his self-owned #07 Menards/Mapei Toyota. Robby Gordon qualified 10th, but was sent to the back of the field due to a pre-race change on his car. Despite this setback, Gordon charged through the field to lead a few laps early on, but then got shuffled out of the lead due to pit stops. He made another charge through the field, taking the lead with about 15 laps to go and controlling it until he ran out of gas on the last restart. He finished 14th. Gordon stepped out of the No. 7 to allow Kevin Conway to drive. Conway, a NASCAR Sprint Cup Rookie of the Year contender, having been released from his ride at Front Row Motorsports, brought his sponsor ExtenZe with him. Conway drove the locked-in No. 7 in the Irwin Tools Night Race at Bristol while Gordon moved into the No. 07 that Jones was originally supposed to drive. Conway qualified 40th and finished 36th in the while Gordon qualified 37th and finished 40th. Gordon did not enter the Emory Healthcare 500 at Atlanta, fielding Conway in the No. 7. Conway had the slowest time of all 47 qualifiers, but due to RGM being in the top 35 in owners' points he started 42nd. Occasionally, Gordon and Conway switched between the No. 7 and No. 07 rides in order to keep the No. 7 team in the top 35. Conway started and parked in five out of the seven races he ran with the team, with his only full race coming at Fontana, resulting in a 31st-place finish. The No. 7 team finished 32nd in 2010 owner's points. It was later announced following the season that RGM would sue ExtenZe for lack of payment, much like Conway's former team, Front Row Motorsports, had done. Gordon also announced his intents to sue BAM Racing for breach-of-contract; the partnership with BAM had abruptly dissolved mid-season. 2011–2012 Gordon returned to Sprint Cup in 2011, but for only 25 races. He returned to Dodge and started his own brand of energy drink, Speed Energy, as a sponsor. Gordon's best finish of the year was 16th at the Daytona 500, though he also parked the car in ten starts. In May, 2007 Formula One Champion Kimi Räikkönen tested Gordon's car at Infineon, with plans of Gordon fielding an additional car for Räikkönen at the Toyota/Save Mart 350, but he crashed the car