airs on Thursday and Friday nights. The second season premiered on September 27, 2012, meaning there was initially a delay of two weeks after the U.S. airing. From the live shows onwards, this gap has again reduced to 48 hours. Season 3 premiered on September 20, 2013, 9 days after the U.S. premiere. Sponsorship On January 7, 2011, Fox, SYCOtv and FremantleMedia North America announced that Pepsi would be the official sponsor of The X Factor. The sponsorship included an extensive multi-platform on and off-air marketing partnership. On June 9, Chevrolet was announced as the second official sponsor of the show. Chevrolet's sponsorship would also include an extensive multi-platform on and off-air marketing partnership. Sony was confirmed as the third official sponsor on July 26. Sony's sponsorship of The X Factor would also include an extensive multi-platform on and off-air marketing partnership. Verizon also sponsored the show; they were the official wireless sponsor. In 2012, the show was the second-highest revenue earning show of the year, with US$5.55 million ad revenue per half-hour, behind American Idol. For the third season, Honda and Procter & Gamble replaced the previous major sponsors of the show, with Procter & Gamble using it as a platform to promote its CoverGirl, Herbal Essences and Secret personal care brands. Potential NBC revival In November 2014, it was reported that Cowell was considering re-launching the American version in 2015, though this was proved untrue. However, Cowell has said he was more than willing to give the American version another go, and that they received offers to bring it back on other networks, though he said he would bring it back when there is less competition in the TV talent show landscape. In December 2022, The U.S. Sun reported that, while an official deal has yet to be reached, Cowell was in talks with NBC, which had offered to revive the American version of The X Factor. References External links 2010s American music television series 2011 American television series debuts 2013 American television series endings American television series based on British television series English-language television shows Fox Broadcasting Company original programming Music competitions in the United States Television series by Fremantle (company)