extensive international and national considerations, studies and programs to protect cultural assets from the effects of tourism and those from war. In particular, it is also about training civilian and military personnel. But the involvement of the locals is particularly important. The founding president of Blue Shield International Karl von Habsburg summed it up with the words: “Without the local community and without the local participants, that would be completely impossible”. Cruise shipping Cruising is a popular form of water tourism. Leisure cruise ships were introduced by the Peninsular & Oriental Steam Navigation Company (P&O) in 1844, sailing from Southampton to destinations such as Gibraltar, Malta and Athens. In 1891, German businessman Albert Ballin sailed the ship Augusta Victoria from Hamburg into the Mediterranean Sea. 29 June 1900 saw the launching of the first purpose-built cruise ship was Prinzessin Victoria Luise, built in Hamburg for the Hamburg America Line. Modern day tourism Many leisure-oriented tourists travel to seaside resorts on their nearest coast or further afield. Coastal areas in the tropics are popular in both summer and winter. Mass tourism Academics have defined mass tourism as travel by groups on pre-scheduled tours, usually under the organization of tourism professionals. This form of tourism developed during the second half of the 19th century in the United Kingdom and was pioneered by Thomas Cook. Cook took advantage of Europe's rapidly expanding railway network and established a company that offered affordable day trip excursions to the masses, in addition to longer holidays to Continental Europe, India, Asia and the Western Hemisphere which attracted wealthier customers. By the 1890s over 20,000 tourists per year used Thomas Cook & Son. The relationship between tourism companies, transportation operators and hotels is a central feature of mass tourism. Cook was able to offer prices that were below the publicly advertised price because his company purchased large numbers of tickets from railroads. One contemporary form of mass tourism, package tourism, still incorporates the partnership between these three groups. Travel developed during the early 20th century and was facilitated by the development of the automobiles and later by airplanes. Improvements in transport allowed many people to travel quickly to places of leisure interest so that more people could begin to enjoy the benefits of leisure time. In Continental Europe, early seaside resorts included: Heiligendamm, founded in 1793 at the Baltic Sea, being the first seaside resort; Ostend, popularised by