nation for television viewership on Preakness day, and third in the nation on Belmont day. Prior to the Belmont, singer–songwriter team Templeton Thompson and Sam Gay wrote and recorded a song titled "Bring it on Home, Chrome" and a rap video featuring an elementary school children was released on YouTube. Even after his Belmont loss, Harris Farms fielded many calls daily from fans wanting to visit the horse while he had a break from racing in June and July 2014. In contrast to his admirers, California Chrome's image was somewhat diminished by the criticism that followed Coburn's post-Belmont comments. Additional negative press occurred when Martin turned down an offer to bring California Chrome to parade in the paddock at Del Mar on the day of the Pacific Classic. NPR's Frank Deford had little patience with the horse's story exemplifying the American dream; DeFord felt that the horse's victories would have little impact on the popularity of horse racing, which he viewed as "a sport that is struggling against time and culture" due to the prevalence of other types of gambling and the reduced impact of horses in the daily lives of most people. Overall, the press the horse received was viewed as giving a needed boost to the sport. Jockey and sports analyst Gary Stevens noted prior to the Belmont, "I haven't heard Thoroughbred horse racing mentioned on CNN for a long time, and it was right at the top of the hour ... He's brought us mainstream again for the first time in a lot of years." Post-Belmont press analysis contended that California Chrome was the most popular Thoroughbred in America since Zenyatta. In December, when the horse was selected as the winner of the Secretariat Vox Populi Award, Coburn said, "We have always said Chrome is the 'People's Horse' and we are thrilled that the public feels the same way we do about him." In announcing the Moment of the Year, Keith Chamblin of NTRA stated, "the fans reminded us that nothing trumps an awesome performance by a legendary horse." When the horse won the 2016 Vox Populi award, Perry Martin said, "I'm proud to witness the love and devotion of Chrome's fans. They've always seen what I've seen in him." Marketing Prior to the 2014 Belmont Stakes, California Chrome's owners filed a patent application to trademark his name for use on athletic apparel, and hired two talent