to provide audio, video and print content to the site. On October 22, 2007, Myspace launched its first original web series Roommates, which intended to give its users a television-like experience with the interactive benefits of the Internet. On February 27, 2008, TMZ launched its web channel on MySpaceTV. On April 21, 2008, Myspace signed a deal with Byron Allen's Entertainment Studios that brought programming such as the syndicated series Comics Unleashed with Byron Allen, Entertainers with Byron Allen, Beautiful Homes and Great Estates, and Designer Fashions & Runways to MySpaceTV. Redesigns On March 10, 2010, Myspace added new features including a recommendation engine for new users that suggests games, music and videos based on their previous search habits. The security on Myspace was also accounted to, with the criticism of Facebook, to make it a safer site. The security of Myspace enables users to choose if the content could be viewed for "friends only", "18 and older" or "everyone". In October 2010, Myspace introduced a beta version of a new site design on a limited scale, with plans to switch all interested users to the new site in late November. Chief executive Mike Jones said the site was no longer competing with Facebook as a general social networking site; instead, it would be music-oriented and would target younger people. Jones believed most younger users would continue to use the site after the redesign, though older users might not. The goal of the redesign was to increase the number of Myspace users and how long they spend there. BTIG analyst Richard Greenfield said, "Most investors have written off MySpace now," and was unsure whether the changes would help the company recover. In November 2010, Myspace changed its logo to coincide with the new site design. The word "my" appears in the Helvetica font, followed by a symbol representing a space. The logo change was announced on October 8, 2010, and appeared on the site on November 11. In the same month, Myspace integrated with Facebook Connect – calling it "Mash Up with Facebook" in an announcement widely seen as the final act of acknowledging Facebook's domination of the social networking industry. In January 2011, it was announced that the Myspace staff would be reduced by 47%. Despite the new design, user adoption continued to decrease. In September 2012, a new redesign was announced (but no date given), making Myspace more