Ariel is a European brand of laundry detergent developed by P&G European Technology Centre in Belgium and is an early example of pan-European consumer product branding. It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational Procter & Gamble and has grown to become one of the most recognised laundry brands in many markets around the world. References External links Official UK Website Official German Website Products introduced in 1967 Cleaning product brands Laundry detergents Procter & Gamble brands Consumer goods British brands