The Core Socialist Values is a set of official interpretations of Chinese socialism promoted at the 18th National Congress of the Chinese Communist Party in 2012. The 12 values, written in 24 Chinese characters, are the national values of "prosperity", "democracy", "civility" and "harmony"; the social values of "freedom", "equality", "justice" and the "rule of law"; and the individual values of "patriotism", "dedication", "integrity" and "friendship". Background In 1989, paramount leader Deng Xiaoping stated in a speech that he considered education to be the biggest reform failure of the 1980s, and in particular ideological and political education. The government had tried to effect mass campaigns to this end, but these would not ultimately be regarded as effective. The Death of Wang Yue in 2011 might be considered an instigator for a new program. In 2012, the building of a system of "Core Socialist Values" was proposed to address what was perceived as a moral crisis resulting from China's rapid economic development, which the People's Daily refers to as the "decayed, outdated ideals of mammonism and extreme individualism." At the 18th National Congress, Party general secretary Hu Jintao represented the 17th Central Committee and presented the content of the new values that are intended to be enshrined by the Chinese Communist Party (CCP). A quote from CCP general secretary Xi Jinping at the Eighteenth National Congress says: Program The program called for the local governments to "organize moral education campaigns", and for media organizations to "practice self-discipline". In addition, artists were asked to promote the values, while party members and state officials are expected to put these new values in practice. It also called on schools to incorporate them, with the Ministry of Education issuing a document in 2014 requesting all educational institutions promote them. Xi Jinping expressed in a high-level meeting that promotional campaigns for 'Core Socialist Values' should be thorough, to the extent that public support for Chinese-style socialism will be "as ubiquitous as the air". Another quote from 2014 further elaborates his position: In 2016, Hunan Province officials responded to the campaign by organizing a series of dance routines to "spread the values" and express their support for the Communist Party. To assess the effectiveness on how well the 'Core Socialist Values' are being promoted, a recent official survey conducted by Zhejiang Province reveals that 97.1% of the university students asked in 2016 are familiar with the subject.