and the final track, "Runwayaway", has "trance-like" blues guitar. Promotion and release Anima was promoted with a viral marketing campaign. In June 2019, posters in cities around the world appeared advertising "Anima Technologies", a company claiming to be able to recover lost dreams with a "dream camera". Calling the advertised number led to a prerecorded message advising that Anima Technologies had been "seized" after "unlawful activities", followed by part of the track "Not the News". This was followed by projections on London landmarks. Yorke announced Anima on social media on 20 June. It was released as a download and on streaming services on 27 June 2019, followed by CD and vinyl editions on 19 July 2019. The vinyl edition includes a bonus track, "Ladies & Gentlemen, Thank You For Coming". On 2 August, Yorke released the Not the News Rmx EP on digital platforms, comprising an extended version of "Not the News" plus remixes by Mark Pritchard, Clark and Equiknoxx. A limited-edition white-label vinyl version followed. A music video for "Last I Heard (...He Was Circling the Drain)", blending 16mm, 3D and cel animation, was released on 30 October. To support Anima, Yorke embarked on an international tour, performing with Godrich and visual artist Tarik Barri. A North American tour was due to begin in March 2020, but was cancelled due to the COVID-19 pandemic. Film Anima was accompanied by a 15-minute film directed by Paul Thomas Anderson. The Anima film was played in some IMAX theatres and released on Netflix on the day of the album release. It features Yorke's partner, the actress Dajana Roncione, plus choreography by Damien Jalet, cinematography by Darius Khondji and projections by Tarik Barri. In the film, Yorke rides a train of uniformed passengers ("Not the News"). He meets the eye of a woman (Roncione), and pursues her when she forgets her bag ("Traffic"). They meet in the street, dance together and board a tram ("Dawn Chorus"). The film began with a concept from Yorke about workers whose "bodies don't work any more" and are being "pushed by an invisible force". The team wanted the first sequence to be "oppressive and hyper-precise so it feels like a machine", influenced by dystopian stories such as Nineteen Eighty-Four and Metropolis and the physical comedy of Charlie Chaplin. For the "Traffic" sequence, the team created a platform inclined at a 34-degree angle and placed the camera at