its ninth year, surpassing PlayStation 2's sales of 140 million in its nine years on the market. In January 2009 Sony announced that their gaming division was profitable in Q3 2008. After the system's launch, production costs were reduced significantly as a result of phasing out the Emotion Engine chip and falling hardware costs. The cost of manufacturing Cell microprocessors had fallen dramatically as a result of moving to the 65 nm production process, and Blu-ray Disc diodes had become cheaper to manufacture. As of January 2008, each unit cost around $400 to manufacture; by August 2009, Sony had reduced costs by a total of 70%, meaning it only cost Sony around $240 per unit. Critical reception Early PlayStation 3 reviews after launch were critical of its high price and lack of quality games. Game developers regarded the architecture as difficult to program for. PS3 was, however, commended for its hardware including its Blu-ray home theater capabilities and graphics potential. Critical and commercial reception to PS3 improved over time, after a series of price revisions, Blu-ray's victory over HD DVD, and the release of several well received titles. Ars Technicas original launch review gave PS3 only a 6/10, but second review of the console in June 2008 rated it a 9/10. In September 2009, IGN named PlayStation 3 the 15th-best gaming console of all time, behind both of its competitors: Wii (10th) and Xbox 360 (6th). However, PS3 has won IGN's "Console Showdown"—based on which console offers the best selection of games released during each year—in three of the four years since it began (2008, 2009 and 2011, with Xbox winning in 2010). IGN judged PlayStation 3 to have the best game line-up of 2008, based on their review scores in comparison to those of Wii and Xbox 360. In a comparison piece by PC Magazines Will Greenwald in June 2012, PS3 was selected as an overall better console compared to Xbox 360. Pocket-Lint said of the console "The PS3 has always been a brilliant games console," and that "For now, this is just about the best media device for the money." Original model PS3 was given the number-eight spot on PC World magazine's list of "The Top 21 Tech Screwups of 2006", where it was criticized for being "Late, Expensive and Incompatible". GamesRadar ranked PS3 as the top item in a feature on game-related PR disasters, asking how Sony