and the flagship bottling plant serving Michigan is the Keurig Dr Pepper bottling plant in Holland, Michigan. In August 2022, Vernor's released a black cherry flavor, its first new flavor in more than 50 years. The limited-time product was only available in Michigan and the Toledo, Ohio, area. Characteristics Vernors is a sweet "golden" ginger ale that derives its color, like other commercial, industrially produced ginger ales, from caramel, and has a robust, vanilla-heavy flavor. The Vernors style was common before Prohibition, during which "dry" pale, less sweet ginger ale (typified by Canada Dry Ginger Ale) became popular as a drink mixer. Vernors is highly carbonated. Los Angeles Metropolitan News-Enterprise Editor Roger Grace describes the original flavor as "mellow yet perky" with the mellowness attributed to the aging in oak barrels, and the perkiness to the use of more ginger than "dry" ginger ales. Many people believe that the taste of Vernors has changed significantly in recent years. Grace describes the current flavor as an "emaciated version of a product that once was", and "sweetened carbonated water with ginger flavoring". Theories as to the reason for the evident change in flavor include that the secret formula has been changed, or the substitution of modern high fructose corn syrup for its traditional refined sugar; that it seems to have less carbonation than formerly; and that Vernors is no longer aged four years, but three in oak barrels. Formula A company-spread legend once held that prior to the start of the American Civil War James Vernor, then a clerk at the Higby & Sterns drugstore in Detroit, experimented with flavors in an attempt to duplicate a popular ginger ale imported from Dublin, Ireland. When Vernor was called off to serve he stored the syrup base of 19 ingredients, including ginger, vanilla and other natural flavorings, in an oaken cask. When he was discharged four years later he found the concentrate had been changed by being aged in the wood. The drink made from it was like nothing else he had ever tasted, and he purportedly declared it "Deliciously different," which remains the drink's motto to this day. In a 1936 interview, however, James Vernor Jr., admitted that the formula was not developed by his father until after the war was over. This was confirmed both in a 1962 interview with former company president, James Vernor Davis, and a 1911 trademark application on