and a big mouth. These changes from the more conservative looks of previous models has both its fans and critics. Safety Engines Television commercials The first advertisement, known as "The Toys" or "Les Jouets", featured life size toy cars shown up, by the sleek newly released Peugeot 407. Directed by Philippe André, for agency BETC Euro RSCG, the advert was filmed in Sydney, Australia (we see cars crossing the Sydney Harbour Bridge). André developed twenty model cars especially for the shoot. This campaign was launched in June 2004. The soundtrack was provided by French duo, The Film, (Guillaume Brière & Benjamin Lebeau) with their song "Can You Touch Me", an adaptation of their earlier song, "Can You Trust Me". The next advertisement featured the same scenario of life size toy cars in Sydney, this time taking a new Peugeot 407 SW out of the city, to the beachside home. Along the way, we see old and decrepit station wagons breaking down, or suffering from image problems. The soundtrack features "(Lady) Hear Me Tonight" by the Modjo. The commercials used the slogan "Playtime is Over", which some perceived to be the retort, to the then slogan of Renault's Laguna, "Serious Playtime", which was launched in August 2002. The slogan given at the end in Spanish was "Volvamos a hablar de automóviles", i.e. "Let's talk about cars again". 407 concept cars The saloon version of the 407 was firstly previewed, with the name "407 Elixir", at the 2003 Frankfurt Motor Show. The "407 Silhouette" is a race car, with most design features of the current coupé. A version, almost identical, to the released coupé, was presented at the 2005 Geneva Motor Show, under the name "407 Prologue". The "407 Macarena" is the four door coupé convertible, produced by Heuliez, and was presented at the 2006 Geneva Motor Show. Notable film appearances The 407 sedan appeared in the comedy film Taxi 4 of 2007, and the film Taxi 5, of 2018, unlike the previous films (1, 2 and 3) which had its predecessor (the 406). Successor Philippe Varin, from PSA, announced in November 2010 that the successor of the Peugeot 407 would not be called the Peugeot 408, but instead the Peugeot 508, which was officially launched at the Paris Motor Show, in October 2010. The saloon of the 508 was approximately 12 cm (5 inches) longer than the 407, and also replaced