Polo Grounds. ASAP Rocky takeover In August 2011, Harlem sensation ASAP Rocky had given up his life of crime to divulge into a rap persona. After previously releasing the music video for "Purple Swag", Polo Grounds founder Leach was among other label executives cornering him with contractual offers, resulting in the two launching a close friendship. That October, Rocky decided to join the Polo Grounds imprint while it was distributed under J Records, a few days before the label was folded into RCA. The deal wasn't made public until October 14. The label acquired majority rights to distribute and reissue Rocky's "Purple Swag" single, which they did on October 24 through all digital platforms and radio networks. The single's re-release would be followed by the release of Rocky's mixtape, Live. Love. ASAP, on Halloween. The mixtape had since been reissued for streaming services by Polo Grounds ten years later for its anniversary with slight alterations. ASAP Rocky's signage with Polo Grounds/RCA and his growing success also granted him and ASAP Mob co-founder ASAP Yams (1988-2015) their own label, ASAP Worldwide, when they agreed to sign affiliate ASAP Ferg to both labels. Throughout 2013, Polo Grounds released two albums by both Rocky and Ferg, respectively Long. Live. ASAP and Trap Lord. The former debuted at number one on the Billboard 200, giving Rocky and Polo Grounds both their first mutual number one album in the label's catalogue and the rapper's discography. Meanwhile, the latter debuted at number nine with first week copies of 32,000 sold. However, Trap Lord managed to gain positive critical feedback. In January 2015, Rocky's manager and partner, ASAP Yams died from an acute mixed drug intoxication, succumbing a sleep apnea. The news of his death impacted Rocky and Polo Grounds greatly and affected development for his sophomore album, which was due for release that February, but then delayed after the tragedy. The now-titled At. Long. Last. ASAP was finally released on May 26, once again debuting at number one on the Billboard 200, but sold poorly with 146,000 album-equivalent units. With 2016 beginning, Rocky's colleague, ASAP Ferg, began the label's year rollout with his own sophomore solo album, Always Strive and Prosper, which released on Earth Day. Later in October, the ASAP Mob released Cozy Tapes Vol. 1: Friends and followed up in between 2017-19 with Vol. 2: Too Cozy, Ferg's mixtape, Still Striving, ASAP Twelvyy's solo