advertising and drive traffic to other News Corporation properties. After the acquisition, MySpace continued its exponential growth. In January 2006, the site was signing up 200,000 new users a day. A year later, it was registering 320,000 users a day, and had overtaken Yahoo! to become the most visited website in the United States. ComScore said that a key driver of the site's success in the US was high "engagement levels", with the average MySpace user viewing over 660 pages a month. In January 2006, Fox announced plans to launch a UK version of MySpace. During 2006, MySpace launched localized versions in 11 countries across Europe, Asia and the Americas, including MySpace China with Solstice. At the time, Travis Katz, senior vice-president for international operations, reported that 30 million of the site's 90 million users were coming from outside of the United States. The 100 millionth MySpace account was created on August 9, 2006, in the Netherlands. That same month, MySpace signed a landmark advertising deal with Google that guaranteed MySpace $900 million over three years, over 55% more than the price News Corporation had paid to acquire the business. In exchange, Google received exclusive rights to provide Web search results and sponsored links on MySpace. When the deal was signed, Google chairman Eric Schmidt said, "When we looked at what was growing on the Web, all our internal metrics pointed to [MySpace] [...] It's important to move Google to where users are, and that is where user-generated content is." By October 2006, MySpace had grown from generating $1 million in revenue per month to $30 million per month, half of which came from the Google deal. The remaining 50% came from display advertising sold by MySpace's in-house sales team. In November 2006, Myspace announced a 50-50 joint venture with Softbank to launch the site in Japan. In mid-2007, MySpace was the largest social-networking site in every European country where it had created a local presence. By July 2007, Nielsen//NetRatings reported the company's "active reach", or the percentage of the population that visited the site, was anywhere from 10 to 15 times higher in Spain, France and Germany than for runner-up Facebook; in the United Kingdom, MySpace led Facebook by two-to-one in terms of reach. On November 1, 2007, MySpace and Bebo joined the Google-led OpenSocial alliance, which already included Friendster, Hi5, LinkedIn, Plaxo, Ning, and Six Apart. The alliance's