Its origin is likely due to the worship of the goddess Xochiquetzal, goddess of love, flowers and arts. After the Conquest, the Spanish encouraged the veneration of the Virgin Mary instead. In the 17th century, the Franciscans built a hermitage to Our Lady of the Assumption. The image found here today has unknown origins but has since become associated with miracles. The feria attracts thousands of visitors from both Mexico and abroad. This image is better known as Our Lady of Charity (Virgen de la Caridad). There are two main events during the months, creation of “carpets” from colored sawdust, flowers and other materials and a running of the bulls called the Huamantlada. The carpets are made constantly in the atrium of this image's basilica and other churches from the 31 to the 15; however, 6 km of carpets are created on “the night no one sleeps,” that of August 14, working all night in preparation for the main procession with the image on August 15. Before the procession begins, the image is dressed in new robes and the image is followed by an entourage with candles and fireworks. The Huamantlada is held on August 19. The first event occurred in 1954 and has since grown in popularity. It is based on the running of the bulls in Pamplona and was originally called the “Pamplonada”. The first run had seven bulls which has since grown in number to about twenty five. The running of the bulls is more dangerous as the animals are released into the streets from two directions. This event is the most famous of its kind in Mexico. During the month there are also donkey and car races, a children's version of running with the bulls, a parade with floats, a feria queen, a paella festival, cockfights, a chess tournament and the Festival International de Títeres Rosete Aranda. During this month and other traditional festivals one can see traditional dances such as Ketzalines, Vaqueros, Vasarios and Matlachines danced to bands playing wind instruments, and traditional dress, which is of Otomi origin. For men, it consists of white pants and a shirt, which is embroidered with figures and fretwork. For women it consists of a heavily embroidered colorful skirt, embroidered blouse and rebozo. Typical foods include mixiotes, barbacoa, mole with turkey, Tocatlán style chicken along with crystallized fruit and a dessert item called “muégano.” The municipality The city