an hour and prime time follows. However, due to fierce competition, especially among the private stations prime time has even been delayed until 23:00. Most channels are delaying prime time in order to protect their top shows from sporting events. In the 1990s, prime time in Spain began at 21:00, moving to 21:30 in the latter half of the 1990s and 22:00 in the early 2000s. Commercial broadcaster LaSexta and the second channel from the Public broadcasting La 2 have attempted to shift prime time back to 21:30 in 2006 and Spring 2007, but these attempts have been unsuccessful. Fellow public channel La 1 also tried to pull prime time back to 21:00 in early 2015, to no avail. The lateness in the start of prime time in Spain is also due to Spanish culture. Spanish people generally work from 09:00–14:00 and then from 17:00–20:00 as opposed to the standard 09:00–17:00. The popular late-night show Crónicas marcianas during the late 1990s–2000 also helped to extend prime time well into the early hours with the show being watched by a share of 40%, despite finishing at 02:00. Spain might also be unique in that it has a second prime time, running from 14:30–17:00 which coincides with the extended Spanish lunch break. Shows airing in the secondary prime time period on many occasions beat those prime-time shows at night on a daily basis. The second prime time occurs only on weekdays, though and the slot is usually filled with The Simpsons, news, soap operas and talk shows. Sweden In Sweden, prime time starts at 20:00. It is preceded by a daily newscast at 19:30 and local news at 19:50. Ukraine In Ukraine, prime time () runs from 18:30 to 21:30 on working days and from 15:00 to 01:00 on holidays. United Kingdom In the UK, prime time (can also be known as peak time in that country) runs from 19:00 to 23:00. North America In North America, television network feed their prime-time programming in two blocks: one for the Eastern and Central time zones, and the other, on a three-hour tape delay, for the Pacific Time Zone, to their local network affiliate. In Atlantic Canada (including Newfoundland and Labrador) as well as Alaska and Hawaii, there is no change in the interpretation or usage of "prime time" as the concept is not attached to time zones in any way. Affiliates in the