in the largest supermarket chain Shufersal in order to collect food products from customers. In 2017, 36,500 food boxes (containing dozens of food products) were collected from the supermarket chain. For Rosh Hashanah, Latet holds an annual telethon on national television in partnership with leading live TV shows, like Master Chef Israel, during which the organization raises hundreds of thousands of Holiday meal for people in need. Large-scale public displays are held in important public places in order to raise the awareness of the general population to the poverty issue. Partnerships and impact on Israeli society Latet receives wide public support from Israeli society and estimates that since its creation in 1996, nearly 2,000,000 Israelis have donated time, money and food products to support Latet's efforts and more than 100,000 volunteers have participated to the organization's activities. Latet is one of the most well-known organizations in Israel and has been recognized as a "Super Brand" by the Superbrands organization, along the Mossad and the IDF. 98% of Israelis know Latet (98% brand recognition and 52% brand recall). 90% of Latet's budget comes from Israeli society (general public, private sector and foundations) and 7% from abroad (foundations, federations and private donors). Some of Latet's largest supporters are UJA-Federation of New York, Jewish Federation of Greater Philadelphia, Jewish Federation of Greater Los Angeles, Fondation pour la Mémoire de la Shoah, and FSJU. References External links Latet homepage Latet homepage Charities based in Israel Medical and health organizations based in Israel