programs not already carried by that station moving to WBMG. The switch to an exclusive NBC affiliation was because two of Newhouse Broadcasting's other stations, WSTM-TV in Syracuse and WETM-TV in Elmira, New York (which were then WSYR-TV [not to be confused with the current WSYR] and WSYE-TV respectively), were already affiliated with the network; in addition, the company's chairman was alleged to not have a great personal relationship with CBS president William S. Paley. At the same time that WAPI and WBMG aligned with the respective networks, WCFT-TV (channel 33, now Heroes & Icons affiliate WSES) in Tuscaloosa and WHMA-TV (channel 40, later WJSU-TV and now Heroes & Icons affiliate WGWW) in Anniston, two UHF stations respectively serving the western and eastern portions of Central Alabama, also became full-time affiliates of CBS; like WBMG and WAPI prior to becoming exclusive network affiliates, WCFT and WHMA—both of which signed on the air in the late 1960s—started as affiliates of both CBS and NBC. Prior to that time, the prime time schedules of the Tuscaloosa and Anniston stations virtually mirrored that of WBMG, because of WAPI's exclusive rights to network programming shown on that station for the entire viewing area. Newhouse exited the broadcasting industry in the early 1980s to focus exclusively on its newspaper holdings. In 1979, the company sold its television stations, including WAPI-TV, to the Los Angeles-based Times Mirror Company; the WAPI radio stations were sold to Dittman Broadcasting. Following the completion of the sale, the station, due to an FCC rule in place at the time that stated that TV and radio stations in the same market, but with different ownership had to have differing call letters, changed its call letters to WVTM-TV (for "Vulcan Times Mirror"; the "V" referencing both the cast-iron statue in Vulcan Statue as well as its location atop Red Mountain at Vulcan Park, where WVTM's transmitter tower was located) on March 28, 1980. New World Communications and NBC ownership In March 1993, Times Mirror sold WVTM, along with its three sister stations (ABC affiliate KTVI in St. Louis, and CBS affiliates KDFW in Dallas and KTBC in Austin, Texas) to Argyle Television Holdings in a two-part deal. Under the structure, WVTM and KTVI were the first two stations to be sold to New World, which respectively bought the stations for $45 million and $35 million; the purchase of the entire group was