Ruatoria () is a town in the Waiapu Valley of the Gisborne Region in the northeastern corner of New Zealand's North Island. The town was originally known as Cross Roads then Manutahi and was later named Ruatorea in 1913, after the Māori Master female grower Tōrea who had some of the finest storage pits in her Iwi at the time (Te-Rua-a-Tōrea). In 1925 the name was altered to "Ruatoria", although some texts retain the original spelling. Ruatoria's Whakarua Park is the home of the East Coast Rugby Football Union. Demographics Statistics New Zealand describes Ruatoria as a rural settlement, which covers . It is part of the wider Ruatoria-Raukumara statistical area. Ruatoria had a population of 759 at the 2018 New Zealand census, an increase of 36 people (5.0%) since the 2013 census, and an increase of 36 people (5.0%) since the 2006 census. There were 225 households, comprising 396 males and 363 females, giving a sex ratio of 1.09 males per female, with 243 people (32.0%) aged under 15 years, 165 (21.7%) aged 15 to 29, 282 (37.2%) aged 30 to 64, and 66 (8.7%) aged 65 or older. Ethnicities were 20.6% European/Pākehā, 95.3% Māori, 3.6% Pacific peoples, 2.4% Asian, and 0.8% other ethnicities. People may identify with more than one ethnicity. Although some people chose not to answer the census's question about religious affiliation, 38.7% had no religion, 36.8% were Christian, 5.1% had Māori religious beliefs and 2.8% had other religions. Of those at least 15 years old, 54 (10.5%) people had a bachelor's or higher degree, and 135 (26.2%) people had no formal qualifications. 27 people (5.2%) earned over $70,000 compared to 17.2% nationally. The employment status of those at least 15 was that 168 (32.6%) people were employed full-time, 90 (17.4%) were part-time, and 42 (8.1%) were unemployed. Ruatoria-Raukumara statistical area Ruatoria-Raukumara statistical area covers and had an estimated population of as of with a population density of people per km2. Ruatoria-Raukumara had a population of 1,233 at the 2018 New Zealand census, an increase of 30 people (2.5%) since the 2013 census, and a decrease of 54 people (−4.2%) since the 2006 census. There were 405 households, comprising 666 males and 567 females, giving a sex ratio of 1.17 males per female. The median age was 32.8 years (compared with 37.4 years nationally), with 336 people (27.3%) aged under 15 years, 243 (19.7%) aged 15