RentPath Inc. is a media company that owns Rent.com, ApartmentGuide.com, Lovely, and Rentals.com, which combined see 16 million visitors each month. It was previously called K-III and PriMedia. The company was acquired by Redfin in April 2021. History The company was founded in 1989 as K-III Communications Corporation by Kohlberg Kravis Roberts. In 1989, it acquired Macmillan Book Clubs and Gryphon Editions (renamed Newbridge Communications) and Intertec Publishing from Macmillan Inc. and Webb Publishing from Maxwell Communications Corporation. In 1990, it acquired Ward's from Thomson Corporation It also acquired the business publications of Andrews Communications, Readers Garden, operator of special interest book clubs, and Weekly Reader and Funk & Wagnalls from Marshall Field 5th. In 1991, it acquired 9 magazines from News Corporation for $600 million: Daily Racing Form, Soap Opera Digest, Soap Opera Weekly, New York, Seventeen, Premiere, European Travel & Life, Automobile, and New Woman. In 1992, it acquired medical publisher Krames from Grolier. It also acquired Films for the Humanities & Sciences. In 1993, it acquired three magazines from Wiesner. It also acquired World Almanac from E. W. Scripps Company. In 1994, it acquired Stagebill, Gibbs College, Haas Publishing, now Consumer Source Inc., publisher of Apartment Guide, and PJS Publications. In 1995, the company became a public company via an initial public offering, selling 15 million shares at $12 per share in a deal that left Kohlberg Kravis Roberts with control of 82.2% of the company's shares. It also acquired the US trade magazine operations of Maclean-Hunter, Chicago from Landmark Media Enterprises, and McMullen & Yee Publishing, a publisher of automotive magazine. In 1996, the company acquired 14 publications from Cahners Consumer Magazines, Pro Football Weekly, and Westcott Communications, later renamed Primedia Workplace Learning. In 1997, the company acquired Farm Press, Park Avenue Publishing, publisher of Lowrider, and Intellichoice. It also sold Krames to Times Mirror, sold New Woman to Rodale, Inc., and sold Katharine Gibbs to Career Education Corporation. As of November 18, 1997, the company changed its name to Primedia to more clearly focus on its core business. In 1998, the company acquired Cowles Enthusiast Media and Cowles Business Media divisions of Cowles Media Company from McClatchy Newspapers. It sold Daily Racing Form to private investors, sold Stagebill to Fred B. Tarter, sold Newbridge Communications to Doubleday Direct, and acquired Sterling/MacFadden's teen magazines and teen publisher Laufer Publishing. In 1999, the company sold its education