"guido/guidette", a slang term for a working-class urban Italian-American which is widely perceived by Italian-Americans as a pejorative word, similar to "spic" or "wop". The show also received scrutiny from locals because the cast members are not residents from the area and portray a negative stereotype of New Jersey in general. Italian-American response The show plays upon the stereotype of the guido, prompting criticism from groups such as the National Italian American Foundation, UNICO National, and the Order Sons of Italy in America for using "ethnic slurs, violence and poor behavior to marginalize and stereotype Italian-Americans". Prior to the premiere of the show UNICO asked MTV to cancel the show because of the apparent play on stereotypes from the promos. UNICO National President Andre DiMino said that the behavior in the promos is offensive and stereotype-promoting and that "MTV is using very pejorative terms, 'guido' and 'guidette', to promote a program and as a corporation that is not correct." After the show premiered, UNICO National claims they "can't keep up with the volume of calls" from "outraged" Italian Americans. UNICO National President Andre DiMino said in a statement "MTV has festooned the 'bordello-like' house set with Italian flags and red, white and green maps of New Jersey while every other cutaway shot is of Italian signs and symbols. They are blatantly as well as subliminally bashing Italian-Americans with every technique possible. ... (The cast members) are an embarrassment to themselves, their heritage and their families. " Linda Stasi, an Italian-American New York Post columnist, criticized MTV, saying that Jersey Shore is a show "...in which Italian-Americans are stereotyped (clearly at the urging of its producer) into degrading and debasing themselves—and, by extension, all Italian-Americans—and furthering the popular TV notion that Italian-Americans are gel-haired, thuggish, ignoramuses with fake tans, no manners, no diction, no taste, no education, no sexual discretion, no hairdressers (for sure), no real knowledge of Italian culture and no ambition beyond expanding steroid-and silicone-enhanced bodies into sizes best suited for floating over Macy's on Thanksgiving." On January 10, 2010, Andre DiMino called for Jersey Shore to be canceled saying "enough is enough" and that the series isn't just an insult to Italian-Americans or Jersey Shore residents, but to everyone. Dimino claims that it has been clear from the beginning that it is MTV's intent to "ridicule, stereotype and defame Italian-Americans" and "to say to the world that this