saturation and counterfeiting. In May 2004, Boswell, who resented Cassel and Vaughn for buying him out of the company just before it became successful, leaked to the press a letter written by Howard in 1992, in which the late artist made several racist and antisemitic remarks and professed admiration for Nazi Germany. Despite Boswell having nothing to do with the clothing line, this letter destroyed what little popularity the company had left; by 2004, the fashion press had derisively nicknamed the brand "Von Douche". Audigier left the company in 2007. In 2009, Sorenson sold the brand to French footwear company Groupe Royer. Resurgence In 2016 Von Dutch started to make a comeback when Kylie Jenner was seen wearing the famous trucker hat, jackets and two piece sets. In 2019 Von Dutch hired Ed Goldman as its general manager, and he started to create connections with Los Angeles' hip-hop community; rappers such as Travis Scott, Saweetie, and Megan Thee Stallion were soon seen wearing the brand on Instagram, and the company partnered with Young Thug in 2021 to create a line of streetwear. Von Dutch also became popular with Internet celebrities such as Emma Chamberlain and Addison Rae. As of 2021, Earl Pickens is the executive director of design. See also Tonny Sørensen References External links American brands American companies established in 1999 Clothing brands of the United States Clothing companies of the United States Companies based in Los Angeles Clothing companies established in 1999 Retail companies established in 1999 American subsidiaries of foreign companies 2000s fashion 2010s fashion 1999 establishments in California 2008 mergers and acquisitions