area; its second water park, Disney's Typhoon Lagoon, opened on June 1. In 1983, Walt Disney World Village's name was changed to the Disney Village Marketplace. A new themed area, Mickey's Birthdayland, opened in the Magic Kingdom near Fantasyland on June 18, 1988. In 1987, Disney and Ron Brierley's Industrial Equity (Pacific) Ltd., already a 28% owner of the Wrather Corporation, agreed to purchase the remaining Wrather Corporation stock with a 50% share each. Wrather Corporation owned the Disneyland Hotel and operated the Queen Mary and Spruce Goose tourist attractions. In March 1988, Disney purchased Industrial Equity's half of Wrather Corporation. In 1985, Premier Cruise Line became the licensed partner cruise line with Disney. This allowed Disney characters on their ships and combined cruise, hotel, and theme park packages. Walt Disney Attractions The Walt Disney Outdoor Recreation Division was incorporated as Walt Disney Attractions, Inc. on August 10, 1989. In January 1990, Disney CEO Eisner announced plans to expand both Disneyland (by 20% in 10 years) and Walt Disney World (WDW). The plan would have WDW add another theme park and 16 new attractions in Disney-MGM Studios. Disney and The Coca-Cola Company agreed to a 15-year marketing contract on January 25: Coca-Cola products would be exclusive in Disney theme parks, and Coca-Cola would use some Disney characters in their ads. On March 16, 1990, Attractions president Nunis announced a 25-year plan for a development in Osceola, Florida, with homes, shopping malls and industrial buildings. In 1990, the possibility of a West Coast version of Epcot Center was placed in development. This was announced as WestCOT in 1991, to be placed at the Disneyland Resort. On July 31, 1990, a new ocean-themed park and resort, Port Disney, was announced for Long Beach. Port was to have a cruise-ship terminal, five hotels, restaurants, and shopping areas, costing $2 billion to build. On December 12, 1991, Disney selected only one California project to go forward with, Disneyland Resort, which was to include the WestCOT Center, hotels, a shopping mall, and a lake. Port Disney was abandoned in March 1992, and Disney canceled its leases on the Queen Mary and Spruce Goose attractions picked up from the Wrather Corporation. Mickey's Toontown, a new themed land at Disneyland, opened on January 24, 1993. Disney canceled its plans for WestCOT in mid-1995 due to financial issues at Disneyland Paris and the park's projected high cost. That