films were box office successes, and proved Lee's brand power as a lead actor. Lee is set to star in political thriller aviation disaster film Emergency Declaration. In September 2021, he appeared on Netflix's survival drama Squid Game as the Front Man. In the 15th Asian Film Awards, he was awarded with Asian Film Excellence Award. He is the first Korean actor to be selected for the award, which is given for outstanding achievements in Asian cinema and culture. In 2022, Lee starred in the tvN television series Our Blues written by Noh Hee-kyung. He will also appear Um Tae-hwa's disaster thriller film Concrete Utopia alongside Park Bo-young and Park Seo-joon. Other work Lee formed a management company, BH Entertainment, which manages many actors including Han Hyo-joo, Go Soo, Jin Goo, Jinyoung and Han Ji-min. He owns a shop, BHNC, which sells hats, scarves and wallets. Lee Byung-hun is noted in the video game industry for providing his likeness for the main character, Wayne Holden, in the 2006 game Lost Planet: Extreme Condition, for the Xbox 360, PS3 & PC. Ambassador roles In 2010, Lee was named California's tourism promotion ambassador to Korea. In 2013, Lee was selected as an honorary ambassador for that year's annual meeting of the Association of Film Commissioners International, a group dedicated to helping facilitate international coproductions. The same year, he was appointed honorary ambassador to promote the 50th Daejong Film Awards. Philanthropy In March 2011, Lee donated 700 million won to the Korean Red Cross to help local residents affected by the earthquake and tsunami in Japan. In November 2016, Lee made a voice donation to Green Umbrella Children's Foundation for 'Haru', a campaign to support sick children. In April 2019, Lee and his wife Lee Min-jung donated 100 million to victims of forest fires in Gangwon-do. In February 2020, Lee donated 100 million won through the Fruit of Love of the Community Chest of Korea and his donation was used to provide sanitary products to vulnerable groups. In October 2020, Lee made voice donation to multi-media type Braille sensory book by The National Research Institute of Cultural Heritage. On December 30, 2020, Lee donated 100 million won to the Green Umbrella Children's Foundation to help children from low-income families who are having difficulties in life due to COVID-19. On July 12, 2021, Lee donated 100 million won to Asan Children's Hospital in Seoul