become popular. It is unclear whether firms that create negative environmental externalities will actually change their method of production to satisfy such desires. Dollar voting also could dissuade citizens from law-making efforts to check unmitigated self-interest in firms and consumers, instead shifting this responsibility over to the market. See also Crowd funding Demonstrated preference Dispersed knowledge Ethical consumerism Foot voting Other people's money Tax choice Consumer sovereignty Buycott.com Notes References Voting theory Economics catchphrases Microeconomics