rooms had colorful road-trip inspired bed covers, carpeted floors, shower curtains, CRT televisions and beige furnishings. Stained carpets and dirty shower curtains were a common complaint on online customer reviews. The remodel was designed with an eye towards not only modernizing rooms but keeping room rates low for years to come. Designers accomplished this by making the rooms more energy efficient, easy to clean, and easier to keep clean in the long term (keeping housekeeping and maintenance costs low). The remodel earned Motel 6 Travel & Leisure magazine's 2010 design award for Best Large Hotel. Advertising campaign Beginning in 1986, Motel 6 has advertised through radio commercials featuring the voice of writer and National Public Radio commentator Tom Bodett, with the tagline "We'll leave the light on for you." The ads were created by Dallas advertising agency The Richards Group. They feature a tune composed by Tom Faulkner, performed by him on guitar and Milo Deering on fiddle. The first spots were conceived and written by David Fowler. In 1996, the ads won a Clio Award. The campaign itself has won numerous national and international awards and was selected by Advertising Age magazine as one of the Top 100 Advertising Campaigns of the Twentieth Century. See also References External links Studio 6 website Hotel chains in the United States Motels in the United States Motels in Canada Franchises Companies based in Carrollton, Texas Hotels established in 1962 Hospitality companies established in 1962 1962 establishments in California Privately held companies based in Texas Kohlberg Kravis Roberts companies Accor hotels Accor