another one in the future. The focus would probably be on how to develop leadership and a coaching strategy for whatever business you're in; coaching for your family, business, or sport based on Christian principles." Dungy published a 24-page children's picture book called You Can Do It with Little Simon Inspirations, a division of Simon & Schuster on July 8, 2008, reached number one on the children's picture books section of the New York Times best seller list on July 27, 2008 and stayed on the top 10 for 5 weeks. The book tells the story of Dungy's younger brother Linden who struggles, then figures out his life dream and is encouraged by his family to follow that dream as a dentist. Dungy said that his other hopes for You Can Do It were that it would encourage parents to read to their kids and that kids would learn the lesson of pursuing whatever field they were talented in, even if it might not be the popular thing to do. Dungy has also published Uncommon: Finding Your Path to Significance, a book revealing lessons on achieving significance that Dungy has learned. The book, released on February 17, 2009, with Tyndale House Publishers, particularly focuses on what it means to be a man of significance in a culture that is offering young men few positive role models. Dungy said, "Our young men today are falling into a trap... Society is telling them material success is what's important, but if we buy into that idea, we can spend a lifetime chasing that success and never really have the positive impact on people that would make our lives truly significant." Uncommon reached number two on the hardcover advice section of the New York Times best seller list and stayed on the top 10 for 9 weeks. On August 3, 2010, Dungy released a new book entitled The Mentor Leader, which debuted at number two and stayed on the top 10 for 5 weeks on the hardcover advice section of the New York Times list. On January 11, 2011, Dungy and wife Lauren released a new book entitled You Can Be a Friend. Their story teaches children what it means to be a good friend. The book debuted at number seven and stayed on the top 10 for 1 week on the children's picture books section of The New York Times best seller list.