banner ad which is created dynamically at the time of display, instead of being pre-programmed with fixed content. Live banners are built using technologies such as Adobe Flash, Java, or Microsoft Silverlight, and usually employ animation together with text, images, graphics, sounds and video to catch the viewer's attention. Depending on the banner design, any of these multimedia elements may be defined as dynamic and therefore variable. See also Ad serving Cost per impression Display advertising Hover ad Internet marketing Live banner Pay per click Pop-up ad View-through rate Web analytics Web button References Digital marketing Online advertising Web analytics Web 1.0