J Dakota Powell is a multidisciplinary artist, writer/producer, and the founder of XR Lab and TimeWave, a transatlantic organisation that gathers creative media artists and technologists to explore the use of technology in storytelling and to invent new forms of media and entertainment. She was the Producing Artistic Director of Brave New World on Broadway, which gathered the American theatre to respond to the September 11 terrorist attacks. Arts and Technology In September 2015, Powell launched the XR Lab (formerly Virtual Reality Lab). The 3-4 month programme provides media creators and technologists with an opportunity to create VR/AR/MR prototypes, brainstorm and explore complex formats using immersive technology, and collaborate with like-minded members of the XR community. XR Lab and the lab's public exhibitions have been hosted by the NYU Game Center and NYU's Interactive Telecommunications Program (ITP), and supported by Time Inc., Hearst Technology, Samsung and Oculus. Powell's XR portfolio includes: Smashers, Shockwaves, The Red Flute and Ghosts of Camp X. Smashers is a VR experience that tracks the progression of major discoveries in physics as well as the technology used to create the atom bomb. Inspired by the legacy of grandfather Wilson M. Powell, a Harvard physicist who developed the magnets for the Calutrons in the Manhattan Project, Smashers is being developed in the new Oculus Start program 2018-2019. The Red Flute was built for Oculus Launchpad 2017. Shockwaves is a VR game based on the trials and tribulations of US military interrogators in Iraq and was exhibited at the VR Jubilee at the Time-Life Center in 2017. In July 2015, New York City's first virtual reality hackathon (timewavefestival.com/hackathons.html) was produced by Powell and a team of ITP/NYU alumni, students and other developers. Hosted by the Interactive Telecommunications Program (ITP) at NYU, VR Hackathon NY partnered with NYVR, NYC Media Lab, Littlstar and Samsung Studio. Sponsors included: EEVO, Fake Love, Freedom 360, Leap Motion, Littlstar, Oculus, Unity 3D and ViSR. The event gathered over 100 creative media artists, designers and developers to implement prototypes of diverse VR formats - experiences, storytelling, applications and games. Hosted by the Samsung Studio in Soho, a mega meet-up launched the event, featuring talks by Ken Perlin, founder of the NYU Media Research Lab, the Littlstar development team and Tom Harding, Director of Immersive Products & Virtual Reality at Samsung. In June 2013, Powell produced the TimeWave (timewavefestival.com), an international festival fusing theatre and