addition, new technology that approaches environmental concerns is also an important characteristic of the environmental approach found among architects and industrial designers. These rather different approaches to environmental building and product technology can be illustrated with the development of environmental high-tech architecture, and the more “traditional” environmental movement within is ecological based architecture. Environmental technology, along with new environmental values, have affected development in cities across the world. Many cities have started to formulate and introduce "eco-regulations concerning renewable resources, energy consumption, sick buildings, smart buildings, recycled materials, and sustainability". This may not be surprising, as about 50% of all energy consumption in Europe and 60% in the US is building-related. However, environmental concerns are not restricted to energy consumption; environmental concerns take on a number of perspectives generally, which are reflected in the focus found among architects and industrial designers. The environmental design values category consists of three design values. Green and sustainability This value is based on a belief that a sustainable and/or environmentally friendly building design is beneficial to users, society and future generations. Key concepts within this design value are: energy conservation, resource management, recycling, cradle-to-cradle, toxic free materials etc. Re-use and modification This is based on a belief that existing buildings, and to some degree products, can be continuously used through updates. Within this value there are two separate schools of thought with regards to aesthetics: one camp focuses on new elements that are sublimated to an overall aesthetic, and the other advocates for aesthetical contrast, dichotomy and even dissonance between the old and the new. Health This design value is based on the belief that the built environment can contribute to ensuring a healthy living environment. Built into this design value, are principles like: buildings should be freestanding; sites need to be distributed to maximize the amount of sunlight that reaches individual structures. Similarly, there is an emphasis on health based construction and reduction of toxic emissions through selection of appropriate materials. Traditional design values Within both architecture and industrial design there is a long tradition of being both inspired by and re-use design elements of existing buildings and products. This is the case even if many architects and industrial designers argue that they are primarily using their creativity to create new and novel design solutions. Some architects and industrial designers have openly led themselves be inspired by existing building and products traditions, and