1960s and 1970s saw expansion throughout the state of New Jersey and into the Greater Philadelphia metropolitan area, and by the 1980s there were branches opened in the Baltimore, Maryland metropolitan area. On October 5, 1986, the Bamberger's stores adopted the name Macy's New Jersey, and in 1988 Macy's New Jersey was consolidated with sister division Macy's New York to form Macy's Northeast (now Macy's, Inc.). As northern New Jersey's population grew, Bamberger's followed the suburban population aggressively. Suburban branch stores of L. Bamberger & Co. were built in other New Jersey locations: downtown Morristown, Plainfield, and at Princeton, New Jersey. According to Greg Hatala, for nj.com, "With the post-World War II population shift towards the suburbs of major cities, Bamberger's built additional stores in locations such as East Brunswick, Garden State Plaza, Livingston Mall, Monmouth Mall, Nanuet Mall, Ocean County Mall, and Menlo Park Mall. In 1970, the East Brunswick location became an anchor store for the Brunswick Square Mall". Sales volume at the downtown Newark store was affected by the Newark civil unrest of 1967 -- sales space was decreased and Newark became a "value oriented" store. Evening hours were eliminated downtown by 1979. 1986–present In 1986, all Bamberger's stores were renamed Macy's, and the Newark store operated as Macy's until it was closed in 1992. The flagship store in Newark became 165 Halsey Street and serves the telecommunication, colocation, and computer support industries. WOR radio WOR radio was established by Bamberger Broadcasting Service in 1922. The broadcast studio was located on the sixth floor of its downtown headquarters It was the first radio station on the East Coast to broadcast opera and a morning gym class in the 1920s. Its FM station, W2XOR (then W71NY, now WEPN-FM) began broadcasting in 1940 or 1941. On October 11, 1949, WOR-TV (channel 9) signed on the air, becoming the last of the New York metropolitan area VHF television stations to begin operations; in the same year, Bamberger was re-incorporated to General Teleradio, in part due to General Tire and Rubber's increased investment in the station. Transmission was from the WOR TV Tower in North Bergen, New Jersey, until 1953, and from the Empire State Building thereafter. In 1952, General Tire acquired General Teleradio from Macy's, merging it with the Don Lee Network to form General Tire's broadcasting division. See also List of defunct department stores of the United States References