Is Showing") with little difference in ratings. (By the mid-1980s, NBC's fortunes finally began to turn around, due to changes made by Silverman's replacement, Brandon Tartikoff, and his boss, former producer Grant Tinker; they were responsible for such now-legendary programs as The Cosby Show, Family Ties, Miami Vice, The Golden Girls, and Cheers, among many others.) The "Loud" parody The moves (and failures) of NBC under Fred Silverman’s management generated a feeling of frustration and embarrassment among many of the network’s employees; they were not as proud of the network as the "Proud" campaign suggested, and a few inside staffers composed an alternative jingle to express their disappointment. "We're Loud - Proud as a Peacock" was a radio-style parody of NBC's 1980-1981 "We're Proud" campaign, recorded by the same production studio the network employed for "Proud" and using the same voice cast used for the original "Proud" campaign. "Loud" voiced the disappointment that many of NBC's employees felt under Silverman's leadership. The jingle was widely circulated to network staff and even sent out to local affiliates on cassettes as a joke at Christmastime. The joke ended when Don Imus, then the morning host at WNBC radio in New York City, played the parody on-air. Angered by Imus' move, Silverman ordered a search-and-destroy mission to purge the network of any remaining copies of the parody. However, many copies remained, albeit with poor audio quality and therefore were not fit for broadcast. However, just as how "Proud as a Peacock" was parodied, so was "Our Pride Is Showing". It was spoofed at the beginning of a 1981 episode of Saturday Night Live as "Our Age Is Showing" and the spoof featured an aged and disoriented NBC logo. "Proud as a Peacock" was also parodied at the beginning of a 1979 episode of Saturday Night Live as "Smart as a Peacock", which was meant as a way for SNL staff to ridicule NBC for causing the sketch variety series's disputes and problems during that time. Meaning of the phrase "Proud as a peacock" is a saying that is used to mean a vain or self-centered person. The phrase comes from the plumage of the male peafowl (females are peahens). When a male is courting, he spreads his tail feathers, sometimes five feet in length, out in a fan pattern to attract a female. Thus, someone who is "proud as a peacock" is similarly