Hanna, knew that McKinley could not match Bryan's oratorical skills. Rather than giving speeches on the campaign trail, the Republican nominee conducted a front porch campaign. Hanna, meanwhile, raised an unprecedented amount of money, dispatched campaign surrogates and organized the distribution of millions of pieces of campaign literature. Facing a huge campaign finance disadvantage, the Democratic campaign relied largely on Bryan's oratorical skills. Breaking with the precedent set by most major party nominees, Bryan gave some 600 speeches, primarily in the hotly-contested Midwest. Bryan invented the national stumping tour, reaching an audience of 5 million in 27 states. He was building a coalition of the white South, poor northern farmers and industrial workers and silver miners against banks and railroads and the "money power". Free silver appealed to farmers, who would be paid more for their products, but not to industrial workers, who would not get higher wages but would pay higher prices. The industrial cities voted for McKinley, who won nearly the entire East and industrial Midwest and did well along the border and the West Coast. Bryan swept the South and Mountain states and the wheat growing regions of the Midwest. Revivalistic Protestants cheered at Bryan's semi-religious rhetoric. Ethnic voters supported McKinley, who promised they would not be excluded from the new prosperity, as did more prosperous farmers and the fast-growing middle class. McKinley won the election by a fairly comfortable margin by taking 51 percent of the popular vote and 271 electoral votes. Democrats remained loyal to their champion after his defeat; many letters urged him to run again in the 1900 presidential election. William's younger brother, Charles W. Bryan, created a card file of supporters to whom the Bryans would send regular mailings to for the next thirty years. The Populist Party fractured after the election; many Populists, including James Weaver, followed Bryan into the Democratic Party, and others followed Eugene V. Debs into the Socialist Party. War and peace: 1898–1900 Spanish–American War Because of better economic conditions for farmers and the effects of the Klondike Gold Rush in raising prices, free silver lost its potency as an electoral issue in the years after 1896. In 1900, President McKinley signed the Gold Standard Act, which put the United States on the gold standard. Bryan remained popular in the Democratic Party and his supporters took control of party organizations throughout the country, but he initially resisted shifting