held a reportable interest in its own name in George Wimpey, such interest being below the declarable 3% threshold. Operations Clifford Chetwood was appointed to head Wimpey in 1982. The company then had over 40,000 employees and annual revenue of £1 billion, divided between a large number of British subsidiaries. Over the next ten years, Chetwood set out to convert these into three principle divisions, Homes, Construction, and Minerals, the aim being to create divisional autonomy and responsibility. United Kingdom housebuilding George Wimpey homes in the United Kingdom were sold under three distinct brands: the core 'George Wimpey' brand, the 'Laing Homes' brand, which had previously been used solely in the South East and Midlands, and the affordable 'G2' brand launched in 2006. In the 1970s, George Wimpey became the United Kingdom's largest private house builder, selling 106,440 homes in the decade, and in the 1980s, George Wimpey began to reinforce Wimpey Homes as a brand, focusing on quality compact housing. Advertising, featuring the famous Wimpey cat, ensured Wimpey Homes became a household name in house building. By 2002, there were four brands: Wimpey Homes, McLean Homes, McAlpine Homes and Laing Homes. Under the leadership of the current chief executive, Peter Redfern, (who was then head of housing), the operations were merged, and ‘Wimpey Homes’, ‘McLean Homes’ and ‘McAlpine Homes’ were replaced with ‘George Wimpey’ under a new three-dimensional purple and orange squares corporate identity. Laing Homes was retained due to its more upmarket status and its greater brand recognition. This brand disappeared in June 2008, as a result of the merger with Taylor Woodrow. In 2006, George Wimpey launched an affordable 'G2' brand, focussing on one and two bedroom luxury apartments. Its prime target markets were value-conscious first time buyers and key workers. Sponsorship George Wimpey was the Main Sponsor of St Johnstone F.C. until 2008/09, when George Wimpey and Taylor Woodrow merged. Wimpey Construction Wimpey Construction was one of the leading construction businesses in the United Kingdom, Canada and the Middle East, engaging in a wide range of building and civil engineering activities. Major non-housing construction projects have included the White City Stadium completed in 1908, the Team Valley Trading Estate completed in 1938, Heathrow Airport completed in 1946, the Clunie Dam in Scotland completed in 1950, the Bank of China Building in Hong Kong completed in 1952, the Hirfanlı Dam in Turkey completed in 1956, the Loch