The telethon and its broadcast became an effective vehicle to present a plea for support and to collect contributions quickly, facilitating a relationship between entertainment and humanitarian fundraising that has developed in response to historical and economic market conditions. Ethics With internet technology vastly changing existing and introducing new mechanisms by which to attain, share and employ information, internet activism raises ethical issues for consideration. Proponents contend internet activism serves as an outlet for social progress but only if personal and professional ethics are employed. Supporters of online activism claim new information and communications technologies help increase the political power of activist groups that would otherwise have less resources. Proponents along this line of thinking claim the most effective use of online activism is its use in conjunction with more traditional or historical activism activities. Conversely, critics worry about facts and beliefs becoming indistinct in online campaigns and about "sectors of online activism [being] more self-interested than socially interested." These critics warn against the manipulation commonplace to online activism for private or personal interests such as exploiting charities for monetary gain, influencing voters in the political arena and inflating self-importance or effectiveness. In this sense, the ethical implication is that activism becomes descriptive rather than transformative of society. One of these reviewers suggests seven pitfalls to beware of in internet activism: "self-promotion at the expense of the movement... unsolicited bulk email... Hacktivism... violating copyright... nagging... violating privacy... and being scary." Many of the ethical criticisms against the prevalence of online activism are further discussed in the criticisms section of this article. Criticism Demographic issues Critics argue that Internet activism faces the same challenges as other aspects of the digital divide, particularly the global digital divide. Some say it gives disproportionate representation to those with greater access or technological ability. Groups that may be disadvantaged by the move to activist activity online are those that have limited access to technologies, or lack the technological literacy to engage meaningfully online; these include ethnic and racial minorities, those of lower socioeconomic status, those with lower levels of education, and the elderly. Issues like racism and sexism are issues that internet activists reportedly deal with. A study looked at the impact of Social Networking Sites (SNS) on various demographics and their political activity. Not surprisingly college students used SNS for political activity the most but this was followed by a more unlikely group, those