In the United States, it became the 51st-highest-grossing film of 1994, and the 21st-highest-grossing R-rated film of 1994. Post-theatrical Despite its disappointing box-office returns, in what was then considered a risky move, Warner Home Video shipped 320,000 rental video copies throughout the United States in 1995. It went on to become one of the top rented films of the year. It was the seventh top video rental of 1995 in the United States. Positive recommendations and repeat customer viewings, and being well received by both male and female audiences, were considered key to the film's rental success. Ted Turner's Turner Broadcasting System had acquired Castle Rock in 1993, which enabled his television channel, TNT, to obtain the cable-broadcast rights to the film. According to Glotzer, because of the low box-office numbers, TNT could air the film at a very low cost, but still charge premium advertising rates. The film began airing regularly on the network in June 1997. Television airings of the film accrued record-breaking numbers, and its repeated broadcast was considered essential to turning the film into a cultural phenomenon after its poor box-office performance. Darabont felt the turning point for the film's success was the Academy Award nominations, saying "nobody had heard of the movie, and that year on the Oscar broadcast, they were mentioning this movie seven times". In 1996, the rights to The Shawshank Redemption were acquired by Warner Bros. Pictures, following the merger of its parent company Time Warner with the Turner Broadcasting System. In the United Kingdom, the film was watched by viewers on the subscription television channel Film4 in 2006, making it the year's second most-watched film on subscription digital television. By 2013, The Shawshank Redemption had aired on 15 basic cable networks, and in that year occupied 151 hours of airtime, rivaling Scarface (1983), and behind only Mrs. Doubtfire (1993). It was in the top 15% of movies among adults between the ages of 18 and 49 on the Spike, Up, Sundance TV, and Lifetime channels. Despite its mainly male cast, it was the most-watched movie on the female-targeted OWN network. In a 2014 Wall Street Journal article, based on the margins studios take from box office returns, home media sales, and television licensing, The Shawshank Redemption had made an estimated $100 million. Jeff Baker, then-executive vice president and general manager of Warner Bros. Home Entertainment, said that the home video sales