are passive and active investors. Passive investors will not be involved beyond making a donation on the crowdfunding platform, leaving everything up to the discretion of the journalist. In contrast, active investors have a more active role in the production of the journalistic piece, which can take various forms that may include the investor providing feedback or ideas as well as receiving early copies of the work prior to its public release. Some journalists from the study firmly held the opinion that impartial accounts and a detached, namely "objective", reporting style should continue to govern, even within a crowdfunding context. Others, however, advocated that point-of-view journalism and accurate reporting are not mutually exclusive ideals, and thus journalists still may ascribe to quality factual reporting, sans the traditional practices or understanding of objectivity. The study on crowdfunding done by Hunter (2014) showed that audiences are keen to fund projects with a specific point of view or pieces of advocacy journalism. Journalists are often using crowdfunding to pursue stories with a point-of-view that large corporations do not pursue adequately. The journalist explains the goal of the work they are trying to pursue and what resources are needed for it on crowdfunding platforms. Based on this information, funders decide to contribute or not. The desire or acceptance of opinionated journalism is especially clear with passive investors because they donate based on the journalist's pitch and let the journalist produce what they want. They essentially just want to support the journalist as an individual and allow them the freedom to pursue the project. See also Access journalism Communicative rationality Degrees of truth Journalistic interventionism Media bias Obscurantism Okrent's law Source criticism Strong objectivity Theory of justification Wikipedia:Neutral point of view Citations General sources Kaplan, Richard. 2002. Politics and the American Press: The Rise of Objectivity, 1865–1920. New York: Cambridge University Press. Schudson, Michael. 1978. Discovering the News: A Social History of American Newspapers New York: Basic Books. Schudson, Michael. 1997. "The Sociology of News Production". In Social Meaning of News: A Text-Reader. Dan Berkowitz, ed. pp. 7–22. Thousand Oaks: Sage. Further reading Herman, Edward S. and Chomsky, Noam. 1988. Manufacturing Consent: The Political Economy of the Mass Media. New York: Pantheon. Mindich, David T. Z. 1998. Just the Facts: How "Objectivity" Came to Define American Journalism. New York: New York University Press. External links Chart – Real and Fake News (2016)/Vanessa Otero (basis) (Mark