Unilever had not detected) occurring between the catalyst agents and dyes used commonly in clothes. Subsequently, a hasty reformulation with less catalyst was released, but that too was suspected of causing problems and was equally mired by the bad publicity. Considering the embarrassment the episode had caused Unilever and the prohibitive cost of redesigning the product, they decided to issue a product recall and then simply abandon the brand. A number of lawsuits were issued against Unilever by retail chains and consumers, but the vast majority of them were settled outside of court. Afterwards, Persil were able to refine their main product's formula enough to produce comparable cleaning performance without needing a catalyst. This led to a relaunch of the super-compact format as "New Generation Persil". References Chemistry in Action 45 - The soap wars The original link is broken. Web Archive copy Advertising complaints in The Soap Wars Unilever brands Laundry detergents