Canada, some Stroh brands, such as Old Milwaukee and Pabst Blue Ribbon, are still brewed by Sleeman Breweries Ltd. Brand revival In August 2016, Pabst partnered with a brewery in Detroit's Corktown neighborhood called Brew Detroit to begin brewing batches of Stroh's Bohemian-Style Pilsner, a beer derived from an original 1850s Stroh's recipe. The first batch was shipped to area bars, restaurants, and liquor stores on August 22, with special events all across metropolitan Detroit on the 26th. On May 4, 2018, Stroh's released its Perseverance IPA, as a Michigan exclusive. Advertising Commercials Stroh TV commercials included the following: The 1970s featured several commercials with references to Stroh's being the choice of "real beer lovers". One such commercial featured a ragged man crawling across a desert who happens upon a campsite. After asking for a Stroh's and being offered "some nice cold water" instead, the man says, "No thanks, I really had a thirst for a Stroh's." As the man crawls away, a camper muses, "Now there goes a real beer lover." In the 1980s, Stroh's was known for its humorous "Alex the Dog" commercials, where Alex would fetch a Stroh's from the refrigerator for its owner. One commercial ended with Alex lapping a liquid after pouring two glasses of Stroh's, with his owner shouting "Alex, you'd better be drinking your water!". 1980s commercials for Stroh Light often featured a subject who wins a competition, such as darts or a poker game, with the tagline, "Looks like a Stroh Light night." Comedian Brian Regan describes being booed out of a hockey arena during a publicity campaign in which he was the campaign manager for Alex the Dog for president. Sponsorships Locally in Michigan, the company was the longtime sponsor for the Detroit Tigers baseball team's radio broadcasts, a relationship that began in 1960. In the 1980s, the company also turned to corporate sponsorship to gain needed national publicity. Stroh was a sponsor of the 1982 World's Fair in Knoxville, Tennessee, an event that strengthened Stroh's new national standing considerably. For many years Stroh had received little television exposure because of an agreement between the major networks and Anheuser-Busch and Miller Brewing Company which allowed the two top brewers exclusive advertising rights. Stroh fought the agreement and in 1983 was allotted advertising time on ABC's Monday Night Baseball, on two NBC boxing events, and on other popular U.S. television sports shows.