James Trenton, nicknamed "the Poorman", is an American radio broadcaster. He is best known as the creator and host of Loveline on KROQ-FM in Los Angeles from 1983 to 1993. He currently hosts a morning radio program on KOCI 101.5 FM, a station located in south Orange County, California. "Poorman's Morning Rush" is also now in 4 markets. Three shows are taped daily M-F (KBSZ, KZFX, KLUK) and KOCI is live five days a week. , https://www.allaccess.com/net-news/archive/story/197816/jim-poorman-trenton-added-for-mornings-at-kluk-nee Career in radio Trenton began his entertainment career in the mid-80s on then underground alternative radio station KROQ-FM in Los Angeles. During the following decade, he created and hosted the popular nighttime show Loveline, co-hosted the KROQ morning show, and appeared on Oprah as one of the most outrageous DJs in America. Early years Under "The Poorman" moniker, Trenton wrote and self-published two guidebooks about dining in the Los Angeles area on a budget. In May 1981, Trenton broadcast his first of several reviews of inexpensive restaurants on KROQ. Trenton continued as the local surf reporter and went on to co-host the KROQ morning show with Richard Blade. From there, he became one of the station's most popular figures, when he created Loveline. Loveline Trenton created Loveline in 1983 as a Sunday night dating and relationships segment on Los Angeles radio station KROQ, hosted by Trenton, DJ Swedish Egil (Egil Aalvik), and Scott Mason. It began as a serious "public service" segment hosted by Mason, but Trenton revamped the format to a hybrid of advice and comedy. As Trenton found himself unable to answer serious medical questions related to sexual issues, he added a segment called "Ask a Surgeon," and later "On Call with Dr. Drew," hosted by his friend Drew Pinsky, who at the time, was a fourth-year medical student at the University of Southern California. This format became a fast hit for KROQ, catapulting Trenton and Drew to celebrity. On August 20, 1993, Trenton was a victim of a prank played by morning DJ Gene "Bean" Baxter, where Bean had an assistant walk into Trenton's unlocked house—while he was sleeping—to "celebrate" Trenton's 40th birthday. In response, Trenton organized approximately 500 listeners to gather on the front lawn of Bean's house at midnight, to have their own celebration. Bean complained to the station's management, which responded by terminating Trenton's employment. That month, he was replaced on Loveline by former MTV VJ Riki