William Mills Wrigley Jr. (September 30, 1861 – January 26, 1932) was an American chewing gum industrialist. He was founder of the Wm. Wrigley Jr. Company in 1891. Biography William Mills Wrigley Jr. was born in Philadelphia, Pennsylvania, on September 30, 1861, the son of Mary Ann (née Ladley) and William Mills Wrigley Sr. His family were Quakers of English descent. In 1891, Wrigley moved from Philadelphia to Chicago to go into business for himself. He had $32 to his name ($931 in 2021 money) and with it he formed a business to sell Wrigley's Scouring Soap. He offered customers small premiums, particularly baking powder, as an incentive to buy his soap. Finding the baking powder was more popular than his soap, Wrigley switched to selling baking powder, and giving his customers two packages of chewing gum for each can of baking powder they purchased. Again, Wrigley found that the premium he offered was more popular than his base product, and his company began to concentrate on the manufacture and sale of chewing gum. In this business, Wrigley made his name and fortune. Wrigley played an instrumental role in the development of Santa Catalina Island, California, off the shore of Long Beach, California. He bought a controlling interest in the Santa Catalina Island Company in 1919 and with the company received the island. Wrigley improved the island with public utilities, new steamships, a hotel, the Casino building, and extensive plantings of trees, shrubs, and flowers. He also sought to create an enterprise that would help employ local residents. By making use of clay and minerals found on the island at a beach near Avalon, in 1927 William Wrigley Jr. created the Pebbly Beach quarry and tile plant. Along with creating jobs for Avalon residents, the plant also supplied material for Wrigley's numerous building projects on the island. After building the Avalon Casino in 1929, the Catalina Clay Products Tile and Pottery Plant began producing glazed tiles, dinnerware and other household items such as bookends. Another of Wrigley's legacies was his plan for the future of Catalina Island—that it be protected for future generations to enjoy. In 1972, his son, Philip K. Wrigley, established the Catalina Island Conservancy for this purpose and transferred all family ownership to it. Wrigley is honored by the Wrigley Memorial in the Wrigley Botanical Gardens on the island. The Wrigley district of Long Beach, California bears