2018. On July 13, 2018, it was reported that Starz had renewed the series for a second season in which is set to premiere on July 14, 2019. On December 20, 2019, Starz canceled the series after two seasons. Casting On October 6, 2017, two days after the show was ordered to series, it was announced that Ella Purnell had been cast in the series lead role as Tess. Later that month, the rest of the main cast was announced. These included Tom Sturridge, Caitlin FitzGerald, Paul Sparks, Evan Jonigkeit, Daniyar, Eden Epstein, and Jasmine Mathews. On January 17, 2018, it was announced that Jimmie Saito had been cast in a recurring role as Scott, "the restaurant’s handsome, strong-minded sous chef". On October 24, 2018, it was reported that Sandra Bernhard had been cast in a guest starring role for season two. Filming Principal photography for the first season lasted from October to December 2017 in New York City, New York. Release Marketing On March 1, 2018, Starz released the first poster and trailer for the series. On March 10, 2018, Starz opened the "Starz Sensory House" at the annual South by Southwest Film Festival in Austin, Texas. It featured a multitude of screens playing the trailers for two new Starz series, Vida and Sweetbitter, on a loop. Various types of food and drinks were available and designed thematically to match. For Sweetbitter, Sugarfina handed out a selection of alcohol-inspired sweets, including martini almond olives and champagne gummy bears. Additionally, a series of six artisanal cocktails were also available, designed by Austin-based bartender Tacy Rowland. One such cocktail based on Sweetbitter included the "Autumn in New York", featuring cognac, sherry, coffee, bitter lemon and a rosemary garnish. Other services contained in the sensory house included mini manicures that were offered by the Austin-based Nails Y’all, and a perfume bar Roux Saint James, which created four custom scents inspired by Sweetbitter’s four main characters. The Starz Sensory House was located at 88 Rainey Street in Austin and operated until March 12. Premiere On April 26, 2018, the series held its world premiere at the SVA Theatre in New York City, New York during the annual Tribeca Film Festival. Following the screening a discussion was held with creator, executive producer, and writer Stephanie Danler, showrunner Stuart Zicherman, and cast members Ella Purnell, Caitlin FitzGerald, Tom Sturridge, and Paul Sparks. Reception The first