2012, it had a circulation of 3.3 million, making it the 11th-most circulated magazine in the United States, and the second-most circulated weekly behind People. As of July 2017, its circulation was 3,028,013. In October 2017, Time cut its circulation to two million. The print edition has a readership of 1.6 million, 1 million of whom are based in the United States. Style Writing Time initially possessed a distinctively "acerbic, irreverent style", largely created by Haddon and sometimes called "Timestyle". Timestyle made regular use of inverted sentences, as famously parodied in 1936 by Wolcott Gibbs in The New Yorker: "Backward ran sentences until reeled the mind ... Where it all will end, knows God!" Time also coined or popularized many neologisms like "socialite", "guesstimate", "televangelist", "pundit", and "tycoon", as well as some less successful ones like "cinemactress" and "radiorator". Time introduced the name "World War II" in 1939. The false title construction was popularized by Time and indeed is sometimes called a "Time-style adjective". Sections Milestones Since its first issue, Time has had a "Milestones" section about significant events in the lives of famous people, including births, marriages, divorces, and deaths. Until 1967, entries in Milestones were short and formulaic. A typical example from 1956: Died. Lieut, (j.g.) David Greig ("Skippy") Browning Jr., 24, star of the 1952 Olympics as the U.S.'s dazzling three-meter diving champion, national collegiate one-and three-meter diving champ (1951-52); in the crash of a North American FJ-3 Fury jet fighter while on a training flight; near Rantoul, Kans. A reader wrote a parody of the older form to announce the change: Died. Time's delightful but confusing habit of listing names, ages, claims to fame and other interesting tidbits about the famous newly deceased in its Milestones notices; then the circumstances of, and places where, the deaths occurred; of apparent good sentence structure; in New York. Listings Until the mid-1970s, Time had a weekly "Listings" section with capsule summaries or reviews of current significant films, plays, musicals, television programs, and literary bestsellers similar to The New Yorker "Current Events" section. Cover Time is also known for the red border on its cover, introduced in 1927. The border has only been changed eight times since 1927: The special issue released shortly after the September 11 attacks on the United States had a black border to symbolize mourning. The next regularly scheduled issue returned to the red border. The