in Windsor with a plan to restore it. Once completed Quicken Loans will employ 50–100 people, mostly in the technology sector. Many are hoping that this is a catalyst for more companies to establish tech business in Windsor. Largest private-sector employers Source: FCA Canada (approx. 6,000 employees) Caesars Windsor (approx. 3,000 employees) Ford Motor Company (approx. 1,850 employees) Sutherland Group Canada (approx. 1,350 employees) AP Plasman Corp. (Build a Mold) (approx. 950 employees) Poverty Due to a strong reliance on the manufacturing sector, Windsor has experienced high levels of poverty and unemployment in a number of its 10 wards. Including a 33% rate of children living under the poverty line based on Statistics Canada. It has the highest rates in Southwestern Ontario and one of Windsor's electoral districts, Windsor West ranks 13th highest in poverty rates amongst the 338 federal ridings of Canada. Wards 2 (Sandwich/University District/West End) and 3 (City Centre) register some of the highest poverty rates at 44.65% and 44.94%. Wards 4 (Walkerville) and 8 (East Windsor) also register high poverty rates at 28.78% and 28.74% respectively. Demographics In the 2021 Census of Population conducted by Statistics Canada, Windsor had a population of living in of its total private dwellings, a change of from its 2016 population of . With a land area of , it had a population density of in 2021. At the census metropolitan area (CMA) level in the 2021 census, the Windsor CMA had a population of living in of its total private dwellings, a change of from its 2016 population of . With a land area of , it had a population density of in 2021. Windsor attracts many immigrants from around the world. In 2016, in the city 27.7% of the population was foreign-born while in the metropolitan area, 22.9% of the population was foreign-born; this is the fourth-highest proportion for a Canadian metropolitan area. Visible minorities make up 25.7% of the population, making it the most diverse city in Ontario outside of the Greater Toronto Area. In 2016, Windsor's population was 48.8% male and 51.2% female. Children under 15 years of age accounted for 16.3% of the city population compared to 16.6% for Canada. Persons of age 65 years and over accounted for 17.6% of the population in Windsor compared to 16.9% for Canada. The median age in Windsor is 41.4 years compared to 41.2 years for Canada. Ethnicity Note: