the old culture and values as they ingratiate themselves with the rapid pace and sophistication of urban lifestyles. His defence and fondness of the old ways are manifested in his The Kampung Boy, Town Boy, Mat Som, and Kampung Boy: Yesterday and Today, which champion the old lifestyles as spiritually superior. Influence and legacy Recognised globally, and widely popular in his country, Lat has been styled "cultural hero", "his nation's conscience in cartoon form" and "Malaysian icon" among other effusive titles. The Malaysian Press Institute felt Lat had "become an institution in [his] own right", honouring him with their Special Jury Award in 2005. Cartoonists in the Southeast Asian region, such as Muliyadi, Chua, and Rejabhad, have given high praise to Lat, and his admirers further abroad include North American cartoonists Matt Groening and Eddie Campbell. Groening, creator of The Simpsons, gave a testimonial for the United States version of The Kampung Boy, praising Lat's signature work as "one of the all-time great cartoon books". Sergio Aragonés, the creator of Groo the Wanderer, is another of Lat's American fans. After visiting Malaysia in 1987, Aragonés used the experience to create a story for Groo in which the bumbling swordsman chances on the isle of Felicidad, whose inhabitants and natural habitat were modelled after those of the Southeast Asian country. Aragonés drew the noses of the islanders in Lat's distinctive style, and named one of the prominent native characters—an inquisitive boy—after the Malaysian cartoonist. Lent (2003) and Shimizu (1996) both suggest that the Malaysian comic industry began to boom after Lat joined the profession on a full-time basis in 1974. Lent further hazards that the cartoonist profession was made more respectable in Malaysia by the award to Lat in 1994 of a datuk title (equivalent to a knighthood). Bestowed on Lat by the Sultan of Perak, the title was Malaysia's highest recognition of the cartoonist's influence on his countrymen and his contributions to the country. Before Lat's emergence, Malaysian cartooning was largely unappreciated by the public, despite the popular works of Raja Hamzad and Rejabhad. Lat's successes showed Malaysians that they could thrive and succeed as cartoonists, and inspired them to look to the cartooning profession for potential careers. Several younger artists imitated his style in the hopes of capturing equivalent rewards. Zambriabu and Rasyid Asmawi copied the distinctive three loop noses and hairstyles of Lat's characters. Others, such as Reggie