Every Second Counts is the name under which comedians outside of the United States were challenged to produce parody videos of U.S. President Donald Trump's inaugural address that "From this day forward, it's gonna be only America first! America first!" The first parody video was produced by Dutch comedian Arjen Lubach within two days after Trump's inaugural address. The second comedian to produce a parody video in the same format as Lubach's video, Jan Böhmermann of Germany, challenged comedians around the world to produce similar videos in the same format of introducing one's own country with a dose of self-deprecating humour and requesting to become 'second' after America. History Origins The first parody video, which inspired all the other parody videos, was produced by Dutch comedian Arjen Lubach's show Zondag met Lubach. Lubach's parody video, titled "The Netherlands welcomes Trump in his own words", was broadcast on 22 January 2017. In the video, Trump's speeches and actions –mostly from his election campaign– are imitated and mocked by voice actor Greg Shapiro, who gives a short description of the Netherlands using some self-mockery as well, finishing with the request that the Netherlands may come 'second' if America is to be 'first'. A semi-serious undertone is formed by fears that Trump's announced "America First" policy signifies isolationism, including withdrawing U.S. support for NATO: "If you screw NATO, you're gonna make our problems great again." The video went viral, being discussed by multiple international newsmedia and reaching over 73 million views worldwide by 3 February. Challenge launched On 2 February during Neo Magazin Royale, Jan Böhmermann questioned the Dutch's role as second to America, broadcasting a rival video that claimed 'Germany second' whilst making fun of the Netherlands and Germany itself as well. Then, he encouraged other satirical talkshow producers in all European countries to make similar videos parodying Trump, themselves and questioning the Netherlands' second place behind America. Production teams in at least eleven other countries committed to making their own parody videos, and by 3 February, versions for Belgium (by De Ideale Wereld), Switzerland (by Deville Late Night), Denmark (by Natholdet), Portugal (by 5 Para A Meia-Noite) and Lithuania (by Laikykitės ten) had been released; these would all be gathered on the website everysecondcounts.eu. Shaun Streeter did the voice for the videos produced by Switzerland, Portugal, Germany, Luxembourg, and Denmark. Beyond Europe By 6 February, Italy (by Casa Surace), Luxembourg (by