of 11 million viewers per week. By the time Hootenanny concluded its first 13 weeks, a craze had been born. A front-page Variety story noted that "the big demand for the folk performers in virtually all areas of show biz (records, concerts, college dates, TV, pix) is stimulating a new folk form that can appeal to a mass audience. Among writers now contributing to the new-styled folk song are Bob Dylan, Mike Settle, Tom Paxton, Shel Silverstein, Bob Gibson, Malvina Reynolds, Oscar Brand, Pete Seeger, Woody Guthrie." MGM's Sam Katzman produced Hootenanny Hoot, a motion picture featuring The Brothers Four, Johnny Cash, Judy Henske, Joe and Eddie, Cathie Taylor, The Gateway Trio and Sheb Wooley – all of whom did or would appear on Hootenanny. Record labels from the independent Folkways and Elektra to the mainstream Columbia and RCA-Victor released folk music compilation albums with "Hootenanny" in the title. Magazines Two bi-monthly magazines appeared on newsstands: Hootenanny, edited by Robert Shelton with Lynn Musgrave, and ABC-TV Hootenanny, edited by music critic Linda Solomon. Mainstream magazines such as Time and Look reported on the folk craze, with the latter calling Hootenanny the "final proof that folk music has gone big-time." Despite its popular appeal - or perhaps because of it - the overall reaction to Hootenanny by serious folk music critics was one of scorn. In an article for Shelton's Hootenanny magazine, Nat Hentoff savaged the program, writing "Aside from the fact that a sizable proportion of each week's cast has been echt fake, the 'Hootenanny Show' aura has also diluted the work of many of its performers with some credentials as folk singers." He also chided the students comprising the audience: "(Be) not deceived that the campus activists for social change are in the majority. If you want to see the moyen American college student, watch the TV 'Hootenanny' show." Editor Shelton, however, eventually acknowledged that "some good performances did sneak through; some obscure musicians won recognition. The TV series probably led millions of its viewers toward quality song." Renewal and format changes When the series resumed in the fall of 1963, it had been expanded to a full hour with a slightly altered format. Although the program continued to primarily showcase folk music, other genres were added to the mix: jazz (represented by such performers as Herbie Mann, Pete Fountain, Stan Getz and Stan Rubin's Tigertown Five), country (artists