include celebrities, politicians, and sports and media figures. The Palm's historical materials contend that the caricature tradition began as a twist on the phrase "sing for your meal" where an artist who enjoyed the fare would pay for his meal by drawing a portrait on the wall. Featured celebrities have often provided an autograph next to their portrait. Later, as the brand expanded, this tradition continued at other locations. Expansion The Palm opened its second location in Washington, D.C. in December 1972. According to the company's web site, the prodding of former U.S. President George H. W. Bush, then U.S. Ambassador to the United Nations, encouraged the families to open the second location. Bush often quipped that there was a "lack of good American fare" in the capital city. In 1973, the restaurant's third location, the "Palm Too," opened across the street from the original New York location. During the 1970s the restaurants also expanded to three other cities, Los Angeles, Houston and East Hampton, NY. The Palm found another home in 2000. The Nashville, TN location opened in the heart of downtown. The restaurant is situated across from the Nashville Predators Bridgestone Arena and is a popular hot spot. Diversification In 1980, the company took over the management of two historic hotels, the Huntting Inn and the Hedges Inn, both located in East Hampton, New York. The company also operated its own wholesale meat company, JORM, though now the Company purchases meat from a third party. The Palm today Wally Ganzi, the grandson of John Ganzi, and Bruce Bozzi, grandson of Pio Bozzi, are third generation members of the family to operate The Palm, which has expanded into an international restaurant chain. Today The Palm has approximately 30 locations in cities throughout the United States as well as locations in Puerto Rico and Mexico. The company is the largest family-owned, U.S.-based chain of "fine dining" restaurants. For frequent guests, the Palm has established a loyalty program called the "837 Club," which gets its name from the street number of the original Palm. Member benefits include discounts on meals, "points" accumulation that can be used to purchase meals, a free lobster on the member's birthday and other offers. The restaurant's motto is "the place to see and to be seen." During the summer of 2011, the Palm underwent a brand refresh, which included new tableware, uniforms, signage, and an updated