TOS. New ROMs were released a few months later and were included in new machines and as an upgrade for older machines. Atari originally intended to include GEM's GDOS (Graphical Device Operating System), which allows programs to send GEM VDI (Virtual Device Interface) commands to drivers loaded by GDOS. This allows developers to send VDI instructions to other devices simply by pointing to it. However, GDOS was not ready at the time the ST started shipping and was included in software packages and with later ST machines. Later versions of GDOS support vector fonts. A limited set of GEM fonts were included in the ROMs, including the ST's standard 8x8 pixel graphical character set. It contains four characters which can be placed together in a square, forming the face of J. R. "Bob" Dobbs (the figurehead of the Church of the SubGenius). The ST was less expensive than most contemporaries, including the Macintosh Plus, and is faster than many. Largely as a result of its price and performance factor, the ST became fairly popular, especially in Europe where foreign-exchange rates amplified prices. The company's English advertising slogan of the era was "Power Without the Price". An Atari ST and terminal emulation software was much cheaper than a Digital VT220 terminal, commonly needed by offices with central computers. By late 1985, the 520STM added an RF modulator for TV display. Industry reaction Computer Gaming World stated that Tramiel's poor pre-Atari reputation would likely make computer stores reluctant to deal with the company, hurting its distribution of the ST. One retailer said, "If you can believe Lucy when she holds the football for Charlie Brown, you can believe Jack Tramiel"; another said that because of its experience with Tramiel, "our interest in Atari is zero, zilch". Neither Atari nor Commodore could persuade large chains like ComputerLand or BusinessLand to sell its products. Observers criticized Atari's erratic discussion of its stated plans for the new computer, as it shifted between using mass merchandisers, specialty computer stores, and both. When asked at COMDEX, Atari executives could not name any computer stores that would carry the ST. After a meeting with Atari, one analyst said, "We've seen marketing strategies changed before our eyes". Tramiel's poor reputation influenced potential software developers. One said, "Dealing with Commodore is like dealing with Attila the Hun. I don't know if Tramiel will be following his old habits ... I