natural causes and was buried in Mount Olivet Cemetery in Queens. Some of her estate, including African and fine art, Lucite furniture, and overwrought Victorian furniture upholstered in purple, was auctioned in 1966 at the Parke-Bernet Galleries in New York City. One of Rubinstein's numerous sayings was: "There are no ugly women, only lazy ones." A scholarly study of her exclusive beauty salons and how they blurred and influenced the conceptual boundaries at the time among fashion, art galleries, the domestic interior and versions of modernism is explored by Marie J. Clifford (Winterthur Portfolio, vol. 38). A feature-length documentary film, The Powder and the Glory (2009) by Ann Carol Grossman and Arnie Reisman, details the rivalry between Rubinstein and Elizabeth Arden. In her book 'Ugly Beauty' Ruth Brandon described her methodology: She was "the first self-made female millionaire, an accomplishment she owed primarily to publicity savvy. She knew how to advertise—using 'fear copy with a bit of blah-blah'— and introduced the concept of 'problem' skin types. She also pioneered the use of pseudo-science in marketing, donning a lab coat in many advertisements, despite the fact that her only training had been a two-month tour of European skin-care facilities. She knew how to manipulate consumers' status anxiety, as well: If a product faltered initially, she would hike the price to raise the perceived value." In 1973, the company Helena Rubinstein, Inc. was sold to Colgate-Palmolive, and is now owned by L'Oréal. The L'Oreal takeover was to cause a good deal of scandal as company founder, Eugene Schueller, had been an enthusiastic collaborator during the war, and in its aftermath, L'Oreal became notorious for employing ex-Nazis on the run. Jacques Correze, who engineered the takeover, was one of these: he had been active in expropriating Jewish property in Paris. She was mentioned by the Austropop/comedy band Erste Allgemeine Verunsicherung in their debut album in 1978, in the song "Pustel Gunkel". The Helena Rubinstein portrait prize, also known as "Boans – Helena Rubinstein portrait prize", was an annual prize of £300 for portraiture by an Australian artist, awarded by the Helena Rubinstein Foundation (disbanded 2011), and mostly staged at the Claude Hotchin Gallery in Western Australia. The L'Oréal-UNESCO Awards for Women in Science are also known as the Helena Rubinstein Women in Science Awards. The Helena Rubinstein Foundation, which had been established in 1953, operated through 2011, ultimately distributing nearly $130 million over