time. The radio navigation equipment on Justice for Hungary, which cost £4,000, were also paid for by Rothermere. At the time, crossing the Atlantic ocean non-stop was highly risky, and the flight attracted much attention. Rothermere purchased estates in Hungary in case Britain fell to a Soviet invasion. There is a memorial to Rothermere in Budapest. Break with Baldwin: The United Empire Party gambit Rothermere was very strongly opposed to the decision of the Baldwin government to lower the age of female voters from 30 to 21 as he used the Daily Mail and his other newspapers to argue that allowing young women the right to vote would swing the 1929 election to the Labour party. Besides for his opposition to female voters in general, Rothermere used the issue as a way to undermine Baldwin's leadership, arguing that by lowering the voting age that had just given Labour victory in the 1929 election. Rothermere's campaign against the "flapper vote" resounded very strongly with much of the Conservative base, and a number of Conservative riding associations passed along messages to the Conservative central office stating their opposition to the lowering the voting age for women. The popular image of "flappers" was as frivolous insipid, sex-obsessed young women who were both silly and selfish. Rpthermere's "stop the flapper vote" campaign of 1927-1929 greatly appealed to the prevailing images of "flappers" as simply not intelligent and responsible enough to be allowed to vote. After the Conservatives lost the 1929 election, Rothermere's feud with Baldwin reached its height. As the Labour Party under Ramsay MacDonald had only won a minority, a general election was expected at any moment. Rothermere demanded that Baldwin submit to him a list of potential cabinet ministers with him having the power of veto in exchange for his support of his newspapers, a demand that Baldwin rejected. One of the major themes of The Daily Mail during Rothermere's proprietorship was support for the continuance of the Raj and much of Rothermere's opposition to Baldwin was based upon the belief that Baldwin was not sufficiently opposed to Indian independence. In November 1929, when MacDonald proposed Dominion status for India, the Daily Mail ran a frontpage article by Churchill condemning the Dominion status for India as the beginning of the end of the British empire. In a leadership vote in early 1930, Baldwin rejected the demands of the media moguls in a