only station in the city broadcasting "All Christmas Music, All The Time" during the holiday season. In addition, the station presented play-by-play coverage of the Peterborough Petes, Toronto Maple Leafs and the Toronto Blue Jays. The licence was awarded personally to Andy McNabb, who is the 100% owner of the assets of CJMB-FM and 100% owner of the shares of the corporate structure. With no change in effective control, the matter of transfer of assets from the corporate holdings that are 100% owned by one person, directly to a portfolio of personal holdings that are 100% owned by the same person, would be published by the CRTC when said filings are deemed as processed by CRTC staff. Sale to My Broadcasting Corporation On May 17, 2013, My Broadcasting Corporation took over the management of CJMB-FM from McNabb Broadcasting. My Broadcasting Corporation applied to the CRTC to purchase the assets of CJMB-FM. In the interim, the CRTC provided My Broadcasting approval to operate CJMB-FM under a temporary management agreement. Under its ownership, CJMB flipped to talk radio as Extra 90.5, carrying a mix of local news and information programming, as well as sports talk programs (including CBS Sports Radio's The Jim Rome Show and John Feinstein), and coverage of the Peterborough Lakers alongside existing play-by-play for the Petes, Maple Leafs and Blue Jays. The station planned to air a block of Christian programming on Sundays in order to meet the station's license conditions for the airplay of religious music; My Broadcasting president Jon Pole noted that the license called for 95% of music played by the station to be religious music, but that this would merely be a technicality since the majority of its new lineup was spoken word programming. In February 2016, the station picked up Bubba the Love Sponge, becoming the program's first-ever Canadian affiliate. On June 26, 2020, the station rebranded as Freq 90.5, flipping to a gold-based alternative rock format with focus on hits from the 1990s and 2000s. The station will retain its sports play-by-play. Notable announcers John Badham hosted the show The Regulars from 2013 to 2016. References External links Modern rock radio stations in Canada Radio stations in Peterborough, Ontario Radio stations established in 2004 2004 establishments in Ontario My Broadcasting radio stations