and cardiovascular diseases. Poorer rural communities, on the other hand, continue to suffer from malnutrition and malaria. Traditional diets in the Pacific are very low in fat, but since World War II there has been a significant increase in fat and protein in Pacific diets. Native attitudes towards weight contribute to the obesity problem. Tongan natives see obesity as a positive thing, especially in men. They also believe that women should do as little physical work as possible while the men provide for them, meaning they get very little exercise. Europe The largest endeavors to improve health across Europe is the World Health Organization European Region. The goal is to improve the health of poor and disadvantaged populations by promoting healthy lifestyles including environmental, economic, social and providing health care. Overall health in Europe is very high compared to the rest of the world. The average life expectancy is around 78 in EU countries but there is a wide gap between Western and Eastern Europe. It is as low as 67 in Russia and 73 in the Balkan states. Europe is seeing an increase in the spread of HIV/AIDS in Eastern Europe because of a worsening socioeconomic situation. Cardiovascular disease, cancer and diabetes mellitus are more prevalent is Eastern Europe. The WHO claims that poverty is the most important factor bringing on ill health across Europe. Those at low socioeconomic status levels and many young people are also at risk because of their increased tobacco, alcohol, and non-medical substance use. Health and illness prevention in Europe is largely funded by the governmental services including: regulating health care, insurance and social programs. The role of religion and traditional medicine, however, is often left unexamined in such reports. The study of hypertension within the United Kingdom has turned to examining the role that beliefs play in its diagnosis and treatment. Hypertension is an essential topic for study since it is linked to increased risk of stroke and coronary heart disease. The most common treatment for hypertension is medication but compliance for this treatment plan is low. A study conducted in the UK examined the differences between 'white' patients and first generation immigrants from the West Indies. There were differing reasons for non-compliance that involve the patients' perception and beliefs about the diagnosis. Patients commonly believe that high levels of anxiety when first diagnosed are the major cause and think that when stress