arcade original. AllGames Joe Ottoson criticized the Saturn version's visuals and sound design but commended its replay value, stating that "If you can bear the loading times and the unusual system for executing super moves, there's some interesting things to unearth." Controversy In 1996, Ellie Rovella of Gilbert, Arizona launched a grassroots campaign against the game after her 11-year-old son bought and played the Genesis version of Primal Rage and executed Chaos' golden shower/urination fatality. The campaign resulted in Best Buy pulling the game from 251 stores nationwide. In response, Primal Rage publisher Time Warner Interactive pointed out that Rovella never complained to Time Warner themselves, instead taking the issue directly to the media, and that the game was clearly rated "T" for Teen and so should not have been purchased by her 11-year-old son in the first place. They also resubmitted Primal Rage for evaluation by the ESRB, who determined that the game had nothing in it to merit increasing the rating to "M" for mature or "AO" for adults only, and again rated it "T". After this reevaluation, Best Buy put every version of Primal Rage back on the shelves except for the Genesis version, which they said they would only sell if it were rated "M", even though most home versions of the game contain all the same fatalities and gore as the Genesis version. Time Warner PR director Tracy Egan said the publisher was not overly concerned about the Ellie Rovella controversy since Primal Rage, being a two-year-old arcade game, was already past its sales peak by the time Rovella started her campaign. In the United Kingdom, the game's advert parodied the controversy by placing gentle scenes over the violent parts and using Simon Bates in the advert, mocking his VSC video warnings. Merchandise After an unveiling at the 1996 American International Toy Fair, five inch action figures of the seven Primal Rage characters (each bundled with accessories like lava rocks, armor, and tiny humans) were released in stores. Action figures were also created for Necrosan and Slash Fang. Sirius Entertainment published a 4-issue comic book mini-series based on the game from 1996 to 1998. While issue #1 featured color interior art, the low-run published issues #2–4 featured black-and-white interior art. Cancelled sequel By 1995, Atari had begun production of Primal Rage II. Ken Humphries, senior producer of the home versions of the original Primal Rage,