All acquisitions of other retail chains in the Netherlands (van Amerongen in 1950, Simon de Wit, C1000, Deen) were or soon became expansions of stores under Albert Heijn brand. The weaknesses in the policy, which forced the chains to be taken over, could be better tackled centrally controlled from Zaandam and under Albert Heijn brand. Albert Heijn started advertising early in it's development. In the 30s, for example, with the slogan: "Mother! There's Albert Heijn". And a picture of home delivery. The advertising campaign of the 30s - that of Albert Heijn, with an annual turnover of 15 million guilders - was "Stop! There's Boffie with Albert Heijn's coffee". A campaign that made the talk of the town for the first time. Albert Heijn has a long history of merchandising campaigns: for example collecting pictures including a textbook, a campaign to obtain a refrigerator where already launched during the 50s. The current Albert Heijn logo has existed since 1965, and is a design by James Pilditch and John Harris of agency AID. The logo has been enclosed with a blue house since 2003. The company introduced the Bonuskaart in 1998, which gave cardholders a discount on selected products. The program was changed in 2013, and with their new card customers could also receive a personal discount. In 2007, the supermarket founded the Albert Heijn Foundation together with suppliers of fresh produce. It mainly invests in local projects in the field of housing, education and health. The AH Foundation works closely with ICCO and FairMatch Support to select and realize projects in areas such as water supplies and education. Albert Heijn published stickers for WhatsApp and iMessage in cooperation with Sticker Maker in August, 2021. See also Ahold as one of the merging partners of Ahold Delhaize List of supermarket chains in the Netherlands List of hypermarkets in the Netherlands References External links Official website Official Belgium Ahold Delhaize Convenience stores Retail companies of the Netherlands Supermarkets of the Netherlands Retail companies established in 1887 1887 establishments Companies established in 1887 Companies based in North Holland Companies of the Netherlands Dutch brands Oostzaan Dutch companies established in 1887 Supermarkets Zaandam