victims in 2011. Its first event was held on April 1–3. Hey! Say! JUMP, SMAP, Tokio, KinKi Kids, V6, Arashi, Tackey and Tsubasa, NEWS, Kanjani8, KAT-TUN and Johnny's Juniors participated in the fundraiser, which included talk sessions and a cappella performances. The agency planned to hold one fundraiser per month for a year. The next event, a baseball tournament featuring Johnny's Jrs., was held on May 29. After the 2011 Tōhoku earthquake and tsunami, Johnny & Associates cancelled or postponed 18 concerts, including shows by Tomohisa Yamashita and Tackey & Tsubasa. Generators, trucks and of gasoline which would have been used at the concerts were donated to the relief effort. Charity activities continued as Johnny's "Smile Up! Project". On May 13, 2020, it was reported that 76 of Johnny's artists from 15 groups, including V6, Arashi, News and others, would be included in the temporary unit "Twenty Twenty", as part of Johnny's charity project with support activity to prevent the spread of COVID-19. This group would sing the song "Smile", written by Mr. Children's Kazutoshi Sakurai, which was released as a single in digital form on June 22, and on CD on August 12. Yuya Tegoshi was taken off the grouping, due to reports of his failing to keep orders to stay at home during the emergency situation in April. Later on, it was revealed that his contract had been terminated, and that he had left the company. Activities continued on the end-of-year period with a new awareness campaign against COVID-19 and the Flu, starting on November 24. "Aitsu", the new project, revolves around a series of movies continuing the health measure awareness used from the beginning of the pandemic, like the correct form of washing hands, the continuous use of a mask, among others. The movies would be distributed around Japan and also be included in the Smile Up! Project's social network accounts. Views and controversies Accessibility to talents The business model of Johnny & Associates has an agency at the center in most areas in which it operates; the company has had its own recording, publishing, producing, filmmaking, merchandising, and advertising arms, a vertical integration that parallels Japanese system, and for most of its history transmitted information directly to fans exclusively through the Family Club, a tightly controlled, membership-based platform on which its artists and their fans can communicate and share information with each other. During the 20th