2008, "the over-endowed, perpetually jiggling Mai has become not only a mascot for SNK's King of Fighters series, but also for the whole company. ... Mai is an unapologetic sex symbol ... While some decry Mai's ubiquitousness as pandering fan service, we're more than happy to pick up the yearly iterations of the King of Fighters franchise just to get fresh hands on this fetching fighter". Destructoid's editor-in-chief Dale North named "Terry and Andy Bogard, and the ever-bouncy Mai Shiranui" as the most popular of all characters from the Fatal Fury series, while China's Xinhua News Agency called Mai the most important female role in the history of SNK. In Brazil, Megagames retrospectively included her among the seven female characters who "dominated" the PlayStation 1 era in 2002 and Nintendo World rated her as the best female character in the GameCube fighting games in 2003, rating her a perfect 10/10. Kotaku's Luke Plunkett included her among the possible candidates for the title of the greatest video game character of all time in 2010, and Pembroke Daily Observer chose her among the 32 contenders for the title of "ultimate fighting game champion" in 2012. Similarly, in 2013, Spanish magazine Games Tribune described her as not only one of the most admired characters of SNK but also in the entire history of video games. Chilean publication CerUno ranked Mai as the sixth-most memorable heroine in their 2008 top-ten listing. In 2010, China's Mop.com included Mai on their list of ten strongest women in video games while Vietnamese website XãLuận.com included her among the five most famous heroines in gaming, and the Spanish edition of IGN ranked Mai as the eight top female video game character in 2012 and further described her as "one of the biggest legends of the '90s". Engadget's Colin Torretta opined "The King of Fighters games come heavily recommended ... if only for Mai Shiranui", and IGN Italy stated that they "all love" her. SNK's own The King of Fighters XIV premium artbook described her as "particularly popular with people overseas". Mai Shiranui has drawn comparisons to the fighting-game genre's other early female icon, Street Fighters Chun-Li, with whom she shared the "Top Girls" entry in a 1994 ranking of fighting games by a Spanish magazine Hobby Consolas. UGO Networks declared Mai the "Chun-Li of the SNK universe", and Ed Laurence of Sinclair User wrote in 1993 that she