money for election campaigns; telling photographers and writers what to photograph or write about; lecture and concert tours by prominent Israelis; frequent references to the Holocaust; advertisements in the newspapers attacking Arabs and praising Israel. The Israeli Foreign Ministry has instituted new training on the appropriate use of social media methods in its hasbara strategy. There have been multiple instances where embarrassing and inappropriate tweets and posts by the Israeli Embassies, particularly the one in Ireland under the leadership of Boaz Moda'i, have brought international condemnation. In response to such incidents, Israel's Foreign Ministry updated online social media guidelines for worldwide representatives of the Israeli government, so that the "combat doctrine" of the media guide will include appropriate "Do's and Don'ts." Shaping foreign public opinion Israeli officials have emphasized the importance of molding American public opinion to influence U.S. foreign policy favourably toward Israel. For example, Prime Minister Benjamin Netanyahu has said, “In the last 30 years, I appeared innumerable times in the American media and met thousands of American leaders. I developed a certain ability to influence public opinion." Netanyahu made this statement in the context of the Israeli government's decade-long effort to pressure for military action against Iran. He added that this "is the most important thing: the ability to sway public opinion in the United States against the regime in Iran.” Coordination with diaspora Zionist organizations Major American Jewish organizations have played a significant role in advancing an Israeli state narrative to the American public. Rabbi Alexander M. Schindler, former chair of the Conference of Presidents of Major American Jewish Organizations, has said, "The Presidents' Conference and its members have been instruments of official governmental Israeli policy. It was seen as our task to receive directions from government circles and to do our best no matter what to affect the Jewish community." Similarly, Hyman Bookbinder, a high-ranking official of the American Jewish Committee, has said, "Unless something is terribly pressing, really critical or fundamental, you parrot Israel's line in order to retain American support. As American Jews, we don't go around saying Israel is wrong about its policies." Mitchell Bard has written, "by framing the issues in terms of the national interest, AIPAC can attract broader support than would ever be possible if it was perceived to represent only the interests of Israel. This does not mean AIPAC does not have a close relationship with Israeli officials;