KLUV (98.7 FM, "98.7 K-LUV") is a commercial radio station licensed to Dallas, Texas, and serving the Dallas/Fort Worth Metroplex. KLUV is owned by Audacy, Inc., and airs a classic hits radio format. KLUV's studios and offices are located off North Central Expressway at North Fitzhugh Avenue in Dallas. The transmitter site is in Cedar Hill off West Belt Line Road, amid the towers for other Dallas-area FM and TV stations. KLUV broadcasts in the HD Radio hybrid format; 1950s and '60s oldies are heard on the station's HD2 sub-channel. The HD3 sub-channel formerly aired a classic album-oriented rock (AOR) format known as "KLUV Classic Trax", but has since been turned off. The K-LUV name on 98.7 was a holdover from an adult contemporary music format from the early 1980s. Even though the moniker is pronounced K-Love, the station's name pre-dates the national K-Love Radio Network, which carries a Contemporary Christian format. To avoid confusion, that network is not heard in Dallas-Fort Worth. History KROW and KLIF-FM In 1959, when the station was not yet on the air, it was given the call sign KOST, but that was never used. The station was then rebranded KROW and signed on in 1961 as a Top 40 station under the ownership of noted radio programmer Gordon McLendon. Two years later, the call sign changed to KLIF-FM as a simulcast of McLendon-owned AM 1190 KLIF (now KFXR). KNUS In July 1966, the station changed its call letters to KNUS and began an automated progressive rock/underground rock format, with live disc jockeys added in mid-1967. (McLendon had originally planned to provide an all-news format on the station, hence the NUS (pronounced like "news") call letters, but that never took place.) When McLendon sold his AM Top 40 flagship station KLIF to Fairchild Industries in 1972, he offered the company KNUS as well, but Fairchild declined. As part of the sale, McLendon agreed not to operate any AM station within a 150-mile radius of Dallas. Since the agreement did not forbid him to operate an FM station, McLendon continued to own and program KNUS. By 1971, the station had morphed into a rock-based Top 40 station, which played hit music without teen-oriented "bubblegum" songs. (The station's initial promotion to plug the new Top 40 format had a disc jockey positioned at the top of a flagpole at McLendon's Gemini Drive-In Movie Theatre. The pole had