ever-rising numbers of self-initiates, the popular media began to explore "witchcraft" in fictional films like The Craft (1996) and television series like Charmed (1998–2006), introducing numbers of young people to the idea of religious witchcraft. This growing demographic was soon catered to through the Internet and by authors like Silver RavenWolf, much to the criticism of traditional Wiccan groups and individuals. In response to the way that Wicca was increasingly portrayed as trendy, eclectic, and influenced by the New Age movement, many Witches turned to the pre-Gardnerian origins of the Craft, and to the traditions of his rivals like Cardell and Cochrane, describing themselves as following "traditional witchcraft". Prominent groups within this Traditional Witchcraft revival included Andrew Chumbley's Cultus Sabbati and the Cornish Ros an Bucca coven. Demographics Originating in Britain, Wicca then spread to North America, Australasia, continental Europe, and South Africa. The actual number of Wiccans worldwide is unknown, and it has been noted that it is more difficult to establish the numbers of members of Neopagan faiths than many other religions due to their disorganised structure. However, Adherents.com, an independent website which specialises in collecting estimates of world religions, cites over thirty sources with estimates of numbers of Wiccans (principally from the USA and the UK). From this, they developed a median estimate of 800,000 members. As of 2016, Doyle White suggested that there were "hundreds of thousands of practising Wiccans around the globe". In 1998, the Wiccan high priestess and academic psychologist Vivianne Crowley suggested that Wicca had been less successful in propagating in countries whose populations were primarily Roman Catholic. She suggested that this might be because Wicca's emphasis on a female divinity was more novel to people raised in Protestant-dominant backgrounds. On the basis of her experience, Pearson concurred that this was broadly true. Wicca has been described as a non-proselytizing religion. In 1998, Pearson noted that there were very few individuals who had grown up as Wiccans although increasing numbers of Wiccan adults were themselves, parents. Many Wiccan parents did not refer to their children as also being Wiccan, believing it important that the latter are allowed to make their own choices about their religious identity when they are old enough. From her fieldwork among members of the Reclaiming tradition in California during 1980-90, the anthropologist Jone Salomonsen found that many described joining the movement following "an extraordinary experience of revelation". Based on