People. He claimed that the show was "anti-white" and promoted "white genocide". In July 2017, Gionet wrote and self-published a book, Meme Magic Secrets Revealed, through Amazon. The book was removed as a copyright violation due to its use of Pepe the Frog on the cover. Also that year, Gionet participated in an alt-right rally outside the Lincoln Memorial in Washington, D.C., and later addressed participants at the white nationalist Unite the Right rally in Charlottesville, Virginia, on August 11, 2017. At the Unite the Right rally, he marched and chanted, "You will not replace us", "White Lives Matter", and "I'm proud to be white". Gionet was maced by unknown assailants during the rally; a video which showed him pouring milk on his face to try to neutralize the chemical went viral in September 2017. On social media, Gionet has frequently promoted the Fourteen Words, a white supremacist slogan. He has also hosted an online talk show in which he interviewed far right personalities such as neo-Nazi Richard B. Spencer. He was permanently banned from Twitter after posting a photoshopped image of Laura Loomer, a Jewish far-right activist, inside a gas chamber. In December 2022, Gionet had his original Twitter account reinstated. Vacillating ideological affiliations Since 2016, Gionet has frequently changed his political ideology, and has on various occasions oscillated between far-right ideology and anti-racist progressivism. After years of promoting white nationalist and alt-right politics, in March 2019, Gionet attempted to rebrand himself as a reformed ex-racist, who had come to recognize that the alt-right and meme culture were hateful and led to terrorism and violence. He released an emotional video apologizing for his past participation in meme culture, and stated: "I was brainwashed, I felt like I was part of a cult". Gionet also alleged a link between meme culture and the Christchurch mosque shootings, and warned of conservatives becoming radicalized to the far-right. In the course of his attempted rebranding, Gionet claimed in an interview with The Daily Beast that he was never serious about far-right politics, and thought that the alt-right "was just fun memes and jokes and edgy 4chan posting" until he "got to the end of this rabbit hole and realized these guys are serious". Gionet purportedly abandoned his support for President Trump, and began promoting 2020 Democratic presidential candidate Andrew Yang, such as in his rap music video "Yang Gang Anthem". Without finding success