that Penguins "should have been a Disney film worldwide". This was the impetus behind the creation of Disneynature. The film's 2007 follow-up was Arctic Tale, which only took in $1.8 million worldwide. Paul Baribault, Vice President of Disney Studios Marketing, led the US efforts for Disneynature from 2008 forward, overseeing all marketing, production, brand development, and conservation programatic efforts for the label. He was eventually named General Manager of Disneynature. History Disneynature was announced on April 21, 2008, a day before Earth Day, with a starting slate of seven films. Camilleri was set to head the new division. A multi-film production agreement was made with Alastair Fothergill, BBC's Planet Earth series producer, for three scheduled films: Earth (2009), African Cats (2011) and Chimpanzee (2012). The other announced slate films and their release years were: The Crimson Wing: Mystery of the Flamingos (2008), Oceans (2010), Orangutans: One Minute to Midnight (2010) and Wings of Life (2011). Original announced plans had the division releasing two films per year, which was curtailed by April 2009 due to a nature film's long period needed to film wildlife. No decision was made at that time as to whether or not the studio would donate the films' proceeds to conservation causes. The Crimson Wing: Mystery of the Flamingos was the first film produced for Disneynature. The first film released domestically under the new label was Earth, opening on April 22, 2009, in the US. In 2012, a Disneynature TV cable channel was launched in France. It is currently carried by France Telecom. Animal Planet pick up for a two-year period three Disneynature films, Oceans, African Cats, and The Crimson Wing: Mystery of the Flamingos, in April 2012 from Disney-ABC Domestic Television. In April 2014, Jane Goodall was named Disneynature ambassador. Disneynature has recently expanded to China with the production of Born in China. The production was made possible due to an expansion of Disney's relationship with Shanghai Media Group starting in 2014. Following Born in China, Ghost of the Mountains and Expedition China were released to Netflix to reflect the incredible journeys involved in creating these films. In 2016, the company released its first compilation film, Growing Up Wild, direct-to-video (Blu-ray and DVD) and video on demand. Paul Baribault, Vice President of Studio Marketing and Disneynature, was appointed General Manager of Disneynature officially in 2018, after having been operating in the capacity for several years. Camilleri