professional ice hockey team of the Pacific Coast Hockey League and later Western Hockey League, used a lumberjack character inspired by a Dawson Creek BC senior hockey teams logo. When the Canucks moved to the National Hockey League in 1970, they discontinued the lumberjack logo, in favour of the "Stick-in-Rink" logo. In the mid-1990s, Harold Berndt, the former director of marketing and assistant general manager for the major junior Western Hockey League's New Westminster Bruins, visited the BC Sports Hall of Fame. He obtained a photo of the vintage 1950s logo, originally inspired by a Dawson Creek BC team, and by the 1960s had begun to be referred to by fans as "Johnny Canuck". He created the first major redesign and a campaign for "Johnny Canuck" to become the Vancouver Canucks' new logo, Berndt released his logo redesign to the internet by December 1996 advocating that "Johnny Canuck" would make the best new logo for the Vancouver Canucks. In October 1999, Kevin Sander applied for a "Johnny Canuck" logo as a trademark and subsequently sold a similar modified version to the Canucks. In 2006, a vintage-inspired goaltender mask worn by Canucks' goaltender Roberto Luongo featured the older style "Johnny Canuck" logo. The following season, Luongo's new mask once again featured a "Johnny Canuck", but more prominently than his previous design. Beginning in 2008–09, the Canucks introduced "Johnny Canuck" on the shoulder patch of their third jersey. In July 2021, the Canucks NHL organization announced, that their "Johnny Canuck" logo, would become the logo for their new AHL farm team, the Abbotsford Canucks, in Abbotsford, British Columbia. In October 2022, the Canucks revealed their reverse retro jersey which featured Johnny Canuck as the logo. Stage play by Ken Gass In 1974, Toronto's Factory Theatre staged a play based on the Johnny Canuck character, written by Ken Gass and entitled "Hurray for Johnny Canuck". See also Captain Canuck Canuck Further reading References External links Canadian Encyclopedia "Johnny Canuck." Johnny Canuck Vancouver Canucks logos Canuck, Johnny Canuck, Johnny Canuck, Johnny Canuck, Johnny Canuck, Johnny Canadian comics Canuck, Johnny Canuck, Johnny Canuck, Johnny Canuck, Johnny Canuck, Johnny National symbols of Canada Canuck, Johnny