IronMind Enterprises, Inc. is an American niche market business based in Nevada City, California, that specializes in "tools of the trade for serious strength athletes." Though many of its products include strength-training equipment and accessories, IronMind also publishes books, DVDs and the quarterly magazine MILO: A Journal For Serious Strength Athletes. IronMind sponsors competitions in weightlifting, arm wrestling, grip strength and strongman at events such as the Arnold Sports Festival, the GNC Grip Gauntlet, and North American Strongman. Psychology and strength sports IronMind was founded in 1988 by Randall J. Strossen, a Stanford psychology PhD with a longstanding interest in weightlifting and related strength sports. That year also marked the beginning of Strossen's 12-year stint writing a monthly column for Iron Man magazine about the psychology of bodybuilding and weightlifting. IronMind's slogan, "Stronger Minds, Stronger Bodies," reflects the company's roots in sports psychology. It is also the subtitle of Strossen's second book, a partial collection of his columns for Iron Man, published by IronMind in 1994. Products Some of IronMind's notable products include the Captains of Crush Grippers, the Rolling Thunder, the Vulcan Racks system, and the book Super Squats: How to Gain 30 Pounds of Muscle in 6 Weeks. IronMind has been a mail-order company since its inception and publishes an annual product catalog that also provides training tips, a history of strength sports, and information on subjects ranging from hand health to nutrition. The company counts scores of major collegiate and professional sports teams among its customers. Its Vulcan Racks are in use at the U.S. Olympic Training Center in Colorado Springs, Colorado, and at the US Olympic Education Center at Northern Michigan University. The World's Strongest Man (WSM) contest has used IronMind's Draft Horse Pulling Harness for its competitions since 2002. In 2006, IronMind manufactured a harness for the WSM's Car Walk event after consulting with two-time WSM winner Jouko Ahola on the design. It has been used at WSM competitions ever since. Strength enthusiasts, people training at home and those with hand ailments such a carpal tunnel syndrome and arthritis make up the rest of IronMind's patrons. Focus on grip strength Grip strength has been a major focus for IronMind since the company introduced its specialized line of grip-strength tools in 1990. The idea that grip strength comprises three basic components – crushing, pinching and supporting elements (deadlifting, etc.) – was first presented to the world