WJAK, was made on November 18, 1931, from the top of the Hotel Elkhart. WTRC On September 2, 1932, the call letters were changed to WTRC, standing for Truth Radio Corporation. Due to the distance between Elkhart and Muncie, the requirement to share time with WLBC during daylight hours was eliminated. WTRC's daytime power was increased to 100 watts in 1933. In 1936, daytime power was increased to 250 watts and its nighttime power to 100 watts, and the nighttime timesharing requirement with WLBC was ended, allowing WTRC unlimited hours of operation. In 1939, nighttime power was increased to 250 watts. In March 1941, most stations on 1310 kHz, including WTRC, were moved to 1340 kHz, due to the implementation of the North American Regional Broadcasting Agreement. Through the 1940s, WTRC was Elkhart's only radio station, carrying the programming of the NBC Radio Network. In early 1945 Truth Publishing filed an application for a companion FM station, which began operating as WTRC-FM in 1948, originally at 100.7 MHz. That station today is co-owned WBYT. In 1961, WTRC's daytime power was increased to 1,000 watts. Middle of the Road and Full Service WTRC aired a middle of the road (MOR) format in the 1970s and 1980s. In the early 1970s, the station aired a MOR format during the day and a rock format at night. By the early 1990s, the station was airing a full service-adult contemporary format. In 1994, it shifted to an all talk format. In 1996, the station adopted an adult standards format. It was branded "The Heartbeat of Elkhart" during this period. In 2000, the station switched to a full service format, airing news-talk programming during the day and Soft Adult Contemporary music at night. By the end of 2002 talk programming had replaced all music on the station. WTRC was branded "News Radio 1340" during this period. Hosts included Glenn Beck, Sean Hannity, Michael Savage, and The Dolans. Oldies and Talk In August 2009, WTRC switched to an oldies format as "Hippie Radio 1340". In 2010, the station switched back to a talk radio format, as part of a simulcast with 95.3 WTRC-FM, and was branded "Michiana's News Channel". The station carried syndicated hosts such as Glenn Beck, Rush Limbaugh, Sean Hannity, Jason Lewis, and Lars Larson, as well as a local morning show. On May 5, 2014, WTRC reduced its fulltime simulcast of WTRC-FM, focusing