cells to create a wind hydrogen system. The project is run by the Unst Partnership, the local community's development trust. A status report on hydrogen production in Shetland, published in September 2020, stated that Shetland Islands Council (SIC) had "joined a number of organisations and projects to drive forward plans to establish hydrogen as a future energy source for the isles and beyond". For example, it was a member of the Scottish Hydrogen Fuel Cell Association (SHFCA). The ORION project, previously named the Shetland Energy Hub, was underway; the plan was to create an energy hub that would use clean electricity in the development of "new technologies such as blue and green hydrogen generation". In December 2020 the Scottish government released a hydrogen policy statement with plans for incorporating both blue and green hydrogen for use in heating, transportation and industry. The government also planned an investment of £100 million in the hydrogen sector "for the £180 million Emerging Energy Technologies Fund". Shetland Islands Council planned to obtain further specifics about the availability of funding. The government had already agreed that the production of "green" hydrogen from wind power near Sullom Voe Terminal was a valid plan. A December 2020 report stated that "the extensive terminal could also be used for direct refuelling of hydrogen-powered ships" and suggested that the fourth jetty at Sullom Voe "could be suitable for ammonia export". Farming and textiles Farming is mostly concerned with the raising of Shetland sheep, known for their unusually fine wool. Knitwear is important both to the economy and culture of Shetland, and the Fair Isle design is well known. However, the industry faces challenges due to plagiarism of the word "Shetland" by manufacturers operating elsewhere, and a certification trademark, "The Shetland Lady", has been registered. Crofting, the farming of small plots of land on a legally restricted tenancy basis, is still practised and is viewed as a key Shetland tradition as well as an important source of income. Crops raised include oats and barley; however, the cold, windswept islands make for a harsh environment for most plants. Media Shetland is served by a weekly newspaper, The Shetland Times and the online Shetland News with radio service being provided by BBC Radio Shetland and the commercial radio station SIBC. Tourism Shetland is a popular destination for cruise ships, and in 2010 the Lonely Planet guide named Shetland as the sixth best