on what life milestones he could not partake in due to his premature death in an accident. The advertisement was scorned and ridiculed by many as morbid, disturbing, and in poor taste against the backdrop of a major, upbeat professional sports event. Following its negative reception, Nationwide released a statement defending its decision to air the ad, explaining that child safety is a serious issue that must be addressed. See also List of United States insurance companies References External links Nationwide Financial website Nationwide Pet Insurance website 1971 TV ad saying "the man from Nationwide is on your side" American companies established in 1926 Titan Insurance Company Companies based in the Columbus, Ohio metropolitan area Financial services companies established in 1926 Titan Insurance Company Mutual insurance companies of the United States