of the nationally recognized "Fancy Farm Picnic" in Fancy Farm, Kentucky. In the 1970s until the early 1990s, the drink was promoted in the American South by NASCAR driver Dale Earnhardt. His son Dale Earnhardt Jr. was also sponsored by Sun Drop in the late model series in 1993; they will reunite for the CARS Tour race at North Wilkesboro Speedway on August 31, 2022. The soft drink was a leading sponsor for racecar driver Ryan Hunter-Reay in the IndyCar Series for Andretti Autosport from 2011 to 2013. Carolina Beverage Corp. bought Sun Drop Bottling Co. of Concord effective December 1, 2016. The Concord, North Carolina plant closed. Expansion Keurig Dr Pepper distributed Sun Drop nationwide beginning in 2011, with a new campaign that features an updated web site, a Facebook page, and a promotional deal with MTV. The Sun Drop marketing plan is a component of Keurig Dr Pepper's efforts to expand its non-cola soda sales and is targeting drinkers of PepsiCo's Mountain Dew brand of soft drinks in the United States. Sun Drop's expansion occurred several months after Coca-Cola brought its high-caffeine citrus drink Mello Yello nationwide. Dr Pepper Snapple entered into an agreement with Scratch, MTV's marketing agency. Scratch will develop new Sun Drop advertising and branding, including a new design for the can. MTV will also feature Sun Drop in programming, including on its reality series The Real World. Varieties There are six varieties of the drink: Sun Drop (green can/label, 64 mg caffeine per 12 fl oz can; 105 mg caffeine per 20 fl oz bottle) Diet Sun Drop (white can/label, 68 mg caffeine per 12 fl oz can; 114 mg caffeine per 20 fl oz bottle) Caffeine-Free Sun Drop Caffeine-Free Diet Sun Drop Cherry Lemon Sundrop (64 mg caffeine) Diet Cherry Lemon Sundrop Sun Drop that is bottled in glass bottles is typically sweetened with sugar instead of corn syrup, providing a slightly different taste. References External links Citrus sodas Cuisine of the Midwestern United States Keurig Dr Pepper brands Products introduced in 1949