volume of earnings reports from customers by more than ten times. With software from Automated Insights and data from other companies, they can produce 150 to 300-word articles in the same time it takes journalists to crunch numbers and prepare information. By automating routine stories and tasks, journalists are promised more time for complex jobs such as investigative reporting and in-depth analysis of events. Francesco Marconi of the Associated Press stated that, through automation, the news agency freed up 20 percent of reporters’ time to focus on higher-impact projects. Cost Automated journalism is cheaper because more content can be produced within less time. It also lowers labour costs for news organizations. Reduced human input means less expenses on wages or salaries, paid leaves, vacations, and employment insurance. Automation serves as a cost-cutting tool for news outlets struggling with tight budgets but still wish to maintain the scope and quality of their coverage. Criticisms Authorship In an automated story, there is often confusion about who should be credited as the author. Several participants of a study on algorithmic authorship attributed the credit to the programmer; others perceived the news organization as the author, emphasizing the collaborative nature of the work. There is also no way for the reader to verify whether an article was written by a robot or human, which raises issues of transparency although such issues also arise with respect to authorship attribution between human authors too. Credibility and quality Concerns about the perceived credibility of automated news is similar to concerns about the perceived credibility of news in general. Critics doubt if algorithms are "fair and accurate, free from subjectivity, error, or attempted influence." Again, these issues about fairness, accuracy, subjectivity, error, and attempts at influence or propaganda has also been present in articles written by humans over thousands of years. A common criticism is that machines do not replace human capabilities such as creativity, humour, and critical-thinking. However, as the technology evolves, the aim is to mimic human characteristics. When the UK's Guardian newspaper used an AI to write an entire article in September 2020, commentators pointed out that the AI still relied on human editorial content. Austin Tanney, the head of AI at Kainos said: "The Guardian got three or four different articles and spliced them together. They also gave it the opening paragraph. It doesn’t belittle what it is. It was written by AI, but