John Charles Casado (born May 30, 1944) is an American graphic designer, artist and photographer, best known for designing logos for the first Macintosh computer, Esprit, and New Line Cinema, as well as numerous album covers for the Doobie Brothers, Carole King, and others. Early life and education Casado was born in East Los Angeles, California. He graduated from Dorsey High School in Los Angeles and then went to the University of California at Los Angeles. He graduated from The Art Center School in Los Angeles, now located in Pasadena and called the Art Center College of Design, in 1964. Career Advertising and design Because Casado's father was an advertising art director beginning in the early '50s, he knew a lot about the business of advertising and design. Before graduating from the Art Center, he was already teaching their beginning class in advertising. Upon graduating, he went to New York to find his first job as an art director. He ended up in Los Angeles, becoming advertising art director for Young & Rubicam. Casado knew from his father's experience in advertising that there was no loyalty in the profession, so he would change jobs often. Casado had the opportunity to meet many of the best designers in Los Angeles when he was young because they were friendly with his father. Among the many were: Saul Bass, Charles Eames, Jim Cross, Louis Danzinger and Ken Parkhurst. In 1966, Casado left advertising to work for Saul Bass Design. He was part of the team that created a new trademark for Continental Airlines and packaging for Northern Towels. He also helped storyboard the Academy Award-winning animated documentary short Why Man Creates (1968), directed by Bass. Casado Design Casado started his own design firm with his then-wife Barbara in 1970. He met Christopher Whorf, art director for Warner Bros. Records, and that relationship opened the door for Casado to do projects with Warner Bros., Capitol Records, A&M Records, United Artists and many smaller labels. He designed the Grammy Award-winning album cover for Mason Proffit’s Come and Gone (1973), art directed by Whorf. In 1978, he created the iconic logotype for The Band and The Last Waltz album and film, directed by Martin Scorsese and featuring appearances from Neil Young, Bob Dylan, Joni Mitchell, Van Morrison and others. During that time, he also created a Warner Bros. Records sampler album, featuring Frank Zappa, which replicated