a spectacular game by quarterback Don Meredith, the Cowboys obliterated the Browns 52–14. In the week prior to the Rams game, Vince Lombardi inspired his team all week with a rendition of St. Paul's Run to Win letter to the Corinthians and, in what Bart Starr would later say was Lombardi's most rousing pre-game speech, incited his team to a 28–7 victory over the Rams at Milwaukee County Stadium. The home field for the NFL Championship alternated between the two conferences; even-numbered years were hosted by the Eastern and odd-numbered by the Western. Starting with the season, playoff sites were determined by regular season record, rather than a rotational basis. Buildup The 1967 game was a rematch of the previous season played in Dallas on January 1, 1967, just 364 days earlier. More than two years after football had become the most popular televised sport in the nation, this game featured a match up that all of America hoped for in the NFL Championship. Landry's and Lombardi's paths crossed in 1954 with the New York Giants when Lombardi became the offensive coordinator and Landry, the left cornerback for the Giants, took on the added role of defensive coordinator. Landry was the best defensive mind of his era and Lombardi was the best offensive coach of his era. From a personality standpoint, Landry and Lombardi were the antithesis of each other. Lombardi was a vociferously demanding coach who would respond with the greatest elation to success and tremendous sadness to the slightest setback. Landry was stoic and calm in even the most tense situations. The Vegas betting line listed the Packers as 6½-point favorites. The Cowboys would employ their vaunted "Doomsday Defense", a nickname given to the defensive unit by a Dallas journalist because it had been successful at making goal line stands. The eight-year-old Dallas franchise was trying to win its first ever world championship. The Packers were on a quest to achieve what had never been done before in the modern era – three consecutive world championships (Green Bay had previously won three championships in a row, 1929–1931, when titles were determined on a won-loss percentage basis). To the game, Green Bay brought its renowned Packers sweep and the Cowboys brought a defensive scheme, the Flex, which was specifically designed by Landry to stop the "running to daylight" tactic the Packers employed in their sweep. Although the Packers and