Bronks, and edited by Joe Guest at Final Cut, London. Post production was done by the London companies The Moving Picture Company (main body, producer Graham Bird) and Golden Square (end frame, producer Jessica Mankowitz). Sound was designed and arranged by Parv Thind at Wave Studios, London. Release and marketing The television premiere of the advertisement was on Friday 31 August 2007, during the finale of the eighth series of the United Kingdom reality television show Big Brother, watched by around 14% of British viewers. Additional 90-second spots were commissioned during September, switching to 10-second cuts in October. The 90-second version was rebroadcast as the final commercial in the break before the final of the 2007 Rugby World Cup between England and South Africa on 20 October, with the face of the bass drum emblazoned with an English flag and the slogan "Bring It Home". Another variant of the advert was broadcast a week earlier before the semi-final of the 2007 Rugby World Cup between England and France on 13 October, with the face of the bass drum emblazoned with an English flag and the slogan "Come on Lads". The spot cost Cadbury an estimated £700,000. Billboard and print campaigns were set up to run alongside the television commercial, and a sponsorship deal with the "Great Gorilla Run" charity fun run through London on 23 September 2007 was set up through Sputnik Communications. An online presence was established with a competition on the Glass and a Half Full Productions website offering tickets to Las Vegas. The Glass and a Half Full Productions website was created by Hyper as part of a UK-focussed digital marketing strategy. Following the positive reception of the commercial in the United Kingdom and online, Cadbury Canada arranged to show the advertisements in 850 cinemas across Canada during November 2007. Further online tie-ins were launched, including an online game and a competition to win a gorilla suit, a purple drum kit and a year's supply of bananas and Cadbury chocolate bars. The advertisement was premiered on New Zealand television on Monday, 30 June 2008. The advertisement also helped "In the Air Tonight" re-enter the New Zealand RIANZ Singles Chart at number three in July 2008 and it went on to number one the following week, beating its original 1981 #6 peak. In August 2008, the advertisement began on Australian television. It was also re-released in the United