how to account for the apparent persistence of domination in the absence of the very contradiction that, according to traditional critical theory, was the source of domination itself. Topics and themes The problems posed by the rise of fascism with the demise of the liberal state and the market (together with the failure of a social revolution to materialize in its wake) constitute the theoretical and historical perspective that frames the overall argument of the book—the two theses that "Myth is already enlightenment, and enlightenment reverts to mythology." The history of human societies, as well as that of the formation of individual ego or self, is re-evaluated from the standpoint of what Horkheimer and Adorno perceived at the time as the ultimate outcome of this history: the collapse or "regression" of reason, with the rise of National Socialism, into something (referred to as merely "enlightenment" for the majority of the text) resembling the very forms of superstition and myth out of which reason had supposedly emerged as a result of historical progress or development. Horkheimer and Adorno believe that in the process of "enlightenment," modern philosophy had become over-rationalized and an instrument of technocracy. They characterize the peak of this process as positivism, referring to both the logical positivism of the Vienna Circle and broader trends that they saw in continuity with this movement. Horkheimer and Adorno's critique of positivism has been criticized as too broad; they are particularly critiqued for interpreting Ludwig Wittgenstein as a positivist—at the time only his Tractatus Logico-Philosophicus had been published, not his later works—and for failing to examine critiques of positivism from within analytic philosophy. To characterize this history, Horkheimer and Adorno draw on a wide variety of material, including the philosophical anthropology contained in Marx's early writings, centered on the notion of "labor;" Nietzsche's genealogy of morality, and the emergence of conscience through the renunciation of the will to power; Freud's account in Totem and Taboo of the emergence of civilization and law in murder of the primordial father; and ethnological research on magic and rituals in primitive societies; as well as myth criticism, philology, and literary analysis. The authors coined the term culture industry, arguing that in a capitalist society, mass culture is akin to a factory producing standardized cultural goods—films, radio programmes, magazines, etc. These homogenized cultural products are used to manipulate mass society into docility and passivity. The introduction of