Papamoa or Papamoa Beach is a suburb of Tauranga, located about 11 kilometres from the city centre. It is the largest residential suburb in Tauranga. It is bordered to the west by Arataki and Mount Maunganui (east of Sunrise Avenue and Hibiscus Avenue), the east by the Kaituna River (separating it from the Western Bay of Plenty District) and to the south by State Highway 2. History and culture Māori settlement of Papamoa dates back to approximately 1400 CE with a significant pā complex overlooking the fertile plains and abundant coastal fisheries. For the next 300 years the people prospered, harvesting their crops and fisheries, occupying and abandoning sites in accordance with the kūmara cycle and soil fertility. Papamoa has of white sandy beach stretching from the boundary with Mount Maunganui in the west to the Kaituna River in the east. Widespread Pākehā settlement of the area did not start until the early 1960s and prior to this Papamoa had been largely a rural area. Once a small and tight knit community, many of Papamoa Beach's sweeping paddocks have been swallowed up by urban development. In subsequent decades, Papamoa is currently one of the fastest growing suburbs of Tauranga, with many different subdivisions developing concurrently on different blocks of land on the fringes of the suburb. It is popular for fishing, surfing, and as a holiday retreat. The local Mangatawa or Tamapahore Marae and its Tamapahore meeting house is a meeting place for the Ngāi Te Rangi hapū of Ngā Pōtiki. Nudity Papamoa Beach is a clothing-optional beach by custom. New Zealand has no official nude beaches, as public nudity is legal on any beach where it is "known to occur". Sexual activity in public places is illegal, however, and Papamoa Beach has been the site of a continuing series of complaints about lewd behaviour. Some complainants take care to distinguish between these activities and non-sexual naturism; others do not. In 2012, Papamoa Beach was the location for a skinny dipping world record attempt. On 2 December 2012, 299 people got naked in the water. Despite a cold day, many people stripped naked attempting to beat Christchurch's Summer Beach Dip. The record failed as Guinness World Records required all swimmers to be in the water at the same time for a group photo. Name issues The suburban area of "Papamoa" as it is commonly referred to today is actually situated