were written in response to a promotional campaign for Kellogg's Corn flakes cereal, which offered novelty toys of "Scary Monsters and Super Heroes". The sessions resumed in April 1980 at Good Earth Studios in London, Visconti's own studio at the time. Here, all vocals were recorded, including the Japanese narration provided by actress Michi Hirota for "It's No Game (No. 1)". Additional instrumental overdubs were provided by Fripp and keyboardist Andy Clark, along with a guest appearance by the Who guitarist Pete Townshend on "Because You're Young". Townshend, who was dealing with numerous personal issues at the time, arrived at the studio in a bad mood; when Townshend asked Bowie and Visconti what they wanted from him, they replied "Pete Townshend chords". His contributions were ultimately placed low in the mix. Music and lyrics Commentators have classified Scary Monsters as art rock, new wave, and post-punk. Writing for AllMusic, Stephen Thomas Erlewine considers Scary Monsters to be a culmination of Bowie's 1970s works. He also considers the record's sound to be not "far removed from the post-punk of the early '80s". Pegg agrees, describing the record as "the triumphant culmination of Bowie's steely art-rock phase and a crucial doorway into early 1980s British pop." In a career retrospective, Consequence of Sound described Scary Monsters as "a high watermark of art pop by which Bowie's future releases are still compared." Bowie himself considered the record's sound to be "the epitome of the new wave sound at the time." Carr and Murray describe the album's sound as being harsher – and his worldview more desperate – than anything he had released since Diamond Dogs (1974). Biographer Christopher Sandford writes that lyrically, Scary Monsters reaffirms themes that Bowie had explored throughout his career up to that point, including madness, alienation and the "redeeming power of love"; in this case however, Bowie is able to bring the listener in instead of "freezing [them] out". Side one The album opens with "It's No Game (No. 1)", which features sinister guitar loops and Bowie's screaming vocal performance, which Chris O'Leary cites as reminiscent of John Lennon's performance on Plastic Ono Band (1970). Partly taken from an older tune titled "Tired of My Life", it features lyrics read by Japanese actress Michi Hirota, which were translated by Hisahi Miura. Hirota delivers her performance in what is described by Buckley as a "macho, samurai voice", which was done