Preservation unveiled a historic plaque on the building at a ceremony featuring Joshua White of the Joshua Light Show and critic/guitarist Lenny Kaye. Live Nation resurrected the Fillmore East name by rebranding the renovated Irving Plaza as "The Fillmore New York at Irving Plaza" on April 11, 2007, with English pop music singer and songwriter Lily Allen as the opening act. However, in May 2010 Live Nation conceded that the new name had not caught on and due to "unrelenting demand" the name "Irving Plaza" was restored beginning on June 23, 2010. References Notes External links Fillmore East Preservation Society, dedication website Tim and Jeff on the Isle of Manhattan (timbuckleyandfriends.com), personal website that includes photographs of Fillmore East building in 2001 Allman Brothers at The Fillmore East 1971 , (wolfgangsvault.com), a nostalgia site The Fillmore East 2008 New Location Google Street View, September 2016 1968 establishments in New York City 1971 disestablishments in New York (state) Former music venues in New York City Hippie movement Music venues in Manhattan Rock music venues Former theatres in Manhattan Music venues completed in 1968 Loew's Theatres buildings and structures