BBC One idents to use music since Abram Games's "Bat's Wings" ident. The new BBC logo, along with the channel name "ONE" immediately to its right, was overlaid at the bottom of the screen. The new logo design was an attempt to unify all the BBC's services and brands under a single logo design, with the idents expressing the BBC's desire to "[reach] out to all corners of the land." From October 1998, the idents were shown on widescreen. The '888' tag was also phased out in July 1999, to be replaced with "Subtitles" following the uptake in digital television and the increased use of the new BBC Text service and the bbc.co.uk URL was added above the logo soon after. The new-look also featured a clock, which used the same software and layout as before, and utilized the balloon canvas as the background. The clock was also retained following the change to widescreen. However, the software was changed so that the minute hand only moved once a minute, rather than every second as it had previously. Promotions and static captions both featured text and logos centered for widescreen use, with the BBC One logo at the bottom of the screen and a color palette of mainly oranges and reds. However, colors varied according to theme and programme. The use of static captions was reduced slightly but remained a key part of continuity links. Original locations The original sequences were filmed over six weeks in June and July 1997 at different locations around the United Kingdom. From these locations, forty-seven different 35-second films were produced featuring the balloon floating serenely over British landscapes. Much of the photography was from a helicopter at heights of up to 3,500 ft. One noticeable and intentional aspect about the original balloon films was that none of the sequences featured people or any distinct human activity. The locations were: Eilean Donan Castle, Scottish Highlands Forth Rail Bridge, Scotland London Docklands and One Canada Square River Thames Strangford Lough, Northern Ireland Grey Abbey, Northern Ireland Snowdonia National Park, Wales Cardiff City Hall, South Wales South Downs, Seaford, East Sussex Port of Felixstowe, Suffolk Swinside Stone Circle, Cumbria Later additions A year after launch in 1998, several more idents were created and added to the collection. The main difference between these new additions and the originals was that people were now included in some of the sequences.