brand "Puur & Eerlijk" in 2009, under the leadership of Dick Boer, with adjustments to stricter certification and change of packaging. The retail chain is also committed to reducing food waste. AH To Go In 1999, the chain developed a new formula for a convenience store on request of the Nederlandse Spoorwegen, the railway company would become a franchisee and opened the first store on Station 's-Hertogenbosch. The formula got its current name in 2001, and specialises in products that customers need on their commute. Since 2019, the company is testing a new version of the formule without staff and cash registers. The customer scans their debit card and cameras register the customer and the items that are picked, after the customer leaves the right amount is deducted from their account. The new concept and technology was tested in a mobile unit that has been placed at the headquarters of Ahold Delhaize and Schiphol. AH XL Since 2002, the company operates several hypermarkets with a larger variety of products in both food and non-food. Within the store there are also several chefs preparing take-away. Albert Heijn Online The company started testing delivery in 1999, with the Albert Heijn Thuisservice, which was renamed Albert.nl in 2001. Via this channel customers could purchase their groceries, but also products from sister-companies Etos and Gall & Gall. The Albert brand was discontinued in 2014, and the delivery service was integrated in the Albert Heijn brand. Organisation and brand value Since 1899, the chain is headquartered in Zaandam, their parent company is also located here. The chain operates six distribution centres in Nieuwegein, Geldermalsen, Zaandam, Tilburg, Pijnacker and Zwolle. In addition to an ever-growing impressive number of stores - both franchise and in-house - the chain also operates seven "Home Shop Centers" in Almere, Eindhoven, Rotterdam, De Meern, Amsterdam, Oosterhout and Bleiswijk. The brand value of Albert Heijn was 866 million dollars in 2014, according to Trademark Office Interbrand. This put Albert Heijn in 26th place in the European brand values top 50. Recent information about the brand value cannot be found publicly. Trivia From 1927, the chain was allowed to call itself Purveyor to the Royal Household. In addition, Ahold was awarded the Royal Predicate in 1987, due to the 100th anniversary of Albert Heijn. King Willem-Alexander granted permission in 2016, that the merged company Ahold Delhaize could also continue to use the predicate.