2010 sequel, and a John Carter of Mars prequel to the 2012 feature film. In 2010, he co-wrote The Spider-Man Vault: A Museum-in-a-Book with Rare Collectibles Spun from Marvel's Web with Robert Greenberger. David wrote the script for Avengers: Season One, an original graphic novel published to promote the DVD release of The Avengers. 2010s On November 24, 2011, David was one of the balloon handlers who pulled the Spider-Man balloon during the Macy's Thanksgiving Day Parade. In October 2013, X-Factor ended its run with issue #262, concluding the X-Factor Investigations incarnation of the series. The book was then relaunched as All-New X-Factor, a new series with artist Carmine Di Giandomenico, as a part of the All-New Marvel NOW! initiative announced at the 2013 New York Comic Con. The opening storyline, which continues events from issue #260 of the previous series, establishes the new corporate-sponsored version of the team, and includes Polaris, Quicksilver, and Gambit. In July 2014, David returned to Spider-Man 2099, writing the second volume of Spider-Man 2099 with artist Will Sliney. With this series, David was again writing two series, X-Factor and Spider-Man 2099, after having previously done so decades prior, a coincidence that prompted him to joke at the June 2014 Special Edition NYC convention, "I don't know whether to be proud of that or if I'm in a rut!" In 2014 David wrote a six-part story-arc for The Phantom for publishing company Hermes Press, a story that David, reportedly had wanted to write for many years. In 2015, Simon and Schuster published Stan Lee's autobiographical graphic novel, Amazing Fantastic Incredible, which David co-wrote, and which became a New York Times bestseller in its first week of release. In April 2017, following the conclusion of the Spider-Man storyline "Dead No More: The Clone Conspiracy", which saw the return of Ben Reilly, Marvel premiered the monthly series Ben Reilly: The Scarlet Spider, with David as writer. David explained to Syfy Wire that when Marvel offered him the job, he was initially ambivalent, as Ben Reilly had never been his favorite incarnation of Spider-Man, and given Reilly's recent emergence as the villainous Jackal. However, David gave further consideration to the fact that a book whose main character had a skewed, villainous worldview was not something Marvel had historically done much of, and decided that the premise presented itself with opportunities that intrigued him enough to accept the job.