Internet Brands is a new media company based in El Segundo, California, United States, that operates online media, community, and e-commerce sites in vertical markets. The company also develops and licenses internet software and social media applications. Businesses WebMD and Medscape The company acquired its largest businesses, WebMD and Medscape in 2017, in a $2.8 billion transaction. In 2018, WebMD acquired Frontline Communications and Jobson. In 2019, WebMD acquired Aptus Health from Merck. In 2020, WebMD acquired: StayWell and Krames, also from Merck; and Germany based Coliquio. In 2021, WebMD acquired ADDitude and the Wellness Network. In 2022, WebMD acquired Mercury Health Care, a spinout of Healthgrades. Legal Division The company's legal division includes Avvo, Martindale Hubbell, and Nolo, which were collectively rebranded Martindale-Avvo in 2018. The company's Martindale Hubbell ownership originated in 2013 as a Joint Venture with LexisNexis, though the Martindale business traces its roots to 1868. Pulsepoint The company acquired Pulsepoint, a programmatic online ad tech company, in 2021. Dental Division Internet Brands and Henry Schein formed a joint venture in 2018, called Henry Schein One (HS1), contributing the dental software and internet businesses of both companies. In 2019, HS1 acquired Lighthouse 360. In 2020, HS1 acquired United Kingdom-based Dentally. In 2021, HS1 acquired Jarvis Analytics. Consumer Internet division As of its 2009 public filings, the consumer internet division owned and operated more than 95 websites in seven categories and attracted more than 62 million unique visitors per month, with 97% of the audience originating from organic, non-paid sources. The company's strategy is to focus on specific target audiences that tend to be attractive to advertisers. In 2016, the company acquired Fodor's travel, which was joined with other travel properties such as Wikitravel and FlyerTalk. On December 1, 2010, Internet Brands acquired AllLaw.com and AttorneyLocate.com, both founded by Arvind A. Raichur. In 2007, the company acquired Corvette Forum and in 2004, a Chevy Corvette enthusiast site. SEC filings indicate that approximately 70% of the company's revenues are derived from advertising from more than 40,000 accounts—most of them small and medium enterprises. The company's portfolio of websites include many with social media features: social network services, user generated content, blogs, wikis, and internet forums. History The company was founded in 1998 as CarsDirect.com, launched from the business incubator Idealab. The company invented a consumer-advocacy approach to selling cars "haggle-free" online, an approach it continues to employ. In 2000,