KXSM (93.1 FM) is a radio station broadcasting a Regional Mexican format as part of the Radio Lazer brand. Licensed to Chualar, California, United States, it serves the Salinas Valley area. The station is currently owned by Lazer Licenses, LLC. Formerly broadcasting at 93.5 MHz, the station changed its frequency to 93.1 MHz in the spring of 2012 so that another Radio Lazer station, KXZM, would be able to move its transmitter and signal nearer to San Jose. History Early Years (1980-1994) This station received a construction permit in 1978, and signed on in 1980 as KHIP, only to become KMXZ in 1992 During this time, it broadcast at 93.5 FM. Country era (1994-1996) In December 1994, KMXZ flipped to country music, branded as "Cat Country 93.5", albeit airing syndicated programming full-time. On July 17, 1995, the callsign was changed to KAXT to match the branding. Alternative turned Hot AC era (1996-2003) On November 4, 1996, KAXT flipped to alternative music, branded as "CD-93" (broadcast studios primarily used CD players at the time). The station's callsign was changed to KCDU to match the new format. At the time of the format change, the core artists included Ani DiFranco, Shawn Colvin, Smashing Pumpkins, Fiona Apple, 311, Counting Crows, Alanis Morissette and others. In July 1997, the station's playlist shifted to a mainstream Modern Adult Contemporary format. Alternative and Triple A tracks were replaced by pop-leaning songs by artists such as Ace of Base, Madonna and Prince. The station officially changed its slogan to "Today's Music" in August 1997. Around the same time, an all-request 80's New Wave program called "RetroAction" began airing Saturday nights from 9 to midnight, hosted by Sini Man. The station's Fall 1997 lineup included Mike Skot (mornings), Sandy Shore (middays), program director Bill Goldsmith (afternoons), and Sini Man (evenings). Ms. Shore and Mr. Goldsmith were voicetracked, while Mr. Skot and Mr. Man were live. In late 1997, the station (and then-sister station KPIG) was sold to NuWave Broadcasting out of Hawaii. The station moved from KPIG's Watsonville studios to NuWave's Salinas studios. In 1998, the station added even more pop-leaning tracks, including "You're Still The One" by Shania Twain and "My Heart Will Go On" by Celine Dion. A voicetracked DJ simply known as "Christopher" replaced Bill Goldsmith in the afternoons. In March 1999, the station revamped its lineup, replacing Sandy Shore and Christopher with live DJ's