development was never realized in large part because he did not anticipate the extent to which commercial development would occur on South Congress, the difficulty of crossing the river, and the distance from town. Before the turn of the century a number of Victorian homes were built on the large lots. Development, however, was so sparse that starting in the 1910s lots were subdivided into smaller parcels. In the 1920s and 1930s, small bungalows and cottages were built on these smaller lots. A much altered and scaled-back Fairview Park was not built out until the 1940s. Travis Heights Following the completion of the concrete Congress Avenue Bridge in 1910, pedestrians, automobiles and Austin's streetcar system were able to reach South River City with ease and the area began to grow. In 1913, General William Harwood Stacy, Charles Newning’s partner, and Stacy’s sons began development of Travis Heights. Travis Heights was the most heavily promoted subdivision of its time. Stacy ran streetcars full of prospective buyers out to Travis Heights from the Capitol to see the area before the homes were even built and gave away Ford Touring cars as part of a promotional campaign. He also incorporated deed restrictions against multi-family and commercial development in his subdivision to reassure buyers that Travis Heights would remain a residential enclave. Based on his earlier experience with Charles Newning and Fairview Park, General Stacy laid out his South River City subdivision with both curving and grid streets and provided lot sizes and prices to fit a range of customers, from the builders of modest bungalows to grand home sites with commanding vistas. Travis Heights was an immediate success and a great surge of home building took place in the 1920s, so that by the General's death in 1928, 600 lots had been sold and more than 160 homes built. Demographics According to data from the U.S. Census Bureau, the population of the area defined as South River City was 6,357 in 2009, across an area of 1.307 square miles. The population density per square miles is 4,862 people per square mile and is, as a result, notably higher than the citywide average for Austin (2,610 people per square miles). The racial breakdown is 73% white, 24% Hispanic/Latino, 2% black and 15 other. The median ages of males and females in the neighborhood are 31.3 and 34.6, slightly above the citywide median ages of