2007, the first on-field advertising appeared since the park's early days. Sporting goods firm Under Armour placed its logo on the double-doors between the ivy on the outfield wall in left-center and right-center fields. Advertisements were also placed in the dugouts, originally for Sears department stores, then Walter E. Smithe furniture and currently State Farm insurance. For 2008 and 2009, the Cubs worked out an agreement with the Chicago Board Options Exchange to allow the CBOE to auction some 70 box seat season tickets and award naming rights to them. For the 2009 season, the Cubs announced that the renovated restaurant space in the southeast corner of Wrigley Field, formerly known as the Friendly Confines Cafe, would be renamed the Captain Morgan Club. On October 27, 2009, Thomas S. Ricketts officially took over 95% ownership of the Cubs and Wrigley Field, and 20% ownership of Comcast SportsNet Chicago. The Tribune retained 5% ownership. Ricketts, however, has expressed no interest in selling the naming rights to the park, preferring that it retain the name it has used since 1926. Outside venues Corporate sponsorship has not been limited to the park itself. Wrigley Field is famous for its view of the neighborhood buildings across Waveland and Sheffield Avenues. In addition to spectators standing or sitting on the apartment roofs, corporate sponsors have frequently taken advantage of those locations as well. In the earliest days of Weeghman Park, one building across Sheffield Avenue advertised a local hangout known as Bismarck Gardens (later called the Marigold Gardens after World War I). That same building has since advertised for the Torco Oil Company, Southwest Airlines, the Miller Brewing Company, and Gilbert's Craft Sausages. A building across from deep right-center field was topped by a neon sign for Baby Ruth candy beginning in the mid-1930s and running for some 40 years. That placement by the Chicago-based Curtiss Candy Company (which is now under Nestlé), coincidentally positioned in the line of sight of "Babe Ruth's called shot", proved fortuitous when games began to be televised in the 1940s—the sign was also in the line of sight of the ground level camera behind and to the left of home plate. The aging sign was eventually removed in the early 1970s. Another long-standing venue for a sign is the sloping roof of a building behind left-center field. Unsuitable for the bleachers that now decorate many of those buildings, that