global total for inflation. The 2015 edition of Guinness World Records lists Avatar only behind Gone with the Wind in terms of adjusted grosses worldwide. Commercial analysis Before its release, various film critics and fan communities predicted the film would be a significant disappointment at the box office, in line with predictions made for Cameron's previous blockbuster Titanic. This criticism ranged from Avatars film budget, to its concept and use of 3-D "blue cat people". Slate magazine's Daniel Engber complimented the 3D effects but criticized them for reminding him of certain CGI characters from the Star Wars prequel films and for having the "uncanny valley" effect. The New York Times noted that 20th Century Fox executives had decided to release Alvin and the Chipmunks: The Squeakquel alongside Avatar, calling it a "secret weapon" to cover any unforeseeable losses at the box office. Box office analysts, on the other hand, estimated that the film would be a box office success. "The holy grail of 3-D has finally arrived," said an analyst for Exhibitor Relations. "This is why all these 3-D venues were built: for Avatar. This is the one. The behemoth." The "cautionary estimate" was that Avatar would bring in around $60 million in its opening weekend. Others guessed higher. There were also analysts who believed that the film's three-dimensionality would help its box office performance, given that recent 3D films had been successful. Cameron said he felt the pressure of the predictions, but that pressure is good for film-makers. "It makes us think about our audiences and what the audience wants," he stated. "We owe them a good time. We owe them a piece of good entertainment." Although he felt Avatar would appeal to everyone and that the film could not afford to have a target demographic, he especially wanted hard-core science-fiction fans to see it: "If I can just get 'em in the damn theater, the film will act on them in the way it's supposed to, in terms of taking them on an amazing journey and giving them this rich emotional experience." Cameron was aware of the sentiment that Avatar would need significant "repeat business" just to make up for its budget and achieve box office success, and believed Avatar could inspire the same "sharing" reaction as Titanic. He said that film worked because, "When people have an experience that's very powerful in the movie theatre, they want