Heinz 57 is a synecdoche of the historical advertising slogan "57 Varieties" by the H. J. Heinz Company located in Pittsburgh, Pennsylvania, United States. It was developed from the marketing campaign that told consumers about the numerous products available from the Heinz company. Usage Henry J. Heinz introduced the marketing slogan "57 pickle Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in New York City (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number. However, Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages". Whatever the reasons, Heinz wanted the company to advertise the greatest number of choices of pickles. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products. The first product to be promoted under the new "57 varieties" slogan was prepared horseradish. By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a steak sauce. 1934 Cookbook products Heinz Oven-Baked Beans – Pork and Tomato Sauce Heinz Oven-Baked Beans – Pork no Tomato Sauce Heinz Oven-Baked Beans – Tomato Sauce no Pork Heinz Oven-Baked Red Kidney Beans Heinz Cream of Asparagus Soup Heinz Cream of Celery Soup Heinz Cream of Mushroom Heinz Cream of Green Pea Soup Heinz Cream of Oyster Heinz Cream of Tomato Soup Heinz Bean Soup Heinz Beef Broth Heinz Clam Chowder Heinz Gumbo Creole Heinz Mock Turtle Soup Heinz Scotch Broth Heinz Noodle Soup Heinz Pepper Pot Soup Heinz Vegetable Soup Heinz Consommé Heinz Onion Soup Heinz Mince Meat Heinz Puddings—Date, Fig, and Plum Heinz Peanut Butter Heinz Cooked Spaghetti Heinz Cooked Macaroni Heinz Pure Jellies Heinz Apple Butter Heinz Gherkins—Sweet or Sour Heinz Mixed Pickles—Sweet or Sour Heinz Chow Chow Pickle Heinz Sweet Mustard Pickle Heinz Dill Pickles Heinz Fresh Cucumber Pickle Heinz Strained Foods Heinz India Relish Heinz Sandwich Spread Heinz Pickled Onions—Sweet and Sour Heinz Spanish Queen Olives Heinz Stuffed Spanish Olives Heinz Ripe Olives Heinz Pure Spanish Olive Oil Heinz Tomato Ketchup Heinz Chili Sauce Heinz Beefsteak Sauce* Heinz Pepper Sauce—Red or Green Heinz Worcestershire Sauce Heinz