he left the club after its winless 1989 season. He was included in the North Melbourne Team of the Century, on the interchange bench. Media career He has carried on his flamboyant style into the media sector, being most notable for his 'rants' on the ABC show The Fat, a breakfast show on Melbourne radio station 3AK, as a radio presenter on Melbourne Sports Radio Station SEN 1116, in pre-match AFL coverage on Triple M, and on PTI Australia on ESPN. Kekovich's direct-to-camera TV monologues are done deadpan and use wide-ranging cultural references. Created by the writers of The Fat, the monologues were first piloted with AFL player John Platten and boxer Spike Cheney before the ABC asked Kekovich to perform. The 'rants' normally place in contrast many disparate or incongruous verbal images and ideas, ending with the trademark, "You know it makes sense. I'm Sam Kekovich." The ABC released a spoken word album, You Know it Makes Sense, which was nominated for the ARIA Award for Best Comedy Release at the ARIA Music Awards of 2002. Kekovich has performed these 'rants' in commercials for North Melbourne Football Club membership drives and Dan Murphy's bottle shops. From 2005 to 2014, Kekovich headed a well-known annual advertising campaign for Meat and Livestock Australia in the lead-up to Australia Day encouraging people to eat more Australian lamb. The advertisements were delivered in the style of Kekovich's deadpan rants, and often made satirically outlandish statements un-Australianism. The first such advertisement drew particular controversy, when he labeled vegetarians as being un-Australian for not eating lamb on Australia Day, provoking outrage from animal rights activists and groups such as the Australian Vegetarian Society; but the Australian Advertising Standards Bureau allowed the ads to remain on the air, ruling them to be satirical, despite viewers' complaints. Many of the subsequent ads have also drawn complaints from viewers, but all have been dismissed by the Bureau. In the Australia Day commercial promoting lamb for the BBQ, which featured Richie Benaud, Kekovich made an appearance along with "Captain Cook", "Ned Kelly", "Burke and Wills", and Ita Buttrose. He continued in the Lambassador role into the next decade, appearing in the Australia Day lamb advertisements as knocking down the interstate walls in 2021 and as the head of the National Lamb Rollout in 2022. Kekovich was an executive producer on the Australian film Blinder released in 2013. Shot around