1960. After meetings with New Orleans, Atlanta, and Miami, Hunt announced on May 22 that the Texans' new home would be Kansas City, Missouri. Kansas City mayor Harold Roe Bartle (nicknamed "Chief") was instrumental in his city's success in attracting the team. Partly to honor Bartle, the franchise officially became the Kansas City Chiefs on May 26. The San Diego Chargers, under head coach Sid Gillman, won a decisive 51–10 victory over the Boston Patriots for the 1963 AFL Championship. Confident that his team was capable of beating the NFL-champion Chicago Bears (he had the Chargers' rings inscribed with the phrase "World Champions"), Gillman approached NFL Commissioner Pete Rozelle and proposed a final championship game between the two teams. Rozelle declined the offer; however, the game would be instituted three seasons later. Watershed years (1964–65) A series of events throughout the next few years demonstrated the AFL's ability to achieve a greater level of equality with the NFL. On January 29, 1964, the AFL signed a lucrative $36 million television contract with NBC (beginning in the 1965 season), which gave the league money it needed to compete with the NFL for players. Pittsburgh Steelers owner Art Rooney was quoted as saying to NFL Commissioner Pete Rozelle after receiving the news of the AFL's new TV deal that, "They don't have to call us 'Mister' anymore". A single-game attendance record was set on November 8, 1964, when 61,929 fans packed Shea Stadium to watch the New York Jets and Buffalo Bills. The bidding war for players between the AFL and NFL escalated in 1965. The Chiefs drafted University of Kansas star Gale Sayers in the first round of the 1965 AFL draft (held November 28, 1964), while the Chicago Bears did the same in the NFL draft. Sayers eventually signed with the Bears. A similar situation occurred when the New York Jets and the NFL's St. Louis Cardinals both drafted University of Alabama quarterback Joe Namath. In what was viewed as a key victory for the AFL, Namath signed a $427,000 contract with the Jets on January 2, 1965 (the deal included a new car). It was the highest amount of money ever paid to a collegiate football player, and is cited as the strongest contributing factor to the eventual merger between the two leagues. After the 1963 season, the Newark Bears of the Atlantic Coast Football League expressed interest in