Heeb is a Jewish website (and from 2001 to 2010, a quarterly magazine) aimed predominantly at young Jews. The name of the publication is a variation of the ethnic slur "hebe", an abbreviation of Hebrew. However, in this case, the word "heeb" seeks to function as empowerment for the Jewish community, thus eliminating the hatred associated with the word. Origin The magazine was founded by Jennifer Bleyer, a graduate of Columbia University, and backed financially by Steven Spielberg and Charles Bronfman. Bleyer, who now writes for The New York Times, ended her association with the magazine in 2003. Taking over for her as editor and publisher was Harvard Divinity School graduate Joshua Neuman. Neuman's goal was to spread the idea of Heeb as a "lifestyle magazine", incorporating events like a traveling Heeb Storytelling show in order to reach an underserved Jewish progressive market around the country. The magazine's subtitle was "The New Jew Review". Highlights It has become known for its satire and sardonic approach to reaching Jewish readers of all streams. In a late 2006 edition, a live pig was photographed running across a traditional Sabbath dinner table. Heeb’s satirist, David Deutsch, who used his own table to stage the photos asked his rabbi if it were kosher to use a live pig on his table for this purpose, as pig meat is considered unkosher. His rabbi said it wasn't a problem, but recommended that he wash the table afterwards. The magazine is decidedly anti-establishment and left-wing. It frequently criticizes mainstream American Jewish culture, most famously in an article entitled "Joe Lieberman is a Dickhead." The author of the piece took Lieberman to task for favoring an increase in military spending. Other writers who have contributed to Heeb include Allen Salkin, who wrote "Where Have You Gone Sandy Koufax?", an article about Jews obsessed with Jews in sports, and "Why are We So Guilty?". Heeb has produced events around the world, including the Heeb Storytelling series. The series has been attended by Natalie Portman, Rose McGowan, Kate Beckinsale and Colin Farrell. In March 2004, in its fifth issue, Heeb featured the photo spread entitled Crimes of Passion that spoofed Mel Gibson's The Passion of the Christ. The spread included a half naked Virgin Mary (with pierced nipples) and a Jesus with his genitals wrapped in a tallit. The Catholic League, in its 2004 Report on Anti-Catholicism stated: The Jewish