to another brewer after its failed attempt to sell the UK rights to Bass ale. The newspaper was damning of what it perceived as InBev's mismanagement of the brand, which had "declined under AB InBev's hands. The brand was once a leading part of the old Whitbread Beer Company, but its fortunes had dwindled since the closure in 2005 of the Strangeways Brewery." In 2010 Boddingtons was the sixth-highest selling bitter in the United Kingdom, although sales had dropped by almost three-quarters since the takeover by Anheuser–Busch InBev in 2000. In July 2011 AB InBev's UK president Stuart MacFarlane claimed "We still believe in the brand" whilst admitting to not advertising the brand for five years, instead reaping the rewards of memories of earlier advertising. Contract brewing of Boddingtons Cask continued until March 2012 when production of the beer ended. Production was around 250,000 hectolitres in 2012, with around 80 percent of production destined for the UK market, and around 20 percent for export markets such as Taiwan, Singapore and the United Arab Emirates. Beers Boddingtons has a distinctive straw-golden coloured body with a creamy white head, which in its modern form is achieved by the addition of nitrogen in an attempt to replicate the traditional head from serving the cask beer through a sparkler. Boddingtons Draught Bitter (3.5% ABV) The nitrogenated and pasteurised variant of the beer available in kegs and cans. It is brewed in Samlesbury. The canned variant, launched in 1991, contains a widget to give the beer a creamy white head. The beer's ABV was reduced from 3.8% to 3.5% in late 2008. On draught in the United Kingdom it is typically served at 5 to 7 degrees Celsius, although an Extra Cold variant served at 3 to 5 degrees Celsius has been available since 2006. Its taste, or perceived lack of it, has been criticised by some, with Andrew Jefford describing it as a "blandly foamy nitrokeg travesty of the original [cask conditioned version]". Boddingtons Pub Ale (4.6% ABV) A higher ABV version of Boddingtons Draught Bitter, brewed since 1993 for export markets. It was available in the United Kingdom from 1995–6 as Boddingtons Export, on draught and in widget bottles. > Boddingtons Manchester Gold (4.8% ABV) After Export was delisted by British supermarkets in 1996, Boddingtons launched a 4.8% hybrid ale with a £4m advertising campaign referencing the Calvin Klein Obsession perfume adverts. Manchester