Multimedia journalism is the practice of contemporary journalism that distributes news content either using two or more media formats via the Internet, or disseminating news report via multiple media platforms. It is inseparably related to the media convergence of communication technologies, business integration of news industries, and editorial strategies of newsroom management. This area of journalism should be distinguished from digital journalism (or online journalism), which produces news content based on the Internet to generate popular participation. Contemporary multimedia journalism practice implies its profound impacts in various aspects, including content recognition, journalism ideology, labour requirements, and audience-journalists relationship. Overview The term multimedia journalism is used to describe the emergence of the new genre of journalistic practice. Contemporary journalism studies define multimedia journalism in two ways, both emphasising on the rapid development of technology which facilitates newsroom adapt to contemporary convergent news ecology;. In the first definition, scholars believe that the World Wide Web is regarded as the fundamental vehicle used by news agencies, conveying information that comes in contact with the audience. Mark Deuze argues that multimedia journalism refers to news stories published on news websites enhanced by various media elements, including text, images, audio, video and other formats. Even though studies in this aspect illustrate the news landscape of online journalism since multimedia journalism exists on the web, these two forms of journalism should not be confused. According to Steen Steensen, online news stories are not universally driven by multi-modality, since they sometimes are only presented in text with images. Whereas multi media journalism contains more than two media elements, including but not limited to written words and photographs. The first genre of multimedia journalism contains two basic storytelling formats: Christmas Tree and Embedded Multimedia Stories. The former refers to the multimedia elements are positioned "to the side of the main text story like ornaments hung on a tree". For example, videos, charts and images are stacked on the right side of the web page as the secondary role in the storytelling. The latter, conversely, privilege the role of multimedia elements in news reporting. Instead of being placed aside of the main news body, multimedia technologies are embedded into the coverage as an inseparable part of the reporting. Secondly, as the result of media convergence, multimedia journalism is defined as the production and distribution of news coverage via a variety of communication platforms, such as newspaper, television, radio, websites,