sold to WNYC, which moved the station to 105.9 FM and began to operate the station as non-commercial on October 8, 2009. This US$45 million transaction, which involved Univision Radio's WCAA moving to the 96.3 FM frequency from 105.9 FM, ended the Times' 65-year-long ownership of the station. In December 2011, the company sold its Regional Media Group to Halifax Media Group, owners of The Daytona Beach News-Journal, for $143 million. The Boston Globe and The Telegram & Gazette of Worcester were not part of the sale. In 2011, the Times sold Baseline StudioSystems back to its original owners, Laurie S. Silvers and Mitchell Rubenstein, majority shareholders of Project Hollywood LLC. Facing falling revenue from print advertising in its flagship publication in 2011, The New York Times, the company introduced a paywall to its website. As of 2012, it had been modestly successful, garnering several hundred thousand subscriptions and about $100 million in annual revenue. In 2013, the New York Times Company sold The Boston Globe and other New England media properties to John W. Henry, the principal owner of the Boston Red Sox. According to the Times Company, the move was made in order to focus more on its core brands. After forming an editorial partnership with the New York Times in 2015, The Wirecutter was acquired by the Times in October 2016 for a reported $30 million. In March 2020, the New York Times Company acquired subscription-based audio app, Audm. In July 2020, the New York Times Company acquired podcast production company Serial Productions. The same month, the company appointed chief operating officer Meredith Kopit Levien to the position of CEO. In January 2022, the New York Times Company announced that it would acquire The Athletic, a subscription-based sports news website. The $550 million deal closed the following month, and The Athletic's co-founders, Alex Mather and Adam Hansmann, were to stay with the publication, which would continue to be run separately from the Times. Later that month, it acquired Wordle, an Internet word puzzle game that grew from 90 players in October 2021 to millions at the time of purchase. ValueAct Capital took a stake in the company in August 2022. ValueAct aims to encourage the company to more actively pursue the sale of "bundled" subscriptions to its various offerings. Radio stations The paper bought AM radio station WQXR (1560kHz) in 1944. Its "sister" FM station, WQXQ, would