creating ideas, "comping" them up, storyboarding them, selling them, photographing them, and directing commercials. Accolades Lois is the only person to have been inducted into all of the following; The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as having been the subject of an edition of the Master Series at the School of Visual Arts. He is also in the American Advertising Federation Hall of Fame. He and other notable advertising alumni of his era are the subject of the movie Art & Copy. In 2008, The Museum of Modern Art exhibited 32 of Lois's Esquire covers. Controversy Lois was accused multiple times of taking credit for others' ideas and for exaggerating his participation. On May 18, 2008, the New York Times published a correction of an April 27, 2008 review of a Lois art exhibition. In the correction, the Times stated that the "Think Small" Volkswagen ad campaign and the "I Want My Maypo" campaign were not created by George Lois. The correction identified Julian Koenig and Helmut Krone as the creators of the Volkswagen ad campaign, and John and Faith Hubley as the creators of the Maypo campaign, contradicting Lois's published claims of credit for these ad campaigns. The June 19, 2009 episode of This American Life featured a segment in which several of Lois's former associates claimed he took credit for ad campaigns, ad copy, and Esquire covers that were partially or wholly the work of others. The program contained interviews with Carl Fischer (the photographer who shot most of the Esquire covers, including some falsely claimed by Lois, such as the one of St. Patrick's Cathedral) and two of Lois's former partners, Julian Koenig and Fred Papert. The program, produced by Sarah Koenig, daughter of Julian Koenig, who interviewed her father, who in turn said... In my instance, the greatest predator of my work was my one-time partner George Lois, who is a most heralded and talented art director/designer, and his talent is only exceeded by his omnivorous ego. So where it once would've been accepted that the word would be 'we' did it, regardless of who originated the work, the word 'we' evaporated from George's vocabulary and it became 'my.' Lois' website also carries his claim that he designed the Nickelodeon orange