conditions after the war than during the war. Modernising the party In 1947, the party published its Industrial Charter which marked its acceptance of the "post-war consensus" on the mixed economy and labour rights. David Maxwell Fyfe chaired a committee into Conservative Party organisation that resulted in the Maxwell Fyfe Report (1948–49). The report required the party to do more fundraising, by forbidding constituency associations from demanding large donations from candidates, with the intention of broadening the diversity of MPs. In practice, it may have had the effect of lending more power to constituency parties and making candidates more uniform. The success of the Conservative Party in reorganising itself was validated by its victory at the 1951 general election. Winston Churchill, the party leader, brought in a Party chairman to modernise the creaking institution. Frederick Marquis, 1st Earl of Woolton, was a successful department store owner and wartime Minister of Food. As Party chairman 1946–55, he rebuilt the local organisations with an emphasis on membership, money, and a unified national propaganda appeal on critical issues. To broaden the base of potential candidates, the national party provided financial aid to candidates and assisted the local organisations in raising local money. Woolton emphasised rhetoric that characterised the opponents as "Socialist" rather than "Labour". The libertarian influence of Professor Friedrich Hayek's 1944 best-seller Road to Serfdom was apparent in the younger generation, but that took another quarter-century to have a policy impact. By 1951, Labour had worn out its welcome in the middle classes; its factions were bitterly embroiled. The Conservatives felt ready to govern again. With a narrow victory at the 1951 general election, despite losing the popular vote, Churchill was back in power. Although he was ageing rapidly, he had national and global prestige. Apart from rationing, which was ended in 1954, most of the welfare state enacted by Labour were accepted by the Conservatives and became part of the "post-war consensus" that was satirised as Butskellism and that lasted until the 1970s. The Conservatives were conciliatory towards unions, but they did privatise the steel and road haulage industries in 1953. During the Conservatives' thirteen-year tenure in office, pensions went up by 49% in real terms, sickness and unemployment benefits by 76% in real terms, and supplementary benefits by 46% in real terms. However, family allowances fell by 15% in real terms during that period. "Thirteen Wasted Years" was a popular