Marvel Super Hero Island is an area at Universal Orlando's Islands of Adventure park in Orlando, Florida that is themed after popular Marvel Comics superheroes. The area opened in 1999, ten years prior to Universal competitor The Walt Disney Company acquiring Marvel Entertainment in 2009. The island is home to four attractions, including The Incredible Hulk and The Amazing Adventures of Spider-Man. Marvel Super Hero Island’s architecture and theming is modeled after a Marvel comic book, with a comic book color scheme, amplified angles, and cutouts of many of the most popular Marvel characters. History What is today known as Marvel Super Hero Island was originally conceived as "DC Superhero Land", an area featuring DC Comics superheroes, which was inspired by the success of Tim Burton's 1989 Batman film starring Michael Keaton. Along with the success of Universal Studios Florida's opening in 1990, MCA Inc. (then-owner of Universal Pictures and Universal Parks & Resorts) and Warner Bros. began entering negotiations in the early 1990s for theme park rights to DC Comics for the "second gate" adjacent to Universal Studios Florida, originally known as "Cartoon World" (later changed to Islands of Adventure). Ultimately, the deal fell through, as Time Warner acquired Six Flags in whole in 1990 and obtained the full license to DC Comics, and due to the heated dispute regarding royalty payment for the characters' park presence between Warner Bros. and MCA. Meanwhile, Marvel Entertainment Group, Inc. sold off their characters' film rights to several major film studios, including Universal Pictures. MCA then eventually negotiated with Marvel for the theme park rights to their characters and both companies signed an agreement on March 22, 1994. This contract stipulated that "MCA will construct a complex of attractions, stores and food venues heavily themed around the Marvel properties" under the Marvel Universe banner at the second gate. The agreement remains in perpetuity (aka good faith), or indefinitely, unless Universal decides to close the Marvel Universe area, stop making payments for property usage, or Marvel opts out of the contract providing that it needs a reasonable explanation that Universal is mishandling the usage of their property. Construction of Islands of Adventure began in 1997, with the Marvel Universe area being officially named "Marvel Super Hero Island". Islands of Adventure opened up to soft openings on March 27, 1999, and officially opened two months later on May 28. Marvel Super Hero Island is