The White Ribbon Campaign (WRC) is a global movement of men and boys working to end male violence against women and girls. It was formed by a group of pro-feminist men in London, Ontario, in November 1991 as a response to the École Polytechnique massacre of female students by Marc Lépine in 1989. The campaign was intended to raise awareness about the prevalence of male violence against women, with the ribbon symbolizing "the idea of men giving up their arms". Active in over 60 countries, the movement seeks to promote healthy relationships, gender equity, and a compassionate vision of masculinity. History The historical context of this day was an instance of misogyny which occurred at the École Polytechnique in Montreal, Quebec, Canada on 6 December 1989 and referred to as the Montreal Massacre. The massacre resulted when twenty-five-year-old Marc Lépine slaughtered 14 women because of his hatred toward women. Much of their work centres around gender violence prevention which includes educating and mentoring young men about issues such as violence and gender equality. Men and boys are encouraged to wear white ribbons as a symbol of their opposition to violence against women. They are particularly encouraged to wear these during White Ribbon week which starts on November the 25th which is the UN Day for the Elimination of Violence Against Women. The White Ribbon Campaign is active in over 60 nations across the world including Canada, UK, Pakistan, Italy and Australia. In 2018 for Australia, the day was moved from 25 November to 23 November to become a specific campaign day separate to the international day, and expanded to encompass violence against children. Businesses are able to attain a "white ribbon accredited workplace", valid for three years. On 3 October 2019, the Australian arm of the movement, White Ribbon Australia, was placed into liquidation after posting a net loss of AU$840,000 in its financial reports. By March 2020 a Western Australia-based community service organisation bought White Ribbon Australia, with the White Ribbon Canada Executive Director welcoming their commitment to collaborating to 'challenge and support men and boys to realise their potential to be part of the solution in ending all forms of gender-based violence'. The new Australian CEO in June 2020 stated an intent to focus more on domestic violence, and move away from being a specific campaign engaging males, to 'involve all Australians'. Whiteribbon.org In 2014 the men's rights