clapping during the segment and giving silent reflection instead. This segment was later followed by a commercial break. In terms of broadcast length, the ceremony generally averages three and a half hours. The first Oscars, in 1929, lasted 15 minutes. At the other end of the spectrum, the 2002 ceremony lasted four hours and twenty-three minutes. In 2010, the organizers of the Academy Awards announced winners' acceptance speeches must not run past 45 seconds. This, according to organizer Bill Mechanic, was to ensure the elimination of what he termed "the single most hated thing on the show" – overly long and embarrassing displays of emotion. In 2016, in a further effort to streamline speeches, winners' dedications were displayed on an on-screen ticker. During the 2018 ceremony, host Jimmy Kimmel acknowledged how long the ceremony had become, by announcing that he would give a brand-new jet ski to whoever gave the shortest speech of the night (a reward won by Mark Bridges when accepting his Best Costume Design award for Phantom Thread). The Wall Street Journal analyzed the average minutes spent across the 2014–2018 telecasts as follows: 14 on song performances; 25 on the hosts' speeches; 38 on prerecorded clips; and 78 on the awards themselves, broken into 24 on the introduction and announcement, 24 on winners walking to the stage, and 30 on their acceptance speeches. Although still dominant in ratings, the viewership of the Academy Awards has steadily dropped; the 88th Academy Awards were the lowest-rated in the past eight years (although with increases in male and 18–49 viewership), while the show itself also faced mixed reception. Following the show, Variety reported that ABC was, in negotiating an extension to its contract to broadcast the Oscars, seeking to have more creative control over the broadcast itself. Currently and nominally, AMPAS is responsible for most aspects of the telecast, including the choice of production staff and hosting, although ABC is allowed to have some input on their decisions. In August 2016, AMPAS extended its contract with ABC through 2028: the contract neither contains any notable changes nor gives ABC any further creative control over the telecast. TV ratings Historically, the telecast's viewership is higher when box-office hits are favored to win the Best Picture award. More than 57.25 million viewers tuned to the telecast for the 70th Academy Awards in 1998, the year of Titanic, which generated a box office