Game Retail Limited (doing business as GAME) is a British video game retailer, owned by Frasers Group since June 2019. The company's origins lie in the founding of the Rhino Group by Terry Norris and Bev Ripley in 1992. A number of mergers and acquisitions followed during the 1990s, and in 1999, the company was purchased by Electronics Boutique Limited, which rebranded itself as The Game Group. The company continued to expand during the 2000s, purchasing several retailers including Gameswizards in Australia. In 2007, its parent company purchased its rival store, Gamestation. In March 2012, several suppliers, including publishers Nintendo, Electronic Arts and Capcom refused to supply their latest products due to concerns over Game's creditworthiness. Game subsequently entered administration on 26 March 2012, and was purchased by OpCapita the following week. Baker Acquisitions was subsequently renamed Game Retail. The company reported a £10.4 million loss for the 12-month period from July 2016 to July 2017 in its full year results. In the corresponding 2015–2016 period, the company had a net profit of £7.1 million. In June 2019, Game agreed to a takeover of the company by Frasers Group for £52 million. The group have since closed down some standalone Game outlets, reopening these as concessions inside nearby House of Fraser and Sports Direct stores, as well as expanding Game's online business. History Formation The company that went on to become Game was founded by Bev Ripley and Terry Norris as Rhino Group in 1992, with stores branded as Future Zone. A year earlier in 1990, a separate company, called Game, was founded by Peter Wickins and Neil Taylor. Rhino Group acquired Virgin Games Stores from W H Smith in November 1993, increasing the total number of stores to 77. In October 1995, the gaming retailer Electronics Boutique acquired 25% of the Rhino Group, the name of which was changed to Electronics Boutique Limited under license from the business in America, and John Steinbrecher was sent from the United States to manage the chain. In November 1999, Electronics Boutique Limited purchased a chain of retail outlets known as Game, from which the current name of the company was derived, for £99 million. at the time of the takeover Game had 86 stores. In October 2001, Electronics Boutique Limited went on to purchase the BarrysWorld online gaming service, the French retailer ScoreGames, and the Spanish retailer Centro Mail. In 2002, Electronics