was therefore re-tasked with improving Windows 98 while porting some of the look-and-feel from Windows 2000. Microsoft President Steve Ballmer publicly announced these changes at the next Windows HEIC in 1999. On July 23, 1999, the first alpha version of Windows Me was released to testers. Called Development Preview 1, it was very similar to Windows 98 SE, with a very early iteration of the new Help and Support feature as the only major change. Three more Development Previews were released over the subsequent two months. The first beta version was released to testers and the industry press on September 24, 1999, with the second coming on November 24 that year. Beta 2 showed the first real changes from Windows 98, including importing much of the look-and-feel from Windows 2000, and the removal of real-mode DOS. Industry expert Paul Thurrott reviewed Beta 2 upon release and spoke positively of it in a review. By early 2000, Windows Me was reportedly behind schedule, and an interim build containing the new automatic update feature was released to allay concerns about a delayed-release. In February 2000, Paul Thurrott revealed that Microsoft had planned to exclude Windows Me, as well as new releases of Windows NT 4.0, from CD shipments for MSDN subscribers. The reason given in the case of Me was that the OS was designed for consumers. However, Thurrott alleged that the real motivation behind both case to force software developers to move to Windows 2000. Three days later, following a write-in and call-in campaign by hundreds of readers, Microsoft announced that Windows Me (including development versions) would ship to MSDN subscribers after all. Microsoft also apologized personally to Thurrott, claiming he received misinformation, though in a follow-up article he stated that it was "clear that the decision [...] actually changed". Beta 3 was released on April 11, 2000, and this version marked the first appearance of its final startup and shutdown sounds derived from Windows 2000, as the previous betas used Windows 98's startup and shutdown sounds. Release Although Microsoft signed off on the final build of Windows Me on June 28, 2000, after trialing three Release Candidate builds with testers, the final retail release was pushed back to September 14 for reasons that were not clear. Shortly after Windows Me was released to manufacturing on June 19, 2000, Microsoft launched a marketing campaign to promote it in the U.S., which