Bouguer and Johann Heinrich Lambert, it established the analytical technique known as spectrophotometry. In 1855, Benjamin Silliman, Jr. pioneered methods of petroleum cracking, which made the entire modern petrochemical industry possible. Avogadro's hypothesis began to gain broad appeal among chemists only after his compatriot and fellow scientist Stanislao Cannizzaro demonstrated its value in 1858, two years after Avogadro's death. Cannizzaro's chemical interests had originally centered on natural products and on reactions of aromatic compounds; in 1853 he discovered that when benzaldehyde is treated with concentrated base, both benzoic acid and benzyl alcohol are produced—a phenomenon known today as the Cannizzaro reaction. In his 1858 pamphlet, Cannizzaro showed that a complete return to the ideas of Avogadro could be used to construct a consistent and robust theoretical structure that fit nearly all of the available empirical evidence. For instance, he pointed to evidence that suggested that not all elementary gases consist of two atoms per molecule—some were monatomic, most were diatomic, and a few were even more complex. Another point of contention had been the formulas for compounds of the alkali metals (such as sodium) and the alkaline earth metals (such as calcium), which, in view of their striking chemical analogies, most chemists had wanted to assign to the same formula type. Cannizzaro argued that placing these metals in different categories had the beneficial result of eliminating certain anomalies when using their physical properties to deduce atomic weights. Unfortunately, Cannizzaro's pamphlet was published initially only in Italian and had little immediate impact. The real breakthrough came with an international chemical congress held in the German town of Karlsruhe in September 1860, at which most of the leading European chemists were present. The Karlsruhe Congress had been arranged by Kekulé, Wurtz, and a few others who shared Cannizzaro's sense of the direction chemistry should go. Speaking in French (as everyone there did), Cannizzaro's eloquence and logic made an indelible impression on the assembled body. Moreover, his friend Angelo Pavesi distributed Cannizzaro's pamphlet to attendees at the end of the meeting; more than one chemist later wrote of the decisive impression the reading of this document provided. For instance, Lothar Meyer later wrote that on reading Cannizzaro's paper, "The scales seemed to fall from my eyes." Cannizzaro thus played a crucial role in winning the battle for reform. The system advocated by him, and soon thereafter adopted by most leading chemists, is substantially