in San Francisco, California and KNBC in Los Angeles became the first stations to ban the character. Groups also lobbied the Federal Communications Commission for free air time to respond to the Frito Bandito under the fairness doctrine. Frito-Lay introduced a new cartoon mascot in 1969: W.C. Fritos (based on comedian W.C. Fields). By July 1970, the company had stopped airing Bandito commercials in the states of California, Oregon and Washington, replacing them with ads featuring a group of cartoon Euro-American cowboy outlaws known as Muncha Buncha. Frito-Lay ended the Frito Bandito campaign in 1971. Jingle The Frito Bandito campaign included a song sung to the tune of the traditional Mexican song "Cielito Lindo" in sing-along-style: See also Aunt Jemima Taco Bell chihuahua South of the Border (attraction) References External links Frito Bandito at Don Markstein's Toonopedia. Cartoon mascots Stereotypes of Hispanic and Latino people Mascots introduced in 1967 Food advertising characters Animation controversies in television Race-related controversies in animation Race-related controversies in advertising and marketing Male characters in advertising Frito-Lay