VRBO and many other vacation rental brands) to compete with Airbnb. HomeAway and VRBO were combined into a single brand known as Vrbo. There are also other online vacation rental sites that specialize in metasearch or resort residences. Metasearch plays a role in the rental ecosystem by connecting rentals from different listing companies under a single experience. In contrast, vacation rental agencies handle reservations and billing on the homeowner's behalf, and there is no direct contact between the guest and the owner. Because the fee or commission charged to an owner by an agency is higher than that charged by a listing service, the rent tends to be higher. In the United Kingdom, villa holidays are also sold by tour operators as packages, including flights and car hire. This is convenient for guests who prefer not to make their own arrangements, but it may not be cheaper and does not usually allow the guest to choose a specific property. Most property owners contract a vacation rental management company to manage their vacation rentals. These companies handle housekeeping and property maintenance. Some management companies also act as agencies, marketing the vacation rental property and handling reservations and billing. Most vacation rental management companies work on a commission basis, meaning they do not make a guarantee to the homeowner in terms of weeks that will be rented or revenue earned. Rather, they collect a commission ranging from 20% to 50% of any revenues generated. An alternative arrangement is where vacation rental managers provide homeowners with a guaranteed rental. Under these arrangements, vacation rental managers buy all of the weeks the homeowner wishes to rent in a single transaction. This provides the homeowner with guaranteed income and puts the risk and management burden on the rental manager. Travelers' concerns Some travelers avoid vacation rentals for fear of what industry insiders call SNAD: "Significantly Not As Described." This refers to a property that looks like paradise in the photos, only to reveal leaky roofs and blocked views upon the traveler's arrival. To reduce this risk, many vacation rental companies offer user reviews. Another significant concern is that people may create false accounts and advertise vacation homes that they do not in fact own. This can lead to unsuspecting customers booking and paying for a vacation, only to find on arrival that the rental does not exist. Given that the accommodation has been booked and