Breyers is a brand of ice cream started in 1866 by William A. Breyer in Philadelphia, Pennsylvania. History In 1866, William A. Breyer began to produce and sell iced cream in Philadelphia, Pennsylvania, first from his home, and later via horse and wagon on the streets. Breyer's son Henry incorporated the business in 1908. The formerly independent Breyer Ice Cream Company was sold to the National Dairy Products Corporation/Sealtest in 1926. National Dairy then changed its name to Kraftco in 1968, and Kraft by 1975. Kraft sold its ice cream brands to Unilever in 1993, while retaining the rights to the name for yogurt products. Ice cream Prior to 2006, Breyers was known for producing ice cream with a small number of all-natural ingredients. In recent years, as part of cost-cutting measures since their move from Green Bay, Wisconsin, to Unilever's U.S. headquarters in Englewood Cliffs, New Jersey, Unilever has reformulated many of its flavors with nontraditional, additive ingredients, significantly changing the taste and texture of their desserts as a result. Following similar practices by several of their competitors, and to the consternation of many former customers, Breyers' list of ingredients has expanded to include thickeners, low-cost sweeteners, food coloring and low-cost additives — including natural additives such as tara gum and carob bean gum; artificial additives such as maltodextrin and propylene glycol; and common artificially separated and extracted ingredients such as corn syrup, whey, and others. An ingredient list for Breyers Frozen Dairy Dessert may now include up to forty ingredients: One result of these cost-cutting practices has been that many (but not all) of Breyers' products no longer contain enough milk and cream to meet labeling requirements for ice cream, and are now labeled "Frozen Dairy Dessert" in the United States and "Frozen Dessert" in Canada. For several decades over 30% of Breyers products, including most of its products sold in the Northeastern U.S., were produced in a large plant outside Boston, in Framingham, Massachusetts. As part of cost-cutting by Unilever, the plant was closed in March 2011. Marketing In the 1980s, when Breyers produced all-natural ice cream, the company ran a television advertisement in North America featuring a child who attempted to read an ingredients list from another ice cream brand and experienced extreme difficulty pronouncing several listed artificial additives. The child then turned to the Breyers package and easily read the names of ingredients like milk,