team that delivers specialist professional IT services to New Zealand companies. Themarket TheMarket is an e-commerce shopping platform that sells products from over 250 retailers and brands from around the world similar to Amazon. The online marketplace is based in Auckland, with its head office located in Newmarket. TheMarket is part of The Warehouse Group's transformation strategy, which began in February 2017 to invest in "the digital future". Appointing global e-commerce expert Justus Wilde as Chief Executive, TheMarket team began working on the project early 2018. Adopting a startup mindset, within fourteen months from inception to launch the mobile-first platform launched publicly 1 August 2019, after a beta period during July. While the TheMarket holds some of its own inventory, TheMarket primarily operates using a drop shipping business model where third-party business-to-consumer (B2C) retailers’ list branded products and dispatch orders. TheMarket launched with 100+ retailers in August 2019 and grew to 200+ retailers by November 2019. TheMarket expects that to increase to 400+ in early 2020. TheMarket launched its first subscription program, TheMarket Club, on 6 November 2019 (9) which offers free shipping as well as stream services and "echoes global giant Amazon". TheMarket uses an established an organised network of ‘MarketPoint’ sites within The Warehouse Groups’ existing 242 physical locations throughout New Zealand, including The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7 stores and Rural MarketPoint sites are operated by FarmSource in partnership with Fonterra. Currently, there are 72 MarketPoint sites with plans to expand to 300 nationwide. MarketPoint's are sites within existing retail stores where customers can collect and return goods purchased from TheMarket, similar to what Amazon does with Amazon Hub or ASOS.com’s Click and Collect. Previous subsidiaries The warehouse group financial services limited The Warehouse Group Financial Services Limited was a joint venture that was formed in 2001 following the joint acquisition of Diners Club New Zealand by The Warehouse Group and Westpac Banking Corporation. The Warehouse Group Financial Services Limited provides consumer credit cards and insurance through The Warehouse brand and distribution channels. In the 2014 Annual Report, it is stated that The Group holds a 49% minority share in this financial arm of TW Group with Westpac holding a 51% majority share. On 1 October 2015 TW Group announced the acquisition of the remaining 51% of TW Group Financial Services from Westpac. The acquisition cost $7.3 million (NZD). Later in the release TW Group