earliest available copy, from 1992. Antirom - 1994 The Antirom art collective was formed in London in 1994 as a “protest against ill-conceived point-and-click interfaces grafted onto repurposed old content repackaged as multimedia.” With the radical vision to explore interactivity as a media in its own right rather than as an interface to content, Antirom changed the face of interactive design. The original experiments were funded by a grant from the Arts Council of Great Britain. Design agency Tomato contributed graphically, and the band Underworld provided the music. Developed rapidly by multiple authors, Antirom's interactive experiments often revolved around a single idea, such as sound mixing or scrolling. Although always entertaining, these playful, interactive “toys” could deliberately confound, forcing the user into an active relationship with the media. Built in Director 5 (Shockwave). Word.com - 1995 Founded by Dan Pelson, Tom Livacarri and Carey Earle in 1995, Word.com was one of the earliest and most influential e-zines. Unlike many web publications of the time, which simply re-created the print magazine format online, Word.com was a true multimedia experience, incorporating games, audio, and chat. Its DIY ethos and first-person conversational style immediately appealed its audience of “underachieving sub-geniuses,” and the site was soon receiving 95,000 page views a day. Its authentic content (notably the Shockwave game SiSSYFiGHT, often cited as one of the earliest examples of massively multiplayer online games) and Yoshi Sodeoka's icon-driven design influenced hundreds of other sites, yet it was never a commercial success. But Word.com was also far from commercially naïve — a pioneer in the use of online advertising, it was the first website to integrate paid content for branded microsites. The site used HTML2.0, Director 5 & RealAudio. The Blue Dot - 1995 Razorfish became one of the world's most established digital agencies partly because of a bouncing blue dot. Created out of an apartment in the East Village, its homepage utilized the server-push GIF-animation capabilities of Netscape Navigator 1.1 to create the first animated website — crashing many a browser in the process. Razorfish founders Jeffrey Dachis and Craig Kanarick followed this milestone with one of the first online art galleries, The Blue Dot. Created “for our souls” rather than commercial gain, The Blue Dot was a playground of art, design, photography, and provocation, showcasing work by artists like Ryan McGinness, Spencer Tunick, and Jill Greenberg. It notoriously included such delights as “The Society