to renegotiate his contract and give up 40% of his advertising revenue and 50% of the intellectual property of his show, "Equals Three." Content ID Content ID is a system built by YouTube (Google) in 2007 that scans every video uploaded to YouTube for copyright infringement. Copyright holders register their content into the system, and when Content ID identifies usage of that content in a user-generated video, it notifies the rights-owner and allows them the choice to 1) monetize the video, 2) block the video completely, or 3) track the video and gain all analytics insights. YouTube producers may dispute or appeal Content ID claims. Content ID has made it easier for content owners to track down usage of their content and regain control over its availability and monetization on YouTube. Uploaders receive a strike for each case of infringement, and have their accounts suspended upon their third strike. YouTubers and certain publishers have settled on blanket synchronization licenses, that allow publishers to take up to 50% of the revenues generated by videos that use their content. YouTube has direct licensing contracts with many music publishers, which pay them the due royalties for cover songs uploaded by YouTubers. Multi-channel networks like Fullscreen, however, are not covered under these contracts. Viacom International, Inc. v. YouTube, Inc. Copyright infringement cases regarding unlicensed videos on YouTube began long before this case between the NMPA and Fullscreen. In 2007, Viacom sued Google over alleged copyright violations within its YouTube service. In March 2014, the two companies announced its settlement, stating that "Google and Viacom today jointly announced the resolution of the Viacom vs. YouTube copyright litigation. This settlement reflects the growing collaborative dialogue between our two companies on important opportunities and we look forward to working more closely together." When the lawsuit was first initiated, Viacom was asking $1 billion in damages from Google, alleging that YouTube had engaged in "brazen" and "massive" copyright infringement, by allowing its users to upload thousands of videos owned by Viacom, without licenses. In 2010, Google's motion for summary judgment seeking dismissal was granted, based on the Digital Millennium Copyright Act's "safe harbor" provisions. Though Viacom appealed, District Judge Stanton granted summary judgment again, in favor of defendant Google in April 2013. Related Issues Copyright infringement Viacom International Inc. v. YouTube, Inc. Content ID Copyright Act of 1976 Digital Millennium Copyright Act Lenz v. Universal Music Corp. References