WOXY.com was a modern rock internet radio station based in Oxford, Ohio, and later Austin, Texas. WOXY.com relied mainly on its own website to reach its listeners. WOXY.com programming at one time was also available at lala.com and WVXU HD Radio. Originally transmitted solely from WOXY (FM) at 97.7 FM in Oxford, Ohio, the station went by the 97X moniker as well as the tag line "the future of rock and roll." In 2004, WOXY became one of the first commercial radio stations in the United States to completely transition from terrestrial FM radio to broadcasting solely as an Internet radio station at WOXY.com. The station moved its studios from Cincinnati, Ohio, to Austin in 2009. In 2010, due to financial challenges, the station ended its online feed. On November 23, 2011, the station's remaining WOXY.com website and discussion forums were taken offline by owner Future Sounds. 97X (1983–2004) The birth of 97X In 1981 the station was purchased by Doug and Linda Balogh for $375,000. Soon after the station adopted the moniker "97X." Based on feedback from focus groups of college students, the station switched to a modern rock format in September 1983, reportedly the sixth modern rock station in the country. The station benefited from a large youthful audience at adjacent Miami University as well as listeners in urban and suburban areas of Cincinnati and Dayton, but the majority of its broadcast area was rural. WOXY's tagline, "97X, Bam! The future of rock and roll," was quoted by Dustin Hoffman's character Raymond Babbitt in the 1988 film Rain Man. In 1988, Cincinnati magazine named 97X the best "cutting edge" radio station in the Cincinnati area. WOXY placed in the Rolling Stone reader's poll "best radio station" category four times between 1990 and 1995. Rolling Stone also recognized WOXY as one of ten "stations that don't suck" in 1998 and one of four "last great independent" radio stations in 2003. Webcast (1998–2010) In 1998, WOXY began to experiment with webcasts, and listeners tuned in from around the world; the Internet listenership continued to grow. The station continued to broadcast online while building a website with message boards and information to create a community of modern rock. The station was also one of a number of stations offered in the Internet radio section of iTunes. End of FM broadcast In January 2004, the Baloghs sold the license to 97.7 FM