Ruslan Kogan (born November 1982) is a serial entrepreneur, and founder and CEO of Kogan.com as well as several other eCommerce-related companies in Australia. He was Australia's richest person under the age of 30 from 2011 to his 30th birthday in November 2012. In 2020, Kogan's net worth was estimated by the Financial Review 2020 Rich List as . Kogan holds several publicised controversial views regarding the consumer technology industry, expressing his opposition to the Australian Government's proposed internet filter as well as lambasting the government for their handling of the Set Top Box Scheme. He was also the only executive from a consumer electronics vendor in Australia to campaign against the introduction of 3DTV into homes around the world. He has written articles as both a guest and regular for several large media outlets, including a guest article for Forbes giving his views on Facebook, a guest article for Fast Company about the importance of social proof in business, a guest article for VentureBeat about affiliate marketing, a guest post on Gizmodo outlining his opposition to the filter and The Age regarding the future of TV. He was also a guest columnist for business magazine BRW throughout 2011, and has on several occasions provided guest opinions on the world's largest technology blog, TechCrunch. In 2015, he was interviewed on the Bloomberg Television series High Flyers. Early life Ruslan Kogan was born to Belarusian-Jewish parents, and moved with his sister Svetlana and parents to Melbourne, Victoria, Australia in 1989. Kogan grew up in the Elsternwick Housing Commission flats, and started his first business at the age of ten by finding lost golf balls, cleaning them and selling them for $0.50/each to golfers at Elsternwick Golf Course on Saturday mornings. Kogan was interested in technology from an early age, building his first computer at the age of nine. He has started approximately twenty businesses since the age of ten, with Kogan.com being his most recent and most successful venture. Kogan attended Brighton Secondary College and Melbourne High School before graduating from Monash University with a Bachelor of Business Systems (Information Technology). Career By the age of 23, Kogan had worked at the IT departments of Bosch, GE, Telstra, and was a management consultant at Accenture, until 2006. Kogan.com Kogan started Kogan.com in his parents' Melbourne garage in 2006, aged 23 years. The company rapidly expanded to a broader range of products