then English in the UEFA Coefficients and the perceived level of quality. In particular, the end of the show coincided with the 2006 Italian football scandal, and a loss in reputation for Italian club football. The 2018 BT Sport film Golazzo: The Football Italia Story took a nostalgic look back at the success of the Channel 4 programme and the influence it had on viewers, including young British footballers, who had free access to Serie A for the first time. Golaço! The show became well known in popular culture for a shout of Golaço!, Portuguese for "fantastic goal", featured at the start and at the end of each show. The sound clip is of Italian television football commentator José Altafini, a Brazilian who played in Serie A for AC Milan, Napoli and Juventus. "Golaço!" was transcribed as "Golaccio!" in the show's titles. However, James Richardson later added, "I heard Steve [DuBerry] who'd produced the music for the show say he'd wanted it to sound like 'go Lazio' because of Paul Gascoigne presenting it and so had added a twist to the soundbite." Theme tune and idents In 1992, the theme tune to the show was adapted with the addition of vocals to become "I'm Stronger Now" by Definitive Two. The shout of "Golaccio!" featured in the show's start and end titles was omitted from the song. Channel 4 produced special idents specifically for its Italian football programs in the 1990s. The channel's familiar multi-coloured "4" logo appeared, a football bounced off the logo to the sound of a cheering crowd, and the logo turned the colours of the Italian flag. This was in keeping with other idents the channel had made specially for NFL American football and sumo wrestling. Website and magazine The Channel 4 version's producer, John D. Taylor, launched an accompanying website, initially under the Channel 4 web domain, also called Football Italia. After Channel 4 lost the rights to Serie A coverage in 2002, Taylor took full ownership, launching JDT Sports Productions and the website Football-Italia.net, which also included the magazine of the same name. The website was later sold to Tiro Media in 2014 Channels featured on Football Italia has been shown on the following channels throughout its history: Channel 4: 1992–93, 1993–94, 1994–95, 1995–96, 1996–97, 1997–98, 1998–99, 1999–00, 2000–01, 2001–02 British Eurosport: Last half of 2002–03, 2003–04, 2004–05 Bravo: 2005–06, first half of 2006–07 Five: