the NBC affiliates. Online presence The incorporation of the Internet was an innovation decided long before the show began. Highlighting interactivity, Fallon dove into the Web prior to the show premiering, creating a Twitter account and beginning a vlog on the show's official website, which ran snippets of comedy bits and background reports on how he was building the show. The show's Web site was staffed by three full-time bloggers, who compile viral videos and post photos. Questlove tweeted during tapings of the show. "I think a lot of shows don't use the Internet as well as they could," said Fallon in 2009. "The Internet has been awesome," he added. "They've got my back." Online interaction and its presence on the show were crucial to its success. Fallon devoted considerable time and resources to incorporating digital ideas into his comedy — "he sits at his desk behind a Mac, not a microphone" — focusing especially on social media, which connects the younger audience. Fallon published a welcome video for the Late Night YouTube Channel in May 2013; the channel featured segments such as "Ask Jimmy," "Night News Now," and "Web Exclusives." Many of the videos received a very high number of views, including the ""#Hashtag" with Jimmy Fallon & Justin Timberlake" clip that had garnered over 17 million views by October 21, 2013. During the open letter controversy between musical artists Miley Cyrus and Sinead O'Connor, the channel published an a cappella version of Cyrus' song "We Can't Stop" on October 8, 2013, in which Fallon and The Roots also perform. Music Music was a signature part of the humor of Late Night with Jimmy Fallon. Fallon employed impressions of celebrities and used song parodies that rest in "borderline-surreal pop cultural juxtapositions," such as Fallon impersonating Neil Young singing the theme to The Fresh Prince of Bel-Air. Many of the sketches went viral; the first among these was Brian Williams' appearance for "Slow Jam the News," a bit where Fallon and The Roots turned news stories into a "sexy R&B song." Some of Late Night most famous musical moments included Paul McCartney joining Fallon to sing "Scrambled Eggs" – the working title of "Yesterday" – using the original whimsical filler lyrics, as well as President Barack Obama's appearance to "Slow Jam the News." An article in The Huffington Post credited music as crucial to the show's success: "Late Night with