Baby Einstein (stylized as baby einstein) is an American franchise and line of multimedia products, including home video programs, CDs, books, flash cards, toys, and baby gear that specialize in interactive activities for infants and toddlers under three years old, created by Julie Aigner-Clark. The franchise is produced by The Baby Einstein Company (formerly known as I Think I Can Productions). The videos show babies, toddlers and preschoolers under three years simple patterns, puppet shows, and familiar objects, such as everyday items, animals, and toys that are often accompanied by reorchestrated classical music written by composers such as Johann Sebastian Bach, Ludwig van Beethoven, Wolfgang Amadeus Mozart, and many others, as well as some traditional rhymes. The video series is known for its puppets, which are all animals who seldom speak, mostly communicating in simple sounds and their respective animal noises. The Baby Einstein Company has also released a companion series aimed at preschoolers, called Little Einsteins. Baby Einstein was introduced to the public on June 4, 1996, and remained a small company until Clark sold it to Disney. Between November 7, 2001, and October 13, 2013, Disney owned and operated the Baby Einstein brand. Starting on October 14, 2013, Kids II, Inc. owns and operates the Baby Einstein brand. History The Baby Einstein Company was founded in 1996 by former teacher and stay-at-home mom Julie Aigner-Clark at her home in suburban Alpharetta, Georgia, as I Think I Can Productions. According to an interview with Julie Dunn, she wanted her babies to be exposed to classical music, poetry, colors, shapes, and more. Aigner-Clark and her husband invested $18,000 of their savings to produce the initial product, a VHS they named Baby Einstein and later sold as Language Nursery in 2002 to avoid confusion with the Baby Einstein brand as a whole. The original video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages. Eventually, the video was marketed across the United States, Europe, Asia, and Australia. It even won the 1997 Parenting Magazine award for Best Video of the Year. Other videos followed, some featuring the Clarks' two daughters, Aspen and Sierra, as well as other children. It quickly became a multimillion-dollar franchise; its revenue grew from $1 million in 1998 to $25 million in 2001. In October 1998, Julie Aigner-Clark renamed the company the Baby Einstein Company, and on February 10,