Mirinda is a brand of soft drink originally created in Spain in 1959 and distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of "admirable" or "amazing". It is available in many fruit varieties, like orange, apple, strawberry, among others. It is part of a beverage area often referred to as the flavour segment, comprising carbonated and non-carbonated fruit-flavoured beverages. The orange flavour of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavour in the early 1990s. American beverage company PepsiCo acquired the Mirinda brand in 1970 and markets it primarily outside the United States. It competes with The Coca-Cola Company's Fanta and Dr Pepper Snapple Group's Crush with flavour brands localized to individual countries. As with most soft drinks, Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets. Names Mirinda, being a drink with presence around the world, is also known with many other names: Tams (South Korea), Sukita (Brazil), Yedigun (Turkey), Slam (Italy), Sisi (Netherlands), Kas (Spain), Frustyle (Russia), Horoyoipop (Japan), 美年达 (China), Sol (Mexico and some US states) History Mirinda was originally produced in Spain. It became available in the United States in late 2003 in bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Coke's Fanta brand. Since 2005, Mirinda flavours have largely been sold under the Tropicana Twister Soda brand in the United States except in Guam, where Pepsi began selling it under the Mirinda brand in 2007 (replacing Chamorro Punch Orange). PepsiCo also tried to sell Mirinda in Brazil in late 1996, but the brand was discontinued in 1998 after weak sales, keeping the local brand Sukita under production. In Italy, it has been sold under the brand Slam until 2021, when it was renamed. Mirinda has been sold in Russia since the early 1990s. Advertising and recent events Mirinda campaigns over the years have included the "Mirinda Woman" campaign in the 1970s. The "Mirinda Craver"" ads produced by Jim Henson from 1975 to 1978 involved a monster called the Mirinda Craver (performed by Bob Payne and voiced by Allen Swift) craving the Mirinda drinks and doing anything to obtain one. With the Mirinda Craver being a live-hand Muppet, Payne was assisted in performing the Mirinda Craver by Louise Gold, Dave Holman, or Faz Fazakas,