in Japan, a concept that also calls us to express gratitude, to respect and to avoid wastage." See also Affluenza Anti-consumerism Bal tashchit Conspicuous consumption Freeganism Frugality Mottainai Grandma "Mottai Night Land", a Kyary Pamyu Pamyu song which has Mottai nai in the title Muda, mura and muri, three types of waste in lean manufacturing Planned obsolescence Simple living References Citations Works cited External links Mottainai Campaign official site Mottainai Movement in Brazil Value (ethics) Social philosophy Japanese philosophy Japanese business terms Japanese words and phrases Resource economics Waste management concepts Words and phrases with no direct English translation Environmentalism in Japan