measures TV audiences. In the Philippines, TV measurement is handled by Kantar Media Philippines and AGB Nielsen Media Research Philippines. Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population. Kantar Media covers 15.135 million households or 75 million individuals while AGB only covers 7.260 million households or 34.4 million individuals. Radio measurement is handled by AGB Nielsen, Kantar Media Philippines (upon the request of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP, Association of Broadcasters of the Philippines) and Radio Research Council (RRC)), and the Philippine Survey and Research Center (PSRC). Print measurement is handled by AGB Nielsen, TNS, and Strategic Consumer and Media Incites Inc. (SCMI). In Pakistan TV audience measurement is done by Gallup BRB & Medialogic Pakistan. In Portugal TV audience measurement is done by GfK. In Poland TV audience measurement is done by Nielsen Audience Measurement. Internet audience measurement is done by Gemius. In Russia TV, Radio, Press and Internet measurements are handled by TNS Gallup, OOH is measured by ESPAR Analytics in cooperation with TNS Gallup, Digital Signage is measured by gocount.net. In Singapore the measurement is done by GfK at the request of Infocomm Media Development Authority (IMDA). In Slovakia TV audience measurement is done by TNS. In South Korea, television measurement is handled by AGB Nielsen (formerly Media Service Korea) and TNmS Media (formerly TNS Korea). AGB Nielsen also handles internet content measurement with the help of CJ E&M's Smart Media division. In Spain, digital signage audience measurement is done by aiTech. Radio and television measurement is done by Infortecnica. In South Africa TNS collects radio survey data while Nielsen Media collects data for television audiences In Sweden TV audience measurement is done by MMS — Mediamätning i Skandinavien. In Turkey, TV measurement is done by TNS (Kantar Media), radio by Nielsen. In the UK, television measurement is administered by the Broadcasters' Audience Research Board via a metered panel and radio by RAJAR, using a diary system. The NRS (National Readership Survey) measures newspaper and magazine readership. In the United States, TV and radio measurement is carried out Nielsen Media Research (the radio component was formerly carried out by Arbitron), and digital signage by TruMedia and