and here's why: [Series creator] Rob Thomas and I had a powwow, and we were both 100 percent on board. We took our proposal to Warner Bros., and Joel Silver told us that there is no enthusiasm [there] to make a Veronica Mars movie, and that is, unfortunately, a roadblock we cannot compete with." At the 2010 TCA Winter Press Tour, Rob Thomas stated that the movie wouldn't be happening, "I would write it if anyone would finance it. If anyone's interested in making that movie, I am available, Kristen's [Bell] available. I would love to do it. I think the closest we came was Joel [Silver] pushing it at Warner Bros., and they didn't bite. It has sort of gone away." In April 2010, Thomas insisted, "it's not dead. I continue to want to do it [...] We're still looking into it." In June 2010, Silver was less optimistic about the film happening; "we analyzed all these areas about it. I talked to the home video people because a movie like that would be driven by video. The [season DVDs] didn't do that well... So they didn't feel there was a need or an audience." Kickstarter project On March 13, 2013, Rob Thomas and Kristen Bell launched a Kickstarter fundraiser in an attempt to get the film made, with the help of fans to reach the goal of $2 million. The campaign offered various incentives to those who donated more than $10. Thomas and Bell stated that they approached Warner Bros. with the idea and they approved and will be distributing the finished title. Bell, Thomas, Enrico Colantoni, Ryan Hansen, and Jason Dohring appeared in a video promoting the campaign that was shot in February 2012. The goal was met within 10 hours of the start of the campaign. The project broke several Kickstarter records, becoming the site's largest successful film project. The campaign ended on April 13, with 91,585 donors raising $5,702,153. Production began in June 2013, with a projected early 2014 release. In December 2013, Thomas announced that the release date would be March 14, 2014, a year and a day after the start of the Kickstarter project. On April 5, Thomas had completed the first draft of the script. Several casting announcements were made through April to June, with confirmation of several returning cast members, including Jason Dohring (Logan Echolls), Enrico Colantoni (Keith Mars), Percy Daggs