J. D. Roberts, who joined CHUM for a time in 1977, eventually becoming known across North America as White House correspondent for CBS News, then was co-anchor of CNN's morning program American Morning and is currently a co-anchor again now with Fox News. Rick Moranis, later famous for his work on SCTV and Ghostbusters, was briefly a late-night CHUM DJ in the mid-seventies under the name "Rick Allan". CHUM began to have zany contests. In the 1950s and 1960s, it was contests such as 'The Walking Man', where listeners had to spot CHUM's mystery walking man using only clues given out on the air. The 1970s' "I Listen to CHUM" promotion had DJs dialing phone numbers at random and awarding $1,000 to anyone who answered the phone with that phrase. In 1976, there was the CHUM Starsign promotion. Listeners wore a button featuring their astrological sign. If CHUM's 'Starsign spotter' saw a person wearing his or her Starsign, that person won prizes such as money or concert tickets to major events. The CHUM Chart was, for many years, the most influential weekly Top 40 chart in Canada and has been hailed as the longest-running continuously published radio station record survey in North America. (This claim is disputed by Hamilton's CKOC, which published weekly charts from 1962-1992.) The first CHUM Chart was released on May 27, 1957, with Elvis Presley's "All Shook Up" the first Number 1 song. From top 40 to gold-based AC: 1986-1989 By the mid-1980s, CHUM had lost ground in the Toronto ratings to competing Top 40 station CFTR and FM-based music stations. On June 6, 1986, at 3 p.m., after playing Starship's "We Built This City", CHUM dropped its Top 40 format for a gold-based adult contemporary format ("Favourites of Yesterday and Today"). The first song after the relaunch was "Beginnings" by Chicago. The change also discontinued the CHUM Chart, which ended the week of June 14, 1986, with Madonna's "Live to Tell" as the final Number 1 song. By 1988, the station had evolved into a brighter AC format ("Toronto's Soft Rock"), focusing on pop hits from the past decade and dropping much of the older music. While starting off with modest ratings, CHUM began to slip further over the next few years; in the last book as an AC, CHUM was ranked 11th and held a 2.9 share of the Toronto market as of September