affiliate of Scott Shannon's America's Greatest Hits, which airs Sundays from 7 a.m. until 11 a.m. The show formerly aired from 8 a.m. to 12 p.m. until 2018, when it was shifted to an hour earlier. As of 2021, KLUV plays a total of 10 to 25 minutes of advertisements each hour, with both 5 to 12 minutes of commercials from both first and second half-hours at every quarter. The station plays a total of 9 to 11 songs each hour. Comparing KLUV and KEOM Comparing both KLUV and its community competitor KEOM in Mesquite, KLUV airs a more limited power songs playlist and is commercial. As a non-commercial station, KEOM does not utilize a power songs playlist or commercial limit since its competitor is a community ownership station, in which KEOM considered a more enhanced and much larger playlist than KLUV. KLUV HD channels HD2 KLUV launched HD Radio operations in 2006, including an HD2 sub-channel. Originally, it was called "The Fab Format", playing The Beatles full time. In January 2008, the HD signal changed to KLUV's previous oldies format, playing music from the 1950s, 60s and some early 70s. The station can be received on HD-equipped radios on 98.7-HD2. As of August 2018, it had rebranded as "Smokin' Oldies," still concentrating on the 1950s, 60s and early 70s. On February 27, 2023, the oldies format on the HD2 subchannel was replaced by a simulcast of KRLD-AM's news format. HD3 In early May 2016, KLUV launched another digital subchannel on 98.7-HD3, and aired Radio Disney's Top 40 format targeted to children and younger teens. (Radio Disney was previously heard on KMKI until September 15, 2015.) Entercom's deal with Radio Disney expired at the end of May 2018. The next month, KLUV-HD3 flipped to a classic AOR-format known as "KLUV Classic Trax," playing deep cuts from the 1970s to the 90s. Starting with the 2019 holiday season, KLUV-HD3 began airing Christmas music from early November through Christmas Day. The subchannel airs a few public service announcements each hour but has no commercial interruptions. KLUV-HD3 has since been turned off. KLUV and its HD subchannels can be heard online on the Audacy platform. References External links 2006 Top 500 Countdown DFW Radio/TV History DFW Radio Archives Radio stations established in 1961 1961 establishments in Texas Oldies radio stations in the United States Classic hits radio stations in the United States LUV