as a "crusty three-star admiral" by syndicated columnists Rowland Evans and Robert Novak, Admiral Reich was reported by the columnists to have told staff members: I don't give a damn for the public image. We're not here to create an image. We're to do a job—my way. And that's the military way. After a short time at the job, Admiral Reich clashed with energy chief William E. Simon, and he left the newly formed Department of Energy. Reich later did consulting on national security matters involving weapons systems acquisitions, shipbuilding and mobilization planning. Reich is also credited with founding the Naval Undersea Museum in Keyport, Washington. After his retirement he created the Naval Undersea Museum Foundation which raised the funds, designed, and built the museum. The museum has since been donated to by the US Navy. Reich's family donated "many of his awards, battle flag, uniforms, and memorabilia to the museum after his death." The museum also commissioned an oil portrait and bust of him which are currently on display along with many of the families donations. Awards Reich received the Navy Cross three times, the second-highest decoration for valor the United States Navy awards, after the Medal of Honor, for "extraordinary heroism" as commander of the Sealion II from its March 8, 1944 commissioning until relieved by Lieutenant Commander Charles F. Putnam on December 4, 1944. Reich was also twice awarded the Navy Distinguished Service Medal, once awarded the Legion of Merit, and received the Bronze Star. In 1963 the American Society of Naval Engineers awarded Eli T. Reich the Gold Medal Award for his work on Surface Missile Systems. The Gold Medal Award, has been awarded annually since 1958, and is given to an individual who has made a significant naval engineering contribution in a particular area during the past five years. In the field of naval engineering, the nominee must have made a most significant contribution through personal effort, or through the direction of others, during or culminating in the five-year period ending in the current year. Evidence of personal involvement shall be explicitly stated. If, for security reasons, the evidence cannot be publicly disclosed, the statement should be sufficiently specific for recognition of the accomplishment by those qualified to assess it. In the early 1990s the Naval Academy honored Reich at a "Heroes of WWII" dinner. There is also a "VADM Eli T. Reich Building" named