ecotourism industry may be a factor for creating taxonomic inflation. In the public perception, ecotourism may be about seeing species, and the number of unique species increases the perceived biodiversity and tourism value of an area. A correlation may exist between the taxonomic bias in biodiversity datasets and the charisma of terrestrial megafauna, with the more charismatic species being largely over-reported. However, reports that charismatic megafauna are more engaging to the public than other species have recently been questioned. See also Bambi effect References Further reading Conservation biology Wildlife