director Kent Osborne), and were hosted by Tom Kenny in character as Patchy the Pirate, the president of the fictional SpongeBob SquarePants fan club. "The Sponge Who Could Fly" was released on a VHS tape of the same name on March 4, 2003. "The Sponge Who Could Fly" was released on the DVD compilation titled SpongeBob SquarePants: Lost at Sea also on March 4, 2003. The episode was also included in the SpongeBob SquarePants: The Complete 3rd Season DVD on September 27, 2005. On September 22, 2009, "The Sponge Who Could Fly" was released on the SpongeBob SquarePants: The First 100 Episodes DVD, alongside all the episodes of seasons one through five. Marketing To promote the episode, Nickelodeon launched an on-air campaign called "SpongeBob's Lost Episode", which culminated with the premiere of "The Sponge Who Could Fly". Nickelodeon also partnered with Burger King to release a line of toys as a marketing tie-in to the event. The toy line consisted of eight figures, including SpongeBob Silly Squirter, Swing Time Patrick, Jellyfish Fields, Plankton Bubble Up, Squirt N' Whistle Squidward, Plush Shakin' SpongeBob, Karate Chop Sandy and Gravity Defying Gary. The promotion ran for five weeks, during which time one of the popular items on the "Big Kids" menu, Chicken Tender, came "in fun star and lightning bolt shapes." Craig Braasch, vice president of global advertising and promotions for the Burger King Corporation, said "These eight new, fun, seaworthy toys inside our Big Kids Meals provide hours of aquatic entertainment for our young customers." Each of the toys released included a "clue card" containing a SpongeBob SquarePants character riddle. By visiting Nickelodeon's website, the viewers could answer the riddle in order to win digital SpongeBob trading cards. They could also enter sweepstakes to win an at-home SpongeBob SquarePants party for 25 people were "The Sponge Who Could Fly" was viewed on the winner's new large-screen television. Pam Kaufman, senior vice president of marketing for Nickelodeon, said "We are proud of the relationship we have built with Burger King Corporation and excited that SpongeBob is returning for his second Burger King promotion. The promotion is sure to bring the young Burger King customers all the fun they have come to expect from Nickelodeon and SpongeBob SquarePants." Reception Upon its release, "The Sponge Who Could Fly" was viewed by over 7.6 million people. However, the episode received mixed reviews from critics. David Kronke