Doug Dohring is the founder, CEO, and Executive Chairman of Age of Learning, Inc., the edtech company that created and runs ABCmouse.com Early Learning Academy, ReadingIQ, Adventure Academy, and My Math Academy and My Reading Academy for schools and districts. He is also the Chairman of the philanthropic Age of Learning Foundation, a member of the UNESCO Global Education Coalition. Prior to Age of Learning, Dohring founded and served as CEO of Neopets, Inc. The Dohring Company Dohring founded market research firm The Dohring Company in 1986, where he served as Chairman and CEO. Customers for the company's market research services included retail chains including Baskin-Robbins and House of Fabrics, and entertainment firms including Capitol Records, as well as automotive, financial services, and health care companies. Automotive surveys comprised up to 80% of the firm's business in 1995. At that time, the company was ranked 55th on the Advertising Age list of the nation's largest market research firms. It was 92nd on the Los Angeles Business Journal 's 1995 list of fastest growing private companies in Los Angeles County. Neopets Dohring founded Neopets, Inc. after being introduced to the Neopets.com site by a mutual friend upon its December, 1999 launch by two British college students, Adam Powell and Donna Williams. According to BusinessWeek, Dohring bought the site immediately thereafter, with the goal of making it "a safe haven for kids." In April, 2000, he brought in his first advertising partners for a concept that he trademarked as immersive advertising. According to a Harvard Business School case study, Neopets, Inc. had reached profitability four months after launching operations, "largely due to the fact that it spends nothing for customer acquisition, relying strictly on word-of-mouth," and as of July 2001, the site was ranked #4 in "stickiness". Two years after its creation, in December 2001, Neopets had attracted more than 20 million accounts, more than 80% of them under the age of 17. While the " tech bubble" was bursting and large percentages of new websites were folding, Neopets was signing up 50,000 new accounts per day, with members spending an average of four hours or more per month on the site. CNET cited Neopets as "one of the top three gaming sites on the Web, according to Jupiter Media Metrix". Advertising Age listed Dohring and Neopets in their 2001 "Roster of Marketing 100s", noting that in July 2001 the site was