existence (1935-1940), the company had no official logo and allowed its franchisees to paint their trucks however they saw fit. Due to copycat imitators, Roto-Rooter unveiled the first official Roto-Rooter logo in November 1940. The logo featured the patented Roto-Rooter electric sewer cleaning machine inside of an outline of the United States proclaiming, "A Specialized Service From Coast-to-Coast." The new emblem was used on service vehicles, on guarantees, and in all advertising to help homeowners select the original Roto-Rooter. 1953-1979 In 1953, Roto-Rooter updated the logo to a much simpler design which incorporated a new black and white font with “SEWER-DRAIN SERVICE” inside a drainpipe. This logo was used from 1953 through the 1970s. The only update made to this design was switching out the black outline to a blue outline. 1980-1995 By 1980, Roto-Rooter was in need of an updated logo for its service vans and equipment. The new logo for the 1980s was a refreshed version of the previous logo. The new logo was all blue and eliminated the rightward slant of the previous logo, standing up straight the letters of the Roto-Rooter name. The drainpipe portion was also updated to include more waves. 1996 - Present In 1996, the Roto-Rooter Visual Identity Program introduced a new logo to replace all previous logos. Variations of this design are still used to this day by Roto-Rooter locations in the United States, Canada, and around the world. The only variation since its introduction was the addition of a single-line logo to complement the over-and-under version. Since the single-line logo uses the same font, it is considered an extension of the other logo. Advertising Razor-Kleen! In the 1930s and 1940s, Roto-Rooter service vehicles bore the slogan "Roto-Rooter's patented cutting blades slice through roots and cut them away ... Razor-Kleen!" And away go troubles down the drain The Roto-Rooter advertising jingle used today on TV and radio was created in 1954 and has been one of the longest-running and best-remembered musical jingles in history: "Call Roto-Rooter, that's the name, and away go troubles down the drain." The memorable bass voice in the commercial was that of Tom Fouts, more widely known as Captain Stubby of Captain Stubby and the Buccaneers. Many memorable Roto-Rooter TV commercials were introduced over the years that featured the iconic Roto-Rooter advertising jingle, helping to make it a familiar piece of Americana. We do both! In December 2017,