Andersen's fairy tale "The Emperor's New Clothes" is a famous fictional case of pluralistic ignorance. In this story two con artists come into the Emperor's kingdom and convince him that they make the finest clothes in all of the land that can only be seen by anyone who was not stupid. The con artists continued to steal gold, silk and other precious items for their "unique creation". Out of fear for being seen as stupid, all of the emperor's men and townspeople kept silent about the fact they could not see the emperor's clothes until finally a small child comes forth and says that the emperor isn't wearing any clothes. Once the child is willing to admit that he cannot see any clothes on the emperor, the emperor and townspeople finally admit that the emperor has been tricked and that there was never an outfit being made. Pluralistic ignorance has also been blamed for large majorities of the public remaining silent on climate change—while 'solid majorities' of the American and UK public are concerned about climate change, most erroneously believe they are in the minority with their concern. It has been suggested that pollution-intensive industries have contributed to the public's underestimation of public support for climate solutions. For example, in the U.S., support for pollution pricing is high, yet public perception of public support is much lower. In August 2022, Nature Communications published a survey with 6,119 representatively sampled Americans that found that 66 to 80% of Americans supported major climate change mitigation policies (i.e. 100% renewable energy by 2035, Green New Deal, carbon tax and dividend, renewable energy production siting on public land) and expressed climate concern, but that 80 to 90% of Americans underestimated the prevalence of support for such policies and such concern by their fellow Americans (with the sample estimating that only 37 to 43% on average supported such policies). Americans in every state and every assessed demographic (e.g. political ideology, racial group, urban/suburban/rural residence, educational attainment) underestimated support across all policies tested, and every state survey group and every demographic assessed underestimated support for the climate policies by at least 20%. The researchers attributed the misperception among the general public to pluralistic ignorance. Conservatives were found to underestimate support for the policies due to a false consensus effect, exposure to more conservative local norms, and consumption of conservative news, while liberals were suggested to underestimate