selling rules, as they effectively state that the goods that the buyer receives are what the seller is selling, including any free bonuses. Selling tickets at auction Ticketmaster sells tickets in online auctions, which may bring the sale price of tickets closer to market prices. The New York Times reported that this could help the agency determine demand for a given event and more effectively compete with ticket re-sellers. Online auction sites like eBay only enforce state ticketing laws if either the buyer and/or seller resides in the state where the event is taking place. Otherwise, there is no resale limit for tickets. Personalized tickets and other responses Glastonbury Festival, which sold out 137,500 tickets within less than two hours in 2007, introduced a system in the same year whereby tickets included photographic ID of the original buyer, to enforce non-exchangeability. For taping of Comedy Central's The Daily Show and The Colbert Report, tickets were free. However, identification of ticket holders is checked when entering and while standing in line, and most notably when progressing from the entrance queue into the studio space. These measures serve effectively as a means of preventing those reserving these sought-after tickets from selling them for a cash value upon reservation. Some ticket sellers allow buyers to provide personal information in exchange for being allowed to buy tickets earlier. Other uses Though scalping is most commonly associated with ticket sales, the process of buying desirable commodities and selling them off for a higher rate has proven lucrative with other items, particularly electronic devices such as mobile phones, video game consoles, and computer hardware. In some cases, internet resellers have developed automated bots to purchase bulk quantities of newly-released items on e-commerce websites as soon as they become available. Customers have argued that this generates an unfair advantage for the scalpers, adding to an already controversial practice, and many sites have begun implementing anti-bot measures to combat such tactics. See also Ticket exchange Price discrimination Experience good Internet ticket fraud Tout References External links Ticket Distribution Practices : New York Attorney General Report on Ticket Resell Tickets Retailing by products and services sold Black markets Retailers by type of merchandise sold