to Ford Motor Company's Canadian operations, along with increased security. At times, footage from the square is broadcast to the Raptors locker room. The victorious Game 7 against the Indiana Pacers on the 2016 playoffs was the most-watched Raptors broadcast ever and the biggest television audience in Canada that day, averaging 1.53 million viewers with a peak of 2.63 million. This record has since been broken during the Raptors' victorious 2019 playoff run, averaging 7.7 million viewers with a peak of 10 million. The value of the Raptors franchise has risen over the years. In 1998, the franchise was bought for US$125 million. With the continued popularity of the Raptors, the value of the franchise doubled from US$148 million in 2000 to $297 million in 2004. The value of the franchise grew again from $315 million in 2006 to $373 million in 2007, and $400 million in 2008. By 2018, Forbes estimated the Raptors were worth $1.4 billion, 12th in the NBA. The Raptor mascot, the North Side Crew, and DJ 4 Korners provide in-arena entertainment at Scotiabank Arena during game day. During the 2013–14 season, a new "Drake Zone" was created in the lower bowl. Limited edition shirts were given away to fans sitting in the Drake Zone. Giveaways are sometimes bundled with tickets to encourage attendance. Further, whenever Toronto scores more than 100 points in a home game and wins, fans can redeem their ticket for a cheese or pepperoni pizza slice at standalone Pizza Pizza locations throughout Ontario for the business day after the game that was played. This is part of a promotion made by the Raptors' official pizza sponsor. However, beginning in the 2018–19 season, the promotion added an extra requirement of purchasing a first slice before receiving the free second slice, though it requires using the Pizza Pizza mobile app instead of using a Raptors ticket, allowing Raptors fans who did not attend the game to receive a free second slice after purchasing a first slice. Beginning in the same NBA season, McDonald's Canadian operations also offer fans in Ontario using the McDonald's Canada mobile app, regardless of game attendance, a free medium-sized serving of French fries with a minimum C$1 purchase of another item the next day after when the Raptors make at least a dozen successful three-pointers in home or away games regardless of outcome. The promotion was then expanded to include