The Portland Rose Festival is an annual civic festival held during the month of June in Portland, Oregon. It is organized by the volunteer non-profit Portland Rose Festival Association with the purpose of promoting the Portland region. It includes three separate parades, along with a number of other activities. History The Portland Rose Society, founded by Georgiana Pittock and friends in 1888, began with a backyard rose show in Pittock's garden. The annual fundraising event drew more crowds each year. By 1904, the rose society was hosting its annual rose show along with additional festivities, including a parade and pageant. In 1905, Portland Mayor Harry Lane is remembered for his rousing speech at the Lewis and Clark Exposition, telling the large crowd that Portland needed a "festival of roses". In 1906, the first Rose Festival and Flower Parade was held in Portland. Pittock and neighbors contributed roses from their gardens to decorate floats, wagons, people and horses for the parade. In 1907, Portland hosted its first official Portland Rose Festival. The Grand Floral Parade is the centerpiece of the festival and the second largest all-floral parade in the United States after the Tournament of Roses Parade. More than 500,000 spectators line the route, making this flower parade the largest single-day spectator event in Oregon. The first parade, in 1907, was called the Rose Carnival, but eventually came to be known as the Rose Festival Parade and later still the Grand Floral Parade. The 1907 festival also included an "electric parade" with illuminated floats; this evolved into the Merrykhana Parade but after a two-season suspension was renamed the Starlight Parade in 1976. Since 1930 a queen has been selected from a court of high school seniors from each school in the area. The members of the court are called princesses. For a brief period starting in 1997 they were officially called "ambassadors", but the term "princesses" was reinstated in January 2007. A college scholarship is awarded to a 14-member "royalty". Starting in 2009, the Rose Festival Foundation opened one place on the court to someone from a school outside the Portland city limits. There are drivers for the Princesses, who are chosen from each high school. The first African American driver (escort) was Sam Whitney from Benson High School in 1954. A Junior Rose Festival, focused on children, began unofficially in 1921, on the city's east side, and included its own