The Grilled Cheese Truck is a food truck company serving gourmet "chef driven" grilled cheese sandwiches. The company started in Los Angeles in 2009, and has since expanded throughout Southern California, Phoenix, San Antonio and Austin. Overview The Grilled Cheese Truck started as a joint venture between Dave Danhi (a Los Angeles-based chef) and Michele Grant (chef and entrepreneur). Danhi devised the idea when he competed in the 7th Annual Grilled Cheese Invitational, a grilled cheese competition that takes place every Spring in Los Angeles, California. As he left the competition and saw the food trucks lined up outside, as well as the interest in grilled cheese from the competition, he got the idea to open the "grilled cheese food truck". After several discussions with Grant, they decided to open up a gourmet grilled cheese truck together in Los Angeles. Referencing both of their culinary backgrounds, the tag line for the truck is: "Chef driven Grilled Cheese, ‘cause that’s how we roll..." The Grilled Cheese Truck has been awarded accolades including "10 Best Grilled Cheese Trucks" and one of the "Top 10 Sandwiches in LA". Grant, Danhi and the truck have had television appearances on The Price Is Right, Unwrapped, House of Food, Be Our Guest, The Rachael Ray Show, The Joan and Melissa Show, and The Cooking Channel. Danhi's grilled cheese recipes have appeared in talk shows, magazines, blogs and cookbooks.History and business activity 2009 - 2012: In 2009, The Grilled Cheese Truck was launched in Los Angeles by Hollywood chef and entrepreneur Michele Grant and celebrity chef Dave Danhi. The company got its start with only one truck, but from the very beginning was a huge hit in the burgeoning Los Angeles Gourmet Food Truck scene. Within six months Grant and Danhi had added a second truck and were expanding not just their physical reach within the greater Los Angeles area, but their social media reach as well. By the third anniversary of the truck's opening, it had well upwards of 170,000 followers via Twitter and Facebook spanning the entire globe. The Grilled Cheese Truck had become a go to destination for tourists visiting Los Angeles, with several couples "meeting their match" while waiting in line to buy food from the truck. During this time, according to Mr. Danhi who co-owned the business, the trucks generated gross revenues of $12,000 to $15,000 per week ($624,000 to $780,000 on