in the US since Kid A. It became their fifth UK number-one album and sold more than three million copies in one year. The album received acclaim for its more accessible sound and personal lyrics. It was nominated for the Mercury Music Prize and won the 2009 Grammy awards for Best Alternative Music Album and Best Boxed or Special Limited Edition Package. It was nominated for five other Grammy awards, including Radiohead's third nomination for Album of the Year. Yorke and Jonny Greenwood performed "15 Step" with the University of Southern California Marching Band at the televised award show. The first single from In Rainbows, "Jigsaw Falling into Place", was released in January 2008, followed by "Nude" in March, which debuted at number 37 in the Billboard Hot 100; it was Radiohead's first song to enter the chart since "High and Dry" (1995) and their first US top 40 since "Creep". In July, Radiohead released a digitally shot video for "House of Cards". Radiohead held remix competitions for "Nude" and "Reckoner", releasing the separated stems for fans to remix. In April 2008, Radiohead launched W.A.S.T.E. Central, a social networking service for Radiohead fans. In May, VH1 broadcast In Rainbows – From the Basement, a special episode of the music television show From the Basement in which Radiohead performed songs from In Rainbows. It was released on iTunes in June. From mid-2008 to early 2009, Radiohead toured North America, Europe, Japan and South America to promote In Rainbows, and headlined the Reading and Leeds Festivals in August 2009. Days after Radiohead signed to XL, EMI announced a box set of Radiohead material recorded before In Rainbows, released in the same week as the In Rainbows special edition. Commentators including the Guardian saw the move as retaliation for the band choosing not to re-sign with EMI. In June 2008, EMI released a greatest hits album, Radiohead: The Best Of. It was made without Radiohead's involvement and contains only songs recorded under their contract with EMI. Yorke was critical of the release, calling it a "wasted opportunity". In 2009, EMI reissued Radiohead's back catalogue in expanded editions. 2009–2010: Singles and side projects As social media expanded around the turn of the decade, Radiohead gradually withdrew their public presence, with no promotional interviews or tours to promote new releases. Pitchfork wrote that around this time Radiohead's "popularity became increasingly untethered from the typical formalities