traditions, "Anarchy in the U.K." linked punk to a newly politicised attitude—the Pistols' stance was aggrieved, euphoric and nihilistic, all at the same time. Rotten's howls of "I am an anti-Christ" and "Destroy!" repurposed rock as an ideological weapon. The single's packaging and visual promotion also broke new ground. Reid and McLaren came up with the notion of selling the record in a completely wordless, featureless black sleeve. The primary image associated with the single was Reid's "anarchy flag" poster: A ripped up and partly safety-pinned back together Union Flag, with the song and band names clipped along the edges of a gaping hole in the middle. This and other images created by Reid for the Sex Pistols quickly became punk icons. The Sex Pistols' behaviour, as much as their music, brought them national attention. On 1 December 1976, the band and members of the Bromley Contingent created a storm of publicity by swearing during an early evening live broadcast of Thames Television's Today programme, hosted by Bill Grundy. Appearing as last-minute replacements for fellow EMI artists Queen, who had dropped out because of Freddie Mercury's dental appointment, the band and their entourage were offered drinks as they waited to go on air. During the interview, Jones said the band had "fucking spent" its label advance and Rotten used the word "shit", although both of these statements were apparently inaudible to Grundy, who had earlier claimed to be drunk. He then engaged in repartee with Siouxsie Sioux, who declared that she had "always wanted to meet" him. Grundy responded, "Did you really? We'll meet afterwards, shall we?" This prompted the following exchange between Jones and the host: Jones: You dirty sod. You dirty old man. Grundy: Well keep going, chief, keep going. Go on. You've got another five seconds. Say something outrageous! Jones: You dirty bastard. Grundy: Go on, again. Jones: You dirty fucker. Grundy: What a clever boy! Jones: What a fucking rotter. Although the programme was broadcast only in the London region, the ensuing furore occupied the tabloid newspapers for days. The Daily Mirror famously ran the headline "The Filth and the Fury!", and also asked "Who are these punks?"; other papers such as the Daily Express ("Fury at Filthy TV Chat") and the Daily Telegraph ("4-Letter Words Rock TV") followed suit. Thames Television suspended Grundy and, though he was later reinstated, the interview effectively ended his career.