Victoria Bitter (VB) is a lager produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne, Victoria. It was first brewed by Thomas Aitken at Victoria Brewery in 1854 and is one of the best selling beers in Australia. History The origins of Victoria Bitter (VB) date back to the Victoria Brewery founder and head brewer Thomas Aitken, who developed the recipe in 1854. Like most Australian lagers, VB is made using a wortstream brewing process, and uses a portion of cane sugar to thin out the body of the beer. It is available in 750 mL bottles (commonly referred to as a "Longneck", "Seven-Fifty", "Bomber", "King Brown", or a "Tallie"), 500 mL cans ("Lunch greens", "The Big Cold Can"), 375 mL bottles ("Stubbies", a "Pint" or "Short-neck"), 375 mL cans ("Tinnies", "Boonies", "Green Cans" or "Gweens"), and 250 mL bottles ("Grenades", "Twisties" or "Throwies"). For a limited time only, VB was available in the Northern Territory in a 1-litre can nicknamed a 'Killer can' (Kilo can). As with all packaged beer sold in Australia it was for many years only available in 750 mL or 26 2/3 fl oz (1/6 imperial gallon) bottles, until the introduction of "stubbies" and smaller cans. In a testament to its long history and popularity, VB has acquired a number of nicknames, ranging from the abbreviated "Vic Bitter", "Veebs", polite "Very Best", "Vitamin B" and "Victory Beer", for after a win in the footy. At Australian gatherings (for example, backyard barbeques) it is referred to as "The Staple" as being the default brand of beer consumed. The beer began to gain wide popularity in the mid 1960s with an innovative television advertising campaign featuring a very similar recording to the theme from the film The Magnificent Seven, images of working-class Australians at work and play, and a voice-over by notable Australian actor John Meillon used the slogan; "For A Hard Earned Thirst." The campaign was used until quite recently and was reinvented in 2018 with the launch of the 'New Knock Off Times' Campaign. In 2004, VB commanded more than a 25 per cent market share, meaning that one in four beers sold in Australia was a VB. In July 2007 Foster's announced it would cut the alcohol content of VB from 4.9% to 4.8% in a bid to save millions of dollars in tax payments. The brewer cut the alcohol percentage