within modern culture. Issues of technological determinism in the choice of media and the design of communication strategies assume new importance in this age of mass media. Main institutions A world organisation of semioticians, the International Association for Semiotic Studies, and its journal Semiotica, was established in 1969. The larger research centers together with teaching program include the semiotics departments at the University of Tartu, University of Limoges, Aarhus University, and Bologna University. Publications Publication of research is both in dedicated journals such as Sign Systems Studies, established by Juri Lotman and published by Tartu University Press; Semiotica, founded by Thomas A. Sebeok and published by Mouton de Gruyter; Zeitschrift für Semiotik; European Journal of Semiotics; Versus (founded and directed by Umberto Eco), et al.; The American Journal of Semiotics; and as articles accepted in periodicals of other disciplines, especially journals oriented toward philosophy and cultural criticism. The major semiotic book series Semiotics, Communication, Cognition, published by De Gruyter Mouton (series editors Paul Cobley and Kalevi Kull) replaces the former "Approaches to Semiotics" (more than 120 volumes) and "Approaches to Applied Semiotics" (series editor Thomas A. Sebeok). Since 1980 the Semiotic Society of America has produced an annual conference series: Semiotics: The Proceedings of the Semiotic Society of America. See also Ecosemiotics Ethnosemiotics Index of semiotics articles Language-game (philosophy) Medical sign Outline of semiotics Private language argument Semiofest Semiotic elements and classes of signs Social semiotics Structuralist semiotics Universal language References Footnotes Citations Bibliography Atkin, Albert. (2006). "Peirce's Theory of Signs", Stanford Encyclopedia of Philosophy. Barthes, Roland. ([1957] 1987). Mythologies. New York: Hill & Wang. Barthes, Roland ([1964] 1967). Elements of Semiology. (Translated by Annette Lavers & Colin Smith). London: Jonathan Cape. Chandler, Daniel. (2001/2007). Semiotics: The Basics. London: Routledge. Clarke, D. S. (1987). Principles of Semiotic. London: Routledge & Kegan Paul. Clarke, D. S. (2003). Sign Levels. Dordrecht: Kluwer. Culler, Jonathan (1975). Structuralist Poetics: Structuralism, Linguistics and the Study of Literature. London: Routledge & Kegan Paul. Danesi, Marcel & Perron, Paul. (1999). Analyzing Cultures: An Introduction and Handbook. Bloomington: Indiana UP. Danesi, Marcel. (1994). Messages and Meanings: An Introduction to Semiotics. Toronto: Canadian Scholars' Press. Danesi, Marcel. (2002). Understanding Media Semiotics. London: Arnold; New York: Oxford UP. Danesi, Marcel. (2007). The Quest for Meaning: A Guide to Semiotic Theory and Practice. Toronto: University of Toronto Press. Decadt, Yves. 2000. On the Origin and Impact of Information in the Average