the company, and accounted for roughly 60% of total revenue in 2005. Television and radio Television On 15 November 2005, Martha Stewart named NBC's Sheraton Kalouria as President of Television for MSO, he was responsible for development and production of global programming for cable, broadcast, syndication and DVD as well as managing MSO's development in the area of digital content for video on demand, web and mobile platforms. Martha (syndicated, daily) Everyday Food (PBS, weekly) Martha Stewart Living From Martha's Kitchen Although MSO retained no technical ownership stake in NBC's program The Apprentice: Martha Stewart, the company, its magazines, and various business ventures were prominently featured in each episode. Mark Burnett, who produced the series, is also co-producer of the company's daily talk show, Martha. DVD MSO began marketing instructional DVDs in late 2005 through a partnership with Warner Bros., with the first five offerings oriented toward cooking and holiday and special event planning. Radio MSO operates a satellite radio channel, Martha Stewart Living Radio, on Channel 110 of SiriusXM Satellite Radio. Among programs on the channel there was a weekday-evening talk show co-hosted by Martha Stewart's daughter Alexis Stewart, Whatever with Alexis and Jennifer. Alexis left the radio show in June 2011 leaving Jennifer Koppelman-Hutt as the sole host. The show was cancelled in December 2011 and Koppelman-Hutt was terminated. Internet and direct commerce The company's Internet and Direct Commerce segment currently includes its website marthastewart.com and a direct to consumer flower business, marthastewartflowers.com. Through an agreement with Touchpoint, it designed a line of customizable greeting cards under the Marthascards banner, which were sourced and fulfilled by Touchpoint. This agreement was replaced by a new program with Kodak EasyShare Gallery in 2006. In November 2006, MSLO announced their launch of Martha's Circle which is a lifestyle oriented blog ad-network whose charter members include Apartment Therapy, Smitten Kitchen, and Charles & Hudson. Historically, the company also produced a print and online catalog, Martha by Mail, which was launched in 1997 and later rebranded as Martha Stewart: The Catalog for Living. Following Stewart's public fallout and the dot-com bubble burst in 2002, the company decided to discontinue both the online and print editions in 2003. The final print catalog was mailed in January 2004, and the online store closed in June of that year. Merchandising MSLO additionally offers various home goods through its mass-market Martha Stewart Everyday brand in Kmart stores