dialogue while providing only "context clues," but they realized that subtitles were necessary for the scene in which the deaf daughter and her hearing father argue about the modified hearing aid. They subsequently added subtitles for all sign-language dialogue in the film. Creature design Production designer Jeffrey Beecroft headed the creature design, and Industrial Light & Magic created the creatures, led by visual effects supervisor Scott Farrar. The director wanted the creatures to look like they had evolved to no longer need eyes, and to be "somewhat humanoid" in nature. Farrar said the initial creature design showed them with rhinoceros-like horns out of their faces, later redesigned. Vanity Fair reported, "The team immediately set about pulling references; prehistoric fish, black snakes, and bats, particularly their movement patterns. Inspiration was also drawn from bog people: cadavers that have been mummified in peat, turning the skin black and giving it a sagging, leathery look." Krasinski provided motion-capture for the creatures. Marketing Paramount Pictures released the first trailer for A Quiet Place in November 2017. It aired a 30-second commercial for the film during the US football championship Super Bowl LII on February 4, 2018. Of the seven trailers that aired during the playoff, A Quiet Place and Red Sparrow were shown during the pregame and had the lowest views and social conversations. A Quiet Place had 149,000 views on YouTube, 275,000 views on Facebook, and 2,900 social conversations. On February 12, 2018, Krasinski appeared on The Ellen DeGeneres Show to present the full trailer for A Quiet Place. The studio spent an estimated $86 million on prints and advertisements for the film. Release Premiere A Quiet Place had its world premiere at the South by Southwest film festival as the opening-night film on March 9, 2018. It was selected from 2,458 submissions, and earned "raves" from critics, according to IndieWire. Following its premiere, the film experienced social media growth to under views across multiple platforms, outpacing Get Out (2017), which had views. Box office forecast The Tracking Board reported on , "The stellar reviews out of SXSW, coupled with the fact that there isn't anything like it in the marketplace, should help it stand out among its bigger-budget competition." Deadline Hollywood said on that the film was projected to gross around $20 million in its opening weekend. Variety reported on that the film "is tracking to open between" and , which reached