features aimed at rural America, and climbed to a weekly circulation of 100,000 by 1900, following an editorial policy outlined by Lamade during a banquet for Grit'''s employees: While introducing such innovations as national newsboy delivery and direct mail, Lamade expanded his content to combine news, human interest articles, comic strips (sometimes filling ten pages), puzzles and serials in fiction supplements ("Grit Story Section"). Circulation reached 300,000 in 1916. Little League and newsboy salesGrit was a familiar newspaper in small towns across the U.S. for over a century. By the time of its 50th anniversary in 1932, 400,000 people bought the newspaper each week, increasing to 500,000 by 1934. Lamade retired in 1936, and died October 10, 1938. His son, George R. Lamade, became the publisher and editor, with grandson Howard Lamade Jr. serving as Grits production manager. George R. Lamade died by suicide in August 1965. Another son, Howard J. Lamade, was vice president, and also served as a top executive with Little League Baseball, helping to build it into a national institution. The main stadium used for the Little League World Series was built on land donated by the Lamade family, and it is named Howard J. Lamade Stadium in his memory.Grit went to a tabloid format in 1944. During the first three-quarters of the 20th century, Grit was sold across the country by children and teenagers, many recruited by ads in comic books from the 1940s to the 1970s. Approximately 30,000 children collected dimes from more than 700,000 American small town homes during the 1950s when the publication still carried the subtitle, "America's Greatest Family Newspaper." A comical ad in Richie Rich comic books aimed to recruit more young salesmen, suggesting that Richie's father, Richard Rich, got his start as a businessman selling Grit. Content [[File:Grit Building Logo.JPG|thumb|right|Logo on Grit's former headquarters in Williamsport]] By the 1940s, the paper was separated into five different sections "for ease of handling and reading." For instance, the 44-page issue for Sunday, January 1, 1950, was divided as follows: News Section (12 pages) Women's Section (8 pages) Family Section (4 pages) Comic Section (4 pages) Story Section (16 pages) The News Section, displaying a dramatic page-one headline, "Atomic Energy Provides Man Tool of Death or Good Life," followed with a variety of human-interest stories, a coverage of "1949 in Review," a "Stranger Than Fiction" column and a page of international news.