final season with WCC as the shop. In a 2007 interview in the Los Angeles Times that Friedlinghaus gave after the Pimp My Ride relocation from West Coast Customs to Galpin Auto Sports, Friedlinghaus credited Pimp My Ride with helping him build his brand, but said that he felt that his focus on building cars for the television show damaged his relationships with his other customers. Street Customs and (Inside) West Coast Customs (2007–2018) Nevertheless, after leaving Pimp My Ride, Friedlinghaus would almost immediately begin a new television program that aired simultaneously on Discovery Channel and The Learning Channel, Street Customs, produced by Pilgrim Films & Television. Instead of building the cars for the people chosen by MTV, the new show followed ongoing customizations being done for consenting customers of West Coast Customs. Friedlinghaus described the difference between the two shows thus: "I want to build cars on TV, not for TV." While the breakup was described as amicable, others at WCC were not so subdued: Sean Mahaney, a then-employee of WCC, reportedly said "Most of the MTV people are not real car guys... They pay us to build the cars, so we do what they want even if it sucks." Street Customs would change names twice and networks four times, but its format remained constant. While cars would still be built for individuals, more and more episodes were devoted to brands as the show ran on. Because MTV was no longer footing the bill, all episodes of the new series were about cars built for people who could afford the high cost of customization. Some notable vehicles built for celebrities in Street Customs include one for Carroll Shelby, a Cadillac for Shaquille O'Neal (according to Friedlinghaus, O'Neal had already had 30 cars built for him by WCC by July 2007), a modified Range Rover for an unnamed member of the royal family of Dubai, and a Cadillac CTS-V for Justin Bieber. Brands built for included Chronic Tacos and Vans. According to Friedlinghaus in an interview with The Press-Enterprise, the 2008 global financial crisis affected his business heavily: he had to lay off half of the company's employees, orders decreased, and customers opted to have used cars repaired instead of buying brand new cars to be customized. In 2010, West Coast Customs designed three identical customized 1955 Ford F-100 pick up trucks that were prominently featured in the film The