sleep and repose in general....The walls are a pale violet. The floor is of red tiles. The wood of the bed and the chairs are fresh butter yellow, the sheet and the pillows light lemon green. The bedspread bright scarlet. The window green. The bed table orange. The bowl blue. The doors lilac....The painting should rest the head or the imagination." In 1856, a young British chemist named William Henry Perkin was trying to make a synthetic quinine. His experiments produced instead an unexpected residue, which turned out to be the first synthetic aniline dye, a deep purple color called mauveine, or abbreviated simply to mauve (the dye being named after the lighter color of the mallow [mauve] flower). Used to dye clothes, it became extremely fashionable among the nobility and upper classes in Europe, particularly after Queen Victoria wore a silk gown dyed with mauveine to the Royal Exhibition of 1862. Prior to Perkin's discovery, mauve was a color which only the aristocracy and rich could afford to wear. Perkin developed an industrial process, built a factory, and produced the dye by the ton so almost anyone could wear mauve. It was the first of a series of modern industrial dyes which completely transformed both the chemical industry and fashion. 20th and 21st centuries Violet or purple neckties became popular at the end of the first decade of the 21st century, particularly among political and business leaders. In culture Popularity In a European survey, three percent of respondents said violet is their favorite color, ranking it behind blue, green, red, black and yellow (in that order), and tied with orange. Ten percent called it their least favorite color; brown, pink and gray were more unpopular. Royalty and luxury Because of its status as the color of Roman emperors, monarchs and princes, purple and violet are often associated with luxury. Certain luxury goods, such as watches and jewelry, are often placed in boxes lined with violet velvet, since violet is the complementary color of yellow and shows gold to best advantage. Vanity, extravagance and individualism While violet is the color of humility in the symbolism of the Catholic Church, it has exactly the opposite meaning in general society. A European poll in 2000 showed it was the color most commonly associated with vanity. As a color that rarely exists in nature and so attracts attention, it is seen as a