testing in Australia, the New Zealand franchisor of the company would launch a short-lived streaming service named Video Ezy on Demand in 2014. In February 2007, Blockbuster, seeking to rationalise its international operations and concentrate on its home United States market, sold its entire Australian store network to Video Ezy Australasia. At the time, Blockbuster Australia comprised 370 outlets nationwide: 29 owned by the company and 341 owned by franchisees. Video Ezy had 518 Australian outlets, all of them being owned by franchisees, pushing the combined group's market share to 40% of the country's video rental sector. Video Ezy committed to the master franchise agreement with Blockbuster for 10 years operating the brand with the possibility of renewal for a further 10 years after that. As a consequence of the deal, the company changed its name from Video Ezy Australasia Pty Ltd to Franchise Entertainment Group. In January 2009, Franchise Entertainment Group bought failed video retail chain EzyDVD from receivers Ferrier Hodgson for an estimated $10 million. The transaction included the EzyDVD brand and online business, and its 25-store franchise network in addition to stock, plant, equipment and the remaining 11 company-owned stores. FEG CEO Paul Uniacke said to the media after the deal, "We don't have video rental stores in high-traffic areas such as the major malls because you can't rent a DVD and the next day just easily park your car and return to it. The EzyDVD stores are in all the major mall chains and this cements us well and truly in this market." Soon after, EzyDVD's head office, warehouse and distribution facility in Torrensville closed. In October 2010, Uniacke and Nedelko arranged for the transfer of the Video Ezy Australia, Blockbuster Australia and EzyDVD online businesses from FEG to their other company Elan Media Partners, leaving FEG to manage the franchise relationships with individual Video Ezy and Blockbuster outlets and the remaining EzyDVD-branded stores. By October 2013, only three EzyDVD stores remained in Launceston, Browns Plains and Elizabeth. EzyDVD was later acquired by The Kingston Group in 2017; only its website and online store have remained operating as of 2021. In May 2011, a new loyalty card branded as Flash Rewards was introduced by Video Ezy (superseding DVD Unlimited), offering customers who sign-up and pay a fee, discounts and extended services in all participating Video Ezy stores. This allowed customers to upgrade their basic rental membership,