in an entirely different context. For example, I may want to look up a restaurant on my laptop, bookmark it, and then, when I only have my phone, check the bookmark to have a look at the evening menu. Or, my travel agent may send me a pointer to my itinerary for a business trip. I may view the itinerary from my office on a large screen and want to see the map, or I may view it at the airport from my phone when all I want is the gate number. Dividing the Web into information destined for different devices, or different classes of user, or different classes of information, fundamentally breaks the Web. I urge ICANN not to create the ".mobi" top-level domain. Advertising Advertisers are increasingly using the mobile web as a platform to reach consumers. The total value of advertising on mobile was 2.2 billion dollars in 2007. A recent study by the Online Publishers Association, now called Digital Content Next (DCN), reported that about one-in-ten mobile web users said they have made a purchase based on a mobile web ad, while 23% said they had visited a Web site, 13% said they have requested more information about a product or service and 11% said they have gone to a store to check out a product. Accelerated Mobile Pages In the fall of 2015, Google announced it would be rolling out an open source initiative called "Accelerated Mobile Pages" or AMP. The goal of this project is to improve the speed and performance of content-rich pages which include video, animations, and graphics. Since the majority of the population now consumes the web through tablets and smartphones, having web pages that are optimized for these products is the primary need to AMP. The three main types of AMP are AMP HTML, AMP JS, and Google AMP Cache. Parity between accelerated mobile pages and canonical pages A recent requirement beginning 1 February 2018 from Google requires the canonical page content should match the content on accelerated mobile pages. In creating a great user experience and to avoid user interface traps it's important to display the same content on Accelerated Mobile Pages as there are with the standard canonical pages. Limitations Though Internet access "on the go" provides advantages to many, such as the ability to communicate by email with others and obtain information anywhere, the web, accessed from