Sam Kekovich (born 11 March 1950) is an Australian media personality, sports commentator, Australian 'Lambassador' and former Australian rules football player. He is well known for his controversial behaviour, both on and off the field, and most recently for his series of satirical advertisements as the spokesman for Meat and Livestock Australia (MLA) to promote the lamb industry. The Kekovich brothers His older brother is the former VFL full-forward Brian Kekovich, who played two seasons of senior VFL football with Carlton, including kicking four goals in Carlton's 1968 Grand Final victory. Brian's career ended immediately after the Grand Final, due to a serious back injury he had sustained earlier in the 1968 season. His younger brother, Michael, recruited from Trinity Grammar, who was showing great promise at North Melbourne at the age of 16, played for the North Melbourne First XVIII on Thursday, 10 September 1970 against Footscray, in the first round of the 1970 VFL night premiership. North Melbourne lost 6.7 (43) to 14.13 (97). Michael also played in the North Melbourne Second XVIII team that lost the 1970 preliminary final to Melbourne, and he kicked one goal in a losing team. Michael was killed, aged 17, when he was hit by a motor-car whilst on a training run in High Street, Doncaster (near Curnola Avenue) on Saturday evening 26 June 1971. Football career Kekovich started his senior football career with Victorian Football League (VFL) club North Melbourne (Kangaroos) in 1968. The following year he won the club's best and fairest award and was the top goalkicker with 56 goals. He played a key role in the club's first premiership win in 1975 by assisting ruckman Mick Nolan by contesting boundary throw-ins, in which he won most of the hit outs against Hawthorn's top ruckman Don Scott. After playing 124 VFL games for the Kangaroos, between 1968 and 1976, he moved to Collingwood in 1977, but only played four games, retiring from the VFL that season. His football career did not end, as he switched to play in the Victorian Football Association for the Prahran Football Club; he played 26 games for the Two Blues and played in the 1978 VFA Premiership side against Preston at the Junction Oval. In 1987, Kekovich signed to coach VFA club Camberwell, which had just been relegated to Division 2 following a winless 1986 season. Kekovich coached the Cobras for three seasons and