by Reuters, which enlisted Rudin Management as its development partner and built 3 Times Square on that corner; that building opened in 2001. In 1998, a joint venture of Klein, The Blackstone Group, and Boston Properties won the right to acquire the sites at the southwest and southeast corners of 42nd Street and Seventh Avenue for $330 million. 5 Times Square was completed on the southwest-corner site in 2002, and Times Square Tower opened on the southeast-corner site in 2004. Effects Times Square now boasts attractions such as ABC's Times Square Studios, where Good Morning America is broadcast live; competing Hershey's and M&M's stores across the street from each other, and multiple multiplex movie theaters. Additionally, the area contains restaurants such as the Bubba Gump Shrimp Company, a seafood establishment; Planet Hollywood Restaurant and Bar, a theme restaurant; and Carmine's, serving Italian cuisine. It has also attracted several large financial, publishing, and media firms to set up headquarters in the area. A larger presence of police has improved the safety of the area. The theatres of Broadway and the huge number of animated neon and LED signs have been one of New York's iconic images as well as a symbol of the intensely urban aspects of Manhattan. Since 1987 such signage has been mandated by zoning ordinances that require building owners to display illuminated signs, the only district in New York City with this requirement. The neighborhood has a minimum limit for lighting instead of the standard maximum limit. The density of illuminated signs in Times Square rivals that in Las Vegas. Officially, signs in Times Square are called "spectaculars", and the largest of them are called "jumbotrons". This signage ordinance was implemented in accordance with guidelines set in a revitalization program that New York Governor Mario Cuomo implemented in 1993. Notable signage includes the Toshiba billboard directly under the NYE ball drop, the curved seven-story NASDAQ sign at the NASDAQ MarketSite at 4 Times Square on 43rd Street, and the curved Coca-Cola sign located underneath another large LED display owned and operated by Samsung. Both the Coca-Cola sign and Samsung LED displays were built by LED display manufacturer Daktronics. Times Square's first environmentally friendly billboard powered by wind and solar energy was first lit on December 4, 2008. On completion, the 20 Times Square development will host the largest LED signage in Times Square at 18,000 square feet. The