it be played again. Writing for Business Insider, Joshua Rivera praised the trailer for translating the humor, tone, and violence from the comics. Graeme McMillan of The Hollywood Reporter opined that Deadpool "looks like the first movie that talks to the fan audience in their own language", and praised Stan Lee's strip club cameo. Two teasers were released on August 3 featuring Deadpool: one where he promises the arrival of the trailer and describes Fox as "the studio that inexplicably sewed his fucking mouth shut the first time", and a short tease at the end of a new trailer for Fox's Fantastic Four. The full trailer was then released, now with completed visual effects. On December 14, a "12 Days of Deadpool" campaign began with "new images, a featurette, or maybe a new poster" released for the film each day by companies such as People, JoBlo.com, Fandango, and Mashable leading up to the release of a new trailer on Christmas Day. Videos For Halloween, Reynolds released a video with himself in the Deadpool costume, interacting with a group of children dressed as X-Men. He asks them questions such as "How many of you have taken a human life?" Videos released for the film included a public service announcement parody instructing men on how to check for testicular cancer, played during an episode of The Bachelor; holiday messages for Chinese New Year and Australia Day; a cross-promotional video with Manchester United; a video starring Betty White; and an appearance on Conan where Deadpool gives Conan O'Brien a massage. Billboards and posters Additionally, unconventional billboards for the film were put up, including one selling it as a romance film because of the closeness of the film's release to Valentine's Day, and one featuring the emojis "💀💩L" which was described as both idiotic and brilliant. Social media Reynolds promoted the film on social media, taking part in a faux rivalry with Hugh Jackman on Twitter, Instagram, and Facebook. The campaign also took advantage of Snapchat, Tinder, and Pornhub. In the two weeks before the film's release, there was an average 10,000 to 20,000 tweets about it a day, which jumped to 90,000 after the early screenings. Weinstock said, "There's a lot of debate as to whether or not social media can really open a movie ... and this proves it can." Other In March 2015, Reynolds revealed the Deadpool costume in a parody