with a new Hy-Top brand. Shortly thereafter the Parade and Fine Fare brands were also launched by Red & White Corporation. To better serve schools, hospitals, restaurants and in-plant cafeterias, the Red & White Foodservice Division was formed in 1966. However, shortly after launching the new division in 1968, new FDA label regulations prompted a corporate name change to Federated Foods as the holding company, made up of six divisions: Red & White International Division, Hy-Top Products Division, National Brands Sales Division, Kitchen Products Division, and Red & White Foodservice Division. The growing success of store brands continued beyond the 60's and 70's and in 2014 store brands represent 17% of all retail grocery sales in the United States. There are thousands of Red & White products serving as the primary store brand in independent grocery stores across the United States, but the store brand market as a whole has greatly matured. In 1981, a New Corporate Headquarters — Federated Foods moves headquarters to Arlington Heights, Illinois. The rest of the Federated divisions joined Federated Foods at this location in 2000. In 1993, a Logistics & Consolidation Solution - Golden Bay, Federated's consolidation and logistics division, is created to make significant operational efficiencies and supply chain cost savings by consolidating the sourcing, procurement, inventory management and distribution of a broad range of products for wholesalers and retailers. In 1996 a Full-Service Design & Marketing Established - SailPointe Creative Group, Federated's full-service creative agency, is established to provide strategic design solutions and outstanding creativity. Key people S.M. Flickinger Smith Michael (S.M.) Flickinger started Red & White Corporation, the nation's first wholesale and retail business with fully integrated distribution. In 1903, Smith Michael (S.M.) Flickinger left his job as a wholesale grocery clerk in Buffalo, NY to open Flickinger Grocery Store with his brother Burt Flickinger Sr. This would be Buffalo, New York's first $1 billion company that Flickinger opened with $16,000 he had saved. Two decades later in 1926, the brothers helped co-found IGA in 1926. S.M. Flickinger died at the age of 74 in 1939. As a result, his son took over Red & White through the World War II years and into the Supermarket Era. Burt's son, Burt Flickinger Jr., would establish the Super Duper grocery store chain after the Flickingers separated from Red & White. Burt Jr. died in 1997. Burt III works as a consultant for the