IDG, under the leadership of Ferrell as president/CEO. The later addition of John Rousseau as publisher and editor-in-chief Wes Nihei, as well as renowned artist Francis Mao, established Gamepro as a large, profitable worldwide publication. Francis Mao, acting in his role as art director for the nascent GamePro, contracted game illustrator Marc Ericksen to create the premiere cover for the first edition of the magazine. Ericksen would go on to produce five of the first ten covers for GamePro, eventually creating eight in total, and would continue a secondary role creating a number of the double page spreads for the very popular monthly Pro Tips section. The magazine had a monthly circulation of 300,000 Over the years, the Gamepro offices have moved from Redwood City (1989–1991) to San Mateo (1991-1998) to San Francisco (1998-2002) and lastly Oakland. In 1993, the company was renamed from Gamepro Inc. to Infotainment World in reflection of its growing and diverse publication lines. The magazine was known for its editors using comic book-like avatars and monikers when reviewing games. As of January 2004, however, Gamepro ceased to use the avatars due to a change in the overall design and layout of the magazine. Meanwhile, editorial voices carried over to the community on its online sister publication, www.gamepro.com. Gamepro was also most widely famous for its ProTips, small pieces of gameplay tips and advice depicted with game screenshot captions. It also features a special corner section known as Code Vault (formerly Strategies Weapons and Tactics or S.W.A.T. Pro), where secret codes are all posted. These particular features have since gradually vanished. Code Vault was also published in print format and sold as a quarterly cheats and strategy magazine on newsstands. There was also a TV show called GamePro TV. The show was hosted by J. D. Roth and Brennan Howard. The show was nationally syndicated for one year, then moved to cable (USA and Sci-Fi) for a second year. In 1993, Patrick Ferrell sent Debra Vernon, VP of marketing, to a meeting between the games industry and the Consumer Electronics Show (CES). Realizing an opportunity, the team at the now-entitled Infotainment World launched E3, the Electronic Entertainment Expo. The industry backed E3 and Ferrell partnered with the IDSA to produce the event. It was one of the biggest trade show launches in history. Early in its lifespan, the magazine also included comic book pages about the