21 June 1944. It would not reappear until February 1945. Father Gabel oversaw the relaunch of the paper. Editor-in-chief from 1949, he introduced new sections, such as sports, cinema, fashion, and theatre. On 1 February 1956, La Croix began to appear for the first time without a crucifix as a part of its header. In March 1968, the newspaper adopted a tabloid format. In January 1972, the newspaper changed its name to La Croix-l’Événement ("the Cross-the Event"). The choice of the new title was a reflection of the editorship's desire to show that the paper was not just a religious paper, but a regular daily, reflective of modern society. The paper has a very loyal readership: 87% of its sales are by subscription. Centennial To celebrate its centennial in 1983, la Croix-l’Événement took on a newer layout. The paper added new sections with the arrival of Noël Copin, editor-in-chief. The readership continued to decline, but the new team led by Bruno Frappat, former editing director of Le Monde who arrived in January 1995, hopes to fight against this trend of general disaffectation with the press which is plaguing a large number of French newspapers. (A regular printing in 1998 would be of about 127,000 copies). Bayard Press is reacting to this with a double strategy. On the one hand, they are investing in the modernisation of La Croix, with electronic editing and a full electronic archive of the paper. On the other hand, they have increased their diversification, taking on a bigger presence in French children's press and adding new publications of a Catholic nature. They have also been involved in coproducing children's television and turning certain titles, such as Notre temps, into international publications. The paper's efforts have met with some success and in 2005 reported a 1.55% increase in circulation. Today, La Croix is one of only three daily national French newspapers to turn a profit, and the most successful in growing its circulation in the 21st century. In 2019, the newspaper's circulation amounted to 87,682 copies. In 2020, the newspaper's circulation amounted to 86,440 copies. The editors of La Croix observed another centennial on 12 January 1998 (the publication of Émile Zola's J'accuse…!, the opening salvo in the public defense of Dreyfus) by examining the newspaper's role in the Dreyfus Affair. Whereas in 1898 they published "Down with the Jews!" and labeled Dreyfus as "the enemy Jew