Bissli within the same blue package, named "Bissli-Bamba Mix", another edition of "Mix" included onion-flavor Bissli, packaged in a green pack. In 2015, 60g bags of Bamba bomba were introduced to the market, as well as Banana Punch flavoured Bamba. Coin sized and shaped, "round Bamba" was introduced by the company In 2016, as well as a mini Bamba version of the snack called "Bambini". For Purim 2017, Osem introduced a Pretzel shaped Bamba, and towards the summer of that same year, a caramel biscuit flavoured cream filled Bamba. Ice-coffee filled Bamba was introduced in 2018, and in winter 2019 Osem introduced both Cappuccino cream filled Bamba, as well as Bamba with Chocolate. Back in 1963 the Bahlsen company launched a very similar product to the classic Bamba called 'Erdnussflips' (peanut flips) in Germany where it remains a staple snack. In 2017 Trader Joe's began offering Bamba under their private label, imported from Osem in Israel. Peanut allergy As Bamba is made with peanuts, people allergic to peanuts may be severely affected by it. However early peanut consumption is associated with a lower prevalence of peanut allergy. In fact, a 2008 study concluded that, due to the extensive consumption of Bamba by infants in Israel, peanut allergy is rare among Israelis. A control group of Jewish children in the UK had ten times higher rates of allergy; the difference is not accounted for by differences in atopy, social class, genetic background, or peanut allergenicity. The later Learning Early About Peanut Study (LEAP) also showed that high-risk children who were given softened sticks of Bamba in early life had a lower rate of peanut allergy later in life. Children who were exposed to peanuts through Bamba showed an 81% reduction in peanut allergy prevalence. Medical specialists in the United States speculate that the case of Bamba consumption in Israel, with the early introduction of peanut in diets, offers lessons for reducing rates of peanut allergy among children. Bamba has the potential to be a less potent and safer substrate for peanut oral immunotherapy compared to raw and roasted peanuts. The snack has decreased IgE binding, lower levels of major allergens, and decreased protein extractability per unit mass. Advertising Bamba's advertising features the "Baby Bamba" character heavily. "Bamba Baby" is a cartoon character, depicted wearing a blue diaper. He has one tooth, and is bald except for one ginger curl at the