is the study of signs and symbols, or the study of language as a system. French literary theorist Roland Barthes furthers this study with this own theory of myth. He maintains that the first order of signification is language and that the second is "myth", arguing that a word has both its literal meaning, and its mythical meaning, which is heavily dependent on socio-cultural context. To illustrate, Barthes uses the example of a rat: it has a literal meaning (a physical, objective description) and it has a greater socio-cultural understanding. This contextual meaning is subjective and is dynamic within society. Through Barthes' semiotic theory of language and myth, it can be shown that rap music has culturally influenced the language of its listeners, as they influence the connotative message to words that already exist. As more people listen to rap, the words that are used in the lyrics become culturally bound to the song, and then are disseminated through the conversations that people have using these words. Most often, the terms that rappers use are pre-established words that have been prescribed new meaning through their music, that are eventually disseminated through social spheres. This newly contextualized word is called a neosemanticism. Neosemanticisms are forgotten words that are often brought forward from subcultures that attract the attention of members of the reigning culture of their time, then they are brought forward by the influential voices in society – in this case, these figures are rappers. To illustrate, the acronym YOLO was popularized by rapper, actor and RNB singer Drake in 2012 when he featured it in his own song, The Motto. That year the term YOLO was so popular that it was printed on t-shirts, became a trending hashtag on Twitter, and was even considered as the inspiration for several tattoos. However, although the rapper may have come up with the acronym, the motto itself was in no way first established by Drake. Similar messages can be seen in many well-known sayings, or as early as 1896, in the English translation of La Comédie Humaine, by Honoré de Balzac where one of his free-spirited characters tells another, "You Only Live Once!". Another example of a neosemanticism is the word "broccoli". Rapper E-40 initially uses the word "broccoli" to refer to marijuana, on his hit track Broccoli in 1993. In contemporary society, artists D.R.A.M. and Lil Yachty are often accredited for this