a fifteen-minute intermission. Disney hired film salesman Irving Ludwig to manage the first eleven engagements, who was given specific instructions regarding each aspect of the film's presentation, including the setup of outside theater marquees and curtain and lighting cues. Patrons were taken to their seats by staff hired and trained by Disney, and were given a program booklet illustrated by Gyo Fujikawa. The first roadshow opened at the Broadway Theatre in New York City on November 13, 1940. The Disneys had secured a year's lease with the venue that was fully equipped with Fantasound, which took personnel a week working around the clock to install. Proceeds made on the night went to the British War Relief Society following the Battle of Britain. Ticket demand was so great that eight telephone operators were employed to handle the extra calls while the adjoining store was rented out to cater the box office bookings. Fantasia ran at the Broadway for forty-nine consecutive weeks, the longest run achieved by a film at the time. Its run continued for a total of fifty-seven weeks until February 28, 1942. The remaining twelve roadshows were held throughout 1941, which included a 39-week run at the Carthay Circle Theatre in Los Angeles from January 29. Fantasia broke the long-run record at the venue in its twenty-eighth week; a record previously held by Gone with the Wind. Its eight-week run at the Fulton Theatre in Pittsburgh attracted over 50,000 people with reservations being made from cities located one hundred miles from the venue. Engagements were also held at the Geary Theatre in San Francisco for eight months, the Hanna Theatre in Cleveland for nine weeks, the Majestic Theatre in Boston, the Apollo Theater in Chicago, and also in Philadelphia, Detroit, Buffalo, Minneapolis, Washington, D.C., and Baltimore. Fantasia grossed over $300,000 in the first sixteen weeks in New York; over $20,000 in the opening five weeks in San Francisco; and almost the same amount in the first ten weeks both in Los Angeles and Boston. The first eleven roadshows earned a total of $1.3 million by April 1941, but the $85,000 in production and installation costs of a single Fantasound setup,< along with theatres having to be leased, forced Disney to exceed their loan limits. The onset of the Second World War prevented plans for a potential release in Europe, normally the source of as much as forty-five per cent