Sound of... is an annual BBC poll of music critics and industry figures to find the most promising new music talent. It was first conducted by the BBC News website in 2003, and is now widely covered by the corporation's online, radio and TV outlets, as well as other media. A 10-strong longlist is published each December, with a ranked shortlist and annual winner announced the following January. Winners 2000s 2010s 2020s Notes Sound of 2009 More than 130 critics, editors and broadcasters took part in the Sound of 2009 survey, which was won by electro-pop singer Little Boots. For the first time, a longlist of 15 acts from the 2009 poll was published by the BBC on 5 December 2008. The other five acts on the longlist were Frankmusik, Master Shortie, Mumford & Sons, The Big Pink and The Temper Trap. Sound of 2010 The longlist for the Sound of 2010 poll was revealed on 7 December 2009. The acts nominated were Daisy Dares You, Delphic, Devlin, Ellie Goulding, Everything Everything, Giggs, Gold Panda, Hurts, Joy Orbison, Marina and the Diamonds, Owl City, Rox, Stornoway, The Drums and Two Door Cinema Club. On 8 January 2010, Ellie Goulding was announced as the winner. She has since gone to reach No. 1 with her debut album Lights. Sound of 2011 The longlist for the Sound of 2011 poll was revealed on 6 December 2010. The acts nominated were Anna Calvi, Clare Maguire, Daley, Esben and the Witch, Jai Paul, James Blake, Jamie Woon, Jessie J, MONA, NERO, The Naked and Famous, The Vaccines, Warpaint, Wretch 32 and Yuck. On 7 January 2011, Jessie J was announced as the winner. Sound of 2012 The longlist for the Sound of 2012 poll was revealed on 5 December 2011. The acts nominated were ASAP Rocky, Azealia Banks, Dot Rotten, Dry The River, Flux Pavilion, Frank Ocean, Friends, Jamie N Commons, Lianne La Havas, Michael Kiwanuka, Niki & The Dove, Ren Harvieu, Skrillex, Spector and Stooshe. On 6 January 2012, Michael Kiwanuka was announced as the winner. Sound of 2013 The longlist for the Sound of 2013 poll was revealed on 9 December 2012. The acts nominated were AlunaGeorge, A*M*E, Angel Haze, Arlissa, CHVRCHΞS, HAIM, King Krule, Kodaline, Laura Mvula, Little Green Cars, Palma Violets, Peace, Savages, the Weeknd and Tom Odell. On 4 January 2013, HAIM were announced as the winners on Radio