of football games). Return to Eyewitness News (2008–2011) The station revived "Move Closer to Your World" for promotions celebrating the station's 50th anniversary, for the intro to breaks during its newscasts. It also reintroduced the theme for the introduction to its 11 p.m. newscasts on September 19, 2008 (along with the restoration of the "Do you know where your children are?" speech), and began using the Eyewitness News name for its 2 a.m. one-minute news brief. On October 22, 2008, WKBW-TV news anchors launched what has been described as the "Big Tease," an announcement that an ostensibly top-secret "major change" was coming; although only a few of the senior members of the staff knew about the change, it was widely predicted to be a revival of the Eyewitness News name and classic theme. On October 27, 2008 beginning with its morning newscast, the Eyewitness News brand permanently returned to WKBW-TV's newscasts, and "Move Closer to Your World" was fully restored to all of the station's newscasts. Nevertheless, the station retained the 2003 studio set and graphics package for the next two years and the 7 News branding and "Live, Local, Late Breaking" slogan were relegated to the 2 a.m. news brief. Preliminary results were promising: due to this and WIVB-TV's carriage disputes with Time Warner Cable and Atlantic Broadband, WKBW-TV's newscasts climbed back to a strong second place, behind WGRZ. Although it had retreated back to third when WIVB-TV returned to the two cable providers, WKBW-TV kept many of those viewers gained during the dispute and has made the Buffalo market's television newscasts a much closer three-way ratings race again, with only the station's morning newscast still in distant third. Ratings have waffled since that time. From September 2009 to September 2010, the title of the morning newscast was changed to Good Morning WNY. After Bridget Blythe's departure in October 2010, the morning show reverted it back to the Eyewitness News This Morning title, with Ginger Geoffery and Patrick Taney as anchors. The morning show increased its popularity in key demographics, tying WIVB-TV for second place in the ratings in May 2011; however, ratings for the 11:00 p.m. newscast dropped to fourth place among the market's late evening news broadcasts, behind the WIVB-TV-produced 10:00pm newscast on WNLO. WKBW-TV also updated its set and graphics in October 2010. Ratings somewhat rebounded by October 2011; WKBW-TV's 11:00 p.m. newscast jumped to second