photograph Dukakis was criticized during the campaign for a perceived softness on defense issues, particularly the controversial "Star Wars" program, which he promised to weaken. In response to this, Dukakis orchestrated what would become the key image of his campaign, although it turned out quite differently from what he intended. On September 13, 1988, Dukakis visited the General Dynamics Land Systems plant in Sterling Heights, Michigan, to take part in a photo op in an M1 Abrams tank. The Prime Minister of the United Kingdom, Margaret Thatcher, had been photographed in 1986 riding in a Challenger tank while wearing a scarf, which turned out very successful and helped in her 1987 reelection. General Dynamics protocol requires one to wear the protective helmet for safety and communication when the tank was running at full speed, although Dukakis campaign staffers were aware that a politician putting on any headgear was a faux pas. A member of the press did photograph Dukakis without the helmet when the tank exited the garage at slow speed, however the rest of the photographers snapped shots of Dukakis wearing a helmet when the tank made a high speed pass. The image of Dukakis wearing a helmet while riding the tank were ridiculed by Bush and the media. The following week, a poll found that 25 percent of respondents said they were less likely to support him because of the tank ride. Footage of Dukakis in the tank was used in a television ad by the Bush campaign, which aired during the World Series. The Dukakis campaign produced a 60-second response ad that featured a television set playing Bush's ad, which is flicked off the screen by a finger later revealed to be Dukakis as he proclaims that he is fed up with "George Bush’s negative TV ads", but this "pin-the-tail-on-the-donkey advertising" only ended up drawing further attention to the tank ride. The phrase "Dukakis in the tank" remains a shorthand for backfired public relations outings. In 2008, when asked about the photograph, Dukakis said “Should I have been in the tank? Probably not, in retrospect. But these days when people ask me, ‘Did you get here in a tank?' I always respond by saying, ‘No, and I've never thrown up all over the Japanese prime minister'." Result The Dukakis/Bentsen ticket lost the election by a decisive margin in the Electoral College to George H. W. Bush and