easier access entry to the lying in state ceremony for HM Queen Elizabeth II who died on 8 September 2022. However the programme makers denied the accusations stating both Willoughby and Schofield were there in a 'professional capacity as accredited journalists to cover the event'. Ratings The show typically receives 1 million viewers daily. On 3 October 2018, the show had one of its highest ratings, when 2.7 million viewers tuned in for its 30th anniversary. Studio From 1996 to April 2018, This Morning broadcast live from Studio 8 at The London Studios on the South Bank, which features large picture windows looking out over the River Thames. Coinciding with the programme's revamp, the outside of the studio was repainted with the new This Morning logo and branding. Since 16 April 2018, This Morning has been broadcast from Studio 3 of the newly renovated Television Centre run by BBC Studioworks, along with the rest of ITV Daytime, including Loose Women, Lorraine and Good Morning Britain. It was planned to move back to the studios in 2023, but in October 2018, ITV announced it was looking to sell the site and would continue with the current studios and offices longer term. In November 2019, the original studio of This Morning was sold to Mitsubishi Estate. Awards This Morning has won the National Television Award for Best Daytime/Live Magazine Show for 18 years running, from 1998 to 2021. References External links 1988 British television series debuts 1980s British television series 1990s British television series 2000s British television series 2010s British television series 2020s British television series English-language television shows Television series by ITV Studios Television shows produced by Granada Television