industry, at the instigation of those that he had ferociously criticized. He was eventually released, but his career was systematically destroyed and his life endangered. He fled Germany in June 1934 – the same month Adolf Hitler gave Ferdinand Porsche the brief for designing a mass-producible car for a consumer price of . Production of the Standard Superior ended in 1935. The Standard company was forbidden by the Nazis from using the term 'Volkswagen'. The Volkswagen Beetle would be the longest-lasting icon of this 1930s era. Adolf Hitler admired the ideals exemplified by the Ford Model T, (even though he didn't drive himself), and sought the help of Ferdinand Porsche to create a 'peoples-car' ("volkswagen"), with the same ideals for the people of Germany. This car was to complement the new Autobahns that were to be built. They had been planned under the Weimar Republic, but he stole the credit for them. Many of the design ideas were plagiarised from the work of Hans Ledwinka, the Tatra T97 and Tatra V570 with the Czechoslovakian Tatra (car) company. It was also suspiciously similar in many ways to the Josef Ganz–designed cars, it even looked very similar to the Mercedes-Benz 120H prototype of 1931. The Nazi Kraft durch Freude (German for Strength through Joy, abbreviated KdF) "KdF-Wagen" or "Strength through Joy - Car" project ground to a halt before serious production had started because of World War II. The KdF, was the Nazi state propaganda organisation to promote holiday and leisure activities of the population, approved of, and monitored by, the state. The 'price' of the free or subsidised activities was extensive Nazi ideological indoctrination. When the German car industry was unable to meet Hitler's demand that the Volkswagen be sold at or less, the project was taken over by the German Labour Front (Deutsche Arbeitsfront, DAF). Now working for the DAF, Porsche built a new Volkswagen factory at Fallersleben, called "Stadt des KdF-Wagens bei Fallersleben" (Wolfsburg after 1945), at a huge cost which was partly met by raiding the DAF's accumulated assets and misappropriating the dues paid by DAF members. The Volkswagen was sold to German workers on an installment plan where buyers of the car made payments and posted stamps in a stamp-savings book, which when full, would be redeemed for the car. Due to the shift of wartime production, no consumer ever received a "Kdf-Wagen" (although after the war,