The 2018 UCLA Bruins football team represented the University of California, Los Angeles in the 2018 NCAA Division I FBS football season. The Bruins were led by first-year head coach Chip Kelly and played their home games at the Rose Bowl. UCLA was a member of the Pac-12 Conference in the South Division. They began the season 0–4 for the first time since 1971, and 0–5 for the first time since 1943, before finally winning their first game, in dominating fashion, against Cal. However, despite failing to improve upon their previous season's output of six wins and seven losses and failing to qualify for a bowl game, the Bruins later defeated the USC Trojans to end a three-game losing streak in their crosstown rivalry. The Bruins finished 3–9 overall, their worst record since 1971. They went 3–6 in Pac-12 play, finishing fifth in the South Division, and were outscored by their opponents by a combined score of 409 to 295. Previous season The Bruins began the season at 2–0, where the first win was a historic 35-point comeback against Texas A&M in front of 64,635 spectators at home on FOX. At the conclusion of the second win, which was a 56–23 rout against Hawaii in front of 50,444 individuals at home on the Pac-12 Network, the Bruins were ranked No. 25 in the AP Poll. However, the Bruins would immediately be unranked after their loss at Memphis, and would have five more losses and four more wins at the conclusion of the regular season. As a result, Jim Mora was fired, a day after losing to rival USC for the third straight year, for "not [meeting] expectations" with the talent recruited. Nevertheless, the Bruins participated in the 2017 Cactus Bowl against Kansas State, but they lost 17–35. The Bruins finished with an overall record 6–7, and 4–5 in conference play. NFL Draft Selections The Bruins had five individuals selected in the 2018 NFL Draft. Preseason Award watch lists Listed in the order that they were released Pac-12 Media Days The 2018 Pac-12 media day was July 25, 2018 in Hollywood, California. The Pac-12 media poll was released with the Bruins predicted to finish in fourth place at Pac-12 South division. Recruiting Position key Recruits The Bruins signed a total of 27 recruits. Schedule Sources: Personnel Coaching staff Roster Game summaries Cincinnati Although favored by two touchdowns over the Bearcats, the