got the Olympic Games. In a more modest sense, we are doing the same in Guadalajara", he said. The budget was estimated at US$200 million, of which $180 million was for sports infrastructure. Some of the funding went to general street improvement and public transportation. Dr. Carlos Andrade was the head of the organizing committee. However, as the Games drew closer to starting, it was revealed that the costs of building the venues and the athletes' village had more than tripled to US$750 million. The city planned to build a new convention center and undertake road improvements. Additional plans called for transit improvements, a performing arts theater (Auditorio Telmex) and a new public library. Guadalajara increased the number of available hotel rooms by 5,000 for the games. By April, Guadalajara 2011 had made over US$50 million revenue from television rights and sponsors, which was more than the previous games in Rio de Janeiro. The organizing committee had aimed for a revenue of about $70 million by the end of the Games. The organizing committee also expected to sell about one million tickets, which went on sale on May 13, 2011. In June 2011, four months before the games, Carlos Andrade stated that no construction concerns remained for Guadalajara. He said that all 23 stadiums being built would be ready for the start of the games. Marketing Marketing for the games began in 2007 at the closing ceremony of the 2007 Pan American Games in Rio de Janeiro with a handover ceremony to the next host city. The state and national governments arranged for signs and billboards. Two TV networks, Televisa and TV Azteca, signed contracts to broadcast the Games and to advertise them. Famous athletes from Mexico, including diver Fernando Platas and golfer Lorena Ochoa, were also named ambassadors to promote the games. The organizing committee also signed a marketing deal with SKY México, which operates in several countries. The network created a channel dedicated to the games. Classes were suspended in Guadalajara during the games to give students the chance to attend. Sponsors There were four official sponsors for the Games: Scotiabank, Telcel, Nissan and Telmex. Accordingly, some of the venues were named after these sponsors, such as the Scotiabank Aquatics Center, Nissan Gymnastics Stadium, Telcel Tennis Complex and the Telmex Athletics Stadium. Children International was also an official benefactor of the Pan American Games. "Second tier" and "third