suite while the EDGE studios were being built out next door. Two weeks before the EDGE debut, Program Director Larry Neilson was contacted by Dallas local George Gimarc about possibly doing a speciality show on The EDGE. Neilson was impressed by Gimarc's music knowledge, consulted with Owner/General Manager Steve Allison, and made the decision to put Gimarc on as the afternoon drive air personality. Gimarc proved to be a good hire and his influence on the station over time was invaluable, but he had nothing whatsoever to do with the "founding" of "The Edge". "The Edge" became an important force in the local music scene in Dallas, is the only station to play local and national "alternative" styles. (KEGL had switched to a more modern format around 1982 but by 1989, that station was largely playing hits from national playlists.) Coinciding with the KDGE start-up, Steve Allison and Tom Duran formed a separate event promotion company called "Cutting Edge Events", which was the promotion force behind the station. They along with the station's Promotion Director, Tara Allison (Steve Allison's wife) created unusual events and promotions from 1989 through 1992. A collaborative effort by the Allisons, Duran, Neilson, Wendy Naylor and George Gimarc was the driving force in making The Edge a player in the Dallas market. From "Take the Edge on Vacation," to "Dinner on the Mayflower," the group kept the Edge on the cutting force of promotions in Dallas. Important contributions were made by Gimarc, Naylor, and almost all staff members. Gimarc also assembled a series of 11 compilation CDs of local bands under the name Tales from the Edge. Released between 1990 and 1996, each CD featured between 15 and 20 bands, mostly from Dallas, Austin and Denton. The CDs were value-priced: the first four include the prominent slogan "Still Only $2.94!" (sponsorships and advertising paid for the bulk of production). Several later issues were double-CD compilations, with one CD featuring current local bands, and the other being more specialized, including one focused on the area's earliest punk bands, including tracks by The Nervebreakers, The Telefones, Stickmen With Rayguns, and The Hugh Beaumont Experience, while another, put together by DJ Jeff K, featuring the (then-)newer styles of dance-club music including techno, trance and electropop (a direction the station was increasingly taking in 1994–95, after the departure of Gimarc, and with the increasing prominence of Jeff K). Notable artists