OS was announced in 2003 and others for BlackBerry and Windows Mobile After 2012, stand-alone official AIM client software includes advertisements and was available for Microsoft Windows, Windows Mobile, Classic Mac OS, macOS, Android, iOS, BlackBerry OS. Usage decline and product sunset Around 2011, AIM started to lose popularity rapidly, partly due to the quick rise of Gmail and its built-in real-time Google Chat instant messenger integration in 2011 and because many people migrated to SMS or iMessages text messaging and later, social networking websites and apps for instant messaging, in particular, Facebook Messenger, which was released as a standalone application the same year. AOL made a partnership to integrate AIM messaging in Google Talk, and had a feature for AIM users to send SMS messages directly from AIM to any number, as well as for SMS users to send an IM to any AIM user. As of June 2011, one source reported AOL Instant Messenger market share had collapsed to 0.73%. However, this number only reflected installed IM applications, and not active users. The engineers responsible for AIM claimed that they were unable to convince AOL management that free was the future. On March 3, 2012, AOL ended employment of AIM's development staff while leaving it active and with help support still provided. On October 6, 2017, it was announced that the AIM service would be discontinued on December 15; however, a non-profit development team known as Wildman Productions started up a server for older versions of AOL Instant Messenger, known as AIM Phoenix. The "AIM Man" The AIM mascot was designed by JoRoan Lazaro and was implemented in the first release in 1997. This was a yellow stickman-like figure, often called the "Running Man". The mascot appeared on all AIM logos and most wordmarks, and always appeared at the top of the buddy list. AIM's popularity in the late 1990s and the 2000s led to the "Running Man" becoming a familiar brand on the Internet. After over 14 years, the iconic logo disappeared as part of the AIM rebranding in 2011. However, in August 2013, the "Running Man" returned. In 2014, a Complex editor called it a "symbol of America". In April 2015, the Running Man was officially featured in the Virgin London Marathon, dressed by a person for the AOL-partnered Free The Children charity. Protocol The standard protocol that AIM clients used to communicate is called Open