1985. However, as Saints became a more national institution, they decided that a more recognisable badge needed to be adopted. The 1985 season therefore saw the famous stickman of St Helens first used. This was used as the main jersey emblem until 1991, when the St Helens sports club emblem, not dissimilar to the coat of arms used previously, was seen. This was used until 1996, when, with the implement of Super League into the British rugby league calendar, Saints chose to display a badge that featured an overlapping "S" and "H" in red, with the club's name around the border. This was used until 2010, when the club decided to unofficially rebrand to "Saints RL", to coincide with them leaving Knowsley Road, and going "on the road" to Widnes for a season. The new crest was in the shape of a shield, and featured the over lapping "S" and "H" that the previous logo featured, but also displayed a red vee within the design, and "Saints RL" in upper case lettering at the top of the shield. This new crest drew criticism from large sections of the St Helens faithful, who were afraid of the club losing its connection to the town to attract a wider fan base. Kit manufacturers and sponsors Since 2015 St Helens' kit has been supplied by O'Neills. Previous suppliers include Umbro (1986–94), Stag (1995–96), Mizuno Corporation (1997–99), Y2K (2000), Exito (2001–02), Puma (2003–10), and ISC (2011–14). Their current main shirt sponsor is Home Bargains. Previous main sponsors have included St Helens Glass (1986–87, 2000–01), McEwan's Lager (1987–98), John Smith's (1999), Caledonia (2002), Comodo (2003), All Sports (2004–05), Earth money (2006–07), Pilkington Activ (2008–09), Frontline (2010), Medicash (2011), Typhoo (2012 - 2016), RCMA Group (2017), and Cash Converters (2018 - 2021). St. Helens were also sponsored by Gillette for a one-off appearance at the 2004 Dubai Rugby 7s invitational. See Below: Mascots During the Super League era, the participating teams have adopted mascots and nicknames usually in alliteration with the name of their home town. Initially, the St Helens mascots were Bernard and Bernadette, St Bernard dogs; depicting something of a married couple with their on-field humorous antics. However, in 2009, the mascots changed to Boots and Bernard; happy and angry masculine characters. Bernard doesn't appear as often as Boots, with Boots being a more child-friendly image for the club, while Bernard retains the 'seriousness'