this time with the song "Ring Ring". The studio sessions were handled by Michael B. Tretow, who experimented with a "wall of sound" production technique that became a distinctive new sound thereafter associated with ABBA. Stig Anderson arranged an English translation of the lyrics by Neil Sedaka and Phil Cody and they thought this would be a success. However, on 10 February 1973, the song came third in Melodifestivalen; thus it never reached the Eurovision Song Contest itself. Nevertheless, the group released their debut studio album, also called Ring Ring. The album did well and the "Ring Ring" single was a hit in many parts of Europe and also in South Africa. However, Stig Anderson felt that the true breakthrough could only come with a UK or US hit. When Agnetha Fältskog gave birth to her daughter Linda in 1973, she was replaced for a short period by Inger Brundin on a trip to West Germany. Official naming In 1973, Stig Anderson, tired of unwieldy names, started to refer to the group privately and publicly as ABBA (a palindrome). At first, this was a play on words, as Abba is also the name of a well-known fish-canning company in Sweden, and itself an abbreviation. However, since the fish-canners were unknown outside Sweden, Anderson came to believe the name would work in international markets. A competition to find a suitable name for the group was held in a Gothenburg newspaper and it was officially announced in the summer that the group were to be known as "ABBA." The group negotiated with the canners for the rights to the name. Fred Bronson reported for Billboard that Fältskog told him in a 1988 interview that "[ABBA] had to ask permission and the factory said, 'O.K., as long as you don't make us feel ashamed for what you're doing. "ABBA" is an acronym formed from the first letters of each group member's first name: Agnetha, Björn, Benny, Anni-Frid, although there has never been any official confirmation of who each letter in the sequence refers to. The earliest known example of "ABBA" written on paper is on a recording session sheet from the Metronome Studio in Stockholm dated 16 October 1973. This was first written as "Björn, Benny, Agnetha & Frida," but was subsequently crossed out with "ABBA" written in large letters on top. Official logo Their official logo, distinct with the backward "B," was