a common policy within the international market. Determination of the generic name “Olivarera Internacional, S.A.” (OLIVASA) 1976: The Guillen family, renowned olive oil experts, takes part in the company. 1988: The whole group is named “ACEITES DEL SUR, S.A.” to highlight the origin of the Andalusian oils and to improve investments and other marketing aspects. 1990: “Aceites del Sur, S.A.” celebrates 150-year anniversary, becoming one of the most important Andalusian family Company within the olive oil sector. 2000: A factory and refinery in Aleppo, Syria is built to control and leader the bottled olive oil sales in the country and also to export to other Middle East countries such as Saudi Arabia, Kuwait, Iran or Yemen. 2002: The company purchased Coosur, sited in Vilches, Jaén, and Olcesa, located in Tarancón, Cuenca. Important investments are also made in Jabalquinto, Jaén. Due to the constant increase of the company's facilities, the commercial name ACESUR is assigned to refer to the whole group. 2008: Purchase of the olive waste plant in Jabalquinto. (Jaen). 2009: Opening of Cogeneration Plant in Jabalquinto. 2010: Acesur buys Duendesol and thus, the company enters the sauce market. 2010: The Start of Juan Ramon Guillen Foundation's career, that was established to defend and enhance the olive and the rural sector. 2011: Start of Biodiesel Plant functioning in Tarancon. Exportations 1975: First exportations to United States. Subsequently, the company becomes one of the main olive oil suppliers in that country, with various distributors that place its olive oils all around the area. 1989: La Española brand is positioned in Brazil with important distributors such as Paez Mendoça in Salvador de Bahia or Sendas in Rio de Janeiro, as well as other local distributors in São Paulo, Curitiba and Florianópolis. 1995-1996: The company keeps growing in the Brazilian market and starts negotiations with Cargill. 2004: Exportations to China with 10% imports in that Country, mainly with La Española and Coosur brands. 2011: Acesur exports to more than 80 countries in the 5 continents. Facilities Acesur spreads its facilities at different places within the national and international geography. Dos Hermanas (Seville): head office as well as Department Directives’ offices. Also production of those products set aside for exportation. Hacienda Guzman (La Rinconada, Seville): Juan Ramon Guillen Foundation Head Office. La Roda de Andalucía (Seville): olive milling, oil storage and table oil production. This facility also has a treatment of olive waste center.