Bottom Dollar Food was an American soft-discount grocery chain. It was a subsidiary of Delhaize America, the U.S. division of international food retailer Delhaize Group. Its headquarters was in Salisbury, North Carolina. Bottom Dollar Food sold an assortment of both private brands and national brands at low prices. To curtail costs, the grocer offered customers the option to buy bags to sack their groceries, and also used alternative display and stocking techniques, such as cut cases on shelves. History Bottom Dollar was created by parent Delhaize America at the same time as the upscale chain Bloom in 2004. The first Bottom Dollar Food opened in High Point, North Carolina, on September 21, 2005, and eventually there were around 30 stores in North Carolina, Virginia and Maryland before the expansion into other states in 2010. Beginning in October 2010 in King of Prussia, PA, Bottom Dollar Food opened 19 stores in the Delaware Valley and Lehigh Valley areas. The first store in Philadelphia was opened on April 15, 2011. Some industry analysts believed those markets were already overstored with discount competitors such as Aldi, PriceRite and Save-A-Lot. A Philadelphia area competitor was quoted as saying “It’s always challenging to be the last guy to get in the game, but unlike the other limited assortment discounters already in the market, Bottom Dollar really didn’t present itself as a deep discounter. I believe its mix of private label products with significant branded offerings sent a confusing message to shoppers. Were they trying to become a price-driven operator with decent but not great retails, or a small supermarket with good prices? Their message never seemed to connect.” In January 2012, Delhaize announced that it would close six and convert 22 others of the original southern Bottom Dollar stores to Food Lion supermarkets as part of a restructuring; the Bloom brand was also retired. The restructuring resulted in the Bottom Dollar name disappearing outside of Pennsylvania and New Jersey. In late February 2012, Bottom Dollar expanded into Pittsburgh and Youngstown, Ohio, neither of which have the parent Food Lion chain and are dominated by Giant Eagle. In these markets, Bottom Dollar also competed with various SuperValu-supplied stores (including low-price Save-A-Lot), Aldi, and Walmart. In spring 2013, in order to cut costs, Bottom Dollar started to require a quarter to use a shopping cart. When the quarter was inserted, the cart would be unlocked from the