WCGV-TV (channel 24) was a television station in Milwaukee, Wisconsin, United States, which operated from 1980 to 2018. In its latter years, it was owned by Sinclair Broadcast Group as an affiliate of MyNetworkTV; it had common ownership with CW affiliate WVTV (channel 18). WCGV-TV's operations were last housed at WVTV's studio facilities on Milwaukee's northwest side; the station's transmitter was located on the Milwaukee PBS tower on North Humboldt Boulevard in Milwaukee's Estabrook Park neighborhood. Established in 1980 as an independent station with part-time subscription television operation, WCGV-TV served as the first Fox affiliate for Milwaukee from 1987 to 1994. It then affiliated with UPN after it lost the Fox affiliation in a national realignment. After UPN was merged into The CW in 2006, it was aligned with MyNetworkTV. On January 8, 2018, WCGV-TV's broadcast license was surrendered after Sinclair sold the station's spectrum in the 2016 Federal Communications Commission (FCC) incentive auction. At that time, the station's programming continued as subchannels of WVTV, continuing to use virtual channel 24. What was WCGV-TV's primary subchannel continues under the WVTV license as "My 24". History Establishment WCGV-TV first signed on the air on March 24, 1980, under the ownership of B&F Broadcasting from the former North 27th Street facilities of then-CBS affiliate WITI (channel 6), which had moved to a new facility in Brown Deer two years earlier in 1978. At the time, it operated as an independent station and ran religious programs, older movies, cartoons and drama series during the day, along with select CBS and NBC programs that WITI and WTMJ-TV (channel 4) declined to air (such as the 1983 Match Game-Hollywood Squares Hour and CBS Late Night). It also produced a two-hour local afternoon talk program called Tempo 24, which aired from 1980 to 1981. At night, the station ran programming from subscription television service SelecTV, which required a decoder box and a monthly subscription to view; SelecTV ran mostly first-run feature films, although Friday nights/early Saturday mornings outside of FCC-designated safe harbor hours consisted of adult programming from The Playboy Channel. WCGV dropped SelecTV in 1984 once Warner Cable launched its Milwaukee area operations and brought traditional premium cable networks (such as HBO and Showtime) to the area. It gradually became a more serious ratings contender against Milwaukee's leading independent, future sister station WVTV (channel 18). The station was branded simply as "TV-24". By then, the