Chili's Grill & Bar is an American casual dining restaurant chain. The company was founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International. History Chili's first location, a converted postal station on Greenville Avenue in the Vickery Meadows area of Dallas, Texas, opened in 1975. The original Chili's on Greenville Avenue moved to a new building on the same site in 1981 before relocating again in 2007. Lavine's concept was to create an informal, full-service dining restaurant with a menu featuring different types of hamburgers offered at an affordable price. The brand proved successful, and by the early 1980s, there were 28 Chili's locations in the region, all featuring similar Southwest decor. In 1983, Lavine sold the company to restaurant executive Norman E. Brinker, formerly of the Pillsbury restaurant group that owned Bennigan's. Menu Chili's serves American food, Tex-Mex cuisine and dishes influenced by Mexican cuisine, such as spicy shrimp tacos, quesadillas, fajitas. In addition to their regular menu, the company offers a nutritional menu, allergen menu, and vegetarian menu. In 2016, the "Sunrise Burger" (which includes an egg) and the "Ultimate Bacon Burger" were added to the menu. In 1990, a breakfast menu consisting of pancakes, waffles, French toast, toast, cereal, eggs and bacon, scrambled eggs, and omelets was added to Chili's. On September 8, 2018, the breakfast menu was removed for unspecified reasons. Advertising "Chili's (Welcome to Chili's!)" is an advertising jingle used in Chili's Restaurant commercials to advertise the restaurant's line of baby back ribs. The song was written by Guy Bommarito and produced by Tom Faulkner Productions for GSD&M Advertising of Austin, Texas. Faulkner sings both "I want my baby back, baby back, baby back...", as well as the melodic theme. The deep "Bar-B-Q sauce" line was sung by famed New York bass vocalist Willie McCoy. A 1996 rendition of the jingle features a doo-wop quartet, Take 6, singing a cappella. Advertising Age magazine named the song first on its list of "10 songs most likely to get stuck in your head" in 2004. In October 2017, the jingle was revived to advertise Chili's new menu, where it was re-conceptualized as "Oh Baby, Chili's is Back (Baby, Back, Baby, Back)". In 2008, the chain aired parody ads for "P. J. Bland's", a fictional restaurant chain with cardboard foods. In 2012, Chili's used Wendy Rene's Stax single, "Bar-B-Q", in