its abbreviation. At the same time, it also announced that it had surpassed Post to become the third largest producer of cereals in the United States. MOM Brands purchased the CoCo Wheats brand from Denny and Kim Fuller on June 30, 2012, while the rest of the company assets except the factory building were sold to Gilster-Mary Lee, a major competitor. The Fullers had become the fourth generation to own and operate Little Crow in 1983. October 11, 2013, MOM Brands announced a reduction in force that would affect approximately 100 employees. Voluntary separations were taken until October 18 and resulted in 35 people applying, but not all were approved. Remaining employees were notified beginning October 25, with 88 employees affected. On January 27, 2015, Post Holdings announced that it was purchasing MOM Brands for $1.15 billion ($1.05 billion cash and 2.5 million shares of Post Holdings stock). The sale was completed on May 4, 2015. Production of cold cereal continued in the Northfield plant. As of February 2017, Post is continuing the Malt-o-Meal brand. Hot cereals Malt-O-Meal Chocolate Malt-O-Meal Oat Fit Coco Wheats Maple & Brown Sugar Malt-O-Meal Creamy Hot Wheat Malt-O-Meal Cold cereals Apple Zings Berry Colossal Crunch Blueberry Muffin Tops Cinnamon Toasters Chocolate Marshmallow Mateys Chocolatey Chip Cookie Bites Cocoa Dyno-Bites Coco Roos Colossal Crunch Cookies and Cream Corn Bursts Corn Flakes Crispy Rice Frosted Mini-Spooners Frosted Flakes Fruity Dyno-Bites Fruity Stars Golden Puffs Cinnamon Golden Puffs Honey and Oat Blenders Honey Buzzers Honey Graham Squares Honey Nut Scooters Marshmallow Mateys Peanut Butter Cups Peanut Butter Colossal Crunch Puffed Rice Puffed Wheat Raisin Bran Scooters S'Mores Cereal Tootie Fruities Other brands As listed on Malt-O-Meal's site. Most are available regionally or through specific chains. All listed mention their use of natural ingredients, reduced packaging, and/or renewable energy Sally's Cereals (hot and cold varieties sold in Canada Safeway, Wal-mart and Superstores stores) Three Sisters cereal (hot and cold varieties, sold only at Whole Foods stores) Mom's Best Naturals (hot and cold varieties) Bear River Valley (cold varieties only) I Love Oats (hot varieties only) Better Oats (hot varieties only) (most sub-brands available in multiple flavors) Oat Revolution Oat Revolution Thick & Hearty Abundance Good 'N Hearty Lavish mmm... Muffins Oat Fit Oat Heads Raw Pure & Simple Mom's Best Naturals Hearty Traditions (hot varieties only) Naturally Nora (hot varieties only) Additional brands: Millville Cub Foods Diamond Crystal Fastco