believer in reincarnation, believing, among other things, he was a reincarnation of the Carthaginian General Hannibal. At this time popular awareness of the idea of reincarnation was boosted by the Theosophical Society's dissemination of systematised and universalised Indian concepts and also by the influence of magical societies like The Golden Dawn. Notable personalities like Annie Besant, W. B. Yeats and Dion Fortune made the subject almost as familiar an element of the popular culture of the west as of the east. By 1924 the subject could be satirised in popular children's books. Humorist Don Marquis created a fictional cat named Mehitabel who claimed to be a reincarnation of Queen Cleopatra. Théodore Flournoy was among the first to study a claim of past-life recall in the course of his investigation of the medium Hélène Smith, published in 1900, in which he defined the possibility of cryptomnesia in such accounts. Carl Gustav Jung, like Flournoy based in Switzerland, also emulated him in his thesis based on a study of cryptomnesia in psychism. Later Jung would emphasise the importance of the persistence of memory and ego in psychological study of reincarnation: "This concept of rebirth necessarily implies the continuity of personality... (that) one is able, at least potentially, to remember that one has lived through previous existences, and that these existences were one's own...." Hypnosis, used in psychoanalysis for retrieving forgotten memories, was eventually tried as a means of studying the phenomenon of past life recall. More recently, many people in the West have developed an interest in and acceptance of reincarnation. Many new religious movements include reincarnation among their beliefs, e.g. modern Neopagans, Spiritism, Astara, Dianetics, and Scientology. Many esoteric philosophies also include reincarnation, e.g. Theosophy, Anthroposophy, Kabbalah, and Gnostic and Esoteric Christianity such as the works of Martinus Thomsen. Demographic survey data from 1999 to 2002 shows a significant minority of people from Europe (22%) and America (20%) believe in the existence of life before birth and after death, leading to a physical rebirth. The belief in reincarnation is particularly high in the Baltic countries, with Lithuania having the highest figure for the whole of Europe, 44%, while the lowest figure is in East Germany, 12%. A quarter of U.S. Christians, including 10% of all born again Christians, embrace the idea. Academic psychiatrist and believer in reincarnation, Ian Stevenson, reported that belief in reincarnation is held (with variations in details) by