Harold Sidney Harmsworth, 1st Viscount Rothermere, (26 April 1868 – 26 November 1940) was a leading British newspaper proprietor who owned Associated Newspapers Ltd. He is best known, like his brother Alfred Harmsworth, later Viscount Northcliffe, for the development of the Daily Mail and the Daily Mirror. Rothermere was a pioneer of popular tabloid journalism. Two of Rothermere's three sons were killed in action during the First World War and in the 1930s, he advocated instead peaceful relations between Germany and the United Kingdom, and used his media influence to that end. His open support for fascism and praise for Nazism and the British Union of Fascists contributed to the popularity of those views in the 1930s. That ambition, for which Rothermere became best known, was not successful, and he died in Bermuda early in the war. Background Harmsworth was the second son of Alfred and Geraldine Mary Harmsworth. His thirteen siblings included Alfred Harmsworth, 1st Viscount Northcliffe, Cecil Harmsworth, 1st Baron Harmsworth, Sir Leicester Harmsworth, 1st Baronet, and Sir Hildebrand Harmsworth, 1st Baronet. Harmsworth was educated at St Marylebone Grammar School, which he left to become a clerk for the Board of Trade. In 1888 he joined his elder brother Alfred's newspaper company, and in 1894 he and his brother purchased the Evening News for £25,000. Entry into Fleet Street In 1896 Harmsworth and his brother Alfred together founded the Daily Mail, and subsequently also launched the Daily Mirror. In 1910 Harmsworth bought the Glasgow Record and Mail, and in 1915 the Sunday Pictorial. By 1921 he was owner of the Daily Mirror, Sunday Pictorial, Glasgow Daily Record, Evening News, and Sunday Mail, and shared ownership of the company Associated Newspapers with his brother Alfred, who had been made Viscount Northcliffe in 1918. His greatest success came with the Daily Mirror, which had a circulation of three million by 1922. Grand Falls, Newfoundland In 1904, on behalf of his elder brother Alfred, Harmsworth and Mayson Beeton, son of Isabella Beeton, the famed author of Mrs Beeton's Book of Household Management, travelled to Newfoundland to search for a supply of timber and to look for a site to build and operate a pulp and paper mill. While searching along the Exploits River they came across Grand Falls, named by John Cartwright in 1768. After the two British men purchased the land, they had a company town built to support the