main doubleheader game with Jack Buck and Eddie LeBaron working the first half and Jack Drees and LeBaron calling the second half. The first AFL-NFL World Championship Game was played on January 15, 1967. Because CBS held the rights to nationally televise NFL games and NBC had the rights to broadcast AFL games, it was decided by the newly merged league to have both of them cover that first game. Ray Scott, Jack Whitaker, Frank Gifford and Pat Summerall called the game for CBS. 39.9 million viewers would watch Bart Starr's performance in the game that earned him the MVP trophy. NBC did have some problems. The network did not return from a commercial break during halftime in time for the start of the second half; therefore, the first kickoff was stopped by the game's officials and was redone once NBC was back on the air. NBC was also forced to broadcast the game over CBS' feed and cameras (CBS received prerogative to use its feed and camera angles since the Los Angeles Memorial Coliseum was home to the NFL's Rams). In other words, NBC's crew had little to no control over how the game was shot. The next three AFL-NFL World Championship Games, later renamed the Super Bowl, were then divided by the two networks: CBS televised Super Bowls II and IV while NBC covered Super Bowl III. The Ice Bowl The 1967 NFL Championship Game between the Green Bay Packers and Dallas Cowboys featured play-by-play being done by Ray Scott for the first half and Jack Buck for the second half, while Frank Gifford handled the color commentary for the entire game. Pat Summerall and Tom Brookshier served as sideline reporters. Gifford and Summerall were intimately aware of the personality differences that existed between Dallas head coach Tom Landry and Green Bay head coach Vince Lombardi because they had both played on the New York Giants during Landry's and Lombardi's tenure at the Giants. Over 30 million people would tune in to watch the game. On third-and-goal at the Dallas two-foot line with 16 seconds remaining, Green Bay quarterback Bart Starr went to the sidelines to confer with Lombardi. Starr had asked right guard Jerry Kramer whether he could get enough traction on the icy turf for a wedge play, and Kramer responded with an unequivocal yes. Summerall told the rest of CBS crew to get ready for