second Hyde Park concert in August 2012, and at the 2012 Brit Awards. A number of newspaper articles about the young middle classes' adoption of Estuary English appeared during the single's chart run, including one in The Sunday Times on the day the song entered the singles chart (although Daniels' accent is more obviously cockney). The song played a part in Blur's supposed feud with fellow Britpop band Oasis at the 1996 Brit Awards when the Gallagher brothers, Liam and Noel, taunted Blur by singing a drunk rendition of "Parklife", mimicking Albarn's accent (with Liam changing the lyrics to "Shite-life" and Noel shouting "Marmite"), when the members of Oasis were collecting the "Best British Album" award, which both bands had been nominated for. Music video The song's music video (directed by Pedro Romhanyi) filmed next to The Pilot pub on the Greenwich Peninsula features Phil Daniels as a smarmy double glazing salesman (a homage to Tin Men), with Albarn as his assistant. Other band members appear as various characters from the song, including Dave Rowntree and Alex James as a couple, with the latter in drag. At one point, Albarn is impressed to see a man (Graham Coxon) carrying a placard reading "Modern Life Is Rubbish", the title of Blur's previous album; on the reverse is written "End of a Century", the title of their subsequent single from Parklife. The car used by Daniels and Albarn is a bronze-coloured Ford Granada Coupe Mk1. In the video, the Granada pulls up next to an Audi Cabriolet convertible and Daniels says "It's got nothing to do with your 'Vorsprung durch Technik' yer know". The driver, played by Alex James, grimaces back at him. Both cars then pull away at speed to reveal 'Parklife' written on the tarmac. The video was featured in the 1995 episode "Lightning Strikes" (episode 21 of Season 5) of Beavis and Butt-Head. The characters stated Daniels bore a resemblance to Family Feud host Richard Dawson. Advertisement The song started to be played at football matches in the mid-1990s, later becoming a "football anthem" and featuring on albums like The Best Footie Anthems in the World...Ever! and The Beautiful Game, the Official Album of Euro 1996. Nike aired a television advertisement in 1997 called Parklife. The advertisement featured the song and Premier League footballers including Eric Cantona, Ian Wright and Robbie Fowler. The advert received acclaim and later was