on Adelphia Communications' Cleveland, Ohio system. The service offers early premieres of feature films that are scheduled to premiere on Starz, up to one month prior to their pay cable debut on the primary linear channel. Starz on Demand's rotating program selection incorporates selected new titles that are added each Friday, and existing program titles held over from the previous one to two weeks. The Starz On Demand name was also used for an online broadband streaming movie service operated by Starz and RealNetworks from 2003 to 2004. In March 2011, Starz On Demand launched a third VOD service (in addition to its standard-definition and high-definition VOD services), offering movies presented in 3D to customers of Comcast and Verizon FiOS at no additional charge. Starzplay (U.S.) The original incarnation of Starzplay was a website and mobile app that featured original programming and feature film content from Starz available for streaming in standard or high definition. It was available to Starz subscribers of Verizon FIOS, AT&T U-verse, Cox Communications, Xfinity by Comcast and DirecTV until it was merged with Starz.com on April 5, 2016. The former incarnation of the Starzplay online service (which is structured as a TV Everywhere-style service) was launched on October 8, 2012, with the release of the iPad, iPhone and iPod Touch app until they were merged with Starz.com on April 5, 2016. The Starzplay name was borrowed from a prior service offered in conjunction with Netflix. It was created in 2008 after the subscription streaming service struck an agreement with Starz Entertainment to allow Netflix to sub-license rights to films from distributors that maintain output deals with the linear Starz channel for online viewing – in lieu of acquiring the digital distribution rights on its own, due to the expense of acquiring newer film titles – as Netflix was considered to be merely a "content aggregator". Because Netflix chose to sub-license digital rights through Starz instead of negotiating with the studios, Walt Disney Studios Motion Pictures threatened not to renew its output deal with Starz unless it either discontinued its deal with Netflix or paid Disney a licensing fee for digital streaming rights to its films (Netflix ended up assuming rights to most film releases by Walt Disney Studios from Starz in 2016). Starzplay (as a Netflix service) was first made available to Starz subscribers of the Verizon FiOS television service. Starz content (including most of