and ruckman, thereafter becoming a fixture in the lineup. When moved into the forward line against Carlton in round 18 to cover the loss of Jason Porplyzia, Moran booted four goals for the game to help the Crows to an eight-point victory, thus adding another string to his bow as a utility. In 2009, Moran quickly became a regular in the Adelaide side, forming a ruck combination with Ivan Maric. However, midway through the season he injured his knee, which would keep him out for the remainder of the season. Moran announced his retirement on 31 August 2011 after ongoing injuries. International qualification Moran was eligible to represent Great Britain at the 2008 Australian Football International Cup as the criteria at the time would have allowed him to compete as a part of the British team since he was born in England and moved to Australia as a teenager. However, Great Britain's national team deliberately overlooked Moran because he did not learn the game in England. Moran continues to be a strong advocate for the sport as an ambassador for Australia international rules football team, appearing in an England Dragonslayers guernsey for its junior league promotions. Post-AFL career running startup technology businesses In 2011, after his retirement from the Adelaide Crows, Moran jumped into a new field by launching a startup technology business called NoQ (pronounced no queue), which offered a smartphone application that allowed the user to dodge the queue by pre-ordering food and drinks such as coffee. During the next five years, Moran successfully raised capital for NoQ (now egrowcery.com) from investors including Bendigo & Adelaide Bank and secured clients such as Westfield Group and Noodle Box. He left the business in 2016 to move in to the customer experience sector. Transactions became transformational in March 2017, when Moran and former NoQ colleague Nick Paech launched an advertising technology start-up called CitrusAd, based in Brisbane. By placing AI technology at the core of retailing strategy, Moran knew retailers could leverage their data in real time to improve sales and open a new line of revenue by allowing brands to easily and more effectively use the data for highly targeted ads at the point-of-purchase. With the impending deprecation of third-party cookies, sources of first-party data became a larger focus for marketers to target effectively. Retailer first-party data became coveted as software platforms such as the one Moran offered through