Reality Program. In 2003, to better differentiate between competition and informational reality programs, a second category, Outstanding Reality-Competition Program, was added. In 2008, a third category, Outstanding Host for a Reality or Reality-Competition Program, was added. In 2007, the web series The Next Internet Millionaire appeared; it was a competition show based in part on The Apprentice, and was billed as the world's first Internet reality show. 2010s In 2010 the Dutch singing competition show The Voice of Holland, created by John de Mol Jr., premiered; it added to the singing competition template the twist that judges could not see contestants during the initial audition round, and could judge them only by their voice. The show was an instant success, and spawned an entire franchise, The Voice, which has been highly successful, with almost 50 international adaptations. The Tester (2010-2012) was the first reality television show aired over a video game console. By 2012, many of the long-running reality television show franchises in the United States, such as American Idol, Dancing with the Stars and The Bachelor, had begun to see declining ratings. However, reality television as a whole remained durable in the U.S., with hundreds of shows across many channels. In 2012, New York Magazine's Vulture blog published a humorous Venn diagram showing popular themes across American reality shows then running, including shows set in the U.S. states of Alaska, Louisiana and Texas, shows about cakes, weddings and pawnbrokers, and shows, usually competition-based, whose title includes the word "Wars". Duck Dynasty (2012-2017), which focused on the Robertson family that founded Duck Commander, in 2013 became the most popular reality series in U.S. cable television history. Its fourth-season premiere was viewed by nearly 12 million viewers in the United States, most of which were in rural markets. Its rural audience share ranked in the 30s, an extremely high number for any series, broadcast or cable. In 2014, Entertainment Weekly and Variety again noted a stagnation in reality television programs' ratings in the U.S., which they attributed to "The diminishing returns of cable TV's sea of reality sameness". They noted that a number of networks that featured reality programming, including Bravo and E!, were launching their first scripted shows, and others, including AMC, were abandoning plans to launch further reality programs; though they clarified that the genre as a whole "isn't going anywhere." Ratings and profits from reality TV continued to