with the conflict between Death Row and Bad Boy. Music video The music video for "Hit 'Em Up" was filmed in a warehouse off Slauson Avenue near the Fox Hills Mall in Los Angeles on June 3, 1996. It was filmed by the production company Look Hear Productions. Shakur raps in a white room with The Outlawz, as well as in purple-caged room and a black room with bullet holes in the background. TV monitors in the background show clips of Shakur, Puffy, and Biggie Smalls, and even clips from the video "Made Niggaz." The video featured actors who were recalled from their prior roles in the music video for "2 of Amerikaz Most Wanted" to impersonate some of those who were attacked in "Hit 'Em Up." This included Biggie, whose stand-in stares dully into the camera and sports a Kangol and jacket, similar to one Biggie would wear. During the moments where Shakur raps about his claimed affair with Evans, the Biggie impersonator crouches near the camera while Shakur yells in his face. Puffy is also impersonated, appearing with a high-top fade and leaning towards the camera, lowering and raising his sunglasses. Like the song, the video for "Hit 'Em Up" has also been called "infamous". The pro-West Coast track's music video featured the members crushing buildings in Manhattan, which was already done in another pro-West Coast music video for "New York, New York" by Tha Dogg Pound earlier. The music video for "Hit 'Em Up" can be found on Tupac: Live at the House of Blues DVD. Release and reception Finishing the recording of the song, Shakur felt very positively about the track, saying; "Hit 'Em Up" appeared first as a B-side, on the single "How Do U Want It", by Shakur featuring The Outlawz. On June 4, 1996, under the label Death Row Records, "Hit 'Em Up" was released on compact disc, 12-inch, and a 45 RPM. The original cover for the single had Puffy's head on a snake's body, and Biggie's head on a pig's. It also appeared posthumously on several compilations, including the 2005 release of Shakur's last recorded live performance, Live at the House of Blues. "Hit 'Em Up" was also remixed on Nu-Mixx Klazzics. Upon its release, "Hit 'Em Up" received frequent radio airplay, which was attributed to the public interest in the ongoing feud and radio stations' desire to garner high ratings.