to make it easier for merchants to sell and manage their inventory on Houzz. In May, Houzz won "Best App" at Google's inaugural Play Awards. In September, Houzz launched Visual Match, a tool that "uses deep learning technology to analyze more than 11 million home photos on Houzz. Furniture and decor that looks similar to the six million products on the Houzz Marketplace is then surfaced for users to browse (and hopefully buy)." In May 2017, Houzz introduced a tool for its iPhone and iPad app, View in My Room 3D, that allows people to preview over 300,000 products in 3D within the context of their own rooms. In July, Sketch was made available as a web app. With the launch of iOS 11 from Apple in September, Houzz introduced an upgraded version of its 3D AR tool within its app for iPhone and iPad, with 500,000 products available to view. In February 2018, Houzz acquired IvyMark, a company that developed business management software and a community platform for interior designers and home design firms. In March, the Houzz App for Android devices was updated with ARCore support, enabling users to "place virtual representations of furniture and other home decor items anywhere in their home to see how they would look." As of June 2019, the company had reportedly 40 million users. In April 2020, the company launched Houzz Pro software to help home professionals run their businesses. As of May, Houzz had over 20 million photos of design ideas on its platform. By March 2021, the company reportedly had 2.7 million professionals in its professional services database. Products and services Houzz offers a home design photo database with millions of images of home interiors and exteriors. Homeowners browse photos by room, style and location, and bookmark photos in personal collections the site calls ideabooks. Users can click on an image to learn more about the designer, ask a question, and learn about products tagged in the photos. Houzz also has a directory of home improvement professionals who use the site to reach homeowners. The platform can be used for consumers to search through professionals for hire, view their previous projects, and ultimately hire them. The company also develops Houzz Pro software, designed to help designers manage their projects, manage new business and handle their projects' financial details. The company's HouzzTV video series shows homeowners' projects being implemented with the