kangaroo meat had been both exported overseas and sold domestically as beef. Despite strong public opposition (a petition carrying 200,000 signatures of people opposed to live export was tabled in parliament)and opposition from the RSPCA because of cruelty, the export of live cattle continues. Pork industry Dairy Domestic milk markets were heavily regulated until the 1980s, particularly for milk used for domestic fresh milk sales. This protected smaller producers in the northern states who produced exclusively for their local markets. The Kerin Plan (named after politician John Kerin) began the process of deregulation in 1986. The final price supports were removed in 2000 with the assistance of Pat Rowley, head of the Australian Dairy Farmers Federation and the Australian Dairy Industry Council. Deregulation ultimately saw 13,000 Australian dairy farmers produce 10 billion litres of milk in comparison to the 5 billion litres of milk produced by 23,000 farmers prior to deregulation, a 30% reduction in farmers with a 55% rise in milk production. As the Australian dairy industry grows feedlot systems are becoming more popular. Fisheries The fisheries in Australia is a very large scale industry. Australia produces many species of fish including farmed, sustainable and intensive and wild caught such as tuna and other schooling fish. Wool Animal rights organisations including PETA are currently promoting a boycott of Australian, and all Merino wool, as a protest against the practice of mulesing, a procedure used to prevent the animals from becoming fly blown with maggots. In 2004, due to the worldwide attention, AWI proposed to phase out the practice by the end of year 2010; this promise was retracted in 2009. Seaweeds The shorelines, especially the Great Barrier Reef, are providing motivation to help the continent by using seaweed (algae) to absorb nutrients. Because of the giant number of natural Australian seaweeds, not only could seaweed cultivation be used to help absorb nutrients around the GBR and other Australian shores, cultivation could also help feed a large part of the world. Even the Chinese, who could be considered far more advanced in seaweed cultivation, are interested in the future of Australian seaweeds. Lastly, the GBR itself, because of the delicate corals, has lent itself to utilizing seaweed/algae purposely as a nutrient reduction tool in the form of algae. Olives Olives have been grown in Australia since the early 1800s. Olive trees were planted by the warden of the self-funded penal