visual and apparently optimized for tablets. By April 2013 (presumably before), users were able to transfer to the new Myspace redesign. In June 2013, a redesign resulted in users losing access to all of their previous blog material. Users who lost access to their contributions and historians lamented this sudden and unannounced deletion of access. Key executives Corporate information Foreign versions Since early 2006, Myspace has offered the option to access the service in different regional versions. The alternative regional versions present automated content according to locality (e.g., UK users see other UK users as "Cool New People," and UK-oriented events and adverts, etc.), offer local languages other than English, or accommodate the regional differences in spelling and conventions in the English-speaking world (e.g., United States: "favorites," mm/dd/yyyy; the rest of the world: "favourites," dd/mm/yyyy). MySpace Developer Platform (MDP) On February 5, 2008, MySpace set up a developer platform allowing developers to share their ideas and write their own Myspace applications. The opening was inaugurated with a workshop at the MySpace offices in San Francisco two weeks before the official launch. The MDP is based on the OpenSocial API, which was presented by Google in November 2007 to support social networks to develop social and interacting widgets, and can be seen as an answer to Facebook's developer platform. The first public beta of the MySpace Apps was released on March 5, 2008, with around 1,000 applications available. Myspace server infrastructure At QCon London 2008, MySpace Chief Systems Architect Dan Farino indicated that the site was sending 100 gigabits of data per second out to the Internet; 10 gigabits of which was HTML content and the remainder was media such as videos and pictures. The server infrastructure consists of over 4,500 web servers (running Windows Server 2003, IIS 6.0, ASP.NET and .NET Framework 3.5), over 1,200 cache servers (running 64-bit Windows Server 2003), and over 500 database servers (running 64-bit Windows Server 2003 and SQL Server 2005), as well as a custom distributed file system which runs on Gentoo Linux. In 2009, MySpace began migrating from HDD to SSD technology in some of their servers, resulting in space and power usage savings. Revenue model Myspace operates solely on revenues generated by advertising, as its revenue model possesses no user-paid features. Through its site and affiliated ad networks, the site collects data about its users and utilizes behavioral targeting to select the