modern forms of political instruments which pre-date the technological era. People can now go to online forums or Twitter instead of town hall meetings. People can essentially mobilize worldwide through the Internet. Women can create transnational alliances and lobby for rights within their respective countries; they can give each other tips and share up-to-date information. This information becomes "hyper textual", available in downloadable formats with easy access for all. The UN organizations also use "hyper textual" formats. They can post information about upcoming summits, they can post newsletters on what occurred at these meetings, and links to videos can be shared; all of this information can be downloaded at the click of a button. The UN and many other actors are presenting this information in an attempt to get a certain message out in the cyber sphere and consequently steer public perception on an issue. With all this information so readily available, there is a rising trend of "slacktivism" or "clicktivism". While it is positive that information can be distributed so quickly and efficiently all around the world, there is negativity in the fact that people often take this information for granted, or quickly forget about it once they have seen it flash across our computer screens. Viral campaigns are great for sparking initial interest and conversation, but they are not as effective in the long term—people begin to think that clicking "like" on something is enough of a contribution, or that posting information about a current hot topic on their Facebook page or Twitter feed means that they have made a difference. Fundraising capability The Internet has also made it easier for small donors to play a meaningful role in financing political campaigns. Previously, small-donor fundraising was prohibitively expensive, as costs of printing and postage ate up most of the money raised. Groups like MoveOn, however, have found that they can raise large amounts of money from small donors at minimal cost, with credit card transaction fees constituting their biggest expense. "For the first time, you have a door into the political process that isn't marked 'big money,' " says Darr. "That changes everything." The Internet also allows ordinary people to contribute materially to Humanitarian relief projects designed to intervene in situations of global disaster or tragedy, as in the case of the "Hope for Haiti Now" telethon event, which was launched three days after the 2010 Haiti Earthquake.