with the news story they are reading. Fnords are scattered liberally in the text of newspapers and magazines, causing fear and anxiety in those following current events. However, there are no fnords in the advertisements, thus encouraging a consumerist society. Fnord magazine equated the fnords with a generalized effort to control and brainwash the populace. To "see the fnords" would imply an attempt to wrestle back individual autonomy, similar to the idea of reading between the lines, especially since the word fnord was actually said to appear between regular lines of text. The word makes its first appearance in The Illuminatus! Trilogy without any explanation during an acid trip by Dr. Ignotum Per Ignotius and Joe Malik: "The only good fnord is a dead fnord". Several other unexplained appearances follow. Only much later in the story is the secret revealed, when Malik is hypnotized by Hagbard Celine to recall suppressed memories of his first-grade teacher conditioning his class to ignore the fnords: "If you don't see the fnord it can't eat you, don't see the fnord, don't see the fnord..." Numerology Numerology is given great credence by many of the characters, with the Law of Fives in particular being frequently mentioned. Hagbard Celine states the Law of Fives in Appendix Gimmel: "All phenomena are directly or indirectly related to the number five." He gives away the secret when he adds, "given enough ingenuity on the part of the demonstrator. That's the very model of what a scientific law must always be: a statement about how the human mind relates to the cosmos." (Late in the work, Celine demonstrates the meaninglessness of the Law of Fives by showing another character a picture of a young girl with six fingers on each hand and saying, "If we were all like her, there'd be a Law of Sixes.") Another character, Simon Moon, identifies what he calls the "23 synchronicity principle", which he credits William S. Burroughs as having discovered. Both laws involve finding significance in the appearance of the number, and in its "presen[ce] esoterically because of its conspicuous exoteric absence." One of the reasons Moon finds 23 significant is because "All the great anarchists died on the 23rd day of some month or other." He also identifies a "23/17 phenomenon." They are both tied to the Law of Fives, he explains, because 2 + 3 = 5, and 1 + 7 =