It grossed worldwide, against a production budget of £1.9 million (), earning over ten times its budget. In the United Kingdom, the film grossed over or at the box office. In Europe, it sold 4,119,909 tickets at the box office. In the United States and Canada, the film grossed (equivalent to $7,095,508 adjusted for inflation in 2021). Awards and nominations The film won the Alexander Korda Award for Best British Film at the BAFTA Awards, and was declared Best Comedy Film at the British Comedy Awards. It also won the Espiga de Oro at Valladolid International Film Festival (Seminci) in 1999. The screenwriter, Ayub Khan-Din, won both a British Independent Film Award and a London Critics' Circle Film Awards for his screenplay. He was also nominated for two BAFTA Awards for Best Adapted Screenplay and the Carl Foreman Award for the Most Promising Newcomer, and for a European Film Award for Best Screenwriter. Actor Puri was nominated for the BAFTA Award for Best Actor in a Leading Role. The director, Damien O'Donnell, won Best Debut at the UK Empire Awards, won the Evening Standard British Film Awards and Fantasporto for Best Film, won the OCIC Special Award at the Buenos Aires International Festival of Independent Cinema, won the Kingfisher Award at the Ljubljana International Film Festival, and received a number of nominations, among them a British Independent Film Awards nomination and a David di Donatello Awards nomination. Sequel A sequel, West Is West, premiered at the BFI London Film Festival in the autumn of 2010, and was on general UK release from February 2011. References External links Official trailer Roger Ebert review Production Notes East Is East 1999 films 1999 comedy-drama films 1990s English-language films 1990s Urdu-language films Films shot in Greater Manchester Best British Film BAFTA Award winners British comedy-drama films British films based on plays British Pakistani films Film4 Productions films Films about domestic violence Films about dysfunctional families Films about interracial romance Films directed by Damien O'Donnell Films set in 1971 Films set in Lancashire Salford 1990s British films