its original programming and series content that the channel acquired through domestic and international distributors) was made available on Netflix's "Watch Instantly" platform. It was the third subscription video-on-demand online streaming service operated by Starz: Starz Ticket operated from 2004 to 2006, under a joint venture between Starz Entertainment and RealNetworks. Starz offered its own separate online movie service, Vongo, to its subscribers from 2006 until it discontinued the service on September 30, 2008. On September 1, 2011, Starz announced that it would not renew its streaming agreement with Netflix, which ended on February 28, 2012; movie titles that are available on DVD from Sony Pictures, Disney and other studios that maintain pay television distribution deals with Starz were not affected and can be acquired from Netflix by this method. With the expiration of the Netflix deal, film content from studios with which Starz maintains broadcast rights were no longer available for online streaming, particularly as Netflix and certain similar services such as Vudu did not have separate streaming rights to films from these individual studios. Prior to the beta launch of its Starz Online service (which became Starzplay upon its official launch), Starz announced on November 18, 2011 that it was developing a streaming application for mobile devices, allowing the network's subscribers – and in early reports, speculation that possibly non-subscription television subscribers would be allowed as well – to view Starz's series and film content. The app was released on October 9, 2012 for the iPad, iPhone and iPod Touch, and on May 7, 2013 for Android devices. An app for authenticated subscribers for the Xbox 360 was released on December 3, 2013, followed by a similar app for the Xbox One on August 5, 2014. Lionsgate+ Lionsgate+ (previously Starzplay), Starzplay Arabia, and Lionsgate Play (in the south and Southeast Asia region) are Starz' international streaming services for viewers outside North America. Starzplay Arabia was the first Starz-branded service to be localized outside the United States, launching on April 2, 2015 in 17 countries in the Middle East and North Africa region, breaching those territories before its biggest competitor in media streaming being Netflix. Starzplay Arabia remains available even as the U.S. version of the service has been discontinued. In 2018, the service became available in Pakistan, the first country outside the MENA region where Starzplay was available. In 2019, Starzplay was launched in Brazil, France, Germany, Ireland,