of her parents. She is in love with Armando Mendoza. Jorge Enrique Abello as Armando Mendoza Sáenz; Eco Moda's CEO. A somewhat irresponsible playboy with only basic knowledge in industrial engineering who presents a risky and ambitious proposal with which he wins the presidency of Eco Moda. When he manages it it brings the company to the brink of bankruptcy, thus Betty steps in to help. Natalia Ramírez as Marcela Valencia; Armando's fiancée and Eco Moda's stockholder and retail manager. Despite her dislike of Betty she is not actually a bad person but a woman full of dignity who loves Armando. She later willingly gives up on him as she discovers he actually loves Betty. Lorna Paz as Patricia Fernández, antagonist; Marcela's best friend and secretary. A divorced woman, refined and superficial, as well as materialist, she is looking for a rich husband. Armando hates her because she is a dumb blonde and knows that Marcela wants her as Armando's secretary to watch over his infidelities. Luis Mesa as Daniel Valencia; antagonist, Marcela's brother. Male chauvinist and arrogant, shareholder of Eco Moda. He rivals and dislikes Armando and unlike him, he is realistic and the only one worried about his company. He has an affair with Patricia. Julián Arango as Hugo Lombardi; Eco Moda's fashion designer. Openly gay and arrogant, who despises ugliness. He dislikes almost everyone at Eco Moda and especially hates Eco Moda's secretaries, whom he nicknames 'The Ugly Cartel', with the exception of Inesita who is perhaps the only person he actually cares for. Interesting, Arango was in real life married to Ana María Orozco. Ricardo Vélez as Mario Calderón; Armando's best friend and Eco Moda's commercial vice president. A staunch playboy, inveterate enemy of commitments and fatherhood, he is strangely enough a rather neutral figure. Mario Duarte as Nicolás Mora Cifuentes; Betty's best friend and economist. Like Betty, he is unattractive and highly intelligent. He is in love with Patricia and boasts of his position as president of Terramoda. Patricia softens to him but only because of his newfound wealth. Kepa Amuchastegui as Roberto Mendoza; Armando's father, founder of the company. Kind hearted and intelligent. Talú Quintero as Margarita Sáenz de Mendoza; Armando's mother. Adriana Franco as Julia Solano Galindo de Pinzón; Betty's mother. Loves her daughter dearly. Jorge Herrera as Hermes Pinzón Galarza; Betty's father and accountant. Pilar Uribe as María Beatriz Valencia; Marcela's and