in 1928. Move to Zanesville At the end of 1929, with Cambridge providing insufficient advertising revenue to pay for radio station operations, Waller applied to the FRC to move WEBE from Cambridge to Zanesville, with new studio and transmitter facilities in that city. The FRC approved in March 1930, and on May 26, WEBE in Cambridge was replaced with WALR in Zanesville. The WALR call letters, a shortening of Waller's name, were suggested to him by his bookkeeper. WALR almost made a second move within several years of departing Cambridge for Zanesville. In November 1930, Waller filed to sell WALR to the Akron Broadcasting Company. That concern had been formed by Fred Ormsby to restore a second station to Akron, which had been reduced to one station when station WFJC left the air to make way for WGAR in Cleveland. The proposed Akron move was hotly contested; one man attempted to obtain a permanent injunction against any sale of the station. It also led to applications for new stations on the same frequency in Zanesville and in Cleveland, which were designated for hearing alongside WALR's license renewal and the proposed Akron sale and move in October 1931. In the meantime, the Cleveland Radio Broadcasting Company, which was to operate the station upon its move, took over operations of WALR in Zanesville, which Waller had been operating at a substantial loss; however, the Cleveland company lost nearly $5,000 in five months running the outlet. On December 31, 1931, the FRC denied permission for Waller to sell WALR. Instead, it was transferred to the WALR Broadcasting Corporation in 1932. In 1934, WALR was again the subject of a proposed relocation to another city in Ohio, this time Toledo. This was originally approved by the new Federal Communications Commission (FCC) without a hearing in September; under the proposed move plans, the local staff of WALR in Zanesville was not to be retained. However, WJIM in Lansing, Michigan, protested the decision; it feared interference to its operations from the relocated outlet, noted that WJIM and WALR at Toledo would be too close together to permit both stations to broadcast at night, and suggested that WALR be made daytime-only if it were allowed to relocate. The case became controversial because the backer of the WALR/Toledo move and holder of an option to purchase stock in WALR's ownership, the Community Broadcasting Company (which also had a