be having trouble remaining upright, clearly propping himself up on the table while tapping his fingers impatiently, and several of the extras are visibly struggling not to laugh. As part of his Paul Masson contract, Welles was given elaborate lunches prior to filming in the afternoon. John Annarino, the DDB Needham advertising executive handling the Paul Masson account, recalled that at these pre-shoot lunches, "Welles found it "barbaric" not to begin a meal with soup," and noted of Welles's lunchtime drinking, "Orson liked Paul Masson's cabernet. He often called the ad agency and instructed, 'Send more red.' The agency sent more red." It has been speculated that this is what may have led to his state during the recording session, however, Assistant Director Peter Shillingford disputed this: "I've read that he'd demand these huge meals, but he never ate lunch on the shoots I did with him. I'd sit with him and have a snack and he'd tell stories of old Hollywood and they were outrageous." In 2021, Shillingford went on the record for the first time, to give a far fuller account of the day than had previously emerged: Shillingford went on to describe what happened after the out-takes: The final advert aired managed to avoid embarrassment about Welles's state, though it does not fully bear out Shillingford's insistence that Welles had wholly sobered up by the afternoon. The broadcast version used a combination of retakes (a close-up of Welles holding a champagne flute), cuts away from Welles to close-ups of the wine bottle, and some (not entirely synchronized) dubbing made by Welles later, when he was in a more sober state, over some of the footage shot when he was still evidently inebriated. Jim Hallowes, the director of the advertisement, observed on his personal website in 2009 that it was a "challenge...in dealing with a quite different side of Mr. Welles." For decades, the clip was only available in blurry, faded Nth-generation duplicate copies circulated on VHS cassette. In recent years, high-quality versions can easily be found on YouTube, having been uploaded by the advert's director. Beethoven out-takes In addition to the well-known drunken out-takes, other out-takes from the first Paul Masson advert have circulated. These consist of two short takes. In the first, Welles begins saying, ""It took Beethoven four years to write that symphony," and starts to pour himself a glass of wine, before frowning at