adviser for a possible sale. Additionally, in a memo addressing potential sale rumors provided to Walt Mossberg's tech site Re/code Onion CEO Steve Hannah states, "We have had follow-up conversations with numerous parties in recent months. Our advisors will continue to have those conversations and, hopefully, they will lead to the right outcome." In June 2015 Steve Hannah—the publication's CEO since 2004— stepped down from the position with the new CEO role passed onto current president of the organization, Mike McAvoy. On September 21, 2015, StarWipe—a spinoff sister site of The A.V. Club centered on celebrity culture—was launched. It was closed on June 17, 2016. In October 2015, CEO Mike McAvoy announced a restructuring of the organization, layoffs as well as a series of management changes. "But even though we’ve done well, we have not been able to keep pace with our ambitious goals for Onion Inc." Kurt Mueller—the company's COO—elaborated on the details stating, "We were overstaffed for the non-media-agency part of the business. We have less demand for a ton of new content for a brand. There's demand, but we just overestimated what the demand is." In January 2016, Univision Communications purchased a 40% stake in Onion, Inc. "As an independent media company, we’ve always been forced to run a tight financial ship, which has made us smart and lean, but not always ready to invest in the great new ideas that we come up with," Mr. McAvoy said in a memo to staff. "I’m excited to see what we can do with Univision behind us." This brings The Onion into the Fusion Media Group arm of Univision, the same media family as the Gizmodo collection of sites (Kotaku, Lifehacker, Deadspin, etc.), which also has led to a consolidated media management platform and aligned content presentation styles with these sister sites. In January 2017, The Onion partnered with Lionsgate Films and production company Serious Business to develop multiple film projects. "We've plotted our takeover of the film industry for some time", said Kyle Ryan, vice president of Onion Studios, in a wry statement. "With the help of Serious Business and Lionsgate, we'll make room on our award shelf for some Oscars. To the basement you go, Pulitzers." Serious Business is a production company run by former UTA Online co-founder Jason U. Nadler, @midnight co-creator Jon Zimelis and writer/producer Alex Blagg. In September 2017, the site's editor-in-chief Cole Bolton