Fixx" until the arrival of veteran St. Louis personality JC Corcoran with "JC and the Morning Showgram" in March 2013. KKRW enjoyed ratings success for a number of years, both in Arbitron's diary and Portable People Meter ratings measurement systems. KKRW took an initial ratings hit when Dean and Rog left for KGLK, but rebounded to beat the new challenger for roughly a year and a half because of the addition of longtime Houston-based radio shock jocks Walton & Johnson, who helped make KKRW their flagship station. The Beat Ratings remained strong until KGLK, which played a slightly lighter classic rock format (identifying as classic hits), began simulcasting on 106.9 and 107.5 in June 2011. In its last full book with classic rock, KKRW was ranked #17 with a 2.4 share of the market according to Arbitron's Houston market ratings. On December 31, 2013, at 10 a.m., after playing Thin Lizzy's "The Boys are Back in Town", the station began stunting with music from many genres. At Noon, after playing Journey's "Don't Stop Believin'," KKRW flipped to Urban Contemporary, branded as "93.7 The Beat." The first song on "The Beat" was "Drunk in Love" by Houston native Beyoncé. The move gives Houston a straight-ahead, core-based R&B/Hip-Hop outlet and new competition for KBXX, whose direction focuses on hit-driven R&B/Hip-Hop material, as well as KBXX's sister Urban AC KMJQ, both of which are owned by Radio One, and are usually the two dominant stations in the market. It was the first time in 14 years iHeartMedia (then known as Clear Channel Communications) attempted an urban outlet in Houston, as it once owned KBXX and KMJQ from 1994 to 2000, when both were spun off to Radio One. On January 15, 2014, KKRW changed call letters to KQBT to match the "Beat" moniker. HD Radio On September 7, 2017, KQBT HD2 launched a new urban adult contemporary format as 104.5 Kiss FM, simulcasting on the leased translator 104.5 K283CH (which was previously fed by sister station KTBZ-FM HD2's regional Mexican format). The station primarily competes with KMJQ. On February 18, 2019, the analog simulcast of Kiss FM ended after iHeartMedia's lease of the translator expired. The station continued to operate on KQBT as Kiss 93.7 HD2. On June 26, 2019, KQBT-HD2 flipped to iHeart's "Pride Radio" format of Top 40/Dance music targeting the LGBTQ community. This marks the second such format to air