co-producers), the AP Council (representing associate producers, production managers, production supervisors, segment and field producers, production coordinators, visual effects producers, and post-production staff) and the New Media Council. In 2001, producers John Schwally, Nelle Nugent and Steven Rosenbaum established the Producers Guild of America East Regional Chapter of the Guild, located in New York and servicing Guild members based on the East Coast. Since 2012, Peter Saraf has served as chair of the region. In 2002, the Producers Guild established its New Media Council to recognize and represent producers working outside traditional television and film formats including, but not limited to, games (console, online and mobile), digital effects, digital animation, broadband and mobile storytelling, and more recently virtual reality, augmented reality and location-based attractions. The Producers Guild of America has an international committee aimed towards connecting producers across nations in creative industries. Founded by Stuart J. Levy, Nicholas de Wolff and William Stuart, it is presently co-chaired by Elizabeth Dell and Kayvan Mashayekh. Vance Van Petten served as the organization's National Executive Director from 2000 through 2021. Susan Sprung joined him in that position in 2019. On January 19, 2018, the Producers Guild of America adopted new sexual harassment guidelines. The Producers Mark (p.g.a.) In 2012, the Producers Guild introduced the "Producers Mark", a certification mark to feature film credits, allowing approved producers to add the lowercase initials p.g.a. following their "Produced By" credit. Unlike other post-nominal letters that appear in motion picture credits (e.g., A.C.E., C.S.A.), the "Producers Mark" does not indicate membership in the Producers Guild. Rather, it certifies that the credited producer performed a major portion of the producing duties on a motion picture. The Mark is licensed for use in motion picture credits on a film-by-film basis. A producer's having received the Mark on a prior film has no impact on the decision to certify a current or future credit with the "Producers Mark". During 2012 and 2013, Producers Guild of America Presidents Hawk Koch and Mark Gordon conducted negotiations and secured separate agreements with every major Hollywood studio requiring the studios to submit any films they developed and produced internally for "Producers Mark" certification. The first film to be released with the "Producers Mark" was The Magic of Belle Isle (which certified producers Lori McCreary, Alan Greisman, and Rob Reiner with the Mark), followed almost immediately thereafter by Lawless (which certified producers Lucy Fisher and