"deliberately cultivates the macho, take-charge superhero image". In 2007, the tabloid Komsomolskaya Pravda published a huge photograph of a shirtless Putin vacationing in the Siberian mountains under the headline "Be Like Putin". Numerous Kremlinologists have accused Putin of seeking to create a cult of personality around himself, an accusation that the Kremlin has denied. Some of Putin's activities have been criticised for being staged; outside of Russia, his macho image has been the subject of parody. Putin's height has been estimated by Kremlin insiders to be between tall but is usually given at . There are many songs about Putin, and Putin's name and image are widely used in advertisement and product branding. Among the Putin-branded products are Putinka vodka, the PuTin brand of canned food, the Gorbusha Putina caviar, and a collection of T-shirts with his image. In 2015, his advisor Mikhail Lesin was found dead after "days of excessive consumption of alcohol", though his death was later ruled as the result of an accident. Public recognition in the West In 2007, he was the Time Person of the Year. In 2015, he was No. 1 on the Time's Most Influential People List. Forbes ranked him the World's Most Powerful Individual every year from 2013 to 2016. He was ranked the second most powerful individual by Forbes in 2018. In Germany the word Putinversteher (female form Putinversteherin) is a neologism and a political buzzword (Putin + verstehen), which literally translates "Putin understander", i.e., "one who understands Putin". It is a pejorative reference to politicians and pundits who express empathy to Vladimir Putin and may also be translated as "Putin-Empathizer". Putinisms Putin has produced many aphorisms and catch-phrases known as putinisms. Many of them were first made during his annual Q&A conferences, where Putin answered questions from journalists and other people in the studio, as well as from Russians throughout the country, who either phoned in or spoke from studios and outdoor sites across Russia. Putin is known for his often tough and sharp language, often alluding to Russian jokes and folk sayings. Putin sometimes uses Russian criminal jargon (known as "fenya" in Russian), albeit not always correctly. Assessments of Putin Assessments of Putin's character as a leader have evolved during his long presidency. His shifting of Russia towards autocracy and weakening of the system of representative government advocated by Boris Yeltsin has met with criticism. Russian dissidents and world