"no safer or healthier" than other tobacco products. Attorneys General from 32 other states and the District of Columbia signed onto the agreement. Use of Native American imagery The use of Native American/American Indian imagery by the brand, such as the depiction of an Indigenous person on the package and the use of fake folktales, has been criticized as cultural appropriation and promoting stereotypes. Research found that the use of this imagery led to many smokers, including Indigenous peoples, having the misperception that the brand was owned or operated by a tribe/on tribal land and that it was more "natural" and thus healthier. In response, Robin Sommers, the CEO and majority owner of Santa Fe Natural Tobacco Company, stated that "Native Americans are not a target market for American Spirit", stating that the use of this imagery was due to the company's goal to bring tobacco usage more in line with a perceived "moderation" by Indigenous peoples in the 15th century and that proceeds from sales support Native communities. See also Tobacco smoking Health effects of tobacco Tobacco politics References R. J. Reynolds Tobacco Company brands