Unit of the IDF: The spokesperson's unit of the Israeli Defense Forces (IDF) plays a central role in the Israeli government's public diplomacy. The IDF's English-language Facebook page is one of the most-followed army social media worldwide. The unit has become Israel's largest spokesperson unit, with more than 400 officers, civilians and soldiers. There is also a reserve unit of almost 1,200 soldiers and officers. As of 2017, the unit has 15 staff members that are responsible only for the IDF's social media platforms to reach audiences abroad. As of 2015, the IDF is active on 30 different social media platforms. Spokesperson's Unit of COGAT: The Coordination of Government Activities in the Territories (COGAT), the IDF unit responsible for coordination and liaison with the Palestinian Authority, has a spokesperson's unit of its own as well as its own social media channels in English and Arabic. Prime Minister's Office (PMO): Within the Israel Prime Minister's Office, the Government Press Office (GPO), the Public Diplomacy Directorate and the National Information Directorate are involved in public diplomacy efforts. The National Information Directorate is in charge of coordinating "the public diplomacy activities of various governmental bodies in foreign and security affairs, and on socioeconomic issues" (Israel PMO s.a.). The Public Diplomacy Directorate is responsible for communicating the Prime Minister's and the government's policies and decisions. The directorate is headed by the Prime Minister's Media Advisor. Ministry of Foreign Affairs (MFA): The Israeli Ministry of Foreign Affairs also has a Public Diplomacy Directorate. "The directorate consists of the Media and Public Affairs Division, the Division for Cultural Affairs and Scientific Cooperation and the Bureau for Religious Affairs and Relations with the Jewish Diaspora. The Media and Public Affairs Division comprises one department in charge of 'branding', a department in charge of collecting information, producing visual media content such as videos and drafting policy papers for briefing Israeli missions all around the world, as well as the spokesperson’s bureau, which is in charge of the relationship with the press. Furthermore, the division also has an academic department and a small department dealing with issues of civil society affairs, especially the battle against BDS. Finally, the ministry has also a Digital Diplomacy Department, which is in charge of all digital channels of the ministry". Pro-Israeli civil society organizations: Various civil society organizations and initiatives from Israel and abroad support the Israeli public diplomacy efforts. Prominent examples are