chose Tell To Win as one of their "5 Business Books You Can Really Use." Peter Guber's other books include Inside the Deep and the Los Angeles Times best-seller Shootout: Surviving Fame and (Mis)Fortune in Hollywood. Guber authored a cover piece for the Harvard Business Review and op-ed pieces for The New York Times. Of Tell To Win, President Bill Clinton said “In TELL TO WIN, Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate and convince who you want to do what you need.” Robert A. Iger, former president and chief executive officer of The Walt Disney Company said “TELL TO WIN gives great insight into why good storytelling skills are essential for a successful leader. It's both an engaging read and a great practical guide on how to listen, prepare and marshal facts to tell the right kind of story to the right audience.” Professor and regent of the University of California Peter Guber is a professor at the UCLA School of Theater, Film, Television and Digital Media and has been a member of the faculty for over 30 years, teaching courses on leadership, digital media, sports entertainment and business storytelling. He also teaches at UCLA's Anderson School of Management. Of his storytelling course, Guber said, ""I wanted students to recognize the power of narrative," he said. "Storytelling is not frivolous entertainment. It's an inspirational and professional tool that can bring life into focus." He is a member of the UCLA Foundation board of trustees, as well as the winner of UCLA's Service Award for his accomplishments and association with the university. Guber is the chair of the founding board of advisors for the Center for Managing Enterprises in Media, Entertainment & Sports (MEMES) at the UCLA Anderson School of Management. In 2017, Guber received the UCLA Medal, the highest honor bestowed upon an individual by UCLA. In 2017, Guber was appointed to the University of California board of regents by the governor of California, Edmund G. Brown, Jr. As Regent of the University of California, Guber is part of the governing board responsible for the oversight of all university affairs, providing guidance and perspective on important issues facing public higher education in California. Speaker In 2012, Guber was named one of the "Twelve Great Speakers of the Year" by Successful Meetings magazine. Guber's national and global speaking events include Cisco, JWT, Under