Nintendo Power was a video game news and strategy magazine from Nintendo of America, first published in July/August 1988 as Nintendo's official print magazine for North America. The magazine's publication was initially done monthly by Nintendo of America, then independently, and in December 2007 contracted to Future US, the American subsidiary of British publisher Future. Its 24–year production run is one of the longest of all video game magazines in the United States and Canada. On August 21, 2012, Nintendo announced that it would not be renewing its licensing agreement with Future Publishing, and that Nintendo Power would cease publication in December. The final issue, volume 285, was released on December 11, 2012. On December 20, 2017, Nintendo Power officially returned as a podcast. History Nintendo Fun Club News preceded Nintendo Power as a newsletter sent to club members for free. In mid-1988 it was discontinued after seven issues in favor of Nintendo Power. The new magazine was founded by Nintendo of America marketing manager Gail Tilden in 1988. The first issue, dated July/August 1988, spotlights the NES game Super Mario Bros. 2. Of this issue, 3.6 million copies were published, with every member of the Nintendo Fun Club receiving a free copy. From the beginning, Nintendo Power focuses heavily on providing game strategy, reviews, and previews of upcoming games. In mid-1998, Nintendo Power first allowed outside advertising in the magazine, formerly reserved for Nintendo-based products only. In its early years, ads only appeared in the first and last few pages of the magazine, leaving no ads to break up the magazine's editorial content. In July 2005, Nintendo Power introduced a new design to appeal to a limited gaming audience, including a new logo and article format. Along with the cosmetic overhaul came a greater focus on Nintendo fans, staff reviews, rumor-milling, and fan service including an expanded and enhanced reader mail segment (known as "Pulse") and a revamped "Community" section. Nintendo introduced a new incentive promotional offer that involved the registration of three Nintendo (or Nintendo affiliated) products through Nintendo.com to receive a free three issue trial subscription to Nintendo Power. Later, the magazine changed its focus from game strategies and cheat codes to mainly news, previews, and articles on upcoming games. On September 19, 2007, Nintendo officially announced that the large magazine publisher Future US would begin publishing Nintendo Power. The company's first official issue was released in