areas principally grow coffee, black pepper, sapote and mamey. Much of the citrus fruit is exported. Aside from cattle there is some other livestock such as pigs, sheep, horses and domestic fowl as well as bees. The mountain areas of the region are home to the vanilla plant, which is a kind of orchid which produces the bean from which the flavoring comes. The bean was highly valued long before the arrival of the Spanish, used for religious rituals, perfumes and healing potions as well as a flavoring. When the Aztecs conquered Totonacapan, part of the tribute was in vanilla beans, mostly used to flavor chocolate drinks in Tenochtitlán. In the recent past, vanilla was a major trade in the region, with a number of vanilla “barons” in the first half of the 20th century making fortunes as middlemen and exporters. However, it began to be grown more cheaply elsewhere and the creation of synthetic vanilla collapsed the market for authentic Mexican vanilla. Despite the quality due to ideal growing conditions, Mexico produces only fifteen percent of the world's vanilla. However, a number of entrepreneurs are working to bring the crop back experimenting with production rates and promoting the quality of Totonacapan-grown vanilla. The best vanilla still comes from here. The Tecolutla, Nautla and Vega de la Torre zones are fishing centers were cooperatives catch catfish, crayfish and other species although crayfish species are endangered. The main industry is related to oil and gas production although this is limited to the very north of the region. There are also some small industries dedicated to the production of bricks, piloncillo, furniture and handcrafts. One nascent economic initiative is ecotourism, with nature parks such as Parque Xanath just outside Papantla and the Totonac culture, especially the Voladores and the growing of vanilla. Papantla is the modern capital of Totonac culture, with a Volador pole in the atrium of the main church. Zozocolca has various waterfalls surrounded by large and leafy trees and slabs of rock which guide the water. Parque Takilhsukut is a nature park which is also dedicated to the preservation of Totonac culture with workshops, concerts, and more for both visitors and the local population. Its school for Voladores has children as young as nine. It is one of the sites of the Cumbre Tajín annual festival. Demographics and culture Although the Totonac people are no longer the dominant population