Pedro de Alvarado (; c. 1485 – 4 July 1541) was a Spanish conquistador and governor of Guatemala. He participated in the conquest of Cuba, in Juan de Grijalva's exploration of the coasts of the Yucatán Peninsula and the Gulf of Mexico, and in the conquest of the Aztec Empire led by Hernán Cortés. He is considered the conquistador of much of Central America, including Guatemala, Honduras and El Salvador. Character and appearance Pedro de Alvarado was flamboyant and charismatic, and was both a brilliant military commander and a cruel, hardened man. He is described as having "good features and bearing", and when presented with a picture of him, the Aztecs referred to him as Tōnatiuh. The Aztecs gave Alvarado this name because of his blond hair, and also his infamous temper. He was handsome, and presented an affable appearance, but was volatile and quick to anger. He was ruthless in his dealings with the indigenous peoples he set out to conquer. Historians judge that his greed drove him to excessive cruelty, and his Spanish contemporaries denounced his extreme brutality during his lifetime. He was a poor governor of territories he had conquered, and restlessly sought out new adventures. His tactical brutality, such as the massacre in the Great Temple of Tenochtitlan, often undermined strategic considerations. He was also accused of cruelty against fellow Spaniards. Alvarado was little suited to govern; when he held governing positions, he did little to establish stable foundations for colonial rule. His letters show no interest in civil matters, and he only discussed exploration and war. Alvarado stubbornly resisted attempts by the Spanish Crown to establish ordered taxation in Guatemala, and refused to acknowledge such attempts. As governor of Guatemala, Alvarado has been described by W. George Lovell et al. as "an insatiable despot who recognized no authority but his own and who regarded Guatemala as little more than his personal estate." American historian William H. Prescott described Alvarado's character in the following terms: Spanish chronicler Antonio de Remesal commented that "Alvarado desired more to be feared than loved by his subjects, whether they were Indians or Spaniards." In his easy recourse to violence, Alvarado was a product of his time, and Alvarado was not the only conquistador to have resorted to such actions. Hernán Cortés and Francisco Pizarro carried out deeds of similar cruelty, but have not attracted as much criticism as Alvarado. Early