way to portray her media images throughout her career. Regarding her "Indie Kylie" phase, Minogue commented "I don't mind being labelled Indie Kylie, I've had so many labels, but labels are a bit silly because I'm so many things, we all are." The concept for the video was created by Romanhi after discovering several articles and magazines in the 1980s and early-mid 1990s of Minogue, along with his influence of the American film Usual Suspects, but Minogue was sceptical on the final result. In an interview with MTV Australia, Minogue revealed the video was based on her life as a celebrity, stating; Basically we were having a laugh at a lot of the different articles that were appearing at that time in different magazines and papers, and they were talking about 'Pop Kylie, Dance Kylie, Sex Kylie' and, you know, with every different release of a single they'd say 'What Kylie is it now?' and it was just becoming a joke. So he, Pedro, cunningly picked up on that and said we should make a video with all the different Kylies, which I was more happy about, because it was stating the obvious and having a laugh at the same time. Synopsis and reception The characters were Sex Kylie, Cute Kylie, Indie Kylie and Dance Kylie, characters which had contributed to Minogue's image throughout her career. Minogue commented that it took "longer than expected" because Romanhi wanted the outcome to be "precise". Although Minogue said that "Indie Kylie" was the winner of fight, she felt "Cute Kylie" represented herself more than the other three characters. The video opens with Sex Kylie singing and Cute Kylie pushes her. Indie Kylie appears and Dance kylie bumps her out of the way. Throughout the video, all four characters fight and cuss towards each other. The end finishes with Cute Kylie holding a baseball bat, declaring that she was the winner of all four of them. Despite the ending and Minogue commenting that Cute Kylie amused her the most in the video, Minogue said that Indie Kylie was the winner. The video received positive reviews, and won the Australian Video entry at the 1998 MTV Video Music Awards. Erika Brooks Adickman from Idolator said that "the tongue-in-cheek video had the pop icon acknowledging all the ways she had reinvented herself over the years". American website BuzzFeed hosted a poll for online viewers to vote