for the three-chapter one-shot Jiya in Weekly Young Jump. Toriyama was engaged by 20th Century Fox as a creative consultant on Dragonball Evolution, an American live-action film adaptation of Dragon Ball. He is also credited as an executive producer on the 2009 film, which failed both critically and financially. Toriyama later stated in 2013 that he had felt the script did not "capture the world or the characteristics" of his series and was "bland" and not interesting, so he cautioned them and gave suggestions for changes. But the Hollywood producers did not heed his advice, "And just as I thought, the result was a movie I cannot call Dragon Ball." Avex Trax commissioned Toriyama to draw a portrait of pop singer Ayumi Hamasaki, and it was printed on the CD of her 2009 single "Rule", which was used as the theme song to the film. Toriyama drew a 2009 manga titled Delicious Island's Mr. U for Anjō's Rural Society Project, a nonprofit environmental organization that teaches the importance of agriculture and nature to young children. They originally asked him to do the illustrations for a pamphlet, but Toriyama liked the project and decided to expand it into a story. It is included in a booklet about environmental awareness that is distributed by the Anjō city government. As part of Weekly Shōnen Jumps "Top of the Super Legend" project, a series of six one-shots by famed Jump artists, Toriyama created Kintoki for its November 15, 2010 issue. He collaborated with Weekly Shōnen Jump to create a video to raise awareness and support for those affected by the 2011 Tōhoku earthquake and tsunami on March 11, 2011. Return to Dragon Ball (2012–present) In 2012, Dragon Ball Z: Battle of Gods was announced to be in development, with Toriyama involved in its creation. The film marked the series' first theatrical film in 17 years, and the first time Toriyama had been involved in one as early as the screenwriting stages. The film opened on March 30, 2013. A special "dual ticket" that could be used to see both Battle of Gods and One Piece Film: Z was created with new art by both Toriyama and Eiichiro Oda. On March 27, the "Akira Toriyama: The World of Dragon Ball" exhibit opened at the Takashimaya department store in Nihonbashi, garnering 72,000 visitors in its first nineteen days. The exhibit was separated into seven areas. The