the Wednesday evening of Finals Week, when students run through the campus in their underwear or in skimpy costumes. The run began in Fall of 2001 when a student, Eric Whitehead, wearing what he described as "really short shorts" walked around singing and playing guitar to protest the police restrictions on the Midnight Yell. With the increasing safety hazards and Police and Administration involvement, a student committee changed the route to a run through campus to Shapiro Fountain, which now culminates with students dancing in the fountain. In 2007, the route was changed again to begin at Strathmore Avenue instead of Landfair Avenue. The Undie Run has spread to other American universities, including the University of Texas at Austin, Arizona State University, and Syracuse University. The Alumni Association sponsors several events, usually large extravaganzas involving huge amounts of coordination, such as the 70-year-old Spring Sing, organized by the Student Alumni Association (SAA). UCLA's oldest tradition, Spring Sing is an annual gala of student talent, which is held at either Pauley Pavilion or the outdoor Los Angeles Tennis Center. The committee bestows the George and Ira Gershwin Lifetime Achievement Award each year to a major contributor to the music industry. Past recipients have included Stevie Wonder, Frank Sinatra, Ella Fitzgerald, James Taylor, Ray Charles, Natalie Cole, Quincy Jones, Lionel Richie, and in 2009, Julie Andrews. The Dinner for 12 Strangers is a gathering of students, alumni, administration and faculty to network around different interests. The "Beat 'SC Bonfire and Rally" occurs the week before the USC rivalry football game. The USAC Cultural Affairs Commission hosts the JazzReggae Festival, a two-day concert on Memorial Day weekend that attracts more than 20,000 attendees. The JazzReggae Festival is the largest, entirely student produced and run event of its kind on the West Coast. Sigma Eta Pi and Bruin Entrepreneurs organize LA Hacks, an annual hackathon where students from around the United States come to build technology products. LA Hacks established itself as the largest hackathon in the United States when over 1500 students participated on April 11–13, 2014. LA Hacks also holds the record for the most funds raised via corporate sponsorships with $250,000 raised. Some of the tech world's most prominent people have given talks and judged projects at LA Hacks, including Evan Spiegel (Founder and CEO of Snapchat), Alexis Ohanian (co-founder of Reddit), Sam Altman (President of Y Combinator) and Chris De