existing stores by January 31, 2012, while 18 new prototype store would be opened by early 2009. At the Chicago flagship and about 165 other locations, Hoops would get maintenance up to date by June 30, 2008. Restrictions on Disney to give direct merchandising licenses to other specialty retailers was loosened. In 2005, DCP has begun working with various Indian retail outlets to establish Disney Corners within the outlets to sell licensed merchandise. On 26 September 2006, the Disney Jeans brand was launched under license to Indus Clothing, who planned to open 30 Disney Jean stores by the end of 2007. In October 2006, DCP licensed the rights to Ravi Jaipuria Corporation for five years to set up 150 Disney Artist brand stores and wholesales under the Disney Artist brand, which sold Disney character-branded greeting cards, stationary, arts, crafts and party products in India, Nepal, Sri Lanka, Bangladesh and Maldives. Reunited operations Hoop Retail, The Children's Place subsidiary operating the Disney Stores, announced on March 20, 2008, that they were in talks to sell the Disney Store brand back to The Walt Disney Company. Hoop Retail filed for Chapter 11 bankruptcy in March. On May 1, 2008, 231 Disney Stores in North America once again became the property of Disney, operating under the Disney Consumer Products arm. James Fielding was named president of Disney Stores Worldwide. In Europe at the time, the chain had 107 locations. The San Francisco showcase location was closed in 2008. Furthermore, Disney announced in November 2009 that they were planning a massive "re-launching" and re-branding of all Disney Store locations, spearheaded by Apple's Steve Jobs, who pioneered the Apple Retail Store concept. The new store look and feel was designed by New York-based design firm Pompei A.D. and was referred to as 'Imagination Parks', which was under consideration as a new name for the stores. This model was to be high tech and have several interactive activities. $1 million was the expected outlay for converting to this concept. The first of these stores were opened in May 2010 in Long Island, Madrid and Southern California. 40 more of this format were to open in 2011. With the shuttering of the Disney Parks and Resorts-run World of Disney store in Fifth Avenue New York City in January 2010, a Disney Store replaced it on Broadway and became the flagship store. It opened late in the year