competition from then to January. Titanic capitalized on the same January predictability, and earned most of its gross in 1998. Additionally, Avatar established itself as a "must-see" event. Gray said, "At this point, people who are going to see Avatar are going to see Avatar and would even if the slate was strong." Marketing the film as a "novelty factor" also helped. Fox positioned the film as a cinematic event that should be seen in the theaters. "It's really hard to sell the idea that you can have the same experience at home," stated David Mumpower, an analyst at BoxOfficeProphets.com. The "Oscar buzz" surrounding the film and international viewings helped. "Two-thirds of Titanics haul was earned overseas, and Avatar [tracked] similarly ...Avatar opened in 106 markets globally and was No. 1 in all of them", and the markets "such as Russia, where Titanic saw modest receipts in 1997 and 1998, are white-hot today" with "more screens and moviegoers" than before. According to Variety, films in 3D accumulated $1.3 billion in 2009, "a threefold increase over 2008 and more than 10% of the total 2009 box-office gross". The increased ticket price – an average of $2 to $3 per ticket in most markets – helped the film. Likewise, Entertainment Weekly attributed the film's success to 3D glasses but also to its "astronomic word-of-mouth". Not only do some theaters charge up to $18.50 for IMAX tickets, but "the buzz" created by the new technology was the possible cause for sold-out screenings. Gray said Avatar having no basis in previously established material makes its performance remarkable and even more impressive. "The movie might be derivative of many movies in its story and themes," he said, "but it had no direct antecedent like the other top-grossing films: Titanic (historical events), the Star Wars movies (an established film franchise), or The Lord of the Rings (literature). It was a tougher sell ..." The Hollywood Reporter estimated that after a combined production and promotion cost of between $387–437 million, the film turned a net profit of $1.2 billion. Accolades Avatar won the 82nd Academy Awards for Best Art Direction, Best Cinematography, and Best Visual Effects, and was nominated for a total of nine, including Best Picture and Best Director. Avatar also won the 67th Golden Globe Awards for Best Motion Picture – Drama and Best Director, and was nominated for two others. At the 36th Saturn