ability to embed YouTube videos in their profiles. Realizing the competitive threat to its new Myspace Videos service, the site banned embedded YouTube videos from its user profiles, which was widely protested by Myspace users, prompting the site to lift it shortly thereafter. There were a variety of environments in which users could access Myspace content on their mobile phones. In early 2006, mobile phone provider Helio released a series of mobile phones utilizing a service known as Myspace Mobile to access and edit one's profile and communicate with and view the profiles of other members. Additionally, UIEvolution and Myspace developed a mobile version of Myspace for a wider range of carriers, including AT&T, Vodafone and Rogers Wireless. In August 2006, Myspace began offering classified ads, which grew by 33 percent during the following year. It previously had an instant messaging tool called MySpace IM. Myspace used an implementation of Telligent Community for its forum system. Music Shortly after Myspace was sold to News Corporation in 2005, the website launched their own record label MySpace Records, with JD Mangosing as CEO, in an effort to discover unknown talent on Myspace Music, a service onto which artists can upload songs, EPs and full-length albums. As of June 2014, over 53 million songs have been uploaded to the site by 14.2 million artists. Artists such as My Chemical Romance, Nicki Minaj, Lily Allen, Taylor Swift, Lady Gaga, and Katy Perry gained fame and recognition through Myspace. Over eight million artists have been discovered through the site. In late 2007, the site launched The MySpace Transmissions, a series of live-in-studio recordings by well-known artists. On March 18, 2019, it was revealed that Myspace had lost all of its user content from 2015 and earlier in botched server migration with no backup, meaning that over 50 million songs and 12 years' worth of content were permanently lost. In April 2019, the Internet Archive recovered 490,000 MP3s (1.3 terabytes) "using unknown means by an anonymous academic study conducted between 2008 and 2010". The songs, which were uploaded between 2008 and 2010, are collectively known as the "MySpace Dragon Hoard". MySpaceTV On May 16, 2007, Myspace partnered with news publications National Geographic, the New York Times and Reuters to provide professional visual contents on its social-networking Web site. On June 27, 2007, Myspace launched MySpaceTV. On August 8, 2007, Myspace partnered with satire publication The Onion