Merilee" at #31, charted on the Rock Tracks chart. In addition, he gained the nickname King Cool from this album in the later part of his career. However, the album itself charted less successfully at #84. After the long tour promoting their two previous albums, the band continued songwriting and in the fall of 1982 released The High and the Mighty. The album contained the single "Tough World," but only charted at #180, marking a decline in his success, but the band still was determined to release new material. Their next album one year later, Fortune 410, contained the hit single "Do You Compute?" which was used by their label MCA and the computer company Atari to form a cross-marketing promotion. Because the promotional partnership was secured prior to release of the album, it was possible to use the Atari 1200 XL Home Computer in poster photography, as well as in the video clip for "Do You Compute?", which aired on MTV. The title of the album is a reference to the trademark glasses Iris wears, Fortune 410's. The combination of marketing and the promotion for its hit single allowed the album to chart higher than its predecessor. Despite Fortune 410 charting higher than The High and the Mighty, MCA was displeased that both albums didn't chart as high as Back on the Streets and King Cool had. The label suggested that the band allow them to bring in a new producer, displacing Mark Avsec, as well bring in new songwriters. Iris and the Cruisers, wanting to keep as much of their creative freedom and sound as they could, said no. As a result, MCA dropped the band in 1984. Shortly after being let go from MCA, the band signed with the small HME Records label. Their next album, No Muss...No Fuss, released in 1985, continued the trend set by Fortune 410 by charting at #115 with the single "Injured in the Game of Love". Both of the aforementioned albums ended up being more critically acclaimed than The High and the Mighty. New Cruisers lineups and different projects (1986–93) Just prior to the release of No Muss...No Fuss, the band began to split into different directions. Drummer Kevin Valentine and bassist Albritton McClain left to join a new group, the Innocent, whose members included future Nine Inch Nails main man Trent Reznor. The two were replaced by Scott Alan Williamson