"Boy Oh Boy" is a song recorded by Romanian singer Alexandra Stan for her fourth studio album, Mami (2018). It was digitally released on 30 June 2017 through Alexandra Stan Records, her own label, due to the singer's desire to work independently. The track was written by Andy Grasu, Marius Mirică and Stan, while production was handled by Mirică and Stan. Musically, "Boy Oh Boy" is a 90s-influenced electropop song with dancehall and reggae elements revolving around a girl's need to be loved and Stan's volatile relationship with her partner. Music critics were positive towards "Boy Oh Boy", praising its vibe and summery style. An accompanying music video for the track was uploaded onto Stan's official YouTube channel simultaneously with the single's release. Shot by Bogdan Păun in Kuala Lumpur, it features Stan walking through the city and a food warehouse. She confessed that she wanted to capture Asian culture in the video. Background and composition "Boy Oh Boy" was written by Andy Grasu, Marius Mirică and Stan, with production handled by Mirică and Stan. Both Narcotic Creation and representatives of Alexandra Stan Records served as co-producers. The single was made available for digital download on 30 June 2017 by Alexandra Stan Records, the singer's own label, as she desired to work independently. "Boy Oh Boy" is a 90s–influenced electropop song with dancehall and reggae elements. Regarding its style, Stan confessed, "I want to release what I like and not to follow the trend and speed up the creation process just because something needs to be released. [The song] is a mixture of [different] styles. I would say it is a more '90s track but with a contemporary feel". On another occasion, the singer described the single as an "old kind of style, but a new style. It's like eurodance." According to her, the lyrical message is "[her way] of expressing the girls' need to be loved [...] and sometimes you just need to tell to the guy, 'tell me that you love me'". Jonathan Currinn from CelebMix noted, "As for the meaning behind the song, the lyrics suggest a relationship where a guy is always breaking her heart even though she knows that he actually cares for her. Such a deep emotional message behind this infectious tune." Critical reception Music critics were positive towards "Boy Oh Boy". Teodora Dinu from Antena 1 found the song had a positive vibe