Gerald and Lee in positions at that level. During 1968, Downe Communications acquired 32 percent of Bartell Media Corporation, as part of a struggle for executive control of the company, which Downe prevailed in. All of the Bartell siblings and in-laws resigned or retired from their positions in Bartell Media Corporation, and a new president, Earl H. Tiffany, was named for Bartell Media Corporation. Gerald did retain a title of executive consultant. After that, the Bartell Media Corporation continued on as a publicly visible entity, but without the involvement of any of the Bartell siblings. Further ownership of Bartell by Downe Communications was approved by federal regulators in 1969. Later years Lee Bartell subsequently became a force in the San Diego area hotel industry, including ownership of the Humphrey's Half Moon Inn and the La Jolla Village Inn. In 1976, Lee Bartell got back into the radio business with station KMJC 910 "Magic 91" in San Diego. Thus, there was a confusing situation where a Bartell owned a radio station but no Bartells owned the radio stations under the Bartell Media Corporation name. By 1978 the latter was known as Downe Broadcasting and the last vestiges of the Bartell name were gone. Lee Bartell sold KMJC in 1989. He died in San Diego in 1991 at age 81. Gerald Bartell remained active in the arts, including areas that reflected on the Jewish experience. During a 1972 interview with a scholar he seemed to express regret regarding his days in marketing his radio stations, saying "I'm glad to get the hell out of it, frankly. I never felt real clean doing it. I never felt as if I were doing the best work that I could do. I feel much more competent doing other things like work in the arts and drama." He died in 1990, in Wisconsin at age 76. By 1991 Melvin was retired and living in San Diego, where much of the extended family gradually migrated to. He died in 2006 at age 89. David Bartell had remained a lawyer; he generally had less to do with the radio business than the other siblings. He died in San Diego in 2006 at age 97. Ralph Evans founded an engineering consulting firm, Evans and Associates, which provided services to both public organizations and agencies. He died in Wisconsin in 2005 at the age of 86. His wife Rosa Evans