games as an artistic medium. They praised the game for its visuals, sound, and ability to engage the player into the story. They viewed BioShock as a sign of the "coming of age" of video games as an artistic medium. John Lanchester of the London Review of Books recognized BioShock as one of the first video games to break into coverage of mainstream media to be covered as a work of art arising from its narrative aspects, whereas before video games had failed to enter into the "cultural discourse", or otherwise covered due to moral controversies they created. Peter Suderman for Vox in 2016 wrote that BioShock was the first game that demonstrated that video games could be a work of art, particularly highlighting that the game plays on the theme of giving the illusion of individual control. In February 2011, the Smithsonian Institution announced it would hold an exhibit dedicated to the art of video games. Several games were chosen by the Smithsonian's curators; when the public voted for additional games they felt deserved to be included in the exhibition, BioShock was among the winners. The game's plot twist, where the player discovers that the player-character Jack has been coerced into events by the trigger phrase, "Would you kindly...", is considered one of the strongest narrative elements of recent games, in part that it subverted the expectation that the player has control and influence on the game. In homage to BioShock, Black Mirror video game-centric episode "Playtest" includes the phrase. Related media Sequels In response to the game's high sales and critical acclaim, Take-Two Interactive chairman Strauss Zelnick revealed in a post-earnings report call that the company now considered the game part of a franchise. He also speculated that any follow-ups would mimic the release cadence of Grand Theft Auto, with a new release expected every two years. 2K's president Christoph Hartmann stated that BioShock could have five sequels, comparing the franchise to the Star Wars movies. BioShock 2 was announced in 2008, with its development led by 2K Marin. Levine stated that Irrational (then 2K Boston) was not involved in the game's sequel because they wanted to "swing for the fences" and try to come up with something "very, very different", which was later revealed as BioShock Infinite. BioShock 3 was also announced, with its release assumed to likely coincide with the BioShock film. BioShock 2 takes place