in Montreal for its survival, since Montreal is 10 times more populous than that station's entire American viewing area. Channel Zero On February 5, 2009, Canwest announced it would explore "strategic options", including possible sale or closure, for CJNT and its other stations in the E! system, saying "a second conventional TV network is no longer key to the long-term success" of the company. While Rogers Communications, owners of Canada's other over-the-air multicultural television stations through the Omni Television system, seemed to be a logical buyer for CJNT, that company reportedly had no interest in expanding its conventional television holdings at the time. On June 30, 2009, it was announced that Channel Zero Inc. would purchase CJNT and CHCH in Hamilton, Ontario from Canwest in exchange for $12 in cash and the assumption of various station liabilities. The Canadian Radio-television and Telecommunications Commission (CRTC) approved the sale on August 28 of that year. Channel Zero took control of the station's programming at midnight ET on the morning of August 31. On that date, CJNT disaffiliated from E! (which would shut down later that day) and adopted a new schedule featuring a mix of music videos and already existing local ethnic programming during the day, and foreign movies at night, and reverted to branding itself as simply "CJNT". There was no American simsub programming for the first year. Despite initial plans calling for a majority of the music videos to be foreign, most would end up being English-language videos with a moderate amount of French and foreign language videos included. In addition, CJNT would add, in sparse amounts, additional programming during the 2009–2010 season, including Let's Get It On, a mixed martial arts program; Ed the Sock's This Movie Sucks!, a movie show featuring the former MuchMusic character alongside co-host Liana Kerzner and comedian Ron Sparks; and infomercials. On June 14, 2010, Channel Zero announced it would be rebranding CJNT as Metro 14 in the fall, to appeal to a wider urban audience; the "14" represents its cable slot on Vidéotron in the Greater Montreal area. In September 2010, CJNT began airing American network television series for the first time since Channel Zero took ownership, including Everybody Hates Chris, Jimmy Kimmel Live!, and Nightline. In addition to the American network series, CJNT began airing the CHCH produced talk show, Sportsline with Mark Hebscher. On February 2, 2011 at 6:00 a.m. ET,