They also traded their 10th overall pick Danny Fortson, guard Johnny Newman, and center Joe Wolf to the Denver Nuggets for center Ervin Johnson. The 1997–98 Bucks finished their season with a 36–46 record, failing to make the playoffs for the seventh consecutive time. 1998–2003: The Big Three era; "Let It Fly" After a decade of dwelling near the bottom of the NBA's standings, the Bucks looked to add credibility to their basketball operations. In 1998, the team hired veteran coach George Karl, who had reached the NBA Finals with the Seattle SuperSonics. Under the leadership of Karl and general manager Ernie Grunfeld, and with the steady addition of talent such as Tim Thomas and Sam Cassell, the Bucks developed into an elite team in the Eastern Conference. The nucleus of the "big three"—consisting of Ray Allen, Cassell, and Robinson—along with Karl, created a successful renaissance era in Milwaukee. The team reached its zenith in 2000–2001, winning 52 games and their first division title in 15 years. The Bucks reached the 2001 Eastern Conference Finals by defeating the Charlotte Hornets. They lost the Eastern Conference finals in seven games to the 76ers. This era became known for many Bucks fans as the "Let It Fly" era, due to the high-scoring offense of the team, personified by the shooting of Robinson and Allen. After coming within one game of an NBA Finals appearance in 2001, the Bucks sought to make key off-season player additions to put the team in the NBA Finals. Behind the strong encouragement of George Karl, the Bucks acquired forward Anthony Mason at the beginning of the 2001–02 season. On paper, this move made the Bucks the team to beat in the East. However, Mason battled with his weight and had a tough time finding his role. The Bucks, who at the season's midway point were the fourth seed in the Eastern Conference, went into a swoon in February and March. The collapse culminated with a loss to the Detroit Pistons on the final night of the season, which eliminated the Bucks from the playoffs and gave the division to the Pistons. The fallout created tension between Karl and the players, resulting in a trade of Glenn Robinson to Atlanta (for Toni Kukoč and a 2003 first-round draft pick, used to select T. J. Ford). During the 2002–03 season, the Bucks traded Ray Allen and backup Ronald "Flip"