bringing certain kinds of information around a term. When a user searches on that term, they enter into the magnetic field. To think about MoA in relation to the Personal InfoCloud, a user’s associated information and interests create a similar magnetic field, which draws pertinent information to them, and keeps it around them. Professional experience Vander Wal works at InfoCloud Solutions as the Principal and Senior Consultant. InfoClouds Solutions is Vander Wal’s consulting company that advises on the range of digital content/media, folksonomy/tagging, social web, and personal to social information use and reuse. He is a columnist at KM World, writes on his own blog “Off the Top” and he has worked for the INDUS Corporation in Bethesda, Maryland, is a member of the Founding Leadership Council for The Information Architecture Institute, and the Steering Committee for the Web Standards Project (WaSP). He is also the Alumni Tech Lead for Boxes and Arrows magazine. He spoke at the Association of Alternative Newsweeklies Web convention in January 2008. References External links Official biography Thomas Vander Wal — Userati Information architects Year of birth missing (living people) McCourt School of Public Policy alumni Living people Saint Mary's College of California alumni Alumni of the University of Oxford