a dramatic increase in sales. However, as with many brands, the business was not uniformly managed, so there were differences in performance between countries. 1985–2000 RVI was acquired by Procter & Gamble in 1985. P&G greatly expanded Olay both in the line-up and internationally. Olay became P&G's 13th billion dollar brand in 2013. Since then, the range has been expanded to include a full range of hypoallergenic variants, cleansers and creams. The brand also includes soap, and body wash. Olay Cosmetics was launched in 1996 but discontinued in 2001. Name change In 1999, P&G decided to unify the brand under a global name. Thus, Oil of Ulan and Ulay became Olay on a worldwide basis, except in German-speaking regions and Italy, where it remained "Oil of Olaz". In the Netherlands and Belgium, it renamed to just "Olaz". 2000 to present In October 2000, Olay launched in the Philippines. In August 2007, Olay was launched in India. From 2010 to 2020, Oil of OLAZ was simply known as OLAZ in German-speaking countries. Slogan: "Olaz lässt Sie strahlen." (Lit.: "Olaz lets you shine.") Since 2020 OLAZ has also been marketed as OLAY in German-speaking countries. In 2019, Sarah Hyland partnered with Olay for a skin product campaign. Ingredients Olay uses many different ingredients in the production of their skin care line. The main ingredients used include retinyl propionate (vitamin A derivative), glycerin, niacinamide (vitamin B3), broad spectrum sunscreen, and amino peptides. Brand and industry awards In 2011, Olay ranked in 1st place among 50 of the industry leaders in Brand Finance's Top 50 Cosmetic Brands. A more recent report, dated 2021, has Olay maintaining its high position, ranking 19th in the Top 50. See also List of Procter & Gamble brands Masstige Advertisements In the early 1990's various women e.g. Bláthnaid Ní Chofaigh featured in adverts for it on television and magazines. References External links Official website Procter & Gamble brands History of cosmetics Products introduced in 1952 Skin care brands