Black and White Cabs to acquire services from Cabcharge Australia Ltd (an unrelated third party online payment transaction business). B&W Cabs recognised that it had violated antitrust law and that the proposed relief was appropriate. Held: Black and white Cabs was held guilty, as they engaged in third line exclusive exclusive dealing under the Australian law s 47(6) prohibited by s 47(1) by supplying their services under the conception that the taxi-cab network has to acquire services from Cabcharge Australia Ltd , a third part unrelated business in order to have access to Black and White Cab's services. Penalties and Remedies Restraining B&W Cabs from providing or promising to provide, taxi booking, dispatch or other services to authorised taxi service operators, so that other products and/or services, including digital payment services, are acquired by licensed taxi service operators from any third party not associated to B&W Cabs, including Cabcharge, for a five year term.The condition of the penalty were as follows: that B&W Cabs create, retain and implement Trade Practices Enforcement and Education / Training Program for a three-year duration that B&W Cabs issue letters to all licensed taxi service operators who have purchased such services from B&W Cabs B&W Cabs pay a $110,000 cash penalty. To be billed in instalments. B&W Cabs spend $10,000 towards ACCC expenditures. Examples of Third Line Forcing Tied petrol stations that only deal with one petroleum supplier or seller. Public houses tied to breweries. Franchisees forced to buy product from a host company instead of a local provider. seller agreeing to sell only to certain buyer market segmentation approach Full line Forcing Full line Forcing is also known as exclusive purchasing as it limited the buyer to only purchasing and stocking the product of one supplier also regarded to as single branding. A business is said to have engaged in Full line forcing, if it imposes the following conditions on the buyer: to not purchase products from a competitor; or to not resupply products purchased from a competitor; or to not resupply its product to a particular place. Full line forcing breaches the law if it is proven to have a substantially lessening effect on competition in the industry. This is identified by the substantial lessening competition test. Case illustrating Full Line Forcing Trade Practices Commission v. Massey Ferguson (Australia) Ltd. (1983) Facts The respondent agreed to supply agricultural farm machinery sold under the