a variety of name brands at once to boast their affluence and display popular trends. Another component of "hypebeast culture" is the link to resellers. Resellers will purchase an upcoming trending sneaker to resell it at a higher asking price later. The resale market and hypebeasts can profit from brands by purchasing them for the trend rather than their cultural significance. Sneaker culture Sneakers have been a part of streetwear since the late 1970s. By the late 1980s, sneaker collecting had become a major part of the streetwear subculture, due in large part to the signature shoes of basketballer Michael Jordan. Another sneaker of streetwear has been the Nike Air Force 1, popularized in the hip hop, trap, and grime scenes. Although styles of shoes have changed, the link between sneaker culture and streetwear remains strong. The sneaker market is approximately valued at $85 billion USD in 2022 and is predicted to reach $120 billion by 2026. See also Athleisure Ready-to-wear Street style References 1990s fashion 2000s fashion 2010s fashion 2020s fashion Culture of Los Angeles Hip hop fashion Sneaker culture Street fashion