He's a Lady is an American reality television series broadcast by the Turner Broadcasting System (TBS). The series premiered on October 19, 2004, while its sixth and final episode aired on November 16, 2004. Filmed in Los Angeles, California, the series depicted eleven men in competition for a $250,000 reward over who could most convincingly pass themselves off as a woman. The contestants were required to cross-dress and adopt feminine-personas, which they introduced to their families and friends. Additionally, the contestants competed in weekly challenges that required them to embrace their femininity. The competition culminated in a beauty pageant, which was judged by a celebrity panel including Morgan Fairchild, Debbie Matenopoulos, and John Salley. The series was hosted by American television presenter Tony Frassrand. He's a Lady was a part of TBS's intent to capitalize on a rising interest in LGBT-themed reality television shows. The series received mixed reviews from critics, who mostly found the series's premise interesting yet its execution dull. The American Family Association, a Christian fundamentalist organization, boycotted the series, in which they urged the sponsors of He's a Lady to pull their advertising and financial support. As a result, the series's principal sponsor S. C. Johnson & Son dropped their sponsorship days before the series premiered. The series premiered to 1.70 viewers, although its ratings fell over time and it was shortly cancelled. In 2004, a lawsuit was filed against TBS and Evolution Film & Tape concerning copyright infringement over the series's concept. Format Set in Los Angeles, the series depicted a group of eleven men in competition for a reward of $250,000. The men were initially under the guise that they were set to participate in a competition-based reality show titled All American Man, in which they would compete in a variety of physical challenges. Upon arrival to Los Angeles, however, the men were informed that they would need to cross-dress and compete in challenges where they "live like ladies" in order to win the reward. These challenges included training to be a supermodel, wedding planning, serving as a bridesmaid, and passing as a female in front of their family and friends. During the competition, the men were required to live in the Doll House, a femininely decorated dwelling intended to "help them get in touch with their feminine sides." The culmination of the show featured the men competing in a beauty pageant, in which