and early 20th centuries, social anthropology in Great Britain and cultural anthropology in the US have been distinguished from other social sciences by their emphasis on cross-cultural comparisons, long-term in-depth examination of context, and the importance they place on participant-observation or experiential immersion in the area of research. Cultural anthropology, in particular, has emphasized cultural relativism, holism, and the use of findings to frame cultural critiques. This has been particularly prominent in the United States, from Boas' arguments against 19th-century racial ideology, through Margaret Mead's advocacy for gender equality and sexual liberation, to current criticisms of post-colonial oppression and promotion of multiculturalism. Ethnography is one of its primary research designs as well as the text that is generated from anthropological fieldwork. In Great Britain and the Commonwealth countries, the British tradition of social anthropology tends to dominate. In the United States, anthropology has traditionally been divided into the four field approach developed by Franz Boas in the early 20th century: biological or physical anthropology; social, cultural, or sociocultural anthropology; and archaeological anthropology; plus linguistic anthropology. These fields frequently overlap but tend to use different methodologies and techniques. European countries with overseas colonies tended to practice more ethnology (a term coined and defined by Adam F. Kollár in 1783). It is sometimes referred to as sociocultural anthropology in the parts of the world that were influenced by the European tradition. Fields Anthropology is a global discipline involving humanities, social sciences and natural sciences. Anthropology builds upon knowledge from natural sciences, including the discoveries about the origin and evolution of Homo sapiens, human physical traits, human behavior, the variations among different groups of humans, how the evolutionary past of Homo sapiens has influenced its social organization and culture, and from social sciences, including the organization of human social and cultural relations, institutions, social conflicts, etc. Early anthropology originated in Classical Greece and Persia and studied and tried to understand observable cultural diversity, such as by Al-Biruni of the Islamic Golden Age. As such, anthropology has been central in the development of several new (late 20th century) interdisciplinary fields such as cognitive science, global studies, and various ethnic studies. According to Clifford Geertz, Sociocultural anthropology has been heavily influenced by structuralist and postmodern theories, as well as a shift toward the analysis of modern societies. During the 1970s and 1990s, there was an epistemological shift away from the positivist traditions that had largely