has been defined by Lord Holme and Richard Watts in the World Business Council for Sustainable Development's publication "Making Good Business Sense" as "the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large." CSR is a strategy with which companies try to create a positive impact on society while doing business. Evidence suggests that CSR adopted voluntarily by companies is more effective than CSR mandated by governments. There is no clear-cut definition of what CSR comprises. Every company has different CSR objectives, though the main motive is the same, though these CSR often involves conflicts of interest that must be navigated. Companies try improve qualitatively (the management of people and processes) and quantitatively (the impact on society). Company stakeholders take an interest in "the outer circle"how the activities of the company are impacting the environment and society. While many corporations include social responsibility in their operations, those procuring the goods and services may independently ensure the products are socially sustainable. Verification tools are available from many entities internationally, for example the Underwriters Laboratories environmental standards, BioPreferred, and Green Seal. A reputation aligned with social responsibility is linked to higher profits, particularly when firms voluntarily report the positive and negative impacts of their social responsibility endeavors. Certification processes like these help corporations and their consumers identify potential risks associated with a product's lifecycle and enable end users to confirm the corporation's practices adhere to social responsibility ideals. A reputation for social responsibility leads to more positive responses toward a brand's products by inducing a reciprocal desire to help companies that have helped others, an effect that is more prominent among consumers who value helping others and is reduced if consumers doubt a firm's intentions. Scientists and engineers Are scientists and engineers morally responsible for the negative consequences that result from applications of their knowledge and inventions? If scientists and engineers take pride in the positive achievements of science and technology, shouldn't they also accept responsibility for the negative consequences related to the use or abuse of scientific knowledge and technological innovations? Scientists and engineers have a collective responsibility to examine the values embedded in the research problems they choose and the ethics of how they share their findings with the public. Committees of scientists and engineers