station signed on the air. During KTVB's fiftieth year celebration in 2003, the tag line "the first television station in the state where TV was invented" was used in some promotional announcements. In 1979, KTVB was sold to the Bullitts' King Broadcasting Company, joining company flagship station KING-TV in Seattle, KREM-TV in Spokane, and KGW-TV in Portland, as part of King Broadcasting. In 1992, the company was sold to the Providence Journal Company, which was later sold to Belo Corp. in 1997. KTVB has branched out into non-traditional areas, such as its free "Idaho Classifieds" project on the ZIdaho website. KTVB is no longer affiliated with ZIdaho as of January 2013. In August 2011, KTVB became the first station in Boise to broadcast its entire weekday schedule in high definition. On June 13, 2013, the Gannett Company announced that it would acquire Belo. The sale was completed on December 23. On September 24, 2014, KTVB announced that they would switch to the Gannett graphics package and "This is Home" music package on September 28, 2014. The station's multicast channels, Idaho's Very Own 24/7 and NWCN, were moved to the basic plan on Cable One system on August 27, 2013. Northwest Cable News was replaced with the Justice Network on subchannel 7.3 on January 20, 2015. NWCN would shut down almost two years later, on January 6, 2017. On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. KTVB was retained by the latter company, named Tegna. KTVB-DT2 KTVB-DT2, branded on-air as Idaho's Very Own 24/7, is the second digital subchannel of KTVB, programmed as an independent station. Over the air, it broadcasts on channel 7.2 in Boise and on KTFT-LD 7.2 in Twin Falls. History At the end of October 2003, KTVB launched 24/7 NewsChannel on KTVB-DT2, one of the first digital secondary subchannels in the nation. The subchannel's programming initially consisted of time-shifted newscasts plus five other programs not on its main channel. Plans for the independent news format subchannel were for original news programs and other local programming. By fall 2011, the station had rebranded its 24/7 NewsChannel as "Idaho's Very Own 24/7" while revamping the 6:30 p.m. newscast and the morning news at 7 a.m. added additional features. Though originally billed as a 24-hour news channel, the subchannel has become