eventual closure, circulation was 34,505 copies per issue, a decline of 30.2% over the same period in the previous year. Vitality entered administration in April 2012. That month, Paul Baxendale-Walker purchased Loaded on behalf of Blue Media Publishing Group. Ian Edmondson, a former news editor at the News of the World then on bail, became editor in May replacing Andy Sherwood. Loaded owners Blue Publishing entered administration in June 2013. Loaded was bought by independent publishing house, Simian Publishing in September 2013. Print relaunch and closure Loaded relaunched for its twentieth anniversary in 2014 under editor Aaron Tinney. Tinney commissioned self-proclaimed militant feminist Julie Burchill to write a regular 'agony aunt' column and Lia Nicholls as Deputy Editor, making her the first woman with an editorial role at the magazine. The relaunch also saw original Loaded writer Martin Deeson return to the magazine. In an article in The Independent, Deeson was quoted as comparing Tinney to James Brown, the original "iconoclastic" Loaded editor. The Co-operative chain announced in August 2013 that it would soon only sell magazines like Loaded if they were sealed in a plastic "modesty bag". Unlike some of its rivals, the magazine chose to adopt the practice. The following year, in July, Loaded dropped the photographs of partially clothed women after the lads' mag sector as a whole had faced opposition to their publication and display on covers from other supermarket chains, advertisers and feminist campaigners. When a reporter for the London Evening Standard asked if the policy on female nudity had changed, a spokesman for Simian Publishing commented: "Yes — we’re going to be far more discerning and sophisticated from now on," The magazine's closure was announced in late March 2015, the last issue being for April of that year. This issue featured Noel Gallagher answering questions written by Irvine Welsh, but conveyed to him by Nicholls. The Loaded style was copied many times, most obviously in a relaunch of FHM, then owned by Emap, Maxim and more niche titles like Eat Soup and Men's Health. Loaded also influenced women's monthlies, with Emap launching Minx, "For girls with a lust for life". In the opinion of Holly Baxter, Loaded "tried to incorporate interviews and features that would make the publication seem a little less seedy" than Nuts, its more down market rival which closed in 2014. Relaunch online On 11 November 2015 Loaded relaunched online with