destroyed goods worth £28.6m, an increase on the £26.9m from its financial year 2017. In September 2018, Burberry reported that it would stop the practice of burning unsold goods, with immediate effect. Burberry also announced it would stop using real fur in its products, and would phase out existing fur items. In February 2019, Burberry apologized for showcasing a hoodie with a noose around the neck during its show at London Fashion Week. The retailer said it has removed the item from its collection, after criticism from one of its own models led to an online backlash. In February 2020 Burberry was forced to close 24 of its 64 Chinese mainland stores because of COVID-19. In 2021, Burberry announced that it would become a "climate positive" company by 2040. The fashion brand also announced that it would commit to a new target reduce chain emissions by 46% by 2030, an increase from an earlier pledge of a 30% reduction. In March 2021, Burberry was the first luxury brand to be targeted in China as part of the backlash regarding sanctions against the alleged human rights abuses in Xinjiang. Brand ambassador and Actress Zhou Dongyu terminated her contract with Burberry. In 2022, the company's chief operating and financial officer announced a ban on the use of exotic skins—such as alligator and snake—in its collections. In September 2022, Burberry announced designer Daniel Lee, former creative director of Bottega Veneta, as Riccardo Tisci's replacement as the company's chief creative officer. In February 2023 a new logo and branding was introduced under the new creative director Daniel Lee the new branding brought back the Equestrian Knight logo. The advertising campigan features famous British models & musicians such as Shygirl, Liberty Ross, Skepta & more. Logos References External links Official Burberry Group plc corporate website Official Burberry consumer website Clothing brands of the United Kingdom Clothing companies of England Clothing companies based in London Clothing retailers of England Companies listed on the London Stock Exchange High fashion brands Fashion accessory brands Luxury brands Companies based in Hampshire British companies established in 1856 Clothing companies established in 1856 Retail companies established in 1856 1856 establishments in England British Royal Warrant holders British brands Youth culture in the United Kingdom Eyewear brands of the United Kingdom Companies based in the City of Westminster 1940s fashion 1950s fashion 1980s fashion 1990s fashion 2001 initial public offerings