International Association for Semiotic Studies (IASS/AIS). IASS Publications & International Semiotics Institute. Retrieved 2020-01-25. aims to unify existing theories of semiotics for application to the post-Baudrillardian world of ubiquitous technology. Its central move is to place the finiteness of thought at the root of semiotics and the sign as a secondary but fundamental analytical construct. The theory contends that the levels of reproduction that technology is bringing to human environments demands this reprioritisation if semiotics is to remain relevant in the face of effectively infinite signs. The shift in emphasis allows practical definitions of many core constructs in semiotics which Shackell has applied to areas such as human computer interaction, creativity theory, and a computational semiotics method for generating semiotic squares from digital texts. Pictorial semiotics Pictorial semiotics is intimately connected to art history and theory. It goes beyond them both in at least one fundamental way, however. While art history has limited its visual analysis to a small number of pictures that qualify as "works of art", pictorial semiotics focuses on the properties of pictures in a general sense, and on how the artistic conventions of images can be interpreted through pictorial codes. Pictorial codes are the way in which viewers of pictorial representations seem automatically to decipher the artistic conventions of images by being unconsciously familiar with them. According to Göran Sonesson, a Swedish semiotician, pictures can be analyzed by three models: (a) the narrative model, which concentrates on the relationship between pictures and time in a chronological manner as in a comic strip; (b) the rhetoric model, which compares pictures with different devices as in a metaphor; and (c) the Laokoon model, which considers the limits and constraints of pictorial expressions by comparing textual mediums that utilize time with visual mediums that utilize space. The break from traditional art history and theory—as well as from other major streams of semiotic analysis—leaves open a wide variety of possibilities for pictorial semiotics. Some influences have been drawn from phenomenological analysis, cognitive psychology, structuralist, and cognitivist linguistics, and visual anthropology and sociology. Globalization Studies have shown that semiotics may be used to make or break a brand. Culture codes strongly influence whether a population likes or dislikes a brand's marketing, especially internationally. If the company is unaware of a culture's codes, it runs the risk of failing in its marketing. Globalization has caused the development of a global consumer culture