Everyday Rewards, formerly Woolworths Rewards, is a customer loyalty program owned and operated in Australia by Woolworths Group. Members can earn points in the program from Woolworths Group companies (Woolworths Supermarkets, Big W, BWS, etc), as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies. , Everyday Rewards claims to have 12.5 million members. Members can access their Everyday Rewards card through the app, by adding it to digital wallets like Google Wallet, or by ordering a physical card online. Accrued points can then by redeemed at Woolworths Group stores (at a rate of 2,000 points for an discount), or converted to 1,000 Qantas Frequent Flyer points. Spending or more in a Woolworths Supermarket also gives a 4c/litre fuel discount voucher at participating Ampol or EG Australia branded outlets. History Everyday Rewards was first trialled in Central West, New South Wales from September 2007. This followed Woolworths' announcement that it was planning to launch a general purpose credit card in 2008, the Everyday Money credit card. During the NSW trial, 50,000 cards were issued to customers. In February 2008, Woolworths announced that following the NSW trial, Everyday Rewards would be rolled out nationally, beginning with South Australia and the Northern Territory in mid-February, and to other states by the end of May 2008. By early May 2008, the scheme had been extended to Victoria, Western Australia and Queensland and by the end of May 2008 to all mainland states (excluding Woolworths and BWS stores in Tasmania.). Woolworths stated in June 2008 that "well over a million" shoppers had taken a card and registered their details. In July 2008, Woolworths stated that the program had exceeded expectations, with more than three million cards on issue. By August 2008, there were 3.8 million cards "on issue", with 2.4 million cards "registered". By June 2010, Big W had withdrawn the fuel discount benefit for cardholders in Western Australia and South Australia, and in August 2010, Big W also withdrew from the fuel discount benefit for cardholders to all of Australia (except Tasmania). In May 2012, Woolworths started offering in-store discounts to Everyday Rewards members who use the card. On 26 October 2015 Woolworths announced that, from 1 January 2016, customer loyalty cards would no longer earn Qantas