"Rock DJ" is a song by English singer and songwriter Robbie Williams, featured on his third studio album, Sing When You're Winning (2000). The song was released on 31 July 2000 as the lead single from the album. It samples Barry White's song "It's Ecstasy When You Lay Down Next to Me", "Can I Kick It?" by A Tribe Called Quest and has a quote from "La Di Da Di" by Slick Rick and Doug E. Fresh. "Rock DJ" reached number one in Costa Rica, Iceland, Ireland, New Zealand, and the United Kingdom whilst reaching the top 10 in Australia, Austria, Germany, Italy, Norway, Spain, and Switzerland. It was the fourth-best-selling song of 2000 in the UK. The music video features Williams trying to impress a female DJ by stripping naked and eventually resorting to removing his skin and muscles, ending up as a skeleton. The song won British Single of the Year, and the video won British Video of the Year at the 2001 Brit Awards. Chart performance The song became Robbie Williams' third number-one solo single in the United Kingdom, going on to sell over 600,000 copies and being certified Platinum by the BPI. The song also became a smash hit around Europe, charting inside the top ten in most countries and becoming his first number-one single in New Zealand, Argentina and Mexico. The song also became a top five hit in Australia, where it went on to sell over 70,000 copies, being certified Platinum by the ARIA. However, success in the United States was limited, reaching number 24 on Billboard's Hot Dance Club Play but failing to chart inside the Hot 100. "Rock DJ" went on to sell almost 4 million copies worldwide. The song was named the Best Song of 2000 at the MTV Europe Music Awards and Best Single and Best Video at the Brits 2001. Music videos The accompanying music video for "Rock DJ" was directed by Vaughan Arnell. It was released on 6 July. It begins with Williams dancing on a roller disco with women skating around him. He wants to get the attention of the female DJ (played by Lauren Gold) standing above the stage, so he begins taking off his clothes. She ignores him at first, but after she finally notices he is completely naked, he proceeds with stripping off his skin, muscles and organs, until the only thing left of