paper was protected by a clear plastic disc, held in place by a form of retaining ring which also served to locate the disc radially. The Australian letter-to-number mapping was A=1, B=2, F=3, J=4, L=5, M=6, U=7, W=8, X=9, Y=0, so the phone number BX 3701 was in fact 29 3701. When Australia around 1960 changed to all-numeric telephone dials, a mnemonic to help people associate letters with numbers was the sentence, "All Big Fish Jump Like Mad Under Water eXcept Yabbies." Eastern bloc Alphabetic designation of exchanges with Cyrillic letters (А, Б, В, Г, Д, Е, Ж, И, К, Л for each of the digits from 1 through 0 respectively) was also used for a short period in the Soviet Union in the 1950s and 1960s, but by the next decade this practice was largely discontinued. However, such letter codes were not used in all countries. Emergency calling A relic of these differences is found in emergency telephone numbers used in various countries; the United Kingdom selected 999 due to the ease of converting call office dials to make free calls. "0" for the Operator was already free, and the cam that removed the shunt on the line when the dial was rotated to the "0" position could be altered to include the adjacent digit "9" (and "8" if required) so that calls to "0" and "999" could be made without inserting coins. In New Zealand, 111 was selected because New Zealand reverse-numbered dials make each digit "1" send 9 pulses to the central office/telephone exchange (like "9" in Britain), allowing British exchange equipment to be used off the shelf. Alphanumeric dialing In addition to the ten digits, the faceplate is often printed with letters corresponding to each position. In North America, traditional dials have letter codes displayed with the numbers under the finger holes in the following pattern: 1, 2 ABC, 3 DEF, 4 GHI, 5 JKL, 6 MNO, 7 PRS, 8 TUV, 9 WXY, and 0 (sometimes Z) Operator. Letters were associated with the dial numbers to represent telephone exchange names in communities that required multiple central offices. For example, "RE7-3456" represented "REgent 7-3456". In 1917, W. G. Blauvelt of AT&T developed the pattern of combination of letters to digits, that became the standard in North America. Large cities like New York would ultimately require a seven-digit number, but some tests in the early 1900s indicated that