in their community, rejected the idea, and in turn the zoning board did the same. After being rejected in Denver, Von Frellick approached Englewood in an attempt to buy a park spanning more than to build his mall. The park sat directly opposite the Englewood City Hall and the Englewood Public Library. The zoning board accepted his proposal. The newly purchased area was rectangular in that it was longer east/west than it was north/south. Von Frellick would not let the area restrict the mall's size, so he designed it with an unorthodox shape. Viewed from above, the mall had the shape of the letter "M". Each leg of the "M" shape would have a code name. On the second floor, the western wing of the mall was named Rose Mall, and the eastern wing was named Gold Mall. On the bottom floor, the corridors were Shamrock Mall and Sunflower Mall, respectively. The original plans called for a structure with a one block cylindrical center court, four anchors, and surrounded in parking garages. As the plan was eventually refined, the "M" shape remained, although minor changes were made to other components. During the design process, Sunflower Mall became Cinder Alley. Von Frellick's original name for the creation was "Cinderella City," which Englewood city officials did not support. After months of debating, the name, a combination of Von Frellick's original idea, and ideas from the community, was officially "New Englewood: The Cinderella City." The name was shortened to "Cinderella City" just months after its opening. Construction of the structure was difficult due to the sheer size of the project, but was also complicated by the fact that the land was a landfill prior to being a park. The landfill deteriorated the soil, and installing the massive concrete pillars was a daunting task because the soil was so far eroded, causing severe settlement. On March 7, 1968, the mall officially opened. However, the east anchor, along with adjacent stores and corridors, was still under construction. Pedestrian and vehicular traffic was routed around these areas. Dedication and official opening of the mall was marked by Von Frellick's wife turning on the fountain in the center court. Over 20,000 people attended the first grand opening. A few weeks later, after the east end of the mall was finished, a second grand opening was held to officially dedicate the rest of the stores. 1970s Through the