Santiago, Regine Velasquez, Ogie Alcasid, and Sharon Cuneta, especially after the implementation of Executive Order No. 255 by President Corazon Aquino. Its competitors included The Giant 97.1 WLS-FM (now Barangay LS 97.1), 99.5 RT (now 99.5 Play FM), Magic 89.9, 89 DMZ (now Wave 89.1), and NU 107 (now Wish 1075). Ultimately, despite the resurgence of ABS-CBN, which by 1988 had top place in the TV industry, WLS's ratings dominance led to the demise of the Zoo FM format. At midnight on the night of July 15, 1989, the station signed off with "Farewell" by Raymond Lauchengco. Radio Romance (1989–1996) At 6:00 am on July 16, 1989, the station was again reformatted to what became known as 101.9 Radio Romance (RR), playing all easy-listening love songs except for a Sunday OPM program. At first all the DJs were female, including Amy Perez; it became the first FM station to implement the technological innovation of originating playlists from compact discs. That year also signaled the station's first nationwide reach when 103.1 MHz Baguio simulcasted its signals, ensuring uninterrupted listening for travelers from Manila to as far north as Ilocos Sur; in the early 1990s it began simulcasting via satellite to stations across the country. "Radio Romance" became the title of a theme song for the station composed by Jose Mari Chan and of a movie. Radio Romance signed off for the last time on April 28, 1996. WRR 101.9 (1996–2009) On April 29, 1996, DWRR relaunched itself as a mainstream pop music station branded WRR 101.9. It also became the first FM radio station to be fully broadcast in Filipino language, in order to compete with rival English-language FM stations such as GMA Network's Campus Radio 97.1 WLS, Magic 89.9 and 99.5 RT. (Prior to the adoption of masa format, all FM stations were English-based.) By the end of that year, all ABS-CBN FM stations had switched from English to their native languages. WRR's initial slogan was All the Hits, All the Time!. On November 2, 1998, it adopted the tagline For Life! (derived from a co-owned station in Cebu), which emphasized that the DJs entertain the listeners' normal lives. In late 1999, DWRR's transmitting equipment moved from the ABS-CBN Broadcast Center that had been used before martial law to a new transmitter tower at the Eugenio Lopez Center in Antipolo because of the upgrading of the Millennium Transmitter. In July