identified by Google's chief economist, Hal Varian: The drive toward more and more data extraction and analysis. The development of new contractual forms using computer-monitoring and automation. The desire to personalize and customize the services offered to users of digital platforms. The use of the technological infrastructure to carry out continual experiments on its users and consumers. Analysis Zuboff compares demanding privacy from surveillance capitalists or lobbying for an end to commercial surveillance on the Internet to asking Henry Ford to make each Model T by hand and states that such demands are existential threats that violate the basic mechanisms of the entity's survival. Zuboff warns that principles of self-determination might be forfeited due to "ignorance, learned helplessness, inattention, inconvenience, habituation, or drift" and states that "we tend to rely on mental models, vocabularies, and tools distilled from past catastrophes," referring to the twentieth century's totalitarian nightmares or the monopolistic predations of Gilded Age capitalism, with countermeasures that have been developed to fight those earlier threats not being sufficient or even appropriate to meet the novel challenges. She also poses the question: "will we be the masters of information, or will we be its slaves?" and states that "if the digital future is to be our home, then it is we who must make it so". In her book, Zuboff discusses the differences between industrial capitalism and surveillance capitalism. Zuboff writes that as industrial capitalism exploited nature, surveillance capitalism exploits human nature. John Bellamy Foster and Robert W. McChesney The term "surveillance capitalism" has also been used by political economists John Bellamy Foster and Robert W. McChesney, although with a different meaning. In an article published in Monthly Review in 2014, they apply it to describe the manifestation of the "insatiable need for data" of financialization, which they explain is "the long-term growth speculation on financial assets relative to GDP" introduced in the United States by industry and government in the 1980s that evolved out of the military-industrial complex and the advertising industry. Response Numerous organizations have been struggling for free speech and privacy rights in the new surveillance capitalism and various national governments have enacted privacy laws. It is also conceivable that new capabilities and uses for mass-surveillance require structural changes towards a new system to prevent misuse. Government attention towards the dangers of surveillance capitalism especially increased after the exposure of the Facebook-Cambridge Analytica data scandal that occurred