have shown that female users tend to post more "cute" pictures, while male participants were more likely to post pictures of themselves in activities. Women in the U.S. also tend to post more pictures of friends, while men tend to post more about sports and humorous links. The study also found that males would post more alcohol and sexual references. The roles were reversed however, when looking at a teenage dating site: women made sexual references significantly more often than males. Boys share more personal information, such as their hometown and phone number, while girls are more conservative about the personal information they allow to go public on these social networking sites. Boys, meanwhile, are more likely to orient towards technology, sports, and humor in the information they post to their profile. Social media goes beyond the role of helping individuals express themselves, as it has grown to help individuals create relationships, particularly romantic relationships. A large number of social media users have found it easier to create relationships in a less direct approach, compared to a traditional approach of awkwardly asking for someone's number. Social media plays a big role when it comes to communication between genders. Therefore, it's important to understand how gender stereotypes develop during online interactions. Research in the 1990s suggested that different genders display certain traits, such as being active, attractive, dependent, dominant, independent, sentimental, sexy, and submissive, in online interaction. Even though these traits continue to be displayed through gender stereotypes, recent studies show that this isn't necessarily the case any more. See also Androcentrism Anti-gender movement Biological determinism Coloniality of gender Gender and politics Gender bender Gender paradox Gynocentrism Postgenderism Sexism Sex ratio References Bibliography External links GenPORT: Your gateway to gender and science resources Gender in Agriculture Sourcebook Sociological theories Feminism