Music Choice (abbreviated as MC) is an American television music service that digitally broadcasts audio-based music channels and video-related content to cable television providers in the United States. Music Choice reaches 65 million households in North America via linear television channels and TV-on-demand services. Music Choice is distributed nationwide by Xfinity, Spectrum, Cox Communications, Verizon Fios, DirecTV and other smaller cable providers. Similar broadcast music services include DMX, Stingray Music, Sirius XM, and XITE. History Early development Music Choice (formerly known as Digital Cable Radio) was the first digital audio broadcast service in the world and, under its founder and CEO David Del Beccaro, launched in test markets circa 1987. From its inception as an eight-channel audio service from Motorola's cable group, Music Choice evolved into a multi-platform interactive music network based in New York City that reaches millions of consumers across the country. Music Choice is a partnership owned by a consortium, including Comcast, Charter Communications through its acquisition of Time Warner Cable in May 2016, Cox Communications, EMI Music, Microsoft, Arris International (previously Motorola's cable technologies division), and Sony Corporation of America. Music Choice launched its first 24-hour interactive music video cable channel, SWRV, in February 2010. Several of its stations are measured through Mediabase and its playlists are accounted for in weekly airplay charts in addition to traditional radio and Sirius XM plays. Platforms Linear audio channels Music Choice currently offers over 50 linear channels of various music radio formats through digital cable providers. The number of channels available varies by provider. Music Choice On Demand Music Choice offers free video on demand content, including hundreds of music videos from various recording artists, original programs, and artist features. TV Everywhere App Beginning in July 2008, Music Choice released iOS and Android apps. The app requires login with a participating provider's TV Everywhere authentication credentials to use, and the same access is available on traditional desktop/laptop web browsers. On-screen information Each Music Choice channel is distributed in freeze frame television, with still slides appearing on-screen as the music plays. These slides display banner advertising (the only advertising on the service, as the audio programming airs commercial-free) along with a looping carousel of “Did You Know?” factoids paired with file photos of the artists in question. In the past, the on-screen trivia factoids have been criticized by some as featuring facts that are overtly depressing or deal with death,