as Smart Ads in their publicity material. A "Smart Adds"-enabled Gizmondo cost less (£129/$229), but would display advertisements on the Gizmondo's screen at random intervals when the user entered the home screen. These advertisements would be downloaded via the device's GPRS data connection, and would be targeted based on data inputted to the device. A maximum of three ads would be shown per day. Some ads would include special offers in the form of vouchers or barcodes, and some would utilize the device's GPS system to direct users to the nearest store carrying the advertised product. However, the "Smart Adds" service was never activated, and users who paid the reduced price for a "Smart Adds"-enabled device did not receive any advertisements through their device. Technical specifications Display: 72 mm (2.8 inch) TFT screen Resolution: 320 × 240 pixels CPU: Samsung ARM9 processor running at 400 MHz Graphics: Nvidia GoForce 3D 4500 Graphics RAM: 1.2 MB 128-bit SRAM Graphics Performance: 1,000,000 polygons per second RAM: 128 MB 16-bit DDR ROM: 64 MB Sound: Built-in speaker Communication: Bluetooth class 2 for multiplayer gaming, GSM tri-band Ports: Stereo headset socket, Mini-USB client, SD flash card reader Power: Removable battery Temperature Range: OS: Windows CE Multimedia: MPEG 4 video playback, ability to play back MP3, WAV and MIDI files via Windows Media Player 9 JPEG camera Removable SIM card GPS tracking application GPRS mapping application GPRS Class 10 SMS MMS receive and send WAP 2.0 Polyphonic ring tones Flight mode Successor Former Gizmondo director Carl Freer announced to a Swedish newspaper in November 2007 his intentions for a new Gizmondo, and said there were already 35 games in place, a manufacturing base in Shenzhen, China, and that he hoped the handheld would retail at US$99. The original planned launch date was May 2008, but this was quickly pushed back to November 2008, along with details of a new company, Media Power, behind the launch, headed by Carl Freer and his Swedish partner Mikael Ljungman, with development apparently proceeding according to the new schedule at least until September. By December 2008, the console had still not appeared, which Freer blamed on the difficult economic conditions. The device was delayed to 2009 as a result. The latest design prototype turned it into a smartphone running both Windows CE or Google Android. However, since then the Media Power website went offline. Co-founder Mikael Ljungman was later arrested,