Academy to recognize excellence in European cinematic achievements. The awards are given in over ten categories, of which the most important is the Film of the year. They are restricted to European cinema and European producers, directors, and actors. The Ryder Cup golf competition is a biennial event, originally between a British and an American team, but since 1979 admitting continental European players to form a "Team Europe". The flag of Europe was used to represent "Team Europe" since 1991, but reportedly most European participants preferred to use their own national flags. There have also been attempts to use popular culture for the propagation of "identification with the EU" on the behalf of the EU itself. These attempts have proven controversial. In 1997, the European Commission distributed a comic strip titled The Raspberry Ice Cream War, aimed at children in schools. The EU office in London declined to distribute this in the UK, due to an expected unsympathetic reception for such views. Captain Euro, a cartoon character superhero mascot of Europe, was developed in the 1990s by branding strategist Nicolas De Santis to support the launch of the Euro currency. In 2014, London branding think tank, Gold Mercury International, launched the Brand EU Centre, with the purpose of solving Europe's identity crisis and creating a strong brand of Europe. There have been proposals to create a European Olympic Team, which would break with the existing organisation through National Olympic Committees. In 2007, European Commission President Romano Prodi suggested that EU teams should carry the European flag, alongside the national flag, at the 2008 Summer Olympics – a proposal which angered eurosceptics. According to Eurobarometer surveys, only 5% of respondents think that a European Olympic team would make them feel more of a 'European citizen'. Perception The Eurobarometer surveys show that European and national identities tend to add rather than rule themselves out. In 2009, 3 French out of 5 felt French and European, a feeling that dominated in every socio-political group except the National Front supporters. Yet this tendency is not geographically homogeneous: 63% of Britons favoured their sole nationalities (which has been one of the main explanations of the Brexit vote), against 27% Luxembourgian. The 2012 Eurobarometer survey reported that 49% of those surveyed described the EU member states as "close" in terms of "shared values" (down from 54% in 2008), 42% described them as "different" (up from 34%