Fifth Avenue Girl, sometimes stylized as 5th Ave Girl, is a 1939 RKO Radio Pictures comedy film directed by Gregory La Cava and starring Ginger Rogers, Walter Connolly, Verree Teasdale, and James Ellison. The screenplay was written by Allan Scott with uncredited contributions by La Cava and Morris Ryskind. The film is about a rich industrialist with business problems who feels neglected by his family and hires a young woman to stir things up. Plot Wealthy industrialist Alfred Borden has problems both at work and at home. His employees at Amalgamated Pump are making demands that may drive the business that he has built from nothing into bankruptcy. His son Tim, who prefers playing polo, has neglected and lost a major customer. On his birthday, when Alfred returns to his Fifth Avenue mansion, he finds nobody there but the servants. His unfaithful wife Martha, his daughter Katherine and Tim have all forgotten, are busy or do not care. Feeling lonely, Alfred takes the advice of his butler and visits Central Park, where he meets Mary Grey, a young unemployed woman. He invites her to dine with him at a fancy nightclub. They get drunk, dance and are spotted by a friend of Alfred's wife. The next morning, he wakes with a hangover and a black eye, discovering that he had invited Mary to spend the night in a guest room. Seeing the reaction this elicits from his formerly indifferent family, he hires Mary to pretend to be his mistress. He neglects his company, forcing his son to take up the slack, and Tim develops fresh new ideas to save the firm. Alfred and Mary go out every night, pretending to cavort for hours, although they are actually driven around by the ardently communist chauffeur Mike, whom Katherine loves. Embarrassed by the newspaper gossip columns and shunned by her friends, Martha consults a psychiatrist who finds nothing wrong with her suddenly cheerful and carefree husband. She starts staying home, plotting ways to drive Mary away. Tim, who shows contempt for Mary, unsuccessfully tries to buy her off and eventually falls in love with her. Mary tries to help Katherine with Mike, who does not pay any attention to her. Finally, Martha tries to convince Mary that she has surrendered and that they should all be friends. In Central Park, Tim kisses Mary, who is upset the next day and wants to