KSBQ (1480 AM, "La Mexicana") is a commercial radio station that is licensed to Santa Maria, California, United States and serves the Santa Maria—Lompoc area. The station is owned by Radio Lazer and broadcasts a regional Mexican music format. KSBQ was established in 1961 as KSEE, Santa Maria's fourth radio station, and aired Top 40 and adult contemporary formats in its first two decades of operation. After becoming country music-formatted KSBQ in 1980, the station switched to Spanish-language broadcasting in 1984 and, with the exception of a short-lived sports talk format in 1999, has remained such ever since. History KSEE Bakersfield radio and TV station owner Edward E. Urner and Bryan J. Coleman, doing business as Cal-Coast Broadcasters, obtained a construction permit from the Federal Communications Commission for a new radio station to operate with 1,000 watts during daylight hours only on November 2, 1960. Cal-Coast was approved to place the radio station's transmitter facility near the Santa Maria sewer farm on Black Road, and the new station made its debut on September 1, 1961, with the call sign KSEE and airing a Top 40 pop music format. Urner became the sole owner of Cal-Coast shortly after KSEE began broadcasting. In 1965, Urner sold KSEE to Frank G. Macomber IV of White Plains, New York, for $153,750, after Urner had been named general manager of KEWB in Oakland. Macomber moved to Santa Maria and operated the station for five years. On August 7, 1970, an application was filed to transfer the station's license back to Urner with a new business partner; the transaction was pending FCC approval when the 37-year-old Macomber was found dead in his home on September 16. KSEE general manager Ralph N. Boe was named special administrator of Macomber's estate after Bank of America, which had initially been named, expressed no interest in taking over operations; the court awarded this status to Boe so that the station could continue operations without interruption. The FCC approved of the sale back to Urner in February 1971, and he returned to Santa Maria to resume operating KSEE along with business partner James Norman, with whom Urner owned KERN radio in Bakersfield. Norman became the sole owner the next year. A new Cal-Coast Broadcasters purchased KSEE in 1975. This company was of no relation to the Urner groups and was owned by Buddy and Eleanor Black; it retained KSEE's format, which