1990s. Influence Occasionally the songs are used as a base for modern pop songs, "Circle Circle Dot Dot", commonly sung in American playgrounds, has been recorded as a rap song. Commercial children's music Commercial children's music grew out of the popular music-publishing industry associated with New York's Tin Pan Alley in the late nineteenth and early twentieth centuries. Early songs included "Ten little fingers and ten little toes" by Ira Shuster and Edward G. Nelson and "School Days" (1907) by Gus Edwards and Will Cobb. Perhaps the best remembered now is "Teddy Bears' Picnic", with lyrics written by Jimmy Kennedy in 1932, although the tune, by the British composer John Walter Bratton, was composed in 1907. As recording technology developed, children's songs were soon being sold on record; in 1888, the first recorded discs (called "plates") offered for sale included Mother Goose nursery rhymes. The earliest record catalogues of several seminal firms in the recording industry—such as Edison, Berliner, and Victor—contained separate children's sections. Until the 1950s, all the major record companies produced albums for children, mostly based on popular cartoons or nursery rhymes and read by major stars of theatre or film. The role of Disney in children's cinema from the 1930s meant that it gained a unique place in the production of children's music, beginning with "Minnies Yoo Hoo" (1930). After the production of its first feature-length animation, Snow White and the Seven Dwarves (1937), with its highly successful score by Frank Churchill and Larry Morey, the mould was set for a combination of animation, fairy tale and distinctive songs that would carry through to the 1970s with songs from films such as Pinocchio (1940) and Song of the South (1946). The mid-twentieth century baby boomers provided a growing market for children's music. Woody Guthrie, Pete Seeger, and Ella Jenkins were among the politically progressive and socially conscious performers who aimed albums at children. Novelty recordings like "Rudolph the Red-Nosed Reindeer" (a Montgomery Ward jingle that became a book and later a classic children's movie) and the fictional music group Alvin and the Chipmunks were among the most commercially successful music ventures of the time. In the 1960s, as the baby boomers matured and became more politically aware, they embraced both the substance and politics of folk ("the people's") music. Peter, Paul, and Mary, The Limeliters and Tom Paxton were acclaimed folk artists of the period who wrote