could serve as explanatory models for what is going on with the ufo phenomenon. Neither developed the idea very far and Hall discerned several difficulties in comparing these phenomena, probably the most notable being the fleeting character of those model social epidemics. Michael Swords later offered additional observations that essentially killed it for researchers on both sides of the debate. In a recent discussion of Great Britain's Warminster flap of the 1960s, the researchers echo these developments and prefer to discuss the flap as a collective delusion maintained by rumor and gossip. Given the general decline of respect for the broader concept of hysteria in modern psychology; this seems just as well. The Modern Myth of Jung With his essay Flying Saucers: A Modern Myth of Things Seen in the Skies (1958), Carl Gustav Jung can be seen as one of the founding fathers of the PSH. Some also say that because of his use of the concept of synchronicity in this book, he is also one of the founding fathers of paranormal explanations of the UFO phenomena. ETH advocates sometimes say that while Jung approached UFOs psychologically because he was a psychologist, he was also on record as stating that some might be true physical objects under intelligent control, citing in particular radar corroboration. They say Jung truly seriously considered the Extraterrestrial Hypothesis. The Associated Press quoted him in 1958 saying, "a purely psychological explanation is ruled out." The flying saucers were real and "show signs of intelligent guidance and quasi-human pilots. I can only say for certain that these things are not a mere rumor, something has been seen. ...If the extraterrestrial origin of these phenomena should be confirmed, this would prove the existence of an intelligent interplanetary relationship. ... That the construction of these machines proves a scientific technique immensely superior to ours cannot be disputed." Disciples of Jung have offered thoughtful rebuttals. Jung risibly complained about that 1958 newspaper piece for making him look like someone who believed UFOs were physically real. "This report is altogether false." Jung was completely uncommitted on the issue of whether they were real or unreal. He tried to set the record straight. "I was quoted as a saucer believer. I issued a statement to the United Press and gave a true version of my opinion, but this time the wire went dead: nobody, so far as I know, took any