KSCS (96.3 FM) is a commercial radio station licensed to Fort Worth, Texas, and serving the Dallas-Fort Worth Metroplex. The station is owned by Cumulus Media and broadcasts a hot country music radio format. The studios are in the Victory Park district in Dallas just north of downtown. KSCS and sister station WBAP are responsible for activation of the North Texas Emergency Alert System when hazardous weather alerts, disaster area declarations, and AMBER Alerts for child abductions are issued. KSCS has an effective radiated power (ERP) of 100,000 watts. The transmitter is off Mansfield Road in Cedar Hill, Texas, amid the towers for other FM and TV stations. KSCS uses HD Radio technology; its HD2 digital subchannel carries the news/talk programming of KLIF (570 AM). Programming KSCS is the home of Hawkeye In The Morning, currently the longest-running morning radio show in the Dallas/Fort Worth area. The show features Mark "Hawkeye" Louis and Michelle Rodriguez, who previously hosted Middays since 2011. Formerly known as "The Dorsey Gang", the morning show featured Country Music Disc Jockey Hall of Fame member Terry Dorsey. Dorsey and Louis won numerous awards including Billboards Major Market Air Personalities of 1998 and the Academy of Country Music's 2008 Personalities of the Year. Dorsey and Louis teamed up in July 1988, a partnership that would last until Dorsey's retirement in December 2014. KSCS was named "2009 Major Market Radio Station of the Year" by the Academy of Country Music and “2020 Major Market Radio Station of the Year” by the Country Music Association. Afternoons have been hosted by Al Farb since 2018. "Nights with Elaina" is heard weekday evenings. Sundays feature the "American Country Countdown with Kix Brooks." History Classical WBAP-FM The station first signed on the air on March 8, 1949 as WBAP-FM. It originally broadcast on 100.5 FM and was under the control of Amon G. Carter, as part of his Carter Publications Company. The station moved to 96.3 FM in 1955. At first, it largely simulcasted co-owned WBAP (820 AM), with some separate classical music shows at night. In the 1960s, WBAP-FM switched to all-classical music, which had been a popular format in the early days of FM radio. The classical format benefited from FM stereo, which improved the quality of music broadcasts. Country KSCS WBAP had much success broadcasting a classic country format known as "Country Gold," beginning in 1970. Management decided to