branding and adding the slogan "More Hits, Less Commercials." The station pledged to have 50 minutes of music every hour. This followed the URL registration of 'MoreHits1037.com'. On October 5, 2016, Mediabase moved KVIL to the Top 40/CHR panel effective with the October 14, 2016 edition. That marked the station's return to the Top 40 format for the first time in 47 years. Amp 103-7 On January 18, 2017, at 7 a.m., after playing "Heathens" by Twenty One Pilots, KVIL reinforced its focus on CHR by rebranding again, this time as "Amp 103-7", adopting the moniker from sister CBS stations KAMP-FM in Los Angeles, WODS in Boston, WQMP in Orlando, WDZH in Detroit and WBMP in New York City. The first song to play on "Amp" was "Closer" by The Chainsmokers. Unlike other CBS-owned CHRs, KVIL leaned more toward adults, and was essentially a hybrid of the Mainstream Top 40 and Adult Top 40 formats, much like sister WWMX in Baltimore. It competed head-on with iHeartMedia-owned KHKS, Cumulus-owned KLIF-FM, and to an extent, iHeartMedia-owned KDMX. Like KVIL's Top 40 format in its first incarnation, Amp did not last long. Alt 103.7 On February 2, 2017, CBS Radio announced it would merge with Entercom (now known as Audacy). The merger was approved on November 9, 2017, and was consummated on November 17. At 10 a.m. on November 17, after playing "Sorry" by Justin Bieber, followed by a commercial break, KVIL flipped to alternative rock, branded as "Alt 103.7." The first song on "Alt" was "Lonely Boy" by The Black Keys. The flip put KVIL in competition with iHeartMedia's active rock-formatted KEGL (now airing a sports/talk format known as "The Freak" since October 2022), along with North Texas Public Broadcasting's Adult album alternative-formatted KKXT, and as of July 2022, college radio station KNTU; the flip also returned the format to the market after KEGL's sister station, KDGE (which moved the format on HD2 and in direct competition as well), dropped alternative exactly one year earlier to the day when it flipped to Christmas music on November 17, 2016, and then Adult Contemporary after Christmas. A similar move also occurred in New York City with sister station WBMP (now WINS-FM) dropping the Top 40/CHR format and flipping to alternative that same day. This followed a trend of Entercom stations switching to the "Alt" branding that would later include KITS in San Francisco (which