Strøget () is a pedestrian, car free shopping area in Copenhagen, Denmark. This popular tourist attraction in the centre of town is one of the longest pedestrian shopping streets in Europe at 1.1 km. Located at the centre of the old city of Copenhagen, it has long been one of the most high-profile streets in the city. The pedestrianisation of Strøget in 1962 marked the beginning of a major change in the approach of Copenhagen to urban life; following the success of the initiative the city moved to place a much greater emphasis on pedestrian and bicycle access to the city at the expense of cars. This approach has in turn become internationally influential. Geography The main street is bound on the west by City Hall Square (), the central town square by Copenhagen City Hall, and on the east by Kongens Nytorv ("The King's New Square"), another large square at the other end. But the Strøget area is actually a collection of streets that spread out from this central thoroughfare. Components of the pedestrianised network are: Frederiksberggade Gammel Torv / Nytorv Nygade Vimmelskaftet Fiolstræde Jorcks Passage Købmagergade (connects to Nørreport Station via Kultorvet) Amagertorv Østergade History Strøget was known as Ruten until the late 19th century. This collection of streets has been at the heart of the city, and amongst the most fashionable in the city for much of its history. The layout of the streets comprising Strøget has been in place since 1728 when Frederiksberggade was laid out after a fire. Most of the buildings along the street date to the late 19th or early 20th centuries, with the oldest building dating to 1616. Strøget was converted to a pedestrian zone on 17 November 1962 when cars were beginning to dominate Copenhagen's old central streets. Inspired by a number of new pedestrian streets created in Germany after the war, during the 1950s the street had closed to traffic for some of days at Christmas. The 1962 closure was initially a temporary trial, but the change was made permanent in 1964, and the road has remained closed since. The idea was controversial, some people believing that the Danes did not have the mentality for "public life" envisioned by such a street, and many local merchants believed the move would scare away business. The 'father' of a car free Strøget, Alfred Wassard, Copenhagen's 'mayor for town planning' from 1962–78, even