carpet company would meet a "Mission Zero" goal to eliminate any negative impact it may have on the environment by the year 2020. Recognition In 2012, Grocoff was awarded Michigan Green Leader by the Detroit Free Press. USA Today honored him with a Best Green Home of 2010. MyFORD Magazine selected Grocoff as the #1 Electric Innovator. Grocoff received the first Net Zero Hero Award from the Green Home Institute. References External links Official Website Living people American environmentalists Sustainability advocates University of Georgia School of Law alumni Year of birth missing (living people) People associated with renewable energy Solar building designers