in 1986 when he migrated from theater to professional writing. Career in business-to-business communications Reiss wrote the talking machine book, now in its fifth edition (10th printing). Reiss has since worked almost exclusively in developing business-to-business communications materials and marketing strategies. With the advent of PC-based multimedia in the late 80s and the World Wide Web a few years later, Reiss combined his knowledge of theater, communication, and computers to build interactive business tools. In early 1997, he developed an on-line communications concept for his employer, Cross-Border Communications. The resulting microsite, Rick's Cafe, was an interactive precursor to a blog and was subsequently voted Macromedia Site of the Week. Reiss is currently CEO of the Copenhagen-based FatDUX Group ApS, which designs online and offline interactive experiences. He is a past president of the Information Architecture Institute, served as Chair of the European Information Architecture Summit - EuroIA from 2005-2014, and is on the Advisory Board of the Copenhagen Business School (Department of Informatics) and the Romanian Institute of Information Architecture. Between 2009-2011, Reiss was an Associate Professor of Usability and Design at IE Business School (formerly Instituto de Empresa) in Madrid, Spain, where he received several awards for his teaching, including the "Best Professor" prize in 2009. Personal life Reiss is still active as a performer and musician, working regularly with Vivienne McKee's London Toast Theatre in Copenhagen. He was also a regular on the MTV-produced candid-camera show, Rent Fup, during the season 1998–1999. Other acting credits include the Danish film, Miraklet i Valby (1989) and off-screen dubbing for Lars von Trier's Dancer in the Dark (2000). Reiss and his wife Dorthe make their home in Copenhagen, Denmark. He holds citizenship from Denmark, Germany, and the United States. Work Reiss is the author of Practical Information Architecture (), Web Dogma '06. and Usable Usability (). He has also contributed to several other books and publications, including Designing Web Navigation (), Pervasive Information Architecture (), Designing the Conversation (), Speaker Camp () and commentary to the online Encyclopedia of Human-Computer Interaction. Reiss was President of the Information Architecture Institute for two terms and was a founder of the European Information Architecture Summit and served as Chair from 2005-2014 at which time he stepped down. However, he was invited back to deliver the closing plenary at the next conference in Madrid and had two presentations in Stockholm a few years later. Reiss