the service was reduced to four times weekly. However, with an accelerated journey time of 10 hours 30 minutes, the service was able to be operated by one set of passenger cars, operating to Melbourne in the day and to Adelaide overnight. Some of the largest Overland consists were run during this era; during the 2002 AFL finals, in which both the Adelaide Crows and Port Adelaide Power were competing, The Overland was built up to a record 32 carriages for the Preliminary Final round on 21 September. In May 2007, Great Southern Rail re-timetabled the service to operate three times weekly in daylight after the passenger cars had been overhauled with a new blue, purple and green livery applied and interiors renewed. A new running emu logo was also introduced. From August 2008, 12 seats per train were made available to passengers within Victoria at V/Line fares. In October 2010, it was announced that the train would stop at Stawell. At the same time, the number of seats available on V/Line fares was increased to 64 per train. In August 2013, the three-times weekly service was reduced to twice-weekly. From 2007, The Overland continued to operate with a $1.5 million annual subsidy from the Victorian State Government. In August 2015, concerns were raised about the future of the service when GSR announced that, because the Federal Government's subsidy of the fares of pensioners, veterans and seniors taking train journeys would end in July 2016, services on GSR's other trains, The Ghan and the Indian Pacific, were to be halved. Later in the month, the South Australian Government announced that it would support the service as part of a $1 million deal with the company. Private Equity era From 2015, ownership of Great Southern Rail passed through a series of private equity funds, first to Allegro Funds in May 2015, then Quadrant Private Equity in October 2016 (at which time it was rebranded to "Journey Beyond"), and subsequently to US-based Hornblower Group in January 2022. The move to private equity ownership began a market pivot from being primarily a transport operator, to a luxury "experiential travel" operator. From July 2016, following the withdrawal of a federal subsidy, all coach-class seating was removed from The Ghan and the Indian Pacific, with these services now focusing on the premium market. The shorter travel time of The Overland was not conducive to such