(carpeting), Random House (publishing) and Gibson (greeting cards). However, the company was slipping into financial disarray, with wags calling it "Rugs Chickens & Automobiles" (RCA), to poke fun at its new direction. Robert Sarnoff's tenure as RCA president was unsuccessful, marked by falling profits, in addition to being disliked personally by many company executives. He was ousted in a 1975 "boardroom coup" led by Anthony Conrad, who became the new company president. Conrad resigned less than a year later after he admitted failing to file income tax returns for six years. His successor, Edgar H. Griffiths, proved to be unpopular and retired in early 1981. Thornton Bradshaw would be the next, and last, RCA president. RCA maintained its high standards of engineering excellence in broadcast engineering and satellite communications equipment, but ventures such as the NBC radio and television networks declined. Beginning in 1976, largely due to popular demand and attempting to reconnect RCA to its heritage, Griffiths revived the Nipper/"His Master's Voice" trademark. RCA Records reinstated Nipper to most record labels in countries where RCA held the rights to the trademark. Nipper was also once again widely used in RCA newspaper and magazine advertisements and store displays. The trademark was restored to company stationery, shipping cartons, delivery and service trucks and reappeared for a time on RCA television sets and CED Videodisc players. Several newspaper articles and TV news reports about Nipper's return appeared at the time. A multitude of new Nipper promotional items also reappeared including T-shirts, caps, neckties, coin banks, keychains, watches, clocks, coffee mugs, coasters and stuffed toys. Around 1980, RCA corporate strategy reported on moving manufacture of its television receivers to Mexico. RCA was still profitable in 1983, when it switched manufacturing of its VHS VCRs from Panasonic to Hitachi. Projects attempting to establish new consumer electronics products during this era, failed and lost RCA much money and prestige. An RCA Studio II home video game console, introduced in 1977, was canceled just under two years later due to poor sales. Development of RCA's capacitance electronic (CED) videodisc system, marketed under the SelectaVision name, began in 1964 and after several years of delays, was launched in March, 1981. The CED videodisc system represented the largest investment RCA ever made in a single product, even larger than the company's development of color TV. The CED system was practically obsolete by the time it finally did appear