for a total consideration of €185 million ($230 million). On June 15, 2010, the company announced that it had received a binding offer of $153.5 million for its remaining insecticides business. The offer is dependent on European Union antitrust approval; the decision is due May 2, 2011. On July 5, 2010, Sara Lee completed the sale of its Ambi Pur air care business to Procter & Gamble for €320 million. On April 4, 2011, Sara Lee completed the sale of its Kiwi shoe care business to SC Johnson for €245 million. In 2010, Sara Lee completed the sale of White King and Janola brands to Symex for €38 million. In addition, Sara Lee announced the pending sale of its non-Indian insecticides business to SC Johnson for €153.5 million. In 2010, Sara Lee divested its North American fresh bakery business to Grupo Bimbo. In 2012, Hillshire Brands sold its Australian bakery operations to McCain Foods. Discontinued On November 19, 2008, Sara Lee Corporation, which had acquired "the No. 2 kosher hot dog brand" in 1993, announced that it would close its kosher hot dog and meat processing facility in Chicago, on or before January 30, 2009. Sara Lee decided to exit the kosher meat business and discontinue processing and distributing products made under all of its kosher meat brands, including: Best's Kosher, Sinai Kosher, Shofar and Wilno. As of early 2019, certain Sara Lee bread and other baked goods products, which had dropped some kosher certifications in 2017, restored them. Consumer relations Throughout 2012, Sara Lee contributed $343,600 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers". This organization was set up to oppose a California citizen's initiative, known as Proposition 37, demanding mandatory labeling of foods containing genetically modified ingredients. The Sara Lee Foundation The Sara Lee Foundation was founded in 1981 to formalize Sara Lee's dedication to community services. See also List of Illinois companies HanesBrands, a former subsidiary of Sara Lee References External links HanesBrands.com Company Site Nathan Cummings Founder Ambi Pur Brand website Cruz+Verde Insecticides website Food product brands Food manufacturers of the United States Defunct companies based in Chicago Defunct companies based in Illinois American companies established in 1939 Food and drink companies established in 1939 Food and drink companies disestablished in 2012 1939 establishments in Illinois 2012 disestablishments in Illinois Companies based