the film around college campuses on a double-bill with another rock music film parody, Brian De Palma's Phantom of the Paradise (1974), but again it drew small audiences. A second film poster was created using a set of red, lipstick painted lips with the tagline "A Different Set of Jaws", a spoof of the poster for the film Jaws (which was also released in 1975). The lips of former Playboy model Lorelei Shark are featured on the poster. With Pink Flamingos (1972) and Reefer Madness (1936) making money in midnight showings nationwide, a Fox executive, Tim Deegan, was able to talk distributors into midnight screenings, starting in New York City on April Fools' Day of 1976. It was the "Secret" film, on 20 May, in the first Seattle International Film Festival. The cult following started shortly after the film began its midnight run at the Waverly Theater in New York City, then spread to other counties in New York, and to Uniondale, Long Island. Rocky Horror was not only found in the larger cities but throughout the United States, where many attendees would get in free if they arrived in costume. The western division of the film's release included the U.A. Cinemas in Fresno and Merced, the Cinema J. in Sacramento, the UC Theatre in Berkeley and the Covell in Modesto. In New Orleans, an early organised performance group was active with the release there, as well as in such cities as Pittsburgh, Pennsylvania, and Chicago (at the Biograph Theater). Before long, nearly every screening of the film was accompanied by a live fan cast. The Rocky Horror Picture Show is considered to be the longest-running release in film history. It benefited from a 20th Century Fox policy that made archival films available to theatres at any time. Having never been pulled by 20th Century Fox from its original 1975 release, it continues to play in cinemas. After The Walt Disney Company acquired 20th Century Fox in 2019 and began withdrawing archival Fox movies from theatres to be placed into the Disney Vault, the company made an exception in the case of The Rocky Horror Picture Show to allow the traditional midnight screenings to continue. Home media A Super 8 version of selected scenes of the film was made available. In 1983, Ode Records released "The Rocky Horror Picture Show, Audience Par-Tic-I-Pation Album", recorded at the 8th Street Playhouse. The