Esure Group plc (stylised as esure) is an Internet and telephone based insurance company based in Reigate, Surrey, England. It also has offices in Manchester and Glasgow. The company was listed on the London Stock Exchange until it was acquired by Bain Capital in December 2018. History Esure was founded in 2000 by businessman Peter Wood, who also launched the Direct Line insurance company for the Royal Bank of Scotland. Esure is also known for its high-profile commercials with Michael Winner, used from 2002 to 2005 and resuming in 2007. The adverts spawned the phrase, "Calm down dear, it's a commercial". On 21 November 2007, it was announced that Esure would replace E.ON as the sponsor of ITV National Weather bulletins. The two-year deal, rumoured to be worth £10 million, was negotiated by Carat Sponsorship and began on 1 January 2008. Lloyds Banking Group sold its 70% stake in Esure to Esure Group Holdings, led by Peter Wood on 11 February 2010. The share was valued at around £185 million. The company was listed on the London Stock Exchange in March 2013. On the 8 December 2014, Esure announced that it was acquiring the remaining 50% of shares in financial comparison website Gocompare.com having previously secured a non-controlling stake in the company. In November 2016 the company demerged Gocompare.com again. In August 2018 the company agreed to be acquired by Bain Capital. The takeover was sanctioned by the High Court in December 2018. In March 2020, Founder Sir Peter Wood stepped down as Chairman, and was replaced by Andy Haste. Operations Esure offers motor insurance, home insurance and travel insurance. The company focuses on lower risk customers, offering cheaper premiums for customers with a current no claims bonus for its car insurance products. Esure car insurance also incorporates the First Alternative brand which in the past offered quotes to higher risk customers as a separately authorised insurer but now sits as a small-scale sub-brand of Esure. Criticism and concerns Concerns were raised in 2013 about potential conflict of interest. Esure's Peter Wood donated tens of thousands to the Conservatives and Esure's initial public offering (IPO) of February 2013 highlighted that insurance-company-friendly legislation of 2012 offered Esure expansion potential. "Quite evidently, Esure itself thought it was benefitting from the changes under new laws, as did Peter Wood personally, who made some £198 Million from the flotation"; about a third of his