serve as the lead-in to WIVB-TV's prime time programming, which has been credited with helping hasten WKBW-TV's decline and WIVB-TV's rise in the ratings. In 2000, WKBW-TV displaced longtime 5:00pm anchor Kathleen Leighton to mornings in favor of former WIVB-TV weather anchor Maria Genero, who had been host of the talk show Good Day New York. Genero's experience as an evening news anchor was minimal and within months, Leighton quit the station, with Genero being moved to mornings. Not long afterward, WIVB-TV passed WKBW-TV for first place in nearly all timeslots—the first time in almost 30 years that WKBW-TV had lost the lead. Then, in 2002, after four years of using "Your Hometown Advantage," WKBW-TV adopted the slogan "Live, Local, Late Breaking," a slogan used on stations across the country and, on September 2 of that year, started its own local talk show (WNY Live!) that originally was used for long-form features but quickly turned into a mainly advertorial program, a type of program mainly prevalent in lower-trafficked morning timeslots, but rarely successful in the afternoons, a move that was described as "deadly" to the ratings for its evening newscasts. In September 2003, however, came the most iconic change: dropping their long branding heritage for a more generic news imaging. First 7 News era (2003–2008) WKBW-TV decided to adopt a new identity, thus bringing the Eyewitness News era to an end. The station's newscasts were rebranded as 7 News in September 2003 and "Move Closer to Your World" was dropped in favor of a more contemporary news music package (Right Here, Right Now by 615 Music). From 2006 to 2007, WKBW-TV also produced Sportsnite, a nightly sports talk program hosted by members of WKBW-TV's sports department, that aired weeknights at 7 p.m. on WNGS. However, in April 2007, due to very poor ratings despite a barrage of heavy advertising, the Buffalo Sabres being in the playoffs and the upcoming 2007 NFL Draft, Sportsnite was cancelled. WNGS was not available on satellite providers during Sportsnites run, therefore limiting the show's audience. Through 2009, WKBW-TV continued to produce a special version of Sportsnite, Sportsnite Niagara, in cooperation with Niagara University during college hockey and basketball season. WKBW-TV suspended its Saturday newscasts in September 2008, during college football season; the station resumed those newscasts that December after football season ended (in previous years, each newscast was delayed approximately one hour in the event