articles on the growing artificial graphite industry. In 1908 he published a study on the manufacture of "The electric incandescent light bulb called zirconium and other metallic filaments", based on his own laboratory tests, with the aims of implementing their use in Argentina. In 1910, in collaboration with the chemist Justino Thierry, he wrote a scientific-industrial book entitled "Petroleum" in which they argues for the necessity of keeping oil zones for the state. The popular figure Newbery has been considered to be the first popular non-political Argentine idol. Before his time, only political idols had existed. Crowds gathered to watch his aerial feats and the news media defined his as a "sportsman". In his promotion of sports, Jorge Newbery anticipated a still-embryonic lifestyle which focused on the development of the body and its potential, exercising self-control and training. One characteristic of Newbery's personality was the absence of fear: he was known as "Mr Courage". Newbery's "feats" had enormous popular impact. For example, on breaking the South American record in the balloon "Huracán" in 1909, the Club Atlético Huracán asked Newbery if they could use the balloon's image as their club's emblem. In one paragraph of his response, the aviator said: The Club Atlético Huracán then adopted it as the symbol on their shirts, and after achieving two consecutive promotions (passing from the third division to the second, and thence to the first) the directorial commission sent Newbery a letter saying: Jorge Newbery in popular culture Jorge Newbery has been one of the most frequently mentioned people and one of the people to whom the most tangos have been dedicated. Among these must be mentioned the reference made by Celedonio Flores in the song Corrientes y Esmeralda, which mentions how "el cajetilla" (slang: a young, rich and refined man) hit the "guapos" (men fighting with knives) who "stopped" there at the beginning of the 20th century. Other tangos dedicated to Newbery are "Jorge Newbery", by Aquiles Barbieri, "Prendete del Aeroplano", by José Escurra, "De Pura Cepa", by Roberto Firpo, "Newbery", by Luciano Ríos, "Un recuerdo a Newbery", by José Arturo Severino, "Tu Sueño", by Eduardo Arolas and "El Pampero", by Luis Sanmartino. A film was also made about his life: Más allá del sol (Beyond the sun, 1975), by Hugo Fregonese, with Germán Kraus in the leading role. The government of Buenos Aires annually awards the Jorge Newbery Prize to the