against another upstart network that would launch at the same time that September, The CW (an amalgamated network that was originally consisted primarily of UPN and The WB's higher-rated programs) as well as to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides converting to independent stations. WPIX, which had been a WB affiliate since 1995, was announced as The CW's New York City area affiliate as part of a 10-year affiliation deal with channel 11's parent company Tribune Broadcasting. The network's officials were on record as preferring the "strongest" stations among The WB and UPN's affiliates, none of which included any of Fox's UPN-affiliated stations – locally, WPIX had been well ahead of WWOR-TV in overall viewership for some time. The day after the announcement of The CW's formation (January 25, 2006), Fox removed all network references from the on-air branding of its UPN affiliates, and stopped promoting UPN programs altogether. WWOR accordingly changed its branding from UPN 9 to WWOR 9 (although the station was referred to on-air as simply "9"), and altered its logo to only feature the boxed "9" with a small red strip on the left side. WWOR had just introduced a new graphics package for its newscasts and a revised logo almost three weeks prior, with UPN branding. With the impending switch to MyNetworkTV, channel 9's on-air branding was changed to My 9 beginning on April 4, with the new brand being introduced during Nets and Yankees game telecasts; two weeks later on April 17, WWOR incorporated the My 9 name into the station's remaining branding elements, including news. On June 2, WWOR changed its logo again, this time adopting one similar to the MyNetworkTV logo presented at the launch announcement. Despite MyNetworkTV's announcement that its launch date would be September 5, 2006, UPN continued to broadcast on stations across the country until September 15, 2006. While some UPN affiliates that switched to MyNetworkTV aired the final two weeks of UPN programming outside its regular prime time period, WWOR and the rest of the network's Fox-owned affiliates dropped UPN's programming entirely on August 31, 2006. WWOR-TV discontinued regular programming on its analog signal, over VHF channel 9, at 11:59 p.m. on June 12, 2009, as part of the federally mandated transition from analog to digital television. The last program to air on analog was an episode of