Levine was in the Philippines to collaborate with the clothing company Bench; they launched the menswear collection. In January 2013, Levine announced he would be enter a partnership with Sears Holdings to launch a multi-department lifestyle brand of apparel and accessories collections. The company owns Kmart and ShopYourWay, a shopping social platform; it also includes rapper Nicki Minaj in the same contract. The menswear collection was launched on October 1 that year and conducts business via 500 Kmart stores across the US, as well as online. In an official statement, Levine said: "Partnering with ShopYourWay to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection". In an interview with People, he commented further, "it was cool that they really promoted creative control. I like to be involved with process rather than just phoning it in". Later, Levine became a celebrity spokesperson for Proactiv. In the commercial, Levine shares details about his acne experiences in high school, and promotes Proactiv Plus. Levine collaborated with ID Perfumes to create his debut eponymous scent. The line was launched at the Premiere Fragrance Installation in Los Angeles in February 2013. The fragrance range, consisting of scents for both for men and women, is sold through Macy's department stores in microphone-shaped bottles. Speaking at its launch, Levine said: "The task was to make something that I would wear. So that was a process and we finally came to a great conclusion and it smells great" The fragrance garnered media attention for contradicting his tweet the previous year, in which he said that he wanted to "put an official ban on celebrity fragrances. Punishable by death from this point forward". In January 2020, Levine announced that he is the new Ambassador of the brand Shure for the wireless earphones and headphones, the Aonic 215 and 50, is available on electronic stores on April 2, 2020. Artistry Levine's interest in music started at around ten years of age, when he first started playing the guitar. He found music as an outlet for his feelings, stating: "I picked up a guitar and that was it. I fell so madly in love with it, it's all I did". He performed his first professional gig at The Troubadour when he was twelve, but he was so nervous that he played with his