USA's mobile broadband modems. Users could purchase access to Broadband2Go services by the day or by the month. A daily plan offered 250 MB of full-speed access. Monthly plans ranged from 500 MB to 6 GB. access. PayLo plans offered users unlimited talk and text for $40 per month. Virgin Mobile offered talk, text, and mobile web access plans for feature phones and smartphones under the Data Done Right brand. These plans could only be purchased at Walmart. Account security In September, 2012, media outlets began reporting on the findings of Kevin Burke, a software developer and Virgin Mobile USA customer. Burke's experimentation led him to claim that Virgin Mobile USA's account security practices did not adequately protect customer account information. To access their account via the Virgin Mobile USA website, customers must enter their ten-digit telephone number and a six-digit password. The maximum possible number of six-digit passwords is one million, a relatively small number. According to Burke, Virgin Mobile USA did not employ security techniques that would prevent an attacker from rapidly cycling through all possible password permutations, allowing a brute force attack to succeed in twelve days or less. In response to the wide media coverage, Virgin Mobile updated its online account access system, limiting users to 20 attempts from one IP address. Marketing Beginning on May 2, 2011, Virgin Mobile USA launched a campaign that revolved around a fictional Hollywood celebrity couple "Sparah". The campaign was expected to last six months, but ran through the end of 2011. Virgin Mobile produced multiple videos and photo galleries that starred the fictional couple and posted them to a dedicated website "sparah.com." Virgin Mobile USA hoped to connect the ability for consumers to enjoy data-intensive web content using a Virgin Mobile USA unlimited data plan. In August 2011, Virgin Mobile USA aired television ads that parodied elements of T-Mobile USA and AT&T Mobility's marketing, featuring an unflattering portrayal of spokespersons for both brands. In March 2012, Virgin Mobile introduced an ad campaign featuring Richard Branson, founder of Virgin Group, and the slogan "We answer to a higher calling". Retail presence Virgin Mobile products and services were sold via the virginmobileusa.com web site and at partner retail outlets, including Best Buy, RadioShack, Target, Fred Meyer, and Walmart. See also Virgin Mobile Virgin Mobile FreeFest Sprint Corporation Boost Mobile References https://www.theguardian.com/business/2000/sep/21/4 External links Virgin Mobile USA Virgin Mobile USA Customer Community