Christian radio format, the first such station in the city. This evolved to news/talk/sports by the early 1990s, with the last religious programming being dropped in 1994 alongside a Spanish-language radio program, and KLLF became KWFS in 1995, sharing the base designation with KWFS-FM. Bruce Holberg, doing business as Apex Broadcasting, acquired KWFS-AM-FM in 1997 from American General Media for $1.4 million. Clear Channel Communications acquired the Holberg cluster for $6.5 million in 2000. The company then sold 52 stations in 11 markets in Texas, Oklahoma, and Arkansas, including its Wichita Falls stations, to Gap Broadcasting, a Dallas-based company owned by George Laughlin. Gap Broadcasting and co-owned Gap West were merged with the former Regent Communications to form Townsquare Media after Oaktree Capital Management, already an investor in the Gap companies, became the majority owner of Regent after its bankruptcy. Programming KWFS programming consists primarily of national conservative talk shows. A former affiliate of The Rush Limbaugh Show, KWFS and three other Townsquare talk stations in West Texas chose The Clay Travis and Buck Sexton Show as its replacement in 2021. One local and one regional show feature on the station's weekday lineup: Mike Hendren's Wake Up Call program in morning drive and the Chad Hasty Show, which is heard on other Townsquare talk stations in the region. References External links WFS News and talk radio stations in the United States Townsquare Media radio stations 1949 establishments in Texas Radio stations established in 1949