the counter-example is a good way for Kilbourne to demonstrate the way advertising looks at gender, they question the intent behind her joke as they wonder "what bodies (and body parts) are considered "women's" and "men's." Their issue with Kilbourne's critique, and others', is that "feminist analyses should also address the ways that gender is so unquestionably tied to particular bodies, and how analyses like Kilbourne's foreclose the possibility of transgender and gender-nonconforming bodies and subjects.” Additionally, the authors state that "by neglecting to acknowledge or critique dominant couplings of bodies and genders, Kilbourne is able to neatly flip the terms of the binary she sets up," and that "the absence of this critique is connected to her failure to interrogate the ways in which the category of women is constructed in conjunction with a host of other identity categories" such as race. Awards and honors She has twice received the Lecturer of the Year award from the National Association for Campus Activities and was once named one of the three most popular speakers on campuses by The New York Times Magazine. She was profiled in Feminists Who Changed America 1963–1975 and was one of twenty-one journalists, media activists, and educators included in Reclaim the Media's "Media Heroes" pack of trading cards. She received a most unusual tribute in 2004 when an all-female rock band in Canada named itself Kilbourne in her honor. While awarding Kilbourne the WIN (Women's Image Now) Award, the representative from the American Federation of Television and Radio Artists (AFTRA) said, “No one in the world has done more to improve the image of women in the media than Jean Kilbourne.” Mary Pipher, the author of Reviving Ophelia, has called Kilbourne “our best, most compassionate teacher.” Academy for Eating Disorders, Special Recognition Award, 2000 ACME (Action Coalition for Media Education) Media Activist National Award, 2006 AFTRA (American Federation of Television and Radio Artists), WIN (Women's Image Now) Award, 1995 Association for Women in Psychology, Distinguished Publication Award, 2000 (For Can't Buy My Love: How Advertising Changes the Way We Think and Feel) Boston University School of Education, Ida M. Johnston Award, 2009 Common Sense Media, Common Sense Media Award, 2011 Educational Foundation of America (Grant for a study of gender stereotypes in television commercials), 1980 Entertainment Industries Council, Special Commendation, 1990 Feminists Who Changed America 1963–1975 (Profiled in the book) Healthy MEdia Commission for Positive Images