cover. She had to work with a total of 60 rolls of photos, each of size 35 mm. Heiden ordered about 30 to 40 test prints from Ritts' studio and made recommendations based on it. Several images from the photo shoot were considered for the album cover, some of which later became the single covers for "Papa Don't Preach" and "True Blue". The final photo was selected by Madonna, Heiden and Jeff Ayeroff, creative director of Warner Bros. at that time. After the final photo was selected, Heiden commissioned two different versions of the album cover. The original image was taken in black-and-white, and Heiden experimented with a variety of treatments of the photo, to go along with the album's title, and finally arrived at the blue toned, hand tinted version of the image. The LP and CD album cover is a cropped image of a longer picture including torso, more of which is seen in the cover of the cassette tape edition, and was also included as a fold-out poster in the initial pressings of the LP. In the US and Canada, the cover did not have any logo, but in the European nations, they were sold with Madonna's name and album title on the cover. Heiden explained in an interview with Aperture magazine that they thought it would be "cool" to use a shrink wrap on the US covers, so that when one took it off, there would only be the photo of Madonna. For the European nations, Warner felt that the name was needed on the cover, as they did not want to take chance with Madonna's popularity there. The back sleeve and the booklet inside featured the song titles in Heiden's own handwriting. About cropping the image for the cassette and the vinyl versions, Heiden said: "I think the image became more interesting cropped into a square—and at that time we always started with the album cover configuration. It was like she was floating—her clothing was not visible. She took on the appearance of a marble statue—Goddess like. In the vertical cropping you see her leather jacket and the wall, and it becomes more typical, editorial, earthly." According to Lucy O'Brien, author of Madonna: Like an Icon, the album artwork was on-par with Andy Warhol's concept of pop art. She felt that the image was a mixture of innocence and idealism, while incorporating 1950s-style Technicolor and