Message and Adam Tudhope came together to fund a new initiative called the FanFair Alliance, to work towards tackling the issue of 'industrial-scale online ticket touting'. United States In the United States, ticket resale is a $5 billion industry. Ticket resale on the premises of the event (including adjacent parking lots that are officially part of the facility) may be prohibited by law. These laws vary from state to state, and the majority of US states do not have laws in place to limit the value placed on the resale amount of event tickets or where and how these tickets should be sold. Ticket re-sellers may conduct business on nearby sidewalks, or advertise through newspaper ads or ticket brokers. New York State law only permits prices above face value by the greater of $5 or 10%. Some US states and venues encourage a designated area for re-sellers to stand in, on, or near the premises, while other states and venues prohibit ticket resale altogether. Resale laws, policies, and practices are generally decided, practiced and governed at the local or even venue level in the US and such laws and or interpretations are not currently generalized at a national level. Another issue in the US is that since ticketing laws vary by state, many ticket re-sellers use a loophole and sell their tickets outside of the state of an event. Selling tickets by ballot Some promoters have ceased selling tickets in the traditional first-come-first-served manner, and require prospective ticket holders to enter a "ballot" – a competition with random winners – with the prize being the opportunity to purchase a small number of tickets. The ballots are intended to discourage re-selling by making it harder to purchase large numbers of tickets because being at the front of the queue does not guarantee the holder a ticket. Events that have sold tickets by ballot include the Big Day Out in 2007, the Ahmet Ertegün Tribute Concert – Led Zeppelin reunion concert at The O2 Arena in 2007, and the 2006 Commonwealth Games. A similar practice used among ticket re-sellers is to list an item as an online auction (such as eBay) – most commonly an innocuous item such as a collector's card – and give the tickets as a bonus to the winning bidder; thereby not actually selling tickets in order to circumvent ticket laws. This does not actually get around eBay's