over the presidency from his father. He will continue to play the main role in the company's television commercials. The new CEO, Susanne Ehnbåge, began her career at Siba as a business developer, and has since advanced to business developer, marketing manager and vice president. 2017 Siba's parent company Net On Net Group announced already in 2016 that the Siba chain would be integrated into NetOnNet. In 2017, all suitable stores had been converted and any remaining Siba stores had closed by the summer. References External links Siba – official website NetOnNet – official website Companies based in Gothenburg Retail companies of Sweden Retail companies established in 1951 Retail companies disestablished in 2017 Swedish companies disestablished in 2017 Swedish companies established in 1951