CFO and COO. In May 2012, Valiant Entertainment began publishing new monthly comic books based on the Valiant Comics universe of characters. In an event dubbed The Summer of Valiant in March 2012, Valiant Entertainment launched the Valiant Comics universe with four ongoing titles, X-O Manowar, Harbinger, Bloodshot and Archer & Armstrong, one launching each month for four months. X-O Manowar premiered May 2, 2012, with the creative team of writer Robert Venditti and artist Cary Nord. The first issue of X-O Manowar received over 42,000 preorders, making Valiant the largest new publisher launch in over a decade, and eventually sold through 4 full-priced printings and 3 additional reduced-priced printings. The release of X-O Manowar was followed by Harbinger, launched in June 2012 by writer Joshua Dysart and artist Khari Evans; Bloodshot, launched in July 2012 by writer Duane Swierczynski and artist Manuel Garcia; and Archer & Armstrong, launched in August 2012 by writer Fred Van Lente and artist Clayton Henry. To coincide with the launch of publishing in 2012, Valiant introduced the Pullbox Program, which encourages readers to start a pull box subscription for the title being launched with their comics store to obtain an exclusive alternate cover version of the comic, and the QR Voice Variant, where the reader's smartphone, after scanning a QR code on the cover of the comic, plays a video of the figure's mouth, giving the impression that the figure has come to life and is talking to the reader. Valiant Entertainment extended The Summer of Valiant 2012 event and added a fifth ongoing title with Shadowman in November 2012 by writer Justin Jordan and artist Patrick Zircher. The comic debuted as the number 1, non-Marvel and/or DC comic of the month. At the end of 2012, Valiant won a number of Publisher of the Year awards, winning Publisher of the Year under 5% Market Share and was nominated for Book of the Year for X-O Manowar No. 1 at the Diamond Gem Awards. In January 2013, Valiant announced that Chief Creative Officer and co-founder Dinesh Shamdasani had been promoted to CEO & Chief Creative Officer. In May 2013, Shamdasani announced The Summer of Valiant 2013, during which the company would launch two new ongoing titles, Quantum & Woody and Eternal Warrior, and publish a special Bloodshot zero issue. Quantum & Woody, written by James Asmus and drawn by Tom Fowler, launched in July