they wish for users to enjoy with friends anytime and anywhere. Lotte Chilsung, the largest beverage manufacturers in South Korea launched new products dubbed the "Let's Be" Coffee in February 2019. Mino alongside Block B's P.O were chosen as advertising models for the products. A representative from the company revealed their "Fresh and Youthful" image was one of the many key reasons they were chosen. In August 2020, the German personal care brand, Nivea, collaborated with Mino on limited release lip balms, named Red, Blue, and Navy, which included Mino's artwork on the packaging. In November 2021, Mino was selected as the model for the premium vegan brand, d'Alba, and appeared in numerous print and TV ads for the brand. Other brands that have recently collaborated with Mino, and include his artwork, include Scotch whiskey brand Glenfiddich, Italian suit brand Kitson, Danish brand Bang & Olufsen, and camping brand Helinox. In September 2017, Mino, along with bandmate Lee Seung-hoon, was chosen as influencers most suited to being ambassadors of luxury brand Burberry appointed by previous creative officer Christopher Bailey as they exhibited a "Viktor Horsting & Rolf Snoeren-like approach to haute couture" and named as winning front row looks. The duo got early access to the Spring 2018 collection two days after they landed at Heathrow Airport. In October 2018, Mino collaborated with brand Gentle Monster in creating the Burning Planet exclusive package that included specialized Peek-a-Boo glasses Burning Planet edition. The package was only available to friends of Mino, and were seen worn by label mates Lisa of Blackpink and Donghyuk of iKon, Kwon twins of YG Hitech dance team, South Korean rapper and producer Code Kunst, and many others. On June 20, 2019 Mino made his global runway debut and became the first Korean artist to walk down the runway of Louis Vuitton's Spring 2020 menswear show held in Paris, France, during Paris Fashion Week. He was personally invited to participate by Virgil Abloh, the artistic director of Louis Vuitton's menswear collection. In February 2021, Mino was named as an ambassador for SONGZIO and became its first-ever ambassador since its creation in 1993. Following the announcement, sales increased by 40% in compared to the previous year for the month of March. Lee Da-nam, a manager from the sales department revealed overall sales for the year have increased by 30% in comparison to the prior year. Mino increased attention