ownership, from having the same fundamental call signs. In early 1965, the radio station relocated to downtown Minneapolis in the Builders Exchange Building at 609 2nd Avenue South, to studios formerly occupied by WDGY. In 1970, WWTC began broadcasting 24 hours a day and played soft popular music. "Golden Rock" Over the years, WWTC had a number of formats, including the distinction of being the Twin Cities' first all-news radio station (using NBC's News and Information Service), beginning in June 1975. In 1979, WWTC switched to a full service adult contemporary format called the "Splendid Blend", which evolved to an oldies format known as the "Golden Rock." The oldies sound achieved the station's highest ratings in years. With a number of quirky DJs such as "Ugly Del" Roberts, Mick "King Kracker" Wagner, and Steve "Boogie" Bowman, the station managed to win an audience. In 1981, WWTC relocated seven blocks south, back to the Wesley Temple Building on East Grant Street, where it occupied the entire top floor until 1988. Various format changes, then a return to oldies The "Golden Rock" format fizzled after a few years, and the station went through a long string of format changes. In November 1984, WWTC adopted a unique locally oriented urban contemporary/alternative rock hybrid format that was called "Metro Music." "Metro Music" ended in September 1985 and, following a month of top-40/Adult Contemporary music, an "all-weather" format made its debut. The automated format was unsuccessful for a few reasons, one of which was WCCO Radio's news/weather dominance, especially during extreme conditions. And WWTC's weather format was sometimes heard playing inaccurate information, such as the day's forecast for sunny weather while a storm was overtaking the area. "Weather Radio 1280" was blown out after 10 months. "Sunny 1280" was next, a 16-month run as adult standards using new call letters, KSNE (effective June 20, 1986). In November 1987, the station became known as "The Breeze," taking a satellite feed of an early and more diverse form of what is now known as "Smooth Jazz" from a service run by the former owner of KTWN 108. On May 27, 1988, the station switched back to the legacy WWTC call letters and a second run with the 'Golden Rock' format. During this period, it operated from 215 South 11th Street, in a building in which WCCO-FM (now KMNB) was located for many years. Children's Broadcasting and Radio