racial bias and point to the value of policy interventions to mitigate these disparities". A 2016 study found that shootings of police officers by black suspects increased racial profiling of black civilians (but no similar effect for white or Hispanic shooters on profiling white or Hispanic civilians) for a brief period in the immediate aftermath of the shooting. Racial profiling in retail Shopping forms one major avenue for racial profiling. General discrimination devalues the experience of shopping, arguably raising the costs and reducing the rewards derived from consumption for the individual. When a store's sales staff appears hesitant to serve black shoppers or suspects that they are prospective shoplifters, the act of shopping no longer becomes a form of leisure. Racial profiling in retail was prominent enough in 2001 that psychology researchers such as Jerome D. Williams coined the term "shopping while black", which describes the experience of being denied service or given poor service because one is black. Commonly, "shopping while black" involves, but is not limited to, a black or non-white customer being followed around and/or closely monitored by a clerk or guard who suspects he or she may steal, based on the color of their skin. It can also involve being denied store access, being refused service, use of ethnic slurs, being searched, being asked for extra forms of identification, having purchases limited, being required to have a higher credit limit than other customers, being charged a higher price, or being asked more or more rigorous questions on applications. These negative shopping experiences can directly contribute to the decline of shopping in stores as individuals will come to prefer to shop online, avoiding interactions that are deemed degrading, embarrassing, and highly offensive. Public opinion Perceptions of race and safety In a particular study, Higgins, Gabbidon, and Vito studied the relationship between public opinion on racial profiling in conjunction with their viewpoint of race relations and their perceived awareness of safety. It was found that race relations had a statistical correlation with the legitimacy of racial profiling. Specifically, results showed that those who believed that racial profiling was widespread and that racial tension would never be fixed were more likely to be opposed to racial profiling than those who did not believe racial profiling was as widespread or that racial tensions would be fixed eventually. On the other hand, in reference to the perception of safety, the research