a recognizable outline of hook, threat, and finally request. Others are fake virus-alerts, warning people of nonexistent threats to their computers, often appearing as online pop-ups claiming to be giveaways or store coupons. Paranormal Paranormal urban-legend stories usually involve someone encountering something supernatural, such as a cryptid—for instance, Bigfoot or Mothman, legendary creatures for which evidence is wanting but which have legions of believers. Research shows that people experiencing sudden or surprising events (such as a Bigfoot sighting) may significantly overestimate the duration of the event. Marketing Companies have been accused of hiding "secret messages" behind their logos or packaging, as in the case of the old Procter & Gamble symbol, supposedly an occult figure that gave panache to the brand. (If the thirteen stars in the symbol were connected a certain way, it would show three sixes in a row.) Similarly, a video of a Christian woman "exposing" Monster Energy for using the Hebrew alphabet symbol for the letter "M" to disguise the number 666 went viral on Facebook. Some urban legends have been used intentionally for comic purposes in advertising. The most well-known examples include the use of a Sasquatch in Jack Link commercials, known as "Messin' with Sasquatch," and the use of unicorns in Icebreakers ads. Another is the New Jersey Devils hockey team, named for the state's popular cryptid, the Jersey Devil. See also List of urban legends Campfire story Factoid Old wives' tale Woozle effect References Citations General and cited sources Further reading External links Snopes - Urban Legends Reference Pages USC folklore legends archive International Society for Contemporary Legend Research Public opinion