In comics, a one-shot is a work composed of a single standalone issue or chapter, contrasting a limited series or ongoing series, which are composed of multiple issues or chapters. One-shots date back to the early 19th century, published in newspapers, and today may be in the form of single published comic books, parts of comic magazines/anthologies or published online in websites. In the marketing industry, some one-shots are used as promotion tools that tie in with existing productions, movies, video games or television shows. Overview In the Japanese manga industry, one-shots are called , a term which implies that the comic is presented in its entirety without any continuation. One-shot manga are often written for contests, and sometimes later developed into a full-length series, much like a television pilot. Many popular manga series began as one-shots, such as Dragon Ball, Fist of the North Star, Naruto, Bleach, One Piece, Berserk, Kinnikuman and Death Note. Rising Stars of Manga was an annual competition for original English-language one-shot manga, many of which have gone on to become full-length manga series. Some noted manga authors, such as Akira Toriyama and Rumiko Takahashi, have worked on numerous one-shot stories in addition to their serialized works. In the United States, one-shots are usually labeled with a "#1" despite there being no following issues, and are sometimes subtitled as "specials". On occasion, a character or concept will appear in a series of one-shots, in cases where the subject matter is not financially lucrative enough to merit an ongoing or limited series, but still popular enough to be published on a regular basis, often annually or quarterly. A current example of a series of one-shots would be Marvel Comics' Franklin Richards: Son of a Genius publications. This type of one-shot is not to be confused with a comic book annual, which is typically a companion publication to an established ongoing series. The term has also been borrowed into the Franco-Belgian comics industry, with basically the same meaning, although there it mostly refers to comic albums. One-shot manga The comic art histories of different countries and regions are following divergent paths. Japanese early comic art or manga took its rise from the 12th century and developed from Chōjū-jinbutsu-giga ("Animal-person Caricatures"), went so far as to ukiyo-e ("floating world") in the 17th century. Western-style humour comics and caricatures had been introduced into Japan in the late 19th century