for his critical examination and frequent debunking of unusual phenomena, including reports of paranormal phenomena. He is a fellow of the Committee for Skeptical Inquiry (CSI). His research has been published in numerous academic journals, reported at various conferences, and featured on television. Wiseman has studied the principles of good and bad luck, publishing the results in the self-help book The Luck Factor. He showed that both good and bad luck result from measurable habits; for example, lucky people, by expecting good luck, might expend more effort in their endeavours, resulting in more success, reinforcing their belief in good luck. Lucky people are outgoing and observant and therefore have many more chance encounters than unlucky people, each of which could bring a lucky opportunity. Moreover, lucky people are more likely to look on the bright side of 'bad' encounters. In a mental exercise describing being shot during a bank robbery, lucky people considered themselves lucky not to have been killed while unlucky people considered themselves unlucky to have been shot. Public engagement Much of Wiseman's work tends to be oblique, as he prefers to make people go outside, discuss, research and think about the implications of his work rather than trying to convey his points in a 45-minute talk. So instead of talking directly about eyewitness testimony in law he would set something up that looked like it, something like the colour changing card trick. In this mind set he has presented keynote addresses to organisations around the world and in well known forums and congresses like the Swiss Economic Forum and ESOMAR Congress. Much of this work has involved helping organisation become more successful by embracing the lucky mind-set. In 2001 Wiseman led LaughLab, an international experiment to find the world's funniest joke. The winning joke described a caller to emergency services who shoots his friend who has collapsed to comply with the instruction "First, let's make sure he's dead". The experiment also explored regional and cultural variations in humour. These public psychology experiments – such as enlisting people to name, and rate, their favourite gags in the search for the world's funniest jokes – have drawn hundreds of thousands of participants and plenty of press. In 2011, Wiseman wrote the first section of a collaborative story at Libboo in an attempt to produce a full-length novel in two months. The final result of this experiment, was a novel