nutrition education advocacy program within the FNS that is designed to follow the Dietary Guidelines for Americans (DGA). It ties in the dietary needs of whole grains, low fat milk, fruits, and vegetables while providing advice and guidance on best practices. It is designed to guide users of the programs towards healthy food choices by suggesting portion sizes and food types. Available communications include motivational messages and guidance such as "Milk matters." and "They take their lead from you ...", along with videos and even kids games. One of the many FNS outreach programs, National School Lunch Program, has a focus on National School Lunch Week that runs mid October. Culminating many activities geared towards children, there are marketing materials for parents, teachers, and School Nutrition Professionals on how to support children's food choices. The Choose My Plate website provides educational materials catered to many different audience levels for support on identifying healthy foods, recipes, eating on a budget, and cultivating a plan for eating healthy and balanced foods based on USDA recommendations. The FNS has a Twitter presence under "USDA FNS" as @USDANutrition at Twitter garnering nearly 90k followers with over 17k tweets as of October 2019. Nutrition assistance programs These products and services are provided through fifteen domestic nutrition assistance programs: Child and Adult Care Food Program (CACFP) Fresh Fruit and Vegetable Program (FFVP) National School Lunch Program (NSLP) — Lunches subsidized by the NSLP are nearly ubiquitous in public schools. The program has operated since 1946. School Breakfast Program (SBP) Special Milk Program (SMP) Summer Food Service Program (SFSP) Food Assistance for Disaster Relief (FADR) Food Distribution Programs/USDA Foods Commodity Supplemental Food Program (CSFP) Food Distribution Program on Indian Reservations (FDPIR) Temporary Emergency Food Assistance Program (TEFAP) Office of Food Safety Special Supplemental Nutrition Program for Women, Infants and Children (WIC) Farmers' Market Nutrition Program / Senior Farmers' Market Nutrition Program (FMNP)/(SFMNP) Senior Farmers' Market Nutrition Program (SFMNP) Supplemental Nutrition Assistance Program (SNAP) — Formerly known as the Food Stamp program, SNAP is now the cornerstone of USDA's nutrition assistance. Nutrition Assistance Block Grants, including Nutrition Assistance for Puerto Rico Center for Nutrition Policy and Promotion (CNPP) The FNS is in charge of the national "Eat Smart. Play Hard." campaign, which encourages Americans (more specifically, children and teens) to follow the healthy eating guidelines set by MyPyramid. The spokescharacter of the "Eat Smart. Play Hard." campaign is