Clipper production came to a halt on February 9, 1942, just as it was hitting its stride and when Clipper styling had spread through the entire Packard model lineup. Style identity A full envelope body with a modern look was a long time coming at Packard. Cadillac was wearing pontoon fenders and flowing lines by 1934, and had adopted all-steel bodies by 1935. In 1936, Lincoln announced the Zephyr, with an all-steel unitbody, and a shape so advanced that derivations of it were still in production twelve years later. Chrysler also tried introducing a streamlined platform which the market didn't respond well to, named the Chrysler Airflow. By comparison, Packard adhered to traditional, crisp, conservative styling. Its main acknowledgment of new-era styling was the skirted fender which appeared in 1933. Packard – like Lincoln and Cadillac – had survived the Depression by building medium-priced cars: the One Twenty, Zephyr, and LaSalle, respectively. But unlike its rivals, Packard styling had remained arch-traditional. Unlike Lincoln, Packard followed the medium-priced One-Twenty with an almost-low-priced car, the Six (later briefly known as the One Ten). Unlike Cadillac, Packard refused to market its cheaper models by a different name and remained wedded to them long after prosperity had returned. By 1941, the year the Clipper debuted, the least expensive Cadillac was priced at $1,445; the lowest priced Packard sold for only $927. Arguably its conservative design philosophy had stood Packard well in the years leading up to the Clipper. The company was able to advertise—and sold quite a few Packards with—styling continuity from year to year. There was a family resemblance between a 1939 and a 1932. In 1939, the comparison of its One Twenty with the LaSalle, the company declared that: "Packard has style identity...Packard styling is consistent...But look at the 1938 LaSalle! About the only similarity is in the name, and who can be sure that a sudden fanciful style change won't make the 1939 a style orphan?" Mercedes-Benz and Rolls-Royce survived for years with very expensive, but dated designs. Packard also survived with limited styling change for at least eight or nine years up through 1940. Packard's hallmarks were good ones: the chiseled frontispiece; the grille recalling classic Greek architecture; the ox-yoke radiator/hood shape harkened back to the Model L of 1904. The cormorant mascot, red hexagon hubs, and arrowhead side-spear, were recognizable and timeless. To create a modern envelope body while