2018, the Advertising Standards Authority stated that an eHarmony ad which included the lines, "It's time science had a go at love," and "Imagine being able to stack the odds of finding lasting love entirely in your favor," was misleading. When the ASA asked for evidence supporting eHarmony's claims that their scientifically proven matching system increases the odds of finding love, eHarmony was not able to provide any. The ASA subsequently banned advertisements that claimed the use of a scientifically proven matching system. eHarmony publicly disagreed with the ASA but said it would work with them to clarify its advertising. See also Comparison of online dating websites References External links Online dating services of the United States American companies established in 2000 Internet properties established in 2000 Companies based in Los Angeles County, California 2000 establishments in the United States