The Olympia Theatre (1514–16 Broadway at 44th Street), also known as Hammerstein's Olympia, was a theatre complex built by impresario Oscar Hammerstein I in Longacre Square (later Times Square), New York City, opening in 1895. It consisted of a theatre, a music hall, a concert hall, and a roof garden. Later, sections of the structure were substantially remodeled and used for both live theatre and for motion pictures. As a cinema, it was also known at various times as the Vitagraph Theatre and the Criterion Theatre. History According to The New York Times, the Olympia was a "massive gray stone building", and extended on Longacre Square, on 45th Street, and on 44th Street. It was made from Indiana limestone, featured an imposing façade, and followed French Renaissance designs. It was designed by J. B. McElfatrick & Son. The building opened on November 25, 1895 with the Broadway debut of Excelsior, Jr., with over 30 performers from Europe appearing. It was the second theatre to open in what is now known as the Theater District. (The first was the Empire Theatre, on the southeast corner of 40th Street and Broadway.) The complex consisted of the Music Hall, a large variety theatre, the Lyric, a legitimate theatre, the Concert Hall, for smaller music performances, and a rooftop garden theatre. In 1898, Hammerstein was forced to sell the complex to settle debts from its construction. The venues were sold separately, with the Music Hall becoming the New York Theatre, which became part of the Loew's movie theatre chain in 1915. The Lyric was renamed the Criterion Theatre. From 1914 to 1916 it operated as the Vitagraph Theatre, leased by the Vitagraph Company for prestige motion pictures including The Battle Cry of Peace, before returning to the Criterion name. It permanently switched to cinema use in 1920. The rooftop garden theatre was leased by Florenz Ziegfeld and hosted the first five editions of the Ziegfeld Follies under the name Jardin de Paris, named for the location in Paris of the Moulin Rouge. It, too, became a movie theatre. The complex was demolished in 1935. Subsequent site use After the old venues were demolished, architects Thomas W. Lamb and Eugene DeRosa designed a new building on the site which included a new Criterion Theatre cinema, the International Casino nightclub, and retail space. The nightclub closed after only two years, and the space became the Bond