him in his youth. During the production of the 2018 film The Shape of Water, director Guillermo del Toro remarked of the creature in the film: "[The] character is called 'Charlie' on the call-sheet by reference to the StarKist mascot Charlie the Tuna. 'We wanted to play the ad on TV', he says, 'but StarKist didn't want to have anything to do with a movie like this. The nickname stayed. Charlie the Tuna makes a cameo appearance in the 2012 computer-animated film Foodfight!. Charlie the Tuna was shown in MasterCard's 2005 "Icons" commercial which was shown during Super Bowl XXXIX, and it depicts many famous advertising mascots having dinner together. References External links StarKist Tuna Advertising campaigns Male characters in advertising Cartoon mascots Corporate mascots Fictional characters based on real people Mascots introduced in 1961 Fictional fish Fish mascots Food advertising characters Tuna