sexual elements. Winter continued, "It is unfortunate that she would participate in such a sexualized video like this one. It sends messages to her fanbase that are diametrically opposed to everything she has done up to this point. Miley built her fame and fortune entirely on the backs of young girls, and it saddens us that she seems so eager to distance herself from that fanbase so rapidly." Cyrus performed "Who Owns My Hearts" for the iHeartRadio Music Festival 2020. She created visual content for the 2020 "iHeartRadio Music Festival". The backdrop music video was released on Cyrus's YouTube account due to high demand by fans. Live performances Cyrus first performed "Who Owns My Heart" at a concert at the House of Blues in Los Angeles, California, which was streamed across over thirty websites owned by MTV Networks. Dressed in a cut-out leotard that and black, leather pants, Cyrus single-handedly roamed throughout the stage to perform the song. Cyrus embarked on a European promotional tour for the single in October 2010. On November 6, 2010, Cyrus performed the track on the German television program Wetten, dass..?. On November 7, 2010, Cyrus performed "Who Owns My Heart" at the 2010 MTV Europe Music Awards at the Caja Mágica in Madrid, Spain. The performance featured elaborate costuming that had Cyrus bearing white bodysuit with a turtle neck while female dancers in lingerie and male dancers in suits, challenging dance routines, and symbolism. Cyrus explained, The song was the closing number of Cyrus' Gypsy Heart Tour. Cyrus performed "Who Owns My Hearts" for the iHeartRadio Music Festival 2020. Charts Weekly charts Year-end charts Release history References 2010 singles Electropop songs Miley Cyrus songs Music videos directed by Robert Hales Songs written by Miley Cyrus Songs written by Antonina Armato Songs written by Tim James (musician) Hollywood Records singles Songs written by Devrim Karaoglu 2010 songs