strategies and “illusions” created by the tobacco industry as a primary source of this confusion. The WHO's WNTD materials present an alternate understanding of the “facts” as seen from a global public health perspective. WNTD publicity materials provide an "official" interpretation of the most up-to-date tobacco-related research and statistics and provide a common ground from which to formulate anti-tobacco arguments around the world. Themes for World No Tobacco Day have been "Tobacco – a threat to development" (2017), "Tobacco breaks hearts" (2018), "Make Every Day World No Tobacco Day" (2019), "Tobacco Exposed: The secret's out" (2020), and "Commit to Quit" (2021). Event coordination The WHO serves as a central hub for fostering communication and coordinating WNTD events around the world. The WHO website provides a place for groups to share news of their activities, and the organization publishes this information online by country. Awards Since 1988, the WHO has presented one or more awards to organizations or individuals who have made exceptional contributions to reducing tobacco consumption. World No Tobacco Day Awards are given to individuals from six different world regions (Africa, Americas, Eastern Mediterranean, Europe, South-East Asia, and Western Pacific), and Director-General Special Awards and Recognition Certificates are given to individuals from any region. Global observance Groups around the world – from local clubs to city councils to national governments – are encouraged by the WHO to organize events each year to help communities celebrate World No Tobacco Day in their own way at the local level. Past events have included letter writing campaigns to government officials and local newspapers, marches, public debates, local and national publicity campaigns, anti-tobacco activist meetings, educational programming, and public art. In addition, many governments use WNTD as the start date for implementing new smoking bans and tobacco control efforts. For example, on 31 May 2008, a section of the Smoke Free Ontario Act came into effect banning tobacco "power walls" and displays at stores in this Canadian province, and all hospitals and government offices in Australia became smoke-free on 31 May 2010. The day has also been used as a springboard for discussing the current and future state of a country as it relates to tobacco—for example in India which, with 275 million tobacco users, has one of the highest levels of tobacco consumption in the world. The Government of India has also launched a Smoking Cessation Helpline to help curb the widespread