minute. The sequential clock was synchronized to the individual tape segments. When the DJ pushed the button, the audience heard "It's nine forty-three on the Kayville Clock, K-V-I-L" or any imaginable variation of such limerick – and in stereo. The pronunciation of "KVIL" as "Kayville" is probably the best-known example of a station's call letters actually being sung or spoken as a word. Top 40 KVIL-FM was the first station in the Dallas-Ft. Worth area to broadcast Top 40 on FM and in stereo. The initial attempt in April 1967 was bold, offering good personalities, such as Frank Jolley, Ron McCoy, Davie Lee and others right from broadcast school. KVIL's Program Director at the time of the change was David Norwood. KVIL offered some interesting programming including the first Dallas broadcast of the Beatles' Sgt. Pepper's Lonely Hearts Club Band album, played in its entirety on the evening of its release. The 1967 to 1969 attempt to take on the Top 40 leader KLIF (then at 1190 AM) failed because FM was still a relatively new format and only a small percentage of people owned FM radios. FM was not a "standard" feature in original equipment car radios until the late 1970s, even though it had been an option since the early 1960s. Additionally, KVIL's AM station was only on the air during daylight hours. This was an era where evenings were critical to a Top 40 station's success in the ratings, for teen listening after dinner. The failing station suffered in several ways, including employees running off with the records (possibly in place of the pay they were likely not receiving). Adult Contemporary The owners of KVIL-AM-FM from 1968 through 1973 were Highland Park socialites James B. Francis, Robert D. Hanna and John Ryman. In early 1969, KVIL starting broadcasting under the new management and spent several weeks broadcasting only music. There were no commercials except brief announcements by Dallas radio veteran Ron Chapman, telling listeners what was in store. This time, it happened as planned. Chapman's fame in Dallas radio, along with the increasing popularity of FM stereo, brought the station to prominence. In 1973, KVIL-AM-FM were sold to Fairbanks Broadcasting and Chapman stayed on as morning DJ. KVIL hired Mike Selden from KLIF and installed Bill Gardner and Jack Schell in middays. This dynamic lineup was coupled with programming insights from consultant George Johns, upper management direction