with the environment that is of a collective nature by developing compliance with or defense of the established order through long term penetration and progressive adaptation by using all social currents. The propaganda element is the way of life with which the individual is permeated and then the individual begins to express it in film, writing, or art without realizing it. This involuntary behavior creates an expansion of society through advertising, the movies, education, and magazines. "The entire group, consciously or not, expresses itself in this fashion; and to indicate, secondly that its influence aims much more at an entire style of life." This type of propaganda is not deliberate but springs up spontaneously or unwittingly within a culture or nation. This propaganda reinforces the individual's way of life and represents this way of life as best. Sociological propaganda creates an indisputable criterion for the individual to make judgments of good and evil according to the order of the individual's way of life. Sociological propaganda does not result in action, however, it can prepare the ground for direct propaganda. From then on, the individual in the clutches of such sociological propaganda believes that those who live this way are on the side of the angels, and those who don't are bad. Vertical vs. Horizontal Propaganda: Vertical propaganda is similar to direct propaganda that aims at the individual in the mass and is renewed constantly. However, in horizontal propaganda there is no top down structure but rather it springs up from within the group. It involves meticulous encirclement that traps an individual involuntarily in dialectic. The individual is led unfailingly to its adherence by talking about the dialectic until the individual discovers the answer that was set up unconsciously for him to find. Schools are a primary mechanism for integrating the individual into the way of life. Rational vs. Irrational Propaganda: Propaganda is addressed to the individual on the foundation of feelings and passions which are irrational, however, the content of propaganda does address reason and experience when it presents information and furnishes facts making it rational as well. It is important for propaganda to be rational because modern man needs relation to facts. Modern man wants to be convinced that by acting in a certain way he is obeying reason in order to have self-justification. The challenge is creating an irrational response on the basis of rational and factual elements