a result of the shortcomings of the ATSC digital broadcast standard. The station's Gainesville-licensed translator broadcasts on UHF channel 20, and began operations on June 26. It is located on the same radio tower as Cox's WSRV FM and WSBB-FM, and reaches as far into Atlanta's north-northeastern suburbs as Lilburn. The Athens-licensed translator broadcasts on UHF channel 17, with its transmitter located southwest of Winder, and its signal also reaches as far west as Lilburn. WSB-TV requested special temporary authority to begin immediate operation of these stations, pending approval of its regular applications. The signal coverage of both stations largely overlap with one another, and are almost entirely within the estimated coverage area of the main station; however, distributed transmission (on-channel boosters) will not be used. The translators are intended to overcome the terrain obstructions caused by Stone Mountain to the east of the WSB transmitter, and were in operation by January 2011. The Athens translator uses virtual channels 2.11 to 2.15 instead of 2.1 to 2.5, while the Gainesville translator uses 2.21 to 2.25, allowing viewers to choose whichever station whose signal is better receivable at a given time (certain ATSC tuners may have trouble with two stations using the same virtual channel, and even if not, the user would have to enter the channel number and press "channel-up" or "channel-down" buttons to access the alternates, which would not be separately labeled or identified by the tuner). In late June 2009, the station also applied for a translator on channel 14 just southwest of Rome. That translator would cover a significant portion of northwest Georgia from the same tower as WQTU (102.3 FM) and WSRM (93.5 FM), and the same site as WGPB (97.7 FM), W212AR (90.3 FM), and W215BA (90.9 FM). The application was dismissed on August 21, 2019. In October 2010, WSB-TV applied for and later received a construction permit for another translator southwest of Atlanta in Newnan on channel 17. This translator will be co-located on the same tower as Cox-owned WALR-FM (104.1), and less than west of another tower holding WRDG (105.3 FM; which is not owned by Cox). Out-of-market coverage In northwest Georgia, WSB-TV was carried in some of the counties covered by the Chattanooga DMA: Catoosa, Dade, Murray, and Walker, but remains on line-ups in Whitfield County. WSB is carried in the far northeast Georgia counties in the Greenville–Spartanburg–Asheville DMA in Elbert, Franklin,