East, Hong Kong, Guam, and other Southeast Asian countries such as Brunei and Indonesia. In the beverage sector, San Miguel Corporation is the among the Philippines most prominent beverage operators, founded in 1851 by Enrique María Barretto de Ycaza y Esteban, the company supplies the country's entire beverage needs. Two Chinese Filipino-owned beverage companies, namely Lucio Tan's Asia Brewery and John Gokongwei's Universal Robina, along with a couple of lesser-known beverage providers are now competing with each other to capture the largest share in the Filipino food and beverage market. Since the 1950s, Filipino entrepreneurs of Chinese ancestry have controlled the entirety of the Philippines' retail sector. Every small, medium, and large enterprise in the Filipino retail industry is under Chinese hands as the Chinese have been at the forefront at pioneering the modern and contemporary development of the Philippines's retail sector. From the 1970s, Filipino entrepreneurs of Chinese ancestry have re-established themselves as the dominant players in the Filipino retail industry with the corporate feat of presiding an estimated 8500 Chinese-owned retail and wholesale outlets around the country. On a microscopic scale, the Chinese Hokkien community have a proclivity to run capital intensive businesses such as banks, commercial shipping lines, rice mills, dry goods, and general stores while the Cantonese gravitated towards the hotels, restaurants, and laundromats. Filipino entrepreneurs of Chinese ancestry control two-thirds of the sales among the country's 67 largest commercial retail outlets. By the 1980s. Filipino entrepreneurs of Chinese ancestry began to expand their business activities in large-scale retailing and Filipino retailers that were Chinese-owned emerged as one of the largest department store owners in the Philippines with one prominent example being Rustan's, which is one of the most prestigious department store brands in the Philippines. Other prime retail outlets such as Shoe Mart owned by Henry Sy and John Gokongwei's Robinson's percolated rapidly, eventually finding their way into shopping malls situated across various parts of Metro-Manila. Another prominent retailer was the Chinese Filipino taipan, Lucio Tan. Tan started his business career in the cigarette distribution industry and then catapulted himself into entrepreneurial prominence within the major leagues of Filipino business circles after venturing into banking in 1977. Tan, whose flagship company Fortune Tobacco (now a Philippine affiliate of Philip Morris International) controls the largest market share of cigarette distribution in the country and has since then emerged as of one richest men in the Philippines.