The slow movement (sometimes capitalised Slow movement or Slow Movement) advocates a cultural shift toward slowing down life's pace. It began with Carlo Petrini's protest against the opening of a McDonald's restaurant in Piazza di Spagna, Rome, in 1986 that sparked the creation of the slow food movement. Over time, this developed into a subculture in other areas, like the Cittaslow organisation for "slow cities". The "slow" epithet has subsequently been applied to a variety of activities and aspects of culture. Geir Berthelsen and his creation of The World Institute of Slowness presented a vision in 1999 for an entire "slow planet" and a need to teach the world the way of slowness. In Carl Honoré's 2004 book, In Praise of Slow, he describes the slow movement thus: Professor Guttorm Fløistad summarises the philosophy, stating: The slow movement is not organised and controlled by a single organisation. A fundamental characteristic of the slow movement is that it is propounded, and its momentum maintained, by individuals who constitute an expanding global community. Its popularity has grown considerably since the rise of slow food and Cittaslow in Europe, with slowness initiatives spreading worldwide. Slow Art and Slow Art Day Slow Art Day is a global art movement, which was founded by Phil Terry and officially launched in 2009. During one day in April each year, museums and art galleries across the world host events focused on intentionally experiencing art slowly through slow looking. The movement aims to help people to discover the joy of looking at art, typically through observing a painting or sculpture for 10–15 minutes, often followed by discussion. The Slow Art Day HQ team publishes an Annual Report each year on their website, which features a range of events hosted by art institutions. Ageing Slow ageing (or slow aging) is a scientifically backed and distinct approach to successful ageing, advocating a personal and wholly encompassing positive choice to the process of ageing. Established as part of the broader slow movement in the 1980s, as opposed to the interventionist-based and commercially backed medical anti-aging system, it involves personal ownership and non-medical intervention options in gaining potential natural life extension. Cinema Slow cinema is a cinematography style which derives from the art film genre and which consists in conveying a sense of calculated slowness to the viewer. Slow films often consist of a resistance to movement and emotion, a lack of