Castrol extended their sponsorship activities by re-forming a partnership with Jaguar, this time supporting them in Formula E and also NASCAR Cup Series giants Roush Fenway Racing-Ford since 2020 season. American football Castrol advertising has been a part of telecasts of the National Football League for years. In 2011, Castrol's Edge brand became the official motor oil sponsor for the league, along with Minnesota Vikings running back Adrian Peterson endorsing the product; it has since been renewed until the 2017 season. The endorsement deal with Peterson was terminated on 16 September 2014, due to ongoing child abuse allegations. Cricket The Castrol Cricket Index for a team is a dynamic indicator of the overall performance of the cricket team. It is calculated by taking into consideration the batting momentum, the bowling efficiency, the performance of the teams in the quick start overs and the extreme performance overs and many other factors. Castrol Cricket also ranks cricketers based on their overall performance. India centric initiatives being undertaken like Castrol World Cup ka Hero was created during the 2011 Cricket World Cup. Rugby Union In 2011, Castrol signed a four-year sponsorship deal for the Australian national rugby union team and as the naming rights sponsor of The Rugby Championship. Football From 1995 until 1997, Castrol were also the shirt sponsors of English Football League side Swindon Town. Advertising Castrol products are still marketed under the red, white and green colour scheme that dates from the launch of Castrol motor oil in 1909. Advertisements for Castrol oil historically featured the slogan "Castrol – liquid engineering". This was more recently refreshed and reintroduced as "It's more than just oil. It's liquid engineering." For many years, the opening notes of the second Nachtmusik movement of Mahler's Seventh Symphony were used as the signature theme of Castrol TV commercials. Wakefield vehicles advertised the company and Castrol on their sides; models of them were made by Dinky Toys, and in later times became sought-after collectors' items. One example from 1934 to 1935, in very good to excellent condition, was estimated to fetch £1,000-£1,500 at auction in 2016. References External links Automotive companies of the United States BP subsidiaries Chemical companies of the United States Motor oils British companies established in 1899 Energy companies established in 1899 Multinational companies Oil companies of the United States Petroleum products British brands 1899 establishments in England