the UFO mythos looked at in its fullness is the richest set of contemporary myth when you consider all that has come from it.... The Men in Black, saucer crashes, Roswell, aliens, alien abductions, alien hybrids, it just goes on and on from there. It's not just something narrow like Bigfoot.... UFOs have evolved into this enormous richness as a social phenomenon." He also discussed the fallacy of the trained observer. "Pilots, surprisingly, make relatively poor observers, when they're hit with some surprise, unusual stimulus. Their thought is not, 'Gee let me analyze what that thing is.' Their thought is, 'I'm going to collide with that thing, I'd better go into a bank,' etc." On January 10, 2014, a series called Close Encounters debuted on the Discovery Canada channel. The episode recounted a UFO incident that happened at Malmstrom Air Force Base in Montana on March 24, 1967. As Sheaffer summarizes it on his blog, "A bright, glowing orange UFO is allegedly seen over the base by security men, and then the Oscar Flight missiles were said to start going off-line, one by one." Sheaffer's investigation concluded that what the base security men probably saw was the planet Mars. "Whenever witnesses report a bright object in the sky that is red or orange, the first thing to check is whether Mars might have been the culprit.... Mars was only about 3 weeks away from its opposition of April 15, 1967, when it would be directly opposite the sun, and at its maximum brightness." As for the base's missiles going off-line, Sheaffer could find no evidence or paper trail to support that, only the claim of (then) Air Force Lieutenant Robert Salas. Noted UFO researcher Robert Hastings responded to Sheaffer's investigation by dismissing the possibility that the glowing object was Mars. Former SAC missile crew commander Tim Hebert goes further than Sheaffer, stating on his blog "At this point in time there is no supporting documentation or statements from security personnel corroborating the claims for what, if anything, was observed out in the field." Called the "world's top expert on the subject of unidentified flying objects and claims of extraterrestrials" by paranormal investigator Ben Radford in a review of Sheaffer's book Bad UFOs: Critical Thinking About UFO Claims. Radford states that Sheaffer has "encyclopedic knowledge" on "diverse topics" and uses it in the book. The book is ten chapters long and