(pp 15–18). Government and the sector will find new ways to encourage museums to collect actively and strategically, especially the record of contemporary society. The sector will develop new collaborative approaches to sharing and developing collections and related expertise. Museums' workforce will be dynamic, highly skilled and representative (pp 17–22). Museums' governing bodies and workforce will be representative of the communities they serve. Find more varied ways for a broader range of skills to come into museums. Improve continuing professional development. Museums will work more closely with each other and partners outside the sector (pp 23–26). A consistent evidence base of the contribution of all kinds of museums to the full range of public service agendas will be developed. There will be deeper and longer lasting partnerships between the national museums and a broader range of regional partners. Museums' international roles will be strengthened to improve museum programmes in this country and Britain's image, reputation and relationships abroad. The conservation profession response to this report was on the whole less than favourable, the Institute of Conservation (ICON) published their response under the title "A Failure of Vision". It had the following to say: Concluding: Further to this the ICON website summary report lists the following specific recommendations: A national survey to find out what the public want from museums, what motivates them to visit them and what makes for a rewarding visit. A review of survey results and prioritisation of the various intrinsic, instrumental and institutional values to provide a clear basis for a 10-year strategy HR consultants to be brought in from the commercial sector to review recruitment, career development and working practices in the national and regional museums. A commitment to examine the potential for using Museum Accreditation as a more effective driver for improving recruitment, diversity, and career development across the sector. DCMS to take full account of the eventual findings of the current Commons Select Committee enquiry into Care of Collections in the final version of this document The adoption of those recommendations of the recent House of Lords inquiry into Science and Heritage which might affect the future of museums. In November 2008, the UK-based think tank Demos published an influential pamphlet entitled It's a material world: caring for the public realm, in which they argue for integrating the public directly into efforts to conserve material culture, particularly that which is in the public, their