the movie was based on, beach towels, blankets, shark costumes, toy sharks, hobby kits, iron-on transfers, games, posters, shark's tooth necklaces, sleepwear, water pistols, and more." The Ideal Toy Company, for instance, produced a game in which the player had to use a hook to fish out items from the shark's mouth before the jaws closed. Theatrical run The glowing audience response to a rough cut of the film at two test screenings in Dallas on March 26, 1975, and one in Long Beach, on March 28, along with the success of Benchley's novel and the early stages of Universal's marketing campaign, generated great interest among theater owners, facilitating the studio's plan to debut Jaws at hundreds of cinemas simultaneously. A third and final preview screening, of a cut incorporating changes inspired by the previous presentations, was held in Hollywood on April 24. After Universal chairman Lew Wasserman attended one of the screenings, he ordered the film's initial release—planned for a massive total of as many as 900 theaters—to be cut down, declaring, "I want this picture to run all summer long. I don't want people in Palm Springs to see the picture in Palm Springs. I want them to have to get in their cars and drive to see it in Hollywood." Nonetheless, the several hundred theaters that were still booked for the opening represented what was then an unusually wide release. At the time, wide openings were associated with movies of doubtful quality; not uncommon on the grindhouse and exploitation side of the industry, they were customarily employed to diminish the effect of negative reviews and word of mouth. There had been some recent exceptions, including the rerelease of Billy Jack and the original release of its sequel The Trial of Billy Jack, the Dirty Harry sequel Magnum Force, and the latest installments in the James Bond series. Still, the typical major studio film release at the time involved opening at a few big-city theaters, which allowed for a series of premieres. Distributors would then slowly forward prints to additional locales across the country, capitalizing on any positive critical or audience response. The outsized success of The Godfather in 1972 had sparked a trend toward wider releases, but even that film had debuted in just five theaters, before going wide in its second weekend. On June 20, Jaws opened across North America on 464 screens—409 in the United