cartoon insects, confronted by the bug killer, screamed "RAID!" and died flamboyantly, and Frito-Lay's controversial mascot, the Frito Bandito. Avery also produced ads for Kool-Aid fruit drinks starring the Looney Tunes characters he had once helped create during his Termite Terrace days. During the 1960s and 1970s, Avery became increasingly reserved and depressed due to the suicide of his son and the break-up of his marriage, although he continued to draw respect from his peers. After Cascade, he briefly animated commercials for his own company, Tex Avery Cartoons, from June to July 1973. Avery then went back to Cascade, and closed the cartoon department in 1978. He had a offer from Friz Freleng, to write for DePatie-Freleng Enterprises, but wasn't interested. From 1979 until his death, his final employer was Hanna-Barbera Productions, where he wrote gags for Saturday morning cartoons such as the Droopy-esque Kwicky Koala. According to an interview by John Dunn in his diary, Avery didn't like the late animation industry at the time, feeling that it lacked quality. Innovation Gary Morris described Avery's innovative approach:Above all, [Avery] steered the Warner Bros. house style away from Disney-esque sentimentality and made cartoons that appealed equally to adults, who appreciated Avery's speed, sarcasm, and irony, and to kids, who liked the nonstop action. Disney's "cute and cuddly" creatures, under Avery's guidance, were transformed into unflappable wits like Bugs Bunny, endearing buffoons like Porky Pig, or dazzling crazies like Daffy Duck. Even the classic fairy tale, a market that Disney had cornered, was appropriated by Avery, who made innocent heroines like Red Riding Hood into sexy jazz babes, more than a match for any Wolf. Avery also endeared himself to intellectuals by constantly breaking through the artifice of the cartoon, having characters leap out of the end credits, loudly object to the plot of the cartoon they were starring in, or speak directly to the audience. Directing style Avery had developed a distinct, signature style at Warner Bros. Studio which had breakneck pacing, outlandish, over-the-top acting from his characters and seemingly non-stop jokes and gags. Avery's style of directing encouraged animators to stretch the boundaries of the medium to do things in a cartoon that could not be done in the world of a live-action film. An often-quoted line about Avery's cartoons was, "In a cartoon, you can do anything." He also performed a great deal of voice work in his