Reporter predicted Current would make its targeted demographic a decade older from early 20s to early 30s, and add more less-serious entertainment programing to its then mostly news and reality/documentary format. In late 2009, after the announcement of the Comcast-NBC merger, Comcast Corporation submitted a filing to the US Securities and Exchange Commission that revealed it owned a ten percent stake of Current Media LLC. Current received three Emmy nominations in the news and documentary category in 2009. In mid-2010, Current's Vanguard journalism program's piece, Oxycontin Express, received a Peabody Award, a first for both Mariana van Zeller, the journalist behind the story, and Current TV. Current also received a Headliner award. Around this time, a report by Reuters on the network's ongoing problems suggested that it could have blossomed into something akin to YouTube's video-sharing platform, MSNBC's role as a left-leaning news outlet, or even the Oprah Winfrey Network. "In retrospect", the report concluded, "what's distinctive about Current's troubles was that Gore's vision had so much potential. It's uncanny how close he was to capitalizing on several key trends that transformed the media world, only to watch others do so." 2009: North Korea incident On March 17, 2009, the North Korean military detained two American journalists, Euna Lee and Laura Ling, working for Current TV, after they allegedly crossed into North Korea from China. On March 30, 2009, North Korean state media reported that preparations were under way for indictments and a trial, saying, "The illegal entry of US reporters into the DPRK [Democratic People's Republic of Korea] and their suspected hostile acts have been confirmed by evidence and their statements." The two faced trial on June 4. On June 8, Reuters reported that the two reporters were found guilty of illegal entry and committing "hostile acts against the DPRK" and subsequently sentenced to twelve years of hard labor. On August 4, BBC News reported that Lee and Ling were pardoned amidst a visit by former U.S. president Bill Clinton to North Korea. 2011 major format changes Beginning early in 2011, Current TV started implementing major changes in programming and personnel, beginning with the hiring of Keith Olbermann. To signify these changes, Current unveiled new imaging and a new logo in May 2011, designed by branding firm Wolff Olins. On February 8, 2011, Keith Olbermann announced that he had been hired to host a new primetime show on Current