photographs, a newsletter that let readers "relive the film's unforgettable moments [and] favorite scenes", and a vinyl record with "phone home" and other sound clips. The film was also a merchandising success, with dolls selling units by September 1982 and becoming the best-selling toy that Christmas season. E.T. went on to generate over in merchandise sales by 1998. Following the success of the film, Kuwahara, the company that created the BMX bikes featured in the film, began producing red and white "E.T." models in three price and quality levels. Kuwahara reissued the E.T. model in 2002, as part of the film's 20th anniversary, and again in 2022 as part of the film's 40th anniversary. The film was re-released in 1985 and 2002, earning another $60million and $68million respectively, for a worldwide total of $792million with $435million from the United States and Canada. It held the global record until it was surpassed by Jurassic Park, another Spielberg-directed film, in 1993, although it managed to hold on to the United States and Canada record for a further four years, until the release of the Special Edition of Star Wars. It was re-released in IMAX on August 12, 2022, in the United States and Canada, to commemorate the film's 40th anniversary, alongside an IMAX and RealD 3D reissue of another Spielberg film Jaws scheduled for September 2. Jim Orr, Universal's president of distribution remarked "No filmmaker, it’s fair to say, has had a greater or more enduring impact on American cinema or has created more indelible cinematic memories for tens of billions of people worldwide. We couldn’t think of a more perfect way to celebrate the anniversary of E.T. and the first Universal-Spielberg summer blockbuster, Jaws, than to allow audiences to experience these films in a way they’ve never been able to before." The IMAX release grossed $490,000 on its first day from 389 theaters, for a three-day total of $1.07 million and a $438million running total. Home media E.T. was eventually released on VHS and laserdisc on October 27, 1988. The videos were priced with a recommended retail price of $24.95, the lowest initial price at the time for a major movie compared to the normal price of $89.95. To combat piracy, the tapeguards and tape hubs on the videocassettes were colored green, and the tape itself was affixed with a small, holographic sticker of the 1963 Universal logo (much like the