Power Mac G4 Mirrored Drive Doors Power Mac G4 Mirrored Drive Doors FW800 Power Mac G4 Mirrored Drive Doors 2003 Power Mac G4 Cube Power Mac G5 The Power Mac G5's name was changed to incorporate the time period in which the model was released. Power Mac G5 Mid 2003 Power Mac G5 Mid 2004 Power Mac G5 Late 2004 Power Mac G5 Early 2005 Power Mac G5 Late 2005 Naming The Power Mac brand name was used for Apple's high-end tower style computers, targeted primarily at businesses and creative professionals, in differentiation to their more compact "iMac" line (intended for home use) and the "eMac" line (for the education markets). They were usually equipped with Apple's newest technologies, and commanded the highest prices among Apple desktop models. Some Power Mac G4 and G5 models were offered in dual-processor configurations. Prior to the Power Mac name change, certain Power Macintosh models were otherwise identical to their lower-cost re-branded siblings sold as the Macintosh LC and Macintosh Performa, as well as the dedicated Apple Workgroup Server and Macintosh Server G3 & G4 lines. Other past Macintosh lines which used PowerPC processors include the PowerBook 5300 and later models, iMac, iBook and Xserve as well as the Apple Network Server, which was technically not a Macintosh. Advertising and marketing Apple positioned the Power Macintosh as a high-end personal computer aimed at businesses and creative professionals with an advertising campaign consisting of several television commercials and print ads. The television commercials used the slogan "The Future Is Better Than You Expected", featuring the first three Power Macintosh computers to showcase special features such as networking and MS-DOS compatibility. In 1993 and 1994, a television advertising campaign created by BBDO aired with the slogan "It does more, it costs less, it's that simple." Timeline See also Mac Pro PowerBook List of Macintosh models grouped by CPU type References External links Apple.com – Support – Specifications – Power Mac Everymac.com – Apple Power Macintosh systems Lowendmac.com – Power Mac Index Computer-related introductions in 1994