broke Tamara McKinney's American record of 18 World Cup victories when she won the super-G at Tarvisio in February. Her nine World Cup wins also set an American single-season record, surpassing Phil Mahre's total of eight in 1982. At the 2009 World Championships in Val-d'Isère, France, Vonn won her first world championship and became the first American woman to win the world super-G title. In the super combined event, she won the downhill portion and had appeared to have finished second in the event with a strong slalom performance, but was disqualified for splitting a gate. Three days later she won the gold in the downhill. During early 2009, she appeared in Alka-Seltzer television commercials in the United States as support for the United States Ski Team. During the summer of 2009, Vonn switched her equipment sponsor and supplier to Head skis, after previously racing her entire career on Rossignol skis. In October 2009, Vonn was awarded the Skieur d'Or Award by members of the International Association of Ski Journalists for her performances during the previous season. In December 2009, Vonn sustained a bruised arm after a crash during the opening run of the World Cup giant slalom. She continued racing as there was no fracture that would prevent her return and run at the Olympic Games in Vancouver. Despite skiing with her arm in a brace due to the injury, Vonn won three straight races (two downhills and a super-G) in Haus im Ennstal, Austria, from January 8–10, 2010. The wins raised her to second among American skiers on the all-time career list for World Cup wins with 28, passing Phil Mahre and trailing only Bode Miller. On January 14, 2010, Lindsey Vonn was named Colorado Athlete of the Year for 2009. With her victory in a super-G just prior to the 2010 Winter Olympics, she clinched her second straight super-G discipline title with two races still to go. Vonn ended up also winning the overall title, as well as the discipline titles in downhill, super-G and combined, and by winning the last super-G of the season, she boosted her overall World Cup victory total to 33, surpassing Bode Miller for the most World Cup victories by an American. The third consecutive overall World Cup title also equals Phil Mahre's American record and makes Vonn the third woman to achieve it, behind Petra Kronberger with 3 straight and Annemarie