Mormon film industry blossomed, so did commentary and criticism. In 2000, the Association for Mormon Letters created a film category for its AML Awards. That same year, Preston Hunter and Thomas Baggaley created ldsfilm.com, which became the central hub for discussions and announcements concerning Mormon cinema. The site provided a place for "a Mormon film community" to form, helping visitors stay apprised of upcoming LDS movies. Then in 2001, the first LDS Film Festival was held in Provo, Utah. Attendance more than doubled at the event's fifth year. The modern Mormon cinema movement was large enough to spawn celebrities, such as Kirby Heyborne, within the Mormon community. As of 2009, there were 4,591 entries of film or television shows in the Mormon Literature and Creative Arts Database. The term "Mollywood"—a portmanteau of "Mormon" and "Hollywood"—was used to describe the films of this era. Present day Eric Samuelsen, associate professor of theatre and media arts, has noted that "many [LDS] films from 2005 onward have performed so poorly at the box office that the movement seems to have lost at least some of its momentum." In 2014, LDS actor Jim Bennett wrote in a Deseret News article that "the hunger [for LDS films] is still there but the novelty has worn off." Some scholars have argued that the quality of LDS cinema has plateaued due to both directors and audiences "ascertain[ing] what is morally wrong in films they see, and remain[ing] uninterested in seeking out, discriminating, or creating what is right (morally or aesthetically) in film." Publications such as BYU Studies Quarterly, Irreantum, Sunstone, and Dialogue: A Journal of Mormon Thought have featured criticism of LDS cinema. The Mormon blogosphere (sometimes referred to as the "bloggernacle") has also contributed film reviews over the years. Mormon filmmakers have continued to produce movies centered around LDS missionaries, but often from new perspectives; The Saratov Approach (2013) was a thriller set in Russia, The Errand of Angels (2008) focused on female missionaries, and Freetown (2015) told the story of African missionaries escaping the First Liberian Civil War. On the subject of film, author Heather Bigley writes: "As American members [of the LDS Church] begin to think of themselves as part of a world-wide organization, efforts at self-definition abound." There have also been recent releases in the vein of LDS Church history, such as The Fighting Preacher (2019) and Out of Liberty (2019). The Mormon