of Love" originated with the formation of the Council for the Summer of Love during the spring of 1967 as a response to the convergence of young people on the Haight-Ashbury district. The council was composed of the Family Dog hippie commune, The Straight Theatre, The Diggers, The San Francisco Oracle, and approximately 25 other people, who sought to alleviate some of the problems anticipated from the influx of people expected during the summer. The council also assisted the Free Clinic and organized housing, food, sanitation, music and arts, along with maintaining coordination with local churches and other social groups. Psychedelic poster artist Bob Schnepf was commissioned by Chet Helms to create the official Summer of Love poster, which became a lasting icon of the era. Beginning Youth arrivals College students, high school students, and runaways began streaming into the Haight during the spring break of 1967, John F. Shelley the then-Mayor of San Francisco and the San Francisco Board of Supervisors, determined to stop the influx of young people once schools ended for the summer, unwittingly brought additional attention to the scene, and a series of articles in the San Francisco Examiner and San Francisco Chronicle alerted the national media to the hippies' growing numbers. By spring, some Haight-Ashbury organizations including Diggers theater and about 25 residents responded by forming the Council of the Summer of Love, giving the event a name. "You only had to walk out your door to join the fun"—Mike Lafavore Popularization The media's coverage of hippie life in the Haight-Ashbury drew the attention of youth from all over America. Hunter S. Thompson termed the district "Hashbury" in The New York Times Magazine. On February 6, 1967, Newsweek printed a four-page four-color "Dropouts on a Mission". On March 17, 1967, Time magazine printed an article "Love on Haight". On June 6, 1967, Newsweek printed "The Hippies are Coming". The activities in the area were reported almost daily. The event was also reported by the counterculture's own media, particularly the San Francisco Oracle, the pass-around readership of which is thought to have exceeded a half-million people that summer, and the Berkeley Barb. The media's reportage of the "counterculture" included other events in California, such as the Fantasy Fair and Magic Mountain Music Festival in Marin County and the Monterey Pop Festival, both during June 1967. At Monterey, approximately 30,000 people gathered for the first day of