the argument to be extended and, for the receiver of the conversation to process information that he or she is being given more effectively. This helps individuals to determine the strength of the contents in the article and gives way to the idea that "strong arguments are persuasive, and weak arguments are not". One of Greenwald's observations concerns autobiographies. He mentions that, since autobiographies are links to the past, these memories are vital in shaping one's identity, which can motivate individuals to distort the past so that behaviors and events are well received by others (2008, p. 64). In 1980, Greenwald said, "[t]he past is remembered as if it were a drama in which the self was the leading player" (p. 64). Book Greenwald, A. G. and Banaji, M. R., Blindspot: Hidden Biases of Good People, 2013, Delacorte Press, See also List of social psychologists References Sources Anthony Greenwald, Ph.D. Homepage. (2008, March 28). Selected Articles and Chapters, By Topic. Retrieved April 22, 2008, from faculty.washington.edu. 21st-century American psychologists Social psychologists University of Washington faculty Harvard University alumni Yale University alumni Ohio State University faculty Fellows of the Society of Experimental Psychologists Fellows of the American Academy of Arts and Sciences Fellows of the American Association for the Advancement of Science Living people Year of birth missing (living people)