Honey Smacks (formerly known as Sugar Smacks, known simply as Smacks in some international markets) is a sweetened puffed wheat breakfast cereal made by Kellogg's, noted for its high sugar content. It was introduced in the early 1950s. Naming Introduced in 1953, the cereal has undergone several name changes. It started out as "Sugar Smacks". In the 1980s, it was renamed "Honey Smacks", in order to comply with cereals becoming healthier, even though the sugar content stayed the same. In the early 1990s, the word "Honey" was dropped from the name and the product was then simply called "Smacks". That name is still used in Germany, Spain, Belgium, the Netherlands, and France. However, in the US the name reverted to "Honey Smacks" in 2004. In the UK in 1957, a similar product called Sugar Puffs debuted. In Norway and Finland, it is known as "Honni Korn Smacks". In Australia, the cereal had been known as Honey Smacks since the 1970s. However, Kellogg's Australia no longer markets the brand. Sugar content Presweetened breakfast cereals first appeared in 1939. At the time of its introduction in the early 1950s, Sugar Smacks had the highest sugar content in the US cereal market (55% per weight), surpassing Sugar Crisp (later renamed "Golden Crisp") by competitor Post Cereal which had debuted with what The Oxford Companion to Sugar and Sweets would later call "an astonishing sugar content of 51 percent". (The cereals are both sweetened puffed wheat.) In a 2008 comparison of the nutritional value of 27 cereals, US magazine Consumer Reports found that both Honey Smacks and the similar Golden Crisp were still the two brands with the highest sugar content, more than 50 percent (by weight), commenting "There is at least as much sugar in a serving of Kellogg's Honey Smacks [...] as there is in a glazed doughnut from Dunkin' Donuts". Consumer Reports recommended parents choose cereal brands with better nutrition ratings for their children. The product title Honey Smacks is inconsistent, with honey being a minor ingredient in the recipe. The ingredient label implies that sugar and dextrose are at least two-thirds of the sugar ingredients by weight. Conversely, the proportion of honey in the recipe could range from trace amounts to one-third. 2018 recall Kellogg's announced a voluntary recall of certain Honey Smacks packages on June 14, 2018, due to the possible presence of salmonella. Although the recall included only