just a baby cereal. Why can’t I do a campaign that talks to older kids, so that you can do it from a baby cereal up to twelve or thirteen-year-olds?” So they’re all looking at me and going, “Yeah, I loved that commercial.” I said, “OK, now, all you sons of a bitches around the country are going to be saying, ‘I want my MTV.’ Here’s what we’ll do. We’ll do a TV commercial. And what we do is we fly right by the cable operators, because they don’t give a shit. They smoke cigars and think all young kids are f**kin’ hoodlums. I’ll do a commercial and get a real visceral feeling about the thing. And I’ll get footage of famous rock stars. And at the end of the commercial, I’ll say, "If you don’t get MTV where you live, call your local cable operator and say"...I’ll cut to somebody like Mick Jagger, who will pick up the phone, look into the phone, and say, “I want my MTV!” Additionally, Lois helped create and introduce VH1; named Stouffer's Lean Cuisine frozen food line; and developed marketing and messaging for Jiffy Lube stations. He created the initial advertising campaign to raise awareness of designer Tommy Hilfiger. His other clients purportedly included; Xerox, Aunt Jemima, USA Today, Mug Root Beer for Pepsi-Cola, ESPN, and four U.S. Senators: Jacob Javits (R-NY), Warren Magnuson (D-WA), Hugh Scott (R-PA), and Robert F. Kennedy (D-NY). Lois and Larry Sloman directed the music video for Bob Dylan's song "Jokerman." In comments about Mad Men, a television drama that aspires to depict the advertising industry he worked in, Lois summarized his experiences of the times: Mad Men misrepresents the advertising industry of my time by ignoring the dynamics of the Creative Revolution that changed the world of communications forever ... That dynamic period of counterculture in the 1960s found expression on Madison Avenue through a new creative generation—a rebellious coterie of art directors and copywriters who understood that visual and verbal expression were indivisible, who bridled under the old rules that consigned them to secondary roles in the ad-making process dominated by non-creative hacks and technocrats ... It was a testy time to be a graphic designer like me who had the rage to communicate and, to create icon rather than con. And, unlike the TV Mad Men, we worked full, exhausting, joyous days: pitching new business,