already part of the Macy's East division, were converted to the Macy's nameplate. Enchanted Village From the 1940s until 1972—and again in the early 1990s—the Jordan Marsh flagship store in Boston's Downtown Crossing was home to the Enchanted Village, a lavish Christmas display which at its height took over an entire floor of the department store and was also spotlighted in its display windows. The centerpiece of the display, besides Santa, was an eight-set Lionel electric train display. From what started as a marketing gimmick, the Enchanted Village quickly became a legendary Boston tradition and an annual mainstay of the city's holiday season. Macy's discontinued the Enchanted Village in 1998 when it was moved to City Hall Plaza. More recently it has been housed in the Hynes Convention Center. On June 16, 2009, the Enchanted Village, including all props and figures was sold at auction, as the City of Boston could no longer afford to be a major sponsor of the annual event. It was sold to Jordan's Furniture (which is a unit of Warren Buffett's Berkshire Hathaway and had no connection to the former Jordan Marsh), and is on display during the holiday season at the Avon, Massachusetts, location. See also Adriatic Mills, a Worcester, Massachusetts, textile mill owned by Jordan Marsh Jordan Hall, was built with major funding from one of the Jordan family Jordan Marsh Co. v. Commissioner References Further reading Jordan, Marsh Illustrated Catalogue of 1891 (Dover Publications reprint, 1991). Tales of the Observer, by Richard H. Edwards, Jr. (Jordan Marsh Company, 1950). External links Blog about memories of shopping in Boston A Last Look at Boston's Enchanted Village 2005 American companies established in 1841 Defunct department stores based in Massachusetts Companies based in Boston Retail companies disestablished in 1996 Defunct companies based in Massachusetts Macy's, Inc. 1841 establishments in Massachusetts Retail companies established in 1841 American companies disestablished in 1996 Companies that filed for Chapter 11 bankruptcy in 1990