February, Jones scored his seventh goal of the season with another header against Wigan Athletic which ended up 1–1 at the Stadium of Light. Jones then scored again against Manchester City bringing his tally to eight, with a spectacular header at the Stadium of Light, which ended up 1–1. He also opened the scoring against Wolves on the final day of the season, netting after a strike deflected off Jody Craddock after 8 minutes, but Wolves would go on to win 2–1. Stoke City On 11 August 2010, Jones signed for Stoke City on a four-year-deal for a club record fee of £8 million. Jones took a wage cut in order to join Stoke. Jones took over the number 9 shirt from the departing James Beattie who had joined Rangers. He made his second debut for City against Wolverhampton Wanderers on 14 August 2010, he made a bright start hitting the crossbar with his first shot. However, after falling awkwardly from a challenge from Jody Craddock on 14 minutes Jones was forced to come off. On 13 September, Jones scored his first goal for Stoke on his home debut against Aston Villa in a 2–1 win. Jones followed this by scoring against West Ham United, Fulham in the League Cup and Newcastle United. He scored the second goal on 13 November in a 2–0 win against Liverpool at the Britannia Stadium. After six games without a goal and some criticism from supporters, manager Pulis revealed that Jones has had personal problems which have affected his performances. He ended this run with a goal against Everton on New Year's Day. However, he again went on a goal drought this time for three months before scoring against Tottenham Hotspur in April. He then went on a similar scoring run he had at the start of the season scoring against Bolton Wanderers at Wembley, Aston Villa, Wolverhampton Wanderers and then had an opportunity to become the first Stoke player to score in four consecutive Premier League matches against Blackpool but he missed an open goal. He made amends the following match scoring against Arsenal in a 3–1 win. Jones played in the 2011 FA Cup Final as Stoke lost 1–0 to Manchester City, he had Stoke's best chance in the match going through one on one with Joe Hart who saved Jones' effort. Jones ended the 2010–11 as joint top goalscorer with Jonathan