people. Alan McFarlane writes, "There were a number of interchangeable terms for these practitioners, 'white', 'good', or 'unbinding' witches, blessers, wizards, sorcerers, however 'cunning-man' and 'wise-man' were the most frequent". Ronald Hutton prefers the term "service magicians". Often these people were involved in identifying alleged witches. Hostile churchmen sometimes branded any magic-workers "witches" as a way of smearing them. Englishman Reginald Scot, who sought to disprove witchcraft and magic, wrote in The Discoverie of Witchcraft (1584), "At this day it is indifferent to say in the English tongue, 'she is a witch' or 'she is a wise woman. Folk magicians throughout Europe were often viewed ambivalently by communities, and were considered as capable of harming as of healing, which could lead to their being accused as "witches" in the negative sense. Many English "witches" convicted of consorting with demons may have been cunning folk whose supposed fairy familiars had been demonised; many French ("diviner-healers") were accused of witchcraft, over half the accused witches in Hungary seem to have been healers, and the "vast majority" of Finland's accused witches were folk healers. Hutton, however, says that "Service magicians were sometimes denounced as witches, but seem to have made up a minority of the accused in any area studied". Thwarting witchcraft Societies that believed in witchcraft also believed that it could be thwarted in various ways. One common way was to use protective magic or counter-magic, of which the cunning folk were experts. This included charms, talismans and amulets, anti-witch marks, witch bottles, witch balls, and burying objects such as horse skulls inside the walls of buildings. Another believed cure for bewitchment was to persuade or force the alleged witch to lift their spell. Often, people would attempt to thwart the witchcraft by physically punishing the alleged witch, such as by banishing, wounding, torturing or killing them. "In most societies, however, a formal and legal remedy was preferred to this sort of private action", whereby the alleged witch would be prosecuted and then formally punished if found guilty. This often resulted in execution. Accusations of witchcraft Éva Pócs writes that reasons for accusations of witchcraft fall into four general categories: A person was caught in the act of positive or negative sorcery A well-meaning sorcerer or healer lost their clients' or the authorities' trust A person did nothing more than gain the enmity of their neighbors A person was reputed to be