relationship". Aniston began a relationship with actor, director, and screenwriter Justin Theroux in May 2011. The following January, they purchased a home in the Bel Air neighborhood of Los Angeles for roughly $22 million. They became engaged on August 10, 2012 and were married on August 5, 2015, at their estate. They separated at the end of 2017. Other ventures Aniston has appeared in commercials and music videos throughout her career. After starting on Friends, Aniston and her co-star Matthew Perry shot a 60-minute instructional video for the release of Microsoft's Windows 95 operating system. The next year she appeared in commercials for L'Oréal hair products. Under a contract with Elizabeth Arden, Inc., Aniston worked for over a year on her first perfume, which was released in July 2010. Original plans called for the perfume to be named "Lolavie by Jennifer Aniston", but to avoid confusion with a similarly named perfume, the name was changed to simply "Jennifer Aniston". In 2014, she launched her second perfume, named J, followed by Near Dusk (2015), Beachscape (2016), Luxe & Chapter One (both in 2017), Chapter Two (2018), Silver & Solstice Bloom (both in 2020). Since 2007, she has worked in a publicity campaign for the drink SmartWater; on March 7, 2011, she released a YouTube video for SmartWater, Jennifer Aniston Goes Viral, which tripled online interest in the product within 24 hours of its release. In 2012, Aniston co-founded hair care brand Living Proof and also became its spokeswoman. She left when the company was sold to Unilever in 2016. In January 2013, she became the new spokeswoman of Aveeno Skincare. She replaced Daniella van Graas as Aveeno's spokesmodel and became its new "face". Reportedly, Aniston is paid "eight figures" for her endorsement. For roughly $5 million she became the new face of Emirates airline in 2015, which was reportedly a success. For pharmaceutical company Shire, she appeared in a 2016 campaign raising awareness about chronic dry eye. She appeared in the 1996 Tom Petty and The Heartbreakers music video for "Walls", and in 2001, in Melissa Etheridge's music video for "I Want To Be in Love". She also appeared in a Heineken commercial. Along with Brad Pitt and Brad Grey, CEO of Paramount Pictures, Aniston founded the film production company Plan B Entertainment in 2002, although she and Grey withdrew in 2005. In 2008, she and producer Kristin Hahn formed Echo