Life Insurance Company Ltd. Plaza One Realty Co. State Farm Specialty Insurance Company State Farm Guaranty Insurance Company State Farm Variable Product Trust HiRoad Assurance Company Amberjack Ltd. (Real Estate) Former State Farm Insurance of Canada – Based in Aurora, Ontario, was transferred to Desjardins Insurance in 2015 and completed by 2019. State Farm Finance Corporation Canada and State Farm Investor Services Canada Co. will merge into Desjardins as well. Marketing and promotions Jingle The State Farm jingle ("Like a good neighbor, State Farm is there") was written by American singer-songwriter Barry Manilow in 1971. A cover was released by Weezer in 2011. State Farm's first commercial jingle was created for The Jack Benny Program in the 1960s. Television ads In June 2011, State Farm's premiered its "Get to a Better State" campaign. This campaign focuses on making humor out of unfortunate problems that are commonly faced. These commercials then make light of the situation by demonstrating how easy it is to contact an agent and correct the problem that has occurred. Each of these commercials follows a similar structure. A group of one to three people find themselves in an unfortunate situation. Someone in the group will then call on their State Farm agent by singing the jingle “like a good neighbor, State Farm is there”. A State Farm agent will then appear, as if by magic, and help the group out with their problem. There are a few commercials that deviate from this structure, but still follow the same ultimate pattern. Also in 2011, State Farm premiered its "State of..." advertising campaign. One notable commercial, "State of Unrest", shows a man awake at 3:00 in the morning on the phone with a State Farm representative. The man's wife sees him talking on the phone in a secretive manner. She is suspicious and asks who is on the phone, to which her husband says: "It's Jake from State Farm" (the original Jake from State Farm was portrayed by Jake Stone, who actually worked for the company). The man's wife then takes the phone and asks, "What are you wearing, 'Jake from State Farm?'", to which the male agent responds in a timid way, "Uh, khakis". The undaunted wife says, "She sounds hideous", and the husband replies, "Well she's a guy, so…" In May 2015, a variation of "State of Unrest" premiered, starring The Coneheads from Saturday Night Live, with