product becomes a skyr and not a yogurt. Commerce Skyr is commonly consumed in Iceland. Efforts at marketing it outside of Iceland began in 2005 when it was exported to the U.S. and sold at Whole Foods. Licensed production began the next year in Denmark and Scotland. Mjólkursamsalan (the major dairy cooperative in Iceland) and its associates registered "skyr" as a trademark in some countries, but this was later ruled to be invalid, as "skyr" was found to be a generic term like "milk". The commercial distribution of skyr outside of Iceland increased in the 2010s, with marketing as a low-sugar, no-fat, high-protein product consumed as a snack. In 2012, 80% of exported Icelandic skyr went to Finland and 20% to the U.S. Numerous skyr parlors were opened in Finland in 2019. See also Filmjölk – another Nordic cultured milk product Viili - a cultured milk product from Finland References Fermented dairy products Icelandic cuisine