Animal Outlook, formerly known as Compassion Over Killing (COK), is a nonprofit animal advocacy organization based in Washington, D.C.. It is headed since May 2021 by Executive Director Cheryl Leahy, who succeeded Erica Meier. Formed in 1995, as a high school club, their primary campaigns are to advocate against factory farming and promote vegan eating. While the group welcomes those who are interested in animal welfare who eat meat, it encourages a transition to a plant-based diet. Activities and campaigns Animal Outlook's activities and campaigns include: Organizing and hosting of DC VegFest. Organizing and promotion of VegWeek. Distribution of pro-veg materials. Outreach and campaigns advocating for restaurants and companies to include vegan food. Creation and distribution of pro-vegetarian commercials on television. Writing letters and op-eds to local newspapers. As of 2016, Animal Outlook has completed its eighth annual VegWeek. VegWeek is an international campaign in which people make a pledge to eat a plant-based diet for one week. In 2016, more than 5,400 people took the 7-Day VegPledge. Participants of VegWeek campaigns have included federal, state, and local representatives, athletes and celebrities, and community members. Campaign successes The organization has since launched successful campaigns urging Morningstar Farms, Boca, and LightLife to use fewer eggs in their products. Animal Outlook launched a campaign for Dunkin' Donuts to stock soy milk in its shops, which the company did in certain regions. At the 2009 Taking Action for Animals conference hosted by the Humane Society of the United States, Erica Meier introduced Animal Outlook's follow-up campaign to urge Dunkin' Donuts to remove animal products from its donuts. A successful campaign, in which Animal Outlook supporters sent messages asking for vegan options at WeLoveSubway.com, helped lead to menu items including a black bean patty and the Malibu Garden sandwich, being added by Subway—the world's largest restaurant chain. More than 1,000 Subway locations now offer these options. Tim Horton's—Canada's largest coffee chain, with more than 4,500 locations—added soy milk at participating locations, following a campaign by Animal Outlook. Animal Outlook teamed up with journalist and TV personality Jane Velez-Mitchell to launch a petition asking Starbucks to add vegan food options to its menu, in light of the positive steps the coffee chain has already taken by offering soy and coconut milks. In response to the many messages received, Starbucks has told Animal Outlook, "We are in the testing stages for several new products that would