they experienced. Feminist theorist also evaluate communication expectations for students and women in the work place, in particular how the performance of feminine versus masculine styles of communicating are constructed. Judith Butler, who coined the term "gender performativity" further suggests that, "theories of communication must explain the ways individuals negotiate, resist, and transcend their identities in a highly gendered society". This focus also includes the ways women are constrained or "disciplined" in the discipline of communication in itself, in terms of biases in research styles and the "silencing" of feminist scholarship and theory. Who is responsible for deciding what is considered important public discourse is also put into question by feminist theorists in communication scholarship. This lens of feminist communication theory is labeled as revalorist theory which honors the historical perspective of women in communication in an attempt to recover voices that have been historically neglected. There have been many attempts to explain the lack of representative voices in the public sphere for women including, the notion that, "the public sphere is built on essentialist principles that prevent women from being seen as legitimate communicators in that sphere", and theories of subalternity", which, "under extreme conditions of oppression...prevent those in positions of power from even hearing their communicative attempts". Public relations Feminist theory can be applied to the field of public relations. The feminist scholar Linda Hon examined the major obstacles that women in the field experienced. Some common barriers included male dominance and gender stereotypes. Hon shifted the feminist theory of PR from "women's assimilation into patriarchal systems " to "genuine commitment to social restructuring". Similarly to the studies Hon conducted, Elizabeth Lance Toth studied Feminist Values in Public Relations. Toth concluded that there is a clear link between feminist gender and feminist value. These values include honesty, sensitivity, perceptiveness, fairness, and commitment. Design Technical writers have concluded that visual language can convey facts and ideas clearer than almost any other means of communication. According to the feminist theory, "gender may be a factor in how human beings represent reality." Men and women will construct different types of structures about the self, and, consequently, their thought processes may diverge in content and form. This division depends on the self-concept, which is an "important regulator of thoughts, feelings and actions" that "governs one's perception of reality". With that being said, the self-concept has a significant effect on how men and