MySpace, that Jeffrey Edell was brought on as chairman of parent company Intermix Media. The first MySpace users were eUniverse employees. The company held contests to see who could sign up the most users. eUniverse used its 20 million users and e-mail subscribers to breathe life into MySpace and move it to the head of the pack of social networking websites. A key architect was tech expert Toan Nguyen, who helped stabilize the platform when Greenspan asked him to join the team. Co-founder and CTO Aber Whitcomb played an integral role in software architecture, utilizing the then-superior development speed of ColdFusion over other dynamic database driven server-side languages of the time. Despite having over ten times the number of developers, Friendster, which was developed in JavaServer Pages (jsp), could not keep up with the speed of development of MySpace and cfm. For example, users could customize the background, look and feel of pages on MySpace. The MySpace.com domain was originally owned by YourZ.com, Inc., intended until 2002 for use as an online data storage and sharing site. By late 2003, it was transitioned from a file storage service to a social networking site. A friend who also worked in the data storage business reminded DeWolfe that he had earlier bought the MySpace.com domain. DeWolfe suggested they charge a fee for the basic MySpace service. However, Greenspan nixed the idea, believing that keeping the site free was necessary to make it a successful community. MySpace quickly gained popularity among teenagers and young adults. In February 2005, DeWolfe held talks with Mark Zuckerberg over acquiring Facebook, but rejected Zuckerberg's offer to sell Facebook to him for $75 million. Some employees of MySpace, including DeWolfe and Berman, were able to purchase equity in the property before MySpace and its parent company eUniverse (now renamed Intermix Media) were bought. 2005–2009: Purchase by News Corp. and peak years In July 2005, in one of the company's first major Internet purchases, News Corporation purchased MySpace for US$580 million. At the time of the acquisition, the company was seeing 16 million monthly users and was growing exponentially. News Corporation had beat out Viacom by offering a higher price for the website, and the purchase was seen as a good investment at the time. Within a year, MySpace had tripled in value from its purchase price. News Corporation saw the purchase as a way to capitalize on Internet