when climbing a hill, the small increase in the error signal, amplified, causes engine output to increase, which keeps the error very nearly at zero. If the speed begins to exceed the goal, e.g. when going down a hill, the engine is throttled back so as to act as a brake, so again the speed is kept from departing more than a barely detectable amount from the goal speed (brakes being needed only if the hill is too steep). The result is that the cruise control system maintains a speed close to the goal as the car goes up and down hills, and as other disturbances such as wind affect the car's speed. This is all done without any planning of specific actions, and without any blind reactions to stimuli. Indeed, the cruise control system does not sense disturbances such as wind pressure at all, it only senses the controlled variable, speed. Nor does it control the power generated by the engine, it uses the 'behavior' of engine power as its means to control the sensed speed. The same principles of negative feedback control (including the ability to nullify effects of unpredictable external or internal disturbances) apply to living control systems. Implications of these principle are e.g. intensively studied by biological and medical cybernetics and systems biology. The thesis of PCT is that animals and people do not control their behavior; rather, they vary their behavior as their means for controlling their perceptions, with or without external disturbances. This is harmoniously consistent with the historical and still widespread assumption that behavior is the final result of stimulus inputs and cognitive plans. The methodology of modeling, and PCT as model The principal datum in PCT methodology is the controlled variable. The fundamental step of PCT research, the test for controlled variables, begins with the slow and gentle application of disturbing influences to the state of a variable in the environment which the researcher surmises is already under control by the observed organism. It is essential not to overwhelm the organism's ability to control, since that is what is being investigated. If the organism changes its actions just so as to prevent the disturbing influence from having the expected effect on that variable, that is strong evidence that the experimental action disturbed a controlled variable. It is crucially important to distinguish the perceptions and point of view of the observer from those