management ultimately canceled the project as it did not appear to offer a significant advantage over their existing 12- and 18-bit platforms. This prompted several of the engineers from the PDP-X program to leave DEC and form Data General. The next year they introduced the 16-bit Data General Nova. The Nova sold tens of thousands of units and launched what would become one of DEC's major competitors through the 1970s and 1980s. Release Ken Olsen, president and founder of DEC, was more interested in a small 8-bit machine than the larger 16-bit system. This became the "Desk Calculator" project. Not long after, Datamation published a note about a desk calculator being developed at DEC, which caused concern at Wang Laboratories, who were heavily invested in that market. Before long, it became clear that the entire market was moving to 16-bit, and the Desk Calculator began a 16-bit design as well. The team decided that the best approach to a new architecture would be to minimize the memory bandwidth needed to execute the instructions. Larry McGowan coded a series of assembly language programs using the instruction sets of various existing platforms and examined how much memory would be exchanged to execute them. Harold McFarland joined the effort and had already written a very complex instruction set that the team rejected, but a second one was simpler and would ultimately form the basis for the PDP-11. When they first presented the new architecture, the managers were dismayed. It lacked immediate data and short addresses, both of which were considered essential to improving memory performance. McGowan and McFarland were eventually able to convince them that the system would work as expected, and suddenly "the Desk Calculator project got hot". Much of the system was developed using a PDP-10 where the SIM-11 simulated what would become the PDP-11/20 and Bob Bowers wrote an assembler for it. At a late stage, the marketing team wanted to ship the system with 2K of memory as the minimal configuration. When McGowan stated this would mean an assembler could not run on the system, the minimum was expanded to 4K. The marketing team also wanted to use the forward slash character for comments in the assembler code, as was the case in the PDP-8 assembler. McGowan stated that he would then have to use semicolon to indicate division, and the idea was dropped. The PDP-11 family was announced