licensed. In conjunction with Jack Rose-Smith (Clarks Overseas Shoes Export Manager), Bob Cullerton (the President for Clarks in America/Clarks of England), Hugh Woods (managing director of Clarks Canada), Roberts trademarked the name Wallabee. In New Zealand, they were marketed as Nomads. Desert Trek Another style associated with the Lance Clark who had seen a Zwartjes version of the shoe on the feet of artist Sonja Landweer in the late 1960s. An artist in residence at the Kilkenny Design Workshops, where she had come into contact with Lance Clark, Landweer's shoes became the basis for production of the Trek which was first attempted at Clarks factory in Dundalk. This was more attuned to the construction of stitch-down footwear. The shoe was initially launched in North America in 1971 as Trek, before featuring in the UK range in 1972 where it was renamed Hike, owing to an existing footwear trademark. The 'Trek man' that first featured on the shoe was drafted by Lance Clark and refined by the advertising manager in Dundalk, Bob Patten. Popular culture Some Clarks styles (particularly the Desert Boot, Wallabee & Desert Trek) were widely adopted as cultural icons by different subcultures and featured in songs as well as popular films and TV series. Jamaica The most referenced is the popularity of the Clarks shoes in Jamaica and the association with the Jamaican "rude boys" movement. According to DJ, producer and cultural historian Al Fingers in his book, Clarks in Jamaica, this trend started in the late 1960s when the emerging youth culture of the recently independent Jamaica adopted the Clarks shoes as part of their "uniform." "The original gangster rude boy dem, a Clarks dem wear," producer Jah Thomas tells Fingers in the book. "And in Jamaica a rude boy him nah wear cheap ting." Writes Fingers, "In the early 70s, the rude boy/desert boot association became so strong that young males risked a beating by police simply for wearing a pair. 'You must be a thief,' the police would say. 'How else would you afford such expensive Clarks?'" He tells the story of an infamous Kingston police officer called Joe Williams, who carried out a raid on a dance being run by producer and label boss "Sir Coxsone" Dodd. The DJ Dennis Alcapone recalls the arrival of Superintendent Williams: "He tell the DJ to turn the sound down, and he say: 'All who's wearing Clarks booty,