than 12 hours after its screening, the U.S distribution rights to the film and the worldwide distribution rights to any sequels were picked up by Sony Pictures Worldwide Acquisitions. On December 29, 2010, it was announced that the film would be released theatrically on April 1, 2011 by the then-relatively new film company FilmDistrict. The film was also screened at South by Southwest in mid-March 2011. Home media Insidious was released on DVD and Blu-ray on July 12, 2011 through Sony Pictures Home Entertainment. The Blu-ray bonus content includes three featurettes: Horror 101: The Exclusive Seminar, On Set With Insidious, and Insidious Entities. On the day prior to the film's home media release, Sony Pictures and Fangoria hosted a free screening of the film at the Silent Movie Theater in Los Angeles followed by an interactive Q&A with director James Wan and screenwriter Leigh Whannell. Reception Box office The film opened with $13.3 million, making it #3 at the US box office behind Hop and Source Code. On a budget of $1.5 million, it has since grossed a total of US$54 million in the US and $46.1 million internationally, for a total of $100.1 million worldwide. Insidious was one of the most profitable films of 2011 (with Cars 2 having a worldwide profit of $362 million). Critical response Review aggregate Rotten Tomatoes reports that 66% of critics have given the film a positive review based on 176 reviews; the average score is 6.00/10. The critical consensus is: "Aside from a shaky final act, Insidious is a very scary and very fun haunted house thrill ride." On Metacritic, the film has a weighted average score of 52 out of 100 based on 30 critics, indicating "mixed or average reviews". Roger Ebert gave the film two-and-a-half stars out of four and wrote, "It depends on characters, atmosphere, sneaky happenings and mounting dread. This one is not terrifically good, but moviegoers will get what they're expecting." A number of negative reviews reported that the second half of the film did not match the development of the first. Mike Hale of The New York Times wrote that "the strongest analogue for the second half of Insidious is one that the filmmakers probably weren’t trying for: it feels like a less poetic version of an M. Night Shyamalan fairy tale." Similarly, James Berardinelli commented, "[i]f there's a complaint to be made about Insidious, it's that