his unsuccessful run for the governorship in 1987, Brown resumed his career in the restaurant industry. He started the Chicken Grill restaurant in Louisville and helped his wife, Phyllis, launch Chicken By George, a line of boneless, skinless chicken breast products designed for sale in supermarkets and preparation at home. In 1988, Hormel made Chicken By George one of its subsidiaries. Brown expanded several other restaurants including Miami Subs, Texas Roadhouse, and Roadhouse Grill. None of these ventures matched the success he experienced early in his career. In 1991, Brown formed a partnership with recording artist Kenny Rogers, co-founding and serving as CEO of Kenny Rogers Roasters, an international chain of wood-roasted chicken restaurants. The founding of Kenny Rogers Roasters was part of a larger movement in the restaurant industry toward healthier, take-home offerings. Roasters immediately found itself in competition with Boston Chicken (later known as Boston Market) and several smaller roasted chicken chains. Kentucky Fried Chicken also introduced a roasted chicken line of products called Rotisserie Gold to compete with Roasters and Boston Chicken. In December 1992, Clucker's, a smaller player in the roasted chicken market, sued Kenny Rogers Roasters, claiming the chain had copied its recipes and menus. The lawsuit continued until Roasters purchased a majority stake in Cluckers in August 1994. Brown then took Roasters public and grew it to a chain of more than 1,000 restaurants before selling his interest in the franchise to the Malaysia-based Berjaya Group in 1996. Brown and his wife Phyllis separated in August 1995. Phyllis filed for divorce in Kentucky in 1996, but withdrew the petition amid settlement talks with her husband. After Brown reportedly cut off much of his wife's financial support, she filed a second divorce petition in 1997, this time in Broward County, Florida where her husband was living at the time. After a brief legal fight over whether the proceedings should take place in Kentucky or Florida, the divorce became final in 1998. Later that year, he married former Mrs. Kentucky Jill Louise Roach, 27 years his junior, but they divorced in 2003 for reasons not released. When asked why they divorced he stated "I do have great love for Jill, but something which cannot be overlooked has come up in our marriage. I will always love her and her children, but it seems a divorce is our only option now." In 1997, Brown agreed to be