logo in use from 1984 until 2010. The originators of the logo, Alan Goodman and Fred Seibert, dispute that assertion, citing the actual designers Tom Corey and Scott Nash of Corey McPherson Nash in Boston. Lois often asserted that he named and designed New York magazine. In his 1991 book What's the Big Idea? he exclaimed... "Let me say right now, with my hand on the Bible, I, George Lois, created New York magazine." Sheldon Zalaznick, the first editor of New York, has written that the new magazine "involved the following people: Jim Bellows, Dick Wald, Buddy Weiss, Clay Felker, Peter Palazzo and me. At no time did any of them ever refer to you, by name or inference, in my presence. It is possible that you are the victim of a massive conspiracy of silence, but I do not think it likely ... The magazine was named by me and Peter Palazzo." Personal life and death Lois died on November 18, 2022, at the age of 91. His wife Rosemary had died two months prior. Awards Art Directors Hall of Fame: 1978 Advertising Hall of Fame Advertising Age magazine "100 Most Influential Advertising Practitioners of the Twentieth Century". Copywriters Hall of Fame AIGA (American Institute of Graphic Arts) Gold Medal: 1996 Society of Publication Designers Herb Lubalin Award Winner: 2004 Bibliography References Specific references: General references: Art Directors Hall of Fame from adcglobal.org University of Texas School of Advertising site, "The Always Colorful George Lois from ciadvertising.org Gold Medalist Biography from American Institute of Graphic Arts "Legendary Magazine Covers Get Their Own Spread" from CNN Interview, March 2003 from New York Magazine The King of Visceral Design, April 2008 from the New York Times External links George Lois talks about ”Covers for Esquire”, 1970? from tena.ne.jp George Lois: A Punch in the Mouth, an interview from NotesOnDesign.ne 1931 births 2022 deaths AIGA medalists American artists Advertising directors American people of Greek descent People from the Bronx Pratt Institute alumni Syracuse University alumni The High School of Music & Art alumni United States Army personnel of the Korean War