years. Well into the 1980s, when nearly every other local television news broadcast began with the latest news, KOLN began its newscasts with the weather report as a service to its mostly rural audience. A. James Ebel, KOLN's general manager from 1954 to 1985, began this practice not long after he arrived, saying years later, "The first thing I learned when I arrived here in 1954 is that the weather is the No. 1 story in Nebraska." Mel Mains served as KOLN's main news anchor for 34 years, from 1961 to 1995. Chief meteorologist Ken Siemek has been at the station since 1981. KOLN/KGIN is one of the few television stations in the United States with a husband/wife anchor team, Jon Vanderford and Taryn Vanderford, who serve as anchors for the station's 4 p.m. newscast. They also host, along with morning meteorologist Brad Anderson, Pure Nebraska, a rural lifestyle show airing weekdays at 9 a.m. On September 15, 2007, KOLN/KGIN became the first and only station in the Lincoln–Hastings–Kearney market to broadcast weekend morning newscasts from 7–8 a.m. (The time was later changed to 6:30 a.m.-7:30 a.m. to accommodate Pure Nebraska'''s weekend show on Sundays at 7:30 a.m.) The weekend morning newscasts were later canceled. On June 15, 2009, KOLN/KGIN became the first commercial station in Nebraska to broadcast local news in a widescreen format. Then on August 10, 2009, KOLN/KGIN took it one step further to become the first station in Nebraska to launch local news in high definition. With the change came new graphics and a new website www.1011now.com. On September 13, 2010, KOLN/KGIN debuted the market's first 4 p.m. newscast with 10/11 First at Four. KOLN/KGIN also produces nightly newscasts, My News at 9, formerly Nebraska Central News & 10/11 Central Nebraska News, targeting all of the viewing area and featuring weather forecasts for both eastern (Lincoln) and central (Grand Island/Hastings/Kearney) Nebraska, which airs at 9 p.m. on KSNB's digital subcarrier and KOLN/KGIN's digital subcarrier. My News at 9 only airs on weekdays at 9 p.m. It is produced and aired in high definition. In June 2014, the MyNetworkTV and MeTV programming was moved to a second subchannel of KSNB, with KSNB's main channel and the KOLN/KGIN subchannels now airing the programming previously seen on KHAS-TV; this includes NBC programming and KHAS-TV's separate Hastings-based news operation, giving Lincoln its first-ever NBC affiliate. With the purchase of KNOP-TV,