that a bit of scale gets them". In 2011, comScore ranked the company among the top 20 United States Web properties and The Wall Street Journal named Federated one of the top 50 venture-funded companies. Battelle sat on the board of the International Advertising Bureau and has become a spokesman for what he calls "the Independent Web": blogs and other semi-professional websites beyond Facebook, Twitter, and Google. He has argued that marketers are themselves content creators, and their marketing campaigns should be rooted in "their own domain, independent from any platform other than the Internet itself". Writings Battelle's 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors. The book was an international best seller and finalist for the Financial Times and Goldman Sachs Business Book of the Year Award. The book has been translated into more than 25 languages. Battelle maintains Searchblog, an ongoing daily site which covers the intersection of media, technology, and culture, with archives dating back to October 2003. Accolades Battelle was named a "Global Leader for Tomorrow" by the World Economic Forum, and was a finalist in Ernst & Young's Entrepreneur of the Year competition. Ad Age named him one of 10 best marketers in the business. In 2007, PC World listed Battelle as one of "The Most Important People on The Web”. Personal life In a brief biographical entry, Battelle summarized his personal life as: "Father of three. Drums, mountain biking, yoga, drinking with friends, taking pictures, cursing at closed systems". He lives in New York City. References External links Searchblog 1965 births Living people American male bloggers American bloggers American technology writers Wired (magazine) people People from Pasadena, California American publishing chief executives UC Berkeley Graduate School of Journalism alumni 21st-century American non-fiction writers