of two things I directed. I directed this as well as the video for 'Marry The Night,' my new single... So we'll be watching that and eating turkey and doing what all New Yorkers do, which is getting ready for every window to be filled with Christmas cheer the next day." Gaga received dresses designed by Giorgio Armani, Stéphane Rolland, Azzedine Alaïa, and Martin Grant. A promotional photo of Gaga was released that shows her "going full ice princess", which Erin Strecker of Entertainment Weekly presumed would be her primary apparel. In a press statement early in November 2011, Couric commented that the special's story will amaze viewers and show a different side of Gaga: Smith commented, "It's important for people to see that this amazing woman [Gaga] has a family that supports her." A 30-second preview of the special premiered on November 20, 2011, on Lady Gaga's YouTube channel. It revealed the appearances of Bennett, Couric and Smith. After watching the preview, a staff member of Idolator commented that it "reminds us of our own family Turkey Day get-togethers: there are people running around in ridiculous attire, someone's crying and the hostess is a (Mother) Monster of sorts." In a three-minute teaser trailer, Gaga makes crafts and shares holiday food with third-grade children. The full TV special premiered on November 24, 2011, at 9:30 pm ET. Reception Ratings A Very Gaga Thanksgiving aired on November 24, 2011, in the United States on ABC. It attracted 5.749 million viewers and garnered a 1.8/5 rating in the 18–49 demographic in its first hour. Gaga's special aired simultaneously with reruns of The Simpsons on FOX, Person of Interest on CBS, and The Secret Circle on The CW. In its second hour, total viewership and ratings declined to 5.388 million viewers and a 1.6/5 rating in the 18–49 demographic, despite airing at the same time as a recap of the Macy's Thanksgiving Day Parade on NBC and a rerun of The Mentalist on CBS. A Very Gaga Thanksgiving failed to beat other Thanksgiving specials in the ratings, including A Charlie Brown Thanksgiving. The program had the highest rating in the 18–49 demographic in its time slot. Total viewership increased by 23% (1.3 million viewers) from the previous year's Thanksgiving special, singer Beyoncé's 2009 concert I Am... World Tour. It gave ABC its best ratings in four years for the Thanksgiving Day time slot.