was a 30-second call, and MTV said, 'OK,' and that was it. Dell also pulled its ads during the airing of the show, becoming the third company to do so, saying they will "block" their commercials and that they don't "condone or support ethnic bashing in any form." UNICO National, who had previously criticized the show, later criticized several sponsors, including Papa John's Pizza, Nivea, LG Electronics, and Burger King, for supporting "such a discriminatory, insulting and Italian-bashing program." UNICO president Andre DiMino added, "I am urging our supporters to call these sponsors and demand they pull their advertising from Jersey Shore." UNICO has no plans to stop pressuring sponsors to boycott the show. BeenVerified.com, a company that does criminal background checks, rushed over to MTV to take the vacant advertising slots beginning December 10, after Domino's and American Family Insurance pulled their ads. A representative for the company stated, "We may not be hair gel product, but we feel the program's content reinforces our brand's message perfectly." The popularity of the show leading up to season two has caused the advertisers response to change. While speaking to analysts about its second quarter financial results, Viacom Chief Executive Philippe Dauman stated that "there were some issues when 'Jersey Shore's' first season launched," but "now we have advertisers scrambling to get on it." When Polizzi was asked about the advertisers pulling their ads she responded, "I just have one thing to say to Domino's, Dell, UNICO and all the other haters out there, Fuck you! If you don't want to watch, don't watch. Just shut the hell up! I'm serious ... Fuck you!" In response, UNICO said in a statement "She is not an embarrassment to Italian Americans – she is actually an embarrassment to the entire human race!!!!" A rep for Domino's said in response, "Our first response was, 'What a classy young lady—her parents must be so proud ... There's no need to get into a war with this young girl, because tick-tock, her fifteen minutes are almost up." Local protests The show has been protested against by residents and businesses in the Jersey Shore area for casting what they believe is a negative light on the region. The Jersey Shore Convention and Visitors Bureau said that "MTV is providing a one-dimensional, dramatized version of a very small group of visitors' summer experiences in one Jersey shore town." Seaside