government is well known for tracking the digital footprint of its citizens. Even though this is due to them viewing the digital space as a "national resource" it does not change the fact that it is still an extremely high-functioning form of surveillance capitalism, which ultimately shows the power in which governments could have should they choose to adopt a similar level of interest in the digital footprints of their citizens. See also Commercialization of the Internet Criticism of capitalism Data mining Five Eyes Free and open-source software Googlization Mass surveillance industry Targeted advertising Personalized marketing Platform capitalism Privacy concerns with social networking services References Further reading External links Shoshana Zuboff Keynote: Reality is the Next Big Thing, YouTube, Elevate Festival, 2014 Big Other: Surveillance Capitalism and the Prospects of an Information Civilization, Shoshana Zuboff Capitalism's New Clothes, Evgeny Morozov, The Baffler (4 February 2019) Surveillance Capitalism History of the Internet Mass surveillance Market research Big data Tracking