As of Q2 2011, 68% of the US population lived within a five-minute drive of a Redbox kiosk. The numbers for Q2 2013 shows that Redbox rentals had surpassed 50% of the total disc rentals in the country. Mitch Lowe joined Redbox in 2003 after spending five years as an executive at Netflix. At Redbox, he started first as a consultant and then as VP of Purchasing & Operations. In 2005, he became the Chief Operating Officer. Lowe owned and operated a video rental company named Video Droid from 1982 through 1997. Video Droid attempted a VHS rental vending machine concept, though the idea was quickly deemed impractical. Lowe was named President of Redbox in April 2009. With growing concern in 2009 that DVD kiosks might jeopardize movie studio income from DVD sales and rentals, three major movie studios, 20th Century Fox, Warner Bros., and Universal Studios, each refused to sell DVDs to Redbox until at least 28 days after their arrival in stores. Fox and Warner Bros. represented 62% of home video rental revenue in 2008–09. Redbox responded by filing lawsuits, first, against Universal in October 2008, then against 20th Century Fox and Warner Bros. in August 2009. In August 2009, the federal judge hearing the Universal case allowed the antitrust claim to continue. In October 2009, 20th Century Fox and Warner Bros. filed motions to dismiss Redbox's lawsuits against them. During this time, Redbox continued to rent films from these companies, purchasing them at retail from places like Walmart instead of receiving them from the movie studios, which in some cases saved Redbox money due to the discounted prices offered by retailers. Other major studios — Sony Pictures, Paramount Pictures, and Lionsgate — signed distribution deals with Redbox. The Walt Disney Company permits third-party distributors to sell to Redbox, but has not entered into a direct relationship with the company. Both sides of the studio lawsuits pointed to these revenue-sharing deals to shore up their argument, with Redbox president Mitch Lowe saying, "our growth can lead to theirs [the studios' growth]. For example, Redbox currently estimates we will pay more than a combined $1 billion over the next five years to Sony, Lionsgate and Paramount to purchase and then rent new-release DVDs to consumers," while Warner Bros. says the deals are proof that far from being shut out by Hollywood, "Redbox's business has thrived since its suit against