Zé do Caixão , known in English-speaking countries as Coffin Joe, is a character created and nominally played by Brazilian writer, director, and actor José Mojica Marins. An amoral undertaker with Nietzschian beliefs, he is driven by his desire to have a son by "the perfect woman", believing that immortality is achieved through procreation, a concept he refers to as "the continuation of blood". He often resorts to murder, kidnapping, and rape to achieve his means, with his violent nature, atheism, and antagonism towards Christianity placing him into conflict with his largely Catholic neighbors. Despite his own disbelief in the supernatural, he often finds himself experiencing paranormal phenomena, including encounters with ghosts, Death, and visions of Hell. Initially conceived of by Marins to serve as the antagonist in At Midnight I'll Take Your Soul, Brazil's first horror film, Coffin Joe has gone on to appear in nine more films, three television series, songs, music videos, and comic books. The character has been called "Brazil's National Boogeyman", and is considered a horror icon and a cultural icon of Brazil, with his popularity resulting in descriptions of him as being the Brazilian equivalent of the United States' Freddy Krueger. Description Coffin Joe is an undertaker by trade and runs his own funeral home, from which he also sells caskets, flowers, and wreaths. Unlike his neighbors, who dress largely in peasant or farming clothes, he wears a black top hat, black suit, and black cape; his most distinctive features are his thick beard and grotesquely long, curled fingernails. He is an amoral character who considers himself superior to others and exploits them to suit his purposes. He believes in reason and materialism, eschewing all religion and superstition, believing them to be impediments to human evolution; he looks down on anyone who does not hold his beliefs as inferior and exploitable, especially his Catholic neighbors. Conversely, he accepts others who share his beliefs as "superior", particularly women. The only individuals Joe considers to be pure are children, whom he believes have yet to be corrupted by the false moral codes of the adult world and towards whom he shows uncharacteristic displays of kindness. While Joe himself disbelieves in the paranormal, he oftentimes finds himself experiencing supernatural phenomena, including encounters with ghosts (At Midnight I'll Take Your Soul), visions of Hell (This Night I'll Possess Your Corpse), and meeting otherworldly beings, including Death itself (Embodiment