Jersey, the Philadelphia Daily News, the Delaware County Daily Times and The Citizens' Voice, The Burlington Free Press, The Oregonian, the Chicago Sun-Times, and the Boston Herald. US tabloids that ceased publication include Denver's Rocky Mountain News. Oceania In Australia, tabloids include The Advertiser, the Herald Sun, The Sun-Herald, The Daily Telegraph, The Courier Mail, The West Australian, The Mercury, the Hamilton Spectator, The Portland Observer, The Casterton News and The Melbourne Observer. South America In Argentina, one of the country's two main newspapers, Clarín, is a tabloid. In Brazil, many newspapers are tabloids, including sports daily Lance! (which circulates in cities such as Rio de Janeiro and São Paulo), most publications currently and formerly owned by Grupo RBS (especially the Porto Alegre daily Zero Hora), and, in March 2009, Rio de Janeiro-based O Dia switched to tabloid from broadsheet, though, several years later, it reverted to being a broadsheet. Its sister publication, Meia Hora has always been a tabloid, but in slightly smaller format than O Dia and Lance!. As a weekly alternative newspaper The more recent usage of the term 'tabloid' refers to weekly or semi-weekly newspapers in tabloid format. Many of these are essentially straightforward newspapers, publishing in tabloid format, because subway and bus commuters prefer to read smaller-size newspapers due to lack of space. These newspapers are distinguished from the major daily newspapers, in that they purport to offer an "alternative" viewpoint, either in the sense that the paper's editors are more locally oriented, or that the paper is editorially independent from major media conglomerates. Other factors that distinguish "alternative" weekly tabloids from the major daily newspapers are their less-frequent publication, and that they are usually free to the user, since they rely on ad revenue. As well, alternative weekly tabloids tend to concentrate on local- or even neighbourhood-level issues, and on local entertainment in the bars and local theatres. Alternative tabloids can be positioned as upmarket (quality) newspapers, to appeal to the better-educated, higher-income sector of the market; as middle-market (popular); or as downmarket (sensational) newspapers, which emphasize sensational crime stories and celebrity gossip. In each case, the newspapers will draw their advertising revenue from different types of businesses or services. An upmarket weekly's advertisers are often organic grocers, boutiques, and theatre companies while a downmarket's may have those of trade schools, supermarkets, and the sex industry. Both usually contain ads from local bars, auto