by the provincial government's building fund program. The building itself only consisted of the SUB Upper Lounge, the wing where the General Office is now located, and a downstairs section which housed the original Felicita's Pub. Between 1963 and 1970, membership in the Society was around two thousand students. There were only four buildings on campus and in 1967, when the residence buildings went up, only 300 students lived on campus. The Society at that time was mostly operated by volunteers and a very small staff. However, towards the end of the sixties, the Society began to grow more sophisticated. By the seventies, the cafeteria (previously more of a kiosk) began operating regularly, the Society got a liquor license, and the pub increased its hours. What is now Cinecenta got its start with students, working out of an office in the SUB, showing movies using a 16mm projector in the MacLaurin and Elliot buildings. In 1976 the building expanded, again financed through students. This time, however, the fee referendum to finance the additional 30 000 square feet failed. The Society's operating budget could only finance a smaller addition of 13 000 square feet, which meant that many of the architectural features originally designed for the expansion were lost. The 1976 addition saw the wing where Cinecenta and the Munchie Bar, Medicine Centre Pharmacy, Chiropractor, and On the Fringe are now located. Also the third floor was added as the home of CFUV (now located in the SUB's lower level). 1980s and 1990s The Society’s organizational structure changed significantly in 1989. At this point, the Society began employing its own general manager. In the fall of 1989, the entire structure of the Society was reorganized into the divisional structure, which exists with some modifications today. The Student Initiatives Project, approved by referendum in 1991, consisted of a significant fee increase to finance the expansion and renovation of the SUB, to build a campus Day Care building, and to finance an Emergency Student Aid Fund. The completion of the expansion and renovation of the SUB in 1996 was another significant marker in the history of the Society. The SUB as it is known today is a product of that expansion. 2000s The growth and change of the 1990s led to a worsening financial situation which reached a crisis point in 2001. The Society had been running deficits every year for about 10