Hydro', which is still used today and 'Labello Regeneration'. The later of which was the first product in the brand to be released in a squeezable tube packaging. Two years later, 'Labello UV Alpin' was made available that provided care for lips in winter and cold weathers. In 1999, the brand launched 17 different fruit flavored lip pomades for the first time including 'Apricot Cream', 'Lemon Twist', 'Manadarin Vanilla', 'Orange', 'Sweet Melon' and 'Tropical Shake' among others. Today's assortment includes 'Cherry', 'Strawberry','Pomegranate' and 'Pink Guava'. In 2001, a lip balm and gloss, 'Labello Pearl & Shine', was introduced for women. This marked the first time the brand took a turn into the cosmetics direction. Three years later, 'Care Gloss & Shine' lip gloss range were introduced in the market. These were available in trendy colours and as well as a transparent gloss. In 2009, Labello celebrated their 100 years by launching a limited edition of 'Labello Classic'. Product line Care range Classic/Classic Care (1973–present: ) 3 Limited Editions + Classic 100 years Med/Med Care/Med Protection (1978–present) SOS/Med SOS/SOS Lip Balm Sun/Sun Care (1979–present) Sport/Active/Active Care/For Men (1989–present) Hydro/Moisture/Hydro Care (1992–present) Regeneration/Rejuvenation Q10 (1992–present) Lip Effect Q10 UV Alpin/Extreme Alpin (1994–present) Lipbalance/Intensiv Balance (discontinued) Sensitive/Sensitive Care Natural Volume Flavored range Ananas/Pineapple (discontinued) Apricot/Apricot Cream (discontinued) Camomile/Kamille/Camomile and Calendula (1984–present) Cherry/Fruity Shine Cherry (1999–present) Dragonfruit/Fruity Shine Dragonfruit (discontinued) Grapes (discontinued) Green Apple (Grüner Apfel) (discontinued) Himbeere (raspberry) (discontinued) Juicy Fantasy/Juicy Splash (discontinued) Lemon Twist (discontinued) Lime and Orange (discontinued) Mandarin Vanilla (discontinued) Mango Menthol/Mint/Mint and Minerals Milk and Honey Olive and Lemon Orange (discontinued) Passion Fruits (discontinued) Peach (discontinued) Pink Grapefruit (discontinued) Pink Guava Peppermint Flamingo (discontinued) Pomegranate/Fruity Shine Pomegranate Rose/Rosé/Soft Rosé/Velvet Rosé (1986–present) Strawberry/Fruity Shine Strawberry (1999–present) Summer Fruits (discontinued) Sweet Melon (discontinued) Tropical Shake (discontinued) Vitamin Power (discontinued) Vitamin Shake: ACAI & WILD APPLE Vitamin Shake: CRANBERRY & RASPBERRY Fruity Shine: Peach Fruity Shine: Watermelon Gloss range Pearl & Shine (2001–present) 4 Limited Editions Gold & Shine (discontinued) Angelstar/Angel Star Care Gloss & Shine (till 2009) Lovely Red Mocca (discontinued) Natural Angle Star Pure Natural Glamorous Gloss series (2009–present) Natural Pink Sugar Ruby Red Other Good Night Kiss (discontinued) Light Kiss (2009–present) Repair and Beauty (2012-present) Gallery External links Official homepage of Labello Lipcare Beiersdorf brands Products introduced in 1909