the world of video games in Command & Conquer 3: Tiberium Wars. In the game, he plays the role of a Brotherhood of Nod intelligence officer named Ajay whose primary role is to assist players by supplying information that is crucial to upcoming battles. In May 2007, 20th Century Fox approached Holloway for the second time and offered him the role of Gambit in X-Men 4. In 2005, People magazine named Holloway one of the "50 Most Beautiful People in the World". In January 2006, In Touch Weekly named Holloway the "hottest hunk" on television. In the same month, Holloway was voted the seventeenth-sexiest guy worldwide by British readers of OK! magazine. In the same year, he was voted the second-sexiest star in Hollywood by Us Weekly. In March 2007, Holloway was selected as the new face for Davidoff's fragrance Cool Water worldwide. In Spring 2008, Holloway was selected as the first male spokesperson for Magnum ice cream of Turkey. Previous Magnum spokespersons include Eva Longoria and Elizabeth Hurley. In the same year he made the top ten list of TV Guides Sexiest Stars. Holloway appeared in the 2009 film Stay Cool, a comedy written by the Polish brothers. Artist Salvador Larroca is believed by Comic Book Resources columnist Timothy Callahan to have used Holloway as the model for his rendition of Tony Stark during his run on Iron Man, which began in 2008. In June 2010, Holloway won a Saturn Award for "Best Actor on Television" for his role on Lost. In September 2010, Holloway was added to the cast of Mission: Impossible – Ghost Protocol, which was released in December 2011. In 2014, Holloway starred in the lead role in the CBS television show Intelligence as a cybercrime agent who can "access the entire electromagnetic spectrum" with his mind. In 2016, Holloway began starring in Colony as Will Bowman, a former FBI agent who, in a bid to protect his family, is forced to collaborate with the occupational government to bring down the growing resistance movement inside the L.A. colony in the near future. Colony marked a Lost reunion for Holloway and executive producer Carlton Cuse. Personal life At the end of shooting the Lost pilot in Oahu, Hawaii, Holloway proposed to his long-time girlfriend, Yessica Kumala. The couple married on October 1, 2004. They now have two children, Java and Hunter Holloway. Filmography Film Television Music videos