state management, the station was back in the hands of the private sector, and after a decade of branding as Canal Once, the new branding of Telefe, an acronym of the new ownership's name, debuted on March 5 the same year. During the first weeks of the relaunched channel, the Telefe brand mirrored the blue and white of the Flag of Argentina (blue name on a white screen). That logo was later replaced by the three-circles logo used till the present. Telefónica era (1999–2016) In 1999, Telefónica acquired ownership of Telefe and its eight owned-and-operated stations; that same year, Telefe launched an international signal aimed at viewers outside of Argentina. It also retained Telefe over Azul Televisión when it bought the latter in 2002. The Federal Broadcasting Committee (COMFER in Spanish) later forced Telefónica to sell off its involvement in Azul Televisión. With Gustavo Yankelevich (and after 1999, Claudio Villaruel) directing the channel's output, and with the introduction of satellite broadcasts nationwide, Telefe took to an unprecedented 20-year streak atop the Argentina ratings. It logged ratings wins in every year between 1990 and 2009, acquiring the rights to The Simpsons, Formula 1 racing and the franchise for Big Brother. In 2010 and 2011, under the direction of Marisa Badía, Telefe lost its number one position in the ratings — which had not happened since just after the privatization of the station — to then-perennial runner-up El Trece. In 2012, however, another change in management, this time to Gustavo Yankelevich's son Tomás, and shows like Graduados, Dulce amor and Pekín Express helped Telefe return to the top of the rating list. Acquisition by Viacom (2016–present) On November 3, 2016, it was reported that Viacom had won a bid to acquire Telefe. It also made Telefe a sister to Channel 5 in the United Kingdom. In December 2019, Viacom re-merged with CBS Corporation, forming ViacomCBS (currently known as Paramount Global) and making Telefe a sister to CBS in the United States, and Network 10 in Australia. Digital channels The station's digital signal is multiplexed: Current programming This is a list of programs currently being broadcast by Telefe, with their years of debut in brackets. Original programming Comedy Casados con Hijos (2005; reruns) Talk shows A la Barbarossa (2022) Ariel en su Salsa (2022) Cortá por Lozano (2017) La Peña de Morfi (2017) PH: Podemos Hablar (2017) Reality/non-scripted Gran Hermano (2001) Juego Chino