the album's completion, Harvey Danger shopped King James Version around to several other labels on the UMG grapevine, but were systematically reviewed and rejected by all of them. Afterwards, Harvey Danger chose to re-sign with their "new/old" label, London-Sire Records, in June 2000. On July 6, 2000, Harvey Danger announced on their website that King James Version had now been fully sequenced, mastered and approved by London-Sire, and unveiled the new album's title and release date. Prior to the album's release, Harvey Danger expanded into a sextet with the introduction of guitarist Mike Squires and keyboard player John Roderick, in an effort to improve the quality of band's live shows. King James Version was released in the United States and Canada on September 12, 2000. Alongside the album, a self-titled EP, containing three B-sides from the King James Version sessions, was sold with purchases of the album exclusively at Circuit City stores, limited to 3,000 copies. The EP's songs were later included in the band's 2009 compilation album Dead Sea Scrolls. Nelson attempted to get King James Version (including its B-sides) released on vinyl through Barsuk Records, who he was a partner of, but these plans fell through due to legal issues surrounding licensing. The album was released to little attention or awareness; Johnny Loftus of Glorious Noise remarked in 2001 that "King James Version [had been] released to the kind of fanfare reserved for a CCM crossover act". London-Sire promoted King James Version with the release of one single, "Sad Sweetheart of the Rodeo", which was released to radio sometime in August 2000. The single became a minor hit for the band, reaching number 27 on the Alternative Airplay chart and remaining on the chart for nine weeks. The band filmed a music video for the song, directed by Evan Bernard, in Los Angeles, California on August 15 and 16, 2000. The music video was due to premiere on MTV's 120 Minutes on September 24, 2000, but an MTV intern played the music video for "Flagpole Sitta" by accident instead. MTV responded to the band's complaints by claiming that the video for "Sad Sweetheart of the Rodeo" had received poor test screenings, and pulled it from rotation after only two airings. The band also made a televised appearance on The Late Late Show with Craig Kilborn performing the song on October 18, 2000, with John Roderick filling in for