in The New York Times in 2012, author Mark Andrejevic characterised the role of reality television in a post-9/11 society as the normalisation of surveillance in participatory monitoring, the "logic of the emerging surveillance economy", and in the promise of a societal self-image that is contrived. An LSE paper by Nick Couldry associates reality television with neoliberalism, condemning the ritualised enactment and consumption of what must be legitimised for the society it serves. As a substitute for scripted drama Reality television generally costs less to produce than scripted series. VH1 executive vice president Michael Hirschorn wrote in 2007 that the plots and subject matters on reality television are more authentic and more engaging than in scripted dramas, writing that scripted network television "remains dominated by variants on the police procedural... in which a stock group of characters (ethnically, sexually, and generationally diverse) grapples with endless versions of the same dilemma. The episodes have all the ritual predictability of Japanese Noh theater," while reality television is "the liveliest genre on the set right now. It has engaged hot-button cultural issues – class, sex, race – that respectable television... rarely touches." Television critic James Poniewozik wrote in 2008 that reality shows like Deadliest Catch and Ice Road Truckers showcase working-class people of the kind that "used to be routine" on scripted network television, but that became a rarity in the 2000s: "The better to woo upscale viewers, TV has evicted its mechanics and dockworkers to collect higher rents from yuppies in coffeehouses." In a 2021 interview, filmmaker Mike White (who had previously competed on The Amazing Race and Survivor) said that reality competition shows like Survivor accurately conveyed how, in real life, "so much of self is situational", so that, as circumstances change, "the oppressed becomes the oppressor, the bully becomes the bullied." In contrast, he felt that in scripted drama "there's a lot of religiosity around humanity." Instant celebrity Reality television has the potential to turn its participants into national celebrities, at least for a short period. This is most notable in talent-search programs such as Idol and The X Factor, which have spawned music stars in many of the countries in which they have aired. Many other shows, however, have made at least temporary celebrities out of their participants; some participants have then been able to parlay this fame into media and merchandising careers. Participants of non-talent-search programs who have