the product called "Wotsits Goalden Balls" to coincide with the 2002 FIFA World Cup. The product was released to complete with Walkers' "Footballs" product. In April 2002, Golden Wonder teamed up with British television duo Ant & Dec for the "Goalden Shootout" promotion. Numbered codes of the back were shown in special packs of Nik Naks, Wotsits, Wotsits Wafflers and new Wotsits Goalden Balls. Walkers ownership In May 2002, Golden Wonder announced they would change hands and be sold to Longulf. The Wotsits brand was, however, not included in the purchase and was announced to be sold separately to rival Walkers. The purchase was completed by November. Walkers previously released the Cheetos brand in the country (owned by their parent company PepsiCo), but with little success, where early plans were put in place in October to rebrand Wotsits under the Cheetos name. However, nothing came to be of this planned change and Walkers kept the Wotsits brand as is with a new look, replacing Cheetos. On 3 January 2003, Walkers relaunched Wotsits with a brand new look and advertising campaign. The previous flavours alongside the Wotsits Wafflers and Weenie Wotsits varieties were retained from Golden Wonder days, alongside the addition of a "Mild Cheese" variety. On 1 April 2004, Walkers announced the launch of a new "Flamin' Hot" flavour of the product, replacing "BBQ Beef", and was promoted as such as a "HOT NEW FLAVOUR!" On 26 July 2004, Walkers announced the launch of a new product expansion called "Wotsits Twisted", which contained twists of corn, and were available in BBQ and Really Cheesy flavours. In February 2007, Walkers changed the packaging for all their snack products, which were Quavers, Wotsits, Squares, French Fries and Monster Munch. This packaging reflected the usage of Sunseed Oil, which was used in all products. The Multipack bags were in a different layout, being in Landscape style. In May 2008 Wotsits were changed from being fried to baked instead. In December 2009, Quavers, Wotsits, Squares, and French Fries all changed their packaging again to coincide with a "99 Calories or Less" range with a consumers’ focus on “New Year New Me”. Wotsits had 95 calories in multipack bags and 99 calories in standard bags at the time. In January 2012 the Walkers logo was re-added again and after a while, the brand has simply been sold in Really Cheesy flavour. In August 2012, Wotsits