host for both the NFL and the Olympics, he traveled back from Beijing part-way through the Games' opening week, and briefly hosted its primetime coverage from Stamford (using a redecorated version of the Football Night in America set) before flying out to Los Angeles for Super Bowl weekend. Tirico then presented the Games' primetime coverage from the Rivers Lake set, before returning to Stamford after the Super Bowl. Alongside NBC's presences in and around SoFi Stadium, Telemundo originated a pre-game show from Plaza México in Lynwood to showcase California's Latino community. NBC's broadcast featured Al Michaels as the lead broadcaster with Cris Collinsworth as the analyst. Michele Tafoya reported from the Rams' sideline with Kathryn Tappen reporting from the Bengals’ sideline. This was Michaels' eleventh Super Bowl as a broadcaster, tying him with Pat Summerall for the most Super Bowls on television play-by-play. Collinsworth worked his fifth Super Bowl as an analyst, and his fourth since replacing John Madden as lead analyst. This would be the final game at NBC for both Michaels and Tafoya; following the game, Tafoya announced that she would be leaving her position to pursue other interests outside of sports broadcasting, and Amazon Prime Video announced that Michaels would move to Thursday Night Football in the 2022 season. This was the final game under the NFL's deal with Verizon (following the game NFL+ would be required to watch local games beginning in the 2022 season), as the game was also available on the NFL mobile app and the Yahoo! Sports mobile app for free. The game was available on NBCSports.com, the NBC Sports app, and Peacock Premium. As part of its partnerships with the league, Verizon offered "5G Multi-View" features for attendees at SoFi Stadium. The nationwide radio coverage was carried by Westwood One Sports. Kevin Harlan was the play-by-play commentator with analysis from Kurt Warner. Laura Okmin, and Mike Golic were the sideline reporters for each team, and Gene Steratore served as the rules analyst for the broadcast. Scott Graham served as pregame and postgame host, with Willie McGinest as his co-host. Advertising NBC charged $6.5 million to $7 million for a 30-second commercial at Super Bowl LVI; CBS was paid $5.5 million the previous year for Super Bowl ads. Budweiser, Coca-Cola, Hyundai, and Pepsi were among the sponsors that returned after skipping the previous Super Bowl due to the economic impact of the COVID-19