result, an increase in revenue can be received when the news content is distributed efficiently through a variety of platforms. Reasons for transformation Multimedia journalism is perceived as a revolutionary transformation in information and communications. It does not only challenge the traditional newsroom organization and management, but also changes the existing business model. Driving by a sheer goal of keeping corporations profitable, today's news are not primarily expected to serve as a public good. In order to generate higher profit, news agencies are producing more content accessible to an expanded size of audience through various distribution platforms. The driving force of multimedia journalism includes two ends, a "push" end and a "pull" side. The "push" end refers to the news providers' intention that want to migrate readers from physical printing news media to digitized platforms. The rapid growth of technology and the popularization of the Internet have fundamentally affected the business model of journalism. Advertising as the main driving force of production, target audience can be expanded as the news content is distributed through multiple platforms. Even though physical newspapers is still maintained its prominent position in distribution, the profit from digital sales constitutes a large percentage of the revenue for the industry. There is also a "pull" factor with respect to transformation of journalism. The emergence of digital natives who grow up with new media, speaking the digital language of computers and the Internet, make news providers adjust news formats. Young generations tend to be more proficiently engaged with new technologies, even spend their entire lives surrounded by digital media. With regards to those who are being a part of the "digital natives" instead of preferring traditional news coverage form, news agencies are adapting to the new environment to serve the various needs of audience. Impacts Impact on readers News media as the vehicle that conveys information facilitate mass communication, does not only produce and distribute news, but also enhances the relationship between news providers and readers. Traditional journalism based on single medium defines the role of readers as the recipient and the consumer of information. Journalists thus serve as gatekeepers, deciding which source to cover, and what kind of information the public needs to know. News reporting through the television broadcasting, for example, is led by the reporter who is responsible for disseminating information to large audiences. However, with the development of technology, especially the Internet, the role