Lastly, after pursuing research Brady concluded that the principal issue was whether planning and decision making within a company could adapt to decision making by majority of votes. Central Characteristics There are four central characteristics that are integral to expanding the definition of PEC. They provide the means to analyze an issue, technology or way of life through a political economic perspective. The characteristics are as follows: History and Social Change: It is necessary to analyze the history of a subject and compare it to the present day in order to find out who or what is responsible for social change. Through this, one is able to attain a deeper understanding and identify patterns that will provide guidance and clarity for future transformations and social change. Social Totality: This characteristic discusses the "big picture". It is necessary to look at circumstances through various point of views and determines the approach to other aspects such as economic, social and cultural to see what elements that society is lacking of and then find a solution to tackle the issue. Moral Philosophy or Ethics: Moral Philosophy or more commonly known as Ethics when used in PEC, serves to articulate morals that reside within economic and politically economic perspectives. When employing the characteristic in analysis, it is necessary to assess the moral implications of a situation, and how it impacts society as a whole. Praxis: A combination of "practice" and "theory". Praxis discusses the importance of action and intervention. Those who are examining a situation through a PEC lens should combine the knowledge attained from the three previous characteristics to paint a vivid picture that is flexible to reality and act where change is necessary and suitable for society, and human civilization. Main Topics of Study The political economy of communications looks at a range of issues that affect society. Below are the main topics of study that political economists often discuss. Capitalism: There are two main tenets that define a capitalist economy; Wage Labour and Production for Profit. Political economists are interested in capitalism as it is shapes production and distribution, and reveals power relations embedded in society. However, in some ways, as the capitalism raises problems like commodification and commercialization, PEC criticizes capitalism for these reasons. Media ownership: Concentration of ownership in media industries as a result of convergence and media conglomeration under neoliberal economics have become a concern for media diversity