pushing out of Ireland to conquer Pictland in Britain, establishing Alba by the ninth century. From the 11th century onward, the arrival of the Normans, caused problems not only for the English but also for the Celts. The Normans invaded the Welsh kingdoms (establishing the Principality of Wales), the Irish kingdoms (establishing the Lordship of Ireland) and took control of the Scottish monarchy through intermarrying. This advance was often done in conjunction with the Catholic Church's Gregorian Reform, which was centralising the religion in Europe. The dawning of early modern Europe affected the Celtic peoples in ways which saw what small amount of independence they had left firmly subordinated to the emerging British Empire and in the case of the Duchy of Brittany, the Kingdom of France. Although both the Kings of England (the Tudors) and the Kings of Scotland (the Stewarts) of the day claimed Celtic ancestry and used this in Arthurian cultural motifs to lay the basis for a British monarchy ("British" being suggested by Elizabethan John Dee), both dynasties promoted a centralising policy of Anglicisation. The Gaels of Ireland lost their last kingdoms to the Kingdom of Ireland after the Flight of the Earls in 1607, while the Statutes of Iona attempted to de-Gaelicise the Highland Scots in 1609. The effects of these initiates were mixed, but took from the Gaels their natural leadership element, which had patronised their culture. Under Anglocentric British rule, the Celtic-speaking peoples were reduced to a marginalised, largely poor people, small farmers and fishermen, clinging to the coast of the North Atlantic. Following the Industrial Revolution in the 18th century, greater multitudes were Anglicised and fled into a diaspora around the British Empire as an industrial proletariat. Further de-Gaelicisation took place for the Irish during the Great Hunger and the Highland Scots during the Highland Clearances. Similarly for the Bretons, after the French Revolution, the Jacobins demanded greater centralisation, against regional identities and for Francization, enacted by the French Directory in 1794. However, Napoleon Bonaparte was greatly attracted to the romantic image of the Celt, which was partly based on Jean-Jacques Rousseau's glorification of the noble savage and the popularity of James Macpherson's Ossianic tales throughout Europe. Bonaparte's nephew, Napoleon III, would later have the Vercingétorix monument erected to honour the Celtic Gaulish leader. Indeed, in France the phrase "nos ancêtres les Gaulois" (our ancestors the Gauls) was invoked by Romantic nationalists,