In April, AOL took several steps to expand its ability to generate revenue through online video advertising. The company announced that it would offer gross rating point (GRP) guarantee for online video, mirroring the television-ratings system and guaranteeing audience delivery for online-video advertising campaigns bought across its properties. This announcement came just days before the Digital Content NewFront (DCNF) a two-week event held by AOL, Google, Hulu, Microsoft, Vevo and Yahoo to showcase the participating sites' digital video offerings. The DCNF was conducted in advance of the traditional television upfronts in the hope of diverting more advertising money into the digital space. On April 24, the company launched the AOL On network, a single website for its video output. In February 2013, AOL reported its fourth quarter revenue of $599.5 million, its first growth in quarterly revenue in eight years. In August 2013, Armstrong announced that Patch Media would scale back or sell hundreds of its local news sites. Not long afterward, layoffs began, with up to 500 out of 1,100 positions initially impacted. On January 15, 2014, Patch Media was spun off, and majority ownership was held by Hale Global. By the end of 2014, AOL controlled 0.74% of the global advertising market, well behind industry leader Google's 31.4%. On January 23, 2014, AOL acquired Gravity, a software startup that tracked users' online behavior and tailored ads and content based on their interests, for $83 million. The deal, which included approximately 40 Gravity employees and the company's personalization technology, was Armstrong's fourth-largest deal since taking command in 2009. Later that year, AOL acquired Vidible, a company that developed technology to help websites run video content from other publishers, and help video publishers sell their content to these websites. The deal, which was announced December 1, 2014, was reportedly worth roughly $50 million. On July 16, 2014, AOL earned an Emmy nomination for the AOL original series The Future Starts Here in the News and Documentary category. This came days after AOL earned its first Primetime Emmy Award nomination and win for Park Bench with Steve Buscemi in the Outstanding Short Form Variety Series. Created and hosted by Tiffany Shlain, the series focused on humans' relationship with technology and featured episodes such as "The Future of Our Species," "Why We Love Robots" and "A Case for Optimism." 2015–2021: Division of Verizon On May 12, 2015, Verizon announced plans to buy