Ernest Hemingway, James Joyce, Gertrude Stein, Elsa Gidlow, and Tennessee Williams, Max Michelson among others. The magazine was instrumental in launching the Imagist and Objectivist poetic movements. A. R. Ammons once said, "the histories of modern poetry in America and of Poetry in America are almost interchangeable, certainly inseparable." However, in the early years, East Coast newspapers made fun of the magazine, with one calling the idea "Poetry in Porkopolis". Author and poet Jessica Nelson North was an editor. Henry Rago joined the magazine in 1954 and became editor the following year. The magazine first established its online presence in 1998 at poetrymagazine.org and, after a 2003 grant from Ruth Lilly, moved to poetryfoundation.org in 2005. Publication in Poetry is highly selective and consists of three increasingly critical editorial rounds. With a publication rate of submissions at about 1%, the magazine is "one of the most difficult to get [published in]". Lilly grant Foundation Monroe continued to publish the magazine, until her death in 1937. From 1941, until the establishment of the Foundation in 2003, the magazine's publisher went by the corporate name, the Modern Poetry Association. In 2003, the association received a grant from the estate of Ruth Lilly originally said to be worth over $100 million, but which grew to be about $200 million when it was given out. The grant added to her already substantial prior contributions. The magazine learned in 2001 that it would be getting the grant. Before announcing the gift, the magazine waited a year and reconfigured its governing board, which had been concerned with fund-raising. The Poetry Foundation was created (replacing the Modern Poetry Association), and Joseph Parisi, who had been editor of the magazine for two decades, briefly headed the foundation. Christian Wiman, a young critic and poet, succeeded to the editorship in 2003. Since receiving the grant, the magazine has increased its budget. For instance, poets who previously received two dollars per line now get ten. In addition, the magazine continues to give out eight annual author prizes for various types of publications that have appeared in the magazine, these range per endowment from $500 to $5000. Poetry Foundation Building Part of the Lilly grant was used to build the Poetry Center in Near North Side, Chicago. The Center, opened in 2011, holds a library open to the public, houses reading spaces, hosts school and tour groups, and provides office and