rock bands Ouzo Bazooka, Tiny Fingers and Orphaned Land from Israel. Alcheringa has also had the jazz band Tropic Green from Singapore, the Portuguese horn player Mickael Faustino, the Algeria Dance Company from Malta, Hungarian flutist David Simon and pianist Janos Palojtay, the German Classical jazz performer Mito, alternate pop music band BETTY from the USA and English hypnotist Andrew Newton and extreme technical metal band Meta Stasis. Campaigns Udaan: Giving Flights to Hope Udaan is a social initiative by Alcheringa wherein the students of IIT Guwahati visit underprivileged children in various corners of India. Udaan reached 52 cities in 2016. In Alcheringa 2018, "Desh Ka Sandesh" was organised under the umbrella of Udaan. North East Unveiled The underlying idea of the campaign North-East Unveiled is to promote a shared identity of North-East India with the rest of the nation while promoting its tourism, food, general practices and removing any stereotypes about North East India. This was done by releasing a series of videos highlighting the above. The North East Social Entrepreneurship Summit and The North East Townhall Discussions were held during Alcheringa 2016. Sponsors and past associates Alcheringa has in the past associated with freecharge, Swiggy, OnePlus, Hero MotoCorp, Wipro, State Bank of India, Indian Oil, Maruti Suzuki, Ola, FastTrack, Daikin, Viber, Coca-Cola, KitKat and Baskin Robbins. In the media sector, Alcheringa has been associated with the RED FM, The Telegraph, The Assam Tribune, Business India, North East Today, Metalbase India, etc. References External links Official website Culfests Indian Institutes of Technology festivals 1996 establishments in Assam Festivals established in 1996