the help of Larry Zbyszko and associated himself with Vince Russo's Sports Entertainment Xtreme (S.E.X.) stable. Styles faced NWA World Heavyweight Champion Jeff Jarrett on February 19, but was defeated. In the course of the match, Styles became a fan favorite, attacking S.E.X. as they tried to interfere on his behalf because he did not want to win in that manner. Styles briefly teamed with D'Lo Brown, but disbanded for their world title aspirations, challenging each other on June 4 in a number one contenders match which was won by Styles. Styles defeated Jarrett and Raven in a three-way match for the NWA World Heavyweight Championship (becoming the first TNA Triple Crown winner in the process) on June 11 with assistance from Russo, thus turning heel in the process. Throughout July 2003, Styles successfully defended the title in matches against D'Lo Brown and a myriad selection of opponents before dropping the title back to Jarrett on October 22. Following his loss, Styles reverted to being a fan favorite while Jarrett became a villain. On November 12, he teamed with Sting to defeat Lex Luger and Jeff Jarrett, though his bid for the title on December 3 was unsuccessful due to interference from Kid Kash. Styles feuded with Abyss and Jeff Jarrett throughout January, and on February 4, 2004, after Styles demanded a title shot, Jarrett's ally Don Callis forced him to team with Abyss in a match with the NWA World Tag Team Champions, Kevin Northcutt and Legend, which Styles' won, despite being abandoned by Abyss. The following week, Styles defeated Abyss in a match to determine the sole owner of the tag team championship by disqualification after Jarrett interfered, but his victory was overturned by Callis, leading to another match the following week which was won by Abyss after Lex Luger interfered, thus granting Abyss sole control of the tag team championship. On March 17, Abyss defeated Styles to become the number one contender to the NWA World Heavyweight Championship. Russo granted Styles a championship steel cage match against Jarret on April 21, where he won his second world title. He successfully defended the title in matches with Ron Killings, Raven and Chris Harris, and on May 19 he defended against all three men in a four-way title match. Styles lost the title to Killings after Jarrett interfered in the match, hitting him with a guitar. X Division Champion