called Shinshu Seiki Co. as a subsidiary to supply precision parts for Seiko watches. When the Seiko Group was selected to be the official time keeper for the 1964 Summer Olympics in Tokyo, a printing timer was required to time events, and Shinshu Seiki started developing an electronic printer. In September 1968, Shinshu Seiki launched the world's first mini-printer, the EP-101 ("EP" for Electronic Printer,) which was soon incorporated into many calculators. In June 1975, the name Epson was coined for the next generation of printers based on the EP-101 which was released to the public. The name EPSON was coined by joining the initials EP, meaning Electronic Printer, and the word “son”, making EPSON mean “Electronic Printer’s Son”. In April of the same year Epson America Inc. was established to sell printers for Shinshu Seiki Co. In June 1978, the TX-80 (TP-80), eighty-column dot-matrix printer was released to the market, and was mainly used as a system printer for the Commodore PET Computer. After two years of further development, an improved model, the MX-80 (MP-80), was launched in October 1980. It was soon described in the company's advertising as the best selling printer in the United States. In July 1982, Shinshu Seiki officially named itself the Epson Corporation and launched the world's first handheld computer, HX-20 (HC-20), and in May 1983 the world's first portable color LCD TV was developed and launched by the company. In November 1985, Suwa Seikosha Co., Ltd. and the Epson Corporation merged to form Seiko Epson Corporation. The company developed the Micro Piezo inkjet technology, which used a piezoelectric crystal in each nozzle and did not heat the ink at the print head while spraying the ink onto the page, and released Epson MJ-500 inkjet cartridge (Epson Stylus 800 printer) in March 1993. Shortly after in 1994, Epson released the first high resolution color inkjet printer (720×720 dpi was considered as a high resolution), the Epson Stylus Color (P860A) utilizing the Micro Piezo head technology. Newer models of the Stylus series employed Epson’s special DURABrite ink. They also had two hard drives. The HD 850 and the HD 860 MFM interface. The specifications are reference The WINN L. ROSCH Hardware bible 3rd addition SAMS publishing. In 1994 Epson started outsourcing sales reps to help sell their products in retail stores in the United States. The same year, they started the Epson Weekend Warrior sales