capital to expand, Bergeron partnered with Conrad Hilton and licensed the Trader Vic's brand to Hilton Hotels for $2,000,000, for use in Hiltons across the US and worldwide. Hilton retained Bergeron to oversee the decoration, staffing and operation of the restaurants for an annual salary of $65,000. Hilton soon estimated the popular Trader Vic's establishments were earning his hotel chain $5 million a year. As the chain expanded, Bergeron also marketed tiki mugs, cocktail mixes, and other products for mass retail sale. Members of the Bergeron family still have a hand in the operations of at least one branch. The original restaurant in Oakland, California, is now gone but there is still a Trader Vic's a few miles away in nearby Emeryville, California. Roughly 20 locations are operating throughout the world and bearing the iconic name. Other historical establishments Prior to Don Beach opening his first tiki bar, during the 1920s South Pacific-influenced dreams of escapism had started to become more prevalent in American music and popular culture. The "kitschy" Clifton's Cafeteria opened in 1931 with some elements that today could be viewed as part of "tiki-like" thematics (indoor gardens with exotic travel themes), labeled by Tiki historian Sven Kirsten as pre-tiki and part of the "birth of Polynesian pop". In 1939 Clifton's Pacific Seas was remodeled to a full-blown exotic setting and decorated with 12 waterfalls, volcanic rock, and tropical foliage. The original restaurant was demolished, but a much smaller version in the form of a side-room bar named the Pacific Seas resides at another Clifton's location. The Tonga Room of the Fairmont Hotel in San Francisco is an iconic tiki bar operating since 1945, still retaining its Polynesian flair after having undergone a number of facelifts over the years. At one time the Sheraton Hotel, Hilton Hotel, and Marriott Hotel chains all had several tiki bars incorporated into their establishments. From California, tiki spread north, and The Alibi Tiki Lounge is a currently operating tiki bar established in Portland, Oregon from 1947. The Kalua Room opened as part of the Windsor Hotel in Seattle in 1953 and was one of the first to put a tiki-like image next to their restaurant's name. The oldest operating tiki bar in Hawaii is the La Mariana Sailing Club Tiki Bar and Restaurant, established in 1957. The Hawaiian Village Hotel was the home to legendary tiki bartender Harry Yee. California's Tiki Ti