as the extensive list of 'Data Linked To You' contains private information considered highly intrusive. Furthermore, users also remain unsure what 'broad terms' like 'other' data mean to their privacy, which falls under data that is linked to the user. Such data is collected and shared with the market researcher despite the user being uncertain about what it entails. It is for this reason that paid online surveys are often seen or perceived as a trade-off whereby, those surveyed trade their privacy for a reward. While Google clearly states its privacy policy, it has not disclosed the security measures in place to protect the app users' data that has been collected as it may contain private information that is highly demanded. Therefore, the security is especially of concern due to the information being stored online, which is susceptible to being intercepted or accessed by cyber criminals during a cyberattack. See also Crowdsource (app) Google Surveys Survey data collection Paid survey Google Opinion Reward References Opinion Rewards Opinion Rewards