that he worked on utilizing photo technology for commercial typography and lettering. He helped set up the International Typeface Corporation (ITC) in 1970, as an independent licensing company and served as a vice president. Over his career, he was one of the most prolific lettering artists, crafting over 600 typeface designs including Tiffany, ITC Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic. His Benguiat family was considered synonymous with Stephen King's works in the 1980s, and used in the logo and opening credits of Stranger Things. It was also used for the main credits in Star Trek Generations and Star Trek: First Contact. He was also known for his designs or redesigns of the logotypes for Esquire, The New York Times, Playboy, McCall’s, Reader’s Digest, Photography, Look, Sports Illustrated, The Star-Ledger, The San Diego Tribune, AT&T, A&E, Coke, Estée Lauder, Ford, and others. Other notable examples of Benguiat’s work are the logotypes for the original Planet of the Apes film, Super Fly and The Guns of Navarone. His "Benguiat Caslon" was used in the logo of Foxy Brown. Benguiat's design aesthetic included dramatic display typefaces, tight spacing, also known as "tight but not touching" or "sexy spacing", and the very high x-heights popular in design in the 1970s, sometimes with flamboyant swashes, all features which were common in ITC's typefaces. These styles are also seen in the design of Herb Lubalin, another of ITC's co-founders. Gene Gable commented "You could easily say that ITC designs put a face on the ’70s and ’80s...You couldn’t open a magazine or pass a billboard in the ’70s without seeing [them]." Benguiat was a teacher at the School of Visual Arts, in New York, starting in 1961 and serving for over 50 years. He was inducted into the Art Directors Hall of Fame in 2000. Personal life Benguiat was married to Elisa (née Halperin) Benguiat for 38 years until his death. He died on October 15, 2020, twelve days before his 93rd birthday, at his home in Cliffside Park, New Jersey. He was an avid hobby pilot and was a member of a flying club called 'The Flying Birdmen'. Published fonts Most of Benguiat's published work was released through International Typeface Corporation. This includes ITC Barcelona, ITC Benguiat, ITC Benguiat Gothic, ITC Bookman, ITC Caslon No. 224, ITC Century Handtooled, ITC Edwardian Script, ITC Modern No. 216, ITC Panache, ITC