such as the Air Max 95, 97, and 360. Air Max 270 The shoe was originally released on February 1, 2018. It was named "270" for the 270 degrees of visibility in the Air unit around the shoe, and was inspired by the Air Max 93 and 180 shoes. It was the first Air Max shoe to be designed for lifestyle and golf purposes rather than running. It also was the tallest Air unit to ever be released at the time, measuring 32 mm tall. Air Max 720 One year after the Air Max 270, Nike debuted their second Air unit to be designed for lifestyle purposes with the Air Max 720. As opposed to the heel-only 270 Air unit, the 720 Air unit extends under the forefoot, and is also taller than the 270 by 6mm. New colorways of the Air Max 720 and additional designs based on its Air unit, including the basketball-inspired Air Max 720 SATRN and a hybrid based on the retro Air More up-tempo, continue to be released. Advertising The shoes were initially advertised in 1987 with a TV campaign that used the Beatles' song "Revolution", the first time a Beatles song had been used in a TV commercial. The following year, Nike used the Just Do It slogan. They were also endorsed by Bo Jackson in exchange for a $100,000 fee, with advertising agency Wieden and Kennedy coming up with the slogan "Bo knows...". In March 2018, Nike sponsored a Japanese Splatfest in Splatoon 2 to promote the newest, at the time, of the Air Max line, the Air Max 270s. The two models were added in-game shortly after the announcement, disguised as shoes from an in-universe brand. Tom Holland wears Nike Air Max 1 ‘Wolf Grey’ while portraying Peter Parker / Spider-Man in the 2019 film Spider-Man: Far From Home. Model history Air Max models include: Air Max 1 (THE ORIGINAL) Air Stab Air Max Light Air Max 90 Air Max BW Air Max 180 Air Max ST Air Tailwind 92 Air Max 93 Air Max CB 94 Air Max 2 CB 94 Air Max VG-R Air Trainer Max Air Max Triax 91 Air Max Triax 94 Air Max 95 Air Max Flair Air Max 96 DT Air Max Evolve Air Max Tailwind II Air Max 97 Air Max 98 Air Max 98 TL Air Max Deluxe Air Max Pillar Air Max Posterize