the writers, "That's so wrong. You're taking something that an audience has built eight years or nine years of investment in and just tossed it in the trash can for no good reason, for a story we've done before with other characters. It's so arbitrary and gratuitous, and it's disrespectful to the audience." Bans The show has reportedly been taken off the air in several countries. China banned it from prime-time television in August 2006, "in an effort to protect China's struggling animation studios." In 2008, Venezuela barred the show from airing on morning television as it was deemed "unsuitable for children". The same year, several Russian Pentecostal churches demanded that The Simpsons, South Park and some other Western cartoons be removed from broadcast schedules "for propaganda of various vices" and the broadcaster's license to be revoked. However, a court decision later dismissed this request. Perceived decline in quality Critics' reviews of early Simpsons episodes praised the show for its sassy humor, wit, realism, and intelligence. However, in the late 1990s, around the airing of season 10, the tone and emphasis of the show began to change. Some critics started calling the show "tired". By 2000, some long-term fans had become disillusioned with the show, and pointed to its shift from character-driven plots to what they perceived as an overemphasis on zany antics. Jim Schembri of The Sydney Morning Herald attributed the decline in quality to an abandonment of character-driven storylines in favor of celebrity cameo appearances and references to popular culture. Schembri wrote in 2011: "The central tragedy of The Simpsons is that it has gone from commanding attention to merely being attention-seeking. It began by proving that cartoon characters don't have to be caricatures; they can be invested with real emotions. Now the show has in essence fermented into a limp parody of itself. Memorable story arcs have been sacrificed for the sake of celebrity walk-ons and punchline-hungry dialogue." In 2010, the BBC noted "the common consensus is that The Simpsons golden era ended after season nine", and Todd Leopold of CNN, in an article looking at its perceived decline, stated "for many fans ... the glory days are long past." Similarly, Tyler Wilson of Coeur d'Alene Press has referred to seasons one to nine as the show's "golden age", and Ian Nathan of Empire described the show's classic era as being "say, the first ten seasons." Jon