January 20, 2009. Red Cross and Red Crescent On July 1, 2010, Ameri was appointed by the International Federation of Red Cross and Red Crescent Societies as Under Secretary General for Humanitarian Values and Diplomacy. In this position, she was tasked with increasing Red Cross and Red Crescent influence with policymakers and governments to better understand the needs of the people the organization serves worldwide. She retired from this position on July 1, 2012. StartItUp After her tenure at the Red Cross, Ameri co-founded StartItUp, a mobile technology platform that provides a range of resources including assessment, training, mentorship and a social network to aspiring entrepreneurs. The company has partnered with several cities in Southern California to provide mentorship and other guidance to small business owners and entrepreneurs planning to start their own businesses, including the cities of Long Beach and Bakersfield. See also List of Assistant Secretaries of State for Educational and Cultural Affairs References External links Start It Up, official website United States Department of State Bureau of Educational and Cultural Affairs, official website Official White House Nomination, press release on her 2007 nomination to be Assistant Secretary of State An All-American Race in Oregon, 2004 NPR Piece on Ameri-Wu campaign FEC Fundraising Rankings for 2004 Congressional Challengers, slightly out-of-date, as it lists Ameri as #2, FEC filings from the campaign show almost $2.2 million raised overall, making her #1. 1956 births Assistant Secretaries of State for Education and Culture Iranian emigrants to the United States Living people Oregon Republicans Businesspeople from Oregon People from Tehran Stanford University School of Humanities and Sciences alumni United States Assistant Secretaries of State United States presidential advisors Women in Oregon politics Red Cross personnel American politicians of Iranian descent American women diplomats American diplomats 21st-century American women politicians 20th-century American businesspeople 21st-century American businesspeople George W. Bush administration personnel 21st-century American politicians Candidates in the 2004 United States elections