in 1975 announced plans to not only finish the building but restore many of the churches and plazas, but they never came to fruition. Tehuantepec market The most important institution in the city is the market. There are four traditional markets with the most important of these located just off the main square. The main market building was built by the city in 1970, with booths in this market now worth as much as $30,000 pesos. The owners of the booths pay a small trust fee which is used for public works projects. These are supplemented by tianguis markets in the Guichivere neighborhood on Wednesdays and one in Reoloteca neighborhood on Sundays. The market is the center of nearly all commerce in the city, with 95% of the goods small enough to carry sold there. As a result, the city lacks department, electronics, clothing, jewelry and other types of stores. Tehuanas The city's markets are dominated by women, known as Tehuanas, who make up nearly all of the buyers and sellers. Until the 1970s, there was a complete ban on men in this area, but this was relaxed at that time. Today still it is estimated that less than five percent of the people seen in the market are men. The historical reason for this is that traditionally women worked in the markets as men worked in the fields. Today still, men in the market can be subjected to taunts by the women who question their masculinity. The dominance of women in the markets, and the city in general in the daytime, made the city an interest starting in the 19th century. The writings of French traveler and historian Brasseur de Bourbourg and later by Mexican educator José Vasconcelos described Tehuantepec as a matriarchial society. Later writings went as far as stating that the birth of a daughter was cause for celebration and men turned over their wages over to women. This depiction of the women of Tehuantepec focused on three factors: their dominance in the markets; their unreserved manner, often ridiculing men publicly; and that they bathed partially nude in the local river. In the early 20th century, painter Frida Kahlo (1907–1954) adopted Tehuana traditional dress in solidarity with these women and depict Tehuana traditional dress in paintings such as Memory, the Heart. Much of the Tehuanas' dominance, however, seems to be limited today to the market and to