free to air or FTA. In 2009, the global TV market represented 1,217.2 million TV households with at least one TV and total revenues of 268.9 billion EUR (declining 1.2% compared to 2008). North America had the biggest TV revenue market share with 39% followed by Europe (31%), Asia-Pacific (21%), Latin America (8%), and Africa and the Middle East (2%). Globally, the different TV revenue sources divide into 45–50% TV advertising revenues, 40–45% subscription fees and 10% public funding.OFCOM's Global TV Market Report 2009 International Television Expert Group Advertising Television's broad reach makes it a powerful and attractive medium for advertisers. Many television networks and stations sell blocks of broadcast time to advertisers ("sponsors") to fund their programming. Television advertisements (variously called a television commercial, commercial or ad in American English, and known in British English as an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television. The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of discourse by philosophers including Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart"). In many countries, including the United States, television campaign advertisements are considered indispensable for a political campaign. In other countries, such as France, political advertising on television is heavily restricted, while some countries, such as Norway, completely ban political advertisements. The first official, paid television advertisement was broadcast in the United States on 1 July 1941, over New York station WNBT (now WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The announcement for Bulova watches, for which the company paid anywhere from $4.00 to $9.00 (reports vary), displayed a WNBT test pattern modified to