and Family, to make room for a new channel focusing on comedic feature films called Starz Comedy. Black Starz! also changed its name to Starz InBlack. The only multiplex channel (other than the primary feed) that retained its original name was Starz Cinema. The Starz multiplex has been marketed under several names over the years including the "Starz Encore Super Pak" and the "Starz Super Pak". The multiplex now has no "official" marketed name . On March 28, 2016, Starz introduced a new logo and tagline, "Obsessable". This coincides with a revamp of the Starz channels effective April 5 of that year. All of Encore's channels will now take on the "Starz" brand, while Encore's main channel will be rebranded "Starz Encore", which will air reruns of Starz originals in addition to films. Starz now has 14 channels in its package. Other services Starz HD Starz HD is a high-definition simulcast feed of Starz that broadcasts in the 1080i resolution format. In addition to its main channel, Starz also operates high-definition simulcast feeds of its five multiplex channels. When it was launched in December 2003, the simulcast covered only the east and west coast feeds of the main Starz channel. An enhanced-definition simulcast feed and a separate HD channel called Sharper Movies HD, that would have broadcast in the 1080i format and be structured similarly to the original format of sister channel Encore's MoviePlex (in which Sharper Movies would broadcast programming from each Starz channel in daily sampler blocks), were also planned. Plans for the latter service were dropped because of a lack of interest from providers to charge a premium fee for the network. HD feeds of Starz Kids and Family, Starz Comedy and Starz Edge, followed in 2007. The remaining Starz multiplex channels, Starz Cinema and Starz In Black, launched their HD simulcast feeds on June 23, 2010, with DirecTV becoming the first provider to offer all six channels (including both coastal feeds of the primary Starz channel) in HD. Among others, Starz HD is carried nationally by satellite providers DirecTV and Dish Network and regionally by Verizon FiOS, AT&T U-verse, Comcast Xfinity, Time Warner Cable, Cox Communications, Cablevision and Charter Communications. Starz On Demand Starz operates a video-on-demand (VOD) television service called Starz On Demand, which is available at no additional charge to new and existing Starz subscribers. The service was launched on September 19, 2001, debuting