50-year drought without hockey gold. The Canadian women's team also defeated the American team 3–2 after losing to them in Nagano. In a post-game press conference after the men's gold medal game, Team Canada's executive director Wayne Gretzky revealed that a Canadian $1 coin (colloquially known as a "Loonie") had been secretly placed at center ice by one of the ice technicians. The "lucky Loonie" subsequently became a notable symbol of Canada's victory in the tournament. Marketing The overall branding of the 2002 Winter Olympics was based on a concept entitled "Land of Contrast — Fire and Ice", which featured a palette of warm and cool colors to contrast the warmer, rugged, red-rock areas of Southern Utah from the colder, mountainous regions of Northern Utah. The emblem for the 2002 Winter Olympics was unveiled in October 1999, consisting of a stylized snowflake with segments colored in blue, orange, and yellow. The emblem was designed to resemble an Olympic cauldron and flame, as well as a sun rising from behind mountains. The orange center section of the flame was intended to reflect traditional Navajo weaving. The official event pictograms were inspired by branding irons, and the line thickness and 30-degree angles mirrored those of the emblem. Mascots The designs of the mascots of the 2002 Winter Olympics were unveiled on May 19, 1999, during an event marking 1,000 days until the opening ceremony. The mascots represent three animals native to the western United States — a snowshoe hare, coyote, and American black bear respectively, with each mascot symbolizing a character from the legends of local Native Americans, and wearing a charm around their neck with an original Anasazi or Fremont-style petroglyph. For the first time in Olympic history, the names of the mascots were determined by a public vote, using name suggestions submitted by local students; on September 25, the names of the mascots were officially announced as Powder, Copper, and Coal respectively. Media coverage International Sports Broadcasting (ISB) served as the host broadcaster for the 2002 Winter Olympics; the Salt Palace convention center served as the International Broadcast Centre and press center for the Games. The IOC estimated that the 2002 Winter Olympics were viewed by over two billion people worldwide, with 13 billion viewer-hours watched. In the United States, the 2002 Winter Olympics were broadcast by NBC Universal networks. They were the first Winter Olympics under a multi-year rights