to go share it. They want to grab their friend and bring them, so that they can enjoy it. They want to be the person to bring them the news that this is something worth having in their life." After the film's release and unusually strong box office performance over its first two weeks, it was debated as the one film capable of surpassing Titanics worldwide gross, and its continued strength perplexed box office analysts. Other films in recent years had been cited as contenders for surpassing Titanic, such as 2008's The Dark Knight, but Avatar was considered the first film with a genuine chance to do so, and its numbers being aided by higher ticket prices for 3D screenings did not fully explain its success to box office analysts. "Most films are considered to be healthy if they manage anything less than a 50% drop from their first weekend to their second. Dipping just 11% from the first to the third is unheard of," said Paul Dergarabedian, president of box-office analysis for Hollywood.com. "This is just unprecedented. I had to do a double take. I thought it was a miscalculation." Analysts predicted second place for the film's worldwide gross, but most were uncertain about it surpassing Titanic because "Today's films flame out much faster than they did when Titanic was released." Brandon Gray, president of Box Office Mojo, believed in the film's chances of becoming the highest-grossing film of all time, though he also believed it was too early to surmise because it had only played during the holidays. He said, "While Avatar may beat Titanics record, it will be tough, and the film is unlikely to surpass Titanic in attendance. Ticket prices were about $3 cheaper in the late 1990s." Cameron said he did not think it was realistic to "try to topple Titanic off its perch" because it "just struck some kind of chord" and there had been other good films in recent years. He changed his prediction by mid-January. "It's gonna happen. It's just a matter of time," he said. Although analysts have been unable to agree that Avatars success is attributable to one primary factor, several explanations have been advanced. First, January is historically "the dumping ground for the year's weakest films", and this also applied to 2010. Cameron himself said he decided to open the film in December so that it would have less