Sidney Percy Roberson (15 March 1937 – 22 December 2016), known as Sid Roberson, was a British bodybuilder, personal trainer, actor, director, photographer and advertising executive. He placed 3rd as Mr Universe in 1963; trained the gangster Reggie Kray; was the lead in a campaign for Strongbow cider; directed advertising for Hamlet cigars, the Labour Party and W. H. Smith; and directed television including The Sweeney and The Fast Show. His daughter from his first marriage, Hannah Roberson-Mytilinaiou, represented Greece at showjumping in the 2004 Olympics. References External links 1937 births 2016 deaths Alumni of Birkbeck, University of London English bodybuilders English expatriates in the United States English film directors English television directors People from Edmonton, London