Pete Brady, Tony Brandon, Dave Cash (who also teamed up to present a popular Kenny and Cash Show), Ian Damon, Chris Denning, Dave Dennis, Pete Drummond, John Edward, Kenny Everett (co-host of the Kenny and Cash Show, and ultimately fired for continual on-air criticism of the religious programme, The World Tomorrow), Graham Gill, Bill Hearne, Duncan Johnson, Paul Kaye (who became the main news reader), Lorne King, "Marshall" Mike Lennox, John Peel (see The Perfumed Garden), Earl Richmond, Mark Roman, John Sedd, Keith Skues, Ed Stewart, Norman St. John, Tommy Vance (who came to the station via Radio Caroline South and had been on KHJ Los Angeles), Richard Warner, Willy Walker, Alan West, Tony Windsor (who had begun his offshore career with Radio Atlanta) and John Yorke. In August 1966, the Beatles began their last US concert tour. After the storm John Lennon's "more popular than Jesus" comment caused in the US, the group’s reception was a cause for speculation – and the Beatles' management arranged for British journalists to accompany them. Radio London's Kenny Everett (a Liverpudlian), Caroline's Jerry Leighton, and Swinging Radio England's Ron O'Quinn were invited. Because the UK Post Office – at that time the country's monopoly telephone service provider – had cut ship-to-shore communication with pirate vessels, Everett had to call a number on land. Paul Kaye would go ashore, take the call in Harwich and tape the conversation before heading back to the ship, where the recording was edited and music inserted to make a 30-minute programme, sponsored by Bassett's, whose Jelly Babies were allegedly the Beatles' favourite. The shows went out each evening at 7.30 for 40 days of the tour. In 1967, Radio London got an eight-day UK exclusive on the Sgt. Pepper's Lonely Hearts Club Band, playing it first on 12 May 1967. The album was in the shops on 1 June 1967, but Everett had left the station on 21 March that year. Advertising sales A Cadillac car dealer in Abilene, Texas, who became one of the investors associated with Pierson, nominated Philip Birch, a J. Walter Thompson account director who had relocated from JWT's offices in the US to their offices in London. Birch became managing director, responsible for the entire management of Radio London and its sales company, Radlon (Sales). Birch was largely responsible for the station's success, tailoring the American-style format to a British audience. The cost