June 20, 2006 was differentiated by a full black strap with barbed wire tooling, red ECW logos, and the innards of the steel cage pattern outlined in black. On July 22, 2008, ECW General Manager Theodore Long introduced a new belt design for the ECW Championship belt. This design features a large black leather strap with five platinum pieces. The large centerpiece features a design of a phoenix over a globe in the center with its wings expanded and rays of light emitting from it. At the top of the piece, the WWE logo and the words "World Wrestling Entertainment" are engraved with "ECW" in large letters engraved prominently over the phoenix. A nameplate, which has the name of the champion etched, is located below it and at the bottom of the piece, the word "Champion" is engraved. Additionally, the entire piece is bordered by a jagged saw-like pattern. Along the strap, on both ends, are four small biker cross-shape pieces that feature a design similar to that of the centerpiece. Reigns Overall, there have been 49 ECW World Heavyweight Championship reigns shared among 32 individuals. The inaugural champion was Jimmy Snuka, who won the title by defeating Salvatore Bellomo in April 1992. The Sandman holds the most reigns as champion, with five. Shane Douglas, in his fourth reign, had the longest reign in the title's history which lasted 406 days. Ezekiel Jackson's 3-minute reign following his defeat of Christian on the television finale of ECW is the shortest, as the title was retired with the cancellation of the ECW brand. Christian's second reign was the longest under WWE at 205 days. See also List of former championships in WWE World championships in WWE Notes References External links The ECW Championship at WWE.com Wrestling-Titles.com Extreme Championship Wrestling championships World heavyweight wrestling championships Championships acquired by WWE ECW (WWE brand)