change would be challenged in court, should the minister approve it. The long process involved makes a name change less likely. The Tshwane Metro Council has advertised "Africa's leading capital city" as Tshwane since the SAGNC decision in 2005. This has led to further controversy, however, as the name of the city had not yet been changed, and the council was, at best, acting prematurely. When a complaint was lodged with the Advertising Standards Authority (ASA), it ruled that such advertisements are deliberately misleading and should be withdrawn from all media. Despite the rulings of the ASA, Tshwane Metro Council failed to discontinue their "City of Tshwane" advertisements. As a result, the ASA requested that Tshwane Metro pay for advertisements in which it admits that it has misled the public. After refusing to abide by the ASA's request, the Metro Council was banned from placing any advertisements in the South African media that refer to the capital as Tshwane. ASA may still place additional sanctions on the Metro Council that would prevent it from placing any advertisements in the South African media, including council notices and employment vacancies. After the ruling, the Metro Council continued to place Tshwane advertisements, but placed them on council-owned advertising boards and busstops throughout the municipal area. In August 2007, an internal memo was leaked to the media in which the Tshwane mayor sought advice from the premier of Gauteng on whether the municipality could be called the "City of Tshwane" instead of just "Tshwane". This could increase confusion about the distinction between the city of Pretoria and the municipality of Tshwane. In early 2010 it was again rumoured that the South African government would make a decision regarding the name; however, a media briefing regarding name changes, which could have been an opportunity to discuss it, was cancelled shortly before taking place. Rumours of the name change provoked outrage from Afrikaner civil rights and political groups. It later emerged that the registration of the municipality as a geographic place had been published in the government gazette as it had been too late to withdraw the name from the publication, but it was announced that the name had been withdrawn, pending "further work" by officials. The following week, the registration of "Tshwane" was officially withdrawn in the Government Gazette. The retraction had reportedly been ordered at the behest of the Deputy President of South Africa