white and featured the red "L" logo of Lauda Air instead of his name on both sides, complete with branding from his personal sponsor Parmalat on the top. From 1983 to 1985, the red and white were reversed to evoke memories of his earlier helmet design. Later management roles In 1993, Lauda returned to Formula One in a managerial position when Luca di Montezemolo offered him a consulting role at Ferrari. Halfway through the 2001 season, Lauda assumed the role of team principal of the Jaguar Formula One team. The team failed to improve and Lauda was made redundant, together with 70 other key figures, at the end of 2002. In September 2012, he was appointed non-executive chairman of the Mercedes-AMG Petronas Motorsport. He took part in negotiations to sign Lewis Hamilton to a three-year deal with Mercedes in 2013. Roles beyond Formula One Lauda returned to running his airline, Lauda Air, on his second Formula One retirement in 1985. During his time as airline manager, he was appointed consultant at Ferrari as part of an effort by Montezemolo to rejuvenate the team. After selling his Lauda Air shares to majority partner Austrian Airlines in 1999, he managed the Jaguar Formula One racing team from 2001 to 2002. In late 2003, he started a new airline, Niki. Similar to Lauda Air, Niki was merged with its major partner Air Berlin in 2011. In early 2016, Lauda took over chartered airline Amira Air and renamed the company LaudaMotion. As a result of Air Berlin's insolvency in 2017, LaudaMotion took over the Niki brand and asset after an unsuccessful bid by Lufthansa and IAG. Lauda held a commercial pilot's licence and from time to time acted as a captain on the flights of his airline. He was inducted into the International Motorsports Hall of Fame in 1993 and from 1996 provided commentary on Grands Prix for Austrian and German television on RTL. He was, however, criticized for calling Robert Kubica a "polack" (an ethnic slur for Polish people) on air in May 2010 at the Monaco Grand Prix. Lauda is sometimes known by the nickname "the Rat", "SuperRat" or "King Rat" because of his prominent buck teeth. He was associated with both Parmalat and Viessmann, sponsoring the ever-present cap he wore from 1976 to hide the severe burns he sustained in his Nürburgring accident. Lauda said in a 2009 interview with the