twice a year, in February and August. In this game listeners are required to guess the names of four celebrity voices. Each will say a part of the sentence "The Beat / Of The Moment / Radio / 538" (in 2017 "Eén station / Alle hits / Radio / 538" and from 2018 "Win Met De Zin / = 538 / Radio / = 538"). The starting price is €1000 and for each failed attempt €100 was added to the prize fund. The jackpot is won by the listener who does well all four votes. Then start a new round. The game is played every hour between 7:00 and 19:00. Owners Radio 538 was founded in 1992 by Lex Harding. In 1995 Lex Harding founded the TV channel TMF (The Music Factory). Both stations aired from the same building and worked together a lot. Erik de Zwart became the new director of Radio 538. In late 2002 Erik de Zwart moved to Talpa Radio International. In December 2003, Radio 538 was sold to the investment fund Advent International. Lex Harding retained 10% of the shares. On May 23, 2005 Radio 538 was fully acquired by Talpa by John de Mol and Lex Harding took definitely goodbye. Together with Radio 10 Gold, which already owned by Talpa, Radio 538 was brought under the management of Talpa Radio (since 2006: Talpa Media). Until that moment, Talpa, next to Radio 10 Gold, also owned Noordzee FM. Because it was not allowed under the provisions of the 2003 frequency to two general, possess national commercial radio broadcasters, Talpa was forced to sell Noordzee FM. The Flemish company De Persgroep took Noordzee FM and renamed the station few months later to Q-music. De Persgroep does not have to pay anything for Noordzee FM to Talpa. On October 1, 2007 Radio 538, along with various programs from the television channel Tien was taken over by RTL Nederland. On January 1, 2012 Radio 538 was, like its sister stations Radio 10 Gold and Slam!FM, taken over again by Talpa Holding. This was a result of a transaction between RTL Group and Talpa Holding, which has been an exchange of shares and sale to the order. RTL Group owned back all shares in RTL Nederland Holding since January 1, 2015, while Talpa became again the 100% owner of Radio 538. All this is a result of participation by