offering Vitamalz to various Americans, who responded "Ah, Cola!", whereas he replied "Nichts Cola, Vitamalz!". In those spots, they were all pleasantly surprised by the taste. They stopped airing after running for about a year. Vitamalz has been sponsoring the "Vitamalz Cup" (a women's bicycle tournament, which has evolved into the German National Championship), and a basketball competition called "Monsterdunks". References External links Official Website Beer brands of Germany