The Brighton Palace Pier, commonly known as Brighton Pier or the Palace Pier, is a Grade II* listed pleasure pier in Brighton, England, located in the city centre opposite the Old Steine. Established in 1899, it was the third pier to be constructed in Brighton after the Royal Suspension Chain Pier and the West Pier, but is now the only one still in operation. It is managed and operated by the Eclectic Bar Group. The Palace Pier was intended as a replacement for the Chain Pier, which collapsed in 1896 during construction of the new pier. It quickly became popular, and had become a frequently-visited theatre and entertainment venue by 1911. Aside from closures owing to war, it continued to hold regular entertainment up to the 1970s. The theatre was damaged in 1973 and following a buy-out was demolished in 1986, changing the pier's character from seaside entertainment to an amusement park, with various fairground rides and roller coasters. The pier remains popular with the public, with over four million visitors in 2016, and has been featured in many works of British culture, including the gangster thriller Brighton Rock, the comedy Carry On at Your Convenience and the Who's concept album and film Quadrophenia. Location The pier entrance is opposite the southern end of the Old Steine (the A23 to London) where it meets the Marine Parade and Grand Junction Road which run along the seafront. It is long and contains of planking. Because of the pier's length, repainting it takes three months every year. At night, it is illuminated by 67,000 bulbs. No. 14 and No. 27 buses run directly from Brighton railway station to the pier. History 1891–1970 The pier was designed and constructed by R. St George Moore. It was the third in Brighton, following the Royal Suspension Chain Pier in 1823 and the West Pier in 1866. The inaugural ceremony for laying of the first pile was held on 7 November 1891, overseen by Mayor Samuel Henry Soper. A condition to be met by its builders, in exchange for permission to build, was that the Chain Pier was to be demolished as it had fallen into a state of disrepair. In 1896, a storm destroyed the remains of the Chain Pier, which narrowly avoided colliding with the new pier during its collapse. Some of its remaining parts, including the toll houses, were re-used for the new