as Sugar Bear. The jingle was also expanded to conclude with "it's got the crunch with punch", although this was dropped in later years. In later lines of commercials (the first listed produced exclusively for Canada), Sugar Bear would do battle with Stan, a security guard at the Sugar Crisp factory (from whom Sugar Bear would try to steal mass amounts of Sugar Crisp straight from the factory, often swimming in the honey used to sweeten it with the phrase "how sweet it is!"), or (one of the earliest and longest running of his co-stars) Granny, an elderly witch-like figure with a magic wand (voiced by June Foray in a nod to Foray's numerous other witch and granny-like character voices) who, despite liberal use of magic, could never keep Sugar Bear from helping himself to her Golden Crisp. Sugar Bear's voice, provided by Gerry Matthews for forty years, was in the style of a suave crooner like Bing Crosby or Dean Martin. The focus of advertising shifted from targeting children to including parents, by downplaying the sweet taste (and associated sugar content). Concerns over sugar content In 1975, Super Orange Crisp was found to contain almost 71 percent sugar by dentist Ira Shannon. Shannon, who became tired of seeing so many cavities in his patients' mouths, bought hundreds of boxes of sugary breakfast cereal and analyzed the contents of each in a lab. In a 2008 comparison of the nutritional value of 27 cereals, U.S. magazine Consumer Reports found that Post's Golden Crisp and the similar Kellogg's Honey Smacks were the two brands with the highest sugar content—more than 50 percent (by weight)—commenting that one serving of this or other high-sugar cereals contained at least as much sugar "as there is in a glazed doughnut from Dunkin' Donuts". Consumer Reports recommended that parents choose cereal brands with better nutritional ratings for their children. See also Honey Smacks Honey Monster Puffs References External links Post cereals Products introduced in 1949