XV adaptations. After Zodiac closed down, Keefe went on to join other companies including Zen Entertainment as Managing Director from 1994 to 1996, as well as launching a global television production and merchandise licensing consultant company of his own titled Peter Keefe Productions and Equator Entertainment where he also worked as Managing Director. In 1997, he went onto serve as creative consultant on The Mr. Men Show, an American-Canadian children's television series that introduces the Mr Men and Little Miss animated series to the United States. In June 2003, Keefe joined a media and entertainment company called Earthworks Entertainment where he served as Chief Executive Officer. Here he marketed and worked on an animated children's Christmas special called Nine Dog Christmas which was about nine stray dogs who are recruited as reindeers to help Santa bring Christmas to the world when his reindeer catches a flu. The special has also aired on Cartoon Network in the United States in 2005 and on The Disney Channel in Asia and Europe. Death and survivors Known for his distinctive mustache and cowboy boots, Keefe died of throat cancer in Rochester, New York at the age of 57. He was survived by his wife Pamela Mills Keefe, mother Anne, stepson James and five siblings (three sisters Mollie, Lisa and Kittie and two brothers Tony and Chris). Before his death, Keefe was developing an animated series for Earthworks Entertainment called Z-Force (Zodiac Force) which features twelve action super heroes based on the ancient Oriental Zodiac. He was also a mentor and consultant to Aulsondro "Novelist" Hamilton aka Emcee N.I.C.E. and William "Dolla" Chapman II also known as D.B.I. for Toon Farm Animation and creators of 3D animated music series Da Jammies now on Netflix. References American animated film producers 1952 births 2010 deaths Television producers from New York (state) Deaths from cancer in New York (state) Deaths from esophageal cancer Businesspeople from Rochester, New York 20th-century American businesspeople