on December 18, being announced as a ten-minute time limit match in which Strowman had ten minutes to defeat Zayn, which Strowman was unable to do. The following night on Raw, Strowman demanded a match against Zayn, but Foley had given Zayn the night off which prompted Strowman to attack Sin Cara and Titus O'Neil during their match and later attacked Seth Rollins and Roman Reigns during their match against Chris Jericho and Kevin Owens. Strowman defeated Zayn in a Last Man Standing match on the January 2, 2017 episode of Raw to end their feud. On January 27 at the Royal Rumble, Strowman interfered during Kevin Owens and Roman Reigns' title match, helping Owens retain the Universal Championship. Later that night, Strowman entered the Royal Rumble match at #7, eliminating Mojo Rawley, Big Cass, Kalisto, Mark Henry, Big Show, James Ellsworth and Tye Dillinger before being eliminated by Baron Corbin. On the January 30 episode of Raw, Strowman challenged for his first world championship when he took on Kevin Owens for the Universal Championship as he was granted the match by Foley after video proof of Owens promising Strowman a title match, which Strowman won by disqualification after Reigns interfered and attacked him. Strowman then continued to demand better competition, easily defeating four local competitors and then being granted a match with Reigns at Fastlane who also had attacked him in his match against Samoa Joe, causing Joe to win. At the event on March 5, Strowman lost to Reigns, marking his first loss by pinfall. At WrestleMania 33 on April 2, Strowman competed in the André the Giant Memorial Battle Royal, which was won by Mojo Rawley. On the April 10 episode of Raw, Strowman continued his feud with Reigns, attacking him and kayfabe injuring his shoulder. Despite playing a villain, Strowman received a very positive fan response, partially due to the negative fan reaction of Reigns. At Payback on April 30, Strowman defeated Reigns. During a match against Big Show on the April 17 episode of Raw, Strowman performed a superplex on Big Show off the ropes, causing the ring to implode and collapse; the match subsequently ended in a no contest. After the May 8 episode of Raw, WWE claimed that Strowman had a legitimate injury with a shattered elbow and would therefore be sidelined for about six months. This also caused a change in the