another. Most users chose to be more active on the site their friends were on. However, along with the complexities of belongingness, people of similar ages, economic class, and prospective futures (higher education and/or career plans) shared similar reasons for favoring one social media platform. The different features of homophily affected their outlook of each respective site. The effects of homophily on the diffusion of information and behaviors are also complex. Some studies have claimed that homophily facilitates access information, the diffusion of innovations and behaviors, and the formation of social norms. Other studies, however, highlight mechanisms through which homophily can maintain disagreement, exacerbate polarization of opinions, lead to self segregation between groups, and slow the formation of an overall consensus. As online users have a degree of power to form and dictate the environment, the effects of homophily continue to persist. On Twitter, terms such as “Stan Twitter”, “Black Twitter”, or “Local Twitter” have also been created and popularized by users to separate themselves based on specific dimensions. Homophily is a cause of homogamy—marriage between people with similar characteristics. Homophily is a fertility factor; an increased fertility is seen in people with a tendency to seek acquaintance among those with common characteristics. Governmental family policies have a decreased influence on fertility rates in such populations. See also Groupthink References Interpersonal relationships Sociological terminology