spread to many colleges across the nation. But while the campaign did spark interest, it also experienced backlash. On Duke's campus, many of the posters were torn down or vandalized. Some of the vandals added signs to the posters reading "I need feminism because sandwiches can't make themselves," or "I need feminism because it's funny watching them try to play sports." The online outlets also experienced significant backlash in the comments made on the movement in general and individual submissions. One of the largest incidents of backlash was the Women against Feminism campaign that was created. This group took the original campaign's ideas of creating posters and changed the words to "I don't need feminism..." and posted them. Spread After its start at Duke, a number of different colleges, universities, and other organizations instituted their own campaigns. The original Duke campaign created a start up guide to assist the efforts of other institutions to carry out a Who Needs Feminism? campaign. In addition to colleges and universities, Who Needs Feminism has been adopted by a number of other institutions and organizations. For instance, feminists in India started their own Tumblr account to encourage submissions. Feminism in India, a digital feminist media platform, was founded by Japleen Pasricha, a research scholar at Jawaharlal Nehru University. Pasricha claimed that the movement was required to "unravel the F-word and demystify all the negativity surrounding it." Pasricha organised a campaign at Indira Gandhi Institute of Technology and Ambedkar University Delhi on April 15, 2014, which exceeded its goal of 100 photographs. Organisations such as the National Council of Women of New Zealand, North York Women's Centre, and National Young Feminist Leader Conference have started campaigns and shared the images through the original Who Needs Feminism? Facebook page. The group UK Feminista started their own Tumblr and Facebook page, soliciting submissions at events such as the Glastonbury Festival and encouraging people to start their own campaigns at schools and colleges. As with the original campaign, these spin-off campaigns have received criticism and backlash. The efforts of students at Altrincham Grammar School for Girls to participate in the campaign led to what one student described as a "torrent of degrading and explicitly sexual comments" when their pictures were published online; some of the participants received threatening messages. Student Jinan Younis accused the school of failing to take action against the perpetrators and thus failing to support