in the Top 45 Primetime Telecasts of All Time. Dallas is the only NFL team that distributes its own merchandise, which remains among the league's top selling even during losing seasons. As of 2012 the Cowboys were the most valuable American sports franchise at $2.1 billion. Among the many Cowboys innovations that have contributed to their distinct reputation are their professional, overtly beautiful, all female cheerleader squad, nicknamed "America's Sweethearts", that has since been copied around the NFL but still stands out as singularly iconic, and has been the subject of multiple movies, has made numerous national television appearances, routinely tours with the USO, makes other appearances around the world, and has been featured in its own long running reality show on CMT. In 2012 an ESPN poll found that the Cowboys are the most popular NFL team, a result consistently echoed in annual Harris polling. Other uses Franchises with long successful histories and large nationwide fan bases are occasionally referred to as America's Team. The Atlanta Braves laid claim to the name due to their games being broadcast on cable television systems nationwide on TBS from 1977 to 2007, building a fan base in areas of the United States far removed from a Major League Baseball team. A 1982 issue of Sports Illustrated had referred to the Braves as "America's Team II". As a jab against the Cowboys before Super Bowl XXVII, Buffalo Bills coach Marv Levy proclaimed his team to be America's Team because they would be "wearing red, white, and blue". The Cowboys, whose team colors are navy blue, silver and white, went on to defeat the Bills 52–17. Pittsburgh Steelers owner Art Rooney dismissed the suggestion that the Steelers were "America's Team." " 'We didn't want that,' Rooney said. 'We're Pittsburgh's team. We feel strongly about that.' " In a 2009 ESPN.com article titled, "The Great Debate: 'America's Team'," four sports writers stated their case as to why three other teams besides the Cowboys could lay claim to the nickname of America's Team. James Walker said the name should be given to the Pittsburgh Steelers since they have the most Super Bowl wins at six. Kevin Seifert said that the Green Bay Packers could be considered America's Team due to their unique ownership situation. They "are now owned by 112,120 shareholders who possess about 4.75 million shares of stock. A seven-member executive committee, elected by the