story in the BBC One O'Clock News that preceded the weather bulletin. But he did not mention Florida in his forecast, which was made amid widespread worries about a coming storm: that morning, the Surrey Mirror had warned of "furious gales", so both his caller and his viewers likely believed he was referring to Britain. Fish did go on to warn of high winds for the UK, although the storm that actually occurred was far stronger than he had predicted, albeit technically not a hurricane. 15 years later he commented that if he were given a penny for every mention of that forecast, he would be a millionaire. In 2012, a clip of the bulletin was shown as part of a video montage in the London 2012 Summer Olympics opening ceremony. In reaction to the controversy, the term "the Michael Fish effect" has been coined, whereby British weathermen are now inclined to predict "a worst-case scenario in order to avoid being caught out". The term "Michael Fish moment" is applied to public forecasts, on any topic, which turn out to be embarrassingly wrong. Fish said in a BBC interview that there was actually no woman caller who phoned in to the BBC regarding the storm, although over the years many have claimed to be her. It was in fact a white lie he made up himself, as a colleague in the studio (presumably a BBC employee, although Fish himself technically worked for the Met Office as a civil servant) told him his mother in Wales was going to Florida and mentioned she had heard there was a storm coming, so he thought it would be a good opening line to start the forecast with, and said "Earlier on today, apparently, a woman rang the BBC...". Personality and popular culture Much ahead of his colleague, John Kettley, Fish had a record dedicated to him in 1985 by the punk group Rachel and Nicki called "I wish, I wish, he was like Michael Fish". This was featured on Wogan. In 2012, Fish worked with an eco fashion company to coordinate a Base jump from a block of flats in central London to raise awareness of climate change. In 2014, Fish appeared in a music video for the song 'Weatherman' by Randolph's Leap (band). In 2017 Fish partnered with Fullers Brewery for a campaign called #Whenitrainsitpours which gave Twitter followers a free pint