Ellen S. Berscheid (born 1936) is an American social psychologist who is currently a Regents professor at the University of Minnesota, where she earlier had earned her PhD in 1965. Berscheid conducted research on interpersonal relationships, emotions and moods, and social cognition. Berscheid wrote books, articles and other publications to contribute to the field of Social Psychology. She was involved in controversy surrounding the funding for her research on why people fall in love. In addition to her position at the University of Minnesota as a Psychology and Business professor; she has also held a position at Pillsbury. She has received awards for her contributions to social psychology, including The Presidential Citation and the Distinguished Scientific Contribution Award from the American Psychological Association. Career Berscheid started her academic career as an Education major at Beloit College in Wisconsin, before transferring to University of Nevada, Reno. There she was given a research assistant grant by her professor, Paul Secord. Berscheid picked up psychology as her second major and graduated with honors. After graduation Berscheid applied for and received PHS Predoctoral Research Fellowship, at the University of Minnesota to work with Harold Kelley. However, Berscheid decided to decline the offer and became a research administrator for Pillsbury. Berscheid later applied for a research assistantship at the University of Minnesota, working with Elliot Aronson. Under the direction of Elliot Aronson she obtained her PhD in social psychology. Berscheid accepted a job teaching research methods in the business department at the University of Minnesota. Through the business department, Berscheid met Elaine (Walster) Hatfield. Hatfield convinced Berscheid to join her in researching equity and attraction. At the time, women conducting research was rare and may have been stopped if too many people had taken notice, therefore Hatfield and Berscheid conducted their research quietly through a federal grant. Berscheid's main research interest was interpersonal relationships. Ellen Berscheid looked at why people fall in love, the meaning of love, and attraction in close relationships. In 1983 Berscheid introduced the Emotion-in-Relationships Model (ERM), a theory designed to predict individual's experiences towards emotions. Controversy In 1974, Berscheid was the center of a controversy regarding federal funding of research. Senator William Proxmire of Wisconsin used her as an example when he awarded the National Science Foundation his first Golden Fleece award, which was presented monthly between 1975 and 1988, in order to focus media attention on projects Proximire viewed as