heat treatment was not commonly disclosed; by the late 1980s, heat treatment became a major issue. At that time, much of all the world's sapphires were being heated to enhance their natural color. Intergem's marketing of guaranteed untreated Yogos set them against many in the gem industry. This issue appeared as a front-page story in the Wall Street Journal on 29 August 1984 in an article by Bill Richards, Carats and Schticks: Sapphire Marketer Upsets The Gem Industry. However, the biggest problem the Yogo mine faced was not competition from heated sapphires, but the fact that the Yogo stones could never produce quantities of sapphire above one carat after faceting. As a result, it has remained a niche product, with a market that largely exists in the US. Lattice ('bulk') diffusion treatments are used to add impurities to the sapphire to enhance color. This process was originally developed and patented by Linde Air division of Union Carbide and involved diffusing titanium into synthetic sapphire to even out the blue color. It was later applied to natural sapphire. Today, titanium diffusion often uses a synthetic colorless sapphire base. The color layer created by titanium diffusion is extremely thin (less than 0.5 mm). Thus repolishing can and does produce slight to significant loss of color. Chromium diffusion has been attempted, but was abandoned due to the slow diffusion rates of chromium in corundum. In the year 2000, beryllium diffused "padparadscha" colored sapphires entered the market. Typically beryllium is diffused into a sapphire under very high heat, just below the melting point of the sapphire. Initially (c. 2000) orange sapphires were created, although now the process has been advanced and many colors of sapphire are often treated with beryllium. Due to the small size of the beryllium ion, the color penetration is far greater than with titanium diffusion. In some cases, it may penetrate the entire stone. Beryllium-diffused orange sapphires may be difficult to detect, requiring advanced chemical analysis by gemological labs (e.g., Gübelin, SSEF, GIA, American Gemological Laboratories (AGL), Lotus Gemology. According to United States Federal Trade Commission guidelines, disclosure is required of any mode of enhancement that has a significant effect on the gem's value. There are several ways of treating sapphire. Heat-treatment in a reducing or oxidizing atmosphere (but without the use of any other added impurities) is commonly used to improve the color of sapphires, and this process is