Washington D. C. Martin Luther King Jr. National Memorial Project Foundation, Inc. to collect funds of $100 million for construction. History: 1970–2000 Beginning in the 1970s, new goals were being introduced to address the current environment. The older social programs and policies were still supported, however; under the direction of General President Ernest Morial the fraternity turned its attention to new social needs. This included the campaign to eliminate the ghetto-goal on numerous fronts with housing development and entrepreneurship initiatives. The Federal Housing Act (of 1963) requested non-profit organizations to get involved with providing housing for low-income families, individuals and senior citizens. Alpha Phi Alpha was poised to take advantage of this program with government in improving urban housing living conditions. The Eta Tau Lambda chapter created Alpha Phi Alpha Homes Inc. with James R. Williams as the chairman to address these needs in Akron, Ohio. In 1971, Alpha Homes received an $11.5 million grant from HUD to begin groundbreaking on Channelwood Village with the Henry Arthur Callis Tower as its centerpiece. Channelwood contains additional structures named after General Presidents James R. Williams and Charles Wesley, and streets named for fraternity founders Tandy and Ogle. The Alpha Towers in Chicago and three other urban housing developments in St. Louis, Missouri — the Alpha Gardens, Alpha Towne and Alpha Village saw completion through Alpha Phi Alpha leadership. In 1976, the fraternity celebrated its 70th anniversary with dual convention locations: New York City and Monrovia. The fraternity launched the Million Dollar Fund Drive with three prime beneficiaries — the United Negro College Fund (UNCF), the National Urban League and the NAACP. The executive director of the NAACP stated, "Alpha Phi Alpha provided the largest single gift ever received by the civil rights group." In 1981, the fraternity celebrated its Diamond Jubilee in Dallas, Texas, featuring a presentation of the New Thrust Program consisting of the Million Dollar Fund Drive, the Leadership Development and Citizenship Institutes, and the quest to obtain a national holiday for fraternity brother Martin Luther King Jr. As the 21st century approached, Alpha Phi Alpha's long-term commitment to the social and economic improvement of humanity remained at the top of its agenda. The fraternity's 28th General President, Henry Ponder, said, "We would like the public to perceive Alpha Phi Alpha as a group of college-trained, professional men who are very much concerned and sensitive to the needs of humankind;