previously Shop Direct Group's logistics division, was separated from the group and subsequently renamed Yodel. With the demise of the Woolworths Group in January 2009, Shop Direct purchased rights to children's clothing brand Ladybird along with the Woolworths trade name from the administrators. The takeover of the Woolworths brand by Shop Direct was announced on 2 February 2009, and the new online retailer began trading on 25 June that year. At the start of 2009, Shop Direct predicted growth in online sales, with a spokesperson saying: "We anticipate that 70 per cent of our sales will be online by 2010/11 and, therefore, the future of our business is online-led." It was confirmed in late 2009 that it was on track to achieve 70% of its sales via the internet by 2011. By the end of the 2012/13 financial year, this figure had reached 78%. In 2013, the company rebranded to Shop Direct, dropping the 'group' from its name. On October 27, 2017, Shop Direct successfully placed its debut bond. In 2019, Shop Direct rebranded to The Very Group. Intellectual properties Retailers Littlewoods.com Very.co.uk Very Ireland (https://www.very.ie) Defunct BargainCrazy ShopDirect.com Woolworths.co.uk Littlewoodsireland.ie Brands Ladybird for Children V by Very Defunct Additions Direct Abound Choice Great Universal Isme K&Co Kays Marshall Ward Financial services Very Financial Services Defunct Everyday Financial Solutions Shop Direct Financial Services Operations Very.co.uk, Littlewoods.com and Littlewoods Ireland retail clothing and footwear, electricals, home and furniture, gifts and beauty, outdoor and seasonal, and toys. Very Exclusive sells luxury fashion. As well as its celebrity brands, Shop Direct previously had a stable of own-brand fashion labels. Today, it operates a 'hero' own brand fashion label, V by Very, alongside Ladybird for children. Alongside the core retail business, Shop Direct owns and operates a financial services business, formerly known as Everyday Financial Solutions, and now known as Shop Direct Financial Services. In July 2022, the company announced the appointment of Lionel Desclée as its new group chief executive, replacing Henry Birch who held the position for over four years. Locations The Very Group's headquarters is Skyways House, a £31 million renovated aircraft hangar, situated in Speke, south Liverpool. Order processing for The Very Group is primarily undertaken in the Metropolitan Borough of Oldham, particularly at the Shaw National Distribution Centre, a warehousing and returns centre in Shaw and Crompton, Greater Manchester. It comprises six former cotton mills Lily 1, Lily 2,