by the on-duty staff announcer over the station logo. In 1971, WOR-TV launched its first live newscast, the News at Noon, which was also the first midday newscast in the New York City market. In 1983, following the move to New Jersey, channel 9 launched a nightly 8 p.m. newscast called News 9: Primetime. After the MCA takeover in 1987, the 8:00 newscast was moved two hours later to 10 p.m., and expanded to an hour (placing it in direct competition with newscasts in that timeslot airing on WPIX and eventual sister station WNYW). The noon program, which was later merged into 9 Broadcast Plaza, ended in 1993 and was replaced with The Ricki Lake Show. Despite the presence of its sister station WNYW's long-running and successful news program at 10 p.m., WWOR-TV was able to compete in that same timeslot following Fox's acquisition of channel 9 simply because both stations use separate studios. As opposed to the model of most television station duopolies, WWOR-TV and sister station WNYW operated news departments that were technically separate from one another: WWOR operated its news department from the station's Secaucus studios, while WNYW runs theirs from the Fox Television Center in Manhattan, allowing the two stations to maintain their own on-air identities and offer individual local news programs simultaneously. However, the two stations shared a fairly significant amount in regards to news coverage, with some staffers having switched from one station to the other. Both stations maintained their own primary on-air personalities (such as news anchors and reporters) that only appeared on one station. WWOR's newscasts also focused a larger proportion of their stories on New Jersey issues, a condition the station had adhered to since its license was transferred from New York City to Secaucus. On July 13, 2009, the 10 p.m. newscast was moved to 11 p.m. and was shortened to a half-hour due to budget cuts. In addition, weekend newscasts and a Sunday night sports highlight program were canceled. On June 27, 2011, WWOR-TV returned the newscast to its previous 10 p.m. timeslot and retitled it The Ten O'Clock News; it remained a half-hour in length and continued to air on weeknights only. On September 10, 2012, WWOR-TV began broadcasting its local newscasts in high definition. Sports director Russ Salzberg, anchor Brenda Blackmon, and reporter Brenda Flanagan were the station's longest-tenured on-air personalities. Flanagan worked for the station starting