genre worldwide, according to observations at 2016's TV and digital content event MIPTV, is drama. The United States lead the global list of daily TV viewing time in 2015, followed by Poland, Japan, Italy, and Russia. According to other statistics, the UK was top, followed by the US, France, Indonesia, Kenya and Nigeria in 2014. In 2002, the US and the UK were ranked equal with 28 hours per person per week, followed by Italy, Germany, France, and Ireland. Besides the continuing slow decline in average viewing times for the traditional linear TV, ZenithMedia has predicted a decline also for the number of viewers in 2015 also As in the US, worldwide media consumption continues to rise, but live TV consumption was on the decline in 2015 and predicted to drop even further with a marked decrease from 2010 from 195.6 min/day to 179.5 min/day (~3 h/day, 21 h/week). See also Digital divide Internet television (Online TV) People meter Smart TV Social aspects of television Streaming service Television addiction Television advertising Television program Television studies References External links consumption Television studies