Maxi in the Soulcalibur series and Jann Lee in the Dead or Alive series. Commercials Though Bruce Lee did not appear in commercials during his lifetime, his likeness and image has since appeared in hundreds of commercials around the world. Nokia launched an Internet-based campaign in 2008 with staged "documentary-looking" footage of Bruce Lee playing ping-pong with his nunchaku and also igniting matches as they are thrown toward him. The videos went viral on YouTube, creating confusion as some people believed them to be authentic footage. Merchandise The clothing apparel company Bow & Arrow released the "Gung Fu Scratch" t-shirt, featuring an image of Bruce Lee photoshopped to make it look like he is DJing. The t-shirt has been worn by celebrities such as Justin Bieber, Will Smith, Nas, Snoop Dogg and Ne-Yo. The image became more popular following its appearance in the Marvel Cinematic Universe superhero film Avengers: Age of Ultron (2015), in which Tony Stark (Robert Downey Jr.) wears it. Sales of the t-shirt increased substantially following the film's release. See also Media about Bruce Lee Bruce Lee (comics) Bruce Lee filmography Bruce Lee Library List of awards and honors received by Bruce Lee Jeet Kune Do References External links Bruceploitation by Keith Dixon Brucesploitation @ The Deuce: Grindhouse Cinema Database Clones of Bruce Lee Here Come the Kung Fu Clones by Carl Jones