taken behind-the-scenes during New York Fashion Week. Some existing stores saw new renovations such as the in Madison Avenue location's main floor and Co-Op levels. The traditional red awnings were changed to black. In 2011, Barneys' launched a new website called "The Window" which was the retailer's primary "social media landing page"—a window into the Barneys world, with news about fashion and happenings at Barneys stores. As of February 2011, Barneys no longer sold Prada (with the exception of shoes and menswear) because of disagreements concerning prices and inventory control. Prada wanted to lease space, but control its own inventory and markdowns under a concession model. Barneys declined. In May 2012, Perry Capital acquired a majority ownership of the company which reduced its $590 million debt to $50 million. It will have three seats on the seven-member board. The former majority owner Istithmar World as well as new investor Yucaipa Cos will also be on the board as will current executive chairman Mark Lee. In December 2013, Women's Wear Daily announced that the retailer would return to the portion of its original Seventh Avenue site being vacated by bankrupt Loehmann's. In January 2014, Barneys was to use transgender models in advertisement for its 2014 advertisement campaign. In February 2016, Barneys New York returned to its original Seventh Avenue location in Chelsea opening a four-story Flagship store. Daniella Vitale was named chief executive officer, succeeding Lee, in February 2017. 2019–present On August 6, 2019, Barneys New York filed for bankruptcy once more. On October 25, 2019, Authentic Brands Group announced it had bought the company for $271.4 million. All stores were announced to shutter with the future of the business to be announced. The New York Times reported that Authentic Brands Group's strategy is "essentially betting that the future of retail lies with abstract values." On Friday, January 15, 2021, Saks Fifth Avenue unveiled a 54,000-square-foot space on the fifth floor of its flagship in New York, titled Barneys at Saks. The collaboration is aimed at continuing Barneys New York tradition of unearthing and promoting emerging designers. On Monday, January 25, 2021, Saks Fifth Avenue unveiled the first standalone Barneys at Saks store at a 14,000-square-foot location in Greenwich, Connecticut On September 15, 2022, Authentic Brands Group launched Barneys New York Beauty, a four-product skin care collection consisting of a cleanser, a serum, a day cream and a night cream. Stores