ceramics, ceramic powder, and vacuum fluorescent displays, as well as heating furnaces and kilns, mixing technology, filtration systems, and cutting and grinding machines. Although consumers and collectors alike have called the tableware, "Noritake" (and/or simply, "Nippon") since the late 1920s, the Japanese parent company did not officially change its name to the Noritake Co., Limited until 1981. Evidently, since Noritake is the name of a place, the company was initially prohibited from registering the name as a trade name.< The Noritake Garden in Nagoya features the production of its ceramics. Overseas Australia Noritake Australia Pty Ltd was established in 1958 and it is owned by Noritake Co., Limited. By the late 1960s Noritake brand had become a household name. Noritake is an official supplier to Qantas Airways for in-flight and ground-based operations. The brand has worked together with the airline and Australian designers such as Marc Newson and David Caon to create a crockery range for Qantas International First and Business. A subsequent collaboration with Australian chef Adam Liaw resulted in a crockery line called "Everyday by Adam Liaw". Noritake Australia also distributes industrial grinding wheels in the Australian market. References Literature Neff Alden, Aimee, Collector Books. Collector's Encyclopedia of Early Noritake. 1995 Morikawa, Takahir, Maria Shobo Co., Ltd. Masterpieces of Early Noritake. 2003 Spain, David H., Schiffer Publishing, Ltd. Noritake Collectibles A to Z.. 1995. Collecting Noritake A to Z, Art Deco & More, 1999 Noritake Fancyware A to Z, 2002 Art Deco Noritake & More, 2004 Van Patten, Joan, Collector Books. The Collector’s Encyclopedia of Nippon Porcelain, Second Series, 1982. The Collector’s Encyclopedia of Noritake, 1984 (2000). Van Patten’s ABC’s of Collecting Nippon Porcelain, 2005. External links Noritake official global website Noritake official website in India Ceramics manufacturers of Japan Japanese porcelain Manufacturing companies based in Nagoya Manufacturing companies established in 1904 Japanese companies established in 1904 Companies listed on the Tokyo Stock Exchange Companies listed on the Nagoya Stock Exchange Japanese brands