in his documentary series of René Lévesque and Pierre Elliott Trudeau, The Champions, "The old women were proud to be 'Yvettes'. The young women resented being 'Yvettes'. Payette had galvanized them into a fighting force". The first of those rallies happened on March 30 when a group of 1,700 women held the brunch des Yvettes at the Château Frontenac in Quebec City. A major rally occurred at the Montreal Forum on April 7 when 14,000 women denounced the minister's declarations about women and manifested their support for the "No" side. This was the first major rally for the "No" side in the campaign. This would be followed by many more rallies, particularly by women groups. Lise Payette would eventually apologize for her remarks. In 1981, Payette left political life and did not stand for re-election. She became a writer for television with a series of successful soap operas. She founded the television production company Focus, with whom she first conceived the documentary series "Les quatre chevaliers de l'apocalypse" and "Femmes" and other fiction series, as a producer or author. In 2004, Payette began writing columns for the Journal de Montreal. In 2007, she switched to Le Devoir. Payette continued to write for the paper until May 6, 2016, when she signed off with the phrase "Le Devoir ends the chronicle of Lise Payette," without further explanation, although she has since claimed that editor Brian Myles let her go without explanation from one day to the next. In 2007, Payette wrote a song for Celine Dion entitled "Je cherche l'ombre" which is included on Dion's D'Elles album. In 1994, Payette was recognized as "Woman of the Year" by Canadian Women in Communications. Payette was awarded the Florence Bird Award by the International Centre for Human Rights and Development in 1997. She was awarded the Grand Prize of the Academy of Canadian Cinema & Television, September 27, 1998. In 2000, Payette was awarded the gold medal of the Mouvement national des Québécois, September 30, 2000. In 2001, she was made an Officer of the National Order of Quebec. In 2003, she received a lifetime achievement award from the Quebec Business Women's Network.. In June 2009, she received an honorary doctorate from the Faculty of Humanities of the University of Quebec in Montreal. Payette was awarded the Pierre-Vadeboncœur Prize in 2012 and the Guy-Price Mauffette Prize in 2014. Payette died at her home