the early 2000s, WCHK abandoned its country/gospel format in favor of news/talk. Shows included Ludlow Porch, Dave Ramsey, and local-based Paul Carden. The station also aired a simulcast of the 6PM news from WSB-TV. On July 18, 2004, Chuck McClure, owner of WCHK, died of natural causes. On November 14, 2006, Davis Broadcasting, owners of WLKQ-FM 102.3 in Buford, made the purchase of both WCHK and sister station WNSY-FM, being completed in January 2007. Afterwards, both stations went off the air on January 22, 2007. WNSY returned to the airwaves on February 1, 2007 as a simulcast of WLKQ-FM (La Raza 102.3), broadcasting a Regional Mexican format. WCHK came back a year later, simulcasting WLKQ. Spanish-language radio In 2013, WCHK switched from Mexican music to a simulcast of W243CE Winder, airing a Spanish Tropical format as La Mega 96.5. W243CE was also heard on WSRV-HD3. In 2015, W243CE and WSRV-HD3 broke from the simulcast, with WCHK maintaining the Tropical format. On March 21, 2017, WCHK re-added W243CE as a simulcast and relaunched the Latin pop format as La Nueva Mega 96.5/1290. The relaunch is intended to serve the Hispanic communities of North Fulton and Gwinnett Counties. FM translators Former personalities Chuck McClure (owner) Jim Axel (1957-1959, later moved to WAGA-TV) Bob Peterson (1957-1962, Co-Owner) Byron Dobbs (1957-1997, General Manager/presenter) Steve Bramham (1963-1965, Announcer, Chief Engineer) Jackson Bain (1962-1964) later moved to WAGA-TV, then to NBC News Chris Morgan (1990) Mike McDougal Joe Robinnell Dick Byrd Robert Owens Linda Lee Don Holt (1968-Feb 1972) Scott Woodside Jim McGhee Paul Carden Yzzi Evangelista ‘El Malo’(2017–19) Tim (Lawson) Cavender (1974-1987, announcer and Operations Manager of WCHK AM) See also WBZY WLKQ-FM WNSY References External links La Mega Website CHK Cherokee County, Georgia Radio stations established in 1957 CHK