Service () is a 2008 Filipino independent drama film directed by Brillante Mendoza and stars Gina Pareño as the matriarch of the Pineda family who owns a porn cinema in Angeles City. The film competed for the Palme d'Or in the main competition at the 2008 Cannes Film Festival. It is also the first Filipino film to compete at the main competition in Cannes, since Lino Brocka's Bayan Ko: Kapit sa Patalim in 1984. Plot Service is a drama that follows the daily life of the Pineda family in the Philippine city of Angeles. Bigamy, unwanted pregnancy, possible incest and skin diseases are all part of their daily challenges, but the real "star" of the show is an enormous, dilapidated movie theater that is both family business and home. In the past a prestigious place, the theater now features soft core porn and serves as a meeting ground for male & female prostitutes of every conceivable persuasion. The film captures the sordid, decaying atmosphere, interweaving various family drama with the comings and goings of customers, thieves and even a runaway farm animal while enveloping the viewer in a cacophony of city sound, noise and continuous pumping motion. Cast Gina Pareño as Nanay Flor Jaclyn Jose as Nayda Julio Diaz as Lando Kristoffer King as Ronald Mercedes Cabral as Merly Coco Martin as Alan Dan Alvaro as Jerome Brillante Mendoza recounted how difficult it was to find the actress for the role of Merly, partly because of the scene in which she had to have real penetrative sex on camera: "I couldn't think of a young actress from mainstream movies who can do what the role required, so I held an audition for the role of Merly. I wanted someone who's not interested in becoming a "movie star," I wanted a real artist who can give justice to the role, and I saw that in Mercedes Cabral. The first thing I asked is if she would trust me to shoot this somewhat graphic love scene with Coco. She said it wasn't a problem." Production Brillante Mendoza said the scene in which Jewel (played by teenage actress Roxanne Jordan), is naked in front of a mirror, wasn't in the script. The film was shot in just 12 days. Release Box office Critical response Service caused a stir in the Philippines with its loud ambient noise and its graphic depiction of sex and