Women with a high degree of internalization are more likely to use thin-ideal media images as an upward comparison target and consequently feel that they do not meet the thin-ideal standard of attractiveness. Women in the media are presented as having different roles in society depending on context and demographics. Television, magazines, and newspapers along with advertisements have a powerful and influential role in society, and women in the media are often role models for young, impressionable girls. Mass media affect dominant societal values and can influence the population. "Of the many variables thought to promote eating pathology, sociocultural factors are considered paramount." Media-portrayed idealized images of the female body shape are linked to body dissatisfaction among women. The effects of these images have also been linked to other problems among women including depression, obesity, and extreme dieting. "The sociocultural etiological model is based on the premise that societal factors send powerful messages to girls and young women that certain physical attributes are unacceptable." Women are presented with thin-ideal images on a regular basis and are conditioned to compare themselves to these images; research shows that women with high body image self-discrepancy are more at risk of negative correlations from exposure to thin-ideal media. "Self-discrepancies are representations in the self-concept of ways in which one falls short of some important standard." Women who possess a body image self-discrepancy associate failure to reach a thin-ideal with their self-concept. Research shows that only women who were dissatisfied with their physical appearance had concerns regarding social comparison to the thin ideal. Impact on women Correlational studies have linked exposure to media that contain ultra-thin ideals to increased body-dissatisfaction, thin-ideal internalization, self-discrepancies, and eating pathology in young women. Sociocultural theory maintains that current societal standards for beauty emphasize the desirability of thinness, and thinness at a level impossible for many women to achieve by healthy means. Photo manipulation that elongates legs and narrows hips of already skinny models have harmful effects on young women because they compare themselves to those images. Idealized images also suggest that real women do not measure up to such presentations of beauty, and they cannot reasonably obtain such physical expectations. The standard media-portrayed thin ideal woman is about 15% below the average female body weight, "This ideal stresses slimness, youth and androgyny, rather than the normative female body. The thin-ideal woman portrayed in the media is biogenetically difficult, if