KFC, and others. Nintendo initially feared that Pokémon was too Japanese for Western tastes but Alfred Kahn, then CEO of 4Kids Entertainment convinced the company otherwise. The one who spotted Pokémon's potential in the United States was Kahn's colleague Thomas Kenney. In November 2005, 4Kids Entertainment, which had managed the non-game related licensing of Pokémon, announced that it had agreed not to renew the Pokémon representation agreement. The Pokémon Company International oversees all Pokémon licensing outside Asia. In 2006, the franchise celebrated its tenth anniversary with the release of Pokémon Diamond and Pearl. In 2016, the Pokémon Company celebrated Pokémons 20th anniversary by airing an ad during Super Bowl 50 in January and re-releasing the first Pokémon video games 1996 Game Boy games Pokémon Red, Green (only in Japan), and Blue, and the 1998 Game Boy Color game Pokémon Yellow for the Nintendo 3DS on February 26, 2016. The mobile augmented reality game Pokémon Go was released in July 2016. Pokémon Sun and Moon also released in the same year. The first live-action film in the franchise, Pokémon Detective Pikachu, based on the 2018 Nintendo 3DS spin-off game Detective Pikachu, was released in 2019. The eighth generation of core series games began with Pokémon Sword and Shield, released worldwide on the Nintendo Switch on November 15, 2019. To celebrate its 25th anniversary, the company released two additional titles for the Nintendo Switch: Pokémon Brilliant Diamond and Shining Pearl, remakes of the Nintendo DS Pokémon Diamond and Pearl games, on November 19, 2021, and its "premake" Pokémon Legends: Arceus, which was subsequently released on January 28, 2022. Pokémon Scarlet and Violet began the ninth generation of the game series when they released worldwide for the Nintendo Switch on November 18, 2022. Name The name "Pokémon" is a syllabic abbreviation of the Japanese brand Pocket Monsters. The term "Pokémon", in addition to referring to the Pokémon franchise itself, also collectively refers to the many fictional species that have made appearances in Pokémon media. "Pokémon" is identical in the singular and plural, as is each individual species name; it is and would be grammatically correct to say "one Pokémon" and "many Pokémon", as well as "one Pikachu" and "many Pikachu". Concept Gameplay Pokémon executive director Satoshi Tajiri first thought of Pokémon, albeit with a different concept and name, around 1989, when the Game Boy was released. The concept of the Pokémon universe, in