sprites, effects, and other aspects. He felt he had "the most creative control" on any game he has worked on, but that he was still restricted by the source material, pleasing the publishers and producers, and programming limitations. Chiptune-based pop and rock band Anamanaguchi performed the soundtrack for the game. Bryan Lee O'Malley, Scott Pilgrim series creator, and Edgar Wright, director of the film adaptation, were also involved in development. O'Malley came to Ubisoft and discussed with the development team how the game's narrative and flow should be handled. He also drew several sketches on which the in-game cutscenes are based. According to O'Malley, he was initially approached by Telltale Games to make a Scott Pilgrim adventure game, but he declined as he could not see it as part of that genre. O'Malley designed the concept moves and specials of the playable characters and bosses. He began this in the Summer of 2009. Release Scott Pilgrim vs. the World: The Game was first announced at San Diego Comic-Con 2009 on July 28, 2009. On June 8, 2010, Game Informer presented their first hands on, where it was revealed the game would be a timed exclusive for PlayStation Network, with an Xbox Live Arcade release at a later date. The first trailer for the game was released on June 11, 2010, which showed some of the stages in the game such as inside a club, on a street and noticeably inside a Toronto Transit Commission streetcar. The game makes various references to video games, such as River City Ransom, Mario, Kirby, Mega Man, and Guitar Hero. An early pitch video was revealed on August 11, 2010, which showcased even more retro graphics and direct parodies of classic games. Scott Pilgrim-themed Avatar clothes and props were released on Xbox Live's Avatar Marketplace on August 12, 2010. The game's original soundtrack by Anamanaguchi was released on Amazon and iTunes by ABKCO Records in North America on August 24, 2010, and was released internationally on August 30, 2010. Downloadable content was released for the PSN version on November 9, 2010, to coincide with the film's DVD and Blu-ray Disc release, including Knives Chau as a playable character and two additional game modes: Battle Royal and Dodge Ball. The XBLA version was later released on December 28, 2010. A second DLC pack, which implements online multiplayer and adds Wallace Wells as a playable character, was