center of the nation's advertising industry after New York City. Albert Lasker, known as the "father of modern advertising," made Chicago his base from 1898 to 1942. As head of the Lord and Thomas agency, Lasker devised a copywriting technique that appealed directly to the psychology of the consumer. Women, who seldom smoked cigarettes, were told that if they smoked Lucky Strikes, they could stay slender. Lasker's use of radio, particularly with his campaigns for Palmolive soap, Pepsodent toothpaste, Kotex products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture. Gambling In Chicago, like other rapidly growing industrial centers with large immigrant working-class neighborhoods, gambling was a major issue. The city's elite upper-class had private clubs and closely-supervised horse racing tracks. The middle-class reformers like Jane Addams focused on the workers, who discovered freedom and independence in gambling that were a world apart from their closely-supervised factory jobs and gambled to validate risk-taking aspect of masculinity, betting heavily on dice, card games, policy, and cock fights. By the 1850s, hundreds of saloons had offered gambling opportunities, including off-track betting on the horses. The historian Mark Holler argues that organized crime provided upward mobility to ambitious ethnics. The high-income, high-visibility vice lords, and racketeers built their careers and profits in ghetto neighborhoods and often branched into local politics to protect their domains. For example, in 1868 to 1888, Michael C. McDonald, "The Gambler King of Clark Street," kept numerous Democratic machine politicians in his city on expense account to protect his gambling empire and to keep the goo-goo reformers at bay. In large cities, illegal businesses like gambling and prostitution were typically contained in the geographically-segregated red light districts. The businessowners made regularly-scheduled payments to police and politicians, which they treated as licensing expenses. The informal rates became standardized. For example, in Chicago, they ranged from $20 a month for a cheap brothel to $1000 a month for luxurious operations in Chicago. Reform elements never accepted the segregated vice districts and wanted them all destroyed, but in large cities, the political machine was powerful enough to keep the reformers at bay. Finally, around 1900 to 1910, the reformers grew politically strong enough to shut down the system of vice segregation, and the survivors went underground. 20th century Chicago's manufacturing and retail sectors, fostered by the expansion of railroads throughout the upper Midwest and East,