central theme of the campaign concerns ending hunger, with four strands aimed at tackling the root causes: the need for wealthy nations to keep their promises on aid. the need to combat tax avoidance. the need to combat land grabs the need for greater transparency from governments and large corporations, concerning their actions that impact on hunger. The launch of the campaign was welcomed by Britain's prime minister David Cameron, and supported by international figures such as Bill Gates and Archbishop Desmond Tutu. On June 8, the IF campaign mobilized about 45,000 people to demonstrate in Hyde Park, while a hunger summit underway elsewhere in London saw £2.7 billion in new commitments made to tackle hunger. Speaking on the eve of the June 2013 G8 summit at Lough Erne, the Archbishop of York delivered a message on behalf of the IF campaign, calling on world leaders to take substantive action to relieve hunger, saying it is a scandal that malnutrition is allowed to lead to the death of a child every ten seconds. The IF campaign coalition commissioned an external evaluation of the campaign. The evaluation report assesses progress against objectives and captures learnings for future work. Events Make Poverty History set out a timescale revolving around the 31st G8 summit in Gleneagles, Scotland on July 6, 2005. The campaign was given a high-profile launch on British television on New Year's Day 2005 in a special edition of The Vicar of Dibley, written by Richard Curtis, who pledged support for the campaign during 2005. The same issues were highlighted in Curtis' television drama The Girl in the Café, in an episode broadcast on June 25 on the BBC One channel in the UK on the HBO channel in the U.S. and on ABC TV in Australia. Britain assumed presidency of the G8 on January 1, 2005, and hosted the summit with poverty in Africa being, at least nominally, a major topic for discussion. The Commission for Africa, launched by Tony Blair in February 2004, aimed to help create a strong and prosperous Africa. Their report, published in March 2005, was a focal point for the British presidency of the G8. In the second half of 2005, Britain held the EU presidency. July 1, 2005, was the first international "White Band Day", a worldwide day of action. July 2 – Over 225,000 protesters demonstrated in Edinburgh to promote the campaign's demands.