early proponent of badge engineering, building a single mass-produced chassis and equipping it with different body panels and interiors to fit different markets. They ended production of existing models at all the new companies, replacing them with designs from Hillman and Humber that were more amenable to mass production. Although Rootes' intention had been to continue the Sunbeam name on a large and expensive luxury car, the eight-cylinder Sunbeam 30, after almost four years it was announced Sunbeam Motors and Clement-Talbot were now combined under the ownership of Clement Talbot Limited – since renamed Sunbeam-Talbot Limited – and would produce good quality cars at reasonable prices. During 1937 Humber Limited bought Clement Talbot Limited and Sunbeam Motors Limited from Rootes Securities Limited. In 1938 Rootes created a new marque called Sunbeam-Talbot which combined the quality Talbot coachwork and the current Hillman and Humber chassis and was assembled at the Talbot factory in London. The initial two models were the Sunbeam-Talbot 10 and the 3-litre followed by the Sunbeam-Talbot 2 Litre and 4-litre models based on the earlier models only with different engines and longer wheelbases. Production of these models continued after the war until 1948. In the summer of 1948, the Sunbeam-Talbot 80 and Sunbeam-Talbot 90 were introduced, with a totally new streamlined design with flowing front fenders (wings). The 80 used the Hillman Minx-based engine with ohv and the 90 used a modified version of the Humber Hawk with ohv. The car bodies were manufactured by another Rootes Group company, British Light Steel Pressings of Acton, however the convertible drophead coupé shells were completed by Thrupp & Maberly coachbuilders in Cricklewood. The underpowered 80 was discontinued in 1950. The 90 was renamed the 90 Mark II and then the 90 Mark IIA and eventually in 1954 the Sunbeam Mark III, finally dropping the Talbot name. With the model name changes, the headlights were raised on the front fenders and an independent coil front suspension and the engine displacement went from 1944 cc to 2267 cc with a high compression head and developing . There was one more model of the Sunbeam-Talbot that appeared in 1953 in the form of an Alpine, a two-seater sports roadster which was initially developed by a Sunbeam-Talbot dealer George Hartwell in Bournemouth as a one-off rally car that had its beginnings as a 1952 drophead coupé. It was named supposedly by Norman Garrad, (works