bore Stetson's name. While only making one style of hat, they came in different qualities ranging from one-grade material at five dollars apiece to pure beaver felt hats for thirty dollars each. J.B. Stetson was the first to market the "Boss of the Plains" to cowboys, and it has remained the universal image of the American West. The charisma of the West was carried back East when adventurers returned in the expensive "Boss of the plains" style hat. In the 19th century and first half of the 20th century, a hat was an indispensable item in every man's wardrobe. Stetson focused on expensive, high-quality hats that represented a real investment for the working cowboy and a statement of success for the city dweller. The durability and water-resistance of the original Stetson obtained additional publicity in 1912, when the battleship USS Maine was raised from Havana harbor, where it had sunk in 1898. A Stetson hat was found in the wreck, which had been submerged in seawater for 14 years. The hat had been exposed to ooze, mud, and plant growth. However, the hat was cleaned off, and appeared to be undamaged. Design Modern cowboy hats are made of fur-based felt, straw or, less often, leather. They are sold with a tall, rounded crown and a wide flat brim. They have a simple sweat band on the inside to stabilize the fit of the head, and usually a small decorative hat band on the outside of the crown. Hats are customized by creasing the crown and rolling the brim. Hats are also sold pre-creased and pre-rolled. Often a more decorative hat band is added. In some places, "stampede strings" or "wind strings" are also attached. Hats can be manufactured in virtually any color, but are most often seen in shades of beige, brown and black. Beginning in the 1940s, pastel colors were introduced, seen often on hats worn by movie cowboys and rodeo riders. "Today's cowboy hat has remained basically unchanged in construction and design since the first one was created in 1865 by J.B. Stetson." Modern designs The modern cowboy hat has remained basically unchanged in construction and underlying design since the Stetson creation. The cowboy hat quickly identified its wearer as someone associated with the West. "Within a decade the name 'John B. Stetson' became synonymous with the word 'hat' in every corner and culture west of the Mississippi