The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1966 to supply climbers, the company's logo draws inspiration from Half Dome, in Yosemite National Park. By the late 1990s, the label had expanded beyond outdoor enthusiasts by focusing on street couture and since the 2000s it is regarded as a streetwear style symbol label. In 2000, it was bought by VF Corporation. History The North Face began in 1966 as a climbing equipment retail store in San Francisco, founded by Douglas Tompkins and his wife, Susie Tompkins. It was acquired two years later by Kenneth "Hap" Klopp. The North Face takes its company logo from a stylised drawing of Half Dome, in Yosemite National Park. In 2000, The North Face was acquired by VF Corporation in a deal worth US$25.4 million and became a wholly owned subsidiary. The company was previously headquartered in Alameda, California, co-located with its corporate sibling, JanSport. In 2020, the company's headquarters relocated to Denver, Colorado. Fashion By 1997, purchasers of North Face attire had expanded beyond those looking for technical clothing for skiing, climbing, and other outdoor pursuits to rappers in New York City, but remained only a small part of the company's business. In 2005, wearers of the North Face attire became the targets of robbery in Prince George's County, Maryland. A similar trend occurred in South Korea in the early 2010s where it became a status symbol, resulting in children being bullied or having their North Face apparel stolen. Controversies South Butt In December 2008, The North Face filed a lawsuit in the United States District Court for the Eastern District of Missouri against The South Butt, its creator James A. Winkelmann Jr., and a company that handled the firm's marketing and manufacturing. In the legal action, The North Face alleged trademark infringement and sought injunctive relief. After the court ordered mediation in the case, the parties reached a closed settlement agreement on April 1, 2010; however, in October 2012, Winkelmann admitted in court that he and his father violated the settlement agreement with The North Face and agreed to pay US$65,000, an amount that will be reduced by US$1,000 for every month of compliance. Wikipedia edits In May 2019, Leo Burnett Tailor Made, a marketing agency for The North Face Brazil, revealed that they had surreptitiously replaced photos of