has attracted numerous musicians from former colonies in West and North Africa. This scene is aided by the fact that there are many concerts and institutions that help to promote the music. Algerian and Moroccan music have an important presence in the French capital. Hundreds of thousands of Algerian and Moroccan immigrants have settled in Paris, bringing the sounds of Amazigh (Berber), raï, and Gnawa music. The West African music community is also very large, integrated by people from Senegal, Mali, Ivory Coast, and Guinea. Unlike musical styles from other regions of the globe, the American music industry tends to categorize Latin music as its own genre and defines it as any music sung in Spanish from the Spanish-speaking world. Western The most common name for this form of music is also "folk music", but is often called "contemporary folk music" or "folk revival music" to make the distinction. The transition was somewhat centered in the US and is also called the American folk music revival. Fusion genres such as folk rock and others also evolved within this phenomenon. 1987 industry meeting On 29 June 1987, a meeting of interested parties gathered to capitalize on the marketing of non-Western folk music. Paul Simon had released the world music-influenced album Graceland in 1986. The concept behind the album had been to express his own sensibilities using the sounds he had fallen in love with while listening to artists from Southern Africa, including Ladysmith Black Mambazo and Savuka. This project and the work of Peter Gabriel and Johnny Clegg among others had, to some degree, introduced non-Western music to a wider audience. They saw this as an opportunity. In an unprecedented move, all of the world music labels coordinated together and developed a compilation cassette for the cover of the music magazine NME. The overall running time was 90 minutes, each package containing a mini-catalog showing the other releases on offer. By the time of a second meeting it became clear that a successful campaign required its own dedicated press officer. The press officer would be able to juggle various deadlines and sell the music as a concept—not just to national stations, but also regional DJs keen to expand their musical variety. DJs were a key resource as it was important to make "world music" important to people outside London—most regions after all had a similarly heritage to tap into. A cost-effective