reorganize all produced goods and supply, and ultimately to radically increase all industrial output. At the core of Scott's vision was "an energy theory of value". Since the basic measure common to the production of all goods and services was energy, he reasoned "that the sole scientific foundation for the monetary system was also energy", and that by using an energy metric instead of a monetary metric (energy certificates or 'energy accounting') a more efficient design of society could be made. Technocracy Inc. officials wore a uniform, consisting of a "well-tailored double-breasted suit, gray shirt, and blue necktie, with a monad insignia on the lapel", and its members saluted Scott in public. Public interest in technocracy peaked in the early 1930s: Technocracy's heyday lasted only from June 16, 1932, when the New York Times became the first influential press organ to report its activities, until January 13, 1933, when Scott, attempting to silence his critics, delivered what some critics called a confusing, and uninspiring address on a well-publicized nationwide radio hookup. Following Scott's radio address (Hotel Pierre Address), the condemnation of both him and technocracy in general reached a peak. The press and businesspeople reacted with ridicule and almost unanimous hostility. The American Engineering Council charged the technocrats with "unprofessional activity, questionable data, and drawing unwarranted conclusions". The technocrats made a believable case for a kind of technological utopia, but their asking price was too high. The idea of political democracy still represented a stronger ideal than technological elitism. In the end, critics believed that the socially desirable goals that technology made possible could be achieved without the sacrifice of existing institutions and values and without incurring the apocalypse that technocracy predicted. The faction-ridden Continental Committee on Technocracy collapsed in October 1936. However, Technocracy Incorporated continued. On the 8 October 1940 the arrests have been made by the Royal Canadian Mounted Police. The charges were for being a member of an illegal organisation Technocracy Incorporated. One of the arrested was Joshua Norman Haldeman, an amateur archaeologist, a former Regina chiropractor and former director of Technocracy Incorporated, the grandfather of Elon Musk. There were some speaking tours of the US and Canada in 1946 and 1947, and a motorcade from Los Angeles to Vancouver: Hundreds of cars, trucks, and trailers, all regulation grey, from all over the Pacific Northwest, participated. An old school bus, repainted and retrofitted with sleeping and office