ten percent, setting a precedent that led to other rate roll-backs. Roden also oversaw the move of the State Journal in 1909 from a three-story limestone building at 119 East Washington Ave. to a new fireproof brick building located on South Carroll Street. In 1911 Richard Lloyd Jones, an associate editor at the muckraking magazine Collier's, became interested in buying the paper from Wilder. U.S. Senator Robert M. La Follette Sr. encouraged this purchase to such a degree that he arranged for wealthy supporters of the progressive cause to lend Jones $85,000 of the $100,000 necessary to make the deal. Jones hired former State Journal reporter William T. Evjue as his managing editor. Jones ramped up the paper's already liberal views with hard-hitting, provocative editorials that attacked big business and brooked no compromise. Soon the State Journal was the leading progressive daily in Wisconsin. The paper made its first two endorsements of a Democrat for U.S. president (Woodrow Wilson, in 1912 and 1916), endorsing only four other Democrats for that office in its history. Under Jones the State Journal also became a steady advocate for Prohibition. By 1913 the paper's circulation had increased but the paper was on the verge of bankruptcy. Jones called back Evjue from his honeymoon to take on the job of business manager. Within ten days he'd reduced a payroll of $2,200 a week to $1,300 by cutting staff. The paper also sought loans from wealthy progressives. New readers and advertisers were added with the help of a beefed up Sunday edition that included color comics, a pink sports section and a magazine supplement. Eventually circulation doubled. World War I As Congress debated entering World War I, Jones changed the paper's stance from one of pacifism to "preparedness." Jones quickly soured on Sen. La Follette's stand against the war. He used the paper to viciously attack his former friend and hero in scathing editorials that accused him of being disloyal and a pro-German agent. La Follette responded by suing Jones and the State Journal for libel. Jones was later forced to recant these accusations during the subsequent trial in 1919. Editor Evjue could no longer tolerate the personal attacks on the senator's character, and in September 1917 he resigned. Three months later he founded the Capital Times, which became the State Journal'''s main competition for the next nine decades. As World War I raged on, Jones