adventures of a superhero named Gamepro who was a video game player from the real world brought into a dimension where video games were real to save it from creatures called the Evil Darklings. In 2003, Joyride Studios produced limited-edition action figures of some of the Gamepro editorial characters. Gamepro also appeared in several international editions, including France, Germany, Spain, Portugal, Italy, Turkey, Australia, Brazil and Greece. Some of these publications share the North American content, while some others share only the name and logo but do feature different content. Early in 2006, IDG Entertainment began to change internally and shift operational focus from a "Print to Online" to "Online to Print" publishing mentality. The first steps; build a large online network of web sites and rebuild the editorial team. Enter: George Jones, industry veteran. In February 2006, Gamepro's online video channel, Games.net, launched a series of video-game related shows. The extensive online programming is geared towards an older and more mature audience. In August 2006, the Gamepro online team spun off a new cheats site, GamerHelp.com. It was shortly followed by a video game information aggregation site, Games.net, and a dedicated gaming downloads site, GameDownloads.com. Under the new leadership of George Jones, Gamepro magazine underwent a massive overhaul in the March 2007 issue. While losing some of the more dated elements of the magazine, the new arrangement focused on five main insertions: HD game images, more reviews and previews per issue, www.gamepro.com community showcase, user contributions and insider news. However the German Gamepro website is still run, however this time, by "GameStar" as their partner, as that website have a message at the top of the screen saying "Partner of GameStar" (Note: This is written in German) In 2009, Gamepro's 20th anniversary coincided with 20-year industry veteran John Davison joining the newly named Gamepro Media team in October 2009 as executive vice president of content. Under Davison's direction, the magazine and website were redesigned in early 2010 with an editorial shift toward focusing on the people and culture of gaming. The redesigned magazine and website were met with an enthusiastic audience response. In addition to announcing the hire of Davison in October 2009, the company also announced an "aggressive growth plan throughout 2009 and beyond, with numerous online media initiatives to deepen consumer engagement and create new opportunities for advertisers." Plans included partnering with sister company IDG TechNetwork to