said that their films took up to twelve days to film, compared with one day for other pornographic films. In a January 2009 interview with William Shatner on Shatner's Raw Nerve, Jameson said she came close to buying Penthouse magazine when publisher Bob Guccione filed for Chapter 11 reorganization of his business (which occurred in August 2003), but was thwarted when someone else swooped in and bought up all the stock. New York Magazine'''s Intelligencer quoted a source from Penthouse as saying "I'm sure she is considering it", adding that Jameson was to be cover girl in January 2004 – and "it's a really wild-looking shoot, even for a porn star." In 2004, the ClubJenna films expanded to starring other actresses without Jameson – Krystal Steal, Jesse Capelli, McKenzie Lee, Ashton Moore and Sophia Rossi – as Jameson stepped back from starring roles. In 2005 Jameson first directed a film, The Provocateur, released as Jenna's Provocateur in September 2006. The ClubJenna films were distributed and marketed by Vivid Entertainment, which Forbes magazine once called "the world's largest adult film company". They made up a third of ClubJenna's revenues, but over half of the profits. ClubJenna was run as a family business, with Grdina's sister, Kris, as vice president in charge of merchandising. In 2005, ClubJenna had estimated revenues of $30 million, with profits of about half that. Jameson also capitalized on merchandising herself. Since May 2003, she has been appearing on a tall billboard in New York City's Times Square promoting her web site and movies. The first advertisement displayed her wearing only a thong and read "Who Says They Cleaned Up Times Square?" There is a line of sex toys licensed to Doc Johnson, and an "anatomically correct" Jenna Jameson action figure. She stars in her own sex simulation video game, Virtually Jenna, in which the goal is to bring a 3D model of her to orgasm. Y-Tell, ClubJenna's wireless company, sells Jenna Jameson "moan tones" (telephone ringtones), chat services, and games in partnerships with 20 carriers around the world, mostly in Europe and South America. In 2006, New York City-based Wicked Cow Entertainment started to expand her brand to barware, perfume, handbags, lingerie, and footwear, sold through high end retailers such as Saks Fifth Avenue and Colette boutiques. Her film and merchandising success enabled her to attain her goal of becoming the top porn star in the world.