Billing block The "billing block" is the "list of names that adorn the bottom portion of the official poster (or 'one sheet', as it is called in the movie industry) of the movie". In the layout of film posters and other film advertising copy, the billing block is usually set in a highly condensed typeface (one in which the height of characters is several times the width). By convention, the point size of the billing block is 15 to 35 percent of the average height of each letter in the title logo. Typefaces used include Univers 39, Univers 49, and Bee. Inclusion in the credits and the billing block is generally a matter of detailed contracts between Hollywood labor unions representing creative talent and the producer or film distributor. The labor union contracts specify minimum requirements for presenting actors, writers and directors. But star talent is free to individually negotiate larger name presentations, such as when a star actor or director has his or her name above a movie's title. The union contracts also cover billing blocks in trailers, outdoor billboards, TV commercials, newspaper advertising and online advertising. Using a condensed typeface allows the heights of the characters to meet contractual constraints while still allowing enough horizontal space to include all the required text. See also Acknowledgment (creative arts) Alan Smithee, pseudonym used by directors who do not want their name associated with the final project. Closing credits Credit (creative arts) Opening credits Possessory credit Title sequence WGA screenwriting credit system References Specific references: General references: Film and video terminology Stage terminology Television terminology Film advertising material