These largely involved the use of posters, flags bearing the Croatian chequy arms, graffiti, badges, stickers, support from entertainers and media, and the use of political rallies. Parties also relied on word of mouth, media manipulation and even paranoia. An overall lack of political experience led to the use of some awkward, distasteful or otherwise poor slogans and posters. SKH-SDP posters were largely devoted to Račan and his messages: "We stopped single-mindedness, achieved democracy, Croatia freely elects" and "Račan's NO to single-mindedness". The HDZ used simple messages: "One knows – HDZ" and "HDZ – our name is our agenda", while the KNS used an image of a chessboard with the word Koalicija (Coalition) inscribed in its fields. In the initial stages of the campaign, the SDP-SKH was generally expected to win; The Economist predicted a coalition government would be formed. Issues of nation and elections/democracy dominated the overall campaign; economic issues were three-times-less represented than either of the former issues. A similar breakdown of campaign focus existed in the cases of the HDZ, SKH-SDP and KNS when analyzed individually. The theme of restructuring Yugoslavia as a looser confederation and, should that fail, achieving independence was reaffirmed in the campaign and accepted by Tuđman. For the SKH-SDP, the elections primarily meant a campaign for the reform of the Yugoslav federation. The HDZ's priority was building the Croatian state. In the run-up to the vote, 15% of Croats said they supported independence and 64% declared in favour of the proposed confederation. 37% said independence was a political priority. Parties gradually developed their ethnic profiles during the campaign. While the SDS appealed exclusively to Croatian Serb voters, surveys indicated 98% of the HDZ's voters were Croats. The KNS applied moderately nationalistic rhetoric but failed to seriously challenge the HDZ. Growing Serbian and Croatian Serb nationalism increasingly prompted Croat voters to support the HDZ. The SKH-SDP appealed to an ethnically mixed electorate; surveys indicated 52% of its supporters were Croats, 28% were Serbs and 17% declared themselves as Yugoslavs. Among Croatian Serbs, only 23% supported the SDS, while 46% supported the SKH-SDP. Eventually, the HDZ emerged as the most credible anti-communist party in Croatia, rejecting the arbitrary rule and corruption that many Croatians associated with 45 years of communist domination, and affirming Croatia's national and religious identity. Media coverage Mainstream media in Croatia largely portrayed Tuđman and HDZ as right-wing nationalists, often as extremists