product. Over the years, the Indian and Punjab governments have been working towards promotion of Phulkari embroidery, by organizing special training programs, fairs, and exhibitions. Since most of the women artisans creating Phulkari are in the unorganized sector or work through middlemen, they do not make much money compared to an actual selling price of their product. To overcome this, Punjab Small Industries and Export Corporation (PSIEC) formed women self-help groups and cooperatives to sell directly and make more profits. Their products retail at PHULKARI- Punjab Government Emporiums in New Delhi, Chandigarh, Patiala, Kolktata, and Amritsar. The Patiala Handicraft Workshop Cooperative Industrial Society Ltd (Society for Rural Women Empowerment) founded a Phulkari cluster in 1997. 880 Phulkari artisans are now part of the cluster and over 10,000 women have been trained in Phulkari embroidery. There are several non-profits in Punjab that promote Phulkari to empower women by providing a source of livelihood. The Nabha Foundation launched the Phulkari Traditional Craft Program in 2007 to "empower the marginalized rural woman, generate sustainable home based employment." The Phulkari Makers of Bassi Pathana is a financially independent self-group which evolved from the vocational training initiatives at Mehar Baba Charitable Trust in 2009. Artisan markets like Dilli Haat in New Delhi feature stalls by India several National Award winners like Mrs. Lajwanti Devi from Patiala who was awarded the Rashtrapati Award in 1995 for her embroidery. Phulkari products can also be found at occasional bazaars at Dastkar, at Diwali melas, at the Lota Shop at the National Crafts Museum in New Delhi, the Punjab Handloom Emporium in Ludhiana, and in some private chains like 1469. Garg (2017) in her study of the prevalence of the Phulkari craft in Punjab (India) notes that there are various units set up in Patiala district where mainly women reported that they have been carrying on the work set up by their mothers and grandmothers. The respondents also stated that Phulkari work was particularly carried out after the arrival of refugees in Patiala after 1947 from West Punjab. Some modern fashion designers are incorporating this embroidery into their designs, and its use has spread beyond traditional salwar kameez and dupatta to accessories like jackets, handbags, cushion covers, table-mats, shoes, slipper, juttis, and children's clothes. Phulkaris are now sold online on popular retail and fashion websites and apps and can be found in the homes of Punjabis as well as