Choreography, Costume Design, Lighting Design, Scenic Design while receiving two nominations for Best Actress – for Menzel and Chenoweth. Menzel won the Best Actress award, and the show also won the Tony Awards for Best Scenic Design and Best Costume Design, notably losing Best Book, Original Score and ultimately Best Musical to Avenue Q. The same year, the show won 6 Drama Desk Awards out of 11 nominations, including Outstanding Musical, Book, Director, and Costume Design. Subsequent productions have received awards and nominations as well. The West End production received five Laurence Olivier Award nominations and later won the Audience Award for Most Popular Show at the 2010 award ceremony. The original Australian production received six Helpmann Awards out of 12 nominations, including Best Musical. Wicked was named the Best Musical of the Decade by Entertainment Weekly magazine and hailed "a cultural phenomenon" by Variety magazine. While not technically an "award," the character of Elphaba was named 79th on Entertainment Weekly's list of The 100 Greatest Characters of the Past 20 Years. Critical reception In its out-of-town tryout in San Francisco, audience reaction was generally positive, and although critics tended to compliment the aesthetic and spectacle of the show, they disparaged the state of its book, score, and choreography. Dennis Harvey of Variety commented positively of the "sleekly directed," "snazzily designed," and "smartly cast" production, yet still disapproved of its "mediocre" book, "trite" lyrics, and "largely generic" music while Karen D'Souza of the San Jose Mercury News wrote that "Style over substance is the real theme in this Emerald City." The Broadway production opened on October 30, 2003, to mixed reviews from theatre critics. However, Chenoweth and Menzel received widespread acclaim for their performances as Glinda and Elphaba, respectively. Both USA Today and Time Magazine gave the Broadway production of Wicked very positive reviews, with Richard Zoglin of Time saying, "If every musical had a brain, a heart and the courage of Wicked, Broadway really would be a magical place." Elysa Gardner of USA Today described it as "the most complete, and completely satisfying, new musical I've come across in a long time." Conversely, Ben Brantley in the New York Times loved the production but panned the show itself, calling it a "sermon" that "so overplays its hand that it seriously dilutes its power," with a "generic" score. He noted that Glinda is such a showy role that the audience