the newspaper announced that it would use the name U-T San Diego "on all of our media products and communications"; the newspaper's website (formerly called "SignOn San Diego" and available under SignOnSanDiego.com) would use the name UTSanDiego.com. The official announcement explained the change as being intended to "unify our print and digital products under a single brand with a clear and consistent expectation of quality". U-T San Diego bought the North County Times in September 2012. On October 15, 2012, the North County Times ceased publication and became the U-T North County Times, which was an edition of the U-T with some North County–specific content. Six months later the U-T North County Times name was dropped and the newspaper became a North County edition of the U-T. In November 2013, the newspaper bought eight more local weekly newspapers (La Jolla Light, Del Mar Times, Rancho Santa Fe Review, Poway News Chieftain, Rancho Bernardo & 4S Ranch News Journal, the Solana Beach Sun, the Carmel Valley News and the Ramona Sentinel) in the San Diego area, which continued publication under their own names. In 2014, U-T San Diego launched a ninth paper, the Encinitas Advocate. In 2012, U-T San Diego launched U-T TV, a television news channel. The network featured news, lifestyle, and editorial content produced by the newspaper's staff, and was created as part of the newspaper's growing emphasis on multi-platform content under Manchester. On February 20, 2014, U-T TV was dropped from cable, and lacked crucial carriage from Time Warner Cable. The channel remaining staff was retained to produce video content for the newspaper's digital properties. Tribune Publishing ownership On May 7, 2015, it was announced that the Tribune Publishing Company, publisher of the Los Angeles Times, the Chicago Tribune, and other newspapers, had reached a deal to acquire U-T San Diego and its associated properties for $85 million. The sale ended the newspaper's 146 years of private ownership. The transaction was completed on May 21, 2015. On the same date, the newspaper reintroduced its previous branding as The San Diego Union-Tribune. The Union-Tribune and the Los Angeles Times became part of a new operating entity known as the California News Group, with both newspapers led by Times publisher and chief executive officer Austin Beutner. The two newspapers reportedly would retain distinct operations, but there would be a larger amount of synergy and content sharing between them. The acquisition