company paid US$3 million. A 30-minute promotional video, labeled a "cyber sitcom," featuring Jennifer Aniston and Matthew Perry, was also released to showcase the features of Windows 95. Microsoft's US$200 million advertising campaign featured stories of people waiting in line outside stores to get a copy. In the UK, the largest computer chain PC World received a large quantity of point-of-sale material; many branches opened at midnight to sell the first copies of the product. Copies of The Times were available for free, and Microsoft paid for 1.5 million issues (twice the daily circulation at the time). In the United States, the Empire State Building in New York City was lit to match the colors of the Windows logo. In Canada, a banner was hung down the side of the CN Tower in Toronto. The release included a number of "Fun Stuff" items on the CD, including music videos of Edie Brickell's "Good Times" and Weezer's "Buddy Holly," a trailer for the 1995 film Rob Roy and the computer game Hover! Sales were strong, with one million copies shipped worldwide in just four days. According to International Data Corporation, by the end of 1998, Windows 95 was the most used desktop OS with 57.4% of the marketshare, with its successor Windows 98 coming in second at 17.2%. Windows 95 also still sold more non-OEM copies to large customers in the month of May 1999, which analysts attributed to large companies opting to wait for the release of Windows 2000. Editions Several Windows 95 editions have been released. Only the original release was sold as a shrink-wrapped product; later editions were provided only to computer OEMs for installation on new PCs. For this reason, these editions are known as OEM Service Releases (OSR). Together with the introduction of Windows 95, Microsoft released the Microsoft Plus! for Windows 95 pack, which contained several optional components for high-end multimedia PCs, including Internet Explorer, DriveSpace and additional themes. The first service pack was made available half a year after the original release and fixed several small bugs. The second service pack mainly introduced support for new hardware, most notably support for hard drives larger than 2 GB in the form of the FAT32 file system. This release was never made available to end-users directly and was only sold through OEMs with the purchase of a new PC. A full third service pack was never