Hard Rock Hotel & Casino Sacramento. Joey Mitchell Long-time Sacramento radio personality Joey Mitchell was the morning show on KCCL/K-HITS weekdays from 6:00am to 9:00am. Starting in 1969 in Southern California on radio station KVFM located in Panorama City in the San Fernando Valley, Joey gained attention thanks to the 1971 San Fernando 6.6 earthquake. Waking to the 6:00am shaking, Joey ran to the radio station located in the fourteen story Panorama Towers on Van Nuys Blvd. and began broadcasting emergency information to the local community. He was forced to evacuate the tall building by local police when aftershocks deemed the building unsafe. Joey did not leave the studio until he had the police actually order him to, live on the air. That story was heard by KPRO 1440 AM Riverside's general manager Howard Fisher and he immediately offered Joey a job. KPRO was then owned by TV and radio personality Dick Clark and Joey's involvement with the station led to a longtime association with Dick Clark. In 1975, Joey moved his wife and sons to Northern California and Mitchell began 20 years as Sacramento's most-popular morning man with famed country station KRAK. His comedy and antics are legendary. He was named Billboard magazine's "Best Country DJ" in 1988 and was nominated again in 1992. Local TV station KXTV named him Sacramento's top radio personality two years-in-a-row. He has been featured in Sacramento Magazine, the Sacramento Bee, and other local publications. The State of California once declared a "Joey Mitchell Day." His on-air presence expanded country music's popularity in the Sacramento market. Despite his success at KRAK, he was not immune to the changes on the radio dial. With music on the AM side becoming a rarity, Joey Mitchell joined KHYL-FM, an oldies channel, where "Mitchell and Company" was able to raise station ratings. When the new KRAK-FM with a country oldies format went on-the-air, Mitchell was brought aboard as the morning man. But continued movement on the FM dial and an eventual move to 1470AM would prove confusing to listeners. Even Joey Mitchell would find himself doing "afternoon drive." To keep up with all the changes, Willie Nelson's "On The Road Again" would receive substantial airplay. After the final demise of KRAK, he would returning to playing oldies, first at KOOL 101.9, now at KCCL/K-HITS 92.1. Joey Mitchell also owns his own advertising and production company, known as "Joey