of the prior studio and closer to the bulk of market activity. On September 13, 1997, KCPQ moved its studios to the new, $30 million Seattle facility, retaining only a small sales office in the city of license of Tacoma. This marked the end of television broadcasting from the Clover Park studios after more than 20 years on channel 13 and more than 35 since the founding of KPEC-TV. There were also changes in ownership. In 1997, Kelly Broadcasting experienced an internal changing of the guard, as Bob Kelly and his son Chris sold their stakes in Kelly to family members Jon and Greg Kelly and KCPQ general manager Roger Ottenbach. Not long after, the family company decided to exit an increasingly consolidated television business. In August 1998, Kelly Broadcasting announced the sale of its Sacramento television business to Hearst-Argyle Television; the next day, it sold KCPQ to the Meredith Corporation, which immediately traded it to the Tribune Company in exchange for Tribune's Atlanta station, WGNX. The swap made sense for both companies; WGNX was the only CBS affiliate owned by Tribune, whose portfolio otherwise consisted of Fox and The WB affiliates, while Meredith owned several CBS outlets in top-25 markets. Following the purchase of channel 13, Tribune merged KCPQ's operations with those of KTWB-TV (channel 22, now KZJO), which Tribune had acquired the year prior; the two stations became co-owned in 1999, after the FCC began to allow same-market duopolies. Fox covets Seattle The size of the Seattle market and its status as an NFL football city led Fox to covet owning a station there. By 1997, it had already made two rejected offers to buy KCPQ. KCPQ first came in danger of losing its Fox affiliation in February 1997, when Fox Television Stations was reported to be in negotiations to acquire then-UPN affiliate KIRO-TV from Belo Corporation. Belo had just acquired the Providence Journal Company and KING-TV, requiring it to dispose of KIRO. Fox was reportedly dissatisfied with KCPQ, which was described by one observer as being "recalcitrant". The trade with Belo never materialized; KIRO was ultimately sold to Cox Broadcasting. In 2002, the Seattle Seahawks moved from the American Football Conference to the National Football Conference, to which Fox holds the rights for most games. In June 2014, Fox reached a deal with Cox to trade its stations in Boston and Memphis for Cox's Fox affiliate, KTVU,