emel is a defunct British lifestyle magazine that reported on contemporary British Muslim culture. The final issue appeared in January 2013. History Sarah Joseph co-founded the magazine with her husband, Mahmud al-Rashid, in September 2003. Joseph was the magazine's editor, and al-Rashid was a volunteer publisher and editor-in-chief. It was the first mainstream Muslim magazine in the UK to experience cross-over interest from non-Muslim readers and its circulation reached 30 countries. Writing in the Journal of Middle East Women's Studies in 2010, Reina Lewis claimed: "For emel, lifestyle has the potential to situate modern Muslim practices as part of contemporary consumer culture while simultaneously celebrating Islam's historical heritage." Lloyds TSB partnered with emel to launch what it claimed is the first user-generated content driven community website targeting British Muslims, as part of a campaign to promote the national rollout of its sharia-friendly banking services. The new community website, called Emel Postcard, allowed members to upload pictures and comments via downloadable "postcards". Awards and nominations In January 2014, emel was nominated for the Responsible Media of the Year award at the British Muslim Awards. See also Islam in the United Kingdom References External links Emel celebrates 50 issues of Muslim Lifestyle FullScreen MediaUK - Emel Emel: A Muslim Lifestyle Magazine BBC "Putting a good glossy on the Muslim lifestyle" The Times 2003 establishments in the United Kingdom 2013 disestablishments in the United Kingdom Lifestyle magazines published in the United Kingdom Monthly magazines published in the United Kingdom Religious magazines published in the United Kingdom Defunct magazines published in the United Kingdom English-language magazines Islam in the United Kingdom Islamic magazines Magazines published in London Magazines established in 2003 Magazines disestablished in 2013