preview of what was on sale on each channel was displayed before each auction began. On 21 June, the channel removed the former graphic displaying the channel name, and replaced this with the web address. In September all three Sit-Up channels removed start-prices from their graphics. However, they still appeared on the websites. 10th birthday On 5 October 2010, Bid TV celebrated its 10th birthday. As part of the celebrations and further expansion of the Sit-Up Shopping channels, a £5 Million Warehouse Clearance event took place from 16 August 2010 for six weeks, following the announcement that the company is relocating its warehouse in Tamworth to a larger one. The studios of all three channels received new looks from 6 October 2010. On 3 October host Peter Simon stated that the studio was to be demolished in a few hours time, and that live broadcast would be filmed from the Speed Auction TV studio (complete with yellow/black striped construction tape and brown dust-sheets as a backdrop this was to fit in with the theme of Bid TV's studio being under construction) until the new studio was ready to broadcast in on 6 October. On 6 October, Bid TV continued to celebrate. The broadcast carried on as usual in the temporary studio (that was normally used for Speed Auction TV), switching to the new look studio from 6pm onwards. The on-screen graphics were replaced. Bid (2011–2014) On 1 August 2011, 'Bid TV' changed its name to 'Bid' dropping the 'TV' part of their name. Along with the new name, new buying graphics were introduced on all Bid Shopping channels and new idents compromising of 3D products flying around the new logo designs were shown. The new design was created to make buying easier for the viewer. Multi-buy was introduced on certain products where the viewer can select to buy more than one product at the same time (P&P is still applied to each item). Bid in this form ended on 10 March. Shop at Bid and closure (2014) On 10 March 2014, Bid rebranded into 'Shop at Bid' - a new format including a fixed price dynamic that ended the falling price approach. A new premium rate number was introduced which cost 20p per minute as opposed to the previous £1.53 (per call). The buying process changed to allow viewers to speak to an advisor after purchase and did not require