Breeze wrote in 1997. "Maybe it's time for another bike to do that again." His 1996 Breezer Ignaz X cruiser was the first bike he designed for town use. (The bike's name was a tribute to Ignaz Schwinn, the Schwinn Bicycle Company founder who popularized modern "balloon" tires in the 1930s, and also to the Schwinn Excelsior X bike that was the inspiration for much of Breeze's early off-road riding.) In the late 1990s Breeze devoted himself full-time to advocating for bicycle transportation, working with government agencies to make streets more bicycle-friendly and with grass-roots organizations to promote the bicycle as a practical mode of transportation. Transportation cycling, he said, addresses many issues at once: obesity, oil dependence, traffic congestion, global warming, lack of time for exercise. He and other Marin County bicycle advocates visited Washington, DC to advocate for better cycling infrastructure and a national Safe Routes to School program. For the Marin County Bicycle Coalition, he created in 1998 and periodically revises a detailed map of Marin's current and potential bicycle routes. Through the latter half of the 1990s, Breeze had been urging the U.S. bicycle industry to start producing bikes that non-athletes could use to get places in daily life. In 2001, still seeing a need in the United States for bikes fully equipped for errands and commutes, Breeze devoted his own Breezer brand to transportation. He introduced in 2002 a line of bikes designed for everyday, practical use that integrated fenders, racks, and generator lights. With model names like Uptown, Villager, Citizen, Liberty and Greenway, these Breezer bikes were similar to European utility bikes in being fully equipped, but Breeze designed them to be lighter and more ergonomically efficient. Since then the bicycle transportation sector, long a staple in other parts of the world, has become an important bicycle market in the United States. In 2008, Breeze sold his Breezer brand to Advanced Sports International of Philadelphia, Pennsylvania, and since then has worked for the company as Breezer frame designer. The arrangement allowed him to concentrate on design and product development and create more bikes for a wide range of purposes. The company introduced Joe Breeze's new line of Breezer mountain bikes in 2010. Breeze's current designs include transportation bikes, road bikes and mountain bikes. Film; museum collections and exhibits Joe Breeze, along with many others involved in the early history of mountain bikes, was featured