and his Tasmanian-born wife Mary. Due to restrictions on their export by the Australian government, at the time these were the only devils known to be living outside Australia. In June 2013, due to the successes of the insurance population program, it was planned to send devils to other zoos around the world in a pilot program. San Diego Zoo Wildlife Alliance and Albuquerque Biopark were selected to participate in the program, and Wellington Zoo and Auckland Zoo soon followed. In the United States, four additional zoos have since been selected as part of the Australian government's Save the Tasmanian Devil program, the zoos selected were: the Fort Wayne Children's Zoo, the Los Angeles Zoo, the Saint Louis Zoo, and the Toledo Zoo. Captive devils are usually forced to stay awake during the day to cater to visitors, rather than following their natural nocturnal style. In popular culture The devil is an iconic animal within Australia, and particularly associated with Tasmania. The animal is used as the emblem of the Tasmanian National Parks and Wildlife Service, and the former Tasmanian Australian rules football team which played in the Victorian Football League was known as the Devils. The Hobart Devils were once part of the National Basketball League. The devil has appeared on several commemorative coins in Australia over the years. Cascade Brewery in Tasmania sells a ginger beer with a Tasmanian devil on the label. In 2015, the Tasmanian devil was chosen as Tasmania's state emblem. Tasmanian devils are popular with tourists, and the director of the Tasmanian Devil Conservation Park has described their possible extinction as "a really significant blow for Australian and Tasmanian tourism". There has also been a multimillion-dollar proposal to build a giant 19 m-high, 35 m-long devil in Launceston in northern Tasmania as a tourist attraction. Devils began to be used as ecotourism in the 1970s, when studies showed that the animals were often the only things known about Tasmania overseas, and suggested that they should therefore be the centrepiece of marketing efforts, resulting in some devils being taken on promotional tours. The Tasmanian devil is probably best known internationally as the inspiration for the Looney Tunes cartoon character the Tasmanian Devil, or "Taz" in 1954. Little known at the time, the loud hyperactive cartoon character has little in common with the real life animal. After a few shorts between 1957 and 1964, the character