year. Can't wait to share this new music with you all!". This being said means "Spaceship", "Off the Record", "Bright Lights" and "Help Me" became non-album singles. 2014–present: The Cloud 9 LP / 360° Four years after his last album, Stryder released a promotional single, "Misunderstood", on 14 April 2014. It was slated to feature on his forthcoming fourth album, but didn't make the final cut. "ESG", the album's lead single, was released on 9 June 2014. It features vocals from Takura and production by Show N Prove. Along with the release of the single, Tinchy announced that the new album would be titled 360°. In October 2014, Stryder paired up with the Chuckle Brothers to release a charity single "To Me, To You (Bruv)" to raise money for the African-Caribbean Leukaemia Trust. Stryder participated in the fourteenth series of I'm a Celebrity...Get Me Out of Here!, having been chosen by the public to complete one trial. He left on day 21. On 26 April 2015, Tinchy released a new non-album single, "Imperfection", featuring vocals from Fuse ODG. Despite being playlisted by numerous UK radio stations, the song failed to enter the UK Singles Chart. On 8 May and 16 May 2015 respectively, Tinchy released "Six Four Stuff" and "Blurt" (featuring K2 World) for free download via SoundCloud. With the two grime singles, he announced that the new album was to be titled The Cloud 9 LP. On 23 August 2015, Tinchy released a video for a new song, "Sekky", which features vocals from fellow Ruff Sqwad member Roachee and production from Sir Spyro and Rude Kid. This was the second song from the album to be premiered. On 3 March 2016, Tinchy announced that The Cloud 9 LP / 360° will be released as a fourteen-track double album on 8 April 2016. This announcement was accompanied by the release of "Allow Me" (featuring Jme) as an "instant grat" single; those who pre-order the new album can instantly download the new single. Business ventures and endorsements In September 2006, Stryder created the clothing brand Star in the Hood, named after his pseudonym "Star In The Hood". In June 2010, he aligned Takeover Entertainment Limited, with entertainment powerhouses Roc Nation LLC and Live Nation, and created Takeover Roc Nation. The joint venture ended in 2013 but he remains close to Roc Nation. In December 2008, Stryder created his own global publishing