their clothing and especially their hairstyles, which became a mark of rebellion, had a global impact on fashion. According to Gould, the Beatles changed the way people listened to popular music and experienced its role in their lives. From what began as the Beatlemania fad, the group's popularity grew into what was seen as an embodiment of sociocultural movements of the decade. As icons of the 1960s counterculture, Gould continues, they became a catalyst for bohemianism and activism in various social and political arenas, fuelling movements such as women's liberation, gay liberation and environmentalism. According to Peter Lavezzoli, after the "more popular than Jesus" controversy in 1966, the Beatles felt considerable pressure to say the right things and "began a concerted effort to spread a message of wisdom and higher consciousness". Other commentators such as Mikal Gilmore and Todd Leopold have traced the inception of their socio-cultural impact earlier, interpreting even the Beatlemania period, particularly on their first visit to the US, as a key moment in the development of generational awareness. Referring to their appearance on the Ed Sullivan Show Leopold states: "In many ways, the Sullivan appearance marked the beginning of a cultural revolution ... The Beatles were like aliens dropped into the United States of 1964." According to Gilmore: Established in 2009, Global Beatles Day is an annual holiday on 25 June each year that honours and celebrates the ideals of the Beatles. The date was chosen to commemorate the date the group participated in the BBC programme Our World in 1967, performing "All You Need Is Love" broadcast to an international audience. Awards and achievements In 1965, Queen Elizabeth II appointed Lennon, McCartney, Harrison and Starr Members of the Order of the British Empire (MBE). The Beatles won the 1971 Academy Award for Best Original Song Score for the film Let It Be (1970). The recipients of seven Grammy Awards and fifteen Ivor Novello Awards, the Beatles have six Diamond albums, as well as 20 Multi-Platinum albums, 16 Platinum albums and six Gold albums in the US. In the UK, the Beatles have four Multi-Platinum albums, four Platinum albums, eight Gold albums and one Silver album. They were inducted into the Rock and Roll Hall of Fame in 1988. The best-selling band in history, the Beatles have sold more than 600 million units . From 1991 to 2009 The Beatles have sold 57 million albums in