may be a lucrative way to build the reputation of a product that has no effect. See also Boosterism Restaurant menu writing style References Further reading Boudreaux, Donald J. (1995). Puffery" in Advertising. Free Market, September 1995 Volume 13, Number 9. Preston, Ivan L. (1996). The Great American Blow-Up: Puffery in Advertising and Selling. University of Wisconsin Press. Hoffman, David A. (2006). "The Best Puffery Article Ever". Iowa Law Review, Vol. 91, 2006. DeFrancis, Victor F. (2004). . FTC Consumer Protection Update, Fall 2004. "Federal Trade Commission Policy Statement on Deception", 103 F.T.C. 174 (1984), appended to Cliffdale Assoc. Inc., 103 F.T.C. 110 (1984). Advertising Contract law Deception Puff piece Propaganda techniques