2001, Schwinn/GT declared bankruptcy. Sale to Pacific and Nautilus In September 2001, the Schwinn Company, its assets, and the rights to the brand, together with that of the GT Bicycle, was purchased at a bankruptcy auction by Pacific Cycle, a company previously known for mass-market brands owned by Wind Point Partners. In 2004, Pacific Cycle was in turn acquired by Dorel Industries. Once America's preeminent bicycle manufacturer, the Schwinn brand, as with many other bicycle manufacturers, affixed itself to fabrication in China and Taiwan, fueling most of its corporate parent's growth. In 2010, Dorel launched a major advertising campaign to revive and contemporize the Schwinn brand by associating it with consumer childhood memories of the company, including a reintroduction of the Schwinn Sting-Ray''. In 2021, Dutch conglomerate Pon Holdings acquired Pacific Cycle. Direct Focus, Inc., a marketing company for fitness and healthy lifestyle products, acquired the assets of Schwinn/GT's fitness equipment division. Direct Focus, Inc. subsequently became Nautilus, Inc. Models Schwinn sells essentially two lines of bicycles. One is a line of discount bikes offered through mass-merchandisers such as Wal-Mart, Sears and Kmart. The other line known as the Signature Series, featured on the website, are higher-end models sold through specialty shops. Schwinn produces the following types of bicycles: Cruisers Bike Path/Comfort Mountain Road Hybrid Urban includes folders Kids Electric Stationary Scooters Starting in 2005, Schwinn also marketed Motorscooters under the Schwinn Motorsports brand. Production ceased in 2011 (approx). Gear Schwinn also produces the following gear: Helmets & Pads, Pumps, Saddles, Lights, Storage, Extras, Repair, Bike trailers, and Jogging strollers. See also Schwinn Racer References Schwinn Coupons & Promo Codes The Schwinn Discounts External links Cycle manufacturers of the United States History of cycling History of Chicago Manufacturing companies based in Illinois Vehicle manufacturing companies established in 1895 1895 establishments in Illinois