The exposition, located on the 7th floor of the legendary building in Lubyanka, features more than 1,500 item: toys and original objects of the era, which were once sold and bought in “the Children's World” department store. The museum exposition is built on contrasts: modern technologies help to tell about the past. Watching the 3D-mapping show the guests of the Museum of Childhood are transported in time to the department store of the 1950-1980s and learn the history of Soviet toys, which bind more than one generation. Each visitor can take part in the development of the Museum donating a toy, bought once in the store. References External links Tourist attractions in Moscow Retail companies of the Soviet Union Toy retailers Cultural heritage monuments of regional significance in Moscow