the release date of the album in the UK, Williams gave an interview on Daybreak as well as performing "Feel" and "Shame". Singles The only single to be released is "Shame", a duet co-written with fellow Take That member Gary Barlow. The video and the song premiered on 26 August 2010. Directed by Vaughan Arnell, the video is a spoof of the film Brokeback Mountain. Tim Jonze from The Guardian has said that the song is "a gentle country ballad that tells the story of the pair patching up the relationship that was damaged after Williams left Take That in 1995." It debuted at number two on the UK Singles Chart, making the song Williams' 28th top ten entry on the chart. "Shame" has also charted within the top 10 and top 20 in Denmark, Italy, Germany, Belgium, Ireland and the Netherlands. Yahoo! Music has ranked the video for "Shame" as the 14th best video of 2010. The compilation does not include "United", a single released by Williams in 2000 as part of Pepsi's "Ask for More" advertising campaign, and three singles only released in certain territories: "Win Some Lose Some", "Better Man" and "Bongo Bong and Je Ne T'aime Plus". Critical reception John Bush from AllMusic gave the album four stars out of five. He said that even in its most basic edition, the album presents "no less than 39 examples of what made Robbie Williams a fascinating millennial superstar". He described Williams as "ambitious and self-deprecating, sensitive and boorish, dynamic and introverted" and that the album "presents a much richer picture of Williams' discography". Bush concluded his review by saying that "In and Out of Consciousness certainly offers a full portrait of Robbie Williams, the greatest pop star of the '90s and 2000s that few people appeared to respect but everyone enjoyed." Sean Egan from BBC Music said that "Many of the songs are amongst the strongest chart hits of the new millennium, especially Williams’ collaborations with Guy Chambers". Egan said that "The sequencing is bizarre but has its own kind of logic, working backwards chronologically" and as "the familiar tunes go by, one is struck by the fact that Williams is both underrated [...] and overrated." He also stated that had Williams "not been sacked by Take That, he would never have been motivated to prove himself with edgy, knowing music light years beyond the boyband." Egan