tourist cities, and how to create an interesting competitive tourism product. Special attention was devoted to cooperation between business and government in urban tourism, and how tourist information centres should be working. Among the speakers were: John Heeley, Interim Chief Executive Officer of European Cities Marketing; Susanne Höller, Graz Tourismus & Stadtmarketing Gmbh Austria; Gabriela Schweinberger, Berlin Tourism Marketing GmbH Germany; Katrin Heintschel, Vienna Tourist Board; Christian Gessl, Federal Economic Chamber of Austria; Hans-Ulrich Trosien, from Germany; Jerzy Gajewski, Municipality of Kraków; Olga Tikhonova, founder of Delicious Istanbul; Andreas Zins, Department of Tourism and Hospitality Management, Modul University Vienna; Nick Greenfield, European Tour Operators Association; Ruslan Ashymkanov, Trout & Partners. 2012 conference The third conference was held on 21–22 November 2012, and its topic was: "The meetings and events industry – Ukraine, are you ready to benefit?". Meetings industry leaders made presentations on new trends and challenges that should be considered by new destinations. The Tourist Information Workshop, which proved popular in 2011, continued this year in cooperation with GIZ organizers, inviting newly established tourist information centres from all over Ukraine to gain knowledge and share best practices from European experts, including: Paola Casubolo, CEO of Lovingenova; Gabriela Schweinberger, international business coach and consultant; Freya Sackx, Ghent Tourist Information Centre; Lev Kuznetso, Deputy Director of St. Petersburg Marketing Agency; and Olena Holysheva, Head of Lviv Tourist Information Centre. Other speakers at the 2012 conference included: Ignacio de Delàs, Turisme de Barcelona; Roger Pride, Cardiff and Co; Beata Palis, Krakow Convention Bureau; Paul Kennedy, Director of Kennedy Integrated Solutions; Elisabeth Hansa, owner of International Consultancy and Business Development; and Tom Hulton, International Relations IMEX Group. Delegates also heard a seminar on the topic of "How Ukraine can stay on the map in 2013", delivered by the European Tour Operators Association and moderated by Nick Greenfield, the Head of Tour Operator Relations. External links Official Facebook page Tourism in Lviv 2009 establishments in Ukraine Cultural conferences