Vampire Diaries. The series premiere attracted The CW's highest premiere ratings of any season premiere since the network began in 2006. The series has continued to be the highest-rated series on its channel with both his performance and the show receiving a positive response from critics. He began directing The Vampire Diaries in its third season and produced the series at the start of season 8. He has received several Teen Choice Award's and a People's Choice Award for his participation on the series. In October 2012, Somerhalder was cast in the film Time Framed, which had begun filming in Los Angeles. In April 2018, he was cast in the role of Dr. Luther Swann as a series regular in the Netflix science fiction horror series V Wars. The series premiered on Netflix on December 5, 2019 and was cancelled in March 2020. Foundations and causes Somerhalder was involved in the cleanup after the Deepwater Horizon oil drilling disaster on April 22, 2010. His efforts included cleaning of oiled wildlife and taping public service announcements to let the public know how they could help. Somerhalder also supports the St. Tammany Humane Society, an organization for animal shelter and welfare. On November 13, 2010, he hosted a Bash on the Bayou charity fundraiser for the Society. During the event, Somerhalder was presented with a donation of $11,100 by The Vampire Diaries fandom for his birthday project. Together with his The Vampire Diaries co-stars Candice Accola and Michael Trevino, Somerhalder supports the It Gets Better Project, which makes it a goal to prevent suicide among LGBT youth associated with The Trevor Project. For his second campaign, Somerhalder teamed up with The Vampire Diaries co-star Paul Wesley to release a limited edition shirt designed by a fan, with the words "Blood Brothers Since 1864." This campaign sold almost 10,000 shirts. On December 8, 2010, Somerhalder's 32nd birthday, he launched the "Ian Somerhalder Foundation" which he hopes will educate people on the importance of protecting the environment and animals: "Instead of gifts this year, my birthday wish is that we come together and raise funds to support projects that protect our habitat and nurture our furry friends. To spread awareness for his foundation, Somerhalder sponsors and often walks in Mardi Paws, a parade and organization held in his hometown of Covington. He opposes GMO foods and factory farming, and supports ecologist Allan Savory in