highly concentrated detergent pods the ingestion can cause excessive vomiting, lethargy, and gasping, and in some reported cases, victims stopped breathing and required ventilation support." The Daily Meal cited a 2014 study by the Journal of Medical Toxicology that suggested ingestion of detergent pods may cause a swallowing dysfunction that could require surgery to repair. In 2018, Consumer Reports published a story discussing the contents of laundry detergent pods and the consequences of ingesting them, which can include death. The story detailed that pods contain ethanol, hydrogen peroxide, and soap, that when ingested can result in caustic burns to the lining of one's mouth, as well as the esophagus, stomach, and other parts of the gastrointestinal tract. See also List of Internet phenomena Benadryl challenge, a 2020 internet challenge revolving around the deliberate use, abuse and overdose of diphenhydramine, commonly referred to under the trade name Benadryl Milk crate challenge, a 2021 internet challenge encouraging participants to engage in a physically dangerous activity involving climbing unsecured milk crates Child-resistant packaging Generation Z References External links "Don't Eat the Laundry Pods. (Seriously. They're Poison.)" by CollegeHumor – YouTube video (age-restricted) "Bite into one of those Tide Pods. Do it." – Original Reddit thread on r/intrusivethoughts "People eating Tide pods" — Archive of original Straight Dope Message Board "So Help Me God, I'm Going To Eat One Of Those Multicolored Detergent Pods" — The Onion article 2010s fads and trends 2017 in Internet culture 2018 in Internet culture Chemical safety Eating behaviors of humans Hazardous materials Internet memes introduced in 2017 Laundry detergents Self-harm