listing in 2007. As of 2017, the company is listed on Euronext Paris under the symbol SW and trades stocks over-the-counter under the symbols SDXOF and SDXAY. In 2005, Michel Landel was appointed Chief Executive Officer, succeeding Pierre Bellon, who continues as Chairman of the Board of Directors. In the summer of 2006, the company made headlines for concluding a deal with retired NBA Hall of Famer and entrepreneur, Magic Johnson and Magic Food Provisions, a subsidiary of Magic Johnson Enterprises. The initiative includes a marketing agreement and the formation of SodexhoMAGIC, LLC, a new joint venture that is 51 percent owned by Johnson. In 2007, Sodexho launched its catering arm in United Kingdom schools, using the brand name "For you...". In 2008, Sodexho changed its name to Sodexo, dropping the h in order to make the name easier to pronounce in many languages worldwide. In August 2009, Sodexo acquired the in-home care services company, Comfort Keepers. Comfort Keepers provides non-medical, in-home care for adults and seniors. It is an international franchise system with locally owned and operated franchise offices, and is headquartered in Dayton, Ohio. The company was launched in 1998. Comfort Keepers franchises are located throughout the United States, Canada, Australia, France, Ireland, Portugal, Singapore, and the United Kingdom. As of June 2016, Comfort Keepers had 500 franchisees running 750 offices in the United States and internationally. Comfort Keepers was named by INC. Magazine as one of the fastest-growing franchise systems in the United States in 2007. In 2016, Comfort Keepers was ranked number seven by Forbes as a "Top Franchise to Buy" in the lowest investment category. The DiversityInc Top 50 Companies for Diversity is the leading assessment of diversity management in the US economy and globally. In 2010, Sodexo ranked number one. According to the report, Sodexo "has led every other company in its ability to implement measure and assess strong internal diversity initiatives". In 2010, Sodexo entered into two new partnerships: the first one with United Coffee, who will supply Sodexo with machines as well as fair-trade certified coffees; the other one with Numi, from which Sodexo has selected 100% organic teas. In 2011, Sodexo entered an eight-year contract with the US government, by which the company committed itself to provide food services to 51 United States Marine Corps mess halls. In January 2016, Lorna C. Donatone was appointed head of Sodexo's North American business