were harvested, livestock were butchered, and Winter was coming. Halloween, 31 October, is in autumn in the northern hemisphere. Television, film, book, costume, home decoration, and confectionery businesses use this time of year to promote products closely associated with such a holiday, with promotions going from late August or early September to 31 October, since their themes rapidly lose strength once the holiday ends, and advertising starts concentrating on Christmas. Other associations In some parts of the northern hemisphere, autumn has a strong association with the end of summer holiday and the start of a new school year, particularly for children in primary and secondary education. "Back to School" advertising and preparations usually occurs in the weeks leading to the beginning of autumn. Thanksgiving Day is a national holiday celebrated in Canada, in the United States, in some of the Caribbean islands and in Liberia. Thanksgiving is celebrated on the second Monday of October in Canada, on the fourth Thursday of November in the United States (where it is commonly regarded as the start of the Christmas and holiday season), and around the same part of the year in other places. Similarly named festival holidays occur in Germany and Japan. Television stations and networks, particularly in North America, traditionally begin their regular seasons in their autumn, with new series and new episodes of existing series debuting mostly during late September or early October (series that debut outside the autumn season are usually known as mid-season replacements). A sweeps period takes place in November to measure Nielsen Ratings. American football is played almost exclusively in the autumn months; at the high school level, seasons run from late August through early November, with some playoff games and holiday rivalry contests being played as late as Thanksgiving. In many American states, the championship games take place in early December. College football's regular season runs from September through November, while the main professional circuit, the National Football League, plays from September through to early January. Summer sports, such as association football (in Northern America, East Asia, Argentina, and South Africa), Canadian football, stock car racing, tennis, golf, cricket, and professional baseball, wrap up their seasons in early to late autumn; Major League Baseball's championship World Series is popularly known as the "Fall Classic". (Amateur baseball is usually finished by August.) Likewise, professional winter sports, such as ice hockey and basketball, and most leagues of