James Frost (born 29 June 1973 in London, England) is an English music video, commercial, and film director. Career James Frost began his career in 1997 as part of the British directing duo James & Alex [Smith]. The pair produced work together starting at the Artists Company, and later at Ridley Scott Associates (RSA Films). The pair would direct the music video for the Coldplay song Yellow, which would be nominated for Best New Artist at the 2001 MTV Video Music Awards. The pair stopped working together in 2001 with Turin Brakes "72" being the last video they created together. In 2002, Frost directed then up-and-coming songstress Norah Jones in the California desert for the song "Come Away With Me"; Frost and Jones collaborated on two more videos from each of her subsequent releases, being "Sunrise" and "Until The End". In 2004, Frost started Blip Boutique. Successful collaborations have since been created under the Blip Boutique banner including work with the White Stripes, Elvis Costello, OK Go, Phish and Robyn and a video for Interpol using data visualization in collaboration with data visualizer and artist Aaron Koblin along with Frost's creative partner at Blip Boutique Mary Fagot. Blip Boutique has since moved more into the world of interactive digital media and social network applications. His 2008 "House of Cards" video for Radiohead, with technological assistance by Aaron Koblin, premiered on Google. No actual camera footage is used in the video; instead, it used LIDAR technology similar to that used in Google Maps. The video was made with assistance from students of the G-Star School of the Arts, and was nominated at the 51st Grammy Awards for Best Short Form Music Video in 2009. In March 2010, Frost wrote “The return of Polaroid,” a piece celebrating the rebirth of Polaroid film through Polanoid. The piece was featured as part of the 30/30 series that marked the 30th Anniversary of Creative Review Magazine. In 2010, James Frost collaborated with the rock band OK Go and engineering collective Syyn Labs to create a giant Rube Goldberg machine for a music video for the song "This Too Shall Pass". The video took five months to design and build and two days to shoot. It was shot on February 11 and 12, 2010, in a warehouse in the Echo Park neighborhood of Los Angeles; the final version is one continuous take. It was released via