service Baidu news feed, a news service Baidu Wallet, a mobile wallet with over 100million Chinese users. Its recent partnership with PayPal enables users to make payment in PayPal's 17million international e-commerce site. Its former CEO was Zhang Zheng Hua, who later became UNPay's founder. Baidu CarLife, automotive infotainment platform similar to Apple CarPlay and Android Auto Advertisements Baidu's primary advertising product is called Baidu Tuiguang and is similar to Google Ads and AdSense. It is a pay per click advertising platform that allows advertisers to have their ads shown in Baidu search results pages and on other websites that are part of Baidu Union. However, Baidu's search results are also based on payments by advertisers. This has prompted criticism and skepticism among Chinese users, with People's daily commenting in 2018 on issues regarding reliability of Baidu results. Often as many as the first two pages of search results tend to be paid advertisers. Baidu sells its advertising products via a network of resellers. Baidu's web administrative tools are all in Chinese, which makes it tough for non-Chinese speakers to use. Recently, a third-party company began to develop a tool with an English-language interface for Baidu advertising programs. Paid advertising can only be used by advertisers with a registered business address either in China or in a list of other East Asian countries. Pay for placement (P4P) Baidu focuses on generating revenues primarily from online marketing services. Baidu's pay for placement (P4P) platform enables its customers to reach users who search for information related to their products or services. Customers use automated online tools to create text-based descriptions of their web pages and bid on keywords that trigger the display of their webpage information and link. Baidu's P4P platform features an automated online sign-up process that customers use to activate their accounts at any time. The P4P platform is an online marketplace that introduces Internet search users to customers who bid for priority placement in the search results. Baidu also uses third-party distributors to sell some of its online marketing services to end customers and offers discounts to these distributors in consideration of their services. Baidu offers certain consultative services, such as keyword suggestions, account management and performance reporting. Baidu suggests synonyms and associated phrases to use as keywords or text in search listings. These suggestions can improve clickthrough rates of the customer's listing and increase the likelihood that a