region, after Palm Springs was an established agricultural colony called "Palm Valley" cofounded by Welwood Murray, a Scottish immigrant and John Guthrie McCallum, an American from the U.S. East coast. The two men widely advertised the colony to settlers with an interest in a warm climate and the ideal winter residence. Hispanic community Hispanic Americans are long established in Palm Springs' central and eastern sections, and have constituted the majority of the populations of Indio and Coachella for many decades. In the 2000 U.S. census, about 35 percent of Coachella Valley residents were Latino. But according to the United States Hispanic Chamber of Commerce, an estimated half (50–60 percent) of the residents are Latino. A large portion of Latinos moving into the area are from the Los Angeles-Orange County and San Diego metro areas. Most of the valley's Hispanics are Mexican from a multi-generational community (see Chicano), but Central American immigrants (especially in Indio and Cathedral City), Cuban Americans, Puerto Ricans, and South Americans are also numerous (esp. in Rancho Mirage and Palm Desert). Since the late 1980s, the large wave of immigration from neighboring Mexico has culturally impacted the Coachella Valley in many more ways than the rest of California or the country, but the national trend slowed down due to the late 2000s recession. Most Hispanic immigrants came to obtain work in the area's year-round agriculture, but today many find employment in construction and home remodeling, the resort hospitality industry, landscaping firms, and in the retail sector. Other racial/ethnic groups The prominence of Native Americans of the Cahuilla tribe is represented in local life; because of casino gambling and land ownership, the majority of local tribal members (Cahuilla pertaining to the Agua Caliente band and the Cabazon/Twentynine Palms bands) are in upper-income brackets. According to the Southern California National Congress of American Indians, less than 5 percent of the area's residents are Native Americans. African Americans are concentrated in Palm Springs' northern and eastern ends, as well as in small sections of Indio and Desert Hot Springs, but local African Americans live everywhere in middle-class and wealthy areas and comprise less than 5 percent of the local population. The area is home to 10,000 Indian Americans (mostly from Sri Lanka), descendants of agricultural workers in the 1930s and 1940s. Additionally, Palm Desert is the home of 1,000 Tahitians, a Pacific Islander people from French Polynesia. Other ethnic groups