serving as the primary television station for the Green Bay Packers as a CBS affiliate in 1959, when the network obtained the television rights to the pre-AFL merger National Football League; after the switch to ABC, no games aired until 1970 when Monday Night Football premiered on the network. WITI has aired most regional or national Packers game telecasts since returning to CBS in 1977, albeit with a three-month interruption due to CBS losing its contractual rights to the National Football Conference following the 1993 season (the games instead aired on WCGV for the first three months of Fox's NFC telecasts as a lame-duck affiliate, but without any pre-game programming). Through the transfer of the NFC television rights from CBS for the 1994 season, the station's December 1994 switch to Fox allowed WITI to retain its status as Milwaukee's "home" station for the Green Bay Packers. It also carried the team's Thursday Night Football games involving the Packers from NFL Network locally early on in that package's life before it began simulcasts on CBS (2014 and 2015), along with NBC starting in 2016, before returning to Fox exclusively in the 2018 season until the end of the 2021 season. The station has entered into an agreement with Amazon to broadcast the November 17, 2022, Packers game against the Tennessee Titans on Prime Video in the Milwaukee market. Notably, channel 6 is the only commercial television station in the Milwaukee market never to have held the local broadcast rights to the Milwaukee Brewers. However, since CBS obtained the partial over-the-air network television rights to the league in 1990, WITI has carried most national and regional Major League Baseball (MLB) game telecasts involving the team (with the exception of a three-year break in coverage between CBS' 1993 loss of the MLB broadcasting contract and Fox's acquisition of national television rights to the league). As an owned-and-operated station or affiliate of Fox, which obtained the partial (now exclusive) over-the-air network television rights to the league in 1996, WITI has carried certain Brewers games that have been regionally televised (and, since 2013, select national telecasts scheduled during prime time) by the network during the league's regular season and postseason. In its run as an ABC affiliate, it carried coverage of the Milwaukee Bucks winning the 1971 NBA Finals, the team’s only championship until 2021. News operation As of January 2021, WITI currently broadcasts 66½