of the UNDP), to take part in a series of friendly matches to raise funds known as Match Against Poverty. Finally, in 2017, McManaman joined the Liverpool Masters team on their "Battle of the Masters Asia Tour" (along with the Arsenal Masters team), and played and scored his last goal for the Masters team in Singapore. Football ambassador In 2010, McManaman became an ambassador for UEFA alongside Christian Karembeu in its Champions League Trophy World Tour, as well as at the Madrid Festival leading up to the 2010 Champions League final at the Santiago Bernabéu Stadium. McManaman, has also been taking part in several "legends" squads for testimonial matches and fundraisers, most notably, at domestic level with the likes of ex-Liverpool players, but also for the European Association of Former Players (EFPA) along with a host of retired stars like Hristo Stoichkov, Enzo Scifo and Lothar Matthaus. In May 2010, McManaman played for the Real Madrid Veteranos against Milan's Glorie team for charity known as the Corazon Classic, in front of a crowd of 80,000 at the Santiago Bernabéu, and in an all-star game featuring Emilio Butragueño, Luís Figo, Zinedine Zidane, Chendo, Alfonso, Paolo Maldini, Cafu, Rui Costa and other world-class football stars. In 2011, McManaman joined several former star players including Diego Maradona and former team-mates Figo and Robbie Fowler in a select World XI to play against Chechen President Ramzan Kadyrov and his select XI in a match to mark the opening of the new national stadium in the war torn nation's capital of Grozny. The match drew criticism from some commentators and human rights groups due to Kadyrov's alleged human rights abuses. McManaman commented "This is not a piece of propaganda for us ... We are not here politically. We are just here to play football." In 2012, McManaman was officially declared as UEFA's sole ambassador for the 2013 UEFA Champions League Final to be held at Wembley. In 2015, McManaman was nominated by former team mate Raúl as one of his three nominees to participate in the 'Shoot for Love Challenge" fundraiser. In 2018, McManaman was officially named a La Liga ambassador. McManaman spent a month in 2018 travelling around Europe, the US and Asia, promoting the competition. In 2019, McManaman joined La Liga's Managing Director Ivan Codina as representatives to Asia to be present for the inking of La Liga's partnership with Asian cryptocurrency exchange,