8 = 2³. Robert Anton Wilson claimed in a 1988 interview that "23 is a part of the cosmic code. It's connected with so many synchronicities and weird coincidences that it must mean something, I just haven't figured out yet what it means!". Counterculture The books were written at the height of the late 1960s, and are infused with the popular counterculture ideas of that time. For instance, the New Age slogan "flower power" is referenced via its German form, Ewige Blumenkraft (literally "eternal flower power"), described by Shea and Wilson as a slogan of the Illuminati, the enemies of the hippie ideal. The book's attitude to New Age philosophies and beliefs are ambiguous. Wilson explained in a later interview: "I'm some kind of antibody in the New Age movement. on the rewrite we deliberately threw in a couple of references to it, but we had worked out the structure on our own, mostly on the basis of the nut mail that Playboy gets". The prevalence of kinky sex in the story reflects the hippie ideal of "free love"; characters are both liberal-minded and promiscuous. The authors are well aware that it also provides an excuse for mere titillation: in a typically self-referential joke, a character in the story suggests the scenes exist: "only to sell a bad book filled with shallow characters pushing a nonsense conspiracy". Similarly, the books espouse the use of mind-altering substances to achieve higher states of consciousness, in line with the beliefs of key counterculture figures like Timothy Leary, who is mentioned throughout the three novels. Dr. Leary himself called the trilogy "more important than Ulysses or Finnegans Wake," two novels by author James Joyce—who appears as a character in The Illuminatus! Trilogy and is a favorite author of Robert Anton Wilson. This quote is blurbed on the covers or front page of its various printings. Cognitive dissonance Every view of reality that is introduced in the story is later derided in some way, whether that view is traditional or iconoclastic. The trilogy is an exercise in cognitive dissonance, with an absurdist plot built of seemingly plausible, if unprovable, components. Ultimately, readers are left to form their own interpretations as to which, if any, of the numerous contradictory viewpoints presented by the characters are valid or plausible, and which are simply satirical gags and shaggy dog jokes. This style of building up a viable belief