podcasts app and multiple other outlets. Kassan is a keynote speaker, moderator and blogger. His blog post highlighting measurement in media mix modeling prompted the radio industry to take out a full-page advert in the Wall Street Journal. Kassan has appeared as an industry expert in Forbes, The Wall Street Journal, Ad Week, Ad Age, The New York Times, and the Los Angeles Times. He served as a Special Adviser to Buddy Media through its ultimate acquisition by Salesforce.com. In addition he has served as a special advisor and/or investor for a long list of media and technology startups, including Vidmob, Boostr, Mass Appeal, Wonderly and Encatos Community involvement Kassan serves as Chair of the UJA-New York Marketing Communications Committee, Co-Chair of the Advertising Hall of Achievement, on the Board of the National Association of Television Program Executives, the Global Advisory Board of the Wharton Future of Advertising Program, and a Director on the Board of the Ad Council. Kassan sits on the board of the San Diego Zoo and previously served as Chairman of the California State Senate Select Committee on the Entertainment Industry. He has been actively involved with the H.E.L.P. Group, a non-profit organization serving children with special needs, and the Big Brothers/Big Sisters program of Los Angeles. References American businesspeople Living people 1950 births