Google Opinion Rewards is a rewards-based program developed by Google. It was initially launched as a survey mobile app for Android and iOS developed by Google. The app allows users to answer surveys and earn rewards. On Android, users earn Google Play credits which can be redeemed by buying paid apps from Google Play. On iOS, users are paid via PayPal. Users in the available countries who are over 18 years old are eligible. Google Opinion Rewards works with Google Surveys, market researchers make the survey through Google Surveys and answers are received through Google Opinion Rewards by app users. This process provides surveyors with a large pool of surveyees quickly. This "fast and easy" surveying process has been criticized due to contention over the validity of results as well as concern over the privacy and security of the app users' data. History In April 2014, the app was made available in Australia, Canada and the UK. The first time the app has been available outside the US. In December 2016, Google made the app available in Switzerland. In May 2017, Google extended the app's availability to India, Singapore, and Turkey. In May 2018, Google announced it would incorporate Cross Media Panel, another one of its rewards-based programs, into the Google Opinion Rewards program. In December 2019, Google made the app available to Taiwan. In January 2020, Google made the app available to Poland, Chile, Malaysia, Hong Kong, Austria, Belgium, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Spain, Sweden and United Arab Emirates. In November 2020, the app was made available in Thailand. The app is currently available for download in 34 countries. User interface The Google Opinion Rewards app is composed of one main page, displaying the balance and available tasks, leading users to the survey and back to the main page once submitted. The drop-down menu navigates users to their Reward history, Google Play account, or Settings. Each task consists of multiple pages, with the first explaining what the survey is about, followed by a series of multiple-choice questions, and finally one displaying the value of Google Play credits earned. Functionality The application provides a surveyor with a large group of people to answer market research questions. Surveyors purchase this service from Google through Google Consumer Surveys, providing researchers the ability to create an online survey with the survey question they want answered