in the industrialised towns in the south of the region. Despite the competition, Fife remained the most profitable of the SBG subsidiaries and was seen by potential buyers as the 'jewel in the crown' of the state-owned bus group. In July 1991, Fife Scottish was purchased by Stagecoach for £9.1m. The red and cream livery was replaced by the Stagecoach corporate look of red, blue and orange stripes on a white background. Stagecoach took a much more severe line with Moffat & Williamson, a strategy that drew criticism in the media for being predatory and uncompetitive. However, it was a strategy that worked. Moffat & Williamson would withdraw the majority of its competing services and Fife Scottish would once again become the sole operator in much of the kingdom, a position it enjoys today. Now part of Stagecoach East Scotland, the company now trades as 'Stagecoach in Fife'. During the 1980s, Fife Scottish provided coaches for Scottish Citylink, mainly from Fife to other destinations in Scotland. Since privatisation, however, Fife Scottish has built up its own substantial network of express services under the Stagecoach Express banner. Operation From its head office, initially in Kirkcaldy, Fife Scottish operated throughout the ancient kingdom of Fife and beyond to Dundee and Edinburgh. A network of express services also reach as far west as Glasgow. Stagecoach is the largest operator in the region and is responsible for urban, rural and interurban services in the towns of St Andrews, Dunfermline, Cowdenbeath, Glenrothes, Leven and Kirkcaldy. Stagecoach operate to two park and ride sites in Fife, one at Ferrytoll just off the A90 towards Edinburgh, and the newly opened Halbeath Park & Ride, located off the A92 at Halbeath, which opened in November 2013 and has departures for Edinburgh, Glasgow, and Fife, as well as the Forth Valley Royal Hospital. Routes Stagecoach Fife has four Flagship routes: Services 19, 19A & 19B, running at a frequency of every 10 minutes from 7 am to 7 pm, every 20 minutes on Sundays and every 30 minutes during the evenings. The route runs from Rosyth to Dunfermline, Cowdenbeath, Lochgelly & Ballingry. Service 99 operates a 8-minute frequency during the day between St Andrews, Leuchars and Dundee. 39/39A (via Thornton) which provide a 15-minute service between Kirkcaldy, Thornton & Glenrothes, serving the new entrance to the Victoria Hospital 747: Edinburgh Airport to Ferrytoll and Halbeath Park and Rides. From