from Arvind Mills Ltd to Arvind Ltd to accurately reflect the multi-faceted nature of the organization. 2010: Arvind launches "Arvind Store", a concept showcasing the company's best fabrics, brands and bespoke styling and tailoring solutions under one roof. September: Sets up a 30 million meters of denim manufacturing plant in Bangladesh with a total investment of $60 million in joint venture with Nitol group where the latter will have 20% stake in the joint venture company. Arvind launches its first major real estate project. Arvind becomes one of India's largest producers of fire protection fabrics. 2011 (November): Arvind announced that it has divested its minority stake of 40% in VF Arvind Brands Private Limited (VFABPL),which is engaged in marketing products under the brands Lee and Wrangler and was formed in September 2006 with 60:40 shareholding between VF Mauritius and Arvind, to VF Mauritius for 257 crore. Arvind share in the Joint Venture was 5.47 crore as the capital of the joint venture company. 2012: joint venture with PD Group, Germany, for manufacturing glass fabrics. September: Arvind's subsidiary Arvind Lifestyle Brands acquired the business operations of British fashion retailers Debenhams and Next and American Lifestyle brand Nautica in India from Planet Retail marking the entry of Arvind into the Bridge to Luxury Department Store Segment and also entering into the fast growing segment of apparel specialty retail through Next stores. The licensing agreement with Nautica consolidates company's already strong position in high potential sportswear segment. 2014: joint venture with PVH for Calvin Klein Businesses in India. Launches formal suits with Goodhill Corporation Limited of Japan. Arvind Envisol, a subsidiary of the company providing waste water treatment solutions acquired a global patent for its Polymeric Film Evaporation Technology (PFET) as this revolutionary technology helps it to save 80% energy cost for Envisol's Zero Liquid Discharge water treatment system. 2014: joint venture with OG Corp, Japan, for manufacturing and sale of non-woven fabrics, the project being spearheaded by Dr. Kunal Shah. 2014: forays into the E-commerce segment with custom clothing brand Creyate, offering fine bespoke menswear with a degree of customisation rarely found. 2014: The company publishes its first Sustainability Report, 'Fundamentally Right'. 2015: partnered with USA-headquartered Invista, owner of the Lycra fibre brand to manufacture stretch denim fabric in India. Company launches denim fabric Khadi Denim. Collaborates with world's largest internet giant and most renowned denim brand and launches wearable denim technology