diversification of media ownership grounds, with the FCC unanimously overturning the examiner and granting Sacramento Telecasters the permit for what signed on as KBET-TV. McClatchy continued legal action to try and force a rehearing on its proposal until February 1958. Several groups expressed concern about concentration of media ownership. The sale was initially opposed by a group calling itself the Citizens Committee to Promote Fair Coverage, which felt that a McClatchy purchase of KOVR would result in a "monopoly of news", while the Stockton city council, fearful of the station reducing its presence in its city of license, initially voted unanimously to request an FCC hearing before rescinding the resolution after Eleanor McClatchy wrote to the body, assuring them that the station would not leave. The FCC initially indicated the deal would require a hearing, an action recommended by commission staff, but reversed course in July 1964, approving the acquisition on a 5–2 vote. Since 1943, cartoon bees designed by Walt Disney, "Scoopy" and "Gaby", had been used to promote the Bee newspapers and radio stations. In 1953, when KMJ-TV, the McClatchy TV station in Fresno, began broadcasting, a third bee, "Teevy", joined them. In 1967, a new animated sign-on and sign-off sequence was created for KOVR and KMJ-TV featuring Teevy. The animation had been designed under Disney's supervision before his December 1966 death. McClatchy's ownership of KOVR was dogged by groups seeking to force the matter on antitrust issues as early as the late 1960s. In 1969, McKeon Construction, a Sacramento firm, asked a U.S. district court to void the FCC's 1964 approval of the sale, which it claimed enhanced an existing monopoly on regional advertising; McClatchy sources told Broadcasting magazine that the firm's ire had likely been provoked by unflattering coverage of its owner and of political pressures placed by Sacramento construction companies. The lawsuit was dropped in 1971. Similarly, in 1974, the San Joaquin County Economic Development Association appealed to the FCC and asked it to review whether KOVR was adequately serving Stockton. Cross-ownership woes However, in the second half of the 1970s, a new tenor taken by federal regulators toward cross-ownership of newspapers and broadcast stations significantly escalated the public pressure on McClatchy to act. In 1975, the FCC moved to bar future acquisitions that created cross-ownership and ordered 16 such groups in small markets to break up their holdings, though others were allowed to remain