time, KKQV was the dominant CHR station in Wichita Falls, despite Wichita Falls having 2 Top 40 stations, with the other being KNIN. KKQV then acquired 1290 AM KTRN from Sammons-Ruff Communications in 1980. In 1985 KTRN changed its call sign to KLLF (King's Life 1290) and changed formats to Christian. In 1988 it changed formats again to Spanish language making it the first Spanish language station in Wichita Falls, later to News/Talk which it remains today. Known now as NewsTalk 1290. In 1990, 103.3 KKQV changed its calls to KWFS with oldies, then to country. In 1995, KWFS was adopted as the 1290 AM letters, and a -FM suffix was added to the FM. The station changed channels in 1998 to 102.3 as part of a frequency shuffle that put 103.3 on-air as a rimshotter of Dallas-Fort Worth. On November 15, 2012, KWFS-FM rebranded as "102.3 Blake FM". On March 31, 2017, KWFS-FM rebranded as "102.3 The Bull". References External links 102.3 The Bull - Official website Country radio stations in the United States WFS-FM Townsquare Media radio stations