designers, Lover brought "a level of iconicness and relatability" to Swift's audience because, according to Rocha, they could create their own versions of the cover art. Marketing Three singles preceded Lover. Swift released the first, "Me!" featuring Brendon Urie of Panic! at the Disco, on April 26, having commissioned a large butterfly mural in a Nashville neighborhood and a social-media countdown. The second single "You Need to Calm Down" was released on June 14 after Swift encouraged her fans to call for the passing of the Equality Act on her social media feeds; the media viewed this release as Swift's intention for the release to coincide with Pride Month. The title track was released as the third single on August 16. All three singles peaked in the top ten of the US Billboard Hot 100, and the first two peaked at number two. "Me!" broke the record for the largest single-week jump when it rose from number 100 to number two after one week. "The Archer" was released as a promotional single on July 23. A fourth single, "The Man", was released on January 27, 2020. Whereas Swift avoided social media and public appearances during promotion of Reputation, she embarked on an extensive promotional campaign for Lover on social media, televised events, and press interviews. Media speculation on Swift's follow-up to Reputation arose when she appeared at the 2019 iHeartRadio Music Awards in March, where she was adorned with butterfly motifs and pastel tones, the aesthetic she later used in her clothing for public appearances. Her social media posts showed her outgoing, comfortable persona, departing from the dark, antagonistic image she adopted for Reputation. Swift conducted interviews with publications including Entertainment Weekly, The Guardian, Vogue, and Rolling Stone, where she openly spoke about her adjusted personal life. A few weeks before the album's release, Swift invited a select group of fans to private Secret Sessions listening parties in London, Nashville, and Los Angeles; she had hosted similar sessions for 1989 and Reputation. She also gave interviews on the US morning television programs CBS Sunday Morning and Good Morning America, and the talk shows The Ellen DeGeneres Show and The Tonight Show Starring Jimmy Fallon. Swift promoted Lover with corporate tie-ins and promotional deals, including a merchandise deal with Capital One, airplay deals with SiriusXM and iHeartMedia, a deal with YouTube Music with Swift hosting a live stream on the platform,