Price Rite is a chain of supermarkets found in Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, and Rhode Island. Based in Keasbey, New Jersey, Price Rite is owned by New Jersey-based Wakefern Food Corporation, the cooperative behind ShopRite Supermarkets, Dearborn Market, and The Fresh Grocer. Prior to 2014, Wakefern owned and operated all Price Rite stores. , there are 63 Price Rite stores currently operating; Wakefern itself corporately-owns and operates 60 stores outside of New Jersey, in which only 3 of those stores there are instead owned and operated by individual Wakefern members. Overview Similar to other limited-assortment chains, including Aldi and Save-A-Lot, Price Rite offers drastically fewer stock-keeping units (SKUs) than its sibling ShopRite stores, which are conventional supermarkets. Price Rite stores operate on the same principles as their competition; however, they are a bit bigger (averaging ) and concentrate on offering a larger “fresh food” selection. Price Rite also emphasizes the fact that its stores are American-owned, by incorporating the phrase "An American Company" into its trademark. This is presumably to highlight the fact that much of Price Rite's competition is owned by European Union-based entities (Aldi and Lidl are both German-owned). Due to the generic nature of the name "Price Rite", and the unfamiliarity with the brand outside the Northeast, Wakefern has also begun distributing Price Rite-branded merchandise, such as health-and-beauty, paper products, foodstuffs, and dairy products to other retail outlets, such as dollar stores, mom-and-pop pharmacies, and corner stores, along with other supermarkets such as Gristedes Operating Corp., which owns Gristedes Supermarkets in New York City. Due to Gristedes' partnership with Amazon, selected Price Rite-branded products also are available for sale on that website. Price Rite products are also the store brand for discount stores such as National Wholesale Liquidators. For most of the chain's existence, the Wakefern cooperative has been very careful not to cannibalize sales of its member-owned ShopRite stores by opening Price Rite stores in overlapping trade areas—thus, most Price Rite stores were opened in New England or Pennsylvania, outside ShopRite's core regions. In 2013, the co-operative announced that it would allow its members to operate their own Price Rite stores. Since then, new Price Rite stores have opened within a few miles of ShopRite supermarkets in places such as: Camden and Garfield, New Jersey. History Price Rite Marketplace Price Rite changed their logo and branding to "Price Rite Marketplace"