requested to keep their old number from a different cellular company may have a different area code, as required by law. Hii mobile On April 11, 2016, Pelephone launched a new mobile brand "Hii-Mobile", in cooperation with Hunnam (owned by Yaakov Kedmi). This brand appeals particularly to young people, soldiers and students with attractive offers and packages for this target audience. Pmobile Pelephone and the Bug Multisystem retail chain launched the cellphone brand "Pmobile" in May 2016. The brand offers Pelephone network services at prices significantly lower than normal. Criticism Involvement in Israeli settlements On 12 February 2020, the United Nations published a database of companies doing business related in the West Bank, including East Jerusalem, as well as in the occupied Golan Heights. Pelephone was listed on the database on account of its activities in Israeli settlements in these occupied territories, which are considered illegal under international law. See also Bezeq Walla! Spacecom List of mobile network operators of Israel References Mobile phone companies of Israel Israeli brands 1986 establishments in Israel