broadband and phone bundles together, to offer better value to customers. Karoo's cheapest bundle was £29.99 per month. On 4 April 2016, KCOM Group PLC moved all of its brand under a single KCOM brand name. KCOM was acquired by MEIF 6 Fibre Ltd, a business unit of Macquarie Group, in August 2019. Operations KCOM provides ADSL, VDSL and fibre to the home (FTTH) broadband internet and telephone service in Hull and surrounding areas. The company only provide broadband services to customers with a KCOM residential telephone line. KCOM formerly provided these services under the Karoo and later KC brands, until it adopted the group name across its entire business in 2016. KCOM also provides business broadband services through its Eclipse Internet subsidiary. In September 2011, the company began a six-month trial of a 100 Mbit/s service in the East Riding of Yorkshire village of Woodmansey. Around 300 homes were involved in the trial. The trial was part of a plan to roll out increased speeds to more than 15,000 homes across the East Riding of Yorkshire. The service is now available for up to 45,000 properties with a further 60,000, bringing the total fibre network to 105,000 properties by 2017. KCOM's fibre to the premises product, Lightstream, requires a new fibre-optic cable be laid to each premises that is terminated inside the home in an optical network terminal (ONT). A router is then plugged into the ONT to distribute the service throughout the home. As of April 2015, the service offered software limited speeds of up to 250Mbit/s downstream bandwidth. Due to delivery being FTTH greater speeds are a formality and fuelled by market expectation and not network restriction. This led to Hull gaining a reputation for being a so-called digital city, a reputation which still holds true with Hull being in the top 16 digital clusters in the UK according to Tech City's Tech Nation report. The company has been rolling out FTTH service across its footprint, and expects to have completed the rollout to 97% of the company's network by March 2019. The FTTH offering provides 400 Mbit/s service to residential customers and 1 Gbit/s service to business customers, with the remaining 4% of customers able to receive 75 Mbit/s VDSL2 service. In October 2019, Hull became the first UK city to have full fibre broadband available for all residents. Monopoly concerns As residents and most businesses