in Doing Sociology blog discusses how television has so become part and parcel of life, the audio-visual platform was used for image-building and influence by the ruling dispensation on one hand, and utilized by popular brands for keeping the consumer culture up on the other See also Indian soap opera Surrogate advertising - Deceptive advertising tactic by ill-legal betting companies, mobile apps in India List of television stations in India List of HD channels in India Entertainment industry in India Digital television transition in India References Entertainment in India Cultural history of India