Later, a worldwide network of Internet activist sites, under the umbrella name of Indymedia, was created to provide coverage of the 1999 Seattle WTO protests. Dorothy Kidd quotes Sheri Herndon in a July 2001 telephone interview about the role of the Internet in the anti-WTO protests: "The timing was right, there was a space, the platform was created, the Internet was being used, we could bypass the corporate media, we were using open publishing, we were using multimedia platforms. So those hadn't been available, and then there was the beginning of the anti-globalization movement in the United States." Kony 2012, a short film released on March 5, 2012, was intended to promote the charity's "Stop Kony" movement to Ugandan militant Joseph Kony globally known the hopes of having him arrested by the campaign's scheduled expiration at the end of 2012 The film spread virally. A poll suggested that more than half of young adult Americans heard about Kony 2012 in the days following the video's release. It was included among the top international events of 2012 by PBS and called the most viral video ever by TIME. Uses Internet activism has had the effect of causing increased collective action among people, as found by Postmes and Brunsting (2002), who discovered a tendency among internet users to rely on internalized group memberships and social identities in order to achieve social involvement online. The Internet is "tailor-made for a populist, insurgent movement," says Joe Trippi, who managed the Howard Dean campaign. In his campaign memoir, The Revolution Will Not Be Televised, Trippi notes that: [The Internet's] roots in the open-source ARPAnet, its hacker culture, and its decentralized, scattered architecture make it difficult for big, establishment candidates, companies and media to gain control of it. And the establishment loathes what it can't control. This independence is by design, and the Internet community values above almost anything the distance it has from the slow, homogeneous stream of American commerce and culture. Progressive candidates and companies with forward-looking vision have an advantage on the Internet, too. Television is, by its nature, a nostalgic medium. Look at Ronald Reagan's campaign ads in the 1980sthey were masterpieces of nostalgia promising a return to America's past glory and prosperity. The Internet, on the other hand, is a forward-thinking and forward-moving medium, embracing change and pushing the envelope of technology and communication. Spreading information The Internet is a key