show for the creation of the industry group that became the International Franchise Association in 1960. In the early 1960s, Rosenberg founded a fast food chain, Howdy Beefburgers (later Howdy Beef n' Burger), in Massachusetts, locating many of its restaurants beside Dunkin' Donuts shops so they could share common parking lots to compete with larger chains such as McDonald's for retail space and customer draw. Howdy Beefburgers was inspired by The Howdy Doody Show that had run on television from 1947 to 1960, and even adapted Howdy Doody as its mascot. Serving such products as hamburgers, French fries, fish sandwiches and New England clam chowder, the chain had restaurants in as many as 27 locations throughout New England before dissolving toward the end of the 1970s. In 1968, Rosenberg bought Wilrose Farm in rural East Kingston, New Hampshire. After being diagnosed with lung cancer in 1971, he was luckily able to catch the disease in time. He began devoting most of his time to the farm, becoming the largest standardbred breeder in New England and was inducted into the New England Hall of Fame of the Standardbred Industry. In 1980, he donated Wilrose Farm to the University of New Hampshire, and later became involved in philanthropy, primarily benefiting hospitals. In 2001, he published his autobiography, Time to Make the Donuts: The Founder of Dunkin Donuts Shares an American Journey, written with the help of Jessica Brilliant Keener. Personal life Rosenberg was married twice. In 1937, he married Bertha "Bookie" Greenberg and they had three children: Bob Rosenberg, Carol Rosenberg Silverstein, and Donald "Don" Rosenberg. They later divorced. In 1978, he married Ann Aluisy of Farmington, New Hampshire. On September 22, 2002, Rosenberg died of bladder cancer at the age of 86 in his home in Mashpee, Massachusetts. References External links 1916 births 2002 deaths American food company founders American people of German-Jewish descent 20th-century American Jews Businesspeople from Massachusetts Bethlehem Steel people Fast-food chain founders Deaths from cancer in Massachusetts Deaths from bladder cancer 20th-century American businesspeople 21st-century American Jews