of his character as one for children, but sometime during the mid-1980s, he started forming Pee-wee into the best role model he possibly could, making the program a morally positive show that cared about issues like racial diversity. Reubens was also careful of what should and should not be associated with Pee-wee. Being a heavy smoker, he went to great lengths never to be photographed with a cigarette in his mouth, even refusing to endorse candy bars and other kinds of junk food, all the while trying to release his own sugar-free cereal "Ralston Purina Pee-wee Chow cereal", a project that died after a blind test. With his positive attitude and quirkiness, Pee-wee became an instant cult figure, earning a star on the Hollywood Walk of Fame by 1989, and successfully building a Pee-wee franchise, with toys, clothes and other items generating more than $25 million at its peak in 1988. Reubens also published a book as Pee-wee in 1989 called Travels with Pee-Wee. CBS aired reruns of Playhouse until July 1991, when Reubens was arrested, pulling from their schedule the last two remaining reruns. Fox Family Channel briefly aired reruns of the Playhouse in 1998. In early July 2006, Cartoon Network began running a teaser promo during its Adult Swim lineup. A later press release and many other promos confirmed that the show's 45 original episodes would nightly air from Monday to Thursday starting on that date. Playhouse attracted 1.5 million viewers nightly. In 2007, TV Guide named Playhouse one of the top 10 TV cult classics of all time. Several children's television personas cite Pee-wee Herman as an inspiration, including Blue's Clues' Steve Burns and SpongeBob SquarePants' Stephen Hillenburg. In November 2004, all 45 episodes of the Playhouse, plus six episodes that had never before been released on home video, were released on DVD split between two box set collections. On July 3, 2013, Shout! Factory announced that they had acquired the rights to the entire series from Reubens, which was released on Blu-ray on October 21, 2014. In addition, the entire series was digitally remastered from the original 35mm film elements and original audio tracks. Pee-wee's small glen plaid suits seemed ridiculous during the 1980s, but since the late 1990s have made him a "style icon", with fashion houses and designers like Christopher Bailey, Ennio Capasa, Miuccia Prada, Viktor & Rolf, and Thom Browne creating tightly cut