peace journalism may provide an alternative by introducing "insights" of social "science" into the journalism field, specifically through disciplines such as conflict analysis, conflict resolution, peace research and social psychology. The application of this "empirical" "research" to the reporting of conflict may thus replace the "unacknowledged" conventions (see above) which govern the "non-scientific" practices of 'objectivity' of journalism. Crowdfunding Recently, many scholars and journalists have increasingly become attuned to the shifts occurring within the newspaper industry, and general upheaval of the journalistic environment, as it adjusts to the new digital era of the 21st century. In the face of this, the practice of crowdfunding is increasingly being utilized by journalists to fund independent and/or alternative projects, establishing it as another relevant alternative practice to consider in the discussion of journalistic objectivity. Crowdfunding allows journalists to pursue stories of interest to them or that otherwise may not be covered adequately for a number of reasons. Crowdfunding supports journalists by funding necessary components like reporting equipment, computers, travel expenses if necessary, and overhead costs like office space or paying other staff on their team. A key component of crowdfunding and a significant motivator for journalists to use it is the lack of corporate backing. This means that the journalist has the autonomy to make editorial decisions at their sole discrection but there is equally no financial support. According to a study conducted by Hunter (2014), journalists engaged in a crowdfunding campaign all held a similar opinion that their funders did not have control over the content and that it was the journalist who maintained ultimate jurisdiction. However, this pronouncement was complicated by the sense of accountability or responsibility incited in journalists towards their funders. Hunter (2014) notes that this may have the effect of creating a power imbalance between funders and the journalist, as journalists want to maintain editorial control, but it is in fact the funders that decide whether the project will be a success or not. To combat this, Hunter (2014) proposes the following strategies that journalists may employ to maintain a more objective approach if desired: Constructing an imaginary 'firewall' between themselves and their audiences Limiting investment from any single source Clearly defining the relationship they desire with funders at the outset of the project The type of relationship and potential pressures the journalist may feel depends on the type of investor with whom they are working, as there