detecting radio signals from the RFID tags. When an item is sold, the stockroom is immediately notified so that the item can be replaced. An item that is not on the shelf can easily be found with the RFID tag. In 2015, Zara was ranked #30 on Interbrand's list of best global brands. In 2019, Zara updated their logo. It was designed by the French agency Baron & Baron. In 2019, the global fashion business Journal MDS stated that while the textile commerce of the world had gone down by 2.38%, Zara's had risen 2.17%. In 2019, Chief Executive Persson said the brand is waiting for more acceptable global rent levels to continue its expansion. In Europe, the brand planned to cut the number of retail locations beginning in 2020. As of January 2023, the clothing retailer has nearly 3000 stores, including its kids and home stores. Spanning over 96 countries and continuing to grow. Products Zara stores have men's and women's clothing as well as children's clothing (Zara Kids). Zara Home designs are located in European stores. The majority of Zara customers are aged between 18 and about 35. After products are designed, they take 10 to 15 days to reach the stores. All of the clothing is processed through the distribution center in Spain. New items are inspected, sorted, tagged, and loaded into trucks. In most cases, the clothing is delivered within 48 hours. Zara produces over 450 million items per year. Zara also includes accessories, shoes, swimwear, beauty and perfumes. In May 2021, Zara launched its first beauty line, ZARA Beauty. Under its Zara Home line, Zara launched what is believed to be the first detergent that reduces the abrasion of textile microfibres during washing. It is claimed the solution, jointly developed by Inditex and BASF Home Care and I&I Solutions Europe in Spain and Germany, can reduce the release of microfibres by up to 80 per cent, depending on fabric type and washing conditions. Manufacturing and distribution Reportedly, Zara needs just one week to develop a new product and get it to stores, compared to the six-month industry average, and makes roughly 40,000 designs of which around 12,000 new designs are carefully selected and produced each year. Zara has a policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. Zara set up its own factory in La