updated every single week.” The site was built by Cuban Council and is built in HTML 4.0. Less Rain - 1998 Less Rain was founded in 1997 by Vassilios Alexiou and Lars Eberle. The name they chose for their company not only reflects London's temperate climate but also their design philosophy. Clean, natural, playful and unpredictable. Kicking against the vector graphic trend dominating interaction design at the time, their early work had a hand-crafted feel, driven by photography. The first site they designed for themselves, nicknamed Walter The Fish, typified their approach. Walter was a grouper, bought at Billingsgate Fish Market in 1998. Photographed at five stages of consumption, he provided the navigation system for Less Rain's website. Those visiting on fast connection speeds were served the full fish. Slower speeds were offered the bare bones. Built in HTML 3.0, Director 6.0 (Shockwave) New Beetle - 1998 Founded in 1994, Deepend was one of the first true web design agencies. The Web's slow connection speeds, limited fonts and restricted colour palette deterred most designers. Gary Lockton, David Streek and Simon Waterfall were the exception. While their contemporaries were exploring the technical capabilities of the web, Deepend defined its aesthetic potential. Deepend websites for VW Beetle, Hoover and the Design Museum in ’98, ’99 and 2000 set the standard the rest of the industry aspired to. Incorporating great design, audio, video and games, they pushed the medium way beyond its supposed limits. Built in HTML 3.0, Flash 3.0, QuickTime 3.0 Modern Living - 1998 Starting off life as a comic strip in 1996, Dutchman Han Hoogerbrugge began publishing his Modern Living / Neurotica animations to his website as a series of looping GIFs in ’98. Soon afterward, he progressed to Flash, which introduced an interactive element to his art. Describing his work as an ongoing self-portrait, the central theme of Hoogerbrugge’s work is his battle with modern life. The repetitive, jerky nature of his animations that so accurately reflect his neurosis are actually a result of the bandwidth restrictions of 1998. A 28k modem necessitates the short, low-frame-rate animations he has become famous for. The series concluded in 2001 when the 100th episode was published. Subsequent work includes the non-linear interactive story “Hotel,” developed for the Submarine Channel. The site is built using animated GIFs and Flash 3. Yugop - 1999 When Yugo Nakamura unveiled his MONO*crafts site at yugop.com in