(through off-season Carnival shindigs), strengthening its industrial potentials and producing year-round hits along the 90s. Tested within the height of Carnival heat, Axé songs have been commercially successful in Brazil throughout the past decade. The year 1998 was particularly fortunate for the artists from Bahia: together, Daniela Mercury, Claudia Leitte, Ivete Sangalo, Asa de Aguia, Chiclete com Banana, Araketu, Cheiro de Amor, and É o Tchan sold over 3.4 million records. TV broadcasting The Brazilian Carnival Parades were first broadcast in the late 1960s on television on Rede Globo, which brought the Rio celebrations live, bringing the celebrations to more people all over the nation. By the 1970s, color broadcasting and satellite transmissions made the broadcasts to be beamed to other parts of the nation in real-time, by then featuring the top schools under, since 1984 the Liga Independente das Escolas de Samba do Rio de Janeiro – also known as the Special Group (since 1990), and formerly under the Associação das Escolas de Samba da Cidade do Rio de Janeiro. The now-defunct Rede Manchete broadcast the event on several occasions and mounted a joint broadcast with Globo for the 1987 event. Since 1991, Globo's broadcast of the parades, now dubbed Globeleza, at the Sambodrome in Rio and São Paulo have become the center of national and international attention. Until 2017, fans of the samba schools on parade also expected to watch a short preview of the performances of the schools involved to be broadcast during the duration of the event. By 2018 lyric video style adverts appeared in their place, complete with the colours of the competing schools in attendance, featuring the lyrics of the songs to be performed by the schools. Globo acquired also the rights to air the parade of samba schools of São Paulo in 1990, and victory parades there were later aired in other local TV channels. Parades belonging to the Access Group (5th Division) and the B Series schools in Rio were also broadcast on several TV stations and are still the case today (in 2015 Rede Record and NGT aired the parades of the lower-level schools). Since 2014, Globo also has full rights to the A Series (Rio) and Paulista parades, which were co-shared with the Viva Channel before its closure in 2015 (which aired lower-level parades and the victory parades of the two cities' winning schools for the year) and regionally, RBS