album's second single. The song proved successful on several formats, and reached number one on the US Hot Dance Club Play chart. In 2004, "Strict Machine" won an Ivor Novello Award for "Best Dance Single". The third single released from Black Cherry was "Twist", a song inspired by a fantasy that Goldfrapp had about a boy who worked in a fairground. The title track was released as the album's fourth single and reached number 28 in the UK. In 2003, Alison Goldfrapp modified her image, from a sophisticated Marlene Dietrich inspired look to that of a new wave diva. The reinvented image included false eyelashes, customised T-shirts, military uniforms and fishnet stockings. Starting in March 2003, the band toured the album, with a concert series entitled Black Cherry Tour. In 2004, the band further toured Australia, Japan, Europe and North America and embarked on the Wonderful Electric Tour. Sections of the stage show featured Goldfrapp in a white dress wearing a horse tail and dancers with deer heads, and were inspired by Goldfrapp's interest in animals and mythology. 2005–2006: Supernature Supernature, Goldfrapp's third album, was released in August 2005. The album comprises pop and electronic dance music prominently featured on Black Cherry, but focuses more on subtle hooks instead of the large choruses that made up its predecessor. The band never intended to create dance music, however, previous releases were popular across nightclubs in North America and as a result, they decided to write a more dance-oriented album. Supernature débuted at number two on the UK Albums Chart and was certified platinum in the UK. As of February 2008, it had sold one million copies worldwide. The album received a Grammy Award nomination in 2007 for Best Electronic/Dance Album and "Ooh La La" was nominated for Best Dance Recording. The song was used for the iPhone 5S's commercial in 2013. "Ooh La La", the album's lead single, became Goldfrapp's first UK top five single. The song was chosen as the lead single "because it was up and in your face and carried on the theme of the glammy, discoey beat from the last album". "Ooh La La" became the first song performed by the band to feature the electric guitar and was cited as a highlight of the album by Allmusic. "Number 1" was released as the album's second single. Constructed around a synthesiser and bass arrangement, it was written