Gauranga is another name for Chaitanya Mahaprabhu (or Gauranga Mahaprabhu), the 16th century Bengali avatar and founder of Gaudiya Vaishnavism. The term Gauranga Mahaprabhu references Lord Chaitanya possessing the golden complexion of Srimati Radharani as an incarnation or avatar of Krishna. Nomenclature 'Gauranga' (Bengali ; Sanskrit गौराङ्ग; IAST: Gaurāṅga) means 'having a white, yellowish, or golden complexion'. The term is a bahuvrihi compound from: 'Gaura' (Sanskrit गौर) which means 'fair', 'gold', 'yellow', and 'saffron' (in complexion) 'Anga' (or 'aGga', Sanskrit अङ्ग) which means 'limb', 'constituent', and 'component part' (of Krishna) Gaudiya Vaishnavism the term 'Gauranga' is relevant in Gaudiya Vaishnavism due to scriptural verses such as the following found in the Bhagavata Purana: 'Krsna' (or 'Krishna', Sanskrit कृष्ण) means 'black'; 'Akṛṣṇam' ('a-krsna-m') means 'not black' or 'golden'. 'Gauranga' refers to the golden skin complexion of Chaitanya Mahaprabhu, most notable for popularising the 16 syllable "Hare Krishna" maha-mantra, also known as the Nama-Sankirtan (congregational chanting of the Holy-names of the Lord): On this kind of scriptural basis, Lord Chaitanya is considered to be an avatar of the Supreme Lord Krishna. In essence, Lord Chaitanya appeared by His causeless mercy in this age of Kali Yuga to deliver us by spreading Yuga-Dharma (dharma, or duty, relevant to a given age), in this instance via chanting of the Holy names of the Lord as the easiest means of achieving liberation (moksha). This mantra is intended to spread love for God without seeing any mundane qualification or characteristic such as color, cast, creed, or nationality. He came as a devotee of the Lord to teach the conditioned souls how to discharge devotional service properly. The master is teaching the servant by his own example. Therefore, the path chalked out by Lord Chaitanya is taken as the most perfect by all the acharyas (learned authorities from disciplic succession). Shrila Bhaktisiddhanta Sarasvati Prabhupada, the spiritual master of A.C. Bhativedanta Swami Prabhupada has sung: Śrī-kṛṣṇa-Caitanya rādhā-kṛṣṇa nahe anya (Lord Shri Krishna Caitanya is non-different from Radha-Krishna) - as He Lord Chaitanya is Krishna himself in the mood of his best devotee - Shrimati Radharani - who excels everyone in her service, love and devotion to the Lord. His principle teachings are that the soul or the living entity is the eternal servant of Lord Krishna and it can obtain true happiness only by serving him with love and devotion and that the chanting of the holy names