signal, SRE switched frequencies with Britain Radio. While Britain Radio was able to serve a large area, the reception of SRE was anything but that of the "world's most powerful" and as a result SRE attracted little commercial support. Britain Radio received sustaining income from broadcasting "The World Tomorrow" program presented by Herbert W. Armstrong and Garner Ted Armstrong. Ownership and management Although the project was created by Don Pierson, financial management came to rest in Pierce Langford III of Wichita Falls, Texas, who also managed the political career of U.S. Senator John Tower who had taken interest in Swinging Radio England. Whether Tower, who climbed to the centre of U.S. Senate oversight of intelligence affairs. Ownership resided with investors in North and West Texas. These investors formed loyalties to various factions and this caused infighting when the venture turned into chaotic failure. Advertising sales were assigned to William E. Vick of Amarillo, Texas under an exclusive contract. Vick, whose family were also investors in the venture, moved his family to London where he formed a British company called Peir Vick, Ltd. Vick leased offices above which he lived, at 32 Curzon Street in the Mayfair district of London. They were across the street from Radlon (Sales) at 17 Curzon Street which had a similar contract to represent Wonderful Radio London. Vick entered two exclusive contracts with two British companies. The first went to Peter Rendall and Associates who handled public relations and parties to launch the stations. In turn Rendall introduced Radiovision Broadcasts International, (RBI), formed in January 1966 as a subsidiary of Pearl & Dean whose reputation had been established by selling space on British cinema screens. The creation of RBI had been triggered by the intention of the ABC radio and television networks in the United States to expand the sale of their program and broadcasting interests in Britain and Europe. The ABC connection with British media had begun many years earlier when it entered into a relationship with Rupert Murdoch. These moves coincided with continuing and intensive rumors that as a result of lobbying by prospective commercial radio interests culminating in the arrival of Radio Caroline and then Wonderful Radio London, the British Government was about to license two 50 kW commercial radio stations to be located in two different British cities. As late as December 1965 Pierson had been advised not to go ahead with