its name back to Accor and launched a new loyalty program, ALL, for "Accor Live Limitless". 2020s The 21c Museum Hotels acquired the previous year were added to the MGallery collection, giving Accor eight new properties in the US. Accor merged its previously acquired digital marketing companies for hotels Availpro and Fastbooking to create D-Edge Hospitality Solutions, and took full control of Orbis (Its subsidiary AccorInvest acquired 98.6% shares of Orbis). Accor launched the new midscale hotel brand Tribe. After buying 50% of the SBE Entertainment Group (owner of Mondrian Hotels) in October 2018, Accor and SBE jointly launched the luxury hotel brand The House of Originals, and the premium hotel brand Hyde in Australia. In September 2019, Accor launched its first environment-conscious hotel brand, greet, with the first hotel opened in April that year in Beaune. On 3 December 2019, Accor repositioned its brand as ALL - Accor Live Limitless. The update merged Accor and its loyalty offering Le Club into one unified brand, ALL. In the wake of the COVID-19 pandemic, Accor created CEDA (Coronavirus Emergency Desk Accor), a platform centralizing needs and providing accommodation solutions France for front-line medical staff and vulnerable populations. The group allocated 70 million euros to launch the ALL Heartist Fund which was designed to assist employees and individual partners experiencing great financial difficulties. Accor and the certification agency Bureau Veritas launched a label guaranteeing high safety and cleanliness measures in the group's hotels and restaurants, and signed a strategic partnership with the insurance company Axa to provide medical assistance to the guests of its hotels worldwide. In 2020, Accor opened more than 200 new hotels including its flagship Raffles Bali. On 22 October 2020, it announced its partnership with BNP Paribas to launch a joint payment card exclusively in Europe. On 24 November 2020, it announced that it is taking full ownership of SBE's Hotel assets (except Hudson Hotel in New York and Delano in Miami) as part of its simplification and asset-light strategy. In parallel, Sam Nazarian takes full ownership of SBE's Disruptive Restaurant Group Platform (DRG) and its 15 owned restaurant and nightlife venues. It introduced Mövenpick Living as an extension of Mövenpick brand for extended stay segment. Also, it announced that it recently entered into negotiations with Ennismore, the company behind brands The Hoxton, Gleneagles, and WorkingFrom, in order to form a large global marketed-lifestyle operator in the hospitality