sold outside the government controlled retail chain Systembolaget. Krönleins had a best seller with a medium strong beer called Three Hearts Middle Beer. Structural changes were made in the beer industry, which also affected Halmstad's two breweries. The competitor Östra Bryggeriet was bought by Krönleins in 1979. The same year Krönleins also stopped producing their own malt. Hans Krönlein was the head of the company until 1991 when his two sons Carl and Tage took over. Hans remains as head of the board. Before Hans Krönlein handed over the business he developed a beer that won first prize in the Brewing Industry International Awards 1990 for Lager type beer. The beer was called Crocodile Export Lager and was a success in the Swedish market. Krönleins today The Krönlein family has had total ownership over the company since the 1920s. The Krönleins have a long and strong brewing tradition of six generations of brewers. This tradition gives Krönleins a unique position in the Swedish brewing industry today. Not only do the Krönleins savor that tradition but also think ahead and use new technology to communicate with the market. Krönleins has been on Internet with a homepage of their own since Nov 1995. Products The company produces a range of beers, ciders, spirits, soft drinks and water. They specialise in adding flavourings to vodka, beer, cider, etc. The cider brand is Halmstad which is produced in approx 10 different flavours including Wildberry, Dry Lime and Apple. The main soft drinks brand name is Three Hearts, a brand name which is also used for a range of beers and some bottled water. The main brand name for the water is Aqua Cristall. Beer In addition to the Three Hearts brand the company produces: Borg Viking Beer Crocodile IKEA Öl Ljus Lager IKEA Öl Mörk Lager K's Blåa K's Gröna Kaltenberg Kaltenberg Oktoberfest King Lion Kiss Destroyer König Ludwig Dunkel Liten Ljus Lager Skåne Guld Stockholm Fine Festival Beer Weihenstephan Weissbier Spirits Znaps Black Jack Vodka Znaps Lemon Lime Vodka Znaps Vanilla Vodka Znaps Blackcurrant Vodka Znaps Blackthorn Vodka Znaps Elder Vodka Znaps Roses Vodka Znaps Wild Strawberry Vodka Znaps Apple Vodka Hart Brothers Blended Whisky Hart Brothers The Macallan 12 years Whisky Export Today Krönleins is exporting to many countries; they are also well represented in Germany's big beer market. Krönleins now exports Stockholm Fine Festival (also known as: Stockholm Premium Lager) to