the most fun projects he had been involved with. In 2010, thirteen previously unreleased tracks were included as part of the Danny Elfman & Tim Burton 25th Anniversary Music Box. In addition to those tracks, instrumentals of "Wonka's Welcome Song" and the Oompa-Loompa songs were included, as well as several demos. Release Charlie and the Chocolate Factory had its premiere at the Grauman's Chinese Theatre on July 10, 2005, where money for the Make-a-Wish Foundation was raised. The film was released in the United States on July 15, 2005, in 3,770 theaters, including IMAX theaters. In the United Kingdom, the premiere was held on July 17 at Leicester Square, only ten days after the July 7 London bombings. It was released nationwide on July 29 in 531 theaters. The release of Charlie and the Chocolate Factory rekindled public interest in Roald Dahl's 1964 book, which appeared on The New York Times Best Seller list from July 3 to October 23, 2005. Burton's film also reignited interest in the 1971 film adaptation. According to Michael Böllner, who portrayed Augustus Gloop in Willy Wonka & the Chocolate Factory, the first adaptation was largely unheard of in Germany until Burton's version was released. Marketing Early in the development of Charlie and the Chocolate Factory in February 2000, Warner Bros. announced their intention of marketing the film with a Broadway theatre musical after release. The studio reiterated their interest in May 2003; however, the idea was postponed by the time filming began in June 2004. The teaser poster for Charlie and the Chocolate Factory was released in November 2004, with the teaser trailer premiering the following month in front of showings of The Polar Express. The longer theatrical trailer was made available in May 2005 exclusively via Moviefone before its theatrical debut alongside screenings of Madagascar. The main tie-in for Charlie and the Chocolate Factory focused on the Willy Wonka Candy Company, a division of Nestlé. A small range of Wonka Bars were launched, utilizing their prominence in the film. Echoing the central storyline of the film, Wonka candies introduced their own Golden Ticket contest in Wonka products, including Wonka Bars, Donutz, Laffy Taffy, Nerds, and SweeTarts. The contest's prizes included a trip to Europe, a tour of an animation studio, a trip to a sports camp, a shopping spree, and $10,000 cash. 60 million packages of candy participated in the sweepstakes. The contest