2011, Benetton created the UNHATE Foundation, launching a worldwide communication campaign described as an invitation to leaders and citizens of the world to combat the "culture of hatred." Benetton claimed the campaign was created to serve as its corporate social responsibility strategy. The UNHATE poster series uses altered images of political and religious leaders, such as then-President of the United States Barack Obama and Hugo Chávez, then President of Venezuela, kissing each other. Following Vatican protests, Benetton removed an ad purportedly showing Pope Benedict XVI kissing Ahmed Mohamed el Tayeb, the imam of Egypt's Al Azhar mosque. Benetton won the Press Grand Prix at the 2012 Cannes Ad festival for its Unhate campaign. In November 2017, Benetton launched a campaign in collaboration with Devbhumi, a company owned by rural women from India's remote Uttarakhand region. The initiative claimed to have empowered more than 6,000 rural women artisans in India. In 2019, Benetton Group announced it would be hosting one of the four days of talks and presentations which makes up the 88th annual International Wool Textile Organisation (IWTO) congress. Sport and sponsorship Benetton Group entered Formula One as a sponsor of Tyrrell in , then Alfa Romeo in ; this arrangement was extended to both Alfa and Toleman in . Benetton Formula Ltd. was formed at the end of 1985 when the Toleman and Spirit teams were sold to the Benetton family. The team saw its greatest success under Flavio Briatore, who managed the team from to . Michael Schumacher won his first Drivers' Championships with the team in and , and the team won their only Constructors' title in 1995. From , the team raced under an Italian licence, although it continued to be based, like Toleman, in Oxfordshire in England. The team was bought by Renault for US$120 million in and was rebranded Renault F1 in 2002. In 1979, Benetton first sponsored their (then amateur) local rugby team, A.S. Rugby Treviso. Benetton Rugby has since become a major force in Italian rugby, with 11 league titles and supplying many players to the national team. Benetton Group has also sponsored Treviso Basket (1982–2012) and Sisley Volley (1987–2012). Criticisms In 1991, Edizone Holding International, a Benetton subsidiary, bought Compañía de Tierras del Sud Argentino S. A. and became the largest private landowner in Argentina after taking over the land the company had inherited from the 19th century Conquest of the