deal to broadcast AAU events on ABC?" It seemed like a tall assignment, however as Scherick said years later, "Roone was a gentile and I was not." Arledge came back with a deal for ABC to broadcast all AAU events for $50,000 per year. Next, Scherick and Arledge divided up their NCAA college football sponsor list. They then telephoned their sponsors and said in so many words, "Advertise on our new sports show coming up in April, or forget about buying commercials on NCAA college football this fall." The two persuaded enough sponsors to advertise on the broadcasts, though it took them to the last day of a deadline imposed by ABC's programming operations to do it. Wide World of Sports – an anthology series featuring a different sporting event each broadcast, which premiered on the network on April 29, 1961 – suited Scherick's plans exactly. By exploiting the speed of jet transportation and flexibility of videotape, Scherick was able to undercut NBC and CBS's advantages in broadcasting live sporting events. In that era, with communications nowhere near as universal as they are in the present day, ABC was able to safely record events on videotape for later broadcast without worrying about an audience finding out the results. Arledge, his colleague Chuck Howard, and Jim McKay (who left CBS for this opportunity) made up the show on a week-by-week basis during the first year of Wide Worlds run. Arledge had a genius for the dramatic storyline that unfolded in the course of a game or event. McKay's honest curiosity and reporter's bluntness gave the show an emotional appeal which attracted viewers who might not have otherwise watched a sporting event. More importantly from Arledge's perspective, Wide World of Sports allowed him to demonstrate his ability as an administrator as well as a producer. His ability to provide prime sports content was solidified in 1964, when ABC appointed Arledge as the vice president of ABC Sports. That same year, Scherick left the sports division to become ABC's vice president of programming – leaving Arledge as the top executive at ABC Sports, although he would not gain a formal title as president for four years. In 1968, Arledge was formally appointed as president of ABC Sports. As the sports division's president for the succeeding 18 years, his job was his hobby; as he described it, it was good because he watched sports