1997-99. In Autumn 2000, as GMTV rebranded to GMTV Today, Kelly's show changed its name to LK Today. As part of the later rebrand that took place in 2009, the show again changed its title to GMTV with Lorraine, to coincide with GMTV Today changing back to GMTV. Lorraine moved for the first time into the main GMTV studio, instead of Kelly having her own part of the studio to host from. In April 2010, to make GMTVs programming more consistent, GMTV with Lorraine began airing all year round, instead of breaking during school holidays, with guest presenters. According to the Sunday Mirror, in 2007, Kelly was prevented from appearing in an advertising campaign for Asda as GMTV managing director Clive Crouch felt that such a move would create more bad publicity for GMTV, which had recently been fined £2 million by broadcasting regulator Ofcom for its misuse of premium-rate phone lines. On 9 July 2010, as well as the announcement that GMTV had been axed to make way for Daybreak, it was also revealed that Kelly's new programme Lorraine would replace GMTV with Lorraine. On 15 July 2010, Kelly presented her last show before leaving. 2010–present: Lorraine, Daybreak and other projects On 6 September 2010, GMTV ended with ITV Breakfast taking over. Lorraine launched with a brand new look, alongside Daybreak. In 2011, Kelly presented the ITV series Children's Hospital, and was a guest presenter on the BBC Two series Never Mind the Buzzcocks in series 25. She provides voice-over and narration on the CBeebies show Raa Raa the Noisy Lion. On 4 May 2012, it was confirmed that Kelly would take over from Christine Bleakley as presenter on Lorraine's sister programme Daybreak. She debuted on 3 September 2012. She co-hosted the programme with Aled Jones from Monday to Thursday, with Kate Garraway co-hosting on Fridays. In February 2014, Kelly announced that she would leave Daybreak to focus on Lorraine which she began hosting five days a week from 28 April 2014. Daybreak was replaced by Good Morning Britain in April 2014. Lorraine would occasionally report for GMB whenever her show wasn't aired. In 2014, Kelly made a cameo appearance in an episode of Birds of a Feather. On 19 September 2014, Kelly reported from Dundee on Good Morning Britain on the Scottish independence result. On 13 April 2016, Kelly guest presented an episode of This Morning with Rylan