practice of deliberately scheduling programming to attract viewers away from another, major program. Counterprogramming efforts often involve scheduling a contrasting program of a different genre or demographic, targeting viewers who may not be interested in the major program (such as a sporting event, which typically draws a predominantly-male audience, against an awards show that attracts a predominantly-female audience). Despite frequently being among the top U.S. television broadcasts of all time, the Super Bowl has had a prominent history of being counterprogrammed in this manner. One of the most prominent examples of this practice was Fox's 1992 airing of a special live episode of In Living Color against the game's halftime show. Programs can also be counterprogrammed by a direct competitor in the same time slot, often resulting in the two programs attempting to attract viewers away from each other through publicity stunts and other tactics. In some cases, broadcasters may attempt to adjust their schedules in order to avert attempts at counterprogramming, such as getting a slightly earlier time slot (in the hope that once viewers have become committed to a show they will not switch channels), or scheduling the competing program on a different night, or in a different portion of the television season to avoid competition altogether. Dayparting Dayparting is the practice of dividing the day into several parts, during each of which a different type program is appropriate for that time is aired. Daytime television shows are most often geared toward a particular demographic, and what the target audience typically engages in at that time. Stripping Stripping is the practice of running a single series in a consistent, daily time slot throughout the week, usually on weekdays. Daytime programs such as talk shows, court shows, game shows, and soap operas, are typically aired in a strip format. Outside of serial drama formats such as telenovelas where popular, strips are rarely used for first-run entertainment programming outside of limited events. Syndicated reruns of network programs that originally aired on a weekly basis are often aired as strips. Shows that are syndicated in this way generally have to have run for several seasons (the rule of thumb is usually 100 episodes) in order to have enough episodes to run without significant repeats. Marathons A marathon is the scheduling of a continuous, long-term block of programming as an event, usually devoted to airings of a single program or film franchise.