The Kaufhaus des Westens (), abbreviated to KaDeWe, is a department store in Berlin, Germany. With over of retail space and more than 380,000 articles available, it is the second-largest department store in Europe after Harrods in London. It attracts 40,000 to 50,000 visitors every day. The store is located on Tauentzienstraße, a major shopping street, between Wittenbergplatz and Breitscheidplatz, near the heart of former West Berlin. It is technically in the extreme northwest of the south Berlin neighborhood of Schöneberg. Since 2015, KaDeWe has been owned by the Central Group, a Thailand-based international department store conglomerate. History Empire and Weimar Republic: the Jandorf Era The businessman Adolf Jandorf had opened six stores for basic needs with his company A. Jandorf & Co. in Berlin by 1905. Like the competitor stores Wertheim Leipziger Strasse (1894) and the Warenhaus Tietz (1900), also on Leipziger Strasse, Jandorf wanted to cater for the high consumer desires of the Wilhelminism elite. Jandorf's seventh branch was supposed to "satisfy the spoiled demands of the top ten thousand, the top one thousand, the very top five hundred," as the weekly cultural magazine wrote. With a GmbH of the same name founded especially for this purpose, in which his partner company M.J. Emden Söhne (Hamburg) held a four per cent stake, Jandorf began planning the new store in 1905 under the name Kaufhaus des Westens (KaDeWe). It was planned that the term Kaufhaus (department store) should set itself apart from the usual store and wholesaling warehouse. The abbreviation KaDeWe was used from the start and, according to a commemorative publication from 1932, was based on the abbreviation of company names that had become common in the US at the time. The department store was built to designs by the architect . It opened on 27 March 1907 with an area of 24,000 sq m. In June 1927, ownership changed to Hermann Tietz, who was responsible for modernizing and expanding the store. He wanted to add two new floors, but because of the Nazi rise to power in the 1930s these plans came to a sudden halt. Nazi era Hermann Tietz was a Jewish-owned partnership and because of the Nazis' anti-Jewish laws the company was aryanized—that is, transferred to non-Jewish owners—and its name changed to Hertie. During World War II, Allied bombing ruined most of the store, with one shot-down American bomber actually crashing into it in 1943.