The Division of Brand is an Australian electoral division in Perth, Western Australia. Brand was first created in 1984 and is named after Sir David Brand, Premier of Western Australia 1959-71. Brand governed Western Australia at a time when the state was developing its new mining and industrial base. According to the 2006 census, Brand is the electorate with the lowest proportion (12.6%) of residents with a university qualification. The current MP is Madeleine King, a member of the Australian Labor Party. She was first elected in 2016. Brand has remained a Labor stronghold since its inception, having never supported the Coalition. Geography Since 1984, federal electoral division boundaries in Australia have been determined at redistributions by a redistribution committee appointed by the Australian Electoral Commission. Redistributions occur for the boundaries of divisions in a particular state, and they occur every seven years, or sooner if a state's representation entitlement changes or when divisions of a state are malapportioned. History The seat was created for the 1984 federal election from parts of the Divisions of Fremantle and Canning to cater for substantial population growth in the Rockingham–Mandurah coastal area south of the state capital Perth. Initially it included country areas to the south and southeast, such as agricultural regions in the Shires of Murray, Waroona and Harvey and the mining town of Collie, and was significantly more marginal for Labor—made abundantly clear by Labor's near-defeat in the seat at the 1996 federal election. The redistribution for the 1998 election saw the electorate become an entirely urban seat, retreating north of the Peel Estuary to roughly its present boundaries, and the seat has been safe Labor ever since. Brand has had four members —two of whom had previously been sitting members for other seats. Wendy Fatin had been the member for Canning for a single term prior to the creation of Brand, and went on to win in four successive elections, becoming Minister for the Arts in the early 1990s. Upon her retirement from politics, Kim Beazley, who had been Minister for Defence in the Hawke Government until 1990 and had several portfolios before becoming Deputy Prime Minister to Paul Keating in 1995, was preselected for the seat following 16 years as member for the marginal seat of Swan which polling suggested the party was certain to lose. At the 1996 election, Beazley won by just 387 votes against Liberal candidate