Los Angeles had home court advantage against Boston for the first time in their rivalry. They won the first game behind Jerry West's 53 points, and had a 3–2 lead after five. Boston won the series in seven games however, and earned their 11th NBA Championship in 13 seasons. West was named the first-ever Finals MVP; this remains the only time that a member of the losing team has won the award. In 1970, West won his first scoring title at 31.2 ppg, the team returned to the finals, and for the first time in 16 years, they did not have to face the Celtics; instead playing the New York Knicks, who defeated them 4–3. The next season the Lakers were defeated by the Milwaukee Bucks, led by future Laker Lew Alcindor (now known as Kareem Abdul-Jabbar) in the Western Conference Finals. The 1971–72 season brought several changes. Owner Jack Kent Cooke brought in Bill Sharman as head coach, and Elgin Baylor announced his retirement early in the season after realizing that his legs were not healthy enough. Sharman increased the team's discipline. He introduced the concept of the shootaround, where players would arrive at the arena early in the morning before a game to practice shots. They won 14 straight games in November and all 16 games played in December. They won three straight to open the year of 1972 but on January 9, the Milwaukee Bucks ended their winning streak by defeating the Lakers, 120–104. By winning 33 straight games, Los Angeles set a record for longest winning streak of any team in major American professional team sports. The Lakers won 69 games that season, which stood as the NBA record for 24 years until the Chicago Bulls won 72 games in 1995–96. Chamberlain averaged a low 14.8 points but led the league in rebounding at 19.2 a game. West's 9.7 assists per game (apg) led the league, he also averaged more than 25 points, and was named MVP of the 1972 NBA All-Star Game. The team failed to score 100 points just once all year, and at the end of the season, Bill Sharman was named Coach of the Year. The Lakers went on to reach the finals against the New York Knicks where they would avenge their 1970 finals loss by defeating them 4 games to 1. Chamberlain tallied 24 points and 29 rebounds in game