Kingdom and Ireland with a new backing track, Bonnie Tyler's "Total Eclipse of the Heart". According to the UK newspaper The Guardian, "The new version pays homage to the internet mash-up artist who remixed the original with Tyler's Total Eclipse of the Heart". In July 2009, the Cadbury World visitor attraction in Birmingham opened a new area, Advertising Avenue. Towards the end of the attraction, in the Music Shop, a chocolate DJ ("D.J. Choc") invites guests to enjoy four selected clips of favourite Cadbury TV adverts - three of these are broadcast on flatscreen monitors, culminating with the lights in a previously-un-noticed drum booth coming on, with a full-sized animatronic gorilla drumming to "In the Air Tonight". Reception The campaign was well received by the British public. The commercial was uploaded to the video sharing website YouTube shortly after it was first broadcast, and was viewed over 500,000 times in the first week. By November 2007, it had been viewed over six million times across a large number of video sharing webhosts. 70 Facebook groups appreciating the advertisement were set up with one, named "We love the Cadbury's drumming gorilla", boasting 200 members. A number of spoofs and parodies were quickly uploaded by amateurs with the tacit approval of Cadbury, and the British branch of Wonderbra created and uploaded their own, Dan Cadan-directed version of the advertisement, replacing the gorilla with the Wonderbra model (and musician) Jentina with the Cadbury strapline "A glass and half full of joy" being replaced with "Two cups full of joy". While Cadbury tacitly permitted limited display and modification of the commercial without authorisation, the Wonderbra spot was later removed from YouTube following notification from Phil Collins Limited that the piece infringed its copyright to "In The Air Tonight". Gorilla was further parodied as an introduction to the second half of the 2007 Children in Need special, with an actor dressed as Pudsey Bear taking the central role. The British comedy series The Mighty Boosh features a drumming gorilla named Bollo, played by Dave Brown, and the actor appeared as Bollo in a viral video auditioning for the Cadbury advert to promote the third series of the show. This video was later included as an Easter egg on the DVD release of series three. There was much speculation when the advert first appeared on how it was made – whether the gorilla was real, animatronic