started in October 2005, and the service was launched on 18 November. On 15 July 2009, StarHub became the first mobile operator in the Asia Pacific region to commercially launch a HSPA+ service. Branded as MaxMobile Elite, StarHub's HSPA+ service offers download speeds up to 21 Mbit/s nationwide. On 19 September 2012, StarHub began the enhancement of its high-speed mobile broadband network with Long Term evolution (LTE) and Dual Cell High-Speed Packet Access Plus (DC-HSPA+), which improved peak downlink speeds of up to 75 Mbit/s and 42 Mbit/s respectively. On 7 March 2013, StarHub became the first telecommunications company in Singapore to offer High Definition (HD) Voice. Over a year later, the company launched 4G Voice over LTE services. Both technologies enhance mobile call experience by improving speech clarity and reducing background noise. In September 2015, StarHub was ranked world's fastest 4G network by independent mobile coverage checker OpenSignal. Five months later, OpenSignal reported that according to its study, Singapore is the fastest country with LTE. Singapore's StarHub and Singtel as well as Canada's SaskTel tied in the world's fastest operator category. As of the second quarter of 2016, StarHub's 4G outdoor coverage was at 99.69%. In comparison, Singtel's coverage was at 99.95% coverage and M1's at 99.29%. In November 2016, StarHub and Vodafone renewed their partnership agreement for Singapore for a further three years. The partnership was formed in 2012 to offer innovative mobile services to enterprise customers. On 1 December 2016, StarHub rolled out a travel data plan allowing 2GB or 3GB use over 30 days across all mobile networks in nine Asia-Pacific destinations. In January 2017, StarHub switched embedded SIM (eSIM) on its 4G network to support devices that come without a physical SIM. The Samsung Gear S3 Frontier (LTE) is the first eSIM wearable to be made available in Singapore. Pay TV StarHub provides cable television services through its subsidiary Singapore Cable Vision Ltd. Its Hybrid Optical Fibre-Coaxial network reaches 99% of households in Singapore. In November 2004, it announced the launch of digital cable services over its cable network, which added more channels and allowed greater consumer interactivity. On 18 January 2007, StarHub introduced a commercial high definition television service. On 7 June 2012, StarHub launched TV Anywhere, a multi-platform service which allows subscribers to watch TV channels and on-demand content on their personal devices such as laptops and tablets. On 18 March 2013, StarHub