the end of 2010), Damon Tassone, Josh Feuerstein (who are now co-founders at Intent Media) and Arun Rajan (now CTO at Zappos). The team was further increased by the arrival of Brian Murphy to head up Holiday Autos and MedHotels (he had previously been at Hertz, Thomas Cook and American Express) Simon Thompson as CMO (who had previously been at Honda and Motorola and subsequently went to Apple), Joe Kenny from Cisco and Arnaldo Munoz from easyJet. In April 2007, Coolgorilla released a downloadable version of the Talking Phrasebooks for Nokia and Sony Ericsson mobile devices with lastminute.com branding. During 2008–2010, hires included Alistair Rodger (formerly Commercial Director at Hilton) and James Donaldson (who joined from News International to replace Kamm as CFO) and Mark Newton from AMEX. It was the above teams of executives that led the business through a five-year period after the acquisition which was characterised by increased profitability and in January 2009, lastminute.com released nru ("near you") a GPS-based restaurant search application for Android in the UK. A US version was released in May 2009, together with restaurant review guide, Zagat. In 2009, lastminute.com was among the first online players to offer limited inventory 'flash' sales which it branded 'WIGIGs' (When It's Gone It's Gone). During this period the company also divested itself of its travel agent 'bed booking bank' for hotels, MedHotels, which it sold to Thomas Cook for an undisclosed sum. The successful leisure car rental business, Holiday Autos, remained in the portfolio. Structurally, the business also began to look quite different through the 2006–2010 period. Its technology hosting was moved to the US, offshore technology development became prevalent through use of Sabre's facilities in South America, North America and India and lastminute.com itself opened a new centre in Poland to handle much of its back-office and customer fulfilment functions. 2011–2015 In early 2011, lastminute.com launched a pan-European marketing campaign called 'Stories Start Here', to position the brand as an online leisure, entertainment and travel retailer. More recently, the company's communications strategy focussed on a return to its 'last minute' roots, promoting the customer savings that can be achieved when booking at the last minute. A revisited focus on 'the weekend' has also been an important development for the company, which created a dedicated section of their website in August 2011, providing weekend-specific offers. In August 2014, lastminute.com ranked in 6th place in a