Superman, the subject of many of his network's news stories, whom he, like most others, failed to realize was also Clark Kent. Although rarely integral to a plotline, Edge was a supporting character in many Superman stories. For a while it appeared that Edge was connected to the Apokolips-sponsored crime organisation Intergang, but this was revealed to be a clone created by the 'Evil Factory', a genetics laboratory working for Darkseid. For example, this clone attempted to have Jimmy Olsen, the Guardian and, incidentally, a random Daily Planet employee named Goody Rickels, a Don Rickles lookalike, murdered as part of a cover-up. It was later revealed that Morgan Edge's birth name was Morris Edelstein. After he won his first TV station in a game of poker, Morris Edelstein changed his name to Morgan Edge because he was ashamed of his lower-class Jewish background and kept the details of his past closely guarded. Post-Crisis When DC continuity was rebooted after the Crisis on Infinite Earths, Edge remained president of WGBS, but his ties to the Planet and friendship with Superman were retconned away, and he was genuinely connected to Intergang. He was eventually exposed by the Daily Planet, in articles by Clark Kent and Cat Grant, who was working for WGBS undercover. Edge was imprisoned, but even managed to cause trouble there by publishing his autobiography On the Edge, which dumped upon his father Vincent Edge as well as Cat Grant, revealing that she slept her way into a scoop. After his release from jail, Morgan Edge returned as sponsor of the Superman Revenge Squad. Prior to his imprisonment, one of his actions generated much fan anger, in which Edge sadistically and gleefully ran over a raccoon on the road, prompting one fan to write in saying "Lex Luthor treats people like animals, but even he does not run them over intentionally". Recently, Morgan Edge has resurfaced as a powerful media pundit, with the show Edge of Reason, where he gives off anti-Kryptonian spin for General Lane. He is also seen in a "flash-forward" panel in Adventure Comics (vol. 2) #1, making a mysterious deal with Despero. The New 52 In 2011, "The New 52" rebooted the DC universe. Morgan Edge appears as a powerful and self-centered media mogul and the new owner of the Daily Planet, he is seen as the sponsor of the Challengers of the Unknown program before