Sing When You're Winning is the third studio album by English singer-songwriter Robbie Williams. It was released on 28 August 2000 in the United Kingdom by Chrysalis Records and in the United States by Capitol Records. Following the critical and commercial success of I've Been Expecting You (1998), the North American release of The Ego Has Landed (1999) and the subsequent promotional tours for both albums, Williams reteamed with producers Guy Chambers and Steve Power to create new material for his next record. Whereas I've Been Expecting You used the Britpop genre for its overall sound, Sing When You're Winning incorporates a more post-millennial dance-pop approach while utilizing classic British rock elements. The album garnered positive reviews from critics. Sing When You're Winning debuted at number one in the UK, Germany, Ireland and New Zealand, as well as the top 10 in countries like Australia, Finland, Sweden and Switzerland. It spawned six singles: "Rock DJ", "Kids" (with Kylie Minogue), "Supreme", "Let Love Be Your Energy", "Eternity / The Road to Mandalay" and "Better Man". Background and content Following the 1998 release of his album I've Been Expecting You, and in the middle of promotion and touring in 1999, Williams found time to start the work on what would be his third studio album. The sound of the album was described as seeing Williams move "farther away from the increasingly dated visions of Oasis-style Britpop to embrace post-millennial dance-pop, complete with the bruising beats and extroverted productions to match." The album features a variety of styles, "conjuring a panoply of classic British rock touchstones like psychedelia, slick country rock, Ian Dury, the Who, Elton John, and Madchester." The album's title is a reference to a popular football chant of the same name that goes to the tune of "Guantanamera", Williams being a fan of Port Vale. The cover art features multiple images of Williams celebrating winning a trophy at Chelsea's stadium Stamford Bridge. Initial releases do not feature Williams' name or the album title on the front cover, no track listing featured on the back cover; these were all changed for future releases. The images were taken by photographer Paul M. Smith and, along with Williams' complete football strip, were later sold at auction to raise money for his charity Give It Sum. Williams toured the United Kingdom with Kylie Minogue in October and November 2000 to promote the album, selling