an opposing advocacy group, Working Families for Wal-Mart, on December 20, 2005. The goal of this advocacy group was to show Walmart in a positive light to society by highlighting Walmart's charitable contributions and corporate social responsibility initiatives. However, the group was criticized for not being an actual grassroots organization due to its funding by Walmart. Merge In 2009 Walmart Watch decided to merge with a fellow union-backed anti-Walmart group, Wake Up Wal-Mart, and the two groups were consolidated under the name WakeUpWalMart.com. Both of these groups had the same goals of pressuring Walmart to raise worker wages and improve worker benefits. Meghan Scott, spokeswoman for the United Food and Commercial Workers Union, stated that it would be optimal to merge the two groups in order to improve their efforts against the world's largest retailer. That organization is also now defunct. Its website is no longer active and the url wakeupwalmart.com now redirects to another UFCW-funded group, Making Change At Walmart. Walmart Watch members Andrew Grossman Grossman was the founder of Walmart Watch and served as the executive director with the goal to challenge the world's largest business to be a better corporate citizen. Since Grossman and Walmart Watch challenged Walmart, Walmart has launched an environment initiative and endorsed the Affordable Care Act. In 2007, Grossman left his full-time position with Walmart Watch and took on a consulting role. David Nassar, former chief of staff, was chosen to fill the position of executive director. David Nassar Nassar initially served as chief of staff for Walmart Watch, then in 2007 Andy Stern, board chairman, chose Nassar as the best candidate to fill the position of executive director. Prior to being appointed as executive director of Walmart Watch, Nassar worked as a field organizer and manager on domestic and international campaigns, managed pro-democracy programs for the National Democratic Institute for International Affairs in Yemen, Lebanon, and Jordan, and managed SEIU's New Hampshire for Health Care campaign. Andy Stern Stern served as the chairman of the Walmart Watch Board, in addition to being the president of the Service Employees International Union (SEIU), a union that funded Walmart Watch. Tracy Sefl Tracy Sefl served as the communication director for Walmart Watch. She acted as the spokeswoman for Walmart Watch by responding to newspapers and reporters in regards to the actions of Walmart. See also Walmart Criticism of Walmart Wake Up Wal-Mart Working Families for