coining the term "positioning" in the late 1960s Daniel Starch (1883–1979) - developed the Starch score method of measuring print media effectiveness (still in use) J Walter Thompson - one of the earliest advertising agencies See also Advertisements in schools Advertorial Annoyance factor Bibliography of advertising Branded content Commercial speech Comparative advertising Conquesting Copywriting Demo mode Direct-to-consumer advertising Family in advertising Graphic design Gross rating point History of Advertising Trust Informative advertising Integrated marketing communications List of advertising awards Local advertising Market overhang Media planning Meta-advertising Mobile marketing Performance-based advertising Promotional mix Senior media creative Shock advertising Viral marketing World Federation of Advertisers References Notes Further reading Arens, William, and Michael Weigold. Contemporary Advertising: And Integrated Marketing Communications (2012) Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective (10th ed. 2014) Biocca, Frank. Television and Political Advertising: Volume I: Psychological Processes (Routledge, 2013) Chandra, Ambarish, and Ulrich Kaiser. "Targeted advertising in magazine markets and the advent of the internet." Management Science 60.7 (2014) pp: 1829–1843. Chen, Yongmin, and Chuan He. "Paid placement: Advertising and search on the internet*." The Economic Journal 121#556 (2011): F309-F328. online Johnson-Cartee, Karen S., and Gary Copeland. Negative political advertising: Coming of age (2013) McAllister, Matthew P. and Emily West, eds. HardcoverThe Routledge Companion to Advertising and Promotional Culture (2013) McFall, Elizabeth Rose Advertising: a cultural economy (2004), cultural and sociological approaches to advertising Moriarty, Sandra, and Nancy Mitchell. Advertising & IMC: Principles and Practice (10th ed. 2014) Okorie, Nelson. The Principles of Advertising: concepts and trends in advertising (2011) Reichert, Tom, and Jacqueline Lambiase, eds. Sex in advertising: Perspectives on the erotic appeal (Routledge, 2014) Sheehan, Kim Bartel. Controversies in contemporary advertising (Sage Publications, 2013) Vestergaard, Torben and Schrøder, Kim. The Language of Advertising. Oxford: Basil Blackwell, 1985. Splendora, Anthony. "Discourse", a Review of Vestergaard and Schrøder, The Language of Advertising in Language in Society Vol. 15, No. 4 (Dec., 1986), pp. 445–449 History Brandt, Allan. The Cigarette Century (2009) Crawford, Robert. But Wait, There's More!: A History of Australian Advertising, 1900–2000 (2008) Ewen, Stuart. Captains of Consciousness: Advertising and the Social Roots of Consumer Culture. New York: McGraw-Hill, 1976. Fox, Stephen R. The mirror makers: A history of American advertising and its creators (University of Illinois Press, 1984) Friedman, Walter A. Birth of a Salesman (Harvard University Press, 2005), In the United States Jacobson, Lisa. Raising consumers: Children