Wickham Street: West's Furniture Showroom Entertainment district Chinatown The Chinatown Mall is a pedestrian street which occupies all of Duncan Street opened in 1987 as the first step to the revitalisation of Fortitudes Valley's entertainment district. The Mall runs parallel to Brunswick Street Mall, and connects Wickham Street and Ann Street. The 1990s saw the development of Fortitude Valley into a thriving live music scene and nightclub district. In 1991, the Brunswick Street pedestrian shopping mall was established. Thereafter, the Brisbane City Council led a concerted urban renewal campaign, encouraging high density residential development around the suburb. In 2012, around 50,000 people head to Fortitude Valley's clubs, pubs and restaurants each weekend night. Around 30 venues are licensed to trade until 3:00 am. Valley Music Harmony Plan In 1999, residents' complaints about neighbouring clubs' live music threatened the closure of the Empire Hotel and the Press Club, two established venues. Musicians and their fans revolted through the "Save the Music" campaign and, 20,000 signatures later, petitioned Brisbane City Council and the Queensland Government to address the emerging problem. The Brisbane City Council commenced the development of a Valley Music Harmony Plan in July 2002. The aim of the Valley Music Harmony Plan is to manage the impacts of music noise on residents and businesses without compromising the viability of the entertainment industry in Fortitude Valley. That resulted in 2005 in Fortitude Valley becoming Australia's first "Special Entertainment Precinct", designed to protect both live music and new residents through planning restrictions. The Special Entertainment Precinct status exempts entertainment venues within the area from the amplified noise requirements of the Liquor Act 1992, and allows council to manage amplified music noise under the Amplified Music Venues Local Law 2006. But it also requires new residential and accommodation development construction to achieve a minimum noise reduction of 25 decibels in the 63 hertz frequency band. Drink Safe Precinct The Fortitude Valley Drink Safe Precinct was a two-year-long trial starting in December 2010. Trials also took place in Surfers Paradise and Townsville. After one year club owners responded positively to the trial. Statistics released in May 2012 showed arrests, evictions and tickets for liquor infringements have declined. Birdees Birdees (commonly referred to as 'The Bird' in advertising) is an entertainment venue catering to students and backpackers. The Zoo Fortitude Valley had become a veritable ghost town, sidelined after the tram network shut down in