as "Gottfried Gray." His clients included industry tycoons, celebrities and other bold-faced names—and it was not uncommon for someone to arrive on the island "... to buy a Gottfried." Several streets in Palm Beach are synonymous with his Regency interpretations, as he built several streets of "French Gottfried"—Casa Bendita, Chapel Hill, Chateau Drive, El Dorado Lane, El Mirasol, Polmer Park Road, and Via Los Incas. In 1978, Gottfried bought Los Incas, a six-acre oceanfront estate in the Venetian style. The seller was widowed socialite Mary Sanford, whose late husband, Stephen "Laddie" Sanford, was a textile heir and polo player. Gottfried razed the 12-bedroom palazzo and replaced it with 10 demi-ones which sold for about $3 million each. Along Polmer Park, Gottfried built Gardenia House, which sits on a lakefront cul-de-sac with a quite lofty elevation. Built in 1969 and renovated in 2001, the house epitomized the developer's trademark style and attention to detailing, symmetry and classic lines. According to historian Augustus Mayhew, Gottfried's extensive contribution to the Palm Beach landscape was "...modern interiors designed for conveniences rather than antiques." Highly innovative, Gottfried incorporated desirable extras in his houses which heretofore in Palm Beach were confined to custom designs. Features such as the loggia, library, gallery, butler pantry, silver closet, built-in media and security systems drew buyers also attracted to his distinctive inlaid stone driveways. In 1970, Gottfried married Martha Heines, who had moved to Palm Beach in 1967 from the Midwest. She continued to work with her husband, coordinating contracts between customers buying his houses and a network of design and decor vendors. By 1974, the developer had expanded further into building luxury homes on speculation. Thus, the couple launched a real estate brokerage, Martha A. Gottfried Inc., which set an industry standard from the outset. Transactions reached the $100 million mark by the mid-1980s. At one time, the firm operated three offices on the island, including the flagship location on the famed shopping street, Worth Avenue. In addition to his preferred specialty of French Regency, Gottfried served clients interested in other styles. In 1973, he built a Georgian mansion designed by architect John Volk, at 1930 S. Ocean Boulevard in Palm Beach, as well as contemporary and Tuscan styles. In an interview published in the November 2014 edition of Architectural Digest magazine about the book "Palm Beach People" with coauthor Hilary Geary Ross, when asked "What's your favorite modern