Hitch (stylized as HITCH) is a 2005 American romantic comedy film directed by Andy Tennant and starring Will Smith in the title role, along with Eva Mendes, Kevin James, and Amber Valletta. The film, which was written by Kevin Bisch, features Smith as Alex "Hitch" Hitchens, a professional "date doctor" who makes a living teaching men how to woo women. Unfortunately, while helping his latest client woo the woman of his dreams, he finds out that his game doesn't quite work on the gossip columnist with whom he's smitten. Columbia Pictures released Hitch on February 11, 2005, and was a box office hit, grossing $371.6 million worldwide. Plot Alex "Hitch" Hitchens (Will Smith) is a professional "date doctor" who coaches other men in the art of wooing women, with the main focus of having genuine long-term relationships. He is very successful at what he does. While coaching one of his clients, Albert Brennaman (Kevin James)—who is smitten with a client of his investment firm, celebrity Allegra Cole (Amber Valletta)—Hitch finds himself falling for Sara Melas (Eva Mendes), a gossip columnist and cynical workaholic. While Albert and Allegra's relationship progresses, Hitch has difficulty connecting with Sara, none of his romantic methods work on her. Throughout the entire process, he keeps his career secret, claiming to be a generic "consultant". Hitch meets with Vance Munson (Jeffrey Donovan), a shallow misogynist attempting to get Hitch to help him land a one-night stand with Casey Sedgewick (Julie Ann Emery), Sara's coworker and best friend. Although Hitch refuses to help, Vance smugly misleads her into believing that he has used Hitch's services. After finding out Hitch's true identity, Sara publishes an exposé, causing Albert to vandalize a newsstand in rage and get arrested, Allegra breaking up with Albert, and Hitch's reputation to suffer. At a speed dating event that Hitch sneaks into, Sara and Casey confront him and cite Vance as their source. Hitch explains that not only did he refuse to work with him but also the extent to which women must protect themselves from men like Vance unintentionally makes establishing genuine relationships with good men difficult enough to create a demand for Hitch's services. After receiving some criticism from Albert about treating love as a job instead of an actually legitimate feeling, Hitch then tries to salvage Albert and Allegra's relationship by confronting her. When she mentions how Albert's quirks won her over,