middle of the century, commercial publishers came to recognise the great potential of this market and signed deals with gifted authors to provide a plethora of reading materials to children. They also took advantage of innovations such as those that enable the printing of coloured illustrations. As the middle class boomed, people had more money to spend on entertaining their children. Moral messaging was de-emphasised in favor of fun. Classics like the tales of the Brothers Grimm and the fairy tales of Hans Christian Andersen made their way to the printing press. But it was Alice's Adventures in Wonderland (1865) by Lewis Carroll that proved to be the most popular, alongside the works of William Makepeace Thackeray, Charles Kingsley, Jean Ingelow, and George Macdonald. By the 1880s, juvenile fiction packed with action and adventure became commonplace. Fantasy did not have a monopoly on the market for children's literature, however. Tom Brown's School Days (1857) by Thomas Hughes was a noteworthy example of realistic writing and school stories while Black Beauty (1877) by Anna Sewell was the start of the blooming of animal tales. As a matter of fact, the market grew so large that most of the top writers of the era wrote at least one book for children. Children's magazines and poetry for children (especially the nonsensical variety) blossomed during the Victorian age. In prose, the novel rose from a position of relative neglect during the 1830s to become the leading literary genre by the end of the era. In the 1830s and 1840s, the social novel (also "Condition-of-England novels") addressed the Condition-of-England question, which was raised by Carlyle in Chartism (1839), Past and Present (1843) and Latter-Day Pamphlets (1850) to address the social, political and economic upheavals associated with industrialisation. Though it remained influential throughout the period, there was a notable resurgence of Gothic fiction in the fin de siècle, such as in Robert Louis Stevenson's novella Strange Case of Dr Jekyll and Mr Hyde (1886) and Oscar Wilde's The Picture of Dorian Gray (1891). Following the bicentenary of William Shakespeare in 1769, the popularity of his works steadily grew, reaching a peak in the nineteenth century. Charles and Mary Lamb appeared to have anticipated this with their Tales from Shakespeare (1807). Intended as an introduction for apprentice readers to the works of the great playwright, the book became one of the best-selling titles in literature of the