They are both considered as local institutions. However, since the 1970s, retailing has largely been modernized and Skopje now has many supermarkets and shopping centres. The largest, Skopje City Mall, opened in 2012. It comprises a Carrefour hypermarket, 130 shops and a cinema, and employs 2,000 people. Employment 51% of the Skopje active population is employed in small firms. 52% of the population work in the services sector, 34% in industry, and the remaining is mainly employed in administration. The unemployment rate for the Skopje Statistical Region was at 27% in 2009, three points under the national rate (30%). The neighbouring Polog Region had a similar rate, but the less affected region was the South-West, with 22%. Unemployment in Skopje mainly affects men, who represent 56% of job-seekers, people between 25 and 44 years old (45% of job-seekers), and non-qualified people (43%). Unemployment also concerns Roma people, who represent 4.63% of the city population but affects 70% of the active population in the community. The average net monthly wage in Skopje was at €400 in October 2010, which represented 120% of the national figure. The average wage in Skopje was then lower than in Sarajevo (€522), Sofia (€436), and in Belgrade (€440). Demographics Population According to the results of the 2002 census, the City of Skopje itself had 428,988 in its urban area and 506,926 inhabitants within administrative limits that encompass many villages and other settlements, including Dračevo, Bardovci, Kondovo, Radišani, Gorno Nerezi etc. Skopje's employment area covers a large part of the country, including Veles, Kumanovo and Tetovo, and totaling more than one million inhabitants. Skopje contains roughly a quarter of North Macedonia's population. The second most populous municipality, Kumanovo, had 107,632 inhabitants in 2011, and an urban unit of 76,272 inhabitants in 2002. Before the Austro-Turkish war and the 1698 Great Fire, Skopje was one of the biggest cities in the Balkans, with a population estimated between 30,000 and 60,000 inhabitants. After the fire, it experienced a long period of decline and only had 10,000 inhabitants in 1836. However, the population started to rise again after 1850 and reached 32,000 inhabitants in 1905. In the 20th century, Skopje was one of the fastest-growing cities in Yugoslavia, and it had 448,200 inhabitants in 1971. Since then, the demographic growth has continued at a steady pace. Ethnic groups Ethnic groups in the Greater Skopje include: Skopje, just like North Macedonia