Memorial Coliseum. Despite its short-lived existence, the XFL did pioneer several on-air technologies that would later become commonplace in football telecasts, such as aerial skycams, and on-player microphones. WWE owner Vince McMahon maintained control of the XFL brand after the league ceased operations, despite many, including McMahon himself, considering the original league to be a "colossal failure." Interest in the league was revived when ESPN Films released a 30 for 30 documentary surrounding the league, and shortly after the film debuted, McMahon began preparing for a new iteration of the league in 2020. The new XFL was run by a new McMahon-controlled company independent from the present-day WWE, and did not utilize the sports entertainment elements featured in the previous incarnation. The second iteration of the XFL's inaugural season was aborted due to the COVID-19 pandemic, and the league suspended operations and filed for bankruptcy in April 2020, with McMahon relinquishing the XFL brand in a sale to his former WWE wrestler Dwayne Johnson and Dany Garcia that August. Founding Created as a 50–50 joint venture between NBC and WWE-owned subsidiary WWE Properties International, Inc. under the company name "XFL, LLC", the XFL was created as a "single-entity league;" instead of the franchise model used by the NFL and other major leagues, or the hybrid model where investors in the league are given operations over teams (as used in Major League Soccer), the XFL uniformly owned and operated all of its teams as one corporation, with no individual owners. Vince McMahon's original plan was to purchase the Canadian Football League (after the CFL initially approached him about purchasing the Toronto Argonauts) and "have it migrate south," while NBC, who had lost their long-held broadcast rights to the NFL's American Football Conference (AFC) to CBS in 1998, was moving ahead with Time Warner to create a football league of their own. The concept of the league was first announced on February 3, 2000. The XFL was originally conceived to build on the success of the NFL and professional wrestling. It combined the traditional game of American football with the kayfabe and stunts of professional wrestling. As WWF was, at the time, in the midst of its "Attitude Era" (which marked a shift in a mature and provocative direction for its content), the XFL's presentation likewise would reflect that approach toward football. It was hyped as "real" football without penalties for roughness