Incentive Records is an independent dance based company with records, publishing and producer management interests. It was launched in 1999 with investment from Ministry of Sound and a private investor, and run by XL Recordings/Positiva founder Nick Halkes. Releases by the label include "Liberation" by Matt Darey, "Communication" by Mario Piu, "Angel" by Ralph Fridge, "Boom Selection" by Genius Cru, "Whoomp!...There It Is" by BM Dubs and "Runaway" by Distant Soundz. Notable artists roster Chocolate Puma Distant Soundz Genius Cru Mario Più Matt Darey Tru Faith & Dub Conspiracy See also List of record labels List of electronic music record labels References External links Official site Electronic music record labels British independent record labels Record labels established in 1999 English electronic dance music record labels 1999 establishments in the United Kingdom