responsive organization and to make a visible and positive difference. The project aims to create an effective, friendly environment for staff and customers, providing secure IT services and improving mail delivery, remittances (electronic and manual) and postal-savings plans. Core areas for improvement are branding, information technology, human resources and infrastructure. The project to improve service has been implemented in more than 23,500 post offices, and 'look and feel' improvements have been made in 2,940 post offices. The Department of Posts received the Prime Minister’s Awards for Excellence in Public Administration during 2008–09 for "Project Arrow – Transforming India Post" on 21 April 2010. Multipurpose counter machines with computers were introduced in post offices in 1991 to improve customer service and increase staff productivity. 25,000 departmental post offices out of 25,464 were computerized between as of 2011–2012. In 2012, a plan costing was formulated to computerize rural post offices. Services Philately The first philatelic Society in India was founded in Calcutta on 6 March 1897 to service postage-stamp collections. Function include design, printing and distribution of special or commemorative postage stamps, definitive postage stamps and items of postal stationery, promotion of philately, conduct of philatelic examinations at the national level, participation in international exhibitions and monitoring exhibitions at the state, regional and district levels and maintenance of the National Philatelic Museum. Philatelic bureaus were established in head post offices located at circle headquarters and at district-capital head post offices (as necessary). There are 68 philately bureaus and 1111 philatelic counters, including all head post offices (Mukhya Dak Ghars) in the country as of 31 March 2011. A domestic philatelic deposit-account system was introduced on 1 August 1965 at all philatelic bureaus. Customers are given priority in purchasing commemorative or special-issue stamps, first-day covers and information sheets soon after their issue by opening a deposit account at any philatelic bureau. The number of philately deposit-accountholders grew from 23,905 in 1999–2000 to 168,282 in 2006–2007 and 183,202 in 2008–2009. Four philatelic Bureaus—the Bombay, Madras, Calcutta and Parliament Street, New Delhi GPOs are authorized to sell United Nations stamps. A quarterly philatelic magazine, Philapost, was launched in 2008. The Department of Post has also developed software for philatelic inventory management, known as "Philsim". It is used for all activities relating to philately, including forecasting, indenting, invoicing, monitoring supply and demand and recording sales and revenue for commemorative stamps and other philatelic products at philately