Prashanth appeared in stage events across the world for the Tamil diaspora titled "Prashanth Star Nite". Featuring him alongside actresses and comedians, the show was held in Singapore and then at Wembley Arena in London. Career consolidation (2000–2005) In 2000, he acted films in Good Luck, Appu, and Parthen Rasithen. Parthen Rasithen was a commercial success. In 2001, he starred in Piriyadha Varam Vendum directed by Kamal which had a delayed release but was a success. He followed this with Star, Chocolate and Majunu. Prashanth then collaborated with director Hari, making his debut, for the action drama film, Thamizh (2002). For this role, Prashanth worked out a lot, grew a beard and began smoking cigarettes to get into character. The film gained positive reviews upon release, with a critic noting the "Prashanth has matured into a performer of merit" and that "the transformation of a fun-loving, cheerful young man into a thug has been conceived well by director Hari and creditably executed by Prashanth". The film became a box office success despite opening with little publicity, with positive word of mouth significantly helping the film's prospects. The success of the film prompted Prashanth to move away from romantic films and strive to work on more action drama films. His next release, Susi Ganesan's Virumbugiren had a delayed release in 2002, and won positive reviews from critics. For his role of a firefighter, Prashanth undertook official training, and reviewers described his portrayal as "top class". Sundar C's Winner (2003) also won appreciation for its comedy track by Vadivelu, and performed well at the box office. In a sudden change of strategy, Prashanth chose to focus on acting in films produced by his father Thiagarajan for the family's production studio, Lakshmi Shanthi Movies. The action drama Jai (2004) did not perform well at the box office and received mixed reviews. A critic from Sify.com called Jai "tedious" and added that "on the whole Prashanth has to try out something new" Post-release, Prashanth noted that as a producer of the film, the team had tried hard but ran into problems to begin with, lamenting that the project had been delayed by a year before filming started and thus the script lost its freshness. The horror film Shock, a remake of a Hindi film, was a hit. Other films including the action drama Aayudham (2005) and comedy London (2005), similarly met with a tepid