sign with large banners reading "SAVE THE PEAK". On April 26, 2010, the Trust for Public Land announced it had raised enough money, with Playboy magazine founder Hugh Hefner stepping forward to donate the final $900,000. Hefner later gave an additional $100,000 donation. After the purchase, the parcel became an extension of nearby Griffith Park. Alterations The sign was illuminated as part of the 1984 Summer Olympics held in Los Angeles. In 1987, promotion for the prime time launch of Fox Television had the sign read "FOX" for five days. A -tall cutout of Holli Would, main character from the film Cool World (1992), which appeared to sit on the sign, was added as part of a promotion for the film. The alteration angered local residents, who said the cartoon character was "appalling" and an insult to women. As part of the Los Angeles County millennium celebrations, the Hollywood sign was illuminated and hosted a laser show for a television broadcast for the arrival of the year 2000. The event was produced by Carl Bendix. The sign was illuminated in various colors, one of the rare times the sign became lit; an alternative to the firework displays at several of the other world icons due to concerns about fire in the dry conditions. Between February 14 and 16, 2022, the sign read "RAMS HOUSE" to celebrate the Los Angeles Rams' Super Bowl LVI victory. The changes were made by the Rams in collaboration with the City of Los Angeles, the Hollywood Chamber of Commerce and the Hollywood Sign Trust. Inclement weather delayed its completion, leading to the sign reading "RALLYOUSE" for much of Tuesday, and was only completed just before the Rams' victory parade the following day. The sign was criticized for being unreadable, eliciting negative reactions on Twitter, but was nonetheless praised by some for being reflective of the team's performance in the run-up to the Super Bowl. In 2022, the sign was lit for the first time in 22 years. Using laser projections, rainbow colors were cast onto the sign to commemorate Pride Month. A few days later, digital projections were beamed onto the sign on the weekend of June 25 and 26 for 2022's BET Awards. Guerilla The sign has been unofficially altered a number of times, often eliciting a great deal of attention. The modifications have included: HOLLYWeeD – January 1976 and January 2017: The sign