(extending the deal to 2021) marked the most expensive kit agreement in the history of Argentine football. Badge As in many football shirts and sports in general, the team's jersey has a badge on its front, as a symbol of the institution. When the River Plate jersey was created it did not have a badge, and its presence varied throughout the history, according to the designs of each era. Currently it is embroidered on the jersey, with three colors (red, white and black). Its format resembles that of the jersey, as it has a red stripe that crosses it, along with the acronym of the club (CARP) in black, and the background is white, in a stylized design. When Hugo Santilli became chairman in 1984, he soon called to a competition where a new emblem would be chosen. The main objective of this new image was to eradicate the nickname Gallinas (Chicken) that River's rivals (Boca Juniors fans mainly) used to mock them. Artists from Argentina took part in that competition. The club finally chose a logo designed by the artist Caloi. This emblem showed the figure of a lion (wearing a River jersey) rising from the Monumental stadium. The lion logo was immediately added to the uniforms (on the field and training clothes) having River Plate won the Copa Libertadores de América and European/South American Cup using the lion logo. In 1989, when Santilli left the club so the lion went with him and has not been reestablished since. In February 2022, River Plate launched its new corporate image, which included an update to the logo and a typography designed exclusively for the club. The corporate image was created and developed by "Grupo Berro", a branding and design studio that had been working on the corporate image for over two years. Rivalry River Plate and Boca Juniors are the two largest football clubs in Argentina, with more than half the country's football fans supporting the clubs. Due to the rivalry between them, the Boca Juniors vs River Plate Superclásico local derby match was listed by the BBC as one of the most famous derbies in the world. It was also acclaimed in 2004 as the number one of the Fifty sporting things you must do before you die by The Observer newspaper. Club nicknames The "River Plate" name was chosen in 1901, when the team was still located at