it the first time in Super Bowl history that the coin toss winner kicked off to start the game. (The NFL had just changed the rule before the start of the season allowing the team that wins the coin toss to defer the choice to the second half, similar to that in college football and Canadian football.) By winning the toss, the Arizona Cardinals were the twelfth consecutive coin toss winner from the NFC, dating back to Super Bowl XXXII. Joe Namath (Super Bowl III, 1969) participated in the Vince Lombardi Trophy presentation and he previously participated in the coin toss in Super Bowl XXVIII. Coincidentally, Namath—a native of Beaver Falls, Pennsylvania, near Pittsburgh—ultimately handed the trophy to his hometown team. Halftime The Super Bowl XLIII halftime show, which was sponsored by Bridgestone for the second consecutive year, featured Bruce Springsteen and the E Street Band, with The Miami Horns and a gospel choir. Their halftime performance consisted of these songs in the following order: "Tenth Avenue Freeze-Out" "Born to Run" "Working on a Dream" "Glory Days" Each of the numbers had at least one verse removed, in order to fit the overall performance in the intended 12-minute time limit. Springsteen had turned down numerous invitations to play at the Super Bowl before this one, unsure of its legitimacy, but finally accepted after realizing the prestige value. Home video The Steelers 2008 season/Super Bowl XLIII championship home video went on sale on DVD on February 24, 2009. One week later on March 3, it was released on Blu-ray, making it the first NFL Films home video release to be on Blu-ray Disc. Game summary First quarter Pittsburgh took the opening kickoff and moved down the field on a 71-yard scoring drive, with quarterback Ben Roethlisberger completing a 38-yard pass to wide receiver Hines Ward and a 21-yard strike to Heath Miller, putting the ball at the Arizona 1-yard line. On third down, Roethlisberger appeared to score on a quarterback scramble, but it was overruled by a replay challenge, which determined that he was down before the ball crossed the goal line. Rather than make another attempt at a touchdown, Pittsburgh settled for a Jeff Reed 18-yard field goal to take the 3–0 lead. The Steelers quickly forced an Arizona punt and then drove back down the field for what would turn into more points. On the first play of their