Blackmore, Big Jim Sullivan and Pete Townshend) spoke of the need for a particular kind of amplifier, with Townshend wanting something "bigger and louder", and Marshall saw the opportunity, founding Marshall Amplification in 1962, with Dudley Craven and Ken Bran as assistants. Using a Fender Bassman as a starting point, it took them six attempts to create an amp (the Marshall JTM 45) that Jim Marshall was happy with and it was Pete Townshend of The Who who dubbed it "the Marshall sound" that revolutionised music. As the company grew, Marshall expanded his products, and unveiled the Master Volume Marshall amps and the classic Marshall JCM800 split channel amps introduced in 1981. Soon after he started production, musicians including Jimi Hendrix, Eric Clapton and Jimmy Page were using his equipment. The "Marshall stack", a wall of black, vinyl-clad cabinets, one atop the other, was seen as the physical embodiment of rock's power, majesty and excess. A Marshall features in the famous amp scene in the 1984 mockumentary, This Is Spinal Tap, with guitarist Nigel Tufnel claiming his Marshall's volume knob went "one louder" to a unique setting of 11 on the dial. In response, Marshall set about producing models that could be cranked up to 20. Awards and honours In 1984 Marshall was awarded the "Queen's Award for Export", an honour bestowed by Queen Elizabeth II of the United Kingdom in recognition of Marshall Amplification's outstanding export achievement over a three-year period. In 1985, Marshall was invited to Hollywood to add his hand prints to the "Rock and Roll Walk of Fame". In 2003, Marshall received an OBE honour from Buckingham Palace for "services to the music industry and to charity". On 19 March 2009 he was given the Freedom of the Borough of Milton Keynes. Marshall was a member of the Grand Order of Water Rats. Charities and endowments Jim Marshall donated millions of pounds to the Royal National Orthopaedic Hospital in Stanmore, London, where he was treated for tuberculosis as a child. Marshall also supported a number of causes in his local community in Milton Keynes, such as Marshall Milton Keynes Athletic Club and Willen Hospice, while also being a supporter of the MK Dons football club. Marshalls were one of the earliest shirt sponsors for Milton Keynes Dons. Marshall was a member of the Grand Order of Water Rats, serving in office for the charitable entertainment fraternity.