The Great Manchester Run (styled as the Simplyhealth Great Manchester Run for sponsorship purposes from 2017) is an annual run through Greater Manchester (namely Manchester, Trafford and Salford). It has consisted of a 10k run since it was established in 2003, and a half marathon since 2017. The 10k race is the largest of its type in Europe. Usually held in mid-May, it is the third-largest mass participation running event in the United Kingdom, behind the Great North Run and the London Marathon. It is part of the Great Run series of road races in the UK. It was formerly sponsored by Bupa (2003–2014) and Morrisons (2015). Course The 10k course starts and finishes in Manchester city centre. It starts on Portland Street and heads southwest, out of the city centre and down the Chester Road. After entering Trafford it leaves this road and passes Old Trafford stadium. The course loops around Trafford Park, passing the Coronation Street set and the Imperial War Museum North. It then returns to Manchester city centre along the Chester Road, finishing by the Beetham Tower in Deansgate. The half marathon course consists of the 10k course with a 7-mile detour. The detour begins after nearly a mile, when it turns east onto the Mancunian Way. It heads down the length of the motorway section and continues for another mile along the Old Ashton Road. It then turns north and heads to the Etihad Stadium, before turning back and heading back to the point where the detour began. It then continues along the remainder of the 10k course. 2007–08 The 2007 race had an estimated 28,000 participants. Briton Jo Pavey won the women's event while Kenyan Micah Kogo won the men's, beating the UK all-comers' record by four seconds with a finishing time of 27:25 minutes. Celebrity participants included Kelly Holmes, Amir Khan and members of the cast of Coronation Street. The following year saw almost 25,000 runners complete the course. Pavey successfully defended her title at the event while Rose Cheruiyot and Bezunesh Bekele took second and third place respectively. Austrian Günther Weidlinger took the title in the men's race. Unusual for a distance dominated by African runners, the top three finishers in the men's race (which also included Ukrainian Serhiy Lebid and Sweden's Mustafa Mohamed) were all European competitors. 2009 and Great City Games The race was upgraded to IAAF Gold Label Road