the least important page on a website. In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space. Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability. Occupations There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website. The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone. Further jobs which may become involved in the creation of a website include: Graphic designers to create visuals for the site such as logos, layouts, and buttons Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design. See also See also Related disciplines Notes External links W3C consortium for web standards Computer-related introductions in 1989 Communication design