within the demographic do supplement online content with over-the-air television. The network's more contemporary programming (digital-first series and videos) and younger-skewing target audience makes TBD unique in comparison to many other digital multicast networks that feature classic television programs and movies aimed toward older audiences or niche audiences based on gender, ethnicity or genre interest. As part of that reach to millennials, TBD takes a "screen agnostic" approach to delivery, appearing not only on broadcast television, but through an online platform and eventually through apps for smartphones, tablets and smart TV devices (the network's website provides a live stream of its programming, exempting advertising and interstitial segments aired during breaks within and between programs). The "TBD" name came in a sort of roundabout way for Sinclair: early in the network's conception, Scott Shapiro, Sinclair's vice president of corporate development, referred to it by the abbreviation for "to be determined". Realizing that Sinclair's 2014 acquisition of Allbritton Communications included ownership of the TBD.com domain name (which was used for Allbritton's former Washington, D.C.-area news site and also briefly for its associated regional cable news channel NewsChannel 8), the network was officially bestowed the TBD name and TBD.com domain as, according to Sinclair's press release announcing its launch, "TBD's entertainment promise is always 'To Be Determined'." TBD commenced broadcasting as a "soft roll-out" on February 13, 2017 on the subchannels of two Sinclair stations: Fox affiliate WLUK-TV in Green Bay, Wisconsin and CBS affiliate WTVH in Syracuse, New York (the latter of which is operated by Sinclair through a local marketing agreement with WTVH owner Granite Broadcasting). On October 16, 2018, Sinclair signed an agreement with Jukin Media to assume operational responsibilities for TBD, effective immediately. The agreement will also result in content supplied by Jukin being expanded on TBD's programming lineup. Jukin Media would later go on to be acquired by Trusted Media Brands in 2021, a parent company of Reader's Digest. Programming TBD's schedule features various web-originated films, scripted and unscripted series, showcase programming, and featurettes – featuring a wide range of topical and themed categories including but not limited to science, fashion, lifestyle, travel, music, comedy, gaming, esports, and viral content – through deals with various online content producers and distributors which license their content for broadcast on TBD including: Canvas Media Studios, Jukin Media, Filmhub (formerly Kinonation), Legendary Entertainment (including content from subsidiaries Nerdist Industries and Geek and