intent: Where do you intend the organization to be in the foreseeable future and what principles will guide the journey? Value proposition: What is the Value Proposition (market, Value experience, Offerings, Benefits, Alternatives and Differentiation and Proof) and how is it congruent with the Strategic Intent? Value-focused operating model: What are the ‘How' factors (organization, process and so on) for the operationalization of the Value Proposition to achieve the strategic Intent? Value-creation-based management and execution: How will you execute and manage all of this to ensure maximum Value Delivery. The value cycle Value proposition is by definition what the company offer differs from its competitors and explains why the customers buy from the company. Furthermore, it defines the relationship between: the performance attributes of products or services, the fulfillment of the needs of particular customers and the total cost. Osterwalder and Pigneur state that the value proposition must be studied through its entire value life cycle. Value elements can be created in each of the five stages of the value life cycle. These stages are: value creation, value appropriation, value consumption, value renewal and value transfer: Value creation: The value creation can be best described as a set of interdependent activities that add value for the customers to the company products and services. The traditional view of the value creation process doesn't allow customers to take part in feeling the value. Marketing and research and development are mainly responsible for adding value at this stage based on historic data and observation. However, in modern times, the customers of several companies are included in this stage. Nowadays the stage of value creation is the essential point of any business. Creating value for customers helps the company to sell its products or services, while at the same time it makes the investors happy. Moreover, as the value for the customers increases, the revenues together with the stock prices of the company increase. This guarantees the future access to capital that can be used for future investments and creating even greater value for the customers. There are three main components in value creation network: Key partners: The companies use the resources, knowledge and capabilities of their partners. The most important partners that a company can have are the owners, employees, suppliers, the government, education institutions, etc. Key activities are the activities that needed to be done in order to create a value proposition