Will Success Spoil Rock Hunter? is a 1957 American satirical comedy film starring Jayne Mansfield and Tony Randall, with Betsy Drake, Joan Blondell, John Williams, Henry Jones, Lili Gentle, and Mickey Hargitay, and with a cameo by Groucho Marx. The film is a satire on popular fan culture, Hollywood hype, and the advertising industry, which was profiting from commercials on the relatively new medium of television. It also takes aim at the reduction television caused to the size of movie theater audiences in the 1950s. The film was known as Oh! For a Man! in the United Kingdom. The film was produced and directed by Frank Tashlin, who also wrote the largely original screenplay, using little more than the title and the character of Rita Marlowe from the successful Broadway play Will Success Spoil Rock Hunter? by George Axelrod. The play had run from 1955 to 1956 and also starred Jayne Mansfield as Rita. Plot In lieu of a theme song and opening of the movie, Tashlin instead laid traditional opening credits over faux television commercials for products that failed to deliver what they promised. The film opens on a writer, Rockwell P. Hunter, who is low on the ladder at the La Salle advertising agency. With the agency set to lose its biggest accountStay-Put Lipstickhe hatches an idea to get the perfect model and spokeswoman for Stay-Put's new line of lipstick, the famous actress with the "oh-so-kissable lips", Rita Marlowe. Fortunately, his teenage niece April - a huge fan of Rita - knows where Rita is staying in New York. For Rita to endorse the lipstick, however, Rock has to pretend to be her boyfriend to make her real boyfriend, Bobo Branigansky, the star of The Jungle Man TV show, jealous. Bobo leaks the news of Rita's new romance in a TV interview and Rock is suddenly famous as her "Lover Doll". Rock's boss decides to leverage his employee's newfound fame, but when Rock gets Rita to agree on a television spectacular sponsored by Stay-Put, Rock becomes the advertising firm's highest-regarded employee. They two agree to continue this mutually beneficial relationship, garnering media attention Rita and business for Rock. Rita, meanwhile, is miserable; she thinks she is falling in love with Rock, but her one real true love is the man who discovered her, George Schmidlap. Not being able to find Schmidlap, she pursues Rock, though her secretary Vi