different levels of another factor, it cannot be detected by an OFAT experiment design. Factorial designs are required to detect such interactions. Use of OFAT when interactions are present can lead to serious misunderstanding of how the response changes with the factors. Factorial designs allow the effects of a factor to be estimated at several levels of the other factors, yielding conclusions that are valid over a range of experimental conditions. Example of advantages of factorial experiments In his book, Improving Almost Anything: Ideas and Essays, statistician George Box gives many examples of the benefits of factorial experiments. Here is one. Engineers at the bearing manufacturer SKF wanted to know if changing to a less expensive "cage" design would affect bearing life. The engineers asked Christer Hellstrand, a statistician, for help in designing the experiment. Box reports the following. "The results were assessed by an accelerated life test. … The runs were expensive because they needed to be made on an actual production line and the experimenters were planning to make four runs with the standard cage and four with the modified cage. Christer asked if there were other factors they would like to test. They said there were, but that making added runs would exceed their budget. Christer showed them how they could test two additional factors "for free" – without increasing the number of runs and without reducing the accuracy of their estimate of the cage effect. In this arrangement, called a 2×2×2 factorial design, each of the three factors would be run at two levels and all the eight possible combinations included. The various combinations can conveniently be shown as the vertices of a cube ... " "In each case, the standard condition is indicated by a minus sign and the modified condition by a plus sign. The factors changed were heat treatment, outer ring osculation, and cage design. The numbers show the relative lengths of lives of the bearings. If you look at [the cube plot], you can see that the choice of cage design did not make a lot of difference. … But, if you average the pairs of numbers for cage design, you get the [table below], which shows what the two other factors did. … It led to the extraordinary discovery that, in this particular application, the life of a bearing can be increased fivefold if the two factor(s) outer ring osculation and