play: Army Daze. Mr. Kiasu The word is most prominently associated with the “Mr. Kiasu” comic book series published in the 1990s created by Johnny Lau and written by Yu Cheng and James Suresh. The book series followed the lead character, Mr. Kiasu, who was known for showcasing extreme kiasu tactics. Singaporeans were able to relate to the character because he was able to well-encompass the kiasu characteristic that many of them possessed, even if the character's kiasu tactics were exaggerated. Following the character’s quick success, McDonald’s worked with Lau to produce and promote the “kiasu burger” for a limited time in 1993, successfully selling 1.2 million burgers. Due to the books’ popularity, in 2001, the local broadcasting company, Mediacorp, produced a live-action sitcom, "Mr. Kiasu", based on the books. There were also numerous pieces of merchandise of the character that was produced, such as mugs, watches, and stationery. See also Abundance mentality (antonym) References Works cited External links Definition of kiasu in the Oxford Dictionary See: kiasu from A Dictionary of Singlish and Singaporean English Singaporean culture Southern Min words and phrases Singlish