Tsvetta Kaleynska (Bulgarian: Цвета Калейнска; born June 19, 1988), better known as Tsvetta, is a Bulgarian author, marketing consultant and a model. She participated in the Miss Diaspora Models International Competition in New York City in 2010. Early life Tsvetta was born and raised in Veliko Tarnovo, Bulgaria in the family of a university professor and a gynaecologist, both of Bulgarian descent. Kaleynska was named after her grandmother, and her name in translation from Bulgarian means “flower.” In addition to her native language, Tsvetta speaks English, French, Spanish, and Italian. In 2008, Tsvetta moved to the United States on an academic scholarship to pursue her higher education. In 2012, she graduated from St. Francis College, with dual degrees in Marketing Management and International Business and Economics. In 2015, she received a master's degree in Public Administration from the City University of New York at Baruch College. Career and writing In 2012 Tsvetta joined the Dogs Bollocks 5 as a consulting strategist specializing in social media analysis and market research. In 2015 she moved to Brandwatch as customer success director. Tsvetta published her first book of poetry, "Flowers From Heaven" in 2011. Her work is featured in outlets such as the national scientific magazine “Българска наука” /Bulgarian Science/, Cosmopolitan magazine and other newspapers and magazines in Eastern Europe. In 2014, Kaleynska published her second book: “#TheQueen: Social Media”. Televised appearances Tsvetta began her televised appearances in 2008 through the Miss Diaspora International Pageant. Since 2011 she has been featured regularly on national TV shows in her home-country, including “Predi Obed” on bTV, TV7, “Na Kafe” on NOVA TV, TV7, Bulgarian National Television. Since 2017 she has been a contributor on the national morning show “Na Kafe” with Gala covering topics including the Women's March in NYC, the Bulgarian Parliamentary election and others. Awards In November 2014, Tsvetta was awarded a silver Stevie Award in the category “Women Helping Women.” The Stevie Awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In 2016 Kaleynska was invited to be the first Bulgarian woman to judge the awards as well. Public Speaking In 2017 Tsvetta began speaking at events and career panels on the topics of education, empowerment and motivation. She participated on a Baruch College career panel in 2017. In 2017 Tsvetta began speaking at events and panels on the topics of social media,