brands in India. As of 2013, Gold Flake has been targeting young adult smokers. It extended beyond the SEC A category to the SEC B as well. ITC has launched its smallest size which is of 64 mm and costs 110 Rupees for a 10-pack of cigarettes. Sponsorship Gold Flake was the main sponsor of the Gold Flake Open tennis tournament from 1997 until 2001. It was an ATP tennis tournament held in Chennai, India. The tournament is now known as the Maharashtra Open. The tournament was held from 6 April to 13 April. Health Issues The Indian government has warned the company and other manufacturers to comment and indicate on the wrapper that "smoking causes throat cancer". References Indian cigarette brands Imperial Brands brands Companies based in Kolkata Products introduced in 1901 ITC Limited