and "maybe heralds a new era of Kygo's sound". In a negative review, Pitchfork described it as "yet another exercise in EDM guys reducing female vocalists to anonymities," deeming it inferior to Gomez's follow-up single "Bad Liar". Chart performance In the US, "It Ain't Me" debuted at number 93 on the Billboard Hot 100, selling 19,000 copies and accumulating 1.7 million streams in its first day. Following its first full week of tracking, the song climbed to number 12, aided by sales of 67,000 copies, 15.5 million streams and a 19 million airplay audience. "It Ain't Me" became Kygo's highest-charting single in the US, surpassing the number 92 peak of his 2014 single "Firestone", and marked Gomez's seventh top 10 entry in less than four years, continuing her "chart hot streak" according to Gary Trust of Billboard magazine. As of May 2017, the song has sold 484,000 copies in the United States. It peaked at number 10 making it Kygo's first top 10 and Gomez's seventh top 10 overall. "It Ain't Me" debuted at number nine on the UK Singles Chart with first-week sales of 31,380 units, giving Kygo his second top 10 single (after "Firestone") in the UK and Gomez her third (after "Naturally" and "Come & Get It"). It rose to number seven in its second week, selling 33,466 units. In Australia, "It Ain't Me" debuted at number nine on the ARIA Singles Chart becoming both Kygo and Gomez's first top 10 debut and highest-charting single in the country, as well as Kygo's second top 10 entry after "Firestone" and Gomez's third following "Good for You" and "We Don't Talk Anymore". Music video A music video, directed by Philip R. Lopez, was released on 24 April 2017 on Kygo's official Vevo channel. The video revolves around a couple involved in a motorcycle accident. The boyfriend is rendered comatose. The video depicts the boyfriend's unconscious state, with the girlfriend dancing and singing by his bedside at the hospital. The music video was shot in High Bridge, New Jersey. Neither Kygo nor Gomez appear in the video. Usage in media The song is featured in tenth episode of the television series The Bold Type. Track listing Digital download "It Ain't Me" – 3:40 Digital download – Tiësto's AFTR:HRS Remix "It Ain't Me" (Tiësto's AFTR:HRS Remix) – 3:12 Credits and personnel Credits adapted from Qobuz. Kygo – songwriter, producer Selena Gomez