Pete Franklin (September 22, 1927 – November 23, 2004), nicknamed "The King", "Sweet Pete" and "Pigskin Pete", was an American sports talk radio host who worked in Cleveland, New York and San Francisco. He is widely credited with pioneering the more aggressive, acerbic and attention-grabbing form of the genre, which has since been adopted by generations of sports media personalities, and bringing it to a multinational listening audience. Early life and career Franklin was born September 22, 1927, in East Longmeadow, Massachusetts. His first broadcasting job was for Armed Forces Radio, and his first radio station job was in 1952 in Oakdale, Louisiana. "I worked 70 hours a week, and my main job was to get to the station early and kill the snakes with a baseball bat," he said of his Louisiana assignments. "They came out of the swamp to the heat of the generator. And I read the farm news. The glamour of show business." He later worked at radio stations in North Carolina, Georgia, New Jersey, California and Texas, often as a disc jockey. He worked as operations director for WOIO in Canton, Ohio, before moving to WERE (1300 AM) in Cleveland in 1967 to host a sports talk show from 7 to 11 PM, after which he hosted a multi-subject talk show from midnight until 5 AM. WWWE in Cleveland The zenith of Franklin's career came when he hosted Sportsline on 50,000-watt Cleveland AM station WWWE ("3WE") 1100-AM (eventually renamed WTAM) from 1972 to 1987. Arguably the most popular host on the station, he was popular for his extensive knowledge, outspoken opinions, gruff demeanor and rude banter with callers. Among his trademarks were playing the sound of a flushing toilet as he cut off callers he considered offensive, playing funeral music when the Indians were hopelessly out of contention for the season in question (thus giving them a "proper burial", usually in midsummer given their poor play at that time), his winner and the loser of the day preceded by appropriate introductory music for each, and boasting that his station's nighttime signal could be heard "over 38 states and half of Canada" (a claim still stated on air by WTAM talk-show hosts to this day). His caustic personality was a primary reason why "3WE" lost its status as the flagship station of the NBA's Cleveland Cavaliers in 1981 when he feuded with team owner Ted Stepien.