of mere greed, but a statement laden with moral language. It is in effect an ethical response to the natural desire for hedonic reward, a statement of the value of delayed gratification to achieve self-actualization. Franklin claims that Bible readings revealed to him the usefulness of virtue. Indeed, this reflects the then-Christian search for the ethic for living and the struggle to make a living.<ref>Weber, Max The Protestant Ethic and "The Spirit of Capitalism" (Penguin Books, 2002) translated by Peter Baehr and Gordon C. Wells, pp.9-12</ref> Steven Malanga refers to "what was once understood as the work ethic—not just hard work but also a set of accompanying virtues, whose crucial role in the development and sustaining of free markets too few now recall". Experimental studies have shown that people with fair work ethic are able to tolerate tedious jobs with equitable monetary rewards and benefits, are highly critical, and have a tendency for workaholism and a negative relation with leisure activity concepts. They valued meritocracy and egalitarianism. In the 1940s, work ethic was considered very important and nonconformist ideals were dealt autocratically. It is recorded that, at the Ford Company, a worker named John Gallo was dismissed for, "...laughing with the other fellows, and slowing down the assembly line...". Anti-capitalist view Countercultural groups and communities have challenged these values in recent decades. The French Leftist philosopher André Gorz (1923–2007) wrote: "The work ethic has become obsolete. It is no longer true that producing more means working more, or that producing more will lead to a better way of life. The connection between more and better has been broken; our needs for many products and services are already more than adequately met, and many of our as-yet-unsatisfied needs will be met not by producing more, but by producing differently, producing other things, or even producing less. This is especially true as regards our needs for air, water, space, silence, beauty, time and human contact. Neither is it true any longer that the more each individual works, the better off everyone will be. In a post-industrial society, not everyone has to work hard in order to survive, though may be forced to anyway due to the economic system. The present crisis has stimulated technological change of an unprecedented scale and speed: 'the micro-chip revolution'. The object and indeed the effect of this revolution has been to make rapidly increasing savings in labour,