for the Santa Fe Reporter and Salt Lake City Weekly, joined the newspaper as editor in chief in October. Content The Reader was designed to serve young readers, mostly singles in their 20s, who in the early 1970s lived in distinct neighborhoods along Chicago's lakefront, such as Hyde Park, Lincoln Park, and Lake View. Later this demographic group moved west, to neighborhoods like Wicker Park, Bucktown, and Logan Square, and the Reader moved with them. The paper's appeal was based on a variety of elements. Most obvious early on was a focus on pop culture for a generation who were not served by the entertainment coverage of daily newspapers. Like many alternative weeklies, the Reader relied heavily on coverage and extensive listings of arts and cultural events, especially live music, film, and theater. As the paper prospered and its budget expanded, investigative and political reporting became another important part of the mix. Reader articles by freelance writer David Moberg are credited with helping to elect Chicago's first black mayor, the late Harold Washington. Staff writer John Conroy wrote extensively, over a period of more than 17 years, on police torture in Chicago; his reporting was instrumental in the ouster and prosecution of Commander Jon Burge, the leader of a police torture ring, and in the release of several wrongly convicted prisoners from death row. The Reader was perhaps best known for its deep, immersive style of literary journalism, publishing long, detailed cover stories, often on subjects that had little to do with the news of the day. An oft-cited example is a 19,000-word article on beekeeping by staff editor Michael Lenehan. This article won the AAAS Westinghouse Science Journalism Award, awarded by the American Association for the Advancement of Science, in 1978. Steve Bogira's 1988 article "A Fire in the Family" used an apartment-building fire as the starting point for a 15,000-word chronicle of life among the underclass, following three generations of a west-side family and touching on urban issues such as addiction, discrimination, crime, and teen pregnancy. It won the Peter Lisagor Award for Exemplary Journalism, awarded by the Chicago Headline Club. Ben Joravsky's "A Simple Game" followed a public high school basketball team for a full year. Published in two parts, a total of 40,000 words, it was reprinted in the anthology Best American Sportswriting 1993. The Reader has won 30 Alternative Newsweekly Awards since 1996. Another element