Gold was still being advertised in August 1997 but was withdrawn soon afterwards. Advertising The Boddingtons two bees logo was introduced in 1900. The bees are a symbol of Manchester, from a time when it was a "hive of industry", but the two bees also represent a pun on the company name of Boddingtons Breweries. Boddingtons largely eschewed above the line advertising until 1987, when it was first advertised on Granada television in the North West of England. The tagline from 1987 until 1991 was "If you don't get Boddies, you'll just get bitter". Under Whitbread's custodianship the comedian Frankie Howerd fronted the campaign in a series of six television advertisements which mainly aired in the North West in 1990–1991. Lowe Howard-Spink was the advertising agency responsible for the Howerd advertisements. From July 1991 until 1999, a series of Boddingtons advertisements created by the Bartle Bogle Hegarty (BBH) agency used "The Cream of Manchester" tagline. The campaign, credited with revitalising the image of Manchester, was arguably third behind Manchester United and Coronation Street in raising the city's profile. Originally a set of print advertisements, the campaign was extended to television in 1992. The television advertisements featured beautiful women with unlikely Mancunian accents and "achieved the seemingly impossible task of making bitter glamorous". The most famous television advertisement featured a glamorous couple on-board gondolas on Manchester's River Irwell, in a parody of a well-known "just one Cornetto" ice cream advertisement. According to the Manchester Evening News, "it told the world something about the reinvention of the murky old city, that its once-filthy waterway could almost pass for Venice." The series won several international advertising awards for BBH. The brand's creaminess was emphasised through items such as face cream, ice cream, sun cream and whipped cream. Managing director of Whitbread, Miles Templeman, explained that: We were thinking how to turn a second-rate north-west brand into something more stylish, to make it more appealing again. BBH thought of focusing on the creamy aspect, of selling a beer like a face cream. A previously unknown Melanie Sykes launched her career as a television presenter following her appearances in the adverts from 1996 until 1999. Animated television advertisements starring the transgender playboy cow Graham Heffer ran from 1999 until 2002. The adverts attracted complaints from the public for allegedly promoting bestiality, homosexuality and drug-taking. Boddingtons become an official partner of the 2002 XVII Commonwealth Games