League Two, signing a one-year contract on 30 June 2009. Upon this move, he realised that he "needed to knuckle down and get on the football ladder now, because this could be my last opportunity". He scored twice on his second debut for Hereford, the first from a long-range shot in the 39th minute and the second a 90th-minute equaliser, as they drew 2–2 away to Morecambe on 8 August 2009. Pugh finished 2009–10 as Hereford's top scorer with 13 goals in 46 appearances. His goals were credited with helping stabilise Hereford, as they finished in 16th place in League Two. He left Hereford at the end of the season after rejecting a new two-year contract. AFC Bournemouth 2010–2013 Pugh signed for newly promoted League One club AFC Bournemouth on 4 June 2010 on a three-year contract, for a compensation fee. The fee of £100,000, which was decided by a tribunal, was described as "quite excessive" by Bournemouth vice-chairman Jeff Mostyn. Pugh made his debut on 7 August 2010 in a 1–0 away defeat to Charlton Athletic, and his first goal of 2010–11 came after heading in a Liam Feeney cross in a 5–1 home win over Peterborough United on 14 August. He was praised for a "virtuoso performance" by the Bournemouth Daily Echo. Pugh had a strong start to his Bournemouth career, and was leading the club's goalscoring charts with six goals by mid-October 2010. Bournemouth qualified for the League One play-offs with a sixth-place finish, and Pugh played in both legs of their semi-final with Huddersfield. They were eliminated after a 4–2 defeat on penalties, having drawn 4–4 on aggregate over the two legs. Pugh was Bournemouth's top scorer in 2010–11, with 13 goals from 47 appearances. Pugh was one of Bournemouth's most consistent players as they made an indifferent start to 2011–12, having scored 4 goals from 11 appearances by mid-September 2011. Bournemouth opened contract talks with him in December 2011, and he opted to bide his time over the offer of a new three-and-a-half-year deal to concentrate on his playing performances. Pugh finished 2011–12 as Bournemouth's top scorer for the second season running, with 12 goals from 49 appearances, while they finished in 11th place in League One. He was voted the Bournemouth Daily Echo Supporters' Player of the Year; this newspaper described him as "a rare shining light during an up-and-down campaign". He decided not