Bowl XXXII, a new campaign created by Goodby, Silverstein & Partners introduced two wisecracking chameleons made their debut. Louie, notable for his distinct Brooklyn accent (he was voiced by New York City voice actor Paul Christie), was irritated by the frogs' incessant croaking, and jealous of their success, while Frankie, who speaks in a low baritone voice (voiced by the Broadway veteran Danny Mastrogiorgio), was his more rational, even-tempered friend. Frankie apparently socialized with the frogs and was puzzled by Louie's animosity towards them. As the series' storyline progressed, it documented Louie's enlisting the assistance of an inept ferret hit man, who tries to kill the frogs by dismantling and dropping the Budweiser neon sign into the swamp water, thus electrocuting them. Although this assassination attempt failed, it resulted in Weis developing post-electroshock muscular irregularity. Louie briefly replaced Weis in the Bud-Weis-Er cheer, but ended up getting all of them fired, due to Louie's inability to just follow the script. The other frogs in return gave him a literal tongue-lashing and revealed to Louie that they could speak with a complete vocabulary and that they knew all along about his plot against them. These three frogs then began a new lifestyle as flashy tap-dancing and Fred Astaire-mimicking acts on Broadway. The Budweiser Lizards later displaced the frogs entirely and continued appearing in television and radio advertisements into the early 2000s. In March 1999 Budweiser released a CD, Frank & Louie's Greatest Hits, featuring songs such as "Sweet Home Alabama, "My Sharona", and "Rock This Town" woven around alternate takes of some of Frank and Louie's radio ads. Controversy Much like the Joe Camel controversy around the time of the frogs' popularity, a 1996 study showed that children often recognized the Budweiser frogs as much as other ad icons like Ronald McDonald and Tony the Tiger, as well as other cartoon characters like Bugs Bunny. Many have speculated that Budweiser's frogs were targeting younger people to their alcoholic products. Anheuser-Busch denied this, but because of such findings, Budweiser eventually slowed down the ad campaign in the years ahead, and by 2000 the frogs were discontinued and replaced by lizards, which appealed to an older audience than the frogs did. However, the frogs and lizards were in some of the same commercials. In popular culture The first episode of MADtv from 1995 did a parody of the Budweiser Frogs' "Truck" commercial, where