"selling out", although Napalm Death have since released music also distributed by Columbia parent Sony Music Entertainment. The rights to all Columbia-licensed titles have since reverted to Earache, who thereafter have been wholly independent, working with distributors as opposed to licensees. The label has a number of subsidiary labels, including Wicked World Records, Elitist Records, Sub Bass Records and the short-lived Necrosis Records. Modern era As with many labels, Earache has transitioned over time from its initial "extreme" output and now focuses primarily on modern, accomplished guitar projects. Rival Sons were the most notable of the modern crop of artists, before signing with Atlantic Records in 2018. Newer signings include Australia's Massive, Nottingham's Haggard Cat and Lancaster's Massive Wagons. More recent grindcore and death metal signings include Wormrot and Deicide. Earache also signed the first independent label direct deal with iTunes shortly after the service launched. Earache currently holds two Guinness World Records. The first is that of the World's Shortest Song, currently held by Napalm Death with "You Suffer" at 1.316 seconds long. The second record is the world's shortest full music video, a record held by Brutal Truth with their track "Collateral Damage". In 2015 Digby Pearson received the Association of Independent Music Pioneer award. In 2018 tech sitcom Silicon Valley featured "You Suffer" repeatedly in one episode. In response the label created a Twitter bot (@NapalmDeathBot) which sends an hourly tweet with the price of bitcoin. They also inserted "You suffer" into the blockchain, a first for a label. In August 2018 Earache signed trap/rap artist ALIREZA301. Alireza is a metal influenced rapper from Maryland who performs a style of trap/rap which in parts heavily incorporates guitars. Earache's newer rock signings have achieved Top 15 positions in the UK charts, including: a #6 album with The Temperance Movement's A Deeper Cut (2018), a #8 album with Blackberry Smoke's Find a Light (2018), a #9 album with Massive Wagons' House of Noise (2020), a #13 album with Rival Sons' Hollow Bones (2016) and a #14 album with Those Damn Crows' Point Of No Return (2020). To begin the new decade, Earache Records announced a compilation vinyl titled "The New wave of Rock N Roll" featuring a host of new acts. Earache Live In 2017 Earache were invited to host the first ever stage for heavy music at Glastonbury Festival. 'The Earache Express' was a recycled London underground tube