the $10,000 - $12,000 price range, this arrangement made sense to many people. Demo cars 1967 Ferrari 330 GT 2001 Mazda Miata 2005 Mazda MX5 2005 Ford Mustang convertible Notable Clients Professional race car drivers: Carol Hollfelder - Ms. Hollfelder was in a motorcycle accident, resulting in a damaged spinal cord. Lance Magin - Mr. Magin was in a motorcycle accident. Amateur drivers: Steve Bucaro - Mr. Bucaro was in a motorcycle accident. Cody Unser - Ms. Unser was struck by transverse myelitis in the 6th grade. Soft Touch Motivation The Soft Touch was a second thought for GO technologies. Introduced at the 2006 SEMA Expo the product was intended to fill out a hole in the product line by providing equipment to sporty, yet not full-fledged sports car enthusiasts. Diabetes During marketing trials for the Soft Touch it became clear that the major user base was late middle age to elder people with advanced stages of type 1 and type 2 diabetes. These clients generally had peripheral neuropathy which made it difficult to judge the amount of pressure they were applying to the gas and brake pedals. Knowing that diabetics would comprise the lion's share of clients the name Soft Touch was chosen due to its similarity to "One Touch," a popular brand of blood glucose monitors. Means The Soft Touch brand consisted of one product marketed to upscale drivers with a moderate disability related to their feet. Many of the actual users were inflicted with complications arising from diabetes and multiple sclerosis. On the plus side, where typical vehicle hand controls are attached low and to the left of the steering wheel, the Soft Touch was higher and on the right, which made for easy access when entering or exiting the vehicle, and it was extremely simple to use. On the minus side, the Soft Touch was handmade in Italy from aircraft-quality aluminum with leather-covered hand grips and sold for close to double the cost of standard models, at roughly $1,800. Demo cars 2000 Jaguar S-Type 2001 Chrysler PT Cruiser Location RediAuto Sport and Soft Touch were managed out of a small office suite in Santa Monica, CA. Halo Development Development began on the low cost entry level hand controls in 2008. The motivating factors were directed from exposure to diabetics and veterans. They brought to light the lack of access to equipment for low income individuals and