closing on February 12, 2009.". LAUNCHcast Plus was available to AT&T and Verizon subscribers at no charge previously. 2009–2012: LAUNCHcast/Yahoo! Music Radio powered by CBS With the rise of royalty rates, Yahoo signed a deal with CBS Radio that effectively eliminated LAUNCHcast as it had previously existed, replacing it with Yahoo's 150 pre-programmed stations as well as CBS's local music, news/talk, and sports stations, and went by the name LAUNCHcast powered by CBS Radio. Yahoo Q&A pages attempted to downplay loss of functionality those changes entailed. Personalized stations ceased to exist, though for a short time Yahoo! did save previous users' song, artist and album ratings. Since the new format organized radio stations via genre, listeners had very limited range in what music they hear unless they regularly switch from station to station. The change also eliminated the feature that suggested songs and artists based on the user's ratings. Listeners had the option to listen to those stations in high quality (broadband) audio as well as using the 6 skips-per-hour (not applicable on local stations). One way around the inability to skip songs was to simply hit the browser's refresh button. While it took time for the page to reload, it was faster than waiting for a song to finish. Listeners were allowed to use the out-of-five rating feature that influenced the stations. While banning a song entirely was impossible, giving a song a one-star rating had it played very rarely. The rating tool was discontinued from the Yahoo Music Radio player on September 21 for a time until it was restored on November 2. Ratings in the new player were not saved back into Yahoo! users listings, and as of 2012, Yahoo Music and CBS Radio did not associate radio ratings with their profiles. Yahoo encouraged users to rate songs, artists, and albums throughout their site as well as through their recommendations based on their tastes, though there was little benefit to the listener in doing so. In its first incarnation, play-on-demand was not provided, as with rewind, playback, and fast-forward. Many ads could be skipped. However, some cannot and many disable all buttons, forcing the listener to hear the ad before any music is played. Ads which can be skipped have no label or video. However, skipping ads accounts toward the hourly skip limit. Ads disabling all buttons are, as of March 2009, advertising hair products. Such ads