servicing 80 million policies in the United States and Canada, of which over 44,000,000 are for automobiles, 27,000,000 are for fire, 7,000,000 for life, and more than 2 million bank accounts. Michael L. Tipsord is chairman and CEO of State Farm Mutual Automobile Insurance Company, and president and chief executive officer of State Farm Fire and Casualty Company, State Farm Life Insurance Company, and other principal State Farm affiliates. By 2017, State Farms announced its plan to exit 11 facilities in America with the goal of streamlining and improving processes. In 2014, it already sold its operations in Canada to Desjardins Group, which continued to use the State Farm name. Canadian policies were transferred to be underwritten by Desjardins Group on January 1, 2015. The State Farm brand continued to be used for agents and marketing until 2018. In 2018, State Farm Canada was officially rebranded to Desjardins Insurance through Desjardins Insurance Agents. The whole transition was completed in 2019. Logo The State Farm interlocked red tri-oval logo was created in the mid-to-late 1940s and later updated in 1953. For nearly 60 years, this design was critical to its brand image. On December 23, 2011, State Farm decided to transform its interlocked tri-oval logo to a contemporary logo to showcase the company's core service offerings of auto, fire, and life. The new logo was introduced January 1, 2012, in celebration of the company's 90th anniversary. It consists of a simple three-oval design adjacent to the State Farm wordmark. According to Pam El, marketing vice president at State Farm, a change in image was needed to employ a bolder presence that could compete in today's digital world. CEOs Subsidiaries State Farm Mutual Automobile Insurance Company is the parent company of several wholly owned State Farm subsidiaries: State Farm Fire and Casualty Company State Farm Life Insurance Company State Farm Life and Accident Assurance Company State Farm County Mutual Insurance Company of Texas State Farm Mutual Insurance Company of Texas State Farm Indemnity Company / State Farm Guaranty Insurance Company State Farm General Insurance Company State Farm Florida Insurance Company Dover Bay Specialty Insurance Company State Farm Lloyds State Farm Bank, F.S.B. State Farm Investment Management Corp. (SFIMC) State Farm VP Management Corp. (SFVPMC) State Farm International Service, Inc. State Farm Associate's Funds Trust State Farm Mutual Fund Trust SF Insurance Placement Corporation of Canada Insurance Placement Services, Inc. State Farm International