In 2006, Morris was depicted as adopting a kitten, Li'l Mo, from a Los Angeles animal shelter, representing the first adoptee in a campaign known as Morris' Million Cat Rescue. British advertising When he first appeared in British television advertisements in the late 1970s, he was coincidentally voiced by Johnny Morris (then famous in the UK for his anthropomorphic character portrayals in the series Animal Magic), which led many British viewers, unaware of the character's origins, to wrongly suppose that the cat had been named after Morris himself. British ads for 9Lives later featured the voice of Richard Briers. See also List of individual cats References External links Hinsdale Humane Society - About Morris the Cat Animal actors Male characters in advertising Food advertising characters Cat mascots Hinsdale, Illinois Mascots introduced in 1968