Thursby as Geier Production After seeing The Heiress on Broadway, Olivia de Havilland approached William Wyler about directing her in a screen adaptation of the play. He agreed and encouraged executives at Paramount Pictures to purchase the rights from the playwrights (Ruth and Augustus Goetz) for $250,000 and offer them $10,000 per week to write the screenplay. The couple were asked to make Morris less of a villain than he was in their play and the original novel in deference to the studio's desire to capitalize on Montgomery Clift's reputation as a romantic leading man. The film premiered at Radio City Music Hall in New York City on October 6, 1949. Ralph Richardson reprised the role of Austin Sloper in a London production of the play. Reception The Heiress received universal critical acclaim. Bosley Crowther for The New York Times wrote that the film "crackles with allusive life and fire in its tender and agonized telling of an extraordinarily characterful tale" and added Wyler "has given this somewhat austere drama an absorbing intimacy and a warming illusion of nearness that it did not have on the stage. He has brought the full-bodied people very closely and vividly to view, while maintaining the clarity and sharpness of their personalities, their emotions and their styles...The Heiress is one of the handsome, intense and adult dramas of the year." The Brooklyn Eagle found the film "an intensely satisfying drama that holds a high level of interest throughout, building relentlessly to a moving climax." Praise for the principals lauded de Havilland especially: "the transformation of Catherine Sloper from a pathetically shy girl to a cold, handsome woman" being "handled with finished skill." The Philadelphia Inquirer praised the Goetzes for a skillful transformation of their stage version, finding it "in almost every way...superior." Prospects of an Academy Award for de Havilland were judged "thoroughly reasonable" as well. TV Guide rates the film five out of a possible five stars and adds, "This powerful and compelling drama...owes its triumph to the deft hand of director William Wyler and a remarkable lead performance by Olivia de Havilland. Time Out London calls the film "typically plush, painstaking and cold...highly professional and heartless." Channel 4 stated "de Havilland's portrayal...is spine-chilling...Clift brings a subtle ambiguity to one of his least interesting roles, and Richardson is also excellent." In popular culture In 1975, the twenty-first episode of the eighth season of