April, with Wednesday now designated as Administrative Professionals Day. The name was changed to Professional Secretaries Week in 1981 and became Administrative Professionals Week in 2000 to encompass the expanding responsibilities and wide-ranging job titles of administrative support staff in the modern economy. The week-long observance was created in order to space out the bookings at restaurants, country clubs, and other places where administrative professionals would be taken out to lunch. Criticism Some critics take an anti-consumerist stance and accuse the flower, card, and candy industries of inventing the holiday for convenient sales between Easter and Mother's Day, which is the second Sunday of May in the United States. It has also been argued that the typical gifts of flowers and cards unintentionally mark the holiday and the administrative role as a gendered one, since these are typically feminine gifts, and that a specific day to celebrate administrative staff "ghettoizes" and separates the administrative staff from the rest of their workplace peers. See also Hallmark holiday Boss's Day Employee Appreciation Day References April observances September observances Holidays and observances by scheduling (nth weekday of the month) Types of secular holidays