happy about the future of the NHL." During his tenure, Collins has led many new programming and technology initiatives, including the Winter Classic and Stadium Series outdoor games, which have played to sold-out football and baseball stadiums across the country, popular collaborations with HBO around all-access "24/7" series, the launch of the popular GameCenter LIVE streaming game subscription product and the introduction and launch of the NHL Network to 50 million U.S. homes. In conjunction with the NHL Players Association, Collins led the development of and negotiations for the "World Cup of Hockey" to be played in Toronto in September 2016 with participation from 15 international federations. In September 2015, the NHL and Adidas, Fanatics and Outer Stuff announced a new $1B consumer products model designed to better and more directly serve NHL fans. Prior to joining the NHL, Collins spent 15 years with the National Football League. As Senior Vice President of Marketing and Sales for the NFL, Collins led all marketing, programming, sponsorship, and advertising sales functions and was a key member of the team that launched the NFL Network. He negotiated billions of dollars of marketing and advertising deals, including a landmark, 10-year, $1.2 billion league-wide deal with PepsiCo. Early career Collins was president and chief executive officer of the Cleveland Browns from 2004 to 2006. Starting in 2002 with the inauguration of the "NFL Kickoff" celebration at Times Square, he steered the NFL's focus toward big events, ultimately increasing NFL sponsorships by $1.9 billion, and doubled annual corporate sponsorship revenues to more than $200 million in 14 months. He also presided over the Super Bowl XXXVI halftime show featuring U2. These successes led to Advertising Age naming him one of America's top 50 marketers in 2003. Collins began his career in professional sports with NFL Films, where he helped introduce programming such as HBO's Hard Knocks and Inside the NFL. Collins later teamed up with HBO Sports and its 24/7 reality franchise to develop "24/7 Penguins/Capitals: Road to the NHL Winter Classic," which won a Sports Emmy Award for "Outstanding Edited Sports Special" in May 2011. The program is now repeated annually for every Winter Classic. Notable deals Coors In February 2011, Collins negotiated a sponsorship deal for Coors to become the official beer of the NHL -- MillerCoors in the United States and MolsonCoors in Canada. Worth $375 million over seven years, The New York