Telecasters might withdraw their advertising from other stations, Sacramento Telecasters contended that McClatchy—with its ownership of newspapers and broadcasting properties covering areas from Bakersfield in the south to Red Bluff in the north—was overly dominant in the region. Each group had selected a site for planned studios: McClatchy would build television facilities next to the new building for The Bee at 22nd and Q streets, while Sacramento Telecasters announced it would construct at 30th and L streets. FCC hearing examiner Thomas Donahue issued his recommendation on November 10, 1953. He found in favor of McClatchy, citing its long record in broadcasting including five years of training personnel in television, though noting that both applications were unobjectionable. Sacramento Telecasters immediately objected to the initial decision, with president William P. Wright telling the Associated Press, "The men in Sacramento Telecasters believe that all seven members of the FCC are entitled to rule on this apparent departure which would prevent any possibility of new blood entering the field of communications, regardless of qualifications." The next month, the firm filed a 55-page objection and 113 pages of supporting briefs urging the commission to overturn the initial decision, its argument hinging on the question of diversification of media ownership. Sacramento Telecasters received a lift when the FCC's broadcast bureau recommended its application over that of McClatchy in April 1955. Its lead attorney, P. W. Valicenti, called the Sacramento Valley "McClatchy land"; McClatchy attorneys countered this characterization, highlighting the presence of 28 non-McClatchy daily newspapers and several other radio stations in town. On October 4, 1954, the FCC unanimously overturned the initial decision and granted a construction permit to Sacramento Telecasters, which it deemed a newcomer that "warrants a substantial preference" over McClatchy despite the latter's public service record with its existing stations. The company then announced it would begin construction on its proposed new station. McClatchy announced it would challenge the decision in federal appeals court, but Telecasters announced it would go ahead with building the station. It did, however, make two modifications to its plans; site availability concerns surrounding Pine Hill led to its replacement with a new site at Logtown, south of El Dorado, and the studios would be built on 7th Avenue. The facility, formerly the headquarters of the California Highway Patrol, was partially rebuilt to house two studios and eight offices. On March 20, 1955, KBET-TV—promoted as "Your Best Bet in