out 1,000 hours of new programming for its two channels at Upfronts in May 2015. They also launched CultureFirst, an advertising initiative that helps advertisers create a full plan to reach out to Latinos, and co-programming opportunities that allows advertisers to promote content across NBC channels. NBC Deportes, a dedicated Hispanic sports production unit, was also announced by Chairman Joe Uva and Chairman Mark Lazarus of NBC Sports Group. On October 12, 2015, NBCUniversal Hispanic Group was renamed NBCUniversal Telemundo Enterprises with Cesar Conde taking over as chairman from Joe Uva. Conde was already chairman of NBCUniversal International Enterprises. Uva would continue to oversee the move of NBC Deportes to the NBC Sports Group facility in Stamford, CT. In a January 2019 NBCUniversal reorganization, Telemundo Enterprises was placed under Jeff Shell, the chairman of NBCUniversal Film and Entertainment. In a May 2020 reorganization, the division was placed under NBCUniversal Television and Streaming. At that time it was announced Conde would move over to head up NBCUniversal News Group as chairman. Units Telemundo Universo TeleXitos Related units Universal Studio Group Universal Studio Group, formerly NBCUniversal Content Studios, was formed in October 2019, with Bonnie Hammer (formerly a chairman of NBCU Direct-to-Consumer and Digital Enterprises) as chairwoman and George Cheeks (co-chairman of NBC Entertainment) as vice chairman. This new unit consists of Universal Television, Universal Content Productions, and Universal International Studios. Cheeks would also retain NBC's late night programming. The Content Studios made its first overall deal worth nine-figure with Seth MacFarlane's Fuzzy Door production company in January 2020. Universal Content Productions was assigned the lead with Fuzzy Door for TV with NBCU outlets including the Peacock streaming service and outside outlet. Vice-chairman Cheeks in mid-January 2020 leaves the studio. It is announced that Pearlena Igbowke unveiled the group. A new overall deal with Jordan Peele and his Monkeypaw Productions company has been signed more recently. NBCUniversal News Group NBCUniversal News Group is the news division of NBCUniversal, composed of the NBC News, CNBC and MSNBC units, that was created on July 19, 2012, under chairwoman Pat Fili-Krushel. In April 2015, Andrew Lack took over as CEO of the group, with CNBC being moved to a direct unit reporting to NBCUniversal CEO. Lack was appointed to fix the division after flagging ratings and the Brian Williams embellishment scandal. In February 2017, the group purchased a 25% stake in Euronews for $30 million