Douglas Wick). Since that time, hundreds of motion pictures have had their credits certified via the "Producers Mark". The Producers Guild determines which credited producers are eligible for certification via a thorough vetting process, requiring initial application from the film's owner/distributor and candid input from its producers, as well as numerous third party sources, which may include the film's director, writers, editors, cinematographer or other department heads. The Guild uses the same process to recommend which producers are eligible for producing honors and awards, including the Guild's "Darryl F. Zanuck Award" and the Academy Award for Best Picture given by the Academy of Motion Picture Arts and Sciences. Any copyright owner of a film that has an established U.S. distributor may apply for the "Producers Mark", but application for and use of the "Producers Mark" by individual producers is purely voluntary. New Media Council In 2002, the New Media Council was formed by the Producers Guild of America in order to recognize, represent, and protect producers working in digital and emerging media such as broadband and mobile entertainment, video games, digital visual effects, interactive television and DVDs. In January 2001, following a series of summits that brought together members of the New Media and traditional producing communities, producer Marc Levey spearheaded an initiative to revise the Producers Guild of America constitution to provide for the representation of New Media producers. This led to the formation of the New Media Council. Since its formation, the Council has sought to identify and address issues relevant to New Media and the PGA. These include how "New Media" should be defined and how the role of a New Media producer differs from or is similar to its counterpart in traditional media, recognizing that medium must serve the story and not the other way around. On April 5, 2010, the Producers Guild of America Board of Directors officially approved its New Media Code of Credits, adding twenty-six major new credits to cover New Media producers. The code is significant in that it marks the first time the Producers Guild of America recognized New Media producer industry credits and responsibilities in Broadband, DVD/Blu-ray, Animation, Games (console and online), Mobile, Digital Visual Effects, iTV (interactive/enhanced Television), Special Venues, and Transmedia. Produced By Conference Since 2009, the Producers Guild has presented the "Produced By Conference", held annually in June on a studio lot in the Los Angeles area.