In 2006 and 2007, the Saimoe Tournament became an increasingly international event; 2channel users obliged foreign otaku by putting up an English version of their rules page. The International Saimoe League, also known as ISML, is another online moe popularity contest that is for a worldwide audience. The contest started in 2008 and was held annually. Initially, only female characters were eligible, a male exhibition tournament was added in 2011, which would take place after the end of the main tournament. It was made into an official tournament alongside the female characters in 2015. Moe contests also exist in magazine publications, and in the real world. The Moe Game Awards are given annually to bishōjo games published that year in various categories, such as background music, character design, fandisc, graphics, and erotic content. They were started in 2006 as the Bishōjo Game Awards, but their name was changed to Moe Game Awards in 2009. It is sponsored by the Japanese game rating board Ethics Organization of Computer Software (EOCS) and is described by them as "an R18 game industry version of the Academy Awards". Magazines that have moe contests in them include the Japanese magazine Dengeki Moeoh which runs a column called and features the top 10 moe characters of the month, as determined by reader votes. Commentary There are various interpretations of the concept of moe, and the subject has been heavily discussed. Psychologist Tamaki Saitō considers the moe used by otaku to be the embodiment of their particular kind of sexuality. Saitō points out that while otaku creations fulfill an abnormal impression of sexuality, few otaku actually apply this impression to real life. He thus argues that moe is something that sustains the otaku's sexuality within a fictional world, with the fiction itself being their subject of desire and having no need for reality. On the other hand, critic Hiroki Azuma rejects Saitō's argument as "too complicated." Azuma argues that "to moe" is simply the act of analyzing each of the character's moe characteristics and expanding on those characteristics within the mind, and thus differs from mere feelings of empathy. These characteristics can be physical ones, such as cat ears or a maid costume, or a personality archetype, such as that of the character Rei Ayanami. Azuma sees this process as an otaku's act of satisfying their desires among their limited relations, and considers it to be part