Japan by Toyota's Takumi ("artisan") craftsmen. Tada said, “while we never say never, and I would love this concept to become a production reality, it is very much a concept that demonstrates the passion within Toyota for cars that are fun to drive". Commenting on the new car, Toyota's Australian Divisional Manager National Marketing Brad Cramb said: ”The Toyota 86 lends itself perfectly to a concept that expands its appeal with added versatility while retaining its sleek and sporty coupe styling and sharp, responsive driving character”. Toyota 86 Fujiwara Tofu Shop (2016) In 2016, Toyota UK created a "Fujiwara Tofu Shop" version of the car as a homage to the manga Initial D and the car the protagonist drives, an AE86 Sprinter Trueno. Marketing At the Subaru BRZ's market launch, a 2-part film documented the car's development. In Canada, a TV commercial titled Scorched was shot at Queen and McCaul St. in Toronto. In Australia, Subaru BRZ was the first new car ever to be sold on that market exclusively online, with orders opening on 16 July 2012. It was also marketed with free servicing for 3 years or 60,000 km. According to Subaru this sale concept was a success, after the entire 2012 Australian allocation of 201 cars was sold in under 3 hours. The first buyer was able to secure their car in less than 20 minutes from the site going live. This sale process was implemented as a consequence of the demand for the Toyota 86 far outstripping supply (resulting in long delivery times) and a low BRZ supplies for Australia. As of 1 January 2014, the vehicle became available both online and at dealerships, with free servicing no longer included in the purchase. Scion made a similar decision in the United States, creating the 'First 86' program to allow 86 buyers to take delivery of their cars before the general public sales. On 12 January 2012 users had eight hours and six minutes to submit their requests to a program website. Winners were required to take their confirmation number and $500 to a dealer within 96 hours to claim their cars. Scion produced a commercial called Close Call featuring Ken Gushi avoiding a collision with a deer while driving Scion FR-S in Mt. Diablo State Park in Northern California. A British Toyota GT86 commercial titled The Real Deal was banned for encouraging motorists to drive irresponsibly.