The Orlando Magic are an American professional basketball team based in Orlando, Florida. The Magic compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Southeast Division. The franchise was established in 1989 as an expansion franchise, and such notable NBA stars as Shaquille O'Neal, Penny Hardaway, Grant Hill, Tracy McGrady, Dwight Howard, Jameer Nelson, Rashard Lewis and Nikola Vučević have played for the club throughout its history. , the franchise has played in the NBA playoffs 16 times in 32 seasons, and twice went to the NBA Finals, in 1995 and 2009, losing to the Houston Rockets and the Los Angeles Lakers, respectively. Orlando has been the second most successful of the four expansion teams brought into the league in 1988 and 1989 in terms of winning percentage and playoff success, after the Miami Heat. Franchise history 1985–1986: Team creation In September 1985, Orlando businessman Jim L. Hewitt approached Philadelphia 76ers general manager Pat Williams as they met in Texas on his idea of bringing an NBA team to Orlando. Intrigued by the potential of an Orlando-based NBA team, Williams became the front man of the investment group one year later, after he left the 76ers. On June 19, 1986, the two held a news conference to announce their intention of seeking an NBA franchise. At the same time, Hewitt and Williams decided to hold a contest in the Orlando Sentinel newspaper to get names for their new franchise. Out of a total of 4,296 submitted entries, the names were subsequently narrowed to four, "Heat", "Tropics", "Juice", and "Magic". The last one, which had been submitted by 11 people, was picked after Williams brought his 7-year-old daughter Karyn to visit in Orlando. On July 27, 1986, it was announced that the committee chose the Magic to be the new name of the Orlando franchise in the NBA. The name "Magic" alludes to the area's biggest tourist attraction and economic engine Walt Disney World, along with its Magic Kingdom, highlighting its corporate theme of magic. Hewitt added that "You look at all the aspects of Central Florida, and you find it really is an exciting place, a magical place." Many, including Williams himself at first, thought that Miami or Tampa were better locations in Florida for a franchise. At the time, Orlando was a small city without a major airport or a suitable arena. Hewitt