in red, standing for the club's name. The inner lozenge was white with a gold border and the red Giglio of Florence. This logo had been in use from 1992 to 2002, but after the financial crisis and resurrection of the club the new one couldn't use the same logo. Florence's comune instead granted Florentia Viola use of the stylised coat of arms used in other city documents. Diego Della Valle acquired the current logo the following year in a judicial auction for a fee of €2.5 million, making it the most expensive logo in Italian football. Kit and colours When Fiorentina was founded in 1926, the players wore red and white halved shirts derived from the colour of the city emblem. The more well-known and highly distinctive purple kit was adopted in 1928 and has been used ever since, giving rise to the nickname La Viola ("The Purple (team)"). Tradition has it that Fiorentina got their purple kit by mistake after an accident washing the old red and white coloured kits in the river. The away kit has always been predominantly white, sometimes with purple and red elements, sometimes all-white. The shorts had been purple when the home kit was with white shorts. Fiorentina's third kit was first worn in the 1995–96 season and it was all-red with purple borders and two lilies on the shoulders. The red shirt has been the most worn 3rd shirt by Fiorentina, although they also wore rare yellow shirts ('97–'98, '99–'00 and '10–'11) and a sterling version, mostly in the Coppa Italia, in 2000–01. For the 2017–18 season and the first time in its history, the club used five kits during the season, composing of one home kit (all-purple) and four away kits, each one representing one historic quartiere of the city of Florence: all-blue (Santa Croce), all-white (Santo Spirito), all-green (San Giovanni) and all-red (Santa Maria Novella). Anthem "Canzone Viola" (Purple Song) is the title of the Fiorentina'a song, nowadays better known as "Oh Fiorentina". It is the oldest official football anthem in Italy and one of the oldest in the world. Dated 1930 and born only four years after the creation of the club, the song was written by a 12-year-old child, Enzo Marcacci, and musically arranged by maestro Marco Vinicio. It was published for the first time by the publisher Marcello Manni, who later became the owner of the rights.