its call sign to KJOY. KJOY celebrated its new identity with a live broadcast from the Hotel Stockton lobby, featuring guest DJ Don Sherwood from San Francisco. Branded "K-Joy", the new station had the slogan, "The smile on your dial." After Gamble died of a heart attack, general manager Ort J. Lofthus became president of Gamble Broadcasting in December 1963. Branded "The Great 128", KJOY had a Top 40 format for much of the 1960s and 1970s. In the spring of 1971, the new syndicated show American Top 40 reportedly increased KJOY's ratings by nearly 125 percent. Don Imus, who would go on to host the national Imus in the Morning show, hosted the KJOY morning show briefly in 1969. By the mid-1970s, KJOY joined the ABC Entertainment Network. The Broadcasting Cable Yearbook 1981 indicated that KJOY had a "[contemporary] with oldies" music format. As KJAX (1989–1999) After over 30 years as KJOY, the station became KJAX on November 15, 1989. As late as 1991, KJAX had a full service format featuring adult contemporary music. But in 1992, KJAX dropped music to be a full news/talk station. Nearly four decades of ownership by the Joseph Gamble company ended in 1996 when Community Pacific Broadcasting bought KJAX and changed it to a simulcast of Modesto news/talk station KFIV. Also around 1996, KJAX began broadcasting University of the Pacific men's basketball. In 1997, Pacific Star Communications bought KJAX from Community Pacific Broadcasting. Pacific Star Communications was renamed Capstar Broadcasting in 1998 and would eventually be acquired by Clear Channel Communications, which was renamed iHeartMedia in 2014. As KUYL (1999–2005) On December 9, 1999, KJAX became KUYL. KUYL changed from news/talk to a Christian format branded "The Lighthouse 1280" in 2002. From 2000 to 2004, KUYL was the radio home of minor league baseball team Stockton Ports, after which the game broadcasts moved to KSTN. As KWSX (2005–present) KUYL changed its call sign to KWSX on December 1, 2005. On January 2, 2006, KWSX changed its format from religious to a talk format branded "K-6" simulcast with KFIV "K-5" in Modesto, featuring a local morning show hosted by program director Bill Mick, formerly of WMMB in Melbourne, Florida. The K-5/K-6 simulcast also included nationally syndicated conservative talk shows including The Rush Limbaugh Show, The Sean Hannity Show, and The Savage Nation. From 2007 to 2015, Dave Bowman (formerly Dave Diamond) was the local