Press, Zap2It, and the New York Post, among others. After an AP reporter confronted SyFy Channel president Bonnie Hammer at a press conference, Hammer admitted the hoax, saying it was part of a guerrilla marketing campaign to generate pre-release publicity for The Village. This prompted SyFy's parent company, NBC Universal, to state that the undertaking was "not consistent with our policy at NBC. We would never intend to offend the public or the press and we value our relationship with both." Plagiarism accusations In 2003, a Pennsylvanian screenwriter named Robert McElhenney (unrelated to actor and producer Rob McElhenney) sued Shyamalan, alleging similarities between Signs and McElhenney's unpublished script Lord of the Barrens: The Jersey Devil. In 2004, Margaret Peterson Haddix claimed that The Village has numerous similarities to her young adult novel Running Out of Time (1996), prompting discussions with publisher Simon & Schuster about filing a lawsuit. In response to both allegations, Disney and Shyamalan's production company Blinding Edge issued statements calling the claims "meritless". Orson Scott Card has claimed that many elements of The Sixth Sense were plagiarized from his novel Lost Boys, although he has said that enough had been changed that there was no point in suing. Pop culture and racism After the release of The Happening, The Guardians Kim Newman questioned, "Can it be a kind of racism that the Indian-born, Philadelphia-raised auteur is hammered for his apparent character (or funny name) rather more than, say, Quentin Tarantino or Spike Lee?" The British Film Institute (BFI) also discussed the impact of racism on Shyamalan's career, pointing to frequent mispronunciations of his last name. By 2017, Vice said that "Shamalamadingdong" had become the "agreed-upon mockery of his name". BFI asked if critical attacks are the result of egotistical statements on Shyamalan's part. They question whether his strong statements of self-assurance coupled with the remarkable success of The Sixth Sense set up a fall from grace which was soon realized when a run of very successful films (The Sixth Sense, Unbreakable, Signs and The Village) seemingly collapsed with a string of critical failures (Lady in the Water, The Happening, The Last Airbender, and After Earth). In 2019, Tim Greiving of The Washington Post said that "his confidence was interpreted as arrogance by some, especially after he cast himself in Lady in the Water as a brilliant writer whose book is prophesied as a world-saver." Greiving continued, "Howard,