late 1960s but, as it was targeted to children, it was discontinued in favour of ads promoting the product to all ages. In the late 1980s the original black and white television commercial was remastered, partially colourised and reintroduced. This commercial was to be broadcast periodically from 1991 to 2010. The two young twin girls who sang this advertising jingle were known as the "Vegemite Twins". In March 2007, Kraft announced that they were trying to trace the eight original children from the campaign to celebrate the advertisement's 50th anniversary and to take part in a new campaign. The 1956 commercial was to be remade with the original children, now grown, to forge a link between "the new generation and the old ad". The media took up the search on Kraft's behalf with all eight children identified in eight days and resulted in many TV specials and interviews in the Australian national media. The 50-year reunion campaign won the Arts, Entertainment & Media Campaign of the Year award at the November 2007 Asia Pacific PR Awards. Variations Vegemite Singles During the 1990s, Kraft released a product in Australia known as Vegemite Singles. It combined two of Kraft's major products, Kraft Singles and Vegemite, into one, thus creating Vegemite-flavoured cheese. This extension of the Vegemite product line was an attempt by Kraft to capitalise on the enormous popularity of Vegemite and cheese sandwiches (made by placing a slice of cheese into a Vegemite sandwich). Vegemite Singles were later taken off the market. Vegemite Cheesybite On 13 June 2009, Kraft released a new version of Vegemite. The formula combines Vegemite and Kraft cream cheese, spreads more easily and has a considerably less salty and milder taste than the original. To coincide with the release of the new recipe, Kraft ran a competition to give the new flavour a name. The new name was announced during the broadcast of the 2009 AFL Grand Final as iSnack 2.0. The name was chosen by a panel of marketing and communication experts to appeal to a younger market, capitalising on the popularity of Apple's iPod and iPhone. The choice immediately drew universal criticism and ridicule within Australia. Within days, opinion columns and social networking sites were flooded with derision and vitriol; and, after only four days, Kraft released plans to abandon the iSnack name, admitting that it may have been a mistake. Two days later, Kraft