Goldfish are fish-shaped crackers with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company. The brand's current marketing and product packaging incorporate this feature of the product: "The Snack That Smiles Back! Goldfish!", reinforced by Finn, the smiling mascot with sunglasses. The product is marketed as a "baked snack cracker" on the label with various flavors and varieties. History Originally invented by Oscar J. Kambly at Swiss biscuit manufacturer Kambly in 1958 to celebrate his wife who was a Pisces, Goldfish snacks were introduced to the United States in 1962 by Pepperidge Farm founder Margaret Rudkin. Flavors Goldfish come in many varieties, but start/end dates of availability are unknown: Original, also known as Saltine. Cheddar Whole Grain Cheddar Parmesan Pretzel Pizza Baby (Cheddar) Grahams (Vanilla Cupcake, Fudge Brownie, and S'mores) Flavor Blasted (Xtra Cheddar, Cheddar & Sour Cream, Cheddar Jack'd, Sour Cream & Onion, White Cheddar, Xtra Cheesy Pizza) Mix Frank's RedHot Jalapeno Popper Different shapes and colors These different-shaped Goldfish are all cheddar flavored. There are also different Goldfish mixtures, which are two flavors combined. Colors (same shape as original but different colors using natural colors, Colors: Yellow, orange, red and green) Princess (colored pink) Mickey Mouse (red crackers in shape of Mickey's head) Mega Bites (bigger than the original) Star Wars Discontinued products PhysEdibles – prepared using whole-grains Puffs – launched in the United States in 2013 Giant Sandwich Crackers Giant Goldfish Sandwich Snackers Garden Cheddar Mac & Cheese Cars 3 (red crackers in the shape of Lightning McQueen) Flavor Blasted Grahams Cinabuddy Snack Bites International distribution Goldfish are exported and sold in countries around the world. In the UK, they are sold under the name "Finz", but the product is identical. In Switzerland, the original Goldfish flavor is marketed under the brand name Goldfischli. Goldfish was also sold in Australia under Arnott's branding, Canada and Hong Kong. Spin-offs Pepperidge Farm has created several spin-off products including Goldfish Sandwich Crackers, Flavor-Blasted Goldfish, Goldfish bread, multi-colored Goldfish (known as Goldfish-American), and Baby Goldfish (which are smaller than normal). There are also seasonably available color-changing Goldfish, colored Goldfish (come in a variety pack). There was reportedly once a line of Goldfish cookies in vanilla and chocolate; chocolate has reappeared in the "100 calorie" packs. Goldfish noodles also can be found in Campbell's chicken noodle, tomato, and meatball