a spokesman for Wildroot Cream-Oil hair tonic in a series of daily strip-style print ads. The characters also sold chainsaws, underwear, ties, detergent, candy, soft drinks—including a licensed version of Capp's moonshine creation, Kickapoo Joy Juice—and General Electric and Procter & Gamble products, all requiring special artwork. No matter how much help he had, Capp insisted on his drawing and inking the characters' faces and hands—especially of Abner and Daisy Mae—and his distinctive touch is often discernible. "He had the touch," Frazetta said of Capp in 2008. "He knew how to take an otherwise ordinary drawing and really make it pop. I'll never knock his talent." As is usual with collaborative efforts in comic strips, his name was the only one credited— although, sensitive to his own experience working on Joe Palooka, Capp frequently drew attention to his assistants in interviews and publicity pieces. A 1950 cover story in Time even included photographs of two of his employees, whose roles in the production were detailed by Capp. Ironically, this highly irregular policy (along with the subsequent fame of Frank Frazetta) has led to the misconception that his strip was "ghosted" by other hands. The production of Li'l Abner has been well documented, however. In point of fact, Capp maintained creative control over every stage of production for virtually the entire run of the strip. Capp originated the stories, wrote the dialogue, designed the major characters, rough penciled the preliminary staging and action of each panel, oversaw the finished pencils, and drew and inked the hands and faces of the characters. Frazetta authority David Winiewicz described the everyday working mode of operation in Li'l Abner Dailies: 1954 Volume 20 (Kitchen Sink, 1994): There was also a separate line of comic book titles published by the Caplin family-owned Toby Press, including Shmoo Comics featuring Washable Jones. Cartoonist Mell Lazarus, creator of Miss Peach and Momma, wrote a comic novel in 1963 entitled The Boss Is Crazy, Too which was partly inspired by his apprenticeship days working with Capp and his brother Elliot at Toby. In a seminar at the Charles Schulz Museum on November 8, 2008, Lazarus called his experience at Toby "the five funniest years of my life". Lazarus went on to cite Capp as one of the "four essentials" in the field of newspaper cartoonists, along with Walt Kelly, Charles Schulz, and Milton Caniff. Capp detailed his approach to writing