of traditional news providers and readers are changed. Economically, the consuming behavior of mass audience is influenced by multimedia journalism. As the consumer of information, traditional readers are passively access to information since there is only single form of news product. Today's consuming practices have changed from passive to active since audience are able to select their preferred medium from a variety of options to receive information. The audiences' everyday practices with regards to multimedia journalism is challenging the traditional relationship between journalists and readers. Before the introduction of digital technologies, news providers have realized that they need to broaden their readership scope by providing a forum for public discussion. Commentaries and editorial pages on newspaper are thus created for satisfying such needs; however, they are limited in size and accessibility. As news agencies are adapting to the trend of multimedia journalism, readers' voices are able to heard more comprehensively. For example, the interactive feature of new media such as the Internet, especially social media, allowing journalists to directly communicate with their audience on the one hand, also enabling readers to exchange ideas among themselves on the other hand. The emergence of interactive technology therefore undermines the classical news agenda. Multimedia journalism converts readers to collaborators, which generates greater contact between journalists and their audience. Audiences are able to access information via more than one platforms as well as comprehending news information in detail. In addition, multiple discussion forums provided by journalism, such as the online comment area under each news report, enabling direct communication between readers and journalists. Today's information culture embedded in the computer-mediated news production also leads transformation in the news habit of individuals. Firstly, the ways of how people understanding the news event and perceiving the world are shaped by images and video, no longer depending on texts. Evidently, As Stephens argues, we are now witnessing the "rise of the image, and fall of the word", as contemporary multimedia journalistic sphere is dominated by images, whether still or moving. Secondly, multitasking is becoming more common as the consumption of information in a variety of media is increasing. They tend to produce and consume news content simultaneously through different media. For example, ordinaries can read the newspaper and listen to radio broadcasts at the same time. At this day and age, social media outlets also provide an additional avenue in which the general population can use to