Wotsits is a British brand of cheese flavoured corn puffs sold first by Golden Wonder and now by Walkers Crisps. The most common form is the "Really Cheesy" flavour of corn puffs. Other shapes and flavours have also been sold, including limited-edition varieties. The brand name in the singular ("Wotsit") refers to an individual corn puff. It is an allusion to the slang term "whatsit", a placeholder name, to which it is phonetically identical in British speech. Varieties and flavours Golden Wonder ownership When Wotsits were first introduced by Golden Wonder, they were available in flavours such as Cheesy, Crispy Beef (later named Barbecue Beef and BBQ Beef), Cheese & Bacon, and Spicy Tomato. The latter two were discontinued in the 1993, and a Prawn Cocktail flavour was put onto the market after it replaced Smoky Bacon in February 1998. In the Late-1990s, Golden Wonder introduced various brand expansions of the product. The first brand extension was "Long Wotsits" in February 1995, which were longer versions of the snack, and said "How long is your Wotsit?" on the back. The second brand extension was "Weenie Wotsits" in November 1999, which were smaller versions of the snack promoted as "Little Wotsits for weenie mouths!". This was followed up with the launch of the grid-shaped "Wotsits Wafflers" in May 2000, promoted as "Big, crunchy and waffle shaped!" and the oven-based "Wotsits Mealtime Potato Shapes" in November 2000. In February 2001, Golden Wonder teamed up with the BBC for the "Robot Wars" promotion. Robot Wars winning leaflets were included in special packs of Wotsits, Wotsits Wafflers, Nik Naks and Golden Wonder, excluding Weenie Wotsits and Wheat Crunchies. In August 2001, "Whopping Wotsits" were introduced, which were longer versions of the snack promoted as a "Wot a Whopper!", and also featured as part of a promotion. In September 2001, Golden Wonder ran a "Footie Flikka" promotion, which included twenty Footie Flikkas and a Footie Flikka album. The Mealtime Potato Shapes were later released at McDonald's restaurants in the country, and were later expanded to Wotsits Wafflers as well. Golden Wonder redesigned the "Wotsits" brands in October 2001. In November 2001, "Wotsits Micro Snacks" were introduced, which were microwave versions of the snack and said "Deliciously hot cheesy snack", and "Wotsits Wafflers Cheesy Potato Shapes", which were oven-based versions of the snack. In March 2002, Golden Wonder announced the launch of a football-shaped version of