Sony announced that it would shut down the PS3 version of the Store on July 2, though previous purchases on the store will remain downloadable. However, on April 19, following fan feedback, Sony reversed their decision and confirmed that the PS3 store would remain operational. What's New What's New was announced at Gamescom 2009 and was released on September 1, 2009, with PlayStation 3 system software 3.0. The feature was to replace the existing [Information Board], which displayed news from the PlayStation website associated with the user's region. The concept was developed further into a major PlayStation Network feature, which interacts with the [Status Indicator] to display a ticker of all content, excluding recently played content (currently in North America and Japan only). The system displays the What's New screen by default instead of the [Games] menu (or [Video] menu, if a movie was inserted) when starting up. What's New has four sections: "Our Pick", "Recently Played", the latest information, and new content available in PlayStation Store. There are four kinds of content the What's New screen displays and links to, on the sections. "Recently Played" displays the user's recently played games and online services only, whereas, the other sections can contain website links, links to play videos, and access to selected sections of the PlayStation Store. The PlayStation Store icons in the [Game] and [Video] section act similarly to the What's New screen, except that they only display and link to games and videos in the PlayStation Store, respectively. PlayStation Home PlayStation Home was a virtual 3D social networking service for the PlayStation Network. Home allowed users to create a custom avatar, which could be groomed realistically. Users could edit and decorate their personal apartments, avatars, or club houses with free, premium, or won content. Users could shop for new items or win prizes from PS3 games, or Home activities. Users could interact and connect with friends and customize content in a virtual world. Home also acted as a meeting place for users that wanted to play multiplayer video games with others. A closed beta began in Europe from May 2007 and expanded to other territories soon after. Home was delayed and expanded several times before initially releasing. The Open Beta test was started on December 11, 2008. It remained as a perpetual beta until its closure on March 31, 2015. Home was available directly from the PlayStation 3