song was directed by Elliott Lester, who previously directed "Head Above Water", and it premiered on July 15, 2019. Lavigne has been sharing teaser photos of the video shoot to promote the song which later caused the accusations of her being anti-religious by using religious images to promote the song. Some scenes were shot at the Golden Oak Ranch in Newhall, California. The video version of the song features elements from both the album version and radio edit while a portion of the bridge was inserted at the beginning. It features Lavigne driving a hearse transporting her own coffin. Later, she is seen in a dark forest wearing goth-inspired ensemble, clutching a silver cross and interspersed with scenes of her playing a piano adorned with branches. Zane Carney, who played the baritone guitar in the song in addition to doing guitar work on "Birdy as well co-writing and playing guitar on "Crush", makes an appearance as Lavigne's love interest Lucifer. Live performances Lavigne performed the song on The Late Late Show with James Corden on April 30, 2019. Avril Lavigne performed the song on her Head Above Water Tour. Controversy After Avril Lavigne posted a promo art for the single, of her in the woods wearing black and holding a crucifix, Several people have posted angry comments to Avril Lavigne on Instagram after perceiving the song to be an anti-religious. A former fan since her debut wrote the new single is a turnoff and told Lavigne to “get her soul right with Jesus.” One user wrote the Devil isn’t someone to be playing with, but Lavigne could do whatever she wants. Another fan unfollowed Lavigne and asked, “how can you fall in love with the Devil when God created you with [the] amazing talent which made so famous?” While Lavigne posted explained that the song – which she penned herself – is a depiction of toxic relationships. “I wrote ‘I Fell in Love with the Devil’ as a constant reminder to myself that some of the darkest people in this world can be disguised as angels,” she wrote in an Instagram post. “Please allow my song to be your reminder to not let someone else’s demons take you down. I am now going to break this fucking cycle, bury all the toxic relationships and things people have done to me in the past, present and future.” Track listing Digital download