of the final song "Creature" feature allusions to creation. The album contains a brief interlude titled "The Notion", which is a voice message sent by Liz Ord, a UK-based model, to a member of JA Collective, who perform choreography with the band, during which she expresses surprise and comfort at the fact that all the people the recipient of the message tours with have "faith," and further says: "I find it so rare meeting people who are young and believe here." Promotion On August 3, 2018, the band released a song titled "Still Feel", along with a choreographed music video. Both the song and music video attracted the attention and praise of several publications including Alternative Press, Rock Sound and NPR, and was the band's first song to chart, reaching number 7 and 21 on the US Alternative and Rock charts respectively. It is regarded as the band's breakthrough single. On January 18, 2019, the band released a second single called "Arrow" alongside another music video featuring choreography, and was praised as one of the best tracks of its week of release by Time. The following month, the band revealed to Rock Sound that they were working "on a larger body of work but keeping it discreet and mysterious." Half Alive made their late-night television debut with an elaborately choreographed performance of "Still Feel" on Jimmy Kimmel Live! which was positively reviewed by Rolling Stone and Billboard. The group subsequently announced that they would be embarking on tour beginning on August 16, 2019 in Sydney, Australia (excluding their appearance at the Firefly Music Festival in Dover, Delaware on June 22) and concluding on November 17, 2019, in Glasgow, Scotland. In April, they revealed that they would be releasing a limited vinyl record featuring all of their released work as well as one new track titled "Runaway". After this, the band started to tease on social media about a new project in the works. On June 13, 2019, the band officially released "Runaway" as a single alongside a music video directed by Carlos López Estrada, and announced that their debut album Now, Not Yet would be released on August 9, 2019. On July 18, they released "Pure Gold", the fourth single from the album, alongside a visual also directed by López Estrada. On July 25, 2019, the band released the official tracklist for the album. A fifth single titled "OK OK?"