stores and concessions around the UK and in Hong Kong, China, and Taiwan. In June 2009, Gieves & Hawkes began a new partnership with British Formula One team Brawn GP, providing the team with their official attire, a grey, single-breasted, two-button, mohair suit, white shirt, and distinctive team-coloured tie. The Savile Row flagship store was renovated in 2011 and transformed into a menswear emporium, which includes concessions for Carreducker (bespoke shoemaker). In October 2011, Gieves & Hawkes sponsored the Scott-Amundsen Centenary Race conducted by six serving soldiers of the British Army, with all proceeds going to the Royal British Legion. Collaborations 2010 - Sponsored Formula 1 team Mercedes GP Petronas and created a Mercedes capsule collection of personal tailoring and accessories. 2011 - British shoes and accessories house Harrys of London has launched a collection of exclusive footwear as part of a collaboration with bespoke tailoring house Gieves & Hawkes. Since November 2012 - Joined Pennies and allowed customers to donate to charity when paying for goods by card across its UK stores. November 2019 - British watch distributor Zeon launched a new collection as part of the partnership, the first edition was only available to buy at 1 Savile Row. November 2019 - Luxury leather goods manufacturer Ettinger launched The Ettinger Accessories Room to showcase accessories and bags at 1 Savile Row. Royal warrants Gieves & Hawkes have a strong history of service to the military and to the British royal family. Hawkes & Co. were granted their first Royal Warrant in 1809, during the reign of King George III. Gieves & Hawkes held a warrant by appointment to King Charles III when he was Prince of Wales. The company previously held warrants by appointment to Queen Elizabeth II and Prince Philip, Duke of Edinburgh. Timeline 1732 - Number One Savile Row constructed as town house of the Fairfax family. 1760 - Thomas Hawkes comes to London, and is employed as a journeyman (a runner) for Mr Moy, a velvet cap-maker on Swallow Street. Heavy drinking Moy leaves the socially aware Hawkes to cultivate his royal clientele. 1771 - With Moy dead, Hawkes sets up a hatter and tailor shop in Brewer Street. His top client was King George III, who later ordered several thousand scarlet uniforms for the British army, and his son the Prince Regent (the future George IV). 1793 - Hawkes has established his expanded shop