vernacular remains competitive, being popular in DSTV pay channels and several internet sites, while generating high newspaper and music CD sales. A resurgence in Afrikaans popular music since the late 1990s has invigorated the language, especially among a younger generation of South Africans. A recent trend is the increased availability of pre-school educational CDs and DVDs. Such media also prove popular with the extensive Afrikaans-speaking emigrant communities who seek to retain language proficiency in a household context. After years of slumber, Afrikaans language cinema is showing signs of new vigour. The 2007 film , the first full-length Afrikaans movie since Paljas in 1998, is seen as the dawn of a new era in Afrikaans cinema. Several short films have been created and more feature-length movies, such as and (both in 2008) have been produced, besides the 2011 Afrikaans-language film , which was the first Afrikaans film to screen at the Cannes Film Festival. The film was also released in 2011. The Afrikaans Film industry started gaining international recognition via the likes of big Afrikaans Hollywood film stars, like Charlize Theron (Monster) and Sharlto Copley (District 9) promoting their mother tongue. Afrikaans seems to be returning to the SABC. SABC3 announced early in 2009 that it would increase Afrikaans programming due to the "growing Afrikaans-language market and [their] need for working capital as Afrikaans advertising is the only advertising that sells in the current South African television market". In April 2009, SABC3 started screening several Afrikaans-language programmes. Further latent support for the language derives from its de-politicised image in the eyes of younger-generation South Africans, who less and less often view it as "the language of the oppressor". Indeed, there is a groundswell movement within Afrikaans to be inclusive, and to promote itself along with the other indigenous official languages. In Namibia, the percentage of Afrikaans speakers declined from 11.4% (2001 Census) to 10.4% (2011 Census). The major concentrations are in Hardap (41.0%), ǁKaras (36.1%), Erongo (20.5%), Khomas (18.5%), Omaheke (10.0%), Otjozondjupa (9.4%), Kunene (4.2%), and Oshikoto (2.3%). Many native speakers of Bantu languages and English also speak Afrikaans as a second language. It is widely taught in South African schools, with about 10.3 million second-language students. Even in KwaZulu-Natal (where there are relatively few Afrikaans home-speakers), the majority of pupils opt for Afrikaans as their first additional language because it is regarded as easier than Zulu. Afrikaans is offered at