two Rockbjörnen awards for Best International Album and Best International Artist in Sweden. In Canada, Madonna won Best International Video for "Ray of Light" at the 1999 MuchMusic Video Awards and was nominated for Best Selling Album (Foreign or Domestic) at the 1999 Juno Awards. She also received Best Female and Best Album trophies at the 1998 MTV Europe Music Awards. At the 14th annual International Dance Music Awards, Madonna won Best Dance Solo Artist and Best Dance Video for "Ray of Light". Impact and legacy Ray of Light has been credited for bringing electronica music into global pop culture. The Los Angeles Times noted that "aside from occasional breakthroughs such as Fatboy Slim, electronica wasn't totally mainstream fare when Madonna released Ray of Light." Until the album brought the genre to the top of music charts, according to author J. Randy Taraborrelli, "techno and electronica had, for years, been the music played at so-called raves, hugely popular, illegal underground parties taking place in abandoned warehouse and deserted areas on the outskirts of town all around the world." AllMusic editor Liana Jonas stated that the album's title track has "brought mainstream attention to electronica music, which ascended from its underground status to wild popularity in the early 21st century." The Observers writer Daryl Deino called Ray of Light "a risk-taking album that helped define mainstream electronic dance music." Elliott H. Powell in an American Studies for New York University observed that Ray of Light made South Asian culture accessible to the American public in the 1990s. Rhonda Hammer and Douglas Kellner in their book Media/cultural Studies: Critical Approaches recalled that "the phenomenon of South Asian-inspired femininity as a Western media trend can be traced to February 1998, when pop icon Madonna released her video "Frozen"." They explained that "although Madonna did not initiate the fashion for Indian beauty accessories [...] she did propel it into the public eye by attracting the attention of the worldwide media." According to Taraborrelli, the album has been hailed as bold and refreshing in contemporary music of the late 1990s, which was dominated by boybands and teenage artists such as the Backstreet Boys, NSYNC, Britney Spears and Christina Aguilera. Larry Flick from Billboard said that the album "not only provided the chameleon-like artist with her first universally applauded critical success, it has also proved that she remains a vital figure amongst woefully fickle young audiences."