1958 and initially was intended for the American export market. Although it ultimately failed to do so, it remains one of the most popular vodka brands in Sweden today. In 1979, Absolut Vodka was launched, reusing the name of the old Absolut Rent Brännvin ("absolutely pure brännvin") created in 1879. After Sweden joined the European Union in 1995, the regulations were changed so that privately owned companies could produce Vodka. Vodka has become popular among young people, with a flourishing black market. In 2013, the organizers of the so-called "vodka car" were jailed for two and a half years for having illegally provided thousands of liters to young people, some as young as 13. Production Vodka may be distilled from any starch- or sugar-rich plant matter; most vodka today is produced from grains such as sorghum, corn, rye or wheat. Among grain vodkas, rye and wheat vodkas are generally considered superior. Some vodkas are made from potatoes, molasses, soybeans, grapes, rice, sugar beets and sometimes even byproducts of oil refining or wood pulp processing. In some Central European countries, such as Poland, some vodka is produced by just fermenting a solution of crystal sugar and yeast. In the European Union there are talks about the standardization of vodka, and the Vodka Belt countries insist that only spirits produced from grains, potato and sugar beet molasses be allowed to be branded as "vodka", following the traditional methods of production. In the United States, many vodkas are made from 95% pure grain alcohol produced in large quantities by agricultural-industrial giants Archer Daniels Midland, Grain Processing Corporation, and Midwest Grain Products (MGP). Bottlers purchase the base spirits in bulk, then filter, dilute, distribute and market the end product under a variety of vodka brand names. Similar methods are used in other regions such as Europe. This pure grain alcohol, also known as rectified spirit, neutral spirit, or ethyl alcohol of agricultural origin is also available directly to consumers in some areas, as products such as Everclear, Polmos spirytus rektyfikowany, and others. In contrast to very-high ABV vodkas such as the Bulgarian Balkan 176° with 88% ABV, these grain alcohol products are not considered vodka; they have not (yet) gone through the filtration and refining process used to produce vodka. A study conducted on NPR's Planet Money podcast revealed negligible differences in taste between various brands of vodka, leading to speculation as to how