position. In January 2018, it was reported that two industry veterans joined RTG, namely Mike Rayfield as senior vice president and general manager of RTG, and David Wang as senior vice president of engineering for RTG. In January 2020, AMD announced that its second generation RDNA graphics architecture was in development, with the aim of competing with the Nvidia RTX graphics products for performance leadership. In October 2020, AMD announced their new RX 6000 series series GPUs, their first high-end product based on RDNA2 and capable of handling ray-tracing natively, aiming to challenge Nvidia's RTX 3000 GPUs. Semi-custom and game console products In 2012, AMD's then CEO Rory Read began a program to offer semi-custom designs. Rather than AMD simply designing and offering a single product, potential customers could work with AMD to design a custom chip based on AMD's intellectual property. Customers pay a non-recurring engineering fee for design and development, and a purchase price for the resulting semi-custom products. In particular, AMD noted their unique position of offering both x86 and graphics intellectual property. These semi-custom designs would have design wins as the APUs in the PlayStation 4 and Xbox One and the subsequent PlayStation 4 Pro, Xbox One S, Xbox One X, Xbox Series X/S, and PlayStation 5. Financially, these semi-custom products would represent a majority of the company's revenue in 2016. In November 2017, AMD and Intel announced that Intel would market a product combining in a single package an Intel Core CPU, a semi-custom AMD Radeon GPU, and HBM2 memory. Other hardware AMD motherboard chipsets Before the launch of Athlon 64 processors in 2003, AMD designed chipsets for their processors spanning the K6 and K7 processor generations. The chipsets include the AMD-640, AMD-751, and the AMD-761 chipsets. The situation changed in 2003 with the release of Athlon 64 processors, and AMD chose not to further design its own chipsets for its desktop processors while opening the desktop platform to allow other firms to design chipsets. This was the "Open Platform Management Architecture" with ATI, VIA and SiS developing their own chipset for Athlon 64 processors and later Athlon 64 X2 and Athlon 64 FX processors, including the Quad FX platform chipset from Nvidia. The initiative went further with the release of Opteron server processors as AMD stopped the design of server chipsets in 2004 after releasing the AMD-8111 chipset, and again opened the server platform