Telugu languages. It was released in 42 countries via Qube Wire, the film had the largest release in Malayalam film history. The film met with mixed reviews. Marketing The concept art of the younger Odiyan Manikyan was revealed through a digital motion poster in July 2017. The official marketing campaign of the film began in October 2018 by unveiling a life-size statue of Odiyan Manikyan at PVR Cinemas in Lulu International Shopping Mall, Kochi. Statues was later distributed to various releasing theatres in Kerala. The team invited entries from public for a video making contest conceptualised on Odiyan, with prize money ranging from ₹25,000 to ₹1 lakh for the finalists. Odiyan, the mobile application of the film was released. Aashirvad Cinemas partnered with telecommunications service provider Bharti Airtel for merchandising Odiyan branded sim cards and would also conduct other offers and contests through various Airtel services, including free access to behind-the-scenes in Airtel TV application. A "global launch" function for the film was held on 8 December 2018 at Dubai Festival City. Reception Box office Odiyan earned the highest opening-day collection for a film at Kerala box office and for a Malayalam film at worldwide box office. It grossed a total of around ₹18.3 crore worldwide on day-1, with ₹9.76 crore from India (Kerala – ₹7.25 crore, Karnataka – 90 lakh, Andhra Pradesh and Telangana – 85 lakh, Tamil Nadu – 51 lakh, other states – 25 lakh) and ₹8.5 crore from overseas markets from all three languages. Odiyan registered the highest opening weekend (14 – 16 December) collection for a Malayalam film at domestic and worldwide box office, earning ₹21.5 crore from India, with a global total of ₹38 crore. The film had the highest opening weekend for a Malayalam film at Chennai (₹25.6 lakh from 66 shows) and Bangalore (₹1.33 crore). It is estimated to have grossed ₹14 crore from the Gulf Cooperation Council (GCC) territories in first three days. It grossed £44,479 (₹40 lakh) from 56 sites in the United Kingdom in its opening weekend. As of 27 December, the film has grossed more than ₹54 crore from worldwide ticket sales. As of December 2018, Odiyan was the second highest-grossing Malayalam film of the year, behind Kayamkulam Kochunni. Odiyan, with a gross collection of ₹1.26 crore, became the third highest-grossing Malayalam film in Tamil Nadu, behind Lucifer and Premam. Accolades References External links 2018 films 2010s Malayalam-language