Frequent Flyer points. Instead they will receive more discounts on groceries. The new discount program came into effect on 28 October 2015. Everyday Rewards cardholders will be sent new 'Woolworths Rewards' cards. The furore over this new program caused Woolworths to do an about-face and offering their customers the choice of redeeming their Woolworths Rewards for Qantas points. In April 2016, doubts were expressed over the effectiveness of the new program with claims by analysts that the program has not gained traction in the community and is possibly a cause of the slow down in supermarket sales growth which has slowed to 3 per cent. On 22 August 2016, significant improvements to Woolworths Rewards were announced. As of 31 August 2016, members will earn rewards on every dollar they spend in Woolworths' Supermarkets and BWS stores, and for the first time, members will also earn on every dollar they spend at EG Australia outlets. On 29 July 2020, Woolworths Rewards rebranded as Everyday Rewards. Everyday Rewards was launched in Tasmania on 6 August 2020 replacing the Frequent Shopper Club loyalty program in the state which would be phased out by 2021. The Frequent Shopper Club was Purity Supermarket's loyalty program which Woolworths retained after its purchase of the chain due to an arrangement with Purity and because of its popularity. Qantas Frequent Flyer program In December 2008, Woolworths and Qantas entered into a six-year agreement to allow Everyday Rewards members to earn Qantas Frequent Flyer (QFF) points for purchases at Woolworths supermarkets. In June 2009, details of the arrangement were announced. Under the arrangement Everyday Rewards members would earn one Qantas Frequent Flyer point for each dollar over $30 spent in one transaction at Woolworths (or Safeway) supermarkets (excluding Tasmania) or Woolworths liquor stores. To earn these points Everyday Rewards members would need to also have and link a QFF account, and the QFF joining fees were waived for new QFF members. Woolworths was to pay the QFF program for QFF points earned by members under the arrangement. The program was later expanded to include some of Woolworths Limited's other stores including Big W and BWS. From October 2009, cardholders could collect one point per dollar for every dollar over $50 spent in one transaction at Dick Smith and Tandy, however those stores' participation stopped in September 2012. In August 2009, of 3.8 million Everyday Rewards cards "registered", 1.2 million