and taking showers. According to Hess, the skits serve to encapsulate "a contradiction at the core of contemporary American life: the need to belong, to fit in, with your fellow humans versus the Darwinistic mad grab at material things, success in the latter being the very definition of success in our culture". The album's critique of higher education, including historically black colleges and universities, as a useless institution for African Americans is considered by some scholars to be a variation of French sociologist Pierre Bourdieu's theories connecting education to social and cultural reproduction. According to academic journalist Chris Richardson, West advances "a theme critical of institutional education and the broader social distinctions it produces" that is specifically connected to Bourdieu's concept of symbolic violence, which is "defined as the ability to impose meanings while concealing their underlying power relations". The fraternity theme is revisited towards the end of the album on the UK edition bonus track "We Can Make It Better", featuring guest raps from Talib Kweli, Q-Tip, Common, and Rhymefest over a sped-up sample of "Make It Easy on Yourself", as covered by the Three Degrees. In his lyrics, West addresses a girl as a tour guide through her first day on a college campus while trying to alleviate her fears of dating black men in the aftermath of an abusive relationship. The guest rappers offer observations on urban threats such as exploitative criminals, drug addicts, and dangerous police officers, concluding with Rhymefest's blame of government tactics in terrorizing African Americans. On the Japanese and Australian Tour editions bonus track "Back to Basics", West explores the materialist-conscious rapper contrast. Release and promotion Late Registration was originally set to be released on July 12, 2005, but was pushed back to August 16 by West's record labels Roc-A-Fella and Def Jam. The release date was postphoned once more to August 30, 2005, for which over 1,600,000 copies were distributed to stores in preparation because the album was expected to be the best-selling record of the year. On the iTunes Store, it became one of the most pre-ordered titles in history up to September 2005. An advertising campaign for Late Registration was directed by Maggie Rogers and Paul Tuersley, while commissioned by Rachel Paley. It was produced by Abby Johnson for Mr & Mrs Smith Design. At the 2006 Cads Music Vision Awards, the campaign received a nomination for Best Music TV