its own logo. In 2011, it embarked on an advertising campaign. In 2012, the brand announced a major expansion in Asia, particularly in China. In 2014, the brand signed Danish supermodel Helena Christensen as spokesperson. In 2015, the company launched a $700 million program to renovate properties. Marriott brands Marriott operates 30 brands internationally. Luxury Classic JW Marriott Hotels The Ritz-Carlton St. Regis Hotels & Resorts Distinctive Edition Hotels Bulgari Hotels & Resorts The Luxury Collection W Hotels Premium Classic Delta Hotels Marriott Hotels & Resorts Marriott Vacation Club Sheraton Hotels and Resorts Distinctive Le Méridien Renaissance Hotels Westin Hotels Gaylord Hotels Select Classic Courtyard by Marriott Fairfield by Marriott Four Points by Sheraton Protea Hotels by Marriott SpringHill Suites City Express Distinctive AC Hotels by Marriott Aloft Hotels Moxy Hotels Long Stay Classic Marriott Executive Apartments Residence Inn by Marriott TownePlace Suites Apartments by Marriott Bonvoy Distinctive Element Hotels Homes & Villas by Marriott International Collections Autograph Collection Design Hotels Tribute Portfolio Great America parks Marriott developed three theme parks, of which two opened: Marriott's Great America in Santa Clara, California and Marriott's Great America in Gurnee, Illinois. A third site was proposed but never built in the Washington D.C. area, but was cancelled due to strong opposition by surrounding residents. The parks were operated by Marriott from 1976 until 1984, and were themed to celebrate American history. The American-themed areas under Marriott's tenure of ownership included "Carousel Plaza" (the first section beyond the main gates); small-town-themed "Hometown Square"; "The Great Midwest Livestock Exposition At County Fair" with a Turn of the Century rural-fair theme; "Yankee Harbor", inspired by a 19th-century New England port; "Yukon Territory," resembling a Canadian/Alaskan logging camp; and the French Quarter-modeled "Orleans Place". At the opening, the parks had nearly identical layouts. In 1984, Marriott disposed of its theme park division; both parks were sold and today are associated with national theme park chains. The Gurnee location was sold to Six Flags where it operates today as Six Flags Great America. The Santa Clara location was sold to the City of Santa Clara, who retained the underlying property and sold the park to Kings Entertainment Company, renamed Paramount Parks in 1993. From 1993 to 2006, the Santa Clara location was known as Paramount's Great America. In 2006, Paramount Parks was acquired by Cedar Fair Entertainment Company; the Santa Clara park operates today as California's Great