and playoffs—has been sold out ever since then. 1960–1966 In Lombardi's second year in 1960, Green Bay won the NFL Western Conference for the first time since 1944. This victory, along with his well-known religious convictions, led the Green Bay community to anoint Lombardi with the nickname "The Pope". Lombardi led the Packers to the Championship Game against the Philadelphia Eagles. Before the championship game, Lombardi met with Wellington Mara and advised him that he would not take the Giants' head coaching job, which was initially offered after the end of the 1959 season. In the final play of the game, in a drive that would have won it, the Packers were stopped a few yards from the goal line. Lombardi had suffered his first and only championship game loss. After the game, and after the press corps had left the locker room, Lombardi told his team, "This will never happen again. You will never lose another championship." In later years as coach of the Packers, Lombardi made it a point to admonish his running backs that if they failed to score from one yard out, he would consider it a personal affront to him and he would seek retribution. He coached the Packers to win their next nine post-season games, a record streak not matched or broken until Bill Belichick won ten straight from 2002 to 2006 with New England. The Packers defeated the Giants for the NFL title in 1961 (37–0 in Green Bay) and 1962 (16–7 at Yankee Stadium), marking the first two of their five titles in Lombardi's seven years. After the 1962 championship victory, President John F. Kennedy called Lombardi and asked him if he would "come back to Army and coach again". Kennedy received Lombardi's tacit refusal of the request. His only other post-season loss occurred to the St. Louis Cardinals in the third-place Playoff Bowl after the 1964 season (officially classified as an exhibition game). Including postseason but excluding exhibition games, Lombardi compiled a 105–35–6 (.740) record as head coach, and never suffered a losing season. He led the Packers to three consecutive NFL championships — in 1965, 1966, and 1967 — a feat accomplished only once before in the history of the league, by Curly Lambeau, co-founder of the Packers, who coached the team to their first three straight NFL Championships in 1929, 1930, and 1931. At the conclusion of the 1966