its core direction from various elements of the overall slow movement and applying it to the concept, design and manufacturing of physical objects. It focuses on low production runs, the usage of craftspeople within the process and on-shore manufacturing. Proponents of this philosophy seek and collaborate with smaller, local supply and service partners. Slow goods practitioners must have those tenets baked into their business model, it must be the top driver in the procurement of sustainable materials and manufacturing techniques. The rationale for this local engagement facilitates the assurance of quality, the revitalisation of local manufacturing industries and reduces greatly the footprint related to the shipment of goods across regions of land and or water. Again, quality always supersedes quantity. The genesis of a product is becoming more of concern for consumers. Some companies have now woven this philosophy into their corporate structure. The source of a product and its parts has become increasingly more important. Physical goods affected by the slow movement represent much diversity, including architecture and building design. The slow movement is affecting the concept and planning stages of commercial buildings, chiefly LEED certified projects. This movement seeks to break current conventions of perpetuating the disposable nature of mass production. By using higher-quality materials and craftsmanship, items attain a longer lifespan that harkens back to manufacturing golden era of the past. Living Slow living is a lifestyle choice. Authors Beth Meredith and Eric Storm summarize slow living as follows: Marketing Slow marketing is a reaction to the perceived "always-on" nature of digital marketing. It emphasizes a customer-centric outlook, sustainability, and ethics. Slow marketing builds relationships with customers instead of encouraging immediate results, such as a limited time offer. Media Slow media and Slow television are movements aiming at sustainable and focused media production as well as media consumption. They formed in the context of a massive acceleration of news distribution ending in almost real-time digital media such as Twitter. Beginning in 2010, many local Slow Media initiatives formed in the USA and Europe (Germany, France, Italy) leading to a high attention in mass-media. Others experiment with a reduction of their daily media intake and log their efforts online ("slow media diet"). Medicine Slow medicine fosters taking time in developing a relationship between the practitioner and the patient, and in applying medical knowledge, technology and treatment to the specific and unique character of the patient in his or