people who have a stake or an interest in an organization or issue that potentially involves the organization or group they're interested in. The Publics in Public Relations are: Traditional Publics: Groups with which the individual has an ongoing and long-term relationship. These may include Employees, Media, Governments, Investors, and Customers Non-Traditional Publics: Groups that are typically unfamiliar with the organization and the individual has not had a relationship with but may become traditional publics due to changes in the organization, in society or if a group changing event occurs. Latent Publics: A group whose values have come into contact with the values of the organization but whose members haven't yet realized it; the members of that public are not yet aware of the relationship. Aware Publics: A group of members who are aware of the existence of a commonality of values or interests with the organization but have not organized or attempted to respond to that commonality. Intervening Publics: Any public that helps an individual send a message to another public, could be the media or someone with stature. Primary Publics: If a public can directly affect an organization's pursuit of its values-driven goals. This publics would include media, employees, government, shareholder, financial institutions, and the immediate community. Secondary Publics: Have high interest in the company such as the primary publics but will not be directly affected by decisions of the organization. Internal Publics: People within an organization External Publics: People outside of an organization Domestic Publics: Those within the country International Publics: Those outsides of the country and when communicating with these publics individuals must be wary of that areas culture, beliefs, values, ethic, and other valuable cultural difference as to not offend anyone. Early literature authored by James Grunig (1978) suggested that publics develop in stages determined by their levels of problem recognition, constraint recognition and involvement in addressing the issue. The theory posited that publics develop in the following stages: Non-Publics: Share no issue with an organization. Latent Publics: Face an issue but do not recognize it. Apathetic Publics: Face an issue but do not care to address it. Aware Publics: Face an issue but are unorganized to mobilize against it. Active Publics: Face an issue and are organized to respond to it. Messaging Messaging is the process of creating a consistent story around: a product, person, company, or service. Messaging aims to avoid having readers