sister station KITS/San Francisco) was scheduled to premiere on March 29, 2018. The 103.7 frequency had previously aired a hot talk format as part of CBS Radio's former Free FM network. Kevin Klein Live controversy A promotional campaign for Kevin Klein Live featured social media posts containing the slogan "JUMP ... to a new morning show". One of the ads featured this caption on a photograph of the San Diego–Coronado Bridge. Listeners considered this ad to be insensitive, as the second-largest number of suicide deaths from bridge jumping in the U.S. have occurred on the bridge. The campaign resulted in calls for the Padres to cut their ties with Entercom. The team issued a statement the next day, condemning the ad as being "offensive, insensitive and completely unacceptable." The team said the expansion of Padres coverage was planned before the team learned the full extent of the format changes, and requested that Entercom apologize for Klein's behavior. Padres chairman Ron Fowler criticized 97.3's new format as being "almost shock jock radio" and contradictory to his opinion that baseball is "family entertainment." Fowler said the team would reevaluate its relationship with KEGY. The photographer of the bridge image also accused the station of having used it without permission. Klein issued a public apology for the ads, stating that "I know I've upset many people in America's Finest City, and this is something I regret. The comment was reprehensible and inexcusable. I've failed at making a good first impression, but I hope that you will give me another chance to provide entertainment and good-natured laughs when I go on the air on Thursday morning. Once again, I apologize to all the listeners and the city of San Diego." The program's premiere, meant to coincide with Opening Day, was cancelled, while a promotional party at a local sports bar was also axed by the venue. Neither Entercom or Klein made any public statements regarding the program or if it would premiere at all. Klien has since moved to KROQ in Los Angeles, first hosting afternoons with Ted Stryker before taking over the morning drive slot in 2021. Sports talk (2018-present) On April 11, 2018, Entercom announced that it would drop The Machine and its hot talk format, and would relaunch KEGY as a conventional sports talk station, 97.3 The Fan, at 5 a.m. the following day. Entercom San Diego market manager Bob Bolinger