Shop at Bid was a British television shopping channel that ran daily auctions and later fixed price demonstrations. It was the world's first channel of its kind. It launched as Bid-Up.tv. The channel was owned by Bid Shopping. History Bid-Up.TV (2000–2005) The channel was launched by Sit-Up Shopping in October 2000. It originally broadcast 12 hours a day, much of which was pre-recorded, with auction graphics overlaid so people could bid. Bid later aired live broadcasts almost 18 hours a day, with recorded TV Shopping Network presentations during its downtime. The channel amassed a cult-following as it spread across digital platforms. This popularity can be partly attributed to the use of David Dickinson, ex-presenter of the BBC television series Bargain Hunt, in various television advertising campaigns. In June 2003, Sit-Up Shopping launched sister channel Price-Drop TV. In April 2004, a new system for bidding known as Best Bidding was introduced. All bids acted as proxy bidding, so instead of the bidder choosing the amount, the computer automatically entered an upto amount that would not exceed the value specified. At the end of the auction, everyone paid the same price as indicated in the on-screen "auction arrow", thus amounting to a uniform price auction. Each item was advertised with a specific quantity, and a bid-up from price triangle. Customers phoned in and bid up from the particular amount. The quantity was used to determine which customers 'won' the auction. For example, if 50 items were available, then the top 50 bidders would win the auction. In August 2004, the channel had an "Auction Choice" month, during which they featured both rising and falling price auction hours. The falling price auctions continued after this month and are now the only common auction format on the channel. Prior to December 2004, each item also had a "guide price", described as the manufacturer's recommended retail price or an average of prices from other retailers. However, these were removed following the collapse of shopping channel Auction World.tv, which was criticised for advertising misleading guide prices. Bid TV (2005–2011) On 21 January 2005, the channel was rebranded Bid TV to reflect the fact that more of its auctions followed the Price-Drop TV format, meaning that bidders were only rarely bidding "up". Bid TV no longer offered rising-price auctions. A new graphic was added in October 2005 to show the start price of falling price auctions. When