Koninklijke Atletiek Associatie Gent (, English: Royal Athletic Association Ghent), often simply known as Ghent or by their nickname (), is a Belgian sports club, based in the city of Ghent, East Flanders. Their football team is the best known section within the club and has been playing in the Belgian First Division A since the 1989–90 season. They won the national league once, in 2014–15, in addition to four Belgian Cup victories. Ghent played their home matches in the Jules Ottenstadion in Gentbrugge from 1920 until 2013, when they moved to the Ghelamco Arena. Their team colours are blue and white. The principal sponsor is the financial institution VDK bank. The field hockey and track and field divisions were founded in 1864, making it one of the oldest sports clubs in Belgium. The club was then known under its French name La Gantoise (and it is still referred to as such in the French-speaking part of Belgium). They changed their name to the current Dutch version in 1971. The football division opened in 1900. The nickname of the club is , a term coined after a visit of the original Buffalo Bill and his Wild West circus to the city in the early 20th century. Gent enjoyed its first spell at the highest level in Belgian football between 1913–14 and 1928–29, and a second one from 1936–37 to 1966–67. In the 1970s and 1980s, the club had several promotions and relegations between the first and second divisions, before returning to the highest level in 1989. The club reached the quarter-finals of the 1991–92 UEFA Cup, which is their best achievement ever in European competitions. Aside from football, Gent also have other sports sections in track and field and field hockey. History In 1864, an association called the 'Société Gymnastique la Gantoise', which was tasked with promoting gymnastics, was founded. Some branches quickly became independent and in 1891 the team merged with the Association Athlétique, which was in itself a merger of younger teams, such as Racing Club, Running Club and Red Star. The new merger team was called Association Athlétique La Gantoise, and aside from gymnastics, the activities were broadened to athletics, boxing, cricket, cycling, fencing, hockey, swimming and tennis. In this context, the athletics team KAA Gent was founded. In the last decade of the 19th century, organized football was introduced in Ghent. Different small teams were founded