as India was often called. A recurring memory for the Conservative MPs in such areas was being "hustled by their constituents who read the Rothermere press".. Starting in 1933, Rothermere used his newspapers to produce vivid, dramatic and apocalyptic accounts of strategical bombing, which vastly exaggerated the power of bombing. In November 1933, in an article under his name appeared in The Daily Mail which warned: "If we fail to fill this vital gap in our national defense it is quite possible that many of us will live to see our country confronted at a few hours notice between the acceptance of a humiliating ultimatum and virtual annihilation from the air". Rothermere agreed with Baldwin's famous statement that "the bomber will always get through", arguing there was no way possible to stop bombers once the aircraft had taken off and the only way to avert war was to build a gigantic bombing fleets to deter anyone who might wish to bomb Britain by threatening similar devastation on the nation that might wish to bomb Britain, hence the title of his article "We Need 5,000 Planes". For a time in 1934 the Rothermere papers championed the British Union of Fascists (BUF), and were again the only major papers to do so. On 15 January 1934 the Daily Mail published a Rothermere-written editorial entitled "Hurrah for the Blackshirts", praising Oswald Mosley for his "sound, commonsense, Conservative doctrine". Rothermere's support for the BUF was a gambit to push the Conservative Party further to the right. The Daily Mail'''s coverage of the BUF tended to focus on issues that Rothermore about cared the most such as holding together the British Empire, especially in regard to India. For an example, when William Joyce gave a speech at a BUF rally in Nottingham in 1934, the Daily Mail devoted most of its coverage of the rally to Joyce's condemnation of a recently released White Paper relating to the Government of India act, which proposing giving more power to the Indians, as weakening the Raj. The implication of the article in The Daily Mail was that Conservative voters were switching their loyalty from the Conservative-dominated National Government to the BUF because of the Government of India White Paper. By contrast, Action, the newspaper of the BUF, in its coverage of the same speech by Joyce gave devoted of its attention to his condemnation of democracy and praise