Havas Worldwide (then called Euro RSCG) as its full-service advertising agency. The company launched a series of television ads featuring the slogan Talk to Chuck by Euro RSCG and directed/animated by Bob Sabiston's Flat Black Films in 2005. "Talk to Chuck" campaign appeared in print media, online, billboards, and branch offices. A blog post in The Wall Street Journal described the ads as effective because they included a single memorable phrase. In February 2013, Schwab hired Crispin Porter + Bogusky (CP+B) as its lead creative agency with Havas Worldwide remaining to create ads for ActiveTrader and optionsXpress. The company launched an advertising campaign by CP+B with the slogan Own Your Tomorrow that same year. In March 2015, Adweek reported on marketing material created by CP+B for Schwab's Intelligent Portfolio service. Controversies Failure to disclose robo-advisor fees and allocations In June 2022, the U.S. Security and Exchange Commission ordered the company to pay $187 million to settle its charges for failing to fund allocations and fees for its robo-advisor clients. It was determined that between March 2015 to November 2018, Charles Schwab misled customers and prospective investors by allowing them to believe that its robo-advisor service had no hidden fees, and it did not inform the clients about the cash drag on their investments. The SEC stated that the company has made money from cash allocations in the robo-advisor portfolios by sweeping cash to its affiliated bank, loaning it out, and keeping the difference between the interest it earned on the loans and what it paid in interest on the robo-advisor clients. See also List of largest banks in the United States Deregulation in the United States Financial District, San Francisco References Further reading Cronin, Mary J. Banking and Finance on the Internet (John Wiley & Sons, 1998). online Ingham, John N., and Lynne B. Feldman. Contemporary American business leaders: a biographical dictionary (Greenwood, 1990). pp 566–71. Kador, John. Charles Schwab: How one company beat Wall Street and reinvented the brokerage industry (John Wiley & Sons, 2002).excerpt Silver, A. David. Entrepreneurial Megabucks: The 100 Greatest Entrepreneurs of the Last 25 Years (1985). Willis, Rod. "Charles Schwab: High-Tech Horatio Alger?" Management Review (Sept. 1986) 75#9 pp. 17–20. External links 1971 establishments in California American companies established in 1971 Companies based in the Dallas–Fort Worth metroplex Companies listed on the New York Stock Exchange Electronic trading platforms Exchange-traded funds Financial services companies established