as "America's First and Only Limousette." To separate it from the Lark, Studebaker eliminated the "Lark" lettering from the front fenders and added fancier side trim. Inside, buyers could choose luxurious broadcloth upholstery, lending credence to Studebaker's luxury push for the Cruiser. The Daytona line was expanded for 1963, adding the new Wagonaire to the continuing convertible and hardtop. A new Custom trim level, which used side trim similar to that used on the 1962 Daytonas, stepped into the Regal's former place. Daytonas received new side trim that started as a narrow molding on the front fenders and widened toward the rear. The basic design of this trim was shared with the Cruiser. With the elimination of the Deluxe Lark, this left the formerly "hi-line" Regal models demoted to Studebaker's base model when the 1963 cars were introduced. Regals were simple badged as "Lark" and received a thin stainless steel trim piece that extended from the tip of the front fender to the end of the rear fender. While the interiors were plain, they were far from spartan. The Regal line shared the newly introduced padded dash, with vanity, with its higher priced sister models, and the vinyl interior for some exterior colors featured three colors and textures of vinyl, but with less tufting. Buyers could also option a Regal with any of the engine and transmission choices found in the higher priced models. In mid-1963, Studebaker introduced the Standard series, a totally stripped line of Larks in the vein of the 1957-58 Scotsman, bumping the Regal up a notch in the model hierarchy. While it — like the Cruiser at the other end of the line — was obviously a Lark, it bore no Lark nameplates, just "Studebaker" scripts (first used on 1956 Hawks) on the front fenders. In addition, the Standard, in keeping with its frugal image, carried no side trim, and had a plainer interior with no vanity, just a simple glove box with a lid that opened at the top. Mainly promoted as a fleet vehicle, the Standard offered good value; the two-door sedan carried a base price of only US$1,935, equal to $ today. This price was very competitive with other companies' small- and mid-sized cars. On the engineering front, disc brakes made by Bendix (first offered on the Avanti) were made available; at $97.95, equal to $ today, they were a good value and