a faded commercial billboard near George Wilson's auto repair shop. Author Ernest Hemingway supported this latter interpretation and claimed that Fitzgerald had told him the cover referred to a billboard in the valley of the ashes. Although this passage has some resemblance to the imagery, a closer explanation can be found in Fitzgerald's explicit description of Daisy Buchanan as the "girl whose disembodied face floated along the dark cornices and blinding signs". Critical reception Contemporary reviews Charles Scribner's Sons published The Great Gatsby on April 10, 1925. Fitzgerald cabled Perkins the day after publication to monitor reviews: "Any news?" "Sales situation doubtful [but] excellent reviews", read a telegram from Perkins on April 20. Fitzgerald responded on April 24, saying the cable dispirited him, closing the letter with "Yours in great depression". Fitzgerald soon received letters from contemporaries Willa Cather, Edith Wharton, and poet T. S. Eliot praising the novel. Although gratified by such correspondence, Fitzgerald sought public acclaim from professional critics. The Great Gatsby received generally favorable reviews from literary critics of the day. Edwin Clark of The New York Times felt the novel was a mystical and glamorous tale of the Jazz Age. Similarly, Lillian C. Ford of the Los Angeles Times hailed the novel as a revelatory work of art that "leaves the reader in a mood of chastened wonder". The New York Post described Fitzgerald's prose style as scintillating and genuinely brilliant. The New York Herald Tribune was less impressed, referring to The Great Gatsby as "a literary lemon meringue" that nonetheless "contains some of the nicest little touches of contemporary observation you could imagine—so light, so delicate, so sharp". In The Chicago Daily Tribune, H. L. Mencken judged the work's plot to be highly improbable, although he praised the writing as elegant and the "careful and brilliant finish". Several reviewers felt the novel left much to be desired following Fitzgerald's previous works and criticized him accordingly. Harvey Eagleton of The Dallas Morning News predicted that the novel signaled the end of Fitzgerald's artistic success. Ralph Coghlan of the St. Louis Post-Dispatch dismissed the work as an inconsequential performance by a once-promising author who had grown bored and cynical. Ruth Snyder of New York Evening World lambasted the book's style as painfully forced and declared the editors of her newspaper were "quite convinced after reading The Great Gatsby that Mr. Fitzgerald is not one of the great