of the station was covered by local and national advertising and the half-hour religious commentary, The World Tomorrow, presented by Herbert W. Armstrong or his son, Garner Ted Armstrong. The Armstrongs' Worldwide Church of God sponsored the station with £50,000 a year. The World Tomorrow aired at 7pm, outside prime hours. British authorities would not register a British sales company called "Radio London" because the name was "too similar" to an existing company, Commercial Radio (London), so it was registered as "Radlon (Sales) Ltd". It was owned by Philip Birch and was the name on the air for advertising sales. The investors were in Texas and used different names for interlocking companies outside the UK and USA to disguise their interests, primarily for tax reasons. After closure of Big L, Birch became the founding managing director of Piccadilly Radio, which was awarded the UK licence for Manchester in 1973 and became one of Britain's most successful radio stations. He also founded Air Services, selling national advertising for stations throughout the UK. He continued as CEO of Piccadilly Radio and chairman of Air Services until his retirement in January 1984. Station name The station was to have been called Radio KLIF London, using recorded programmes from the Dallas AM radio station, KLIF 1190. When it was decided that the sound should be live and geared towards a British audience and culture, Pierson hired Ben Toney as Programme Director. Philip Birch was appointed CEO in charge of the radio station and advertising sales. Birch suggested calling the station Radio Galaxy, in anticipation of its star-making ability. As a compromise the minesweeper was renamed MV Galaxy while the station itself became Radio London. However, the PAMS jingles brought a refinement of the name so that it was known as Wonderful Radio London and Big L; just as KLIF in Dallas called its hometown Big D. Technical facilities Virtually all DJ programmes originated live from a studio located in the hold at the rear of the ship. The original studio was installed by RCA while the ship was being fitted out in Miami, but the ship's metal bulkheads presented problems with acoustics and soundproofing. That was rectified by lining the walls with mattresses and blankets from the crew's bunk beds, although that meant no-one could sleep during the daytime. In early 1966, two new studios were constructed (also below the water-line), with proper acoustics