sign, and theatre marquee. A small stage was also added for in-store performances. Renovations were also done on the ground floor of 347 Yonge, primarily the addition of a magazine section and a new cashier desk. The Pop/Rock Department and Nexx Level were also renovated. The former parkette (Hacksel Place) and chess tables on Gould Street were made over and incorporated into a café added to the Pop/Rock department. At one point limited menu food service was provided by Lick's hamburger chain. Notable customers Sam Sniderman was known as a friend to people starting out in the Canadian music industry, and helped jumpstart the careers of the likes of Anne Murray, Rush, Gordon Lightfoot and The Guess Who, who were all known to appear at the store from time to time. Bankruptcy and change of ownership When the Sam the Record Man chain was forced into bankruptcy in 2001, Sniderman's sons Jason and Robert ("Bobby") took over the flagship store. The two men kept the store running until announcing on May 29, 2007, that the store would close permanently on June 30 of that same year, citing the impact of technology on record sales as the determining factor of the closure. The flagship store in film and music The double-disc neon sign is frequently visible in films shot in Toronto that use Yonge Street as a location. Recent examples include the 2008 film The Incredible Hulk, which features the signs prominently during the final battle sequences, and the CTV/CBS series Flashpoint, which is set in Toronto. For a brief time in the 1910s, 347 Yonge Street was the location of music publishers Chappell & Co, now Warner/Chappell Music. Building the chain The flagship Sam the Record Man store was famous for its Boxing Day sales and often served as the location for newspaper and television reports on Boxing Day shopping. Shoppers would line up over many city blocks, in the cold, to get one-day-only specially discounted (20%–25%) records, and eventually, as the technology changed, CDs, and videos. Prices for videotapes were discounted as much as 50%. The store was also known for its deep catalogue, eclectic selection of imported recordings, time specials, and ever-changing stock of deleted or cut out stock. Some of the walls bore autographs and photographs of various musicians and celebrities (among them Elton John, Iggy Pop, Bruce Springsteen, Liberace, Tony Bennett, Charles Aznavour) who had visited