"Conservative". Pitt died in 1806. From about 1812 on the name "Tory" was commonly used for a new party that, according to historian Robert Blake, "are the ancestors of Conservatism". Blake adds that Pitt's successors after 1812 "were not in any sense standard-bearers of 'true Toryism'". The term "Conservative" was suggested as a title for the party by a magazine article by J. Wilson Croker in the Quarterly Review in 1830. The name immediately caught on and was formally adopted under the aegis of Robert Peel around 1834. Peel is acknowledged as the founder of the Conservative Party, which he created with the announcement of the Tamworth Manifesto. The term "Conservative Party" rather than Tory was the dominant usage by 1845. Conservatives and Unionists (1867–1914) The widening of the electoral franchise in the 19th century forced the Conservative Party to popularise its approach under Edward Smith-Stanley, 14th Earl of Derby and Benjamin Disraeli, who carried through their own expansion of the franchise with the Reform Act of 1867. The party was initially opposed to further expansion of the electorate which Liberal Prime Minister William Gladstone had wanted but eventually acquiesced and allowed passage of Gladstone's 1884 Reform Act. In 1886, the party formed an alliance with Spencer Compton Cavendish, Lord Hartington (later the 8th Duke of Devonshire) and Joseph Chamberlain's new Liberal Unionist Party and, under the statesmen Robert Gascoyne-Cecil, Lord Salisbury and Arthur Balfour, held power for all but three of the following twenty years before suffering a heavy defeat in 1906 when it split over the issue of free trade. Historian Richard Shannon argues that while Salisbury presided over one of the longest periods of Tory dominance, he misinterpreted and mishandled his election successes. Salisbury's blindness to the middle class and reliance on the aristocracy prevented the Conservatives from becoming a majority party. Historian E. H. H. Green argues that after Salisbury's retirement the Party was ideologically driven and resembled a broader European conservatism. After its defeat in 1906, a radical conservatism emerged that sought to promote "tariff reform" (that is high new tariffs) to unite the British Empire and protect British agriculture and industry from foreign competition and head off the threat of socialism. Young Winston Churchill denounced Chamberlain's attack on free trade, and helped organise the opposition inside the Unionist/Conservative Party. Nevertheless, Balfour, as party leader, followed Chamberlain's policy introduced protectionist legislation. The high tariff element