KLIF-FM (93.3 MHz, "Hot 93.3") is a commercial radio station licensed to Haltom City, Texas, and serving the Dallas-Fort Worth Metroplex. The station is owned by Cumulus Media, and the broadcast license is held by Radio License Holding SRC LLC. It broadcasts a hot adult contemporary radio format, mainly focusing on hits from the 1990s and 2000s while also playing some songs from the 1980s, 2010s and today. The studios and offices are in the Victory Park district in Dallas just north of downtown. The KLIF call sign has a long history of being associated with CHR/Top 40 music; the original KLIF (at 1190 AM) was Dallas/Fort Worth's most popular Top 40 music station in the 1960s and 1970s. KLIF-FM's transmitter site is on Singleton Boulevard in West Dallas near the I-30/Loop 12 interchange. It has an effective radiated power (ERP) of 50,000 watts, with its tower at 120 meters (394 ft) in height above average terrain (HAAT). This gives KLIF-FM a limited signal, with most Dallas FM stations powered at 100,000 watts, and with towers four times taller than KLIF-FM. It is licensed by iBiquity to broadcast a digital HD Radio signal. KLIF-FM stopped transmitting its digital signals in late November 2011 and resumed in early January 2012 before ceasing again in 2014. In May 2022, KLIF-FM resumed its digital broadcasts again. History and formats The Zone Marcos A. Rodriguez was the first to control the license after having successfully obtained it directly from the Federal Communications Commission (FCC). After his financing source defaulted, Rodriguez sold the license to Susquehanna Radio. 93.3 FM began broadcasting on October 31, 1996, as KNBR-FM "The Zone", with an adult alternative format. The call letters KNBR-FM were only short-term, as they were changed to KKZN to match the moniker on December 20, 1996. Merge Radio After a day-long stunt with episodes of The Bob Newhart Show and a loop of "Pop Muzik" by M, the station became KKMR "Merge Radio", with a modern AC format on August 31, 1999. The first song on "Merge" was "Are You Gonna Go My Way?" by Lenny Kravitz. Station management referred to Merge as "the nation's first new digital media station." The name "Merge" was meant to signify the merging of traditional radio with the internet. The Bone At midnight on January 3, 2002, after playing "Brass in Pocket" by The Pretenders, the station began stunting with