According to The New York Times, people shared more than 1.2 million videos on Facebook between June 1 and August 13 and mentioned the phenomenon more than 2.2 million times on Twitter between July 29 and August 17. At its peak, the challenge generated more than 70,000 tweets per day with hashtags such as #IceBucketChallenge, #ALSIceBucketChallenge, and #StrikeOutALS. Mashable called the phenomenon "the Harlem Shake of the summer". Prior to the challenge, public awareness of the disease amyotrophic lateral sclerosis (ALS) was relatively limited; the ALS Association stated that prior to the challenge going viral only half of Americans had heard of the disease, often referred to as "Lou Gehrig's disease", after baseball player Lou Gehrig, who publicly revealed his diagnosis in 1939. After the Ice Bucket Challenge went viral on social media, public awareness and charitable donations to ALS charities soared. Hits to the English Wikipedia's article on amyotrophic lateral sclerosis grew from an average of 163,300 views per month to 2.89 million views in August 2014, and similar increases occurred in the Spanish and German Wikipedias. Donations Within weeks of the challenge going viral, The New York Times reported that the ALS Association had received $41.8 million in donations from more than 739,000 new donors from July 29 until August 21, more than double the $19.4 million the association received during the year that ended January 31, 2013. On August 29, the ALS Association announced that their total donations since July 29 had exceeded $100 million. The ALS Association is just one of several ALS-related charities that have benefited from the challenge: While the Ice Bucket Challenge raised much in donations, studies show that the majority of participants did not actually donate. In the UK, one in every six people participated, but only ten percent of the participants donated, according to the Charities Aid Foundation. The percentage was higher in the U.S., but the majority still did not donate. In July 2015, the Huffington Post reported on the ALS Association's summary of how the funds raised through the Ice Bucket Challenge were distributed. By percentage, 67% of all funds (about $77 million) went to research, 20% to patient and community services, 9% to public and professional education, 2% to additional fundraising, and 2% to external processing fees. Research On July 25, 2016, the ALS Association announced that, thanks in part to donations from the Ice Bucket Challenge, the