"Mall" (; ) is a song composed and written by Albanian singer and songwriter Eugent Bushpepa. It was released as a single on 6 April 2018 by Radio Televizioni Shqiptar (RTSH) and Universal Music. The song has been described as an Albanian language 1980s-inspired classical folk rock ballad. In its love-themed lyrics, it captures the feeling of longing and also reflects both the deep loneliness and the burning desire of a reunion. The song represented Albania in the Eurovision Song Contest 2018 in Lisbon, Portugal, after winning the pre-selection competition Festivali i Këngës. It ultimately reached eleventh place in a field of twenty-six, scoring a total of one hundred and eighty four points marking the country's third highest placement to date. During his minimalistic performance, Bushpepa was accompanied by two backing vocalists and his band consisting of a drummer, bassist and a guitarist. An accompanying music video premiered on the official YouTube channel of the Eurovision Song Contest on 26 March 2018. Filmed in black and white, it incorporates elements of ethnic Albanian culture and the concept of love at first sight. "Mall" received a favourable response from music critics upon its release, with some praising its composition, lyrics and Bushpepa's vocals. For promotion and support, the singer performed the song live on numerous occasions, including in Amsterdam and Madrid. Background and composition In 2017, Eugent Bushpepa was among the confirmed contestants to compete at the 56th edition of Festivali i Këngës, the country's national competition to select their entry for the Eurovision Song Contest 2018. He participated with the master version of "Mall" which had a duration time of more than four minutes. The song was later shortened and remastered in Brussels, Belgium, due to Eurovision's performative requirements on songs length. It was released on digital platforms and streaming services as a single on 6 April 2018 through Radio Televizioni Shqiptar (RTSH) and Universal Music. "Mall" was composed and written by Eugent Bushpepa while being produced by himself and British producer Jim Lowe. The Albanian language song, which lasts three minutes, is a 1980s-influenced classical folk rock ballad merged with folk. While his fiancé was the central narrative, Bushpepa solely wrote the lyrics and penned the song based on his own saudade perspective in the time when he was far away from her. Critical reception Following the victory at Festivali i Këngës, "Mall" received generally positive response from music