War League and the Emergency War League. During the war years the club went through the 1940–41 season unbeaten although they lost the Championship final. They lost the 1944 Challenge Cup Final over two games to Bradford Northern 8–3 but made up for it beating Dewsbury in the Championship Final. 1945–1980: Post war era Jim Sullivan's last game, as a player, for Wigan was at Mount Pleasant, Batley, on 23 February 1946. He remained at Central Park for another six seasons as coach. In 1948 Wigan took part in the first televised rugby league match when their 8–3 Challenge Cup Final victory over Bradford Northern was broadcast to the Midlands. In another first this was the first rugby league match to be attended by the reigning monarch, King George VI, who presented the trophy. On Saturday 27 October 1951, 33,230 spectators saw Wigan beat Leigh 14–6 in the final of the Lancashire Cup at Station Road, Swinton. In 1952 Wigan won their sixth consecutive Lancashire Cup. Wigan were also featured in the first league match to be broadcast, a clash with Wakefield Trinity at Central Park on 12 January 1952. In 1953 Wigan signed Billy Boston for £150. 8,000 fans saw Billy Boston début for Wigan in the 'A' team. He later became one of the most successful and famous Wigan players of all time. Eric Ashton signed for Wigan for £150 in 1955. Wigan went to Wembley six times in the Boston / Ashton era and won three times. The visit of St. Helens on 27 March 1959 produced Central Park's all-time record attendance of 47,747 which is still a record for any rugby league game in Lancashire. Wigan went on to win the game 19–14 after holding off a Saints comeback. Mick Sullivan moved to Wigan for a then record £9,500 fee in 1957. Joe Egan returned to coach Wigan and during his time they won the Championship play-off final in 1960 defeating Wakefield Trinity 21–5, the Challenge Cup in 1958, 1959, 13–9 against Workington Town and 30–13 against Hull F.C. respectively before losing in 12–6 to St. Helens in 1961 which was to be his last game in charge. Wigan continued to have regular success in both league and cup competitions until 1974 when Wigan went eight seasons without winning any leagues or cups. Eric Ashton coached Wigan from 1963 to 1973. In 1966, Wigan locked television