Rothermere founded that month the United Empire Party. The United Empire Party was intended to split the right-wing vote to such an extent that it would be impossible for the Conservatives to ever win a general vote again, and in this way Rothermre and Beaverbrook intended to impose their will on the Conservative party. However, Beaverbrook and Rothermere differed in their intentions. Rothermere made it very clear that he wanted to see Baldwin replaced with a puppet leader of his choosing. Likewise, Rothermere had doubts about the "food taxes" as the proposed tariffs on food were known and promoted a "no-surrender line" with regard to the Government of India act. The Empire Free Trade candidate won the South Paddington by-election in October 1930. In February 1931, Empire Free Trade lost the Islington East by-election and by splitting the vote with the Conservatives allowed Labour to hold a seat they had been expected to lose. Duff Cooper's victory for the Conservatives in St George's Westminster by-election in March 1931 marked the end of the movement as an electoral force. On 17 March 1931, during the St George's Westminster by-election, Stanley Baldwin described the media barons who owned British newspapers as having "Power without responsibility – the prerogative of the harlot throughout the ages." "Empire Isolationism" and appeasement In March 1933, he visited Germany where he wrote that it was his impression that "the stories of Jewish persecution are exaggerated". His most enduring impressions of his German trip was he felt that SA could not march properly, and he seemed to regard the Nazis as something of a joke who were not capable of achieving much of anything. Beaverbrook frequently changed his views about Adolf Hitler, which caused the obituary writers that worked for him much anguish as they were forced to change their drafts of a Hitler obituary from positive to negative to positive again. After the Night of the Long Knives, Beaverbrook "turned solidly, fanatically anti-Hitler" as he compared Hitler to Al Capone and the Nazis to gangsters. Beaverbrook was to change his opinions about Hitler a number of times afterward. In a guest opinion column published in April 1935 in the Hearst newspapers, Beaverbrook set out to explain "the section of opinion to which I belong - the Isolationists". Beaverbrook advocated that: "Britain should make no alliances except with the United States, that we should occur no obligations, no