Pierre Juneau, , (October 17, 1922 – February 21, 2012) was a Canadian film and broadcast executive, a one-time member of the Canadian Cabinet, the first chairman of the Canadian Radio-television and Telecommunications Commission (CRTC) and subsequently president of the Canadian Broadcasting Corporation. He is credited with the creation, promotion, and championing of Canadian content requirements for radio and television. Juneau is the namesake of the Juno Awards. Early life He was born in Verdun, now part of Montreal, to a working-class family. After graduating from the Université de Montréal, he studied at the University of Paris where he met Pierre Trudeau, with whom he co-founded the dissident political magazine Cité Libre upon returning to Montreal. He was the Jeunesse Étudiante Chrétienne (JEC) Canadian representative at the International Young Catholic Students (IYCS) Centre for International Documentation and Information (CIDI) in 1947–49. He is considered as one of the key men behind the creation of IYCS which today is present in over 80 countries with millions of members. National Film Board of Canada Juneau joined the National Film Board of Canada in 1949. Hired as the NFB's French Advisor by commissioner Albert Trueman to see how the NFB could better meet the needs of francophone filmmakers and contemporary Quebec society, Juneau was one of the original proponents for the creation of a French-language production branch at the NFB. In the 1950s, he was the NFB's assistant regional supervisor in Quebec, and then became the chief of international distribution, the assistant head of the European office, and the NFB's secretary. In 1964, he became the board's Director of French-language production. Film festival founder In 1959, Juneau was a co-founder of the Montreal International Film Festival, and served as its president until 1968. CRTC In 1966, Juneau was appointed vice-chairman of the Bureau of Broadcast Governors and the last Chairman in March 1968. When the BBG became the Canadian Radio and Television Commission (CRTC) in 1968, Juneau became the body's first chairman. In the early 1970s, he was the architect of the CRTC's Canadian content regulations that require a certain percentage of radio and television time to be devoted to programming (or music in the case of radio) produced in Canada. Canadian content, by requiring radio stations to give air play to Canadian artists, is credited with creating a domestic market for Canadian music and the subsequent boom in music production. The music