contain elements of both an individualist society and a mass society. Propaganda aims to capture both the mass and the individual at the same time through this dual type of society. A mass society is based on individuals that are reduced to ciphers based on what they have in common to others. First conditions for growth and development of modern propaganda: it emerged in Western Europe in the nineteenth century and the first half of the twentieth precisely because that was when society was becoming increasingly individualistic and its organic structures were breaking down. Individuals without natural organic local groups are defenseless and more likely to be caught up in a social current. On the other hand, a mass society has considerable population density in which local structures and organizations are weak, currents of opinion are strongly felt creating a certain psychological unity, and individuals are organized into large and influential collectives. Mass society is characterized by uniformity and material life despite differences of environment. Once a mass society is created, public opinion will begin to play a role to help individuals form their own personal opinion. Public opinion can only express itself through channels which are provided by the mass media of communication without which there could be no propaganda. Yet it is important that mass media be subject to centralized control in order to successfully form public opinion without any opposition. Again Ellul mentions that the individual must be caught in wide net of media through all channels. Once opinion has been formed, propaganda is able to reinforce it and transform opinion into action. 2. Part Two: Objective Conditions of Total Propaganda Propaganda thrives off of what individuals have in common with others to develop patterns of behavior and modify cultural opinions. Total propaganda recognizes that within a nation individuals should all have in common a standard of living, a culture, and an ideology. The need of an average standard of living is that people must be able to afford to buy a radio, TV, a newspaper, or go to the movies. It is mostly concerned with the densest mass which is made up of average men and not the very rich or very poor. Poor cannot do this therefore they cannot be subjected to integration propaganda because the immediate concerns of daily life absorb all their capacities and efforts. The poor can only be subjected to agitation