meet the crop standards and criteria detailed above. In February 2008, Ethical Corporation called Rainforest Alliance certification a “rigorous, independently verified scheme”. As of 2019, more than 5,000 companies buy or sell products from Rainforest Alliance Certified farms, and the Rainforest Alliance Certified seal can be seen in more than 100 countries. As of June 2015, 13.6 percent of the world’s cocoa and 15.1 percent of tea comes from Rainforest Alliance Certified farms. , 5.7 percent of the world's coffee comes from Rainforest Alliance Certified farms. Sustainable tourism The Rainforest Alliance was a pioneer in third-party sustainable tourism recognition, working with hotels, inbound and outbound tour operators, and other tourism businesses to help them improve their environmental, social, and economic practices. As of October 1, 2018, Preferred by Nature assumed management of the Rainforest Alliance Sustainable Tourism Standards for Hotel and Lodging Services and Inbound Tour Operators. Currently, tourism businesses may use the Rainforest Alliance’s green frog seal when they achieve certification according to Preferred by Nature’s Sustainable Tourism Standard, recognized by the Global Sustainable Tourism Council. Rainforest Alliance 2020 Certification Program Rainforest Alliance certification has been extended in recent years to products such as pineapples, hazelnuts, coconut oil, orange juice, and vegetables, among others. The presence of the seal in these products has become an added value in the commercial arena. Especially for retail groups, the seal represents a differential that distinguishes and certifies that the crop in question has been produced in a sustainable way, meeting specific requirements. Voluntary certification programs such as this one aim to reward producers who make the effort to implement better agricultural practices so as to obtain the certification. However, in practice, the producers are not always retributed for their efforts. In order to obtain Rainforest Alliance certification, compliance with certain environmental, social, and economic criteria is required. Thus, farms that want to qualify for certification regularly undergo compliance auditing. The compliance requirements are included in the organization's certification program, which was updated with new sustainability requirements in June 2020. The new program, named the Sustainable Agriculture Standard, includes new features with respect to the previous one and demands more in environmental, social, and economic terms. In addition, the Sustainable Agriculture Standard is composed of two main elements: farm requirements and supply chain requirements. The Sustainable Agriculture Standard features innovation in the following areas: climate-smart agriculture, deforestation, conserving biodiversity, assessments, shared responsibility, human