of the Buffalo Museum of Science on Saturday mornings. Another staple throughout the 1950s and early 1960s was a short visit to the North Pole with Santa Claus and Forgetful the Elf. This was a daily show that aired only during December and was sponsored by Hengerer's Department Store. On September 23, 1977, the then-newly-renamed WIVB took over production of the public-access cable television program Disco Step by Step. When the Federal Communications Commission (FCC) disallowed same market co-ownership of newspapers and broadcast licenses in the early 1970s, the combination of the Buffalo Evening News and WBEN-AM-FM-TV was grandfathered under the new rule. However, the 1974 death of Katherine Butler (longtime owner and publisher of the Evening News) led to the placement of the Evening News properties in a blind trust (since Butler left no heirs). This trust company then sold the newspaper to its current owner, Berkshire Hathaway in 1977. This sale brought an end to 101 years of Butler family ownership of the Evening News. With the loss of the WBEN stations' grandfathered protection, Berkshire Hathaway opted to keep the newspaper and sell off the broadcasting properties. WBEN-TV was sold to newspaper publisher Robert Howard of Oceanside, California for $25.5 million. The new owner, whose company was called Howard Publications, Inc., changed channel 4's callsign to WIVB-TV, which stands for "We're Channel IV (Roman numeral 4) Buffalo", on November 1, 1977, the day after he purchased the station. The call-letter change was triggered due to an FCC regulation at the time prohibiting TV and radio stations in the same city, but with different owners, from sharing the same call letters. The WBEN callsign remains on 930 AM, which along with its FM sister station had been sold to Larry Levite's Algonquin Broadcasting (both of those stations are currently owned by Audacy). Channel 4 was then sold to King World Productions (at that time a separate entity from both Viacom and CBS; the two would later split and remerge) for $100 million in 1988. In the late 1970s, WBEN/WIVB ended up playing an early role in the emerging cable television industry. Their satellite uplink facility, initiated by general manager Les Arries in 1976, uplinked sporting events for worldwide distribution, and was used to transmit American TV programming into Canada until Canadian authorities put an end to this practice. Warner-Amex Satellite Entertainment then began leasing the uplink facility to transmit