to a $19.98 "Crave + Movies + HBO" tier, that adds the content formerly associated with TMN (including films and current HBO series). This marks the first time that the service formerly known as The Movie Network has been offered on a standalone basis without a television subscription. Existing TMN television subscribers are also able to access the content library of the base Crave service as part of their subscription, which includes various television series as well as new and existing Showtime programming. The original OTT-only service without films or current HBO programming remained available at its existing $9.99 price. Bell Media head Randy Lennox cited increasing competition with Netflix as a basis for the decision. In 2021, Crave realigned its plans to be based on device support and concurrent streams rather than libraries, with the $9.99 service becoming "Crave Basic" and only offering one stream on a mobile device (but with access to the Movies + HBO content library), and the "Crave Total" tier offering up to four streams, and support for PCs and television apps. Channels List of channels Depending on the service provider, Crave provides up to six 24-hour multiplex channels (all simulcast in both standard definition and high definition) as well as a subscription video-on-demand service. Crave broadcasts its primary channels (Crave 1, Crave 2, Crave 3, and HBO 1) on an Eastern Time Zone schedule for all viewers east of the Ontario–Manitoba border, and for all viewers regardless of region accessing the linear streams via Crave's streaming platform. Traditional TV service customers west of that border receive programming on a Mountain Time Zone schedule, being a holdover from Movie Central's scheduling practices due to its origins as an Alberta-based service also serving the Central and Pacific time zones. After replacing Movie Central in Western and Northern Canada, TMN reverted to a numbering system for its channels similar to most other premium services, after several years of using theme-based branding for its channels. These numbers are currently used within program guides and promotional material; the numbers are not used in on-air branding. Bell's other English-language pay TV service Starz operates under a separate licence, and subscribers to one of the two services do not necessarily have to subscribe to the other. However, some service providers require customers that subscribe to the Crave linear service to also subscribe to Starz. HBO multiplex channel On September 22, 2008,