with KHKS's sister station KDMX. As of September 2019, KLIF shifted back to a Rhythmic Top 40 direction as it began increasing the amount of R&B/Hip-Hop currents being played, thus putting it back in competition with KKDA and KBFB again, while continuing to go after KHKS. KLIF-FM is the third station in the Metroplex to use the "Hot" branding; the first was KRBV (now KJKK) from 1999 to 2001, and the second was KESS-FM (now KDXX) in 2013. 1990s/2000s hits On December 19, 2022, at midnight, after playing "Goodbyes" by Post Malone featuring Young Thug, KLIF-FM shifted to a 1990s/2000s hits format, though still branded as "Hot 93.3", with the Ariana Grande remix version of "Save Your Tears" by The Weeknd being the first song played. The station focuses primarily on music from the 1990s through the 2010s, with a limited number of currents and recurrents remaining. The move takes KLIF-FM out of direct competition with KHKS and instead focuses their competition with similarly formatted KDMX, and came as the station had slipped under a 1-share in the Nielsen Audio ratings, carrying just a 0.8 in the October and November books, the last under the CHR format. The station moved on from morning host Mason and the syndicated Tino Cochino show. The Adam Bomb Show returns to the mornings, its first Morning show when the station started. Midday host Ali and program director/afternoon host Sid Kelly remain with the station. References External links Hot 93.3 official website DFWRadioArchives discussion of KDBN DFW Radio/TV History LIF-FM Radio stations established in 1996 Cumulus Media radio stations