Nutter left the company in 1976 and went to work at Kilgour. He died in 1992. However, Terry Haste, cutter at Tommy Nutter, continues with John Kent (holder of the Royal Warrant for the Duke of Edinburgh) nearby at 7 Sackville Street. Modernisation had slowed by the early 1990s; Savile Row tailors were "struggling to find relevance with an audience that had grown increasingly disassociated". Three tailors, Ozwald Boateng, Timothy Everest (an apprentice of Nutter's), and Richard James, then became known for revitalising the bespoke style for the modern market - having each broken away independently from the Savile Row mould. Public relations professional Alison Hargreaves coined the term "New Bespoke Movement" to describe collectively the work of this "new generation" of tailors. Interest reached a peak in 1997 when the three were featured together in Vanity Fair. The newcomers altered their shop fronts and used marketing and publicity to their advantage; challenging the traditional Savile Row styling, they brought twists and "a fine sense of colour to bespoke suits." They were seen to "push the envelope of modern suit making and bespoke active wear, creating more contemporary silhouettes with bolder fabrics," and set out to attract celebrity clients, sell their clothing via supermarket chains, and attract wider national and international custom, raising the profile of their new tailoring style. References Sources Anderson, Richard, (2009). Bespoke: Savile Row Ripped and Smoothed. Simon and Schuster. Black, Barbara (2012). A Room of His Own: A Literary-Cultural Study of Victorian Clubland. Ohio University Press. Bye, Elizabeth, (2010). Fashion Design. Berg. Doggett, Peter, (2010). You Never Give Me Your Money: The Beatles After the Breakup. Random House. Glinga, Werner, (1986). Legacy of Empire: A Journey Through British Society. Manchester University Press Hill, D. D., (2011). American Menswear: From the Civil War to the Twenty-First Century. Texas University Press King, P.S., (1928). Indication of Houses of Historical Interest in London: Volume 4. Jas. Truscott Press / London County Council Kingsford, Charles Lethbridge, (1925). The Early History of Piccadilly, Leicester Square, Soho, & Their Neighbourhood. London Topographical Society McDermott, Catherine, (2002). Made in Britain. Mitchell Beazley. Mowl, Timothy, (2007). William Kent: Architect, Designer, Opportunist. Random House Musgrave, Eric, (2010). Sharp Suits. Anova Books Sheil, Bob, (2012). Manufacturing the Bespoke. John Wiley & Sons Sheppard, F.H.W., ed. (1963). "Cork Street and Savile Row Area: Savile Row". Survey of London: vol. 31 and 32, St James Westminster, part