Middle-earth Enterprises, formerly known as Tolkien Enterprises, is a subdivision of the Embracer Freemode division of Embracer Group and formerly a trade name for a division of The Saul Zaentz Company. The subdivision owns the worldwide exclusive rights to certain elements of J. R. R. Tolkien's two most famous literary works: The Hobbit and The Lord of the Rings. These elements include the names of characters contained within as well as the names of places, objects and events within them, and certain short phrases and sayings from the works. In August 2022, Embracer Group announced that it had entered into an agreement to purchase Middle-earth Enterprises from The Saul Zaentz Company. Background and history J. R. R. Tolkien, the author of The Hobbit and The Lord of the Rings, sold the film, stage and merchandising rights of those works to United Artists in 1968. They in turn sold them to The Saul Zaentz Company in 1976, which licenses them through the former Tolkien Enterprises, now named Middle-earth Enterprises. United Artists retained distribution rights. In 1977, Rankin/Bass licensed the rights to produce an animated version of The Hobbit, which was broadcast on NBC. In 1978, Tolkien Enterprises and the distributor United Artists funded and released an animated version of The Lord of the Rings directed by Ralph Bakshi, which covered approximately the first half of the Lord of the Rings. In 1999, the company severed their licensing agreement with Iron Crown Enterprises (ICE) for role-playing games set in Middle-earth after ICE ceased developing new products for this line. This contributed to ICE filing for bankruptcy in 2001. Tolkien Enterprises then made a new licensing agreement with Decipher Inc. for their The Lord of the Rings Roleplaying Game, which published content from 2002 to 2006. Initially, Miramax was backing the production of Peter Jackson's The Lord of the Rings films in 1997, but was restricted by then-owner Disney, who demanded that they turn the story into one film instead of two films, thus Jackson brought the project to New Line Cinema, who acquired the rights to develop The Lord of the Rings and The Hobbit from Miramax for about $12 million. (Miramax retained a 5% stake in the gross.) Principal photography for Jackson's The Lord of the Rings film trilogy was conducted concurrently in New Zealand from 11 October 1999 through to 22 December 2000. Produced under license from Tolkien Enterprises and