became the first player to win the Lance Todd trophy on the losing side. The 1949 Challenge Cup final was sold out for first time as 95,050 spectators saw Bradford beat Halifax. In 1951–52 Bradford were runners up in the league but beat New Zealand at Odsal in the first floodlit football match of any code in the North of England. In 1953, a crowd of 69,429 watched Bradford play Huddersfield in the Challenge Cup's third round. This was Bradford's highest ever attendance. They also won the Yorkshire Cup final 7–2 against Hull. Bradford and Leigh were the first rugby league clubs to stage matches on a Sunday in December 1954, although there was opposition from the Sunday Observance lobby. Bradford's support declined rapidly in the 1963 season, attracting a record low crowd of 324 against Barrow. The club went out of business on 10 December 1963, having played just 13 matches; winning 1 and losing 12, scoring 109 points and conceding 284, the results were declared null and void, and expunged from the 1963–64 season's records. 1964–1995: Third club A meeting on 14 April 1964 saw 1,500 people turn out to discuss the formation of a new club, and those present promised a £1000 to help get plans for the new organisation underway. Amongst those who led proceedings were former players Joe Phillips and Trevor Foster. On 20 July 1964, Bradford Northern (1964) Ltd came into existence. The club's new side had been built for around £15,000 and had Jack Wilkinson as coach. On 22 August 1964, Hull Kingston Rovers provided the opposition in the reformed club's first match and 14,500 spectators turned out to show their support, as Odsal hosted its first 10,000 plus gate for a Bradford Northern match since 1957. The reformed club won its first cup in 1965–66 by beating Hunslet 17–8 in the final of the Yorkshire County Cup. In 1972–73 Bradford lost the Challenge Cup final against Featherstone Rovers 33–14. In 1973–74 Bradford won the Second Division Championship and were promoted back to the First Division. During this season Keith Mumby made his début, becoming the Bradford's youngest player at only 16 years of age, kicking 12 goals and scoring a try in the match against Doncaster. He went on to make a record 576 appearances for the club. In 1974–75 Bradford won the Regal Trophy 3–2 against Widnes. Peter Fox joined Bradford