It was the beginning of a rebuilding process that would eventually lead to the return of the NFL to the network. The NFL returns Neal Pilson, former president of CBS Sports, said that "Four years later the negative impact was so severe that CBS went to the NFL and said, 'Name your price and we'll pay whatever to get a package' ... We lost affiliates, ratings, the male audience and a lot of sports sponsorships." In November 1996, Sean McManus (son of ABC Sports broadcast legend Jim McKay and protégé of longtime ABC Sports executive Roone Arledge) was named President of CBS Sports, and would lead CBS' efforts in re-acquiring broadcast rights to the NFL. On January 12, 1998, CBS agreed to a contract with the NFL to broadcast American Football Conference games effective with the 1998 season (taking over the rights from NBC), paying $4 billion over eight years ($500 million per season). In the last year NBC had rights to the AFC, the Denver Broncos, an original AFL team, defeated the Green Bay Packers in Super Bowl XXXII, which aired on NBC and ended a 13-year drought against the NFC in the Super Bowl. Around the time CBS took over the rights to the AFC saw the trend of the 1980s and 1990s reverse, in that the AFC became the dominant conference over the NFC (1998 also saw the Broncos win the Super Bowl). The New England Patriots dynasty in the 2000s in the only AFC-only top-ten market also contributed to the ratings surge. In fact, the primary stations for both the Broncos and Patriots are the same – KCNC-TV in Denver, and WBZ-TV in Boston, prior to the two stations switching to CBS in 1995 through the network's affiliation deal with Westinghouse – as when NBC carried the AFC (KUSA and WHDH-TV, which is now an independent station, carried those teams' games from 1995 to 1998). In addition, the current AFC deal also saw CBS indirectly acquire rights to air most games played by the Pittsburgh Steelers, which air locally on KDKA-TV (a longtime CBS affiliate, which became a CBS O&O after parent company Westinghouse Electric Corporation bought CBS in late 1995 and has long been one of CBS's strongest stations) and often get the highest television ratings for an NFL franchise due to the team's rabid fanbase on a national level. Coincidentally, before the AFL–NFL merger