The Wreckard is the second studio album by American industrial rock band Prick. It was released online on January 1, 2002, via frontman Kevin McMahon's own record label, Lucky Pierre Music. The album was produced by McMahon and British record producer Warne Livesey, who produced Prick's self-titled 1995 debut album. The production of the album was rejected by Prick's previous record labels Nothing/Interscope Records due to creative differences and the labels' commercial expectations. It sold 3,000 copies in the first three months of its release without any promotion other than word of mouth. At the same year of its release, McMahon has assembled a new line-up for Prick, which featured guitarist Greg Zydyk, former Lucky Pierre bassist Tom Lash and former Stabbing Westward drummer Andy Kubiszewski. The band toured in between 2002 and 2003 to promote the album. Background After supporting David Bowie and Nine Inch Nails' Outside Tour in 1995, Prick entered a hiatus. In 1996, Kevin McMahon played guitar alongside Nine Inch Nails on Nights of Nothing tour and performed Prick tracks with them. After 1996, he relocated in London to record the new Prick album and recorded demos with Prick drummer Garrett Hammond. Nevertheless, in the wake of the recording sessions, Nine Inch Nails manager John Malm, Jr. told McMahon that Interscope Records wasn't going to support the production of new album, as the label wanted more commercial and radio-friendly songs. This was contested by McMahon, who refused to conform to the record company. This eventually caused a fallout between McMahon and Nothing Records. In an inverview with The Plain Dealer in 2002, he stated: McMahon independently worked on the demos, with the aid of Hammond and British producer Warne Livesey, who produced Prick's self-titled debut album. In 1999, he managed to get the rights for his songs back from Interscope. Then he started working on the publishing arrangements, which he described as "a long death." In the winter of 2000 and 2001, two tracks, "Wet Cat" and "I Know It's Going to Hurt" were posted online. These were followed by the online release of the album. Critical reception Annie Zaleski of The Phoenix gave the album a positive review, stating: " Like Reznor’s ambitiously experimental Nine Inch Nails disc The Fragile (nothing/Interscope), The Wreckard forgoes radio-friendly industrial rock for severely twisted sonic foundations and a radical cut-and-paste æsthetic." She also wrote: "On the easier-listening side, McMahon