Don Rose (born Donald Duane Rosenberg; July 5, 1934 – March 30, 2005), also known as "Dr. Donald D. Rose" or just "Dr. Don," was an American radio personality on KFRC AM 610 in San Francisco, California from October 1973 to 1986. Prior to joining KFRC, Rose had been a prominent broadcaster at WQXI (AM) in Atlanta, Georgia, and WFIL in Philadelphia, Pennsylvania. He was known for his one-liners, sound effects and philanthropy. Early years Rose was born Donald Duane Rosenberg in North Platte, Nebraska, and got his first experience in broadcasting at age 15 while reporting on his trip to the 1950 Boy Scout National Jamboree in Valley Forge, Pennsylvania, for KODY in his hometown. He began his career in 1955 at KWBE in Beatrice, Nebraska, while majoring in accounting at the University of Nebraska in Lincoln. He moved to KLMS/Lincoln shortly thereafter, and then was hired by KOIL/Omaha, a job that appeared to be so promising that he dropped out of college in his senior year. However, he was fired by that station four weeks later. His next job, at KTSA/San Antonio, also lasted only four weeks. Returning to Nebraska, he held an announcing position at KRNY/Kearney for about 15 months before being terminated again. His next employer, the Union Pacific Railroad, offered only manual labor — pounding spikes into the railbed — but he continued to pursue work in radio, and acquired a job at KTUL/Tulsa. His next broadcasting position was in KWMT/Fort Dodge, Iowa, where he first complemented his jokes with cowbells and other barnyard sounds. His stay in Fort Dodge was fairly brief, but there he met his future wife, Kae, to whom he remained married for the next 45 years. From Iowa he went on to WEBC/Duluth, Minnesota, followed by his first taste of big-market success, as morning host at WQXI/Atlanta ("Quixie In Dixie"), his fame made ever-lasting by his inclusion as the 1967 entry in the popular series of "Cruisin’" LP records. Originally hired for the nine-to-noon slot, he was shifted to morning drive shortly after his arrival, and soon became the number-one radio personality in town. Broadcasting career With Rose as morning anchor, KFRC was voted "Station of the Year" four times by Billboard Magazine. He was considered by many to be the king of radio in the Bay Area during the final decade of AM's musical hegemony. He was named by