were originally a standard 60 Proof (or 31.53% Alcohol by volume), then curbed to 55 Proof (28.90% ABV) in the 1960s, and are now only about 44 Proof (25% ABV). Pimm's No. 1 Cup [1840–present] is the most popular Pimm's cup. Based on gin, its base as bottled is 25-per cent alcohol by volume. Pimm's No. 2 Cup [1930s–1970] was based on Scotch whisky, and was phased out by new brand owners The Distillers Company in 1970. Pimm's No. 3 Cup [1930s–1970; 2004–present] is based on brandy; it was phased out in 1970, and relaunched in 2004, now infused with spices and orange peel and called Pimm's Winter Cup. Pimm's No. 4 Cup [1935–1970] was based on dark rum. Pimm's No. 5 Cup [1930s?–1970] was based on rye whisky. It was originally designed as an alternative to Pimm's No. 2 for the Canadian market. Its popularity there during the postwar period encouraged Pimm's to sell it in the British market and overseas to Europe and America as well. Pimm's No. 6 Cup [1964–1970; 2004–present] was based on vodka. It was reintroduced in 2004 as Pimm's Vodka Cup, temporarily discontinued in 2014, but brought back in 2015 after an outcry from Pimm's customers. Pimm's No. 7 Cup [late 1960s? – 1970], based on tequila. It was designed for the American market, as tequila was not very popular in Britain and Europe at the time. It was made in such small numbers before it was discontinued that it is one of the rarest variants. Websites including Difford's Guide say the liqueur was introduced sometime after World War II, while other sources claim No. 7 was never a real commercial product. The Pimm's No. 2 and No. 5 Cups were introduced as a mixer for whiskey cocktails. The Pimm's No. 3 and No. 4 Cups were introduced as heated cold-weather or winter versions of the summertime Pimm's No. 1. The Pimm's Winter Cup and Pimm's Vodka Cup were reintroduced in 2004. Pimm's Winter Cup is a seasonally available version of Pimm's No.3 infused with spices and orange peel. Pimm's Vodka Cup is a reintroduction of Pimm's No.6, but is made in limited quantities. Pimm's Original No.1 Cup (frequently mixed with lemonade) (or "Pimm's & Lemonade") is a pre-mixed fortified lemonade with a Pimm's No. 1 base with a strength of 9.45 Proof (5.4% ABV). It is available in 12-packs of 250-ml cans or