Cowon Systems, Inc. (simply known as Cowon) is a South Korean consumer electronics and software corporation. The company’s initial focus was software development and microelectronics, specializing in speech synthesis and speech recognition technology. In 2000, with the introduction of the iAUDIO CW100, Cowon expanded into the portable media player industry, which is now the core of their business. In 2010, Cowon was ranked number one in the PMP category of Japanese Management Association Consultants’ Global Customer Satisfaction Competency Index, and in 2011, it was ranked number one in the same organization’s Global & Great Brand Competency Index. In the west, Cowon is most well known for its iAUDIO range of portable media players, which has resulted in many people incorrectly referring to the company as “Cowon iAUDIO” or simply “iAUDIO.” Outside the domestic market, Cowon iAUDIO's sales and market share have always been minuscule - however, it gained a certain niche market and retains a loyal following from fans and enthusiasts. Products In its marketing, Cowon distinguishes between "MP3 players" and "portable media players," where the latter are larger and have a greater focus on video playback. The categories differ slightly between the Korean and the global homepage. All Cowon products are produced domestically in South Korea. MP3 players Cowon M2 (2014) Cowon E3 (2014) iAUDIO 9+ (2013) Cowon D20 (2013) Cowon X9 (2012) iAUDIO 10 (2011) Cowon C2 (2011) Cowon X7 (2010) Cowon J3 (2010) iAUDIO E2 (2009) iAUDIO 9 (2009) Cowon S9 (2008) LIAAIL products Cowon’s LIAAIL division, founded in 2011, focuses on personal audio and cell phone accessories. Among its products can be found: Earphones Cowon BT2 Cowon EM1 Cowon EF1 Cowon XE1 Cowon CE1 Cowon SE2 Cowon EM2 Cell phone cases Bird Case Tree Case Leather Case Jelly Case Cell phone screen protectors Other products Cowon AD1, car camera released in 2012 Cowon AC1, car camera released in 2012 Cowon W2, Windows 7-based ultra-mobile PC released in 2010, available in 60 and 80 GB models Cowon W2 SSD, Windows 7-based ultra-mobile PC equipped with a solid state drive, released in 2010, available in a 32 GB model Cowon L3, GPS navigation device and in-car entertainment system released in 2009 Cowon N3, GPS navigation device and in-car entertainment system released in 2007 Discontinued products Cowon D20 Cowon iAUDIO 10 Cowon C2 Cowon D3 Plenue Cowon X7 Cowon J3 iAUDIO E2 iAUDIO 9 Cowon D2+ Cowon S9 Cowon