told the Associated Press, "We're rebuilding the brand, and we want to do it right." Four years later, in July 2008, DMSI announced it was on the auction block, with the sale of its assets scheduled for the following month. On August 5, 2008, the catalog retailer Swiss Colony purchased DMSI. Swiss Colony—which changed its name to Colony Brands Inc. June 1, 2010—kept Montgomery Ward alive and relaunched the Wards website September 10, 2008, with new catalogs mailing in February 2009. A month before the catalog's launch, Swiss Colony President John Baumann told United Press International the retailer might also resurrect the original Montgomery Ward's Signature and Powr-Kraft store brands. Among the new store brands Wards started under Colony was a home and kitchen brand called Chef Tested. By 2020, some Chef Tested and Montgomery Ward–brand home and kitchen items were being sold on Amazon.com. See also Montgomery Ward Building (disambiguation) References Further reading External links Christmas Catalogs and Holiday Wishbooks (Website) – Dozens of Montgomery Ward Christmas catalogs 1872 establishments in Illinois Companies based in Illinois Companies based in Iowa Companies based in Wisconsin Companies that filed for Chapter 11 bankruptcy in 1997 Defunct department stores based in Chicago Defunct online retailers of the United States Defunct retail companies of the United States Former General Electric subsidiaries Manufactured home manufacturers Re-established companies Retail companies disestablished in 2001 Retail companies established in 1872 Retail companies established in 2004