FCC to award the television station's license to him, would prove unsuccessful as the agency chose to approve renewal of the existing license owned by Belo. Over time, Belo gradually expanded its television broadcasting unit. The company acquired its second television station in 1969, when it purchased KFDM-TV in Beaumont from Beaumont Broadcasting, later followed in 1980 by its purchase of WTVC in Chattanooga, Tennessee. Among its purchases in later years, Belo acquired the Corinthian Broadcasting subsidiary of Dun & Bradstreet in December 1983, adding six additional stations—including CBS affiliate KHOU in Houston—to its portfolio (forcing the respective sales of KFDM and WTVC to Freedom Communications, and of WISH-TV in Indianapolis and WANE-TV in Fort Wayne, Indiana to LIN Broadcasting, to comply with FCC ownership limits); and added ten additional stations through its 1997 merger acquisition of the Providence Journal Company. By 1999, when it purchased ABC affiliate KVUE in Austin from the Gannett Company, Belo owned television stations in Texas' four largest television markets (WFAA, KHOU, KVUE and CBS affiliate KENS in San Antonio). In May 1984, WFAA unveiled one of the most successful station image campaigns in the United States with the launch of the "Spirit of Texas", which was created in commemoration of the forthcoming 1986 sesquicentennial of Texas' independence. The promotions that aired as part of the campaign focused on the region's cultural heritage, accompanied by an imaging theme written by James R. Kirk of TM Productions, who composed it as part of an associated music package that was used for the station's newscasts until 1991. All of the news themes that WFAA commissioned afterward had carried the TM Productions theme's seven-note musical signature (including the "WFAA 1992 News Theme" from 1992 to 1996; four packages composed by McKinney-based Stephen Arnold Music: "The Spirit" from 1996 to 2000, the "Custom WFAA-TV News Package" from 2000 to 2004, a variation of Arnold's "News Matrix" from 2004 to 2005 and "Evolution" from 2004 to 2007; and the 615 Music-composed "Propulsion" from 2006 to 2014). The "Spirit" image campaign and/or slogan was also adapted by some of its Belo-owned sister stations (such as KHOU in Houston, WVEC in Norfolk, WWL-TV in New Orleans and KXTV in Sacramento) and by television stations owned by other companies such as future Tegna sister station KIII in Corpus Christi. In addition, the "Spirit" image campaign was sometimes used in conjunction with its accompanying