Day 1961, the new store moved north to its location at 347 Yonge Street, two doors down from A&A, where it became a Toronto landmark. The flagship store of the competing A&A Records chain was located nearby at 351 Yonge Street. Steeles Tavern, a popular nightclub and live music venue, was between the two stores at 349 Yonge Street until it closed in 1974. Iconic neon signs The Yonge Street location was always noted for its kitschy signage. With Sam the Record Man growing rapidly, the business added the first of two spinning records that would later become its trademark. The first record, added at 347 Yonge Street, was designed by the Markle Brothers in 1969–70; it was 7.5 metres (24.6 feet) wide and 8 metres (26.2 feet) tall. The second sign was added in 1987, just north of the original, at 349 Yonge Street (former Steeles Tavern Restaurant). It was designed by Claude Neon Inc. In that same year, the letters spelling out "SAM" were added above the records (it took 550 light bulbs to light up the two SAM signs), as was the lower signage that read "Yes this is SAM the Record Man". The insert in the middle of the records reading "That's Entertainment" was also added at this time. Its first neon signage included the store's address in large neon "347" numbers vertically aligned between two windows. On the left side was a thermometer made from neon. On the far right was a neon multi-sectioned triangle similar to the one on top of the Canada Life Building, which indicated weather conditions depending on how it was blinking. In the late 1960s, the iconic spinning record replaced the previous neon signs, with the second neon record being added in the mid 1980s. The buildings where the sign hung were two Second Empire structures (347 Yonge was formerly McDonald and Wilson Lighting store with the second floor bricked off to allow for the sign to be installed, 349 Yonge was Steeles' Tavern, whose upstairs windows had been bricked off when the store became a women's fashion store (Le Chateau) following the closing of the restaurant. Both buildings have since been demolished. 1960s A third floor was built onto the back portion of the original 347 Yonge Street store sometime in the 1960s and a basement stockroom was excavated. It served as the Third Floor Bargain Basement for many