men's basketball teams first play, the losing school's paper must run its masthead in the other school's color. The losing school's paper must also place the winning school's logo on their editorial page and declare the winning school is "still the best" on the front page. In conjuncture with the Daily Tar Heel financial struggles, in February 2018 the newsroom was moved from the large Rosemary Street office to a smaller, more consolidated space at 210 E. Franklin Street in Suite 210. Though the move has strong ties to the fiscal state of The Daily Tar Heel, their newer office is closer to UNC's central campus, and is in the midst of action on Franklin Street. Financial struggle Since 2011, The Daily Tar Heel has been losing money. In recent years, the 124-year-old newspaper has had an annual deficit of about $200,000. Betsy Donovan, general manager of The Daily Tar Heel, cited changes in the industry, specifically the decline in print advertising, for the organization's financial situation. In a Medium essay in August 2016, she wrote that the Tar Heel has two years to "figure out its finances." To create more revenue, Donovan launched The 1893 Brand Studio, an in-house agency for services and creative consulting, in 2017. The Tar Heel has also cut the number of days in print to three. In March 2017, Donovan said the University of North Carolina's 2017 men's basketball national championship reduced the Tar Heels deficit from about $100,000 to less than $50,000 for the fiscal year. The organization's annual revenue at the time was just under $900,000 per year. Accolades and awards The DTH has been recognized as one of the best college newspapers in the country. It was named the best college newspaper by The Princeton Review in 2007 and 2011 and appeared in the list's top 5 in 2010, 2012, and 2013. Additionally, The Daily Tar Heel has won many awards over the years at the national level. Listed below are some of the prominent honors the DTH has received. Years noted represent the previous school year, unless otherwise noted. Associated Collegiate Press – National Pacemaker Awards Newspaper Pacemaker Winner: 1996, 1998, 2001, 2003, 2005, 2008, 2013, 2015, 2016, 2017 Finalist: 1994, 2000, 2004, 2006, 2010, 2011, 2012 Online Pacemaker Winner: 2005, 2012, 2013, 2014 Finalist: 2006, 2007, 2009, 2010, 2016 Reporter of the Year Winner: 2013 Honorable Mention: 2017 Story