Games with its "'96 Expo". The city of Atlanta had also licensed street vendors to sell products from competitors to Olympic sponsors. The most controversial ambush campaign was undertaken by Nike, Inc., which had begun an advertising campaign with aggressive slogans that mocked the Games' values, such as "Faster, Higher, Stronger, Badder", "If you're not here to win, you're a tourist", and "You don't win silver, you lose gold." The slogans were featured on magazine ads and billboards it purchased in Atlanta. Nike also opened a pop-up store known as the Nike Center near the Athletes' Village, which distributed Nike-branded flags to visitors (presumably to be used at events). IOC marketing director Michael Payne expressed concern for the campaign, believing that athletes could perceive them as being an insult to their accomplishments. Payne and the United States Olympic Committee's marketing director, John Krimsky, met with Howard Slusher, a subordinate of Nike co-founder Phil Knight. The meeting quickly turned aggressive, with Payne warning that the IOC could pull accreditation for Nike employees and ban the display of its logos on equipment; he also threatened to organize a press conference where silver medallists from the Games, as well as prominent Nike-sponsored athlete Michael Johnson (who attracted attention during the Games for wearing custom, gold-colored Nike shoes), would denounce the company. Faced with these threats, Nike agreed to retract most of its negative advertising and PR stunts. The popular U.S. game shows Wheel of Fortune and Jeopardy! were also official sponsors, and both aired Olympic-themed episodes during 1996. Reception At the closing ceremony, IOC President Juan Antonio Samaranch said in his closing speech, "Well done, Atlanta" and simply called the Games "most exceptional." This broke precedent for Samaranch, who had traditionally labeled each Games "the best Olympics ever" at each closing ceremony, a practice he resumed at the subsequent Winter Games in Nagano in 1998. A report prepared after the Games by European Olympic officials was critical of Atlanta's performance in several key areas, including the level of crowding in the Olympic Village, the quality of available food, the accessibility and convenience of transportation, and the Games' general atmosphere of commercialism. IOC vice-president Dick Pound responded to criticism of the commercialization of these Games, stating that they still adhered to a historic policy barring the display of advertising within venues, and that "you have to look to the private sector for at least