a rationalization for gambling. Gamblers may imagine that they see patterns in the numbers which appear in lotteries, card games, or roulette wheels. One manifestation of this is known as the "gambler's fallacy". Pareidolia is the visual or auditory form of apophenia. It has been suggested that pareidolia combined with hierophany may have helped ancient societies organize chaos and make the world intelligible. Attribution bias An attribution bias can happen when individuals assess or attempt to discover explanations behind their own and others' behaviors. People make attributions about the causes of their own and others' behaviors; but these attributions do not necessarily precisely reflect reality. Rather than operating as objective perceivers, individuals are inclined to perceptual slips that prompt biased understandings of their social world. When judging others we tend to assume their actions are the result of internal factors such as personality, whereas we tend to assume our own actions arise because of the necessity of external circumstances. There are a wide range of sorts of attribution biases, such as the ultimate attribution error, fundamental attribution error, actor-observer bias, and self-serving bias. Examples of attribution bias: Confirmation bias Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms one's beliefs or hypotheses while giving disproportionately less attention to information that contradicts it. The effect is stronger for emotionally charged issues and for deeply entrenched beliefs. People also tend to interpret ambiguous evidence as supporting their existing position. Biased search, interpretation and memory have been invoked to explain attitude polarization (when a disagreement becomes more extreme even though the different parties are exposed to the same evidence), belief perseverance (when beliefs persist after the evidence for them is shown to be false), the irrational primacy effect (a greater reliance on information encountered early in a series) and illusory correlation (when people falsely perceive an association between two events or situations). Confirmation biases contribute to overconfidence in personal beliefs and can maintain or strengthen beliefs in the face of contrary evidence. Poor decisions due to these biases have been found in political and organizational contexts. Framing Framing involves the social construction of social phenomena by mass media sources, political or social movements, political leaders, and so on. It is an influence over how people organize, perceive, and communicate about reality. It can be positive or negative, depending on the audience and what kind