up as a means of reaching out and staying relevant to a new generation of Singaporeans that used the computer and the Internet regularly. Additionally, this new generation of Singaporeans is seen to actively use Singlish, an English-based creole language that has strong Malay and Mandarin influences native to Singapore, as a means of casual communication with one another. It is thus unsurprising that the choice of language on the website being only English, would be deemed sufficient to reach out to the younger Singaporeans. Still, this is a departure from previous efforts in the campaign where English, Mandarin, Malay and Tamil would be used to get the message across. Nonetheless, there is equal racial representation on the website where under 'Courtesy Fables', stories with moral values and lessons of courtesy and consideration can be found stemming from the 4 recognised racial groupings can be found. This idea of English as a means to communication and one's mother tongue to inculcate desirable values and morals fall in line with the government's language policy on English as a means of communication through racial barriers, while the "imparting of moral values and cultural traditions is best done in the student's own mother tongue". Also, on the website there is a section on cyber courtesy, a testament to the campaign's drive to stay current and relevant with a list is a list of dos and don'ts. Additional such evidence can be found in the form of content exclusively for use on the computer can being available for download on the website as well, like screensavers, wallpapers and a Singa cursor for download. Activities Upon the launch of the Courtesy Campaign at the national level, a range of activities are started. Various members of the National Courtesy Campaign Working Committee in both the private and public sector also initiate and embark on their own activities. Different activities were aimed at promoting a courteous lifestyle amongst people of different ages. Activities aimed at youths Various competitions were held at school-level to encourage students to think and express themselves on courtesy. Essay-writing competitions were arranged with "the objective of getting members and employees of unions and co-operatives and their children to think about and express their views on the importance of courtesy". There was also the Courtesy Cheer Competition, as a way to "inject fun into the campaign", where "students were encouraged to freely express what