out that 84 percent of truck buyers tow 5000 pounds or less." Production and sales According to Honda, the Ridgeline was not designed to steal sales from the more traditional trucks sold in North America, but was developed to "give the 18% of Honda owners who also own pickups a chance to make their garages a Honda-only parking area." Despite the first generation Ridgeline's poor sales, according to the author of Driving Honda, this mid-size pickup was one of the more profitable vehicles for Honda with reported sales in over 20 countries. The second generation Ridgeline sales appeared to start strong but comparing sales in the US between 2017 and 2018 shows a 12% decline overall. A 2018 Autoline Daily report stated the Ridgeline is the only mid-size truck in North America whose sales are down in a market that "suggests there’s room for more players." Awards North American Car of the Year for 2006 and 2017. Canadian Car of the Year and Best New Pickup for 2006 MotorTrend's 2006 Truck of the Year ''Car and Drivers #1 mid-size truck for 2006, and 2017–2019Unique and Highly Capable Honda Ridgeline Named to Car and Driver Magazine List of the 2018 10Best Trucks and SUVs , Hondanews.com, dated 10 January 2018, last accessed 5 March 2018 Autobytel's 2006 Truck of the Year Sobre Ruedas (On Wheels, a Latin American automotive magazine) 2005 Best Pick-up Truck Auto123.com's 2017 Pickup of the Year J.D. Power and Associates' Automotive Performance, Execution, and Layout (APEAL) Award for 2006–2008, 2017, and 2018 Green Car Journal'''s 2017 Green Truck of the Year Consumer Guide Automotive's Best Buy Award for 2017–20192018 Honda Ridgeline Best Buy Review , Consumer Guide Automotive, last accessed 18 January 2018 Kelley Blue Book's Top Ten Best Resale Value Award for 2017–20192018 Best Resale Value Awards: Top Ten Cars , Kelley Blue Book, last accessed 3 February 2018 The Car Connection's Best Pickup to Buy for 2018 Women's Choice Awards in the Eco-Friendly and Safety categories for 2018 Popular Mechanics 2006 Automotive Excellence Award for functionality Society of Plastics Engineers 2006 Grand Award for the composite in–bed trunk National Highway Traffic Safety Administration's first four-door pickup to earn five-star safety rating IIHS's first pickup to earn the Top Safety Pick-Plus award (2017) and has also earned the Top Safety Pick award for 2009, 2012, 2013, and is the only pickup to earn the award for