Planet Ark Environmental Foundation is an Australian non-profit environmental organization founded in 1992. Planet Ark works with partners in the public and private sectors to help find the simple ways in which their partners can reduce their impact on the planet. They focus on the environmental impacts of human consumption in the home, the workplace, and the community. It is best known for its high-profile recycling campaigns including 'Cartridges 4 Planet Ark', Australia's 'National Recycling Week', and the country's biggest annual community tree planting event, National Tree Day. The organisation is operated from its office in Sydney. History Ark Australia was founded in 1992 by Paul Klymenko, Peter Shenstone and former Ark UK member Jon Dee. At the time kerbside recycling was in its infancy and environmental information was very limited. The organisation was commissioned to create 300 "Save the Planet" videos involving high profile celebrities and soon became known as Planet Ark. Several major events are organised by Planet Ark including National Tree Day, founded in 1996 with Olivia Newton-John; National Recycling Week and the Schools Recycle Right Challenge. The organisation began many high profile campaigns that have since either moved to other providers or become staples of the public recycling sphere, including 'Cards 4 Planet Ark', 'Phones for Planet Ark', Steel Can and Aluminium Can (Al Cans) recycling to name a few. To demonstrate that cleaning products could be as effective without heavy chemical composition, Planet Ark released the Aware Laundry powder range in 1994. This was soon followed by 100% recycled toilet tissue. Campaigns Planet Ark's campaigns seek to promote positive action that directly changes people's behavior. The organisation is non-political and non-confrontational, aiming to unite people and business in action. Planet Ark's main objectives are to promote sustainable resource use, encourage low carbon lifestyles and connect people with nature. Planet Ark works with businesses and endorses a number of commercial products it considers to be environmentally friendly in production and manufacture, including recycled toilet paper, cleaning products and car tyres. Planet Ark's campaigns include: National Tree Day is Australia's largest tree-planting and nature care event. 2014 was the biggest year in the event's history with more than 4,000 sites and events and almost 300,000 people taking part with similar numbers participating every year. National Recycling Week is the annual opportunity for Australian schools, workplaces, councils and the public to focus on the benefits of recycling. In