of the Towel is Little Earth Productions, Inc. of Pittsburgh, who took over from McArthur Towel & Sports Co. of Baraboo, Wisconsin, in 2013. The current cost of a towel is approximately $10 (in January 2021 at the Steelers' online store). In 1996, Cope gave the rights to The Terrible Towel to the Allegheny Valley School in Coraopolis. The school provides care for more than 900 people with intellectual and physical disabilities, including Cope's autistic son, Danny. Proceeds from the Terrible Towel have helped raise more than $6 million for the school. During the 2005 season, when the Steelers won their fifth Super Bowl, more than 1 million Towels were sold; some fans bought 200 Towels at a time. Widespread recognition Upon its invention, Cope commented on the multi-functional ability of The Terrible Towel, "I'll tell 'em they can use the towel to wipe their seats clean. They can use it as a muffler against the cold. They can drape it over their heads if it rains." However, the towel is often used by fans who do not attend games. Fans often drape the towel over their radios or television sets; some even dress their pets or babies with it. It has become a tradition for Steelers fans to take Terrible Towels on vacation, taking pictures next to well-known tourist destinations. Fans have taken the Towel to locations such as the Great Wall of China, the South Pole, Vatican City, and to the top of Mount Kilimanjaro. Hampton native Kevin Cherilla took his Terrible Towel during his climb to the peak of Mount Everest. Military personnel have taken pictures with the Towel while stationed in Iraq and Afghanistan as part of the War on Terrorism. Fans waved Terrible Towels at the gold medal match for Women's beach volleyball at the 2008 Olympic Games. Prior to the 2008 AFC Championship Game astronaut Colonel Mike Fincke, a Pittsburgh Native, waved the Terrible Towel from the International Space Station. The Terrible Towel is seen in the Scrubs season five episode "My Bright Idea", hanging on the cork board of Carla and Turk's apartment as she comes out of the bathroom after performing what she believes to be another unsuccessful pregnancy test. During her campaign for the 2008 Presidential Election, Hillary Clinton received a Terrible Towel during a visit to Pittsburgh. During the 2009 G-20 Pittsburgh summit, visiting dignitaries received Terrible Towels in gift