economic competitions, and growing from the over-reliance from the original equipment manufacturer and original design manufacturer models. The Institute for Information Industry is responsible for the development of the IT and ICT industry in Taiwan. Industrial Technology Research Institute is the advanced research center for applied technology for the economy of Taiwan. The art industry is significant with sales worth $225.4 million made domestically in 2019. Taiwanese collectors and artists are also prominent in the global art market.Taiwan is a leader in hardware innovation and open data publication. The "e-Taiwan" project launched by the government seeks to use US$1.83 billion to improve the information and communications infrastructure in Taiwan in five major areas: government, life, business, transport, and broadband. The program seeks to raise industry competitiveness, improve government efficiency, and improve the quality of life, and aims to increase the number of broadband users on the island to 6 million. In 2010, Taiwan's software market grew by 7.1% to reach a value of US$4 billion, accounting for 3.3% of the Asia-Pacific region market value. The digital content production industry grew by 15% in 2009, reaching US$14.03 billion. The optoelectronics industry (including flat panel displays and photovoltaics) totaled NT$2.2 trillion in 2010, a 40% jump from 2009, representing a fifth of the global market share. The economy of Taiwan is a partner in the Global Value Chains of Electronics Industry. Electronic components and personal computer are areas of international strength of Taiwan's Information Technology industry. Taiwan has a growing startup sector. Consumer goods Taiwan is a major producer of sporting goods with NT$59.8 billion of production in 2020, 40-50% of production is indoor fitness equipment. Taiwan is the global leader in golf equipment with 80% of global production concentrated in the country. The four largest golf OEM are all Taiwanese however these firms are increasingly selling products under their own brands. Semiconductor industry The semiconductor industry, including IC manufacturing, design, and packing, forms a major part of Taiwan's IT industry. Due to its strong capabilities in OEM wafer manufacturing and a complete industry supply chain, Taiwan has been able to distinguish itself from its competitors. The sector output reached US$39 billion in 2009, ranking first in global market share in IC manufacturing, packaging, and testing, and second in IC design. Taiwan Semiconductor Manufacturing Company (TSMC) and United Microelectronics Corporation (UMC) are the two largest contract chipmakers in the world, while MediaTek