In November 2009, Mercedes bought Brawn GP (renaming it Mercedes GP) and announced that McLaren would buy back Daimler's 40% share of the group over a period of two years. The shares were divided evenly between the remaining shareholders, with the Mumtalakat Holding Company owning 50% and Dennis and Ojjeh each owning 25%. Dennis had stepped down as CEO of McLaren in 2009, handing over the reigns to Martin Whitmarsh, but returned to his post in 2014 under the condition that he would seek investment to take a controlling interest in the company. His attempts to do so ultimately failed. BBC Sport reports that Dennis' relationship with Ojjeh became difficult as early as 2013, culminating in a meeting in October 2016 where Ojjeh discussed Dennis' exit from McLaren. In November 2016 Dennis lost a court case against his fellow shareholders that saw him suspended from his position as chairman. Dennis' contract with McLaren expired in January 2017, and in June 2017 it was announced that he had agreed to sell his remaining shares in both the McLaren Technology Group and McLaren Automotive. Other businesses Dennis has held shares and founded numerous companies other than his major commitment, McLaren Technology Group. In 1997, Lyndy Redding handed Dennis a three-page business plan to start their own catering company. In 1998 they formally founded Absolute Taste. Absolute Taste was acquired by One Event Management in December 2016. Until 2019, Dennis was a business ambassador for the UK Government, working for The Department of International Trade. Dennis also holds the role as Global Adviser for Chinese investment group, Minsheng Investment. Mansour Ojjeh and TAG Group purchased luxury watchmaker, Heuer, forming the present TAG Heuer. Ojjeh sold a significant stake in the business to Dennis, and both business partners sold the watchmaker in 1999 to LVMH. In 2007, Dennis founded a charity, Dreamchasing, which aims to "help young people achieve their aspirations and, through their successes, to become inspirational role models for others". His charity's first operation was a sponsorship programme for families in Ethiopia, which, supporting the Fida International charity, has assisted over 40 families out of poverty, additionally paying education costs to some. Communication style "Ronspeak" is the term coined for the style of speech used by Dennis, and has become a well-used phrase in the F1 paddock to describe sentences of unneeded complexity; Dennis is renowned for his verbose, evasive and cautious