computer screen. Weak reputational cues such as eyespots may become unimportant if there are stronger cues present and may lose their effect with continued exposure unless reinforced with real reputational effects. Public displays such as public weeping for dead celebrities and participation in demonstrations may be influenced by a desire to be seen as altruistic. People who know that they are publicly monitored sometimes even wastefully donate money they know is not needed by the recipient because of reputational concerns. Women have been found to find altruistic men to be attractive partners. When looking for a long-term partner, altruism may be a preferred trait as it may indicate that he is also willing to share resources with her and her children. It has been shown that men perform altruistic acts in the early stages of a romantic relationship or simply when in the presence of an attractive woman. While both sexes state that kindness is the most preferable trait in a partner there is some evidence that men place less value on this than women and that women may not be more altruistic in presence of an attractive man. Men may even avoid altruistic women in short-term relationships which may be because they expect less success. People may compete for social benefit from a burnished reputation, which may cause competitive altruism. On the other hand, in some experiments a proportion of people do not seem to care about reputation and they do not help more even if this is conspicuous. This may possibly be due to reasons such as psychopathy or that they are so attractive that they need not be seen to be altruistic. The reputational benefits of altruism occur in the future as compared to the immediate costs of altruism in the present. While humans and other organisms generally place less value on future costs/benefits as compared to those in the present, some have shorter time horizons than others and these people tend to be less cooperative. Explicit extrinsic rewards and punishments have been found to sometimes actually have the opposite effect on behaviors compared to intrinsic rewards. This may be because such extrinsic, top-down incentives may replace (partially or in whole) intrinsic and reputational incentives, motivating the person to focus on obtaining the extrinsic rewards, which overall may make the behaviors less desirable. Another effect is that people would like altruism to be due to a personality