they could not be worn other than for performances. In their early years, group member Anni-Frid Lyngstad designed and even hand sewed the outfits. Later, as their success grew, they used professional theatrical clothes designer Owe Sandström together with tailor Lars Wigenius with Lyngstad continuing to suggest ideas whilst co-ordinating the outfits with concert set designs. Choreography by Graham Tainton also contributed to their performance style. The videos that accompanied some of the band's biggest hits are often cited as being among the earliest examples of the genre. Most of ABBA's videos (and ABBA: The Movie) were directed by Lasse Hallström, who would later direct the films My Life as a Dog, The Cider House Rules and Chocolat. ABBA made videos because their songs were hits in many different countries and personal appearances were not always possible. This was also done in an effort to minimise travelling, particularly to countries that would have required extremely long flights. Fältskog and Ulvaeus had two young children and Fältskog, who was also afraid of flying, was very reluctant to leave her children for such a long time. ABBA's manager, Stig Anderson, realised the potential of showing a simple video clip on television to publicise a single or album, thereby allowing easier and quicker exposure than a concert tour. Some of these videos have become classics because of the 1970s-era costumes and early video effects, such as the grouping of the band members in different combinations of pairs, overlapping one singer's profile with the other's full face, and the contrasting of one member against another. In 1976, ABBA participated in an advertising campaign to promote the Matsushita Electric Industrial Co.'s brand, National, in Australia. The campaign was also broadcast in Japan. Five commercial spots, each of approximately one minute, were produced, each presenting the "National Song" performed by ABBA using the melody and instrumental arrangements of "Fernando" and revised lyrics. Political use of ABBA's music In September 2010, band members Andersson and Ulvaeus criticised the right-wing Danish People's Party (DF) for using the ABBA song "Mamma Mia" (with modified lyrics referencing Pia Kjærsgaard) at rallies. The band threatened to file a lawsuit against the DF, saying they never allowed their music to be used politically and that they had absolutely no interest in supporting the party. Their record label Universal Music later said that no legal action would be taken because an agreement had