movement marks). Many web browsers feature a moving image mark in the top right hand corner of the browser screen which is visible when the browser is in the process of resolving a website. Decisions on non-conventional trademarks Owens-Corning Owens-Corning was issued a trademark for the color pink used to color its fiberglass batting insulation product. The decision was based upon the fact that the company had been emphasizing the pink color of its insulation for decades, had licensed use of the Pink Panther cartoon character in its ads, the color was a non-functional aspect of the product (fiberglass is normally tan or yellow), and Owens Corning had spent over US$50 million advertising its insulation product. In re Owens-Corning Fiberglas Corp., 774 F.2d 1116 (Fed. Cir. 1985). Sieckmann In Dr. Ralf Sieckmann vs Deutsches Patent- und Markenamt (case C-273/00), a judgement of the European Court of Justice issued on December 12, 2002, the ECJ held in relation to trademarks in the European Community that: Article 2 of Council Directive 89/104/EEC (of 21 December 1988 to approximate the laws of the Member States relating to trade marks) must be interpreted as meaning that a trade mark may consist of a sign which is not in itself capable of being perceived visually, provided that it can be represented graphically, particularly by means of images, lines or characters, and that the representation is clear, precise, self-contained, easily accessible, intelligible, durable and objective. In respect of an olfactory sign, the requirements of graphic representability are not satisfied by a chemical formula, by a description in written words, by the deposit of an odour sample or by a combination of those elements. See also Intellectual property References External links INTA website on nontraditional trademarks — according to INTA, non-conventional trademarks may be categorised according to appearance, shape, sound, smell, taste and texture Welcome to the non-traditional Trade Mark Archives — the non-traditional trade marks archives of Ralf Sieckmann include a data base of trade marks in the field of sound, smell, taste, texture, motion, holograms worldwide. The 2007 version of the archives is available here Don't steal my smell — global overview of registration of smell or olfactory trademarks The fresh version of Non-Traditional Trade Mark Archives under publications A discussion on shapes as trademarks in India Fresh September 2012 county reports on non-conventional trademarks on www.country-index.com Trademark law