remains among the most successful teams in the league, having managed three Serie A runners-up finishes in the decade. Barcelona continues to be among the top contributors to the Ecuador national team, and remains one of the most popular teams in Ecuador. The derby with crosstown team Emelec, remains the most popular football rivalry in Ecuador. Maruri and Harb Era (2007–2011) During November 2007, Eduardo Maruri was elected President of Barcelona for the 2007–11 period. Maruri and Noboa (Barcelona's Vice President) introduced the slogan La Renovación (The Renovation), thereby promising to bring in key international players as well as the best Ecuadorian players and to clean up the mess that had prevented Barcelona from winning the national title. However, the 2009 season was Barcelona's worst season in its history in the Serie A. Such teams as Deportivo Quito, ESPOLI, Deportivo Cuenca and LDU Portoviejo came out and spoke about their concern: if Barcelona were relegated, it would enormously impact those teams' economic situations, since when they would play at home against Barcelona it would almost guarantee a sell-out. (This was because Barcelona had the most fans of any team in Ecuador.) On 3 October 2009, more than 70,000 fans showed up at the Estadio Monumental Banco del Pichincha to support El Idolo del Ecuador so that it would not be relegated to the Serie B. In an intense match, Barcelona defeated LDU Portoviejo 2–0 with goals from José Luis Perlaza (46th minute) and Juan Samudio (90th minute). This allowed Barcelona to remain the only Ecuadorian team that has never played a game in Serie B. On 5 November 2009, Barcelona's President, Eduardo Maruri, announced the hiring of a multimedia communications group from Spain, MediaPro, to help them as a consultant and guide them through the new decade in the aspects of advertisement, finance, and sport. This was done with the hope of bringing Barcelona back to international prominence and giving the fans what they most desired, the elusive 14th domestic title. However, Eduardo Maruri resigned the presidency of Barcelona during a surprise press conference on 22 December 2010, stating that he was doing so because of "family issues". Maruri was resigning one year before the scheduled completion of his term. After Maruri resigned, Juan Carlos Estrada was designated as the new President of Barcelona. Estrada also resigned the next day and Alfonso Harb Viteri assumed the presidency. Harb stated that