Conference in San Francisco, Inafune again disparaged the state of Japanese gaming. He said, "Back in the day Japanese games were used to winning and were used to success. We celebrated all sorts of victories. However at some point these winners became losers. Not accepting that fact has led to the tragic state of Japanese games today." Comcept, Intercept, Ding On October 29, 2010, Inafune announced on his blog that he would be leaving Capcom with the intention of "starting his life over". He had been with the company for 23 years. In an interview with 4Gamer he stated "The reason why I'm quitting is basically because I think that the game industry itself must change the way it goes about making games,". He cited that job security creates complacency among staff, and big budgets with very large staff, as problems with current Japanese game companies. On December 15, 2010, Inafune launched a new company called Comcept, based in Osaka. Comcept was a design and production studio, which does not develop games internally, but rather pairs up with studios to co-develop them, and was to work on media outside of games. In January 2011, he launched another new company called Intercept, based in Tokyo. Intercept was focused on game development. Inafune's guiding philosophy behind Comcept was to work on multiple games at once, work on ideas they themselves created, and to have flexibility of doing multiple genres. Inafune cites the need for flexibility as being necessary for the company to survive. During his time at Comcept, he was often given the credit of "Conceptor" on the games he has worked on. In December 2011, Inafune became Representative Director of DiNg, a smartphone game developer. Intercept began work on the game Kaio: King of Pirates, in 2012. Set for a release on the 3DS console, it was a pirate themed game starring loosely based on Journey to the West. The game was cancelled in 2015 by its publisher Marveolous Inc and they lost 461 million yen (roughly US$3.8 million) on the project. Inafune has made several cameo appearances in games. In the 2011 game Hyperdimension Neptunia Mk2, a scanned image of Inafune himself makes an appearance as a summon for the main character Nepgear during a special attack. Comcept was a co-developer along with Idea Factory on the otome game Sweet Fuse: At Your Side. A character bearing both Inafune's likeness