GT1 drivers' titles. The Corvette also takes part in the French 24 Hours of Le Mans race. FIA World Touring Car Championship In 2005, when the Chevrolet brand was re-launched in Europe, Chevrolet took part in the WTCC with a version of the Lacetti, developed by the UK-based Ray Mallock Ltd (RML). In 2009 the Cruze replaced the Lacetti and won the Drivers' and Manufacturers' championship from 2010 to 2012. British Touring Car Championship Chevrolet participated in the British Touring Car Championship with the Cruze between 2010 and 2011. British football In May 2012, Chevrolet replaced Audi as the official automotive sponsor of the English football team Manchester United. From the start of the 2014–15 season Chevrolet became the team's principal shirt sponsor. The deal is contracted to run for seven years, worth a world-record $560 million USD. In July 2012, Chevrolet and English Premier League football team Liverpool F.C. announced a four-year partnership that would see Chevrolet become the official automotive partner of the club. The deal ended two years prematurely, in 2014, following GM pulling the Chevrolet brand out of Europe. GM's subsidiary in the UK, Vauxhall Motors, took over from Chevrolet as the club's automotive sponsor. Marketing Chevrolet bowtie logo The Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. According to an official company publication titled The Chevrolet Story of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car. However, in an interview with Durant's widow, Catherine, published in a 1986 issue of Chevrolet Pro Management Magazine, Catherine recalled how she and her husband were on holiday in Hot Springs, Virginia, in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a very good emblem for the Chevrolet." Unfortunately, at the time, Mrs. Durant didn't clarify what the motif was or how it was used. Ken Kaufmann, historian and editor of The Chevrolet Review, discovered in a November 12, 1911, edition of the Atlanta Constitution newspaper, an advertisement from the Southern Compressed Coal Company for "Coalettes", a refined fuel product for