22 January 1938. What emerged was a new art deco cinema, renamed the Regal. The old building remained intact behind the new streamlined façade and most of the interior was left untouched apart from new seating and electrical work. The seating capacity was reduced to a more roomy 650. The cinema was set to compete. It went through two more changes of ownership, reaching the hands of Newcastle based Essoldo in 1954. The chain also acquired the Coliseum Cinema on Green Lanes. On 6 October 1959, the Regal was renamed the Essoldo. By this time it was taking inferior class films and even showing some mild pornography. The new owners saw more profit in bingo and converted both Harringay cinemas to bingo halls. The Frobisher Road cinema closed on 10 November 1963. However, whilst bingo seemed to succeed at the Coliseum, clearly the experiment didn't work at Frobisher Road. On 15 February 1964 it was reopened as the Curzon cinema. The new concept was to provide a small family viewing centre. In 1977 the nearby Ritz (now operating as the ABC) was refurbished as a three screen cinema, competing directly with the Curzon's market. This was resolved by 1980 when the Curzon changed its programme to a regular diet of double sex films relieved only by Asian films on Sundays. It closed in 1989 and, following a failed series of plans for a nightclub, indoor market, banqueting club and a community centre, it reopened in 1990 as a Quasar game centre. This use caused damage to the fabric of the building. By 1996 the cinema's use had changed again when it was used by the Edmonton-based Church of Destiny. The church found the building needing more care and attention than its worshippers and they pulled out within a year. It was then bought by an Indian businessman, Jitu Rivall who refurbished it as a 498 seat cinema. It was decided that the pock-marked ceiling was beyond economic repair and a new suspended ceiling was fitted. The premises were also equipped with a new sound system and huge new screen, brought forward of the original proscenium. The cinema re-opened on 31 October 1997 as the New Curzon Cinema, screening Indian Bollywood films. On 16 April 2000 the New Curzon Cinema celebrated the building's 90th birthday with a special screening of the Peter Sellers film The Smallest Show on Earth. The New