trusted brands. In popular culture A peak in the Manmad Hills has become known as the "Thums Up Mountain" or the "Thums Up Dongar" (in Marathi), because it is shaped, by coincidence, like the "Thums Up" logo. It is visible from trains passing by and has become a popular sight. Thums Up appears in the book Eat, Pray, Love and its 2010 film adaptation. The drink appears throughout Salman Rushdie's controversial novel The Satanic Verses (1988). References External links Soft drinks Cola brands Indian drink brands Products introduced in 1977 1977 establishments in India Coca-Cola brands Coca-Cola acquisitions