his album, Williams commissioned a series of short films. Goodbye to the Normals was directed by Jim Field Smith and features "Burslem Normals" by Williams. In February 2009, it was confirmed that Williams had written material with Guy Chambers and Mark Ronson. A spokesman said that Williams was planning to begin the recording sessions in March and that the new album would be released in late 2009. This will probably be the last Williams album released by EMI. On his official website, Williams confirmed that he was working with producer Trevor Horn on his new album, which would eventually be titled Reality Killed the Video Star, a reference to the song "Video Killed the Radio Star" by Horn's former band The Buggles. The album was released on 9 November 2009 in the United Kingdom. On 11 October 2009 Williams published a 12-track compilation album, titled Songbook, as a free CD for the newspaper The Mail on Sunday. That same evening, Williams made his "comeback" on The X Factor results show, performing his new single "Bodies" for the first time live. On 20 October 2009 Williams opened the BBC Electric Proms at the London RoundHouse. It was his first live concert for 3 years and was broadcast across 200 cinemas worldwide. Accompanied by a string section, horn section, full band and producer Trevor Horn, Williams performed several new tracks from Reality Killed the Video Star and older tracks. Reality Killed the Video Star was previewed in the UK on the Spotify music streaming service on 6 November 2009, and official released on 9 November. In a high-profile chart battle, Williams' album was pitted against X Factor 2008 runners-up JLS who released their debut album the same day. JLS beat Williams to the number one spot by 1500 sales. The album was also released in the United States (Williams' first album to be released there since 2002's Escapology). In late November 2009, Williams travelled to Australia to perform at the ARIA Music Awards of 2009. 2010–2012: In and Out of Consciousness and Take the Crown In October 2010, Williams released his second greatest hits album, In and Out of Consciousness: The Greatest Hits 1990–2010, to celebrate 20 years as a performing artist. A single, "Shame", was also released, which was written and sung by Williams and Barlow. On 21 October 2011 Williams signed with Island Records (Universal Music), following his departure from