WIT launched a campaign in 2013 which paid women to wear temporary tattoos on their upper thighs promoting various products and media. They were encouraged to wear skirts and long socks to highlight the area. On February 8, 2014, a specialty shop named Zettai Ryōiki dedicated to overknee socks and tights opened in Akihabara, Tokyo. Trademark application On February 13, 2006, the Japanese company Banpresto, which produced video games based on Neon Genesis Evangelion, filed two applications for registration of the term Zettai Ryōiki as a trade mark. Both applications were rejected on June 26 of the same year, on the basis of unpaid registration fees. See also Burusera Kogal Loose socks Panchira References External links 2000s fashion 2010s fashion Anime and manga terminology Japanese fashion Otaku slang