Higher, and Hawthorne Heights. Watch Out! was released in Canada on June 8, 2004, through Distort Entertainment with distribution from EMI Music Canada. The US release occurred three weeks later, through Equal Vision Records. The following month, the band appeared at Hellfest, and a music video for "Accidents" was released to video outlets. In September and October 2004, they went on a Canadian tour, dubbed the Bored with the U.S.A Tour, with Moneen, Hopesfall and Closet Monster. Following this, the band supported Hot Water Music on their headlining North American tour for two months, and appeared at The Fest. They played two shows in Australia, before embarking on a tour of the United Kingdom with the Bled and ending the year with a few Canadian gigs. Between January and April 2005, Alexisonfire toured the US West Coast with Rise Against, the US East Coast with Emanuel, the Black Maria and Codeseven, and a tour of Canada with Rise Against. Alexisonfire and Rise Against then toured across Europe in April and May 2005. The band toured Canada in September 2005 with the Used and Underoath, which was followed with a headlining tour of Europe the next month. They closed out the year with a US tour in November 2005 with A Wilhelm Scream, the Receiving End of Sirens, Idiot Pilot, and 3. Reception Watch Out! was met with generally favourable reviews from music critics. AllMusic reviewer Johnny Loftus wrote that the band "discovered a new yen for moody exploration, and fill the middle of Watch Out! with battered water wings that float on waves of emotion and reverb", though the album "really only refines what Alexisonfire already had the chops and lyrical potential for." Keith Carman of Chart Attack opened his review by stating that the "worst part" about the album was that it was "a massive step up" from their debut. He added that it was "[m]ore experimental without alienating their inherent style," with a "stronger fusion of thunderous metal riffs and throat-tearing vocals". IGN's JR called the album "a fine disc, but boy, things have changed." He went on to note the increase on melodic vocals and the decrease in screaming, which was "a major adjustment, but it makes Watch Out! feel considerably more balanced". Ox-Fanzine writer Christian Meinders said that the band "perfected their style [of screamo], to put it positively, or the edges that could still be