had announced for Roosevelt before Taft won the nomination, he was stunned to discover that very few incumbent politicians followed him into the new party. The main exception was California, where the Progressive faction took control of the Republican Party. Loyalty to the old party was a powerful factor for incumbents; only five senators now supported Roosevelt. Roosevelt's daughter Alice had a White House marriage to Congressman Nicholas Longworth, who represented Taft's base in Cincinnati. Roosevelt reassured him in 1912 that of course he had to endorse Taft. However, Alice was her father's biggest cheerleader—the public conflict between spouses ruined the marriage. The leadership of the new party included a wide range of reformers. Jane Addams campaigned vigorously for the new party as a breakthrough in social reform. Gifford Pinchot represented the environmentalists and anti-trust crusaders. Publisher Frank Munsey provided much of the cash. George W. Perkins, a leading Wall Street financier and senior partner of J.P. Morgan bank came from the efficiency movement. He handled the new party's finances efficiently, but was deeply distrusted by many reformers. The new party was popularly known as the "Bull Moose Party" after Roosevelt told reporters, "I'm as fit as a bull moose". At the 1912 Progressive National Convention, Roosevelt cried out, "We stand at Armageddon and we battle for the Lord." Governor Hiram Johnson controlled the California party, forcing out the Taft supporters. He was nominated as Roosevelt's running mate. Roosevelt's platform echoed his radical 1907–1908 proposals, calling for vigorous government intervention to protect the people from selfish interests: Though many Progressive party activists in the North opposed the steady loss of civil rights for blacks, Roosevelt ran a "lily-white" campaign in the South. Rival all-white and all-black delegations from four southern states arrived at the Progressive national convention, and Roosevelt decided to seat the all-white delegations. Nevertheless, he won few votes outside a few traditional Republican strongholds. Out of 1,100 counties in the South, Roosevelt won two counties in Alabama, one in Arkansas, seven in North Carolina, three in Georgia, 17 in Tennessee, two in Texas, one in Virginia, and none in Florida, Louisiana, Mississippi, or South Carolina. Assassination attempt On October 14, 1912, while arriving at a campaign event in Milwaukee, Wisconsin, Roosevelt was shot from seven feet away in front of the Gilpatrick Hotel by a delusional saloonkeeper named John Flammang Schrank, who believed that the ghost of assassinated