Who Needs Feminism? is a social media photo campaign started by students at Duke University in 2012. The campaign attempted to shed light on misconceptions about feminism and to explore the continued need and relevance of feminism in today's society. The campaign was most successful in its outreach with Tumblr, but the campaign received attention of Facebook and Twitter as well. Origin The Who Needs Feminism? campaign was conceived by sixteen Duke students as the final project for a class called "Women in the Public Sphere: History, Theory and Practice" taught by Dr. Rachel Seidman. The students wanted to address what they saw as misconceptions on Duke's campus about the feminist movement and its relevance in today's society. They also hoped to promote a dialogue on the topic within the Duke community, "hoping to address relevance of feminism to all different types of people," according to an interview done with GOOD worldwide. According to their website, the members wanted to "explain what feminism is by allowing everyone to create their own definition." They started by creating posters which they placed around campus, showing young men and women from a variety of backgrounds holding up whiteboards with the words "I need feminism because...", to show that there is no "typical feminist," with the title of the campaign imposed on the poster. Subjects were chosen to demonstrate the importance of feminism to individuals from different genders, races, sexual orientations and backgrounds, reflecting the students' beliefs that "'typical feminists' don't exist" and that feminism is important for everyone, not just women. In addition to designing and hanging the posters, the students also wrote an Op-Ed piece for The Chronicle, Duke's student-run newspaper, explaining the project and their motivations. The students also relied on social media as "the most popular way to get the word out right now." The students created interactive Tumblr, Facebook, and Twitter accounts for the project. Although they expected the Facebook account to serve as the main social media outlet for promoting the project, the Tumblr account "really took off." One student suggested that the site encouraged discussion without the moderation that the Facebook page required. The Who Needs Feminism? team reported that the Facebook page received over 4,200 likes within 36 hours of the project's launch, while the Tumblr account was viewed by almost 13,000 people in over 2,000 different cities. Reactions The campaign that began at Duke University