and Sargent's design philosophies: William Morris and John Ruskin. Nearly all of the first three issues of The Craftsman were written by Sargent, who thereafter wrote each issue's lead article, acted as the managing editor and designed the magazine's layouts. The magazine also featured articles by libertarian socialists. Furniture design Stickley's new furniture reflected his ideals of simplicity, honesty in construction, and truth to materials. Unadorned, plain surfaces were enlivened by the careful application of colorants so as not to obscure the grain of the wood and mortise and tenon joinery was exposed to emphasize the structural qualities of the works. Hammered metal hardware, in armor-bright polished iron or patinated copper emphasized the handmade qualities of furniture which was fabricated using both handworking techniques and modern woodworking machinery within Stickley's Eastwood, New York, factory (now a part of Syracuse, New York). Dyed leather, canvas, terry cloth and other upholstery materials complemented the designs. Those ideals – simplicity, honesty, truth – were reflected in his trademark, which includes the Flemish phrase Als Ik Kan inside a joiner's compass. The phrase is generally translated 'to the best of my ability.' His firm's work, both nostalgic in its evocation of handicraft and the pre-industrial era and proto-modern in its functional simplicity, was popularly referred to as being in the Mission style, though Stickley despised the term as misleading. In 1903 he changed the name of his company again, to the Craftsman Workshops, and began a concerted effort to market his works – by then including furniture as well as textiles, lighting, and metalwork – as Craftsman products. Ultimately, over 100 retailers across the United States represented the Craftsman Workshops. In 1902, the later world-renowned sculptor Jerome Connor was hired to head up Stickley's metal work department. Architect E. G. W. Dietrich contributed his design and accompanying essay titled “The Cottage Quality” to the February and April 1903 editions of The Craftsman magazine. Then in May 1903, the magazine published the first “Craftsman House” designed by Dietrich in cooperation with Stickley. The article featured a house design and drawings by Dietrich including an exterior view, floor plans, and detailed interior views showcasing Stickley furniture. In May 1903 Stickley hired Rochester architect Harvey Ellis. Although Ellis died only a few months later, in January 1904, he had an immediate and profound effect upon design of The Craftsman magazine, its architectural offerings, and the furnishings Stickley