Greatest Hits Radio Liverpool & The North West is an Independent Local Radio station based in Liverpool, England, owned and operated by Bauer as part of the Greatest Hits Radio network. It broadcasts to Merseyside, North West England, Cheshire and parts of North Wales. The station forms part of Greatest Hits Radio North West. As of September 2022, the station has a weekly audience of 182,000 listeners according to RAJAR. Coverage Although intended mostly for Merseyside, like its sister station, it serves Flintshire, northern Denbighshire, Greater Wrexham and eastern Greater Conwy in Wales; northern Cheshire, some parts of Greater Manchester and south-western Lancashire in England via signal overspill. In the past, the station has been telephoned from the island of Anglesey. History Originally it was known as "1548 City Talk", this service existed between 1989 and 1991 originally between 0700 and 1900 on weekdays. It was not a success, and a "Gold" format of music was introduced as the station initially became "Radio City Gold", and then "City Gold". Radio City was purchased by EMAP in 1998, and City Gold was rebranded Magic 1548 as part of the network of Magic stations on AM. In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes and in line with the other Magic AM stations began networking between 10am-2pm, 7pm-10am, and then 2am-6am (because of Pete Price's phone-in, which switched stations in January 2006). This resulted in Magic 1548 having more local programming on weekdays. During these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour. In January 2003, the station ceased networking with the London station, Magic 105.4, and a regional network was created with Piccadilly Magic 1152 in Manchester at the hub at the weekend and Magic 1152 in Newcastle during the week. During networked hours, local adverts are aired, as well as a local news summary on the hour. From July 2006, more networking was introduced across the Northern Magic AM network which meant only 4 hours a day was to be presented from the local studios, between 06:00 and 10:00am. In April 2012 Magic 1548, inline with the majority of other Magic North stations, dropped local weekend breakfast shows. Between March 2013 and December 2014, weekday breakfast was syndicated from Piccadilly Magic 1152 in Manchester. Local news and traffic bulletins