Ponce City Market is a mixed-use development located in a former Sears catalogue facility in Atlanta, with national and local retail anchors, restaurants, a food hall, boutiques and offices, and residential units. It is located adjacent to the intersection of the BeltLine with Ponce de Leon Avenue in the Old Fourth Ward near Virginia Highland, Poncey-Highland and Midtown neighborhoods. The building, one of the largest by volume in the Southeast United States, was used by Sears, Roebuck and Co. from 1926–1987 and later by the City of Atlanta as "City Hall East". The building's lot covers . Ponce City Market officially opened on August 25, 2014. It was listed on the National Register of Historic Places in 2016. Occupants The complex contains offices, apartments, a gourmet food hall, retail stores, educational facilities, and a rooftop amusement park. Larger retail stores include Anthropologie, Citizen Supply, J. Crew, Williams Sonoma, and West Elm. Ponce City Market states that its food hall is similar to the famous Chelsea Market, New York City, also owned by Jamestown. James Beard-awarded chefs with presence in the food hall include Anne Quatrano of Bacchanalia/Star Provisions, Linton Hopkins of Restaurant Eugene, and Sean Brock of Charleston, S.C.'s Husk restaurant. Prominent office occupants include the parent company of the global marketing platform service MailChimp, Pinterest, Rocket Science Group, and the educational website HowStuffWorks. History Origins The building was built on the site of Ponce de Leon Springs, later the Ponce de Leon amusement park. As Sears, Roebuck From 1926 to 1979, it was a Sears, Roebuck and Co. retail store, warehouse and regional office. The Atlanta regional headquarters was closely linked to Sears' efforts to capture the market of Southern farmers through the Sears Agricultural Foundation: From August 1926 until October 1928, the Foundation hosted a radio show, broadcast from the Atlanta Sears tower called "Dinner Bell R.F.D.". R.F.D. stood for the club "Radio Farmers' Democracy. The show aired on WSB radio between noon and 1 pm three times a week, featuring old-time musicians and string bands Sears held a farmer's market at the back of the property starting in May 1930 through New Year's Day 1947 In 1939, the market hosted the First Georgia Clay Products Show, which garnered an audience of 5,000 The market established partnerships with local 4-H Clubs and Future Farmers of America clubs In 1979, the retail store closed but the building continue operating