Rough Trade Records is an independent record label based in London, England. It was formed in 1976 by Geoff Travis who had opened a record store off Ladbroke Grove. Having successfully promoted and sold records by punk rock and early post-punk and indie pop bands such as the Normal and Desperate Bicycles, Travis began to manage acts and distribute bands such as Scritti Politti and began the label, which was informed by left-wing politics and structured as a co-operative. Soon after, Rough Trade also set up a distribution arm that serviced independent retail outlets across Britain, a network that became known as the Cartel. In 1983, Rough Trade signed the Smiths. Interest and investment of major labels in the UK indie scene in the late 1980s, as well as overtrading on behalf of Rough Trade's distribution wing, led to cash flow problems, and eventually to bankruptcy, forcing the label into receivership. However, Travis resurrected the label in the late 1990s, finding success with the Libertines, the Strokes and Antony and the Johnsons. The roster has been diverse, ranging stylistically through alternative rock, post-punk and new wave, garage rock, and psychedelic rock, but also art pop, folk, electronic, and soul. History Rough Trade began as a record shop, opened by Geoff Travis on Kensington Park Road, West London, in February 1976, with Travis reportedly taking the label name from the Canadian art punk/new wave band Rough Trade. It was inspired by what Travis has described as the "community-based environment" of the City Lights Bookstore in San Francisco, and specialised in garage rock and reggae. Steve Montgomery, initially a customer of the shop, was offered a job soon after it opened and became its effective co-manager. Travis and Montgomery were joined by a further employee, Richard Scott, in June 1977. Rough Trade produced its own record for the first time after French punk band Métal Urbain came into the shop asking for assistance in publicising their music. In 1978, the shop began organising a record distribution network, dubbed "The Cartel", in collaboration with other independent record stores in the UK. This network enabled small record labels such as Factory Records and 2 Tone Records to sell their releases nationally. It specialised primarily in European post-punk and other alternative rock of the late 1970s and early 1980s. It also distributed & sold a range of contemporary British fanzines such as Sniffin’ Glue, No