In the early 1990s, only two state owned TV channels were available, one only in about 20% of the country. Private TV channels were slow to appear, because of lack of experience and high start-up costs. In this environment, cable TV companies appeared and thrived, providing 15-20 foreign channels for a very low price. Many small, startup firms gradually grew, and coverage increased (coverage wars were frequent in the early period). However, this period soon ended, with consolidation around 1995–1996 with gentlemen agreements between larger companies over areas of control and pricing, with claims of monopoly abounding. This process of consolidation was completed around 2005–2006, when only two big suppliers of cable remained: UPC-Astral and RDS. Cable TV is now available in most of the country, including most rural areas. Satellite digital TV appeared in 2004. Cinema Cinema is one of the least popular forms of entertainment in Romania, and over 100 cinema theatres have closed down since 1989. Romania has the lowest number of cinema goers in Europe. 75 active cinemas were counted in 2008 (down from 155 in 2004), more than half being outdated theatres owned by the public company Romaniafilm. New multiplex cinemas have been opening in shopping malls, including Hollywood Multiplex, Movieplex Cinema, and Cinema City Romania. Over 85% of tickets are for US blockbusters, with only 3.6% in 2008 for domestic Romanian film productions. Telecommunications Romania has rapidly improving domestic and international services, especially in wireless telephony. The domestic network offers good, modern services in urban areas; 98% of telephone network is automatic while 71% is digitized; trunk network is mostly fiber-optic cable and radio relay; about 80% of exchange capacity is digital. Roughly 3,300 villages have outdated or no service. International service data: satellite country code: 40; satellite earth station: 10 (Intelsat 4); digital, international, direct-dial exchanges operate in Bucharest. The combined (fixed+mobile) telephone penetration rate is 108.3%. Land lines There are 4,106,000 main lines in use (June 2007). Romtelecom (owned by the Greek company OTE and the Romanian state) is the dominant fixed line provider (around 80% of the market share) and the only POTS provider. Other providers are RCS&RDS and UPC Romania. Mobile The penetration rate of mobile telephony exceeded 100 percent in 2007 and reached 126 percent in 2008. There were 22.600.000 SIM cards active by December 2013. There are three GSM cellular networks (Orange, Vodafone and Cosmote) covering more than