The term "America’s Team" is a nickname that refers to the National Football League (NFL)'s Dallas Cowboys. The nickname originated with the team's 1978 highlight film, where the narrator (John Facenda) opens with the following introduction: The term is recognized and often used by media outlets, including ESPN, Yahoo!, HBO, and Sports Illustrated. History Bob Ryan, now Vice President and editor-in-chief of NFL Films, coined this for the Cowboys while preparing and editing the team's 1978 season highlight film. He was quoted as saying: Ryan told the NFL Network for their Top Ten Nicknames show: During the Cowboys' first game of the 1979 season, a nationally televised game against the St. Louis Cardinals (Dallas won 22–21), the television announcer Pat Summerall for CBS introduced the Cowboys as America's Team and the name stuck. Dallas's Hall of Fame coach Tom Landry originally did not approve of the appellation of America's Team. He felt that it would give opposing teams extra incentive to play harder. Eventually he gave in and actually came to like the name. The nickname was coined at the height of Landry's NFL-record 20 consecutive winning season streak, during which Dallas appeared in 12 conference championship games (counting the 1966 and 1967 league championships) and five Super Bowls, and was exemplified on the field by the iconic Hall of Fame quarterback Roger Staubach, but the team's popularity has continued over the decades during periods of both mediocrity and dynastic success. Records and media In 2003, NFL Films released a DVD collection chronicling the Dallas Cowboys franchise entitled The Dallas Cowboys: The Complete History of America's Team 1960–2003. In 2008, NFL Films would release an updated DVD of The History of the Dallas Cowboys. The popularity of the Cowboys as America's Team has been supported by such NFL records as "Team with Most Consecutive Sold Out Games", a streak of 160 home and away games (including playoffs) that began on December 23, 1990, at Philadelphia's Veterans Stadium and came to an end on December 24, 1999, in a Christmas Eve game against the New Orleans Saints in the Louisiana Superdome. Other examples are the NFL games featuring the Cowboys that result in record-breaking ratings at the time of broadcast, such as 7 of the 8 Super Bowl games featuring the Cowboys and the NFC Championship Game between the Cowboys and 49ers, the only non-Super Bowl NFL game to be ranked