established retailers such as Webhallen. "Smart Adds" were never enabled for the Swedish market, even though the technology "was there". United States In the United States, the Gizmondo launched on October 22, 2005. Retail price was $400 for a unit without "Smart Ads", or $229 for a "Smart Ads" enabled device. It was available only at kiosks located in shopping malls throughout the U.S. (operated by National Kiosk, LLC, located in the western corner of North Carolina). Only 8 of the planned 14 games were ever released in the U.S., along with no CoPilot GPS software, though the software was sold on the British site for a week or two. There was little to no advertising, and some of their advertising was even put in magazines of Nintendo Power (Nintendo's official magazine). Plans to distribute the handheld through other retailers never materialized. Games The Gizmondo launched in the United Kingdom with only one game, Trailblazer. The console launched in the United States with a line-up of eight titles, including Trailblazer. In addition to these eight, six others were released in Europe only. A further 30 titles were known to have been in development for the system, but all were canceled before their release due to Tiger Telematics' bankruptcy. Also all games released in North America were effectively launch titles. Certain games were claimed to be capable of using "augmented reality", most notably the unreleased game Colors. It was intended to be the first GPS video game, with the ability to track a user's real world movements in real time. Additionally several games including Motocross 2005, Hockey Rage 2005, and Sticky Balls had bluetooth multiplayer features. The accessibility to purchase Gizmondo games was limited. In the United States, games were only available through a small numbers of kiosks located in shopping malls across the country. After Tiger Telematic's bankruptcy, the Gizmondo and its games were left without any proper marketing or distribution. Fan site Gizmondo Central reviewed all games, and Trailblazer and SSX 3 had the best score. Sticky Balls and FIFA Football 2005 were second-best. Smart Adds The "Smart Adds" system was intended as a way for advertisers to subsidize part of the cost of the unit. The apparent misspelling of the name was intentional and a trademark and company name were registered in the UK as "Smart Adds", though even Tiger Telematics occasionally slipped up and referred to it