A media clip is a short segment of electronic media, either an audio clip or a video clip. Media clips may be promotional in nature, as with movie clips. For example, to promote upcoming movies, many actors are accompanied by movie clips on their circuits. Additionally, media clips may be raw materials of other productions, such as audio clips used for sound effects. See also Soundbite Photo op External links BBC video news clips from 1950 Advertising techniques Broadcast journalism Public relations techniques