growing as a largely Western phenomenon, with volunteers travelling to aid those less fortunate than themselves in order to counter global inequalities. Wearing (2001) defines volunteer tourism as applying "to those tourists who, for various reasons, volunteer in an organised way to undertake holidays that might involve aiding or alleviating the material poverty of some groups in society". VSO was founded in the UK in 1958 and the US Peace Corps was subsequently founded in 1960. These were the first large scale voluntary sending organisations, initially arising to modernise less economically developed countries, which it was hoped would curb the influence of communism. This form of tourism is largely praised for its more sustainable approach to travel, with tourists attempting to assimilate into local cultures, and avoiding the criticisms of consumptive and exploitative mass tourism. However, increasingly, voluntourism is being criticised by scholars who suggest it may have negative effects as it begins to undermine local labour, and force unwilling host communities to adopt Western initiatives, while host communities without a strong heritage fail to retain volunteers who become dissatisfied with experiences and volunteer shortages persist. Increasingly, organisations such as VSO have been concerned with community-centric volunteer programmes where power to control the future of the community is in the hands of local people. Pro-poor tourism Pro-poor tourism, which seeks to help the poorest people in developing countries, has been receiving increasing attention by those involved in development; the issue has been addressed through small-scale projects in local communities and through attempts by Ministries of Tourism to attract large numbers of tourists. Research by the Overseas Development Institute suggests that neither is the best way to encourage tourists' money to reach the poorest as only 25% or less (far less in some cases) ever reaches the poor; successful examples of money reaching the poor include mountain-climbing in Tanzania and cultural tourism in Luang Prabang, Laos. There is also the possibility of pro-poor tourism principles being adopted in centre sites of regeneration in the developed world. Recession tourism Recession tourism is a travel trend which evolved by way of the world economic crisis. Recession tourism is defined by low-cost and high-value experiences taking place at once-popular generic retreats. Various recession tourism hotspots have seen business boom during the recession thanks to comparatively low costs of living and a slow world job market suggesting travellers are elongating trips where their money travels