station went towards the format it has today, broadcasting under "94.3 the Point". Charities From 1997 through May 2002, 94.3 The Point was one of the five stations referred to as Nassau Broadcasting Partner's "Shore Group" under the leadership of Vice President and General Manager Don Dalesio. The format of WJLK was rebranded and improved, and the station became a true leader in the market. After the terrorist attacks on September 11, 2001, the station became active in helping the community heal. A significant amount of money was raised for the families of World Trade Center victims. The Old Mill School in Wall, New Jersey (K-5) had a walk-a-thon and donated the money to the Nassau charity. As a result, the Point rewarded the kids by having Michelle Branch perform in the auditorium of their school in late 2001. The Point and Jersey Shore Medical Center also organized "Kites Against Cancer" to benefit the breast care center at JSMC originally and eventually all of "The Breast Care Centers of The Meridian Healthcare." This successful event got the Point into the Guinness Book of World Records for flying the most kites at one time in a single location. Millennium Radio In June 2002, the sale of the "shore group" was completed and Millennium Radio Group took over WJLK and its sister stations, B-98.5 (See WHTG), WOBM and 92.7 WOBM-FM, WADB and eventually WCHR-FM, 105-7 The Hawk. In February 2009, WJLK started using new station IDs and branding, referring to itself as "The Jersey Shore's Hit Music Channel", despite still mostly playing adult contemporary music, in response to WHTG rebranding itself as "The Jersey Shore's Hit Music Connection" and adopting a Top 40 format the previous month. The sound of WJLK has an emphasis on hits from today. Also in 2009, WJLK lost part of its Ocean County coverage area due to the power increase of co-channel radio station WIBG-FM in Avalon. Since this time, WJLK's signal has become mostly un-listenable south of Forked River while WIBG-FM serves the Manahawkin, Long Beach Island and Tuckerton areas. HD Radio In July 2007, WJLK began broadcasting in HD Radio. In October 2007, WJLK launched an HD2 channel, which is a simulcast of the classic rock format from sister station 105.7 The Hawk (WCHR-FM). In 2009, WJLK-HD2 launched S*ALT ("ShoreAlternative.com") in response to WHTG's departure of the alternative format, attempting to fill the void left