the CMM project involved developing concepts that met the twin criteria of (1) adequately expressing the richness of human communication and (2) guiding empirical investigation. Pearce describes the creation of CMM through the following story: CMM is one of an increasing number of theories that see communication as "performative" (doing things, not just talking "about" them) and "constitutive" (the material substance of the social world, not just a means of transmitting information within it). In CMM-speak, "taking the communication perspective" means looking at communication rather than through it and seeing communication as the means by which we make the objects and events of our social worlds. The "communication perspective" entails a shift in focus from theory to praxis. According to Rose, language and communication "creates, shapes, and limits the diverse social worlds in which we live, and the coordinated management of meaning is the most comprehensive statement of social construction and emphasizes recursiveness. The level of praxis is fundamental in this recursive process in that communication is a primary social process". CMM concepts and models are best understood as providing tools for naming aspects of performance. To date, CMM has found greater acceptance among practitioners than among scholars. Taking the communication perspective confers something like "communication literacy"—the ability to inscribe and read the complex process of communication in real-time. Among other things, CMM's concepts and models guide practitioners in helping clients become aware of the patterns of communication which make up aspects of the social world. They want to change and help both clients and practitioners identify openings or "bifurcation points" in everyday lives. Many CMM practitioners have an explicit commitment not only to describe and understand but to improve the conditions in which they and those around them live. They believe that the best way of making better social worlds is to improve the patterns of communication which generate them. As mentioned, Pearce and Cronen together have set the stage for CMM and have unpacked this theory various times in order to give it the depth it needs. One of their studies, in particular, gained some speed when they wanted to analyze how rules and form of a conversation lead to the significance of the conversation and co-create verbal structures of communication within the social engagement. They found that in their game-like study, respondents reported more engagement based on the structure, or in this case coordination, produced different articulations