the picture with BBC's Jaspreet Pandohar calling it a "misfire on a massive scale". CNN-IBN's Rajeev Masand considered it "contrived and fake", but was impressed by Kapoor's "affable charm" and wrote that "he’s got that star quality to him which is so rare to find." At the box office, Saawariya failed to earn profits. However, at the annual Filmfare Awards ceremony, Kapoor was awarded a Best Male Debut trophy. Despite the commercial failure of Saawariya, Kapoor was contracted by Yash Raj Films for a primary role in the Siddharth Anand-directed romantic comedy Bachna Ae Haseeno (2008). The film was his first commercial success, in which his role was that of a womaniser who is romantically involved with three women, played by Bipasha Basu, Minissha Lamba, and Deepika Padukone, at different stages of his life. Rachel Saltz of The New York Times expressed mixed views on his performance, but predicted that his "puppy-dog sweetness" would "serve him well as a Bollywood leading man". In 2009, Kapoor had three film releases. In Dharma Productions's Wake Up Sid, a coming of age film from director Ayan Mukerji, Kapoor portrayed Siddharth "Sid" Mehra, a rich, lazy teenager whose life undergoes a series of changes after interacting with an ambitious journalist (played by Konkana Sen Sharma). When Mukerji narrated the then-untitled script of the film to him, Kapoor came up with the title himself. The media expressed doubt on the film's financial prospect as it depicted a romantic relationship between a younger man and an older woman. It eventually emerged as a sleeper hit and garnered acclaim from the critics. Taran Adarsh of Bollywood Hungama reviewed that Kapoor's performance in the film proved that he was "amongst the best in the business today". Kapoor next starred opposite Katrina Kaif in Ajab Prem Ki Ghazab Kahani, a slapstick comedy from director Rajkumar Santoshi, that emerged as the fourth highest-grossing Bollywood film of 2009. Film critic Gaurav Malani praised Kapoor's flair for comedy, but criticised his "over-excited husky baritone". Kapoor's final release that year was the Shimit Amin-directed Rocket Singh: Salesman of the Year, a drama about a sardar who aspires to be a salesman. Film critic Mayank Shekhar praised the film and found Kapoor's performance to be "astonishingly sincere", but the film earned little at the box office. Kapoor later professed to being highly disappointed by the film's commercial failure. At the 55th Filmfare Awards, Kapoor