the radio flagship for Winnipeg Goldeyes baseball games. In the press announcement for this broadcasting agreement, the station was referred to as 100.7 FM, suggesting a possible rebrand of the station in the next year. Indeed, in October 2013, the CRTC approved a change to CFJL's broadcast licence that released it from operating in a specialty format, thus allowing the station to shift to a straightforward soft AC format. Evanov argued that the requirement to broadcast specialty music had harmed its economic viability. Move to 100.5 In August 2014, the CRTC approved a request by Evanov to move CFJL to the frequency of 100.5 FM, and increase its power to 100,000 watts. Evanov felt that the 100.7 frequency had attracted a poor stigma among advertisers and listeners due to the station's failed attempts to "generate audience interest" under specialty formats. As such, the company believed that moving CFJL would improve the station's viability by providing improved reception, and the opportunity to re-launch the station. The CRTC approved the request. On the evening of May 25, 2015, the station went off air to allow technicians to install the new, more powerful transmitter. It came back on air on May 26 at 10:00 a.m., and rebranded as Jewel 100.5 FM. Despite the move to the new frequency, the station continued to have poor advertising revenue and ratings (in the Fall 2016 Numeris Ratings Report, CFJL held a 2.9 share of the Winnipeg market). Hot 100.5 On February 17, 2017, at 3:00 p.m., CFJL-FM flipped to a "rhythmic classic hits" format, branded as Hot 100.5. The first song played on Hot 100.5 was Wannabe by Spice Girls. The new format primarily focuses on pop, rhythmic, and rock music from the 1990s and the 2000s. In October 2021, the station underwent a rebrand, expanding its format to include music from the 1980's. References External links Fjl Fjl Fjl Radio stations established in 2002 2002 establishments in Manitoba