in turn would drop the FM permit it held. With 5,000 watts and 1,000 watts day from a different site in the City View area, KTRN's AM service debuted on January 23, 1949. A two-hour variety show attended by 4,000 people was held in the Municipal Auditorium to commemorate the occasion. The expansion to AM turned out to be more of a migration, as the station surrendered its FM license on June 2, 1949, citing "two years of constant losses". The year that followed the launch of KTRN on the AM dial led to a flurry of growth, including the relocation of the studios to a new building on Scott Street and a growth in the number of employees from seven to 17. KTRN even examined television and filed an application in 1951; KTRN merged its application with KWFT, but it then pulled out of the merger when it felt that the FCC was not acting quickly enough to approve the proposed joint station; it had apparently been pushed back by another application being filed for channel 6. In 1955, the newspapers sold KTRN to a new Texoma Broadcasting Company headed by Boyd Kelley, who had previously been a part-owner. The Kelley family and Robert A. Harmon sold five years later to Broadcasting Associates, Inc., a company majority controlled by Sammons Enterprises, and in 1961, the licensee name was changed to T & O Broadcasting Company. Over the years, KTRN adopted a country music format and also maintained a local news staff. In 1979, it was the only AM station and one of just two total that was on the air after a major tornado devastated Wichita Falls, as most of the city lost power. It was able to remain on the air because of an auxiliary power system; the station had a two-week supply of propane. The station held a promotional giveaway for a new Toyota truck in 1984 in which the winner hung on to the truck for more than 76 hours to win; his rival collapsed and fell asleep. Raymond Ruff retired from broadcasting in 1983 and sold KTRN after 24 years of ownership to the Brandon family, whose Sunshine Broadcasting Corporation (a predecessor to American General Media and already owner of KKQV (103.3 FM)) spent $500,000 to add the station to its portfolio. Christian format and news/talk In May 1985, KTRN became KLLF and adopted a