nearly a year later on 9 March 2014 to the audience of the music launch event. In mid-March 2014, the franchise was expanded further as Hungama Digital Media Entertainment and Gameshastra launched two mobile games based on the film available for download on mobile platforms, called Kochadaiiyaan: Kingdom Run and Kochadaiiyan: Reign of Arrows. By mid-May 2014, the games surpassed the mark of one million downloads across the iOS App Store, Google Play and Windows Phone Store. iPlay's director Rave Shankar and his team had approached the film's producers to screen the theatrical trailer in 5-D format at Phoenix Market City Mall in Velachery, Chennai. The producers provided the 3-D print of the trailer at no cost. Shankar and his team worked for about 10 days to get the synchronisation of the chair movements, sprayings, and light effects for the trailer. The experience for viewers was defined such that the chairs quake and rumble as the scenes of war appear and wet sprays are sprinkled on the audience when the character Kochadaiiyaan rides on a dolphin in the trailer. Reception Critical response Kochadaiiyaan received mixed reviews from critics worldwide, it was heavily criticised for substandard motion capture animation and rendering, but acclaim for all other aspects of the film, mainly the story, writing, music, designs, and performances, especially that of Rajinikanth in his first-ever film of such a complex format. India Critic Taran Adarsh for Bollywood Hungama wrote, "On the whole, the absorbing screenplay and the technology make Kochaaiiyaan an interesting fare. For the legion of Rajinikanth fans, this film is definitely worth a watch. Recommended!" He gave the film 3.5 stars (out of 5). M. Suganth of The Times of India gave the film 3.5 stars out of 5 and noted, "Kochadiiyaan succeeds not because of technology but because of the writing. The film is motion capture 3D computer-animated but the animation is primeval. There is also inconsistency in the animation. Like any other Rajini movie, Kochadaiiyaan too worships its star. His character appears in almost every scene and there are fan-pleasing moments in the form of stylistic gestures and dialogues." Critic Komal Nahta through is official publishing summarised, "On the whole, Kochadaiiyaan – The Legend does not have much for the Hindi film-going audience and will, therefore, not fare well at the box-office. However, its Tamil version has the potential to prove a big hit because of the