a month in 2017. , The New York Times had a total of 3.5 million paid subscriptions in both print and digital versions, and about 130 million monthly readers, more than double its audience two years previously. In February 2018, the New York Times Company reported increased revenue from the digital-only subscriptions, adding 157,000 new subscribers to a total of 2.6 million digital-only subscribers. Digital advertising also saw growth during this period. At the same time, advertising for the print version of the journal fell. Mobile presence Apps In 2008, The New York Times was made available as an app for the iPhone and iPod Touch; as well as publishing an iPad app in 2010. The app allowed users to download articles to their mobile device enabling them to read the paper even when they were unable to receive a signal. , The New York Times iPad app is ad-supported and available for free without a paid subscription, but translated into a subscription-based model in 2011. In 2010, The New York Times editors collaborated with students and faculty from New York University's Studio 20 Journalism Masters program to launch and produce "The Local East Village", a hyperlocal blog designed to offer news "by, for and about the residents of the East Village". That same year, reCAPTCHA helped to digitize old editions of The New York Times. In 2010, the newspaper also launched an app for Android smartphones, followed later by an app for Windows Phones. Moreover, the Times was the first newspaper to offer a video game as part of its editorial content, Food Import Folly by Persuasive Games. The Times Reader The Times Reader is a digital version of The New York Times, created via a collaboration between the newspaper and Microsoft. Times Reader takes the principles of print journalism and applies them to the technique of online reporting, using a series of technologies developed by Microsoft and their Windows Presentation Foundation team. It was announced in Seattle in April 2006, by Arthur Ochs Sulzberger Jr., Bill Gates, and Tom Bodkin. In 2009, the Times Reader 2.0 was rewritten in Adobe AIR. In December 2013, the newspaper announced that the Times Reader app would be discontinued as of January 6, 2014, urging readers of the app to instead begin using the subscription-only Today's Paper app. Podcasts The New York Times began producing podcasts in 2006. Among the early podcasts