Cass. Morrow also pursued other business interests in the field of design. He was involved with Leoda de Mar Wallpapers, Inc, and was a founding partner of the textile design firm of Hannett Morrow Fischer, Inc. During the 1970s and '80s, Morrow worked only sporadically as a designer of theatre advertisements. His final poster design, for the stage musical Grind (1985), fittingly representing a reunion with producer Harold Prince. In 1988, Morrow was invited to contribute to A Quilt for the American Theater, which was assembled to raise funds for the charity Broadway Cares. He provided a 24-inch fabric square based on his logo for Fiddler on the Roof, depicting actor Zero Mostel as Tevye. The finished quilt was shown in the foyer of the Marriott Marquis Hotel prior to being raffled on Valentine's Day, 1989. Morrow died on February 11, 1994, after suffering a heart attack at his home in Manhattan. Legacy Although Morrow's lively artistic style had become somewhat unfashionable by the 1990s, his classic images from earlier Broadway shows were introduced to a new audience through CD re-issues of original cast albums that had featured his artwork. Awareness of, and interest, in Morrow's theatre artwork has burgeoned in more recent years. His work was the subject of a one-man exhibition, held at the gallery of the York Theatre in 1999. More recently, his posters were shown alongside those of many other artists as part of an exhibition titled The Ballyhoo of Broadway, which was mounted at Grand Central Station in September 2004 to celebrated New York City's inaugural Advertising Week. Recent appreciations of Morrow's work can also be found in publications, notably Steven Suskin's A Must See!: Brilliant Broadway Artwork (2004). In February 2005, an auction of vintage posters in New York City saw original issues of the Morrow-designed posters for Cabaret and Fiddler on the Roof sold, respectively, for $575 and $1,475. Notable works Broadway Morrow designed the logo artwork for the following Broadway stage productions: Auntie Mame (1955 play) Candide (1956 musical) Oh, Captain! (1958 musical) Whoop-Up (1958 musical) The Pink Jungle (1959 pre-Broadway musical) The Unsinkable Molly Brown (1960 musical) Take Her, She's Mine (1961 play) Wildcat (1961 musical) Subways Are For Sleeping (1961 musical) She Loves Me (1963 musical) Fiddler on the Roof (1964 musical) The Amorous Flea (1964 musical) Anya (1965 musical) Skyscraper (1965 musical) Cabaret (1966 musical) The Deer Park (1967