the Swiss city which was first covered in a Baedeker guidebook by Karl Baedeker himself in his most celebrated guidebook "Schweiz", first published in 1844, was the title of Florian's own guide, published in 1978. It is considered by many to be one of his best city guides. Florian Baedeker, a keen parachute jumper, was killed in a parachuting accident on October 26, 1980. He was 36. Eva Baedeker Following the death of Florian, his mother, Karl Friedrich's widow Eva Baedeker, née Konitz (1913−1984), piloted the firm until she died in 1984. She was the last Baedeker to play an active role in running the Baedeker publishing house founded in 1827, and negotiated the sale of the Freiburg branch to Langenscheidt before she died. However, the "Karl Baedeker" brand name has been retained by all subsequent owners of the company, in one form or another. Allianz Since 1979 Baedeker travel guides have appeared as Baedeker Allianz Reiseführer (travel guides), published in collaboration with the German insurance group Allianz. Multi-coloured with copious illustrations and in many languages, they now cover most of the popular tourist destinations in the world. Over 150 guides have been published already and the list keeps growing, as well as the number of languages in which they are published. In Britain, the guides have been published in collaboration with the British Automobile Association (The AA) and in the USA by Macmillan Travel, a Simon & Schuster Macmillan company. Langenscheidt The Freiburg Baedeker branch was acquired by the German publisher Langenscheidt following the death of Eva Baedeker. In 1987, both Baedeker branches, the Langenscheidt operation in Freiburg and the Baedeker Autoführer Verlag in Stuttgart operated by the Mairs publishing group, were merged and housed together in Ostfildern/Kemnat as "Karl Baedeker GmbH" with a branch in Munich. The ownership of the new venture was split down the middle between Langenscheidt and Mairs. MairDumont In 1997, Mairs Geographischer Verlag, now known as , became the 100% owner of Verlag Karl Baedeker, along with all rights attached to Karl Baedeker's name and firm. The new English Baedekers produced by MairDumont dispensed with the Allianz logo in the title, with the German editions doing the same in 2013. This marked the beginning of a new era in the appearance and content of modern Baedekers under the catchphrase "Wissen öffnet Welten" ("Knowledge opens worlds"). The previous German editions had four main sections: "Background",