The ingredients in Clorox bleach are water, sodium hypochlorite, sodium chloride, sodium carbonate, sodium chlorate, sodium hydroxide and sodium polyacrylate. For historical reasons, and in certain markets, the company's bleach products are sold under regional brands. In 2006, Clorox acquired the Javex line of bleach products in Canada, and similar product lines in parts of Latin and South America, from Colgate-Palmolive. Sales The company ranked No. 453 on the Fortune 500 list in 2017; by 2020, Clorox ranked No. 474 on the list. Clorox's net sales (2015–2020) Marketing Advertising campaigns In 1986, the advertising campaign for Clorox 2 featured an award-winning jingle, "Mama's Got The Magic of Clorox 2". The song was written by Dan Williams and performed by Dobie Gray. The company was listed at Advertising Ages 2015 Marketer A-List. Allegations of sexist marketing During 2006 and 2007, a Clorox commercial that aired nationally showed several generations of women doing laundry. The commercial included the words "Your mother, your grandmother, her mother, they all did the laundry, maybe even a man or two." Feminists criticized the commercial for insinuating that doing laundry is a job for women only. The Clorox slogan, "Mama's got the magic of Clorox", was criticized on similar grounds. The slogan first appeared in a Clorox commercial in 1986. A modified version of the commercial ran from 2002 to 2004. In 2009, Clorox received complaints of sexism for an advertisement that featured a man's white, lipstick-stained dress shirt with the caption, "Clorox. Getting ad guys out of hot water for generations." The ad, and others, were produced expressly for the television program Mad Men, capitalizing on "the show's unique vintage style to [create] a link between classic and modern consumer behaviors." Reactions to product claims Green Works In 2008, the Sierra Club endorsed the Clorox Green Works line. Sierra Club Executive Director Carl Pope stated that one of non-profit organization's "primary goals is to foster vibrant, healthy communities with clean water and air that are free from pollution. Products like Green Works help to achieve this goal in the home." The Sierra Club also partnered with Clorox "to promote a line of natural cleaning products for consumers who are moving toward a greener lifestyle." The partnership "caused schisms" in the club, which contributed in part to Pope's decision to resign. Also in 2008, the National Advertising Division told Clorox to either discontinue or modify its advertisements