rejected this arbitration and the Consumers' Research board of directors accused the strikers of being communists. This organization, Consumers Union, published its first magazine Consumers Union Reports in May 1936. The previous strike was very successful at drawing attention to the protesters and the magazine was founded with public attention and support. Within two years the circulation of this new magazine surpassed the subscriptions to Consumers' Research Bulletin, which the organization continued to publish. As of 1987 it had less than 1% of the subscribers which Consumers Union's magazine had. Accomplishments From its New Jersey location, Consumers' Research continually organized petitions to Franklin D. Roosevelt urging him to establish a federal Department of the Consumer. This department would organize all consumer protection agencies and have as goals the prevention of monopoly and prevention of fraud to consumers. Because of Consumers' Research, and women's groups, and home economics activists, there were a Consumer Advisory Board, a labor advisory committee, and a business advisory committee in the National Recovery Administration. In 1933 Roosevelt appointed Mary Harriman Rumsey to head the Consumer Advisory Board. Caroline F. Ware, Paul Douglas, Walton Hale Hamilton, and Dexter Keezer were other consumer representatives involved in this effort. Legacy Consumers' Research was a founding organization in the consumer protection movement. The establishment of Consumers Union, directly resulting from the staff dismissals and walkouts from Consumers' Research, was one of the major events influencing the consumer movement after World War I. Other important organizations formed in the same era were the New Deal programs aimed at promoting economic recovery after the Great Depression by increasing consumer representation in the market, with the Consumer Advisory Board within the National Recovery Administration and the Consumers' Counsel within the United States Department of Agriculture being notable among them. Targeting "wokeness" In 2021, Consumers' Research launched an ad campaign to combat "wokeness" in corporate America, targeting companies by name, including Major League Baseball, Ticketmaster, Coca-Cola, American Airlines and Nike. In 2022, insurance company State Farm partnered with GenderCool, a group whose mission is to present positive stories about transgender and nonbinary youth, to support a program providing LGBTQ-themed children's books to teachers and libraries in Florida. Consumers' Research ran an advertising campaign calling State Farm "a creepy neighbor" and accusing the insurance company of targeting children with books about gender identity. After an online uproar, State Farm dropped its support of the GenderCool