more tracks from it were released as singles: "Walkie Talkie Man", "Roadtrip", "Go", "Tsunami" and "On and On". Three songs from Sing the Night Away featured on singles from the album: "Sing the Night Away", "Free" and "Big Lady Loving". There were two main factors contributing to Steriogram’s immediate success. First, the national school tour helped to generate a wider fan base. The other factor was their Internet site and the use of fans' loyalty. On the site fans were able to join up for the band’s newsletter and then eventually to what was known as a "fan street pack". This was sent to the fan via mail and contained promo CDs that had five of the tracks to be featured on their upcoming CD, and many stickers. This was where Steriogram relied on the support of fans, to hand out the promo CDs and stickers. These points proved to be very successful and rewarding for Steriogram as a new band. Their big break came with the release of "Walkie Talkie Man", which was used for iPod advertisements, and its music video, in which characters and objects were created by knitting puppets and animating them using stopmotion. The video, directed by Michel Gondry, was nominated for four MTV music awards. The song debuted at No. 19 on the UK Singles Chart. It was used in several films and video games including Elite Beat Agents, MVP Baseball 2004, and MLB 2005. The band toured New Zealand during New Zealand Music Month in May 2005 with the support of other New Zealand bands 48May and Goodnight Nurse. Also in 2005, their album Schmack! was re-released as a special edition containing three songs from Sing the Night Away and a cover of AC/DC's "Back in Black". This Is Not The Target Market (2006–2009) The band recorded the album This Is Not the Target Market at York Street Studio in Auckland and released it in New Zealand on 16 October 2006. Unlike the first album, it was not released under Capitol Records. In an interview with Juice TV, band members Brad Carter and Tyson Kennedy stated that all the band's connections at Capitol had left since the release of Schmack!, and they decided it would be easier to release the new album themselves. The first single off the album was "Just Like You". Rock Ridge Music released the album in the United States in