the U.S. Department of Agriculture. The program began as "Free Farmed" under Adele Douglass, who left American Humane in 2003, to found Humane Farm Animal Care. American Humane's program is now called "Humane Heartland." American Humane certifies farms after evaluating them on a five-point criteria. The animals are expected to be free from hunger, discomfort, pain, and fear, and able to express normal behaviors. Farms that meet this criteria receive an American Humane Certified label. In the past four years, the number of American Humane Certified animals has jumped more than 1,000%. Over 1 billion animals are now American Humane Certified. As of July 2012, it claimed to include 100 major producers, representing approximately 500 farms, and more than 135 million animals. The auditing is done by American Humane, with the USDA also auditing the certifications to ensure compliance. The label informs purchasers that American Humane has found that the animals were not subjected to unnecessary pain, distress, or fear while being raised. Part of what the program demands is the implementation of minimum space requirements per animal on a farm or in farming facilities. American Humane currently certifies approximately 90 percent of cage-free eggs sold in the U.S. Controversy In 2013, Foster Farms earned the American Humane Certified designation from American Humane for its handling of poultry. In June 2015, Mercy for Animals released a video of an undercover investigation of several Foster Farms poultry facilities certified as "humane" by American Humane. The footage included workers treating the chickens violently and using inhumane slaughter methods; this resulted in Mercy for Animals calling American Humane's certification program "a scam". The American Humane Hero Dog Awards Each year a series of dogs are awarded the Hero Dog Awards, given to dogs that have contributed substantially to human society. There are several categories in which dogs can be nominated, including the Military Dog category. The grand prize for the American Hero Dog was $10,000, which is given to a charity that reflects the contributions of the animal. In 2011 and 2012 the awards were broadcast on the Hallmark Channel. The first winner of the national award was a dog named Roselle, who led his blind owner down from the 78th floor of the World Trade Center during the September 11 attacks. There were more than 400,000 votes cast in the online poll that determined the winner. Unfortunately, Roselle died several months before