online store. In 2009, the label celebrated its 20th anniversary and in early 2010 released Almighty: Two Decades of Dance to mark the anniversary. This collection spans two decades, and includes all the tracks that in 2010 still remain Almighty's very best sellers over the full twenty years. The manufactured album is megamixed with 20 tracks on each disc – disc one from 2000 to 2010 and disc two from 1990 to 1999. Marketing During the latter half of the 1990s Almighty concentrated efforts on producing remixes for record companies for the global club and dance scene and became de rigueur, and the most in-demand name in the pop-dance world, producing up to 5 mixes a week at their peak. It wasn't until 2004 when, in a change of direction for the label, Almighty stopped actively soliciting their remix services to record companies and closed their studio complex. However, following on from the success of four Cilla Black remixes in 2009 for record label EMI, including one of "Something Tells Me" which was released as Cilla's 37th UK single, Almighty once again sought to produce official remixes. Following increased interest and visibility, Almighty were contacted by management company MWR (Matt Waterhouse Represents) which boasts the most in demand remixers including Cahill, Digital Dog, Moto Blanco, StoneBridge, Wideboys and more. Under Matt's management, Almighty have recently created mixes for top acts including but not limited too – Alexandra Burke, Cher(Burlesque), Cheryl Cole, Elvis Presley, Inna, Katy Perry, Matthew Morrison (Glee), The Saturdays, The Wanted, and Usher. Today Almighty are popular around the world, especially among gay communities and often market themselves as a gay label; advertising in gay press and releasing various albums specifically targeted at a gay audience. In recent years Almighty have made their productions available to a wider customer base after making a deal with Universal Music, and more recently with The Orchard, which allows Almighty to sell on most digital platforms including iTunes and Amazon.com. Recently some Almighty Productions have also been made available on Beatport. 2010 is the first year that Almighty products have been made available in the US and Canada. Not all of Almighty's productions are available on general release, however fans can become members of the Almighty Club. Members receive most items that Almighty produce including special promotional material and additional, previously unreleased recordings. It can take Almighty from one to three people