satirized by the online site "The Malcolm Gladwell Book Generator". In 2005, Gladwell commanded a $45,000 speaking fee. In 2008, he was making "about 30 speeches a year—most for tens of thousands of dollars, some for free", according to a profile in New York magazine. In 2011, he gave three talks to groups of small businessmen as part of a three-city speaking tour put on by Bank of America. The program was titled "Bank of America Small Business Speaker Series: A Conversation with Malcolm Gladwell". Paul Starobin, writing in the Columbia Journalism Review, said the engagement's "entire point seemed to be to forge a public link between a tarnished brand (the bank), and a winning one (a journalist often described in profiles as the epitome of cool)". An article by Melissa Bell of The Washington Post posed the question: "Malcolm Gladwell: Bank of America's new spokesman?" Mother Jones editor Clara Jeffery said Gladwell's job for Bank of America had "terrible ethical optics". However, Gladwell says he was unaware that Bank of America was "bragging about his speaking engagements" until the Atlantic Wire emailed him. Gladwell explained: In 2012, CBS's 60 Minutes attributed the trend of American parents "redshirting" their five-year-olds (postponing entrance into kindergarten to give them an advantage) to a section in Gladwell's Outliers. Sociology professor Shayne Lee referenced Outliers in a CNN editorial commemorating Martin Luther King Jr.'s birthday. Lee discussed the strategic timing of King's ascent from a "Gladwellian perspective". Gladwell gives credit to Richard Nisbett and Lee Ross for inventing the Gladwellian genre. Gladwell has provided blurbs for "scores of book covers", leading The New York Times to ask, "Is it possible that Mr. Gladwell has been spreading the love a bit too thinly?" Gladwell, who said he did not know how many blurbs he had written, acknowledged, "The more blurbs you give, the lower the value of the blurb. It's the tragedy of the commons." Podcast Gladwell is host of the podcast Revisionist History, initially produced through Panoply Media and now through Gladwell's own podcast company. It began in 2016, and has aired five 10-episode seasons. Each episode begins with an inquiry about a person, event, or idea, and proceeds to question the received wisdom about the subject. Gladwell was recruited to create a podcast by Jacob Weisberg, editor-in-chief of The Slate Group, which also includes the podcast network Panoply Media. In September 2018, Gladwell