and managed various Olympic events during the 1996 Summer Olympics including Olympic Torch Relay, Coca-Cola Olympic City theme park in Atlanta as well as Olympic advertising. He became Vice President of Marketing for Feld Entertainment. In January 1997, Schulz moved to Special Olympics International and in November 1999 became Vice President of Event Marketing for the initial launch of the XFL Football League. In 1999, he published his first book on marketing The Marketing Game: How the World's Best Companies Play to Win. In May 2005, he rejoined the Utah Jazz as Vice President of Marketing, where he launched several new initiatives including an integrated social media portal, NBA's first fan-based blogger network, the “Utah Jazzbots", variable ticket pricing, a contest to find a new team theme song, interactive TV test and a fan club called “Jazz Rowdies”. Career in education In July, 2011, Schulz began teaching at the Jon M. Huntsman School of Business at Utah State University as a senior lecturer and director. In 2011, he developed the first mass-student texting service at the university. He transitioned to full-time faculty in 2013, and began advising the Huntsman Marketing Association, a student club which holds case competitions each semester, and performs community service. In 2017, a team of students he coached won first place in the national Wake Forest Marketing Analytics Case Competition. In 2017, Schulz was named Undergraduate Faculty Mentor at the school, and in 2019 was named Teacher of the Year in the Marketing & Strategy Department. Books References Living people Marketing theorists Utah State University faculty Marriott School of Management alumni Utah Jazz executives Procter & Gamble people American male writers Marketing people 1957 births Brigham Young University alumni Coca-Cola people Branding theorists