their FM sister station, KFIV-102.3. As KASH (1989–1991) The call sign changed to KASH on March 17, 1989. KASH changed from music to business news and talk and joined the Mutual Broadcasting System. Third time as KFIV (1991–present) The station became KFIV again on February 22, 1991 and retained its previous business format. By 1994, KFIV became a standard news/talk station. Community Pacific Broadcasting purchased Stockton station KJAX (later KWSX) in 1996 and made KJAX a full-time simulcast of KFIV. After 50 years of local ownership, KFIV was acquired by Clear Channel Communications, the forerunner to today's iHeartMedia, Inc., in 2000. KFIV was branded "Power Talk 1360 KFIV" around 2001. By 2003, KFIV had a local morning show along with syndicated talk shows including The Rush Limbaugh Show, Dr. Laura, and The Savage Nation. In 2006, KFIV and KWSX began a new simulcast branded "K-5 and K-6" after KWSX changed from a religious to news/talk format and introduced a new morning show hosted by Bill Mick. Dave Bowman (formerly Dave Diamond) replaced Mick as morning host for KFIV/KWSX in 2007 and moved to afternoons before resigning in 2015. The KFIV/KWSX simulcast was rebranded "Power Talk" in September 2013. Trevor Carey replaced Bowman as afternoon drive host in February 2015. Dan Conry became afternoon drive host in July 2016. In June 2018, KWSX dropped the KFIV simulcast and became a Fox Sports Radio affiliate. Programming Most weekday programming is nationally syndicated conservative talk shows. They include The Glenn Beck Program, The Rush Limbaugh Show, and The Sean Hannity Show from Premiere Networks, The Mark Levin Show from Westwood One, and The Chad Benson Show from Radio America. KFIV broadcasts hourly news bulletins from Fox News Radio. KFIV also broadcasts some sports coverage, such as NFL on Westwood One Sports. KFIV also broadcast San Jose State University football in 2005, 2008, and from 2012 to 2019. References External links FIV Modesto, California Mass media in Stanislaus County, California Radio stations established in 1950 IHeartMedia radio stations Talk radio stations in the United States