On the hour, WCBS plays the iconic and distinctive CBS network "bong" indicating that the time is on the hour (although the station now broadcasts with a 10-second delay). The time is distinctly introduced with "WCBS news time: _:__". This standard practice, with slight variations, is also used at other CBS-affiliated news radio stations nationwide. Now, the news By the late 1950s and early 1960s, WCBS evolved into a middle of the road (MOR) music and personality format, which included limited talk programming. Personalities included morning host Jack Sterling, Bill Randle and Lee Jordan. Like many MOR stations at the time, WCBS did mix in softer songs by rock-and-roll artists. Its ratings at the time were ordinary compared to the higher ratings at WOR and WNEW, both of which also had MOR formats and more distinct identities. Through it all, the variety show Arthur Godfrey Time remained a weekday mid-morning staple. Eventually, WCBS gained a foothold in local news coverage (WOR and WNEW's strengths) bolstered by its standing as CBS's flagship radio station. During the 1960s, CBS chairman William S. Paley was concerned about the station's low ratings, and that concern started a process that led to the creation of a news radio format that would become known as "Newsradio 88". Paley hired Clark B. George, then vice-president and general manager of WCBS-TV, to create the new format and turn the station's low ratings around. The format debuted on August 28, 1967 – although on WCBS-FM, because a small airplane had crashed into and destroyed WCBS's AM antenna tower just a few hours earlier. Its original roster of anchors included Charles Osgood, Ed Bradley, Robert Vaughn and Pat Summerall. Later anchors included veteran newscaster Lou Adler, Jim Donnelly, Harvey Hauptman, Bill Lynch and Gary Maurer. Initially, the station ran news in the drive time periods but maintained an MOR format during the midday and overnight hours, and within a couple of years, it ran all-news programming for much of the broadcast day except for overnights. "Newsradio 88" began its transformation into an all-news format in 1970, when the overnight American Airlines-sponsored Music Till Dawn ended in January of that year, and completed the process in 1972, when Godfrey's weekday morning variety show came to an end. The station built a reputation as an all-news powerhouse during the 1970s, and has continued with an all-news format to this day. Although WINS