group include lifestyle magazine Sudha (initiated in 1965 and edited by E.R. Sethuram) and the literary magazine Mayura, launched in 1968. Only in 1956, eight years after launch, was the company able to break even. Earlier, Guruswamy had to depend on bank loans and selling all but three of the 35 buildings he had purchased from proceeds of his excise business. Guruswamy moved out of the liquor business by 1986. Guruswamy's adopted son K. A. Nettakallappa, who became a well-known journalist, was instrumental in helping the business grow during the 1950s and 1960s. But he died young at the age of 47. Nettakallappa and Prajavani editor Ramachandra Rao are credited with playing a pioneering role in founding the Press Club of Bangalore. Recent profile The company has been helmed by Nettakallappa's sons—K. N. Hari Kumar, K. N. Tilak Kumar, and K. N. Shanth Kumar—since the early 1980s and the business continues to be privately owned and managed by the family. The publications adopt a policy of "objectivity, integrity, impartiality and truth flying high". Deccan Herald's tagline (2019) is "The Power of Good." Sitaraman Shankar was appointed editor of the Deccan Herald in September 2018, and was later appointed chief executive officer of the company. In August 2019, the Deccan Herald relaunched its newspaper with a "revamped look to attract younger readers." Edinburgh-based Palmer Watson Words and Pictures design agency Deccan Herald has revamped its look. The English daily has got a new masthead in aqua blue, a colour to attract younger audience who need coaxing to pick up a newspaper. It added a new business section on Mondays, a Sunday opinion page called The Prism, and an entertainment section Showtime on Saturdays focussing on showbiz and streaming platforms, besides creating a Travel & Living supplement on Tuesdays. Achievements and setbacks Quoting the Indian Readership Survey (IRS) for the year 2013, the Deccan Herald announced that it had "emerged as one of the top ten English dailies in the country". IRS 2013 termed the Deccan Herald as the eighth largest English-language daily in India, average issue readership-wise. The newspaper’s average issue readership stands at 4,58,000, including 3,38,000 in Bangalore city. Deccan Herald has also faced its own share of setbacks. Plans for both an evening English-language daily and a New Delhi edition did not succeed. Since the late 1990s, it has faced competition from other English-language newspapers entering the city. It