local host Mike McMurray and for a short time now national host Doug Stephan. Syndicated personalities included Bruce Williams and Larry King. WCKY was the local home for Rush Limbaugh when he debuted. Sold to Jacor Communications in 1994 along with sister station WOFX-FM (then WIMJ), WCKY's format changed with the times, from easy listening in the 1960s, to a country format in the 1970s and 1980s, to a news/talk format in the 1980s and early 1990s. Jacor was purchased by Clear Channel Communications (now known as iHeartMedia) in 1999. This made WCKY a sister station to Cincinnati's other 50,000-watt "flamethrower", WLW. In the 1990s, a swap of call letters by Jacor Communications resulted in WSAI moving to 1530 AM, while the WCKY talk format and call sign were merged with WLWA 550-AM. The "new" WSAI featured a standards format. Nick Clooney returned to the station as afternoon host starting September 13, 1999, moving to mornings in November to replace Bob Braun, who left for health reasons. WSAI eventually switched to an oldies format in early 2003. "Real Oldies 1530 WSAI" played the Top 40 hits of the 1950s and 1960s, recreating the WSAI station from the sixties, including several former WSAI disc jockeys. In 2005, a company initiative to add liberal programming as a counter to Clear Channel's conservative juggernauts, Rush Limbaugh and Sean Hannity, resulted in a format change to a liberal/progressive talk format, with the WCKY call sign returning in 2005. The new WCKY was nicknamed "The Revolution of Talk Radio" and became one of Air America's few 50,000 watt affiliates in the east. The station introduced listeners from states all over the region to Air America personalities like Al Franken, Randi Rhodes, Marc Maron and Mike Malloy. The station served as the flagship station for Jerry Springer's liberal show as well. As such it attained a small but loyal following outside of Cincinnati but ratings in the conservative Cincinnati market were about half of the former oldies format. The WSAI call sign quietly returned to its previous frequency on the AM dial as sports talk "1360 Homer" (which first appeared on-air in 1997 under the WAZU calls). On July 7, 2006, WCKY and WSAI switched programming once again, with WCKY airing sports talk programming as "1530 Homer", and WSAI airing the liberalprogressive talk format. A short while later the liberal talk format was eliminated on WSAI