2014, average daily circulation of The Times had fallen to 394,448 copies, compared to The Daily Telegraph'''s 523,048, with the two retaining respectively the second-highest and highest circulations among British "quality" newspapers. In contrast The Sun, the highest-selling "tabloid" daily newspaper in the United Kingdom, sold an average of 2,069,809 copies in March 2014, and the Daily Mail, the highest-selling "middle market" British daily newspaper, sold an average of 1,708,006 copies in the period.The Sunday Times has a significantly higher circulation than The Times, and sometimes outsells The Sunday Telegraph. In January 2019, The Times had a circulation of 417,298 and The Sunday Times 712,291. In a 2009 national readership survey, The Times was found to have the highest number of ABC1 25–44 readers and the largest numbers of readers in London of any of the "quality" papers. TypefaceThe Times is the originator of the widely used Times New Roman typeface, originally developed by Stanley Morison of The Times in collaboration with the Monotype Corporation for its legibility in low-tech printing. In November 2006, The Times began printing headlines in a new typeface, Times Modern. The Times was printed in broadsheet format for 219 years, but switched to compact size in 2004 in an attempt to appeal more to younger readers and commuters using public transport. The Sunday Times remains a broadsheet. In 1908, The Times started using the Monotype Modern typeface.The Times commissioned the serif typeface Times New Roman, created by Victor Lardent at the English branch of Monotype, in 1931. It was commissioned after Stanley Morison had written an article criticizing The Times for being badly printed and typographically antiquated. The typeface was supervised by Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface named Plantin as the basis for his design, but made revisions for legibility and economy of space. Times New Roman made its debut in the issue of 3 October 1932. After one year, the design was released for commercial sale. The Times stayed with Times New Roman for 40 years, but new production techniques and the format change from broadsheet to tabloid in 2004 have caused the newspaper to switch typeface five times since 1972. However, all the new typeface have been variants of the original New Roman type: Times Europa was designed by Walter Tracy in 1972 for The Times, as a