the record company had planned to bring Jackson's new album to the highest number of consumers, they did not want the campaign to be too intrusive. To handle the publishing rights to the music of Janet Jackson, company Black Doll was founded. The music industry scene had changed since Jackson's last release, with hip-hop-flavored R&B taking over mainstream music. However, Virgin executives were still confident that lead single "Got 'til It's Gone" would be successful. The recording company opted for a more urban promotion, using billboards and spaces in subways, as well as TV commercials. The music video for "Got 'til It's Gone" premiered during the opening of the MTV Video Music Awards on September 4, 1997, where Jackson presented an award to Mark Romanek. The day before, an album listening party was held in New York City at the Chrysler Building's Art Deco Cloud Room, reopened after sixty-five years for the event. Entertainers in attendance included Marilyn Manson, Beck, Billy Corgan, Sheryl Crow, Meredith Brooks, Diddy, Naomi Campbell, Michael Douglas and Lisa Marie Presley. On September 9, a release party for the album was set up at Sony Pictures Studios in Culver City, California. In mid-September, Jackson went to Europe to promote the album. She performed "Got 'til It's Gone" on BBC One's Top of the Pops show and on Graines de Star in France. Upon her return to the United States to release the album, she was interviewed on The Oprah Winfrey Show, performing "Got 'til It's Gone" and "Together Again". One of the new ways to promote the album was the use of the Internet. In a collaboration with MTV, an online chat with the singer was set up. The event happened through MTV Live on October 6, 1997, the day before the album's release. A day later, she signed copies at an album signing held at the Virgin Megastore in New York City, Jackson also promoted the album in Oceania and Asia, performing on Hey Hey It's Saturday in Australia e Hey! Hey! Hey! Music Champ in Japan. Upon returning to her promotional tour in Europe, she performed "Got 'til It's Gone" on French TV programs Les Années Tubes, Hit Machine along with "Together Again", and Spanish television on TV show Música Sí. while also singing on Spanish TV on the shows Música Sí and Turrón y... cuenta nueva. In January, Jackson opened the American Music