a daughter, Antoinette. Tony was a popular figure among the young Italian-American population and it showed in 1974, where he was deemed "Tiger of the Year" in an advertising theme taken from the Chinese Lunar Calendar. The advertising theme declared, "This is the Year of the Tiger and Tony is the Tiger of the Year." Later that year, Tony graced the covers of Italian GQ and Panorama. In addition to Tony's success, during this decade, son Tony Jr. was even given his own short-lived cereal in 1975, Frosted Rice. Provensen's original art design for the tiger has changed significantly over the years, as Tony the whimsical, cereal-box-sized tiger with a teardrop-shaped head was replaced by his fully-grown son Jr., who is now a sleek, muscular sports enthusiast—he was a coach for the Monster Wrestlers in My Pocket and a referee for the Monster Sports Stars in My Pocket (see Monster in My Pocket). Tony the Tiger was never limited to American cereal boxes, appearing on Kellogg's European brand cereal boxes. Tony frequently appears in American commercials as an animated character in a live-action world, frequently with his drawn image rotoscoped over a live character, such as an extreme sports athlete, allowing Tony to not just appear in live-action, but interact as well. The longtime voice of Tony, Thurl Ravenscroft, died in 2005. In North America, he was replaced from 2005 onwards by announcer Lee Marshall, who maintained the role until his death from cancer in 2014. In the United Kingdom, Tony is voiced by Californian-born British actor, Tom Clarke Hill. For some time in the UK, the rock song "Eye of the Tiger" by Survivor was used in conjunction with Tony's viewings. In Canada, Tony is voiced by animation, commercial, and promo voice artist Tony Daniels. "Put a Tiger on Your Team" was featured in ads all across the nation in 1958 as Kellogg's cereal campaign reached out all children sports organizations and teams to build more consumers. In the same year of 1958, Tony the Tiger was joined by other popular mascots to promote the newest cereal release "pre-sweetened cereals." Mass media and marketing during this time was on the rise, especially in the food product industry. In the wake of Kellogg's Frosted Flakes the cereal company's goal was to produce a flavor that was "delicious and distinctive flavor." In 1974, after the Kellogg Company launched a Chinese Year