involved in such releases and with the advent of artist management labels which have stepped in to save the situation. In Kenya, for example, most record labels only handle production, thus leading to a situation where records are marketed less. This has prompted music companies like Grosspool Music to sign independent artists and manage their branding, releases, and marketing. See also Development hell Roadshow theatrical release Legal release: "music release" may also refer to a legal release of music (e.g. for film) Music recording sales certification Reissue, or rerelease Surprise release Mass media industry