Dope". The Reader became so profitable in the late 1990s that it added a suburban edition, The Reader's Guide to Arts & Entertainment, but by 2006 it was operating at a loss. It faced severe competitive pressure starting near the turn of the century, as some of its key elements became widely available online. Numerous websites offered entertainment listings, schedules, and reviews. Classified ads, a major source of revenue in the 1990s, migrated to Craigslist and other online services that published ads for free and made them easily searchable. By 2000 much of the paper's content was available online, but the Reader still resisted publishing a Web version of the entire paper. It concentrated on database information like classifieds and listings, leaving the long cover stories and many other articles to be delivered in print only. In 2005, when many similar publications had long been offering all their content online, the Reader began offering its articles in PDF format, showing pages just as they appeared in print — an attempt to provide value to the display advertisers who accounted for much of the paper's revenue. By 2007 the PDFs were gone and all of the paper's content was available online, along with a variety of blogs and Web-only features. A 2008 article in the Columbia Journalism Review by Edward McClelland, a former Reader staff writer (then known as Ted Kleine), faulted the Reader for having been slow to embrace the Web and suggested that it had trouble appealing to a new generation of young readers. "Alternative weeklies are expected to be eternally youthful," McClelland wrote. "The Reader is finding that a tough act to pull off as it approaches forty." He also suggested the Reader had grown complacent "because it was still raking in ad profits through the early 2000s" and its troubles were aggravated by a 2004 makeover that included "features on fashion" and a "tattooed, twenty-seven-year-old stripper" writing a late-night party column. "The feeling was the Reader had to be reinvented ... and change its character." 2007–2017 After being owned by same four founders since 1971, ownership of the Reader changed several times between 2007 and 2018. The precipitous decline in profits from 2004 to 2006 prompted owner-founder Tom Rehwaldt to file a lawsuit against the company. This lawsuit led to the sale of the Reader and its sibling, Washington City Paper to Creative Loafing in July 2007,