existing brands. In summer of 1960, Double Cola used a Chinese name as "(得寶可樂)", a locally made super king size with much more carbon dioxide for only 40 Hong Kong cents for a 16-ounce bottle which could serve three then-typical beverage cups. Since 2010 In 2010 Diet Double-Cola was reformulated with Splenda to make it taste more like regular Double-Cola. Two years later the Double Cola was given new branding and packaging though the ingredients stayed exactly the same. In 2013 The Double Cola Company expanded its product line outside of that of just soft drinks. Quad Energy was released in 2012 in five different flavors all with energy-boosting ingredients. The same year The Double Cola Company tapped into the ever-growing coconut water market with MINŌKU Coconut Water. MINŌKU Coconut Water is ethically sourced in Thailand and is sold nationally in the US. The Double Cola Company has plans to release their newest product ZILI Tea in the near future in five different flavors. The Double Cola Company website says, "ZILI Teas are all natural teas that harness the power of Mother Nature to hydrate, nourish, and satisfy." Marketing Double Cola was formerly available in a somewhat wider area of the South. Yet Double Cola is a distinctive part of culture in Southern Indiana, especially around Evansville (for example, Double Cola Fields). It was once marketed as a lower-cost alternative to Coca-Cola and other soft drinks, but Double Cola is now marketed as a premium brand in that area, with the same or higher price than Coca-Cola or Pepsi-Cola. Diet versions of both Double Cola and Ski have been developed in recent years. The "Jumbo" line of fruit-flavored drinks has been expanded to include peach, strawberry, pineapple, fruit punch, root beer, and blue creme soda. Some of these drinks are available only in very limited areas. Speculation that expansion to Middle Eastern markets was at least in part a chance to exploit the company's low profile and consequent lack of political connotations now inherent in the Coke–Pepsi struggle. Though the Double Cola company's international sales are not as large as Coke or Pepsi, their presence in South Asia, South America and the Middle East comprises their international market. Double-Cola, Oranta and Chaser are the main products sold in their foreign markets. Popular culture about The Double Cola Company Double-Cola is sold in the classic glass bottles at Cracker Barrel stores.