own versions of the Craft. Gardner and others never used the term "Wicca" as a religious identifier, simply referring to the "witch cult", "witchcraft", and the "Old Religion". However, Gardner did refer to witches as "the Wica". During the 1960s, the name of the religion normalised to "Wicca". Gardner's tradition, later termed Gardnerianism, soon became the dominant form in England and spread to other parts of the British Isles. Adaptation and spread, 1960–present Following Gardner's death in 1964, the Craft continued to grow unabated despite sensationalism and negative portrayals in British tabloids, with new traditions being propagated by figures like Robert Cochrane, Sybil Leek, and most importantly Alex Sanders, whose Alexandrian Wicca, which was predominantly based upon Gardnerian Wicca, albeit with an emphasis placed on ceremonial magic, spread quickly and gained much media attention. Around this time, the term "Wicca" began to be commonly adopted over "Witchcraft" and the faith was exported to countries like Australia and the United States. During the 1970s, a new generation joined Wicca who had been influenced by the counterculture of the 1960s. Many brought environmentalist ideas with them into the movement, as reflected by the formation of groups like the UK-based Pagans Against Nukes. In the U.S., Victor Anderson, Cora Anderson, and Gwydion Pendderwen established Feri Wicca. It was in the United States and in Australia that new, home-grown traditions, sometimes based upon earlier, regional folk-magical traditions and often mixed with the basic structure of Gardnerian Wicca, began to develop, including Victor Anderson's Feri Tradition, Joseph Wilson's 1734 Tradition, Aidan Kelly's New Reformed Orthodox Order of the Golden Dawn, and eventually Zsuzsanna Budapest's Dianic Wicca, each of which emphasised different aspects of the faith. It was also around this time that books teaching people how to become Witches themselves without formal initiation or training began to emerge, among them Paul Huson's Mastering Witchcraft (1970) and Lady Sheba's Book of Shadows (1971). Similar books continued to be published throughout the 1980s and 1990s, fuelled by the writings of such authors as Doreen Valiente, Janet Farrar, Stewart Farrar, and Scott Cunningham, who popularised the idea of self-initiation into the Craft. Among witches in Canada, anthropologist Dr. Heather Botting (née Harden) of the University of Victoria has been one of the most prominent, having been the first recognized Wiccan chaplain of a public university. She is the original high priestess of Coven Celeste. In the 1990s, amid