famous speech that accused Rothermere and Beaverbrook of attempting to hijack the Conservative Party as he declared: "We are told that unless we make peace with these noblemen, candidates are to be run all over the country. The Lloyd George candidates at the last election smelt; these will stink. The challenge has been issued...I accept, just as I accepted the challenge of the TUC". To apply further pressure, Rothermere and his ally Lord Beaverbrook founded a new party, the United Empire Party. Rothermere had criticised Baldwin as a "semi-socialist" and "intoxicated with excitement" founded the United Empire Party in February 1930. Both Rothermere and Beaverbrook threw the full support of their newspapers behind the United Empire Party in an attempt to wreck the Conservative party with the aim of bringing down Baldwin. As both their newspapers were mostly read by Conservative voters, the attacks on Baldwin's had considerable effect, all the so as many Tory voters were deeply dissatisfied with Baldwin's leadership. The intention of the two "press lords" was to have the United Empire Party split the right-wing vote to such an extent that it would be impossible for the Tories to ever win an election again, and in this way impose such pressure as to force Baldwin's resignation or have him deposed by the MPs. After Baldwin was deposed, Beaverbrook and Rothermere intended to impose a puppet leader upon the Conservative Party who would serve their interests, an aspiration which generated much opposition within the Conservative ranks. In a speech at Caxton Hall in June 1930, Baldiwn read out the letter from Rothermere demanding the right to veto members of a potential Conservative cabinet and commented that: "There is nothing more curious in modern evolution than the effect of an enormous fortune rapidly made and the control of newspapers of your own...It goes to your head like wine, and you'll find in all these cases attempts have been made outside the province of journalism to dictate, to dominate, to blackmail...A more preposterous and insolent demand has never been made on the leader of any political party. I repudiate it with contempt and I will fight that attempt at domination to the end". Baldwin won the support of the Conservative MPs, but only with 150 MPs voting for him and 80 against. The MacDonald government brought forward a conference known as the Round Table, which for the first time