purchase by News Corporation was finalized on January 22, 1997, folding New World's ten Fox affiliates into the former's Fox Television Stations subsidiary and making all twelve stations affected by the 1994 agreement owned-and-operated stations of the network. (The New World Communications name continues in use as a licensing purpose corporation—as "New World Communications of [state/city], Inc." or "NW Communications of [state/city], Inc."—for WITI and its sister stations under Fox ownership, extending, from 2009 to 2011, to the former New World stations that Fox sold to Local TV in 2007.) The transaction also made WITI the first Milwaukee television station to serve as an owned-and-operated station of a major network since CBS owned WOKY-TV/WXIX (now WVTV) from 1954 to 1959. On January 26, coinciding with Fox's telecast of Super Bowl XXXI (Fox's first Super Bowl telecast, in which the Packers defeated the New England Patriots), WITI-TV changed its branding from the "Fox is Six/Six is News" moniker to simply "Fox Six" (with its newscasts concurrently rebranding as Fox Six News), using a logo that matched the design language of the logo for the NFL on Fox, with "SIX" in place of "NFL". Subsequently, in April 1998, WITI simplified its branding to "Fox 6", (Coinciding with this, the station introduced the "Milwaukee's Newscenter" set that would remain in use until 2011, along with a "Weather Deck" located outside of Brown Deer Road studio facility that was used as an outdoor setting for forecast segments.) Local TV and Tribune ownership On December 22, 2007, Fox sold WITI and seven other owned-and-operated stations – WJW, WBRC, WGHP, WDAF-TV, KTVI in St. Louis, KDVR in Denver and KSTU in Salt Lake City – to Local TV LLC (a broadcast holding company operated by private equity firm Oak Hill Capital Partners that was formed on May 7 of that year to assume ownership of the broadcasting division of The New York Times Company) for $1.1 billion; the sale was finalized on July 14, 2008. Through a management company formed between Local TV and the Chicago-based Tribune Company formed the day prior to the Fox station purchase (December 21) to handle the operation of its existing broadcast television properties and the Local TV stations as well as provide web hosting, technical and engineering services to stations run by the latter group, WITI began sharing newsgathering resources between WITI and Tribune's television flagship WGN-TV in the adjacent