in many major markets on September 30, 2010. In November 2009, DirecTV became the first provider to offer video-on-demand services of HDNet and HDNet Movies. AXS TV On January 18, 2012, HDNet, LLC entered into a joint venture with entertainment company/promoter Anschutz Entertainment Group, media personality Ryan Seacrest, and talent agency Creative Artists Agency, in which AEG, CAA, and Ryan Seacrest Media would each purchase a share of the network, with Cuban retaining primary ownership. The network rebranded on July 2, 2012, as AXS TV, a name taken from AEG's ticket sales website AXS.com. With the purchase and rebranding, the channel gradually shifted focus to include a mix of entertainment news, lifestyle, pop culture and in-concert performance events. Alongside the rebranding, Dish Network announced that it would expand the channel's distribution to customers who do not subscribe to an HD tier through a downconverted standard definition feed. The provider moved the network to channel 131 in the spring of 2012, increasing its carriage to at least 14 million Dish Network subscribers upon its relaunch as AXS TV. Through its relationship with AEG, AXS TV also planned to offer special promotions on concerts to Dish Network users who have subscribed to the channel. On February 14, 2013, CBS Corporation took a minority stake in the channel, in exchange for providing content and marketing (suggesting that the channel could air complementary programming for CBS-aired entertainment events such as the Grammy Awards). In addition to carriage on cable, satellite and telecommunication providers, AXS TV has been added to streaming media providers including Sling TV in October 2016, DirecTV Now when it debuted in November 2016, and Philo when it was launched in November 2017. Sale to Anthem On September 9, 2019, the Canadian company Anthem Sports & Entertainment announced that it had acquired a majority stake in AXS TV and HDNet Movies. Mark Cuban and AEG will retain interests in the company as minority equity partners, while AEG will also continue to provide additional sales support for the network through its AEG Global Partnerships unit. Television personality Steve Harvey was also brought in as an additional financier and content partner. Anthem's founder and owner Leonard Asper stated that there were no plans to make any major changes to AXS TV's format or programming, or to add programming from other Anthem channels unless they were complementary to the AXS TV's existing format. Shortly after