of multimedia. So it didn't feel like you were taking a detour, but the multimedia was part of the one narrative flow." "The experience sort of absorbs you," Duenes added. "That was really the intention -- to try to get closer to a seamless and coherent article that included all of the elements that made the article strong." Poynter's Jeff Sonderman explained that a flyover animation transported the reader to the mountains and ski areas where the story takes place. "Graphics Editor Jeremy White gathered LIDAR elevation data and satellite imagery for the terrain, created a virtual model and then generated the animation," Sonderman detailed. "And there is a small bio card that accompanies the introduction of each character, showing his or her photo, name, age and occupation. Clicking the card opens a hovering slideshow that helps you get to know that person better." Reaction "Snow Fall" became a sensation in journalism circles. NYU's Jay Rosen called it "a break point in online journalism." The feature won the 2013 Pulitzer Prize in Feature Writing and a Peabody Award, which called it a "spectacular example of the potential of digital-age storytelling, the web site combines thorough traditional reporting of a deadly avalanche with stunning topographic video." Influence in the journalism industry The feature inspired the Times to appoint Sam Sifton "Snowfaller in Chief," expanding multimedia narratives in the newsroom in the tradition of '"Snow Fall". References External links "Snow Fall" in The New York Times. Works originally published in The New York Times 2012 works American online journalism