civil organizations, social organizations and the campuses of the University of Guadalajara Network, all of which work together to create cultural projects that are generated by the Music, Performing Arts and Literature Divisions. Folkloric Ballet of the University of Guadalajara After 1960 when several dancing couples organized to create a group that would represent the Visual Arts College, in 1966 the Rector, Ignacio Maciel Salcedo, name this group as the Folkloric Ballet of the University of Guadalajara. The Ballet aims to spread and maintain the Mexican cultural traditions expressed in music and dances by presenting in their choreographies a recreation of elements present in everyday life in several Mexican regions. At present, the Ballet is composed of fifteen couples of dancers and twelve couples of singers. The resident group and the children's ballet are composed of the same number of dancers and singers. As a total, the Ballet has 168 artists trained in dance or music. Editorial Universitaria Editorial Universitaria is the publishing house of the University of Guadalajara, which publishes academics texts, manuals, monographs, and a wide variety of books. Through the publishing of these, the Editorial aims to spread knowledge to enhance teaching and researching tendencies in the students and teachers of the university. Besides, since its publications reflect the institution's profile, it contributes to show the university's image to the society. Guadalajara International Book Fair Created in 1987 by a University of Guadalajara's initiative, The Guadalajara International Book Fair is nowadays the biggest international book market for Spanish publications. Each year editors, literary agents, reading promoters, translators, book dealers and librarians attend looking for commercial and professional interactions. Besides, each year around 600 thousand people attend and during nine days enjoy one of the most important cultural fair of Latin America. The Fair is also a significant opportunity to enhance the tides that bond Mexico and Hispano-America with other cultures. That is why, since 1993, the Fair has had a region or a country as a guest of honor which shows in this cultural platform the best of its publishing and artistic productions. Until now, the guests of honor have been: Colombia (1993), New Mexico (1994), Venezuela (1995), Canada (1996), Argentina (1997), Puerto Rico (1998), Chile (1999), Spain (2000), Brazil (2001), Cuba (2002), Quebec (2003), the Catalan Culture (2004), Peru (2005), Andalusia (2006), Colombia (2007), Italy (2008), Los Angeles (2009), Castile and Leon (2010), Germany (2011), Chile