Qantas frequent-flyer program is aimed at rewarding customer loyalty. The program is long-standing, although the date of the actual inception has been a matter that has generated some commentary. Qantas state the program launched in 1987 although other sources claim what is the current program was launched in the early 1990s, with a Captain's Club program existing before that. Points are accrued based on distance flown, with bonuses that vary by travel class. Points can also be earned on other Oneworld airlines as well as through other non-airline partners. Points can be redeemed for flights or upgrades on flights operated by Qantas, Oneworld airlines, and other partners. Other partners include credit cards, car rental companies, hotels and many others. Flights with Qantas and selected partner airlines earn Status Credits — and accumulation of these allows progression to Silver status (Oneworld Ruby), Gold status (Oneworld Sapphire), Platinum and Platinum One status (Oneworld Emerald). Membership of the program has grown significantly since 2000, when the program had 2.4 million members. By 2005 membership had grown to 4.3 million, then to 7.2 million by 2010 and 10.8 million in 2015. As at 2018, the program has 12.3 million members, or approaching the equivalent of half of the Australian population. Qantas has faced criticism regarding availability of seats for members redeeming points. In 2004, the Australian Competition & Consumer Commission directed Qantas to provide greater disclosure to members regarding the availability of frequent-flyer seats. In March 2008, an analyst at JPMorgan Chase suggested that the Qantas frequent-flyer program could be worth A$2 billion (US$1.9 billion), representing more than a quarter of the total market value of Qantas. On 1 July 2008 a major overhaul of the program was announced. The two key new features of the program were Any Seat rewards, in which members could now redeem any seat on an aircraft, rather than just selected seats — at a price. The second new feature was Points Plus Pay, which has enabled members to use a combination of cash and points to redeem an award. Additionally, the Frequent Flyer store was also expanded to include a greater range of products and services. Announcing the revamp, Qantas confirmed it would be seeking to raise about A$1 billion in 2008 by selling up to 40% of the frequent flyer program. However, in September 2008, it stated it would defer the float, citing volatile market conditions. Accidents