a call back. This change lasted just over one month. On 17 April 2014, Bid Shopping, the channel's owner, went into administration; Shop at Bid and its sister channel Price Drop were closed down with immediate effect, costing 229 jobs. Websites were pulled offline, and a technical fault card appeared on the channels. On 23 April 2014, the Bid and Price Drop websites were updated and the channels were pulled from Virgin Media. The channels were removed from Freeview and Sky on 25 April 2014. On Virgin Media and Sky, Shop At Bid's EPG is blank. Criticisms For much of its life Bid used a premium phone rate charge of £1.53 per call for bidding. Additionally, shipping and handling cost at least £7.99 for all items (as mentioned on-screen). Thus, each item cost at least £9.52 more than the most prominently displayed price. Customers were also able to place bids for items on the website (providing they were registered) so as to avoid the initial £1.53 charge, but not postage and packaging. The ASA upheld complaints against Bid on two separate occasions. In the most serious case, they ruled that Bid TV had overestimated the guide price of £1,700 for "Black Agate Globes"; "Bid-Up could only provide proof of one supplier that may have sold the globe for £1,700". In fact, one supplier who Bid TV claimed sold the item for £1,700 actually offered to sell the item for £265 with most companies offering the globe for considerably less than £1,700: "between £250 and £500". Bid was therefore found in breach of ASA broadcasting codes for providing inaccurate pricing. In 2009, Bid TV attracted attention in the press and on internet forums following an incident where the same host, Paul Evers, appeared on both Bid TV and Price-Drop TV at the same time, fronting two different auctions, both apparently 'live'. Sit-Up's chief executive Ian Percival explained the situation by saying "We are experimenting by using recorded video of a sale but playing it out with a live auction. The price and the quantity are live - as shown on the graphics - but the video is pre-recorded. We've only done it a couple of times before." A subsequent press report stated that these recorded auctions would be scrapped following complaints and a possible ASA investigation. Sit-Up's head of presentation Andy Hodgson said "We have done it a couple of times