was never scripted. The idea came to Lynch one afternoon after touching the side of a hot car left out in the sun: "I was leaning against a car—the front of me was leaning against this very warm car. My hands were on the roof and the metal was very hot. The Red Room scene leapt into my mind. 'Little Mike' was there, and he was speaking backwards... For the rest of the night I thought only about The Red Room." The footage was originally shot along with the pilot, to be used as the conclusion were it to be released as a feature film. When the series was picked up, Lynch decided to incorporate some of the footage; in the fourth episode, Cooper, narrating the dream, outlines the shot footage which Lynch did not incorporate, such as Mike shooting Bob and the fact that he is 25 years older when he meets Laura Palmer's spirit. In an attempt to avoid cancellation, the idea of a Cooper possessed by Bob came up and was included in the final episode, but the series was cancelled even before the episode was aired. Response Before the one-and-a-half-hour pilot premiered on TV, a screening was held at the Museum of Broadcasting in Hollywood. Media analyst and advertising executive Paul Schulman said: "I don't think it has a chance of succeeding. It is not commercial, it is radically different from what we as viewers are accustomed to seeing, there's no one in the show to root for." The show's Thursday night time slot had not been a good one for soap operas, as both Dynasty and its short-lived spin-off The Colbys did poorly. Twin Peaks was also up against the hugely successful sitcom Cheers. Initially, the show received a positive response from TV critics. Tom Shales, in The Washington Post, wrote: "Twin Peaks disorients you in ways that small-screen productions seldom attempt. It's a pleasurable sensation, the floor dropping out and leaving one dangling." In The New York Times, John J. O'Connor wrote: "Twin Peaks is not a send-up of the form. Mr. Lynch clearly savors the standard ingredients ... but then the director adds his own peculiar touches, small passing details that suddenly, and often hilariously, thrust the commonplace out of kilter." Entertainment Weekly gave the show an "A+" rating, and Ken Tucker wrote: "Plot is irrelevant; moments are everything. Lynch and Frost have