Cosby Show, Columbia Pictures Television's Who's the Boss? and 227, as well as MCA/Universal-sourced programming including The Munsters Today, Out of This World, Superboy (TV series), My Secret Identity, Bionic Six, and The New Lassie. WWOR-TV also borrowed program formats used on the Westinghouse stations: a short-lived version of Evening Magazine aired in prime time, and a locally produced talk show called People Are Talking ran at 11 a.m. That show would later change its title to 9 Broadcast Plaza (named after the station's Secaucus studio location), and then to The Richard Bey Show for syndication. During this time, the studios were a hotbed of production, including the aforementioned local shows, The Morton Downey Jr. Show (which was nationally syndicated by then-sister firm MCA TV), and The Howard Stern Show hosted by New York radio personality Howard Stern from 1990 to 1992. Because of this, the station's newscasts had to be moved to the newsroom, and it would not return to having its own set until joining UPN. In 1989, the FCC passed the "Syndicated Exclusivity Rights" rule (or "SyndEx") into law—which required cable providers to black out certain syndicated programs on out-of-market stations where local broadcasters claim the rights to air in a particular market. In order to lighten the burden on cable providers as a result of this law, Eastern Microwave acquired the rights to programs to which no station owned exclusive in-market rights. It then broadcast this programming on WWOR's national feed to replace programs that could not be aired nationally. Most of the programs came from the Universal and Quinn Martin libraries, along with some shows from The Christian Science Monitors television service, as well as some holdover shows that had aired on the local New York feed before the SyndEx law's passage. Eastern Microwave would eventually launch a separate feed for satellite and cable subscribers on January 1, 1990, called the "WWOR EMI Service". By the early 1990s, WWOR and WPIX began to be replaced on many cable systems by the superstation feed of WGN-TV, which also launched an alternate feed for nationwide viewers in response to SyndEx regulations. During autumn 1990, WWOR-TV began branding itself as Universal 9 on-air, highlighting its association with the MCA/Universal entertainment empire. However, later that same autumn, MCA's ownership of the station ended with the company's purchase by Osaka, Japan–based Matsushita Electric (now Panasonic Corporation). Since FCC regulations do