How: How to Engage Society and Deploy Decarbonization", Venice, February 2019, with the support of the World Bank Group's Connect4Climate global partnership program; 6th edition: "Greenwashing and Sustainability: a Growing Trend that Needs To Be Addressed", Venice, October 2021, with the support of SIA (Social Impact Agenda for Italy) Andrea Boragno was also invited to speak about Pope Francis's encyclical Laudato Si’ to put forward Alcantara's experience as an example of a sustainable company in 2015. Focus on art world Noted for connecting the brand Alcantara to the art world, around 10 years ago Boragno foresaw a great potential in such a relationship and launched a series of collaborations and projects with both established top artists and creative avant-gardes and especially with museum institutions at an international level. The collaborations with the art world involved more than 15 museums (including MAXXI, Victoria and Albert Museum, Yuz Museum Shanghai, Mori Art Museum, Palazzo Reale ), more than 10 cities (among others Rome, London, Shanghai, Tokyo, Milan) and around 100 artists (to mention but a few: Nendo, Marcel Wanders, Ross Lovegrove, Giulio Cappellini, Nanda Vigo, Yuri Ancarani, Qin Feng, Qu Lei Lei, Chiharu Shiota, Iris Van Herpen), for a total of more than 100 artworks exhibited. Over the years, the dialogue with creativity brought to the definition of a new form of cultural collaboration between industry and the art world. In fact the relationship purely based on patronage or fundraising objectives has been replaced by a cultural partnership relationship with international museums and institutions, where Alcantara material has become integral part of the creative process. References 1950 births Living people Italian businesspeople