Secure Electronic Transaction (SET) is a communications protocol standard for securing credit card transactions over networks, specifically, the Internet. SET was not itself a payment system, but rather a set of security protocols and formats that enabled users to employ the existing credit card payment infrastructure on an open network in a secure fashion. However, it failed to gain attraction in the market. Visa now promotes the 3-D Secure scheme. Secure Electronic Transaction (SET) is a system for ensuring the security of financial transactions on the Internet. It was supported initially by Mastercard, Visa, Microsoft, Netscape, and others. With SET, a user is given an electronic wallet (digital certificate) and a transaction is conducted and verified using a combination of digital certificates and digital signatures among the purchaser, a merchant, and the purchaser's bank in a way that ensures privacy and confidentiality History and development SET was developed by the SET Consortium, established in 1996 by Visa and Mastercard in cooperation with GTE, IBM, Microsoft, Netscape, SAIC, Terisa Systems, RSA, and VeriSign. The consortium’s goal was to combine the card associations' similar but incompatible protocols (STT from Visa/Microsoft and SEPP from Mastercard/IBM) into a single standard. SET allowed parties to identify themselves to each other and exchange information securely. Binding of identities was based on X.509 certificates with several extensions. SET used a cryptographic blinding algorithm that, in effect, would have let merchants substitute a certificate for a user's credit card number. If SET were used, the merchant itself would never have had to know the credit-card numbers being sent from the buyer, which would have provided verified good payment but protected customers and credit companies from fraud. SET was intended to become the de facto standard payment method on the Internet between the merchants, the buyers, and the credit-card companies. Unfortunately, the implementation by each of the primary stakeholders was either expensive or cumbersome. There were also some external factors that may have complicated how the consumer element would be integrated into the browser. There was a rumor circa 1994-1995 that suggested that Microsoft sought an income stream of 0.25% from every transaction secured by Microsoft's integrated SET compliant components they would implement in their Internet browser. Key features To meet the business requirements, SET incorporates the following features: Confidentiality of information Integrity of data Cardholder account authentication Merchant authentication Participants A SET system includes the following participants: Cardholder