management and announcing staff as well as for radio advertising staff. The local Steinbach's department store (around the corner of Press Plaza) was a major advertiser. The music standard was Top 40 "Easy Listening," as it was then called. Typical special programming included a Broadway music show, an up-tempo "Rolling Home Show" (evening rush hour), Arthur Morris' gospel music program, Phyllis Kessel's ladies talk and commentary, and the Rev. Richard Holbrook's gospel preaching. There were also jazz and country music programs, as well as remote broadcasts of local evening high school basketball games. A news program from Fort Monmouth was also a regular feature. News was relayed in print from the News Department one floor below as well as from a teletype machine in the station office. By the mid 1970s, it was obvious that specialized stations that concentrated on one specific format were doing better than stations such as WJLK where the programs changed by the hour. Robert E. McAllen, an on-air personality in the early '70s, devised a new format with its emphasis on adult contemporary music with block programming at night, playing Top 40, oldies, or talk. For a time, WJLK-AM-FM subscribed to the automated "Hit Parade" music service, where the songs were announced by a prerecorded voice, with live newscasts around the clock from the Asbury Park Press newsroom. During the 1980s WJLK adopted a Top 40 format and was branded as "K-94" New Jersey's Hit Music Station. Pat Gillen, was the program director and "your Pat in the afternoon". Tim Downs was morning drive, Carl Ross did mid days. Amy Wright handled the evening shifts and Dave Ulmann was the overnight host. Weekends were hosted Ed Healy, Gary Guida and Mike Abrams. Change in Ownership In 1989, the company sold both WJLK 1310 and WJLK-FM 94.3 to Devlin and Ferrari Broadcasting Company of New York for $12.5 million. The sale had been ordered by the FCC in exchange for allowing The Asbury Park Press to buy two Trenton stations, WBUD 1260 AM & WKXW-FM 101.5, for $12.1 million. By August 1989, the K-94 format was discontinued and the station returned to broadcasting adult contemporary. Then, in March 1993, the station began a simulcast with the 98.5 frequency and was billed as "Soft Rock WJLK". Slightly more than four years later, in May 1997, after being sold to Nassau Broadcasting, the simulcast was dropped and the