of property and casualty insurance products. The sponsorship of the television program ended in 2011, but the partnership continues for other events and initiatives. Nationwide was also a national sponsor of the 2009 State of the Black Union event. Nationwide hired Vernon Blatz, one of the country's first blind computer programmers, in 1964. He attended the University of Cincinnati Medical Center's trial run of the nation's first training program to educate the blind about careers involving computers. Technology Enterprise Collaboration Nationwide's internal collaboration platform "SPOT" is an advanced enterprise social media platform that combines Yammer and SharePoint to provide a unified experience to Nationwide employees. Mobile claims application In 2009, Nationwide released Nationwide Mobile, a free iPhone application for Nationwide auto insurance customers and other iPhone users. The app is designed to assist drivers with the steps to take after an accident. It also helps Nationwide customers start the claims process, finds Nationwide-certified local repair shops, and facilitates the exchange of accident and insurance information. Nationwide was the first US insurer to offer such an application for the iPhone. CEOs Controversies Death benefit controversy In October 2012, Nationwide agreed to pay $7.2 million to resolve a market conduct exam by a multistate task force regarding its use of the Social Security Death Master File database for paying life insurance claims. Life insurance policies make it clear that it is up to the beneficiaries to notify the insurer. Most insured do notify their insurance companies but as a result of this exam Nationwide identified $144 million in benefits that had not been paid because of customers' failure to file a claims report. The agreement was announced by California Insurance Commissioner Dave Jones on behalf of California, Florida, Illinois, New Hampshire, North Dakota, Pennsylvania, and Ohio. The pact reached with the task force will commit Nationwide and other insurers to compare its records against the Social Security Death Index and conduct a search for beneficiaries. Claims of bad faith In June 2014, Nationwide was hit with an $18 million punitive damages award after a plaintiff proved the company "strong-armed its policyholder rather than negotiating in good faith to compensate the plaintiff for the loss suffered in an automobile collision." Super Bowl ad During the second quarter of Super Bowl XLIX, Nationwide aired a controversial commercial to promote its Make Safe Happen child safety website and initiative, in which a deceased boy reflects