management believed in the drawing power of stars, signing co-production deals with several of the biggest names of the day, including Paul Newman, Robert Redford, Barbra Streisand, and Clint Eastwood, carrying the studio successfully through the 1970s and 1980s. Its hits in the early 1970s included those starring the aforementioned actors, along with comedian Mel Brooks' Blazing Saddles, Stanley Kubrick's A Clockwork Orange, The Exorcist, John Boorman's Deliverance, and the Martin Scorsese productions Mean Streets and Alice Doesn't Live Here Anymore. Warner Bros. also made major profits on films and television shows built around the characters of Superman, Batman and Wonder Woman owned by Warner Bros. subsidiary DC Comics. The 1970s also saw Warner Bros. Records become one of the major record labels worldwide, and that company gained sister labels in Elektra Records and Atlantic Records. In 1971, Filmation and Warner Bros. entered into an agreement to produce and distribute cartoons for film and television, with its television subsidiary handling worldwide television rights. In late 1973, Warner Bros. announced that it had partnered with 20th Century Fox to co-produce a single film: producer Irwin Allen's The Towering Inferno. Both studios found themselves owning the rights to books about burning skyscrapers: Warner was attempting to adapt Thomas N. Scortia and Frank M. Robinson's The Glass Inferno and Fox was preparing an adaptation of Richard Martin Stern's The Tower. Allen insisted on a meeting with the heads of both studios and announced that as Fox was already in the lead with their property it would be preferable to lump the two together as a single film, with Fox owning domestic rights and Warner Bros. handling the film's foreign distribution. The resulting partnership resulted in the second-highest-grossing film of 1974, turning profits for both studios, and influencing future co-productions between major studios. Although Allen would make further films for Warner Bros., he would not repeat the success he had with The Towering Inferno. Abandoning parking lots and funeral homes, the refocused Kinney renamed itself in honor of its best-known holding, Warner Communications. Throughout the 1970s and 1980s Warner Communications branched out into other business, such as video game company Atari, Inc. in 1976, and later the Six Flags theme parks. In 1972, in a cost-cutting move, Warner and Columbia formed a third company called The Burbank Studios (TBS). They would share the Warner lot in Burbank. Both studios technically became production entities, giving