an "Audience and Media Research screening" at a city multiplex in Hyderabad. This was a first-of-its-kind event in Telugu cinema. Distribution A press release on 6 July 2014 stated that Suresh Productions and iDream Media, a South Indian digital content and entertainment company, would distribute the film overseas. Errabus distributed the film in the United Kingdom. It released in London's renovated and then-full-digital East Ham Boleyn Cinema with a 7.1 sound system. The film was released on 64 screens across the United States, with premieres on 10 July 2014. It was also released in the overseas markets of Singapore, Malaysia and Tanzania in East Africa. Marketing The film's first look poster featured a photograph of Venkatesh, Meena, Kruthika Jayakumar and Esther with a police station in the backdrop. The title had the tag line "Kanipinchedantha Nijam Kaadu" (Visuals may be deceptive). A promotional campaign titled "My best memories with my father" was launched on 13 June 2014 by Venkatesh and his father D. Ramanaidu. Participants were directed to submit their best memories along with supporting pictures to a marketing page on Facebook, or via email, with the winner being granted an opportunity to meet Venkatesh in person. The film's team also invited Twitter users to upload photos of themselves with their fathers to celebrate "Fathers' Day Week", beginning 15 June 2014. A selfie featuring Venkatesh and his son Arjun was released as well. More than a week later, on 22 June 2014, the filmmakers launched a jigsaw puzzle on Facebook as part of the film's promotion, featuring several scenes related to the film. The game enabled users to win prizes every day. The idea behind this jigsaw puzzle was to "escalate the drama and the suspense of the film". The film's theatrical trailer, 110 seconds long, was released on 3 July 2014. Around 3040 million were spent on the film's promotions. Home media The film's satellite rights were sold to Gemini TV of Sun Network for 55 million in mid-July 2014. Suresh Babu revised the sale to 200 million, as a three film package including Gopala Gopala and Bhimavaram Bullodu, both co-produced by him. Drushyam had its global television premiere on 15 February 2015 at 6 p.m. IST. It registered a TRP rating of 18.61 which was reportedly one of the best ever in the history of Telugu cinema. In comparison, two other successful Telugu films of 2014, Race Gurram