brand Radley named Konta as its second celebrity brand ambassador, as the face of its Radley Spirit campaign. In addition to fronting the Radley Spirit campaign ahead of Wimbledon, Konta also curated a collection of her favourite pieces from the spring/summer 2019 collection, the Johanna Konta collection. Coaching Konta initially trained at the Sánchez-Casal Academy in Barcelona, before her parents decided to settle in Great Britain in 2005, and at the Roddick Lavalle Academy in Texas. She trained at the National Tennis Academy in Roehampton with LTA-supplied coaches Louis Cayer and, from mid-2012, Julien Picot. In December 2012, the Lawn Tennis Association announced that Konta was one of 21 players set to receive the LTA's funding next season, which is supported through Team Aegon. At the start of 2014, she split from Picot for personal reasons. In August 2014, when the LTA decided to close the National Tennis Centre as a base for elite players, Konta began working with Spanish coach Esteban Carril. At the end of 2014, Konta began receiving help from mental coach Juan Coto, a friend of Carril's based in London. A dramatic cut in her LTA funding for 2015 encouraged Konta to move her training base to Gijón in northern Spain, where Esteban Carril and José Manuel García oversaw an increasingly rapid rise up the rankings. Supporters of the LTA's austerity drive argued this was a benefit of their tough love policy, though Konta disagreed that that was the case. After her mental coach Coto died suddenly in November 2016, Konta maintained that she would continue to benefit from his influence: "He's still very much a part of everything that I do, everything that I will continue to do in this sport and this career. He has gifted me with an incredible amount of tools and habits". Konta split with Carril and Garcia in December 2016. Prior to the 2017 season, Konta recruited Belgian Wim Fissette to be her main coach. Konta and Fissette mutually ended this partnership in October 2017 after a poor run in the Asian tournaments. Konta retained the rest of her team and said she would spend the off-season looking for a new coach. On 6 December 2017, Konta announced she was hiring Michael Joyce for the 2018 season. On 10 October 2018, Konta announced that she had split with Joyce. She immediately commenced a trial period with Dimitri Zavialoff, a former