from September 8, 1992, to July 26, 1997. This ended when he criticized the new ownership, Nationwide, an insurance company, on the air. In August 1997, Russ Martin took over the morning show. Within six months, "The Russ Martin Show" had returned the morning program to its #1 ranking in the Adults 25–54 and Men 25–54 demographics. In late 1999, Jacor, which had bought the Nationwide Communications chain of stations in mid-1997, was bought by iHeartMedia (then known as Clear Channel Communications). Martin quit KEGL on March 15, 2000, after co-host Rich Berra had been hired and Martin did not like him. In addition, Martin had been offered to host mornings on Infinity Broadcasting's KLLI. Another controversial show that aired on KEGL was Kramer and Twitch (hosted by Keith Kramer and Tony "Twitch" Longo) in evenings, who had started on KEGL's sister station KDMX, but were moved to the rock formatted KEGL because they were more suited for that genre. In 2001, a prank was aired on the show stating that Britney Spears was dead in an accident, to the horror of her fans. The phony report, which made it around the world in less than 24 hours (being reported on Australian news reports), also falsely stated that her then-boyfriend, Justin Timberlake, was critically injured in the wreck. Trouble followed, including hundreds of calls to local law enforcement agencies, and Kramer and Twitch were fired from KEGL. Both would go their separate ways as they ventured into other markets. One week later, some motorists in the Dallas/Fort Worth Metroplex were outraged over a billboard promoting the station that was entitled "Highway to Hell", a reference to the AC/DC song of the same name. The billboard, which was erected on a major Dallas thoroughfare, featured Satan giving a lethal injection to Oklahoma City bombing suspect Timothy McVeigh, who was executed just days before the billboard went up. At one point during this time period, a DJ allegedly fed a rabbit to a snake on the air. As Sunny and La Preciosa (2004–2007) A decision was made to eliminate the rock format on KEGL as Clear Channel also owned similarly formatted KDGE. At 5 p.m. on May 18, 2004, the first "Eagle" era came to an end after 23 years, and flipped to a gold-based adult contemporary format, branded as "Sunny 97.1". This move was possibly done in response to similarly formatted