world of his childhood in the 1940s and early 1950s, to the ahistorical, tabloid sensibility born in the Jazz Age and propagated by television. The appeal and value of Trow's work can be difficult to communicate, because the style "in its very essence resists summary. Summary, of course, flees from detail, whereas for Trow the details are the notes without which there is no song." Some critics have found Trow's works impenetrable and elitist; some argue that Trow's nostalgia for the pre-television era was misplaced, because the subsequent civil rights movements had made American culture more democratic. Essays "Within the Context of No Context", which was edited by New Yorker editor William Shawn, was published in book form in 1981 accompanied by Trow's profile of music mogul Ahmet Ertegün. In 1997, "No Context" was reprinted with a new introductory essay, "Collapsing Dominant". In "No Context", Trow pointed out the role of television in the destruction of American public culture and Americans' sense of history. "Middle-distance" institutions that had long given Americans' lives real contexts (such as fraternal organizations, bowling leagues, and women's clubs), had disappeared as people stayed home to watch television. Their replacements, television shows, were false contexts designed to be just compelling enough to keep people watching. What remained as real contexts for Americans to live in were "the grid of two hundred million" (the U.S. population at the time) and "the grid of intimacy" (the immediate family). Celebrities had a real life in both grids, and only they could now be complete. Deprived of real context, everyone else now wanted to be celebrities themselves. Trow argued that as marketers segmented the viewers into demographically defined groups, and pitched advertisements and shows to particular niches, viewers for the first time learned to see themselves as part of an age-related demographic group rather than as part of a linear flow of people from the past into the future. In consequence, demography had replaced history as the default context for understanding the world. Things were now valued not on an absolute scale, but by discovering if one was in tune with one's group. Trow illustrates this point with a reference to Family Feud, where a contestant was asked to guess "what a poll of a hundred people had guessed would be the height of the average American woman. Guess what they guessed. Guess what they guessed the average is." "No