gloomy economic days to inspire customers to increase the size of each purchase" (Staff, 2016). Guerrilla marketing also suggests that rather than investing money, it is better to "invest time, energy, imagination and knowledge" (Staff, 2016) instead. Guerrilla marketing puts profit as their main priority not sales as their main focal point, this is done to urge the growth of geometrically by enlarging the size of each transactions. This all done through one of the most powerful marketing weapons around, the telephone. Research shows that it will always increases profits and sales. The term "guerrilla first appeared during the war of independence in Spain and Portugal at the beginning of the 19th century it can be translated as battle" (Uk essays, 2016). Even thou guerrilla marketing was aimed for small business; this did not stop bigger business from adopting the same ideology. "Larger business has been using unconventional marketing to complement their advertising campaigns, even then some marketers argue that when bigger business utilize guerrilla marketing tactics, it isn’t true guerrilla" ("What Is Guerrilla Marketing?", 2010). The reason being that larger companies have bigger budgets and usually their brands well established. In some cases, it is far riskier for a larger business to do guerrilla marketing tactics. Which can cause problem when their stunts become a flop when compared to smaller business, as they do not run as much risk, as most people will just write it off as another failed stunt. Many methods in guerrilla marketing consist of "graffiti (or reverse graffiti, where a dirty wall is selectively cleaned), interactive displays, intercept encounters in public spaces, flash mobs, or various PR stunts are often used." Small business use social media as a form of marketing. "Collecting billions of people around the world through a series of status updates, tweets, and other rich media" ("Guerrilla Marketing Strategies for Small Businesses", 2013). Social media is a powerful tool in the world of business. Guerrilla marketing strategies and tactics are a great and cost effective way to generate" awareness for business, products and services. To maximize full potential of marketing efforts, it's to blend them with a powerful and robust online marking strategy with a marketing automation software" ("Guerrilla Marketing Strategies for Small Businesses", 2013). Which can boost small businesses. Guerrilla tactics consist of instruments that have effects on the efforts. Some instruments are usually there to maximize the surprise effect and