the director Bryan Singer has said, In April 2016, Coldwell Banker partnered with 20th Century Fox to list the X-Mansion for $75 million. The fictional listing included a video tour of the mansion and stories of the home from the perspective of characters such as Charles Xavier and Scott Summers. The fake property was listed by agent Kala V. Rhomedren, an anagram for Raven Darkholme. That same month, Fox released a faux TV show called "In the Footsteps of ..." narrated by George Takei which is inspired by the classic TV series In Search of ... that focus on En Sabah Nur's origins. In May 2016, Fox released a faux TV commercial for the Xavier School for Gifted Youngsters with Lana Condor as Jubilee. They also released a video voiced mail message a week later and a faux TV show called Fables of the Flush & Fabulous with Robin Leach which is inspired by Leach's show Lifestyles of the Rich and Famous. Billboard controversy Billboards in Los Angeles and New York City promoting the film garnered controversy for showing an image of Apocalypse choking Mystique, with critics saying the ad advocates violence against women. Among those opposed to the material was actress Rose McGowan, who told The Hollywood Reporter: "There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid." In apologizing for the billboard, Fox said it intended to remove the image from circulation. Release X-Men: Apocalypse had its world premiere in London on May 9, 2016. The film was released in 20,796 screens across 76 international markets on May 18, 2016, one week before its North American debut. Apocalypse was issued triple 3D, 4DX, and 2D formats, and in IMAX 3D in select international markets, using the DMR process. It opened in Korea on May 25 and in China on June 3. It was released in Japan on August 11. Home media The film was released by 20th Century Fox Home Entertainment on digital download on September 9, 2016, and on DVD, Blu-ray, 3D Blu-Ray, and Ultra HD Blu-ray on October 4, 2016. The film topped the national home video sales charts for the week ending on October 9,