of the Blue Cross and Blue Shield Association. Gold's offers online enrollment. 2020 bankruptcy On May 4, 2020, GGI Holdings, LLC (Gold's Gym) and 14 affiliated debtors filed Chapter 11 bankruptcy in the United States District Court for the Northern District of Texas. The debtors have requested joint administration of the cases under Case No. 20-31318. Like nearly all businesses, Gold's was required to temporarily close its US locations in March 2020 amid the COVID-19 pandemic. In April of the same year Gold's said that it would permanently close 30 of its locations. They said their filing for bankruptcy would only affect company-owned locations and set a reemergence goal for August 2020. The company owns about 10 percent of the nearly 700 worldwide locations. In August 2020, Gold's was acquired by Rainer Schallers RSG Group GmbH, which also owns the European McFit fitness chain. Current operations Gold's Gym has locations across six continents. In 2015 and 2016, Gold's Gym topped the J.D. Power Health and Fitness Center Satisfaction Report. In 2017, Gold's Gym launched GOLD'S AMP, a fitness app that is meant to serve as a digital personal trainer for people to use anytime and anywhere. It includes numerous customization workout options led by Gold's Gym coaches and thousands of music mixes. In July 2020, new parent company RSG Group reported that Gold's Gym had 61 company-owned gyms and over 600 franchise-owned gyms. Gold's Gym Challenge Gold's Gym holds an annual Gold's Gym Challenge, a 12-week body transformation contest available to members. In January, participants begin their Challenge journey with initial measurements and photographs. After twelve weeks additional measurements and photographs are taken to document results. Each participating Gold's Gym chooses its local winners who are then eligible for the national prize pool. Gold's Gym Challenge winners have been featured in many publications including PopSugar, Atlanta Journal-Constitution, and Women's Health. Criticism Numerous customers have reported that Gold's Gym franchises have acted in dishonest and unscrupulous ways. They cite advertised deals not being honored, billing irregularities, contract terms being fraudulently altered by sales staff after signing, and problems canceling accounts or relocating. A Gold's Gym in Provo, Utah was successfully sued for fraud in 2006, for changing a contract after it was signed in 1999. An accusation of the same conduct of fraud arose again in 2017: on February 10, 2017, the billing processor for the gyms, Paramount Acceptance, and 26