like R. B. Rickards and A. J. Wright, reject the very concept of the Lazarus taxon. Rickards and Wright have questioned the usefulness of the concept, writing in "Lazarus taxa, refugia and relict faunas: evidence from graptolites" that anyone could argue that any gap in the fossil record could potentially be considered a Lazarus effect because the duration required for the Lazarus effect is not defined. They have argued that accurate plotting of biodiversity changes and species abundance through time, coupled with an appraisal of their palaeobiogeography, is more important than using this title to categorize species. Communication and education The lack of public engagement around environmental issues has led conservationists to attempt newer communication strategies. One of them is the focus on positive messages, of which Lazarus species are an important part. One conservation outreach project that has focused exclusively on species rediscoveries is the Lost & Found project which aims to tell the stories of species once thought extinct but that were subsequently rediscovered. See also Elvis taxon List of fossil sites (with link directory) Lists of extinct animals Living fossil Signor–Lipps effect Transitional fossil Zombie taxon References 1983 neologisms Conservation biology Phylogenetics Ecology Gaps in the fossil record