"Terrifying Triplets". Due to the high maintenance costs, the ride was removed six years later. Rosenthal ownership: 1934–1971 In 1934 or 1935, Nicholas and Joseph Schenck sold the site for $450,000 to Jack and Irving Rosenthal. The brothers and entrepreneurs had made a fortune as concessionaires at Coney Island in Brooklyn. They also owned some concessions and a carousel at Savin Rock Amusement Park in West Haven, Connecticut. The Rosenthals built the Coney Island Cyclone, a wooden coaster (completely different from the Travers' Triplets), in 1927. In 1935 the park was partially damaged by fire. In 1944, a second fire killed six, forcing the park to close until the start of the 1945 season. The Rosenthals reverted the park's name to the more recognizable Palisades Amusement Park. One of the many attractions, rebuilt and redesigned by construction superintendent Joe McKee, was the Skyrocket roller coaster. The Rosenthals named the newly repaired coaster the "Cyclone", after their Coney Island coaster. In 1958, Joe built the Wild Mouse roller coaster with his construction foreman Bert Whitworth,. The park's reputation and attendance continued to grow throughout the 1950s and 1960s, largely due to saturation advertising and the continued success of the park's music pavilion and Caisson bar erected during that time. During the mid-1950s the park started featuring rock and roll shows hosted by local radio announcers Clay Cole and "Cousin Brucie" Morrow, and starting during the 1960s, Motown musical acts were performed there. Advertisements for the park were frequently printed in the back pages of 1950s and 1960s comic books, along with clip-out coupons good for one free ride on a specific attraction. The Rosenthals realized that youths in the New York metropolitan area represented the largest single market for comic books in the nation, and that comic book advertising was a cheap way to reach thousands of potential customers. Segregation In 1946, the park formed the Sun and Surf Club and restricted pool access to members only. In the book Palisades Amusement Park: A Century of Fond Memories, the author Vince Gargiulo writes that "In reality, the club allowed park officials to discriminate according to the color of the patron's skin". He cites an example in July 1946, where eight black and two white people entered the park together; the white people were allowed to purchase tickets while the black people were prohibited from doing so. In response, African Americans started