Boutique stores in the United Kingdom and Ireland were rebranded as Game, and the company name was changed to The Game Group. Despite the name change, a 1% sales royalty to Electronics Boutique in the United States continued to be paid until January 2006. Attempts to have this overturned in court in February 2003 were unsuccessful. In July 2004, the Game group acquired Gameplay (GB) Limited, an online and mail order retailer of video games, computer software and associated products. Gameplay (GB) Ltd started trading as Game.co.uk, the group's main online arm in the United Kingdom. In September 2006, Game acquired Australian speciality video games retailer Gameswizards for A$3.8 million and rebranded all Gameswizards outlets as Game stores. In May 2007, the company announced the acquisition of rival specialist video game chain Gamestation for £74 million. The company stated that they intended to retain the brand. On 21 April 2010, Lisa Morgan stepped down as CEO, to be replaced by Chris Bell as interim CEO. On 17 June 2010, it was announced that Ian Shepherd had been appointed as CEO, and took up the position on 28 June. Financial problems On 29 February 2012 it was announced that both Game and Gamestation would no longer stock new titles from Electronic Arts. This was due to the major games distributor limiting Game's credit terms. This affected the pre-orders of Mass Effect 3, due out the following week. On 5 March 2012 it was announced that Game and Gamestation stores would not be stocking titles by Capcom. The first title affected by the move was Street Fighter X Tekken. Customers who pre-ordered the special edition from either store were refunded. In early March 2012, Game and Gamestation began heavily discounting stock in an attempt to bring in cash ahead of administration. On 14 March 2012, OpCapita made an unsuccessful bid for the company. The business had been in talks with Game's lenders with the aim of buying its debt and settling its bills with suppliers in full. The offer was rejected by Game's lenders. Microsoft and Activision ceased the supply of their products to Game on 15 March. On 19 March, the company's shares were suspended from the London Stock Exchange at its own request. Administration The company entered administration on 26 March 2012, with PricewaterhouseCoopers appointed and Ian Shepherd stepping down as CEO. No administrator was appointed for the stores in