The Metreon is a shopping center located in downtown San Francisco, California, United States at the corner of 4th Street and Mission Street. It is a four-story building built over the corner of the underground Moscone Center convention center. Metreon opened on June 16, 1999, as the first of a proposed chain of Sony "urban entertainment centers", aggregating dining, games, music, exhibitions, shopping, and movies. Sony intended the ambitious (equivalent to $ in ) project to be a theme park and gallery for Sony products, and to reinforce a sophisticated image for the Sony brand. In 2006, Metreon was sold to Westfield Group, a mall developer, and it was refashioned as a food-oriented mall. In 2011, most remaining businesses in the mall were closed. Westfield began a major renovation with an emphasis on dining, including Target creating a large downtown department store that now takes up the second floor. In April 2012, Westfield sold the Metreon to Starwood Capital Group. Westfield (and its successor, Unibail-Rodamco-Westfield) continues to be responsible for management. History The Metreon's original attractions include a movie theater with both standard and IMAX screens, a multimedia edutainment presentation involving audio-animatronics and 3-D film based on the famous book The Way Things Work by David Macaulay, a play area for young children based on Maurice Sendak's popular children's book Where the Wild Things Are (sharing a floor with an In the Night Kitchen themed restaurant), and an arcade and bar, the Airtight Garage, based on French comic artist and graphic designer Jean "Moebius" Giraud's graphic novel of the same name and featuring all original games. In October 2001, Metreon, in partnership with Sony's anime television network, Animax, was host to an anime festival, in which numerous anime videos were broadcast across its Action Theatre. As a hub for Sony products, the Metreon often hosted special events for the public when new products were released. Consumers flocked to the Metreon for high-demand items such as the PlayStation, PlayStation 2, PlayStation Portable, and PlayStation 3. Although Sony opened two additional centers in Tokyo and Berlin in 1999, the original center failed to turn the expected profit. Sony promised first-year foot traffic of six million, one million above pre-launch projections, but by mid 2001 "The Way Things Work" was closed. The other major exhibit, "Where the Wild Things Are," closed sometime after July 2004. The Airtight Garage's games were unpopular, with the