office" to plan, write, and distribute the new technique of British propaganda. His main objective was to create new relationships and hold onto existing ones with American citizens. His writings, known as the "White Papers," were sent into the New York Times in 1914. The subheading of the article read, "A Modest Appeal from Sir Gilbert Parker to read the British Side." To do this, Gilbert showered the American people with writings from people such as Rudyard Kipling, H. G. Wells, John Galsworthy, Arnold Bennett, and George Bernard Shaw. Using his fame and character, Sir Gilbert Parker flattered the American press with eloquent words and compliments. He called the Americans "fighting people". He also said that "this war will prove them to have everything that they have always had—courage, swiftness if conception, capacity to perform, and a lightning-like directness." His writings essentially "educated" the one source that he knew would reach the majority of Americans. However, he didn't stop there: he continued to spread his "knowledge" by distributing "propaganda material" to American libraries, educational institutions, and periodicals. While focusing on professional establishments he continued to create personal relationships with American elites such as college professors, scientists, doctors, politicians, etc. His method of establishing personal relationships was a landmark later used in other methods of propaganda, "it was the complete and skillful technique later to be developed by many other propagandists, lobbyists, and public relations council." "Practically since the day war broke out I was responsible for American publicity." Parker played a crucial and significant role in British propaganda during World War I. Due to his strategic marriage to Amy VanTine, reputation as a writer, and social status among the American people, he had established many friendships with influential Americans in all professions. 2 September 1914, Parker was chosen by Charles Masterman and the British government to head the subdivision of Wellington House that was responsible for American propaganda. He was unpaid and had no formal title for this role. His goal was to convince America to support the British cause in the war. He worked with the theory that the British cause could not be accomplished through "violent wooing," but must instead be efforts of "gentle and modest courtship." Methods His activities at the beginning of World War I included performing a long analysis of the American press and establishing a mailing list based on the American Who's Who. His