of Kings was cancelled, and the game would have a western twin for markets outside mainland China which was rebranded and featured different contents, leading to the creation of Arena of Valor, which also served as a response to Riot Games' complaints of "potential intellectual property infringement". Even so, Arena of Valor was reported to have caused a gradually straining business relationship between Riot Games and Tencent, and the relationship between the two firms became further strained when Tencent used notable League of Legends players to promote Arena of Valor and its esports tournaments. Riot Games' complaints initiated a two-month marketing freeze for Arena of Valor and demands that Riot Games would be given the option to review all marketing plans, including a veto for use of select celebrity gamers. Nonetheless, Riot Games implied that their relationship with Tencent is still strong, and the conflict between them and their games is only "a bump in the road". Riot Games eventually acknowledged the potential of the mobile market for the MOBA genre, and agreed to develop a mobile title for League of Legends. Tencent then temporarily pulled marketing plans for Arena of Valor in Europe and North America in 2019, clearing room for Riot Games' announcement a few months later. Riot Games announced their own mobile MOBA game, League of Legends: Wild Rift on October 16, 2019, which is the 10th anniversary of League of Legends. In addition, the success of the MOBA genre on mobile inspired the creation of Pokémon Unite, a Pokémon spin-off game, developed by TiMi Studio as well in a partnership with The Pokémon Company. Revenue model In 2016, the game had more than 50 million daily active users and more than 200 million registered users. The game grossed ¥10.4billion () in the last quarter of 2016. In November 2016, Honor of Kings topped the 2016 China pan entertainment festival "China IP index value list - game list top 10". In May 2017, it became the highest-grossing mobile game in the world. It had 160 million monthly active users. In May 2017, entertainer Lu Han was named ambassador of the game. In the month of February 2019, the game generated $1 billion. In 2020, the game grossed over $2.45 billion becoming the highest earning game of the year. Honor of Kings contributed about 50% of the Tencent's mobile gaming revenues in 2017 and it made about ¥3