Oh, No! It's Devo is the fifth studio album by American new wave band Devo, released on October 21, 1982 by Warner Bros. Records. The album was recorded over a period of four months, between May and September 1982, at Cherokee Studios in Los Angeles. By the time of its release, Devo were a full-fledged synth-pop act, with guitar-based new wave sounds pushed more towards the background. Most of the music on Oh, No! It's Devo was created by electronic means, giving it a much different sound than the band's earlier studio albums, such as their 1978 debut Q: Are We Not Men? A: We Are Devo!, which relied more on guitars than synthesizers. This alienated some fans, despite the band stating since at least 1978 that their goal was to "de-emphasize" guitars. The album was produced by prominent producer Roy Thomas Baker, who had notably worked with, among others, Queen and the Cars. Background According to a 1982 interview with lead vocalist Mark Mothersbaugh, the album was titled Oh, No! It's Devo because "there are many people out there who, when they hear we're around again or have one more album coming out, that is their reaction." In later interviews, Devo's co-founder and bass guitarist Gerald Casale stated that the album was born out of critical reviews in which the band were alternately described as both "fascists" and "clowns." In response, the band decided to make an album that would answer the question, "what would an album by fascist clowns sound like?" The song "I Desire" brought the band controversy, as the lyrics were taken directly from a poem written by John Hinckley, Jr., who had attempted to assassinate U.S. President Ronald Reagan in an effort to impress actress Jodie Foster. "Big Mess" was inspired by letters sent to a game show host by someone using the name "Cowboy Kim". Devo took on another new look for this album, wearing black T-shirts and slacks with white "Spud Ring" collars. In concert, these were augmented with Freedom of Choice (1980) era energy domes and New Traditionalists (1981) era shirts and ascots for part of the performance. The LP jacket had a cutout stand on the back so it could be stood up like a picture frame. Promotion Devo produced three music videos for the album: "Time Out for Fun," "Peek-a-Boo!" and "That's Good." All three videos eschewed Devo's previous narrative