Life and History (ASALH), designates a theme each year. For example, "Black Health and Wellness" in 2022 focused on medical scholars, health care providers, and health outcomes. The Wall Street Journal describes Black History Month as "a time when the culture and contributions of African Americans take center stage" in a variety of cultural institutions, including theaters, libraries, and museums. Black History Month has garnered attention from the U.S. business community. In 2018, Instagram created its first Black History Month program with the help of its Head of Global Music & Youth Culture Communications, SHAVONE. Instagram's Black History Month program featured a series of first-time initiatives, including a #BlackGirlMagic partnership with Spotify and the launch of the #CelebrateBlackCreatives program, which reached more than 19 million followers. In February 2020, many American corporations commemorated Black History Month, including The Coca-Cola Company, Google, Target Corporation, Macy's, United Parcel Service and Under Armour. On February 18, 2016, 106-year Washington, D.C., resident and school volunteer Virginia McLaurin visited the White House as part of Black History Month. When asked by President Barack Obama why she was there, McLaurin said: "A Black president. A Black wife. And I'm here to celebrate Black history. That's what I'm here for." United Kingdom In the United Kingdom, Black History Month was first celebrated in October 1987 The year of 1987, recognized as the African Jubilee, coincidentally the year of the 150th anniversary of Caribbean emancipation, the centenary of the birth of Marcus Garvey and the 25th anniversary of the Organization of African Unity, an institution dedicated to advancing the progress of African states. Black History Month in the UK was organised through the leadership of Ghanaian analyst Akyaaba Addai-Sebo, who had served as a coordinator of special projects for the Greater London Council (GLC) and created a collaboration to get it underway. The first Black History Month celebration in the UK was held in London on October 1, 1987, when Dr. Maulana Karenga from the US was invited to an event by the Greater London Council about Black people's contributions to history. Some institutions have faced criticism for supporting Black History Month with images of people from British Asian backgrounds, using the term "black" to refer to political blackness encompassing all people of color. Germany In Berlin in 1990, members of the Black German community began observing Black History Month. These celebrations then spread to other German cities.