phrase made popular by the Channel 4 sitcom Father Ted", but the phrase was still found to be in breach of the ITC Programme Code and the complaint was thus upheld. In 2004, clothing retailer French Connection UK (best known for its infamous "FCUK" T-shirt) won a legal injunction in Dublin that barred a local business from printing and selling a T-shirt marked "FCEK: The Irish Connection". In 2008, the Irish cider brand Magners received complaints relating to an advert it had posted around the UK in which a man tells bees to "feck off", with members of the public concerned that young children could be badly influenced by it. Magners claimed that the "feck off" mention in the advert was a "mild rebuff" to the bees rather than an expletive. The Advertising Standards Authority ruled that the poster was suitable for display. See also Minced oath Cognate False cognate Hiberno-English – Turns of phrase Profanity Vulgarism PHECC References Sources Walker, Colin S. K. Scottish Proverbs. Edinburgh: Birlinn Limited, 1996. Webster's College Dictionary. New York City: Random House, 1996. Webster's Revised Unabridged Dictionary. Springfield, Massachusetts: G. & C. Merriam Company Co., 1913. Irish Slang Irish Dictionary Online Father Ted English profanity Scots language Scottish English Interjections Irish slang English words