all over the world that was to be met in just two days prior to the release as the response to advance booking was extraordinary. An estimated 125,000 tickets were sold out within two hours in Chennai alone when the release was set on 9 May 2014. Furthermore, producer Sunanda Murali Manohar attributed the delay to the Central Board of Film Certification (CBFC), which unexpectedly went on to certify all language versions separately. In March 2013, the distribution rights for the film in the United States were sold to ATMUS Entertainment while Hyderabad-based Lakshmy Ganapathy Films purchased the distribution rights of Vikramasimha, the film's Telugu version. In July 2012, Jaya TV bought the film's television broadcast rights for an undisclosed sum. A song titled "Koottam Seru, Kosham Podu" was released on 7 May 2014 to celebrate the release of Kochadaiiyaan. Kochadaiiyaan was released over 3,000 screens in overseas markets. The Telugu version had hit more than 50 screens in the United States. In the US, out of 103 screens, 88 screens had the Tamil 3D version whereas rest of the number with 2D. The original and its Telugu version in 3D and 2D versions had subtitles, were confirmed for a release on 22 May 2013 in overseas markets. Kajani Movies and PSK Movies, both these distributors confirmed the screen count as 20 in Switzerland In Malaysia, only LFS State 2 Cineplex in Petaling Jaya was showing the 3D version of the film, while other cinemas were screening it in 2D; the movie was released in more than 77 screens. The highest for any Indian movie released in Malaysia, beating the previous record held by Singam II. In Chennai, as of 2014, AGS Entertainment equipped four screens at its multiplex on Rajiv Gandhi Salai with the latest passive 3D systems and 2K projectors with Harkness silver screens. Sathyam Cinemas will open the film in five of its multiplexes and has planned to sell around 15,000 tickets. AGS Cinemas had screened the film in 3D at three screens at its Villivakkam multiplex and four screens at its OMR multiplex, unleashing 10,000 tickets on the opening day. A release in Japan is being planned as of 2014. Marketing The first trailer of the film was all set to be screened at 66th annual Cannes Film Festival in mid-May 2013, however it was delayed due to Soundarya's dissatisfaction over the final cut of the