Howard Lerman (born February 27, 1980) is an entrepreneur. Lerman was the CEO of Yext, a technology startup and Software as a Service company he co-founded that provides businesses with a way to update business information, including addresses and phone numbers, to multiple channels, such as landing pages, listings, and social pages, from a single source, the Yext Knowledge Engine. Lerman also launched Confide, an iOS app which allows professionals to send one another messages that are untraceable, operating similarly to Snapchat, but for the business world. Early life Lerman grew up in Vienna, Virginia and graduated from Thomas Jefferson High School for Science and Technology, a magnet school with various amenities such as a $1 million supercomputer, located in Fairfax County, in 1998. In the days before the Internet, Lerman rigged a phone line to his computer to allow him to chat online with others who had done the same, including fellow hacker and future entrepreneur, Sean Parker. In 2002, Lerman graduated from Duke University, where he studied history. Career JustATip.com In 2000, his sophomore year at Duke University, Lerman and two former high school classmates, Tom Dixon and Sean MacIsaac launched JustATip.com, a humorous website that allowed users to e-mail friends “tips” anonymously. Jon Stewart used the site on The Daily Show, resulting in a large increase in website traffic. In 2001, Lerman and his partners sold JustATip.com to Traffix, a publicly traded online marketer, for $150,000. Intwine Lerman, Dixon, and MacIsaac next founded Intwine, a consulting firm with a specialization in Microsoft’s .NET programming language. In 2005, after growing the company and reaching $5 million in sales, Lerman sold Intwine to Daltran Media for $7 million. GymTicket.com After seeing a salesman trying to attract new customers to a gym with a “Wheel of Savings”, Lerman came up with the idea for GymTicket.com, a lead generation service that directed people to gyms in their area. Within a year, GymTicket.com had over 3,000 gyms across the country signed up. Lerman and his team expanded their business to include nine additional categories, including LocalVets.com and TVRepairman.com. As the group considered itself to be the "next Yellow Pages", they condensed this designation to create the company name, "Yext". Yext Yext's early technology model focused on the lead-generation service, which recorded customer phone calls and then charged clients based on keywords used in conversations. But while working with clients to strategize on