tour) to earn Official World Golf Ranking (OWGR) points in a bid to avoid a drop in rankings. Endorsements McIlroy has been cited as the most exciting young prospect in golf and as having the potential to become one of the highest earners in sports in terms of endorsements. In 2013 SportsPro rated him the third-most marketable athlete in the world (after Neymar and Lionel Messi). In January 2013 he signed a large endorsement deal with Nike, with wide speculation on its terms. Initial rumours of a 10-year/$250 million accord ratcheted down to a more likely $100 million deal of an undetermined length. In 2017, McIlroy signed a 10-year, $200 million contract extension with Nike for apparel only after Nike exited the golf equipment business, allowing him to additionally sign a 10-year, $100 million equipment deal with TaylorMade to use their clubs, ball, and bag. McIlroy was an ambassador for Jumeirah group from 2007 to 2012. McIlroy is the namesake for EA Sports' video game Rory McIlroy PGA Tour, replacing Tiger Woods, who had been the previous namesake for the series from 1998 to 2013. EA (Electronic Arts) transitioned from Tiger Woods to Rory McIlroy after he became the world's number one golfer in 2015. Personal life McIlroy was raised Roman Catholic and has self-identified as Irish, Northern Irish and British. He carries a British passport, although he usually is reluctant to discuss his nationality at length. In June 2014, McIlroy declared that he would represent Ireland (if he qualified) at the 2016 Olympic Summer Games, where golf became an Olympic event for the first time since 1904. In 2012 he had expressed an interest in representing Great Britain as opposed to Ireland. However, in January 2013 he was considering playing for Britain or Ireland or not playing at all: "I just think being from where we're from, we're placed in a very difficult position. I feel Northern Irish and obviously being from Northern Ireland you have a connection to Ireland and a connection to the UK. If I could and there was a Northern Irish team I'd play for Northern Ireland. Play for one side or the other – or not play at all because I may upset too many people... Those are my three options I'm considering very carefully". He subsequently chose to represent Ireland in 2014. McIlroy lived near the village of Moneyreagh in County Down, about