channel 2. The sale was challenged by applicants for additional stations that were affected by the then-ongoing freeze on new construction permits, including Georgia Tech (owners of WGST radio) and Decatur radio station owner, E. D. Rivers, in part because planned allocation changes meant that there would be no further commercial VHF stations for Atlanta and they sought to operate the channel as well. The FCC dismissed the complaints and approved the sale of the channel 8 license to Broadcasting, Inc., in August 1951. In September 1951, channel 2 began broadcasting test patterns as WCON-TV—the only time the call letters were used on air—receiving reception reports from as far as away. On September 30, WSB-TV officially moved to channel 2; channel 8 returned at 5 p.m. that day as ABC affiliate WLTV. In 1953, WLTV became WLWA-TV (now WXIA-TV) and was moved to channel 11 in order to resolve interference with channel 9 at Rome, Georgia. (The channel 8 allocation was then moved to Athens and reserved for non-commercial educational use; it is now WGTV, a PBS member station, and also the flagship television station of Georgia Public Broadcasting.) Due to the way the 1950–51 transactions were structured legally, WXIA operates under the license originally granted to WSB-TV in 1948, while the present WSB-TV is a new license dating from 1951. With the move to channel 2, WSB-TV significantly increased its coverage area; it now provided at least secondary coverage from the Tennessee-Georgia state line to Albany, as far west as the Alabama-Georgia line, and as far east as the outer fringes of Upstate South Carolina. The analog channel 2 signal traveled a very long distance under normal conditions, and WSB-TV could now better penetrate the more rugged parts of the north Georgia mountains. In 1956, the WSB stations moved into the noted "White Columns" building, designed and built according to the Colonial Revival style, a defining characteristic of Atlanta architecture. They would remain there for 43 years, until a much more modernist concrete and glass facility was built adjacent to it (on the same property) in 1998. The new building, which has been dubbed "Digital White Columns" by some, is located just off Atlanta's famed Peachtree Street, on the dead-end northern portion of West Peachtree Street which is actually east of Peachtree Street. This is near the Brookwood Hills area, and just east of the "Brookwood split", a highway