HTML and changed the face of interactive design forever. PrayStation was Joshua Davis's sketchbook — an experimental personal site of digital exploration, a place where success and failure were all documented, learned from and generously shared. Lessons weren't all that were given away: PrayStation was one of the first sites to provide its source files free. Fueled by his obsessive nature, the site evolved at an astonishing rate, and Davis built a devoted audience and a deserved reputation as an exiting web designer. Built in Flash 4. MTV2 - 2000 MTV2's BAFTA award-winning website designed by Brad Smith and Mickey Stretton and built by agency Digit and was known for marking the first time the creative started with the web and led the TV and print campaigns. It was built largely in Flash, and exploited multiple 3D-authoring tools like Vecta 3D, 3D Studio Max, and Swift 3D. The site's styling is draws inspiration from classic first-person shooter games like Doom or Quake, and there are more subtle culture references to classic video games and science-fiction movies throughout. One example being the rise of a faceted block that exits the screen in homage to the Millennium Falcon from Star Wars. Built in Flash 8, Vectra 3D, 3D Studio Max, Swift 3D. Requiem for a Dream - 2000 Hi-ReS! leapt onto our screens in 1999 following the launch of their experimental website soulbath.com, “an exhibition of anti-banners.” Twelve million page views later, the site caught the attention of the film director Darren Aronofsky, and he gave founders Alexandra Jugovic and Florian Schmitt their first commercial project, building the website for his new film Requiem for a Dream. Like all Hi-ReS! film websites since, the result is much more than a trailer, it's a cinematic gem in its own right. Requiem for a Dream is about addiction, compulsion, and inevitable descent. The website investigates similar web-based behaviors, particularly online gambling and the “morbid patterns the medium is able to create in its users.” As the user descends deeper into the malfunctioning website, it gradually deteriorates and finally falls apart, ejecting the visitor in its death throes. Built in Flash 4. Bang & Olufsen - 2000 Bang & Olufsen's first global ecommerce site, created by Large Design, was described by the Financial Times as "the most beautiful site in the world". The site was updated monthly and drove users to store via a series