though the Baltimore Colts and Pittsburgh Steelers were part of the old NFL before moving to the AFC following the AFL–NFL merger). CBS received a 22.6 rating and a market share of 43 for its broadcast, which was seen by 26.75 million people. NBC received an 18.5 rating and a market share of 36 for its broadcast, which was seen by 24.43 million people. Combined, the game received a market share of 79 and reached 51.18 million viewers. All known broadcast tapes of the game in its entirety were subsequently wiped by both NBC and CBS to save costs, a common practice in the TV industry at the time as videotapes were very expensive (one half-hour tape cost around $300 at the time, equivalent to $ in dollars), plus it was not foreseen how big the game was going to become. This has prevented studies comparing each network's respective telecast. For many years, only two small samples of the telecasts were known to have survived, showing Max McGee's opening touchdown and Jim Taylor's touchdown run. Both were shown in 1991 on HBO's Play by Play: A History of Sports Television and on the Super Bowl XXV pregame show. In January 2011, a partial recording of the CBS telecast was reported to have been found in a Pennsylvania attic and restored by the Paley Center for Media in New York. The two-inch color videotape is the most complete version of the broadcast yet discovered, missing only the halftime show and most of the third quarter. The NFL owns the broadcast copyright and has blocked its sale or distribution. After remaining anonymous and communicating with the media only through his lawyer since the recording's discovery, the owner of the recording, Troy Haupt, came forward to The New York Times in 2016 to tell his side of the story. NFL Films had a camera crew present, and retains a substantial amount of film footage in its archives, some of which have been released in its film productions. One such presentation was the NFL's Greatest Games episode about this Super Bowl, entitled The Spectacle of a Sport (also the title of the Super BowlI highlight film). On January 11, 2016, the NFL announced that "in an exhaustive process that took months to complete, NFL Films searched its enormous archives of footage and were able to locate all 145 plays from Super BowlI from more