Globoplay is a subscription video on-demand over-the-top streaming service owned by Grupo Globo. The service primarily distributes films and television series produced by Estúdios Globo with the service also hosting content from other providers, content add-ons, live sporting events, and video rental and purchasing services. It was created on October 26, 2015, and launched in Brazil on November 3 of the same year. In 2020, it reached the milestone of 20 million registered users and became the most used national streaming service in Brazil. In September 2021, it was announced that Globoplay would be released in Canada and in more than 20 European countries, such as Italy, France, Switzerland, Germany, Spain, Portugal and United Kingdom starting October 14, 2021. Programming Globoplay offers video streaming or on-demand content of programs from Globo's archived library as well as original programs and exclusive international programs. Live broadcasting of Globo and some of its affiliates is also available, albeit users have to configure their accounts so the location is inside of the allowed broadcasting area, composed of 115 affiliates operating inside 26 Brazilian states. If someone has their account configured to have a location outside of those affiliates, or if it lives outside Brazil and straight doesn't have configured a specific location, the live broadcasting feature automatically becomes unavailable. Original programming The service has already announced that it intends to invest in projects focused solely on the digital platform, with exclusive content. The first sample was the release of a special of the telenovela Totalmente Demais in 2015 and a spin-off of it in 2016. Since 2017, to promote the reality television show Big Brother Brasil, Globoplay streams—in conjunction with the website GShow—the program #RedeBBB and the following year, after the ending of the 18th season, the special BBB18: Fogo no Parquinho. In August 2018, it was announced that Globoplay would distribute original content series commissioned by TV Globo exclusively for the service. The first slate of series released that year under the "Globoplay Originals" banner included Além da Ilha, Assédio and Ilha de Ferro. In August 2020, Globo made Premiere available through an exclusive deal (no cable TV needed). In September, announced that all Globosat (now, Canais Globo) channels would become available on the platform even for those without a cable TV deal. The exclusive package guarantees access to all Globoplay and Canais Globo content with the option the buy add-ons like Premiere,