its release for July 22. The film received press coverage. Writing in Tablet Magazine, Wayne Hoffman observed that although mainstream publications from The Atlantic to Out Magazine to Yedioth Aharonoth called the project a landmark as the first gay adult film to feature an all-Israeli cast, Hoffman felt it was a landmark for featuring the first all-Jewish cast. The openly all-Jewish cast was also remarked upon by the Los Angeles Times blog, which noted that whenever Jews are more open about their Jewish identity it is a "healthy development". Lucas, however, openly opposed the New York City's Lesbian, Gay, Bisexual and Transgender Community Center's recent (2011) decision to allow a group that opposes Israeli government policies toward Palestinians to meet there. "Calling the Center an 'anti-Israeli nest' and [Glennda] Testone [the Center's executive director] and Mario Palumbo, the Center's board president, 'staunch anti-Zionists,' Lucas, in a series of emails, asked friends to stop donating to the Center and to contact elected officials to stop any government support." "Asked ... to compare the response to his most recent boycott threat to [an] earlier one, Lucas wrote, 'This group has had their first and last meeting in the Center. If someone fucks with Israel, I fuck them back. And I usually win.'" Film lines Lucas Entertainment – The flagship brand featuring gay sex with men in their 20s and 30s. Lucas Raunch – An extreme fetish line. The first releases were FARTS! and PISS!. In February 2009 the Canada Border Services Agency detained and banned both films. The CBSA's Policy On The Classification Of Obscene Material states that the "ingestion of someone else's urine... with a sexual purpose" made the films obscene, which was cause for banning them. Sex In Suits – The studio's third line to be launched as its own independent website. Sex In Suits collects Lucas Entertainment's "Gentlemen" line of gay adult films featuring men in suits, which started in 2011 and other business-oriented items. The scenes are filmed in professional settings, allowing the studio to take advantage of its New York City home base. Current scenes on the Sex In Suits website feature bareback sex content. Publicity campaigns In 2007 LE sent out a fake press release stating that Lucas had been found dead in his apartment. A photo accompanying the release showed what appeared to be a bound, lifeless Lucas with a conspicuous bruise on his face.