white privilege". In the same vein, Professor of Education at University of Illinois at Urbana–Champaign, Cris Mayo, characterizes white pride as "a politically distasteful goal, given that whiteness is not a personal or community identity, but has been a strategy to maintain inequities of privilege and power." Political scientists Carol M. Swain and Russell Nieli, in their text on white nationalism, identify the idea of "white pride" as a relatively new phenomenon in the United States. They argue that over the course of the 1990s, "a new white pride, white protest, and white consciousness movement has developed in America". They identify three contributing factors: an immigrant influx during the 1980s and 1990s, resentment over affirmative action policies, and the growth of the Internet as a tool for the expression and mobilization of grievances. According to Janet E. Helms, founding director of Boston College's Institute for the Study and Promotion of Race and Culture, a white person "must become aware of his or her Whiteness, accept it as personally and socially significant ... Not in the sense of Klan members' 'white pride' but in the context of a commitment to a just society." Among people who strongly identify as white, research differentiates between a power cognizant group and a prideful group. The prideful group is more likely to devalue diversity and to show prejudice, while the power cognizant group is more likely to value diversity. Sociologist Luigi Esposito of Barry University writes that "the emphasis on white pride or white identity resonates with supporters of the alt-right because racial tribalism is regarded as an antidote to the neoliberal emphasis on competitive individualism and self-serving behavior that presumably threatens the interests of whites." Racist context The slogan "White Pride Worldwide" appears on the logo of Stormfront, a website owned and operated by Don Black, who was formerly a Grand Wizard of the Ku Klux Klan. The North Georgia White Knights of the Ku Klux Klan describe themselves as "a patriotic, White Christian revival movement dedicated to preserving the maintenance of White Pride and the rights of the White Race". A 2002 study identified white pride as a motivation for racial hate crimes on a US college campus, while in a different study on internet racism, the slogan was identified as being part of an emerging transnationalist trend in white supremacist movements. The slogan was also documented to have been used in hate