and to plan for a second crossing of Sydney Harbour. Askin also made promises for more resources in mental health and district hospitals. Despite these promises, Askin and the new Country Party Leader, Charles Cutler, lost the election to Heffron, mainly due to the adverse reactions of voters towards the November 1960 "horror budget" and credit squeeze made by the federal Coalition government under Menzies. The Coalition lost five seats, despite a small swing of 0.16% and the Coalition gaining the support of prominent media businessman, Frank Packer, who helped project the image of Askin and the Liberals as a viable alternative government. Askin retained his seat with 72.53%. The 1965 campaign against the Labor Government—led since April 1964 by Jack Renshaw—a government widely perceived to be tired and devoid of ideas, was notable for being one of Australia's first "presidential-style" campaigns, with Askin being the major focus of campaigning and a main theme of "With Askin You'll Get Action". He received vigorous support from the newspapers and TV stations owned by Packer. At the May 1965 election, the Liberal/Country Coalition gained 49.8% of the vote to 43.3% to the ALP. While the Liberals took only two seats from Labor, Askin got the support of the two independent members, Douglas Darby (Manly) and Harold Coates (Hartley), giving him enough support to end Labor's 24-year run in power. He officially took office on 1 May, with Charles Cutler of the Country Party as Deputy Premier. Premier of New South Wales The Askin Government was sworn in by the Governor of New South Wales, Sir Eric Woodward, on 13 May at Government House. It was the first to be headed by the Liberal Party since the main non-Labor party in the state adopted the Liberal banner; being one of only three Liberals to win power from Labor. Askin, who served as his own Treasurer, heavily involved himself in the business of Government, while also maintaining a range of social agendas and regular outings to the racetrack or Rugby League games. One of the privileges of office was the access to a Ministerial car and personal driver, which became particularly important for Askin, who did not drive. On one occasion when Askin was supposed to drive a new Holden from the factory assembly line during a visit, Askin arranged for his driver, Russ Ferguson, to be hidden on the car floor working the