by Golden Gate Transit. Daily ridership dropped from 300 in 1978 to 120 in 2012, and down further to 55 in 2014 shortly before the service was discontinued altogether. The Valley of the Moon Commute Club provided bus service to the San Francisco Financial District from the Sonoma Valley, which otherwise does not have direct bus service to San Francisco. It was created in 1973 and operated as part of the Club Bus program until 2011. At its peak, the club had service on five buses. However, the economic downturn and changing travel patterns resulted in substantial service reductions and fare hikes. By late 2010, service had been cut to one round-trip with a monthly subscription fee of $350. In February 2011, with the club on the brink of shutting down, service was transferred to a private tour company. Due to further ridership declines, service was discontinued in May 2014. See also Golden Gate Ferry Marin Transit Van Ness Bus Rapid Transit References External links Transit Bus transportation in California Public transportation in Contra Costa County, California Public transportation in San Francisco Public transportation in Sonoma County, California San Rafael, California Transit agencies in California 1972 establishments in California