Max 107.3 is an Australian commercial radio station broadcasting to the Mid North Coast of New South Wales. Owned and operated by Broadcast Operations Group, the station broadcasts a hot adult contemporary music format with local breakfast and afternoon shows based from studios in Taree. History The station was first launched on 29 January 1997 as Max FM. The first song played on the station was "Good Times" by INXS & Jimmy Barnes. Under the ownership of Broadcast Operations Group, the station broadcasts a variety of local and networked programming, from network hubs based in Newcastle and Tweed Heads. Max 107.3 broadcasts on 107.3FM across the Mid North Coast of New South Wales, ranging from Port Macquarie in the north through to Bulahdelah in the south. The station competes with sister station 2RE, as well as hit102.3, Radio 531 and Triple M from Port Macquarie. In September 2018, the station relaunched as Max 107.3, transitioning to a hot adult contemporary music format in line with its sister stations, including New FM Newcastle. Previously, the station broadcast a contemporary hit radio format during local hours. As of August 2022, talent Scott Frappell (Frappers) joined the team. With success in the Sydney market, he has made his way to Taree to drive us home. Transmitters Max 107.3 is broadcast via one full power station, and one repeater station. References Broadcast Operations Group Radio stations in New South Wales Hot adult contemporary radio stations in Australia Taree