of the film production arm of the company. In November 1966, Jack gave in to advancing age and changing times, selling 32% of control of the studio and music business to Seven Arts Productions, run by Canadian investors Elliot and Kenneth Hyman, for $32 million. Eventually, the company, including the studio, was renamed Warner Bros.-Seven Arts on July 14, 1967. Warner Bros. Pictures The division was incorporated as Warner Bros. Pictures on March 3, 2003, to diversify film subjects and expand audiences for their film releases. The company became part of the Warner Bros. Pictures Group, which was established in 2008, and Jeff Robinov was appointed the first president of the company. In 2017, longtime New Line executive Toby Emmerich joined as president. In January 2018, he was elevated to chairman. On October 23, 2018, it was announced Lynne Frank, President of Warner Bros. Pictures Group, would be leaving the company to pursue new opportunities. In June 2019, Warner Bros. Pictures signed an agreement with SF Studios to have their films distributed in Sweden, Denmark, Norway, and Finland. As with most other film distributors, Warner Bros. Pictures struggled with releasing films during the 2020 COVID-19 pandemic due to restrictions on theater openings. After pushing several films planned for 2020 into 2021, WB announced in December 2020 that they would take the unusual approach of having their entire slate of 2021 films planned for both theatrical release as well as having a simultaneous one-month period of availability on the HBO Max streaming service, in a similar manner for how they were releasing Wonder Woman 1984 that month. After one month, such films would still be available in theaters and would then later be available via home media under typical release schedules. The move to include streaming, dubbed "Project Popcorn", was criticized by production companies, directors, and actors as Warner Bros. Pictures had not informed anyone about the plan ahead of the announcement, as well of concerns of lower payouts due to the streaming options, leading Warner Bros. Pictures to alter its compensation rates for the affected films by January 2021 to provide larger payouts to casts and crews of these films. In March 2021 Warner Bros. announced that for 2022 they will discontinue their same-day HBO Max and theatrical release model in favor of a 45-day theatrical exclusivity window. This is part of an agreement the studio reached with Cineworld (who