Caslon type was coming back into fashion, Old Style became a standard typeface sold by many foundries. It was also copied by the new hot metal typesetting companies Monotype and Linotype. Monotype's copy was their second best-selling typeface of all time in hot metal. Besides simple copies, it helped to create a genre of a wide range of loose revivals and adaptations of the Caslon design, visible in the wide-spreading arms of the T and the sharp half-arrow serifs on many letters. (Ronaldson Old Style by Alexander Kay was another, as was Phemister's own later Franklin, created after he had emigrated to the United States.) Legros and Grant parodied the large number of copies of Old Style in their 1916 textbook on printing technology, Typographical Printing Surfaces, by printing a poem with different lines in different copies. Reviews of the aesthetic quality of Old Style in the mid-twentieth century were often low, despite its precise and careful design, and it declined in popularity. While recognising its practicality in his book A Tally of Types, it was described by Stanley Morison in 1935 as "a sort of diluted version of Caslon", by Williamson as "rather thin and colourless", by William Morris's biographer William S. Peterson as "a pallid imitation of Caslon" and by Mosley as "bland". It generally went out of fashion in body text in favour of new designs such as Times New Roman or more authentic revivals such as Baskerville and Bembo by the mid-twentieth century in Britain, although Hugh Williamson in 1956 noted that it was still popular for niche uses due to an extensive character support accumulated over the years of its popularity. More positive reviews come from Nesbitt, who describes it as "a light face, but well-designed throughout" and Macmillan, who describes Phemister's engraving technique as "of the highest quality". Several digitisations are available, often of later hot metal adaptations. Notes References External links Whittington Press sample Effra Press, showing Monotype Old Style series 2 & 151 and bold weights Transitional serif typefaces Monotype typefaces Linotype typefaces