However, the balloon itself did actually fly over the following locations: Cley next the Sea, Norfolk Cerne Abbas Giant, Dorset * Angel of the North St Michael's Mount, Cornwall Blackpool Tower The Needles, Isle of Wight Second Severn Crossing, Wales Brecon Beacons, South Wales * Dunluce Castle, Northern Ireland Giant's Causeway, Northern Ireland * Scottish Exhibition and Conference Centre, Glasgow, Scotland Ballachulish, Scotland * Edinburgh, Scotland * Note: places marked with * were used in short "stings" between programs. In 2000, the BBC wanted the balloon idents to become more inclusive, so they introduced "lifestyle" idents. These featured skateboarders, a busy market scene and a carnival, all of which featured the balloon flying past in the background. A bungee jumper was also filmed jumping out of the balloon. Special idents There were also many special idents made for new programs, sporting events and, most notably, the Christmas holiday. These included: Christmas Other Replacement On 1 November 2000, Lorraine Heggessey became controller of BBC One and immediately ordered a review of the channel's branding. In her opinion, the balloon was "slow and distant". On 29 March (Good Friday) 2002, after much speculation, the balloon idents were replaced as the icon of BBC One with a set of idents with the theme of Rhythm & Movement, making it the final motif of the globe logo for the channel after 39 years. English 12 was the final ident aired before BBC News 24 at 2.15 am in the late evening hours of 28 March 2002 on the England version of BBC One. Northern Ireland had a 35-second tribute of the idents before signing off. The balloon itself last took to the skies in the summer of 2002 when it took part in the Bristol International Balloon Fiesta. It is now in the care of the Sussex-based Balloon Preservation Group. Reception The idents were well received by viewers and have a loyal fan base to this day. BBC America The balloon idents were also shown on BBC America between 1998 and 2001. Unlike BBC One, BBC America employed shorter, snappier cuts of various balloon sequences with slight changes to the familiar musical score. See also History of BBC television idents References External links BBC One Lambie-Nairn design agency BBC One "Balloon" idents at TV Ark BBC One BBC Idents Balloons (aeronautics) Television presentation in the United Kingdom