out in every venue. The album contains a hidden message put on the album for humorous intent. After 24 minutes of silence following track 12, "The Road to Mandalay" (4:08 - 28:08), a spoken message from Williams saying "No, I'm not doing one on this album" is heard, which means that no hidden track on the album. This is a reference to how Williams' past three albums (including the compilation album The Ego Has Landed) each contain hidden tracks at the end of the album. Commercial reception When the album was released on 28 August 2000, it immediately became a hit in the United Kingdom, debuting at number-one and being certified 2× Platinum in the first week of release. The album also topped the charts in New Zealand, Ireland and Germany, and secured top ten placings in Argentina, Austria, Australia, Finland, Mexico, Sweden, Switzerland. Sing When You're Winning failed to reach the top 20 in Spain, reaching number 22. The album spent 91 weeks on the UK chart, going on to sell 2.4 million copies in the UK alone, being certified 8× Platinum by the BPI. The album became the best-selling album of 2000 in the UK, and the 51st-best-selling album in UK music history. The album found little success in the United States, however, peaking at 110 in the Billboard 200. Critical reception Initial critical response to Sing When You're Winning was positive. From Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, the album received an average score of 69, based on 11 reviews. Singles "Rock DJ" was released as the album's first single. The song was inspired by Williams' UNICEF mentor, the late Ian Dury. The video was censored by Top of the Pops for its gore content, with many other channels following suit. Controversy ensued in the United Kingdom and many other countries, with the video showing Williams tearing chunks of skin and muscle from his body while performing a strip show, in an attempt to get noticed by a group of women. The track became an instant hit around the globe, hitting number one in the United Kingdom, becoming his third number-one single as a solo artist and exactly a year after his sell-out concert at Slane Castle. The song also reached number-one in Ireland, New Zealand, Mexico and Argentina and hit top-ten placings across Europe, Australasia and Latin America.