The Chap is a British humorous men's lifestyle magazine published quarterly. It was founded in 1999 by Gustav Temple and Vic Darkwood, and is still edited by Temple. The magazine proposes that men everywhere return to a more gentlemanly way of life by rejecting modern vulgarity and careless, shabby or faddish dress sense through the restoration of the lifestyle, habits, manners and traditional fashion sense of a mid-20th century (or earlier) British chap. Thus it advises men to wear traditional British suits and other similar well-tailored clothing, especially those cut from tweed; to keep their trousers sharply pressed; to be impeccably groomed; to wear quality handmade shoes, brightly polished; and to return to the everyday wearing of hats. The Chap has a comic and eccentric twist on this. Tongue firmly in cheek, it espouses its own unique lifestyle philosophy called anarcho-dandyism and has its own 10-point manifesto, The Chap Manifesto, which mandates that a chap is to smoke a pipe, is to doff his hat when good manners require, is never to wear what it calls pantaloons de Nîmes, and to sport a moustache (never a beard), among others. Content While The Chap appreciates British culture and loves tradition, it is strongly rooted in the Situationist strand of anarchism with more than the occasional nod to Dada. It is also indebted to the avant-garde as well as comedy greats such as the Monty Pythons, Peter Cook, Spike Milligan and Viv Stanshall. The Chap is a mixture of articles on clothing, footwear and headwear; on sport (mainly cricket and horse racing); on moustache grooming; on polite manners and traditional British etiquette; and on pipes and tobacco, all written in an anachronistic late-Victorian to mid-20th Century British style, interspersed with humorous jokes. For instance, the "Am I Chap" section sees people sending in photos of themselves dressed in vintage attire, to which the magazine's editors almost always comment on derisively in a very withering, but humorous, fashion. The Chap also features articles on a diverse range of things related to Chappism, such as tales of First World War and Second World War military derring-do, stories or tips on unusual ways to travel when abroad, or the late Victorian and Edwardian martial art of Bartitsu. The magazine has often been very satirical or whimsical, with content such as a series chronicling "A Year in Catford" and "Amusing Monograph as to the Various Pleasures