members in order to effectively achieve its goal. Thompson's recommendations can be separated into motivation strategies and coordination strategies: Motivational strategies Increase identifiability: Studies of social loafing suggest that people are less productive when they are working with others, but social facilitation studies have shown that people are more productive when others are present (at least with an easy task). If individuals in a group know one another, feel that their productivity or inputs are not identifiable, then social loafing is likely to occur. Alternatively, if individuals are anonymous and therefore unidentifiable, then social loafing may also be likely to occur. Minimize free riding: Free riding occurs when members do less work because some of the benefits accrue to others. As others contribute ideas, individuals may feel less motivated to work hard themselves. They see their own contributions as less necessary or less likely to have much impact. To eliminate these effects, it is important to make group members feel that their contributions are essential for the group's success. Additionally, it is less likely for someone to free-ride if they are in a small group. Promote involvement: Loafing is also less likely to occur when people are involved with their work, and when they enjoy working with others in groups. These are people who value both the experience of being part of a group, as well as achieving results. Also, challenging and difficult tasks reduce social loafing. Social loafing is also reduced when individuals are involved in group work and their rewards are received as a team, rather than individually. Strengthen team cohesion: The extent to which group members identify with their group also determines the amount of social loafing. This concept links with social identity theory in that that difference between a hard-working group and one that is loafing is the match between the group's tasks and its members’ self definitions. When individuals derive their sense of self and identity from their membership, social loafing is replaced by social laboring (members will expand extra effort for their group). Set goals: Groups that set clear, challenging goals outperform groups whose members have lost sight of their objectives. The group's goals should be relatively challenging, instead of being too easily accomplished. The advantages of working in a group are often lost when a task is so easy that it can be accomplished even when members of the group socially loaf. Thus,