Moment of the Year award for vomiting on Chris Jericho at SmackDowns 10th Anniversary show on October 2. Heel turn and feud with Jerry Lawler (2010–2012) Cole was the lead commentator for WWE NXT for its first three seasons, and during the first season in 2010, Cole began showing signs of arrogance and cockiness towards face wrestlers and WWE fans alike, turning heel for the first time in his WWE career. He also began to belittle Daniel Bryan and took a liking to The Miz, leading to confrontations with Bryan throughout the season. Meanwhile, on the Raw brand, Cole was made the official spokesman for the Anonymous Raw General Manager beginning on June 21, 2010. Cole returned to SmackDown to join Matt Striker and Todd Grisham on commentary beginning on October 1, and branded himself the "Voice of the WWE", stating that he should be on all WWE shows going forward. On the November 29, 2010 episode of Raw, Cole interfered in a Tables, Ladders, and Chairs match for the WWE Championship between Jerry Lawler and The Miz, costing Lawler the match and helping Miz retain his title. This began a feud with Lawler that built towards a match at WrestleMania XXVII. During this time, Cole revealed Jack Swagger as his trainer and antagonized Lawler with antics such as making light of his mother's death and inviting his son Brian Lawler to air family secrets. At WrestleMania, special referee Stone Cold Steve Austin announced Lawler won the match but the Anonymous Raw General Manager reversed the decision and declared Cole the winner by disqualification, due to Austin being involved in the match. A month later at Extreme Rules, Cole teamed with Swagger to defeat Jim Ross and Lawler in a Country Whipping match. Lawler and Cole had a final "Kiss My Foot" match at Over the Limit on May 22, which Cole lost; after the match, Bret Hart returned and put Cole in his signature submission move, the Sharpshooter, to help Lawler make Cole kiss his foot. Cole apologized to Lawler the following night on Raw, ending their feud. Cole continued to wrestle sporadically after this and still favored most heels while questioning the actions of the faces to regain control in matches. On the July 25 episode of Raw, Triple H placed Cole in a match against Zack Ryder, which Cole lost quickly. Cole and Alberto Del Rio lost