professional career, working under Don Rugoff at Cinema 5 Ltd., where he began in non-theatrical sales, moving into advertising before being named Director of Acquisitions. While there, he worked on the marketing of a number of high-profile art films such as "Scenes from a Marriage", "Monty Python and the Holy Grail", "Swept Away", "Harlan County USA; and "Pumping Iron." Deutchman was one of the original founding team of United Artists Classics, where he worked as Director of Advertising and Publicity on such films as "Lili Marleen" (Rainer Werner Fassbinder), "Diva" (Jean-Jacques Beineix), "The Last Metro" (François Truffaut), "Lola" (Rainer Werner Fassbinder), and "Cutter's Way" (Ivan Passer), as well as the re-release of "New York, New York" (Martin Scorsese) and "The Last Waltz" (Martin Scorsese). From United Artists Classics he moved on to become one of the founding partners for a number of distribution companies that made an impact on the independent film business, including Cinecom Pictures (originally called Cinecom International Films); Fine Line Features; and Redeemable Features. At Cinecom Pictures (1982–1988), where Deutchman was co-founder and president, Deutchman released films including "A Room With a View," "Swimming to Cambodia," "El Norte," "The Brother from Another Planet" and "Stop Making Sense." After Cinecom, Deutchman formed Deutchman Company Inc. to act as a producers' rep and marketing consultant. The company worked on "Sex, Lies, and Videotape" (winner of the Palme d'Or at the Cannes Film Festival), "Metropolitan" and "To Sleep with Anger" among others. While working as a consultant on Whit Stillman's "Metropolitan" for New Line Cinema, Deutchman was recruited to create a new specialized division of the company, which became Fine Line Features. Fine Line had an extraordinary five-year run from 1990-1995 under founder and president Ira Deutchman, distributing such critically acclaimed films as "Hoop Dreams," " The Player," "Short Cuts," "Night on Earth," "My Own Private Idaho" "Mrs. Parker and the Vicious Circle." Deutchman left Fine Line in 1995, to co-found independent film production company, Redeemable Features, with partners Peter Newman and Greg Johnson. Films included Tony Vitale's "Kiss Me, Guido," Sarah Kernochan's "All I Wanna Do," Adam Davidson's "Way Past Cool" and Tanya Wexler's "Ball in the House." Digital media and independent films As co-founder of Emerging Pictures, Deutchman was an early promoter of digital film exhibition. In 2010, he launched "Movie Tweeviews," a curated, crowd-sourced 140-word film-review Twitter site that includes critics (e.g. Caryn James, Thelma Adams, Joe