W.D. & H.O. Wills was a British tobacco manufacturing company formed in Bristol, England. It was the first British company to mass-produce cigarettes, and one of the founding companies of Imperial Tobacco along with John Player & Sons. The company was founded in 1786, and went by various names before 1830 when it became "W.D. & H.O. Wills". Tobacco was processed and sold under several brand names, some of which were still used by Imperial Tobacco until the second half of the 20th century. The company pioneered the use of cigarette cards within their packaging. Many of the buildings in Bristol and other cities around the United Kingdom still exist with several being converted to residential use. The brand "Wills" was withdrawn by Imperial Tobacco in 1988 for the majority of its products. History Henry O. Wills arrived in Bristol in 1786 from Salisbury, and opened a tobacco shop on Castle Street with his partner Samuel Watkins. They named their firm Wills, Watkins & Co.. When Watkins retired in 1789, the firm became Wills & Co. Next, the company was known from 1791 to 1793 as Lilly, Wills & Co, when it merged with the firm of Peter Lilly, who owned a snuff mill on the Land Yeo at Barrow Gurney. The company then was known from 1793 up until Lilly's' retirement in 1803 as Lilly and Wills. In 1826, H.O. Wills's sons William Day Wills and Henry O. Wills II took over the company, which in 1830 became "W.D. & H.O. Wills". William Day Wills' middle name is from his mother Anne Day of Bristol. Both W.D. and H.O. Wills were non-smokers. Other members of the family entered to the business, such as Henry O. Wills III in 1846, and William Henry Wills in 1858. When William Day Wills died in May, 1865, two days after stepping in front of a horse drawn carriage, necessitating the amputation of his left leg, 2000 people attended his funeral at Arnos Vale Cemetery. During the 1860s, a new factory was built to replace the original Redcliffe Street premises, but the firm quickly outgrew it. The East Street factory of W.D. & H.O. Wills, in Bedminster, opened in 1886, with a high tea for the 900 employees in the Cigar Room. The new factory was expected to meet the needs of the company for the remainder of the century but, it was doubled