that Trent Reznor would co-produce his next album. This collaboration resulted in 2007's The Inevitable Rise and Liberation of NiggyTardust!. The album was available only from its website until a physical CD was issued, featuring new tracks and extended album artwork. The first 100,000 customers on the website had the option to download a free lower-quality audio version of the album. The other option was for users to pay $5 to support the artist directly and be given the choice of downloading the higher-quality MP3 version or the lossless FLAC version. The material was produced by Trent Reznor and mixed by Alan Moulder. It was Reznor who said, after his own recent dealings with record labels, that they should release it independently and directly to the audience. In early 2008, a Nike Sparq Training commercial featured Williams' song "List of Demands (Reparations)". In a November 2008 interview with Wired.com, Williams talked about his forthcoming projects: "There's one album that I'm waist-deep into. I'm aiming to finish it up next month. Trent wants to work on a sequel for Niggy that I think would be cool, and I also have an album and new songs demoed at home that I'm ready to go into the studio and lay down. It’s a complete reflection of how I feel in this country; it's a very transformative time." Williams' fourth album, Volcanic Sunlight, was released on November 11, 2011. Williams showcased the album at London's Hoxton Bar Kitchen on January 26, 2011. Livemusic interviewed Williams on the evening and made a subsequent film, produced by artist Alex Templeton-Ward. When Williams was asked what the point of poetry was, he said: "I'm making this up, I have no idea but here we go. I think that it would be to express, to share, to relieve, to explore. For me, poetry offers some what of a cathartic experience. I am able to move through emotions and emotional experience particularly, you know, break-ups, difficulties in all the things that I may face, whether that is with an industry or a loved one or whomever, there needs to be an infiltration process, like you have a window open over there. That is the purpose of poetry: it is the window that opens, that allows some air in, some other insight, some other possibility so we can explore all that we feel, all that we think but with the