He first managed BuzzFeed'''s Vine account, then took over one of its Twitter accounts. As he had done during his rap career, Gionet was protective of his real name while he worked at BuzzFeed; most of his colleagues knew him only as "Alaska" and some of his employers believed his family name was "Treadstone", after another of his aliases. At the time he identified politically as a libertarian, supporting Rand Paul's White House bid and the legalization of marijuana, and participating in Black Lives Matter street demonstrations. For a time, he kept a Bernie Sanders poster at his desk, but later started wearing MAGA hats around the office. Gionet claims to have left BuzzFeed and turned to the politics of Donald Trump and the alt-right in rejection of "political correctness". He commented in 2017, "BuzzFeed turned me into a monster". After leaving BuzzFeed in 2016, Gionet traveled as Milo Yiannopoulos' Dangerous Faggot Tour manager. He later stopped working for Yiannopoulos, who reportedly found his views too extreme. Politics In May 2016, Gionet was introduced to then-candidate Donald Trump, and Trump signed Gionet's arm next to where he had Trump's face tattooed. Later that month, Gionet released the song "MAGA Anthem", which featured pro-Trump lyrics and amassed more than 100,000 views on YouTube. Mike Cernovich then hired Gionet to work on a project dedicated to gathering Trump supporters. Following the 2016 presidential election, Gionet continued his pro-Trump activism, delivering speeches and participating in multiple rallies. Gionet was also known for spearheading the #DumpKelloggs and #TrumpCup hashtag campaigns. #TrumpCup was a Twitter trend in November 2016; following allegations that a Starbucks employee refused to write "Trump" on a cup, Gionet began a campaign instructing patrons to claim their name was "Trump", forcing baristas to write it. The hashtag trended with more than 27,000 tweets in the span of two days. #DumpKelloggs was an attempted boycott in response to Kellogg pulling ads from Breitbart. In late 2016, conflict arose between Cernovich and Gionet when Gionet made antisemitic remarks on Twitter, claiming the media was "run in majority by Jewish people". Gionet was disinvited from DeploraBall, an unofficial inaugural ball for the alt-right. Gionet later mended his relationship with Cernovich, saying that he had been "heated" when he made those posts, and that he had misspoken. In February 2017, Gionet called for a boycott of Netflix in response to the announcement of Dear White