to "race the beam" to perform other functions while the electron gun scans outside of the visible screen. Alongside the electronics development, Bushnell brought in Gene Landrum, a consultant who had just prior consulted for Fairchild Camera and Instrument for its upcoming Channel F, to determine the consumer requirements for the console. In his final report, Landrum suggested a living room aesthetic, with a wood grain finish, and the cartridges must be "idiot proof, child proof and effective in resisting potential static [electricity] problems in a living room environment". Landrum recommended it include four to five dedicated games in addition to the cartridges, but this was dropped in the final designs. The cartridge design was done by James Asher and Douglas Hardy. Hardy had been an engineer for Fairchild and helped in the initial design of the Channel F cartridges, but he quit to join Atari in 1976. The interior of the cartridge that Asher and Hardy designed was sufficiently different to avoid patent conflicts, but the exterior components were directly influenced by the Channel F to help work around the static electricity concerns. Atari was still recovering from its 1974 financial woes and needed additional capital to fully enter the home console market, though Bushnell was wary of being beholden to outside financial sources. Atari obtained smaller investments through 1975, but not at the scale it needed, and began considering a sale to a larger firm by early 1976. Atari was introduced to Warner Communications, which saw the potential for the growing video game industry to help offset declining profits from its film and music divisions. Negotiations took place during 1976, during which Atari cleared itself of liabilities, including settling a patent infringement lawsuit with Magnavox over Ralph H. Baer's patents that were the basis for the Magnavox Odyssey. In mid-1976, Fairchild announced the Channel F, planned for release later that year, beating Atari to the market. By October 1976, Warner and Atari agreed to the purchase of Atari for . Warner provided an estimated which was enough to fast-track Stella. By 1977, development had advanced enough to brand it the "Atari Video Computer System" (VCS) and start developing games. Launch and success The unit was showcased on June 4, 1977, at the Summer Consumer Electronics Show with plans for retail release in October. The announcement was purportedly delayed to wait out the terms of the Magnavox patent lawsuit