run for president, and the first woman to receive valid votes in a general election – for the Communist Party. Comedians Dick Gregory and Pat Paulsen were notable write-in candidates. A facetious presidential candidate for 1968 was a pig named Pigasus, as a political statement by the Yippies, to illustrate their premise that "one pig's as good as any other". General election Polling Campaign strategies Nixon developed a "Southern strategy" that was designed to appeal to conservative white southerners, who had traditionally voted Democratic, but were opposed to Johnson and Humphrey's support for the civil rights movement, as well as the rioting that had broken out in the ghettos of most large cities. Wallace, however, won over many of the voters Nixon targeted, effectively splitting that voting bloc. Indeed, Wallace deliberately targeted many states he had little chance of carrying himself in the hope that by splitting as many votes with Nixon as possible he would give competitive states to Humphrey and, by extension, boost his own chances of denying both opponents an Electoral College majority. Since he was well behind Nixon in the polls as the campaign began, Humphrey opted for a slashing, fighting campaign style. He repeatedly – and unsuccessfully – challenged Nixon to a televised debate, and he often compared his campaign to the successful underdog effort of President Harry Truman, another Democrat who had trailed in the polls, in the 1948 presidential election. Humphrey predicted that he, like Truman, would surprise the experts and win an upset victory. Campaign themes Nixon campaigned on a theme to restore "law and order", which appealed to many voters angry with the hundreds of violent riots that had taken place across the country in the previous few years. Following the murder of Martin Luther King in April 1968, there was massive rioting in inner city areas. The police were overwhelmed and President Johnson decided to call out the U.S. Army. Nixon also opposed forced busing to desegregate schools. Proclaiming himself a supporter of civil rights, he recommended education as the solution rather than militancy. During the campaign, Nixon proposed government tax incentives to African Americans for small businesses and home improvements in their existing neighborhoods. During the campaign, Nixon also used as a theme his opposition to the decisions of Chief Justice Earl Warren, pledging to "remake the Supreme Court." Many conservatives were critical of Chief Justice Warren for using