association between Scotland and the deep-fried Mars bar. It undertook a telephone questionnaire survey of 627 fish and chip shops in Scotland, 62% of which responded, and found: 66 shops (22% of those responding) sold them; three-quarters of those had only been selling them for the past 3 years. An additional 17% had sold them in the past. Average sales were 23 bars per week, although 10 shops reported selling 50—200 per week. The mean price was £0.60 (range £0.30 to £1.50). 76% were sold to children. 15 shops reported health concerns with the food. Many of the shops which did not sell the product refused to do so as it turns the frying oil black. In 2012, the originating Carron Fish Bar estimated sales of 100150 deep-fried Mars bars per week, but that 70% were sold to visitors who have heard of its reputation. Culinary influence In 2000, Scottish chef Ross Kendall included the bars on the menu of Le Chipper restaurant in Paris. The deep-fried Mars bar has also given rise to the frying of other confections, for example, Reiver's Fish Bar in Duns annually advertises an Easter special of deep-fried Creme Egg. Deep-fried Snickers have also been reported; it is popular at state fairs and similar events. In her 1999 book and television series Nigella Bites, Nigella Lawson includes a recipe for a deep-fried Bounty bar. Deep-fried Moro bars are also sold in New Zealand, where the brand is popular. Symbol of an unhealthy diet Since the Daily Record described it as "Scotland's craziest takeaway", the deep-fried Mars bar has become a symbol for ill health, obesity and high-fat diets. The original article was quickly followed up by other UK publications, with the food portrayed to speak eloquently about Scotland's and the wider UK's poor diet, and resultant levels of obesity. In 2012, the Haven sought an application for protected geographical indication under the EU's Protected Food Name Scheme. But Mars wrote to the fish bar asking it to make plain that deep-frying of the bars was "not authorised or endorsed" by Mars, and an agreed disclaimer statement was put up in both the shop and in its menu. In a 2012 interview, Glasgow restaurateur John Quigley felt that Scotland had been trying to "shake off" its unhealthy image for 20 years, since the media coverage of the deep-fried Mars bar. See also Deep-fried Twinkie Deep-fried pizza