Dan Aykroyd and Jane Curtin reprising their respective roles as Beldar and Prymaat. This ad series later added Laraine Newman as Connie. In late 2014, State Farm released a critically acclaimed commercial showing a man (played by Justin Bartha) who says that he will "never" do something (such as getting married, having kids, moving to the suburbs, and buying a minivan), only to do all of those. At the end of the commercial, he admits that he is "never letting go." The commercial is based on the saying "never say never" and how people say that they will "never" do something, only to do it anyway. In 2015, State Farm released The Hoopers, a series of State Farm commercials focusing on a family, including NBA players Chris Paul playing the father, DeAndre Jordan playing the mother, Kevin Love playing the son, Kevin Garnett playing the grandfather and Damian Lillard playing the baby. Additionally, a State Farm agent plays the role of a helpful neighbor in the set of commercials. In 2020, Kevin Miles took over the role of Jake from State Farm from Jake Stone in a series of commercials, the first ad airing before Super Bowl LIV, as a reimagining of the original 2011 "State of Unrest" commercial from the "State of..." campaign. Craig Miller of State Farm's agency The Marketing Arm said the character was so popular people were still dressing as him for Halloween. Jake from State Farm, who wears a red shirt and khakis, appeared in different settings, including a beekeeper outfit and a parody of The Bachelorette, and in a number commercials with celebrities, including Alfonso Ribeiro, Chris Paul, Aaron Rodgers and Paul Rudd. On his first anniversary as Jake, Miles appeared in a commercial during Super Bowl LV in which Drake appeared as his stand-in. According to Marketing Arm, Jake is better known than Katie Couric or Hilary Swank and 80 percent of those who know him like him. Sponsorships State Farm Stadium, a football stadium in Glendale, Arizona, and home of the Arizona Cardinals of the National Football League. State Farm Arena, a multi-purpose arena and home of the Atlanta Hawks of the National Basketball Association. State Farm Center, a multi-purpose arena and home of the University of Illinois at Urbana–Champaign men's and women's basketball teams. State Farm Classic, a golf tournament for professional female golfers that is part of the LPGA Tour.