received milk at school, in addition to priority supplies at home. However, his national loaf of wholemeal brown bread replaced the ordinary white variety, to the distaste of most housewives. Children learned that sweets supplies were reduced to save shipping space. Woolton kept food prices down by subsidizing eggs and other items. He promoted recipes that worked well with the rationing system, including the "Woolton pie," which consisted of carrots, parsnips, potatoes, and turnips in oatmeal, with a pastry or potato crust, and served with brown gravy. Woolton's business skills made the Ministry of Food's job a success, and he earned a strong personal popularity despite the shortages. He joined the Privy Council in 1940 and became a Companion of Honour in 1942. In 1943, Woolton entered the War Cabinet as Minister of Reconstruction, taking charge of the difficult task of planning for post-war Britain and in this role, he appeared on the cover of Time on the issue of 26 March 1945. In May 1945, he featured in Churchill's "Caretaker" government as Lord President of the Council. President of the Royal Statistical Society In November 1945, Woolton gave his inaugural address as President of the Royal Statistical Society. Conservative Party manager In July 1945, Churchill lost the 1945 general election, and his government fell. The next day, Woolton joined the Conservative Party and was soon appointed party chairman, with the job of improving the party's organisation in the country and revitalising it for future elections. Under Woolton, many sweeping reforms were carried out, and when the Conservatives returned to government in 1951, Woolton served in the Cabinet for the next four years. Woolton rebuilt the local organisations with an emphasis on membership, money, and a unified national propaganda appeal on critical issues. To broaden the base of potential candidates, the national party provided financial aid to candidates and assisted the local organisations in raising local money. Woolton also proposed changing the name of the party to the Union Party and later emphasised a rhetoric that characterised opponents as "Socialist" rather than "Labour". He was given credit for the Conservative victory in 1951, their first since 1935. In May 1950, Woolton, with Churchill's approval, called for a kind of coalition with the Liberal Party based on nine principles he said they agreed upon: Opposition to "the over-encroaching power of the State over the lives of individuals and of the processes