The German Reed Entertainments were founded in 1855 and operated by Thomas German Reed (1817–1888) together with his wife, Priscilla German Reed (née Horton) (1818–1895). At a time when the theatre in London was seen as a disreputable place, the German Reed family provided family-friendly entertainments for forty years, showing that respectable theatre could be popular. The entertainments were held at the intimate Royal Gallery of Illustration, Lower Regent Street, and later at St. George's Hall, Langham Place, in London. Thomas and Priscilla German Reed usually appeared in them, together with a small group of players. They engaged talented newcomers, such as Frederic Clay, W. S. Gilbert and Arthur Law, as well as established writers such as F. C. Burnand, to create many of the entertainments. Thomas German Reed composed the music for many of the entertainments himself. The German Reed theatrical revolution This form of entertainment consisted of musical plays "of a refined nature". During the early Victorian era, visiting the theatre was considered distasteful to the respectable public. Shakespeare and classic British plays were presented, but the London stage became dominated by risque farces, burlesques and bad adaptations of French operettas. Jessie Bond wrote, The German Reed Entertainments became the first respectable venue for dramatic amusement to which the public could safely bring their children, presenting gentle, intelligent, comic musical entertainment. Their example showed that respectable theatre could be popular and encouraged successors such as Gilbert and Sullivan. Forty years of entertainments Early years In 1855, the first performance of "Miss P. Horton's Illustrative Gatherings," took place at St. Martin's Hall, with Thomas playing the piano. Mrs. Reed had been a popular performer of operetta, Shakespeare and other theatre pieces since the 1830s. The Reeds' entertainments consisted, at first, of character sketches and songs by the Reeds. In 1856, the entertainments moved to the more intimate Gallery of Illustration. These eventually became "Mr. and Mrs. German Reeds Entertainments". They called the establishment, euphemistically, the "Gallery of Illustration," rather than a theatre, the actors were "entertainers", and the pieces were called "entertainments" or "illustrations", eschewing the words "play", "extravaganza", "melodrama" or "burlesque". Reed himself composed the music for many of these pieces and often appeared in them, along with Mrs. German Reed. There was nothing else like this establishment in London, and the Gallery rapidly achieved popularity. The Gallery was an intimate 500-seat theatre. The accompaniment consisted of piano