The Hollywood Palladium is a theater located at 6215 Sunset Boulevard in Hollywood, California. It was built in a Streamline Moderne, Art Deco style and includes an dance floor including a mezzanine and a floor level with room for up to 4,000 people. The theater was listed on the National Register of Historic Places in 2016. The Palladium was designated Los Angeles Historic Cultural Monument No. 1130 on September 28, 2016. History Los Angeles Times publisher Norman Chandler funded the construction of the art deco Hollywood Palladium at a cost of $1.6 million in 1940. It was built where the original Paramount lot once stood between Argyle and El Centro avenues, and was operated by film producer Maurice Cohen. The dance hall was designed by Gordon Kaufmann, architect of the Greystone Mansion, the Los Angeles Times Building and the Santa Anita Racetrack in Arcadia. He was also the architect for the Hoover Dam and early Caltech dorms. The ballroom opened on October 31, 1940 with a dance featuring Tommy Dorsey and his Orchestra and band vocalist Frank Sinatra. It had six bars serving liquor and two more serving soft drinks and a $1 cover charge and a $3 charge for dinner. During World War II, the Palladium hosted radio broadcasts featuring Betty Grable greeting servicemens' song requests. Big Band acts began losing popularity in the 1950s, causing the Palladium to hold charity balls, political events, auto shows, and rock concerts. In 1961, it became the home of the long-running Lawrence Welk Show. From 1955–1976, the venue was the scene of Latin Music Orchestras for ragers sponsored by radio personality Chico Sesma titled Latin Holidays,” featuring childhood friend Ray Vasquez Recording Artist, Lead Vocalist and Trombonist. The Tito Puente Orchestra performed regularly between 1957-1977 to sold-out houses of 5000. President John F. Kennedy attended a dinner given in his honor by the California Democratic Party at the Palladium on November 18, 1961. In 1964, it was announced that none of the jazz bands scheduled were to be paid and a riot ensued after the show was cancelled. The Joe Loco Orchestra and show performed on the March 1965 Latin Holiday with singer/dancer Josephine "Josie" Powell. Pop Expo '69, referred to as a "teenage fair," was a youth-oriented event held from 28 March to 6 April 1969 at the Palladium, and included performances by The Jimi Hendrix Experience and the MC5. In