Munhwa Broadcasting Corporation (MBC; ) is one of the leading South Korean television and radio broadcasters. Munhwa is the Sino-Korean word for "culture". Its flagship terrestrial television station MBC TV broadcasts as channel 11. Established on 2 December 1961, MBC's terrestrial operations has a nationwide network of 17 regional stations. Although it operates on advertising, MBC is a Network Radio Television as its largest shareholder is a public organization, the Foundation of Broadcast Culture. MBC consists of a multimedia group with one terrestrial TV channel, three radio channels, five cable channels, five satellite channels and four DMB channels. MBC is headquartered in Digital Media City (DMC), Mapo District, Seoul and has the largest broadcast production facilities in Korea including digital production centre Dream Center in Ilsan, indoor and outdoor sets in Yongin Daejanggeum Park. History Radio era (1961-1968) Launching the first radio broadcast signal (call sign: HLKV, frequency: 900 kHz, output: 10 kW) from Seoul, MBC started as the first non-governmental commercial broadcaster in Korea. On 12 April 1963, it obtained a license from the government for operating regional stations in major cities (Daegu, Gwangju, Daejeon, Jeonju) in Korea, and established a broadcast network which connects six cities including Seoul and Busan. Black and white TV era (1969-1980) MBC launched TV broadcasting on 8 August 1969 (call sign: HLAC-TV, output: 2 kW), and started to broadcast its main news program MBC Newsdesk on 5 October 1970. It reached affiliation deal with 7 commercial stations (in Ulsan, Jinju, Gangnueng, Chuncheon, Mokpo, Jeju, Masan) between 1968 and 1969, and started nationwide TV broadcasting through its 13 affiliated or regional stations. In 1974, FM radio was launched, and MBC took over the Kyunghyang Shinmun (daily newspaper company). Colour TV era (1980-1990) The first colour TV broadcasting was started on 22 December 1980. MBC was separated from the Kyunghyang Shinmun according to the 1981 Basic Press Act. In 1982, it moved into the Yeouido headquarters. That same year, the network founded its baseball team, MBC Cheong-ryong (Blue Dragon), which entered the KBO League as a charter team, in addition to the network being the first home of the league's TV broadcasts. With the live coverage of the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, MBC made a great advancement in scale and technology. Ownership of the Blue Dragon was passed to LG Corporation in 1989. Multimedia era (1991-2000) After rapidly growing