activation to the pleasant words. One way therefore to increase persuasion would seem to be to selectively activate the right prefrontal cortex. This is easily done by monaural stimulation to the contralateral ear. The effect apparently depends on selective attention rather than merely the source of stimulation. This manipulation had the expected outcome: more persuasion for messages coming from the left. See also References Further reading Cialdini, Robert B. "Harnessing the Science of Persuasion" (Archive). Harvard Business Review. October 2001. Druckman, James N. 2022. "A Framework for the Study of Persuasion." Annual Review of Political Science. Herbert I. Abelson, Persuasion: How opinions and attitudes are changed, Springer Publishing Company, 1965 Jacquelyn Kegley and Krzysztof Piotr Skowroński, eds. Persuasion and Compulsion in Democracy, Lexington 2013. Richard E. Vatz, The Only Authentic Book of Persuasion, Kendall Hunt, 2013 External links Attitude change Belief