and Twitter to get the message of new product into the public domain. In an interview in Retail Week, Davies said: "I've had to understand a lot of new things like Twitter, Facebook and blogging because that's the route consumers have gone. I feel the high street has left itself open to the rise of that sort of medium." Davies also said the new GIVe stores include in-store internet kiosks giving customers real-time stock information as well as video content of the store's garments on a catwalk (the shopper will scan a bar code into the system and get instant video feedback of what the chosen garment looks like on the catwalk). In addition the same in-store system will allow shoppers to order home delivery. Speaking to the Financial Times in December 2009, Davies discussed his intentions of taking the GIVe brand overseas. It had been widely reported that he was in discussions with several different groups in India and the Middle East and was considering launching the brand outside of the UK in the second quarter of 2010. GIVe was effectively closed for any further trading in early 2011 and the holding company that was its parent company, "Sporter Ltd" was put into receivership in September 2011. Personal life and charity support Davies is the father of seven children (five daughters and two sons) and has three former wives. In 2008, it was reported that he had built a 7-hole golf course in his back garden. Davies divides his time between his family, his business ventures and his seven chosen charities which includes helping the education of under-privileged children in Asia as well as making life more comfortable for British soldiers injured in combat overseas. In an interview with the Sunday Times, Davies revealed that he had decided to give his private yacht away to a charity called Sail 4 Cancer (a charity which provides families suffering from cancer with respite break sailing holidays). He also donated the use of his private jet to the Celebration of Life After Cancer charity who successfully auctioned the prize to raise funds for people who were living and coping with cancer. In addition, Davies was a Governor of Malvern College and is the benefactor behind the George Davies Centre For Retail Excellence at Heriot-Watt University. Davies is also a trustee of the Mvumi School Trust, which oversees the DCT Mvumi Secondary School