rest of his corresponding staff. During the Morris era, the lack of on-the-field success, along with several contributing factors, including the recession, saw attendance slip, precipitating local television blackouts for the first time since the mid-1990s. All eight regular-season home games were blacked out in 2010, and 5 of 7 were blacked out in 2011 (one "home" game was played in London). About three weeks after firing Raheem Morris, the Buccaneers hired Greg Schiano from Rutgers as the new head coach. During his introductory conference he stated "There will be Buccaneer men, and there will be a Buccaneer Way." The phrase "The Buccaneer Way" became a slogan among fans and local media, describing the new regime and attitude. The team filled out the coaching staff with new faces, including Mike Sullivan, Bill Sheridan, and Butch Davis. In 2013, Dave Wannstedt was also added as special teams coach. In the first day of free agency, the club signed top prospects Vincent Jackson and Carl Nicks, as well as Eric Wright. The $140 million committed to the team during that 24-hour period is the largest investment the Glazer family has put into the team going back almost a decade. The team finished the 2012 season at 7–9, notably ranking first in rushing defense. Furthermore, the rushing offense was highlighted by the breakout performance of Doug Martin. After two seasons of game-day local television blackouts, the improved team began seeing increased attendance and attention, and some blackouts lifted. 6 games were blacked out in 2012. For the three-year period of 2010–2012, the Bucs led the NFL in local television blackouts with 19 (Cincinnati was second with 11). Schiano's strict and regimented coaching style, however, drew criticism at the end of a game against the Giants, ordering his defense to continue to aggressively tackle the offense as Giants quarterback Eli Manning was taking a knee to end the game. Afterwards, Schiano was met at midfield by an irate Tom Coughlin, who did not appreciate the Bucs' aggressiveness. Coming into the 2013 season, fans and analysts had better than average expectations for Tampa Bay. They were expected to improve their record, and potentially make a playoffs run. The predictions proved unfounded, as numerous issues on and off the field saw the team collapse. The team dealt with several players, including Lawrence Tynes, Carl Nicks, and Johnthan Banks, contracting antibiotic-resistant MRSA infections, which led to a