factor and, in fact, was among the lowest-rated major-network affiliates in the nation at some points, making Birmingham a de facto two-station market to industry observers from the late 1960s to the mid-1990s. Even still, due to signal impairment in mountainous areas of northeastern Alabama, WBRC operated two low-power translators to extend its programming to that part of the state, W29AO (channel 29) in Anniston in W15AP (channel 15) in Gadsden. In 1982, WBRC began receiving ABC network and syndicated programming, and news footage via satellite. In 1984, the station became one of the first television stations in the region to adopt a 24-hour-a-day programming schedule. After it suffered significant structural damage due to an ice storm that affected the Southeastern U.S. in the winter of 1985, the station's original transmitter tower was replaced in 1986, with a new tower on Red Mountain east of the original tower's location. In October 1987, Taft was restructured into Great American Communications following the completion of a hostile takeover of the group. In December 1993, Great American Communications was restructured again into Citicasters after filing for Chapter 11 bankruptcy. Citicasters then decided to put most of its television stations up for sale. These moves, though, did not immediately affect WBRC's high standing in the ratings or its reputation in the community. As a Fox station On May 5, 1994, Great American Communications (which would later be renamed Citicasters following the completion of its restructuring) agreed to sell WBRC and three other television stations – WDAF-TV in Kansas City, KSAZ-TV in Phoenix and WGHP in High Point, North Carolina – to New World Communications – for $350 million in cash and $10 million in share warrants. However, three weeks later, New World agreed to purchase four stations owned by Argyle Television Holdings, WVTM being among them, in a purchase option-structured deal for $717 million (although the transfer/assignment applications for the stations involved in the Argyle purchases were not filed with the FCC until after New World's acquisition of the four Citicasters stations was completed); this posed a problem for New World on two counts. At the time, the FCC forbade any broadcasting company from owning two commercial television stations in the same market; in addition, the concurrent acquisitions of the Argyle and Citicasters stations put New World three stations over the national television ownership cap that the agency enforced at the time, which allowed