. on, the highway turns north for , past Bandgingarra National Park, to Badgingarra. The Brand Highway leaves the Wheatbelt for the Mid West region, continuing its journey north-westwards. Mid West The Brand Highway encounters Eneabba beyond Badgingarra, and after another meets the northern end of the coastal road Indian Ocean Drive. The highway travels north for to the terminus of The Midlands Road, just outside Dongara. The Brand Highway heads west for into the town, and then follows the coast north and north-westwards. It reaches South Greenough after , where it realigns itself to the north-east via two 90° curves. The Brand Highway continues north-west, passing through Greenough after , and terminating further on in Geraldton, at a diamond interchange with North West Coastal Highway. For the last of its length, the Brand Highway serves as the main road for the southern suburbs of Geraldton, including Wandina, Tarcoola Beach, Mount Tarcoola and Mahomets Flats. History Within two years of its formation in 1926, Western Australia's new Main Roads Board became responsible for the state's arterial and trunk roads, which were declared 'main roads' under the Main Roads Act. The main road to Geraldton branched off the Perth–Meekatharra road at Walebing, near Moora, travelled an inland route via Mingenew to Dongara, and then continued north along the coast to Geraldton. A new main road from Perth to Geraldton via Mogumber was proposed in the 1940s, but was rejected by the Minister for Works, who considered the development of parallel routes infeasible given that traffic was light. Western Australia's Nomenclature Advisory Committee proposed in October 1940 that a highway name, Great Northern Highway, be used to describe the main route from Midland to Geraldton, and extending to areas further north. By July 1941, the committee's proposal had expanded to three highway names for the roads in the state's northern areas: Great Northern Highway for the Midland Junction to Wyndham road, North West Coastal Highway for the road linking Geraldton to Port Hedland and De Grey, and Geraldton Highway for the Walebing–Mingenew–Geraldton route. This road was gazetted as Geraldton Highway on 17 September 1943, superseding the previously used names of Choral Street, Yarma Street, Railway Road, Midland Street, Railway Street and Irwin Road. From the 1950s, increasing development between Perth and Geraldton saw the planning and establishment of a road network linking Dongara and Gingin – though the roads were not initially