Braun appliances, except certain appliances such as shavers and electric toothbrushes, in the United States market. Elsewhere, however, Braun kept selling all its core categories until 2012, when the Braun product line relating to kitchen appliances was purchased by De'Longhi, using the Braun trademark under license from P&G. Products Braun's products include the following categories: Shaving and grooming (electric shaving, hair trimming, beard trimming) Oral care (now under the Oral-B brand) Beauty care (hair care and epilation) Health and wellness (ear thermometers, blood pressure monitors) (out-licensed) Food and drink preparation (coffee makers, coffee grinders, toasters, blenders, juicers) (out-licensed) Irons (out-licensed) Clocks, watches and calculators (out-licensed) The company was formerly a manufacturer of food processors, radios, slide projectors, Super 8 film cameras and accessories, and high-fidelity sound systems. Today, Braun focuses on its core categories (shaving and grooming, beauty and hair care). Household Small Appliances, Health and wellness category as well as clocks and watches are now run by other companies (De'Longhi, Zeon, Kaz) under licence. Design department From the mid-1950s, the Braun brand was closely linked with the concept of German modern industrial design and its combination of functionality and technology. In 1956, Braun created its first design department, headed by Dr. Fritz Eichler, who instituted a collaboration with the Ulm School of Design to develop a new product line. In 1956 the company introduced its famous SK4 record player ("Snow White's Coffin"), designed by a youthful Dieter Rams together with Herbert Lindinger and the pioneer of system design, Hans Gugelot, then lecturer of design at the Ulm School of Design. Rams soon became the most influential designer at Braun. Rams was a key figure in the German design renaissance of the late 1950s and 1960s. Eventually becoming head of Braun's design staff, Rams' influence was soon evidenced in many products. Braun's famous SK 4 record player and the high-quality "D"-series (D25–D47) of 35mm slide projectors are some of the better examples of Functionalist design. Another 'icon' of modern design, but less well known, is the electrostatic loudspeaker unit BRAUN LE1, the electronics were licensed from QUAD. Dieter Rams and Dietrich Lubs are also responsible for the classic range of Braun alarm clocks, collaborating first on the design Phase I, Phase II, and Phase III in the early 1970s, and later, the AB 20 in 1975, followed by a number of other models. These designs were discontinued by Braun in