a blister package of baloney making the three records inside baloney color. Casado designed and/or photographed album covers for: Carole King, Aaron Neville, Barry White, Diana Ross, Ashford and Simpson, Loggins & Messina, Captain Beefheart, John Fahey, Malo, Bonnie Raitt, Arlo Guthrie, Gordon Lightfoot and the first four albums covers for The Doobie Brothers. He designed many posters, including for Deep Purple, The Allman Brothers Band's Eat a Peach album, and Jerry Garcia and Bob Weir of The Grateful Dead. Casado also designed the history of film music for Warner Brothers. During this period, Casado also did movie poster developments for film director Sam Peckinpah. In 1979, Casado developed and designed the stencil-effect logo for women's apparel company Esprit. In 1981, he moved to San Francisco, focused primarily on corporate work. He designed the branding trademark of the first Macintosh computer, introduced in 1984, for Tom Hughes, Steve Jobs and Apple. Often referred to as the "Picasso logo", its style was actually inspired by Matisse. Casado's original drawings of the logo are archived at The Art Center College of Design. He also designed the New Line Cinema logo. Casado's poster for Jeanne Marc, fashion, was placed in the permanent collection of the Museum of Modern Art in New York. He has also designed more than a dozen posters for the Mill Valley Film Festival. Photography In 1988, Casado became a professional photographer, shooting advertising and fashion photographs. His photographs have been in exhibits at galleries across the United States, and some of his photographs are in the permanent collection at the New Orleans Museum of Art. References Further reading Coyne, Jean A. “John & Barbara Casado.” Communication Arts Magazine Vol.16 No.1, March–April 1974 Stermer, Dugald “John Casado” Idea No.156 International Graphic, Art September 1979 Frolick, Stuart I. “John Casado Makes the Big Switch.” Graphis Magazine 269, September–October 1990 Johnson, J.Stewart “The Modern American Poster” Museum of Modern Art, New York, 1993 Barron, Dan “John Casado” Zoom International 29, November–December 1998 Leddick, David “Male Nude Now” Universe 2001 Hamilton, Kate “ John Casado” Black+White Magazine, Issue 59, February 2002 “Design Impact- A History of Art Center College of Design” 2004 Casado, John “John Casado” self-published book, 2005 Maxwell, Clayton “John Casado” Eyemazing Magazine, Issue 04, 2006 Leddick, David “The Nude Male” Universe 2008 External links Official website 1944 births Living people Artists from Los Angeles University of California, Los Angeles alumni