of countries, to S. C. Johnson. Market share Kiwi has been the dominant shoe polish in many countries, including the United Kingdom and the United States for much of its life. Kiwi remained the predominant shoe polish brand in most of the world, being sold in over 180 countries and holding a 53% market share worldwide. In Malaysia and Singapore, Kiwi has become such a household name for shoe polish that the word "kiwi" has been genericized into a verb in the Malay language, meaning "to polish one's shoes". In December 2022, S. C. Johnson announced that it had exited the UK shoe care market, blaming the effect of changes in work patterns caused by the COVID-19 pandemic in the United Kingdom, and the rise of casual shoes that do not require polishing. See also List of oldest companies in Australia Kiwi (people) References (a) References (b) Australian Government article on Kiwi shoe polish - PDF file, taken from Imagination - 100 Years of Bright Ideas in Australia Available in print form - (). KiwiPhile - how Kiwi shoe polish helped choose a national symbol Competition Commission - Introduction to a report on Sara Lee (owners of Kiwi shoe polish) and the shoe polish market in general. Federal Trade Commission on Sara Lee's potential monopoly External links Kiwi Shoe polish Products introduced in 1906 Australian brands 2011 mergers and acquisitions