i.e. against their own interests. Generally negotiators who set the first anchor also tend to be less satisfied with the negotiation outcome, than negotiators who set the counter-anchor. This may be due to the regret or sense that they did not achieve or rather maximise the full potential of the negotiations. However, studies suggest that negotiators who set the first offer frequently achieve economically more advantageous results. See also List of cognitive biases Poisoning the well Primacy effect Negotiation strategies Law of the instrument References Further reading Behavioral economics Cognitive biases Heuristics Prospect theory