and whole Tahitian vanilla. The company relocated to a new facility at a historic factory complex in Berkeley, California, within four years. The company selected its cacao beans from specific growers around the world and then performed every step to transform those beans into chocolate bars itself: from roasting, to conching, to tempering and molding. Scharffen Berger was the first American chocolate maker to prominently feature a chocolate bar's cacao content on the label, the higher the number the darker and more bitter the chocolate bar. Cacao content on labels is now common in the industry. On 25 July 2005, Scharffen Berger announced that it was being bought by The Hershey Company On 2005 August 15, Hershey announced the completion of the acquisition. Hershey purchased Scharffen Berger for about two times the company's annual revenue, which was approximately $10 million a year at the time of the 2005 acquisition. The same year Hershey also bought another San Francisco company, Joseph Schmidt Confections, and combined the two smaller companies into a wholly owned subsidiary, Artisan Confections Company. Hershey subsequently began manufacturing the Scharffen Berger and Joseph Schmidt products in a factory in Robinson, Illinois. In early 2009 Hershey announced plans to close both Bay Area factories, lay off approximately 150 local employees, and transfer remaining production to Illinois. Scharffen Berger founder Robert Steinberg died on 17 September 2008, in San Francisco, California. In June 2021, Scharffen Berger became a privately held company again after a divestiture by The Hershey Company. After more than 15 years of joint operations, in 2020 Hershey divested some of its business, including Dagoba chocolate brand, Krave Pure Foods and Scharffen Berger itself to focus on the salty snacks and nutrition bars market. Child labor and fair trade Hershey has been criticized for not having programs to ensure sustainable and ethical cocoa purchase, lagging behind its competitors in addressing child labor in its cocoa supply and other fair trade issues. "The Raise the Bar, Hershey! Campaign" was launched in September 2010 by Global Exchange, Green America, the Oasis Trust, and the International Labor Rights Forum. The purpose of the Raise the Bar Campaign is to pressure Hershey to commit "to take immediate action to eliminate forced and child labor … from Hershey's cocoa supply"; "to sourcing 100% Fair Trade Certified cocoa beans by 2012 for at least one of its top five selling chocolate bars … making