was supported by a visible sponsor—St Helens Glass. Umbro were once again the designers of this varsity blue jersey with a royal blue vee—shaped chevron, a kit similar to the away kit of 2008. This was also the first jersey to feature the famous stickman of St Helens insignia. The 1985 New Zealand tour jersey was similar to the home shirt of 2009, sponsored also by Pilkington. Between 1991 and 1994, a somewhat controversial and odd design of jersey was employed, where the chevron that St Helens had now adopted in place of the traditional V finished three—quarters of the way down the shirt. Umbro remained the club's kit suppliers until 1994, when Stag took over. Their jerseys were far more lightweight than what they had replaced, and they chose to revert to a more conventional fashion of red V in their designs. The kit used first by the club was reverted to during their centenary year in 1995. In 1997, yet another change of design that was controversial with the fans, a kit that featured a white drop—down V with a black and red mesh design at the bottom of the jersey. This was Mizuno's first design, taking over from Stag. The traditional red V was once more reverted to, after the controversial design, with a more circular design used for the 1999 season. In 2000, a more regular V was seen again. In 2003, a triple—V design was seen, and the first to be used by long—serving kit designers Puma AG. 2004 saw a double curvy red V used, before, in 2005, yet again tradition was reverted to in the design and this design was used until 2009. The away strip used in 2005 was the famous blue strip with a dark blue V. 2009 saw the long red V of 1985's design appear again, before, in 2010, a casual thin red V was seen. In 2010, the club used the first kit they played a rugby league game design as a commemorative strip, to celebrate their 110th and final year at the ground. 2011 saw the Puma contract expire, and Australian manufacturing giants ISC take over the making of the jerseys. This strip saw a somewhat shorter red vee, compared to the ventures of the design in 2009 and '10. Badge The club's jerseys were initially adorned by the town's coat of arms. This was utilised until