presenter Tony Blackburn co-presented a national breakfast show on the network until 2007. Presentation Presenters on the station included some who were already established personalities in the East Midlands region. Among them were John Peters (who launched the station as he had done with Trent in 1975). In the late 1980s a new South Asian Indian program hosted by DJ Magnam brought extra listenership to GEM-AM from the large South Asian Indian community that lived in Derby and Nottingham. A number of the original presenters were later to be heard on a newer oldies and easy listening station broadcasting to the East Midlands, this time on Saga 106.6 FM, which came on air in 2003, and was later rebranded as 106.6 Smooth Radio after it was acquired by GMG Radio. Many of Saga 106.6 FM's jingles were made by JAM Productions of Dallas, Texas, and Steve England, and made reference to the Great East Midlands. Classic Gold GEM used ident jingles from Manchester company Alfasound, and then PAMS and JAM. GCap Media and Global Radio In summer 2007, when ownership restrictions were relaxed, Classic Gold's original owners, now called GCap Media after a merger, bought the network of stations back from UBC Media Group. Having two gold networks on its hands, GCap decided to merge them. In early August 2007, the Classic Gold and Capital Gold networks were joined under the new name Gold. To "streamline" the business even further, the last remaining live local programming on Classic Gold GEM was cut, and replaced with an automated daytime programme (where the presenter's links between the records are all pre-recorded but made to sound live), the bare minimum required to satisfy regulators Ofcom. The decision resulted in the redundancy of long-time Classic Gold Gem presenter Geoff Hemming, as well as local presenters at Classic Gold stations nationwide. The station had a 4% audience reach in Nottingham, and 6% in Derby in 2006. In 1993 the reach was 24% in Nottingham, 23% in Derby. (*RAJAR ratings 1993/2006) The dwindling audience tuning into the station's crackly medium wave frequencies has in recent years been supplemented by those listening to a stream on the internet, and also on DAB Digital Radio in Nottingham and Leicester. The bit rate for this broadcast was reduced in 2006 to accommodate more radio stations to the digital multiplex, it has since been increased back to stereo. After nineteen