it. Programming was also very limited, with many of the episodes being frequent repeats from terrestrial television. The headphones were later given away free when the service was about to be ceased. The advertising slogan was "Television shows as you board the coach". National Express Coaches now offers free WiFi on most coaches. Accidents Since National Express started operating, incidents include: 26 July 1974: Three killed and over 30 injured when a double-decker overturned on the M1 near Luton after swerving to avoid an earlier collision. 17 August 1983: Three killed on the M4 motorway near Swindon when a lorry careered into the side of a coach. 3 August 1985: One killed and 40 injured when a double-decker overturned on the A1 in County Durham after swerving to avoid a sheep on the carriageway. In 2007, two coaches were involved in separate fatal accidents, in January and September. On 4 September 2009 at Gatwick Airport, a car collided with and ended up underneath a National Express coach. The single occupant of the car was killed instantly. The coach driver was taken to hospital and treated for shock. One coach passenger suffered a minor injury. On 17 April 2018 a coach travelling from Manchester to Birmingham was involved in a crash on the M6 motorway near Crewe; two people on board were injured and taken to hospital. See also List of bus operators of the United Kingdom Coach transport in the United Kingdom ALSA, another bus & coach subsidiary of National Express Royal Blue Coach Services, coach company from West country Southdown Motor Services; coach company from Hampshire References External links Airport bus services Coach operators in England Coach operators in Scotland Coach operators in Wales Former nationalised industries of the United Kingdom National Express companies Transport companies established in 1972 1972 establishments in the United Kingdom