in the area like Asian Americans (i.e. Chinese, Japanese and Filipinos), followed by a small wave of Armenians and Arabs (esp. Lebanese and Syrians) from the Middle East were involved in the area's agriculture in the early 1900s. In recent years, the area (especially Palm Desert and Palm Springs) became popular for Iranian, Israeli, East Indian, Yugoslav (Former) and Korean home buyers, with most purchasing increasingly high-valued properties for investment purposes. Local emphasis of tolerance In mid-2000, Palm Springs city officials and business leaders discussed making an unofficial declaration of Palm Springs as a "hate-free zone" as a sign of local pride to celebrate the city's tolerance (Palm Springs, especially in The Advocate magazine that caters to gay and lesbian readership, has voted it as one of the top five most popular world places for the gay/lesbian community) and multicultural diversity of the city's relaxed attitude regarding many races living close together. According to the Palm Springs Pride LGBT association poll and census data in 2010, an estimated 40–45 percent of Palm Springs' residents are thought to be LGBT and nearby Cathedral City is about one-quarter, each having above averages of LGBT people for a U.S. city. Religious life Many faiths and denominations are represented in the area. Protestants and Catholics are the most numerous. According to the Jewish Federation of the Desert based in Palm Springs, the Coachella Valley has one of California's largest Jewish communities, estimated at 35,000, a result of being a major retirement destination and connections to the Hollywood film industry. There has also been a sizable Latter-Day Saints community since the early 1900s, with three stakes, formerly branches, which experienced rapid growth. The Church of Jesus Christ of Latter-Day Saints form a large population in the Inland Empire and High Desert regions. The Islamic Society of the Coachella Valley has a mosque in the city of Coachella. Communities and population The Coachella Valley contains nine cities and various unincorporated communities. The incorporated cities of the Coachella Valley had a population of approximately 370,000 at the 2020 Census. State projections estimate that the valley's population will pass 1 million by 2066. Demographers believe the total population already surpassed the 500,000 mark, plus 100,000 temporary seasonal residents known as "snowbirds" arriving to stay during the winter months (from the end of October to the end of April). The city of Palm Springs sits at the northwest end