projector or plasma panel. Deinterlacing cannot, however, produce video quality that is equivalent to true progressive scan source material. Aspect ratio Aspect ratio describes the proportional relationship between the width and height of video screens and video picture elements. All popular video formats are rectangular, and so can be described by a ratio between width and height. The ratio width to height for a traditional television screen is 4:3, or about 1.33:1. High definition televisions use an aspect ratio of 16:9, or about 1.78:1. The aspect ratio of a full 35 mm film frame with soundtrack (also known as the Academy ratio) is 1.375:1. Pixels on computer monitors are usually square, but pixels used in digital video often have non-square aspect ratios, such as those used in the PAL and NTSC variants of the CCIR 601 digital video standard, and the corresponding anamorphic widescreen formats. The 720 by 480 pixel raster uses thin pixels on a 4:3 aspect ratio display and fat pixels on a 16:9 display. The popularity of viewing video on mobile phones has led to the growth of vertical video. Mary Meeker, a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers, highlighted the growth of vertical video viewing in her 2015 Internet Trends Report growing from 5% of video viewing in 2010 to 29% in 2015. Vertical video ads like Snapchat’s are watched in their entirety nine times more frequently than landscape video ads. Color model and depth The color model the video color representation and maps encoded color values to visible colors reproduced by the system. There are several such representations in common use: typically YIQ is used in NTSC television, YUV is used in PAL television, YDbDr is used by SECAM television and YCbCr is used for digital video. The number of distinct colors a pixel can represent depends on color depth expressed in the number of bits per pixel. A common way to reduce the amount of data required in digital video is by chroma subsampling (e.g., 4:4:4, 4:2:2, etc.). Because the human eye is less sensitive to details in color than brightness, the luminance data for all pixels is maintained, while the chrominance data is averaged for a number of pixels in a block and that same value is used for all of them. For example, this results in a 50% reduction in chrominance data using 2-pixel blocks (4:2:2)