and live casino properties in a bid to soften the image of playing online casinos in-line with UKGC regulations. Criticism Paddy Power has drawn criticism in the past for offering controversial markets, such as odds on the first species to be driven to extinction by the BP oil spill in the Gulf of Mexico, on a prospective assassination of United States President Barack Obama, and on the potential extinction of the polar bear in December 2009. Paddy Power's advertising campaigns have also been criticised. One showed sight-impaired footballers kicking a cat, for which the Advertising Standards Authority (ASA) received 400 complaints. Another involved the model Imogen Thomas alongside a tagline using a double entendre. Paddy Power also received hundreds of complaints in February 2012 when the company released an advertising campaign to distinguish "the stallions from the mares" by placing transgender women in the crowds at the Cheltenham Festival. The ASA ruled that the advert could not be broadcast in the United Kingdom. Additionally, the company has been criticised for not paying out on bets with large odds. In May 2009, when Shane Lowry won the Irish Open, it stated that it would not pay out on the 3000/1 odds which had mistakenly been offered and instead reached 'an arrangement' with those involved. During a UEFA Euro 2012 match between Denmark and Portugal on 13 June 2012, Danish forward Nicklas Bendtner celebrated his second goal by lowering his shorts and lifting his shirt to reveal a pair of Paddy Power underpants, to the disgust of the national team's sponsor Ladbrokes and tournament organisers UEFA. Bendtner was fined €100,000 by UEFA and banned for one game. He later described his actions as being regrettable and not premeditated. In early March 2014, 5,525 complaints, the most ever in history, were made to the United Kingdom Advertising Standards Authority (ASA) via an online petition launched for Paddy Power to withdraw an offer for betting on the outcome of the South African trial of Oscar Pistorius for murder of his girlfriend. On 19 March 2014, the ASA upheld all 5,525 complaints that the advertisement was insensitive, made light of disability, the death of a woman and a murder trial, and brought advertising itself into disrepute. The advert was discussed on an episode of The Last Leg, where Adam Hills made an impassioned speech condemning it. Prior to the 2014 FIFA World Cup, Paddy Power