University of California, Davis with neuropsychiatrist Dr. James Fallon. Roth also re-created the infamous Milgram experiments for the documentary, with results identical to those from 50 years earlier. Roth directed the pilot of Hemlock Grove, a horror/thriller series, that premiered on Netflix on April 19, 2013. He also hosts Shark After Dark on Discovery Channel's Shark Week. Other ventures In 2009, Roth wrote, directed, and acted in a PSA for People for the Ethical Treatment of Animals (PETA) about the link between violence against animals and violence against people. Roth won a Telly Award for his spot (Public Service Category: Bronze). Roth is a curator of the Museum of Pop Culture's exhibit "Can't Look Away", detailing the history of horror. He was selected, along with directors John Landis and Roger Corman, to represent three generations of film directors who have shaped the genre. The installation opened in September 2011 and ran through 2014. In September 2012, he opened a haunted house, Eli Roth's Goretorium, in Las Vegas. Haunted Desert LLC, which owns Goretorium, filed for bankruptcy protection in July 2013, and the attraction closed in October. Roth directed the music video for Snoop Lion's lead single "La La La" from his reggae-genre album Reincarnated, which was released on April 23, 2013. In 2015, Roth partnered with Jack Davis to launch Crypt TV, a digital company focused on short-form horror content. In 2021, Roth invested in Jomboy Media, a digital media company that produces content focused on sports and pop culture. PublicityMen's Fitness magazine voted Roth "Most Fit Director" in their July 2006 issue, a title Roth takes very seriously. He follows a strict workout routine, which he documents on the Hostel DVDs. Roth claims that he treats every red carpet like a Milan runway, and he often jokes that he makes films only as a way to live out his lifelong dream of being a male supermodel. He spoke of his love for fashion in his interview in the October 2007 issue of Italian Vogue. Roth was profiled on the G4 TV show Icons and was on the cover of Forbes'' magazine's "Hollywood's Most Profitable Stars" issue. Personal life Roth married Chilean actress and model Lorenza Izzo in November 2014, on the beach of the Chilean town Zapallar. The couple announced their separation in July 2018. Their divorce was finalized in August 2019. Filmography Film Television Acting roles Video Games