development which was to include The Como Centre. 1888 sparked major development on the street with the permanent installation of a tram service. Virtually from its beginning Chapel Street, between Toorak Road and Dandenong Road was a trading and shopping street with flour milling, butchers, bakers, drapers, boot makers, general stores, carpenters, bricklayers, farrier and blacksmiths, chemists and an undertaker. At the start of the 20th century large multi-level emporiums (department stores) began to spring up in the Prahran section of the street. At this point, Chapel Street rivalled the CBD as Melbourne's shopping destination. Emporium development continued right through to the 1930s. In the 1970s, Pran Central opened as a major shopping mall. In the 1980s, the Jam Factory and Como Centre at the South Yarra end were the biggest developments to effect the character of the street. Gentrification ensured that this end became home to boutique fashion stores. The passing of the Road Management Act 2004 granted the responsibility of overall management and development of Victoria's major arterial roads to VicRoads: in 2004, VicRoads re-declared the road as Chapel Street (Arterial #5490), beginning at Alexandra Avenue and ending at Toorak Road through South Yarra; the remainder of the road to Brighton Road remains undeclared. Sites of Interest From the Yarra River heading south: The Como Centre is a multi-storey office, retail cinema and hotel complex on the north-east corner of Chapel Street and Toorak Road. It is the headquarters of Channel 10 Television. The Jam Factory is an iconic shopping, cinema and entertainment complex on the corner of Garden Street. Just off Elizabeth Street is the Prahran Market, a fresh food market which has occupied its present site for over 120 years. Chasers built in 1880, has been a prominent live music and dance music venue for over 40 years. Commercial Road shopping strip is the centre of one of Melbourne's gay villages. The Chapel Off Chapel theatre and gallery venue is at the end of Carlton Street. Pran Central at the corner of Commercial Road is a redevelopment of a National Trust classified building into a retail and residential complex with a multicultural food court. Prahran Square created from the conversion of the former Cato Street ground-level carpark into a 500 bay underground facility, Prahran Square provides essential public space and will help to drive the economic renewal of the Chapel Street Precinct. Greville Street is a