as a weekly print newspaper for satirical news in 1988 in Madison, Wisconsin, by Keck and Johnson with their friends Scott Dikkers as cartoonist and Peter Haise as publisher. In 1989, Keck and Johnson sold the paper to Dikkers and Haise for $16,000 ($19,000 according to some sources). After the sale, Keck and Johnson separately became publishers of similar alternative weeklies: Keck of The Stranger in Seattle, Washington, and Johnson of the Weekly Alibi in Albuquerque, New Mexico. Haise left The Onion after 15 years and eventually opened a custom framing shop in Wauwatosa, Wisconsin. Dikkers, who originally joined the staff as a cartoonist, said he was de facto editor by the third issue and became The Onions longest-serving editor in chief (1988–1999, 2005–2008). In its earlier years, The Onion was successful in a number of university locations (e.g., University of Wisconsin–Madison and University of Illinois at Urbana–Champaign). The publication primarily consisted of a mix of Dikkers's cartoons, Spy magazine-like satire, and short fiction. The bottom three inches were reserved as ad space for coupons that were typically purchased by local, student-centered or inexpensive establishments, such as eateries and video rental stores. The June 16, 1993, issue of The Daily Iowan ran a profile of Dikkers, in which it stated that "Dikkers still lives in Madison, spending about five hours a week on Jim's Journal and the rest of the time as co-owner of a satirical newspaper called The Onion". In a 1994 interview with U. Magazine, Dikkers discussed Onion, Inc.'s plans to create a new sketch comedy show called The Comedy Castaways, which they were in the process of pitching to NBC, Fox, and HBO. With a pilot and the first two episodes in post-production, Dikkers said, "I think what sets us apart is we've intentionally formed a tightly knit group of funny performers. A lot of these other shows are created by 50-year-olds, written by 40-year-olds and performed by 35-year-olds". In the spring of 1996, Ben Karlin and Dikkers collaborated with Robert Smigel and Dana Carvey to create four short Onion news segments for The Dana Carvey Show. Smigel said that after being introduced to The Onion by Bob Odenkirk a year earlier, "it jumped out at me as something completely original and great, and I really wanted to use it on the show". Although four fake news segments anchored by Stephen Colbert were recorded, only one of