Noa Kirel (; born Noya Kirel, 10 April 2001) is an Israeli singer, actress and television host. She won the MTV Europe Music Awards for the best Israeli act between 2017 and 2021. She is set to represent Israel in the Eurovision Song Contest 2023 with the song "Unicorn". Early life Noa Kirel was born and raiesd in Ra'anana, Israel, to very wealthy Israeli-born parents of Ashkenazi Jewish (Austrian-Jewish) descent and of both Sephardi Jewish and Mizrahi Jewish (Moroccan-Jewish) descent. She is the youngest child of Amir and Ilana Kirel and has two older brothers. Her father is the CEO of Glassco Glass, an imported-glass business headquartered at the Barkan industrial park. On her father's side, Kirel has relatives who were killed in the Holocaust. Her parents named her Noya but after being diagnosed with a serious kidney illness at three months old, a rabbi suggested a name change to Noa ('Noa' can also spell "movement" in Hebrew). He also jokingly predicted back then that she might even become a dancer. In February 2020, Kirel was drafted into the Israel Defense Forces (IDF), and served in a unique military band. She received an honorable discharge, completing her two-year mandatory service on 14 February 2022. Career Kirel appeared in the Pushers documentary series from HOT, which tracks parents who push their children to success in different areas. The show featured Kirel and her father, who was financially supporting her entertainment career. Kirel is managed in Israel by Roberto Ben-Shoshan and co-managed by Sharona Nomder (Morse Artists) internationally. In 2015 she performed her first song on YouTube named "Medabrim?". Following its success, that year she released another song called "Killer". The provocative video clip for the song caused a stir due to Kirel's young age. She released additional songs, which were featured on YouTube and played on various Israeli radio stations, including the songs "Yesh Be Ahava", which was the first song to enter the Galgalatz playlist, "Rak Ata", "Hatzi Meshuga", "Bye Lahofesh" and "Ten Li Siman". At the end of 2016, she won the award "Singer of the Year" at the Israeli Kids' Choice Awards. In 2017, Kirel began hosting the "Lipstar" musical program on kidZ channel, alongside Sagi Breitner. In May 2017, she released a song called "Makom Leshinuy" which she sang in a duet with Avior Melasa who wrote the song. Kirel released several other songs that year which