to be, or I wouldn't have lasted. I had to join them as people as well as a drummer." He was given a small percentage of Lennon and McCartney's publishing company, Northern Songs, but derived his primary income during this period from a one-quarter share of Beatles Ltd, a corporation financed by the band's net concert earnings. He commented on the nature of his lifestyle after having achieved success with the Beatles: "I lived in nightclubs for three years. It used to be a non-stop party." Like his father, Starr became well known for his late-night dancing and he received praise for his skills. Worldwide success During 1963, the Beatles enjoyed increasing popularity in Britain. In January, their second single, "Please Please Me", followed "Love Me Do" into the UK charts and a successful television appearance on Thank Your Lucky Stars earned favourable reviews, leading to a boost in sales and radio play. By the end of the year, the phenomenon known as Beatlemania had spread throughout the country, and by February 1964 the Beatles had become an international success when they performed in New York City on The Ed Sullivan Show to a record 73 million viewers. Starr commented: "In the States I know I went over well. It knocked me out to see and hear the kids waving for me. I'd made it as a personality ... Our appeal ... is that we're ordinary lads." He was a source of inspiration for several songs written at the time, including Penny Valentine's "I Want to Kiss Ringo Goodbye" and Rolf Harris's "Ringo for President". Cher released her first single, "Ringo, I Love You" in 1964 under the pseudonym Bonnie Joe Mason. In 1964, "I love Ringo" lapel pins were the bestselling Beatles merchandise. The prominent placing of the Ludwig logo on the bass drum of his American import drum kit gave the company such a burst of publicity that it became the dominant drum manufacturer in North America for the next twenty years. During live performances, the Beatles continued the "Starr Time" routine that had been popular among his fans: Lennon would place a microphone in front of Starr's kit in preparation for his spotlight moment and audiences would erupt in screams. When the Beatles made their film debut in A Hard Day's Night, Starr garnered praise from critics, who considered his delivery of deadpan one-liners and his non-speaking