The Fortune at the Bottom of the PyramidStrategy+Business (2002). Prahalad, C.K "The Fortune at the Bottom of the Pyramid" (Wharton School Publishing, 2004) Prahalad, Deepa. The New Fortune at the Bottom of the Pyramid. Strategy+Business (2019). External links Making Bottom of the Pyramid Marketing Work Wdi.umich.edu Brinq.com Telecom use at the Bottom of the Pyramid in Emerging Asia Lirneasia.net Economic inequality Sustainable development