that respective name, Team Ico changed the games designation to its final Japanese title. SCEI's European branch was determined to publish the game under the name Ico 2 in its associated regions. However, Sony Computer Entertainment America proposed that the game's original title, translated as Wanda and the Colossus, be rebranded as Shadow of the Colossus for a North American release. In naming the game, Ueda intended to move away from the abstract title of Ico to a simpler and more straightforward product name. This resulted in the game's native title, which offered greater public appeal and clarity than that of Ico, and was striking from the perspective of Japanese consumers. Shadow of the Colossus was unveiled in early September 2004–along with Genji: Dawn of the Samurai–via an announcement on the official Japanese PlayStation website. On September 10, SCEI held an official press conference where Shadow of the Colossus was presented by Ueda and Kaido to Japanese trade journalists. The event was accompanied by a live orchestral performance of selected music from the game's soundtrack, which drew interested visitors to the showcase. Later that month, a trailer of Shadow of the Colossus was revealed at the 2004 Tokyo Game Show, where Sony alluded to the game's tentative release date in the next year. At an internal meeting in February 2005, Team Ico decided to monitor player feedback to the unveiling of Shadow of the Colossus in an effort to correct the game's deficiencies. That April, Sony announced the game's American title, and by the next month, Western video game-oriented media outlets such as GameSpot and 1Up.com had received a pre-release playable version of Shadow of the Colossus and reported their early impressions about the game. Also in May, the same version of the game–estimated by a Japanese online news source to be at "60 percent of completion" by that point–was exhibited at E3 2005, and, according to Edge, attracted "heavy crowds, all clamouring to get their hands on and heads around its sheer enormity". However, several spectators complained about the low frame rate of the title, and Andrew Vestal of Electronic Gaming Monthly, commenting on the game's status in a preview, cited problems that pertained to its collision detection. Ueda later admitted the existence of several flaws in the design of Shadow of the Colossus; at the same time, he had asserted that the staff's adherence to the central ideas