In a group setting as members exchange information, the information recalled by group members disrupts the idiosyncratic organization one had developed. As each member's organization is disrupted, this results in the less information recalled by the group compared to the pooled recall of participants who had individually recalled (an equal number of participants as in the group). Despite the problem of collaborative inhibition, working in groups may benefit an individual's memory in the long run, as group discussion exposes one to many different ideas over time. Working alone initially prior to collaboration seems to be the optimal way to increase memory. Early speculations about collaborative inhibition have included explanations, such as diminished personal accountability, social loafing and the diffusion of responsibility, however retrieval disruption remains the leading explanation. Studies have found that collective inhibition to sources other than social loafing, as offering a monetary incentive have been evidenced to fail to produce an increase in memory for groups. Further evidence from this study suggest something other than social loafing is at work, as reducing evaluation apprehension – the focus on one's performance amongst other people – assisted in individuals' memories but did not produce a gain in memory for groups. Personal accountability – drawing attention to one's own performance and contribution in a group – also did not reduce collaborative inhibition. Therefore, group members' motivation to overcome the interference of group recall cannot be achieved by several motivational factors. Cross-cueing Information exchange among group members often helps individuals to remember things that they would not have remembered had they been working alone. In other words, the information provided by person A may 'cue' memories in person B. This results in enhanced recall. During a group recall, an individual might not remember as much as they would on their own, as their memory recall cues may be distorted because of other team members. Nevertheless, this has enhanced benefits, team members can remember something specific to the disruption of the group. Cross-cueing plays a role in formulation of group recall (Barber, 2011). Collective false memories In 2010, a study was done to see how individuals remembered a bombing that occurred in the 1980s. The clock was later set at 10.25 to remember the tragic bomb (de Vito et al. 2009). The individuals were asked to remember if the clock at Bologna central station in Italy had remained functioning, everyone said no, in