by the Gart family in the 1990s and then recently sold again to Sports Authority, which discontinued the use of the Gart Sports name in 2006. In 2010, Vail completed the buyout of the Specialty Sports Venture brand and is now the 100% owner of all SSV operations. In addition to all of the ski shops in the Vail Resorts portfolio of ski areas, the SSV chain of stores includes Bicycle Village in Denver, Colorado Ski & Golf, Boulder Ski Deals, Aspen Sports, Telluride Sports and Mountain Sports Outlet in Summit County and Glenwood Springs and many others. SSV is reportedly the largest Trek bicycles dealer in the world. Vail Resorts also owns just over 50% of Slifer Smith and Frampton (SSF), the largest real estate brokerage company in the Vail region, controlling over 70% of the real estate transactions in the market. Slifer, Smith and Frampton was called Slifer, Smith and Frampton/Vail Associates Real Estate, but they dropped the "Vail Associates" name in 2003. The founders of SSF are Rod Slifer, a former ski instructor who was recently the mayor of the Town of Vail, Mark Smith, a real estate broker/turned developer who currently also runs East West Partners with Harry Frampton, who was the former President of Vail Associates and currently owns East West Partners. East West Partners has built most of the large building that make up the Beaver Creek Village, including the Marketplace Building, Village Hall and One Beaver Creek. Not to be confused with East West Resorts, a separate property Management Group. Vail Resorts Development Company (VRDC) is the wholly owned real estate development company that Vail Resorts uses to develop all of its company-owned real estate, other than the projects that East West Partners develops. VRDC developed Bachelor's Gulch, one of the most upscale, ski-in/ski-out resorts in the business with its own Ritz Carlton and just over 100 slopeside mansions. President Gerald Ford kept his ski house in the Strawberry Park section of Beaver Creek, which is between Beaver Creek and Bachelor's Gulch. Arrowhead is the third "peak" in the heavily promoted "village to village ski experience" in which you can ski from Beaver Creek to Bachelor's Gulch to Arrowhead and back again. Arrowhead was a separate ski area unrelated to Beaver Creek for years before they were finally bought by Vail Associates in the early 1990s. VRDC also developed "club" division of Vail