Pleasant Group commenced a public relations campaign against Boyd and others in an attempt to deflect criticism, and to discredit its detractors by labelling them NIMBYs. In December 2012, Boyd and lawyer and community activist Pamela Taylor organized a public trustee election in accordance with the requirements of the 1849 Special Act. In 2013, over the objections of local residents, Mount Pleasant Group installed a new crematorium. The siting of the facility was a mere 16.5 metres from neighbouring houses, and contrary to Toronto City By-laws. Ward 13 City Councillor Kristyn Wong-Tam sought leave to appeal against the Ontario Ministry of the Environment decision to allow the crematorium. Also in 2013, Boyd and Taylor, together with historian and environmental consultant Lorraine Tinsley, founded the not-for-profit association Friends of Toronto Public Cemeteries and brought an Application to the Superior Court of Ontario to interpret the cemetery statutes. Memorials To commemorate the 118 lives lost in the fire that destroyed the Great Lakes luxury cruise liner SS Noronic on September 17, 1949, a memorial was erected by the Government of Ontario. To commemorate the 167 lives of members of the Salvation Army (1012 people in total died) lost in the sinking of the Empress of Ireland on May 29, 1914, a memorial surrounded by the graves of the deceased was erected by the Toronto unit of the Salvation Army. To commemorate the 109 lives lost in the crash of Air Canada Flight 621 on July 5, 1970, a memorial surrounded by graves of many of the dead was erected in May 1971. Children's Garden Memorial was created to remember all the stillborn and children without known parents the province buried in one area with no stones or markers. A memorial was erected sometime after 1912 in honour of two soldiers killed returning from a training exercise in 1912 and as a monument to the 48th Highlanders of Canada's veterans and war dead of the South African War. Notable interments Business people John Paris Bickell (1884–1951), majority owner and chairman of the Toronto Maple Leafs, co-founder and chairman of Avro Canada Alfred J. Billes (1902–1995), co-founder of Canadian Tire George Montegu Black II (1911–1976), president of Canadian Breweries Limited Matthew James Boylen (1907–1970), mining magnate (Brunswick Mining and Smelting Corp. Ltd), racehorse owner William Mellis Christie (1829–1900), namesake of the Canadian "Mr. Christie" brand of cookies and biscuits Gordon Cheesbrough (1952-2010), businessman, president