Headquartered in Singapore, World Sport Group was a sports marketing, event management and media company in Asia, with a roster of golf, association football and cricket events. World Sport Group manages almost 600 days of sports events annually, across more than 30 countries in the region. In 2015 it was merged into the Lagardère Sports and Entertainment division of Lagardère Group (which was the parent company from 2008 to 2020), renamed as Lagardère Sports Asia. World Sport Group was the exclusive marketing partner of the Asian Football Confederation (AFC), the ASEAN Football Federation (AFF), and a major stake-holder in Asian golf as organizers of the Barclays Singapore Open and the ASEAN Tour. The Group also managed global cricket player Sachin Tendulkar and had formed a partnership with the Board of Control for Cricket in India (BCCI) for the ground and title naming rights for the Indian National Team's domestic matches. In partnership with Sony Corporation, the Group was awarded the global media rights for the Indian Premier League (IPL), the Twenty20 cricket competition. The 10-year deal was valued at over US$1.6 billion. The Group was also a member of the Singapore Sports Hub Consortium, the group that won the bid in 2018 to build, operate and manage a sports, entertainment and lifestyle hub in Singapore that was due for completion in 2011. With the sale of Lagardère Sports to H.I.G. Capital, World Sport Group assets are now managed by revived Sportfive. Historical events Events formerly supported by the World Sports Group included: Hero Honda Indian Open SAIL Open Golf Championship Volvo Masters of Asia Omega China Tour History Foundation and early years World Sport Group was founded in Hong Kong in 1992 as AFC Marketing Limited as a media broker for the Asian Football Confederation. (AFC Marketing itself was dissolved by striking-off in 2006) At that time the director of the company was Seamus Hamilton O'Brien and Jack Kazunori Sakazaki; the shareholders were British Virgin Islands incorporated Park House Holdings Limited (40%), Nina Finance Corporation (40%) and Oakstaff Investments Limited (20%). It then expended into other fields such as golf (as Asian PGA Tour Limited), for Asian Tour), basketball (as ABC Promotions Limited), cricket (as WSG Nimbus Pte Limited), TV rights (as Asia Sport Television Limited) and publishing (as WSG (Asia) Limited). In Australia, World Sport Group operated WSG (Oceania) Pty Ltd., PGA Tour Enterprises Pty Ltd. (a joint venture),