Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is located immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Beverly Hills' land area totals to , and along with the smaller city of West Hollywood in the east, is almost entirely surrounded by the city of Los Angeles. According to the 2020 census, the city has a population of 32,701; marking a decrease of 1,408 from the 2010 census count of 34,109. In American popular culture, Beverly Hills has been known primarily as an affluent location within Greater Los Angeles, which corresponds to higher property values and taxes in the area. The city is well known for its Rodeo Drive shopping district that includes many designer brands. Throughout its history, the city has been home to many celebrities. It is also home to numerous hotels and resorts including the Beverly Hilton and the Beverly Hills Hotel. The city has been featured in many different movies, television series, music and media, in the United States and internationally. After its initial settlement in 1828, Beverly Hills first developed primarily as an agricultural community, originally centered around Rancho Rodeo de las Aguas, a Mexican era rancho grant. Beverly Hills was first incorporated as a city in September 1914, by a group of investors who had failed to find oil, but found water instead and eventually decided to develop it into a town. History Early history Gaspar de Portolá arrived in the area that would later become Beverly Hills on August 3, 1769, traveling along native trails which followed the present-day route of Wilshire Boulevard. The area was settled by Maria Rita Quinteros de Valdez and her husband in 1828. They called their of property the Rancho Rodeo de las Aguas. In 1854, she sold the ranch to Benjamin Davis Wilson (1811–1878) and Henry Hancock (1822–1883). By the 1880s, the ranch had been subdivided into parcels of and was being rapidly bought up by Anglos from Los Angeles and the East coast. Henry Hammel and Andrew H. Denker acquired most of it and used it for farming lima beans. At this point, the area was known as the Hammel and Denker Ranch. By 1888, they were planning to build a town called Morocco on their holdings. 20th century In 1900, Burton E. Green, Charles A. Canfield, Max Whittier,