NFL's basement. The team boasted considerable talent at several positions, most notably on the defensive line; the "Fearsome Foursome" (David Deacon Jones, Merlin Olsen, Rosey Grier, and Lamar Lundy) had gained vast attention on a losing team. Allen brought his well-known motivational skills to Los Angeles, and his twice-daily (sometimes three times) rigorous training-camp practices took players by surprise. He revealed the philosophy that he would be known for throughout his NFL career—acquiring veteran players for draft picks to fill specific roles. His motto was "the future is now." He also emphasized the role of special teams (kickoff, punt, and field-goal units) as integral to team success. He revamped the Rams' secondary with trades and installed quarterback Roman Gabriel, previously relegated to the bench, as his starter. Allen vaulted the Rams from a 4–10 record in 1965 to 8–6 in his first year—the team's first winning season since 1958. Allen received 1967 Coach of the Year honors for leading the Rams to an 11–1–2 record and the NFL Coastal Division title, their first post-season berth since 1955. Despite an 11–3 record (while winning their first 11 games) during the 1969 season and losing a conference playoff game to Joe Kapp and the Minnesota Vikings, the offense and the record did not rollover to the 1970 season and Allen was released at the end of season. The news surprised the football world, but subsequent reports revealed that discord between Reeves and Allen had been growing for some time. By some accounts, the owner's lower-key temperament differed from Allen's intense approach; more importantly, some animus had developed between the two men in November 1968. After the favored Rams struggled to a tie at San Francisco, Allen disparaged the sloppy Kezar Stadium turf; a few days later Reeves, addressing reporters, subtly admonished his coach for making what he considered an "alibi." The next week, after a narrow home win over the New York Giants, Allen rebuffed Reeves's handshake and upbraided him for "embarrassing me and my family." It might have been expected that Allen's firing met with criticism by fans and reporters, but what was not anticipated was the Ram players' reaction; 38 members of the team's 40-man roster, including such standouts as Gabriel, Jones, Olsen, Lundy, Dick Bass, Jack Snow, Bernie Casey, Tom Mack, Irv Cross, Ed Meador, and Jack Pardee, stated for the record that they would seek a trade or