and Broken Hill areas on 31 December 2003 under a supplementary license granted to Southern Cross GTS/BKN by the ABA. Southern Cross Ten moved away from generic Network Ten branding – in use since the early 1990s for most areas – with a new logo, similar to that of parent company Southern Cross Broadcasting in 2005. Three-minute local news updates were introduced in 2004, following recommendations put into place following the ABA's report. The brief bulletins, produced out of the network's Canberra production centre, are made for the network's seventeen license areas. Southern Cross Ten began broadcasting MyTalk, a datacast channel owned by Southern Cross Broadcasting on 13 April 2007 on LCN 55. It was anticipated that the network would be acquired by the Macquarie Media Group, following a A$1.35 billion takeover recommendation made to shareholders by Southern Cross Broadcasting to shareholder on 3 July 2007, and on 5 November 2007 this purchase was completed. Southern Cross Ten ceased to broadcast MyTalk on 25 February 2008, after the Macquarie acquisition. Southern Cross Ten began broadcasting Ten's digital channel, One HD (now 10 Bold) on 2 July 2009 on LCN 50. Southern Cross Ten began broadcasting Ten's digital channel, Eleven (now 10 Peach) on 11 January 2011 on LCN 55. Southern Cross Ten began broadcasting Ten’s datacast channel, TVSN in December 2012 on LCN 54. Southern Cross Ten began broadcasting their own datacast channel, Aspire TV on 21 May 2013 on LCN 56. 2016–2021: Nine affiliation On 29 April 2016, Southern Cross Austereo announced that it had signed a five-year affiliation deal with Nine Entertainment Co., owner of the Nine Network, for almost $500 million, taking the place of WIN Television as the primary regional Nine affiliate. On 1 July 2016, Southern Cross switched its primary affiliation from Network Ten to the Nine Network and Nine's metropolitan branding was introduced across Southern Cross' television assets in Queensland, Southern NSW and Victoria, joining its existing Nine affiliate station in Spencer Gulf, SA and Broken Hill, NSW. Southern Cross' Northern NSW station, NRN, was not part of the deal as the Nine-owned NBN Television already operated in the region. Upon the affiliation change, the channel listing for Southern Cross' Nine-affiliated stations was reshuffled with Nine on channel 5 and 51, 9HD on channel 50, 9Gem on channel 52 in standard definition, 9Go! on channel 53, 9Life on channel 54 and Aspire TV on