has sued several companies who have been infringing on the Clamato trademark using the "mato" suffix to describe their version of the product. This is done in order to prevent the genericization of the trademark by making sure Clamato stays a distinctive brand name, as well as to preserve the brand image and identity. Consumption Clamato is used primarily as a drink mix for alcoholic beverages (an estimated 60% of sales in the US in 2008), and it is popular for this in both Canada and Mexico, but less so in the United States (outside of Canadian-American and Mexican-American communities). With vodka In Canada, Clamato is primarily used to make a cocktail called a Caesar. It was reported by The New York Times in 2018, that one third of North America's supply of Clamato is consumed by Canadians, the majority of which is used to make Caesars. Since 2001, Cadbury Schweppes (now Canada Dry Motts) has been selling an alcoholic version of the beverage called the Clamato Caesar in the Canadian market. With beer Clamato is also added to beer in various beer cocktails, such as the michelada; the most basic is known as a "beer 'n clam", "Clam Eye", or "Red Eye" in Western Canada, which adds Clamato to pale lagers. In 2001, Anheuser-Busch and Cadbury-Schweppes introduced a premixed version called the "Budweiser and Clamato Chelada" in the United States. Adding more spices (similar to those in a Caesar) results in what is called sangre de cristo (blood of Christ) in Mexico. Beefamato Beefamato is a similar beverage, but made from beef broth and tomato juice, with a touch of Worcestershire sauce. Beefamato is a popular ingredient in many cocktails, such as "Gramma's Bloody Mary". References External links Drink brands Keurig Dr Pepper brands Juice Mixed drinks Products introduced in 1966 Canadian cuisine Mexican cuisine Clam dishes