Walter Brennan) as Eddie's toon bullets Les Perkins as Mr. Toad Mary T. Radford as Hyacinth Hippo, from Fantasia Nancy Cartwright as the toon shoe Cherry Davis as Woody Woodpecker Peter Westy as Pinocchio Richard Williams as Droopy April Winchell as Mrs. Herman and Baby Herman's "baby noises" Archival recordings of Frank Sinatra were used for the Singing Sword, whose character design is based on Sinatra. Production Development Walt Disney Productions purchased the film rights to Gary K. Wolf's novel Who Censored Roger Rabbit? shortly after its publication in 1981. Ron W. Miller, then president of Disney, saw it as a perfect opportunity to produce a blockbuster. Jeffrey Price and Peter S. Seaman were hired to write the script, penning two drafts. Robert Zemeckis offered his services as director in 1982, but Disney declined as his two previous films (I Wanna Hold Your Hand and Used Cars) had been box-office bombs. Between 1981 and 1983 Disney developed test footage with Darrell Van Citters as animation director, Paul Reubens voicing Roger Rabbit, Peter Renaday as Eddie Valiant, and Russi Taylor as Jessica Rabbit. The project was revamped in 1985 by Michael Eisner, the then-new CEO of Disney. Amblin Entertainment, which consisted of Steven Spielberg, Frank Marshall and Kathleen Kennedy, were approached to produce Who Framed Roger Rabbit alongside Disney. The original budget was projected at $50 million, which Disney felt was too expensive. The film was finally green-lit when the budget decreased to $30 million, which at the time would have still made it the most expensive animated film ever produced. Walt Disney Studios chairman Jeffrey Katzenberg argued that the hybrid of live-action and animation would "save" Walt Disney Feature Animation. Spielberg's contract included an extensive amount of creative control and a large percentage of the box-office profits. Disney kept all merchandising rights. Spielberg convinced Warner Bros., Fleischer Studios, Famous Studios, King Features Syndicate, Felix the Cat Productions, Turner Entertainment, and Universal Pictures/Walter Lantz Productions to "lend" their characters to appear in the film with (in some cases) stipulations on how those characters were portrayed; for example, Disney's Donald Duck and Warner Bros.' Daffy Duck appear as equally talented dueling pianists, and Mickey Mouse and Bugs Bunny also share a scene. Apart from the agreement, and some of the original voice artists reprising their roles, Warner Bros. and the various other companies were not involved in the production of Roger Rabbit.