was the sponsor of the highest title of the NASCAR series, known as the Winston Cup Series. R. J. Reynolds ended Winston's association with the series in 2003. The series is now known as the NASCAR Cup Series. Drag Racing From 1975 to 2001, Winston was also the sponsor of the NHRA drag racing series, which is currently sponsored by Camping World. Superbike World Championship Winston sponsored the Ten Kate Racing team in 2005 and 2006. In countries where tobacco advertising was prohibited, the acronym "WinWin" was used instead. Football/Soccer Winston was a sponsor of the 1982 FIFA World Cup. Formula 1 In 1998 and 1999 they were lanced as the main donator for the Williams F1-Team. Controversy Winston and The Flintstones In 1960, Winston was one of the original sponsors of The Flintstones up until 1962. In the commercials, Flintstones characters Fred Flintstone and Barney Rubble were seen promoting Winston, and every episode ended with Fred lighting a Winston for his wife Wilma while singing the product's jingle. By the third season, however, the show's ads became more oriented towards children and Winston was replaced by Welch's. Winston and targeting of African Americans In the 1970s, Winston specifically targeted the Afro-American minority, similar to what Kool and Newport did during the time. After World War II had ended, American tobacco companies started to explore new markets to maintain their prosperity. The growth in urban migration and the growing incomes of African Americans (called at the time the "emerging Negro market") gave the tobacco companies what was sometimes called an "export market at home". Additionally, a new kind of media started to appear after the war when several glossy monthly magazines including Negro Digest (1942, renamed Black World), Ebony (1945) and Negro Achievements (1947, renamed Sepia) began to be published. These relatively expensively produced magazines were far more attractive to the tobacco advertisers than the cheap "Negro" daily newspapers of the pre-war era, with glossy pages and a far wider national distribution. The magazines meant for a purely African-American audience also meant that advertisers could produce adverts aimed at and featuring African Americans away from the eyes of white consumers. David Goerlitz and the Winston Man Between 1982 and 1988, David Goerlitz was the "Winston Man", appearing in 42 billboard advertisements – more than the Marlboro man. In 1988, he publicly denounced the tobacco industry and joined the emerging anti-smoking