Relation Code of Ethics The Public Relation Student Society of America has established a set of fundamental guidelines that people within the public relations professions should practice and use in their business atmosphere. These values are: Advocacy: Serving the public interest by acting as responsible advocates for the clientele. This can occur by displaying the marketplace of ideas, facts and viewpoints to aid informed public debate. Honesty: Standing by the truth and accuracy of all facts in the case and advancing those statements to the public. Expertise: To become and stay informed of the specialized knowledge needed in the field of Public Relations. Taking that knowledge and improving the field through development, research and education. Meanwhile, professionals also build their understanding, credibility, and relationships to understand various audiences and industries. Independence: Provide unbiased work to those that are represented while being accountable for all actions. Loyalty: Stay devoted to the client while remembering that there is a duty to still serve the public interest. Fairness: Honorably conduct business with any and all clients, employers, competitors, peers, vendors, media and general public. Respecting all opinions and right of free expression. International Public Relations Code of Ethics Other than the ethics put in place in the United States of America there are also International ethics set to ensure proper and, legal worldwide communication. Regarding these ethics, there are broad codes used specifically for international forms of public relations, and then there are more specific forms from different countries. For example, some countries have certain associations to create ethics and standards to communication across their country. The International Association of Business Communication (founded in 1971), or also known as IABC, has its own set of ethics in order to enforce a set of guidelines that ensure communication internationality is legal, ethical, and is in good taste. Some principles that members of the board of IABC follow include. Having proper and legal communication Being understanding and open to other people's cultures, values, and beliefs Create communication that is accurate, trusting, to ensure mutual respect and understanding The IABC members use the following list of ethics in order to work to improve values of communication throughout the world: Being credible and honest Keeping up with information to ensure accuracy of communication Understanding free speech and respecting this right Having sensitivity towards other people's thoughts, beliefs, and way of life Not taking part in unethical behaviors