movies and Peter Jackson's Middle Earth saga, as well as several animated Disney, DreamWorks, and Pixar movies. Others have some scenes during the Christmas season, such as the Harry Potter films which are frequently included in the viewing rotation. The action film Die Hard is seen by some as a Christmas film, as it takes place on the holiday, and is often viewed during the season, although whether or not Die Hard should be considered a Christmas film has been debated due to its story not being about the holiday itself. Others in this category include Iron Man 3, Lethal Weapon, Batman Returns, Eyes Wide Shut, and Doctor Zhivago. In the United Kingdom, during the 2000s ITV usually showed a James Bond and/or a Harry Potter film(s) during the Christmas Holidays whilst the BBC showed the Chronicles of Narnia and/or High School Musical films. And for many years Channel 5 have shown American/Canadian made-for-TV Christmas films during the weeks before Christmas. In North America, the holiday movie season often includes release of studios' most prestigious pictures, in an effort both to capture holiday crowds and to position themselves for Oscar consideration. Next to summer, this is the second-most lucrative season for the industry. In fact, a few films each year open on the actual Christmas Day holiday. Christmas movies generally open no later than Thanksgiving, as their themes are not so popular once the season is over. Likewise, the home video release of these films is typically delayed until the beginning of the next year's Christmas season. American Christmas-themed films are also broadcast on the Hallmark Channel and its companion channel Hallmark Movies & Mysteries, which during the holiday season generally feature new films along with reruns of favorites from prior years. Actresses Candace Cameron Bure, Lacey Chabert, and Danica McKellar, along with actor Niall Matter, are frequently featured in lead or major roles. The films themselves generally feature a similar theme of a person who has "lost the Christmas spirit" and through "Christmas magic" regains it (commonly by a romantic encounter; frequently one of the two in the romance is a single parent or has lost someone special around a prior Christmas season). Another theme plays on the "big city-small town" dynamic, whereby a lead character has either left a small hometown for the big city (and has had to return), or a big city person has to go