the new company consolidated its corporate headquarters in Fort Worth, abandoning the US Airways headquarters in Phoenix, AZ. As of 2015, American Airlines is the corporation with the largest presence in Fort Worth. In 2015, American announced that it would build a new headquarters in Fort Worth. Groundbreaking began in the spring of 2016 and occupancy completed in September 2019. The airline plans to house 5,000 new workers in the building. It will be located on a property adjacent to the airline's flight academy and conference and training center, west of Texas State Highway 360, west from the current headquarters. The airline will lease a total of from Dallas–Fort Worth International Airport and this area will include the headquarters. Construction of the new headquarters began after the demolition of the Sabre facility, previously on the site. The airline considered developing a new headquarters in Irving, Texas, on the old Texas Stadium site, before deciding to keep the headquarters in Fort Worth. Corporate identity Logo In 1931, Goodrich Murphy, an American employee, designed the AA logo as an entry in a logo contest. The eagle in the logo was copied from a Scottish hotel brochure. The logo was redesigned by Massimo Vignelli in 1967. Thirty years later, in 1997, American Airlines was able to make its logo Internet-compatible by buying the domain AA.com. AA is also American's two-letter IATA airline designator. On January 17, 2013, American launched a new rebranding and marketing campaign with FutureBrand dubbed, "A New American". This included a new logo, which includes elements of the 1967 logo. American Airlines faced difficulty obtaining copyright registration for their 2013 logo. On June 3, 2016, American Airlines sought to register it with the United States Copyright Office, but in October of that year, the Copyright Office ruled that the logo was ineligible for copyright protection, as it did not pass the threshold of originality, and was thus in the public domain. American requested that the Copyright Office reconsider, but on January 8, 2018, the Copyright Office affirmed its initial determination. After American Airlines submitted additional materials, the Copyright Office reversed its decision on December 7, 2018, and ruled that the logo contained enough creativity to merit copyright protection. Aircraft livery American's early liveries varied widely, but a common livery was adopted in the 1930s, featuring an eagle painted on the fuselage. The eagle became a symbol of the company and