Robomow (also known as Friendly Robotics) is a manufacturer of robotic lawn mowers. Founded in Even Yehuda, Israel in 1995 by Udi Peless and Shai Abramson, the company provides robotic lawnmowers to the United States and Europe, with prices ranging from hundreds to thousands of dollars/Euros. Robomow mowers are rechargeable, environmentally-friendly designed to meet all safety standards. Robomow also comes with its own mobile application (the Robomow app) for remote and interactive control. The company has been mentioned in several magazines including: Design News, Business Wire, Washington Home and Garden and Vanity Fair. In May 2017, MTD Products Inc announced their intent to purchase Friendly Robotics. In July 2017, MTD Products announced the completion of the purchase of Robomow. History Robotic Lawn Mowers Robomow was originally named ‘Friendly Machines’ with the goal of constructing robots that will, as Udi Peless says in Space Daily, "move in and around the home, doing the mundane tasks that people do not like to do anymore". The Robomow Classic model debuted in the GLEE exhibition in Birmingham, UK in 1997 and was the ‘father’ of Friendly Robotics’ official first model. This Classic model was launched for sale in 1998, selling approximately 4000 units between 1998 and 2001. The company name was changed to Friendly Robotics in 1999. In 2000, the second generation of robotic mowers arrived: the Robomow ‘RL’ platform. Compared to the Robomow Classic, Robomow RL was more advanced, smaller, lighter and significantly more user-friendly. Further enhancements included the Base Station, enabling users to create a periodic lawn mowing program. In 2008, the Robomow ‘RM’ product line made its debut as the third generation of robotic lawn mowers. Smaller, lighter and an improved version of the RL line, RM was designed specifically for the smaller lawn, which up until now, had been largely ignored. In 2011, Robomow introduced its ‘RED’ Robomow line; a younger and slightly lower cost version of the successful RL and RM models. These models were and still are sold at DIY and Consumer Electronics chains, as well as on the Internet. 2013 saw the birth of the Robomow ‘RS’ product line, the fourth generation of robotic mowers. In 2014, Robomow introduced its fifth generation of robotic mowers: its ‘RC’ models. These mowers were designed for lawns of up to 1200 m2 and are fully programmable via the Robomow App. Robotic Vacuum Cleaners In 2002, Hoover and Friendly Robotics announced