It is most famously known for the highly successful "Get Wrecked on Great Keppel" advertising campaign. Qantas took over TAA and the resort in 1992 but sold it to two Queensland businessmen, Bevan Whittaker and Ron Hancock in 1998. Under this ownership it was operated firstly by Contiki and then by Mercure. A further sale followed in 2006 with Sydney-based developer Tower Holdings taking ownership. Tower only ran the resort for a short time before closing it down in February 2008 announcing its plans for a major redevelopment involving a large hotel, hundreds of apartments and condominiums, a marina, a Greg Norman designed golf course and a larger sized airstrip capable of landing small jet aircraft. After 12 years of ownership the only major accomplishment by Tower Holdings was the completion of an Environmental Impact Study which lead to the approval by all three levels of government for the redevelopment proposal. Tower Holdings demolished a number of the old resort buildings in April 2018 and then put the remains of the resort and its leases on the market in the middle of the year. Heritage listings Great Keppel Island has a number of heritage-listed sites, including: Leeke Homestead Resorts The first resort on the island was operating in 1967. There are no high-rise resorts on the island. The resort is now closed however there is still accommodation on Great Keppel Island which ranges from tents and cabins or even a private beach house on the water's edge. Ferries depart everyday to Great Keppel Island from Keppel Bay Marina & Pier One, Rosslyn Bay. A number of charters, and full day cruises, sailing adventures, and extended tour options are also available from Keppel Bay Marina. From April 2002,Great Keppel Island boasted a resort owned by Contiki, dedicated to making it a "backpackers' island", though has recently been taken over by Mercure Resort, making it more of a family resort. After purchasing the lease for the resort and that of Lot 21 which covers 74% of the island, GKI Resort Pty Ltd, a subsidiary of the privately owned Australian company Tower Holdings, closed the facility in 2008. They then unveiled a $1.15 billion revitalisation plan for the island. The plan, which has been declared a "significant project" by the Queensland Government, includes a 300-room resort hotel, 300 resort apartments, 1,700 villas, a 560-berth marina and ferry terminal, a championship golf course, yacht