of interactive product demonstrations that recreated the magic of B&O products. The website uses PHP 3, HTML 4.0 and Flash 4. JAM: Tokyo-London - 2001 Airside was founded in 1998 by Fred Deakin, Nat Hunter and Alex Maclean. The playful style they became known for is perhaps best illustrated by the website they created for the Barbican exhibition JAM: Tokyo-London. The exhibition showcased the work of visual designers from both cities. Airside's website served as both the website for the show and an exhibit in its own right. A crowd of animated characters represented the exhibitors. Clicking on them revealed their work, choosing a discipline highlighted the appropriate characters in an entertaining way. Japanese designers danced on request, fashion designers removed their clothes. The site was nominated for a BAFTA. Built in Director 8.0 (Shockwave), HTML 4.01 Frost Design - 2002 The post dot-com world was a more serious place. Many agencies had gone out of business, those that hadn't, had a decade of experience to perfect their craft. Standards were higher. Born out of the ashes of Deepend in 2001, De-construct was one of the agencies that set those standards. Instead of reinventing communication design, they recognised its solid foundations and built on them. No site expressed this more clearly than the typographically driven site they created for Frost Design. Embraced by the entire design industry, it was this site that convinced many graphic design agencies to take the web more seriously. Built in Flash 5. Subservient Chicken - 2004 When ad agency Crispin Porter + Bogusky wanted its creation for Burger King brought to life online, it turned to long-term collaborator The Barbarian Group. Its response was to create an interactive video-based site that allowed visitors to control the chicken via their keyboards. Playing on transgressive webcam culture, more than 300 different clips were tagged with all manner of commands, and, a year before YouTube existed and six years before the Tipp-Ex bear, a much-imitated format was born.”. Built in Flash MX. Vodafone Future Vision - 2004 When Vodafone commissioned North Kingdom to develop a website that depicts a vision of the future of mobile communications, it did so with an open brief. North Kingdom was not only involved with the design and execution of the site, but it also collaborated on what the future might look like. And it did so with remarkable foresight, predicting the prevalence