banks of the Seine later that evening. In 2012 Lancôme premiered a TV advertisement featuring 1930s cartoon icon Betty Boop. Supermodel Daria Werbowy and Betty talk candidly as Betty gives Daria advice about how to find a role in her "first big film". This advertisement has been uploaded to YouTube by Sephora and has achieved more than 100000 views in 2018. In 2017, Lancôme Paris partnered with the software developer Perfect Corp. to introduce new mobile app experience allowing customers to try on makeup and make direct purchases through the app. Spokesmodels and spokespersons The brand is represented by actresses, global supermodels, makeup artists and perfumers. Emerging fashion designers have collaborated with the brand, including design duo Proenza Schouler, who created a dress inspired by Lancôme's Hypnôse fragrance, and Alber Elbaz who designed the packaging for a trio of mascaras. In 1978, at the age of eighteen, Carol Alt became the youngest model to be the face of Lancôme. Nancy Dutiel also modeled for Lancôme during this period. More recently, models Shalom Harlow, Marie Gillain and Raica Oliveira have also been spokesmodels for Lancôme. One of Lancôme's longest-running partnerships was with actress Isabella Rossellini. Signed in 1982, Rossellini was the international face of Lancôme for 14 years. In 2016, Rossellini returned for a collaboration with the brand, more than 30 years after she became its first face. Ukrainian-Canadian model Daria Werbowy joined the brand in 2005, and has been featured in Lancôme ads. Spanish actress and model Inés Sastre has represented Lancôme as a global spokesmodel since 1996, appearing in dozens of Lancôme advertisements over the years. In September 2008, Dominican model Arlenis Sosa became the spokesmodel for the brand. in 2009, Isabella Rossellini's daughter Elettra Rossellini Wiedemann became the new face of Lancôme. In 2010, ipsy founder Michelle Phan signed a deal with Lancôme. Other renowned actresses have also worked with the brand, including Juliette Binoche, Uma Thurman, Drew Barrymore, Mena Suvari, Laura Morante, Kate Winslet, Anne Hathaway, Julia Roberts, Penélope Cruz, Emma Watson, and currently Lily Collins, Lupita Nyong'o, and Zendaya. Clive Owen was the first male spokesperson for Lancôme's Men's skincare range and the fragrance Hypnôse Homme. Presently, popular south Korean Singer and Actress Bae Suzy is the Asia Pacific Brand Ambassador and also Lancome's Global Muse. In 2023, the content creator, Emma Chamberlain, was announced to be the brand's new 'face' and 'global ambassador'. Digital marketing