despite an 80-hour work week and near-military discipline. Women were not hired as vendors until 1967. A vendor could be fired for not smartly saluting a customer or saying "Good Humor Ice Cream" instead of the proper "Ice Cream Good Humor" as the company regarded the "Good Humor" itself as a noun with "ice cream" being descriptive. Vendors attended classes for two days at the beginning of the season and the rules were spelled out in a handbook titled "Making Good at Good Humor". While vendors were paid commissions only, it was not unusual for a driver to clear the princely sum of over $100 per week. To promote the product, customers won a free Good Humor if they found "lucky stick" stamped on the stick of their ice cream. One in twelve was a winner. However, in 1939 the Federal Trade Commission outlawed the promotion as an illegal lottery. The company was more successful in attracting favorable publicity by parking trucks outside of motion picture studios. Over the years, Good Humor appeared in over 200 movies. In 1950, Jack Carson starred in the feature motion picture The Good Humor Man. In 1937, Michael Meehan became the first broker banned by the Securities and Exchange Commission for stock manipulation and transferred his enterprises to his sons. Two years later, 21-year-old Joseph A. Meehan (1917–1972) became the youngest broker with a seat on the New York Stock Exchange and chairman of Good Humor Corporation, a position he held until 1961. After World War II, the company moved into the expanding suburbs to serve the baby boomers. Fifty-five percent of Good Humor's customers were age twelve or younger, and trucks now accounted for 90% of the company's sales. By 1956, the company's fleet grew to 2,000 trucks, all purchased since the war. That year, Meehan hired 32-year-old David J. Mahoney (1923–2000) as president of Good Humor. Mahoney was the head of the advertising firm serving Good Humor and later became the president of the large Norton Simon conglomerate. In his five years at Good Humor, his sales increased by 36%. By 1960 Good Humor expanded and included 85 different treats: sundaes in chocolate, butterscotch, and strawberry; single-serve cups in apricot and honeydew; and more. 1961–present The Meehan family faced estate planning issues because Mrs. Elizabeth H. Meehan was advancing in years. In 1961, they agreed to sell Good Humor of America to