environmental vegetarianism is the concept of economic vegetarianism. An economic vegetarian is someone who practices vegetarianism from either the philosophical viewpoint concerning issues such as public health and curbing world starvation, the belief that the consumption of meat is economically unsound, part of a conscious simple living strategy or just out of necessity. According to the Worldwatch Institute, "Massive reductions in meat consumption in industrial nations will ease their health care burden while improving public health; declining livestock herds will take pressure off rangelands and grainlands, allowing the agricultural resource base to rejuvenate. As populations grow, lowering meat consumption worldwide will allow more efficient use of declining per capita land and water resources, while at the same time making grain more affordable to the world's chronically hungry." According to estimates in 2016, adoption of vegetarianism would contribute substantially to global healthcare and environmental savings. Demographics Prejudice researcher Gordon Hodson argues that vegetarians and vegans frequently face discrimination where eating meat is held as a cultural norm. Turnover Research suggests that, at least in the United States, vegetarianism has a high turnover rate, with less than 20% of adopters persisting for more than a year. Research shows that lacking social support contributes to lapses. A 2019 analysis found that adhering to any kind of restricted diet (gluten-free, vegetarian, kosher, teetotal) was associated with feelings of loneliness and increased social isolation. Vegetarians or vegans who adopted their diet abruptly might be more likely to eventually abandon it when compared to individuals adopting their diet gradually with incremental changes. Country-specific information The rate of vegetarianism by country varies substantially from relatively low levels in countries such as the Netherlands (5%) to more considerable levels in India (20–40%). Estimates for the number of vegetarians per country can be subject to methodological difficulties, as respondents may identify as vegetarian even if they include some meat in their diet, and thus some researchers suggest the percentage of vegetarians may be significantly overestimated. Media Vegetarianism is occasionally depicted in mass media. Some scholars have argued that mass media serves as a "source of information for individuals" interested in vegetarianism or veganism, while there are "increasing social sanctions against eating meat" Over time, societal attitudes of vegetarianism have changed, as have perceptions of vegetarianism in popular culture, leading to more "vegetarian sentiment." Even so, there are still existing "meat-based" food metaphors which infuse daily speech and those who