News and Analysis in 2015, Ahmed spoke of how the magazine was nearly collapsed at the time due to no gossip columns were written by its journalist. Following his quit, Bikram Singh (the actor K. N. Singh's brother) was hired for the position until the early of the next decade. Pritish Nandy replaced him in 1984; the first issue he edited was published in July that year, titled "Unquestionably No. 1", which features the actress Sridevi on the cover. The circulation of Filmfare dropped in the early 1990s, prompting the publisher to attach free consumer products (such as soaps or shampoo sachets) to the magazine. Additionally, special monthly editions with a few pages dedicated to Malayalam, Tamil and Telugu cinema were begun and, as reported by The Quint in 2019, becoming commercial successes. Khalid Mohamed was appointed as the new editor in 1993. Ownership change (2002–present) In 2002, following Mohamed's nine-year tenure, Shashi Baliga replaced him as Filmfare editor; in an article published in Business Line, she described the occupation as "an opportunity that came unsought". BCCL announced their joint venture with the BBC Worldwide, a company named Worldwide Media, on 1 December 2004; the new company later published the future issues of the magazine. In 2006, Jitesh Pillai was appointed as the new editor. Filmfare launched the Filmfare Awards East in 2014, the Filmfare Style & Glamour Awards and Filmfare Marathi Awards in 2015, the Filmfare Short Film Awards in 2016, the Filmfare Awards Punjabi in 2017, and the Filmfare OTT Awards in 2020. , the magazine was published by Joji Varghese under The Times Group's subsidiary Worldwide Media and Pillai served as the editor. Reception Filmfare covers news, interviews, photos, videos, reviews, events, and style. It is considered one of the most popular and reputable magazine in India; The Illustrated Weekly of India referred to the magazine as "decorous", and British magazine The Spectator praised it for "[providing] a good example of how the mainstream media marginalizes certain films as 'sleaze. According to a 2004 article by The Economic Times, the magazine's monthly print circulation was 147,000. In 2008, the cinema and cultural analysis professor Rachel Dwyer estimated that it was 200,000. In a survey conducted by the Indian Readership Survey, the circulation of the magazine was 276,000 in 2013 and 342,000 in 2014. See also List of magazines in India Notes References Bibliography External links Film magazines