The Brazilian Advisory Rating (, abbreviated ClassInd) is a content rating system for the classification of movies, games and television programs. The ClassInd rating system is controlled by the Advisory Rating Coordination (Coordenação de Classificação Indicativa) of the Department of Justice Policies (Departamento de Políticas de Justiça). It is established on the National Secretariat of Justice (Secretaria Nacional de Justiça) of the Ministry of Justice. Staff The staff consists of about 30 people, including raters and the administrative staff, having passed public service exams, with various academic backgrounds. These content rating analysts undergo continuous training, and never affix a rating individually. All works are watched by at least two analysts separately and if there is no consensus, the analysis group is broadened. Analyses and criteria The criteria that guide the public policy of the content rating are supported under 3 broad themes—sex, drugs, and violence—content considered inappropriate to the upbringing of children and adolescents. The analysis is made counterbalancing the frequency, relevance, context, intensity and importance to the plot of scenes, dialogues and images containing violence, drug use and sex/nudity. This margin of subjectivity ensures flexibilities that are critical to the process and the rating result. The analyses consist of three steps: factual description, thematic description and age grading. When the process is finished, it is subjected to the coordination, and finally to the director of the department, who makes the order for publication on the Brazilian Official Journal, along with small content descriptors. The criteria for rating the works were developed taking into account national and international studies and public hearings in all regions across Brazil, including public debates, both face-to-face and online. Aiming to provide an instrument for the choice of the family, the Practical Guide was created, which claims to bring transparency and objectivity to the public policy of the content rating, showing detailed analysis criteria, subdivided by age groups. They can serve broadcasters, producers and distributors of movies and games and also families and society in general. The objectivity of the analysis departs from moral considerations and moralistic views. The Ministry of Justice specifically cited that sexual orientation does not aggravate the rating and that, in fact, showing material of respect and encouragement to diversity can attenuate the rating. They also specified that their job is to give an advisory rating for parents, therefore, they do not have any legal right to ban, demand cuts or