debate on the feasibility and desirability of a "pan-European identity" or "European identity" has taken place in parallel to this process of political integration. A possible future "European identity" is seen at best as one aspect of a "multifaceted identity" still involving national or regional loyalties. Two authors writing in 1998 concluded that "In the short term, it seems that the influence of this project [of European integration] will only influence European identity in certain limited niches and in a very modest way. It is doubtful if this will do to ensure a smooth process of ongoing European integration and successfully address the challenges of the multicultural European societies." Even at that time, the development of a common European identity was viewed as rather a by-product than the main goal of the European integration process, even though it was actively promoted by both EU bodies and non-governmental initiatives, such as the Directorate-General for Education and Culture of the European Commission. With the rise of EU-scepticism and opposition to continued European integration by the early 2010s, the feasibility and desirability of such a "European identity" has been called into question. History Pan-Europeanism, as it emerged in the wake of World War I, derived a sense of European identity from the idea of a shared history, which was taken to be the source of a set of fundamental "European values". Typically, the "common history" includes a combination of Ancient Greece and Ancient Rome; the feudalism of the Middle Ages; the Hanseatic League, the Renaissance; the Age of Enlightenment; 19th-century liberalism and different forms of socialism, Christianity and secularism; colonialism; and the World Wars. The oldest European unification movement is the Paneuropean Union, which was founded in 1923 with the publishment of Richard von Coudenhove-Kalergi's book Paneuropa. He also became its first president (1926–1972), followed by Otto von Habsburg (1973–2004) and Alain Terrenoire (from 2004). The movement initiated and supported the "integration process" pursued after World War II, which eventually led to the formation of the European Union. Notable "Paneuropeans" include Konrad Adenauer, Robert Schuman and Alcide De Gasperi. Identity factors It has been for long a matter of discussions to know whether or not this feeling of belonging was shared by a majority of Europeans, geographically speaking, and the strength of this feeling. There are discussions as well about the question of the objective factors or "Europeanness". An approach underlines how, for