Paterson, the cast included Michael DeLorenzo, Stoney Jackson, Tracii Guns, Tony Fields, Peter Tram, Rick Stone and Cheryl Song. The bar location shown in the latter part of the first minute of the video was also featured 13 years earlier in the gatefold and on the back cover of the Doors 1970 album, Morrison Hotel. Coincidentally, the name of that skid row bar, the Hard Rock Café, was also the inspiration for the London original of the famous chain of restaurants begun in 1971. The video was written and directed by Bob Giraldi, produced by Ralph Cohen, Antony Payne and Mary M. Ensign through the production company GASP. The second video released for the Thriller album, it was choreographed by Peters who also performed, alongside Vincent Paterson, as one of the two lead dancers. Despite some sources claiming otherwise, Jackson was involved in creating some parts of the choreography. Jackson asked Giraldi, at the time already an established commercial director but who had never directed a music video, to come up with a concept for the "Beat It" video because he really liked a commercial Giraldi had directed for WLS-TV in Chicago about a married couple of two elderly blind people who instead of running from a run-down neighborhood all the other white people had fled from, chose to stay and throw a block party for all the young children in the area. Contrary to popular belief, the concept of the video was not based on the Broadway musical West Side Story; in reality, Giraldi drew inspiration from his growing up in Paterson, New Jersey. The video had its world premiere on MTV during prime time on March 31, 1983; neither "Beat It" nor "Billie Jean" were, as is often claimed, the first music video by an African-American artist to be played on MTV. Soon after its premiere the video was also running on other video programs including BET's Video Soul, SuperStation WTBS's Night Tracks, and NBC's Friday Night Videos. In fact, "Beat It" was the first video shown on the latter's first ever telecast on July 29, 1983. The video opens with the news of a fight circulating at a diner. This scene repeats itself at a pool hall, where gang members arrive and the song begins to play. The camera cuts to Jackson lying on a bed as he contemplates the senseless violence. Jackson dons a red leather