The lamp yielded about 10 lumens per watt, which was about triple the output of incandescent lights based on carbon filaments. Arthur Bright has written, "Despite the fact that the tube was expensive to install, complicated, and required very high voltages, its operating advantages were great enough for it to find restricted use in stores, offices, and similar general lighting uses as well as in photography and some advertising and decorative applications." The modest success of the Moore tubes was among the drivers for developing better filaments for standard incandescent light bulbs. Tungsten filament bulbs were a sufficient improvement over carbon filaments that the Moore tubes "gradually disappeared from the market, leaving only short carbon-dioxide tubes in use for color matching, in which they excelled because of their daylight color. The General Electric Company absorbed the two Moore companies and Moore's patents in 1912. Moore himself rejoined General Electric's laboratory force." Miniature neon lamp Moore's inventions at General Electric included a miniature neon lamp that remained a fixture in electronic displays throughout the twentieth century, and was a forerunner of plasma displays. Both the lamp and his further inventions were also important to the early development of television. In particular, around 1917 Moore developed a "negative glow" neon lamp. These were miniature lamps with a very different design than the much larger neon tubes used for neon lighting; a Smithsonian Institution website notes, "These small, low power devices use a physical principle called 'coronal discharge.' Moore mounted two electrodes close together in a bulb and added neon or argon gas. The electrodes would glow brightly in red or blue, depending on the gas, and the lamps lasted for years. Since the electrodes could take almost any shape imaginable, a popular application has been fanciful decorative lamps. Glow lamps found practical use as indicators in instrument panels and in many home appliances until the acceptance of light-emitting diodes (LEDs) in the 1970s." In 1924 he invented the vacuum bulbs used in what was at that time called "telephotography" (sending still pictures by electricity or radio), and in 1925 improved the invention for use in television. Moore was awarded the John Scott Medal of the Franklin Institute in 1911. Death On June 15, 1936, at the age of 67, Moore was shot to death on the lawn of his home in East Orange, New Jersey, by an unemployed inventor who became enraged