agencies to help with marketing and sponsorships. Following the "nasalgate" story, fans began to appear wearing human nasal strips or purple band-aids across their noses. Working with the intellectual property attorney who had brokered deals for Smarty Jones, California Chrome's owners gained an endorsement deal with GlaxoSmithKline, manufacturer of the human Breathe Right nasal strips. On Belmont day, GlaxoSmithKline gave away 50,000 of the strips at Belmont Park. Santa Anita, which simulcast the race, ran its own promotion, giving fans at that track purple nasal strips with the word "Chrome" on the front. On June 2, the Skechers shoe company announced a sponsorship deal where the company's logo appeared on assorted items worn by the horse and his handlers, the company used California Chrome's image in its marketing, and ran a half page ad featuring the horse in The Wall Street Journal at the end of June 2014. Statistics *Odds not available Pedigree analysis California Chrome has been described as a throwback to horses with toughness and soundness. His sire, Lucky Pulpit, and his dam, Love the Chase, each had relatively undistinguished racing careers, but their ancestors were successful on the track, and some were well known for stamina over distance. Lucky Pulpit was sired by Pulpit, who is credited with 63 stakes winners and particularly known for his son Tapit. 1992 Belmont Stakes and Breeders' Cup Classic winner A. P. Indy is the sire of Pulpit, and in 2015, California Chrome became the all-time leading earner from the A. P. Indy sire line. The sire line of these stallions traces to Bold Ruler, considered one of the greatest North American sires of the 20th century, and ultimately to the Darley Arabian through Eclipse. A. P. Indy was by 1977 Triple Crown winner Seattle Slew, and is a grandson of Secretariat on his dam's side, bringing a second cross to Bold Ruler into the pedigree. Pulpit is a grandson of Mr. Prospector on his dam's side, a line believed to cross well with Seattle Slew's breeding. Pulpit's maternal granddam, Narrate, carries lines to Bold Ruler and to 1964 Kentucky Derby winner Northern Dancer. Lucky Pulpit's dam, Lucky Soph, is a half-sister to the dam of Unbridled's Song and also a granddaughter of Caro, who sired 1988 Kentucky Derby winner Winning Colors. Princequillo, who was noted for his stamina, appears several times in Lucky Pulpit's pedigree. Love the Chase comes from