on 105.3 FM with the station temporarily taking the call sign KRRM before becoming KYNG in February. The format featured current-heavy country music aimed toward a younger audience, and created "morning shows" all day that highlighted listener calls, frequent requests and fun disc jockey talk. It was all a part of owner Alliance's "Young Country" concept, repeated in other media markets around the country. Throughout the country format's tenure, its marketing brand was "Young Country 105.3, FM 105". KYNG was one of four stations (the others being KXTX-TV, and sister stations KOAI and KRBV) that fell victim to the Cedar Hill tower collapse on October 12, 1996. Three workers were killed, and one worker was injured when a gust of wind caught the gin pole being used for construction of a new antenna for KXTX. After the collapse, the stations scrambled to get back on air and later ended up using an auxiliary site for many months, though at a much reduced power output. Because of this, KYNG's ratings plummeted. After being acquired by Infinity Broadcasting (the forerunner to CBS Radio), KYNG changed format from country music to a combination of hot talk and active rock music on April 3, 2000. The final song on "Young Country" was "The Dance" by Garth Brooks. The station's first moniker under the new format was "105.3 The Talk That Rocks". KYNG became the Dallas network affiliate for The Howard Stern Show; other personalities and programs during its initial launch included Ed Tyll, A.W. Pantoja, Jim Verdi, Martha Martinez, Russ Martin, Tom Leykis, Loveline, and John & Jeff. Three years later, in March 2003, the station took the new call sign KLLI, with "Live 105.3" as the new name and the slogan "The Alternative Talk Station". In late 2005, as part of the station's change in morning shows (due to Stern leaving CBS Radio to go to Sirius Satellite Radio in early 2006), KLLI dropped the "Alternative Talk Station" slogan and started using the CBS Radio nationwide slogan for FM talk, "Free FM". In May 2007, as part of CBS Radio's phasing out of the Free FM name and slogan, KLLI dropped the "Free FM" slogan and was again simply known as "Live 105.3". By this time, the weekday lineup consisted of Chris Jagger, Pugs Moran & Kelly Mohr, Russ Martin, Tom Leykis, "Big" Dick Hunter, and Loveline. On December 8, 2008, at 3