beginning of twentieth century, and virtually changed the perception of breakfasts locally. Some British foods have been just as nativised in the US such as apple pie, macaroni and cheese and sandwiches. British cuisine was a major influence on the cuisine of the Southern United States, including fried chicken. British foods like fish and chips, shepherd's pie, Sunday Roast, Afternoon Tea and gingerbread are also entrenched in American food culture. Drinking culture in the US has been heavily influenced by Britain, especially the introduction of whisky and certain styles of beer in the colonial period. By the late 20th Century, British cuisine was sometimes stereotyped as being unappealing in the United States, although British cuisine is commonly eaten there. This reputation has been attributed to the impact that WWII rationing had on British cuisine in the mid-20th Century. Many major American food and fast moving consumer goods companies have British operations including Molson Coors, McCormick & Company, Kellogg's, Campbell's, Kraft-Heinz, PepsiCo, Coca-Cola & Mondelez The major British food manufacturers that operate in the United States are Unilever, Associated British Foods and Diageo. The purchase of the British food company Cadbury's by the American company Kraft Foods in 2010, caused a storm on whether the company would change the recipe for its signature chocolate and the conditions at Cadbury's food factories. Additionally, there are several American restaurant and café chains like McDonald's, Burger King, KFC, Domino's Pizza, Pizza Hut, Krispy Kreme, and Starbucks that have enterprises on the other side of the Atlantic. A small number of British chains like Pret a Manger, YO! Sushi and Itsu have operations in the US, principally around New York City. The British catering company Compass Group has several catering contracts in the States, including for the federal government and US military. Since the 2016 EU referendum, there has been growing concern about whether in a possible UK–US free trade agreement would lead to changes in food practices and laws in the UK. The concern is that American food standards laws are much looser than the UK's, such as rules governing cleanliness, the use of antibiotics and pesticides, animal welfare conditions and the use of genetically modified food. Many of these concerns have been symbolised by the production process of American poultry, often known as "chlorinated chicken". Culture and media Both the US and UK are considered "cultural superpowers", with both countries having a large