dolls were sold in Britain by 25 December of that year, with Golden Bear representatives estimating that sales could have reached three million if supplies had been available. The plush toys were named "Toy of the Year" by the British Association of Toy Retailers in 1998. Kids' meal tie-ins have been released at fast-food restaurants throughout North America. In May 1999, Burger King distributed a set of six Teletubbies plush toys. They also included chicken nuggets shaped like the characters on their menu for a brief period of time. Keychains modelled after the characters were available at McDonald's in April 2000. These promotions became controversial among adults who believed they were intended to attract toddlers to high-fat food. Psychiatrist Alvin Francis Poussaint considered the deals "troubling." He voiced his opinion on the matter publicly, but did not take action against the companies. Two kiddie rides featuring the characters were manufactured by Jolly Roger. They were available at some amusement parks and arcades, such as Chuck E. Cheese's and Fantasy Island. Overseas Teletubbies merchandise sales throughout the 1990s delivered €136 million in profits for the BBC. By the time of the programme's cancellation, Teletubbies toys had generated over £200 million in revenue for co-creator Anne Wood alone. In 2005, Chris Hastings and Ben Jones of The Daily Telegraph called Teletubbies "the most lucrative show in BBC television history." Live events To commemorate the tenth anniversary of the premiere of Teletubbies, a series of events took place from March to April 2007. The characters headlined an invitation-only event in London on 21 March 2007. They appeared in New York City's Times Square, Grand Central Terminal, and Apollo Theater. They were also interviewed on NBC's The Today Show in an episode that included the first televised appearance of the actors without their costumes. A partnership was formed with Isaac Mizrahi in which Mizrahi designed Teletubbies-inspired bags to be auctioned off to benefit charities. A new line of clothing was launched at the Pop-Up Shop and other speciality stores. New York City mayor Mike Bloomberg announced 28 March 2007 "Teletubbies Day" and gave the key to the city to the Teletubbies. Following their show in New York, the Teletubbies went on their first live European tour, performing in London, Paris, Bremen, Darmstadt, Halle, Hamburg, Köln, and Hannover. In January 2016, costumed Teletubbies characters appeared at the American International Toy Fair. In April 2016, the