five-year expansion towards a nightly prime time schedule. Until Fox began airing prime time programs on all seven nights of the week in January 1993, KMSS continued to air a movie at 7:00 p.m. on nights when the network did not offer any programming. (It is one of two television stations in the market, alongside KSLA, that has retained the same network affiliation, and the only station not to be affiliated with any other network.) For its first four years as a Fox affiliate, KMSS-TV—which, in compliance with Fox's stricter branding requirements, began identifying as "KMSS Fox 33" in on-air verbiage in 1989 and within its logo in 1991—served as a default Fox station for the Tyler–Longview market. This status continued until April 1, 1991, when the Tyler-Longview market gained over-the-air access to Fox programming when present-day sister station, KLMG-TV—which concurrently changed its call letters to KFXK-TV—disaffiliated from CBS and switched to Fox (CBS would not regain an affiliate in the Tyler/Longview market until 2004, when KYTX switched its affiliation from NBC—through its previous status as a semi-satellite of Longview-based affiliate KETK-TV—to CBS). On May 1, 1987, Media South announced it would sell KMSS-TV to Austin, Texas-based Southwest Multimedia Corp. (owned by Billy Goldberg and Lester Kamin) for $7 million; the sale received FCC approval on June 24. After Fox began offering programming on a nightly basis (with the addition of programming on Tuesday and Wednesday evenings) in January 1993, KMSS became less reliant on movies during the period, due to the growing cable television industry impacting the ability of broadcast stations to acquire film content; channel 33 relegated its movie presentations to weekend afternoons (except on days when Fox offered sports programming) and late nights. It would also rely on the network's Fox Kids block for its children's programming inventory, resulting in many syndicated children's programs that KMSS had aired to occupy portions of the weekday daytime and Saturday morning time periods being relegated to early morning time slots as well as around the morning and afternoon network blocks. On April 15, 1993, Southwest Multimedia (under debtor-in-possession entity SWMM-Shreveport Corp.) filed an FCC application seeking to transfer 525 shares in KMSS-TV common stock to Arthur Lanham and Mitchell A. Levy at $1 per share, which would expand Lanham and Levy's interest to encompass 1,050 shares (of 52%) in station common stock; the application was dismissed on June 4. In