or initiate changes, so it is his most original draft. Porsche Design Group After the family decided to change the company's legal form and to keep the family out of its management, Ferdinand Alexander founded his own industrial design company, Porsche Design, in Stuttgart, Germany, which was later moved to Zell am See, Austria, where the Porsche family owns an estate called Schüttgut. The first product Porsche Design created was a chronograph wristwatch made by Swiss watchmaker company Orfina. Its design started while F.A. was still working at the Porsche Style bureau. It was launched in 1973 and was different from other chronograph wristwatches, as its case and bracelet were made out of matte black chromed steel. It was intended as accessory for Porsche drivers and sold by the Porsche dealers. It operated the then-new Valjoux 7750 movement, which is today still the most widespread mechanical movement for chronograph wristwatches. As many customers would have liked a normally-coloured watch, a version with bead-blasted stainless steel was issued. Later the movement was changed to the Lemania 5100, which was a simple and rugged movement mainly used for military watches. The Porsche Design Chrono I was made in different versions — color of case and straps, print on dial — for several country's air forces, as well as the NATO alliance. In 1978 F.A. teamed up with Swiss watchmaker International Watch Company (IWC) to develop a wristwatch combining a non-magnetic automatic movement and a compass, the so-called Kompassuhr. The movement was housed in a hinge-attached upper case that could be flapped to give sight on the compass in the lower part of the case. Its cases and bracelet was made out of PVD coated aluminum (matte black or matte olive). Later versions had the cases and bracelet made out of titanium. IWC pioneered use of titanium in watch cases/bracelets together with F.A. in the development of the Titan Chronograph launched in 1980. The Titan Chronograph was the first watch to use titanium in wristwatches. IWC had to develop work processes paying attention to titanium's specific properties. The unique design aspect of the Titan Chronograph were the pushers to operate the stopwatch functions being integrated in the case's contour. F.A.'s appeal to using unusual materials showed in the very rare Chrono II made by IWC. Its case was made of bead-blasted aluminum with bracelet made out of fibre-reinforced resin. This watch also employed