Wakati (Let's Go With the Times). With Arvind Singhal of Ohio University he co-wrote Entertainment Education: A Communication Strategy for Social Change. To commemorate his contributions to the field, the University of Southern California's Norman Lear Center established the Everett M. Rogers Award for Achievement in Entertainment-Education, which recognizes outstanding practice or research in the field of entertainment education. Publications Books Rogers, E. M. (2008). The fourteenth paw: Growing up on an Iowa farm in the 1930s. Singapore: Asian Media Information and Communication Center. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press. Rogers, E. M., & Steinfatt, T. M. (1999). Intercultural communication. Prospect Heights, IL: Waveland Press. Rogers, E. M. (1994). A history of communication study: A biographical approach. New York, NY: Free Press. Rogers, E. M. (1986). Communication technology: The new media in society. New York, NY: Free Press. Rogers, E. M., & Balle, F. (Eds.). (1985). The media revolution in America and in Western Europe. Norwood, NJ: Ablex. Rogers, E. M., & Larsen, J. K. (1984). Silicon Valley fever: Growth of high-technology culture. New York, NY: Basic Books. Rogers, E. M., & Kincaid, D. L. (1981). Communication networks: Toward a new paradigm for research. New York, NY: Free Press. Rogers, E. M. (Ed.). (1976). Communication and development: Critical perspectives. Beverly Hills, CA: Sage. Rogers, E. M., & Agarwala-Rogers, R. (1976). Communication in organizations. New York, NY: Free Press. Rogers, E. M. (1973). Communication strategies for family planning. New York, NY: Free Press. Rogers, E. M. (1969). Modernization among peasants: The impact of communication. New York, NY: Holt, Rinehart & Winston. Articles Rogers, E. M. (1973). Mass media and interpersonal communication. In I. d. S. Pool, F. W. Frey, W. Schramm, N. Maccoby, & E. B. Parker (Eds.), Handbook of communication (pp. 290–310). Chicago, IL: Rand McNally. Rogers, E. M. (1976). Communication and development: The passing of the dominant paradigm. Communication Research, 3(2), 213–240. Rogers, E. M. (1982). The empirical and critical schools of communication research. In M. Burgoon (Ed.), Communication yearbook (Vol. 5, pp. 125–144). New Brunswick, NJ: Transaction Books. Rogers, E. M. (1985). Methodology for meta-research. In H. H. Greenbaum, S. A. Hellweg, & J. W. Walter (Eds.), Organizational communication: Abstracts, analysis, and overview (Vol. 10, pp. 13–33). Beverly Hills, CA: Sage. Rogers, E. M. (1990). Communication and social change. In G. L. Dahnke & G. W. Clatterbuck (Eds.), Human communication: