of a famous magazine shoot of Burt Reynolds lying on a bear skin in front of a fireplace. The next month, Reynolds said in an interview on Extra with Mario Lopez that the film would be "family friendly", only to see Deadpool seemingly murder Lopez and announce that the video was an April Fools' joke and "Deadpool will of course be rated R." In January, fan events in New York City and Los Angeles that promised "first look footage" were actually early screenings of the film. Reynolds attended the New York screening, while Tim Miller attended the Los Angeles screening with Deadpool co-creator Rob Liefeld, Lee, T.J. Miller, Reese, Wernick, and Hildebrand. For Super Bowl 50, Fox arranged for Reynolds to run a taco truck on the Friday before, serving Deadpool's favorite food chimichangas; on the Saturday, a location near the Super Bowl stadium was transformed into the bar from the film, with Reynolds and T.J. Miller present to socialize; and during the game, Fox bought a commercial for the film while Reynolds was given control of the company's Snapchat account. For the week beginning February 8, Fox teamed with Viacom to show Deadpool commercials on five different Viacom networks, covering series targeted at several different demographics, including: Teen Mom and Ridiculousness on MTV; Tosh.0, Workaholics, and @midnight on Comedy Central; Love & Hip Hop on VH1; The Golden Girls on Logo TV; and Cops on Spike. @midnight also featured a segment dedicated to the film. Reception Discussing the campaign for Wired, Emma Grey Ellis called it "a relentless marketing siege of every platform you would think of—and some you didn't ... as crazy and unrelenting as it all is, isn't this exactly what we want from Deadpool?" Bobby Anhalt at Screen Rant called it possibly "the best film marketing campaign in the history of cinema", and noted that Deadpool's fourth wall breaking allowed "the marketing team [to] make stunts that appear as though the character himself is crafting them." HostGator's Jeremy Jensen attributed the campaign's success to Reynolds, as well as Fox embracing the film's R rating. He concluded that, "More than anything the Deadpool marketing campaign managed to create a relationship with the people who ended up going to see it. They were honest, creative, and completely relentless." Alisha Grauso of Forbes felt the campaign's success came from the marketing team understanding the character, having freedom from the