the health insurance industry umbrella agency America's Health Insurance Plans had developed a campaign to discredit Michael Moore and the movie. When asked what he thought about the film Potter said that "I thought that he hit the nail on the head with his movie. But the industry, from the moment that the industry learned that Michael Moore was taking on the health care industry, it was really concerned ... They were afraid that people would believe Michael Moore." Journalist Bill Moyers reported that PBS had obtained a copy of the "game plan" that was adopted by the industry's trade association, America's Health Insurance Plans which spelled out the industry strategies to "highlight horror stories of government-run systems". Potter explained, "The industry has always tried to make Americans think that government-run systems are the worst thing that could possibly happen to them, that even if you consider that, you're heading down on the slippery slope towards socialism. So they have used scare tactics for years and years and years, to keep that from happening. If there were a broader program like our Medicare program now, it could potentially reduce the profits of these big companies. So that is their biggest concern." Moyers reported and Potter confirmed that there were attempts to radicalize Moore in an effort to discredit the film's message. Moore would be referred to as a "Hollywood entertainer" or "Hollywood moviemaker" to associate the film as being grounded in entertainment without any basis in objective reality. "They would want you to see this as just some fantasy that a Hollywood filmmaker had come up with. That's part of the strategy." Potter said that the strategy worked and the impact of the film was "blunted" by the public relations campaign. He agreed that Sicko contained "a great truth" which he said was "that we shouldn't fear government involvement in our health care system. That there is an appropriate role for government, and it's been proven in the countries that were in that movie. You know, we have more people who are uninsured in this country than the entire population of Canada. And that if you include the people who are underinsured, more people than in the United Kingdom. We have huge numbers of people who are also just a lay-off away from joining the ranks of the uninsured, or being purged by their insurance company, and winding up there."