collaborative effort between the members. The logo, designed by one of the member's marketing team, is a simple representation of the three important ROFDA relationships: Members, Associates and Suppliers. “Strength in Unity” was a tagline contributed by a different member's team. Conferences, share groups, and forums Communication among members and affiliates is a critical part of the collaborative nature of the ROFDA cooperative. Semiannual conferences Although there are numerous opportunities for online and offline communication, ROFDA's semi-annual conferences provide the opportunity for ROFDA members, associates and other affiliated parties to engage in face-to-face communications. Their members believe there is enhanced value in building understanding and relationships through their conferences. ROFDA hosts one conference in the spring and one in the fall. Website ROFDA's website provides basic information and also provides a secure portal to allow Members, Associates and Suppliers access to directories, information and private online discussion boards. Members location map Affiliated Inc. – Amarillo, Texas Associated Food Stores, Inc. – Salt Lake City, Utah Associated Grocers of New England, Inc. – Pembroke, New Hampshire Associated Grocers, Inc. – Baton Rouge, Louisiana Associated Wholesale Grocers – Kansas City, Kansas CERTCO, Inc. – Madison, Wisconsin Piggly Wiggly Alabama Distributing Co., Inc – Bessemer, Alabama U.R.M. Stores, Inc. – Spokane, Washington References External links ROFDA website American companies established in 1962 Retail companies established in 1962 Organizations established in 1962 Trade associations based in the United States 1962 establishments in the United States