and WHB from Shamrock Broadcasting. Apollo then sold WHB to local broadcaster Kanza, Inc., on the same day. In June 1995, Regent Communications bought the station, then Jacor in October 1996, and finally to Entercom in October 1997. In 2003, Entercom dropped the smooth jazz format of KCIY, moving that station to country music. However, KUDL continued airing Smooth Jazz on Sunday mornings, 7 to 11 a.m., hosted by Taylor Scott. In 2010, KUDL changed its positioning slogan from "98-1 KUDL" to "Soft Rock 98-1." On November 1, 2006, KUDL switched over to the all-Christmas music, continuing through Christmas Day. In 2009, KUDL also was early in beginning its Christmas music, well before Thanksgiving Day. 2011-present: KMBZ-FM On March 23, 2011, sister station KGEX flipped to a more modern-leaning adult contemporary format as "99.7 The Point" that contained some overlap with KUDL. One hour after "The Point" launched, KUDL shocked longtime listeners as they announced that they would drop their adult contemporary format after 34 years and flip to a simulcast of sister station KMBZ. The move came likely due to KUDL's mediocre ratings, holding a relatively low 3.4 share in the February 2011 Kansas City Arbitron ratings report, as well as a likely negative connection to the call letters KUDL, which likely turned away younger demographics. After the announcement was made, KUDL then began running liners redirecting listeners to KGEX, who would change call letters to KZPT. KUDL morning host Tanna Guthrie moved to afternoons on KZPT, and afternoon host Roger Carson moved to mornings on sister station WDAF-FM, where he replaced Blake Powers. The station held a two-hour farewell show on March 28, before KUDL closed out its heritage format at 8 a.m. that day with "Hold On to the Nights" by Richard Marx. Following the show, KUDL began simulcasting KZPT for three days, as another way to redirect listeners to the frequency. On March 30, at 2 p.m., after playing "Something to Talk About" by Bonnie Raitt, KUDL broke from the simulcast and became KMBZ-FM. In addition, KMBZ-FM replaced its classical music format on its HD2 subchannel. Currently, KMBZ-FM-HD2 carries a simulcast of KMBZ (AM). The simulcast of KMBZ and KMBZ-FM was split on January 5, 2015, with the AM adopting a mostly syndicated talk format as "Talk 980," while the FM revamped its schedule by airing a more locally oriented talk line up weekdays from 5