Arnold Aronson, a leader of the National Jewish Community Relations Advisory Council—founded the Leadership Conference on Civil Rights (LCCR). LCCR has become the premier civil rights coalition, and has coordinated the national legislative campaign on behalf of every major civil rights law since 1957. NAACP leadership In 1955, Wilkins was chosen to be the executive secretary of the NAACP and in 1964, he became its executive director. He had developed an excellent reputation as a spokesperson for the Civil Rights Movement. One of his first actions was to provide support to civil rights activists in Mississippi who were being subjected to a "credit squeeze" by members of the White Citizens Councils. Wilkins backed a proposal suggested by Dr. T. R. M. Howard of Mound Bayou, Mississippi, who headed the Regional Council of Negro Leadership, a leading civil rights organization in the state. Under the plan, black businesses and voluntary associations shifted their accounts to the black-owned Tri-State Bank of Memphis, Tennessee. By the end of 1955, about $300,000 had been deposited in Tri-State for that purpose. The money enabled Tri-State to extend loans to credit-worthy blacks who were denied loans by white banks. Wilkins participated in the March on Washington (August 1963), which he had helped organize. The march was dedicated to the idea of protesting through acts of nonviolence in which Wilkins was a firm believer. Wilkins also participated in the Selma to Montgomery marches (1965) and the March Against Fear (1966). He believed in achieving reform by legislative means, testified before many Congressional hearings, and conferred with Presidents Kennedy, Johnson, Nixon, Ford, and Carter. Those achievements gained Wilkins attention from government officials and other established politicians, earning him respect as well as the nickname, "Mr. Civil Rights". Wilkins strongly opposed militancy in the movement for civil rights as represented by the "black power" movement because of his support for nonviolence. He was a strong critic of racism in any form regardless of its creed, color, or political motivation, and he also declared that violence and racial separation of blacks and whites were not the answer. As late as 1962, Wilkins criticized the direct action methods of the Freedom Riders, but changed his stance after the Birmingham campaign, and was arrested for leading a picketing protest in 1963. On issues of segregation, as well, he was a proponent of systematic integration instead of radical desegregation. In a 1964 interview