The tenth season of the Pakistani music television series Coke Studio premiered on 11 August 2017, and ended on 21 September 2017. Strings and The Coca-Cola Company emceed the show as executive producers, while the show returned with the previous year's format of music directors leading and producing their own songs under Strings' supervision, despite the decision of not adopting this format for next year. The season featured 7 episodes, each having 4 tracks, plus one promo and one full song (hence two season openers); making it a total of 32 songs. It turned out to be the Strings' last Coke Studio production. Artists Featured artists Ali Sethi Aima Baig Danyal Zafar Rahat Fateh Ali Khan Abrar-ul-Haq Ali Zafar Ayesha Omar Atif Aslam Bohemia Bilal Saeed Meesha Shafi Mehwish Hayat Jabar Abbas Momina Mustehsan Waqar Ehsin Attaullah Khan Esakhelvi Sanwal Khan Esakhelvi Qurat-ul-Ain Balouch Sahir Ali Bagga Asim Azhar Uzair Jaswal Hina Nasrullah Ali Hamza Nabeel Shaukat Ali Faraz Anwar Faiza Mujahid Ahmed Jahanzeb Zaw Ali Sajjad Ali Waqar Ali Jawad Ahmed Shiraz Uppal Nirmal Roy Umair Jaswal Farhan Saeed Akbar Ali Rachel Viccaji Shuja Haider Jaffer Zaidi Humaira Channa Mekaal Hasan Salman Ahmad Shani Arshad Arieb Azhar Ali Noor Irteassh Humera Arshad Kaavish Amanat Ali Natasha Khan Javed Bashir Shafqat Amanat Ali Khan Strings Music directors Shuja Haider, Shani Arshad, and Jaffer Zaidi returned to the show; while Ali Hamza (Noori), Sajjad Ali, Mekaal Hasan (Mekaal Hasan Band), Sahir Ali Bagga and Salman Ahmad made their Coke Studio debut as directors. Each director produced individual performances too; all under the supervision of Strings. There was at least one tribute song by each of them too. Musicians Production Format On 27 February 2017, Rafay Mahmood of The Express Tribune stated, "the biggest challenge for the show is to bridge the gap between the indie scene and the mainstream musicians". Earlier, it was also rumoured that the show was a ten-year deal to begin with, and after Strings' third, Rohail Hyatt will come back in season 10 to give a farewell. However, the multiple-producers format was a hit previous year and it made the show to be returned with the same format, despite Strings' claim that the show will follow the original format. The show had been promoted in media by the hashtag #CokeStudio10. In launching ceremony on 11 August, Strings shared that the process of making songs has three stages: