chocolate Easter eggs with traces of nuts without nut allergy warnings, the cancellation of a £5 million campaign for Trident chewing gum after complaints of offensive marketing material, and the temporary closure of Granary Burying Ground, a historic cemetery near Boston, United States, following a treasure hunt organised as a sales promotion. In mid-2007, Cadbury announced that it would be cutting around 7,500 jobs. A leaked internal memorandum revealed that many of the jobs would be moved to Poland, causing an outcry from the workers' trade unions. Production In the wake of these scandals, the success of Fallon's first media campaign was critical to the continued partnership with Cadbury, and the centrepiece television advertisement received the brunt of the attention. The central idea was "founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself". Fallon's Argentine-born creative director Juan Cabral, whose credits include the immensely successful Balls and Paint spots for Sony's BRAVIA line of high-definition television sets, wrote and directed the piece, acting as creative director, art director, copywriter and director. It was his directorial debut. Supporting Cabral were the senior planner Tamsin Davies, the account executive Chris Willingham, the executive creative director Richard Flintham and the agency producer Nicky Barnes. Matthew Fone was the production company producer. The actor Garon Michael was hired to fill the central role for his previous work in similar roles, having played great apes in the feature films Congo, Instinct and the 2001 remake of Planet of the Apes. Gorilla took three months to produce, despite borrowing substantial parts of the set and props from a number of previous projects. The gorilla suit itself was woven from a "fur" of knotted yak hairs, with an animatronic silicone face. The face itself included 27 remote-controlled motors operated by a pair of technicians, with gross movements handled by Garon Michaels. The suit was cooled by ice-water tubing and a handheld fan pointed at the mouth between takes. While much of the suit had existed before the project, several adaptations were made, including custom-made hands for the drum sequence, foam muscle around the chest and shoulders, a new styling for the pelt, and the addition of a gold tooth, grey hairs and a studio earpiece. Shooting took place over several days at Music Bank, the rehearsal studios in London. The spot was filmed by the director of photography Daniel