declined industry-wide in the mid-1990s, Malibu canceled lower-selling series. But their biggest problem was their game division, started in an attempt to break into the video game market, which cost them more than $200,000 a month. Nonetheless, the company's assets were still seen as attractive enough to garner interest from DC Comics in the spring of 1994. In addition, Rosenberg and Malibu signed with the William Morris Agency. The company was purchased by Marvel Comics on November 3, 1994. In the middle of the next year, Malibu standard-bearers Mason and Ulm left the company. Because Malibu had sufficient market share that an acquisition from DC would make the latter surpass Marvel's market share, Marvel decided to purchase Malibu themselves to prevent this from happening. To slow down rumors that Ultraverse titles would be cancelled as soon as the deal closed, Malibu claimed that Marvel wanted them because of their digital coloring system. Marvel eventually canceled the entire Ultraverse line, but (during the Black September event) re-launched a handful of the more popular titles as well as a number of crossovers with Marvel characters. The "volume 2" series each started with "#∞ (infinity)" issues and were canceled a short time later. Very little Malibu content was published after 1996. Within the Marvel Comics multiverse, the Genesis Universe is designated as Earth-1136 and the Ultraverse as Earth-93060. Potential Ultraverse revival In June 2005, when asked by Newsarama whether Marvel had any plans to revive the Ultraverse, Marvel editor-in-chief Joe Quesada replied that: In May 2012, Steve Englehart suggested in a podcast interview that the reason Marvel will not presently publish the Ultraverse characters is because five percent of the profits from those books would have to go to the Malibu creators that are still alive. Marvel Editor Tom Brevoort later denied that the five percent was what was holding Marvel back, but was unable to give a real explanation due to a non-disclosure agreement. It has been speculated that Scott Mitchell Rosenberg's ongoing producer deal for all Malibu properties (and his alleged personal troubles) is another possible factor. Titles Some of Malibu's titles included: Genesis This line made use of many Centaur heroes plus characters previously published by Adventure, Aircel and Eternity: Airman #1 (January 1993) Arrow #1 (October 1992) Dead Clown #1–3 (October 1993 – February 1994) Dinosaurs for Hire (volume 2) #1–12 (February 1993 – February 1994) Ex-Mutants (volume 2)