at the AR in Action Conference at New York University, followed by the launch of a Kickstarter campaign to allow for full development of the app. Eventually, the fully developed app will include all processed foods sold in the United States and a gaming component to better educate children on the dangers of added sugar. Other Initiatives Added Sugar Front Label Initiative and Study The Added Sugar Front Label Initiative proposes added sugar front labels displaying the quantity of added sugar in processed goods. This aims to decrease consumption of added sugar and prevent childhood obesity. A research component to the initiative will pilot-test added sugar labels to prove the ability to influence food-purchasing behavior via a large-scale study conducted at food retailers and/or public school vending machines in the Boston/Cambridge, Massachusetts area. Principal Investigators for Added Sugar Front Label Study Rania Mekary, MSc, Ph.D. Christina A. Roberto, Ph.D. Universal Cooking and Nutrition Education (U-CANE) EChO - Eradicate Childhood Obesity Foundation, Inc. is an avid promoter of cooking and nutrition education for all, especially children. EChO launched the Universal Cooking and Nutrition Education (U-CANE) movement to encourage the U.S. public school system to reform their curriculum to include mandatory cooking and nutrition classes from kindergarten to medical school. References 501(c)(3) organizations