it is too high and instead hug each other and walk away. Critics heavily compared the storyline of the music video to that of the 2005 film, Brokeback Mountain. Birmingham Mails Luke Beardsworth described it as a "lighthearted parody" of the film and according to him the visual depicts Williams and Barlow as young cowboys who are in love secretly. Cragg noted that the video features "the two men gaze lovingly into each other's eyes, strip to the waist and fall in love all over again." Live performances Williams and Barlow performed "Shame" for the first time on 12 September 2010 at the Help for Heroes concert held in London. On 2 October the duo sang the song at the series eight of the Strictly Come Dancing. A Metro newspaper critic reviewed the performance and wrote, "the pair, wearing matching black suits, spent much of the early stages of their performance sitting on stools and gazing into each other’s eyes as they sung the duet." On 7 October, Williams and Barlow were chatting at the BBC Radio 1 where they gave a performance of the song. The singers were guests at the Paul O'Grady Live chat show and also performed the single on 8 October. Three days after, on 11 October, they gave a rendition of the track on the morning television programme, Daybreak. On 18 November the pair performed the song on the German reality TV programme, Popstars: Girls forever. Barlow included "Shame" on the set list of his 2014 tour, Since I Saw You Last, where he performed a solo acoustic version of the song. Formats and track listing Digital download "Shame" – 3:59 CD single "Shame" – 3:59 "The Queen" – 3:21 Credits and personnel Credits adapted from the liner notes of In and Out of Consciousness: Greatest Hits 1990–2010. Locations Mastering at Metropolis Studios, London; Gateway Mastering, Portland, Maine Personnel Robbie Williams – vocals, writing Gary Barlow – vocals, writing Trevor Horn – production Graham Archer – engineering Tim Weidner – engineering, mixing Dave Miles – additional engineering Charts Weekly charts Year-end charts Certifications Release history References 2010 singles Gary Barlow songs Robbie Williams songs Songs written by Gary Barlow Songs written by Robbie Williams Pop ballads Song recordings produced by Trevor Horn Music videos directed by Vaughan Arnell 2010 songs