of Jewish (Sephardic) immigrants to Jamaica from Portugal and Spain from 1494 to the present, either by birth or ancestry. Jewish documents, gravestones written in Hebrew and recent DNA testing have proven this. While many are non-practicing, it is recorded that over 20,000 Jamaicans religiously identify as Jews. Common Jewish surnames in Jamaica are Abrahams, Alexander, Isaacs, Levy, Marish, Lindo, Lyon, Sangster, Myers, Da Silva, De Souza, De Cohen, De Leon, DeMercado, Barrett, Babb, Magnus, Codner, Pimentel, DeCosta, Henriques and Rodriques. In 2006 Jamaican Jewish Heritage Center opened to celebrate of 350 years of Jews living in Jamaica. Mexico New Christians arrived in Mexico as early as 1521. Due to the strong Catholic Church presence in Mexico, few conversos and even fewer Jews migrated there after the Spanish Conquest of Mexico. Then, in the late 19th century, a number of German Jews settled in Mexico as a result of invitations from Maximilian I of Mexico, followed by a huge wave of Ashkenazic Jews fleeing pogroms in Russia and Eastern Europe. A second large wave of immigration occurred as the Ottoman Empire collapsed, leading many Sephardic Jews from Turkey, Morocco, and parts of France to flee. Finally, a wave of immigrants fled the increasing Nazi persecutions in Europe during World War II. According to the 2010 Census, there are 67,476 Jews in Mexico, making them the third largest Jewish community in Latin America. Based in Cancún, they reached out to the whole Quintana Roo and Mexican Caribbean including Playa del Carmen, Cozumel, Isla Mujeres and Mérida. In 2010 they opened a Chabad branch in Playa del Carmen to expand their activities. Rabbi Mendel Goldberg along with his wife Chaya and two daughters where assigned to direct the activities there and open a new center. The State of Baja California has also had a Jewish presence for the last few hundred years. La Paz, Mexico was home to many Jewish traders who would dock at the port and do business. Many locals in La Paz descend from the prominent Schcolnik, Tuschman and Habiff families, although most are assimilated into Mexican life. In recent years, the tourist industry has picked up in Baja California Sur, which saw many American retirees purchase and live in properties around the Baja. In 2009, with a grassroots Jewish Community formulating and with the help of Tijuana-based businessman Jose Galicot, Chabad sent out Rabbi Benny Hershcovich and his