multiplayer gaming and digital media delivery service provided by Sony Computer Entertainment for PlayStation 3 and PlayStation Portable, announced during the 2006 PlayStation Business Briefing meeting in Tokyo. The service is always connected, free, and includes multiplayer support. The network enables online gaming, the PlayStation Store, PlayStation Home and other services. PlayStation Network uses real currency and PlayStation Network Cards as seen with the PlayStation Store and PlayStation Home. PlayStation Plus PlayStation Plus (commonly abbreviated PS+ and occasionally referred to as PSN Plus) is a premium PlayStation Network subscription service that was officially unveiled at E3 2010 by Jack Tretton, President and CEO of SCEA. Rumors of such service had been in speculation since Kaz Hirai's announcement at TGS 2009 of a possible paid service for PSN but with the current PSN service still available. Launched alongside PS3 firmware 3.40 and PSP firmware 6.30 on June 29, 2010, the paid-for subscription service provides users with enhanced services on the PlayStation Network, on top of the current PSN service which is still available with all of its features. These enhancements include the ability to have demos and game updates download automatically to PlayStation 3. Subscribers also get early or exclusive access to some betas, game demos, premium downloadable content, and other PlayStation Store items. North American users also get a free subscription to Qore. Users may choose to purchase either a one-year or a three-month subscription to PlayStation Plus. PlayStation Store The PlayStation Store is an online virtual market available to users of Sony's PlayStation 3 (PS3) and PlayStation Portable (PSP) game consoles via the PlayStation Network. The Store offers a range of downloadable content both for purchase and available free of charge. Available content includes full games, add-on content, playable demos, themes and game and movie trailers. The service is accessible through an icon on the XMB on PS3 and PSP. The PS3 store can also be accessed on PSP via a Remote Play connection to PS3. The PSP store is also available via the PC application, Media Go. , there have been over 600 million downloads from the PlayStation Store worldwide. The PlayStation Store is updated with new content each Tuesday in North America, and each Wednesday in PAL regions. In May 2010 this was changed from Thursdays to allow PSP games to be released digitally, closer to the time they are released on UMD. On March 29, 2021,