Architectural design values make up an important part of what influences architects and designers when they make their design decisions. However, architects and designers are not always influenced by the same values and intentions. Value and intentions differ between different architectural movements. It also differs between different schools of architecture and schools of design as well as among individual architects and designers. The differences in values and intentions are directly linked to the pluralism in design outcomes that exist within architecture and design. It is also a big contributing factor as to how an architect or designer operates in his/her relation to clients. Different design values tend to have a considerable history and can be found in numerous design movements. The influence that each design value has had on design movements and individual designers has varied throughout history. Aesthetic design values The expansion of architectural and industrial design ideas and vocabularies which took place during the last century has created a diverse aesthetic reality within these two domains. This pluralistic and diverse aesthetic reality has typically been created within different architectural and industrial design movements such as: Modernism, Postmodernism, Deconstructivism, Post-structuralism, Neoclassicism, New Expressionism, Supermodernism, etc. All of these aesthetic realities represent a number of divergent aesthetic values, in addition to differences in general values and theories found within these movements. Some of the stylistic distinctions found in these diverse aesthetic realities reflects profound differences in design values and thinking, but this is not the case for all stylistic distinctions, as some stylistic distinctions builds on similar thinking and values. These aesthetic values and their diverse aesthetic expressions are to some degree a reflection of the development that has taken place in the art community. In addition, more general changes have taken place in Western societies, due to technological development, new economic realities, political changes etc. However, these diverse aesthetic expressions are also a reflection of individual architects and industrial designers’ personal expression, based on designers’ tendency to experiment with form, materials, and ornament to create new aesthetic styles and aesthetic vocabulary. Changes in aesthetic styles and expressions have been, and still are, both synchronic and diachronic, as different aesthetic styles are produced and promoted simultaneously. A number of values which cannot be classified as aesthetic design values have influenced the development of the aesthetic reality, as well as contributed to the pluralistic aesthetic reality which characterises contemporary architecture and