that this choice made him "appalled, even horrified", and that he "almost puked". Turner later changed his major to economics, but before receiving a degree, he was expelled for having a female student in his dormitory room. Turner was awarded an honorary B.A. from Brown University in November 1989 when he returned to campus to give the keynote address for the National Association of College Broadcasters second annual conference. Business career WTBS After leaving Brown University, Turner returned to the South in late 1960 to become general manager of the Macon, Georgia branch of his father's business. Following his father's suicide in March 1963, Turner became president and chief executive of Turner Advertising Company when he was 24 and turned the firm into a global enterprise. He joined the Young Republicans, saying he "felt at ease among these budding conservatives and was merely following in [his father]'s far-right footsteps", according to It Ain't as Easy as It Looks. During the Vietnam War era, Turner's business prospered; it had "virtual monopolies in Savannah, Macon, Columbus, and Charleston" and was the "largest outdoor advertising company in the Southeast", according to It Ain't as Easy as It Looks. The book observed that Turner "discovered his father had sheltered a substantial amount of taxable income over the years by personally lending it back to the company" and "discovered that the billboard business could be a gold mine, a tax-depreciable revenue stream that threw off enormous amounts of cash with almost no capital investment". In the late 1960s, Turner began buying several Southern radio stations. In 1969, he sold his radio stations to buy a struggling television station in Atlanta, UHF Channel 17 WJRJ (now WPCH). At the time, UHF stations did well only in markets without VHF stations, like Fresno, California, or in markets with only one station on VHF. Independent UHF stations were not ratings winners or that profitable even in larger markets, but Turner concluded that this would change as people wanted more than several choices. He changed the call sign to WTCG, erroneously claimed to have stood for "Watch This Channel Grow" but in actuality stood for Turner Communications Group. Initially, the station ran old movies from prior decades, along with theatrical cartoons and bygone sitcoms and drama programs. As a better syndicated product fell off the VHF stations, Turner would acquire it for his station at a very low price.