even the number of unique users of mobile phones had reached half the planet when the ITU reported that the subscriber number was to reach 4.6 billion users which means 3.8 billion activated mobile phones in use, and 3.4 billion unique users of mobile phones. Mobile Internet data connections are following the growth of mobile phone connections albeit at a lower rate. In 2009 Yankee Group reported that 29% of all mobile phone users globally were accessing browser-based internet content on their phones. According to the BBC, there are now (2010) over 5 billion mobile phone users in the world. According to Statista there were 1.57 billion smartphone owners in 2014, 2.32 billion in 2017 (now) and 2.87 billion are predicted in 2020. Many users in Europe and the United States are already users of the fixed internet when they first try the same experience on a mobile phone. Meanwhile, in other parts of the world, such as India, their first usage of the internet is on a mobile phone. Growth is fastest in parts of the world where the personal computer (PC) is not the first user experience of the internet. India, South Africa, Indonesia, and Saudi Arabia are seeing the fastest growth in mobile internet usage. To a great extent, this is due to the rapid adoption of mobile phones themselves. For example, the Morgan Stanley report states that the highest mobile phone adoption growth in 2006 was in Pakistan and India. The widespread deployment of Web-enabled mobile devices (such as phones) make them a target of choice for content creators. Understanding their strengths and their limitations, and using technologies that fit these conditions are key to create success mobile-friendly Web content. Mobile internet has also been adopted in West Africa China has 155 million mobile internet users as of June 2009. Top-level domain The .mobi sponsored top-level domain was launched specifically for the mobile Internet by a consortium of companies including Google, Microsoft, Nokia, Samsung, and Vodafone. By forcing sites to comply with mobile web standards, .mobi tries to ensure visitors a consistent and optimized experience on their mobile device. However, this domain has been criticized by several big names, including Tim Berners-Lee of the W3C, who claims that it breaks the device independence of the web: It is fundamentally useful to be able to quote the URI for some information and then look up that URI