or a man in a suit. Many believed that Phil Collins himself was the drummer. When asked about Gorilla, Collins jokingly commented, "Not only is he a better drummer than me, he also has more hair. Can he sing too?" "In the Air Tonight" became a popular online download following its appearance in the commercial, reaching a chart position of 14 within the UK Singles Chart despite not being given a physical re-release, and becoming the third-most-downloaded track of the day on the iTunes Store. Despite reservations that the campaign might prove too abstract and have little effect, Cadbury reported that sales of Dairy Milk had increased by 9% from the same period in 2006. Measurements of public perception of the brand carried out by YouGov showed that 20% more people looked favourably on the brand in the period after the advertisement's general release than in the previous period. Spokesmen for the company have expressed amazement at the success of the campaign. Notwithstanding the fact that the spot was originally only broadcast online and within the United Kingdom, the commercial appeared in the news in many English-speaking countries such as Canada and Australia, and plans were made for limited expansion of the campaign into those markets. From 23 June 2008, Gorilla was also broadcast in New Zealand with further marketing both on the Cadbury NZ website, and in shopping centres and supermarkets, with models and men in gorilla suits handing out samples of Dairy Milk chocolate. The advertisement has won numerous awards, including the Epica d’Or for Film 2007, the Grand Cristal at Festival de la Publicité de Méribel, Gold at the British Television Advertising Awards 2008, Gold at the Advertising Creative Circle Awards 2008, Gold at the International ANDY Awards, Black and Yellow Pencils at the D&AD Awards 2008, Gold at the Clio Awards 2008, Bronze at the One Show 2008, the FAB Award 2008, Gold at the Fair Go Ad Awards 2008, and the Film Grand Prix Lion at Cannes Lions 2008, widely considered the most prestigious prize within the advertising community. VH1 Classic UK also made an ident which shows a man play "In The Air Tonight", and when the famous drum solo comes on, he holds a pair of drumsticks and bangs the pillows in front of him in the tune of the drum solo. Sequels and remixes In September 2007, an extended mix of the