Vivo Communication Technology Co. Ltd. (styled as vivo) is a Chinese multinational technology company headquartered in Dongguan, Guangdong that designs and develops smartphones, smartphone accessories, software and online services. The company develops software for its phones, distributed through its V-Appstore, with iManager included in their proprietary, Android-based operating system, Origin OS in Mainland China, and Funtouch OS elsewhere. It has 10,000 employees, with 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo, and San Diego. History Since its founding in 2009 , vivo has expanded its global market, serving over 400 million users with its mobile products and services, to over 60 countries and regions.” In 2017, vivo entered the smartphone market in Taiwan, Hong Kong, Macau, Russia, Brunei, Cambodia, Laos, Sri Lanka, Bangladesh, and Nepal. In June 2017, it entered the Pakistan smartphone market and the vivo brand is currently experiencing rapid growth and popularity in the country. In October 2020, vivo announced that it would begin to sell its products also in Europe. On 17 December 2020, vivo and Zeiss announced a long-term strategic partnership to jointly promote and develop breakthrough innovations in mobile imaging technology. The first "vivo Zeiss co-engineered imaging system" will be featured in the vivo X60 series. As part of the collaboration agreement, vivo and Zeiss will establish the vivo Zeiss Imaging Lab, a joint R&D program to innovate mobile imaging technology for vivo's flagship smartphones. In 2021, vivo was ranked among the top 5 smartphone makers, achieving a global market share of 8%.” In April 2021, three pallets of vivo phones caught fire at Hong Kong International Airport, prompting a ban on air freight of vivo phones through Hong Kong. In June 2022, vivo entered the world-famous Guinness Book of Records. It achieved the record for the "Longest Video" in which its flagship device vivo X Fold happened to be folded over 300,000 times for a total length of 270 hours or 11 days and 6 hours. Marketing In October 2015, vivo became the title sponsor of the Indian Premier League (IPL) under a two-year deal starting in the 2016 season. In July 2017, the deal was extended until 2022. However, in response to the 2020 border skirmishes between India and China, the Board of Control for Cricket in India (BCCI) was criticised in India for allowing a Chinese company to be the title sponsor of the league. vivo