be redeemed for 7,000,000 points. John Leonard realized that if he obtained 15 points, and bought the rest of the points, the jet would be cheaper than what it would cost to buy. So Leonard mailed it to Pepsi but the company refused to give him a Harrier jet. A lawsuit was filed in an attempt by a party to obtain a jet for 7 million purchased points. The suit, Leonard v. Pepsico, Inc., 88 F. Supp 2d 116 (S.D.N.Y. 1996) was dismissed and he did not get the jet. Other Pepsi campaigns In the years after the initial Pepsi Stuff promotion, both Pepsi and Coca-Cola have introduced other promotions in a similar vein to the original campaign. Some promotions involved a variety of merchandise, while others involved specific products, such as Cash or MP3s. Pepsi's 2002–2003 iTunes campaign fizzled when only 500 cap codes were redeemed. Also in 2006, Pepsi introduced Pepsi Access in Canada to compete with iCoke, although that campaign ended in 2007. The competition In 2005, The Coca-Cola Company launched iCoke, a very similar program to Pepsi Stuff in which consumers collect points printed on packages in Canada. On February 28, 2006 — nearly ten years after the first Pepsi Stuff promotion began — The Coca-Cola Company responded with the launch of its first U.S. loyalty program and biggest promotion ever, My Coke Rewards, a premium program that is managed through four-billion unique codes that consumers can enter online to redeem over $50 million worth of premiums. Rebooting Pepsi Stuff On February 1, 2008, Pepsi relaunched the program, this time in partnership with Amazon MP3 and with a dedicated website that provides a "shopping" experience modeled on the Amazon website. Amazon's partnership follows to Amazon's actual website, where the option to pay for certain designated items with Pepsi Points instead of traditional payment methods, is available. Pepsi once again relied on celebrities to advertise the promotion, including a Super Bowl spot starring Justin Timberlake and featuring Andy Samberg from Saturday Night Live. This promotion ended on December 31, 2008. Relaunch as Pepsi Pass The program relaunched in 2015 as Pepsi Pass, with different ways consumers could earn points: Either through the program's app downloaded through iTunes or Google Play (for 500 points), finding codes under caps (for 1,000 points), or entering the code from the Pepsi website (for 100 points). This time, the prizes included gift