Heights Borough officials have issued a statement distancing themselves from the show stating, "the governing body wants it to be known that they did not solicit, promote or participate in the filming of this show," and that "...the borough does not condone any discriminatory remarks against Italian Americans, domestic violence or the promiscuous and otherwise bad behavior portrayed on the show, the people on the show are certainly not indicative of the majority of those who visit, and enjoy the Jersey shore and Seaside Heights every summer." Some local residents have a different take on the show. Mike Carbone, manager of The Beachcomber Bar where female cast member Nicole "Snooki" Polizzi was punched in the face, said that critics should quiet down, stating, "some people are like, 'Oh, my God, look how dumb this makes New Jersey look,' but it's not even a show about New Jersey. It's about people who come down to the Jersey shore." However, most casual viewers of the show are unaware that the majority of the cast comes from New York. As a result, many out-of-staters are associating New Jerseyans with the "Jersey Shore" stereotype even more-so than they used to. This has resulted in a backlash amongst New Jersey natives against the show. Several prominent figures have spoken out against the series for this reason, including New Jersey governor Chris Christie. In August 2011, clothing retailer Abercrombie & Fitch offered Mike "The Situation" Sorrentino and other cast members of Jersey Shore a "substantial payment" if they stopped wearing Abercrombie-branded clothes, stating "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image." In November 2011, Sorrentino filed a lawsuit against A&F after the company made shirts that read "The Fitchuation" and "GTL ... You Know The Deal." Public opinion Polling indicated strongly negative reactions to the show among some New Jersey residents. According to a national study in the spring 2010 conducted by Fairleigh Dickinson University's PublicMind, the show promotes the image of the state. Respondents who have watched the show tend to have a more positive view of the state than those who have not. Three in every five respondents who have watched the show have a favorable view of the state, compared to one in every five respondents who have seen the show and have an unfavorable view of the state. Dr. Daniel Cassino, professor