Eventim UK is an events and ticket agent, based in London, England. The company is a wholly owned subsidiary of Europe's largest ticket retailer, CTS Eventim AG & Co. KGaA. Eventim has been a member of STAR (The Society Of Ticket Agents And Retailers) – the UK self-regulatory body for the entertainment and ticketing industry – since June 2009. Eventim entered the market in 2009 following an agreement between CTS Eventim and Live Nation Entertainment. By the end of 2009 the company was selling tickets for a number of events, including West End shows and The Isle of Wight Festival. Eventim partners with SMG Europe in the UK to provide ticketing solutions for 3 major UK arenas, the partnership started in 2012. In the summer of 2013, Eventim UK announced it was to become the name sponsor of the Hammersmith Apollo in partnership with co-owners AEG Live. The venue was renamed the Eventim Apollo ahead of the first event after its refurbishment on 7 September 2013. History CTS Eventim launched Eventim UK Ltd. and it was incorporated in January 2009. At the time of their launch, the ticketing brand was already responsible for selling tickets for the Isle of Wight Festival and it was announced that the company had arranged to take over Live Nation's UK ticketing operations within the first month of operation. The change of ticketing operations for Live Nation included the installation of CTS ticketing hardware at various UK stadiums and theatres. This included Manchester Apollo, Motorpoint Arena Cardiff and Southampton Guildhall, all of which spent late 2009 and January 2010 testing the CTS equipment at Live Nation venues. At the time of Eventim UK's foundation, a merger between Live Nation and Ticketmaster was given the green light by the Competition Commission in the UK. On 5 April 2010, Eventim UK's parent company CTS Eventim, filed an arbitration complaint over Live Nation and Ticketmaster's merger. This was following the termination of the contract by Live Nation. This was following the switch by Live Nation's ticketing solution from Ticketmaster to Eventim in February 2010. The complaint came after 3 years of partnership between CTS Eventim and Live Nation, who originally announced a partnership in 2007. Up until that point, Live Nation had worked closely with Ticketmaster for their ticketing solutions. 2010 saw Live Nation begin to work closely with Ticketmaster in the UK following their merger. Live Nation