out of any activity. Binge-watching Binge-watching is the act of watching multiple episodes of a program in a single sitting. This phenomenon originated in the Digital Age when streaming videos became easily accessible due to the advancement in technology and the low costs of unlimited bandwidth. Binge-watching has initiated the notion that by using this style of consumption, viewers have a greater understanding and knowledge of the show and character development, versus viewers who don't binge-watch. This overall greater understanding of the viewer has caused program executives and scholars to create a deeper understanding of uses and gratifications to continue to motivate consumers to use this style of viewing. In the summer of 2013, all the episodes to Season 4 of Arrested Development (TV series) was released on Netflix, and 10% of their viewers watched the entire season in 24 hours. When House of Cards (U.S. TV series) and Orange Is the New Black also released full seasons at a time in 2013 on Netflix, high percentage of viewers watched back-to-back episodes and finished the seasons within days. Even though these series are all different genres, the truth of binge-watching remains constant widespread. A risk of binge-watching is that it may lead a viewer to developing symptoms of behavioral addiction. Binge-watching in order to gain instant satisfaction is a negative coping strategy of behavioral addiction that may be compared to gambling in terms of its problematic nature. One of the most popular motivations for problematic binge-watching is the ability to experience escape and to overcome a feeling of loneliness. Even though binge-watching is not inherently bad, excessive binge-watching may be a result of existing mental health disorders such as depression and social anxiety, and it may be harmful for vulnerable individuals. In 2013, a research study showed that 62% of the American population admit to binge-watching on a regular basis. Studies show that people between the age of 18 and 39 are more likely to binge-watch TV shows compared to people 39 and older and of these ages regarding gender the only statistical difference is what genre of television each gender prefers more. There have been an increased amount of studies on the effects of binge-watching, some showing that binge-watching is similar to addictions to video games and social media addiction as it provides immediate gratification which can cause the watcher to lose self-control and spend more time watching than