be creative. (…) Preaching to the converted doesn't really work for me. ”Speaking of post-match reception, he took a swipe in passing at the keepers of the South West France flame: "The eternal temple, with its fanfare, foie gras and saucisson, is a bit outdated. We can't restrict ourselves to the culture of the South West, which doesn't represent all of France." Guazzini nonetheless remained attached to certain traditions. Thus, from his arrival in 1992, he required players to wear the club's official blazer and tie. "I won't tolerate any sloppiness. Rugby tradition is jacket-tie, and I think that's a good thing."» It took about ten years for the club to finally establish itself with fans. Almost all of Stade's home matches were sold out. Faced with the size limits of Stade Jean-Bouin (room for about 10,000 people), and still wishing to develop the club's popularity until they could find a new, bigger home, Guazzini set his sights higher. In April 2005, he wanted to play the quarter final match of the European Champions Cup, against Newcastle, at Parc des Princes, located across from Stade Jean-Bouin. It was a complete success: the match was sold out (about 48,000 attended). Logically, therefore, Guazzini sought to repeat the success for a league match against Toulouse and a European Champions Cup match against Leicester in the autumn. But this time, the directors of Paris Saint-Germain were against the idea, fearing the rugby players would damage the pitch. Guazzini, annoyed and shocked by the lack of solidarity on the part of Stade Français's neighbours, stated that he would fill Stade de France. Using an aggressive sales strategy (half of the seats were available for €5 or 10, sponsors were actively approached) and effective communication, he did: on 15 October 2005, Stade Français Paris beat the world attendance record for a regular season rugby union league match (79,502 spectators). He would repeat this feat three times: against Biarritz (4 March 2006, 79,604 spectators), then against Biarritz again (14 October 2006, 79,619 spectators) and finally against Toulouse (27 January 2007, 79,741 spectators). In addition to the pricing policy, there was additional entertainment on display at Stade de France: thousands of blue and pink flags placed on the seats, famous singers and musicians (Les Tambours du Bronx 15 October 2005, Michel Delpech 27 January 2007), circus performers, giant karaoke, a parade of children from rugby schools in