WFXB (channel 43) is a television station licensed to Myrtle Beach, South Carolina, United States, serving the Grand Strand and Pee Dee regions of South Carolina as an affiliate of the Fox network. Owned by Bahakel Communications, the station maintains studios on Huger Street in Myrtle Beach, west of Myrtle Beach International Airport, with an advertising sales office on East Evans Street in Florence; its transmitter is located on Grices Ferry Court near US 76 east of Mullins. Established as a Christian independent station under the call sign WGSE in 1984, the station gradually became a more secular outlet; in 1996, it was sold and obtained the Fox affiliation for the market. In addition to Fox network programming, the station produces several local talk and news shows and airs additional news programming produced for it by local CBS affiliate WBTW. History Channel 43 began broadcasting as independent station WGSE, the first TV station in Myrtle Beach, on July 5, 1984. It was owned by Carolina Christian Broadcasting of Greenville, owner of WGGS-TV in that city. Its lineup consisted of religious programs, both national and regional (such as Niteline from WGGS), as well as family-friendly secular shows and content from the short-lived Prime of Life Network, targeting seniors. The station's early years were far from a financial success. In 1987, a cable channel switch moved WGSE to a higher position and resulted in a "crisis" for the station. It was entirely subsidized by money from WGGS-TV and bank loans; operations manager and news director Jim Rizutti admitted in 1988, "It would not be an overstatement to say we've lost our shirt down here." Beginning in 1991, the station slowly added more secular programs, as well as Charlotte Hornets basketball. WGSE became a charter WB affiliate on January 11, 1995. With viewership never supporting the station adequately, Carolina Christian Broadcasting sold WGSE to James McGregor Everett in 1996. Religious programming was cut back that fall from a third to 12 percent of channel 43's broadcast day, with some CCB-produced programming remaining as part of the sale agreement. Everett also pursued the Fox affiliation for the market. Two years prior, WWMB-TV channel 21, a new station licensed to Florence, had gone so far as to have a verbal agreement with the network, which instead opted to use WSFX-TV out of Wilmington, North Carolina (and owned by James Everett's father, Robinson O. Everett), to