Animal Safety Representatives attempt to ensure the Guidelines are upheld. American Humane's oversight includes film, television, commercials, music videos, and Internet productions. Criticism In the late 1980s, American Humane was accused by Bob Barker and the United Activists for Animal Rights of condoning animal cruelty on the set of Project X and in several other media projects. The basis of the accusation was the allowing of a cattle prod and a gun on set, and the rumored beating of the chimpanzee on set. American Humane responded by launching a $10 million suit for libel, slander and invasion of privacy against Barker. American Humane claimed that there had been a two-year "vendetta" against them behind the accusations. In a series of public advertisements along with the $10 million libel suit, American Humane stated that the allegations were made based on insufficient and misleading information. The suit was eventually settled by Barker's insurance company, which paid American Humane $300,000. Los Angeles Times reported, in 2001, that the American Humane Film Unit "has been slow to criticize cases of animal mistreatment, yet quick to defend the big-budget studios it is supposed to police," and that an examination of American Humane "also raises questions about the association's effectiveness." The article cites numerous cases of animals injured during filming which the American Humane may have overlooked. In late 2013, The Hollywood Reporter ran a story which implicated American Humane in turning a blind eye to and underreporting incidents of animal abuse on television and movie sets. For example, during the filming of The Hobbit: An Unexpected Journey, 27 animals died. Nevertheless, the movie received a "no animals were harmed" disclaimer. During the filming of the movie Life of Pi, the tiger "King" nearly drowned in a pool, yet this incident was not reported outside of the American Humane organization. In early 2017, CNN reported that American Humane's representative for the movie A Dog's Purpose failed to properly monitor and protect a dog used in the film. American Humane placed an employee on leave after a video was published showing the dog in distress while performing a stunt for the movie. A third-party report later found that the video was "deliberately edited for the purpose of misleading the public and stoking public outrage." Recent programs Humane Heartland In 2000, American Humane's Farm Animals Services program created the first farm animal welfare label to be overseen by