and World War II era music remembered by what came to be known as "the Greatest Generation", the station's hosts/DJ's and publicity staff encouraged and supported a number of unofficial fan clubs, singers and bands/orchestra followers, organizing social events, dances and musical concerts in the area, including touring national combos and several well-known local performers such as Zim Zemarel and His Orchestra. After 13 years with the "big band"/"swing" musical programming (an unusually long time in the frequently unstable, changeable radio broadcasting industry), in June 2006, WWLG became WVIE, billed as "V-1370, The Voice", a talk station aimed at women with programming from Joy Browne, Laura Ingraham, Tammy Bruce, Laura Schlessinger, and longtime TV talk show host Sally Jessy Raphael. By late 2007, Bruce and Raphael had been dropped in favor of non-female oriented / general talk radio programming with conservative viewpoints such as Mancow Muller, Glenn Beck, and Phil Hendrie. On September 8, 2008, WVIE moved to a sports talk format, advertised as "Fox Sports Radio 1370". After two and a half years, in May 2011, WVIE began moving away from the sports format, adding the long-form news/features program "America's Morning News" (syndicated by Talk Radio Network) in morning drive time from 5 to 9 a.m., and returned to the "V-1370" branding. That July, WVIE dropped its locally oriented sports talk shows in favor of carrying "America's Radio News", an all-news network, complementing its sister conservative talk station on the AM dial at WCBM (680); nighttime and weekend programming were still provided by Fox Sports Radio. A little more than a year later, August 6, 2012, WVIE changed its format to oldies/classic hits, branded as "Q-1370", returning a bit to its previous years from 1993-2006 as WWLG with the 1930s and 1940s era music, only now also supplemented with the tunes from the next two decades of the 1950s and 1960s of the "rock and roll" era with what became known as "oldies" (also occasionally known as "goodies"), with now antique and classic vinyl 45 rpm records. WQLL is now using Classic Hits (Westwood One) programming service for its format and "Alan Lee's Roadhouse Oldies Show" a local enthusiast, appears on Wednesday Nights from 6 pm to 8 pm along with several other nationally syndicated "records and commentary" shows and also including broadcasting UMBC Retrievers men's basketball games from Catonsville/Arbutus's University of Maryland at Baltimore County. On August 7,