finding out that Kohl's had downgraded its outlook for the second fiscal quarter for the company as a result of "softer consumer spending amid decades-high inflation". Brands and store layout Kohl's store brands include diffusion lines from high-end designers such as Dana Buchman, Vera Wang, Narciso Rodriguez, and Peter Som. Celebrities such as Avril Lavigne, Lauren Conrad, Daisy Fuentes, Paula DeAnda, Jennifer Lopez, Britney Spears, Marc Anthony, and Tony Hawk have sold branded clothing exclusively through Kohl's. Kohl's private brands generate nearly half of the firm's $19 billion in annual sales. These include in-house clothing brands such as American Beauty, Apt. 9, Croft & Barrow, Jumping Beans, So, Tek Gear, and Urban Pipeline. The Sonoma Goods for Life brand of apparel and home goods alone is worth over a billion dollars, and Kohl's announced relaunch plans for the brand in 2016. Kohl's has also purchased the exclusive retail rights to existing brands such as Candie's and Mudd Jeans. In 2021, Kohl's made a deal with makeup retailer Sephora, to have certain Kohl's locations have Sephora stores inside of the stores. This is a move to replace their in-house beauty selection. Kohl's uses a "racetrack" layout with a single aisle that circles the entire store, a layout borrowed from discount stores. References External links Kohl's official website Kohl's corporate website 1962 establishments in Wisconsin British American Tobacco 1972 mergers and acquisitions 1983 mergers and acquisitions Announced mergers and acquisitions Clothing retailers of the United States Companies based in Milwaukee Companies listed on the New York Stock Exchange Department stores of the United States American companies established in 1962 Retail companies established in 1962 Retail companies based in Wisconsin The Great Atlantic & Pacific Tea Company 1992 initial public offerings