hashtag #KaunsiBadiBaatHai and features short videos with positive and negative examples of men interacting with women. In July 2020, the TikTok platform played a major role in the #FreeBritney movement surrounding Britney Spears and her conservatorship dispute. Though such activism led to a significant increase in public awareness of the case, it was criticized for spreading misinformation regarding the conservatorship alongside a number of conspiracy theories of varying accuracy. Use in political campaigns 2004 Presidential Campaign When discussing the 2004 U.S. presidential election candidates, Carol Darr, director of the Institute for Politics, Democracy & the Internet at George Washington University in Washington, D.C., said of the candidates which benefited from use of the Internet to attract supporters: "They are all charismatic, outspoken mavericks and insurgents. Given that the Internet is interactive and requires an affirmative action on the part of the users, as opposed to a passive response from TV users, it is not surprising that the candidate has to be someone people want to touch and interact with." A more decentralized approach to campaigning arose, in contrast to a top-down, message-focused approach usually conducted in the mainstream. "The mantra has always been, 'Keep your message consistent. Keep your message consistent,'" said John Hlinko, who has participated in Internet campaigns for MoveOn.org and the electoral primary campaign of Wesley Clark. "That was all well and good in the past. Now it's a recipe for disaster. You can choose to have a Stalinist structure that's really doctrinaire and that's really opposed to grassroots. Or you can say, 'Go forth. Do what you're going to do.' As long as we're running in the same direction, it's much better to give some freedom." 2008 Presidential Campaign Two-thirds of Internet users under the age of 30 have a SNS, and during the 2008 election, half of them used a SNS site for candidate information (Hirzalla, 2010). MoveOn.org endorsed then-Senator Barack Obama in 2008, and used this endorsement as an opportunity to encourage grassroots advertising. MoveOn hosted a competition that requested submissions from ordinary citizens with the criteria the digital ads were positive towards Obama. The contest drew 1,000 entries of 30-second ads for Obama that streamed on YouTube. This endorsement by a grassroots organization, and the ensuing contest, is an example of agenda setting that scholars have been studying ever since social media and digital content began influencing presidential politics. Studies delving into the