own label range of merchandise. The Chad Valley brand name, which has been in existence since 1860, is used on a range of toys and games suitable for children under 8 years old. Home Retail Group, then the parent company of Argos and Homebase, purchased the brand for £5 million on 20 January 2009. Chad Valley first appeared exclusively in the Autumn/Winter 2009 Argos catalogue. Ladybird Ladybird was a brand of children's wear for children aged 0–10 years which was sold exclusively in Woolworths stores. Before the collapse of the Woolworths chain it was ranked third overall in the childrenswear market, with a market share of 5%. Woolworths purchased rights to the Ladybird brand in 1984, purchasing it outright from Coats Viyella in 2001. The brand has a history which dates back to a trading partnership beginning in 1934 between the original firm Adolf Pasold & Son and Woolworths. On 1 February 2009, Shop Direct Group purchased the brand and whole rights from the administrators. References External links Woolworths Virtual Museum Defunct companies based in London British companies established in 1909 Retail companies established in 1909 British companies disestablished in 2009 Retail companies disestablished in 2009 Defunct retail companies of the United Kingdom Defunct department stores of the United Kingdom F. W. Woolworth Company 1979 disasters in the United Kingdom Companies that have entered administration in the United Kingdom