In 2002, Grönholm – despite now being paired in the factory line-up with defending 2001 champion from Subaru, the Briton Richard Burns – led Peugeot to a repeat of the WRC title double aboard his 206 WRC. His dominance that year was compared to Michael Schumacher's dominance of Formula One. In summary, Peugeot won two drivers' championships, in 2000 and 2002, and three manufacturers' titles in a row between 2000 and 2002. However, by 2003 the 206 WRC was beginning to show its age and was less effective against the competition, notably the newer Xsara WRC and the Subaru Impreza WRC, so it was retired from competition at the end of the season, to be replaced with the 307 WRC, albeit, unlike its predecessor, based not on the production version's hatchback, but its coupé cabriolet body style. The Peugeot 206 WRC was awarded the Autosport "Rally Car of the Year" in 2002, preceded by the Ford Focus RS WRC and followed by the Citroën Xsara WRC. In 2002, Peugeot GB created the Peugeot 206 Cup, a one-make rally championship aimed at young drivers. The championship was created to help young drivers develop their careers. The cars were built by Vic Lee Racing and drivers such as Tom Boardman, Luke Pinder and Garry Jennings all drove in the championship. A similar championship also existed in France. Advertising In 2003, Peugeot launched a popular television commercial for the Peugeot 206 directed by Matthijs van Heijningen, with Creative Direction by Roberto Greco and Giovanni Porro from Euro RSCG of Milan-Italy, known as "The Sculptor", involved a young man in India who sees the 206 advertised in a magazine and then goes about damaging a Hindustan Ambassador (including having an elephant sit on it) and then spending the night welding it. The following day, the car emerges as an exact replica of the 206's shape – except with many dents and discolorations. The man then takes his 206 replica driving with friends, with many interested onlookers. The track playing is "Heaven Is A Place On Earth" by Raja Mushtaq, later remixed as "Husan", by Bhangra Knights. The commercial won a number of prestigious international advertising awards: Gold, Cannes Lions International Festival of Creativity 2003, Cars category. Gold, Clio Awards 2003, Product/Service: Automotive category. Gold, ADC*E 2003, TV Commercials category. The Cresta Awards 2003. Grand Prix, International Car Advertising Film Festival 2002. Grand Prix, Caucasus