are sent to them. I, therefore confine myself to what I consider legitimate news. I do not act as a politician belonging to any school, but try to be truthful and impartial. My dispatches are a merely dry matter of fact and detail. In the first decade of the twentieth century, it was uncommon to see a sharp divide between facts and values. However, Stuart Allan (1997) suggests that, during World War I, scholar propaganda campaigns, as well as the rise of "press agents and publicity experts", fostered the growing cynicism among the public towards state institutions and "official channels of information". The elevation of objectivity thus constituted an effort to re-legitimatize the news-press, as well as the state in general. Some historians, like Gerald Baldasty, have observed that objectivity went hand in hand with the need to make profits in the newspaper business by attracting advertisers. In this economic analysis, publishers did not want to offend any potential advertising clients and therefore encouraged news editors and reporters to strive to present all sides of an issue. Advertisers would remind the press that partisanship hurts circulation, and, consequently, advertising revenues—thus, objectivity was sought. Others have proposed a political explanation for the rise of objectivity; scholars like Richard Kaplan have argued that political parties needed to lose their hold over the loyalties of voters and the institutions of government before the press could feel free to offer a nonpartisan, "impartial" account of news events. This change occurred following the critical 1896 election and the subsequent reform of the Progressive Era. Later, during the period following World War II, the newly formalized rules and practices of objectivity led to a brief national consensus and temporary suspension of negative public opinion; however, doubts and uncertainties in "the institutions of democracy and capitalism" resurfaced in the period of civil unrest during the 1960s and 1970s, ultimately leading to the emergence of the critique of objectivity. In conclusion, there are three key factors in the origin of objectivity. The transition from a political model of journalism to a commercial model requires the production of content that can be marketed across the political and ideological spectrum. The telegraph imposes pressures on journalists to prioritize the most important facts at the beginning of the story and adopt a simplified, homogenized and generic style that could appeal to geographically diverse audiences. In the early 20th century, journalism started