a former Fox or first-tier independent station (or former Big Three affiliate for that matter), ratings for CBS programming in these markets declined significantly. In Milwaukee, for instance, WITI (channel 6)'s switch from CBS to Fox resulted in several of CBS' remaining sports properties, most notably the Daytona 500, not being available to cable subscribers for much of 1995 until Weigel Broadcasting signed carriage agreements with providers to add new CBS station WDJT-TV (channel 58).The vast resources of Fox founder Rupert Murdoch allowed that network to grow quickly, primarily to the detriment of CBS. The loss of the NFL came in part because CBS Sports suddenly went into cost-cutting mode in the wake of its money-bleeding, $1 billion deal with Major League Baseball (1990–1993). The network had already developed a stodgy and overly budgeted image under Laurence Tisch, who had become chief executive officer of CBS in 1985. Tisch was already notorious for having made deep cuts at the network's news division and for selling off major portions of the company (such as the 1988 sale of its Columbia Records division to Sony). When CBS lost the NFL to Fox, the "Tiffany Network" struggled to compete in the ratings with a slate of programming whose audiences skewed older than programs broadcast by the other networks, even though the network still finished ahead of Fox, whose programming at the time of the NFL deal was almost exclusively limited to primetime and children's programming. One of the few bright spots in terms of ratings and audience demographics for CBS in the Tisch era, the Late Show with David Letterman (which often dominated The Tonight Show with Jay Leno in its first two years) saw its ratings decline in large part due to the affiliation switches, at times even finishing third behind Nightline on ABC. CBS televised its last game as the rights holder of the NFC package on January 23, 1994, when the Dallas Cowboys defeated the San Francisco 49ers in the 1993 NFC Championship Game, 38–21. After NFL Today hosts Greg Gumbel and Terry Bradshaw signed off for one last time, CBS aired a photo montage of their most memorable moments during their 38 years of covering the NFL. The montage itself was set to the instrumental tune "After the Sunrise" by Yanni. Attempts at replacement programming CBS made a bid on National Hockey League (NHL) rights in the wake of