during conversations. In 1998, Bezeq's monopoly on international calling services was ended with the addition of two other companies, Golden Lines, and Barak, who also began to offer international calling services . The activity of Bezeq in this field passed to its subsidiary Bezeq International. In 1999, Partner Communications Company joined the cellular communication market in Israel with the brand-name Orange Israel. Partner was the first company which built network foundations in Israel which worked under GSM technologies. 2000s In the first decade of the 21st century there was a major emphasis on digitization and a shift to mobile technologies, following similar trends in Europe and North America. Television The Israeli satellite television provider Yes was established in 2000, introducing strong competition in the cable television market. Prior to the establishment of Yes there were only three other cable companies in Israel: Tevel, Matav and Arutzay Zahav. The competition with Yes caused a big loss of members amongst the cable TV companies which urged them to merge. In order to strengthen Yes, which was relatively new, the regulator postponed his approval to the merger of the cable companies. The merger was completed in 2003, and the cable companies were renamed under the singular company called Hot. Throughout the decade, Hot and Yes inserted the use of the digital set-top boxes, and with them it became possible to receive digital broadcasts (improvement in the quality of reception of the television channels), and additionally also enabled games channels, video on demand (V.O.D) and nowadays they supply digital set-top boxes which contain advanced digital video recorder (DVR) technologies which are capable of pre-recording shows (Hot Magic, Yes Max). HOT has put a big emphasis on encouraging production of local Israeli movies, while YES, in contrast, puts more emphasis on purchasing foreign TV series and movies. Under the inspection of the Second Israeli Broadcasting Authority, an additional Israeli terrestrial-commercial channel was established on 28 January 2002: Channel 10. This move started a competition among the commercial channels. Channel 10 purchased for itself hosts and actors from Channel 2 and Channel 1. In spite of these procurement actions, the channel is still considered to be inferior in the amount of its viewers relatively to the other channels. In 2005, an additional bid took place in channel 2, in which "Keshet" and "Reshet" were chosen to be the channel's broadcasts to the consequent decade. Israeli News