their work and connect with fans in a more efficient way. “The ability to sell directly to your fans and monetize that in ways that we never really thought of before, it’s a tectonic shift that’s happening,” he said, explaining that artists who make their work available as an NFT are in charge of the ownership of that content. “When you see artists who don’t have a huge following selling completed works [and] when there isn’t that middle-man, fans will engage and participate,” Maida said. “It goes back to the day of when we were starting out playing in clubs and you’d put out a signup sheet at the merch table to get emails from fans, why did we want that? Because I wanted to talk to them directly. And socials, Twitter, Instagram, I think it helped for a minute, but it does dilute that relationship.” Other work Maida had a small role in a Canadian movie released in 2001, Century Hotel. He played the character Damon Riley. In 2005, Maida contributed Liar to Act 1: Goodbye Friends of the Heavenly Bodies from Neverending White Lights. Maida received special thanks on People in Planes album Beyond The Horizon. Maida and Kreviazuk wrote an original song for the HBO documentary Ithuteng, and composed music for the restored version of Helen Gardner's 1912 silent film version of Cleopatra. Both Maida and Kreviazuk are strong advocates of the organization War Child having traveled and filmed documentaries in Iraq, Darfur, and Ethiopia. Maida produced a War Child Canada benefit album entitled Help!: A Day in the Life. His efforts have led to a number of distinctions, including the Tiffany Mark Award, WarChild's "Philanthropist of the Year", the Allan Slaight Humanitarian Award and the prestigious Alan Waters Humanitarian Award from the Juno Awards. Maida and Kreviazuk both also co-hosted a 2006 Mothers Against Drunk Driving video. Maida is also known for his advocacy work with The David Suzuki Foundation, The Hospital for Sick Children and Apathy Is Boring. He recently founded Harmony House, a music therapy retreat for war veterans. Raine has also expressed support for the Green Party of Canada. In December 2014 Maida was appointed a member of the Order of Canada along with Kreviazuk by Governor General David Johnston for their charitable and humanitarian work. Personal life Maida met Canadian singer-songwriter Chantal Kreviazuk at a Pearl Jam concert in Toronto in 1996.