JOIX-DTV (channel 10), branded as , is the Kansai region flagship station of the Nippon News Network and the Nippon Television Network System, owned by the subsidiary of the eponymous Yomiuri Shimbun Holdings, Japan's largest media conglomerate; Yomiuri TV forms part of Yomiuri's main television broadcasting arm alongside Kantō region flagship Nippon TV, which owns a 15.89% share in the company. Founded as on February 13, 1958, and renamed Yomiuri Telecasting Corporation on August 1, the station started broadcasting on August 28 as the first TV station to be affiliated with Nippon Television Network Corporation. Its studios are located in the Osaka Business Park district of Osaka. History Early years Nippon TV applied for TV broadcasting licenses in Osaka and Nagoya after it began broadcasting in 1953, but the Ministry of Post declined the application on the grounds that "Nippon TV is a Tokyo channel, and applying for licenses in other regions is an act of crossing the boundary." At the time, Osaka had only one privately owned television station, Osaka TV Broadcasting (later merged with Asahi Broadcasting). However, because the majority of its programming mostly came from KRT (now TBS), Nippon Television and its parent company, Yomiuri Shimbun Group, began to try to establish their own television station in Osaka. Yomiuri Shimbun filed for a broadcasting license as Shin-Osaka TV in November 1956. In addition to Yomiuri Shimbun, eight other newspapers, including those from Asahi, Mainichi, Sankei, Kobe, and Kyoto, applied for TV broadcasting licenses in the Kansai region at the time, and only two licenses were issued, indicating that rivalry was fierce. To ease the overheated competition, the Ministry of Post decided to grant an additional broadcasting license in the Osaka area, and on October 22, 1957, the new Osaka TV station was granted a broadcasting license. On August 1, 1958, Shin-Osaka TV changed its name to Yomiuri TV. 1958–1985 At 9:00 a.m. on August 28, 1958, Yomiuri TV was launched as the second privately owned television station in Osaka. Since Yomiuri TV is licensed as a quasi-educational station, they are required to dedicate 20%-30% of its airtime to educational programming, which resulted in being the only broadcaster at that time to air educational programs the most. At that time, Yomiuri TV produced "The Tales of Genji" which received positive reviews. Yomiuri TV started broadcasting color TV programming in September 1960, making it the first TV station in