Canada and the government of Ontario three years later. The Gloucester subway cars, the first version of TTC subway cars, known as "red rockets" because of their bright red exterior, have been retired. The current T-series trains also have a red interior color scheme. The name lives on as the TTC uses the phrase to advertise the service, such as "Ride the Rocket" in advertising material, "Rocket" in the names of some express buses, and the new "Toronto Rocket" subway cars, which began revenue operation on July 21, 2011. Another common slogan is "The Better Way". Finances The TTC recovered 69.6% of its operating costs from the fare box in 2017. From its creation in 1921 until 1971, the TTC was self-supporting both for capital and operations (it had to pay property taxes until 1967). Through the Great Depression and World War II, it accumulated reserves that allowed it to expand considerably after the war, both with subways and major steady growth of its bus services into the suburbs. It was not until 1971 that the Metro Toronto government and the province started to provide operational subsidies, required primarily due to rising costs of delivering transit to low-density suburbs in Metro Toronto and large wage increases. Deficits and subsidies soared throughout the 1970s and 1980s, followed by service cuts and a period of ridership decline in the 1990s, partly attributable to recession. In 1997, the Progressive Conservative government under Premier Mike Harris implemented the "Common Sense Revolution" which, among other things, cut in provincial financing support for the Eglinton West subway line, and cut $718million in municipal transit support, placing the entire burden of financing the system on municipalities and leaving the TTC with a $95.8million/year funding shortfall. The TTC cut back service with a significant curtailment put into effect on February 18, 1996. Since then, the TTC has consistently been in financial difficulties. Service cuts were averted in 2007, though, when Toronto City Council voted to introduce new taxes to help pay for city services, including the TTC. As a result, the TTC became the largest transit operator in Anglo-America not to receive provincial/state subsidies. The TTC has received federal funding for capital projects from as early as 2009. The TTC is also considered one of the costliest transit systems per fare price in North America. For the 2011 operating year, the TTC had a projected operating budget of