Central panel discussion moderated by Jeff Greenfield titled "The State of The Onion" during the "Toyota Comedy Festival 2000". In July 2000, The Onions editor Robert Siegel was named one of People magazine's most eligible bachelors. "If a person is beautiful on the inside", Siegel said, "looks don't really matter". New York City (2001–2012) Beginning in the fall of 2000 to early 2001, the company relocated its editorial offices from Madison, Wisconsin, to a renovated warehouse in the Chelsea neighborhood of Manhattan (New York City) to raise The Onions profile, expand the publication from being simply a humor newspaper into a full production company, as well as develop editorial content in other media—including books, television and movies—and engage more directly with Internet companies as far as advertising revenue goes. In February 2001, Miramax Films head Harvey Weinstein announced they had reached a first look agreement to develop scripts and features with The Onion. "As lifelong New Yorkers, we're proud to welcome The Onion to our city with this first-look deal", said Harvey Weinstein. "With their witty, sophisticated humor, they will undoubtedly soon be the toast of the town", Weinstein added. On September 27, 2001, The Onion debuted its New York City print edition with an issue focused on the September 11 attacks. The popularity, and critical praise, of the issue resulted in The Onions website's online traffic nearly doubling in the weeks following the attacks. In November 2002, a humorous op-ed piece in The Onion that was satirically bylined by filmmaker Michael Bay titled "Those Chechen Rebels Stole My Idea" was removed from the site without explanation. Entertainment industry trade magazine Variety theorized, "It's not clear if Bay—a frequent object of The Onions satire—requested the move." In 2003, The Onion was purchased by David Schafer, who had previously managed the $2.5 billion investment fund, from previous long time owners Peter Haise and Scott Dikkers. The sale was a process that had been in the works since July 2001 and according to a memo from then owner Haise, "[Schafer] understands our quirky company and knows that we need some time to get to a higher level of operations and sales." In a 2003 CNN profile of The Onion, Schafer stated with regards to the company and the purchase, "The Onions strong point was never accounting, financial management, or business. Buying it was a bit of a shot in the dark, but