the game is to click on either Future or Kanye West to make them throw gold chains at the women walking across the beach in their view. If the player hits the women with the chain they become trophies similar to the single cover. Upon its release, the video was criticized by writers for major publications as sexist. Gaby Whitehill of Gigwise stated, "'I Won' saw Future and Kanye boast about how attractive their respective spouses - Ciara and Kim Kardashian - are, calling them "trophies". Now, you too can turn grown adult women into inanimate objects with the 'I Won' video game! To gain points, carelessly toss chains at bikini-clad women as they saunter across the beach, and turn them into a gold cup. Brilliant. Play it below, if you really hate yourself/women that much." Lauren Duca of Huffington Post said, "That warranted a conversation about an intersectional understanding of marriage. The horrifyingly sexist video game that Future released this week as a companion to the song? That really only warrants a conversation about the next available time you can take a shower." Music video The music video for "I Won" was filmed on a picturesque California beach and was directed by Hype Williams in March 2014. Speaking of the video with Hot 97 later that month, Future said, "It’s incredible. We on the water, we on the beach, and it’s beautiful women. We made [them] look like the old Hype Williams video girls, when video girls were stars back then." The clip was released on April 17, 2014. In the black-and-white video West and Future "serenade a slew of curvaceous models striking sexy poses on a private beach." Noticeably, both Ciara and Kim Kardashian do not appear in the music video. Critical reception "I Won" was met with generally positive reviews from music critics. Chris DeVille of Stereogum called the song excellent and praised the production. Chart performance "I Won" sold 19,276 copies in its first week in the United States according to Nielsen Soundscan, which ended on April 13, 2014. It would be highest debut on the Billboard Hot R&B/Hip-Hop Songs chart that week. The single peaked at number 98 on the US Billboard Hot 100 and spent only a total of 3 weeks on the chart. On December 16, 2015, the song was certified Gold by the Recording Industry Association of America (RIAA) for sales of