needed, due to interference with the 106.5 frequency from WGHR Spring Hill. That same day, 106.5 changed its call sign to WRUB to match the new format and the "Rumba" moniker. WRUB has since discontinued broadcasting over 100.3 W262CP, which now rebroadcasts Salem Media Group station 570 AM WTBN Pinellas Park. It now is heard on translator W276CR on 103.1 MHz in Bradenton. References External links RUB (FM) Radio stations established in 1965 IHeartMedia radio stations 1965 establishments in Florida Contemporary hit radio stations in the United States