was released as the second single from the album in June 1987, backed by "Girls". It stalled on the UK Singles Chart, peaking at No. 33. Bowie pre-recorded a performance of the song for the BBC television programme Top of the Pops, although it was not aired at the time, as the single subsequently fell down the charts. Its accompanying music video was directed by Tim Pope and previewed some of the choreography of the upcoming tour. The title track was released as the album's third single in August 1987, with "'87 and Cry" as the B-side. It peaked at No. 34 in the UK and No. 7 in the US. Its accompanying music video was directed by Jean-Baptiste Mondino and was described by Bowie as "experimental". "Shining Star" was one of Bowie's early choices to be a single, but the idea was rejected by EMI. A 12" remix of the song was made available on iTunes when the "Never Let Me Down" EP was released digitally in 2007. EMI briefly considered "Too Dizzy" for release as a fourth single, instead appearing as a promo release in the US. Critical reception Contemporary reviews of the album were mixed. In Trouser Press, Ira Robbins wrote, "although this casual loud-rock outing... seems on first blush to be slapdash and slight, the first side is actually quite good, offering provocative pop-culture lyrics delivered with first-take enthusiasm and carefree backing." The Canadian Press's Tim O'Connor praised Never Let Me Down as an improvement over the "unfocused disaster" Tonight, finding the musical styles "suit[s] him well" and concluded: "It's not so dazzling or powerful an album that it will set any styles, but it's good to hear Bowie kicking out the jams again." In Billboard, Steve Gett hailed the record as "unquestionably" Bowie's finest work up to that point, highlighting "Day-In Day-Out", "Time Will Crawl", the title track and "Shining Star", another reviewer called it "a welcome return to form for the ever-ambitious Bowie", and the magazine's year-retrospective issue called it "arguably the year's most underrated release" and considered the album a "Critic's Choice" for the year. Other reviews were more negative. Chris William of the Los Angeles Times primarily criticised the lack of innovation, finding elements from Bowie's entire career. He further stated that none of the tracks are among Bowie's best—calling "Day-In Day-Out" "the most useless single of Bowie's career"—and ultimately expected more