project could be worthy if only for the publicity it might generate. MITS sold 1,000 Altairs in February 1975, and was selling 10,000 a year. When Charles Tandy asked who would buy the computer, company president Lewis Kornfeld admitted that they did not know if anyone would, but suggested that small businesses and schools might. Knowing that demand was very strong for the Altair—which cost more than $1,000 with a monitor—Leininger suggested that Radio Shack could sell 50,000 computers, but no one else believed him; Roach called the figure "horseshit", as the company had never sold that many of anything at that price. Roach and Kornfeld suggested 1,000 to 3,000 per year; 3,000 was the quantity the company would have to produce to buy the components in bulk. Roach persuaded Tandy to agree to build 3,500—the number of Radio Shack stores—so that each store could use a computer for inventory purposes if they did not sell. RCA agreed to supply the video monitor—a black-and-white television with the tuner and speakers removed—after others refused because of Tandy's low initial volume of production. Tandy used the black-and-silver colors of the RCA CRT unit's cabinet for the TRS-80 units also. Announcement Having spent less than on development, Radio Shack announced the TRS-80 (Tandy Radio Shack) at a New York City press conference on August 3, 1977. It cost ($ today), or ($ today) with a 12" monitor and a Radio Shack tape recorder; the most expensive product Radio Shack previously sold was a stereo. The company hoped that the new computer would help Radio Shack sell higher-priced products, and improve its "schlocky" image among customers. Small businesses were the primary target market, followed by educators, then consumers and hobbyists; despite its hobbyist customer base, Radio Shack saw them as "not the mainstream of the business" and "never our large market". Although the press conference did not receive much media attention because of a terrorist bombing elsewhere in the city, the computer received much more publicity at Boston University's Personal Computer Fair two days later. A front-page Associated Press article discussed the novelty of a large consumer-electronics company selling a home computer that could "do a payroll for up to 15 people in a small business, teach children mathematics, store your favorite recipes or keep track of an investment portfolio. It can also play cards." Six sacks of mail arrived at Tandy headquarters asking