Storer Broadcasting, Inc. was an American company which owned several television and radio stations in the Northeastern United States. It was incorporated in Ohio 1927, and was broken up in 1986. History 1920s–1940s In 1927, George B. Storer and brother-in-law J. Harold Ryan founded Fort Industry Oil Company to build service stations for Speedene brand gasoline in the Toledo, Ohio area. Speedene sales were booming, thanks to a cost-cutting device implemented by the partners. They bypassed the cost of trucking gasoline to service stations by building the stations beside railroad sidings and sold their product at two or three cents a gallon under the going retail rate by filling their tanks directly from railroad tank cars. Storer decided to buy some radio spots on Toledo's radio station, WTAL, to advertise his gas stations. The spots were effective, and in 1928 Storer decided to use his wealth to buy a stake in the radio station as well. As part of the deal, WTAL changed its call letters to WSPD, "Speedy AM," symbolic of the gasoline brand. In 1931, Fort Industry sold its oil interests to concentrate solely on broadcasting. It bought full control of WSPD in 1937, and bought a number of other radio stations. 1950s–1960s Although the company had success in the Top 40 rock and roll format with WJBK in Detroit and WIBG "Wibbage" in Philadelphia, most of its radio stations, including WJW in Cleveland, WAGA in Atlanta and WSPD, featured more conservative music formats, typically middle-of-the-road (MOR), country music or beautiful music. In 1948, Fort Industry entered the television market, launching WSPD-TV in Toledo. This was followed by WJBK-TV in Detroit later in 1948, and WAGA-TV in Atlanta in 1949. As television became more popular, Storer bought several television stations in other markets. The company changed its name to Storer Broadcasting later in the 1950s. A notable trademark of Storer stations were their studio facilities being built to resemble Southern antebellum mansions; while in most of Storer's markets (Toledo, Detroit, Boston, etc.) the architecture was somewhat out of place, it fit in perfectly in Atlanta and Birmingham. WJW, notably, did not get a facility in this design when a new studio complex was built for them in the mid-1970s, instead opting for a more modern approach, as did WITI in 1978. Almost all of the stations that had these facilities are still based in them in some fashion