Broadcasting for $27 million, while KSHV was to be sold to a female-controlled company, Denton, Texas-based Rocky Creek Communications (owned by Shirley Green), for $2.1 million. However, on June 6, 2014, Nexstar announced that it would instead sell KMSS-TV to a new minority-owned company, Houston-based Marshall Broadcasting Group (founded by Pluria Marshall, Jr.) for $58.5 million, an agreement that was among the company's first television station acquisitions, along with the concurrent acquisitions of Fox affiliates KPEJ-TV in Midland, Texas and KLJB/Davenport, Iowa. Subsequently, on August 5, Rocky Creek withdrew its application to acquire KSHV. Nexstar operates KMSS and KSHV under shared services agreements, forming a virtual triopoly with KTAL, leaving Shreveport's six major commercial stations under the control of just three broadcasting companies (the Wray family owns KTBS-TV, while KSLA is owned by Gray Television). The sale of ComCorp to Nexstar, as well as that of KMSS to Marshall and a concurring acquisition of the time brokerage agreement with KSHV, received FCC approval on December 4, 2014, and was completed on January 1, 2015. On July 1, 2015, KSHV dropped its "My45" branding and changed its branding to "V45", following in line with the branding efforts of other Nexstar-owned MyNetworkTV stations since the early 2010s that were de-emphasizing their promotional connections to that service beyond carrying its programming. On June 15, 2016, Nexstar announced that it had entered into an agreement with Katz Broadcasting to affiliate 81 stations owned and/or operated by the group—including KTAL-TV, and SSA partner KSHV-TV—with one or more of Katz's four digital multicast networks, Escape (now Court TV Mystery), Laff, Grit and Bounce TV. As part of the agreement, on September 1 of that year, KSHV-TV launched a digital subchannel on virtual channel 45.2 to serve as an affiliate of Escape. On February 1, 2018, KSHV launched a digital subchannel on virtual channel 45.3 to serve as an affiliate of Ion Television under an expansion of an existing affiliation agreement with Ion Media Networks that Nexstar inherited through its 2016 purchase of Media General. Also on that date, KSHV launched a digital subchannel on virtual channel 45.4 to serve as an affiliate of Quest through an affiliation agreement that Nexstar reached with the Tegna-owned network. On July 6, 2021, Nexstar exercised its option to acquire KSHV-TV outright. The transaction was completed on October 1. Newscasts For the first 22 years of the station's existence, KSHV-TV had