named "Wagner and Debes" with offices adjacent to the new Baedeker address. Herbert Warren Wind, the author of The House of Baedeker wrote: He added: Michael Wild, the Baedeker chronicler, refers to the Baedeker maps as a feast for the eye. The expansion was fast and furious. New editions were now printed by several Leipzig printers, but the bulk of the revised editions of pre-1872 guides continued to be printed where all Baedeker guides had been produced before—the G.D. Baedeker printing works in Essen. Fritz ventured into territory none of his predecessors had covered before, inside and outside Europe e.g. Russia, Sweden, Norway, Palestine, Syria, Egypt, Greece, the Mediterranean, USA, Canada, India and South East Asia. Plans to publish guides on China and Japan had to be abandoned when war broke out in 1914. At home, the list of guides on German regions and cities continued to grow. His was the golden age of Baedeker travel guides. Fritz also had the good fortune to have three of his four sons − Hans, Ernst and Dietrich − beside him in the firm, as editors and writers. Karl Baedeker III, the fourth son, entered academia and rose to become a professor of physics at the University of Jena. He was killed in action at the Battle of Liège in August 1914. It was his son Karl Friedrich who revived Verlag Karl Baedeker after the Second World War. During his reign, which lasted over 50 years, Fritz produced 73 new Baedekers, as they came to be known universally. The Baedeker travel guides became so popular that baedekering became an English-language term for the purpose of traveling in a country to write a travel guide or travelogue about it. Fritz Baedeker became the most successful travel guide publisher of all time and turned the publishing house into the most famous and reputable publisher of travel guides in the world. In 1909, Leipzig University conferred an honorary Ph.D. (a rare honour at the time) on him at its 500th anniversary convocation. This era in its history was brought to an end by the outbreak of World War I, after which the house of Baedeker went into decline, the victim of the post-war international geopolitical and economic conditions. Consequently, in 1920, Fritz broke with tradition and for some time thereafter, Baedeker guides to German cities and regions carried a limited amount of advertising. Fritz Baedeker's released