The National Broadband Network had its origins in 2006 when the Federal Labor Opposition led by Kim Beazley committed the Australian Labor Party, if elected to government to a 'super-fast' national broadband network. Initial attempts to engage key businesses in Australian telecommunications in planning and development; and implementation and operation failed with NBN Co being set up in 2010 to have carriage of the 'largest infrastructure' project in Australia's history. Completion of the project is anticipated to be in the early 2020s. 2006–2007 Pre-2007 federal election On 11 August 2005 Sol Trujillo, the newly appointed CEO of Telstra, gave his first presentation, "The Digital Compact & National Broadband Plan: Enabling Regulatory Reform" to both the Howard government and select investors. Australian Securities Exchange continuous disclosure rules forced the presentation to be shared with all investors, published on Telstra & ASX sites. This is one of the earliest uses of "National Broadband Plan", the origin of the $4.7 billion of Government equity to build a 12Mbps FTTN NBN, "94% Rural" and "99% Urban". There were two other proposed options, for 6Mbps for $2.6B and 1.5Mbps for $1.1B. [PDF page 47 of TLS-339, pg 15 of "National Broadband Plan" slides.] The opposition Labor Party proposed that if elected, it would commence the construction of a 'super fast' national broadband network (NBN). The initial proposal would see fibre to the node (FTTN) technology for 98% of Australian households with a minimum speed of 12 Mbit/s, and the remaining 2% would "have improved broadband services". The network was initially estimated to cost including a government contribution of which would be raised in part by selling the Federal Government's remaining shares in Telstra. The Howard government's $2 billion broadband plan would see regional areas to get WiMAX wireless and ADSL2+ broadband. At no cost to the tax-payers, the private sector would tender to build a FTTN broadband network in built-up areas capable of delivering internet speeds of up to 50 Mbit/s. 2007 Federal election The Labor Party won the November 2007 federal election, and the Rudd government was sworn into office on 3 December. Soon afterwards, Senator Stephen Conroy announced the newly elected government's commitment to building a national high-speed broadband FTTN network. 2008 Initial Request for Proposal Request for Proposal (RFP) to build the NBN issued, compliant proposals were received from Acacia, Axia NetMedia, Optus on behalf of Terria, TransACT and the Government of