into The New Voyages series, edited by Marshak and Culbreath. Published in July 1975 by Bantam, Star Trek Lives! was a bestseller, and received eight printings between 1975 and 1979. Contents Foreword by Gene Roddenberry Introduction by the authors. Chapter 1The Discovery Effect: An essay on the seductive draw of the new and refreshing stories presented by the television series. Chapter 2The Tailored Effect: Lichtenberg studies the various "tailored" effects, such as characters, plotting, and settings, that resulted in the mass-appeal of the series. Chapter 3I Should Never Have Answered The Phone: Joan Winston reminisces on the role she played during the production of the first Star Trek convention which opened on 21 January 1972. Chapter 4The Spock Charisma Effect: An essay on the popularity of the half-human, half-alien, first officer of the Enterprise. The writers argue the reason for the character's popularity is the viewers are given far more opportunities to learn about Spock's personality and personal history, than other characters, including Captain Kirk. Spock is described as having sex appeal. Chapter 5The Optimism Effect: Lichtenberg and Marshak discuss "vision of a brighter future of man, and of a world characterized by hope, achievement and understanding." They argue such a positive, forward-thinking premise resulted in viewers taking on such an aspiration as a guide for their own personal successes. Chapter 6The Goal Effect: An essay exploring the idea "that important goals are worthwhile, worth striving for and -- attainable." The attainment of co-operation between civilizations within the Star Trek universe being an allusion to the cooperation among the nations and people of Earth. Chapter 7Beauty May Be Only Skin Deep, But Chopped Liver Can Get You Anywhere Or Six Glorious Days On The Star Trek Set: Winston reminisces on her visit to Desilu, in Culver City, during the filming of "Turnabout Intruder"—the final episode of the series. Chapter 8What Are They Doing Now?: Interviews with former cast members and producers of the televisions series, includes details on their future projects. Chapter 9Do-It-Yourself Star Trek, The Fan Fiction: Marshak and Lichtenberg explain what fan fiction is, its place in the fandom, and offer some advice to the reader on how to write it. One of the questions explored in the essay is why so many writers Star Trek fan fiction are women. Reception According to Lichtenberg, the initial reaction among fans was mixed as "they were expecting a history of