launched per year, following this concept. While the "Local" naming is no longer used, smaller stores in Rolleston and St Lukes have opened using the smaller format. Entry into e-commerce In 2009, The Warehouse announced its entry into online shopping. The brands full range of products were available online by 2012, in time for the brand's 30th birthday. The brand's offerings were also made available on New Zealand e-commerce platform The Market in 2019. Store within a store In 2017, The Warehouse Group unveiled its first "Store within a Store" (shortened to SWAS), with Warehouse Stationery moving into The Warehouse Auckland Airport after their lease at their previous Auckland Airport Mall premises ended. The Warehouse SWAS stores have many similar features of typical Warehouse Stationery stores, including a range of computers, printers, office furniture, and stationery, as well as a Print & Copy Centre. The Warehouse departments, such as furniture and entertainment, merge with each other in a SWAS environment. There are currently 25 SWAS Warehouse Stationery Stores operating across New Zealand . Active subsidiaries The Warehouse Group currently owns four flagship brand subsidiaries and one online shopping platform. The Warehouse The flagship store for the Group; founded in 1982 by Sir Stephen Tindall. The Warehouse sells items of essential use – sport equipment, gardening equipment, furniture, and so on. As a result of their branding and the distinctive colour of their buildings, The Warehouse's stores are colloquially known both within the organisation and within New Zealand as "Red Sheds". They compete mainly with Kmart in the discount department store sector, as well as a range of more specialised retailers such as hardware stores Mitre 10 and Bunnings Warehouse, automotive parts retailers Repco and Supercheap Auto, and electronics and homewares retailers such as Farmers, Harvey Norman and JB Hi-Fi. Warehouse stationery Warehouse Stationery is a blue coloured, big-box retail store similar to Australia's Officeworks or America's OfficeMax. Warehouse Stationery has products across multiple categories including Office Supplies, School Supplies, Fashion stationery, Technology, Furniture, Art & Craft, Ink & Toner. It competes with Paper Plus and Whitcoulls in books and stationery, electronics retailers such as JB Hi-Fi and Harvey Norman, as well as OfficeMax in business and stationery online. They also provide customers with a BizRewards membership you can shop and collect rewards points at The Warehouse and Warehouse Stationery stores nationwide & online. Choose a Credit Account membership and you’ll