Madmen, Clutter & Vine, a collection of shorter pieces and eventually The Right Stuff. Rolling Stone recruited writers from smaller music magazines, including Paul Nelson from Sing Out!, who became record reviews editor from 1978 to 1983, and Dave Marsh from Creem. In 1977, the magazine moved its headquarters from San Francisco to New York City. Editor Jann Wenner said San Francisco had become "a cultural backwater". 1980 to 1999: Change to entertainment magazine Kurt Loder joined Rolling Stone in May 1979 and spent nine years there, including as editor. Timothy White joined as a writer from Crawdaddy and David Fricke from Musician. Tom Wolfe wrote to Wenner to propose an idea drawn from Charles Dickens and William Makepeace Thackeray: to serialize a novel. Wenner offered Wolfe around $200,000 to serialize his work. The frequent deadline pressure gave Wolfe the motivation he had sought, and from July 1984 to August 1985, he published a new installment in each biweekly issue of Rolling Stone. Later Wolfe was unhappy with his "very public first draft" and thoroughly revised his work, even changing his protagonist, Sherman McCoy, and published it as The Bonfire of the Vanities in 1987. Rolling Stone was known for its musical coverage and for Thompson's political reporting and in 1985, they hired an advertising agency to refocus its image under the series "Perception/Reality" comparing Sixties symbols to those of the Eighties, which led to an increase in advertising revenue and pages. It also shifted to more of an entertainment magazine in the 1980s. It still had music as the main topic but began to increase its coverage of celebrities, films, and pop culture. It also began releasing its annual "Hot Issue". In the 1990s, the magazine changed its format to appeal to a younger readership interested in youth-oriented television shows, film actors, and popular music. This led to criticism that the magazine was emphasizing style over substance. 2000 to 2015: Expansion of readership After years of declining readership, the magazine experienced a major resurgence of interest and relevance with the work of two young journalists in the late 2000s, Michael Hastings and Matt Taibbi. Rob Sheffield also joined from Spin. In 2005, Dana Leslie Fields, former publisher of Rolling Stone, who had worked at the magazine for 17 years, was an inaugural inductee into the Magazine Hall of Fame. In 2009, Taibbi unleashed an acclaimed series of scathing reports