Kool-Aid Man (sometimes referred to as the Kool-Aid Guy or Captain Kool-Aid or Kindor the Kool-Aid Man) is the official mascot for Kool-Aid, a brand of flavored drink mix. The character CT has appeared on television and in print advertising as a fun-loving, gigantic, and joyful anthropomorphic pitcher filled with "The Original Flavor" Cherry Kool-Aid. He is typically featured answering the call of children by smashing through walls or furnishings and then holding a pitcher filled with Kool-Aid while saying his catchphrase, "Oh yeah!" He had a comic series produced by Marvel where he fought evil villains called "Thirsties" and even fought a man engulfed in fire named Scorch. He can also come in many different colors such as red, blue, green, and purple. History The precursor to Kool-Aid Man, "the Pitcher Man", was created on July 10, 1954. Marvin Potts, an art director for a New York advertising agency, was hired by General Foods to create an image that would accompany the slogan "A 5-cent package makes two quarts." Inspired by watching his young son draw smiley faces on a frosted window, Potts created the Pitcher Man, a glass pitcher with a wide smile emblazoned on its side and filled with Kool-Aid. It was one of several designs he created, but the only one that stuck, and General Foods began to use the Pitcher Man in all of its advertisements. The character's face was sometimes animated in synchronization with the jingle. In 1974, arms and legs were added and Kool-Aid Man was introduced as a 6-foot-tall pitcher of cherry Kool-Aid, reportedly voiced by Grey Advertising composer Richard Berg and created by Alan Kupchick and Harold Karp (of Grey Advertising). Children, parched from playing, or other various activities, typically exchanged a few words referring to their thirst, then put a hand to the side of their mouths and shouted "Hey, Kool-Aid!", whereupon Kool-Aid Man made his grand entrance, breaking through walls, fences, ceilings, or furnishings, uttering the famous words "Oh yeah!", then poured the dehydrated youngsters a glass of Kool-Aid. In 1979, the character's mouth was again animated to move in synchronization with the voice actor's singing and/or dialogue. From at least 1979 to 1981, the character was known in Canada as Captain Kool-Aid. By the 1980s, Kool-Aid Man had attained pop-culture icon status, and in 1983, was the subject of two video games for the Atari 2600 and Intellivision