religious information, but less likely to watch videos, download music, play games, and read blogs online". This is perhaps due in part to the fact that some online communities cater to older generations. The content of the website often determines what age group will use or visit the site, and because many forms of online communities appear on sites that focus their attention on older adults, participation is generally higher. Additionally, the ease and availability of operating the websites that host the online community may play a role in the age group that is most likely to participate. For example, some online communities geared toward older adults have simplified the design of their sites in order to enhance their look and usability for older adults. Reduction According to Dan J. Rothwell, it takes "the three Cs of motivation" to get a group moving: collaboration, content, and choice. Thus, the answer to social loafing may be motivation. A competitive environment may not necessarily motivate group members. Collaboration is a way to get everyone involved in the group by assigning each member special, meaningful tasks. It is a way for the group members to share the knowledge and the tasks to be fulfilled unfailingly. For example, if Sally and Paul were loafing because they were not given specific tasks, then giving Paul the note taker duty and Sally the brainstorming duty will make them feel essential to the group. Sally and Paul will be less likely to want to let the group down, because they have specific obligations to complete. Content identifies the importance of the individual's specific tasks within the group. If group members see their role as that involved in completing a worthy task, then they are more likely to fulfill it. For example, Sally may enjoy brainstorming, as she knows that she will bring a lot to the group if she fulfills this obligation. She feels that her obligation will be valued by the group. Choice gives the group members the opportunity to choose the task they want to fulfill. Assigning roles in a group causes complaints and frustration. Allowing group members the freedom to choose their role makes social loafing less significant, and encourages the members to work together as a team. Thompson stresses that ability and motivation are essential, but insufficient for effective team functioning. A team must also coordinate the skills, efforts, and actions of its