the "NSFW" video features "a bunch of dildos" and Cupcakke dressed in a duck onesie. "Fullest" received a music video on February 20, 2018. The Fader wrote that "the 'Fullest' visual shows what really goes down when CupcakKe throws a house party— and what happens to sloppy uninvited guests." "Crayons" received a video on Sunday March 25, 2018. Rolling Stone added, "the Chicago rapper and a group of strangers rally to defend a gay couple who are harassed on the sidewalk. Their union turns into a street party, with the emcee proudly flying a rainbow flag." Tour A concert tour was announced via Harris's Twitter page in order to promote the album. The Ephorize Tour started February 21, 2018 in Chicago, Illinois and originally ended March 15, 2018 in Houston, Texas, but had a Pawtucket show postponed to April 20, 2018. This was Harris's first tour with shows in Europe. Critical reception The album received universal acclaim from music critics, with several music sites praising its evolution from Harris's previous projects. MTV UK described it as "further proof that she's one of the most versatile, quick-witted and consistent rappers in the game." Exclaim! stated that "the latest offering hears Cupcakke presenting her most polished work to date, though she still slides in plenty of deliciously dirty one-liners throughout the new record." HotNewHipHop noted "cupcakKe's attitude is one of the many stand-out attributes in her music. While the raunchiness in her music has been a quality that she's known for, she still touches on more serious topics at the same time. Ephorize might be one of the most introspective bodies of work she's dropped off to date." Pitchfork awarded the album with the publication's "Best New Music" accolade, calling it Cupcakke's "best album yet, with terrific production and a barrage of raps that reveal Elizabeth Harris to be far more than her hilarious and absurdly raunchy one-liners". Writing for Vulture, Craig Jenkins noted that "Ephorize’s introspective moments give it depth to match its more colorful material's brusqueness and vulgarity." He also stated that "at her best, CupcakKe is a semi-automatic fully loaded with ridiculous puns." Veteran music critic Robert Christgau wrote of the album in his column for Vice: "It would be silly to assume all this homeless-shelter graduate's literotica is literal. But from the armpit-licking 'Spoiled Milk Titties' to the dickhead-picking 'Duck Duck Goose', believe she's gotten closer to real-life