is transforming former industrial land for use as hotels, shopping areas and housing after an initial landscape grading and character assessment project was concluded in late 2005 by Land Use Consultants on behalf of St Helens Council. Urban regeneration projects Since the millennium St Helens has become a focus for a whole borough scheme of Urban Regeneration initiatives in coordination with local Housing Authorities, Business and Art Projects in addition to European, Regional and Central Government funding such as the Neighbourhood Renewal Fund, the North West Regional Development Agency and The Mersey Partnership as part of the European Regional Development Fund The whole project is coordinated by St Helens Council under their umbrella corporate branding "St Helens; The Heart of the North West" with an emphasis on promoting the location of the town as a vital hub of the region, to encourage investment and the development of business links. In 2007, the Brand New St Helens project was launched and published their Development Review Document. The report set out the achievements in the years since the millennium and set out the future development projects for the town including the wholly rebuilt College Campus, and Cowley Language College (formerly Cowley High). The document also lays out retail, leisure and tourism developments for the Town. In 2009, a Multi Area Agreement (MAA) was made with the Metropolitan Borough of St Helens agreeing to form part of the Liverpool City Region, a cross boundary cooperation of 5 adjoining authorities in Merseyside and the Halton Borough on strategic policy areas such as economic growth, transport, tourism, culture, housing, and physical infrastructure. Local Projects such as "Re:new St Helens" operated in conjunction with Helena Housing was originally set up in 2006 in an effort to initially "make the Parr area of St Helens a better place to live, work and be part of". The scheme's success led to it being expanded to other identified areas in need of redevelopment including Four Acre (in Clock Face), Thatto Heath and the North of the Town Centre. The Re:new projects coordinate a Partnership Board to meet the needs of local residents in conjunction with local service providers such as the Council, Local Education Authority, Local Healthcare, Housing Associations and the Police to help improve services, identify local priorities and make changes with an aim to tackle "the quality of life issues which matter most to local people". The