at the SBS Drama Awards and Best Actor at the Baeksang Arts Awards for his role in the poker drama All In. Due to his film and television roles, Lee experienced a rise in popularity across Asia, particularly Japan. From 2005, he focused on film, earning critical acclaim for his performance in A Bittersweet Life directed by Kim Jee-woon, which was screened out of competition at the Cannes Film Festival. Lee was nominated for Best Actor at the Blue Dragon Film Awards and Grand Bell Awards, and won at the Chunsa Film Art Awards, Baeksang Arts Awards and the Korean Association of Film Critics Awards. He reunited with director Kim Jee-woon in the "kimchi western" The Good, the Bad, the Weird, taking on his first villain role. The film was screened out of competition at the Cannes Film Festival. Lee's eye-catching performance in the film led to increased global recognition for him. This led to Lee's debut in Hollywood, where he played Storm Shadow in G.I. Joe: The Rise of Cobra, also starring Channing Tatum and Sienna Miller. Back in Korea, he appeared in I Come with the Rain opposite American actor Josh Hartnett and Japanese actor Takuya Kimura. Lee returned to television in late 2009 in the espionage action thriller Iris as a secret agent who finds himself at the center of an international conspiracy. He reportedly received over 100 million won per episode for his role, the third highest in the country's drama history. Iris was one of the most expensive shows ever produced, and was a smash hit across Asia. Lee's performance earned him the Grand Prize at the KBS Drama Awards and Best Actor at the Baeksang Arts Awards. In 2010, Lee starred in I Saw the Devil with Choi Min-sik, his third collaboration with Kim Jee-woon, which premiered at the Sundance Film Festival. His portrayal of the intelligence agent won him the Grand Prize at the Baeksang Arts Awards. Acclaim and Hollywood roles Lee received acclaim for his portrayal of dual roles in the lavish period drama Masquerade. The film was a box office hit, becoming the 7th film in Korean history to surpass 10 million admissions. Lee won Best Actor at the Grand Bell Awards for his performance. On June 23, 2012, Lee, along with Ahn Sung-ki, became the first Korean actors to leave their hand and foot prints on the forecourt of Grauman's