country. "Shame" was most successful in Hungary where it peaked at number one on the Rádio Top 100 chart. In Netherlands, the song debuted at number 17 on the Dutch Singles 100 on 4 September; after seven weeks fluctuating the chart it peaked at number four on 16 October. It debuted at number 15 on the Danish Singles Chart on 10 September, before peaking at number nine the next week. It also peaked at number nine in Israel. On 15 October, "Shame" debuted and peaked at number 11 on the German Singles Chart. On the Belgian Charts the single peaked at number 19 on the Wallonia chart and number 21 on the Flanders chart. On the Swiss Singles Chart, the song debuted at number 23 on 19 September. After three weeks, it peaked at number 19. The performance of the song was also similar in Austria, where it debuted and peaked at number 20. It failed to make a significant impact on the Australian Singles Chart and only peaked at number 62 for one week. "Shame" was least successful in Slovakia and Japan where it peaked at number 65 and number 91 respectively. Music video The music video for "Shame" was directed by Vaughan Arnell. It was shot on 21 and 22 February 2010 in Los Angeles, whilst the scenes in the mountains were done in Malibu. It premiered on 26 August 2010 on Williams's official website and on YouTube. On 1 October 2010, it was made available for digital download via the iTunes Store. The video begins with Williams waiting for his laundry to be done in a store, before getting out for a walk. Meanwhile, Barlow is standing on the other side of the street. As the song starts the two of them start walking towards their cars whilst looking at each other. When they get inside, the scenes are intercut with the two of them dancing with their female partners. Later in the video, they are shown sitting at a bar having a drink whilst singing the lyrics. As the second chorus starts, Williams and Barlow are at a pond, fishing and laughing. Scenes of them looking at each other secretly are also shown. In the middle of the bridge they start taking their shirts off. Shortly, they are shown climbing up a cliff. After they get to the top they want to jump, however, they realise