brilliant marketing!" On the possibility that the secret Krabby Patty formula will be revealed in future episodes, Waller said in 2017 that he "would not count on it". In 2019, Waller stated that Hillenburg, who died in 2018, is the only person to have seen it. Development Along with SpongeBob's pineapple house, the Krusty Krab was originally intended to be where "the show would return to again and again, and in which most of the action would take place". It debuted in "Help Wanted", the series premiere, and has since appeared in more than 80% of episodes . The Krusty Krab was inspired by series creator Stephen Hillenburg's time as a fry cook and lobster boiler at a fast-food seafood restaurant during several summers after finishing high school. SpongeBob's occupation was directly based on this experience, while Mr. Krabs was inspired by Hillenburg's manager at the restaurant. However, the restaurant owner was not greedy; Hillenburg added this detail to "give him more personality". When Hillenburg first created Mr. Krabs, his surname was spelled Crabs, and the name of the restaurant was the Crusty Crab. Hillenburg changed the spelling shortly before production began on the show's pilot episode, deciding that K's were funnier and more memorable. He based the building's design on a lobster trap. Appearances in other media The restaurant was featured in the 2004 theatrical film The SpongeBob SquarePants Movie and its 2015 follow-up (where the secret Krabby Patty formula was a major plot device). It has been adapted to Broadway. The Krusty Krab and the Krabby Patty have been referenced or parodied throughout popular culture. In "Major League of Extraordinary Gentlemen", an episode of the sketch comedy Robot Chicken, a segment features Mr. Krabs using crab legs as the secret ingredient for Krabby Patties. Online, the Krusty Krab–Chum Bucket rivalry has been turned into memes. The Krusty Krab has been included in many SpongeBob SquarePants toys, publications, and other merchandise. The Lego Group has released two Lego construction sets modeled after the Krusty Krab building. The Krusty Krab has also appeared in SpongeBob-related video games, such as SpongeBob SquarePants: Creature from the Krusty Krab, the title of which alludes to the restaurant. Viacom, which owns Nickelodeon, has earned millions of dollars on licensed products bearing the Krusty Krab name, mainly aquarium figurines and children's play sets. Cultural impact Reception The Krusty Krab has been recognized by numerous publications—including