articles, including "Men Don't Want Clever Wives," and "What Did Your Husband Give Up For Marriage?"(August 1938). The magazine encouraged participation from readers, offering a prize of $25 to the best letter written in response to one of their articles. In October 1938, Edith Hunter of Calgary won the $25 for her letter in response to "What Did Your Husband Give Up For Marriage?" contesting the article. Chatelaine tried to maintain its position as a voice for Canadian women, and included a few political articles with a feminist edge such as "When Women Enter Public Life?" (September 1938), and "Why I Had a Civil Marriage" (March 1935). World War II The editor of the magazine from 1929 to 1952 was Byrne Hope Sanders. Sanders took some time off from the magazine during World War II after being seconded to Ottawa. She was made a Companion of the Order of Canada for her work as head of the Wartime Prices and Trade Board, where she implemented food rationing and set up a consumer council of women. During the Second World War, Chatelaine published cover images of young women in uniform, working on farms, and contributing to the war effort. After the war, as husbands returned home from overseas, the magazine immediately switched to images of ultra-femininity and articles on being a wife. There was a sharp increase in articles about motherhood and family life. Editorials such as "Don't Delay Parenthood" (May 1946) were suitable companions to the "Baby Boom" period. 1957–1977 After five years under editor John Clare (editor 1952–1957), feminist Doris Anderson took over the position as first female editor in chief of Chatelaine in 1957 and held the position until 1977. Under Anderson, Chatelaine began publishing controversial content about subjects including sex and women's rights. Her early tenure at the magazine saw it transformed from a traditional women's publication into one that addressed challenging issues, including legal abortion in specific circumstances (1959), an exposé on child abuse (1960), a critique of Canadian divorce laws (1961) and a call for equal pay for women (1962). The writers she employed included June Callwood, Barbara Frum, Adrienne Clarkson, and Michele Landsberg. In 1963, Anderson considered publishing an excerpt of Betty Friedan's The Feminine Mystique. Anderson turned down the excerpt, claiming that the magazine had already covered the material Friedan wrote about. This anecdote is often used to distinguish Anderson and her publication