etc.) can provide inspiration, functional clues and aesthetic forms that architects and industrial designers should use as a basis for designs. Designs based on this value tend to be characterized by free-flowing curves, asymmetrical lines and expressive forms. This design value can be summed up in “form follows flow” or “of the hill” as opposed to “on the hill”. The classic, traditional and vernacular aesthetics design value This value is based on a belief that a building and product should be designed from timeless principles that transcend particular designers, cultures and climates. Implicit in this design value is the notion that if these forms are used, the public will appreciate a structure's timeless beauty and understand immediately how to use a given building or product. This design value is also linked to regional differences i.e. varying climate etc. and folklore cultures, which creates distinctive aesthetical expressions. The regionalism design value This design value is based on the belief that building—and to some degree products—should be designed in accordance with the particular characteristics of a specific place. In addition, it is linked to the aim of achieving visual harmony between a building and its surroundings, as well as achieving continuity in a given area. In other words, it strives to create a connection between past and present forms of building. Finally, this value is also often related to preserving and creating regional and national identity. Social design values Many architects and industrial designers have a strong motivation to serve the public good and the needs of the user population. Moreover, social awareness and social values within architecture and design reflect, to some degree, the emphasis these values are given in society at large. Social values can have an aesthetical impact, but these aspects will not be explored as the main aesthetical impact found in design has been covered in the previous sections. Social design values are at times in conflict with other design values. This type of conflict can manifest itself between different design movements, but it can also be the cause of conflicts within a given design movement. It can be argued that conflicts between social values and other design values often represent the continuing debate between Rationalism and Romanticism commonly found within architecture and industrial design. The Social Design Values category consisting of four design values. The social change design value This design value can be described as a