for the system's launch: Ms. Pac-Man, Pole Position II, Centipede, Joust, Dig Dug, Nile Flyer (eventually released as Desert Falcon), Robotron: 2084, Galaga, Food Fight, Ballblazer, Rescue on Fractalus!, Track & Field, and Xevious. On July 2, 1984, Warner Communications sold Atari's Consumer Division to Jack Tramiel. All projects were halted during an initial evaluation period. GCC had not been paid for their development of the 7800, and Warner and Tramiel fought over who was accountable. In May 1985, Tramiel relented and paid GCC. This led to additional negotiations regarding the launch titles GCC had developed, then an effort to find someone to lead their new video game division, which was completed in November 1985. The original production run of the Atari 7800 languished in warehouses until it was introduced in January 1986. The console was released nationwide in May 1986 for $79.95. It launched with titles intended for the 7800's debut in 1984 and was aided by a marketing campaign with a budget in the "low millions" according to Atari Corporation officials. This was substantially less than the $9 million spent by Sega and the $16 million spent by Nintendo. The keyboard and high score cartridge planned by Warner were cancelled. In February 1987, Computer Entertainer reported that 100,000 Atari 7800 consoles had been sold in the United States, including those which had been warehoused since 1984. This was less than the Master System's 125,000 and the NES's 1.1 million. A complaint from owners in 1986 was the slow release of games. Galaga in August was followed by Xevious in November. By the end of 1986, the 7800 had 10 games, compared to Sega's 20 and Nintendo's 36. Atari would sell over 1 million 7800 consoles by June 1988. Discontinuation On January 1, 1992, Atari Corporation announced the end of production and support for the 7800, 2600, and the 8-bit computer family including the Atari XEGS. At least one game, an unreleased port of Toki, was worked on past this date. By the time of the discontinuation, the Nintendo Entertainment System controlled 80% of the North American market while Atari had 12%. Retro Gamer magazine issue 132 reported that according to Atari UK Marketing Manager Darryl Still, "it was very well stocked by European retail; although it never got the consumer traction that the 2600 did, I remember we used to sell a lot of units through mail order