Events, that will operate and promote all events at the amphitheater and stadium. With this partnership, 500 presale tickets will be available for Jaguars season ticket holders. Design The venue was designed by the architectural firm Populous (who also designed all three sports venues in Jacksonville). First renderings show the amphitheater with a sleek technical design resembling a spaceship. Final design included an indoor tiered setting joined with the flex field. Exterior structure is composed of steel trusses creating the cage façade with PTFE fabric. The fabric roofing (similar to Ashe Stadium) provides natural ventilation and daylight and helps create dramatic LED lighting effect. The venue features an 80-foot ceiling, the standard 60'x40' concert stage and a back house building. The amphitheater features a main floor, mezzanine and balcony, similar to the Radio City Music Hall. The main floor seats 3,500 with a general admission area (orchestral pit) that can add up to 500. The mezzanine and balcony features 1,000 seats each. The main floor also features 228-foot sliding panels on both sides that can open to create an open-air experience. Competitive analysis With its 5,500 capacity, it is the second largest concert venue in Jacksonville (with VyStar Veterans Memorial Arena seating 15,000 and the Moran Theater seating nearly 3,000). Its closest competitor, the St. Augustine Amphitheatre, seats close to 4,000. The manager of the amphitheater, Ryan Murphy, thinks the new downtown amphitheater is a good move for Jacksonville, he feels it will not draw crowds away from the St. Augustine venue. Other amphitheaters in the metro area include: Coxwell Amphitheater seating 6,000 (strictly for UNF events) Seawalk Pavilion seating 3,000 Unity Plaza Amphitheater seating 1,500 Riverfront Amphitheatre seating 350 Jaguars President Mark Lamping states the purpose of the venue was to aid in revitalizing the lackluster downtown area. The venue plans to host 35-40 events per year, with many shows held around the Jaguars home games. Lamping feels this will aid in bringing tourism to the city, while its actual economic impact is unknown. A part of what we are doing with Daily's Place is making Jaguar home weekends bigger and more special. If there are people who attend Daily's Place who have not had the opportunity to experience Everbank Field, the design of Daily's Place allows people to interact with the stadium as part of their visit. Perhaps through that interaction it will spur some curiosity and maybe