messages and carried out into a group conversation. So, according to CMM, individual perspective with group approach conversation needs to combine and create a better meaning-building. Qualitative experiment framework tool Online chat room user experience by applying CMM theory, conduct a textual analysis. Data analysis tool though on how people use complex, multilevel systems of reference to derive meaning and guide behaviors Theory criticism In order to provide criticism of the CMM theory, it is important to establish a baseline for what accounts for a "good" study. Many scholars use different criteria for determining what makes a theory relevant, but they most often surround the following six concepts. Social scientists suggest that theories should be evaluated on their ability to produce hypotheses that are consistent with relevant evidence. CMM theory falls short under the criteria of rule 1 as it does not set out to provide measurable hypotheses that can be compared to any other situation. While CMM tries to outline the cause and effect relationship of communication, it fails to create consistencies as the theory dictates that each situation is different. However, those who hold other constructions of the nature of theory would not see this criterion as valid for an interpretive theory. General theories are preferred to less general theories. From the perspective of this rule, CMM theory is very general; however, it is also very vague. The theory has difficulty focusing on exactly what is important in each interaction, thereby not allowing those who study the theory to understand what is considered critical in communicative interaction. Theories that produce several hypotheses are preferred to those that produce few, at least from a social scientific (or "postpostive") perspective. From this perspective, CMM theory fails as it neglects to have even a single hypothesis that is testable. However, interpretive theorists suggest that a theory might provide a useful lens for interpreting reality or provide new insight for interpreting specific behaviors, texts or other phenomena. By this regard, CMM provides a richer understanding of how speech acts occur within contexts than, say, speech acts theory. It is more beneficial to evaluate research programs rather than individual theories. As CMM theory focuses on levels of contact between two (or more) persons engaged in communication, these findings from CMM research contribute beyond mere observation it is unsuccessful as a way to evaluate anything other than individual interactions. The overall implications of a