The collection, inspired by football and Russian rave aesthetics, is essentially a love letter to that ’90s scene. It was followed by the release of a limited-run zine offering an intimate look into the underground cultural revolution birthed from the ashes of Soviet Russia in the late ’80s and early ’90s. Giving more context to the collection and its inspiration, Saint Petersburg zine serves as a contextual guide through Russia’s underground rave culture, featuring photos captured in such iconic night clubs as Tunnel and Planetarium, as well as exclusive interviews with the movement’s key figures. In February 2017, the Rubchinskiy-backed brand and skate team PACCBET traveled to Southern California to meet with American skaters Dolan Stearn, Julian Klincewicz, and their crew. During the road trip, they collided their respective worlds into a short documentary, weaving through California’s concrete and rubble surface. The film was presented along with the second collection by РАССВЕТ at the Trading Museum in Paris in June 2017. A zine titled "Goodbye America" and the brand's lookbook completed the three-part project. In April 2018, Rubchinskiy announced on Instagram that the self titled brand would be ending "as you've known it." He stated that the brand would no longer create seasonal collections and that "something new" was coming. In a talk translated by Vogue Rubchinskiy commented, "Every idea has a time and what I wanted to express, I expressed it. I believe that in the state that [Gosha Rubchinskiy] exists, it is a good condition to end this history and start a new one." There has yet to be news as to how the brand will change, while some believe Rubchinskiy will use this freedom to work on independent projects within the brand such as his photography, which the designer already integrated into the brand. Other projects In 2020 Rubchinskiy's brand PACCBET collaborated with the Pushkin State Museum of Fine Arts and created a series of items inspired by masterpieces of Japanese Edo paintings and prints. On October 1, 2021, Rubchinskiy presented his collaboration with Russian actress Renata Litvinova. An exhibition of his photography under the name 'Northern Wind’ was presented in Moscow Triumph gallery. Rubchinsky also worked as stylist and decorator of Litvinova's theatrical piece of the same name, staged in 2017. The series of photographs further immersed the audience into the ‘dark and gloomy’ world of the ‘Northern Wind’ story. Influence The success of Rubchinsky and