as on Stargate is the Starcrossed spacecraft set, which stands in for several spaceships in the Stargate series, such as the Daedalus-class battlecruisers and the Prometheus. Music was composed by Timothy Williams. Hewlett wrote the script especially around those availabilities. This made it possible to produce the film with a budget of $120,000 total to film and produce, mostly privately raised. Marketing The script was written with the Stargate audience in mind and pet lovers as a secondary audience. David Hewlett stated that he consciously wrote for certain audiences, as he had seen too many independent film makers fail who did not do so. Before contacting possible distributors, the producers of A Dog's Breakfast mapped out specific marketing strategies by visiting Stargate websites to learn about DVD sales, television viewers and convention attendance around the world. Inspired by The Long Tail, Hewlett started an internet marketing campaign by setting up a YouTube channel and his own producer blog for $8 a month to keep promotion costs down. Hewlett discussed marketing strategies with eager fans online. He called this Squirrel Marketing. Promoting the movie from a Stargate angle plus high YouTube sneak preview viewing numbers and a full theater for the test screening helped to convince Stargate's distributor MGM to make a deal with A Dog's Breakfast in November 2006. MGM in turn took advantage of Hewlett's grassroots support and wanted to make the movie into a test-run for direct-to-download releases. MGM officially announced the pick-up for worldwide television and home video rights on December 4, 2006. Releases David Hewlett and his production team did not consider a theatrical release for A Dog's Breakfast until they noticed its potential to generate interest and to enable fans to see the film. They arranged a first sneak preview at the Creation Stargate Convention in Los Angeles on November 16, 2006. Two further screenings took place in London on February 1, 2007, with the second one only being arranged after the first planned screening had unexpectedly sold out online within twenty minutes. A Dog's Breakfast was screened several times at the Cinequest San Jose Film Festival in early March 2007, and two screenings took place in the city of Vancouver on March 25, 2007. In the screening at the 2007 Stratford-Upon-Avon Film Festival on May 24 and 26, the film was awarded Best Feature Film, and David Hewlett won the award for Best Actor.