Carr's is a British biscuit and cracker manufacturer, currently owned by Pladis Global through its subsidiary United Biscuits. The company was founded in 1831 by Jonathan Dodgson Carr and is marketed in the United States by Kellogg's. History In 1831, Carr formed a small bakery and biscuit factory in the English city of Carlisle in Cumberland; he received a royal warrant in 1841. Within 15 years of being founded, it had become Britain's largest baking business. Carr's business was both a mill and a bakery, an early example of vertical integration, and produced bread by night and biscuits by day. The biscuits were loosely based on dry biscuits used on long voyages by sailors. They could be kept crisp and fresh in tins, and despite their fragility could easily be transported to other parts of the country by canal and railway. Jonathan Carr protested against the Corn Laws, which placed steep tariffs on imported wheat to keep the price of British wheat artificially high. This meant bread was expensive even in times of famine. Carr died in 1884, but by 1885, the company was making 128 varieties of biscuit and employing 1000 workers. In 1894 the company was registered as Carr and Co. Ltd. but reverted to being a private company in 1908. Carrs Flour Mills Limited was incorporated after acquiring the flour-milling assets. Jonathan's four sons were less skilled at managing the business, but biscuit production remained in the family until 1931. It became part of Cavenham Foods until 1971, when it came into the ownership of McVitie's, part of the United Biscuits group. United Biscuits was sold by its private equity owners to the Turkish-based multinational Yıldız Holding in 2014; in 2016 all UB brands including Carr's were combined with Yildiz's other snack brands to form pladis. Among members of the Carr family who worked for the business was former Commando Capt. Richard Carr MBE. He was decorated for repeated escape attempts from Italian and German prisoner-of-war camps in the Second World War. Business Since 1972 the Carr's biscuit factory has been part of United Biscuits, and the Carr's branded products are marketed in the US by Kellogg's. The factory today is known officially as McVitie's but still known locally as Carr's. Carr's Flour Mills and the later established agricultural supplies and feeds businesses became Carr's Milling Industries plc, which is still based in Carlisle and now known