With references and mainstream media often utilized to contribute to an extended agenda under the construct judgement of alternate motives. The approach with the generalization of the term Orientalism was embedded with under beginning of colonialism as the root of the main complexity of within modern societies perspectives of foreign cultures. As mainstream media depicts illustrations to utilize many instances of discourse and on certain regions mainly among the conflict within regions in the Middle East and Africa. With agenda of influencing views on non-western societies to be deemed non-compatible with differing ideologies and cultures, the elements that present diversion among Eastern societies and aspects. Eastern views of the West and Western views of the East The concept of Orientalism has been adopted by scholars in East-Central and Eastern Europe, among them Maria Todorova, Attila Melegh, Tomasz Zarycki, and Dariusz Skórczewski as an analytical tool for exploring the images of East-Central and Eastern European societies in cultural discourses of the West in the 19th century and during the Soviet domination. The term "re-orientalism'''" was used by Lisa Lau and Ana Cristina Mendes to refer to how Eastern self-representation is based on western referential points:Re-Orientalism differs from Orientalism in its manner of and reasons for referencing the West: while challenging the metanarratives of Orientalism, re-Orientalism sets up alternative metanarratives of its own in order to articulate eastern identities, simultaneously deconstructing and reinforcing Orientalism. Occidentalism The term occidentalism is often used to refer to negative views of the Western world found in Eastern societies, and is founded on the sense of nationalism that spread in reaction to colonialism (see Pan-Asianism). Edward Said has been accused of Occidentalizing the west in his critique of Orientalism; of being guilty of falsely characterizing the West in the same way that he accuses Western scholars of falsely characterizing the East. Said essentialized the West by creating a homogenous image of the area. Currently, the West consists not only of Europe, but also the United States and Canada, which have become more influential over the years. 18th century Qing emperors in China had a material fascination with Occidenterie, or objects inspired by Western art and architecture (an analogue to Europe's chinoiserie or material imitation of Chinese artistic traditions). Although the phenomenon was strongly associated with the emperor's court and the architecture project of Xiyang Lou, nonetheless, a wide spectrum of China's social classes had some access to