capital (ROIC) on the Xbox than on the PlayStation." Kotick also claimed that Activision Blizzard may stop supporting the system if the situation is not addressed. "[Sony has] to cut the [PS3's retail] price, because if they don't, the attach rates are likely to slow. If we are being realistic, we might have to stop supporting Sony." Kotick received heavy criticism for the statement, notably from developer BioWare who questioned the wisdom of the threatened move, and referred to the statement as "silly." Despite the initial negative press, several websites have given the system very good reviews mostly regarding its hardware. CNET United Kingdom praised the system saying, "the PS3 is a versatile and impressive piece of home-entertainment equipment that lives up to the hype [...] the PS3 is well worth its hefty price tag." CNET awarded it a score of 8.8 out of 10 and voted it as its number one "must-have" gadget, praising its robust graphical capabilities and stylish exterior design while criticizing its limited selection of available games. In addition, both Home Theater Magazine and Ultimate AV have given the system's Blu-ray playback very favorable reviews, stating that the quality of playback exceeds that of many current standalone Blu-ray Disc players. In an interview, Kazuo Hirai, chairman of Sony Computer Entertainment argued for the choice of a complex architecture. Hexus Gaming reviewed the PAL version and summed the review up by saying, "as the PlayStation 3 matures and developers start really pushing it, we'll see the PlayStation 3 emerge as the console of choice for gaming." At GDC 2007, Shiny Entertainment founder Dave Perry stated, "I think that Sony has made the best machine. It's the best piece of hardware, without question". Slim model and rebranding The PlayStation 3 Slim received extremely positive reviews as well as a boost in sales; less than 24 hours after its announcement, PS3 Slim took the number-one bestseller spot on Amazon.com in the video games section for fifteen consecutive days. It regained the number-one position again one day later. PS3 Slim also received praise from PC World giving it a 90 out of 100 praising its new repackaging and the new value it brings at a lower price as well as praising its quietness and the reduction in its power consumption. This is in stark contrast to the original PS3's launch in which it was given position number-eight on their "The