contestants, the decision of Barris to allow only women in the game was reportedly a safety precaution – he was concerned that a male contestant might become angered by the show's antics (presumably including being led by a sketch, which typically ran for around five minutes or so, into a klunk) and physically attack Edwards or other staffers. However, in an interview on Blog Talk Radio, Edwards said men would most likely not show as much enthusiasm as the women, even if they won the grand prize. During the 1970s run, Barris told Edwards during the fourth season (1976–1977) that he wanted to make The New Treasure Hunt even more sadistic for the upcoming fifth season (1977–1978) – an example being that the contestant would be shown a very expensive car (such as a Rolls-Royce, Ferrari, or Mercedes-Benz) but, after the excitement subsided, learn that the prize was only a small part of the vehicle (such as the rear-view mirror). Edwards refused and was initially fired, but Barris quickly went back on that decision and Edwards did not miss any episodes. Instead, Edwards left on his own after the season ended and Barris, unwilling to replace him, cancelled the series shortly afterward. Possible reboots The Gurin Company In October 2012, The Gurin Company bought the license of the show. The company wanted to produce an updated version in which three couples compete against each other as they select treasure chests, all of which have surprises in them. The team with the most prizes would move on to a quest for $1 million. Gurin was partnered with veteran game show host Wink Martindale, with Mark Maxwell-Smith and John Ricci Jr. as producers. It was shipped to both the U.S. and international broadcasters as he pitched the show along with a possible reboot of Truth or Consequences. Electus/Barracuda Television Productions In September 2015, Electus, along with the conjunction of Barracuda Television Productions, acquired the rights to the show where the basic premise remains the same: a single contestant selects 1 of 30 treasure chests and wins what is inside, with comedic distractions to heighten the tension at each decision point. This was to be produced by Barry Poznick, along with veteran game show host Wink Martindale and John Ricci Jr. See also Deal or No Deal – Game show similar in concept to Chuck Barris's Treasure Hunt. Let's Make a Deal –