branded music campaigns in China. Converse Love Noise (2008–2009) In association with the advertising agency Wieden + Kennedy, the Splatter team conceptualized, planned and produced the Converse Love Noise road trip: the first campaign in China of its kind. They designed and built China's first music focused tour bus and with the 2008 Olympics looming large, took two of the hottest Chinese indie bands (P.K.14 and Queen Sea Big Shark) on a journey that spawned the "Love Noise" documentary. It was selected as the No. 1 campaign in China in 2009 by trade publication Ad Age. Guinness (2013–2014) Splatter strategically aligned China's up and coming folk scene with the Guinness brand for the 2013-2014 Guinness “Made of More” Campaign. The campaign in China included a bespoke festival called Guinness Wood+Wires (健力士木＋线音乐节). Supporting the festival were five smaller Guinness branded concerts inviting the best folk artists in China to perform including Hanggai, Ajinai, Hao Yun, and Su Yang. Social platforms and branded videos were used to engage its target audience on an even more interactive level. During the campaign from September 2013 to May 2014, over 6,000 individuals were reached at the festival and concerts, consuming more than 10,000 bottles of Guinness Original stout. According to a non-partial study researched at the Wood + Wires festival, music fans agreed there was a strong overall likeness between the brand and the festival. On the Guinness MORE weibo, there was a reach of over 2.5 million views. adidas Unite All Originals (2013) Splatter was selected as lead Chinese agency for adidas Originals’ “Global Unite All Originals” campaign in 2013. This campaign dug deep into the world of original content, where international artists from various disciplines collide to create something truly unexpected and unique. Splatter developed and localized adidas’ International concept for the China market by bringing China's most innovative multi disciplinary artists in music, visual and digital arts, fashion, dance and film together to curate a series of "collisions" over the summer in 2013. Tuborg (2013-2014) In 2013 Splatter collaborated with Carlsberg's Tuborg brand to launch the Tuborg Music Truck Tour. Over a five-month period, they organized 160 events across 51 developing cities, among the first events in China targeting emergent youth cultures beyond the 1st and 2nd tier cities. The campaign was extended to 2014, and featured more than 11 rising underground artists. House of Vans Asia (2015) Splatter curated the programming