in 2012 at the same address, called The World's Only Curious George Store, Harvard Square, which closed permanently in 2021. VEE Corporation, the company behind Sesame Street Live, is mounting Curious George Live. It is a brand new national tour featuring song and dance and Curious George himself. It is based on the PBS animated series. Curious George is used as the theme for children's play areas and some of the children's entertainment on the Stena Line ferries. On some peak time sailings this includes a Curious George costumed character. Curious George merchandise is also provided with children's meals and is available to purchase in the on-board shop. A Curious George themed water play area, called Curious George Goes to Town, Universal Studios Florida opened in 1998 and was removed in 2023. The attraction was also featured at Universal Studios Hollywood until its removal in 2013. In February 2006, the Curious George brand joined with Welch's jelly for a collectible of six jars. In the latter part of that decade (when the new film and the new television show were released), licensing deals for the character generally involved less upscale, more kid-focused products. Earlier, Vivendi Universal (now NBCUniversal) had, for a short time, embraced the use of the character in a series of 2001 adverts for the company (but the character never officially became a corporate mascot). In the film Forrest Gump of 1994, one edition of Curious George (one with a yellow cover but no other title than Curious George) is used as Forrest's favorite book, which his mother reads to him. In the opening scene a feather comes floating down to Forrest's feet and he stores it in this book. At the end of the film it falls out of the book and rises floating through the air again. Jarrod, the titular character and protagonist from the NBC series The Pretender, read Curious George books in Season One and developed a fascination with them. He likened himself to George and Sydney Green, the psychiatrist whom he saw as a surrogate father, to the Man with the Yellow Hat. The books have inspired others, for example Bangkok Bob'', written for and published by Big Brother Mouse, a Lao publishing project. See also Curious George Brigade References External links "Curious George Saves the Day: The Art of Margret and H.A. Rey" Exhibition in The Jewish Museum New York Wall Street