Choosing a secure and memorable password The easier a password is for the owner to remember generally means it will be easier for an attacker to guess. However, passwords that are difficult to remember may also reduce the security of a system because (a) users might need to write down or electronically store the password, (b) users will need frequent password resets and (c) users are more likely to re-use the same password across different accounts. Similarly, the more stringent the password requirements, such as "have a mix of uppercase and lowercase letters and digits" or "change it monthly", the greater the degree to which users will subvert the system. Others argue longer passwords provide more security (e.g., entropy) than shorter passwords with a wide variety of characters. In The Memorability and Security of Passwords, Jeff Yan et al. examine the effect of advice given to users about a good choice of password. They found that passwords based on thinking of a phrase and taking the first letter of each word are just as memorable as naively selected passwords, and just as hard to crack as randomly generated passwords. Combining two or more unrelated words and altering some of the letters to special characters or numbers is another good method, but a single dictionary word is not. Having a personally designed algorithm for generating obscure passwords is another good method. However, asking users to remember a password consisting of a "mix of uppercase and lowercase characters" is similar to asking them to remember a sequence of bits: hard to remember, and only a little bit harder to crack (e.g. only 128 times harder to crack for 7-letter passwords, less if the user simply capitalises one of the letters). Asking users to use "both letters and digits" will often lead to easy-to-guess substitutions such as 'E' → '3' and 'I' → '1', substitutions that are well known to attackers. Similarly typing the password one keyboard row higher is a common trick known to attackers. In 2013, Google released a list of the most common password types, all of which are considered insecure because they are too easy to guess (especially after researching an individual on social media): The name of a pet, child, family member, or significant other Anniversary dates and birthdays Birthplace Name of a favorite holiday Something related to a favorite sports team The word "password" Alternatives to memorization