went against its standard practice of using a professional announcer for play-by-play by promoting Summerall and partnering him with Brookshier. The two former NFL players became arguably U.S. television's most popular sports broadcasting team for the remainder of the decade. Describing the pair's on-air rapport, Summerall said, "With Brookie, it was more of a conversation, like two guys in a saloon." Besides many regular-season and playoff contests, most of which involved the Dallas Cowboys who were the National Football Conference's most dominant franchise at the time, the duo called Super Bowls X, XII, and XIV. Brookshier also worked pre- and post-game shows for four other Super Bowls. He and Summerall also appeared as themselves in the 1977 motion picture Black Sunday, which was partially filmed at Super Bowl X. In 1976, Brookshier and Summerall called a heavyweight title fight between Muhammad Ali and Jean Pierre Coopman live in prime time from Puerto Rico on Friday, February 20. Brent Musburger and Phyllis George of The NFL Today co-hosted the telecast that night. Meanwhile, Don Dunphy supplied some commentary between rounds. A month earlier, CBS assigned Summerall and Brookshier to announce a Ken Norton bout against Pedro Lovell, a mere eight days before they called Super Bowl X. Retired Oakland Raiders head coach John Madden joined CBS as a color analyst in ; when he was paired with Summerall on the primary broadcast team in , Brookshier switched to calling play-by-play. Controversy Brookshier became the subject of controversy because of a remark he made in during an NFL broadcast of an Eagles–Saints game on December 11. After a program note for an upcoming telecast of an NCAA men's basketball game between defending national champion North Carolina State and Louisville, Brookshier said that the Louisville players had "a collective I.Q. of about forty, but they can play basketball." Given a chance to walk back the statement by partner Charlie Waters, Brookshier doubled down, saying "it's the truth." This resulted in Neal Pilson, then president of CBS Sports, apologizing to Louisville school officials and later suspending Brookshier for the last weekend of the NFL regular Louisville's athletic director, Bill Olsen, felt that the remark was racist, since Louisville's starting five were all African American. Brookshier later apologized, calling his remark "stupid" and "dumb", but was angered over CBS's reaction, saying "I'm not about to be judged on one comment." He added, "I've done a