It sold its television stations to Sunrise Television in 1997. In 2002, Sunrise sold its North Dakota stations to the Wicks Group of New York City. Hoak Media bought all of Wicks' television stations, including KVLY, in January 2007. In September 2005, ten years after changing its call sign from KTHI, KVLY became the first major network affiliate in Fargo to broadcast in high-definition. In May 2006, KVLY made its logo bolder to reflect the change to HDTV. KVLY is the second-most-watched television station in the Red River Valley, behind WDAY/WDAZ, which are owned by Forum Communications Company. In 2003, KVLY began operating CBS affiliate KXJB-TV under a local marketing agreement (LMA), and the two stations began sharing facilities. In April 2007, KVLY-TV and KXJB-TV began simulcasting weekend newscasts, and in November 2007, the stations began simulcasting news during weekdays rebranded as Valley News Live. In January 2010, KVLY added classic movie network This TV to subchannel 11.2. It was replaced by classic television network MeTV on January 1, 2013. On November 20, 2013, Hoak announced the sale of most of its stations, including KVLY-TV, to Gray Television. Sister station KXJB-TV was to be sold by Parker Broadcasting to Excalibur Broadcasting and would have continued to be operated by KVLY under an LMA. The sale was completed on June 13, but upon the closing of the sale, and in the wake of the new FCC rules restricting LMAs, Excalibur abandoned its plans to acquire the station. Gray would continue to provide certain services to KXJB in the interim, and later moved its CBS programming to a multicast subchannel of KVLY. If a buyer was not found for KXJB, the station would cease broadcasting in the interim. KXJB would then be spun off to minority interests, which under this arrangement would allow the station to continue operating on the conditions that it operated independently (under minority, female and/or non-profit ownership) and not make any partnerships or sharing arrangements with other broadcasters. On November 12, 2014, CBS affiliate KXJB-TV's programming began being simulcast on KVLY's second digital subchannel, displacing MeTV to the third subchannel, as KXJB was sold to Major Market Broadcasting. KXJB signed off at midnight on December 1, 2014, as its programming moved to KVLY's subchannel. KVLY-DT2 began simulcasting in full 1080i HD on KXJB-LD 30.1 in September 2016, along with translators K28MA-D 28.1 in Argusville (covering north and west