January 2019, the organization launched its 4% challenge, asking production companies to show their commitment to working with a woman director on a feature production in the next 18 months. Universal Pictures, MGM Studios, Paramount Pictures and Amazon Studios pledged their support for the challenge. Using funding from Melinda Gates, in 2020 the organization created the Time's Up Impact Lab in order to research how to best prevent workplace discrimination and sexual harassment. In September 2020, Time's Up Foundation launched "Time's Up, Measure Up," a project of the Time's Up Impact Lab to study the impact of the pandemic and economic crisis on women. That same year, Time's Up Now, the advocacy arm of Time's Up, launched a campaign titled "We Have Her Back" to support female political candidates and counter what the group described as sexist, racist and derogatory media coverage of women running for office. Closure In January 2023, Time's Up announced via their website that they were ceasing programmatic operations and directed survivors of workplace sexual harassment or violence to their legal defense fund site. Gabrielle Sulzberger also confirmed this, stating that the organization's board had unanimously decided to shut down the organization's operations at the end of January and that $1.7 million left in funds would be distributed to the Time's Up Legal Defense Fund. Mission The organization's mission is to advocate and campaign to address discrimination and harassment in workplaces. Additionally, the organization carries out fundraising for the Time's Up Legal Defense Fund to provide monetary support for victims of workplace sexual discrimination so that they can take legal action, especially for individuals within lower-wage occupations and people of color. Criticism As a movement focused on combatting sexual harassment in the workplace across many industries, the Time's Up movement has received external criticism from a variety of sources. These critiques largely focus on the hypocrisy of the movement and its spokespeople, as well as the general response of Hollywood elites. Many writers have criticized Hollywood for espousing the messages of the movement without making the necessary changes in the industry that the movement is calling for. During awards season, writers called out the industry for "leaning hardest on the very women it has exploited" in order to convert their critiques and testimonies into "inspirational messages and digestible branding exercises". Others criticize the movement for a lack of diversity in its spokespeople. The majority of Time's