trailer of the Spike Jonze film Where the Wild Things Are, which was released in October 2009. The song "Wake Up" has also become popular on sports radio talk shows in the US In 2009, two nationally syndicated shows—The Dan Patrick Show and The Petros and Money Show—frequently used the song as "bumper" music. The National Football League featured this recording in commercials throughout the broadcast of the 2010 Super Bowl. The band donated the proceeds from licensing the song to the NFL to the charity Partners In Health. 2010–2012: The Suburbs On May 27, 2010, it was announced that a new double-sided 12" single would be released the same day as the full album, called The Suburbs, on August 2 in the UK and on August 3 in the US and Canada thanks to Merge Records. The album is produced by Markus Dravs, who had worked with the band on their previous album, 2007's Neon Bible, and was engineered by Marcus Paquin, who has also previously worked with the band. A track-by-track review ahead of The Suburbs release by The Quietus website said, "The progression is similar to the one William Blake takes us through in Songs of Innocence and of Experience that suggests forward momentum and maturity." The album was released with eight different covers. The first show announced was Oxegen 2010 which took place in Ireland in July. The band announced that they would play songs from the new album in their headline performance at the Reading and Leeds Festivals in August 2010, with Win Butler noting, "We're really looking forward to playing the new songs live... [it's] like an inventor emerging from his basement after a year's work." In July 2010, Arcade Fire announced they would be broadcasting their August 5 concert at Madison Square Garden live via YouTube. They later announced the video would be directed by Terry Gilliam. The Suburbs was released worldwide at the start of August 2010 to extensive critical acclaim comparable to Funeral and Neon Bible. During the 2010 tour, Arcade Fire gave a tribute to Jay Reatard performing the cover of "Oh, It's Such a Shame". Win Butler confessed to Zane Lowe that the band wanted Jay Reatard to support the band on this tour, but he had died. The Suburbs went on to debut at number one in the US (on the Billboard 200), selling 156,000 units in its