the slogan "today's news and tomorrow's weather" and asserted that it "doesn't take sides," a reference to WGRZ's use of the "On Your Side" slogan). Since 1993, the station has produced an annual holiday promo featuring a custom version of Jolly Demis's "Christmas Time Again." The promos, featuring short snippets of the families of each member of the WIVB news team, have become a tradition in Western New York, long after most other stations discontinued using the song (only WIVB and KSAZ-TV in Phoenix, Arizona still use it). This station debuted a weekday morning newscast on September 19, 1994, known as Wake Up!. It was the second local broadcast in the market after WKBW-TV's Good Morning Western New York, which launched in 1987. Unlike the WKBW-TV broadcast, which was (and remains) a weekday-only program, Wake Up! has aired seven days a week from its inception, with a two-hour version (originally only one hour from 1994 to January 2013) airing on Saturdays and Sundays. (The weekend edition was originally co-anchored by Chuck Gurney, the first openly gay television personality in the Buffalo market.) During the mid-1990s, WIVB-TV used the 24 Hour News Source format, which had previously been used earlier in the decade on WGRZ-TV. In March 2001, WIVB-TV began airing a nightly 10 p.m. newscast on WNLO known as The 10 O'Clock News. During the week, this program competes with WGRZ-TV's prime time newscast that currently airs on Fox affiliate WUTV (and previously ran on WPXJ-TV and WNYO-TV); WNLO has led the ratings race at 10 p.m. ever since the program's debut. Starting on February 2, 2009, WNLO began airing a two-hour extension of WIVB-TV's weekday morning newscast. It has since cut the extended morning show by an hour to make room for a partially brokered local talk show. It also rebroadcasts WIVB-TV's weekend morning newscast and may air the hour-long weekend 6 p.m. newscasts which normally air on WIVB-TV, if CBS Sports programming runs over into the timeslot. WIVB-TV began broadcasting its newscasts in true high definition on February 1, 2012. It was the last of the television stations in the Buffalo market to upgrade its news programming to HD; WKBW-TV had done so in 2011, and WGRZ aired some HD content as early as February 2010. The 10 p.m. newscast on WNLO was included in the upgrade. From approximately 1995 until the end of 2009, WIVB-TV built and