(AJPW/AJP) or simply All Japan is a Japanese professional wrestling promotion established on October 21, 1972 when Giant Baba split away from the Japanese Wrestling Association and created his own promotion. Many wrestlers had left with Baba, with many more joining the following year when JWA folded. From the mid-1970s, All Japan was firmly established as the largest promotion in Japan. As the 1990s began, aging stars gave way to a younger generation including Mitsuharu Misawa, "Dr. Death" Steve Williams, Kenta Kobashi, Gary Albright, Toshiaki Kawada, Mike Barton (Bart Gunn), Akira Taue and Jun Akiyama, leading to perhaps AJPW's most profitable period in the 1990s. In 1999, Giant Baba died and the promotion was run by Motoko Baba. Misawa was named President but left in 2000 after disagreements with Motoko. Misawa created Pro Wrestling NOAH and every single native wrestler besides Masanobu Fuchi and Toshiaki Kawada left All Japan. This led to a loss of All Japan's TV deal and a period of hardship for the company. In 2001, they entered a cross-promotion agreement with New Japan Pro-Wrestling which proved very successful, allowing All Japan to remain one of the larger promotions in the country, although now firmly behind NJPW. In January 2002, Keiji Muto defected to All Japan, and was officially appointed as its new president that September. He would then acquire the rights to the company and Baba family stock by early 2003, when another exodus of gaijin wrestlers began, most notably Steve Williams, KroniK, Bill Goldberg and Mike Rotunda. By mid-2005, All Japan's attendance had dropped and the promotion seemed to be in trouble again but by 2007 had new sponsors and seemed to have recovered. After Misawa and most of the other wrestlers left the promotion, there was a lull in developing new stars until the likes of KAI, Suwama, Hama and T28 debuted from the mid-2000s onward and helped restrengthen the company. With established stars such as Keiji Mutoh, Satoshi Kojima, John "Earthquake" Tenta, Masakatsu Funaki, D'Lo Brown and Minoru Suzuki anchoring the promotion, the younger wrestlers were given time to grow and by 2010 were set to help lead All Japan. While still without a great TV deal, All Japan has operated consistently since 1972, making it the second-longest running promotion in Japan. History All Japan under Giant Baba (1972–1999) NWA membership The promotion was founded by Shohei "Giant" Baba and the Momota brothers,