Brewery in the Netherlands. The company claimed this would allow for shorter order lead times and faster transportation to the U.S. and allow distributors to purchase by the pallet rather than the container. In 2019, the company started making a different version in America and ceased importing Brown Ale from Europe. Newcastle Brown Ale is still brewed in Tadcaster, Yorkshire, for the UK and some EU markets, and also in the Netherlands for the export market. Production and distribution Newcastle Brown Ale is brewed with pale malt and crystal malt. It has a lower hopping rate than traditional English bitters. The beer is one of the United Kingdom's leading bottled ales and is in the top 20 highest-selling ales overall, selling around annually. At the time of brewing moving to Dunston in 2005, Newcastle Brown was being exported to 41 countries. At times, over half of the brewery's output is directed overseas to the U.S. In 2010, more than of the beer were sold in the United States, more than double the 2001 total. Newcastle Brown Ale is no longer available in the United States. A product labelled “Newcastle Brown Ale” is still sold but it is produced by Lagunitas Brewing Company and has little in common with the original product. In Canada and France (Brittany), the beer is available in short and tall bottles and in cans. The beer is also available in British-themed pubs as a draught beer in Australia and New Zealand, brewed in the UK and imported by World Brands Australia Pty Ltd. The UK-brewed bottled, kegs, and cans are widely available in Australian liquor outlets as part of their international range. It is also popular in Canada, available on draught at many British-themed pubs. Names and phrases In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the