examples of Alpha's mission to imbue itself with an African cultural heritage. Fraternity brother Charles H. Wesley wrote, "To the Alpha Phi Alpha brotherhood, African history and civilization, the Sphinx, and Ethiopian tradition bring new meanings and these are interpreted with new significance to others." The Great Pyramids of Giza, symbols of foundation, sacred geometry and more, are other African images chosen by Alpha Phi Alpha as fraternity icons. The fraternity's 21st General President, Thomas W. Cole once said, "Alpha Phi Alpha must go back to her ultimate roots; only then can she be nurtured to full bloom." Fraternity members make pilgrimages to its spiritual birthplaces of Egypt to walk across the sands of the Giza Plateau to the Great Sphinx of Giza and the Great Pyramids of Giza, and to Ethiopia. Centennial celebration Alpha Phi Alpha declared 2006 the beginning of its "Centennial Era" as it readied for its Centenary, framed by the slogan "First of All, Servants of All, We Shall Transcend All". These preparations consisted of nationwide activities and events, including the commissioning of intellectual and scholarly works, presentation of exhibits, lectures, artwork and musical expositions, the production of film and video presentations and a Centennial Convention July 25–30, 2006, in Washington, D.C. The 2006 Centennial Celebration Kickoff launched with a "pilgrimage" to Cornell University on November 19, 2005. That event brought over 700 fraternity members who gathered for a day-long program. Members journeyed across campus and unveiled a new centennial memorial to Alpha Phi Alpha. The memorial—a wall in the form of a "J" in recognition of the Jewels — features a bench and a plaque and is situated in front of the university's Barnes Hall. Alpha Phi Alpha Men: A Century of Leadership is a historical documentary on Alpha Phi Alpha's century of leadership and service. The film premiered in February 2006 on PBS as part of the 2006 Black History Month theme, "Celebrating Community: A Tribute to Black Fraternal, Social and Civic Institutions." In 2009, the fraternity donated its repository of interviews with prominent Alpha members that were collected for the documentary to Cornell University Library. The Centennial Convention, called "Reflects on Rich Past, Looks Toward Bright Future", began on Capitol Hill with Congressman and fraternity member David Scott stating to the House of Representatives, "this week men from every discipline and geographic location convene to chart and plan for the fraternity's future, celebrate