YouTube on March 1, 2010 and by January 2023 had been seen 71 million times. The video was awarded the AICP award and is part of the permanent collection at the Museum of Modern Art (MoMA) in New York City. In 2012, Frost was commissioned to make a music video for Dave Matthews Band for the song Mercy from the album Away from the World. For the video, Frost used the crowdsourcing method by enlisting the help of Dave Matthews fans via the band's website. To carry out the concept, a series of actions were requested, each with detailed visual instructions in the album artwork style that users could download to help them film the required elements themselves. In 2015, James Frost collaborated with Brittany Howard of Alabama Shakes to create a concept for a music video for the song Sound & Color. The video was nominated for Best Music Video at the 2016 NAACP Awards. In 2019, Frost was approached by the Australian dance act Rüfüs Du Sol to collaborate on a visual piece that would be played at the HP Dome at the Coachella Music and Arts Festival in Indio, California. The film was screened to an estimated 100,000 people for the two consecutive weekends on April 12th and 19th. In 2019, Frost also embarked on his first narrative project, a short film entitled Almond Wood. The film was co-written by James Frost and Patricia Rodriguez. It stars Kate Amundsen and Will Brandt. Principal photography took place in June 2019, with additional photography completed in October. Due to the COVID-19 Pandemic, post-production was halted in February 2020. The film was completed in the summer of 2021. It won several awards, including awards for Best Actress and Best Short Film at the Roma Short Film Festival as well as Best Thriller at the Paris Film Awards. In 2020, Frost again teamed up with Rüfüs Du Sol to create a music video for their song Alive. Frost used Unreal Engine to create landscapes allowing the team complete control of the virtual camera in post-production. The project, which took 8 weeks to complete, received positive reception. Awards and nominations Coldplay's Yellow, nominated for a VMA Award for Best New Artist. Radiohead's House of Cards, nominated for a Grammy for Best Short Form Video, 2009 Radiohead's "House Of Cards", Winner D&AD Yellow Pencil for Outstanding Achievement in Music Video, OK Go's "This