the pace, spin, and placement of the shot. Players use various grips during play, including the Continental (The "Handshake Grip"), Eastern (Can be either semi-eastern or full eastern. Usually used for backhands.), and Western (semi-western or full western, usually for forehand grips) grips. Most players change grips during a match depending on what shot they are hitting; for example, slice shots and serves call for a Continental grip. Serve A serve (or, more formally, a "service") in tennis is a shot to start a point. The serve is initiated by tossing the ball into the air and hitting it (usually near the apex of its trajectory) into the diagonally opposite service box without touching the net. The serve may be hit under- or overhand although underhand serving remains a rarity. If the ball hits the net on the first serve and bounces over into the correct diagonal box then it is called a "let" and the server gets two more additional serves to get it in. There can also be a let if the server serves the ball and the receiver isn't prepared. If the server misses his or her first serve and gets a let on the second serve, then they get one more try to get the serve in the box. Experienced players strive to master the conventional overhand serve to maximize its power and placement. The server may employ different types of serve including flat serve, topspin serve, slice serve, and kick (American twist) serve. A reverse type of spin serve is hit in a manner that spins the ball opposite the natural spin of the server, the spin direction depending upon right- or left-handedness. If the ball is spinning counterclockwise, it will curve right from the hitter's point of view and curve left if spinning clockwise. Some servers are content to use the serve simply to initiate the point; however, advanced players often try to hit a winning shot with their serve. A winning serve that is not touched by the opponent is called an "ace". Forehand For a right-handed player, the forehand is a stroke that begins on the right side of the body, continues across the body as contact is made with the ball, and ends on the left side of the body. There are various grips for executing the forehand, and their popularity has fluctuated over the years. The most important ones are