eradication of Hindus is not possible, suggested another Muslim official, then the Hindus should at least be insulted, disgraced and dishonored. These views were not exceptions, rather consistent with Islamic thinking of that era and are "commonly encountered in polemical writing against the infidel in different parts of the Islamic world at different times", states Jackson. This antagonism towards Hindus may have other general reasons, such as the fear of apostasy given the tendency of everyday Muslims to join in with Hindus as they celebrated their religious festivals. Further, the succession struggle after the death of a Sultan usually led to political maneuvering by the next Sultan, where depending on the circumstances, the victor championed either the orthodox segment of the Islamic clergy and jurists, or gave concessions to the Hindus and other groups for support when the Sultanate facing a military threat from outside. Madurai Sultanate First campaigns The army of Ala al-Din Khalji from Delhi Sultanate began their first campaign in 1310 against the Hindu kingdom in Madurai region – called Ma'bar by court historians, under the pretext of helping Sundar Pandya. According to Mehrdad Shokoohy – a scholar of Islamic studies and architectural history in Central and South Asia – this campaign lasted for a year during which Madurai and other Tamil region cities were overrun by the Muslims, the Hindu temples were demolished and the towns looted. A detailed record about the campaign by Amir Khusrau the destruction and plunder. A second destructive campaign was launched by Mubarak Shah, Ala al-Din Khalji's successor. While the looted wealth was sent to Delhi, a Muslim governor was appointed for the region. The governor later rebelled, founded the short lived Madurai Sultanate and renamed himself as Sultan Ahsan Shah in 1334. The successive sultans of the new Sultanate did not have the support of the regional Hindu population. The Madurai Sultanate's army, states Shokoohy, "often exercised fierce and brutal repressive methods on the local people". The Sultanate faced constant battles with neighboring Hindu states and assassination by its own nobles. Sultan Sikandar Shah was the last sultan. He was killed by the invading forces of Vijayanagara Empire army in 1377. The Muslim literature of this period record the motive of the Madurai Sultans. For example, Sultan Shams al-Din Adil Shah's general is described as leaving for "holy war against the infidels and taking from them great wealth and a