16, 2014, Rodriguez revealed that his personal skateboarding park is scheduled for a remodeling process. He also stated that his daily caffeine fix brings "happiness," and that the only time his mind is clear is while he is skateboarding. At the beginning of 2015, Rodriguez joined the Glassy Sunhaters sunglasses brand, co-owned by fellow professional skateboarder Mike Mo Capaldi. His signature sunglasses model was released in February 2015. Primitive Skateboarding In 2008, Rodriguez launched Primitive Skateboarding. Sponsors As of January 19, 2016, Rodriguez is sponsored by Primitive Skateboarding, Nike Skateboarding, Target, Nixon Watches, Incase Designs, Primitive Skateshop, Glassy Sunhaters, Markisa, Venture, Andalé Bearings As of June 2014, Rodriguez is managed by Circe Wallace. Nike sponsorship Rodriguez is a senior team rider for the Nike skateboarding division, having released his eighth skate shoe model in May 2014, and was responsible for welcoming Luan Oliviera to Nike in September 2012. Rodriguez released his first signature Nike shoe in 2005 following his departure from skate shoe brand, éS Footwear. Rodriguez explained in a 2012 interview for the "Footnotes" segment on the Berrics website: The transition from éS to Nike was—after I got through making the phone call—I had to call Koston; I had to call, you know, Tony at éS; had to call a few people 'cause we were close; we were good family over there. So, after I got through that hard part, and I could just, and I was free of that burden, then when I got on Nike, it was just, like, the world was opened up—it was insane. Rodriguez was one of the early riders to be approached by Nike following its second attempt to succeed in the skateboarding market and sub-culture. Rodriguez has explained: Um, my thoughts on Nike when they first approached me were cool. I mean, like, I did get some criticisms, selling out, this and that ... and I've never really been too worried 'bout that criticism. So my thoughts were just like, I look at it like this, like: My first pair of shoes were the baby Jordans [basketball player, Michael Jordan], you know what I mean, so, like, I had Nikes all my life growing up, and even at the time that I was on éS, any time that I was not skating, I wearing some white-on-white Air Force Ones, or Cortezs—I had a whole flock of Nike anyway ... the way I