commercial establishments opened around 1905. By the late 1920s, lower Newbury Street had begun to establish itself as a destination for well-heeled society. With the establishment of Boston's Junior League in 1907, formal dances became very fashionable, and elegant apparel shops prospered. By 1911, 24 Newbury St. featured a salon for lessons in "social and aesthetic dance." As more retailers moved in, many lower floor shops began to feature wide glass windows to exhibit luxury goods. In the late 1950s fashionable boutiques included Darée, Charles Sumner, Miss Harvey (at #32), furriers and Joseph Antell. One of Newbury's oldest and most established retailers is the Brooks Brothers department store which occupies its original quarters at the corner of Berkeley St. Transformation into a shopping district The transformation that turned Newbury Street into a trendy shopping district probably began in the 1970s with the opening of the original Newbury Comics. From 1970 until the late 1990s, lower Newbury Street was lined with posh up-and-coming art galleries. Newbury Street mavens and hipsters spent Saturday afternoons gallery hopping and enjoying the ubiquitous "wine and cheese" art openings. The renowned music instrument retailer "E.U. Wurlitzer Music and Sound" was a part of the greater Boston music scene since 1890, and the store had been located at 360 Newbury Street (on the corner of Massachusetts Avenue) after moving from its LaGrange Street address in the mid-1960s. The building was a plain yellow-brick building by the time the company went out of business in the mid-1980s. In 1989, it was renovated under the direction of architect Frank Gehry and won the Parker Award as the most beautiful new building in Boston. According to architecture columnist Robert Campbell, Gehry "took a blandly forgettable building and transformed it into a monument... It's the first significant example in Boston of a movement known as deconstruction. Deconstructionist buildings are designed to look as if their parts are either colliding or exploding, usually at crazy angles." Recent history Since the turn of the 21st Century, Newbury Street has maintained its transformative shopping experience alongside an evolving retail industry. Made-to-measure suits, eco-friendly products, guide shops and concept stores are offerings now commonly found in the area. The street has retained both its sophisticated architectural style and its eclectic mix of retailers, from luxury brands and high-end boutiques to innovative up-and-coming companies, cafés and restaurants. Stores such as Tiffany & Co, Cartier, Valentino, rag