was involved in the show's inner workings, including helping to develop the scoring system. In addition, his touring band was hired as the show's stage band. Anderson appeared as himself in the February 15, 1965, episode of To Tell the Truth, receiving two of the four possible votes. Major League Baseball pitcher Tracy Stallard appeared as one of the two imposters for Anderson. Business career Anderson also focused on business opportunities, many of which were unsuccessful. In his autobiography, he commented, "I've tried to become a businessman a couple of times when I should have kept right on pickin' and grinnin'." In 1975, he bought a radio station in Provo, Utah, called KIXX. Anderson was unable to have enough advertisers support his radio station, causing it to fail. Six years later, he sold the station and left the radio industry. "I was totally disillusioned by something I love", he wrote in 2016. In the 1980s, Anderson served as a spokesperson for the Po' Folks restaurant chain, whose name was taken from his 1961 hit song. Anderson signed a three-year contract with the restaurant company to serve as their national spokesperson, appearing in radio and television commercials. In addition, Anderson signed off on allowing the company to use his photos and signatures to endorse their products. He then partnered with the vice president to help franchise the company. Country artist Conway Twitty was selected as a third partner to also help with franchising. However, several individual restaurants encountered financial struggles, which resulted in legal fees that Anderson had to pay. In addition, the company was being bought out by the larger Krystal fast food chain. He was forced to pay back fees he owed towards the company, causing Anderson to nearly declare bankruptcy. However, with the support of Twitty, Anderson helped pay off the company's financial entanglements. "Even as it stood, my little foray into the restaurant business wiped out a large chunk of my life's savings", he later said. Personal life Anderson has been married twice and has had two documented long-term relationships. He met his first wife, Bette (), in the late 1950s through a mutual friend. The pair married in December 1959. At the time of their marriage, Bette was 19 and Bill was 22. The couple remained married for ten years. Bette gave birth to two daughters during their relationship together. Bette also contributed to her husband's