Land, in which he coined the term "organic farming". The Betteshanger conference has been described as the 'missing link' between biodynamic agriculture and other forms of organic farming. In 1940 Howard published his An Agricultural Testament. In this book he adopted Northbourne's terminology of "organic farming". Howard's work spread widely, and he became known as the "father of organic farming" for his work in applying scientific knowledge and principles to various traditional and natural methods. In the United States J. I. Rodale, who was keenly interested both in Howard's ideas and in biodynamics, founded in the 1940s both a working organic farm for trials and experimentation, The Rodale Institute, and Rodale, Inc. in Emmaus, Pennsylvania to teach and advocate organic methods to the wider public. These became important influences on the spread of organic agriculture. Further work was done by Lady Eve Balfour (the Haughley Experiment) in the United Kingdom, and many others across the world. The term "eco-agriculture" was coined in 1970 by Charles Walters, founder of Acres Magazine, to describe agriculture which does not use "man-made molecules of toxic rescue chemistry", effectively another name for organic agriculture. Increasing environmental awareness in the general population in modern times has transformed the originally supply-driven organic movement to a demand-driven one. Premium prices and some government subsidies attracted farmers. In the developing world, many producers farm according to traditional methods that are comparable to organic farming, but not certified, and that may not include the latest scientific advancements in organic agriculture. In other cases, farmers in the developing world have converted to modern organic methods for economic reasons. Terminology The use of "organic" popularized by Howard and Rodale refers more narrowly to the use of organic matter derived from plant compost and animal manures to improve the humus content of soils, grounded in the work of early soil scientists who developed what was then called "humus farming". Since the early 1940s the two camps have tended to merge. Biodynamic agriculturists, on the other hand, used the term "organic" to indicate that a farm should be viewed as a living organism, in the sense of the following quotation: They based their work on Steiner's spiritually-oriented alternative agriculture which includes various esoteric concepts. Methods Organic farming methods combine scientific knowledge of ecology and some modern technology with traditional farming practices based on naturally occurring biological processes. Organic farming methods are studied in the