Bo's Coffee is a Filipino coffee and coffeehouse chain. It was founded by Steve Benitez in 1996 in Cebu City, Philippines. The company operates a total of 91 outlets throughout the Philippines, with about 30 of them located in Metro Cebu, where it is based. Bo's Coffee sources coffee beans locally from farmers from Sagada, Mountain Province, Mount Kitanglad in Bukidnon, Mount Matutum in Tupi, South Cotabato, and Mount Apo. History The idea of starting a coffee shop came to Bo's Coffee founder Steve Benitez when he was a student in Ateneo de Manila University. He always had to drink coffee to stay awake to study. In 1992, his parents wanted to shut down their family-owned and managed Ric's Barbeque on Ramos Street in Cebu City. Steve, the youngest of the five Benitez siblings, took over the management of the family business and left Ateneo de Manila Law School. After attending various seminars and training and indications that it was not a viable venture, Steve Benitez stubbornly decided to open Bo's Coffee in a small space in Ayala Center Cebu in June 1996. Two months before the shop opened, he was left alone when his two business partners backed out. Benitez bought his first coffee machine from a coffee exhibition show in Singapore for 65,000 pesos ($1,300) and hand-carried the machine in his flight going back to Cebu. Starting on an investment of 100,000 pesos ($2,000), the business did not produce any profit for its first three months on daily sales ranging from 300 to 1000 pesos. At first, Benitez had to give away free samples as the Cebuano market was not yet familiar of his concept. Sales picked up on the sixth month and then steadily increased to turning a profit to enable him to put up another coffee cart in SM City Cebu. In 2018, the Philippine-focused Navegar Fund decided to invest in the company due to its efforts in helping communities and local farmers, which is one of the thrusts of the Philippine-focused fund. Etymology Benitez said that the name comes from an Italian-American coffee connoisseur named "Bo," whom he met in a coffee roadshow in New Orleans in the mid-1990s. The 10-minute interaction had inspired him and had a profound impact in his life. Branches As of 6 December 2018, Bo's has over 103 branches throughout the Philippines, most of them located in key cities. A