and analog broadcasts. TV owning households have been growing at between 8–10%. Digital TV penetration is at 64% as of September 2014. India now has over 850 TV channels (2018) covering all the main languages spoken in the nation and whereby 197 million households own televisions. The growth in digital broadcast has been due to the introduction of a multi-phase digitization policy by the Government of India. An ordinance was introduced by the Govt. of India regarding the mandatory digitization of the Cable Services. According to this amendment made in the section 9 of the Cable Television Networks (Regulation) Amendment Ordinance, 1995, the I&B ministry is in the process of making Digital Addressable System mandatory. As per the policy, viewers would be able to access digital services only through a set top box (STB). Starting in December 1991, Star TV Network introduced five major television channels into the Indian broadcasting space that had so far been monopolized by the Indian government-owned Doordarshan: MTV, STAR Plus, Star Movies, BBC, Prime Sports and STAR Chinese Channel. In October 1992, India saw the launch of Zee TV, the first privately owned Indian channel to broadcast over cable followed by Asia Television Network (ATN). A few years later CNN, Discovery Channel and National Geographic Channel made their foray into India. Later, Star TV Network expanded its bouquet with the introduction of STAR World India, STAR Sports, ESPN, Channel V and STAR Gold. With the launch of the Tamil Sun TV in 1993, South India saw the birth of its first private television channel. With a network comprising more than 20 channels in various South Indian languages, Sun TV network recently launched a DTH service and its channels are now available in several countries outside India. Following Sun TV, several television channels sprung up in the south. Among these are the Tamil channel Raj Television (1993) and the Malayalam channel Asianet launched in 1993 From Asianet Communications Ltd which is the second private channel launched in south India and 3rd private channel in India, Later Asianet launch Kannada channel (Asianet suvarna Now star suvarna) and Telugu (Asianet sitara) channel, Now Asianet is part of star India and it is the leading channel of Star India south and second leading channel in Star India Network after Star plus. Asianet cable network and Asianet broadband is from Asianet Communication Ltd. These three networks and their channels today