music, it only made sense to turn to the foremost experts at CincyMusic.com to be the engine of that exploration" (Chris Williams Program Director, The Project 100.7 / 106.3) HD3: 102.3 The Beat WEBN-HD3 launched on December 18, 2014; the digital subchannel also began simulcasting over Cincinnati translator W272BY (102.3 FM). Branded "102.3 The Beat", WEBN-HD3 initially aired a classic hip-hop format promoted as "throwback hip hop and R&B". On March 7, 2016, the station shifted to a current-based mainstream urban format while keeping the "Beat" branding; this made it a direct competitor to WIZF 101.1. References External links 102.7 WEBN WEBN-HD2 The Project 100.7/106.3 WEBN-HD3 102.3 The Beat 1967 establishments in Ohio Mainstream rock radio stations in the United States IHeartMedia radio stations Radio stations established in 1967 EBN