around the globe to find prospective markets for his low priced cars and used diplomacy to penetrate them by forging new alliances. The market run of Suzuki started in the late sixties when they started setting up satellite manufacturing units abroad. The first of such plants was in Thailand in 1967 which was followed by another one in Indonesia, in 1974. The next year saw Suzuki's entry into the Philippines. In 1980, Suzuki started a plant in Australia and another one in Pakistan, in 1982. He was also successful in forming an alliance with General Motors, which gained Suzuki Corporation, an entry into the European market. One of the most notable achievements of Osamu Suzuki is his entry into the Indian market in the early eighties. In 1982, Suzuki formed a partnership with the Government of India to launch Maruti Udyog Limited and transformed the market which, until then, was dominated by old fashioned automobiles which ran on outdated technology. In the next decade, the factory turned into the hub of Suzuki manufacturing for the Indian subcontinent and East European markets, producing around 200,000 units a year. Suzuki entered the New Zealand market in 1984 and five years later, in 1989, extended its reach to Canada while maintaining the service to the markets of Nepal and Bangladesh through its Indian manufacturing unit, to take the total production to 10 million units. By 1993, Suzuki was selling 3 out of 4 and 2 out of 3 cars sold in India and Pakistan respectively and was selling more cars than any other Japanese manufacturer. The nineties also saw Suzuki entering the Asian markets of Korea and Vietnam as well as Egypt and Hungary. Brisk overseas expansion tailored by Osamu Suzuki made the company grow to such levels that by the start of the 21st century, it had 60 plants in 31 countries and with a sales reach in 190 countries. It even experienced a one-year growth of 33.7 per cent in 2003 with the sales turn over reaching 16.8157 billion. The next year saw Suzuki becoming the largest small car manufacturer in Japan, The two wheeler division, the third behind Honda and Yamaha and the outboard engine division making rapid strides. Suzuki Corporation made a record profit of 107.5 billion and its shares rose 13 per cent against the 3.5 percent decline experienced by the market. Osamu Suzuki led the formation of