, stylized as ROYCE', is a Japanese chocolate manufacturing company. The company is best known for its "nama chocolate", a form of ganache made with melted cacao and fresh cream, and dusted with fine cocoa powder. History Royce' was established in July 1983, with a total capital of ¥10.0 million. Royce's first head office building was located in Hokkaidō, about 500 miles north of Tokyo. By November of that year, Royce' began to produce their first chocolates. The company's first two years saw rather slow growth as it integrated into the Japanese economy. In September 1985, Royce's capital had increased to ¥30.5 million, and it introduced their first mass produced chocolate, a chocolate bar. In September 1989, Royce' was finally able to add a chocolate molding line, allowing the company to further compete with other market brands. It was not until the 1990s that Royce' would become a significant player in the Asian candy industry. The company introduced their Pure Chocolate line in 1990. The first Royce' shop was established in May 1993, named the "Higashi Naebo Main Shop". This shop, like others to come, would sell Royce' chocolates, as well as company and area-related souvenirs. Royce' cookie production also began in 1993. In 1995 Royce' introduced the Nama Chocolate product line, which became a mainstay for the company. Nama chocolate is a form of ganache made with melted cacao and fresh cream, and dusted with fine cocoa powder. The word nama means raw, and nama chocolate is a regulated type of Japanese chocolate. A delivery center was established in 1996, served by a fleet of semi-trucks that took Royce's products to clients. In March 1997 the company opened a sales shop in downtown Sapporo, establishing its first contact with the city where they are currently headquartered. The Royce' sales shop was established inside a Mitsukoshi department store. In June of the same year, with the Sapporo public already familiar with the Royce' brand, the company moved their headquarters to Sapporo, in the Higashi-ku district. The Truffle chocolate brand was later established, and a new distribution center was inaugurated in November. Royce' began selling its chocolates in Hokkaidō area airports, including Chitose Airport. By June 1998, Royce' had established an internet website. The next month, the company announced that its capital had risen to slightly more than twice the amount from the previous announcement, or to ¥61 million. A new