Records because its CEO praised her songwriting, not her "potential star quality". Music journalist Laura Snapes called Rodrigo a "flag-bearer" for a new wave of songwriters who incline towards power ballads "that are as emotional as ever, but project that emotion inward, trading bombast for hush", and described her musical style as rooted in heartache, mental health, and sadness, without being melodramatic, expressing more realistic perspectives than resilient. Other activities Rodrigo became consumer beauty brand Glossier's first ever celebrity partner in April 2022. On July 13, 2021, Rodrigo was involved in a White House effort to promote COVID-19 vaccinations among young people in the U.S. She met with President Joe Biden, Vice President Kamala Harris and Chief Medical Advisor Anthony Fauci, to discuss her efforts. CNN reported that Rodrigo would record videos about the importance of young people getting vaccinated, including answering questions the youth have regarding the vaccination. Philanthropy and activism Rodrigo has supported several charities and causes. At age twelve, Rodrigo was among the celebrities who supported P.S. Arts 'Express Yourself' benefit, one of the biggest fund raising event of 2015, the proceeds went to provide arts education programs in California's most undeserved public schools. In January 2017, she encouraged her fans to support LoveYourMelon to help children fight against pediatric cancer. Rodrigo and Madison Hu teamed up with Instagram #KindComments to encourage their fans to spread kindness and foster positivity on social media in October 2017-2018. On April 10, 2018, Rodrigo joined Madison Hu and many artists for My Friend's Place 30th Anniversary, a non-profit organization that helps homeless youth find shelter, food, work, education and healthcare. The event was hosted by Jack Black and was able to raise over $740,000 for local homeless youth. In the same year, Rodrigo became the face of 'She Can STEM' campaign. She was an institute speaker and panelist for the Geena Davis Institute on Gender in Media in 2018. In February 2021, she released her merchandise "Spicy Pisces T-shirts" on her website and all the proceeds went to Plus1 benefitting She's The First which sponsors young girls scholarship and education. A month after that, Sour Patch Kids and Rodrigo collaborated in creating a limited-edition Sour Patch Kids x Sour Candy mixes and 100% of the sales went to the Rainforest Foundation which support the indigenous people in protecting the rainforests. In December 2021, she joined Reba McEntire, Billy Porter and