off Norway's 2018 team for PyeongChang, thus ending a bid for a seventh Winter Games. Endorsement His close to one hundred individual World Cup wins makes Ole Bjorndalen the most winning winter sports athlete of all time. He brings the same focused intensity and spirit of victory to the brands and products who sponsor him. Ole Bjorndalen cooperates with big and renowned brands. He has been Certina's loyal ambassador since 2011, InstaForex brand ambassador since 2015. Among sports equipment brands that he promotes are Madshus, Odlo, and Casco. Awards and honors Ole Einar Bjørndalen won the Aftenposten's gold medal in 1998. He was named the Norwegian Sportsperson of the Year in 2002 and 2014. For his accomplishments in biathlon and cross-country skiing, Bjørndalen received the Egebergs Ærespris in 2002. Bjørndalen was also awarded with the Fearnleys olympic honorary award in 2002. He was voted Best Male Athlete of 2002 by International Sports Press Association. Ole Einar Bjørndalen was nominated for Laureus World Sportsman of the Year in 2003. He came second, only lost to Lance Armstrong that year, who was later rescinded. In 2008, a nearly three meter tall bronze statue of Bjørndalen, created by sculptor Kirsten Kokkin, was erected in his hometown of Simostranda, Norway. Bjørndalen was awarded the Fair Play Mecenante Award in Castiglion in Fiorentino in Italy in 2009. Bjørndalen was elected Biathlon Athlete of the Year by AIPS Nordic Ski and Biathlon Commission in 2002, 2003, 2005 and 2009. In March 2011, he, Michael Greis and Andrea Henkel were awarded the Holmenkollen Medal, the first biathletes to receive the medal. In February 2014, Bjørndalen was voted Best Male Athlete of the 2014 Winter Olympics by International Sports Press Association. In November 2014, Bjørndalen was awarded Best Male Athlete of the 2014 Winter Olympics by the Association des Comités Nationaux Olympiques. Cross-country skiing Bjørndalen first participated in the FIS Cross-Country World Cup in Finland in the 10 kilometre freestyle event in a small town called Muonio in November 1998, finishing 23rd. His first podium place in the FIS Cross-Country World Cup came in Kuopio 25 November 2001, where he finished in 2nd place in the 10 km freestyle event. One month later he once again came in 2nd place, this time losing out to Per Elofsson in the 30 km freestyle mass-start event in Ramsau, Austria. On 18 November 2006 Bjørndalen made history by becoming the first