cm) DeKuh with one punch, a left hook, in the fourth round. Heavyweight championship On June 28, 1939, Galento fought for the heavyweight championship of the world against Joe Louis. At this time, Louis was heavily favored (8 to 1) to stop Galento. Galento was not impressed. In a pre-fight interview, Galento summed up his perspective on the fight as follows: Reporter: "Tony, what do you think your chances are against Joe Louis?" Galento: "Joe who?" Reporter: "Joe Louis." Galento: "I never hoid of da bum." He also predicted that he would "moida da bum", and telephoned Louis daily to personally inform him that he was a bum and that Galento would "moida him"—this colorful version of early tubthumping seems in retrospect to be Galento's standard manner of presentation (Look, March 14, 1939; Vol. 3, No. 6). Louis later said "He called me everything." Though known as a splendid self-promoter, Galento had the significant help of "Uncle" Mike Jacobs to sell the fight via ballyhoo. Jacobs frequently posed Galento for photo ops and news stories with beer bottles, steins and kegs; an openly clowning shot had Galento drinking from a milk bottle, with Jacobs trying to grab it away. Long before George Foreman was a cheeseburger-eating contender, Galento captured fans' imaginations as a challenger who trained on beer. It would seem almost necessary that, in order to show he was serious and properly prepared for the Louis fight, Galento stated that he had not taken alcohol for two days before the bout. The two fought in Yankee Stadium in New York City. The short, balding Galento stunned the crowd, and his opponent, by staggering and hurting Louis with a powerful left hook in the first round. In the second round, Louis began hitting Galento with vicious combinations, opened a cut in Galento's mouth and floored the challenger with a powerful left hook that actually lifted Galento off his feet. This was the first time Galento had been knocked down in his professional career. In the third round, Louis was again hitting Galento with combinations when Galento caught him with a beautifully-timed inside left hook; this time Louis went down. Louis, however, got up quickly, but took no chances for the remainder of the round. The fourth round was brutal for Galento, who had no defense and was wide open for Louis' assault. Louis hit him with murderous combinations which forced