The Chancellor, The Club Bass reissue, The 50th Anniversary Violin bass, Club 40 John Lennnon limited edition, Violin finish guitars and basses, Colorama reissue, H5 jazz guitars and many others. Rob may be best known for creating the flagship Icon/Ignition series basses and guitars. He was responsible for negotiations and creation of the Ed Sullivan Series basses, Guitar Hero and Beatles Rockband connections. Rob Olsen opened and managed the Höfner Custom Shop (still in operation), which produces special instruments and colors for shops and artists, including Wilco, Lenny Kravitz, Bruno Mars, Cheap Trick, Bon Jovi, Tesla, Sheryl Crow, and others. The most famous custom shop model may be the Paul McCartney Jubilee bass that Paul used for the Concert For The Queen in 2012, where Paul sported a painted in a transparent colored Union Jack flag custom shop bass. Rob Olsen along with Graham Stockley in the U.K. (and later based in Germany at the Höfner workshop) were the key players in exposing and bringing the brand to desired status by creating quality features and models, artist- relations and signings of visible artists (officially with Paul McCartney), Cheap Trick, Bon Jovi, Tesla, Wilco and many others. They also achieved rapid dealer growth and the creation of the ad campaigns during the USA Höfner brand launch years. Selected models The Selmer company devised names for these instruments for the UK market. Elsewhere, they were known by model numbers. The Ambassador. A thinline semi-acoustic with two florentine cutaways. The Chancellor. A high-end archtop guitar available in limited numbers. Club 40, 50 and 60. Hollow bodied electric guitars without soundholes. Still manufactured, the current Clubs have Gibson Les Paul style bodyshape. The original Coloramas were inexpensive semi-solid body electric guitars with plywood construction. The current Chinese made ones are solid bodies with retro styling. The committee was the top-of-the-range archtop. The Congress, a non-cutaway archtop guitar. Early models had a 12th fret neck join. The President: a family of mid-range archtops, with a single cutaway. The Senator: a family of archtops, with many variations. The Shorty. A relatively recent (1982) travel guitar Now made in China. The Verithin. A semi-acoustic guitar with a 30mm deep body. They produced regular, Bigsby and stereo versions. Violin guitar. Introduced subsequently to the violin bass. The V Series solid body electric guitars. The Galaxie solid body electric guitars. Notable Höfner users Beatles Beatles guitarists George Harrison and