and never reached the manufacturing volumes that even approached the numbers needed to substantially bring down its price to compete against the newer, recordable and increasingly cheaper videotape technology. RCA abandoned the manufacture of CED players in 1984 and discs in 1986, after a loss of around 650 million dollars. In 1981, Columbia Pictures sold its share in the home video division to RCA and outside of North America this division was renamed "RCA/Columbia Pictures International Video (now Sony Pictures Home Entertainment)". The following year, within North America, it was renamed to "RCA/Columbia Pictures Home Video". In 1983, the German media conglomerate Bertelsmann sold 50% of Arista Records to RCA Records; in 1985, RCA and Bertelsmann formed a joint venture, RCA/Ariola International, which took over management of RCA Records. Bertelsmann would fully acquire RCA Records from General Electric after GE absorbed RCA in 1986. In 1984, RCA Broadcast Systems Division moved from the RCA Victor plant in Camden, New Jersey, to the site of the RCA antenna engineering facility in Gibbsboro, New Jersey. On October 3, 1985, RCA announced it was closing the Broadcast Systems Division. In the years that followed, the broadcast product lines developed in Camden were terminated or sold off, and most of the old RCA Victor buildings and factories in Camden were demolished, except for a few of the original Victor buildings that had been declared national historic buildings. For several years, RCA spinoff L-3 Communications Systems East was headquartered in the famous Nipper Building, but has since moved to an adjacent building built by the city for them. The Nipper Building was restored and now houses shops and luxury loft apartments. Re-acquisition and breakup by General Electric In December 1985, it was announced that General Electric would reacquire its former subsidiary for $6.28 billion in cash, or $66.50 per share of stock. The sale was completed the next year, and despite initial assurances that RCA would continue to operate as a mostly autonomous unit, it was revealed that GE's main motivation in purchasing RCA was to acquire the NBC Television Network; GE proceeded to sell off most of the other RCA assets (after the 2011 sale of NBCUniversal to Comcast, the only RCA unit which GE retained was Government Services). GE disposed of its 50% interest in RCA Records to its partner Bertelsmann, and the company was renamed Bertelsmann Music Group. In 1987, RCA Global