construction permit for the 1660 station was assigned the call letters WBAH on May 11, 1998. The calls were changed to WWRU on February 15, 1999. The FCC's initial policy was that both the original station and its expanded band counterpart could operate simultaneously for up to five years, after which owners would have to turn in one of the two licenses, depending on whether they preferred the new assignment or elected to remain on the original frequency, although this deadline was extended multiple times. WJDM ceased broadcasting on January 30, 2019, and its license was cancelled April 10, 2020. AM 1660 launched on December 8, 1995, and Radio AAHS network children's programming debuted on February 1, 1996, which lasted until 1997, with the station acting as the network's New York City owned and operated affiliate. Until other stations were licensed on the frequency and adjacent channels in other parts of the country in subsequent years, WJDM could be heard at night throughout the eastern U.S. and Canada. When AAHS' parent company, Children's Broadcasting Corporation, discontinued the format in January 1998, the ten CBC-owned stations, including WJDM, began airing Beat Radio, a club dance music format, every night between 7pm and 7am while a random mix of music was broadcast during the day. In June 1998, the young Radio Unica network entered into a Limited Marketing Agreement (LMA) with CBC and began airing its own Spanish talk programming, including World Cup Soccer and many New York Yankees games. Radio Unica announced an agreement to purchase the station in October 1998 and the transaction was completed on January 14, 1999. WWRU later changed its community of license to Jersey City, New Jersey. Multicultural Broadcasting purchased WWRU in December 2003. The station then leased the time to Radio Seoul, which had just left WNSW/1430 in an effort to gain a stronger signal in the market. Sister station WZRC, which had broadcast in Korean, switched to Chinese language at the same time. Later, the brand changed from Radio Seoul to K-Radio, which it's called to this day. References External links Korean-American culture in New Jersey WRU Mass media in Hudson County, New Jersey Korean-language radio stations in the United States Multicultural Broadcasting stations Radio stations established in 1995 1995 establishments in New Jersey