about telling a story, taking people on a personal adventure.”. Built in Flash 8, HTML 4.01, PHP 3. Unlimited - 2007 Long-term client Orange approached Poke to communicate the “Unlimited” message it was using to unify its mobile data and broadband offers. Poke's response was to build the world's first never-ending webpage — one that visitors could never reach the bottom of. Even more impressive, the perpetually extending page is a rich collection of animations, mini-games, and interactive toys and appears to never repeat itself. This playful and sharable idea was also provocative, challenging people to try to “beat it,” some resting books on their keyboards overnight in the endeavor. Built in Flash CS3. HBO Voyeur - 2007 Voyeurism is part of human nature: We are fascinated by other people, and the web has given us the unchecked ability to spy on others without censure. The HBO Voyeur advertising campaign plays on this shared guilty pleasure. Created by BBDO to demonstrate the evolution of the HBO brand across multiple platforms, the campaign consisted of a four-minute film projected onto the side of an apartment block in New York and original content distributed across the social web. All held together by a highly sophisticated website developed by Big Spaceship, this master class in multichannel storytelling was the final nail in the coffin for the stand-alone 30-second ad. Built in Flash CS3. References External links Digital Archaeology website Internet Week Europe official site Internet Week New York official site Digital Archaeology web page on Story Worldwide website Digital Archaeology YouTube channel History of the Internet Defunct websites Web-related events Web 1.0