Encore networks). That year, Starz began branding its feature film content with an opaque logo bug appearing on the lower-right corner of the screen for two minutes each half-hour, though the 2005 logo bug for Starz channels appears for the rest of the movie's run in Summer 2007, along with Encore and Movieplex channels until Starz reverted them back to 2 minutes for their logo bug during the April 2008 rebrand, except for Encore, Movieplex, and Starz Cinema; the addition of the on-screen logos was cited by former Starz president Tom Southwick due to a large number of subscribers not knowing which of the channels they were watching when they tuned in, particularly if started viewing one of the channels after the start of a film. A new logo was introduced in April 2008, with lowercase "starz" typing featuring an asteroid-shaped star inserted between the "a" and "r"; the coloring of the logo was modified to an orange/gold rendering in April 2011. The channel replaced the opaque on-screen logos with a bright white logo bug on all channels and a bright orange bug for Starz HD as of April 7, 2008 and Starz Kids & Family's HD simulcast feed in July 2011. After the 2011 logo rebrand, the bright white version of the 2008 logo for Starz channels stayed on screen for the second time until mid-2013 that it will reverted to two-minute version, along with Encore channels. After the current logo's introduction, the "InfoBar" began to once again serve only to promote programming on the main Starz channel, while it serves mainly as a network ID on some of its multiplex channels. In 2016, Starz redesigned its logo again; the current logo is the word "STARZ" in bold white capital letters against a black background. In 2022, following the rebrand of Lionsgate+, Starz got a new brand and is colored in blue (yellow for gradient), akin to Lionsgate's main color. Network slogans Starz More of What You Want for Less (1994–???) Only on Starz and No Other Movie Channel (Early February 1994–August 1995) Starz! – Big Movies and More (September 1, 1995–late October 1998) 100% Movies (November 1, 1998–Late August 1999) Movies, Movies, New Hit Movies (September 1, 1999–early September 2000) #1 in New Hit Movies (September 18, 2000–late December 2004) An Influx of Movies – Only on Starz (Early January 2005–late March 2008) Are You Ready? (April 2008–late