concluded. It screened nationally in the United States as a Saturday afternoon matinée and its false marketing as a "true story" helped it attract a broad audience. For eight years after 1976, it was annually reissued to first-run theaters, promoted by full-page ads. The film eventually grossed more than $30 million in the United States and Canada ($14.4 million in rentals), making it the 12th highest-grossing film initially released in 1974, despite its minuscule budget. Among independent films, it was overtaken in 1978 by John Carpenter's Halloween, which grossed $47 million. Hooper reportedly hoped that the Motion Picture Association of America (MPAA) would give the complete, uncut release print a "PG" rating due to its minimal amount of visible gore. Instead, it was originally rated "X". After several minutes were cut, it was resubmitted to the MPAA and received an "R" rating. A distributor apparently restored the offending material, and at least one theater presented the full version under an "R". In San Francisco, cinema-goers walked out of theaters in disgust and in February 1976, two theaters in Ottawa, Canada, were advised by local police to withdraw the film lest they face morality charges. After its initial British release, including a one-year theatrical run in London, The Texas Chain Saw Massacre was initially banned on the advice of British Board of Film Censors (BBFC) Secretary Stephen Murphy, and subsequently by his successor, James Ferman. While the British ban was in force the word "chainsaw" itself was barred from movie titles, forcing imitators to rename their films. In 1998, despite the BBFC ban, Camden London Borough Council granted the film a license. The following year the BBFC passed The Texas Chain Saw Massacre uncut for release with an 18 certificate, and it was broadcast a year later on Channel 4. When the 83-minute version of the film was submitted to the Australian Classification Board by distributor Seven Keys in June 1975, the Board denied the film a classification, and similarly refused classification of a 77-minute print in December that year. In 1981, the 83-minute version submitted by Greater Union Film Distributors was again refused registration. It was later submitted by Filmways Australasian Distributors and approved for an "R" rating in 1984. It was banned for periods in many other countries, including Brazil, Chile, Finland, France, Iceland, Ireland, Norway, Singapore, Sweden and West Germany. In Sweden, it would also symbolize a video