the home page of Penny Arcade would be removed if the minimum goal of $250,000 were reached, whereas the entire site would become completely ad-free for a year at $999,999. The reality web series described as "our version of America's Next Top Webcomic" titled Strip Search arose from the $450,000 stretch goal. Krahulik and Holkins created a comic strip which compares the 7th generation consoles that appears in the December 2006 issue of Wired magazine. Penny Arcade events Every Christmas since 2003, Penny Arcade hosts a charity called Child's Play to buy new toys for children's hospitals. They have also sponsored a three-day gaming festival called the Penny Arcade Expo, later renamed to PAX, every August since 2004. Legal issues and controversy American Greetings Krahulik and Holkins received a cease-and-desist letter from American Greetings Corporation over the use of American Greetings' Strawberry Shortcake and Plum Puddin' characters in the April 14, 2003 Penny Arcade strip entitled "Tart as a Double Entendre". The duo chose not to enter into a legal battle over whether or not the strip was a protected form of parody, and they complied with the cease-and-desist by replacing it with an image directing their audience to send a letter to a lawyer for American Greetings. They later lampooned the incident by portraying an American Greetings employee as a Nazi. Jack Thompson On October 17, 2005 Krahulik and Holkins donated US$10,000 to the Entertainment Software Association foundation in the name of Jack Thompson, a disbarred attorney and activist against violence in video games. Earlier, Thompson himself had promised to donate $10,000 if a video game was created in which the player kills video game developers (A Modest Video Game Proposal), but after a mod to the game Grand Theft Auto was pointed out to already exist, Thompson called his challenge satire (referring to the title of the letter as a reference to "A Modest Proposal") and refused to donate the money. He claimed these games were not going to be manufactured, distributed, or sold like retail games, as his Modest Proposal stated, and therefore, the deal went unfulfilled. His refusal was met with disdain, given that multiple games were created or in the process of being created under Thompson's criteria. Krahulik and Holkins donated the money in his place, with a check containing the memo: "For Jack Thompson, Because Jack Thompson Won't". Thompson proceeded to phone Krahulik, as