and through its Total Recall campaign, called on Whirlpool to change its advice to customers and promote a product recall, advice also issued by Which? and the "Expect It's Safe" campaign set up by lawyers representing victims of fires started by faulty appliances. The London Fire Brigade commented that they get called out to a fire started by faulty domestic appliances nearly once every day and issued a five-point notice concerning Whirlpool's advice on faulty appliances: The safety notice was issued due to the danger of fire and any fire has the potential to endanger life and property. It's impractical for most people to remain with an appliance for the duration of a drying cycle. If the dryer does catch fire while it's attended this still presents a risk to the occupants. If the owner attempts to put out a fire in an appliance they could be putting their life at risk. The Brigade's advice is to not risk tackling the fire, always raise the alarm, get out, stay out and call 999. The time a fire may break out because of a fault is unpredictable. The ignition of fluff accumulated around a heating element may cause a smouldering fire which might not be discovered until the appliance has finished being used and the owner has gone to bed. In September 2016, Andy Slaughter, the MP for Hammersmith whose constituency includes Shepherd's Bush said the government had failed to stand up to the “powerful industry lobby” representing white goods manufacturers. He was reported to have urged ministers to instruct Whirlpool and other companies to change their advice to customers, and insisted that faulty appliances that may cause fires be recalled and replaced. In a session of parliament on 13 September 2016, Slaughter revealed that he had "tracked down 750 fires caused by Whirlpool dryers and by dryers from brands owned by Whirlpool between 2004 and 2015. We know about 127 models, but Whirlpool will not publish the full list." The same month, following the publication of the investigation results into the Shepherd's Bush blaze that concluded the faulty tumble dryer was to blame for starting the fire and other fires across the UK, pressure grew on Whirlpool and the government to do more to reassure the public. Dave Brown, London fire brigade's director of operations, said, “This fire has highlighted just how dangerous faulty white goods can be... disappointingly though,