Christian country format in 1995, branded as "God's Country". Southern gospel music was added a year later. Saints, Inc., acquired control of WSSA in 1998. In the early 2000s, a local marketing agreement was reached with Ritmo Latino, which programmed the station in Spanish. That LMA, and an option to buy the station, were acquired by MCL/MCM in January 2005. The group then bought the station itself for $1.75 million in 2006. The station's call letters were changed to WIGO, reviving a designation that had been used for decades at 1340 AM, the first 24-hour R&B music station in the city. References External links Radio stations established in 1959 IGO