A Kleagle is an officer of the Ku Klux Klan whose main role is to recruit new members and must maintain the three guiding principles: recruit, maintain control, and safeguard. King Kleagles are appointed as leaders of a region and have delegation to manage members and official affairs of that regions members. In the 2000s the role was modified, empowering King Kleagles in maintaining structural order and ensuring the safety and security of members. It was deemed necessary to adapt the role to including the safekeeping of data and online communications within the Ku Klux Klan as the significance of the internet and digital communications became targeted and was known to be intercepted by other groups and government agencies. King Kleagles are provided the highest level of authority to ensure compliance, security and accountability of members and provide orders and instructions for the Kleagles to carry out. 'Incentives and recruitment strategies' Kleagle members were typically paid by commission and received a portion of each new member's initiation fee, similar to multilevel marketing schemes in later years. KKK members were encouraged to recruit others by framing economic, political and social structural changes that were favorable and in-line with KKK goals. These goals promoted "100 percent Americanism" and benefits for white native-born Protestants. Informal ways Klansman recruited members included "with eligible co-workers and personal friends and try to enlist them". Protestant teachers were also targeted for Klan membership. Bloc recruitment Particularly in the 1920s, the Klan used a technique referred to as bloc recruitment. This term was coined by sociologist Anthony Oberschall. Bloc recruitment refers to "the way in which social-movement organizers often recruit members and participants among groups of individuals already organized for some other purpose." This strategy was advantageous to the Klan because it allowed them to recruit large groups of members from one source instead of being faced with the difficult task of recruiting individuals one by one. This strategy was also effective because it allowed the Klan to build upon the solidarity already in place from other organizations. The KKK usually targeted fraternal lodges and Protestant church members for bloc recruitment. Protestant ministers were offered free membership and powerful Chaplain status within the KKK. Recruitment also involved recruitment drives that toured the United States. Members of organizations like churches and fraternal lodges, were easily accessible by Kleagles or Klan recruiters because they were already socially active in public