Innovative Teaching Award. Publications Rajagopal has written over thirty five books on marketing and rural development, and about two hundred journal and other articles. (ankit) Brand Management-Strategy, measurement and yield analysis (2013) Marketing Decision Making and the Management of Pricing: Successful Business Tools (2013) Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets (2013) International Marketing (2010) Dynamics of International Trade and Economy (2007) Marketing Dynamics (theory and practice) (2007) Marketing: Strategy, Implementation and Control (2004) Rural Marketing: Policy Planning and Management (1995) See also List of Monterrey Institute of Technology and Higher Education faculty References Monterrey Institute of Technology and Higher Education faculty Living people Year of birth missing (living people)