and premium packages 40 TV channel Catch up TV service 250 Hour Personal Video Recorder A 5000+ Hour Movie Library Digital Radio and Karaoke Service The service is available to MTNL and BSNL Broadband Internet customers. APSFL is a provider of IPTV service. This service was launched in 2016 and it offers over 250 channels out of which 49 are in HD. It is currently only available in Andhra pradesh. Programming Indian soap opera is by far the most common genre on Indian television. Fiction shows (including thriller dramas and sitcoms) are extremely popular among Indian audiences. There are thousands of television programs in India, all ranging in length, air time, genre and language. Major sports networks include Star Sports, Sony Ten, Sony Six, Eurosport, 1Sports and DD Sports. Advertising India has a huge advertising industry. In 2021, India's advertising sector generated revenue worth of 74,600 crore rupees, it included all type of advertising. Traditionally organisations, manufacturing industries use to advertise through Television due to its vast reach. Indian TV, print media frequently run advertisings are often type of Surrogate advertisings, False advertisings etc. Alcohol advertising is illegal in India but brands frequently run surrogate advertising campaigns. The Central Consumer Protection Authority (CCPA), the consumer rights protection body of the consumer affairs ministry issued guidelines against surrogate advertising. Audience metrics Television metrics in India have gone through several phases in which it fragmented, consolidated and then fragmented again. One key difference in Indian culture is that families traditionally limit themselves to owning only one screen. DART During the days of the single channel Doordarshan monopoly, DART (Doordarshan Audience Research Team) was the only metric available. This used the notebook method of recordkeeping across 33 cities across India. DART continues to provide this information independent of the Private agencies. DART is one of the rating system that measures audience metrics in Rural India. TAM & INTAM In 1994, claiming a heterogeneous and fragmenting television market ORG-MARG (Operations Research Group - Multiple Action Research Group) introduced INTAM (Indian National Television Audience Measurement). Ex-officials of DD (Doordarshan) claimed that INTAM was introduced by vested commercial interests who only sought to break the monopoly of DD and that INTAM was significantly weaker in both sample size, rigour and the range of cities and regions covered. In 1997, a joint industry body appointed TAM (backed by AC Nielsen) as the official recordkeeper of audience metrics.