Ephorize is the third studio album by American rapper Cupcakke. It was self-released on January 5, 2018 via TuneCore, after being announced on her official Twitter. The Ephorize Tour was later announced to promote the album and began on February 21, 2018. Background On December 20, 2017, Cupcakke revealed the title and cover art of the album through Twitter. The track listing was announced on December 27, 2017, via her Twitter account. On December 29, 2017, Cupcakke announced the album pre-order on Twitter. Composition Pitchfork believed Ephorizes themes to be "self-esteem, LGBTQ issues, and the desire for genuine romance" and compared Cupcakke's "absurdist one-liners" to Ghostface Killah. HotNewHipHop believed the album to be "one of the most introspective bodies of work she's dropped off to date". The Observer described the album's production as a mix of "old-school hip-hop, futuristic pop and [..] Latin". Bijan Stephen from The Nation commented that "in nearly every song, you can hear shades of trap, drill, bounce, and reggaeton, with Harris's voice making the whole thing hang together." "Duck Duck Goose" has been described as a sex rap song that "flirts with New Orleans bounce". "Total" was described as "[embracing] the muted dembow pop varietal known as tropical house". The synth flute lines in "Navel" were likened to the synth flutes used in "Mask Off". "Crayons", which has been dubbed a "pro-LGBTQ anthem", features reggaeton percussion, and lyrics "in praise of the queer community". "Meet and Greet" and "Wisdom Teeth" are drill songs "with added gloss". Lyrically, "Cartoons" has been described as "[flipping] children's icons into totems for not taking shit". "Self Interview" depicts "the external expectations put on women as they transition from childhood to adulthood", particularly through the line "Back then we had lipgloss and some overalls, that's the usual/Nowadays I gotta show skin and wear sew-ins to feel beautiful". The Red & Black described "Fullest" as "a fun, fast-paced song that takes certain elements common to Latin music and incorporates them into the track." Promotion Singles "Exit" was released as the first single off the album as a digital download on September 15, 2017. "Cartoons" was released as the second single on November 10, 2017. Music videos "Exit" received a music video on October 13, 2017. "Cartoons" received a music video on November 18, 2017. "Duck Duck Goose" received a music video on January 15, 2018. According to Michelle Kim of Pitchfork,