in the United States and Canada, Sabritas in Mexico and Latin Americas Foods in Brazil, Colombia, Argentina, Venezuela, and Peru), PepsiCo Europe and PepsiCo APAC and AMESA. PepsiCo also granted a license to the Strauss-Elite company to distribute the Cheetos snack. In 2010, worldwide annual sales of Cheetos totaled approximately $4 billion, making it the 11th-largest PepsiCo brand. In 2021, PepsiCo and Indofood announced that Indofood CBP has officially purchased all of the shares owned by Fritolay Netherlands Holding B.V., an affiliate of PepsiCo at PT Indofood Fritolay Makmur (IFL, now PT Indofood Fortuna Makmur) worth IDR 494 billion, thus the production of Lay's, Cheetos, and Doritos brand snacks in Indonesia were stopped on 18 August 2021. In addition, PepsiCo and its affiliates has also agreed not to produce, package, sell, market or distribute snack products that compete with IFL products in Indonesia for a period of three years. The Cheetos brand has since been renamed into new variants of Chiki (Twist, Puffs, and Net). Indonesia is the only Cheetos market that sells Roasted Corn flavor of Cheetos while Doritos would take on the new name Maxicorn. Products and distribution The first Cheetos product was Crunchy Cheetos, invented in 1948 in San Antonio, Texas. Crunchy Cheetos remained the brand's sole product for 23 years until the introduction of Cheetos Puffs in 1971. The baked varieties, otherwise known as Baked Cheetos, became available beginning in 2004. As of 2010, there are 21 different variants of Cheetos snacks distributed in the United States. In addition to the original Crunchy Cheetos, Cheetos Puffs and Baked varieties are sold in alternate shape and flavor variations—including a spicy variety known as Flamin' Hot Cheetos. Cheetos are among the snack varieties included in the Frito-Lay Munchies snack mix. With the introduction of Frito-Lay's Natural line, Natural Cheetos were introduced in the mid-2000s, touting all-natural ingredients and real Wisconsin white cheddar cheese. They accompany other Frito-Lay products in the Natural line and compete in the market space occupied by other health-conscious snack foods, such as Pirate's Booty. The Natural brand was re-branded to Simply in 2014. Cheetos first entered Brazil in 1976, followed by other countries such as Australia during the 1980s. In 1994, Cheetos became the first American brand of snack food to be made and distributed in China. As the distribution of Cheetos expanded outside the U.S. to include more than 36 countries, localized versions