Willie's father, even though Willie in an earlier episode said that he was killed for stealing a pig. Cultural references In the beginning of the episode, the Simpsons watch a television program called Cash in Your Legacy, which is a parody of the PBS program Antiques Roadshow. Arthur Fortune is a parody of Branson and Fortune Megastore is a reference to Branson's international record shop chain Virgin Megastores. On the cover of Billionaire Beat, a magazine that Burns reads in the episode, business magnates Bill Gates and Rupert Murdoch can be seen. In a scene in the episode, Burns assumes that Don McNeill and his Breakfast Club is currently the most popular radio program; Don McNeill's Breakfast Club was a real radio program that, according to Scully, Swartzwelder used to listen to. The Kevin Costner film The Postman is also referenced in the episode. Burns' unveiling of the Loch Ness Monster is ruined as the numerous camera flashes blind him, causing him to knock over some lights, starting a fire; this is a reference to the film King Kong, although in the film, the flashes enrage the captured gorilla Kong, as opposed to his captor. The monster's roars are taken from the Jurassic Park Tyrannosaurus rex. Reception In its original American broadcast on May 2, 1999, "Monty Can't Buy Me Love" received a 7.3 rating, according to Nielsen Media Research, translating to approximately 7.26 million viewers. The episode finished in 43rd place in the ratings for the week of April 26 – May 2, 1999. On August 7, 2007, the episode was released as part of The Simpsons – The Complete Tenth Season DVD box set. Mike Scully, George Meyer, Ian Maxtone-Graham, Ron Hauge and Matt Selman participated in the DVD's audio commentary of the episode. Following its home video release, "Monty Can't Buy Me Love" received mixed reviews from critics. Giving the episode a positive review, Currentfilm.com considered it to be 'one of the best Mr. Burns-centric episodes ever', and that it has 'some classic Burns moments, especially when Monty describes exactly what it took for him to capture the creature'. Colin Jacobson of DVD Movie Guide stated that, while the episode 'doesn’t do a lot to expand the character', it 'manages a reasonable number of yuks'. He added that "A fun Howard Stern-esque character done by Michael McKean helps make this a nice show." David Plath of DVD