chain to offer Greek frozen yogurt. Every year, TCBY offers mothers across the nation a free frozen yogurt on Mother's Day, and fathers a free frozen yogurt on Father's Day. Store giveaway In October 2009, TCBY launched the "This Could Be Yours: The Great TCBY Store Giveaway," a contest that rewarded one person with their own TCBY store. To enter, contestants submitted a video, no longer than two minutes, explaining why they should be the recipient of their very own TCBY, why their town is the perfect location, and what they have to offer the brand. Submissions were judged on creativity, a sense of business acumen and originality. Originally, videos were accepted until November 30, 2009, but the deadline was extended until March 31, 2010. On May 26, 2010, it was announced that the winners of the contest were Jared and Sarah Greer of Fayetteville, Arkansas. The Greers opened their store in April 2011 in Rogers, Arkansas with TCBY's new self-serve prototype and store design. See also List of frozen yogurt companies List of frozen dessert brands References External links TCBY Franchises Brand name frozen desserts Restaurants established in 1981 Ice cream parlors Fast-food chains of the United States Frozen yogurt businesses 1981 establishments in Arkansas Companies based in Broomfield, Colorado 2000 mergers and acquisitions Companies that filed for Chapter 11 bankruptcy in 2008