The , or "Hollyhock Festival", (although commonly, but mistakenly identified as "hollyhock", the "aoi" actually belongs to the birthwort family and translates as "wild ginger"—Asarum) is one of the three main annual festivals held in Kyoto, Japan, the other two being the Festival of the Ages (Jidai Matsuri) and the Gion Festival. It is a festival of the two Kamo shrines in the north of the city, Shimogamo Shrine and Kamigamo Shrine. The festival may also be referred to as the Kamo Festival. It is held on 15 May of each year. History According to the ancient, presumed historical and regarded as accurate with some fantastic embellishments, record Nihon Shoki, the festival originated during the reign of Emperor Kinmei (reigned CE 539 - 571). The ancient records known as the Honchō getsurei (本朝月令) and Nenchūgyōji hissho (年中行事秘抄) reveal that a succession of disastrous rains with high winds ruined the grain crops, and epidemics had spread through the country. Because diviners placed the cause on divine punishment by the Kamo deities, the Emperor sent his messenger with a retinue to the shrine to conduct various acts to appease the deities, in prayer for a bountiful harvest. These included riding a galloping horse. This became an annual ritual, and the galloping horse performance developed into an equestrian archery performance. According to the historical record known as the Shoku Nihongi (続日本記, so many people had come to view this equestrian performance on the festival day in the 2nd year of the reign of Emperor Monmu (r. 697–707) that the event was banned. In the ninth century, Emperor Kanmu established the seat of the imperial throne in Kyoto. This represented the beginning of the Heian period in Japanese history. Emperor Kanmu recognized the deities of the Kamo shrines as protectors of the Heian capital, and established the Aoi Matsuri as an annual imperial event. The festival saw its peak of grandeur in the middle of the Heian period, but this waned in the Kamakura period and the following Muromachi period, and as the nation entered the Sengoku period, the festival procession was discontinued. In the Genroku era (1688–1704) of the Edo period, it was revived, but in the 2nd year of the Meiji period (1869), when the capital was moved from Kyoto to Tokyo, observance of the festival procession stopped. In Meiji-17 (1885), it was again revived as part of a government plan to