of the Lord is the only means of spiritual realization in this age. Hare Krishna movement Within ISKCON, A. C. Bhaktivedanta Swami Prabhupada propagated that whoever hears, reads, or speaks the name is blessed with fortune and happiness due to Chaitanya's saintly nature. A. C. Bhaktivedanta Swami Prabhupada promoted singing Gauranga's name and dancing in the streets as one of the most important and effective ways to help distribute "the mercy of Lord Gauranga". Stickers bearing the word Gouranga or stating "Call out Gouranga and be happy!" began appearing on bridges over motorways and railways in Scotland, the North of the Bhaktivedanta Manor in England and north of Wales from the mid-nineties onwards. Stickers and fridge magnets with the phrase have also been handed out by Hare Krishna devotees at music festivals throughout the UK. In popular culture The song "Twydale's Lament" from the album Achtung Bono by Half Man Half Biscuit has the lyrics "Gauranga Gauranga, yes I'll be happy, when you've been arrested for defacing the bridge." The word is involved in one of the many Easter eggs in the first of the Grand Theft Auto video game series. The game displays the text "GOURANGA!" whenever the player runs over a complete group of Hare Krishnas, who are occasionally featured as pedestrians. "GOURANGA" is also the name the player has to enter in Grand Theft Auto 2 to enable the cheat mode. Additionally, in the online GTA IV mode, the message "Player X Gouranga'd Player Y" appears occasionally when a player is killed by running over with a vehicle. See also Hare Krishna (mantra) Hare Krishna in popular culture Chaitanya Mahaprabhu Chaitanya Bhagavata Footnotes External links "History of Sri Chaitanya Mahaprabhu" Gauranga Biography Vaishnavism Titles and names of Krishna