celebrate local rock band Maxïmo Park. The label was designed by the band and the beer released to coincide with the band's concert at Newcastle Metro Radio Arena on 15 December. Also in 2007, a special 80th anniversary themed bottle was distributed. In 2013, Newcastle partnered with Taxi Magic to brew a Black Ale called Newcastle Cabbie as part of an Anti-Drunk Driving campaign. Other Newcastle brands Newcastle Exhibition is a draught pasteurised keg beer (4.3% ABV) first introduced in 1929 and commonly found around the Newcastle area. Newcastle Amber Ale (1032 OG) was a light ale available until the 1980s. It was a diluted version of Exhibition. Amber Ale and a much stronger aged stock beer were formerly blended to create Newcastle Brown Ale. This method was discontinued sometime before the brand was moved to Dunston. Newcastle Star was a strong bottled beer (7.5% ABV) available from 1999 to 2006. In 2010, Heineken USA launched Newcastle Summer Ale in bottles. In 2011, Heineken USA launched Newcastle Werewolf (fall ale) and Winter IPA. In 2012, Heineken USA will introduce Newcastle Founders ale (an Extra Special Bitter style) as their spring seasonal. In 2012, Summer Ale (4.4%) and Founder's Ale (4.8%) were launched in Tesco across the UK. In winter 2012, Newcastle winter ale (5.2%) and Newcastle nocturnal ale (4.5%) were also launched in Tesco stores across the UK. References Good Company: The Story of Scottish and Newcastle, Berry Ritchie and Susannah May, James & James (Publishers) Ltd (September 1999), External links Beer brands of the United Kingdom Culture in Newcastle upon Tyne Heineken brands Products introduced in 1927 1927 establishments in England Geordie cuisine