CTVglobemedia retained CLT along with the A-Channel stations, CKX-TV and all of CHUM's specialty channels, and sold the Citytv stations to Rogers Media. The transaction was finalized on June 22, 2007. In less than a year after taking ownership of Canadian Learning Television, on March 7, 2008, CTVglobemedia announced it would sell the channel to Corus Entertainment for approximately $73 million CAD. The deal was approved by the CRTC on August 22, 2008. The transaction was then finalized on September 1, 2008. Refocusing as a lifestyle channel In October 2008, Corus announced it would relaunch CLT as Viva, a female-focused entertainment and lifestyle channel targeting the baby boomer demographic. The rebrand took effect on November 3, 2008. On September 29, 2010, Corus announced it had finalized an agreement to launch a Canadian version of the Oprah Winfrey Network in Canada in 2011. Although Corus had said the new channel would involve rebranding an existing channel owned by the company, it had not announced which channel it would be, nor did Corus announce a specific launch date. However, in November 2010, Corus announced that Viva would be rebranded as OWN on March 1, 2011, two months after the Discovery Health channel in the United States was relaunched as the Oprah Winfrey Network on January 1. During that time, select OWN programming was broadcast on Viva and on another Corus-owned female-targeted channel, W Network. An HD feed was also launched. CRTC licence controversy In December 2012, the Canadian Radio-television and Telecommunications Commission held a hearing investigating OWN's non-compliance with its mandate to air formal education programming – a holdover of its establishment as Canadian Learning Television. Although Corus stated that it was planning changes to the network's programming to comply with the requirements (including the introduction of four new weekly educational programs to its lineup), the CRTC warned that it could revoke the channel's license or require Corus to apply for a new category B license to operate the channel under. On March 15, 2013, the CRTC further issued a "mandatory order", the last step before license revocation. The order asked for the reduction of programming about "life enhancement," and for more programming addressing the building of job and credit-building skills, along with violations of programming, including airing films, which the network is not allowed to do, and that what did air had only a short professor introduction without any tie-in to