Miller's 2002 Olympic performance was quickly dissipated in 2006. On the program 60 Minutes, in January 2006, Miller described the act of skiing "wasted" and compared it to lawlessly driving while intoxicated. Throughout the Olympics, Miller said, "I'm just trying to ski in a way that's exciting for me." In an interview shortly after his last race, he said that it had "been an awesome two weeks," and that he "got to party and socialize at an Olympic level." After an unapologetic Miller interview with Tom Brokaw, Bob Costas concluded in a primetime editorial that Miller might finally get what he wanted: to be unceremoniously forgotten. Miller received negative coverage in the American and international media; editorials focused on his attitude of simply not caring about the Olympics or about his performance. Many perceived his "party at an Olympic level" attitude as a violation of the "Olympic Spirit." When Nike's 2006 advertising campaign urged consumers to "Join Bode," The Washington Post sportswriter Sally Jenkins asked, "Where? At the bar?" in reference to his well-publicized nights on the town in Sestriere. He was even called the "biggest bust in Olympic history" for his performance. Some have argued that Miller's management and PR team were partly to blame for his crash-and-burn publicity, pointing out that they facilitated the media blitz in the months leading up to the Olympics. This overexposure was bound to backfire, given Miller's known uneven commitment to performing. Miller himself said: 2010 Olympics success Miller's success in the 2010 Olympic Games has been contrasted with his 2006 results. Miller's explanation for his belated success was simple: "Most likely it's because I decided that's what I wanted to do." At the 2010 games, his coaches stated that he "helps inspire [them]," a very different attitude from that of four years previously. Miller himself said that the difference was that in 2006, his role as "poster boy" for the Olympics, after the corruption scandals associated with the 2002 Winter Olympics (bid scandal and figure skating scandal), was "the absolute thing I despise the most in the world" and "really draining on my inspiration, my level of passion." Ultimately, the publicity "had been happening for a year, and it was just too much." By contrast, in 2010, he noted that he was not so proud of the medals themselves but of the "absolutely amazing" feeling when "you ... magically ski at your