Trek. "I'm like a doctor on 24-hour call," he said in a 1967 interview. "I don't turn anything down." Montalbán also starred in radio, such as on the internationally syndicated program Lobo del Mar (Seawolf), in which he was cast as the captain of a vessel that became part of some adventure at each port it visited. This 30-minute weekly show aired in many Spanish-speaking countries until the early 1970s. Television movies Montalbán guest-starred in The Felony Squad, Ironside, It Takes a Thief, and The High Chaparral. He did the TV movies The Pigeon (1969), The Desperate Mission (1969) (playing Joaquin Murrieta), and Black Water Gold (1970), and had a supporting role in the big screen film version of Sweet Charity (1969). Montalbán was in The Name of the Game; Gunsmoke; Dan August; Bracken's World; Marcus Welby, M.D.; The Virginian; The Doris Day Show; Sarge; and Nichols. He did the TV movies The Aquarians (1970), The Face of Fear (1971), and Fireball Forward (1972) and the features The Devil's Backbone (1971), Escape from the Planet of the Apes (1971), Conquest of the Planet of the Apes, and The Train Robbers (1973) (directed by Kennedy). Montalbán continued to guest-star on shows like O'Hara, U.S. Treasury; Here's Lucy; and Griff. In 1972, Montalbán co-founded the Screen Actors Guild Ethnic Minority Committee with actors Carmen Zapata, Henry Darrow and Edith Diaz. In 1973, he returned to Broadway for a revival of Don Juan in Hell. He did the TV movies Wonder Woman (1974), The Mark of Zorro (1974), McNaughton's Daughter (1976), and guest-starred on Switch and Columbo. In 1975, he was chosen as the television spokesman for the new Chrysler Cordoba. The car became a successful model, and over the following several years, was heavily advertised; his mellifluous delivery of a line praising the "soft" or "rich Corinthian leather" upholstery of the car's interior, often misquoted as "fine Corinthian leather,” became famous and was much parodied, and Montalbán subsequently became a favorite subject of impersonators. For example, Eugene Levy frequently impersonated him on SCTV, as did Dan Aykroyd on Saturday Night Live. In 1986, he was featured in a magazine advertisement for the new Chrysler New Yorker. Montalbán is in Won Ton Ton: The Dog Who Saved Hollywood (1976), and Joe Panther (1976) and had a regular role in a short lived series Executive Suite (1976). He guest-starred on Police Story and did