the opposition Congress party had used against him and his mother during their campaign. In January 2016, a Mumbai-based communications agency initiated a campaign against profanity and abusive language called "Gaali free India" ( is the Hindi word for profanity). Using creative ads, it called upon people to use swatch (clean) language on the lines of Swachh Bharat Mission for nationwide cleanliness. It further influenced other news media outlets who further raised the issue of abusive language in the society especially incest abuses against women, such as "mother fucker". In an increasing market for OTT content, several Indian web series have been using profanity and expletives to gain attention of the audiences. New Zealand In New Zealand, the Summary Offences Act 1981 makes it illegal to use "indecent or obscene words in or within hearing of any public place". However, if the defendant has "reasonable grounds for believing that his words would not be overheard" then no offence is committed. Also, "the court shall have regard to all the circumstances pertaining at the material time, including whether the defendant had reasonable grounds for believing that the person to whom the words were addressed, or any person by whom they might be overheard, would not be offended". Pakistan Political leaders in Pakistan have been consistently picked up for using profane, abusive language. While there is no legislation to punish abusers, the problem aggravated with abusive language being used in the parliament and even against women. Philippines The Department of Education in the Philippine city of Baguio expressed that while cursing was prohibited in schools, children were not following this prohibition at home. Thus as part of its anti profanity initiative, in November 2018, the Baguio city government in the Philippines passed an anti profanity law that prohibits cursing and profanity in areas of the city frequented by children. This move was welcomed by educators and the Department of Education in Cordillera. Russia Swearing in public is an administrative crime in Russia. However, law enforcement rarely targets swearing people. The punishment is a fine of 500–1000 roubles or even a 15-day imprisonment. United Kingdom In public Swearing, in and of itself, is not usually a criminal offence in the United Kingdom although in context may constitute a component of a crime. However, it may be a criminal offence in Salford Quays under a public spaces protection order which outlaws the use of