Their opponent was the Conservative Party politician and leader Stanley Baldwin. Rothemere was outraged by Baldwin's centre-right style of Conservatism and his decision to respond to almost universal suffrage by expanding the appeal of the Conservative Party. Far from seeing giving women the right to vote as the disaster Rothermere believed that it was, Baldwin set out to appeal to female voters, a tactic that was politically successful, but led Rothermere to accuse Baldwin of "feminising" the Conservative Party. The Conservative Party had been characterised by an aggressively macho style up to 1918, and Baldwin quite consciously toned down the machismo during his time as a Conservative leader to appeal to women voters, a strategy that Rothermere was vehemently opposed to. Likewise, Baldwin championed "one-nation" conservatism to appeal to the working class, which Rothermere was opposed to. Both Beaverbrook and Rothermere did not engage in objective journalism, and used their newspapers as platforms for promoting their own right-wing views. Journalists at both the Beaverbrook and Rothermere newspapers were expected to write about the news in a way that promoted the views of their proprietors. However, Beaverbrook was to a certain extent prepared to allow some dissent in his newspapers, at least in part because he wanted to keep the best reporters working for him. Rothermere had a more dictatorial approach, and expected his journalists to always slant their coverage of the news in a way that promoted his views and sacked any reporter who tried to do otherwise. The British journalist John Simpson wrote the words that the journalists of The Daily Mail used were their own, but the views expressed were always Rothermere's. Brooks wrote about Rothermere's leadership: "I found R. [Rothermere] more sane and likable than ever I had anticipated. But the fact remains that a dictator of this kind, on whose whim thousands of men depend for their livelihoods, a great business is conducted like a Byzantium court and not an enterprise nominally for the honest dissemination of news and views. There are too many sycophants, the tendency is to staff the place with ignorant men who will not challenge a line of policy by their knowledge or principles-the whole community degenerates into a funk-ridden community of time-servers". Rothermere used the Daily Mail to take a hawkish line with regard to the May Thirtieth Movement, which was presented in the context of Anglo-Soviet rivalry. In its reporting