Liberals employed what were called "Madison Avenue campaign tactics" and spent a lot of money on campaign advertising, especially television advertising. They tried to characterize the election as being a choice between socialism and private enterprise-oriented reform. The Saskatchewan Liberals positioned themselves as more right-wing than the federal Liberal Party of Canada and claimed that the CCF government was stagnating. The CCF, led by former teacher Woodrow Lloyd, campaigned on the CCF record. Lloyd attacked the Liberal campaign, stating that they had resorted to "hucksterism, the kind of sales attempts that one usually associates with useless pills, second hand cars and body deodorants." Lloyd faced several challenges: taxes in Saskatchewan were among the highest in Canada; spending on health care, welfare and education were high; and he lacked the popular support that previous CCF leader and premier Tommy Douglas had enjoyed. However, Saskatchewan had the second highest per capita income in Canada and the lowest unemployment rate in Canada. Electoral system In this election, Saskatchewan used a mixture of single-member districts, electing through First past the post, and multiple-member districts, electing through Plurality block voting. Before the next election, Saskatchewan switched to consistent single-member districts. Results Note: 1 One seat declared void. Percentages Ranking Riding results Names in bold represent cabinet ministers and the Speaker. Party leaders are italicized. The symbol " ** " indicates MLAs who are not running again. Northwestern Saskatchewan |- |bgcolor=whitesmoke|Athabasca || |Allan Ray Guy1,076 | |John M. Stonehocker684 | |Harry J. Houghton909 | | || |Allan Ray Guy |- |bgcolor=whitesmoke|Cut Knife-Lloydminster | |Raymond H. Rooney1,821 || |Isidore Charles Nollet2,927 | |Gordon Goodfellow1,617 | | || |Isidore Charles Nollet |- |bgcolor=whitesmoke|Meadow Lake || |Henry Coupland3,149 | |Martin Semchuk2,113 | |Frederick L. Dunbar1,014 | | || |Martin Semchuk |- |bgcolor=whitesmoke|Redberry | |Bernard L. Korchinski1,993 || |Dick Michayluk2,200 | |Walter John Dolynny1,238 | | || |Demitro Wasyl Michayluk |- |bgcolor=whitesmoke|Rosthern || |David Boldt2,873 | |George Guenther1,949 | | | |Isaak Elias (Social Credit) 1,239 || |David Boldt |- |bgcolor=whitesmoke|Shellbrook || |John Cuelenaere2,427 | |John Thiessen2,259 | |Norval Horner1,701 | | || |John Thiessen |- |bgcolor=whitesmoke|The Battlefords | |Herbert O.M. Sparrow4,242 || |Eiling Kramer4,645 | | | | || |Eiling Kramer |- |bgcolor=whitesmoke|Turtleford | |Frank Foley2,123 || |Bob Wooff2,221 | |William Elmer Armstrong1,502 | | || |Franklin Edward Foley Northeastern Saskatchewan |- |bgcolor=whitesmoke|Cumberland | |Eldon McLachlan1,630 || |Bill Berezowsky2,135 | |Emanuel Sonnenschein963 | | || |Bill Berezowsky |- |bgcolor=whitesmoke|Humboldt