of young FA staff coaches: men like Bill Nicholson, Don Howe, Alan Brown, Ron Greenwood, Dave Sexton, Malcolm Allison, Joe Mercer, Vic Buckingham, Jimmy Hill and Bobby Robson. Over time a new breed of managers emerged in the League clubs and began to change attitudes to coaching. Winterbottom's courses were expanded to include professional players, referees, schoolmasters, club trainers, schoolboys and youth leaders. In addition to Lilleshall they were held at Loughborough College, Carnegie College, Bisham Abbey and Birmingham University. In 1947 three hundred had taken the full coaching award and the numbers of qualified coaches grew each year. The courses attracted international participation and praise. Winterbottom was regarded by many as a leading technical thinker and exponent of association football, of his generation, in the world and lectured internationally. He inspired a new generation of managers, most notably Ron Greenwood and Bobby Robson, who graduated through every level of coaching, both eventually becoming England team manager. Criticism In assessing Winterbottom's tenure as England manager, Goldblatt writes that "[Winterbottom] introduced a measure of tactical thinking and discussion to the England squad, though his inability to anticipate or learn significantly from the Hungarian debacle suggests that his grasp of tactics and communication with the players was limited." William Baker writes that Winterbottom, because of his "upper-class origins [sic]", could not "effectively instruct, much less inspire, working-class footballers." Football journalist Brian Glanville said in an interview: "I got on very well with Walter Winterbottom, but he was a rotten manager." Publishing Winterbottom was also responsible for the publishing at the FA. The first coaching bulletin was launched in 1946 and this became the FA Bulletin and then the FA News. The FA Year Book was introduced in 1948 along with the FA Book for Boys annual. The first coaching films and film strips followed in 1950. An important landmark was the publication of Winterbottom's book, Soccer Coaching, the first modern soccer coaching manual. This was followed by three more books, Skilful Soccer, Modern Soccer and Training for Soccer. Sports administrator In 1962 Winterbottom resigned from the FA and took up an appointment as General Secretary of the Central Council of Physical Recreation and two years later became the Director of the newly formed Sports Council. He stepped onto the wider stage of sport and emerged to have a profound effect on sport in Britain during the second half of the twentieth century.