Jordan, was developed into the hit film Space Jam which Joe directed. Notable music videos 1987: Music video for "The Way You Make Me Feel", almost 7 minutes long. The music video was released on October 31, 1987, and received one nomination at the 1988 MTV Video Music Awards Ceremony. The video, alongside Jackson's '"Bad" video, was nominated for Best Choreography, but lost to Jackson's younger sister Janet's video "The Pleasure Principle". 1989: A five-minute music video for the song "Dirty Diana" by Michael Jackson. This music video won the "Viewers Choice No. 1 Video" at the 2nd World Music Awards held on April 14, 1989. 1991: "Heal the World" from Michael Jackson. 1995: "Free as a Bird" was produced by Vincent Joliet and directed by Joe Pytka and depicts, from the point of view of a bird in flight, many references to Beatles songs. The video won the Grammy Award for Best Short Form Music Video in 1997. Noteworthy commercials 1987: Partnership for a Drug Free America commercial as aid to launch the organization. 1989: Pepsi-Cola commercial with Madonna named: "Make a Wish". Part of a sponsorship deal to finance a tour. The two-minute commercial portrayed Madonna back in time to revisit her childhood memories. 1992: Pepsi-Cola Commercial with Michael Jackson named: "Dreams". The song used in the commercial is Jackson's "Who is it". 1996: HBO commercial with Jane Goodall: "Chimps". Several chimpanzees reenact classic movie lines that they've learned from watching HBO from Goodall's house. The commercial won the first Primetime Emmy Award for Outstanding Commercial in 1997. Feature films Cannes Goods II (1987) His first feature film and first documentary. Let It Ride (1989) - His second film as director and first non-documentary film starring Richard Dreyfuss, Robbie Coltrane, David Johansen, Jennifer Tilly, and Teri Garr. Space Jam (1996) - His third feature film and second non-documentary starring Michael Jordan, Bill Murray, and the animated cast from Looney Tunes. Lunch with George and Ed (2017) - His fourth feature film and second documentary film with it featuring George Lois and Ed McCabe. Awards DGA Lifetime Achievement Award in Television 2016. Cannes Lion of St. Mark 2014. Advertising Hall of Fame, Inducted 2014. Directors Guild of America: three DGA Awards and fifteen nominations. He was also given DGA Honors Award that "celebrates individuals and institutions that have made distinguished contributions to America culture." Art Directors Club Hall of