from the 'hipster' lingo of the 1950s, as in 'Take a page from my book, Jack', or the more popular, 'Hit the road, Jack.'" In 1963, Smith took his act to the border when Inter-American Radio Advertising's Ramon Bosquez hired him and sent him to the studio and transmitter site of XERF-AM at Ciudad Acuña in Mexico, a station across the U.S.-Mexico border from Del Rio, Texas, whose high-powered border blaster signal could be picked up across much of the United States. In an interview with writer Tom Miller, Smith described the reach of the XERF signal: "We had the most powerful signal in North America. Birds dropped dead when they flew too close to the tower. A car driving from New York to L.A. would never lose the station." Most of the border stations broadcast at 250,000 watts, five times the U.S. limit, meaning that their signals were picked up all over North America, and at night as far away as Europe and the Soviet Union. At XERF, Smith developed his signature style (with phrases such as, "Who's this on the Wolfman telephone?") and widespread fame. The border stations made money by renting time to Pentecostal preachers and psychics, and by taking 50% of the profit from anything sold by mail order. The Wolfman did pitches for dog food, weight-loss pills, weight-gain pills, rose bushes, and baby chicks. Even a pill called Florex, which was supposed to enhance one's sex drive, was sold. "Some zing for your ling nuts", the Wolfman would say. XERB was the original call sign for the border blaster station in Rosarito Beach, Mexico, which was branded as The Mighty 1090 in Hollywood, California. The station boasted "50,000 watts of Boss Soul Power". That station continues to broadcast under the call sign XEPRS-AM. XERB also had an office in the rear of a small strip mall on Third Avenue in Chula Vista, California just 10 minutes from the Tijuana–San Diego border crossing. The Wolfman was rumored to actually broadcast from this location during the early to mid-1960s. Smith left Mexico after eight months and moved to Minneapolis to run station KUXL. Although Smith was managing a Minneapolis radio station, he was still broadcasting as Wolfman Jack on XERF via taped shows that he sent to the station. Missing the excitement, however, Wolfman returned to border radio to run XERB, and opened an office on Sunset