cards, electronics, and more. Relaunch under Pepsi Stuff name The program relaunched January 22, 2018, reused the old Pepsi Stuff name, and ended on February 28, 2019. Like all programs using the name, points could be earned by finding codes on caps and packaging. But this time, the program partnered with the NFL to add NFL merchandise as part of the possible prizes users could get, in addition to premiums and drawings for concert tickets. Users could also download retro posters with their points as well. Point values Different products had codes worth different point values; single bottles generally had one point while can 12-packs had two and 24-packs had four. Codes from Pepsi NFL Kickoff 12-packs were worth four points. Items available for redemption through the promotion ranged in value from 5 points (MP3 song download) to 175 points (Vintage Pepsi logo hoodie sweatshirt). Customers could also redeem points for entry in various sweepstakes. In February 2010, Pepsi launched a similar rewards system in New Zealand on 1.5 litre bottles. Codes on the inside of the labels allowed consumers to purchase MP3s on Bandit.fm. It still is around today and 20 ounce bottles are worth one point along with the taller 16 ounce cans individually. See also My Coke Rewards — now-defunct direct competitor of Pepsi Stuff and Pepsi Pass. Pepsi-Cola Pepsi Refresh Project Premium (marketing) Promotion (marketing) Leonard v. Pepsico, Inc., a court case involving a Harrier jump jet Pepsi featured in a Pepsi Stuff television commercial. References External links Official website (Archive) Danieli Consulting Principal is the originator of Pepsi Stuff. PepsiCo advertising campaigns Reward websites Customer loyalty programs