appearance in late 2000 with Il Mare, a handsomely shot melodrama set on Ganghwa Island. The film did respectably well at the box office (despite opening on the same day as blockbuster Joint Security Area) and solidified her status as a star. It was later remade in Hollywood under the title 'Lake House' for the first time in a Korean film starring Sandra Bullock and Keanu Reeves. Jun's breakout film was comedy My Sassy Girl, a tale of a gullible college student and his slightly unhinged girlfriend. Jun's "sassy, loud, and domineering character while also embodying traits of a pure-hearted girl" ran contrary to gender norms in Asia. The film became the highest grossing Korean comedy of all time in Korea and also spent two weeks at No. 1 in Hong Kong, launching Jun into pan-Asia stardom as one of the biggest Hallyu stars in the Chinese-language market. The huge success of My Sassy Girl also solidified Jun's domestic popularity, and she was given the title of the "Nation's First Love". Jun's growing popularity resulted in many companies requesting her endorsement. She also won the Best Actress award at the 2002 Grand Bell Awards. In 2003, Jun starred in the psychological thriller film The Uninvited, which was rather well received by critics but failed to catch on with viewers. Throughout this time she was a constant presence in TV ads and on billboards in Korea and also in other Asian countries. She reunited with Kwak Jae-yong, the director of My Sassy Girl, in 2004, appearing as a policewoman in romantic comedy Windstruck. However, viewers felt her role was too similar to My Sassy Girl. There were also signs that her popularity had started to suffer because of overexposure in advertisements. Nonetheless, Windstruck became the best-performing Korean film in Japan at the time, where My Sassy Girl was not as well known. In a 2005 survey of influential movie producers, she was ranked among the top ten most bankable stars in Korea. Jun's next project Daisy teamed her with Jung Woo-sung (who frequently appeared together with her in Giordano and 2% Lotte Chilsung Water advertisements), and drew attention for its 100% location shooting in the Netherlands, and for using the Hong Kong director Andrew Lau (Infernal Affairs). 2006–2010: Hollywood debut In late 2006, it was announced that Jun would be making her long-predicted jump to Hollywood as the lead role in