16, 2018, Saoirse Ronan and Lupita Nyong'o were announced as the faces of Raf Simons first fragrance for the brand, named Women. During summer 2020, the famous actor Ji Chang-wook was the first Korean mondial ambassador of the brand. They also have experimented with emerging technologies. When advertising cKOne perfume in 1999, they placed e-mail addresses in print advertisements, targeted at teenagers. When these teens mailed these addresses, they would be placed on a mailing list that sent them mails with vague details about the models' lives, with fake details meant to make them more relatable. These mails came at unpredictable intervals and were supposed to give readers the feeling that they had some connection with these characters. Though the mailing lists were discontinued in 2002, the campaign has inspired similar marketing tactics for movies and other retail products. In 2019, Calvin Klein featured an ad by Sarah Rae Vargas for plus-sized women. In 2020, Calvin Klein invited black trans model Jari Jones and other eight LGBTQ models featured its pride campaign #PROUDINMYCALVINS. Branding Like other fashion brands, Calvin Klein established a monogram: the "ck" emblem. Licensees As of 2012, the top three licensees were: Warnaco Group – 40% of license royalties, which is "around $100 million" Coty – 12% of license royalties G-III Apparel Group – 14% of license royalties Internet In 2004, the company bought the domain name CK.com. Calvin Klein is one of the few corporations worldwide to own a two letter domain name. Designers When Calvin Klein was acquired by PVH Corp. in 2003, Francisco Costa was appointed the Women's Creative Director of Calvin Klein Collection. Costa had already worked with Klein directly before the founder's departure from the company, and had taken the director position in 2003. Italo Zucchelli, a former Jil Sander and Romeo Gigli designer, had collaborated with Calvin Klein for six seasons before he became head designer and Men's Creative Director of the Calvin Klein Collection menswear line in spring 2004. Kevin Carrigan, an Englishman, was named the global creative director of the ck Calvin Klein, Calvin Klein (white label), Calvin Klein Jeans and Calvin Klein Underwear brands and their related licensed products. Carrigan had been with Calvin Klein since 1998. In April 2016, it was announced that Francisco Costa and Italo Zucchelli would be leaving the company. In August 2016, Calvin Klein, Inc. announced the appointment of Raf Simons as Chief