A music video for the Japanese version of "I Need U" was also produced; a teaser for the video was posted to BTS' official Japanese YouTube channel on November 21, 2015. Directed by Yoo-jung Ko of Lumpens, the full music video was released on December 1, 2015. Reception "I Need U" reached one million views in 16 hours—the fastest record for any BTS music video at the time. On November 20, 2017, the music video crossed 100 million views, becoming the band's tenth video to do so. It surpassed 200 million views on December 24, 2019—the band's 14th music video to do so, making them the Korean artist with the most music videos exceeding that many views. Additionally, "I Need U (Original ver.)" was the group's 30th to surpass 100 million views—doing so on March 16, 2021—and further extended their record among Korean singers as the act with the most music videos exceeding that many views. Promotion and live performances Promotion On April 29, 2015, prior to the release of the "I Need U" music video at midnight, BTS broadcast a live comeback preview show on the Naver V Live broadcasting app. This was the first time the group collaborated with Naver for comeback promotions. On April 30, BTS held their first comeback stage performance on Mnet’s M Countdown. Two tracks from the album, "Boyz with Fun" and "Converse High", were deemed unfit for broadcast by KBS due to lyrics containing swear words and brand names, such as Converse, Chanel, and Alexander McQueen. The latter track was also deemed unfit for broadcast by MBC. However, the group went on to successfully promote across multiple channels on various South Korean television music programs, including on KBS, MBC, SBS, and Arirang TV. BTS garnered their first music show win since debut on the May 5 episode of SBS MTVs The Show. The song also took first place on MBC's Show Champion, Mnet's M Countdown, and KBS' Music Bank, with a second win on The Show the following week, for a total of five number one awards. BTS wrapped up promotions for "I Need U" with a final performance held on the May 31 broadcast of SBS Inkigayo. To commemorate the release of the Japanese single and generate further interest, a special pop-up shop in collaboration with Shibuya Marui was announced on November 18, 2015. The store ran from November 28 to December