highlights package, and live coverage of the end of season play-off final. The coverage, which is available via Freeview, Sky, Virgin, FreeSat, TalkTalk, BT Vision and online via the TVPlayer, will be fronted by Aaron Murphy who previously commentated on the league for Premier Sports. In January 2020, the league announced that Premier Sports would show live coverage of the 2020 Challenge Cup final and 2020 Elite League play-off final. In September 2021, the league confirmed that Premier Sports had become headline sponsors and the EIHL's exclusive television partners for three seasons, beginning from the 2021–22 season. Coverage would again be fronted by Aaron Murphy, with analysis from Paul Adey, and consist of 27 live matches - including 23 league games, the Challenge Cup final and the end of season play-off final weekend. During this time, the league was known as the Premier Sports Elite League. In November 2022, following news Viaplay had acquired Premier Sports, the Elite League's title sponsors changed to the Viaplay Elite League to reflect the rebrand. Other coverage Ice hockey receives little national media coverage in the United Kingdom. Some national newspapers list results and provide short summaries of the league's news but more extensive coverage remains minimal. There was a small surge in interest during the 2004–05 season when newspapers such as The Times reported on the NHL players playing the Elite League as a result of the lock-out but since the lock-out ended, coverage has returned to its previous levels. Of the national newspapers only the Daily Star has a regular ice hockey column, which appears on Tuesday and Sunday. Coverage in the towns and cities where Elite League clubs are based is more extensive, and local newspapers have dedicated ice hockey reporters who cover the local team. Local radio stations such as BBC Coventry & Warwickshire, BBC Radio Nottingham and BBC Radio Sheffield all provide programming on the sport. Radio Sheffield also provides a weekly ice hockey programme Iceline while Radio Nottingham has broadcast a similar programme, Powerplay, since the later stages of the 2005–06 season, and has a 15-minute weekly preview of games on Saturday evenings during the ice hockey season after the station's coverage of the local football teams is completed. BBC Coventry & Warwickshire have also followed suit with Faceoff, a programme broadcast on the first Thursday of the month during the season. The Cardiff Devils are given weekly