were produced to conform to regional tastes and cultural preferences. Frito-Lay conducted extensive testing before settling on flavors for the Chinese market, with ranch dressing, North Sea crab, smoked octopus and caramel being passed up for two flavors: Savory American Cream and Zesty Japanese Steak. These flavors were produced as the result of focus group testing, in which the original Crunchy Cheetos did not test as well. Strawberry Cheetos, a plain corn Cheeto coated in strawberry icing, were released in Japan in 2008. In 2013, a Pepsi-flavored Cheeto was introduced in Japan, and a Mountain Dew-flavored variety was available in 2014. In India, Cheetos Whoosh are sold, made of ingredients such as whole grain and vegetables. In Pakistan Cheetos are available in six different flavors: Bites: Vegetable, Stars: Cream N' Herb, Ocean Safari: Cheese, X & O: Spicy Twist, Red Flavoured Mast and Ketchup. In 2015, Frito-Lay released a limited edition cinnamon sugar-flavored snack called Sweetos to U.S. markets. Sweetos were the first sweet snack that Cheetos had released in the United States in the brand's 67-year history. In the first week of 2020, Frito-Lay began distributing "Cheetos popcorn". Flamin' Hot Cheetos According to Frito-Lay records, Flamin' Hot Cheetos, a spicy version of the product, was developed at the company's headquarters in Texas starting in 1989, as part of a project led by Lynne Greenfeld, and introduced in test markets in the summer of 1990, alongside Flamin' Hot versions of Fritos and Lays. Becoming available nationwide in early 1992, The Washington Post would go on to call Flamin' Hot Cheetos "something of a cultural phenomenon", with Newsweek noting that it "rejuvenated the brand" and would become a "central element in Cheetos marketing". Beginning in the late 2000s, Richard Montañez, who had started his career at Frito-Lay as a plant janitor and later became a marketing director for the company, claimed that he had invented Flamin' Hot Cheetos in the early 1990s while still a janitor, observing that the brand did not have any products targeting Latinos. Montañez claimed he had pitched his idea to CEO Roger Enrico as part of Enrico's initiative to empower employees to help the flagging company. In 2018, Variety reported that Fox Searchlight was developing a biopic about the origin story of Flamin' Hot Cheetos as told by Montañez. The following year, Eva Longoria signed on to direct the film. In May 2021, the Los Angeles