most matches tell a story analogous to an episode of a serial drama: the face will from time to time win (triumph) or from time to time lose (tragedy), and longer story arcs can result from a couple of matches. Since most promotions have a championship title, opposition for the championship is a frequent impetus for stories. For added stakes, anything from a character's own hair to their job can be wagered in a match. Some matches are designed to further the story of only one participant. It could be intended to portray an unstoppable force, a lucky underdog, a sore loser, or any other characterization. Sometimes non-wrestling vignettes are shown to enhance a character's image without the need for matches. Other stories result from a natural rivalry. Outside of performance, these are referred to as feuds. A feud can exist between any number of participants and can last from a few days to decades. The feud between Ric Flair and Ricky Steamboat lasted from the late 1970s into the early 1990s and allegedly spanned over two thousand matches (although most of those matches were mere dark matches). The career-spanning history between characters Mike Awesome and Masato Tanaka is another example of a long-running feud, as is the case of Steve Austin vs. Vince McMahon, one of the most lucrative feuds in the World Wrestling Federation during 1998 and 1999. In theory, the longer a feud is built up, the more audience interest (aka heat) lasts. The main event of a wrestling show is generally the most heated. Commonly, a heel will hold the upper hand over a face until a final showdown, heightening dramatic tension as the face's fans desire to see them win. Throughout the history of professional wrestling, many other elements of media have been utilized in professional wrestling storytelling: pre- and post-match interviews, "backstage" skits, positions of authority and worked behind-the-scenes feuds, division rankings (typically the #1-contendership spot), contracts, lotteries, news stories on websites, and in recent years social media. Anything that can be used as an element of drama can exist in professional wrestling stories: romantic relationships (including love triangles and marriage), racism, classism, nepotism, favoritism, corporate corruption, family bonds, personal histories, grudges, theft, cheating, assault, betrayal, bribery, seduction, stalking, confidence tricks, extortion, blackmail, substance abuse, self-doubt, self-sacrifice; even kidnapping, sexual fetishism, necrophilia, misogyny, rape and death have been portrayed in wrestling. Some promotions have