of the Tiger, for marketing and advertising techniques Tony was selected as Tiger of the Year. Following a few months later was the release of an innovative Tony the Tiger commercial. This commercial was significant in the humanizing factor of Tony with the birth of his first daughter, Antoinette. This advertising technique targeted the millions of infants as Antoinette the baby tigress was shown tasting Kellogg's Sugar Frosted Flakes for the first time, followed by the Tony the Tiger slogan. The shape of the featured tiger was beginning to shape the cereal marketing and advertising sector by promoting new product lines. The company used Tony Jr. as its mascot to introduce nearly six new products that are high in nutrition in the mid-1970s. Throughout all of the 1970s, Tony the Tiger had a complete family of three. The evolution of this brand icon continued to rise as Tony the Tiger was featured in a Hot Air Balloon Championship in 1981. In 2019, it was announced that Kellogg's would become the title sponsor of the Sun Bowl, an El Paso, Texas-based college football bowl game, with the game being branded as the Tony the Tiger Sun Bowl. In August 2022, Tony the Tiger made his debut as a VTuber on Twitch. Character design Tony's design has changed over the course of the character's history. The original Tony the Tiger was more typically tiger-like in shape and was sometimes depicted walking on all fours; he wore a kerchief around his neck and had a football-shaped head. Ultimately, this was tweaked into a more muscular, human-like form. Trademark controversy Tony the Tiger began his trademark debut with Kellogg in 1952. The Tiger was used as a cartoon character featured on every box of Kellogg's Frosted Flakes. The feline was federally registered as Kellogg's Frosted Flakes trademark. Furthermore, the registration and classification was under food products. Twelve years later one of the top oil companies, Esso (now ExxonMobil), began using a similar tiger as a promotional mascot for gasoline products. Exxon then followed through with protocol and federally registered its tiger under the petroleum products category. Unlike the Kellogg slogan behind the voice of Thurl Ravenscroft, "They’re gr-r-reat!", Esso also had a slogan, "Put a tiger in your tank". The two major companies shared peaceful relations between the two iconic tigers. From 1952 to 1995, the companies combined spent over a billion and a