Road, Belfast, both founded by John and Patricia Pell. The first shop outside the island of Ireland opened in Windsor, England, opposite the castle and in later years the company started to ship their ice cream to the Málaga area in Spain. The company has made over 350 flavours during its -year history and two of its most popular flavours are Poor Bear, locally often Pooh Bear (honeycomb and vanilla, at one time accounting for 60% of sales, and originally called Pooh Bear's Delight, until Disney opened a store in Belfast and Managing Director John Wilson decided to be cautious about any potential copyright issues) and Belgian Chocolate (fine milk chocolate slivers in vanilla). Recognition In 2004, it was the first ice cream producer on the island of Ireland to be crowned Champion of Champions by the Ice Cream Alliance, having won more than 50 previous medals and diplomas from the Alliance. In 2013, it won the annual Blas na hEireann National Irish Food Awards. External links Mauds Ice Cream Notes Ice cream parlors Food and drink companies of Northern Ireland Ice cream brands