In August 2010, a group of political strategists close to Huntsman formed a political action committee called Horizon PAC. On February 22, 2011, Horizon PAC launched its official website, stating that it "supports free-market values, principled leadership and a commitment to long-term solutions". Campaign On January 31, 2011, Huntsman submitted his formal resignation from his post as U.S. Ambassador to China effective April 30, 2011, indicating his plans to return to the United States at that time. Huntsman's associates indicated that he was likely to explore a 2012 Republican presidential bid. On May 3, 2011, he formed an official fundraising political action committee, building on the efforts of the previously established Horizon PAC. On May 18, 2011, Huntsman opened his 2012 national campaign headquarters in Orlando, Florida. Huntsman formally entered the race for the Republican presidential nomination on June 21, 2011, announcing his bid in a speech at Liberty State Park in New Jersey, with the Statue of Liberty in the background—the same site where Ronald Reagan launched his campaign in 1980. Huntsman sought to establish himself as an anti-negative candidate and take the "high road". In his announcement, he also stated "I don't think you need to run down someone's reputation in order to run for the office of President." Huntsman aggressively touted himself as a fiscal conservative, pledging considerable business and personal tax cuts as well as a foreign policy moderate, calling for a decrease in defense spending and withdrawal from Afghanistan, while increasing pressure on Iran and support for Israel. Huntsman focused his energy and resources on the New Hampshire primary. On October 18, 2011, he boycotted the Republican presidential debate in Las Vegas, out of deference to New Hampshire, which was locked in a political scheduling fight with Nevada. Huntsman eventually finished third in New Hampshire, and announced the end of his campaign on January 16, 2012. He endorsed Mitt Romney at that time. Post-campaign politics A month after dropping out of the 2012 race, Huntsman suggested there was a need for a third party in America, stating that "the real issues [were] not being addressed, and it's time that we put forward an alternative vision." Huntsman said that he would not run as a third-party presidential candidate in 2012. In early July, Huntsman announced that he would not be attending the 2012 Republican National Convention for the first time since he attended as a Reagan