grocery industry. Donald Albrecht In the early 1960s, Don Albrecht became majority stockholder and chairman of Federated Foods. At that time, Federated Foods was located in Park Ridge, Illinois. In the early 1980s the company relocated to its present location in Arlington Heights, IL. Today, Federated Foods operates as a division of Federated Group. At the time, the company was as much a broker as it was as a brand owner, with a variety of offerings that included — and still includes — the now-iconic Red & White brand, created in 1908 by S.M. Flickinger. As one who helped shape the grocery industry into what it is today, Albrecht was a man who valued simple solutions and easy-to-execute programs. He also understood the economic, political and technological changes taking place throughout his career. He knew that during a time of when food prices were on the rise, he had to eliminate every frill from the “Red & White Corporation” to promise the lowest possible cost of Red & White products to Federated's customers. The brand was a hit. And Albrecht realized soon after that if Federated owned more brands, then it could grow and, at the same time, help grocers who desired a private label program but lacked the capacity to develop one. So throughout the 1960s, Federated acquired the Hy-Top and Parade brands under Albrecht's leadership. Albrecht saw an opportunity to further drive retailer and wholesaler customers’ sales by offering them no-name opening-price-point products. Within six weeks of recognizing this opportunity, Federated was offering more than 30 of these products to their customers. Albrecht died in August 1986 at the age of 58. At the time of his death, he was Board Chairman at Federated, according to his obituary in the Chicago Tribune. He also served as a trustee of Harper College in Palatine, Illinois. and was a member of the Board of Directors of Willow Creek Community Church in South Barrington, IL. See also Red & White (food stores) External links Hy–Top Brand Website Parade Brand Website Federated Group Website References Store brands American brands