by the state and 15% by the county. In 2008 monthly tourist tax revenue slumped from a high of $1,174,742 in March to a seasonal low in September of $432,145. In 2008, the county had 11,000 hotel rooms available. In July 2007, there was a 66.1% occupancy rate. In 2008, the county had a nearly identical 81%+ occupancy rate in March and April. This fell to a seasonal low of 42.3% in September. In January 2010, the average hotel room rate was $88.25. Cocoa Main Street, a member of the Florida and National Main Street Programs, works toward restoring business sites in the historic area known as "Cocoa Village". Cocoa Main Street has received six Florida Main Street Awards given by the Secretary of State. The restored area is a tourist attraction and an economic magnet. Melbourne Main Street is another historic business area and tourist attraction restored through the Main Street Programs. Brevard has five judged art festivals annually attracting tens of thousands of people to art displays. Most festivals are held in the spring or fall when many tourists can attend. Many other annual festivals are held in parks and public sites throughout the year. The Brevard Cultural Alliance (BCA) maintains an event calendar and a map of sites of historic, cultural, and ecological interest. The annual Florida Key Lime Pie Festival is held beach side every Martin Luther King Jr. Day weekend. In 2018 The Florida Key Lime Pie Company successfully made the World's largest key lime pie. An annual February Greek Festival had over 8,000 visitors in 2011. The annual Grant Seafood Festival attracts as many as 50,000 people for the two-day February event. It is the Southeast's largest and longest running seafood festival. An ice skating rink in Rockledge serves the county's residents and visitors with hockey and figure skating events. In 2009, recreational boat owners generated almost $51 million annually towards the county economy, ranking the industry fifth in the state. Competitiveness In 2010 a local group compared the county against four other "peer" cities: Austin, Texas; Colorado Springs, Colorado; Huntsville, Alabama; and Raleigh, North Carolina. It evaluated nine areas: business dynamism/vitality, competitiveness, education, economic growth, economic prosperity, livability, productivity/labor supply, technology and innovation/work force. While the county does well against national figures, and scored high in livability, it usually ranked last against these "peers" in the other eight areas. In 2009, the county