Serbia Broadband (branded as SBB; full legal name: Serbia Broadband - Srpske kablovske mreže d.o.o.) is a cable television and broadband internet service provider in Serbia. The SBB company operates as part of the United Group, leading media and telecommunication operator in Southeastern Europe. The company is based in the "Telepark" business complex in Belgrade, which includes data center covering 750 square meters of floor space and divided into 20 server halls and technical support areas. As of 2020, SBB is the largest cable operator with a market share of 46%, the second largest Internet provider with a market share of 32.08%, and the second largest fixed-line telecommunication network, having share of 19.1%. History The Serbia Broadband company – SBB – was formed in 2002 through the merger of KDS d.o.o Kragujevac, Telefonija Belgrade cable system, Media Plus Novi Sad, YU VOD Nis and a number of small operators. In 2007, Serbia Broadband was acquired by Mid Europa Partners, which simultaneously purchased Telemach Slovenia followed by acquiring Telemach Bosnia and Herzegovina shortly afterwards, cable television and broadband internet providers in Slovenia and Bosnia and Herzegovina, respectively. Mid Europa then created United Group, a subsidiary to control its three new acquisitions in former Yugoslavia, with European Bank for Reconstruction and Development (EBRD) holding a minority stake in the newly created subsidiary. In the case of Serbia Broadband, the owners legally controlled it via the Amsterdam-based Adria Cable B.V. In October 2013, an American private equity firm Kohlberg Kravis Roberts (KKR) purchased the majority stake in United Group from Mid Europa Partners for an enterprise valuation of 1.3 billion USD, thus gaining control of Serbia Broadband. Once the new owners took over, they began legally controlling Serbia Broadband through the Amsterdam-based Adria Serbia Holdco B.V. In April 2015, SBB bought Serbian internet provider EUnet for an undisclosed amount. In April 2017, SBB bought Serbian cable operator IKOM. In November 2017, SBB acquired Serbian minor cable company Kabel Group 85. In September 2018, a British private equity firm BC Partners began the process of acquisition of the majority stakes of United Group from KKR for an enterprise valuation of 2.6 billion euros. Upon finalizing the acquisition, BC partners will officially gain ownership of Serbia Broadband. Services Cable TV When it was first launched, SBB offered cable TV services in seven cities. It doubled its market share through fast growth in 2003 and today