and helped them display a 'semi-academic character'. From 2004, Friberg became inspired by the Nouvelle Droite (French New Right) literature, especially the works of Alain de Benoist and Guillaume Faye, "It was this translation of the Nouvelle Droite manifesto that I read (...) online, written in English. (...) Thought it was totally brilliant, and wondered why these ideas weren’t better known." The same year, he cofounded the Nordic League (Nordiska förbundet), an organization advocating a ostensibly metapolitical stance that echoed the ideas of the Nouvelle Droite. Along with other leaders of the Nordic League, he co-established in July 2006 the Swedish-language blog portal Motpol and, the same year, the far-right online collaborative encyclopedia Metapedia, portrayed as an effort to advance the "cultural war". He was also closely involved in the creation of the messaging board Nordisk.ru, which attracted some 22,000 Scandinavian nationalists and other far-right users, including the Norwegian far-right mass killer Anders Breivik. Arktos Media Friberg earned an MBA from Gothenburg University in 2006. He worked in finance and management, then served as the CEO of Wiking Mineral until 2016, a mining company that includes other executives associated with the far-right, most notably Patrik Brinkmann. In 2009, Friberg became the sole owner of the Nordic League and decided to cease the activities of the organization while allowing Metapedia and Motpol to continue to operate. In October, he planned with a Danish politician and two Danish collaborators the creation of the publishing house Arktos Media, officially established the following year in 2010. Friberg became the CEO of the company, and American John B. Morgan its chief editor. Arktos Media has translated to English and published various far-right authors such as Julius Evola, Alain de Benoist, Guillaume Faye, Alexandr Dugin, and Paul Gottfried. During the 2010s, it had grown as the largest retailer of radical Right literature in the world according to scholar Benjamin R. Teitelbaum. American white supremacist Richard Spencer has also credited Arktos with having increased access to European New Right and Identitarian literature among American white nationalists. In early 2015, Friberg co-founded the online media outlet RightOn.net, and he published his first book, The Real Right Returns (Högern kommer tillbaka), where he contended that it was the right time for nationalists to enter the public sphere without fear of massive political repression. In January 2017, he partnered with Spencer and the Swedish white nationalist website Red Ice to