asked Boucheron to set the stones of his treasure, which were brought to the Place Vendôme boutique by the prince. Other royal patrons of Boucheron have included Maharajah Sir Bhupinder Singh of Patiala, Riza Shah Pahlevi, Queen Farida of Egypt and Queen Rania of Jordan. Collections One of the first lines created was the symbolic snake line in the 1970s. Solange Azagury-Partridge was appointed Creative Director in 2001, she held the position for three years. 2002 saw the launch of the "Beauté Dangereuse" and "Cinna Pampilles" collections, "Not Bourgeois" launched the following year. In 2004, the "Jaipur" High Jewellery line and the "Déchaînée" collection are launched. 2005 is a very creative year for the House of Boucheron : the "Trouble", "Quatre", "Diablotine", "Vingt-Six" and "Trouble Désir" jewellery lines are launched. In 2006 "Exquises Confidences" is launched, and a year later "Fleurs Fatales" high jewellery collection makes its debut. In 2010, Boucheron unveiled a colorful jewellery range to enhance its "Cinna Pampilles" collection. In 2011, the "Cabinet of Curiosities" line was launched. Collaborations In 1996 Boucheron collaborated with Waterman Paris to produce the limited edition, Edson signe Boucheron. The nib was made of 18K solid gold with the body of the pen being of a blue translucent Resin. The retail price was €2000 / $2700 / £1700 and limited to only 3471 pieces (this number is the sum of the years of foundation of Waterman, 1883, and Boucheron, 1858). The pen remains one of the most sought after pieces within the fine writing category. In 2006, Boucheron and Alexander McQueen collaborated to create a limited-edition Novak bag that incorporates the snake motif of Boucheron's Trouble line. The beginning of a collaboration between Boucheron and Swiss watchmaker Girard-Perregaux started a year later in 2007, amongst which feature the LadyHawk Tourbillon and the limited Boucheron tribute watch. In 2010, Boucheron and MB&F launched the HM3 JwlryMachine timepiece. Boucheron today Boucheron was a family business; after the death of its founder Frédéric Boucheron in 1902, his descendants took over the business. In 1994, the family business shifted to a more global approach with its selling out to Schweizerhall. The House of Boucheron was then acquired by former Gucci in 2000, which was bought by PPR in 2004. Pierre Bouissou was appointed CEO in April 2011 and was replaced by Helene Poulit-Duquesne in July 2015. It has 34 boutiques worldwide and an online e-commerce website