privacy matters, the design needs to be more user-oriented. Other security measures In a social sense, simply limiting the amount of personal information that users posts on social media could increase their security, which in turn makes it harder for criminals to perform identity theft. Moreover, creating a set of complex passwords and using two-factor authentication can allow users to be less susceptible to their accounts being compromised when various data leaks occur. Furthermore, users should protect their digital privacy by using anti-virus software, which can block harmful viruses like a pop-up scanning for personal information on a users' computer. Legal methods Although there are laws that promote the protection of users, in some countries, like the U.S., there is no federal digital privacy law and privacy settings are essentially limited by the state of current enacted privacy laws. To further their privacy, users can start conversing with representatives, letting representatives know that privacy is a main concern, which in turn increases the likelihood of further privacy laws being enacted. Privacy in non-human animals David Attenborough, a biologist and natural historian, affirmed that gorillas "value their privacy" while discussing a brief escape by a gorilla in London Zoo. Animals in zoos have been found to exhibit harmful or different behaviours due to the presence of visitors watching them: Cotton-top tamarins in zoos engage in less social behaviours, including physical contact and sex, than ones in off-exhibit buildings. Chimpanzees become more aggressive towards each other. Lion-tailed macaques pace and bite themselves more in direct proportions to human visitors. In one zoo, orangutans have been shown to cover their heads less as the density of visitors decreased. Some studies have found in the contrary that being watched does not change non-human animals' behaviours, including covering faces. See also Civil liberties Digital identity Global surveillance Identity theft in the United States Open data Open access Transparency Visual privacy Wikipedia's privacy policy – Wikimedia Foundation References Works cited Further reading External links Glenn Greenwald: Why privacy matters. Video on YouTube, provided by TED. Published 10 October 2014. International Privacy Index world map, The 2007 International Privacy Ranking, Privacy International (London). "Privacy" entry in the Stanford Encyclopedia of Philosophy. Privacy law Human rights Identity management Digital rights Civil rights and liberties