Lady Esther was the trademark of a cosmetic manufacturing company founded by German-born Syma Cohen and her siblings in Chicago in 1913 and operated as Lady Esther Company. It was incorporated in Illinois in 1922 and became America's top selling brand of cosmetics in the United States. Its success in large part can be attributed to Syma and her brother Alfred Busiel and their innovative marketing through in-store demonstrations, print advertising and sponsorship of national radio programs. In 1949 Syma Cohen sold her half share in the company to her brother Alfred and following his death the company eventually was sold. Subsequently, it had a number of owners. Now a United States company owns the trademark in the United States and a German cosmetic manufacturer owns the business in the rest of the world. History Syma Cohen began the cosmetics manufacturing business with some of her siblings, including her sister Esther, after whom the company was named. Esther left the business early on and Syma registered the trade name “Lady Esther”, in her name in 1913. She sold Lady Esther cream and powder going from home to home and later to drug stores in Chicago and vicinity. In 1922 she caused the company to be incorporated as “Lady Esther Company” and its name was later changed to “Lady Esther, Ltd.” The company undertook an aggressive advertising program in newspapers, magazines and by radio on a nationwide basis. In 1923 it advertised its products at an expense of $143,000.00 with an increase each year, and by 1936 it expended more than 1.5 million dollars. During those years its sales were in excess of thirty six million dollars. The company's first venture into national radio broadcasting was a sponsorship of the Lady Esther serenade featuring Wayne King and his orchestra. The first broadcast was on September 27, 1931 and Wayne King and Lady Esther parted company in 1939-40. The company continued its national broadcasting sponsorship in 1941 with a live CBS Radio series, “The Orson Welles Show”, which was also known as the “Lady Esther Show”. This was followed by a six-season sponsorship of “Lady Esther Presents the Screen Guild Players”. During this time the company steadily grew and the owners prospered. It had built a 20,000 square foot facility at 5710 Armitage Avenue in Chicago and in 1933 leased the 65,000 square foot four story and basement plant of the Tinkertoy