1995, television in India had covered more than 70 million homes giving a viewing population of more than 400 million individuals through more than 100 channels. Effect of OTT on Indian Television Industry Online video streaming, also known as Over-the-top (OTT) services like Netflix, Amazon Prime Video, Hotstar, ZEE5 and others, gained popularity in India after 2015. It created a threat to the Indian television industry. TV viewers has to follow the schedule of TV channels to watch their favorite programs. On the other hand, OTT service providers allows its users to watch their favorite content whenever they want. Moreover, penetration of Internet access in India helps OTT users to access the content from anywhere. This convenience of OTT has helped it to gain popularity among the young internet users in India. The usage of OTT was significantly increased during the national lockdown period (From March 2020 onwards) after the COVID-19 outbreak in India. More people began to watch OTT platforms for foreign content and their spent on TV was significantly reduced. Broadcast media There are at least five basic types of television in India: broadcast or "over-the-air" television, unencrypted satellite or "free-to-air", Direct-to-Home (DTH), cable television, IPTV and OTT. Over-the-air and free-to-air TV is free with no monthly payments while Cable, DTH, and IPTV requires a subscription that varies depending on how many channels a subscriber chooses to pay for and how much the provider is charging for the packages. Channels are usually sold in groups or a la carte. All television service providers are required by law to provide a la carte selection of channels. India is the second largest pay-tv market in the world in terms of subscribers after China and has more than doubled from 32% in 2001 to 66% in 2018. Broadcast television In India, the broadcast of free-to-air television is governed through state-owned Prasar Bharati Corporation, with the Doordarshan group of channels being the only broadcaster. As such, cable television is the primary source of TV programming in India. Private channels were started in about 1992. Cable television As per the TAM Annual Universe Update – 2015, India had over 167 million households (out of 234 million) with televisions, of which over 161 million have access to Cable TV or Satellite TV, including 84 million households which are DTH subscribers. Digital TV households have grown by 32% since 2013 due to migration from terrestrial