create a reliable system. In the end, Mr. Reyes traveled to Rome, Italy to purchase specialized equipment from Guidosimplex SA. Believing that others could benefit from the Italian technology, Mr. Reyes then negotiated a North American distribution exclusive. The brands Mr. Reyes created in 2004 and 2007 to market the imported products reflected his interests and motivations: overcoming obstacles, sports cars, diabetes, and luxury, while at the same time filling a hole in the marketplace. The later Halo brand demonstrated his awareness of the societal need for continued activity by low income and temporarily disabled individuals as well as the impediments, economic and access related, that they face when trying to acquire mobility equipment. Mr. Reyes has applied technology where it can help, either by boosting egos with sports cars or by providing cheap mass manufactured equipment to those whose lives depend on having transportation. Capital formation Mr. Reyes provided $1.1 to 1.25 million in startup funds. In 2006, the appeal for the RediAuto Sport System was growing, and seeing a potential for sustainable growth, Mr. Reyes arranged $1 million in angel financing and sought an additional $6 million from venture capitalists. Mr. Reyes' experience in fund raising started in 1997 with an early go at internet based crowd funding when he began raising $1 million for the Destiny Pictures production of "Intimate Stranger." Overcoming a negative market atmosphere The GO technologies team had a dilemma with marketing and sales. Prior to the 2004 GO technologies distribution agreement other companies had unsuccessfully attempted to distribute Guidosimplex equipment in the US, and in 2004 an importer of similar disability equipment from the French company, Kempf, had underperformed with regard to disability dealers and driver rehabilitation specialist's expectations. Industry practice for disability dealers requires the specific recommendation of particular equipment by a driver rehab specialist before any equipment will be installed in a clients vehicle. Rehab specialists will not recommend an equipment unless it is locally available and the prospective client has been tested with it. In one case, a paraplegic driver in the Northeast specifically requested the RediAuto System be installed in his new Mini Cooper and BMW was willing to fully underwrite the installation, but he could not get his local mobility service center to provide the installation since he could not be evaluated until the equipment was installed. This chicken and the egg paradox maintains an exclusionary market wall,