Filmfare is an Indian English-language fortnightly magazine published by Worldwide Media. Acknowledged as one of Indian most popular entertainment magazines, it publishes pieces involving news, interviews, photos, videos, reviews, events, and style. The magazine also gives annually the Filmfare Awards, the Filmfare Awards South, the Filmfare Awards East, the Filmfare Marathi Awards, the Filmfare Awards Punjabi, the Filmfare OTT Awards, the Filmfare Short Film Awards and the Filmfare Style & Glamour Awards. After the businessman Ramkrishna Dalmia (1893–1978) of Dalmia Group purchased Bennett, Coleman and Company Limited (BCCL) in 1946, J. C. Jain from Bharat Insurance Company was employed to help him to run the company in 1950. In this period, Jain conceived the idea of Filmfare at the actress Kamini Kaushal's house. The magazine was launched by the industrialist Sahu Shanti Prasad Jain alongside his wife Rama in Bombay on 7 March 1952. Its publication's circulation started to decline in the early 1990s and, to handle these problems, Filmfare started special monthly editions for Tamil, Telugu, and Malayalam cinema. In 2004, BCCL (who was previously published the magazine) established a subsidiary, Worldwide Media, for publishing its future issues. History Establishment (1946–1952) Ramkrishna Dalmia (1893–1978) was born in Chirawa into a Marwari family. He had a brother, Jaidayal Dalmia, with whom he established Dalmia Group in the 1930s. In 1946, on the threshold of the independence of India from the United Kingdom, Ramkrishna Dalmia purchased Bennett, Coleman and Company Limited (BCCL) for . According to Sangita P. Menon Malhan's The TOI Story (2013), the attempt was did by him solely because he wanted to establish newspapers that could help him to "serve India effectively". While Dalmia searching for a person to help him to run it, J. C. Jain, a former employee of Bharat Insurance Company, saw the opportunity and took it in March 1950; he became the company's general manager until 1963. During his term-of-office, Jain started the publication of Filmfare as a fortnightly magazine on 7 March 1952 to "build awareness about filmmaking and films". It was launched by Sahu Shanti Prasad Jain and his wife Rama in Bombay, distributed by The Times of India newspaper, and promoted with the taglines, "Another name for 'Credibility and "The first serious effort in film journalism in India". It contains short biography of rising actors at the time, film reviews, and a number of columns, including "The Fortnight in Films" and