in Florida). The need for cotton pickers largely ended with the utilization of mechanization technologies, and nearly all of the black cotton farmers moved to urban areas either within the region, or to cities in the North or Midwest. Former white farmers, usually moved within the region to nearby towns or cities. The early-to-mid 20th century also saw many factories and service industries opening in towns throughout the region for employment, which served as new job occupations. During the 20th century, Millions of non-Southern U.S. migrants and retirees have moved down for job opportunities and mild winters. Often times they have moved into homes located near the coast, which, over the years, resulted in increasingly expensive hurricane damages. Tourism has become a major industry as well, especially in venues such as Williamsburg, Virginia, Myrtle Beach, South Carolina, San Antonio, Texas, Orlando, Florida, and Branson, Missouri. Apart from the still-distinctive weather climate, the living experience in the South increasingly resembles a melting pot of cultures in many places, especially in urban and metropolitan areas. The arrival of millions of non-southern U.S. migrants (especially in the suburbs and coastal areas), including millions of Hispanics, along with many immigrants from different countries, has led to the introduction of different cultural values and social norms not rooted in Southern traditions. Observers conclude that collective identity and Southern distinctiveness are thus declining, particularly when defined against "an earlier South that was somehow more authentic, real, more unified and distinct." The process has worked both ways, however, with aspects of Southern culture spreading throughout a greater portion of the rest of the United States in a process termed "Southernization". Southern presidents During the history of the United States, many of the 45 individuals who have served as U.S. president have been from the South. Virginia was the birthplace of seven of the nation's first twelve presidents (including four of the first five). This list encompasses members of the Whig Party, the Republican Party, and the Democratic Party; in addition, Washington, while officially non-partisan, was generally associated with the Federalist Party. Presidents born in the South and identified with the region include: George Washington of Virginia (term 1789–1797) Thomas Jefferson of Virginia (term 1801–1809) James Madison of Virginia (term 1809–1817) James Monroe of Virginia (term 1817–1825) Andrew Jackson, born in either North Carolina or South Carolina, identified with Tennessee (term 1829–1837) John Tyler of Virginia (term 1841–1845)