the fanny By the Terrible Towel!" Appearance The Towel has been redesigned multiple times, as well as spawning its own line of paraphernalia. The line, known as "Terrible Stuff", includes T-shirts, license plates, pillows, earrings, and beach towels; all include The Terrible Towel logo. When originally released, the towel was available in gold and black, was a simple design and had the words "the terrible towel" printed on the front. The current version of the Towel, introduced in 1998, adds the words "Myron Cope's Official" on the top and "A Pittsburgh Original" at the bottom and are of a Gold color. Towels with a plethora of variations are also in production; such variations include Towels featuring the Steelers logo, embroidered lettering, and towels with reversed colors featuring yellow writing on a black towel. Throughout the years there have also been many special edition Towels. After the Steelers won Super Bowl XL in 2005, a Towel with the words "Super Bowl XL Champions", the date, final score, and Super Bowl XL logo was released. The victory also spawned the production of a Towel featuring the logos of the six Super Bowls that the franchise has won. During the Steelers' 75th anniversary season in 2007, a special edition Towel with the logo of the Steelers' benchmark season was added to the line-up of Towels. The original 1975–1997 Terrible Towel is sold as a throwback on the Steelers official website. A giant Terrible Towel measuring 54' x 90' was introduced at the 2014 home opener at Heinz Field and was "waved" by the 144 fans holding it. Rights, marketing and proceeds Upon the sudden popularity of the Terrible Towel, Pittsburgh-area department stores sold out all gold and black hand towels. Because the hand towels were often sold as a set, with matching bath towels, stores were left with un-even sets. In the fall of 1978, Bernard Pollock, divisional marketing manager of Gimbel's Department Store came up with the idea of putting a Terrible Towel logo on hand towels and sold the idea to Cope. The first Terrible Towels were sold on December 20, 1978, at $6 apiece. Gimbel's could not stock them fast enough. Gimbel's has since gone out of business. The original version of The Terrible Towel was manufactured by Fieldcrest and distributed by St. Mary's Inc. of New York and was available in two colors: Gold and Black. The current manufacturer