EChO - Eradicate Childhood Obesity Foundation, Inc. is a 501(c)(3) public charity based in Cambridge, MA dedicated to ending childhood obesity. Established in 2015, the foundation aims to promote healthier lifestyles through the use of nutrition education, technology, and novel, easy-to-understand food labels. History Founder and President Laurent Adamowicz established EChO - Eradicate Childhood Obesity Foundation, Inc. in 2015 with researchers and public health advocates Dr. George Blackburn, Dr. Steven Heymsfield, Eric Rimm, and Pastor Raymond Jetson. The foundation aims to create innovative solutions to combat childhood obesity and help children build healthier lives by spreading awareness of the dangers of added sugar consumption. Adamowicz and Jetson are 2011 Senior Fellows of the Advanced Leadership Initiative at Harvard University. Since its establishment, EChO has created initiatives focused on decreasing the consumption of processed foods containing added sugars, a proven contributor to childhood obesity. In 2019, EChO became a partner of the National Salt and Sugar Reduction Initiative (NSSRI). Board of Directors and Executives Dr. George L. Blackburn, director (2015-2017) Dr. Steven Heymsfield, director Kathy McManus, director Raymond Jetson, vice president, director Laurent Adamowicz, president and founder The Added Sugar Repository The Added Sugar Repository (ASR) was launched by EChO as an open source, collaborative project in 2018. The ASR is an exhaustive list that aims to contain all names of added sugar that are found to be used in food and beverage products throughout the United States. The repository was made to allow consumers to have information on what is added sugar and the different forms used by the food industry. The Added Sugar Repository is supported by Robert Lustig and his Sugar Project. SugAR Poke In June 2017, EChO- Eradicate Childhood Obesity Foundation, Inc. partnered with Pandora Reality to release a novel diet app, "SugAR Poke", free on iPhone and Android. SugAR Poke is the first public health app to utilize augmented reality (AR) technology, helping consumers make healthier food choices with better knowledge of added sugar. The demo app scans front labels of popular salad dressings to provide consumers with real-time added sugar content by superimposing an added-sugar front label on the bottle A green label means that there is no added sugar in the product. A black label appears over the product if it contains added sugar, displaying the number of teaspoons of added sugar in the entire bottle. Founder and President Laurent Adamowicz introduced SugAR Poke