to Rhythmic AC "Movin' 107.5". It was cancelled as of September 27, 2009, and replaced with regular programming. The New Sound of 103-7 KVIL On May 2, 2013, KVIL-FM dropped the "Lite FM" branding in favor of using its call letters and re-positioned the station as "The Best Variety...90s, 2K & Today." It was marketed as "The New Sound of 103-7 KVIL" to attract a new generation of listeners. Gene and Julie Gates initially had success in the ratings, but they were later replaced by Tony Zazza and Julie Fisk. Zazza & Fisk were released from the station in October 2014. In mid-November 2001, KVIL flipped to an all-Christmas format that ran through Christmas Day. It followed this practice every holiday season until 2013. For 2011, the AC format returned on December 27 instead of December 26. With the format repositioning in May 2013, the all-Christmas format was moved to classic hits sister station KLUV, which started on November 15, 2013. For many years, KVIL had been the Dallas affiliate of the syndicated Delilah nighttime love songs program. In early January 2014, the show was dropped with no public announcement of the change. On January 21, Blake Powers took over as the evening DJ for the station. Byron Harrell, programming director of CBS Radio in Dallas said in an email to DFW.com regarding the change, "We respect the level of talent and service Delilah provided the KVIL audience over the years, but it was time for a change at 103.7 as we continue to contemporize the sound of KVIL and focus our attention on the Dallas-Fort Worth metro." Months later, KVIL began leaning towards Adult Top 40. The station dropped the "90s, 2K and Today" slogan, along with the "Throwback Thursday" program that allowed listeners to vote for their favorite past hits, including a few songs from the late 1980s. Despite this format retooling, KVIL-FM was still listed with an adult contemporary format by Mediabase until May 2, 2014, when KVIL was moved to the "Hot AC" panel full-time, leaving the immediate Dallas/Fort Worth market without an Adult Contemporary station. iHeartMedia officially launched a Mainstream AC format on KDGE as "Star 102.1" on December 26, 2016. The lone competitor in the Hot AC era was iHeartMedia-owned KDMX. More Hits, Less Commercials KVIL shifted to a Top 40/CHR format, branded as simply "103-7" on August 1, 2016, effectively eliminating the KVIL