In radio and television, broadcast delay is an intentional delay when broadcasting live material, technically referred to as a deferred live. Such a delay may be to prevent mistakes or unacceptable content from being broadcast. Longer delays lasting several hours can also be introduced so that the material is aired at a later scheduled time (such as the prime time hours) to maximize viewership. Tape delays lasting several hours can also be edited down to remove filler material or to trim a broadcast to the network's desired run time for a broadcast slot, but this is not always the case. Usage A short delay is often used to prevent profanity, bloopers, nudity, or other undesirable material from making it to air, including more mundane problems, such as technical malfunctions (an anchor's lapel microphone goes dead). In that instance, it is often referred to as a "seven-second delay" or "profanity delay". Longer delays, however, may also be introduced, often to allow a show to air at the same time for the local market as is sometimes done with nationally broadcast programs in countries with multiple time zones. Considered as time shifting, that is often achieved by a "tape delay", using a video tape recorder, modern digital video recorders, or other similar technology. Tape delay may also refer to the process of broadcasting an event at a later scheduled time because a scheduling conflict prevents a live telecast, or a broadcaster seeks to maximize ratings by airing an event in a certain timeslot. That can also be done because of time constraints of certain portions, usually those that do not affect the outcome of the show, are edited out, or the availability of hosts or other key production staff only at certain times of the day, and it is generally applicable for cable television programs. In countries that span multiple time zones and have influential domestic eastern regions, such as Australia, Canada, Mexico and the United States, television networks usually delay the entirety of their schedule for stations in the west, so prime time programming can be time shifted to air in local primetime hours to improve accessibility and viewership. Although Mexico and Canada have now regularly televised their live programs in real time simultaneously across all of their territories, in the U.S., "east" feeds usually target the Eastern and Central time zones, while "west" feeds are usually oriented towards the Pacific