as Batman, insisting that Batman should be an ordinary man who dressed up in an elaborate bat costume to frighten criminals. Burton cast Jack Nicholson as The Joker (Tim Curry being his second choice) in a move that helped assuage fans' fears, as well as attracting older audiences not as interested in a superhero film. When the film opened in June 1989, it was backed by the biggest marketing and merchandising campaign in film history at the time, and became one of the biggest box office hits of all time, grossing over $250 million in the U.S. and $400 million worldwide (numbers not adjusted for inflation) and earning critical acclaim for the performances of both Keaton and Nicholson, as well as the film's production aspects, which won the Academy Award for Best Art Direction. The success of the film helped establish Burton as a profitable director, and it proved to be a huge influence on future superhero films, which eschewed the bright, all-American heroism of Richard Donner's Superman for a grimmer, more realistic look and characters with more psychological depth. It also became a major inspiration for the successful 1990s cartoon Batman: The Animated Series, as the darkness of Burton's film and its sequel allowed for a darker Batman on television. Burton claimed that the graphic novel Batman: The Killing Joke was a major influence on his film adaptation of Batman: "I was never a giant comic book fan, but I've always loved the image of Batman and the Joker. The reason I've never been a comic book fan – and I think it started when I was a child – is because I could never tell which box I was supposed to read. I don't know if it was dyslexia or whatever, but that's why I loved The Killing Joke, because for the first time I could tell which one to read. It's my favorite. It's the first comic I've ever loved. And the success of those graphic novels made our ideas more acceptable." 1990s In 1990, Burton created a unique drawing which gave (screenwriter Caroline Thompson) inspiration to write the script for Edward Scissorhands which Burton directed, re-uniting with Winona Ryder from Beetlejuice. His friend Johnny Depp, a teen idol at the end of the 1980s due primarily to his work on the hit TV series 21 Jump Street, was cast in the title role of Edward, who