98. However, the projects proved to be too ambitious. In January 2000, shortly prior to the official release of Windows 2000, technology writer Paul Thurrott reported that Microsoft had shelved both Neptune and Odyssey in favor of a new product codenamed "Whistler", named after Whistler, British Columbia, as many Microsoft employees skied at the Whistler-Blackcomb ski resort. The goal of Whistler was to unify both the consumer and business-oriented Windows lines under a single, Windows NT platform. Thurrott stated that Neptune had become "a black hole when all the features that were cut from Windows Me were simply re-tagged as Neptune features. And since Neptune and Odyssey would be based on the same code-base anyway, it made sense to combine them into a single project". At PDC on July 13, 2000, Microsoft announced that Whistler would be released during the second half of 2001, and also unveiled the first preview build, 2250, which featured an early implementation of Windows XP's visual styles system and interface changes to Windows Explorer and the Control Panel. Microsoft released the first public beta build of Whistler, build 2296, on October 31, 2000. Subsequent builds gradually introduced features that users of the release version of Windows XP would recognize, such as Internet Explorer 6.0, the Microsoft Product Activation system and the Bliss desktop background. Whistler was officially unveiled during a media event on February 5, 2001, under the name Windows XP, where XP stands for "eXPerience". Release In June 2001, Microsoft indicated that it was planning to spend at least US$1 billion on marketing and promoting Windows XP, in conjunction with Intel and other PC makers. The theme of the campaign, "Yes You Can", was designed to emphasize the platform's overall capabilities. Microsoft had originally planned to use the slogan "Prepare to Fly", but it was replaced because of sensitivity issues in the wake of the September 11 attacks. On August 24, 2001, Windows XP build 2600 was released to manufacturing (RTM). During a ceremonial media event at Microsoft Redmond Campus, copies of the RTM build were given to representatives of several major PC manufacturers in briefcases, who then flew off on decorated helicopters. While PC manufacturers would be able to release devices running XP beginning on September 24, 2001, XP was expected to reach general, retail availability on October 25, 2001. On the same day, Microsoft also announced the final retail pricing of XP's