Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee. The firm was founded in 1996 in Buon Ma Thuot, Dak Lak Province by Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ) and Le Hoang Diep Thao upon realizing the potential and opportunities for the development of the coffee industry in opening Vietnam’s economy. Trung Nguyên is the largest domestic coffee brand within Vietnam, and exports its products to more than 60 countries, including major markets such as the United States, the European Union, the United Kingdom, Germany, China, Canada, Russia, Japan, Dubai, Australia, and ASEAN countries, including its international hub in Singapore. The group is composed of several subsidiaries, among them Trung Nguyen Corporation JSC, Trung Nguyen Instant Coffee Company JSC, Trung Nguyen Coffee LLC, G7 Commercial Services Company, Đặng Lê Tourism Company JSC and Trung Nguyên Franchising Company JSC. Its most successful product is G7 instant coffee, which took top domestic position in 2016 and has recorded 200% growth in its export markets. Following a high-profile separation with her husband, in 2016 Le Hoang Diep Thao established an independent spin-off firm in Singapore, Trung Nguyen International, which she used as a springboard for her own coffee chain TNI King Coffee. King Coffee now exports its products to more than 120 countries worldwide. Milestones 1996: Dang Le Nguyen Vu and Le Hoang Diep Thao founded Trung Nguyên in Buôn Ma Thuột city – Vietnam’s coffee capital. 1998: The couple opened the first coffee shop at 587 Nguyễn Kiệm, Phú Nhuận in Hồ Chí Minh city. 2003: Launched G7 instant coffee at Saigon's Reunification Palace with blind taste test, in which 89% of participants prefer G7 over rival product 2006: Selected to serve at APEC 2006, commenced "Coffee sanctuary" project in Buon Ma Thuot. 2008: Launches operation in Singapore. 2010: Trung Nguyên coffee products exported to more than 60 countries around the world, especially the U.S, Canada, Russia, England, Germany, Japan, China, ASEAN, etc. 2012: G7 Coffee named favorite coffee brand in Vietnamese 3-in-1 instant coffee market. Products Legendee simulated kopi luwak coffee Fresh coffee G7 instant coffee: G7 3in1, G7 2in1, G7 Strong X2, Pure Black, Cappuccino, Passiona, White Coffee. Roasted and ground coffee: Filter Coffee (1,2,3,4,5), Creative Coffee (1,2,3,4,5,8), Espresso, Blend (I, S, N, Premium Blend, Gourmet Blend, House Blend). Bean coffee Trung Nguyên coffee products use a variety of