Rockstar (stylized as ROCKST★R or ЯR) is an energy drink created in 2001, which, , has a 0.3% market share of the US non-alcoholic beverage market. Rockstar is based in Purchase, New York. , Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries. In March 2020, PepsiCo announced it had agreed to acquire Rockstar for $3.85 billion. History Founded in 2001 by Russ Weiner, the son of right-wing radio show host Michael Savage. Rockstar launched into what was the fastest-growing segment of the U.S. beverage market at the time, energy drinks. In addition to featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles—from athletes to rock stars," Rockstar sought to differentiate itself from the market leader, Red Bull, by using a 16 oz can size as opposed to Red Bull's 8 oz can, and by marketing itself as "twice the size of Red Bull for the same price" By 2007, Rockstar was one of the top three energy drink brands in North America, with a 155% growth in sales in 2004, reaching $48 million" Atlanta Journal-Constitution and had sold over a billion cans. It had 14% of the US energy drink market in 2008, and as of 2009 was available in over 20 countries, . Among those countries are Sold: in the United States, Canada, the United Kingdom, Ireland, Germany, Spain, Japan, Hong Kong, Australia, Mexico, Malta, New Zealand, Argentina, the Netherlands, Finland, Morocco and Colombia. in addition to the United States. Rockstar switched distributors from The Coca-Cola Company to PepsiCo in the summer of 2009. Production and distribution for the United Kingdom and Republic of Ireland was franchised to Irn Bru owners A.G. Barr until 2027, though this was terminated in 2020 following the PepsiCo acquisition. In 2020, PepsiCo acquired Rockstar Energy for $3.85 billion. Boycott Members of the LGBT community have supported a boycott because the company's founder and chief executive officer is the son of right-wing radio personality Michael Savage and because its former chief financial officer, Janet Weiner, is Savage's wife and CFO of his production company. The boycott was motivated by allegations that Savage had made homophobic, racist, antisemitic, and discriminatory comments. In May 2009, San Francisco mayor Gavin Newsom returned a $25,000 donation which Rockstar had made to his 2010 re-election campaign. During an