"Sorry Not Sorry" is a song by American singer Demi Lovato. She co-wrote the song with Sean Douglas, Trevor Brown, William Zaire Simmons and its producer Oak Felder. It was released on July 11, 2017, through Island Records, Republic Records, Hollywood Records, and Safehouse Records, as the lead single from her sixth studio album, Tell Me You Love Me. An acoustic version of the song is included on the deluxe version of the album. Commercially, "Sorry Not Sorry" reached number six in the US, number one in Wallonia and on the international chart of Malaysia, and the top ten in ten additional countries. Its music video was directed by Hannah Lux Davis and released on July 19, 2017. The song was certified platinum in Italy, New Zealand, and the United Kingdom, double platinum in Australia, triple platinum in Canada, quintuple platinum in the United States, and diamond in Brazil. To promote the song, Lovato sang it at house parties after its release. She also promoted the song on several TV programs such as Good Morning America, The Tonight Show Starring Jimmy Fallon, and The Ellen DeGeneres Show, also at the 2017 MTV Video Music Awards and 2017 American Music Awards. It received a nomination for 2017 MTV Video Music Awards in the "Song of Summer" category and again at the 2018 MTV Video Music Awards in the "Best Pop" category. Production "Sorry Not Sorry" was written by Warren "Oak" Felder, Sean Douglas, Trevor Brown, William Zaire Simmons and Demi Lovato for the latter's sixth studio album, Tell Me You Love Me. The production was handled by Oak with co-production by "Downtown" Trevor Brown and Zaire Koalo. The track was recorded with guidance by Jose Balaguer and Oak in Westlake Recording Studios and SuCasa Recording, respectively, both located in Los Angeles. The engineering of "Sorry Not Sorry" was done by Jose Balaguer, Oak and Chris Galland, added by Nicole "Coco" Llorens and assisted by Keith "Daquan" Sorrells. Manny Marroquin finished the mixing, assisted by Robin Florent and Scott Desmarais. The mastering was done by Chris Gehringer and Will Quinnell at Sterling Sound Studios. All four co-writers provided background vocals. Oak Felder performed the keyboards and also did the arrangement. Felder and Brown programmed the synthesizer, while Koalo programmed the drums. Felder revealed to Songwriter Universe that the concept of the track was inspired by a phone conversation with his wife which