available. The EMI team, under the supervision of Isaac Shoenberg, analyzed how the iconoscope (or Emitron) produces an electronic signal and concluded that its real efficiency was only about 5% of the theoretical maximum. They solved this problem by developing, and patenting in 1934, two new camera tubes dubbed super-Emitron and CPS Emitron. The super-Emitron was between ten and fifteen times more sensitive than the original Emitron and iconoscope tubes and, in some cases, this ratio was considerably greater. It was used for outside broadcasting by the BBC, for the first time, on Armistice Day 1937, when the general public could watch on a television set as the King laid a wreath at the Cenotaph. This was the first time that anyone had broadcast a live street scene from cameras installed on the roof of neighboring buildings, because neither Farnsworth nor RCA would do the same until the 1939 New York World's Fair. On the other hand, in 1934, Zworykin shared some patent rights with the German licensee company Telefunken. The "image iconoscope" ("Superikonoskop" in Germany) was produced as a result of the collaboration. This tube is essentially identical to the super-Emitron. The production and commercialization of the super-Emitron and image iconoscope in Europe were not affected by the patent war between Zworykin and Farnsworth, because Dieckmann and Hell had priority in Germany for the invention of the image dissector, having submitted a patent application for their Lichtelektrische Bildzerlegerröhre für Fernseher (Photoelectric Image Dissector Tube for Television) in Germany in 1925, two years before Farnsworth did the same in the United States. The image iconoscope (Superikonoskop) became the industrial standard for public broadcasting in Europe from 1936 until 1960, when it was replaced by the vidicon and plumbicon tubes. Indeed, it was the representative of the European tradition in electronic tubes competing against the American tradition represented by the image orthicon. The German company Heimann produced the Superikonoskop for the 1936 Berlin Olympic Games, later Heimann also produced and commercialized it from 1940 to 1955; finally the Dutch company Philips produced and commercialized the image iconoscope and multicon from 1952 to 1958. U.S. television broadcasting, at the time, consisted of a variety of markets in a wide range of sizes, each competing for programming and dominance with separate technology, until deals were made and standards agreed upon in 1941. RCA, for example, used only Iconoscopes in the New York area,