The International Press Telecommunications Council (IPTC), based in London, United Kingdom, is a consortium of the world's major news agencies, other news providers and news industry vendors and acts as the global standards body of the news media. Currently more than 50 companies and organizations from the news industry are members of the IPTC, including global players like Associated Press (AP), Agence France-Presse (AFP), Deutsche Presse-Agentur (dpa), BBC, Getty Images, Press Association (PA), Reuters and The New York Times. IPTC aims at simplifying the distribution of information. To achieve this technical standards are developed to improve the management and exchange of information between content providers, intermediaries and consumers. IPTC is committed to open standards and makes all standards freely available to its members and the wider community. The IPTC was established in 1965 by a group of news organisations including the Alliance Européenne des Agences de Presse (EANA), American Newspaper Publishers Association (then ANPA, now NAA), Fédération Internationale des Editeurs de Journaux (now WAN-IFRA) and the North American News Agencies (a joint committee of Associated Press, Canadian Press and United Press International) to safeguard the telecommunications interests of the world's press. IPTC Standards Photo metadata The IPTC defined a set of metadata properties that can be applied to images, part of a broader standard developed in the early 1990s and known as the IPTC Information Interchange Model (IIM). Embedded IIM image information is often referred to as an "IPTC header". This basic set of metadata fields is branded as IPTC Core, in 2008 a second set branded as IPTC Extension was developed. The Extensible Metadata Platform (XMP) has largely superseded IIM's image file header structure, but the properties of the IPTC Core are synchronized between the technical structures of XMP and IIM by a vast majority of imaging software. Because of its nearly universal acceptance among photographers — even amateurs — this is by far IPTC's most widely used standard. IPTC NewsML-G2-Standards Family Using XML and the W3C's model for the Semantic Web, in 2008 IPTC launched a new series of standards that feature modular construction and many opportunities for embedding metadata. This allows developers to build applications that use only the parts of the IPTC NewsML-G2-Standards that are required by the customer, and that reduce programming costs by re-using XML and metadata modules. Further the NewsML-G2-Standards extend the scope of exchange formats beyond news content, they include event data