courses to employees, scholarships for their children and a recreational center. In 1957, this organization created the Colonia Cuauhtémoc, a housing development for workers with subsidized mortgages offered by the company, which resulted in 334 homes over forty hectares. The inauguration of the project was attended by Mexican president Adolfo Ruiz Cortines. The project led to the creation of a program to help finance worker home construction which was reorganized in 1972 as the Patrimonio de Vivienda del Grupo Industrial. As part of the Sociedad Cuauhtémoc y Famosa, he established the radio station XET as well as Televisión Independiente de México. The latter eventually merged with another television company to form Televisa after Garza's death. However, these activities were criticized as a kind of "white syndicate" (sindicato blanco) aimed at controlling workers and containing unionism. In business he believed that authority should be centralized and clearly defined. Garza maintained the Monterrey tradition of an industrial class in which families maintained control of industry by handing down key roles through the generations. He felt that honest work brought men to liberty and culture. For him it gave humans dignity. He felt that one of his social obligations as a businessman was to create as many jobs as possible. He is quoted as saying "I do not distribute riches: I distribute jobs. In this way, you will raise the standard of living of the people." He was not politically involved, believing more in economic development for Mexico's problems than social or political ones. He rejected state intervention in the affairs of private companies. His conservative and authoritarian views put him at odds with many by the end of the 1960s, including students, especially after the 1968 Tlatelolco massacre. His belief in keeping government out of business also put him at odds with Mexican president Luis Echeverría, but it was not public. Politically motivated businessmen allied with Echeverría were interested in a control over the Cadena García Valseca, which published thirty seven local newspapers in Mexico. Garza was against this move on economic and political grounds and offered the publishing group financing to stay solvent and resist takeovers by those sympathetic to the government. However, Garza died before the transaction took place. Tec de Monterrey Garza is considered to be one of Mexico's second generation of industrialists, mostly distinguished from their Porfirian era predecessors by having a formal education. Garza founded the Monterrey