Cheo Feliciano (3 July 1935 – 17 April 2014) was a Puerto Rican singer and composer of salsa and bolero music. Feliciano was the owner of a recording company called "Coche Records". He was the first tropical singer to perform at the "Amira de la Rosa Theater" in Barranquilla, Colombia, and in 1987 he played the role of Roberto Clemente's father in the musical Clemente. Early years Feliciano (birth name: José Luis Feliciano Vega) was born in Ponce, Puerto Rico, where he was raised and educated. His parents were Prudencio Feliciano and Crescencia Vega. As a child, he was nicknamed "Cheo" by his family - a colloquial version of his name José, normally used by close friends and family. However, the name stuck and became part of his everyday name (using the nickname avoided confusion with José Feliciano, another major Puerto Rican singer to whom he is not related). At a young age he was influenced by the bolero music of the Trio Los Panchos. When he was only eight years old he formed his first group with his friends and named it "El Combo Las Latas". They were so poor that their musical instruments were made out of cans. After finishing his primary education, Feliciano attended the Escuela Libre de Música Juan Morel Campos in Ponce, where he studied percussion. Musical career and singing debut In 1952, Feliciano moved with his family to New York City and settled down in Spanish Harlem. Here he auditioned as a percussionist in the "Ciro Rimac's Review" band - giving him his first professional musical job. Bandleader Tito Rodríguez, heard Feliciano play and offered him a job in his orchestra. He accepted, but after playing for some time with Tito, he left the band to play the conga for Luis Cruz. Despite leaving, he always remained on friendly terms with Tito. Feliciano also played percussion for Kako y su Trabuco orchestra. He was also a roadie for Mon Rivera. In 1955, Rodríguez found out that Joe Cuba was in need of a singer for his sextet. Aware that Feliciano was also a talented singer, he recommended Cuba that he try out for the position. Feliciano auditioned and became a vocalist for the Joe Cuba Sextet. He was the rare baritone among salsa singers, and his deep voice and quick wit as an improviser made him a favorite among the Latino public. On October