The Playoff Bowl (officially known as the Bert Bell Benefit Bowl) was a post-season game for third place in the National Football League (NFL), played ten times following the through seasons, all at the Orange Bowl in Miami, Florida. It was originally known as the Runner-Up Bowl. The official title of Bert Bell Benefit Bowl came from the former NFL commissioner, Bert Bell. Bell, who co-founded the Eagles and co-owned the Steelers, was commissioner of the NFL from until his death during an NFL game in October . The game raised money for the players' pension fund, and reportedly raised a million dollars over the decade of the 1960s. Location All ten games in the Playoff Bowl series were contested at the Orange Bowl in Miami. The games were played in January, the week following the NFL championship game (and the collegiate Orange Bowl game on New Year's Day), except for the final year, when it was played the day before the NFL title game. The NFL's Pro Bowl (all-star game) was played the week after the Playoff Bowl. History After the season, NFL owners faced competition from the newly formed American Football League and wanted a vehicle through which to showcase more of its supposedly superior NFL professional football product on television. At the time, unlike the AFL, which had a contract with ABC-TV for nationally televised games, often double-headers, few NFL games were televised nationally during the season and there was only one scheduled post-season game, the NFL Championship Game. The Playoff Bowl was devised to match the second-place teams from the NFL's two conferences (Eastern and Western). This doubled from two to four the number of top NFL teams appearing in post-season play on national television. The 1966 season required another game following the American Football League Championship Game and the NFL Championship Game, the first of four AFL–NFL World Championship Games between the champions of the two major Professional Football leagues for the undisputed championship. The establishment of the AFL–NFL World Championship Game (Super Bowl was not its official name until Super Bowl III) was the first phase of the AFL–NFL merger of June 1966. This new mega-game between the rival leagues was played in mid-January at a warm weather location, two weeks after the championship games for each league. The NFL's Playoff Bowl was played during the idle week, and because of AFL's equally major