section of the market on 102.7 MHz but relocated to Cambridge in 2012, where it began sharing the localised programming (of mainly national output) with Heart Cambridge. Hereward's sister station, WGMS, was launched on the old 1332 kHz (225 meters) frequency in 1992; known as Classic Gold from 1994 to 2007, it is now part of Heart's sister Gold Radio network, but has no programming made in Peterborough. Connect Radio (from 1999 to 2010, known as Lite FM), was the city's second commercial station on 106.8;MHz, but is now broadcast partly from Kettering and partly from Southend. Connect Radio was again sold and rebranded as Smooth East Midlands on 1 October 2019. BBC Radio Cambridgeshire, the BBC local radio station, began broadcasting on 1 May 1982 on 95.7 MHz (and, originally, 1449 kHz) in the north of the county; it maintains a studio in Priestgate, having moved from Broadway in 2012. Kiss 105-108 is the regional station for the East of England, broadcasting, since 2006, on 107.7 MHz in Peterborough. NOW Peterborough is the local DAB multiplex; BBC National DAB and the national commercial multiplex, Digital One, are also available in the city. Peterborough is in the Anglia Television transmission area for Independent Television, with a small studio in the city (although it borders ITV Central). This is broadcast with BBC One and Two (East), Channel 4 and Channel 5 from Sandy Heath. The digital switchover in the East of England took place in 2011. Shopping channel Ideal World is broadcast nationwide on Freeview from studios in Newark Road, Fengate. The Peterborough Telegraph (established 1948) is the city's newspaper, published on Thursdays and, until 2012, six days a week as the Evening Telegraph, with jobs, property, motors and entertainment supplements. The Telegraph is now owned by East Midlands Newspapers, part of Johnston Press of Edinburgh. Its website, Peterborough Today, is updated six days a week. The PT's sister paper, the Peterborough Citizen (1898), was a weekly paper delivered free to many homes in the city. The Peterborough Herald and Post (1989, a replacement for the Peterborough Standard, established 1872) ceased publication in 2008. The publisher Emap, which specialises in the production of magazines and the organisation of business events and conferences, traces its origins back to Peterborough in 1854. The 33rd Mayor of Peterborough, Sir Richard Winfrey JP, founder of what would become the East Midland Allied Press, was perhaps