edition of SNK Heroines: Tag Team Frenzy and small items related to the game, and a Neo Geo joystick controller for PlayStation consoles decorated with Mai-related imagery. An entirely Mai-themed Neo-Geo shop opened in Tokyo's Akihabara for a limited time in 2019–2020. Reception Cultural impact Mai Shiranui (and other KOF characters) became especially popular among the young people in Hong Kong during the late 1990s, when their character design impacted on local youth culture, including the so-called 'MK look' that "has penetrated Hong Kong street fashion, action figures and martial arts comics". The character of Mai has become highly popular in the cosplay community around the world, including an early work of Francesca Dani. 1UP.com described Mai as "everyone's favorite cosplay choice", GamePro noted her as being "notable for being the favoured costume choice for cosplay attention-floozies", and eldiario.es called her and Chun-Li "true icons of cosplay". Her popularity among Chinese cosplayers increased after Mai's addition to Kings of Glory. Mai was a subject of cosplay by Yuuri Morishita, a Japanese booth companion turned a gravure idol, and many mainland Chinese and Taiwanese models, actresses and singers. The host of Chinese version of the TV show Cybernet between 2011 and 2012 was too dressed as Mai Shiranui. Kotaku's Brian Ashcraft noted in 2012: "In Asia—especially China and Taiwan—models keep popping [up] in non-gaming related events", arguing that rather than showing a following for the King of Fighters games, the character became popular because "the outfit is skimpy and revealing and has become a uniform of sorts". Singaporean pop-culture site Lollipop commented: "[The] Mai Shiranui outfit demands a special kind of physique, which is probably why it seems to be the go-to cosplay of models". In the West, British entertainer Cheryl Cole appeared in a Mai-inspired costume on her 2009 television special Cheryl Cole's Night In. Mai has additionally been depicted in dōjinshi fan comics (often erotic) and other fan productions, as well as in unofficial Japanese adult films. Mai Shiranui's character notably pioneered the concept of breast physics in video games. Kotaku's Patricia Hernandez wrote "one of Fatal Fury 2'''s biggest contributions to the medium was that it was the first game to introduce a character with breasts that moved on their own ... though Fatal Fury may not be a huge franchise nowadays, its legacy is very much alive: many top fighting games include a similar jiggle effect". French