The under secretary of state for public diplomacy has been on the job for only six months, but he has already scored small successes in the U.S. effort to win over 'hearts and minds' in the Muslim world, a hard sell if ever there was one... Glassman has finally figured out how to sell the American idea abroad." He continued to serve as a governor of the BBG, representing the secretary of state, during his time as under secretary. On September 3, 2009, Glassman was named founding executive director of the George W. Bush Institute, a public policy institute dedicated to research and action in education, global health, human freedom, and economic growth. The Institute is part of the George W. Bush Presidential Center, which also includes a presidential library and museum on the campus of Southern Methodist University in Dallas, Texas. For the 2009–10 school year, he was diplomat-in-residence at the School of International Service at American University in Washington, D.C. He taught a course on public diplomacy to undergraduates. He was formerly a member of the Policy Advisory Board of Intel Corporation and was senior adviser to AT&T Corporation and SAP America, Inc. In 2013, Glassman became president of the public affairs firm Public Affairs Engagement, based in Roslyn, Virginia. In 2016, he left Public Affairs Engagement and started his own firm, Glassman Enterprises, LLC, based in Washington, D.C., with an array of clients that include pharmaceutical firms, manufacturers and non-profits. He is (2020) chairman of the non-profit Strategic Health Diplomacy, which educates Americans on the importance of global health programs, and a board member of Making Every Vote Count, a non-partisan organization which is dedicated to the election of the president by popular vote. He is a frequent commentator on business and investing issues. His work has been published in the Los Angeles Times, The New York Times, The Wall Street Journal, The Washington Post, Forbes, The Atlantic Monthly, Reader's Digest, and The Times Literary Supplement (London). Additionally, Glassman served as one of 21 members of the Investor Advisory Committee of the Securities and Exchange Commission, established in April 2012 as part of the Dodd–Frank law, through 2018, and the advisory board of America Abroad Media. Books His first book, Dow 36,000, was published in 1999, near the peak of the late-1990s stock market bubble. The book was later criticized by Washington Post reporter Carlos Lozada, who