applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three gnomes until the end of 1998. On 17 June 2020, former UK Labour politician Fiona Onasanya questioned why popular breakfast cereal Coco Pops was promoted with a monkey, while Rice Krispies used the white-skinned Snap, Crackle and Pop. The original advertising jingle, "Snap, Crackle, Pop," was written by Nick Winkless under the banner of Leo Burnett Worldwide. The lead sheet sent by Kellogg's lists the singers' names as Len, Hazel, and Joe. Nick's daughter said Nick's influence for the 3-part round was Fugue for Tinhorns from Guys and Dolls. Physics In physics, the terms snap, crackle and pop are sometimes used to describe the fourth, fifth and sixth time derivatives of position. The first derivative of position with respect to time is velocity, the second is acceleration, and the third is jerk. References External links Kellogg's Fictional elves Fictional trios Cartoon mascots Kellogg's characters Male characters in advertising Mascots introduced in 1933