Sundays). KCRA also produces 22 hours a week of local newscasts for sister station KQCA with a three-hour extension of KCRA's weekday morning newscast from 7–10 a.m. and a nightly full-hour prime time broadcast at 10 p.m. The station's longtime slogan, "Where The News Comes First", has become a symbol for its news coverage. The slogan was first used by KCRA in December 1958 (Kelly filed to trademark the slogan in 1980) and has been licensed to other television stations. From 1991 to 1993, KCRA (later to be joined by KRON-TV and KPIX in San Francisco) participated in an experiment in which prime time programming would air one hour earlier (from 7 to 10 p.m., mirroring typical network scheduling in the Central, Mountain and Hawaii Time Zones, instead of the standard 8 to 11 p.m. slot for Pacific Time Zone stations). The "early prime" idea led to only a slight decrease in KCRA's ratings, and its 10 p.m. newscast remained the highest-rated late local news program on the West Coast. A station survey showed that 63% of viewers thought a 10 p.m. newscast was a good idea. However, pressure from NBC, who threatened to yank the station's affiliation, forced KCRA to end the practice and revert to the time zone's standard prime time scheduling, announcing its demise a week after KRON-TV discontinued the experiment; however, it also resulted in KCRA beginning a 10 p.m. newscast on channel 58, which was then KSCH. KOVR would itself switch to an early prime time schedule two years later after switching to CBS. Under Hearst ownership, KCRA has either hosted or co-hosted many gubernatorial debates within California, often with political reporter Kevin Riggs serving as moderator and one other personality hosting the debate. Many of these debates are simulcast on sister station KSBW in Salinas. A notable example of such is the debate between Meg Whitman and Jerry Brown. From about 1960 until the late 1980s, its logo was an Arabic numeral 3 inside a green square with rounded corners and convex sides (to represent the shape of a TV tube). The current logo, a partially modified version of the original design, was adopted in the late 1980s. Also, it referred to its newscasts as Channel 3 Reports rather than Channel 3 News. The branding was slightly modified after the Hearst purchase to KCRA 3 Reports, even as its newscasts on KQCA began to