targeted the 'campus trade' of Berkeley, Cornell, Harvard, North Carolina and Yale Universities through ads in Esquire and college magazines. A young salesman named Robert (Bob) Cullerton followed Bronson Davis at the lead in America. Appointed President in April 1961, he inherited a business focussed on the provision of men's casuals and the Desert Boot. He appointed designer Nancy Knox to create a new range advertised via Playboy and Gentlemen's Quarterly. In parallel with American developments, C&J Clark Ltd. acquired the Blachford Shoe Manufacturing Co. Ltd. of Toronto in 1952, establishing a foothold in Canada led by Hugh Woods and Harold Hughes. Similarities between the businesses in Canada and North America meant Cullerton, Woods and Hughes quickly collaborated. They developed a clear vision of what women's sandals and shoes were required to supplement the demand for men's casual offerings. An Italian resourcing programme was started by Woods in 1960 to get more style and variety into the ranges. Offices were opened in the Empire State Building, New York in April 1964. Sales were also buoyed by the introduction of the Wallabee in the late 1960s and expansion towards the West Coast. Wholesaling interests were complemented with retail from the late 1970s through the acquisition of Hanover Shoes Inc. who owned 220 retail shops. At the same time C&J Clark decided to bring together its North American interests under one corporation to operate Hanover, Clarks of England and Clarks Canada. The business grew further in 1979 through the acquisition of Bostonian, a well-respected men's dress shoe brand, adding 25 more shop locations as well as entry into 70 leased stores and discounting outlets. Responsibility for Clarks Canada and Clarks of England was transferred to the C&J Clarks HQ in Street in 1986. Clarks of England and Clarks Canada officially merged in 1987 to provide more operational efficiencies and more consistency of product offering for North America. Bob Infantino became CEO of the North American operations in 1992, taking a key role in consolidating the manufacturing, retailing, and wholesaling activities in America into one company: Clarks Companies North America (CCNA) from 1995. By 1998, CCNA became principally a wholesaling business, serving 170 owned retail locations and 3,600 third party wholesale accounts, representing 14,200 retail outlets. Sales increased by 57 per cent from 1995 to 2001, profits rose five-fold. Infantino left the company in 2010, replaced by Jim Salzano who was at the