store chain of SM Supermalls. The first outlet was established in 1972 along Carriedo in Manila, when Shoemart store was converted into a full-fledged department store. It was renamed as the SM Department Store in 1975 prior to being rebranded as "SM Store". The SM Store would become one of SM Supermall's common anchor tenant. SM Skating SM Skating is SM's indoor ice rink chain. The first rink opened at SM Megamall in 1992 which later closed in 2006, but has since reopened in 2014 at another space. There are also ice rinks in SM Mall of Asia and SM Seaside City Cebu. Branding The current logo for SM Supermalls was adopted in 2022. The logo consists of the letters "SM" in a custom typeface referred to as Henry Sans after founder Henry Sy and uses a shade of blue dubbed as "SM Electric Blue". References External links SM Supermalls – Official website SM Supermalls China – Official website Shopping malls in the Philippines Philippine brands 1985 establishments in the Philippines Shopping malls established in 1985