1995, KTVK produced a 9 p.m. newscast for the new station. KTVK itself, however, was later to prime time news than many independent stations. In 1996, it instead relaunched its 10 p.m. newscast as "Tonight Arizona", which later became "NewShow" and "The News Show". This changed in 2008, when the station replaced 8 p.m. and 10 p.m. broadcasts with a 9 p.m. newscast and expanded Good Morning Arizona, bringing it to 52 hours a week of newscasts; a 10 p.m. broadcast was later reinstated in 2011. KTVK was also involved with news production and simulcasts for the Tucson market when Belo owned and operated KMSB, Tucson's Fox affiliate. In 2003, KMSB began a 9 p.m. newscast, which originally was produced in Phoenix and used news reporting from KMSB-employed reporters and from Tucson NBC affiliate KVOA. Additionally, from 2003 to 2012, KMSB simulcast Good Morning Arizona. Non-news KTVK also airs a limited amount of non-news local programming. One of the station's offerings, the local pet program Pets on Parade, is the longest-running local TV show in Arizona, having first been broadcast in December 1958. In 2010, the station launched the weekly political program Politics Unplugged. Gray announced in January 2023 that it would launch the Arizona's Family Sports and Entertainment Network (AZFSEN) over KPHE-LD on March 1, 2023, and that it had acquired the rights to Phoenix Rising FC soccer; KPHE will air all 34 matches, with five simulcasts on KTVK and one on KPHO-TV. Notable former on-air staff Wally Bruner, former newscaster in the 1960s Jineane Ford, former reporter, later of KPNX Tony Kovaleski, former reporter, later of KNXV Samantha Mohr, former meteorologist, later of The Weather Channel Christi Paul, former anchor and consumer reporter, left in 2003 to work for CNN; currently a weekday news anchor at HLN and weekend anchor for CNN's New Day Brandon Lee Rudat, anchor Lauren Sánchez, former anchor and reporter Ray Scott, 5 pm sportscaster and television play-by-play voice of ASU football in the 1980s Technical information Subchannels The station's digital signal is multiplexed: On October 20, 2009, KTVK added This TV to its 3.2 digital subchannel. This TV was dropped on April 13, 2015, and replaced with a 24/7 loop of local news—the former Arizona NewsChannel. On the same day, sister station KPHO's former 24/7 weather service, moved to KTVK's 3.3 digital subchannel. It was dropped from KPHO in favor of Cozi TV.