and periodically ends at 10:30 p.m. The main networks such as Las Estrellas, Azteca Uno and Imagen Televisión broadcast telenovelas produced by themselves or productions acquired from other countries such as Turkey, Brazil, among others. South America In many Latin American countries, prime time (known in most countries as horario central or "Central Time", horario estelar ("Stellar Time") or horário nobre ("noble time") in Brazil) is considered to be from Monday to Friday from 6:00 or 7:00 p.m. to 10:00 or 11:00 p.m. The time slot is usually used for news, telenovela and television show, and special time slots are used for reality television, with great popularity, especially in Mexico and Brazil. In Brazil, the three most famous telenovelas in the country are shown each weekday and on Saturdays on prime time. There are also news programs, reality shows, and sitcoms. Argentina In Argentina, prime time is considered to be from 8:00p.m. until 12:00a.m.; with the most successful series and telenovelas in the country (such as Los Roldán and Valientes), and entertainment shows, like CQC (Caiga Quien Caiga). Chile In Chile, prime time is considered to be from 10:30p.m. until 1:00a.m.; where the most successful series and telenovelas in the country (such as Socias and Las Vega's). Investigation entertainment shows (like Informe Especial, Contacto, Apuesto por ti) also air. Oceania Australia Prime time in Australia is officially from 6:00 p.m. to midnight, following Australian Eastern Standard Time, with the highest ratings normally achieved between 6:00 p.m. to 9:00 p.m. New Zealand Traditionally, prime time in New Zealand is considered to be 7:30pm to 10:30pm, but can be extended to cover the entire evening of television (5:00pm to 11:00pm). See also Drive time International broadcasting Late night television Market share Graveyard slot The Complete Directory to Prime Time Network and Cable TV Shows 1946–Present List of longest-running American primetime television series References External links Television genres Television terminology Economics and time