now sometimes called "doing a Ratner", and Ratner himself has acquired the sobriquet "The Sultan of Bling". Ratner has said that his remarks were not meant to be taken seriously. He blamed what he called aggressiveness and deliberate misinterpretation by several media outlets for the severe consumer reaction. After Ratners Following an unsuccessful attempt to become a jewellery consultant in France during the mid-1990s, he set up a health club in Henley-on-Thames in 1996, which was sold for £3.9m in 2001. Ratner then ran, from 2003, in collaboration with SB&T International Ltd, an export manufacturing company based in India and the online jewellery business Gerald Online, which ceased trading in 2014. In 2013, during a visit to India for the inaugural eTailing India Expo, Ratner announced that he would be entering the Indian market. Personal life Ratner has two daughters from his first marriage. According to Ratner, "my first wife left me because I was never at home." He later married Moira, and they lived in Cookham, Berkshire. They have a daughter and a son. References English businesspeople in retailing English chief executives 1949 births Living people Businesspeople from London English Jews 20th-century British businesspeople 21st-century British businesspeople