successful. Other retailers took notice and located their stores on the alley as well, moving the retail nexus from the square to what would later become Front Street. In 1875, Frauenthal was among the 30 petitioners to incorporate "Conway" as a town, dropping "Station" from its name. After a fire destroyed Front Street in 1878, Frauenthal was the first to rebuild, erecting the growing town's first brick building (which included Conway's first plate glass window) in 1879. In 1881, Frauenthal bought land in Van Buren County from John T. Jones. He founded the Sugar Loaf Springs Company and plotted a town site which was incorporated as "Sugar Loaf" on October 4, 1882. In 1883, Frauenthal donated land for the courthouse square, built a frame courthouse to be used by the soon to be created Cleburne County, and donated the land for Spring Park, thus securing the county seat for the new town. Frauenthal chose the name Cleburne to honor Confederate General Patrick Cleburne, who was killed in the Battle of Franklin in 1864. In 1910, Sugar Loaf's name was changed to Heber Springs in order to avoid confusion with another town with a post office named Sugar Loaf. Frauenthal chose the new name to honor John T. Jones's son, Dr. Heber Jones, who was a prominent physician in Memphis, Tennessee, where Frauenthal had since moved. Some hold that "Heber" is reminiscent of the Hebrew word meaning "Pleasant." Frauenthal died on March 8, 1914, and is buried at Temple Israel Cemetery in Memphis. See also Frauenthal & Schwarz Building, Conway, Arkansas, NRHP-listed Frauenthal House (Conway, Arkansas), listed on the National Register of Historic Places (NRHP) Clarence Frauenthal House, Heber Spring, Arkansas, NRHP-listed, also known as Frauenthal House Frauenthal House (Little Rock, Arkansas), NRHP-listed References Jewish American military personnel American people of German-Jewish descent Foreign Confederate military personnel Confederate States Army soldiers German emigrants to the United States Jewish Confederates 1836 births 1914 deaths American merchants People from Donnersbergkreis People from Brookhaven, Mississippi People from Conway, Arkansas People from Van Buren County, Arkansas 19th-century American businesspeople