its Carlisle, Pennsylvania based sibling Giant under its banner. After the government rejected the deal due to their belief that Ahold would hold too large a stake in the grocery store market in the New York and Pennsylvania areas, Ahold eventually pulled out because they were not willing to make a series of divestments necessary for approval. 2000s In 2000, Ahold decided again to try to rebrand the Edwards stores and eventually decided to bring the Stop & Shop chain back to the New York area. By the end of 2000 the rebranding was complete and the Edwards name was discontinued. In 2001, Ahold made moves to expand the Stop & Shop brand further into New Jersey and New York; these came as Grand Union, one of its competitors, was going through a bankruptcy liquidation. Through a series of moves, C&S Wholesale Grocers acquired the Grand Union chain of stores and downsized it significantly, selling many of its New Jersey and New York area stores to Ahold. Ahold in turn started supplying these stores with merchandise but did not immediately rebrand their acquisitions to Stop & Shop; that would happen in the spring and summer of 2001. In 2003, Ahold acquired many of the A&P Foodmart locations in the Hartford, Connecticut area, Rhode Island, Massachusetts, and the one remaining New Hampshire store. Other A&P locations in that region closed or were sold to other supermarket chains. In 2004, Ahold integrated Stop & Shop Supermarkets with Giant Food LLC and created one combined company with the name of Stop & Shop/Giant-Landover. In 2006, Stop & Shop signed a contract with Starbucks, placing the coffee shop chain's licensed stores inside certain supermarkets. Many Stop & Shop stores feature Dunkin' Donuts outlets inside the store. Also in May 2006, Stop & Shop began piloting the Shopping Buddy program in select stores in Massachusetts and Connecticut. The Shopping Buddy is a personal shopping assistant that allows customers to track their purchases and to do in-cart bagging as they move through the store. In October 2007, Stop & Shop launched an advertising campaign which was intended to have users submit stories and videos to a website detailing their grocery store experiences. The campaign was significant in that it is an early example of a regional traditional brand employing Web 2.0 concepts such as user-generated content to promote their stores. In 2007, Stop & Shop made