visual identity manifested in a new website and a new ad campaign. Additionally, The Palm incorporated a number of new dishes into its menu to coincide with the brand refresh. Tony Kornheiser, co-anchor of ESPN's Emmy-winning sports television show Pardon the Interruption and former journalist for Newsday, The New York Times, and The Washington Post, visits the Washington location frequently. In recent years, fans of his eponymous D.C. radio show - who refer to themselves as "Littles" - have been known to send or leave notes for Kornheiser at the restaurant, many of which he reads on the air. Additionally, several of the fan-written parody songs that Kornheiser has featured as part of the show's mailbag segment have centered around the Palm and its prominent role in the host's life. In February 2020, Houston billionaire Tilman Fertitta signed a $50 million deal to acquire The Palm steakhouse chain out of bankruptcy. In October, 2020 Fertitta's company, Landry's, began the process of terminating The Palm's renowned loyalty program, the 837 Club, and replacing it with Landry's own program which is in place at all of their restaurants. Landry's program only provides a cash reward program, which essentially awards 10% of a guest check toward future meals (redeemable in $25 increments). The 837 Club generally provided 7.5% of a guest check toward future meals, but also included more valuable awards at higher redemption levels - including a caricature and party at the Palm to unveil it, and vacation escapes. In addition, guests who spent at least $1,000 at the Palm annually received a free 3lb lobster for their birthday. Landry's is eliminating these longstanding traditions - their own birthday award is simply a $25 credit - which has upset many 837 Club members (many of whom have been members and customers for decades). Cookbooks References External links Landry's Inc. Restaurants in Manhattan Steakhouses in New York City Restaurants established in 1926 Fine dining Second Avenue (Manhattan) 1926 establishments in New York City