new style, which would later be known as 'Lolita'. The term lolita first appeared in the fashion magazine Ryukou Tsushin in the September 1987 issue. Shortly after that Baby, The Stars Shine Bright (1988), Metamorphose temps de fille (1993), and other brands emerged. In the 1990s, lolita became more accepted, with visual kei bands like Malice Mizer and others rising in popularity. These band members wore elaborate clothes that fans began to adopt. During this time Japan went through an economic depression, leading to an increase in alternative youth and fashion cultures such as gyaru, otaku, visual kei, and lolita, as well as visualkei inspired clothing such as Mori, Fairy Kei and Decora The lolita style spread quickly from the Kansai region and finally reached Tokyo, partly due to the economic difficulties there was a big growth in the cuteness and youth cultures that originated in the seventies. In the late nineties, the Jingu Bashi (also called the Harajuku Bridge) became known as meeting place for youth who wore lolita and other alternative fashion, and lolita became more popular causing a spurt of lolita Fashion selling warehouses. Important magazines that contributed to the spread of the fashion style were the Gothic & Lolita Bible (2001), a spin-off of the popular Japanese fashion magazine (1998), and FRUiTS (1997). It was around this time when interest and awareness of Lolita Fashion began entering countries outside of Japan, with The Gothic & Lolita Bible being translated into English, distributed outside of Japan through the publisher Tokyopop, and FRUits publishing an English picture book of the Japanese Street Fashion in 2001. As the style became further popularized through the Internet, more shops opened abroad, such as Baby, The Stars Shine Bright in Paris (2007) and in New York (2014). Over time, the youth that gathered in Harajuku or at Harajuku Bridge disappeared. One possible explanation is that the introduction of fast fashion from retailers H&M and Forever 21 has caused a reduction in the consumption of street fashion. FRUiTS ceased publication while Gothic & Lolita Bible was put on hiatus in 2017. Sources of inspiration European culture has influenced Lolita fashion. The book Alice in Wonderland (1865), written by Lewis Carroll, has inspired many different brands and magazines, such as Alice Deco. The reason that the character Alice was an inspiration source for the Lolita, was because she was an ideal icon for the