and it was not until 1936 it managed to win the promotion play-offs and return to the First Division. In the mid-fifties, the team played their strongest football yet. In 1953–54 it ended third with an equal total of points as KFC Malinois and only one point behind the champions Anderlecht. The next season, La Gantoise was alone on the second spot, this time with three points less than the champions. In 1964 it won the Belgian Cup (Beker van België), which was the first major tournament victory for the team. Because of their cup win, it became the first Belgian team to participate in the European Cup Winners' Cup. La Gantoise was defeated in the first round by West Ham United. In 1967, the club relegated once more, after three decades of playing in the First Division. It did, however, only take them one year to clinch promotion again. In 1971, the name of the team was translated into Flemish, as it became "Koninklijke Atletiek Associatie Gent" (commonly known as KAA Gent or AA Gent). The 1970–71 season was the start of a bad decade for Ghent. They were relegated to the Second Division six games before the season's ending, after the defeat to Club Brugge. In 1974, they even relegated to the Third Division. Ghent had ended last and couldn't assure its promotion to the Second Division in the final round. After one season, they would return to the Second Division and remained there until 1980, when the team returned to the First Division. The 1980s would become a much better period for the team. In 1984 they won the Belgian Cup again, and during that period the team played in European competitions four times. In 1986–87, Ghent reached the Third round in the UEFA Cup. In 1988 the team fell back to the Second Division for a short while, but thanks to the promotion play-offs, they were able to return to First Division after one season. A crucial role was played by a member of the Board of Directors, Marc Mortier, who consulted the Prime Minister of Belgium, Wilfried Martens, in order to establish an organisation named Foot Invest, to get the team financially back on track. Marc Mortier gathered more than 50 million Belgian francs (1.25 million euros) in sponsoring in a couple of months and introduced VDK Spaarbank as the main sponsor of the team.