exercise more easily with machines. He sold the Gold's Gym chain in 1970. In 1977, he launched World Gym in Santa Monica (later in Marina del Rey), which he owned and operated until his death. Death and legacy Joe died on July 11, 2004, at age 82, in Marina del Rey. The first Joe Gold Lifetime Achievement Award was presented to Ric Drasin at the 2012 World Gym International Convention in Las Vegas, Nevada. See also List of male professional bodybuilders References External links Gold's Gym Official website World Gym Official website 1922 births 2004 deaths Jewish American military personnel United States Navy personnel of the Korean War United States Navy personnel of World War II American sailors American people of Russian-Jewish descent Businesspeople from Los Angeles Jewish American sportspeople Sportspeople from Los Angeles People associated with physical culture People from Marina del Rey, California 20th-century American businesspeople American bodybuilders 20th-century American Jews 21st-century American Jews People from Boyle Heights, Los Angeles