their outer-space setting, rather than the "gee whiz" tone that had previously been common. The documentary-like film Destination Moon advocated a Space Race with an unspecified foreign power almost a decade before such an idea became commonplace, and was promoted by an unprecedented publicity campaign in print publications. Many of the astronauts and others working in the U.S. space program grew up on a diet of the Heinlein juveniles, best evidenced by the naming of a crater on Mars after him, and a tribute interspersed by the Apollo 15 astronauts into their radio conversations while on the moon. Heinlein was also a guest commentator (along with fellow SF author Arthur C. Clarke) for Walter Cronkite's coverage of the Apollo 11 Moon landing. He remarked to Cronkite during the landing that, "This is the greatest event in human history, up to this time. This is—today is New Year's Day of the Year One." Heinlein has inspired many transformational figures in business and technology including Lee Felsenstein, the designer of the first mass-produced portable computer, Marc Andreessen, co-author of the first widely-used web browser, and Elon Musk, CEO of Tesla and founder of SpaceX. Heinlein Society The Heinlein Society was founded by Virginia Heinlein on behalf of her husband, to "pay forward" the legacy of the writer to future generations of "Heinlein's Children". The foundation has programs to: "Promote Heinlein blood drives." "Provide educational materials to educators." "Promote scholarly research and overall discussion of the works and ideas of Robert Anson Heinlein." The Heinlein society also established the Robert A. Heinlein Award in 2003 "for outstanding published works in science fiction and technical writings to inspire the human exploration of space". In popular culture Television In the 1967 Star Trek television episode "The Trouble with Tribbles", the title creatures in the episode resemble the Martian flat cats in Heinlein's 1952 novel The Rolling Stones. Script writer David Gerrold was concerned that he had inadvertently plagiarized the novel which he had read fifteen years before. These concerns were brought up by a research team, who suggested that the rights to the novel should be purchased from Heinlein. One of the producers phoned Heinlein, who only asked for a signed copy of the script and later sent a note to Gerrold after it aired to thank him for the script. Literature Author and Heinlein fan John Varley coined the term Heinleiner in his novels