able to provide more personal attention. Another contributing factor was her unhappiness with the lack of sponsorship and endorsement opportunities. In addition to being her coach, Kersee was Griffith Joyner's manager, as he required all the athletes he coached to use his management services too. Griffith Joyner's decision to sign with personal manager Gordon Baskin therefore necessitated the coaching change. She left UCLA for UC Irvine with her husband serving as full-time coach. By now known to the world as "Flo-Jo", Griffith Joyner was the big favorite for the titles in the sprint events at the 1988 Summer Olympics. In the 100-meter final, she ran a 10.54, beating her nearest rival to the world record, Evelyn Ashford, by 0.30 seconds. In the 200 meter semifinal, she set the world record of 21.56 seconds and then broke this record by 0.22 seconds in winning the final with a time of 21.34 seconds. Like her 100-meter world record, this mark still stands. At the same Olympics, Griffith Joyner also ran with the 4 × 100 m relay and the 4 × 400 m relay teams. Her team won the 4 × 100 m relay and finished second in the 4 × 400 m relay. This was her first internationally rated 4 × 400 m relay. She left the games having won four Olympic medals, three gold and one silver. At the time, her medal haul was the second most for female track and field athlete in history, behind only Fanny Blankers-Koen who won four gold medals in 1948. In February 1989, Griffith Joyner announced her retirement from racing. She cited her new business opportunities outside of sprinting. The month after announcing her retirement, she was selected as the winner of the James E. Sullivan Award of 1988 as the top amateur athlete in the United States. Comeback attempt and other activities Griffith Joyner's success at the 1988 Olympics led to new opportunities. In the weeks following the Olympics, she earned millions of dollars from endorsement deals, primarily in Japan. She also signed a deal with toy maker LJN Toys for a Barbie-like doll in her likeness. Among the things she did away from the track was to design the basketball uniforms for the Indiana Pacers NBA team in 1989. She served as co-chair of President's Council on Physical Fitness. She made a guest appearance as herself on a season 4 episode of