their design accepted by Dodge and Ronny proposes to Beth. Cast In addition to his brother Clint, the director’s father, actor Rance Howard, appears in the film. Production The Dilemma is directed by Ron Howard and written by Allan Loeb. The film was Howard's first comedy film since he directed How the Grinch Stole Christmas in 2000. The film was first announced in January 2010 as an untitled project when actor Vince Vaughn signed on for a starring role. The premise was conceived by producer Brian Grazer, Howard's production partner at Imagine Entertainment; Loeb wrote the script. Actor Kevin James was cast alongside Vaughn in February. The film continues "Vaughn's interest in tackling the dark areas of relationships", following The Break-Up (2006) and Couples Retreat (2009). The darker moments of the latter film were omitted from the final edit. With a budget of $70 million, filming took place entirely in Chicago, Illinois, from late May 2010 to mid-August 2010. The film, which was called Cheaters and What You Don't Know during production, was ultimately titled The Dilemma by Universal. Language in advertising When Universal released the trailer for The Dilemma, the studio drew complaints about the pejorative use of "gay" in Vaughn's line in the trailer's opening scene, "Electric cars are gay. I mean, not homosexual gay, but my-parents-are-chaperoning-the-dance gay." Universal said it contacted the Gay & Lesbian Alliance Against Defamation (GLAAD) about the line before the trailer was released, and GLAAD said the step indicated the studio knew the line was problematic. Universal received complaints when the trailer appeared online before in theaters, and the studio sought to work with GLAAD to prepare a new trailer. Before action was taken, the line was first publicly criticized by journalist Anderson Cooper in a story about gay bullying on his show Anderson Cooper 360°. Universal and GLAAD disputed each other's actions toward remedy, and GLAAD requested for the trailer to be removed and for the line to be removed from the film itself. Ultimately, the studio released a new trailer without the offending line. Universal deferred to Howard, who had final cut privilege, to decide about removing the line from the film, and the director chose to keep it. Howard supported the removal of the line from advertising, but he justified his decision to keep it in the film, saying, "If storytellers, comedians, actors and artists are strong-armed into making creative