comprehensive understanding of the society and the different needs of the readers. have common sense. keep the news comprehensive, that is to be able to choose the news of the highest value, from the most appropriate time and of the most interest to the readers. be observant, analytical, and imaginative. be communicative and organized in news writing to ensure that the news is understandable, systematic, comprehensive, and persuasive. Jing Bao The newspaper Jing Bao () was set up in October 1918 with two main objectives: (1) to provide an independent platform for the public to express their opinions, and (2) to act against the malpractices of contemporary journalism, such as reporting faulty and biased news. When Jing Bao was first launched, Shao wrote the famous slogan "Tie Jian La Shou" () meaning that it is the newspaper's responsibility to criticize whatever injustice exists in society. He hoped to remind himself and his co-workers to retain the essence of journalism, namely a critical manner and objectivity. In its early stages, Jing Bao mainly reported news concerning social issues, the economy, finance, diplomacy, education, art, and literature. In addition, it acted as a means to deliver notice from the government. In its later stage, it also focused on political and military news, Sino-foreign relationships, and culture. With its revolutionary way of reporting and its diverse coverage, Jing Bao became a popular newspaper at that time in Beijing. In order to enrich the contents of the paper, supplementary papers including Xiao Jing Bao () and Jing Bao Supplementary Paper (京報副刊) were added. Famous writers such as Lu Xun (魯迅) and Sun Fu Yuan (孫伏園) also wrote for the supplementary papers. Jing Bao Supplementary Paper included different topics including social science, economy, literature, science, and religion. It emphasized the freedom of speech and encouraged people, particularly young writers, to express their opinions. This laid the foundation for the establishment of The Journalism Study Society of Beijing University (北京大學新聞研討會). Contribution to journalism education Establishment of The Journalism Study Society of Beijing University (北京大學新聞研究會) As a supporter of the study of journalism in China, Shao joined the Journalism Study Society at the University of Beijing in 1918. The society recruited 113 students, among them the later famous political leader Mao Zedong (毛澤東). Shao introduced the western model of journalism and shared his experience as a journalist with the students. He kept reminding his students that morality—particularly