is the ultimate user of architecture, what values should be crystallised in architecture, and what public architecture should represent. This was followed by other anthologies on semiotics. In 1987, Rizzoli published his important interdisciplinary survey of new developments towards a hybrid of classicism or Neo-classicism and modernism in art and architecture "Post-modernism: the new classicism in art and architecture". His book The Iconic Building explored trend setting and celebrity culture. He claimed that the reason that modern culture seeks the "iconic building" is because it has the possibility of reversing the economic trend of a flagging "conurbation". An iconic building is created to make a splash, to generate money, and the normal criteria of valuation do not apply. He wrote that “enigmatic signifiers” can be used in an effective way to support the deeper meaning of the building. His book Critical Modernism - Where is Post-Modernism Going? came out in 2007. It is an overview of postmodernism in which Jencks argues that postmodernism is a critical reaction to modernism which comes from within modernism itself. On March 26, 2007, the Royal Academy hosted a debate between Jencks and John N. Gray centered around the book. The Story of Post-Modernism, Five Decades of the Ironic, Iconic and Critical in Architecture, 2011, summarise the history of the movement since its origins in the 1960s. Other works Symbolic Furniture, exhibition, Aram Designs, London, 1985. Garagia Rotunda, Truro, Massachusetts, 1976–77. The Elemental House (with Buzz Yudell), Los Angeles. The Thematic House (with Terry Farrell), London, 1979–84. DNA Sculpture for James Watson at Cold Spring Harbor Laboratories, Long Island. Landform Ueda, Gallery of Modern Art, Edinburgh, 1999–2002. The DNA Spiral, Centre for Life, Newcastle upon Tyne, May 2000. The Cell and DNA, Maggie's Centre (Gatehouse), Glasgow, 2002–2003. Dividing Cells, Maggie's Centre, Inverness, 2003–2005. Wu Chi, Olympic Forest Park, Beijing, 2008. Rail Garden of Scottish Worthies, Portrack, Dumfries, 2003–2006. Spirals of Time, Parco Portello, Milan, 2002–2012. Cells of Life, Jupiter Artland, Bonnington House, Kirknewton, nr Edinburgh, 2003–2010. Cosmic Rings of Cern, Cern, Geneva, In Development 2008+ (with Jencks). The Scottish World, St Ninians, Kelty, Construction 2010+. DoubleWalk, Midpark Hospital, Dumfries, 2010–2012 (with Jencks). Northumberlandia, The Lady of the North, Cramlington, 2005–2012. Gretna Landmark, Gretna, In Development 2011+ (with Cecil Balmond). Holding The Eco-line, Suncheon City, Korea, Construction 2012+ (with Jencks). The Crawick Multiverse, Scotland 2015. Television Jencks appeared on television programmes in the U.S. and UK,