rural life is from watching Dr. Quinn, Medicine Woman. Keith compares the Moon Calf Collective to watching The Brady Bunch. Veronica uses the word "Yahtzee!" as an expression of excitement. Veronica references Gone With The Wind when she says, "As God is my witness, I'll never take cold showers again!", a play on Scarlett O'Hara's proclamation, "As God is my witness, I'll never be hungry again!" Music The following music can be heard in the episode: "Make a Deal with the City" by East River Pipe "Oh! Sweet Nuthin" by The Velvet Underground (sung around the campfire at the Moon Calf Collective) "(You Gotta Walk) Don't Look Back" by Peter Tosh and Mick Jagger "Have a Nice Day" by Stereophonics "Famous Lover" by The Fire Marshals of Bethlehem Production Beginning with this episode, Sydney Tamiia Poitier, who portrayed Mallory Dent, is no longer credited in the opening credits. In addition, Jason Dohring, who plays Logan Echolls, does not appear in "Drinking the Kool-Aid." The scars shown on actor Enrico Colantoni's face during the episode actually existed due to the actor playing ice hockey in real life. The episode's title refers to the phrase, "Drinking the Kool-Aid", which refers to uncritical obedience. The phrase has its origins in the 1978 Jonestown deaths, which killed 909 followers, many of whom were children, of the Peoples Temple cult, headed by Jim Jones. These followers, urged on by Jones, who termed it "revolutionary suicide," killed themselves knowingly by drinking Flavor Aid laced with cyanide, although most of these followers did so under threat of worse violence or because they believed they had no choice. Reception Ratings In its original broadcast, the episode received 2.40 million viewers, ranking 101 of 108 in the weekly rankings and marking a significant drop in viewers. Reviews In a positive review, Rowan Kaiser of The A.V. Club wrote that "In tonight's episode, we get a cult, which is a TV staple of evil ever since the 1990s…Of course, here on Veronica Mars, the twist is that, like Meg, the happy cult is exactly what it appears to be." Television Without Pity gave the episode a "B". However, some reviews were not so positive. Price Peterson, writing for TV.com, wrote in his verdict that "I was pretty uncomfortable with this episode's unsettling pro-cult stance." But the reviewer also stated that "[he] appreciated the unexpected twist." BuzzFeed ranked the episode third-to-last