later, the two met to discuss possible concepts for the artwork and after hearing his ideas, Aaliyah decided that she wanted to work with him. The photo shoot for One in a Million lasted from 9 a.m. until 11 p.m. at various locations in New York City, with the album cover itself being photographed at the Canal Street station late into the session, between 10:30 p.m. and 11 p.m. On the concept for the artwork, Baptiste said: "I wanted to keep her real. The fact that she grew up in Detroit and was born in Brooklyn, I wanted to give the album cover a street-chic vibe so that she's more approachable to an audience. I didn't want to bring her in a Bentley or anything like that. That wasn't her. She was a down to Earth person. I wanted to keep it street chic and play off her beauty". Release and promotion In an effort to generate visual awareness for One in a Million, Aaliyah's record label Blackground Records ran advertisements from June 24 to July 8, 1996 on cable channels such as BET and The Box. The music video for the album's lead single "If Your Girl Only Knew" was serviced to both local and national video shows on July 8. Immediately after "If Your Girl Only Knew" and its accompanying video were released, the label went on a heavy print-ad campaign featuring Aaliyah in Seventeen, The Source and other media publications. Due to Aaliyah's outstanding academic performance in school, Blackground planned to run advertisements in React, an educational teen publication inserted in various daily and weekly papers across the United States. Since Aaliyah was an advocate for breast-cancer screenings and crusades against Alzheimer's disease, Blackground also planned for her to do a series of public service announcements on those subjects. One in a Million was first released in European countries starting August 13, and was released in the US two weeks later. An international promotional tour was planned in support of the album, in which she would tour from late summer until the early fall of 1996 in the US and towards the end of September in the United Kingdom, Germany, South Africa and Japan. In September, Aaliyah made an appearance at MTV's sixth annual Rock N' Jock event, which aired on October 26. During the event, she participated in a celebrity basketball game and performed her song