"29" was uploaded to Nottet's YouTube channel on 4 June 2019. It was directed by Julien Hosmalin and produced by LEFT productions. The filming process was completed in 16 hours, with Fanny Sage being hired to play the role of Nottet's love interest. The clip starts with Nottet sitting in the driving seat of a Mercedes-Benz car and Sage in the passenger seat of the car looking out the window at pouring rain. The car is subsequently levitating in mid-air against a blue backdrop, with the singer sitting on its bonnet and Sage on its boot. Over the course of the video, they both climb over to each other's side while the car steeply inclines. As they make an attempt to meet in the middle, Nottet loses his balance and eventually falls down. The final scene sees the singer inside the car as in the video's beginning, though he is alone, since Sage had previously left. Jonathan Currinn of CelebMix praised the music video's connection to the song, calling it a "brilliant metaphor regarding the end of a relationship and it's simply interesting to watch". Echoing Currinn's thoughts, Julien Goncalves of Pure Charts called it "melancholic". Charts Release history References 2010s ballads 2019 songs 2019 singles Loïc Nottet songs Songs about loneliness Songs written by Sacha Skarbek Songs written by Loïc Nottet