attires like those of traditional European fairies. It was produced during a twelve-month development period that included animation tests, character studies, and market surveys. The animation attracted the interest of Rai Fiction, which paid for 25% of the production cost in exchange for Italian broadcast rights and a share of the series' revenue over 15 years. After holding test screenings of the pilot, however, Straffi was unhappy with the audience's unenthusiastic reaction to the characters' outdated clothing style and stated that the pilot did not satisfy him. In a 2016 interview, Straffi said the result "looked like just another Japanese-style cartoon ... but nothing like [the modern] Winx". He likened his feelings about the pilot to an "existential crisis" and chose to scrap the entire test animation despite an investment of over in the completed pilot. To rework the concept, Straffi's team hired Italian fashion designers to restyle the show and give the characters a brighter, more modern appearance. Production of the restyled series began by 2002, and Rainbow estimated the episodes would be delivered to distributors by late 2003. The new name of the series ("Winx") was derived from the English word "wings". Straffi's aim was to appeal to both genders, including action sequences designed for male viewers and fashion elements for female viewers. At the October 2003 MIPCOM event, Rainbow screened the show's first episode to international companies. The first season had its world premiere on Italian television channel Rai 2 on 28 January 2004. From the beginning of development, Iginio Straffi planned an overarching plot that would end after "a maximum" of 78 episodes. Straffi stated that the Winx saga "would not last forever" in 2007, and he intended the first movie (Winx Club: The Secret of the Lost Kingdom) to resolve any plot points remaining from the third-season finale. In 2008, Straffi decided to extend the series, citing its increasing popularity. Nickelodeon revival In February 2011, the American company Viacom (owner of Nickelodeon) became a co-owner of the Rainbow studio; Viacom bought 30% of Rainbow for 62 million euros (US$83 million). Viacom originally planned to buy out the entire Rainbow studio but wanted to keep Iginio Straffi at the helm, leaving Straffi with 70%. Coinciding with the purchase, Viacom announced that Nickelodeon would team up with the original creator on an "all-new Winx Club" revival series. Viacom financed and staffed the revived series, dividing production between