to a wider range of consumer tastes. Products such as No Name gourmet barbecue sauce, Dijon mustard, escargot and imported jams from France appeared on Loblaw shelves. In late 1983, "President’s Blend gourmet coffee", in the familiar black and yellow packaging, made its debut and sales proved so strong that the decision was made to create a separate, premium line of products called "President's Choice". Beyond gourmet items, there were also those of a more unusual, albeit still practical, nature such as the No Name raccoon-proof garbage pail, with steel handles that clamped to the sides of the container. But most No Name items continued to be everyday products, with the brand promoted as "a sensible solution to rising prices." By the end of the decade there were more than 1,800 No Name products available. By the mid-1980s, No Name had become the best selling brand in the country – a somewhat ironic development, considering the generic, non-branded nature of the product line, promoted as an economical alternative to the national brands. Additionally, No Name had achieved such prominence in spite of being available only in Loblaw owned stores. Media reports attributed much of that success to Dave Nichol and his marketing efforts. "Under Nichol's supervision, the country's No Name products have become the largest-selling national brand in Canada, one of the few countries in the world where generic brands compete with well-known names", wrote Maclean's magazine. But according to Nichol, the big name brands were also vulnerable: I happened to come along at a time when the national brands had prostituted the quality of their products. It is so easy to produce products that are superior to almost every national brand. In the 1980s, No Name diverged from its original plain packaging as red lettering and various product illustrations were added. Meanwhile, a 1987 segment of the CTV Television Network show Live It Up! took the position that the line’s product packaging wasn't doing enough to adequately distinguish relatively harmless cooking sprays from more dangerous cleaning products. During that same program, a Loblaw executive presented the company’s solution – a No Name spray canister with a red cap to indicate potentially harmful contents. In the 1990s, photography was increasingly incorporated as No Name packaging became more elaborate and less distinguishable from national brand products. Additional formats were also introduced, such as "No Name Club Pack" and promoted as "No