of us will be playing with the rainbow!" Purchasers of PINK are required to make a legal declaration during the online checkout process, confirming that: "you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make its way into the hands of Anish Kapoor." Kapoor managed to acquire the pigment and on his Instagram account posted a picture showing his middle finger dipped in PINK, with the caption "Up yours #pink." Semple responded by describing Kapoor as "some kind of end-of-game super baddie" who "should be old enough to know better" after Kapoor's Instagram post. Roisin O'Connor writing for The Independent called it "one of the most spectacular displays of pettiness" ... "these are two grown men fighting over who gets to use the pretty colours." On 3 February 2017 Semple hit back at Kapoor with the release of his own version of Vantablack, dubbed "Better Black". Semple admits that the paint is not perfect, but says it is better because it is affordable and available to everyone. "Better Black" comes as a pigment and an acrylic "super-base" which when combined replicates the light-absorbing technology of Vantablack. Black 2.0 followed on 30 March 2017. Since then, Semple's Culture Hustle has released a Black 3.0, and "Diamond Dust", described as the world's "most glittery glitter" (equally forbidden to Kapoor). In 2022 Semple released a limited edition pigment called Incredibly Kleinish Blue, aiming to "democratise" yet another color, the IKB patented by Yves Klein. Activism Semple has supported Amnesty International and has created artworks for the Freedom of Expression Campaign. "There are more artists living in East London than in the whole of Renaissance Italy and we're doing all sorts of weird and wonderful things every day," he pointed out, "but there are other people all over the world who don't have the privilege of being able to say what they think." He also spoke for Amnesty about positive mental health being a Human Right alongside Joe Pantoliano and Colm O'Gorman during Ireland's "First Fortnight" arts festival. In 2010 Semple spoke for the first time about how his life changed after a near death experience a decade earlier. "Up until that day I was a normal kid, I