railway service to central London. From about 1914 the company had promoted itself as The Met, but after 1920 the commercial manager, John Wardle, ensured that timetables and other publicity material used the term Metro instead. Land development also occurred in central London when in 1929 a large, luxurious block of apartments called Chiltern Court opened at Baker Street, designed by the Met's architect Charles W. Clark, who was also responsible for the design of a number of station reconstructions in outer "Metro-land" at this time. A few large houses had been built on parts of Wembley Park, south-west of the Metropolitan station, as early as the 1890s. In 1906, when Watkin’s Tower closed, the Tower Company had become the Wembley Park Estate Company (later Wembley Ltd.), with the aim of developing Wembley as a residential suburb. Unlike other railways, from an early date the Metropolitan Railway had bought land alongside its line and then developed housing on it. In the 1880s and 1890s it had done so with the Willesden Park Estate near Willesden Green station, and in the early 1900s it developed on land in Pinner, as well as planning the expansion of Wembley Park. In 1915 by the Metropolitan Railway's publicity department had created the term Metro-land. It was used as the new name for the company's annual guide to the places it served (known as Guide to the Extension Line prior to 1915). The Metro-land guide, although partly written to attract walkers and day trippers, was clearly primarily intended to encourage the building of suburban homes and create middle-class commuters who would use the Metropolitan Railway's trains for all their needs. It was published annually until 1932, but when the Metropolitan became part of London Transport in 1933 the term and guide were abandoned. By then North-West London was well on the road to its reputation for suburbanisation. The 1924 Metro-land guide describes Wembley Park as "rapidly developed of recent years as a residential district", pointing out that there are several golf courses within a few minutes journey of it. Over the years during which the guide was published, large numbers of Londoners moved out to the new estates in north-west London. Some of these estates were developed by MRCE, a company that Robert H. Selbie, the Metropolitan Railway's General Manager, set up in 1919. It would eventually build houses along the line, from Neasden reaching