Busta Rhymes, Jodie Kidd and Pharrell Williams were among the celebrities invited, of whom some performed. There were also two television adverts that aired after release. Also, in an attempt to promote the console, Gizmondo's executive Stefan Eriksson took part in the 24 Hours of Le Mans race of 2005 in a Gizmondo-sponsored Ferrari 360 Modena GTC. The Gizmondo's problems were compounded by the involvement of Eriksson in Swedish organized crime, and later for crashing a Ferrari Enzo in Malibu, California, which was apparently owned by the Royal Bank of Scotland. He pleaded guilty to numerous criminal charges which led him to 2 years in jail. In 2007, GameTrailers named it "the worst console of all time." Widescreen Gizmondo Tiger Telematics announced a new Gizmondo model for release in Q2 2006. It was intended to have a larger, 4" widescreen screen and upgrades like Wi-Fi, TV-out support, an improved 480 × 272 pixel resolution, a 2-megapixel camera, and a 500 MHz processor. It also included tri-band GSM technology, effectively making it a mobile phone too. It also featured new icons on the buttons. The widescreen Gizmondo was announced just a few weeks before the U.S. launch of the Gizmondo, possibly prompting some potential customers to not buy the Gizmondo, and instead wait for the improved model, in an example of the Osborne effect. Tiger Telematics promised to show the device at CES 2006 in January; however, it never appeared there. Shortly thereafter Tiger went bankrupt, and thus the new Gizmondo was never released. Release United Kingdom Gizmondo was released in the United Kingdom on 19 March 2005, priced at £229. The Gizmondo was available from the Gizmondo flagship store on London's Regent Street, via Gizmondo's online shop, and other high-street and online retailers such as Argos, Dixons, Currys, John Lewis, although it was never clear how many units were actually introduced into those retail channels. The SMS service of the Gizmondo enabled people to send messages by pre-pay Vodafone accounts bundled in with the device. The Gizmondo sold 1000 units within an hour of launch. In April, a month after the initial release, a variant of the console with GPS-assisted "Smart Adds" advertising enabled was released with an RRP of £129. Sweden Gizmondo was launched in Sweden in the late Summer of 2005, with both "Smart Adds" and normal units available. Rather than opening flagship stores, the manufacturer relied on