Love. It comes in all colors was an American television and print public service ad filmed in the space of one hour on Sunday afternoon, December 7, 1969 and broadcast on American TV stations during 1970. Sponsored by the National Urban Coalition, it was part of an advertising campaign to promote racial harmony and featured political activists as well as celebrities from sports, show business, government and business. Background Produced by the advertising agency Ketchum, MacLeod & Grove and filmed at Manhattan's MPO Studios, the one-minute commercial showed an assembled group singing several repetitions for chorus to "Let The Sun Shine In" from Hair. The refrain speeds up as does the editing, trying to give everyone equal time and ends with applause by everyone. The words "Love. It comes in all colors." are then superimposed upon the screen. It was broadcast as a public service advertisement during shows such as the March 8, 1970 episode of The Ed Sullivan Show (Ed Sullivan having been one of the participants). The performance was staged by film director Joshua Logan and musical director Mitch Miller. Amiri Baraka, one of the 117 invitees who came for the filming, was present in the studio during the production, but refused to appear on-camera. Among the numerous notables who were sent an invitation to the filming, 28 made known their willingness to participate, but did not arrive. These included Muhammad Ali, Julian Bond, Dick Gregory, John Lindsay and Sidney Poitier. The youngest participant was 21-year-old Miss America 1970 Pamela Anne Eldred (although some members of the cast of the musical Hair, whose birth years remain unlisted, may have been younger) and the oldest were 75-year old trade unionist Jacob Potofsky and 74-year-old boxing champion Jack Dempsey, the only participants born in the 19th century. Five of the participants died within a five-year period following the filming: Whitney Young (March 1971), Ralph Bunche (December 1971), Dan Blocker (May 1972), Roberto Clemente (December 1972) and Chet Huntley (March 1974). Participants Actors Robert Alda (1914–1986) Eddie "Rochester" Anderson (1905–1977) Jim Backus (1913–1989) Orson Bean (1928–2020) Dan Blocker (1928–1972) David Canary (1938–2015) Peggy Cass (1924–1999) Míriam Colón (1936–2017) Roberto Contreras (1928–2000) Ossie Davis (1917–2005) Ruby Dee (1922–2014) Mildred Dunnock (1901–1991) Geraldine Fitzgerald (1913–2005) Henry Fonda (1905–1982) Arlene Francis (1907–2001) Will Geer (1902–1978) Joel Grey (born 1932) Anne Jackson (1925–2016) Stacy Keach (born 1941) Jack Klugman (1922–2012) Myrna Loy (1905–1993) Keye Luke