and MythTV. Higher-end receivers for digital broadcast radio and digital satellite radio commonly feature built-in IPGs as well. Demand for non-interactive electronic television program guides – television channels displaying listings for currently airing and upcoming programming – has been nearly eliminated by the widespread availability of interactive program guides for television; TV Guide Network, the largest of these services, eventually abandoned its original purpose as a non-interactive EPG service and became a traditional general entertainment cable channel, eventually rebranding as Pop in January 2015. Television-based IPGs provide the same information as EPGs, but faster and often in much more detail. When television IPGs are supported by PVRs, they enable viewers to plan viewing and recording by selecting broadcasts directly from the EPG, rather than programming timers. The aspect of an IPG most noticed by users is its graphical user interface (GUI), typically a grid or table listing channel names and program titles and times: web and television-based IPG interfaces allow the user to highlight any given listing and call up additional information about it supplied by the EPG provider. Programs on offer from subchannels may also be listed. Typical IPGs also allow users the option of searching by genre, as well as immediate one-touch access to, or recording of, a selected program. Reminders and parental control functions are also often included. The IPGs within some DirecTV IRDs can control a VCR using an attached infrared emitter that emulates its remote control. The latest development in IPGs is personalization through a recommendation engine or semantics. Semantics are used to permit interest-based suggestions to one or several viewers on what to watch or record based on past patterns. One such IPG, iFanzy, allows users to customize its appearance. Standards for delivery of scheduling information to television-based IPGs vary from application to application, and by country. Older television IPGs like Guide Plus+ relied on analog technology (such as the vertical blanking interval of analog television video signals) to distribute listings data to IPG-enabled consumer receiving equipment. In Europe, the European Telecommunications Standards Institute (ETSI) published standard ETS 300 707 to standardize the delivery of IPG data over digital television broadcast signals. Listings data for IPGs integrated into digital terrestrial television and radio receivers of the present day is typically sent within each station's MPEG transport stream, or alongside it in a special data stream. The ATSC standard for digital terrestrial television, for instance,