The Treasure Coast is a region in the southeast of the U.S. state of Florida. It borders the Atlantic Ocean and comprises Indian River, Martin, and St. Lucie Counties. The region, whose name refers to the Spanish Treasure Fleet that was lost in a 1715 hurricane, evidently emerged from residents' desire to distinguish themselves from the Gold Coast to the south (the coast along Palm Beach, Broward, and Miami-Dade counties). The Treasure Coast area includes parts of two metropolitan statistical areas designated by the Office of Management and Budget and used for statistical purposes by the Census Bureau and other agencies: the Port St. Lucie Metropolitan Statistical Area (comprising St. Lucie and Martin counties) and the Sebastian–Vero Beach, Florida Metropolitan Statistical Area (comprising Indian River County). History The area has long been inhabited, but like other of Florida's vernacular regions, a popular identity for the area did not emerge until the area saw its initial population boom in the 20th century. It is one of several "coast" regions in Florida, like the Gold Coast and the First Coast. The term was coined by John J. Schumann Jr. and Harry J. Schultz of the Vero Beach Press Journal newspaper shortly after salvagers began recovering Spanish treasure off the coast in 1961. The discovery of treasure from the 1715 Treasure Fleet, lost in a hurricane near the Sebastian Inlet, was of major local importance and brought international attention to the area. Press Journal publisher Shumann and editor Schultz noted that there was no name for their area, which was between the well known Gold Coast to the south (From Palm Beach County to Miami) and the Space Coast to the north (Brevard County). They started referring to their region as the "Treasure Coast" in the newspaper, and this use spread to the community. Media In Vero Beach the classic hits formatted WQOL broadcasts on 103.7 FM. In Stuart the country music themed WAVW broadcasts on 92.7 FM. In Vero Beach there is country music themed WPHR-FM, broadcasting at 94.7 FM. WTTB carries the news talk format, and it broadcasts at 1490 AM and 105.7 FM. In Fort Pierce there is National Public Radio (NPR) network affiliate WQCS FM, broadcasting at 88.9 FM. It is owned by Indian River State College and carries news, talk and informational programming. Its positioning statement is "NPR For The Treasure Coast". It is co-owned with WQCP 91.1