Company at 2012 Ridge Avenue, Evanston, Illinois. About a year later Syma Cohen purchased a mansion on Sheridan Road in Glencoe, Illinois for $127,000.00. The house was built on 16.89 acres and contained 19 rooms and 7 baths. There were elaborate greenhouses and 3 formal gardens. The site is now the location of North Shore Congregation Israel. The popularity of Lady Esther began to wane in the middle 1940s. Other businesses were trying to capitalize on the name and the company became very protective of its trademark. Syma sold her share of the business to Alfred and left the company. She traveled extensively throughout the world and later sold the mansion. Her brother Alfred had died in 1951 and the company had numerous owners. Syma Cohen-Busiel moved into a suite in Chicago's Drake Hotel where she died in 1990 at 99 years of age. The trademark owners in the United States are now a pharmaceutical wholesale company which has no production facilities. A German company Lady Esther Kosmetik GMBH is now the trademark owner elsewhere in the world. National radio programs Wayne King September 27, 1931 – January 25, 1941 The first national radio program sponsored by Lady Esther was “The Lady Esther Serenade” featuring Wayne King and his orchestra. The band's popularity had been boosted by its recording in 1930 of “The Waltz You Saved for Me” which became King's theme song. “The Lady Esther Serenade” was broadcast at least twice a week in primetime on CBS and/or NBC and Lady Esther became America's top-selling brand of cosmetics. The Orson Welles Show September 15, 1941 – February 2, 1942 The show was also known as the Orson Welles Theater and “Lady Esther Presents Orson Welles.” It was a variety show featuring Orson Welles and his Mercury Theater troupe. One program in the NBC series has become a suspense classic. The Hitch-Hiker written by Lucille Fletcher and starring Orson Welles aired on November 17, 1941. Other programs featured Joseph Cotten, Ginger Rogers, Rita Hayworth, John Barrymore and Agnes Moorehead. Scheduled for 26 weeks the show ended prematurely when Welles left on his ill-fated It's “All True” trip to Brazil. The Screen Guild Theater October 3, 1942 – July 7, 1947 Lady Esther was looking for a prestigious show to showcase its products and settled on the Screen Guild Theater which had been sponsored by Gulf Oil. It was first known