silhouette images by television at Selfridges department store in London in a three-week series of demonstrations beginning on 25 March 1925. On 26 January 1926, Baird gave the first public demonstration of true television images for members of the Royal Institution and a reporter from The Times in his laboratory at 22 Frith Street in the Soho district of London, where Bar Italia is now located. Baird initially used a scan rate of 5 pictures per second, improving this to 12.5 pictures per second c.1927. It was the first demonstration of a television system that could scan and display live moving images with tonal graduation. He demonstrated the world's first colour transmission on 3 July 1928, using scanning discs at the transmitting and receiving ends with three spirals of apertures, each spiral with a filter of a different primary colour; and three light sources at the receiving end, with a commutator to alternate their illumination. The demonstration was of a young girl, 8-year-old Noele Gordon, wearing different coloured hats. Miss Gordon went on to become a successful TV actress, famous for the soap opera Crossroads. That same year he also demonstrated stereoscopic television. Broadcasting In 1927, Baird transmitted a long-distance television signal over of telephone line between London and Glasgow; Baird transmitted the world's first long-distance television pictures to the Central Hotel at Glasgow Central Station. This transmission was Baird's response to a 225-mile, long-distance telecast between stations of AT&T Bell Labs. The Bell stations were in New York and Washington, DC. The earlier telecast took place in April 1927, a month before Baird's demonstration. Baird set up the Baird Television Development Company Ltd, which in 1928 made the first transatlantic television transmission, from London to Hartsdale, New York, and in 1929 the first television programmes officially transmitted by the BBC. In November 1929, Baird and Bernard Natan established France's first television company, Télévision-Baird-Natan. Broadcast on the BBC on 14 July 1930, The Man with the Flower in His Mouth was the first drama shown on UK television. The BBC transmitted Baird's first live outside broadcast with the televising of The Derby in 1931. He demonstrated a theatre television system, with a screen two feet by five feet (60 cm by 150 cm), in 1930 at the London Coliseum, Berlin, Paris, and Stockholm. By 1939 he had improved his theatre projection to televise a boxing match on a screen by