campaign from the time period encouraging addicts to sterilize their needles with bleach before using them with the tagline "If doused in mud, soak in bleach", and "As a friend, as a trend, as a known enemy", for some, was further allegory of addiction to the drug. After Cobain's death, Sub Pop records approached G. Alan Marlatt at the University of Washington to set up a memorial fund to establish an addiction treatment center titled the "Come as You Are" center, but the funding fell through after the record label was sold to Warner Music Group. Cobain described the lyrics of "Come as You Are" as contradictory, and said the song was about "people and what they're expected to act like". Pointing to the line "Take your time, hurry up, choice is yours, don't be late", essayist Catherine J. Creswell writes that in Cobain's lyrics, clump into strings of empty clichés whose own ostensible meaning is forced into contradictions or simple rhyme sound". In light of Cobain's suicide in 1994, Allmusic's Mark Deming suggests that hearing "Cobain sing 'and I swear that I don't have a gun' gives 'Come as You Are' an edge it was never meant to have when [Nevermind] was first released in 1991." Deming reasons that the "I don't have a gun" lyric is Cobain's "attempt to reassure listeners that ... his target is the world at large rather than the individuals in it, and that there was still room in this damaged world for everyone". Others have suggested the lyrics regarding the "gun" are metaphors for escapism and turmoil found in heroin usage. Release Wary of the similarity between the main riff of "Come as You Are" and English post-punk band Killing Joke's 1984 single "Eighties", Nirvana and its management were unsure about releasing the song as the second single from Nevermind. Danny Goldberg, head of Nirvana's management Gold Mountain, later revealed that "[w]e couldn't decide between 'Come as You Are' and 'In Bloom.' Kurt was nervous about 'Come as You Are' because it was too similar to a Killing Joke song but we all thought it was still the better song to go with. And, he was right, Killing Joke later did complain about it." Nirvana biographer Everett True writes that "Come as You Are" was eventually chosen for release as a single because "Goldberg favoured the more obviously commercial song". It was anticipated