one spot in his list of top female ninja characters in games, comparing her to Mortal Kombats Kitana in regards of their shared use of fans as a weapon, and noting her as an equal of Chun-Li within the fighting genre. Mai has also appeared on several other lists of top ninja characters in video games, including by CrunchGear in 2008, GamePro in 2010, and Arcade Sushi in 2013. UGO listed her among the "hot ninja girls" in all entertainment, Gelo Gonzales from the Filipino edition of FHM included Mai among the nine "sexiest ninja babes in games", and Complex placed her at number one in its list of "hot female killers" in video games. In addition to her popularity with male fans, Mai has been a personal choice for some female gamers, such as Dawn Hughes of The Lakeland Mirror, who favorited Mai due to her costumes and being "fast, agile, and sexy", and Seraphina Brennan of Joystiq, who wrote in 2009 that "throughout all of the countless MMOs that we've played, we've always asked ourselves one important question: Where is Mai Shiranui and why can't I be her?" SNK Playmore's decision to feature Mai only in an unplayable cameo in 2009's The King of Fighters XII was met with media criticism and a fan backlashJC Fletcher, King of Fighters XIII brings Mai back this summer, Joystiq, March 25th 2010.Gelo Gonzales, Games Review: King of Fighters XIII, FHM.com.ph, November 24, 2011. sparking the meme phrase "no Mai, no buy". Shane Bettenhausen, director of business development for game publisher UTV Ignition Entertainment, likened the omission to Capcom leaving Chun-Li out of the original release of Street Fighter III, while Destructoid's Jim Sterling compared it to "releasing Street Fighter without Ryu". GameSpot's Andrew Park noted "the conspicuous absence of SNK's iconic female ninja/geisha girl" and Siliconera opined that "SNK isn't going to make that mistake again" in omitting Mai from future releases. Adam Biessener of Game Informer said of Mai's return: "Sometimes fan service is all a franchise needs to stay relevant—and SNK Playmore is certainly delivering that". Sex appeal Mai Shiranui was described as a "buxom fan-favorite" by Wired.com's Daniel Feit and the KOF "series' bosomy fan (service) favorite" by Michael McWhertor of Kotaku. Salehuddin Husin of GameAxis Unwired wrote in 2007: "Sex sells, and everyone knows it. Mai Shiranui from Fatal Fury first stumbled into this magical power when