the scepticism among sociologists regarding rational choice stems from a misunderstanding of the lack of realist assumptions. Social research has shown that social agents usually act solely based on habit or impulse, the power of emotion. Social Agents predict the expected consequences of options in stock markets and economic crises and choose the best option through collective "emotional drives," implying social forces rather than "rational" choices. Thus, choices in such situations usually produce emotional losses and conclusions about rational choices are quickly drawn. However, sociology commonly misunderstands rational choice in its critique of rational choice theory. The rational choice theory does not explain what rational people would do in a given situation, which falls under decision theory. Theoretical choice focuses on social outcomes rather than individual outcomes. Social outcomes are identified as stable equilibria in which individuals have no incentive to deviate from their course of action. This orientation of others' behaviour toward social outcomes may be unintended or undesirable. Therefore, the conclusions generated in such cases are relegated to the "study of irrational behaviour". Critiques on the basis of evolutionary psychology An evolutionary psychology perspective suggests that many of the seeming contradictions and biases regarding rational choice can be explained as being rational in the context of maximizing biological fitness in the ancestral environment but not necessarily in the current one. Thus, when living at subsistence level where a reduction of resources may have meant death it may have been rational to place a greater value on losses than on gains. Proponents argue it may also explain differences between groups. Critiques on the basis of emotion research Proponents of emotional choice theory criticize the rational choice paradigm by drawing on new findings from emotion research in psychology and neuroscience. They point out that rational choice theory is generally based on the assumption that decision-making is a conscious and reflective process based on thoughts and beliefs. It presumes that people decide on the basis of calculation and deliberation. However, cumulative research in neuroscience suggests that only a small part of the brain's activities operate at the level of conscious reflection. The vast majority of its activities consist of unconscious appraisals and emotions. The significance of emotions in decision-making has generally been ignored by rational choice theory, according to these critics. Moreover, emotional choice theorists contend that the rational choice paradigm has difficulty incorporating emotions into its models, because it cannot