was Solvents & Chemicals and Packaging Services of Pearland, Texas. Fiesta Mart was established in 1972 by two non-Hispanic white men; one of them, Donald Bonham, wished to create a store serving Hispanic and Latino customers. Allison Wollam of the Houston Business Journal said "The company has been successful at targeting the Hispanic market and specifically catering to their needs and shopping styles." Bernie Murphy, a spokesperson for Fiesta, said in 2006 that at some stores Hispanics make up to 70% of those stores's clientele. For a period it was the sole major chain catering to Hispanics and Latinos. By 2015 Fiesta experienced serious competition as other chains began targeting Hispanics and Latinos. In 2003 Kroger converted its Gulfton location into a Hispanic-themed supermarket. In December 2010 Kroger announced that the Gulfton Kroger would close by the end of January, as it has been an under-performing store. Kroger owned the store location, and the chain was considering selling it to another grocery chain. In 2006 H-E-B opened the "Mi Tienda" ("My Store") Hispanic-themed store in the City of South Houston, near Pasadena. As of 2007 all of its employees spoke Spanish. Another Mi Tienda opened in north Houston in 2011; it is twice the size of the original location, and has of space. H-E-B-owned Joe V's Smart Shop also targets Hispanic and Latino consumers. In April 2009 Wal-Mart opened the "Supermercado de Walmart," a store designed to appeal to Hispanic customers, in Spring Branch. Converted from a Wal-Mart Neighborhood Market, it was the first "Supermercado de Walmart" opened by the company in the United States. June 2009 Wal-Mart was scheduled to open Más Club, a version of Sam's Club catering to Hispanics and Latinos. Más Club closed in January 2014. Supermercado de Wal-Mart closed in December 2014. several Aldi locations in Houston cater to Hispanic and Latino customers. Geography Eschbach said that, historically, Hispanics resided in specific neighborhoods of Houston, such as Denver Harbor, the Houston Heights, Magnolia Park, and the Northside. From the 1980 census to the 1990 census, there were large swathes of Hispanic growth in Houston; in most areas the Hispanics were of Mexican descent, while in Gulfton and Spring Branch of Spring Branch they were of Central American origins. Hispanics moved into sections of north Houston, Spring Branch, and Sharpstown by an amount between 1,000 and 3,500 per square mile, and Hispanics moved into Gulfton by