P.R. Brown, who also did the photography with Kris McCaddon. Initial pressings of the album contained a demo version of "What It Is to Burn", produced by Chris Fuderich. The demo was replaced on the later pressings with a re-recorded version, produced by Trombino. The United Kingdom edition, released on June 2, 2002, included an acoustic version of "Letters to You" and the "What It Is to Burn" demo as bonus tracks. Finch filmed a new music video for "Letters to You" in mid-April 2002, in a hostel basement in Hollywood. It was directed by Richard Reines and Brad Scott. The video premiered on Refused TV on May 24, 2002. Around the end of 2002, the band signed to MCA Records. MCA had a distribution deal that allowed them to acquire Drive-Thru Records' bands over time. It was aided by the assistance of Mark Hoppus and Tom DeLonge of Blink-182, who had signed Finch to their management company, as they contacted the label about signing them. In January 2003, "What It Is to Burn" was released to radio stations across the United States as the lead single from What Is It to Burn. Strohmeyer said that up to that point, "Letters to You" served as an "unofficial single" as radio stations were picking up the song and adding it to their rotation, which was "really cool because we didn't have to spend a dime" to promote it. A music video was filmed for "What It Is to Burn" with director by director Alexander Kosta. The video was posted online on February 12, 2003. In March of that year, Punknews.org held a contest where fans could win a copy of the album on vinyl. On April 22, 2003, "Letters to You" was released on CD as What Is It to Burns second single. Two versions of the CD single were released: the first with "Worms of the Earth" and "New Kid" as extra tracks, and the second with live versions of "Perfection Through Silence" and "Letters to You" as bonus tracks. Following this, "New Beginnings" and "What It Is to Burn" were released on a double A-sided as the album's third and final single on August 25, 2003. Tours A proposed September 2001 tour with the Starting Line and the Movielife was cancelled following the September 11 attacks. Following the release of What It Is to Burn, Finch went on tour