A festival marketplace is a European-style shopping market in the United States. It is an effort to revitalize downtown areas in major US cities begun in the late 20th century. Festival marketplaces were a leading downtown revitalization strategy in American cities during the 1970s and 1980s. The guiding principles are a mix of local tenants instead of regional or national chain stores, design of shop stalls and common areas to energize the space, and uncomplicated architectural ornament in order to highlight the goods. List of festival marketplaces Aloha Tower Marketplace — Honolulu, Hawaii Arizona Center — Phoenix, Arizona Bandana Square — Saint Paul, Minnesota Bayside Marketplace — Miami, Florida Cambridgeside Galleria — Cambridge, Massachusetts Canalside — Buffalo, New York Catfish Town — Baton Rouge, Louisiana The Continent — Columbus, Ohio Cray Plaza — Saint Paul, Minnesota Faneuil Hall — Boston, Massachusetts Festival Market — Lexington, Kentucky Ghirardelli Square — San Francisco, California Harborplace — Baltimore, Maryland Harbour Island - Tampa, Florida Jack London Square — Oakland, California Jackson Brewery — New Orleans, Louisiana Jacksonville Landing — Jacksonville, Florida Navy Pier — Chicago, Illinois Old Post Office Pavilion — Washington, D.C. Pier 39 — San Francisco, California Portside Festival Marketplace — Toledo, Ohio Riverwalk — New Orleans, Louisiana Sixth Street Festival Marketplace — Richmond, Virginia South Street Seaport — New York City, New York Saint Anthony Main — Minneapolis, Minnesota St. Louis Union Station — St. Louis, Missouri Station Square — Pittsburgh, Pennsylvania Tower City Center — Cleveland, Ohio Trolley Square — Salt Lake City, Utah Underground Atlanta — Atlanta, Georgia Union Station — Indianapolis, Indiana Union Station — Washington, D.C. Water Street Pavilion — Flint, Michigan Waterside — Norfolk, Virginia West End Marketplace — Dallas, Texas Westfield Horton Plaza — San Diego, California See also Lifestyle center (retail) References Shopping malls by type New Urbanism