designation, which began in 1949. Volkswagen has already produced five winners of the recently developed World Car of the Year award. Motorsport Formula racing In 1963, Formula Vee circuit racing, with cars built from easily available Beetle parts, started in the United States. It quickly spread to Europe and other parts of the world. It proved very popular as a low-cost route into formula racing. In 1971, Volkswagen of America started the more powerful Formula Super Vee, which became famous for hothousing new talent. In the 11 years it ran, until 1982, it produced a stable of world-famous Formula One drivers—names like Niki Lauda, Jochen Mass, Nelson Piquet, Jochen Rindt and Keke Rosberg. Volkswagen also notched up several victories, and the championship in Formula Three. In July 2011 Wolfgang Dürheimer, the director of Bugatti and Bentley, told German magazine Auto, Motor und Sport that "if [the VW group] is at the forefront of the auto industry, I can imagine us competing in Formula 1 in 2018. We have enough brands to pull it off." They did not compete in F1 in 2018. World Rally Championship In 1981, now based in Hanover, VW took a new direction into rallying, with the launch of the first-generation Golf, and Sweden's Per Eklund, Frenchman Jean-Luc Thérier, and the Finn Pentti Airikkala. The final chapters in Volkswagen Racing UK's rallying story were the 'one-make' Castrol Polo Challenge, and the Polo GTI 'Super 1600' in 2001. Volkswagen Motorsport won the World Rally Championship with Sébastien Ogier and co-driver Julien Ingrassia four years in a row from 2013 to 2016 in the Volkswagen Polo R WRC. Dakar Rally In 1980, Volkswagen competed with the Audi-developed Iltis, placing 1st, 2nd, 4th and 9th overall. In 2003, the Hanover-based team entered with a 2WD buggy named Tarek, finishing 6th overall and 1st in the 2WD and Diesel class. In 2005, an updated Race-Touareg with slightly more power entered, with driver Bruno Saby finishing 3rd overall and 1st in the Diesel class. In 2006, the revised Race-Touareg entered, with driver Giniel de Villiers finishing 2nd overall and 1st in the Diesel class. Volkswagen won the 2009, 2010 and 2011 Dakar Rally, held in South America. Volkswagen motorsport worldwide Europe: In 1998 the company founded the ADAC Volkswagen Lupo Cup, founded in 1998 (renamed Polo Cup in 2003, and Volkswagen Scirocco R-Cup from 2010 to 2014), and started the ADAC New