Cadillac and a newspaper criticized him for driving a luxury automobile. Frustrated, Close then switched his Cadillac for a Buick. Another instance of his jumbled campaign came when said that his family's textile factories did not lay off an employee during the Great Depression. Yet a week after this statement, three mills were closed and 850 employees were out of work. By the day of the election on November 5, polls had shown that the voters thought it was time for Thurmond to retire, but they did not want to throw him out of office. Close spent almost a million dollars of his fortune to defeat Thurmond and his decision to raise a million dollars from outside sources was attacked by the Thurmond campaign of a lack of confidence by Close in his own campaign. Thurmond spent a little more than $2.6 million on the race and was said to have "dodged the bullet" by The State reporter Lee Bandy after his victory. The campaign aides of Thurmond stated he could have been defeated had either former Governor Richard Riley or 5th district congressman John M. Spratt, Jr. run against him. South Dakota Incumbent Republican Larry Pressler ran for re-election to a fourth term, but narrowly lost to Democratic nominee Tim Johnson by 9,000 votes. Pressler and Johnson swapped leads in their own polls all year. The two candidates also swapped charges. Pressler said that Johnson was too liberal for the state, while Johnson contended that Pressler was beholden to the out-of-state interests that have fattened his campaign coffers. Seeking a fourth term, Pressler noted his seniority; his close ties to his longtime Senate colleague, Republican presidential candidate Bob Dole; and, most emphatically, the power he wielded as the chairman of the Commerce, Science and Transportation Committee. Yet the massive changes in telecommunications law that he shepherded through the Senate since becoming chairman last year proved to be a mixed blessing politically for Pressler. Political action committees related to industries affected by the legislation were generous donors to his campaign, and Pressler assured South Dakota voters that, over the long run, the bill will lower prices and provide jobs. But both telephone and cable television rates had gone up in South Dakota that year, leading Pressler to pull an ad stating that phone rates were going down. Despite this apparently negative short-term effect, Pressler said that Johnson's votes against the