stocks and otherwise prioritize the display to show the most relevant stocks. The first with advertising campaign management. The online advertising market was just being invented while CNNfn's website was being launched. Prior to CNNfn, the online advertising market primarily used weighting for ad rotations. This would provide a specific advertiser a percentage of views for each page the ad was displayed. CNNfn worked with industry leader NetGravity to develop the first policy engine that would allow CNNfn.com to target advertisements based on user demographics. The first to utilize streaming media with broadcast video. At the time, RealNetworks, VDONet, and VXtreme were startups in the streaming media space. No broadcaster saw the Internet as a viable way to reach their audience and they all believed their content to be too valuable to broadcast over the Internet for free. In late 1996, CNNfn.com published 1–2 hours of its programming each day within minutes after the actual show had aired on TV. The first to utilize Layer 7 load balancing to scale. At the time, round-robin DNS with weighted nodes to account for servers with more or less power or connectivity was the only way to scale a web farm. CNNfn was working closely with Netscape by also helping the write portions of their software which was incorporated into their 2.x product line. Round robin was not fast enough at taking a server out of rotation when Netscape would crash. Thus CNNfn worked with a few vendors to implement a Layer 7 solution that would instantly know when a server was up or down. This dramatically increased the speed and quality of the CNNfn and CNN websites. The first to fully automate publishing. By working with Lotus Software, CNNfn was the first to use a database back-end system to automate the work flow of a publishing system. At that time, even The Wall Street Journal, another startup, used web masters to hand convert articles from the editors into HTML and to get them approved by hand through e-mail or visual confirmation from a manager. The web master would then post the story onto the website and edit the referring page to add a link to the new document. CNNfn worked with Lotus's Domino product to fully automate the draft, approval, and publishing of its articles. The website was completely automated in re-writing its static home page with the latest stories. As an