WUVG-DT (channel 34) is a television station licensed to Athens, Georgia, United States, broadcasting the Spanish-language Univision and UniMás networks to the Atlanta area. Owned and operated by TelevisaUnivision, the station maintains studios on Peachtree Road NE in the Buckhead section of Atlanta, and a transmitter in North Druid Hills. Despite Athens being WUVG-DT's city of license, the station maintains no physical presence there. WUVG-DT was established as WNGM-TV, a station serving the Athens area, in 1989. Its focus broadened to Atlanta in the 1990s as the station was sold several times, airing home shopping, music videos, and then an independent format. It switched to Univision in January 2002, making it the first Spanish-language station in the market. History WNGM-TV The station went on air on April 18, 1989, as WNGM-TV, with the call sign standing for "North Georgia Mountains". Initially the station ran a general entertainment format with cartoons, classic and recent sitcoms, blocks of country music programming, old movies and syndicated first-run shows; it also aired a local newscast and magazine program focusing on north Georgia. WNGM-TV was owned by a company including the final two applicants for the channel: Georgia Mountain Corporation and Sunbelt Television, Inc., which merged their bids in 1985 and won the construction permit. Its transmitter was located away from Atlanta, reaching Athens with a grade A signal while sending a very weak signal into eastern metro Atlanta. As a result, many syndicators sold the rights for shows that were already on the Atlanta stations to WNGM. The station provided an alternative to viewers in areas which had moderate VHF reception and poor UHF reception from Atlanta; Clarke County had a cable penetration rate of 83 percent, 30 points above the national average. NGM Television Partners, the licensee, sold the station for $10 million in 1996 to Whitehead Media, which the next year formalized a time brokerage agreement under which Paxson Communications Corporation began operating channel 34. However, Paxson opted the next year to divest itself of extra stations in markets where it controlled more than one, such as Atlanta, where it owned WPXA-TV. However, the $73.5 million sale by Paxson of the operating rights and by Whitehead of the licenses for WNGM-TV and WOAC in Canton, Ohio, to Global Broadcasting Systems, Inc., was terminated a month later when the buyer failed to post an escrow deposit. From 1996 until September 1, 1997, WNGM-TV