warning that the content was under copyright protection if they were rented, claiming it "[seems] a profit motive is at work." There is no need for the films to have such warnings on them "if all Kilbourne wanted was to further 'the cause'" Scott wrote. Scott was deeply offended and felt personally targeted and replied to Kilbourne because in Scott's apparent perspective, "one might think it would be in the interests of the movement [feminism] if these tapes were copied and circulated as freely and widely as possible." Though Scott was so critical of Kilbourne's method of distribution, she agrees that "corporations that do include a feminist message in their ads are 'co-opting' the movement for private gain." Scott also notes that the reason for such prices on the films is because the target audience is not 'individual consumers' but university libraries, where women's studies programs are a definite audience that will consume such media. After stating such, Scott points out the irony of the feminist speakers paid to speak to these audiences are "making money off women--by complaining about other people making money off women." A roundtable of educators discussing their thoughts on teaching about advertising mentions Kilbourne and her documentaries. As many of the students in Robert Goldman's sociology classes at Lewis and Clark College are familiar with Kilbourne's series of films, he offers a criticism of Kilbourne's works as part of the midterm so students are thinking critically about what they saw. Jef Richards, a professor at the University of Texas at Austin, noted that previous arguments against Kilbourne's works were counter-argued in her then-recent (around 2003) works, presenting her material as 'better balanced,' yet moderator Linda Scott said 'Kilbourne is becoming your father's Oldsmobile when it comes to feminist critique', A more contemporary criticism of Kilbourne comes from the 2012 Beyond Additions and Exceptions: The Category of Transgender and New Pedagogical Approaches for Women's Studies which calls for a change in teaching materials within Women's Studies courses since textbooks typically define women based on their anatomy, which excludes trans women, "[stabilizing] the normativity of hegemonic sex and gender embodiments by naturalizing nontransgender bodies." Commenting on Killing Us Softly 3, the two authors point out Kilbourne's example of an ad that targeted women's breast sizes, damaging their self-esteem and her counter-example of ads that would point out the flaws of men’s penises. Though the authors profess that