Amber Dawn MacArthur (born 27 June 1976) is a Canadian television and netcasting personality, bestselling author of two books, and keynote speaker. MacArthur (aka Amber Mac) is the former co-host of BNN's App Central and Bloomberg Brink, G4TechTV's Call for Help, and TWiT's The Social Hour (successor to net@night/Inside the Net). She was the most followed Canadian television personality on Twitter in 2008. In 2018, she was named DMZ's 30 inspirational women making a difference in tech. She is now the co-host of the 2018 AI podcast series, The AI Effect where she interviews notable guests such as Prime Minister Trudeau and Mayor John Tory. Amber is President of a digital media company called AmberMac Media, Inc. MacArthur used to produce and co-host her own video podcast, commandN, and has also hosted on Torrent and Gadgets and Gizmos for G4techTV Canada. MacArthur worked for over a year for Citytv's CityNews and CP24, and she had returned to the now CTV-owned CP24 as New Media Specialist and was the host of Webnation. She previously hosted and produced a show for Xbox called "Girls Go Geek" alongside her brother Jeff MacArthur and Christopher Dick that features women in technology. Background MacArthur is originally from Charlottetown, Prince Edward Island, and lives in Toronto. She received an undergraduate degree in English from Dalhousie University, and studied journalism at the University of King's College in Halifax, Nova Scotia. She and Christopher Dick have one son. Career Technology MacArthur worked for Microsoft for two years as a web strategist, as a web designer at Razorfish in San Francisco, and as a judge at the Webby Awards 2000. She was also Director of Web Marketing at HigherMarkets, "where she managed corporate branding initiatives, software usability and online course development." In 2007 she co-founded a media company MGImedia Communications Inc. with her brother Jeff. Television Upon graduation, MacArthur worked in her hometown of Charlottetown at CBC Television, as an associate reporter from April to July 1999, and the San Francisco radio station KQED. In July 2002, she co-hosted a Discovery Channel special "Science on the Red Carpet", with Dave Foley at the Science & Technical Academy Awards. She appeared weekly in the summer of 2006, as a tech columnist for CBC Newsworld. In 2004 MacArthur became a host on Call for Help, a technology series produced for G4techTV Canada, which still airs daily on G4 Canada and HOW