get their news fix from. Impact on content In convergent times, the scope of journalism has expanded considerably via the multimedia model, serving as an alternative form to traditional news production and consumption. Scholars believe that multimedia are used as an effective extension of the primary news narrative format. For instance, Benson et al. claim that, with regards to news stories delivered online, even though the main narrative of news report is still the dominant part of journalism, other additional elements such as charts, images, videos are becoming more prevalent today. Content comprehension and knowledge gain are considered as one dimension of the most significant media effects due to its socio-political characteristics. Studies show that messages transmitted through audiovisual media can enhance emotional responses and lead to better memory. On the one hand, psychological research indicates that some "negative emotion increase attention, interest, and learning". When a journalistic story triggers anger, audience are more likely to remember the news report, stimulating political interest thus enhancing the quality of learning. On the other hand, compared with solely reading texts, the human brain "absorbs larger amounts of information when the messages are audiovisual". Information presented in multiple modalities do not only attract attention, but multimedia elements also provide readers a diverse decoding method for interpreting and comprehending meaning. As journalism content is delivered through various platforms, it has a greater opportunity to appeal to more receivers than information presented in a single channel. This "redundancy" of content, according to Sundar, contributing to "cognitive rehearsal, thereby enhancing its likelihood of storage in memory". Combining pictures, audio, and words in a multimedia context hence leads to better memory and comprehension of that content. Multimedia report, moreover, contributing to the contextualization of the events covered in news stories. By providing real-time report through both traditional broadcasting and digital content, this form of journalistic practice offers clarifications regarding facts or systems difficult to understand. Classical model simply focuses on a single distribution platform, limiting the scope of demonstration. According to Stevens, cross-platform delivery and multimedia content provide additional information and alternative angles while reporting news stories, contributing to the complimentary of journalism. As today's news agencies following the trend of multimedia transformation, news can be presented in a more adequate scope, whether though different media or through additional multimedia elements co-exist in a news report on the webpage. For example, in a news report published through