declaring a 51% market share in 2000. In 2007, the higher alcohol Cass Red was introduced. In 2011 Cass Lager became South Korea's number one selling brand, overtaking Hite. The beer became notable after an endorsement by British celebrity chef Gordon Ramsay who described it as "not pretentious", "easy" and "fresh"; citing it as his preferred beverage with Korean dishes since acquiring a taste for the cuisine 15 years ago. His appearance in several of the beer's adverts caused much derision from viewers who found Ramsay's preference for the beer — which was considered to be poor in quality — offending despite his status as a chef very scrutinizing of his food palate. Non-alcoholic look-alikes of Cass can be found with brand names such as "Cars" and "Cdss". Some noraebang (singing rooms) establishments have been known to try to pass off these imitations as the real thing, as Korean law prohibits marked as such from selling alcoholic drinks within its premises ( establishments are allowed to sell alcohol). Cass Light Cass Light is a low-carb pale lager with 4.0% ABV. Cass Ice Light Pale lager style. Cass 2X Cass 2X is 2.9% ABV. Cass Red A pale lager with 6.9% ABV, this lager contains higher amount of alcohol. Cass Beats New from OB since 2015. Cass Lemon Refreshing beer containing natural lemon juice. ABV 6.9%. Containing natural lemon juice, Cass Lemon provides cleaner and more a refreshing taste of beer. Cass 0.0 Non-alcoholic beer of OB beer. Cafri Cafri (ABV 4.2%) is perhaps the lightest of all mainstream Korean beers. It is widely available in clear long-neck bottles but falls behind OB, Cass and Hite in popularity. Aleston Black Ale Porter style Aleston Brown Ale British style beer. Brewed with noble hops & pale malt. Bergen bräu Discount beer brewed by the Oriental Brewery for the Japanese Daiei Supermarket chain. The Korean "Bergen bräu" is not the same as the Belgían "Bergenbräu". Bergen bräu Neu Welt Brewed by the Oriental Brewery for the Japanese Daiei Supermarket chain. Korean "Bergen brau" is not to be confused with the Belgium brand "Bergenbräu". Bergen bräu Zero A beer with no sugar. Brewed by the Oriental Brewery for the Japanese Daiei Supermarket chain. The Korean Bergen bräu brand is not to be confused with the Bergenbräu from Belgium. Blue Girl (4.5%) Alcoholic Contents: 4.5% alc./vol (China). There is also a 5% version which is