threatening boycotts of their releases if they did not refuse clearance of their films to smaller cinema chain locations (such as iPic). In 2017, Regal purchased Wichita, Kansas–based Warren Theatres. 2018–present: Acquisition by Cineworld In November 2017, Regal began merger talks with the UK theater chain Cineworld. On December 5, it was officially announced that Cineworld would buy Regal for $3.6 billion, forming the world's second-largest cinema group. Regal adopted a new logo in October 2018, featuring an emblem resembling a camera aperture and crown. In recognition of the company's Knoxville heritage, Regal adopted orange as a corporate color in reference to the Tennessee Volunteers. In July 2019, Regal announced a new movie ticket subscription service known as Regal Unlimited. This service allows users to see an unlimited number of movies and receive a 10% discount on concessions, although there is an additional surcharge for premium movie formats. The service is modeled upon a similar program employed by Cineworld. On January 7, 2020, in alignment with existing agreements with Cineworld, it was announced that PepsiCo would replace The Coca-Cola Company as the exclusive supplier of non-alcoholic beverages to all Regal cinemas, notably breaking a monopoly held by Coke among the top three cinema chains in the United States. Pepsi also became the "exclusive sponsor" of Regal's 4DX screens. COVID-19 pandemic On March 16, 2020, Regal Cinemas closed all 543 of its theaters in the United States indefinitely due to the COVID-19 pandemic, becoming the first theater chain in the United States to close all its theater locations as a result of the pandemic. Regal Cinemas started reopening most of its theaters on August 21, 2020, with a few delayed until August 28 and others closed indefinitely due to local restrictions or having already been planned to close prior to the pandemic. On October 5, 2020, Cineworld announced it would close most Regal, and all Cineworld, and Picturehouse Cinemas locations in the US, UK, and Ireland indefinitely, beginning October 8. CEO Mooky Greidinger specifically cited that the continued reluctance of New York to allow cinemas to open was the main factor, as well as the lack of tentpole Hollywood films due to the high cost of operating a cinema without new releases (describing the delay of the James Bond film No Time to Die from November to April 2021 as being the "last straw"). Mooky argued that the studios were holding