well as produced by Pat Aulton. Lead singer Alison McCallum laid down the foundation track at ATA Studios, Sydney. The chorus comprising a "Who's Who" of Australian entertainment and sport personalities, including Tony Barber, Barry Crocker, Lynette Curran, Chuck Faulkner, Jimmy Hannan, Brian Henderson, Col Joye, Graham Kennedy, Dawn Lake, Bobby Limb, Little Pattie, Bert Newton, Terry Norris, Hazel Phillips, Judy Stone, Maggie Tabberer, Jack Thompson, Jacki Weaver, Kevin Sanders, Ade and Rob Dames, among others, was recorded one day in early spring at either the Hordern Pavilion or Supreme Sound in Sydney's Paddington with Joye conducting. The TV spot mainly shows McCallum and the other singers performing the song, intercut are pictures from Whitlam's private photo collection. As well as reaching its target demographic—loosely speaking, women and young people—, "the ad reached a far wider and probably quite unexpected segment of the electorate." Launch The It's Time campaign was first launched in Blacktown, New South Wales in 1972. According to Whitlam himself, Blacktown was chosen because it "represented – symbolised even – the new outer suburbs of Sydney, Melbourne and Brisbane where we were building a new constituency. It typified all the urban policy failures of the time, through lack of planning and misallocation of resources at both Federal and State government level."<ref>[http://bancroft.uws.edu.au:20018/logicrouter/servlet/LogicRouter?PAGE=object&OUTPUTXSL=object.xsl&pm_RC=REPOWPMDB&pm_OI=7109&pm_GT=Y&pm_IAC=Y&api_1=GET_OBJECT_XML&num_result=0 Speech at Blacktown Expo Opening, 16 September 1993] The launch at Blacktown is generally seen as the beginning of the end for the Liberal Party led by William McMahon.</ref> The speech that Whitlam delivered to the audience in the Blacktown Civic Centre was written for the Labor Party by Graham Freudenberg, the advisor and speech writer to several successive Labor governments. Themes and policies The campaign concentrated heavily on the mistakes made by the prime minister of the day, William McMahon, with a special focus given to the areas of the national economy, health care, city planning and the Vietnam War, as well as Whitlam's ideas for governmental reform. Economic policy Whitlam put forward an economic plan as part of his It's Time speech that advocated strong, productive relationships between the public, industry and employees. He contended that only if strong economic growth was maintained, would policies in other areas be feasible. A restoration of genuine full employment along with a projected 6-7% growth of industry were predicted. He argued that his government need not increase taxation to achieve its goals. Health care reforms The Labor