Alfonso Juan Cervantes (August 27, 1920 – June 23, 1983) was the 39th Mayor of St. Louis, Missouri, from 1965 to 1973. Personal life and early political career Born in St. Louis, Cervantes attended St. Louis University High School and Saint Louis University before serving in the Merchant Marine during World War II. He married the former Carmen Davis, and they had six children. Cervantes' political career began in 1949 when he was elected to the St. Louis Board of Aldermen representing the 15th Ward. He was re-elected to that position in 1953 and 1957. In 1955 he was unsuccessful in a citywide bid for President of the Board of Aldermen. He was elected to that post in 1959, but was defeated in a bid for re-election in 1963. Term as mayor In 1965, Cervantes challenged incumbent Mayor Raymond Tucker, who was seeking an unprecedented fourth term in office. He defeated Tucker by a vote of 83,698 to 68,379. A third candidate, John Noel, received 1,087 votes. Mr. Cervantes won election as Mayor in the April 6, 1965 City election, over Republican Maurice R. Zumwalt, by a vote of 102,961 to 47,510. During his term as mayor, Cervantes focused in particular on the issues of race relations, crime-fighting, and city finance. While many other large cities suffered through race riots during the late 1960s, the peace was kept in St. Louis. Mayor Cenvantes met with and talked at length with African-American leaders and included African-Americans in City government positions and city commissions. During Cervantes' term a Commission on Crime and Law Enforcement was created, although Life Magazine accused Cervantes and the head of the Commission, lawyer Morris Shenker, of strong ties to organized crime. Voters passed a one per cent sales tax to put policemen on horseback in city parks. Car thefts were reduced by his 'lock it and pocket the key' program. Mayor Cervantes was successful in getting a $2,000,000 bond issue passed for completion of the Gateway Arch and grounds. This was necessary to get $6,000,000 in Federal aid. A $15,000,000 bond issue for street lighting and a juvenile center was passed in 1972. Other successes during his two terms included establishment of Night Housing Court, organization of a Business Development Commission to help keep businesses in the City and bring in new ones along with setting up the Area Office of Aging, Beautification Commission, and Citizens Service