a career in music. Determined to get a record deal and looking to stand out, he created an eye-catching visual image consisting of a pudding basin haircut, cloth cap and short trousers. O'Sullivan has said his love of silent film inspired the look. He scored a five-year contract with April Music, CBS Records' house publishing company, after coming to the attention of the professional manager Stephen Shane, who also suggested changing his name from Ray to Gilbert as a play on the name of the operetta composers Gilbert & Sullivan. He was paid an advance of £12 (equivalent to £ as of ), with which he bought a piano. He was signed to CBS Records by the A&R manager Mike Smith, who produced the Tremeloes, the Marmalade and the Love Affair. His first single was "Disappear", produced by Mike Smith and released in November 1967 credited to the mononym 'Gilbert'. It failed to chart, as did his second single "What Can I Do", released in April 1968. A switch to the Irish record label Major Minor in 1969 yielded a third single "Mr. Moody's Garden", again unsuccessful. O'Sullivan then sent some demo tapes to Gordon Mills, the manager of Tom Jones and Engelbert Humperdinck, whereupon O'Sullivan was signed to Mills' newly founded label, MAM Records. Mills reportedly hated O'Sullivan's self-created image, but O'Sullivan insisted on using it initially. O'Sullivan's unique signature look garnered much attention, and often saw him compared to the Bisto Kids. O'Sullivan explained his thinking behind his appearance in a 1971 interview: "My mother probably doesn't like Neil Young because she hates the way he looks, his hair and everything. If you can get them interested in the way you look then they tend to like the music. The thing which I'm trying to create is of the thirties; Keaton and Chaplin." Early success At the end of 1970, O'Sullivan achieved his first UK top 10 hit with "Nothing Rhymed", which also reached number one in the Netherlands, where it earned O'Sullivan his first gold disc. Over 1971, O'Sullivan scored hits with "Underneath The Blanket Go" (which also reached number one in the Netherlands), "We Will" and "No Matter How I Try", the latter being named "Best Ballad or Romantic Song" at the 17th Ivor Novello Awards in 1972. O'Sullivan released his debut album, Himself, in August 1971. It received a warm critical reception, with O'Sullivan's observational