ITV3 is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel was first launched on Monday 1 November 2004 at 9pm, replacing Plus (Granada). ITV3 is the sixth-largest UK television channel by audience share and the largest after the five main terrestrial services, the position which was previously held by its sister station ITV2. The channel is known for repeats of ITV dramas, and including sequential reruns of Agatha Christie's Poirot, Classic Coronation Street, Classic Emmerdale, Heartbeat, Inspector Morse and A Touch of Frost, amongst others. History ITV3 was launched on the terrestrial (Freeview), cable (NTL and Telewest), broadband (HomeChoice) and digital satellite (Sky) on 1 November 2004 at 9:00pm, with the UKTV premiere of Ian Rankin's Rebus. It is also available on TalkTalk TV IPTV and Freesat. ITV3 was originally conceived as 'ITV Gold', when ITV was looking to maximise their multichannel presence due to the growth of digital TV and the Freeview platform, but was faced with lack of space on the Sky platform due to technical limitations and the rights to certain ITV programmes being held by GSkyB, a joint venture run by ITV and Sky which operated a suite of pay TV channels. ITV took full control of Granada Sky Broadcasting, and ceased broadcasting the Granada Plus channel, thereby allowing ITV3 to take the channel number, bandwidth, and programme rights, meaning all platforms could receive the channel from launch. ITV3 was also the only channel in the ITV brand not to simulcast CITV breakfast, until ITV launched two channels in 2014, ITVBe and ITV Encore. The channel had been available from launch on UPC Ireland, but was withdrawn on 22 March 2006. This is believed to have been at the request of ITV plc, which had previously barred Irish newspapers from publishing details of ITV channels and regions other than UTV and Men & Motors. The channel had already been (and remains) available to Irish viewers on free-to-air satellite for some time, however it has not been listed in the Sky electronic programme guide since its removal on 25 January 2006. ITV3 returned to UPC Ireland in the Republic of Ireland on 4 January 2010. As Freeview announced plans for a retune on 30 September 2009, ITV3 moved to an alternative multiplex. Viewers in areas that have completed switchover who receive their signal from a local relay transmitter