in architecture and design. The focus on gender based theories for the built environment, the architectural discourse, and cultural value systems. Designers that adhere to the Design values based on gender typically have a focus on creating buildings that do not have the same barriers that children, parents and the elderly experience in much of the built environment. It also implies a focus on aesthetics that are deemed to be more 'feminine' than the 'masculine' aesthetics often created by male designers. The economic design value Many architects and industrial designers often dread the financial and business side of architecture and industrial design practice, as their focus is often geared towards achieving successful design quality rather than achieving successful economic expectations. This is the basis for a design value that can be characterised as 'voluntarism' or 'charrette ethos'. This value is commonly found among practising architects and designers. The 'volunteer' value is founded in the belief that good architecture and design requires commitment beyond the prearranged time, accountant's budget, and normal hours. Implicit in the 'volunteer' value are elements of the following claim present: Best design works comes from offices or individual designers which are willing to put in overtime (sometimes unpaid) for the sake of the design outcome. Good architecture and design is rarely possible within fees offered by clients. Architects and designers should care enough about buildings or products to uphold high design standards regardless of the payment offered. The 'volunteer' design value can be seen as a reaction to and a rejection of the client's influence and control over the design project. The novel design value It is common within contemporary architecture and industrial design to find emphasis on creating novel design solutions. This emphasis is often accompanied by an equally common lack of emphasis on studying of the appropriateness of any already existing design solution. The novel design value has historical roots dating back to early design movements such as Modernism, with its emphasis on “starting from zero”. The celebration of original and novel design solutions is, by many designers and design scholars, considered one of the main aspects of architecture and design. This design value is often manifested through the working methods of designers. Some architects and designers with their emphasis on the “big idea” will have a tendency to cling to major design ideas and themes, even if these themes and ideas are faced with