Montebello Rock, formerly known as Amnesia Rockfest and Montebello Rockfest, is an annual outdoor Rock festival that takes place each June in Montebello, Quebec, Canada. Founded in 2005 by then 17-year-old local resident Alex Martel, it became the largest rock music festival in Canada and one of the largest in North America. With a local population of 978 residents, the small town of Montebello attracted over 200,000 festival-goers during its peak years. The event offers a diverse lineup with mainstream acts, as well as cult bands, reunions, rarities and emerging talent. Aside from its lineup, the festival is known for its countryside setting, camping areas, carnival vibe and parties in the village throughout the weekend. Past headliners include Rammstein, System of a Down, Linkin Park, Blink-182, Mötley Crüe and Queens of the Stone Age. History The festival was founded in 2005 by then 17-year-old local resident Alex Martel. Tired of having to travel to bigger cities to attend concerts and wanting to promote his own band Deadly Apples, he decided to start his own event in his hometown of Montebello, which he called Petite-Nation Rockfest. The first edition was almost canceled due to a tornado destroying most of the site a few hours before the start of the event. Three bands played the inaugural edition, which attracted 500 attendees: Martel's band Deadly Apples opened, followed by local punk band UKKO and headliner GrimSkunk. After a break in 2006, Rockfest came back in 2007 with the same format as the first edition and Vulgaires Machins as headliner. In 2008, the event expanded to a full day of music with two stages and was the first edition to attract attendees from outside the area, garnering press for its lineup which featured every single major Quebec band in the punk, rock and metal scenes, including GrimSkunk, Anonymus, Mononc' Serge, Deadly Apples and The Sainte Catherines. Rockfest 2009 continued in the same format with a third stage added and featured Canadian bands such as Gob, Priestess and Mononc' Serge. The 2010 edition expanded to two days and featured more international acts such as Anti-Flag, Misfits and Alexisonfire. It was the last year that Deadly Apples performed before going on a 7-year hiatus while Martel focused on the growth of Rockfest. In 2011, the event was renamed D-TOX Rockfest with the D-TOX clothing retailer chain becoming the title sponsor. It was the first major year