top Billboard magazine's main sales and airplay charts, and opened the door worldwide for this new wave of popular culture. It also has been argued that "That's All Right (Mama)" (1954), Elvis Presley's first single for Sun Records in Memphis, could be the first rock and roll record, but, at the same time, Big Joe Turner's "Shake, Rattle & Roll", later covered by Haley, was already at the top of the Billboard R&B charts. Other artists with early rock and roll hits included Chuck Berry, Bo Diddley, Fats Domino, Little Richard, Jerry Lee Lewis, and Gene Vincent. Soon rock and roll was the major force in American record sales and crooners, such as Eddie Fisher, Perry Como, and Patti Page, who had dominated the previous decade of popular music, found their access to the pop charts significantly curtailed. Rock and roll has been seen as leading to a number of distinct subgenres, including rockabilly, combining rock and roll with "hillbilly" country music, which was usually played and recorded in the mid-1950s by white singers such as Carl Perkins, Jerry Lee Lewis, Buddy Holly and with the greatest commercial success, Elvis Presley. Hispanic and Latino American movements in rock and roll, which would eventually lead to the success of Latin rock and Chicano rock within the US, began to rise in the Southwest; with rock and roll standard musician Ritchie Valens and even those within other heritage genres, such as Al Hurricane along with his brothers Tiny Morrie and Baby Gaby as they began combining rock and roll with country-western within traditional New Mexico music. Other styles like doo wop placed an emphasis on multi-part vocal harmonies and backing lyrics (from which the genre later gained its name), which were usually supported with light instrumentation and had its origins in 1930s and 1940s African American vocal groups. Acts like the Crows, the Penguins, the El Dorados and the Turbans all scored major hits, and groups like the Platters, with songs including "The Great Pretender" (1955), and the Coasters with humorous songs like "Yakety Yak" (1958), ranked among the most successful rock and roll acts of the period. The era also saw the growth in popularity of the electric guitar, and the development of a specifically rock and roll style of playing through such exponents as Chuck Berry, Link Wray, and Scotty Moore. The use of distortion, pioneered by Western swing guitarists