Jamie's School Dinners is a four-episode documentary series that was broadcast on Channel 4 in the United Kingdom from 23 February to 16 March 2005. The series was recorded from Spring to Winter of 2004 and featured British celebrity chef Jamie Oliver attempting to improve the quality and nutritional value of school dinners at Kidbrooke School in the Royal Borough of Greenwich. Oliver's experience on the series led to a broader national campaign called Feed Me Better, aimed at improving school dinners throughout Britain. Kidbrooke School At Kidbrooke, Oliver first encountered the school's seemingly fearsome head dinner lady, Nora Sands. Although the two clashed frequently over matters from kitchen technique to workload, Nora eventually became Jamie's most ardent supporter throughout the series and the campaign. Oliver had his work cut out for him: firstly, the daily budget for school dinners was a mere 37 pence per child. Secondly, the students at the school were so used to eating processed junk food (such as deep fried meat products and chips) that Oliver faced a student rebellion when he banned junk food from the school. Thirdly, Oliver's unconventional ingredients and meal ideas startled the dinner ladies, increased their workload dramatically, and exceeded the allocated budget. Boot camp After a disastrous start at Kidbrooke, with students refusing to eat and dinner ladies threatening to resign due to overwork, Oliver organised a "boot camp" for dinner ladies in the borough, roping in the catering division of the British Army to demonstrate how to cook large amounts of food quickly and efficiently. County Durham Statistically, the English county of Durham had the highest rate of health problems among school children in the country. Oliver visited a primary school in Peterlee, and realised that part of the problem with getting children to eat healthier food was the food they were eating at home. He visited a young boy's family and convinced them to try a healthier home-cooked menu for a week. Return to London Returning to Greenwich, Oliver faced a student boycott of his new menu. He produced an education kit, and recruited children to work in the kitchen, demonstrating to them exactly what went into chicken nuggets, and teaching them to identify vegetables. As the campaign gathered momentum, gaining increasing public support, Oliver approached members of the government, to campaign for increased funding for ingredients and staff wages in school canteens. Results of the show