of Los Angeles) and the seventh largest in the region. Trademarks and licensing The UCLA trademark "is the exclusive property of the Regents of the University of California", but it is managed, protected, and licensed through UCLA Trademarks and Licensing, a division of the Associated Students UCLA, the largest student employer on campus. As such, the ASUCLA also has a share in the profits. Due to UCLA's academic and athletic prestige, as well as the name, being associated with popular images of Southern California lifestyle, apparel with UCLA logos and insignia sells not just in the United States, but as an overseas clothing and accessories brand. High demand for UCLA apparel has inspired the licensing of its trademark to UCLA brand stores throughout Europe, the Middle East and Asia. Since 1980, 15 UCLA stores have opened in South Korea, and 49 are currently open in China. The newest store was opened in Kuwait. There are also stores in Mexico, Singapore, India and Europe. UCLA makes $400,000 in royalties every year through its international licensing program. Commerce on campus UCLA has various store locations around campus, with the main store in Ackerman Union. In addition, UCLA-themed products are sold at the gift shop of Fowler Museum on campus. Due to licensing and trademarks, products with UCLA logos and insignia are usually higher priced than their unlicensed counterparts. These products have popularity among visitors, who buy them as gifts and souvenirs. For certain products (such as notebooks and folders) the UCLA Store offers both licensed (logo) and unlicensed (without logo, thus cheaper) options, but for many other products the latter option is often unavailable. Students who are part-time employed by ASUCLA at a UCLA Store or a UCLA Restaurant are offered certain discounts when they are shopping at UCLA Stores, in addition to their salary. Athletics The school's sports teams are called the Bruins, represented by the colors true blue and gold. The Bruins participate in NCAA Division I as part of the Pac-12 Conference. Two notable sports facilities serve as home venues for UCLA sports. The Bruin men's football team plays home games at the Rose Bowl in Pasadena; the team won a national title in 1954. The basketball and volleyball teams, and the women's gymnastics team compete at Pauley Pavilion on campus. The school also sponsors cross country, soccer, women's rowing, golf, tennis, water polo, track and field, and women's