statement. Ideology and factions Political scientists characterize the Republican Party as more ideologically cohesive than the Democratic Party, which is composed of a broader diversity of coalitions. In 2018, Gallup polling found that 69% of Republicans described themselves as "conservative", while 25% opted for the term "moderate", and another 5% self-identified as "liberal". When ideology is separated into social and economic issues, a 2020 Gallup poll found that 61% of Republicans and Republican-leaning independents called themselves "socially conservative", 28% chose the label "socially moderate", and 10% called themselves "socially liberal". On economic issues, the same 2020 poll revealed that 65% of Republicans (and Republican leaners) chose the label "economic conservative" to describe their views on fiscal policy, while 26% selected the label "economic moderate", and 7% opted for the "economic liberal" label. The modern Republican Party includes conservatives, centrists, fiscal conservatives, libertarians, neoconservatives, paleoconservatives, right-wing populists, and social conservatives. In addition to splits over ideology, the 21st-century Republican Party can be broadly divided into establishment and anti-establishment wings. Nationwide polls of Republican voters in 2014 by the Pew Center identified a growing split in the Republican coalition, between "business conservatives" or "establishment conservatives" on one side and "steadfast conservatives" or "populist conservatives" on the other. Talk radio In the 21st century, conservatives on talk radio and Fox News, as well as online media outlets such as the Daily Caller and Breitbart News, became a powerful influence on shaping the information received and judgments made by rank-and-file Republicans. They include Rush Limbaugh, Sean Hannity, Larry Elder, Glenn Beck, Mark Levin, Dana Loesch, Hugh Hewitt, Mike Gallagher, Neal Boortz, Laura Ingraham, Dennis Prager, Michael Reagan, Howie Carr and Michael Savage, as well as many local commentators who support Republican causes while vocally opposing the left. Vice President Mike Pence also had an early career in conservative talk radio, hosting The Mike Pence Show in the late 1990s before successfully running for Congress in 2000. In recent years, pundits through podcasting and radio shows like Ben Shapiro and Steven Crowder have also gained fame with a consistently younger audience through outlets such as The Daily Wire and Blaze Media. Business community The Republican Party has traditionally been a pro-business party. It garners major support from a wide variety of industries from the financial sector to small businesses. Republicans are about 50 percent more likely to be self-employed and are more likely to work