the US, dubbed The Invisible Sideshow Tour, with support from Boys Night Out, Chiodos and Action Reaction. Following this, they appeared at The Bamboozle festival, and went on the Warped Tour. A music video for "Remember to Feel Real" was posted on YouTube on June 6, 2006. A remix of the track was included on the Snakes on a Plane soundtrack, released in August. Reception Critical response Critical reception of What to Do When You Are Dead was varied. AllMusic reviewer John D. Luerssen wrote that the record "ups the punk/emo ante" with "fabulously" composed songs, as well as a yearning to tackle the "norms of a movement that has grown increasingly stale". He described Jorgensen as going "dark" and toying with "his inner Aaron Lewis", frontman for Staind. Luerssen described the band's choice of working with Machine as "a risk that paid off". Chart Attack called the album a "surprisingly meaty" second record, with the group's "dynamic double-guitar attack" benefiting from Machine's "prog-metal predilections". Chart Attack concluded with: "Songs about dead people have rarely sounded so damned full of life." Raziq Rauf of Drowned in Sound wrote that the record had two "great" songs which could "fill the unashamed emo cynic with hope, only to be let down" by the remainder of the album. He went on to say that a "slight redemption" could be made with the album's title, but aside from that, there was "nothing else to say that you've not read before". LAS Magazine writer David Spain called the album an "interesting notch along the battered branch of emo's legacy," with the band giving its contemporaries "food for thought". Spain noted that the group didn't simply intend on making "another 40-minute schmaltz fest; they vested thought and idea into their work". Spain concluded that the band "succeed[ed] in creating a surprisingly original work in a drowning genre". Ian M. Sands of The Boston Phoenix wrote that the majority of it comes across as the "well-worn hand-me-downs of a previous owner; all the same, it’s refreshing to hear an emo band breaking out of the formulaic". Melodic reviewer Andrew Ellis felt little had changed since the group's debut album, aside from the "more edgy guitars ... the songs [don't] grab me at all". While mentioning "Basement Ghost Singing" and "Car Underwater", Ellis said the "great tunes are too few" to make him give the album a higher