different conclusions. Moreover, the same person analyzing the same issue could come to different decisions when using the Box at two different times. Nevertheless, the Potter Box can help you think through what to do. It offers a process to help you weigh your options in a methodical manner. In addition, the name "Potter Box" may indicate that this process is very rigid, but in fact it is fluid, and you may have to go back and forth among the steps before you can reach a conclusion that satisfies you. This process also becomes easier and quicker with practice. Over time, it can become second nature. References Straubhaar, LaRose, Davenport. (2014) Media Now: Understanding Media, Culture, and Technology, 8th ed., pp. 479–500. Social ethics Social philosophy