photographer Hans Lux, before opening his own studio in 1973. Becoming well known in his native country, he joined the Stern magazine family along with photographers Helmut Newton, Guy Bourdin and Hans Feurer. Career Photography In 1989, Linda Evangelista, Naomi Campbell, Tatjana Patitz, Cindy Crawford, and Christy Turlington, all young, little-known models, were photographed together for the first time by Lindbergh for the January 1990 British Vogue cover. It's been said that this photoshoot launched the era of the supermodel. The cover inspired singer George Michael to features the models in the video for his song "Freedom! '90." Two years after Lindbergh's 1989 British Vogue cover shoot, Italian fashion designer Gianni Versace cast the same group of models—who by then were rapidly approaching supermodel status, if they hadn't already reached it—in Versace's Fall/Winter 1991 fashion show. In a 2008 interview with art historian Charlotte Cotton, Lindbergh explained: Using black-and-white photography was really important to creating the supermodel. Every time I tried to shoot them in colour, because their beauty was close to perfection, it ended up looking like a bad cosmetics advert. With black and white, you can really see who they are. It toned down the commercial interpretation that colour gives. What's so striking about black and white is how it really helps a sense of reality to come through. Lindbergh's first book was 10 Women, which came out in 1996; as of 2008, more than 100,000 copies have sold. Images of Women, released in 1997 as Lindbergh's first comprehensive monograph, presented a milestone survey of portrait-oriented photographs that Lindbergh had taken over the previous ten years. He twice photographed the Pirelli calendar, in 1996 and 2002. The latter, which used actresses instead of models for the first time, was shot on the backlot of Paramount Studios, and was described by art critic Germaine Greer as "Pirelli's most challenging calendar yet". Lindbergh was the first photographer in the 50-year history of the Pirelli calendar to be invited to photograph it for a third time, for its 2017 edition. Lindbergh collaborated on two complete issues of Vogue photographed by him and his assistant, Jethro Gaines of J.Gaines Studio, one celebrating Vogue Germany's 30th anniversary in October 2009, and the other for Vogue Spain in December 2010. The result of his collaboration over the years with Azzedine Alaïa is reflected in the book of photographs dedicated to the Tunisian designer with