later, the station began airing programming in colour via the network, and the station gradually installed more equipment for colour production and transmission, as well as telecine and videotape. In the late 1960s, CHBC and fellow CBC affiliate CFJC-TV in Kamloops formed BCI-TV, an internal company headed by CHBC for programming and sales of the combined Okanagan/Kamloops markets. The national sales were delegated to All Canada Sales, which provided advertising sales for both stations as a single unit under the name "BCI TV". For years, both stations carried virtually identical programming schedules, apart from local newscasts. In 1970, CHAN-TV in Vancouver reached an agreement with CHBC to provide CTV programming to the area, via a protective service, which protected local advertisers from Vancouver advertisers with cut-ins on the second station. The full conversion to colour broadcasts was completed in 1971, when CHBC purchased a colour studio camera. During the 1970s and 1980s, the ownership of the station changed, beginning with the purchase of CKOK's one-third ownership by general manager Roy Chapman, which he later sold to CHAN. Selkirk Communications brought CJIB, and along with it, its 33% stake. CKOV sold its stake in equal parts to both CHAN and Selkirk, which resulted in both companies each owning 50% of the station. In 1987, CHBC president and general manager Ron Evans spearheaded a campaign as part of its adopted branding as "The Okanagan's Very Own CHBC", in order to compete with the 40 television station signals that were being distributed by cable operators within the market. As a result, the station increased its local programming and advertisements, and CHBC increased its involvement in the 55 communities that it served. This commitment has been recognized and rewarded through the improvement of its ratings and nods from many industry awards; CHBC was often held-up as a Canadian model for its ability to identify with the community it served during this era. When Maclean-Hunter took over Selkirk in 1989, CHAN's parent company Western International Communications (WIC) purchased Selkirk's stake to take full control of CHBC. In 1998, the Griffiths family's stake in WIC was sold to a joint venture between Shaw Communications and Canwest. After months of negotiations, the Canadian Radio-television and Telecommunications Commission (CRTC) approved the split of WIC's assets between Canwest, Corus Radio and Shaw Communications. CHBC and sister station CHAN-TV were sold to Canwest in 2000. When Canwest acquired CHBC, it