90 minutes, and by mid-December it jumped to a 2-hour format. Original comedy segments The sports talk in the show was mixed in with different pre-produced comedy bits and features which many times lead the show to commercial break. One of the first comedy segments within the show was the "Nightly/Daily Sports Report", hosted by Ken Rudulph, a Daily Show-type satirical look at the latest sports news reported at an anchor desk, which soon became a daily staple in the show for its first year. The show would end with Tom Arnold's "Things You Would Never Say To..." A different athlete was highlighted each day, and Tom Arnold would belt out around 10 different lines you would never say to that athlete. One example was "Things You Would Never Say to Patrick Ewing": "Hey, Ewing, don't worry about the swelling on your fingers. It's not like you have any rings to put on them!" 2002 Former Dallas Cowboys wide receiver Michael Irvin joined the roundtable as the main football analyst and was known for his outlandish and eccentric wardrobe on the set. Former Philadelphia Inquirer columnist Stephen A. Smith made his TV debut on the set and via satellite as an NBA insider for the show. Model Leeann Tweeden came on board to report on features and be a correspondent on the road. In addition to athletes, the show drew many hot celebrities to the guest chairs such as Adam Sandler, Matt Damon, and Ben Affleck. Many critics argue that this time period was the strongest for the show's cast with Rose, Tom Arnold, John Salley, Michael Irvin, and John Kruk presenting an "irreverent mix of entertainment and insight in sports that you cannot find anywhere else on TV." In June 2002, FSN launched its biggest advertising and promotional blitz for the show with the "Best Damn All-Star Summer", with superstar athletes and celebrities appearing on the show, along with a barrage on newspaper, billboard, and radio advertising to help garner more recognition just before the show's one-year anniversary. Part of the campaign included a Best Damn celebrity roast for Tom Arnold, a Best Damn awards show entitled the "Best Dammies", special guest appearances by Will Smith, Tony Hawk, and Charles Barkley, and Counting Crows performing a summer concert outside the Best Damn set on the 20th Century Fox Lot in Los Angeles. 2003–04 In mid-2003, Best Damn had to