describing contractor's uniforms. Professional proposal writers often have graphic design experience. A proposal can be too long, causing the Government's source selection authority to skim over it. The Government source selection team may not wish to spend much time on the acquisition source selection. Also, it is possible for vendors to put too much information into proposals which do not go to the heart of the acquisition, particularly information not related to the source selection criteria as well as the work statement. For simple acquisitions, Government source selection authorities have responded favorably to proposals which emphasize experience with the specific requirement that the Government is seeking to source and information on how a product or service will meet the needs of the Government as stated in the source selection factors and the work statement. Contractors must also be aware of whether or not price is more important than non-price factors. Where price is more important than non-price factors, then the lowest-priced technically acceptable (LPTA) proposal in view of the source selection factors and work statement requirements will be selected. FAR 15.101-2(a) identifies LPTA as "appropriate ... when the government 'expects' it can achieve the best value from selecting the proposal that is technically acceptable and offers the lowest evaluated price". Where the solicitation indicates that the requirement is a best value acquisition, then a contractor must draft their proposal to emphasize how their proposed technical solution will meet each and every requirement and source selection factor. For more complex acquisitions, source selection authorities will be interested in how the contractor will produce service or non-service deliverables. Thus, staffing plans, methodology to produce, past experience, ISO certifications, and other information which shows that risks to the Government acquisition have been identified and mitigated should be rated higher than other proposals which do not show such information. However, it is important that the proposal first and foremost address the solicitation's work statement or technical specifications and source selection factors. Contractors must also be aware of the contract clauses in the contract to include requirements for specific standards which do not directly relate to the deliverables in question to include small business or minority set-aside requirements, Davis-Bacon (essentially local union labor rates must be used), specific accounting standards, specific certifications, etc. A variety of factors can affect the contracting process and the contract clauses that are used in a Federal acquisition, including: Cost: