into implications for meaning and action, and that of the process for this transformation may be usefully be described in terms of the actors' rules" Our social world can be understood through the practice of CMM through "managing our meanings in our messages based off our values" It is "our task in interactions to actively manage the meanings that make up our lives and to co-ordinate these with meanings to others, to bring coherence to our social world". There is high importance also on the "processes between people take the form of rule-governed patterns of interactions and that there is logic to the way the we act in communication". There are also rules and stigmas that vary in cultures when we disclose information or communicate in the ways we are socially taught when assigning meaning to our messages that CMM designs to take into consideration. This is where messages in communication can have disparities in their meaning due to cross-cultural or contextual disclosure differences in how we communicate. More information is covered in the three elements. CMM relies on three interdependent elements: coordination, management, and meaning. These elements help to explain how social realities are created through conversation and further applications and models listed below. History and orientation The theory of CMM was developed in the mid-1970s by W. Barnett Pearce (1943–2011) and Vernon E. Cronen. Communication Action and Meaning was devoted to CMM, is a thorough explication of CMM, which Pearce and Cronen introduced to the common scholarly vernacular of the discipline. Their scholarly collaboration at the University of Massachusetts at Amherst offered a major contribution to the philosophy of communication as story-centered, applicable, and ever attentive to the importance of human meaning. Pearce also famously said, "the three principles of CMM are, there are multiple social worlds, these social worlds are made in interactions and through conversations with others, and we are all active agents in the making of social worlds" and by this, our social worlds are ever-changing through which the conversations that we exchange throughout time. The cluster of ideas in which CMM emerged has moved from the periphery toward greater acceptance, and CMM has continued to evolve along a trajectory from an interpretive social science to one with a critical edge and then to what its founders call a "practical theory". Aware that the intellectual footing for communication theory had shifted, the first phase of