of citations to articles published in each journal. Since then, the JIF has become associated as a mark of journal "quality", and gained widespread use for evaluation of research and researchers instead, even at the institutional level. It thus has significant impact on steering research practices and behaviours. By 2010, national and international research funding institutions were already starting to point out that numerical indicators such as the JIF should not be considered as a measure of quality. In fact, research was indicating that the JIF is a highly manipulated metric, and the justification for its continued widespread use beyond its original narrow purpose seems due to its simplicity (easily calculable and comparable number), rather than any actual relationship to research quality. Empirical evidence shows that the misuse of the JIF—and journal ranking metrics in general—has a number of negative consequences for the scholarly communication system. These include gaps between the reach of a journal and the quality of its individual papers and insufficient coverage of social sciences and humanities as well as research outputs from across Latin America, Africa, and South-East Asia. Additional drawbacks include the marginalization of research in vernacular languages and on locally relevant topics and inducement to unethical authorship and citation practices. More generally, the impact factors fosters a reputation economy, where scientific success is based on publishing in prestigious journals ahead of actual research qualities such as rigorous methods, replicability and social impact. Using journal prestige and the JIF to cultivate a competition regime in academia has been shown to have deleterious effects on research quality. A number of regional and international initiatives are now providing and suggesting alternative research assessment systems, including key documents such as the Leiden Manifesto and the San Francisco Declaration on Research Assessment (DORA). Plan S calls for a broader adoption and implementation of such initiatives alongside fundamental changes in the scholarly communication system. As appropriate measures of quality for authors and research, concepts of research excellence should be remodelled around transparent workflows and accessible research results. JIFs are still regularly used to evaluate research in many countries, which is a problem since a number of issues remain around the opacity of the metric and the fact that it is often negotiated by publishers. Negotiated values Results of an impact factor can change dramatically depending on which items are considered as "citable" and therefore included in the denominator. One notorious