street in 2008. In August 2009, Retail Week revealed the locations for GIVe's first stores. Under the headline "Fashion legend George Davies has secured a raft of shopping centre deals for his new venture Give", the magazine correctly confirmed GIVe's first chosen store sites. In addition to Regent Street, Bluewater and Meadowhall stores, GIVe is opening in Liverpool, Cribbs Causeway, Kingston, Glasgow and Harrogate in October and November. Sixteen independent retailers (including 10 Beales shops) across the UK entered into joint venture agreements with GIVe to carry the range in a large concession-style deal which also opened in October 2009. In the run-up to the brand's launch Davies agreed an exclusive deal with women's fashion magazine Grazia. Describing the brand GIVe "as the most exciting story to come out of retail this year" and "from what we've seen it's set to be a major new fixture on the British high street", Miller said that she and her Editor-in-Chief, Jane Bruton, had been given a preview of the new range which Davies kept very firmly under wraps prior to the brand's launch in October 2009. On 22 September, Grazia featured a 24-page promotion dedicated to GIVe and some of its clothing and accessory range. Grazia also highlighted that Emma Trayner (Davies' second daughter) has also played a large part in the selection and design input into GIVe's collection. In an interview with the Business section of the Sunday Times, Davies confirmed that he had invested over £20,000,000 of his own money in the new venture. He told the paper that he planned to donate up to 10% of the company's profits to charitable causes. He also said that he was in discussions to take the brand global and that he would be disappointed if GIVe did not see sales of £50m-£60m. Davies was described by The Week as being "indefatigable" – in other words incapable of being tired out; not yielding to fatigue; untiring. Elle magazine commented that "the designs are still underwraps, but we hear we should expect chic women's wear to rival the likes of Whistles and Karen Millen".Elle News | George Davies New High Street Shopping Venture To Launch | Elleuk.com Davies believes that many large high street retailers have failed to react quickly enough and embrace the power of the internet and its impact on the consumer, including the use of social network sites such as Facebook