of blackness in order to appeal to African American and white audiences alike. MGM was struggling financially during the making of this film, so making a profitable film was a necessity. "Under the devious guise of providing the Black American with a new and positive image of his/her life, these films confer upon the viewer, Black or White, little more than a pretended glamour and sophistication, the empty, repetitive wasteland of ancient Hollywood traditionalism." Parks' decision to cast Roundtree rather than a white actor, for whom the role was written, instantly altered the presentation of race in the film. Critics, however, believed the plot was not altered enough to accommodate the change in racial dynamics. "Mark Reid, for example, argues that Shaft is a product of the (white) studio imagination and merely a 'black-skinned replica' of the white action hero commonly found in the detective genre." One way that Shaft's blackness was showcased was through his attire. Shaft was "stylistically racialized: [He] wears clothes and affects manners that are associated with being black". Shaft was known for his elegant garb, as he was frequently draped in leather coats and turtlenecks throughout the film. Although his smooth, classy look evoked a greater interest from viewers, it in no way represented fashion typical of the black community in that era. Further, Shaft relies upon a group of militant black nationalists in helping him complete his mission to save Bumpy's daughter. The inclusion of a group so strongly identified with the Black Power movement was clearly an effort to appeal to black audience members. However, the film presented the black nationalists as a group that failed to further the black cause, raised no awareness of the black struggle, and displayed them simply as a hired team of assailants to assist Shaft on his mission. The filming of Shaft partly in the neighborhood of Harlem also allowed the black viewer to have a deeper connection to this film. The writers portrayed Shaft as a man who clearly had a good relationship with this neighborhood, yet rejected it once he became wealthy, moving to the predominantly white area of Greenwich Village. Traditional black thought in this era was that African Americans who had been prosperous financially should invest in and give back to the communities from which they came. Instead, "the implication is that the wise black (Shaft) will want to sever ties with the