the Past 25 Years", with the comments, "It's not easy telling the story of a girl's mission to solve her best friend's murder – while also investigating her own rape – but creator Rob Thomas' tough assignment was made easier by putting the tirelessly smart and snarky Veronica Mars on the case. Her wry one-liners injected much-needed lightness into sometimes grim mysteries." In 2020, Briana Kranich of Screen Rant ranked Veronica Mars as the top contender of The 10 Best TV Teen Heroines. Fandom Veronica Mars has attracted a loyal and dedicated fan base. A group of fans calling themselves the "Cloud Watchers" organized several campaigns to bring more viewers to the series to ensure its continuation. The group hired a plane to fly over the CW offices, carrying a banner reading "Renew Veronica Mars." The group hired street teams in New York, Los Angeles, Philadelphia, and Chicago to distribute 30,000 fliers advertising the series' return after its midseason hiatus in the third season. The "Cloud Watchers" raised $50,000 in donations and through the sale of Veronica Mars clothing and tchotchkes. Upon the cancellation of the series, fans sent more than 10,000 Mars Bars to the CW, hoping that the network would reverse its decision and renew the series. Rob Thomas thanked the fans of the series for their efforts, saying, "I love those people, and they have been so good to me, but it's not going to happen." A feature film continuation was made possible in 2013 through a Kickstarter fund, in which 91,585 fans donated $5,702,153 to get the film made. Fans have also come to refer to themselves and be referred to as "Marshmallows" by media as well as the cast and crew of the series after a line delivered by Wallace (Percy Daggs III) in the pilot episode: "You're a marshmallow, Veronica Mars. A Twinkie." At the end of the same episode, Veronica in voiceover remarks "Well, you know what they say: 'Veronica Mars, she's a marshmallow.'" A reference to the term was also included in the fan-funded film. Awards and nominations Distribution International The CTV Television Network began airing Veronica Mars in Canada as a mid-season replacement on May 30, 2005. CTV decided not to pick up the second season, which began broadcast by Sun TV on July 18, 2006. The third season was initially only available through American border stations. The fourth season premiered