be unavailable she refused to consider other venues and the project was abandoned. She headed the cast of the US national tour, which opened in Cleveland on January 11, 1971, the day after Chanel's death, which the star acknowledged at the final curtain call. She continued with the tour through June, when it ended at the Dorothy Chandler Pavilion in Los Angeles. Although reviews in most cities were mediocre, it played to sold-out houses everywhere. Despite its financial success, executives at Paramount Pictures, which had financed the original Broadway production - at $900,000, the most expensive show in Broadway history at the time - in exchange for the cast album and film rights, opted not to transfer Coco to the big screen. During the autumn of 1971, Ginger Rogers starred in a stock tour of Coco that played the Westbury Music Festival, the South Shore Music Circus and the Valley Forge Music Fair. The tour was directed by Fred Hebert and choreographed by Larry Fuller. Coco was produced as a staged concert by 42nd Street Moon in San Francisco in April and May 2008, starring Andrea Marcovicci in the title role. The production played for a total of 16 performances. It was directed by Mark D. Kaufmann and choreographed by Jayne Zaban. Marcovicci revisited the role in September 2010 for the show's first New York revival as part of the York Theatre Company's Musicals in Mufti. Coco was presented in London's Sadler's Wells, in 2011, as part of the Lost Musicals project. Ian Marshall Fisher directed, Chris Walker, music director. Coco was played by Sara Kestelman and cast included Edward Petherbridge. Plot summary Set between early autumn of 1953 and late spring of 1954, fashion designer Coco Chanel, after fifteen years of retirement, decides to return to the world of haute couture and reopen her Paris salon. With her new collection derided by the critics, she faces bankruptcy until buyers from four major American department stores - Saks Fifth Avenue, Bloomingdale's, Best & Company, and Ohrbach's - place orders with her. She becomes involved with the love life of one of her models, and flashbacks utilizing filmed sequences recall her own past romantic flings. Adding humor to the proceedings is a highly stereotypical rude gay designer who tries to impede Chanel's success. The finale is a fashion show featuring actual Chanel designs from 1918 to 1959. Musical numbers Act I