Awards in 2004. At the 2003 MTV Video Music Awards the band was nominated in the category for Best New Artist for "Bring Me to Life". The song was nominated at the 2003 MTV Europe Music Awards for Best Song. At the 14th annual Billboard Music Awards, it won the award for Soundtrack Single of the Year. The song ranked number 69 on VH1's 100 Greatest Songs of the 2000s. Marketing Aside from expected TV commercials during such TV hits as Friends and Law & Order, as well as one in the second quarter of Super Bowl XXXVII, there was also a tie-in with Kraft, an in-store promotion at Wal-Mart, a marketing campaign with Hamilton Watch Company, who designed the watch Matt wears in the film, and a weeklong Daredevil segment on Entertainment Tonight. As part of an online form of marketing, a viral e-mail drive was started, where participants would be entered in a contest where they could win prizes such as Daredevil T-shirts, Game Boy Advance games, and cufflinks. To enter the drawing, the user had to book tickets for the film online, then pass an e-mail on to someone else. The idea was to encourage online ticket booking, which at the time was seen as a growing trend. Video game The Game Boy Advance Daredevil game was released on February 14, 2003, and was created by Encore, a subsidiary of Navarre Corporation. Release Censorship Due to the film's violent scenes, the Film Censorship Board of Malaysia banned Daredevil in that country. 20th Century Fox unsuccessfully appealed to Malaysia's censorship board to change its decision, hoping to release the film in Malaysia on February 27, 2003. The deputy prime minister told the press films were banned if containing what the board felt was "excessive violence and sexual material or elements which can create chaos in the community". Reception Box office The film opened theatrically on February 14, 2003, on 3,471 screens in North America and took first place in its opening weekend, grossing $40.3 million. At the time, it became the second-biggest February release, behind Hannibal. By the second weekend the film saw a 55.1% decline in takings but managed to maintain the number one spot, beating new release Old School by $639,093. By the third weekend, Daredevil saw a further 38.5% drop in sales, and so fell to third place at the box office. The film grossed