with women looking indirectly at the camera, as if they were going about their private idylls. This change of emphasis influenced erotic depictions of women. Penthouse was also the first magazine to publish pictures that included pubic hair and full frontal nudity, both of which were considered beyond the bounds of the erotic and in the realm of pornography at the time. In 1965, Mayfair was launched in the UK in competition with both Playboy and Penthouse. As competition between the magazines increased, their photos became more explicit. In the late 1960s, magazines began to move into more explicit displays often focusing on the buttocks as standards of what could be legally depicted and what readers wanted to see changed. Fiesta magazine, first published in 1966 by Galaxy Publications, introduced a "Readers' Wives Striptease" section in the early 1970s. This consisted of a set of photos of a supposed wife or girlfriend of a reader undressing to full nudity. The "Readers Wives" concept was subsequently adopted in a number of other magazines. Galaxy also began publishing Knave as a slightly classier sister magazine to Fiesta in 1968. During the 1970s magazines containing images of the pubic area became increasingly common. David Gold set up Gold Star Publications to publish adult magazines in the early 1970s. The company supplied many stores around the UK and in 1972 Gold was unsuccessfully prosecuted three times for publishing obscene material. David Sullivan became his business partner and by the late 1970s their company was in control of half of the adult magazine market, publishing major titles such as Playbirds, Whitehouse, Rustler and Raider. Strip club owner Paul Raymond, the owner of Paul Raymond Publications, launched Men Only in 1971, and then Club International in 1972. Subsequent titles included Escort launched in 1980, Razzle in 1983 and Men's World in 1988. Publishing group Northern & Shell obtained the licence to publish Penthouse in the United Kingdom in 1983, which led to them subsequently publishing a range of 45 adult magazine titles, including Asian Babes launched in 1992. An attempt to open up the market to women in the early 1990s by publishing women's erotica magazines was largely a failure, possibly due to British obscenity laws which forbade the display of an erect penis. For Women was one exception, and it achieved widespread circulation. In the same decade "Lads' Mags" such as Loaded and Front appeared