known collectively as 'Free Radio' and under the same Bauer Radio ownership. Other regional stations, such as Heart West Midlands and Smooth West Midlands also cover the county. In 2007 the Office of Communications (Ofcom) awarded a DAB Digital Radio multiplex licence for Herefordshire & Worcestershire to MuxCo Ltd. MuxCo proposed new stations and a digital radio platform for Wyvern FM, Sunshine Radio and BBC Hereford & Worcester, who were initially licensed to broadcast on VHF/FM and/or AM. MuxCo eventually launched in December 2013 following changes in legislation through the Digital Economy Act 2010, and utilises existing transmitter locations at Great Malvern, Ridge Hill and Bromsgrove. The multiplex continues to uses the same transmission sites, albeit with an additional transmitter at Kidderminster and broadcasts a combination of local and national services. In 2008, MXR, who owned and operated the West Midlands regional DAB multiplex licence, improved coverage of DAB Digital Radio across other parts of the county to include Worcester and Malvern. This regional multiplex closed on 27 August 2013, partially replaced by CE Digital's Birmingham DAB Multiplex, who opened new transmitters at Lickey Hills and Headless Cross. Ofcom has earmarked two potential 'Small Scale DAB' digital radio multiplexes within Worcestershire - one at Worcester, and the other within Bromsgrove, Kidderminster and Redditch. The legal framework for the potential new multiplexes come under 'The Small-Scale Radio Multiplex and Community Digital Radio Order 2019'. Economy This is a chart of trend of regional gross value added of Worcestershire at current basic prices published (pp. 240–253) by Office for National Statistics with figures in millions of British Pounds Sterling. Industry and agriculture Fruit farming and the cultivation of hops were traditional agricultural activities in much of the county. During the latter half of the 20th century, this has largely declined with the exception southern area of the county around the Vale of Evesham, where orchards are still worked on a commercial scale. Worcester City's coat of arms includes three black pears, representing a now rare local pear variety, the Worcester Black Pear. The county's coat of arms follows this theme, having a pear tree with black pears. The apple variety known as Worcester Pearmain originates from Worcestershire, and the Pershore plum comes from the small Worcestershire town of that name, and is widely grown in that area. Worcestershire is also famous for a number of its non-agricultural products. The original Worcestershire sauce,