of the Herald which went wrong was that of December 6, 1965, with its oversized headline, "Pembrokers Get Apartments; Experiment Begins in Spring," and related stories. The next day, Editor-in-Chief M. Charles Bakst '66 and two managing editors resigned, stating that in conceiving the hoax issue they had believed that it "would be humorous in the short-run and conducive in the long run to a more thorough discussion of Pembroke's residential and social system." In fact, their stories had been taken at face value by some students, faculty, and administration, who were not amused. On March 27, 1964, a similar effort proclaiming "Pembroke No Longer 'Coordinate'; Corporation Makes Brown 'Co-ed and "Keeney Selects Special Committee to Supervise 'Herald had brought forth no more than a cheerful communication to the managing board from President Keeney, probably because of the proximity to April Fools' Day. 1960s–1990s In 1968, Beverly Hodgson '70 was acclaimed by the press as the "First Woman Editor of Ivy League Daily" (and coincidentally later married the nephew of Audrey Mishel, the woman editor of the Herald-Record of World War II), and with her managing editor, another woman, Laura Hersh '70, got the Herald out from its new offices at 195 Angell Street. In 1973, The Brown Daily Herald Voluntary Publishing Association, which took in outside printing jobs as well as publishing the Herald, was facing financial difficulties after purchasing typesetting equipment. The solution was the founding of Fresh Fruit, a college-oriented tabloid with distribution to eight college campuses and the potential for generating advertising income. Its first appearance was in The Brown Daily Herald of February 15, 1973. In February 1975, an editorial staff separate from that of the Herald took over the publication of Fresh Fruit. The Herald, still in debt after a 1974 operating loss of $10,000, began an alumni subscription drive, filed claims against its creditors, and sought incorporation under the laws of Rhode Island. With the Commencement issue of 1975, The Brown Daily Herald Voluntary Publishing Association became The Brown Daily Herald, Inc. In 1985, the Herald entered into a contract with the Undergraduate Council of Students, in which UCS agreed to purchase 5,500 subscriptions at five dollars each for every member of the student body, though UCS later cancelled this contract and the Herald has been free since. A weekend insert called Good Clean Fun was added in 1986. In September 1989, a