screen and selecting ‘Save as ScriptX’." Grandiose statements were typical, with Goldhaber later stating that "It actually does have some genuine social importance." Goldhaber's flamboyant style, expensive company payroll, and lack of obvious progress led to negative stories in the press. One executive who described that "the company has spent about $20 million in its one year of existence and that Apple and IBM are loath to continue spending money at that rate. He said Kaleida salaries are high and that the company has too many employees for its current stage of development". In early 1993, Goldhaber and the board started fighting over stock options and whether the company should go public. On July 18, 1993 the company announced that Goldhaber was being replaced as CEO by Mike Braun, formerly of IBM. The company stated that Goldhaber would remain on the board in efforts to build industry partnerships, but blamed a lack of progress on this front, and Goldhaber's "hands off" management, as the main reasons for the switch. In parting, Goldhaber quipped that different cultures and political maneuverings at IBM and Apple doomed the company from the start. Refocus and release Following Goldhaber's ousting, the company’s focus was narrowed. Plans to build a system for set-top boxes was officially abandoned in April 1994. Kaleida’s mission from then on was to complete and support the ScriptX language and multimedia object library, which by this point were very late. Kaleida sought to bundle the KMP as system software with new personal computers. At the same time, CD-ROM developers could ship the KMP with content to support existing Windows and Macintosh systems. As part of the new focus, the company was downsized, with layoffs representing about 20 to 25% of the workforce. In late 1993 and early 1994, the company’s objective was for the Kaleida Media Player to run on a reference platform consisting of either a 25 MHz Motorola 68030 or a 25 MHz Intel 80486 processor running with 4 MB of random access memory. Such a system was typical of the installed base at that time, and most new computers were shipping with a read-only CD-ROM drive. Toshiba, which had supported Kaleida’s set-top box effort, became a minority stakeholder. Throughout its brief history, Kaleida maintained cross-platform development efforts for Windows (both Windows 3.1 and Windows 95), the Macintosh (supporting both the 68000 and PowerPC platforms), and OS/2. The ScriptX development