even his rival from Rocky IV, Dolph Lundgren, to help some Mexican fans to support the National Team in the World Cup 2018. Tecate signed Mexican boxer Canelo Álvarez in 2016. During the 2016 presidential election campaign, Tecate ran a television ad mocking Donald Trump's proposal to build a wall between the United States and Mexico. The "Tecate Beer Wall" is "a wall that brings us together, and it's going to be huge. You're welcome, America". In February 2020, the new campaign, "Mexico Is In Us" was launched. While the brand is moving away from "macho marketing" campaigns, it remains unapologetically, a Mexican-American beer. Football teams sponsored Liga MX C.F. Monterrey (Tecate) Chivas de Guadalajara (Tecate) Cruz Azul (Tecate) UANL Tigres (Tecate) CD Veracruz (Tecate) FC Juarez (Tecate) Ascenso MX Mérida F.C. (Sol) Zacatepec (Tecate) Image gallery References External links Cervecería Cuauhtémoc Moctezuma Sol beer Michael Jackson's Beer Hunter Dos Equis Cerveza Sol Beer in Mexico Manufacturing companies based in Monterrey Food and drink companies established in 1890 Heineken brands Mexican brands Mexican companies established in 1890 Mexican subsidiaries of foreign companies