the film's Los Angeles, California premiere. They also included a channel dedicated to The Simpsons on their planes' in-flight entertainment system. Home media The film was released on DVD and Blu-ray Disc worldwide on December 3, 2007, and on December 18 in the United States. It contains commentary tracks from both the producers and animators, six short deleted scenes, and a selection of material used to promote the film release. An unfinished deleted scene of the townspeople singing the Springfield Anthem was also included on The Simpsons The Complete Tenth Season DVD box set. Promotions for the DVD release occurred across the United States. The Empire State Building was illuminated yellow, the first time the building had ever been used as part of a film promotion. In the United Kingdom, Fox launched a £5 million advertising campaign. They also signed a £1.6 million deal with the yogurt company Yoplait, to produce a The Simpsons Movie design for their brand Frubes. In its first week it topped the U.S. DVD chart, and generated $11.8 million in rental revenue. Reception Critical reception On Rotten Tomatoes, the film has an approval rating of 87% based on 223 reviews and an average rating of 7.5/10. The site's critical consensus reads, "The Simpsons Movie contains the hearty laughs, biting satire, and honest portrayal of an American family that makes the show so popular. And it boasts slicker animation and polished writing that hearkens back to the show's glory days." On Metacritic, it received a score of 80 out of 100, based on 36 critics, indicating "generally favorable reviews". Audiences polled by CinemaScore gave the film an average grade of "A−" on an A+ to F scale. British newspapers The Guardian and The Times both gave the film four out of five stars. The Times' James Bone said that it "boasts the same sly cultural references and flashes of brilliance that have earned the television series a following that ranges from tots to comparative literature PhDs". The Guardian's Peter Bradshaw stated that it "gives you everything you could possibly want" and that he thought, "Eighty-five minutes [was] not long enough to do justice to 17 years of comedy genius". Ed Gonzalez praised the film for its political message, likening the Itchy & Scratchy cartoon at the beginning to President Schwarzenegger's situation later on, as well as the film's visual gags. Randy Shulman praised the cast, and