Television consumption is a major part of media consumption in Western culture. Similar to other high-consumption ways of life, television watching is prompted by a quest for pleasure, escape, and "anesthesia." Obsessively watching television can be compared with common criteria for addictions, such as the inability to function at work or home, and negative consequences may arise from heavy or addictive consumption. Statistics In the US, there are an estimated 119.9 million TV households in the TV season 2018/19. In 2017, an average U.S. consumer spent 238 minutes (3h 58min) daily watching TV. While overall media consumption continues to rise, live TV consumption was on the decline in 2016. In 2009 the numbers were generally lower but still amounted to 9 years in front of the screen for an average 65-year-old American (more than 4 h/day, 28 h/week). Given the 30% of local TV news broadcast time devoted to advertising, this results in 2 million TV commercials seen by the average person by age 65. An average child in the US will see 20,000 30-second TV commercials per year. The time spent watching commercials is reduced when watching recorded TV. It has even been surmised that due to media multitasking, TV commercials are largely ignored. Change in consumption With the growing effect of streaming sites and online television, there is an upward trend towards OTT (over-the-top) streaming sites, which causes a disruptive effect on cable television. In 2013, 63% of the households in the United States have been using a video streaming and delivery service, and 22% of those households watch Netflix every week of the year. In English Canada, Netflix is owned by 25% of households, and that increases to 33% for households with teens. Having the ability to watch commercial-free episodes at any given time and however and wherever the consumer desires, Netflix is shifting the way viewers consume television to a more digitalized, online manner. The COVID-19 pandemic forced the world to stay inside, unable to travel or go to work in most cases, this affected television consumption as people did not have many other activities able to do. As a result, studies taken between May and December 2020 showed that Americans averaged 3.1 hours a day of television. In 2020, watching television, whether it was viewing DVD’s, streaming shows, watching cable, or watching on a portable device, was the leisure activity that occupied the most time