team's sixteen-year history (see table below). The team's current main shirt sponsor is the local Suzuyo Group, with additional sponsorship panels on the lower neck and arms from confectionery company Glico, and Japan Airlines, respectively. Kit evolution Crest From the club's formation up to 1996, the club used an earlier version of the team crest. while different, the previous design featured the same central lettering as the present badge. Unveiled for the 1997 season, the current team crest was designed around a globe to reflect the club's ambitions as a world class professional team. The head of the badge takes the iconic shape of Mount Fuji's perfect cone to symbolise the team's representation of Shizuoka; the home of Mount Fuji. The choice of blue to accompany the team's orange evokes Shimizu's history as an industrial port town and its proximity to the sea of Suruga Bay. The team crest differs from the team logo which is often used to represent the club. The logo uses the central lettering from the crest, an example of which being the club's shop sign. Mascot Named Palchan and sporting big, winglike ears, S-Pulse's mascot supports the team and entertains fans by performing choreographed, and often acrobatic, dance routines during the buildup to home games. He often performs with the help of his two younger siblings. Designed by professional cartoonist Guy Gilchrist, Palchan's name is taken from the English pal and the pul of S-Pulse. The suffix chan is an affectionate title commonly used in Japan. Sporting team number zero, Palchan goods are a consistent best seller with various merchandise available. S-Pulse also have a cheer leading team named Orange Wave. The team perform routines prior to kick off and half time as well as making various appearances at S-Pulse themed events in and around Shizuoka. Brand In and around the team's native Shizuoka City there are eight official club shops. Six of these are known as S-Pulse Dream House and serve as both club merchandise stores and match ticket offices. These can be found in Shizuoka, Shimizu, Fujieda, Suntō and Parche shopping centre, part of Shizuoka Station. The Shimizu Dream House also includes a projection screen and viewing area for the broadcasting of away games. The sixth, and newest, Dream House opened in March 2008 in Fuji City. There are two further S-Pulse shops, with one located in Yaizu, and one in S-Pulse Dream