pandemic. Universal Pictures, Paramount Pictures, HBO Max, Netflix, Disney, Sony Pictures, Warner Bros., Peacock, AMC+, and Amazon Prime Video promoted their upcoming films and series during the game. These included Jurassic World Dominion, Nope, Ambulance, The Lost City, Sonic the Hedgehog 2, Winning Time: The Rise of the Lakers Dynasty, The Adam Project, Doctor Strange in the Multiverse of Madness, Moon Knight, Uncharted, the DC Extended Universe's 2022 film slate, Bel-Air, Joe vs. Carole, and The Lord of the Rings: The Rings of Power. The advertising during the game stood out for a high number of celebrity cameos and advertisements for futuristic technology, particularly for products like electric vehicles, virtual reality and cryptocurrency. There were many cryptocurrency-related ads drawing comparisons to dot-com commercials during Super Bowl XXXIV in 2000, leading some to refer to the game as the "Crypto Bowl". Critics echoed their reception of the halftime show performance said a number of ads prominently referenced media from the 1990s and 2000s, geared to evoke nostalgia among Generation X and Millennial audiences. The Super Bowl Ad Meter survey conducted by USA Today was won by Rocket Mortgage for their ad featuring Anna Kendrick advertising a Barbie toy house while facing the grim realities of the modern housing and real estate market. Ratings and viewership The broadcast of Super Bowl LVI drew the second-largest Super Bowl audience in history, tied with Super Bowl 50, reversing several years of decline with a total of 112.3 million viewers. About 101.1 million viewers watched Super Bowl LVI on linear television in the United States, representing an 8% increase from the previous year's game. The broadcast on NBC had 99.2 million viewers and 1.9 million viewed the Spanish-language Telemundo broadcast which was the first Spanish-language broadcast to carry the Super Bowl. According to NBC, it was the largest audience in U.S. Spanish-language history. In addition to television ratings, 11.2 million viewers watched via streaming services (including co-viewing from connected devices), nearly doubling the record set by Super Bowl LV the year before which had 5.7 million viewers via streaming. While viewership was up household ratings were nearly at an all-time low. The game's overall rating of 36.9 was the lowest since Super Bowl III (36.0) and the third-lowest Super Bowl of all time. International ESPN International carried the game in Andorra, Argentina, Aruba, Australia, The Bahamas, Barbados, Benin, Bermuda, Bolivia, Bonaire, Botswana, Brazil, British Virgin