KFIV (1360 AM) is a broadcast radio station in the United States. Licensed to Modesto, California, it has a talk format and is owned by iHeartMedia, Inc. Founded in 1950 as KMOD, the station became KFIV in 1957 and had a hit music format branded "K-5" for much of its first four decades. From 1989 to 1991, the station had call sign KASH and a business news format. KFIV returned to its present call sign in 1991 and began broadcasting a news/talk format around 1994. Clear Channel Communications, predecessor to iHeartMedia, bought KFIV in 2000. History As KMOD (1950–1957) The station signed on the air March 20, 1950 as KMOD, a 1,000-watt station owned by Radio Modesto, Inc. KMOD was a network affiliate of ABC Radio and broadcast popular ABC programs such as The Lone Ranger and commentaries by Paul Harvey and Walter Winchell. KMOD's studios were once located in the Hotel Covell prior to moving to Orangeburg Avenue and Oakland Road in 1953. Among early programming on KMOD were early morning shows in foreign languages including Portuguese, Italian, and Spanish; popular and country music; and a Saturday afternoon program featuring the music of Glenn Miller. The Billboard observed in 1954 that KMOD DJ Gene Williams played "good danceable instrumentals" on his program. First time as KFIV (1957–1984) In 1957, Radio Modesto sold KMOD to the Finley Broadcasting Company for $170,000. KMOD became KFIV on May 5, 1957 and was sold by Finley to K-Fiv, Inc. in 1959 for nearly $103,000. Branded "K-5", KFIV was a Top 40 station into the 1980s. KFIV increased its power from 1,000 to 5,000 watts in 1965. Kilibro Broadcasting bought KFIV for $475,000 in 1966. Kilibro founded a KFIV-FM sister station in 1977. In 1982, the KFIV stations were part of a four-station, $5.7 million sale from Kilibro and Monterey Peninsula Communications to Community Pacific Broadcasting. As KZUN (1984–1985) The station became KZUN, "Modesto’s Country Cousin" station featuring popular country and western music in 1984. KZUN was unsuccessful against established country stations KTRB and KMIX AM and FM. Second time as KFIV (1985–1989) The station became KFIV again in September of 1985. KZUN changed its call letters back to KFIV and its format back to Adult Contemporary but this time they utilized the Satellite Music Network's Starstation AC. In 1987, KFIV dropped Adult Contemporary and went to Contemporary Hit Radio which they simulcast on