WHHL (104.1 FM "HOT 104-1") is an urban contemporary radio station serving the Greater St. Louis area. The station is owned by Audacy, Inc. WHHL broadcasts with an ERP of 50 kW and is licensed to Hazelwood, Missouri, a suburb of St. Louis. Its transmitter is located in St. Louis, just outside Forest Park, and operates from offices and studios in Downtown St. Louis. History 1978-1994: Country The station signed on in 1978 as WJBM-FM, airing a full service country format targeting the more Northern areas of the St. Louis metropolitan area, as well as the Metro East area, with its city of license being Jerseyville. The station's transmitter at the time was located north of the city (near Jerseyville), which was a partial hindrance to any chance for success in the market for the next 2 decades, despite later moving to a tower on Douglas Road in Florissant, Missouri. They began targeting St. Louis in September 1985 as country music station WKKX ("Kix 104 FM"), and owned by Shelly Davis' Gateway Radio Partners. Zimmer Broadcasting bought the station out of bankruptcy in July 1991. 1994-1997: Top 40 On January 20, 1994, WKKX would swap frequencies with Top 40/CHR-formatted WKBQ-FM, with WKKX moving to 106.5 FM, and WKBQ-FM moving to 104.1 FM, and rebranding as "Q104". (WKBQ's simulcast on 1380 AM would continue with the swap.) WKBQ-FM was also the FM home for St. Louis morning team “Steve & DC” after one of the most significant stories/controversies in St. Louis radio history in the summer of 1993. The popular duo announced on January 6, 1994 that they would return on January 20 to “Q104” at a downtown press conference carried live on television stations KTVI (ch. 2), KMOV (ch. 4), KSDK (ch. 5) and KDNL (ch. 30). Reporters from all major newspapers and magazines presented as well. Emmis Communications bought the station in November 1996, for $42.5 million. 1997-1998: Modern AC On January 24, 1997, the Top 40/CHR format was dropped for Modern AC as WALC, "Alice 104.1". 1998-2000: Active Rock On June 25, 1998, at 3 p.m., WALC flipped to active rock as "Extreme Radio 104.1" and the WXTM-FM call letters (which were both adopted July 15, 1998). WXTM was the original St. Louis affiliate of The Howard Stern Show. 2000-2004: 80s Hits On September 24, 2000, at 2 p.m., after playing "Fade to Black" by Metallica, and after