used synonymously with rheometry, particularly by experimentalists. Theoretical aspects of rheology are the relation of the flow/deformation behaviour of material and its internal structure (e.g., the orientation and elongation of polymer molecules), and the flow/deformation behaviour of materials that cannot be described by classical fluid mechanics or elasticity. Scope In practice, rheology is principally concerned with extending continuum mechanics to characterize the flow of materials that exhibit a combination of elastic, viscous and plastic behavior by properly combining elasticity and (Newtonian) fluid mechanics. It is also concerned with predicting mechanical behavior (on the continuum mechanical scale) based on the micro- or nanostructure of the material, e.g. the molecular size and architecture of polymers in solution or the particle size distribution in a solid suspension. Materials with the characteristics of a fluid will flow when subjected to a stress, which is defined as the force per area. There are different sorts of stress (e.g. shear, torsional, etc.), and materials can respond differently under different stresses. Much of theoretical rheology is concerned with associating external forces and torques with internal stresses, internal strain gradients, and flow velocities. Rheology unites the seemingly unrelated fields of plasticity and non-Newtonian fluid dynamics by recognizing that materials undergoing these types of deformation are unable to support a stress (particularly a shear stress, since it is easier to analyze shear deformation) in static equilibrium. In this sense, a solid undergoing plastic deformation is a fluid, although no viscosity coefficient is associated with this flow. Granular rheology refers to the continuum mechanical description of granular materials. One of the major tasks of rheology is to establish by measurement the relationships between strains (or rates of strain) and stresses, although a number of theoretical developments (such as assuring frame invariants) are also required before using the empirical data. These experimental techniques are known as rheometry and are concerned with the determination of well-defined rheological material functions. Such relationships are then amenable to mathematical treatment by the established methods of continuum mechanics. The characterization of flow or deformation originating from a simple shear stress field is called shear rheometry (or shear rheology). The study of extensional flows is called extensional rheology. Shear flows are much easier to study and thus much more experimental data are available for shear flows than for extensional flows. Viscoelasticity Fluid and solid character are relevant at long times:We consider the application of a constant stress