Sheryl Crow using Buddy Holly's great Not Fade Away for a TV hair dye commercial? I felt the most awful, stinging disappointment when I first heard it. I felt betrayed by Crow, as I'm almost sure Buddy would have. He was such a stickler for controlling his own material. I can't imagine his liking this commercial adaptation." Dylan responded with a list of artists "proud of commercial affiliation", including Sonny Boy Williamson, Jimmie Rodgers, and himself. Later in October 2007, the Cadillac luxury car and SUV division of General Motors and XM Radio released a cross-promotional advertising campaign featuring Bob Dylan and Theme Time Radio Hour. Elements of the campaign included Dylan appearing in a television commercial for the 2008 Cadillac Escalade hybrid, and a TTRH episode dedicated to the theme, "Cadillac". At approximately the same time, Cadillac became a formal sponsor of Theme Time Radio Hour, acknowledged with a brief announcement at the beginning of the show, as well as with a branded badge on the show's web page. As could be expected, Dylan's participation was greeted with almost universal criticism from both the mainstream press and Web commentators. Cadillac and XM Radio also published a web page in 2007 featuring a promotional version of the first half of the TTRH "Cadillac" show, as well as different versions of Dylan's television commercial. That page was removed from the XM Radio site in late 2009. The Theme Time Radio Hour poster In late October 2007, the pop-culture web site Boing Boing posted an article on a promotional poster TTRH producer Eddie Gorodetsky commissioned from artist/illustrator Jaime Hernandez. Each of the scenes illustrated in the poster refer to Ellen Barkin's "It's Night in the Big City," introductions from Season 1 of TTRH. Fan Simon Nielsen (aka "ukulele.elvis") would later create a multimedia walkthrough of the TTRH poster, using Ellen Barkin's introductions as the voiceover. The walkthrough was also featured on BoingBoing, and Nielsen received a congratulatory email from XM Chief Creative Officer, Lee Abrams, on his initiative. The poster was available as a free high-resolution download at bobdylan.com from October 2007 through July 2008. However, that link was discontinued upon the relaunch of the bobdylan.com site on July 29, 2008. A print version of the poster was offered to the first 5,000 people to order any one of the three Bootleg Series Volume 8: Tell Tale Signs packages being sold through