Missouri rallies in support of the Vietnam War through the 1960s. In 1966, the minister formed the Counter-Revolutionary Organization on Salvation and Service (CROSS), with chapters in Miami, Florida and St. Louis. Working out of Beeny's Baptist church at 4249 Gibson Avenue, CROSS's St. Louis chapter organized several controversial "home-defense" seminars. The meetings were intended to instruct members in fire-arms and survivalist tactics in order to fend off what Beeny called "those so-called civil-rights groups now reported to be stocking weapons" in preparation for a revolutionary uprising. Running for Missouri Lieutenant-Governor as a Democrat in 1968 – one of his many unsuccessful bids for state and local office – Beeny endorsed the presidential campaign of the then-segregationist Alabama Governor George C. Wallace. Beeny's own campaign platform, as outlined in his newsletter The Herald of Missouri, urged "states' rights," opposed open-housing legislation and busing for school integration, and advocated a "tough-on-crime" policy that would include ordering police to "shoot to kill" in response to civil disorders. Beeny also recorded gospel music and played it with a father/daughter duo, Ora and Gwen Gaulden of St. Louis, Missouri. Elvis Presley-related work The minister relocated to Wright City, Missouri, in 1969 after a fire at his St. Louis church. There, he operated a general store and more recently sought to popularize his theory that the American singer Elvis Presley, who died in 1977, was still living. Beeny was owner of The 50s Cafe, which was packed with 1950s memorabilia focusing mainly on Presley and Marilyn Monroe. Beeny also founded the Elvis is Alive Museum in his Wright City store space in 1992, and, in 2005, he published his book Elvis' DNA Proves He's Alive. Beeny maintained a website dedicated to Presley and to his own museum. Beeny also resumed broadcasts of pre-recorded religious, political and Elvis Presley-related content, this time via the internet. In October 2007, Bill Beeny placed the entire contents of his museum and his two websites on sale on eBay, as one lot. The sale attracted attention from national news outlets such as The New York Times and National Public Radio. The sale ended November 8, with a winning bid of $8,300 placed by Andy Key of Hattiesburg, Mississippi. Key reopened the museum in Hattiesburg, but in September 2008 Key was called up for National Guard duty and, unable to continue running the museum, he attempted to sell the collection on