form throughout the north of England. Vimto is often made with hot water, especially during the winter months. It is also taken to sporting events in vacuum flasks by spectators as a warming drink to fend off the winter chill. Various alternate-flavoured variants of Vimto were introduced over the years; cherry- and strawberry-flavoured variants, known as "Cherry Vimto" and "Strawberry Vimto", have become part of the range. In 2016, a new variant, "Vimto Remix", was introduced. This range consists of various alternate flavour mixes that were introduced each year – mango, strawberry and pineapple in 2016, raspberry, orange, and passionfruit in 2017, watermelon, strawberry, and peach in 2018 and strawberry, orange and lime in 2019. The "Remix" name was eventually dropped after the drink was rebranded in 2021, while new flavour mixes continue to be introduced. Homemade variations include a Vimto Milkshake made by adding milk instead of water to the cordial, and a Vimto Milkshake Special involving the same with vanilla ice-cream added. Foreign markets In the Arabian Peninsula, Vimto has had over 80 years of dominance as the beverage of choice for the iftar or sunset feast during the Islamic holy fasting month of Ramadan. As of 2013, Aujan, the local bottler in Saudi Arabia, has been producing over 20 million bottles per year for the GCC market. An article in The Sunday Times mentioned some 15 million bottles were sold during the one-month season in 2007. In Saudi Arabia, Vimto is manufactured under licence by the Aujan Industrial Company and has a 90% market share in the cordial concentrated drinks market. Every year, the company launches aggressive marketing campaigns on Arab satellite TV channels that in recent years have become very popular, and achieved cult status with viral marketing videos exchanged on the Internet. Vimto was introduced to The Gambia and Senegal in the 1980s, where it remains popular. In 2011, Vimto once again became widely available throughout the Republic of Ireland, through Tesco and the local version of Iceland shops. In Pakistan, Vimto is produced under licence by Mehran Bottlers. In Nepal, Vimto is manufactured under licence by Himganga Beverage Pvt Ltd. In Ghana, Vimto is manufactured under licence by Coca-Cola Bottling Company of Ghana Ltd. See also Ribena Sosyo References External links Vimto UK web site Vimto international web site British Society of Flavourists lecture about Vimto 1908 establishments in England British soft drink brands