to rhymes." One of the first rappers at the beginning of the hip hop period, at the end of the 1970s, was also hip hop's first DJ, DJ Kool Herc. Herc, a Jamaican immigrant, started delivering simple raps at his parties, which some claim were inspired by the Jamaican tradition of toasting. However, Kool Herc himself denies this link (in the 1984 book Hip Hop), saying, "Jamaican toasting? Naw, naw. No connection there. I couldn't play reggae in the Bronx. People wouldn't accept it. The inspiration for rap is James Brown and the album Hustler's Convention". Herc also suggests he was too young while in Jamaica to get into sound system parties: "I couldn't get in. Couldn't get in. I was ten, eleven years old," and that while in Jamaica, he was listening to James Brown: "I was listening to American music in Jamaica and my favorite artist was James Brown. That's who inspired me. A lot of the records I played were by James Brown." However, in terms of what was identified in the 2010s as "rap" the source came from Manhattan. Pete DJ Jones said the first person he heard rap was DJ Hollywood, a Harlem (not Bronx) native who was the house DJ at the Apollo Theater. Kurtis Blow also says the first person he heard rhyme was DJ Hollywood. In a 2014 interview, Hollywood said: "I used to like the way Frankie Crocker would ride a track, but he wasn't syncopated to the track though. I liked [WWRL DJ] Hank Spann too, but he wasn't on the one. Guys back then weren't concerned with being musical. I wanted to flow with the record". And in 1975, he ushered in what became known as the Hip Hop style by rhyming syncopated to the beat of an existing record uninterruptedly for nearly a minute. He adapted the lyrics of Isaac Hayes "Good Love 6-9969" and rhymed it to the breakdown part of "Love is the Message". His partner Kevin Smith, better known as Lovebug Starski, took this new style and introduced it to the Bronx Hip Hop set that until then was composed of DJing and B-boying (or beatboxing), with traditional "shout out" style rapping. The style that Hollywood created and his partner introduced to the Hip Hop set quickly became the standard. Before that time most MC rhymes, based on radio DJs, consisted of short patters that