Detroit Institute of Arts in downtown Detroit, features drivers, collectors, restorers, racers and journalists who live and breathe cars and trucks. In honor of the 100th birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet and Indianapolis businessman David Ring have arranged to properly mark the grave of Arthur Chevrolet, brother of Chevrolet co-founder Louis Chevrolet. Advertising Earlier marketing efforts touted efficiency combined with savings – ("enormous buying power", 1914; "Quality at low cost", 1923, "A Six for the Price of a Four", 1929), interspersed with what could be described as "loftier" messages (positioning the automobile –and Chevy by extension—as "Man's conquest of time", 1923). Of the marketing campaigns from more recent decades, "See the U.S.A. in Your Chevrolet" (used in the 50s and 60s) was one of the longest lasting. In 1949 Chevy sponsored "Inside USA" on CBS; while this was a short-lived show, the tune created for it got new life in 1951, when Chevy began sponsoring the Dinah Shore show and Shore sang it at the close of every show. A selection of Chevrolet's more recent marketing campaigns includes the following: See the U.S.A. in Your Chevrolet (1950s–1960s) Putting you first keeps us first (1960s) It's Exciting! (mid-1960s) Building a better way to see the U.S.A. (early 1970s) Baseball, Hotdogs, Apple Pie & Chevrolet (1975; 2006) Now that's more like it (late 1970s) Chevy makes good things happen (1982) USA-1 Taking Charge (1983) Today's Chevrolet—Live It (1985) The Heartbeat of America (1987–1994) Rock, Flag and Eagle (1985–1987) From the country that invented Rock and roll (1993-1997; Chevrolet Camaro) Genuine Chevrolet (1994–1999) Tried, Tested, and True (1996–2004 in Canada) We'll Be There (1999–2004 in United States) Like a Rock (1991–2004; Chevrolet Trucks) Featuring the Bob Seger song of the same name An American Revolution (2004–2009) For All Life's Roads (2004–2006; Canada) Our Country, Our Truck (2006–2007; Chevrolet Trucks) America's Best Trucks (2007–present; Chevrolet Trucks) Let's Go (2007–2009; Canada) May the Best Car Win (2009–2010; United States and Canada) Excellence for Everyone (2010–present) Chevy Runs Deep (2010–2013; United States): A series of TV commercials were produced with Goodby, Silverstein and Partners, and was unveiled during the week of 2010 MLB World Series. Early commercials include 'Chevrolet: Anthem', 'Chevrolet: Dogs and Pickups', 'First Car', 'Chevrolet: Coming Home', 'Chevrolet Volt: Anthem', which positioned Chevy as a brand that is part of the American fabric in song, culture and in most of our pasts