Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited. The full version is over three minutes in length and features football players Didier Drogba, Fabio Cannavaro, Wayne Rooney, Franck Ribéry, Ronaldinho, and Cristiano Ronaldo as its main players. All of the players play in a scenario during a World Cup match and after significant events occur, the players usually see a significant ripple effect outside the world of football. The advert aired during the 2010 FIFA World Cup. It features the song "Hocus Pocus", by progressive rock band Focus. It was created by Wieden+Kennedy and written by Mark Bernath, Eric Quennoy, Stuart Harkness and Freddie Powell. The Sound design and mix was done by Raja Sehgal working out of Grand Central Recording Studios in London. The advertisement won the Film Grand Prix at the 2011 Cannes Lions festival. Plot Didier Drogba is seen making a run towards goal against Italy, with Fabio Cannavaro in hot pursuit. As Drogba moves and shoots for goal, the scene shifts to broadcasters both at the stadium and in studios across Africa, beaming his efforts back to Cote d'Ivoire, where a massive street party is erupting ahead of his assumed goal. However, Cannavaro makes an impressive goal-line clearance: cut to him being the guest of honor on a Mediaset-style Italian variety program, where dancers wearing sequined variations of his #6 shirt re-enact the clearance while suspended on wires, while crooner Bobby Solo sings a song with the lyrics "Che Cannavaro! Che capitano!" The ball then comes to Wayne Rooney, who (with time running out) is looking to make a move versus France, attempting to pick out Theo Walcott with a pass while thousands of English fans, both in the ground and watching at home, urge him forward. Rooney makes the pass: however, it is intercepted by Franck Ribéry, and the resulting reaction from the British public is shown: riots in the streets, a plunge in the stock market, young fans tearing down posters of Rooney from their bedroom walls, a tabloid headline reading "ENGLAND IN ROO-INS!" (read, with approval, by Tim Howard and Landon Donovan), and Rooney's eventual plunge into obscurity, bearded and overweight, working as a groundsman at a small football club and living in a caravan underneath a billboard of