Flocking is the process of depositing many small fiber particles (called flock) onto a surface. It can also refer to the texture produced by the process, or to any material used primarily for its flocked surface. Flocking of an article can be performed for the purpose of increasing its value. It can also be performed for functional reasons including insulation, slip-or-grip friction, retention of a liquid film, and low reflectivity. Uses Flocking is used in many ways. One example is in model building, where a grassy texture may be applied to a surface to make it look more realistic. Similarly, it is used by model car builders to get a scale carpet effect. Another use is on a Christmas tree, which may be flocked with a fluffy white spray to simulate snow. Other things may be flocked to give them a texture similar to velvet, velveteen, or velour, such as t-shirts, wallpaper, gift/jewelry boxes, and upholstery. Besides the application of velvety coatings to surfaces and objects there exist various flocking techniques as a means of color and product design. They range from screen printing to modern digital printing in order to refine for instance fabric, clothes or books by multicolor patterns. Presently, the exploration of the flock phenomenon can be seen in the fine arts. Artist, Electric Coffin, is known for their many colorful flocked works, including a 50-foot piece in Facebook's Seattle headquarters. Flocking in the automotive industry is used for decorative purposes and may be applied to a number of different materials. Many rally cars also have a flocked dashboard to cut down on the sun reflecting through the windscreen. A view on the present state-of-the-art of flocking can be found in the first international exhibition "Flockage: the flock phenomenon" in the Russell-Cotes Art Gallery & Museum in Bournemouth. In the photographic industry, flocking is one method used to reduce the reflectivity of surfaces, including the insides of some bellows and lens hoods. It is also used to produce light-tight passages for film such as in 135 film cartridges. Flock consists of synthetic fibers that look like tiny hairs. Flock print feels somewhat velvet and a bit elevated. The length of the fibers can vary in thickness which co-determines the appearance of the flocked product. Thin fibers produce a soft velvety surface, thicker fibers a more bristle-like surface. Flocked fabrics Flocking in fabrics is a method of creating