Turner 14th Dalai Lama (never officially released due to licensing issues and the politically sensitive nature) Set 3 Jimi Hendrix Miles Davis Ansel Adams Lucille Ball and Desi Arnaz Bob Dylan (Never officially released due to licensing issues) Paul Rand Set 4 Frank Sinatra Richard Feynman Jackie Robinson Cesar Chavez Set 5 (The Directors set, never officially released) Charlie Chaplin Francis Ford Coppola Orson Welles Frank Capra John Huston In addition, around the year 2000, Apple produced the ten, 11x17 poster set often referred to as The Educators Set, which was distributed through their Education Channels. Apple sent out boxes (the cover of which is a copy of the "Crazy Ones" original TD poster) that each contained 3 packs (sealed in plastic) of 10 small or miniature "Think different" posters. Educator Set Albert Einstein Amelia Earhart Miles Davis Jim Henson Jane Goodall Mahatma Gandhi John Lennon and Yoko Ono Cesar Chavez James Watson Pablo Picasso During a special event held on October 14, 1998, at the Flint Center in Cupertino California, a limited edition 11" x 14" softbound book was given to employees and affiliates of Apple Computer, Inc. to commemorate the first year of the ad campaign. The 50 page book contained a foreword by Steve Jobs, the text of the original "Think different" ad, and illustrations of many of the posters used in the campaign along with narratives describing each person. Outdoor advertisement at MacWorld 2000 Tokyo, etc. Akira Kurosawa Issei Miyake Osamu Tezuka Akio Morita Reception and influence Upon release, the "Think different" Campaign proved to be an enormous success for Apple and TBWA\Chiat\Day. Critically acclaimed, the spot would garner numerous awards and accolades, including the 1998 Emmy Award for Best Commercial and the 2000 Grand Effie Award for most effective campaign in America. In retrospect, the new ad campaign marked the beginning of Apple's re-emergence as a marketing powerhouse. In the years leading up to the ad Apple had lost market share to the Wintel ecosystem which offered lower prices, more software choices, and higher-performance CPUs. Worse for Apple's reputation was the high-profile failure of the Apple Newton, a billion-dollar project that proved to be a technical and commercial dud. The success of the "Think different" campaign, along with the return of Steve Jobs, bolstered the Apple brand and reestablished the "counter-culture" aura of its earlier days, setting the stage for the immensely successful iMac all-in-one