by pop art, Carnaby Street boutiques, live music, and discothèques. Many associate this era with fashion model Twiggy, miniskirts, and bold geometrical patterns on brightly coloured clothes. During these years, it exerted a considerable influence on the worldwide spread of mod. United States and elsewhere As mod was going through transformation in England, it became all the rage in the United States and around the world, as many young people adopted its look. However, the worldwide experience differed from that of the early scene in London in that it was based mainly on the pop culture aspect, influenced by British rock musicians. By now, mod was thought of more as a general youth-culture style rather than as a separate subgroup amongst different contentious factions. American musicians, in the wake of the British Invasion, adopted the look of mod clothes, longer hairstyles, and Beatle boots. The exploitation documentary Mondo Mod provides a glimpse at mod's influence on the Sunset Strip and West Hollywood scene of late 1966. Mod increasingly became associated with psychedelic rock and the early hippie movement, and by 1967 more exotic looks, such as Nehru jackets and love beads came into vogue. Its trappings were reflected on popular American TV shows such as Laugh-In and The Mod Squad. Decline Dick Hebdige argued that the subculture lost its vitality when it became commercialised and stylised to the point that mod clothing styles were being created "from above" by clothing companies and by TV shows like Ready Steady Go!, rather than being developed by young people customising their clothes and combining different fashions. As psychedelic rock and the hippie subculture grew more popular in the United Kingdom, much of mod, for a time, seemed intertwined with those movements. However, after 1968 it dissipated, as tastes began to favor a less style-conscious, denim and tie-dyed look, along with a decreased interest in nightlife. Bands such as the Who and Small Faces began to change and, by the end of the decade, moved away from mod. Additionally, the original mods of the early 1960s were coming to the age of marriage and child-rearing, which meant many of them no longer had the time or money for their youthful pastimes of club-going, record-shopping, and buying clothes. Later developments 1969–present Offshoots Some street-oriented mods, usually of lesser means, sometimes referred to as hard mods, remained active well into the late 1960s, but tended to