Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent Duffy Square, Times Square is a bowtie-shaped space five blocks long between 42nd and 47th Streets. Brightly lit at all hours by numerous digital billboards and advertisements as well as businesses offering 24/7 service, Times Square is sometimes referred to as "the Crossroads of the World", "the Center of the Universe", "the heart of the Great White Way", “the Center of the Entertainment Universe”, and "the heart of the world". One of the world's busiest pedestrian areas, it is also the hub of the Broadway Theater District and a major center of the world's entertainment industry. Times Square is one of the world's most visited tourist attractions, drawing an estimated 50 million visitors annually. Approximately 330,000 people pass through Times Square daily, many of them tourists, while over 460,000 pedestrians walk through Times Square on its busiest days. The Times Square-42nd Street station has consistently ranked as the busiest in the New York City Subway system, transporting more than 200,000 passengers daily. Formerly known as Longacre Square, Times Square was renamed in 1904 after The New York Times moved its headquarters to the then newly erected Times Building, now One Times Square. It is the site of the annual New Year's Eve ball drop, which began on December 31, 1907, and continues to attract over a million visitors to Times Square every year, in addition to a worldwide audience of one billion or more on various digital media platforms. Times Square, specifically the intersection of Broadway and 42nd Street, is also the eastern terminus of the Lincoln Highway, the first road across the United States for motorized vehicles. Geography Times Square functions as a town square, but is not geometrically a square; it is closer in shape to a bowtie, with two triangles emanating roughly north and south from 45th Street, where Seventh Avenue intersects Broadway. The area is bounded by West 42nd street, West 47th street, 7th Avenue, and Broadway. Broadway runs diagonally, crossing through the horizontal and vertical street grid of Manhattan laid down by the Commissioners' Plan of 1811, and that intersection creates the "bowtie" shape of Times Square. Times Square is the official name of the southern triangle, below 45th Street,