Joseph Myron Segel (January 9, 1931 – December 21, 2019) was an American entrepreneur. He was the founder of over 20 American companies, most notably QVC, an American television network, and the Franklin Mint, a producer of mail-order collectibles. Segel was named to the Direct Marketing Association's Hall of Fame in 1993. He was honored with a Lifetime Achievement Award from the Electronic Retailing Association and an honorary doctorate from Drexel University. He was awarded the Philip H. Ward, Jr. Medal from The Franklin Institute in 1977. In 2005, the Harvard Business School published their selection of The Greatest Business Leaders of the Twentieth Century. Then, in 2007, the Wharton School of the University of Pennsylvania published their selection of The Most Influential Wharton Alumni and Faculty in the Wharton School's 125-year history. Segel was one of only 10 people who was on both of these lists. Early life Born to a Jewish family, Segel, at the age of 13, started a successful printing business. At 16, he entered the Wharton School of the University of Pennsylvania in Philadelphia. In 1951 he received a Bachelor of Science degree in Economics. As a graduate student, he taught introductory marketing classes while running the "Advertising Specialty Institute", his first significant business. A first in the industry, it published a centralized directory of promotional materials and their suppliers, the Advertising Specialty Register. In 1964, Segel took note of two concurrent events – the passing of General Douglas MacArthur and people lining up at banks to buy up the last U.S. silver dollars. In response, he founded the National Commemorative Society, which introduced a monthly series of limited edition, sterling silver commemorative coin-like medals honoring events and heroes in American history, starting with a medal commemorating General Douglas MacArthur. Later that year, dissatisfied with the quality of the coin-medals produced by a subcontractor, he recruited Gilroy Roberts, then Chief Engraver of the U.S. Mint, to join him in starting the General Numismatics Corporation. GNC became the Franklin Mint in 1965, shortly after going public. The Franklin Mint quickly expanded to produce not only coin-like medals and casino tokens, but other collectibles, including car models, luxury board-game editions, and porcelain dolls. Segel retired as chairman of Franklin Mint Corporation in 1973. National Software Testing Laboratories Segel founded the National Software Testing Laboratories aka NSTL in 1983. The company published several monthly newsletters including "Software Digest".