ratings "grew seven percent (or by 100,000 viewers)." During the week ending March 31, 2006, The Late Late Show attracted an average of 1.9 million total viewers, a number that increased to 2.0 million a year later. During the week ending April 4, 2008, The Late Late Show attracted an average of 1.88 million total viewers; that week, for the first time since Ferguson began hosting, the show's "five-night week of original head-to-head broadcasts", which was later discovered to actually be four nights due to a difference in title, drew a larger audience than Late Night with Conan O'Brien. Reuters noted that "Ferguson's bigger accomplishment seems to be that he has merely lost fewer viewers this season, with his total audience slipping 12% from a year ago, compared with a 24% drop for O'Brien"; the year-to-year decline in viewership was attributed to the 2007–2008 Writers Guild of America strike. The Late Late Show with Craig Ferguson encountered new competition in March 2009, the first night of Late Night with Jimmy Fallon. During Fallon's first week, the new show averaged 2.4 million viewers, a half million more viewers than Ferguson's show. Fallon maintained his lead over Ferguson during the show's second week, but by March 16, The Late Late Show had attracted a larger audience. In July 2009, Ferguson led Late Night in total viewers by a 25% margin. On September 22, 2009, the night Ferguson followed the Letterman interview of President Obama, his audience reached 3.24 million, the show's biggest ever; Ferguson attracted two million viewers more than Jimmy Fallon and almost a million more than Conan O'Brien attracted an hour earlier. By the end of 2009, The Late Late Show topped Late Night with Jimmy Fallon in the ratings with a 1.8 rating/6 share and 1.6 rating/6 share, respectively. By May 2010, Late Late Show and Late Night were roughly tied in the ratings, with Ferguson leading in total viewers (1.7 million compared to 1.6 million for Fallon) and Fallon having a narrow edge in ratings. During November sweeps in 2011, The Late Late Show was third in late-late night broadcasting; its 1.7 million views were well ahead of Last Call with Carson Daly but behind the 2 million viewers of Jimmy Kimmel Live! and the 1.8 million viewers of Late Night with Jimmy Fallon. The 2012 November sweeps saw Jimmy Kimmel Live! edge ahead of Late Night with