due to the COVID-19 pandemic, the D’Addario Research & Development team worked alongside Chief Innovation Officer, Jim D’Addario to develop face shields with the mylar film used to produce Evans Drumheads' G2 heads. In October 2020, D’Addario received a $341,000 grant from the New York State Government to expand face shield manufacturing operations. Brands D’Addario markets products under a number of brand names, each of which is used on products geared toward a different niche. The D’Addario brand is used on many products, including guitar strings and straps. Evans Drumheads is a brand used for products geared toward drummers and is used for drumheads, including Level 360, introduced in 2013. Level 360 aims to ensure greater contact and balance between the head and drum with a greater tonal range. Level 360 Technology is a feature on all Evans drumheads. It allows the head's playing surface to sit perfectly level around the entire 360 degrees of the drum’s bearing edge. This allows for ease of tuning, extended pitch range, and optimum quality of sound. ProMark is a line of drumsticks, including ActiveGrip, FireGrain and SPYR Mallets. D’Addario Woodwinds is a line of reed products, including Rico and Royal Reeds. D’Addario Orchestral is a line of orchestral string products, including Prelude, Ascenté synthetic violin strings, Helicore strings, Kaplan strings as well as Rosin and accessories Products and Innovations Strings The original 1950s string formula used pure nickel, which created a characteristically mellow sound. In the early 1960s, John D’Addario, Sr., introduced a brighter-sounding, second-generation nickel-plated steel string, which became the industry standard for the next five decades. Today, 80 percent of all electric guitar strings are based on his formula. In 2014, D’Addario unveiled a new electric guitar string, NYXL. Formulated, created and perfected in New York State, the new strings were re-engineered from the ball-end up to bend farther, sing louder, and stay in tune better. The reformulated nickel-plated steel alloy boosts amplitude in the 1 kHz to 3.5 kHz range, modernizing overall tone without losing that nickel-plated steel feel. In 2019, D’Addario unveiled the X Series, a technologically advanced series of strings created for electric, acoustic, classical, bass, and folk instruments. The D’Addario Research and Development team worked to combine all of D’Addario’s innovations, such as extended lifespan treatments, New York Steel, and Fusion Twists into one string. Players can choose between XT, for enhanced life and a natural feel,