StarKist, accusing the three of colluding to fix prices. Chicken of the Sea was in talks to merge with Bumble Bee at the time, but it was called off on 3 December 2015 after the US Justice Department expressed "serious concerns" stemming from the Olean Wholesale lawsuit. In 2016 Chicken of the Sea recalled 107,000 cans of tuna in the US due to undercooking because of an equipment malfunction at an undisclosed factory. In May 2018, the company moved its headquarters from San Diego to El Segundo, California. Product name The company's official explanation for the name of their product is that, in the "old days", fishermen referred to white albacore tuna as "chicken of the sea". It was called this because of the white color of its flesh and mild flavor reminded them of chicken. The founder of the company thought this would be a unique name for a brand of tuna. Their advertising mascot, Catalina, a blonde mermaid with a golden scepter, was introduced in the 1950s and soon became a familiar product icon. In her book The Longest Trek: My Tour of the Galaxy, Grace Lee Whitney is credited as being the original Chicken of the Sea Mermaid. One of the photographs in the book documents this. See also Bumble Bee tuna References External links Chicken of the Sea Official Site Seafood companies of the United States Fish processing companies Food product brands Canned food Companies based in El Segundo, California American companies established in 1914 Food and drink companies established in 1914 1914 establishments in California