C&C Group and then launched itself on the Irish Stock Exchange in 2004. Introduced in 2003, the Oliver & Greg's flagship range was launched "to provide a quality drinking experience without pretentiousness or complicated wine language." The company started selling Magner's Irish Cider, which is their Bulmer's Irish Cider rebranded initially for the United Kingdom market, in Northern Ireland, then in London, and then in the rest of Great Britain, Spain and Bavaria. Sales exploded in 2005 and 2006, and the company had to bring forward expansion plans to meet forecast demand. H. P. Bulmer, seeing their market share in the U.K. decline, relaunched their Bulmer's cider in packaging similar to Magner's and sold it to be served over ice, a concept introduced by C&C. As a result of better distribution and better pricing, H.P. Bulmer regained some lost ground. C&C acquired the Tennent's lager brand and Wellpark Brewery in August 2009 from InBev. Tennent's is the largest lager brand in Scotland. Tennent's also has a large share of the lager market in Ulster (chiefly in Northern Ireland and County Donegal) in the north of Ireland, and it was intended this would strengthen the position of Magner's, as Tennent's and Magner's would share distribution. As part of the acquisition, C&C will also exclusively distribute InBev brands on the island of Ireland, with the exception of Budweiser, which has been distributed historically by Diageo. In 2009, Magner's had about 12% of the U.K. cider market. C&C cut production and laid off staff at Annerville, just outside Clonmel, in 2009 due to overcapacity. In late 2009, C&C bought the Gaymer Cider Company, giving them a large production facility in Somerset and a distribution warehouse in Bristol. 2010s C&C sold its portfolio of spirits brands in May 2010. The largest of these was Tullamore Dew, the world's second largest selling Irish whiskey after Jameson, Other brands are Carolans Irish Cream, Irish Mist and Frangelico, which are exported to over 80 international markets. In April 2010, C. & C. announced it was selling its Spirits & Liqueurs division to Scottish distillers William Grant & Sons for €300m. This would be used to pay down debt built up from the Tennent's and Gaymer's purchases. The division's 57 staff, it was announced, would transfer with the business on disposal. It was also revealed that William Grant, whose brands include Glenfiddich Scotch Whisky and Hendrick's Gin, would