a redesign in August 2020, with increased focus on the XX symbol and the brand's colours. Tecate Tecate and Tecate Light are popular pale lagers named after the city of Tecate, Baja California, where they were first produced in 1943. Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red and blue aluminium cans and in twist-top bottles. Tecate Light was launched in 1992 by Héctor Emilio Ayala, who was the project manager. In 2013 Tecate Titanium, containing a greater amount of alcohol was launched as a new product of the company. In 2019, Tecate Titanium, which contains 7.5% ABV, became available in a 24 oz. can. The goal for the US market is 189,000 cases. The campaign, "We Are Bold", targets males, specifically Hispanic C-store shoppers, according to Tecate Brand Director, Belen Pamukoff. In 2017, Heineken announced that Tecate would be exported worldwide. Other beers Heineken Amstel Affligem Kloster Canijilla Lagunitas Strongbow Ladron de Manzanas Miller Coors Moctezuma Noche Buena: Its name comes from the Spanish name of the poinsettia flower, commonly attached to the Christmas festivities. It is a bock styled seasonally brewed beer, usually sold from early October to late December. Sito de Kaiser Casta Superior Once the flagship beer of the brewery. Its marketing slogan was "La Rubia que todos quieren" ("The blonde that everyone loves"). Advertising Dos Equis In 2007, Dos Equis inaugurated its "The Most Interesting Man in the World" advertising campaign. The advertisements feature a bearded, debonair older gentleman (portrayed by actor Jonathan Goldsmith) with Frontline narrator Will Lyman conducting voiceovers. As Ottmar Liebert's "Barcelona Nights" plays in the background, the advertisements featured a montage of daring exploits involving "the most interesting man" when he was younger. The precise settings are never revealed, but he performs feats such as: freeing an angry bear from a painful-looking bear trap; shooting a pool trick shot before an audience; catching a marlin while cavorting in a Hemingway-esque scene with a young woman; winning an arm-wrestling match in a South American setting; surfing a rogue wave; and bench pressing two young women in a casino setting, each woman being seated in a chair. In the commercial he says, "I don't always drink beer, but when I do, I prefer Dos Equis." Each commercial ends with the sign-off: "Stay thirsty, my friends." After nearly a decade of