the authors' cyberpunk roots. It was nominated for the Nebula Award for Best Novel in 1991 and the John W. Campbell Memorial Award in 1992, and its success drew attention to the nascent steampunk literary genre of which it remains the best-known work. Gibson's second series, the "Bridge trilogy", is composed of Virtual Light (1993), a "darkly comic urban detective story", Idoru (1996), and All Tomorrow's Parties (1999). The first and third books in the trilogy center on San Francisco in the near future; all three explore Gibson's recurring themes of technological, physical, and spiritual transcendence in a more grounded, matter-of-fact style than his first trilogy. Salon's Andrew Leonard notes that in the Bridge trilogy, Gibson's villains change from multinational corporations and artificial intelligences of the Sprawl trilogy to the mass media – namely tabloid television and the cult of celebrity. Virtual Light depicts an "end-stage capitalism, in which private enterprise and the profit motive are taken to their logical conclusion", according to one review. Leonard's review called Idoru a "return to form" for Gibson, while critic Steven Poole asserted that All Tomorrow's Parties marked his development from "science-fiction hotshot to wry sociologist of the near future." Blue Ant After All Tomorrow's Parties, Gibson began to adopt a more realist style of writing, with continuous narratives – "speculative fiction of the very recent past." Science fiction critic John Clute has interpreted this approach as Gibson's recognition that traditional science fiction is no longer possible "in a world lacking coherent 'nows' to continue from", characterizing it as "SF for the new century". Gibson's novels Pattern Recognition (2003), Spook Country (2007) and Zero History (2010) are set in the same contemporary universe — "more or less the same one we live in now" — and put Gibson's work on to mainstream bestseller lists for the first time. As well as the setting, the novels share some of the same characters, including Hubertus Bigend and Pamela Mainwaring, employees of the enigmatic marketing company Blue Ant. When asked on Twitter what this series of novels should be called ("The Bigend Trilogy? The Blue Ant Cycle? What?"), Gibson replied "I prefer 'books'. The Bigend books." However, "Blue Ant" rather than "Bigend" has become the standard signifier. At a later date, Gibson stated that he did not name his trilogies, "I wait to see what people call them," and has in 2016 used "the Blue Ant