Ezy promoted rent-only releases with the "Rent It – The Only Way To Get It" campaign. Another advertising campaign used by Video Ezy was "Upsize Your Entertainment": when a consumer rents a specific title they have the opportunity to "upsize" by buying a specified similar title for only $4.95. For example, in April 2007, Video Ezy had Charlotte's Web as the rental title and Paulie as the upsize title. Slogans used by the company throughout the years include: "In the Mood" (1990s) "Relax" (1998-2000) "Ezy does it" (October 2003) "There is More to See (2000-2003) "The choice is Ezy" (1990s) "Get it first time, or get it free" "We have so many copies of our Rental Guarantee title, we guarantee you'll rent it now, or rent it free" "Love Movies" (2009) "More to Love" "Rent it. Buy it." (Singapore) Due to the franchise nature of Video Ezy stores, each store also ran their own promotions and set their own pricing. Video Ezy were major sponsors of the Canberra Raiders between 1990 and 1992. Competitors and downfall In its home market of Australia, Video Ezy competed with other rental chains such as Blockbuster (before its Australian operations were sold to the company), Civic Video, Network Video, Video City, Movies 4U (also known as Top Video or Leading Edge Video) and many independently branded stores throughout the country. Video Ezy dominated the New South Wales market; however, in other Australian states like Queensland, it had a similar number of stores to its rival Civic Video, and in Tasmania, its chain of Video City outlets were more numerous and larger in floor space. In the area of video and gaming retail, Video Ezy competed primarily against retailers such as Kmart, Target, Myer, Big W, Sanity, JB Hi-Fi, EB Games and EzyDVD (before their acquisition by FEG), and online retailer Amazon. From 2003, local DVD rental-by-mail business Quickflix also emerged as a competitor. However, the proliferation of high speed internet in the late 2000s and 2010s that saw consumers gravitate towards more convenient online entertainment in the form of legal services such as iTunes, or illegal BitTorrent movie downloads ultimately became the greatest challenge to Video Ezy's established business model. The introduction and increasing take up of legal streaming services such as Netflix and Stan also became serious threats to the business, and is commonly thought to be largely responsible for the downfall of