East Is East is a 1999 British comedy-drama film written by Ayub Khan-Din and directed by Damien O'Donnell. It is set in Salford, Lancashire (now in Greater Manchester), in 1971, in a mixed-ethnicity British household headed by Pakistani father George (Om Puri) and an English mother, Ella (Linda Bassett). East Is East is based on Khan-Din's 1996 play of the same name, which opened at the Birmingham Repertory Theatre in October 1996 and Royal Court Theatre in November 1996. The title derives from the 1889 Rudyard Kipling poem "The Ballad of East and West", of which the opening line reads: "Oh East is East, and West is West, and never the twain shall meet". The film was critically acclaimed, winning the Alexander Korda Award for Best British Film at the BAFTA Awards. It was also a major box office success, grossing worldwide and earning over ten times its £1.9 million () budget. Plot In 1971, George Khan is a Pakistani Muslim who has lived in Britain since 1937. He has a wife in Pakistan. He and his second wife Ella, a British Roman Catholic woman of Irish descent, have been married for twenty-five years and have seven children; Nazir, Abdul, Tariq, Maneer, Saleem, Meenah (the only daughter) and Sajid. George and Ella run a popular fish and chip shop. While George is obsessed with the 1971 Bangladesh Liberation War (primarily out of concern for his first family living near the conflict zone) and arranging marriages for his children, the children themselves, born and brought up in Britain, increasingly see themselves as British and reject Pakistani dress, food, religion and culture. After George disowns Nazir for running out on his arranged marriage, he immediately begins making plans to have another of his children married to maintain his image. On a trip to Bradford, George is introduced to Mr. Shah, a fellow Pakistani Muslim who wishes to marry off his two unattractive daughters. George arranges in secret for his second and third sons, Abdul and Tariq, to marry them, despite Ella's misgivings, a conversation that the youngest child, Sajid, overhears. During a quarrel, Sajid reveals the arranged marriages to his brothers; Tariq, the most rebellious son who is in a relationship with Stella Moorhouse (whose grandfather is a supporter of Enoch Powell and repatriation), flies into a rage and defiles the wedding garments George had bought. The most obedient son, Maneer, is