50% stake in the service. In October 1999, as part of the break-up of Western International Communications (which had bought Allarcom), its stake in Family Channel was sold to Corus Entertainment. In March 2001, in response to concerns from the CRTC over its near-monopoly on the ownership of children's specialty channels in Canada (citing YTV, Treehouse, and Teletoon), Corus sold its stake in Family Channel to Astral Media for $126.9 million, giving them full ownership and making it a sister channel to The Movie Network, which is now called Crave. On July 1, 2007, Family became the last English language children's network in Canada to switch to a 24-hour broadcast schedule. On January 11, 2011, Family launched a high-definition feed, and concurrently introduced an updated logo and on-air presentation. Sale to DHX Media On March 4, 2013, following the Competition Bureau's approval of Bell Media's acquisition of Astral Media, Bell announced that it would divest Family and its sister networks, as well as Astral's seven radio stations and French language music channels MusiquePlus and MusiMax, in an attempt to relieve concerns surrounding Bell's total market share in English language television following the merger. Bell's original proposal, under which it would have maintained ownership of the channels, was rejected by the Bureau in 2012 as it would have given Bell a 42% share of the English television market. Bell filed a new application for the proposed takeover with the Canadian Radio-television and Telecommunications Commission on March 6, 2013; the CRTC approved the merger on June 27, 2013, with Family Channel and the other Astral channels that were put up for sale concurrently being placed in a blind trust held by businessman and former Montreal Canadiens president Pierre Boivin, pending their sale to a third-party. On November 28, 2013, DHX Media announced that it would acquire Family and its sister networks for $170 million. While the Halifax-based company already distributes and produces a large library of children's television series (particularly through its 2012 purchase of the Cookie Jar Entertainment, which gave it ownership of the program libraries of Cinar and DIC Entertainment), the purchase marks DHX's first foray into broadcasting. DHX has indicated that it would leverage its resources and library to add more original, Canadian-produced programming to Family under its ownership. The acquisition of Family Channel and its sister networks by DHX was approved by the CRTC on July 24, 2014.