4th and Loud is an American reality television series that debuted August 12, 2014, on the AMC cable network. The series chronicles Rock and Roll Hall of Famers Gene Simmons and Paul Stanley (of the rock band Kiss) as they establish their new Arena Football League franchise, the Los Angeles Kiss, and try to bring their vision to the sport. The AMC network announced that it would not renew the series for a second season, as the network was planning to move away from reality shows to focus more on its scripted programming. Cast Gene Simmons – Co-owner Paul Stanley – Co-owner Doc McGhee – Kiss manager Brett Bouchy – Co-owner Schuyler Hoversten – Team president Bob McMillen – Head coach Bruno Silva – Head Athletic Trainer Colt Brennan – Quarterback Scott Bailey – Director of player personnel J. J. Raterink – Quarterback Beau Bell – Linebacker B. J. Bell – Defensive linemen Russell Shaw – Assistant coach Grady Tucker, Jr. – Assistant coach Walt Housman – Defensive coordinator Episodes References External links 2014 American television series debuts 2014 American television series endings 2010s American reality television series AMC (TV channel) original programming English-language television shows American sports television series Cultural depictions of Kiss (band)