James Hickman (born 2 February 1976) is a male English former competitive swimmer. Swimming career Hickman represented Great Britain in the Olympics, FINA world championships and European championships, and England in the Commonwealth Games. He became a world champion five times on the 200 m butterfly in short course (25 m), twice world record holder, Commonwealth Champion and four times European Champion. He announced his retirement from the sport in 2004. During that year he reached the semi-final of the 100 m butterfly in the 2004 Athens Olympics, finishing with a time of 53.10 seconds. He also reached the semi-final in the 2000 Sydney Olympics finishing 6th (likewise in the 200 m butterfly). His best appearance in an Olympic final came in the 1996 Atlanta Games, where he placed 7th in the 200 m butterfly. At the ASA National British Championships he won the 100 metres butterfly title five times in 1998, 1999, 2000, 2001 and 2002 and the 200 metres butterfly title three times in 1994, 1998 and 1999. Personal life Hickman also owns a television and radio production company called Made in Manchester Productions. He set it up with Ashley Byrne (BBC broadcaster and former commercial radio boss) in May 2005. The company made From Bomb to Boom (about the Manchester bomb) for ITV1, Cartoon Kings presented by Sir David Jason (about animators Cosgrove and Hall) for ITV1 and Another Fine Mess for BBC Radio 2, presented by Sir Norman Wisdom (celebrating 80 years of Laurel and Hardy). Made in Manchester has also been commissioned to make a religious documentary for BBC Radio 4 which was broadcast in early 2007. They have also produced radio shows for BBC Radio Manchester in the Citizen Manchester Series, plus various other documentaries for the station. They have also produced "Jah Wobble's Mystical Musical Tour" for the BBC World Service, "Salt 'n' Pepa – Push it" for BBC Radio 1Xtra and also "Brass Britain" and a documentary about the Beach Boys for BBC Radio 2. In 2008 Made in Manchester won the contract to deliver the PR and Communications for the FINA World Swimming Championships 2008 in the MEN Arena for which James was the Head of PR and Communications. The event was the first of its kind in a concert venue and won "Best Event Look" at the SportBusiness Awards 2008. He currently works for Speedo International as the Global Sports