However, Davison's did open one mall location at the now-demolished Columbia Mall (later known as Avondale Mall) near Avondale Estates. Davison's expanded once again in the 1970s and 1980s with locations at Cumberland, Southlake, Gwinnett Place, Shannon, Northlake and Perimeter Malls. New locations also replaced the downtown stores in all the other cities mentioned except Columbus, which faced stronger competition from regional chains. The Columbia store continued as the only downtown store (except for the headquarters Peachtree St. store) in the Macy's Atlanta division until it was forced to close in 1992 as part of the Chapter 11 reorganization. Today, it is the site of the Columbia Museum of Art. The new Davison's stores were typically white brick with small glass atriums at the entrance. Davison's also sponsored the Egleston Children's Christmas Parade, whose route still passes the former downtown store location. Mergers In the mid-1980s, Macy's began to consolidate its regional divisions to streamline its corporate structure. In January 1985, Davison's and Macy's Midwest were combined into one division, Macy's Atlanta. Macy's slowly began to retire the Davison's name. In 1984, the logo was changed to the same thin typeface of its more famous counterpart in the ITC Avant Garde font. By early 1986, all Davison's stores were formally renamed Macy's. In late 1986, the first Atlanta-area store to begin under the Macy's name opened at Town Center at Cobb in Kennesaw. Final act By spring 2003, most all former Davison's stores were closed when Rich's and Macy's were consolidated under the "Rich's-Macy's" nameplate. That same year, the historic downtown Davison's/Macy's store on Peachtree Street was also closed. This ended the era of department-store shopping in downtown Atlanta. All of the old Davison's mall stores in Atlanta were left vacant except for three locations. The Perimeter Mall and Lenox Square locations were closed, renovated, and reopened several months later as Bloomingdale's in late 2003 and the Perimeter Mall location closed in March 2012 and became Von Maur and the Lenox Square location is still open as of 2021. The Northlake location was re-branded as Rich's-Macy's before changing back to simply Macy's two years later. One floor of the Town Center location, which had originally opened as Macy's, became a Rich's-Macy's Furniture Gallery location. It is now a Macy's Furniture Gallery location and a Macy's Furniture Clearance Center on the upper level, and now has a Macy's Men's Store on