an enrollment target of 6,000 students by 1970. Most of Davis's initial development as a UC general campus was supervised by its second chancellor, Emil M. Mrak, who served from 1959 to 1969. Mrak fondly recalled his bicycle-riding days as a child among the orchards of the Santa Clara Valley, and during his chancellorship, he worked hard to make the Davis campus into a bicycle-friendly place. When Mrak retired in 1969, the campus administration building was named Mrak Hall in his honor. Davis's Graduate Division was established in 1961. This was followed by the creation of the College of Engineering in 1962. The School of Law opened for classes in fall 1966, and the School of Medicine began instruction in fall 1968. In a period of increasing activism, a Native American studies program was started in 1969, one of the first at a major university; it was later developed into a full department within the university. Notable events 2011 pepper spray incident and aftermath During a protest against tuition hikes on November 18, 2011, a campus police officer, Lieutenant John Pike, used pepper spray on a group of seated demonstrators when they refused to disperse, and another officer also pepper sprayed demonstrators at Pike's direction. The incident drew international attention and led to further demonstrations, a formal investigation, and Pike's departure in July 2012. Documents released in 2016 through a public records request showed that the university had spent at least $175,000 to attempt to "scrub the Internet of negative postings" about the incident, in efforts that started in 2013. California newspaper The Sacramento Bee obtained a document outlining the public relations strategy, which stated: "Nevins and Associates is prepared to create and execute an online branding campaign designed to clean up the negative attention the University of California, Davis, and Chancellor Katehi have received related to the events that transpired in November 2011". The strategy included an "aggressive and comprehensive online campaign to eliminate the negative search results" intended to achieve the "eradication of references to the pepper spray incident in search results on Google for the university and the Chancellor". The university's strategic communications office, which has worked on the management of the reputation of the university and its chancellor, has had its budget substantially increased since the current chancellor took office – rising from $2.93 million in 2009 to $5.47 million in 2015. In August 2016 Katehi