and Woolworths Group PLC entered administration. The trade unions complained of the collective redundancies and they started various legal actions before the UK tribunals based on the absence of proper consultation of the employee representatives. The UK Court of Appeal referred the case to the Court of Justice of the European Union which partially disagreed with the unions by an important decision of 30 April 2015. 2020 hoax In October 2020, an unverified Twitter account named @UKWoolworths announced that Woolworths UK was planning to relaunch. The announcement was reported by dozens of mainstream British websites, including MailOnline and the Daily Mirror. Within hours the Very Group, the owner of the Woolworths brand, confirmed that the account was a hoax. The stunt was perpetrated by a teenage student, Luke Castle, who claimed to have run it as an experiment "testing the brand loyalty of the British public". Aftermath of insolvency in the UK Former stores The administrators announced on 10 December 2008, that they were having difficulty selling the company as a going concern, and as a result some stores might close before the end of the month. Talks were still progressing to sell individual stores and leases to a number of retailers, said to include the supermarket chains Morrisons, Tesco, Asda, Sainsbury's, The Co-operative Group and Poundland. In December 2008, Woolworths executive Tony Page and former UBS banker Gareth Thomas were trying to raise around £30,000,000 to relaunch the brand after closure with a chain of 125 stores. However, a deal could not be met in time. The government was also asked in a final attempt to make the deal but without success. Then-Prime Minister Gordon Brown noted that the government had considered saving Woolworths, but they concluded that it was a "financially unviable" business. The supermarket chain Iceland bought 51 of the stores on 9 January 2009 for an undisclosed sum. Baugur, one of the major shareholders of Woolworths, partly owns Iceland, and Baugur UK itself entered administration in February. A further five former stores in Wales were bought by The Original Factory Shop in April 2009. Across the UK stores were sporadically replaced by other retailers such as Next, Boyes, Boots, Primark, TK Maxx, Home Bargains, and W H Smith. In August 2010, the BBC reported that over 300 (i.e., approximately 40%) of former Woolworths stores remained empty, and that the largest group now using former Woolworths stores