as the "Dot-com Super Bowl" due to the large amount of advertisements purchased by dot-com companies. Regarded as one of the greatest Super Bowls of all time, it was featured on NFL's Greatest Games as "The Longest Yard". Background NFL owners awarded Super Bowl XXXIV to Atlanta during their October 31, 1996, meeting held in New Orleans. Other cities under consideration were Miami, Tampa, and Los Angeles. Owners initially planned on selecting only two hosts (XXXIII and XXXIV), but decided to name three after strong showings by the respective delegations. Miami, Atlanta, and Tampa were selected to host XXXIII, XXXIV, and XXXV. St. Louis Rams The Rams entered 1999 having been among the league's stragglers for a decade. The reasons are many, including, some suggest, mismanagement by executive John Shaw. The franchise moved to a taxpayer-funded stadium in St. Louis, Missouri for the 1995 season, but continued to struggle. In 1997, the team hired Dick Vermeil as their head coach, bringing him back to the NFL after 15 years of retirement. Vermeil had previously turned the Philadelphia Eagles from one of the worst teams in the league into a Super Bowl team in 1980, but his first two seasons in St. Louis were hardly stellar, winning just five games in 1997 and four in 1998. Little was expected of the Rams for 1999. Indeed, ESPN The Magazines 1999 NFL preview predicted the Rams would be the worst team in the NFL, worse even than the Cleveland Browns, who had returned as an expansion team that year. Trent Green, who had just been signed as the Rams starting quarterback, suffered a season-ending knee injury in the preseason, making undrafted quarterback Kurt Warner the team's new starter. Warner, who started the season as a backup to Green, had previously played for the Iowa Barnstormers of the Arena Football League and the Amsterdam Admirals of NFL Europe. The Rams proceeded to shock the NFL with an NFC-best 13–3 regular season record and outscored their opponents 526–242, the highest scoring margin (284) of any Super Bowl champion. The Rams' high-powered offense, run by offensive coordinator Mike Martz, was nicknamed "The Greatest Show on Turf". In Warner's first NFL season in 1998, he played only one game and threw just 11 passes. But in 1999, he experienced one of the most spectacular seasons ever by a quarterback, recording a passer rating of 109.2, completing 65.1