"Monty Can't Buy Me Love" is the twenty-first episode of the tenth season of the American animated television series The Simpsons. It first aired on the Fox network in the United States on May 2, 1999. In the episode, Mr. Burns is jealous of megastore owner Arthur Fortune, who is beloved by the people of Springfield. In order to win the people's love, Burns gathers the help of Homer Simpson, Professor Frink and Groundskeeper Willie to capture the Loch Ness monster. The episode was written by John Swartzwelder and directed by Mark Ervin. The idea for the episode was pitched by the Simpsons writing staff, who wanted to make an episode in which Mr. Burns becomes a "thrillionaire", a millionaire who goes on thrilling adventures. Although it would originally be green, a mistake in the overseas animation led to the Loch Ness monster looking pink, a mistake that was ultimately too expensive to fix. In its original broadcast, "Monty Can't Buy Me Love" was seen by approximately 7.26 million viewers, and finished in 43rd place in the ratings the week it aired. Following the release of The Simpsons: The Complete Tenth Season, the episode received mixed reviews from critics. Plot Fretting the family are becoming lazy, Marge makes the family go for a walk, on which they arrive at the opening of a new Fortune Megastore. There, wealthy British entrepreneur Arthur Fortune (modelled on Richard Branson) easily charms the crowd and hands out dollar bills to his customers. This embarrasses the unpopular Mr. Burns, who asks Homer to help him be loved by all. As his first activity, Burns has Homer throw silver dollars from the top of a tall building, which instead of winning him popularity, causes injuries and terrifies the crowds below. Next, he writes out a check and tells Homer to donate it to the Springfield Hospital, but Homer is mistakenly believed to be the donor and receives the credit. Burns appears on a radio show called Jerry Rude and the Bathroom Bunch but is mocked by the host. Feeling disappointed, Burns decides to go to Scotland to capture the legendary Loch Ness Monster with help from Homer, Professor Frink and Groundskeeper Willie. After little progress, Burns has the loch drained of water to expose the creature. After subduing the monster single-handed (although it is not shown, it is mentioned that the monster swallowed him), Burns has