in India, fifty among whom are girls. She often speaks out on women's issues: against female infanticide and foeticide, and in support of education for girls. A believer in feminism, Chopra has always been vocal about women's rights, gender equality, and gender pay gap. In 2006, a "day with Chopra" was auctioned on eBay; the proceeds were donated to an NGO, Nanhi Kali, which helps educate girls in India. She has made appearances in support of other charities, such as the 2005 HELP! Telethon Concert to raise funds for the victims of the 2004 Indian Ocean earthquake. She has worked with UNICEF since 2006, recording public-service announcements and participating in media panel discussions promoting children's rights and the education of girls, and also participated in celebrating the 20th anniversary of the Convention on the Rights of the Child. She was appointed as the national UNICEF Goodwill Ambassador for Child Rights on 10 August 2010. UNICEF Representative Karin Hulshof said of the appointment: "She is equally passionate about her work on behalf of children and adolescents. We are proud of the work she has done with us so far on child rights, and, we are thrilled about all what we will be doing together so that no child gets left behind." In 2009, she shot a documentary for the organisation Alert India to increase understanding of leprosy. She modelled for designer Manish Malhotra and Shaina NC's charity fashion show to raise funds for the Cancer Patients Aid Association NGO. In 2010 Chopra was one of several celebrities who created promotional messages for Pearls Wave Trust, which campaigns against violence and abuse of women and girls. Chopra also launched the "Save the Girl Child" campaign, which aims to change the attitudes of Indians towards girls. In 2012 Chopra spoke at the launch of Awakening Youth, an anti-addiction programme. At a public event in 2019, an activist criticised Chopra for a tweet in which she hailed India's military forces while tensions amid Pakistan and India were escalating. The main line of argument was that she was warmongering and that was incompatible with her job as UN Peace Ambassador. Chopra's response at the event was that she is patriotic; she was also fast to silence the activist criticising her. Pakistan asked for Chopra being sacked from her UN job but UN supported Chopra's right to talk for herself. Chopra is a supporter of environmental