is still (as of 2022) referred to as the "Stretford Arndale" on local bus timetables and recorded announcements. Stretford Mall was built on the site of the original shopping centre in the former King Street. The Trafford Centre, a large shopping and leisure complex opened in September 1998, lies to the northwest of Stretford about away. According to the 2011 UK census, the industry of employment of residents in Stretford was 17% retail and wholesale, 11% health and social work, 11% education, 7% manufacturing, 6% transport and storage, 6% public administration and defence, 6% professional, scientific and technical activities, 5% hotels and restaurants, 5% construction, 5% finance, 1% energy and water supply, 0.06% agriculture and 5% other. This is roughly in line with national figures, except for the town's relatively low percentage of agricultural workers. The 2011 census recorded the economic activity of residents aged 16–74 as 39.3% in full-time employment, 13.6% in part-time employment, 7.5% self-employed, 5.7% unemployed, 5.9% students, 9.5% retired, 5.6% looking after home or family, and 6.1% permanently sick or disabled. The 5.7% unemployment rate in Stretford was high compared with the national rate of 3.2%. According to the Office for National Statistics estimates, between April 2001 and March 2002 the average gross income of households in Stretford was £415 per week (£21,664 per year). Landmarks Longford Cinema Longford Cinema, opposite Stretford Mall, on the eastern side of the A56 Chester Road, is perhaps the most visually striking building in the town. Designed by the architect Henry Elder, it was the height of Art Deco fashion when it was opened by the Mayor of Stretford in 1936. Its unusual "cash register" frontage was intended to symbolise the business aspect of show business. The building incorporated many modern features, such as sound-proofing and under-seat heating, and it was also the first cinema in Britain to make use of concealed neon lighting. It had a seating capacity of 1,400 in the stalls and 600 in the circle, with a further 146 seats in the café area. When built, the cinema had a short pedestrian approach to the facade, which was removed when the A56 was widened. During the Second World War the building was used for concerts, including one given by a young Julie Andrews. It also played host to the Hallé Orchestra after the orchestra's own home, the Free Trade Hall, was bombed and severely damaged during