seasons. During the 2000s, several cable networks, including Bravo, A&E, E!, TLC, History, VH1, and MTV, changed their programming to feature mostly reality television series. In addition, three cable channels were started around that time that were devoted exclusively to reality television: Fox Reality in the United States, which operated from 2005 to 2010; Global Reality Channel in Canada, which lasted two years from 2010 to 2012; and CBS Reality (formerly known as Reality TV and then Zone Reality) in Europe, the Middle East and Africa, which has run from 1999 to the present. During the early part of the 2000s, network executives expressed concern that reality-television programming was limited in its appeal for DVD reissue and syndication. But DVDs for reality shows sold briskly; Laguna Beach: The Real Orange County, The Amazing Race, Project Runway, and America's Next Top Model all ranked in the top DVDs sold on Amazon.com. In the mid-2000s, DVDs of The Simple Life outranked scripted shows such as The O.C. and Desperate Housewives. Syndication, however, has been problematic; shows such as Fear Factor, COPS, and Wife Swap, in which each episode is self-contained, can be rerun fairly easily, but usually only on cable television or during the daytime (COPS and America's Funniest Home Videos being exceptions). Season-long competitions, such as The Amazing Race, Survivor, and America's Next Top Model generally perform more poorly and usually must be rerun in marathons to draw the necessary viewers to make it worthwhile. (Even in these cases, it is not always successful: the first ten seasons of Dancing with the Stars were picked up by GSN in 2012 and was run in marathon format, but attracted low viewership and had very poor ratings). Another option is to create documentaries around series, including extended interviews with the participants and outtakes not seen in the original airings; the syndicated series American Idol Rewind is an example of this strategy. COPS has had huge success in syndication, direct response sales, and DVD. A Fox staple since 1989, COPS has, as of 2013 (when it moved to cable channel Spike), outlasted all competing scripted police shows. Another series that had wide success is Cheaters, which has been running since 2000 in the U.S. and is syndicated in over 100 countries worldwide. In 2001, the Academy of Television Arts and Sciences added the reality genre to the Emmy Awards in the category of Outstanding