on streaming services later that week. This announcement prompted the group to begin a "Tommy Boycott" campaign, due to the fact that they would receive only 10% of revenue generated by streams, with the other 90% going to Tommy Boy. The campaign was shared by their fellow artists Nas, Questlove and Pete Rock, among others. In response, Tommy Boy postponed the deal and announced their discography would not be available on streaming services as previously scheduled. 2021–present: Tommy Boy sold to Reservoir Media In June 2021, Tommy Boy was acquired for $100 million by Reservoir Media, a music publishing and media rights company founded in 2007 by Iranian-Canadian businesswoman Golnar Khosrowshahi. Brand image The Tommy Boy logo was originally designed in 1982 by Steven Miglio and redesigned in 1989 by Eric Haze. The logo was named on Complex's list of the 50 Greatest Rap Logos of all time, coming in at number nine. In the late 1980s, with the emergence of streetwear fashion, Tommy Boy produced and distributed Carhartt jackets embroidered with its logo on the front and back for its own merchandise line called Tommy Boy Gear. Tommy Boy is also credited as the first to use lanyards as promotional items, which became a popular streetwear fashion accessory in the 1990s. Selected artists 808 State Above The Law Afrika Bambaataa Amari Amber Big Noyd Biz Markie (deceased) Black by Demand Bob Sinclar Boiler Room Capone-N-Noreaga Christian Tiger School The Cliks Coldcut Coolio (deceased) De La Soul Digital Underground Disco D (deceased) Everlast Fannypack Fresh Gordon Force MDs GLOBE & Whiz Kid Ghostface Killah Gucci Mane Handsome Boy Modeling School House of Pain Indica Indo G Information Society Jocelyn Enriquez Jonzun Crew Joydrop Junior Vasquez K7 Kim Burrell Kristine W LFO Lord Finesse J.C. Lodge Masters at Work Method Man Money Mike Naughty by Nature Paris Pimpadelic Planet Patrol Plushgun Prince Paul Prince Rakeem Queen Latifah RuPaul Shock G (deceased) Sneaker Pimps Soul Coughing Stars on 54 Stetsasonic Thunderpuss Timmy Gatling TKA Tony Touch Viewtiful Joe Discography References External links Company reference in Hoover's American record labels House music record labels 1981 establishments in New York City Record labels established in 1981 Hip hop record labels Post-disco record labels Warner Records