Stop" for The Hollies, "Pamela Pamela" for Wayne Fontana, and before long even Mickie Most capitulated by releasing a total of three Gouldman-written hit singles for Herman's Hermits namely "Listen People", "No Milk Today" and "East West", which was later covered (with new lyrics inserted in the third verse) by Morrissey in 1989. The stellar successes of Herman's Hermits and Gouldman seduced Lisberg into making music management his full-time job. In the mid-1960s he joined forces with Danny Betesh and took a 50 per cent stake in Kennedy Street Enterprises, who had promoted The Beatles' first tour. Between April and May 1965, a hat-trick of Manchester-based acts, all Kennedy Street artistes, enjoyed an unprecedented consecutive six week spell at No. 1 on the US Hot 100, with Freddie and the Dreamers spending two weeks at the top with "I'm Telling You Now" (10–24 April), Wayne Fontana and the Mindbenders one week with "Game of Love" (24 April-1 May), and then Herman's Hermits a further three weeks with "Mrs. Brown, You've Got a Lovely Daughter" (1–22 May). Lisberg spent much of his early career globe-trotting with Herman's Hermits, who capitalized on a string of hits in the US and later in the UK, but he also represented acts such as Little Frankie, The Herd, The Measles, Eric Woolfson, The Mockingbirds, John Paul Joans and Julie Driscoll. Always particularly interested in the song, he signed up an array of singer/songwriters such as Harvey Andrews, Peter Cowap, Barry Greenfield, Mark T. Jordan, Ramases and notably Kevin Godley and Lol Creme. In the mid-1960s, the then unknown songwriters Andrew Lloyd Webber and Tim Rice approached Lisberg in the hope that he would place a new song titled "Any Dream Will Do" with Herman's Hermits. The song was rejected by Mickie Most as a Herman's Hermits single, but Lisberg nevertheless signed the duo to a development deal when he heard their sketches for a musical called Joseph and the Amazing Technicolour Dreamcoat. At the time there were no takers for the sketches, but the show, which morphed into a pop cantata written for schools and then became a concept album before being staged on the West End and later as a Broadway production, has since exceeded all original expectations. As Sir Tim Rice put it: Lisberg managed Wayne Fontana after he left the Mindbenders, allowing guitarist Eric Stewart to step-up to lead vocals on "A