singer Shania Twain helped launch the new red Raptors alternate road uniform at the start of the 2003–04 season, and the jerseys made their debut in a 90–87 season-opening victory on October 29, 2003, against the defending Conference Champion New Jersey Nets. Davis and Jerome Williams were traded early in the season for Jalen Rose and Donyell Marshall. After 50 games, Toronto was 25–25 and in a position to make the playoffs, but injuries to key players sent the Raptors plummeting down the standings. Rose, Carter and Alvin Williams all suffered injuries as the Raptors struggled to a record of 8–24 in their remaining games. The notable individual season performances were Carter's 22.5 ppg, Marshall's 10.7 rpg, and rookie Bosh, a 6–10 forward-centre, averaging 11.5 ppg and 7.4 rpg and being named to the NBA All-Rookie Team. Williams' knee injury turned out to be career-ending. For the 2004–05 season, the team moved into the Atlantic Division and the Raptors decided to revamp the team. Raptors' President and CEO of Maple Leaf Sports & Entertainment Richard Peddie fired Grunwald on April 1, 2004, after the team ended the season three games short of the eighth and final playoff spot in the previous season. Head coach Kevin O'Neill and his four assistant coaches were also dismissed immediately after Grunwald's termination. Toronto interim manager Jack McCloskey said: "While the blame for that certainly does not rest on O'Neill and his staff alone, we need a change." Rob Babcock was named general manager on June 7, 2004, alongside the appointments of Wayne Embry as senior advisor and Alex English as director of player development. Sam Mitchell, a former NBA forward and assistant coach of the Milwaukee Bucks, was hired as new head coach of the Raptors. Babcock's first move as general manager was drafting centre Rafael Araújo—selected eighth overall—in the 2004 NBA draft, in a move that was criticized by fans and analysts, considering highly touted swingman Andre Iguodala was drafted with the next pick. Babcock signed point guard Rafer Alston to a five-year deal. After Vince Carter's annual charity game, Babcock implicitly revealed to the media that Carter's agent had asked for a trade, confirming Carter's discontent. The Toronto Sun reported that Carter felt he was being misled by the Raptors' hierarchy during the general manager search and had concluded that as long as the managerial structure at Maple Leaf Sports and Entertainment