dirty words). The network televised weekly games on a regional basis, as well as the entire playoff slate. The deal lasted four years, after which the league and NBC parted ways. Music Promotions for the network's AFL game telecasts featured famed former NFL player John Elway, accompanied by the song "Rumble" by Bon Jovi, the band fronted by Philadelphia Soul owner Jon Bon Jovi, with the lyrics "Come on feel the thunder. There's a rumble in the house!" The song was featured on the band's CD "There's A Rumble In The House!," which was published by NBC sister company Universal Music Group. OLN's coverage For the 2006 season, the AFL struck a cable agreement with OLN (now NBC Sports Network) to broadcast 11 weekly regular-season games and one Wild Card playoff game. However, the agreement was not renewed and was later picked up by ESPN, which also acquired a minority ownership stake in the league. Ratings The network's broadcast of ArenaBowl XX in 2006 earned NBC a considerably disappointing 0.7% of the U.S. households; the small audience for the 2006 ArenaBowl was the culmination of a season that earned NBC 0.9% of the U.S. households. This was down from the inaugural 2003 season of The AFL on NBC, which earned a 1.1% share; in contrast, even at its lowest, the XFL, which aired in 2001, was drawing 1.6% of U.S. households for its NBC broadcasts. Criticism NBC's coverage received sharp criticism from some longtime AFL fans and owners such as Jon Bon Jovi. The complaints were mostly because the network had severely cut back from their initial promotion of the AFL in 2003 and 2004, to barely promoting it at all in 2005 and 2006. NBC also tended to massively advertise select teams such as the Philadelphia Soul, Chicago Rush, Colorado Crush and the Dallas Desperados, while smaller-market teams such as the Austin Wranglers, San Jose Sabercats, Grand Rapids Rampage and the then-Buffalo Destroyers were massively underpromoted or not broadcast at all. In 2006, due to the XX Winter Olympic Games, the Stanley Cup Playoffs, and the Daytona 500, NBC reduced its coverage of AFL games from weekly broadcast to scattered coverage during the regular season, albeit with an extensive playoff schedule ending with ArenaBowl XX. For that season, some games were moved to OLN, now known as NBC Sports Network (eleven regular-season games and one playoff game). The end