on June 29, 2009) – subsequently relocated its operations from the Word of Life Center into KMSS's original studio facilities on Jewella Avenue (between Claiborne Avenue and Ninock Street) in western Shreveport. (The KWLB call letters are currently used by a radio station on 93.1 FM in Red Oak, Oklahoma.) Both KSHV and KMSS pooled programming inventories, with the former acquiring additional talk and reality shows as well as more recent and higher-profile classic sitcoms and drama series, and more recent syndicated film packages to complement channel 33's offerings. Many higher-rated syndicated shows (including sitcoms and cartoons) continued to air on or were sold directly to KMSS, but some programs were shared by both stations, with some of the stronger programs in channel 33's inventory being added to KSHV's schedule. Affiliations with UPN and The WB On August 28, 1995, KSHV-TV became an affiliate of the fledgling United Paramount Network (UPN), assuming the local affiliation rights from CBS affiliate KSLA (channel 12), which had carried UPN's Monday and Tuesday prime time programming during the overnight hours since the network debuted on January 16, by way of network parent Viacom's ownership of KSLA at that time. Once it affiliated with UPN, KSHV began to fill the 7:00 to 9:00 p.m. time slot with feature films and some first-run syndicated programs; in addition, the station added more secular programs to its schedule, but quickly phased out most of its religious programs. (UPN would begin expanding to additional nights between March 1996 and October 1998, when it began programming a five-night-a-week schedule through the extension of its offerings to Thursday and Friday nights.) On July 7, 1997, KSHV became a secondary affiliate of The WB, allowing viewers throughout the Ark-La-Tex who did not have a cable or satellite subscription to watch that network's programs for the first time. (Dating to the network's January 1995 launch, The WB had been available locally on Time Warner Cable in Shreveport [which had its franchise rights acquired by Comcast in 2006], Cox Communications in Bossier City [which had its franchise rights acquired by Suddenlink Communications in 2006], and other local cable and satellite providers through the superstation feed of Chicago affiliate WGN-TV [now conventional basic cable channel NewsNation].) With this, WB network programming was initially carried on a two-hour delay from 9:00 to 11:00 p.m., immediately following UPN's prime time schedule (which aired in pattern from 7:00