Almighty Records is an English electronic dance music record label established in 1989. Almighty Records specialises in pop song remixes, dance-pop, and hi-NRG. The label's record producers, Almighty Associates, have remixed such performers as Rihanna, Cher, Katy Perry, Beyoncé, Jennifer Lopez, Diana Ross, Donna Summer, Elton John, Elvis Presley, Enrique Iglesias, Kelly Clarkson, Kylie Minogue, LeAnn Rimes, Nelly Furtado, Ricky Martin, Shakira, Shania Twain, Sheena Easton, Usher, Whitney Houston, Adam Lambert and Liza Fox. Almighty Records' sublabels include Blast Records, Daisy Chain, East Side Records, Euphoric, Unit 4 Productions. Development of a fanbase Since their first UK release in 1989, Almighty Records has covered popular chart songs that had no dance mix, or those that had officially commissioned dance mixes which did not fit the dance-pop genre. Starting its life as a record stall just off the dance-floor of Bromptons in Earls Court, one of London's historic night clubs, its mission has always been devoted to DJs, dancers and dance music. Launched and staffed by disc jockeys and club enthusiasts for twenty years, the first 12-inch release on the Almighty label was a cover of the Limahl single "Never Ending Story", the title song to the 1984 film of the same name. Chosen because the artist's original label, EMI, had allowed the extended version of that song go out of production, while club-goers still wanted to dance to it and buy it. Almighty feature various artist names, which are in fact projects rather than actual singers or groups, with many different vocalists and session singers behind artists' names, many of them already famous as recording artists and even hit songwriters. Almighty's policy of not identifying its singers' birth names is down to the belief that faces and names aren't important and that the music speaks for itself. By 1992 Almighty had enjoyed notable success thanks in part to their cover versions of ABBA tracks under the guise Abbacadabra. It was at this point that label boss Martyn Norris decided to give up his job and concentrate on Almighty full-time. Pop producer Pete Waterman played some of these tracks on his UK television show The Hitman and Her which boosted interest in the songs and the label, so much so that Waterman picked up some tracks, including "Dancing Queen" for his own label PWL. In September 1992, "Dancing Queen" charted at number 57 on the UK singles chart countdown and became