meeting, Tomczyk wrote a 30-page memo detailing recommendations for the new computer, and presented it to Tramiel. Recommendations included programmable function keys (inspired by competing Japanese computers), full-size typewriter-style keys, and built-in RS-232. Tomczyk insisted on "user-friendliness" as the prime directive for the new computer, to engineer Terakura, and proposed a retail price of . He recruited a marketing team and a small group of computer enthusiasts, and worked closely with colleagues in the UK and Japan to create colorful packaging, user manuals, and the first wave of games and home applications. Scott Adams was contracted to provide a series of text adventure games. With help from a Commodore engineer who came to Longwood, Florida, to assist in the effort, five of Adams's Adventure International game series were ported to the VIC. They got around the limited memory of VIC-20 by having the games reside in a ROM cartridge instead of being loaded into main memory via cassette as they were on the TRS-80 and other machines. The first production run of the five cartridges generated over $1,500,000 in sales for Commodore. While the PET was sold through authorized dealers the VIC-20 primarily sold at retail, especially discount and toy stores, where it could compete directly with game consoles. It was the first computer to be sold in K-Mart. Commodore took out advertisements featuring actor William Shatner (of Star Trek fame) as its spokesman, asking: "Why buy just a video game?" and describing it as "The Wonder Computer of the 1980s". Television personality Henry Morgan (best known as a panelist on the TV game show I've Got a Secret) became the commentator in a series of Commodore product ads. The "20" in the computer's name was widely assumed to refer to the text width of the screen (although in fact the VIC-20 has 22-column text, not 20) or that it referred to the combined size of the system ROMs (8 KB BASIC+8 KB KERNAL+4 KB character ROM). Bob Yannes claimed that "20" meant nothing in particular and "We simply picked '20' because it seemed like a friendly number and the computer's marketing slogan was 'The Friendly Computer'. I felt it balanced things out a bit since 'Vic' sounded like the name of a truck driver." In 1981, Tomczyk contracted with an outside engineering group to develop a direct-connect modem-on-a-cartridge (the VICModem), which at US$99 became the first modem priced under