music video for "Hole in My Soul" in 1997, and Will Smith's music video for "Miami" in 1998. She also appeared in the music video for The Strokes' "The End Has No End" in 2004. In 2005, Mendes was employed by Revlon as an international spokesperson, and participated in their campaign to raise funds for breast cancer research. In December 2007, People for the Ethical Treatment of Animals (PETA) used a nude photo of Mendes for their anti-fur campaign. Mendes was a spokesmodel for the 2008 Campari calendar. She also appeared nude in a 2008 print advertisement for Calvin Klein's Secret Obsession perfume, an ad that United States network executives found too risqué for broadcasting. Mendes has been a spokesperson for Calvin Klein, Magnum, and the chocolate milk brand Cocio. She also promoted Thierry Mugler's Angel fragrance, Reebok shoes, and Pantene shampoo. In 2011, Mendes appeared in a Peek & Cloppenburg clothing catalog. Fashion designing Mendes has a line of bed linens and dinnerware that is sold at Macy's. In February 2013, she partnered with New York & Co. to launch her own fashion line, Eva by Eva Mendes. She is also the creative director of the makeup brand CIRCA Beauty, which launched exclusively at Walgreens in 2015. Singing In 2010, Mendes sang "Pimps Don't Cry," a song featured in The Other Guys, and also performed a duet with CeeLo Green with the same song. In 2011, she recorded a version of "The Windmills of Your Mind". She also featured in the single "Miami" sung by Will Smith which was released in 1998. Public image Many media outlets have cited her as one of the world's most beautiful Latin women, and she has been often considered a sex symbol. She once embraced that status, saying it was "partially self-created ... I think at times I play up my sexiness. And there's times where I don't", though she does not let it interfere with her film work: "I like it when it doesn't limit my career. It's a part of my life, but on a secondary plane". Nevertheless, her professional trajectory throughout the 2000s tended to gravitate towards parts that relied heavily on her looks. She has not appeared in a film since 2014. Mendes ranked 54th, 12th, 7th, 7th, and 11th in Maxim magazine's Hot 100 issue in 2002, 2005, 2007, 2008, and 2010 respectively, and appeared several times on