demand for the digital SLR. He is credited with the company's strategy in digital photography – he fought for commitment by Olympus to enter the market in high-resolution photographic products. As a result of his efforts, Olympus released an 810,000-pixel digital camera for the mass market in 1996, when the resolution of rivals' offerings was less than half. The very next year, Olympus hit the market with a 1.41 million pixel camera. By 2001, the company's annual turnover from digital photography was in excess of ¥100 billion. In recognition of the success in digital photography that he championed within the firm, Kikukawa was promoted to managing director in 1998 and president in April 2001. In February 2011, Kikukawa handed the title of president to Michael Woodford, while remaining as board chairman and CEO. Kikukawa remained chairman when Woodford was promoted to CEO on 30 September 2011. Kikukawa re-assumed the titles of president and CEO two weeks later when Woodford was ousted. Kikukawa resigned as chairman, president, and CEO on 26 October 2011. Ahead of the much-awaited board meeting on 25 November, Kikukawa announced his resignation from the board. In 2013, he was sentenced to three years in prison, suspended for 5 years. The lenient sentence was because Kikukawa was not shown to have initiated or personally benefited from the scheme. Shuichi Takayama Takayama, Shuichi Ph.D. (高山修一) became the chief executive officer and president of Olympus Corporation on the resignation of Tsuyoshi Kikukawa as a result of the Olympus scandal and occupied executive or directorate-level positions in other Olympus subsidiaries. He joined the Company in April 1970 and previously served as Director of Human Resources, Managing Executive Officer, Senior Managing Executive Officer and Manager of Life & Industrial System Company He resigned all his positions and left the company at an extraordinary general meeting in April 2012 Hisashi Mori Mori, Hisashi (森 久志) was Executive Vice President of Olympus Corporation until his resignation in November 2011. Mori joined Olympus in April 1981. He became General Manager of, Finance Division in July 2001, and headed General Corporate Planning Office in April 2002; he was made General Manager of Corporate Planning Headquarters at Olympus Corporation in April 2005. Mori served as a main board director of Olympus Corporation from June 2006 until his resignation in November 2011 due to the scandal. Mr. Mori served as a part-time director of ITX Corporation from June