The social web is a set of social relations that link people through the World Wide Web. The social web encompasses how websites and software are designed and developed in order to support and foster social interaction. These online social interactions form the basis of much online activity including online shopping, education, gaming and social networking services. The social aspect of Web 2.0 communication has been to facilitate interaction between people with similar tastes. These tastes vary depending on who the target audience is, and what they are looking for. For individuals working in the public relation department, the job is consistently changing and the impact is coming from the social web. The influence held by the social network is large and ever changing. As people's activities on the Web and communication increase, information about their social relationships become more available. Social networking services such as Facebook enable people and organizations to contact each other with persistent human-friendly names. Today hundreds of millions of Internet users are using thousands of social websites to stay connected with their friends, discover new "friends", and to share user-created content, such as photos, videos, social bookmarks, and blogs, even through mobile platform support for cell phones. By the second quarter in 2017, Facebook reported 1.86 billion members, and, in 2008, MySpace occupied 100 million users and YouTube had more than 100 million videos and 2.9 million user channels, and these numbers are consistently growing. The social Web is quickly reinventing itself, moving beyond simple web applications that connect individuals to live an entirely new way of life. History Like the telephone, the Internet was not created as a communication tool to interact socially, but evolved to become a part of everyday life. However, social interaction has been facilitated by the web for nearly the entire duration of its existence, as indicated by the continuing success of social software, which at its core centers around connecting individuals virtually with others whom they already have relationships with in the physical world. Email dates from the 1960s, and was one of the first social applications to connect multiple individuals through a network, enabling social interaction by allowing users to send messages to one or more people. This application, which some have argued may be the most successful social software ever, was actually used to help build the Internet. The web got its start as a large but