Bar area, a name originating from when New Chester Road used to be a toll road. The re-routing of the A41 road onto the New Ferry By-pass, the first part from Bolton Road to Thorburn Road built in 1960, and extended from Thorburn Road to the Tranmere roundabout in 1976, has resulted in a decline in through-traffic in the town centre. The nearest railway stations to New Ferry are Bebington and Port Sunlight, where trains operate to , and on the Wirral Line of the Merseyrail network. New Ferry is served by several bus services: Arriva, Stagecoach and Merseylink all operate through the town en route to destinations such as Chester and Liverpool. Governance New Ferry is within the parliamentary constituency of Wirral South. At local government level, the town is incorporated into the Bromborough Ward of the Metropolitan Borough of Wirral, in the metropolitan county of Merseyside. It is represented on Wirral Metropolitan Borough Council by three councillors. Community The community-led New Ferry Residents Association (NeFRA) has been actively seeking funding for a variety of projects since its inception in 1999. As well as successfully campaigning to get CCTV cameras around the shopping centre; the main car parks resurfaced; environmental improvements within Winstanley Road and Salisbury Drive; new pavings, railings and lighting in New Chester Road; and starting up the successful Wirral Farmers' Market in the Village Hall, the group has more recently carried out improvements to the Shorefields Nature Park where further improvements are also imminent. The group was also very active in discussions with waste operator Biffa and the Forestry Commission regarding turning the nearby former tip site at Bromborough Dock into a new park, the Port Sunlight River Park, which opened in 2014. Shopping New Ferry has a small shopping precinct often referred to as "The Ferry". The area used to have a few chain stores as well as many independent shops. Kwik Save had two small premises in the town before moving to one new purpose-built site in 1992, which was then taken over by the Somerfield supermarket chain in 1998. The Kwik Save name was retained until 2006 before rebranding as Somerfield. After the Co-operative Group acquired the Somerfield chain in 2009, the New Ferry store was rebranded again. This supermarket finally closed in May 2016. There is also an Iceland store that moved into one of the old Kwik Save sites in 1992.