BI-LO. Store brand Delhaize America stores use common private brands called Home 360, Nature's Promise, CHA-CHING, and Taste of Inspirations. Sister supermarkets Hannaford and Sweetbay were the last two stores to make the switch, doing so in 2010 and 2011. The move is designed to simplify the company's store-brand products line. Food Lion stores have the My Essentials brand, as well as the Hannaford brand. At the end of 2014, the My Essentials, as well as the Home 360 names, were retired and the more traditional Food Lion brand name was used as a replacement. Slogans "LFPINC (LFPISC or LFPIVA)": During the Food Town era, the slogan stood for "Lowest Food Prices In North Carolina". Also, it was used in South Carolina, Virginia, and Georgia stores. "6800 Low Prices": late 1970s–1985 "Extra Low Prices": 1985–2004 "Good Neighbors, Great Prices": 2004–2011 "Get Your Lion's Share": 2011–2014 "Easy, fresh and affordable... You can count on Food Lion... Every day": 2014–2015 "Life's Better with the Lion": 2015–2016 "How Refreshing": 2016–2019 "This is Our Home. That's Our Food Lion": 2019–present Primetime Live controversy In the 1990s, Food Lion gained a degree of notoriety when it was the subject of an ABC News investigation. ABC had received a tip about unsanitary practices at Food Lion. Two ABC reporters had posed as Food Lion employees, and witnessed the unsanitary practices at Food Lion. Much of what they had seen was videotaped with cameras hidden in wigs that they were wearing. The footage was then featured in a segment on the news magazine Primetime Live, in which Food Lion employees described unsanitary practices, which included bleaching discolored, expired pork with Clorox and repackaging expired meats with new expiration dates, and the use of nail polish remover to remove the expiration dates from dairy item packages. The company responded by suing ABC for fraud, claiming that the ABC employees misrepresented themselves; for trespassing, because the ABC employees came on to Food Lion property without permission; and for breach of duty of loyalty, because the ABC employees videotaped nonpublic areas of the store and revealed internal company information. During the court battles between Food Lion and ABC, over 40 hours of unused footage were released that helped Food Lion's case. In the unused footage, two undercover producers are seen trying to encourage violations of company policy; however, employees resisted and correctly followed sanitary practices. Food Lion was awarded US$5.5