its 29th year, the Senior Service Project was featured in "Making A Difference" as part of the NBC National News hosted by Brian Williams on March 11, 2010. The film clip is accessible on the Loyola and NBC websites. Loyola students' community service has been regularly featured on the local news programs of the ABC affiliate, Channel 7, including Kool Kids and a fundraising car wash conducted on behalf of Homeboy Industries in Los Angeles, the gang member reformation program founded by Greg Boyle, a Loyola graduate and former faculty member. Loyola sponsors one of the leading Community Service fairs in metro Los Angeles during the third week of September each year with over 100 local agencies, centers, schools, and organizations sending representatives to enroll Loyola students as volunteers. This event supports all of the school's service and justice education programs and seeks to support better-informed choices for service by the students. Several times over the course of the year, the Cubs Urban Plunge in Los Angeles is offered to students and faculty as a way for them to better experience the community from the position of the poor, disenfranchised, and marginalized. This is one of Loyola's distinguishing programs. Still the only high school in Los Angeles, public or private, to offer such a program, through this three- to four-day program, students serve in a number of shelters and centers on Skid row, Hollywood, and East Los Angeles. This program continued through the summer of 2010 with four urban plunges being offered. An overview of the Cubs Urban Plunge program may be found in the July edition of the "Beverly Press." Starting in June 2007, Loyola began an out-of-area, hands-on service program with a two-week service immersion in New Orleans. The 2008 program took Loyola students to Appalachia, focused in Wheeling and Charleston, West Virginia. In July 2008 Loyola launched its foreign service immersion in Puebla and Cholula, Mexico. In June 2009, Loyola launched a five-week, academic exchange and service immersion with Colegio Del Salvador, the Jesuit high school in Buenos Aires, Argentina. The 2009 summer service immersion program included student, faculty, and staff service teams in New Orleans/Slidell, Louisiana, in mid June and another student, staff, alumni, and parent service team to Lima and Cusco, Peru, in late July and early August. The 2010 service immersion program included one that is agriculturally based in the Salinas Valley in Northern