was first built in 1909, was originally paved at great expense with 3.2 million paving bricks. Today, 3 feet (0.91 m) of original bricks remain at the start-finish line, still giving meaning to "the Brickyard". To symbolize Hulman's gesture of friendship with Lockton and support for the "Indy of the West", he provided a special gift from Indy: a circle of the original bricks from the Indianapolis Motor Speedway were laid in the OMS's victory lane. The Ontario Motor Speedway introduced many innovations to the sport of automobile racing and is attributed as being the facility that started the boom in development of similar super speedways which made automobile racing track ownership one of the highest growth segments from 1980 to 2005. Ontario pioneered a private stadium club with annual memberships, corporate suites, crash absorbent retaining walls and safety fences, the first pro-am celebrity race, state-of-the-art modern garage facilities for the race teams, and a computerized real-time timing and scoring system which showed in real-time the positions on the track to spectators during the race. This timing and scoring system was subsequently adopted by the Formula One circuit and ultimately by the Indianapolis Motor Speedway. The OMS was designed by the renowned architectural firm Kite & Overpeck Architects, Beverly Hills, known for important LA landmarks such as the 9000 Sunset Building and the Beverly Hillcrest Hotel. The principal in charge of the OMS was Robert W. Kite AIA. The K&O project team included Ted Tyler. During the 22-month construction period, speedway management negotiated the required race dates from the rival sanctioning bodies, convincing the FIA (Federation Internationale de L’Automobile) to allow a second U.S. Grand Prix in 1972, contingent upon conducting a qualifying race (the Questor Grand Prix) in 1971. The OMS was the first automobile race facility to launch a multimillion-dollar marketing campaign based on extensive market research. The research indicated that in order to attract more than the approximately 50,000 hardcore racing fans in Southern California it would be necessary to convince the non-racing fan of the new speedway's safety to overcome their fears of seeing a terrible accident; to position the facility as a clean, safe, fun place to take the family, and a place to rub elbows with Hollywood stars, astronauts and other celebrities. The speedway launched a radio, billboard and newspaper advertising campaign, developed by the Los Angeles-based Campbell Ewald Agency, in December 1969, promoting