world to introduce IPTV and IP VoD over ADSL as a commercial service. The service became the reference for various changes to UK Government regulations and policy on IPTV. In 2006, the KIT service was discontinued, subscribers having declined from a peak of 10,000 to 4,000. In 1999, NBTel (now known as Bell Aliant) was the first to commercially deploy Internet protocol television over DSL in Canada using the Alcatel 7350 DSLAM and middleware created by iMagic TV (owned by NBTel's parent company Bruncor). The service was marketed under the brand VibeVision in New Brunswick, and later expanded into Nova Scotia in early 2000 after the formation of Aliant. iMagic TV was later sold to Alcatel. In 2002, Sasktel was the second in Canada to commercially deploy IPTV over DSL, using the Lucent Stinger DSL platform. In 2005, SureWest Communications was the first North American company to offer high-definition television (HDTV) channels over an IPTV service. In 2005, Bredbandsbolaget launched its IPTV service as the first service provider in Sweden. As of January 2009, they are not the biggest provider any longer; TeliaSonera, who launched their service later, now has more customers. By 2010, iiNet and Telstra launched IPTV services in conjunction to internet plans. In 2008, Pakistan Telecommunication Company Limited (PTCL) launched IPTV under the brand name of PTCL Smart TV in Pakistan. This service is available in 150 major cities of the country offering 140 live channels. In 2010, CenturyLink – after acquiring Embarq (2009) and Qwest (2010) – entered five U.S. markets with an IPTV service called Prism. This was after successful test marketing in Florida. Later in 2010, Bell Canada (a major division, if not the largest division of BCE) announced it would begin offering residential and business/commercial customers in Montreal, Quebec and Toronto, Ontario IPTV over a number of different modalities, including fiber-to-the-home, fiber-to-the-node and DSL. This flavor of IPTV would be packaged with other services and branded as "Bell Fibe," providing Canadian customers with everything from local analog trunk connectivity (POTS), to DSL and fiber Internet to TV service via IPTV. Bell further announced in the September 13th (2010) press release it would begin deploying fiber optic ethernet to homes in Montreal and Toronto. Bell has since continued to install fiber optic ethernet to homes (fiber-to-the-home) across Ontario and Quebec, Bell Canada's two largest customer territories (otherwise known as the 401 corridor). Bell was