recent ads in other countries depict Dig'em as a character who is absolutely jonesing for Smacks. Similar products Post's Golden Crisp Quaker's Sugar Puffs Malt-O-Meal's Golden Puffs Aldi stores sell a similar product called Honey Wheat Puffs manufactured under the Millville brand. References External links Video footage of the product's black-&-white launch commercialdead Kellogg's cereals Products introduced in 1953