content of its sponsored AdWords ads that had shown links to a car sales website Carsales. The ads had been shown by Google in response to a search for Honda Australia. The ACCC said the ads were deceptive, as they suggested Carsales was connected to the Honda company. The ruling was later overturned when Google appealed to the High Court of Australia. Google was found not liable for the misleading advertisements run through AdWords despite the fact that the ads were served up by Google and created using the company's tools. See also Advertising Automated bid managers Clickthrough rate Digital marketing Opportunity to see Pay-per-call advertising Pay to click Search engine marketing Search engine optimization References Compensation methods Pricing Online advertising methods Internet terminology Contexts for auctions