Angeles. After experiencing a major downturn in business, being targeted by a class action lawsuit by models, and other struggles, Company Management eventually stopped representing models after the turn of the millennium. The corporate entity filed for bankruptcy protection in the fall of 2002. MFO and Talent Brand Management Flutie began managing celebrity talent and experts for brand partnership and licensing deals beginning in 2003. Flutie called this new venture MFO and clients initially included Thom Filicia and Kyan Douglas from Queer Eye for the Straight Guy. Flutie orchestrated Thom’s endorsement deal with Pier 1 Imports in 2003, Xerox in 2004, and numerous other projects. Flutie put together a deal for Kyan to be a spokesperson and product advisor for L’Oreal in 2004. The Pier 1 and L'Oreal deals were considered groundbreaking in terms of an openly gay person representing a major corporation’s products. Flutie worked with country music superstar Tim McGraw on his fragrance with Coty, Inc. called McGraw, launched in the summer of 2008. The McGraw fragrance won two prestigious FiFi Awards in May 2009. Flutie then collaborated with Tim McGraw's wife superstar Faith Hill on her Coty fragrance called Faith Hill Parfums, launched in late 2009. Other clients of MFO include fashion stylists Mary Alice Stephenson and Annabel Tollman, models Beri Smither and Kristine Szabo, and the YMA Fashion Scholarship Fund. Madwood Flutie collaborated with business partners to establish Madwood Media in 2007. At the beginning of 2012, Madwood partnered with Cris Abrego Productions and Endemol Shine USA under 51 Minds. Madwood specializes in pop culture, fashion, beauty and lifestyle productions for both television and online portals. Projects include the first reality web series Under the Arch a digital magazine with daily content focusing on NYU undergraduates. "Under the Arch" acted as a platform to document college students and their passion for music, fashion and products. Flutie coined the term "webverts", combining web content and storytelling with advertising. Other unscripted shows including Scouted on the E! television network, which focused on discovering new model talent that aired in late 2011 and early 2012 and Model Employee, which Flutie created and executive produced for VH1 in 2013. This show followed a group of models as they tried to become the new face of the Mandalay Bay Resort in Las Vegas. In June 2016, after three years of working with Cris Abrego and Endemol Shine USA, Michael partnered with