When in Rome is a 2010 American romantic comedy film directed by Mark Steven Johnson, co-written by Johnson, David Diamond and David Weissman. It stars Kristen Bell and Josh Duhamel. It was released by Touchstone Pictures in the United States on January 29, 2010. Despite receiving negative reviews from critics, it was a small box office success, opening at number three in the U.S. behind one other new entry and ultimately grossing $43,042,835 worldwide against a $28 million budget. Plot Successful and single 29-year-old Beth, an art curator at the Guggenheim, is at a point in her life where love seems like a luxury she can't afford. Waiting for the "perfect" romance has embittered her. After flying to Rome to be the maid of honor in her younger sister Joan's impulsive wedding, she meets 27-year-old Nicholas Beamon, the best man. He rescues her in a couple of difficult situations but they are both clumsy. Still, they hit it off. As Beth comes to believe in love again, she sees Nick kissing another woman, who turns out to be the groom's "crazy cousin." Slightly drunk and jealous at seeing Nick with another woman, she picks up coins (a poker chip, a rare coin, a penny, a trick quarter and a Euro) from the "fountain of love" (based on the Trevi Fountain). Joan tells her that legend says if you take coins from the fountain, the owner of the coin will fall in love with you. Beth is pursued back in New York City by a band of pushy suitors whose coins she gathered, including a diminutive sausage magnate Al, lanky street illusionist Lance, a doting painter Antonio, and a narcissistic male model Gale. She must return the coins to the fountain to break the spell. As she falls in love with Nick, she realizes that the poker chip belongs to him and is convinced that he is under a spell, not truly in love with her. Joan calls Beth on the day of a gala and tells her that the spell can also be broken by returning the coins to the original owner. Stacey, Beth's secretary, concerned about her, overhears the conversation and steals the coins. She believes that Beth would lead a better life with people loving her, regardless of the spell. When Beth's suitors all show up together at her apartment, she tells them she does not love them