on Elkhart through a partnership with sister newspaper The Elkhart Truth, featuring a separate morning show. However, the two stations continued to jointly broadcast most other programming. Standards and Soft Adult Contemporary On February 17, 2017, WTRC fully ended its WTRC-FM simulcast, and changed its format to adult standards, branded as "Frank 1340", honoring popular 1940s, '50s and '60s singer Frank Sinatra. WTRC-FM continued its talk programming. In 2020, WTRC rebranded as "The Hart of Elkhart". The word "heart" was intentionally misspelled, to match the city's name, elkHART. It dropped its reference to Sinatra, who now only had a few songs on the playlist. The station refocused its era to the 1960s, '70s and '80s, playing mostly Soft Oldies. Translator In December 2018, WTRC began simulcasting on FM translator station W270DK 101.9 MHz. References External links FCC History Cards for WTRC (covering 1922–1979 as WJAK / WTRC) TRC Radio stations established in 1922 Radio stations licensed before 1923 and still broadcasting 1922 establishments in the United States Adult standards radio stations in the United States