avoid competition with the first part of The Twilight Saga: Breaking Dawn. The film was released in 3,440 theaters in the United States and Canada, including 270 IMAX screenings. There were also over 100 IMAX screenings in territories outside the United States and Canada, with 62 screenings on October 7. Marketing DreamWorks released the first trailer for Real Steel in December 2010 and it was attached to Tron: Legacy. In May 2011, DreamWorks released a second trailer. While the film features boxing robots, Levy said he wanted to show in the trailer "the father-son drama, the emotion Americana of it". He said, "We are very much the robo-boxing movie, but that's one piece of a broader spectrum." In addition to marketing trailers and posters, DreamWorks enlisted the British advertising company Five33 to build large physical displays representing the film as it had done for Pirates of the Caribbean: On Stranger Tides. The studio also collaborated with Virgin America to name one of their Airbus A320s after the film, and one of the film's robots is pictured on its fuselage. On September 19, Jackman appeared on the weekly sports entertainment program WWE Raw to promote the film. In addition to Jackman making an appearance on the show, WWE named Crystal Method's "Make Some Noise" from the film's soundtrack as the official theme song for their returning PPV, Vengeance. Jakks Pacific released a toy line with action figures based on Atom, Zeus, Noisy Boy, Midas and Twin Cities. The company has also released a one-on-one, playset fighting game with robots in a ring. ThreeA released a line of high-end sixth-scale figures, as adapted by Australian artist Ashley Wood, based on Ambush, Atom, Midas, and Noisy Boy. Video game Jump Games released a fighting video game based on the film for Android and iOS devices, and Yuke's made a game for the PS3 and Xbox 360. An arcade game was also released by Innovative Concepts in Entertainment (ICE). Home media The film was released on DVD, Blu-ray, and both high-definition and standard-definition digital download on January 24, 2012, from Touchstone Home Entertainment. Additional material includes Disney Second Screen; deleted and extended scenes with introductions by director Levy; and a profile of film consultant Sugar Ray Leonard. Reception Box office Real Steel earned $85.5 million in North America, and $213.8 million in other territories, for a worldwide total of $299.3 million. It had a