m² showroom at the headquarters in Stadtlohn. Further showrooms are Located in London, Moscow, Shanghai and Dubai. The company’s main export markets are Europe and Asia (predominantly China and India). Marketing hülsta invests around 6% of its turnover (2009) in Advertising and Sales Promotions. The Marketing mix includes lifestyle-oriented interior design books, printed adverts and inserts in the national and international press as well as the internet. In 2003 and 2006, the company ran two TV-campaigns. The core target group for the hülsta brand are potential buyers aged 40+, who appreciate durable, timeless furniture of the medium and upper price ranges. Featuring cash-and-carry furniture, the "now! by hülsta" range primarily targets first-time buyers aged 28 to 35 years. Both brands are marketed independently. Furthermore, the furniture manufacturer organizes planning events for its retailers. The headquarters in Stadtlohn host the “Days of Living”, which are aimed at both, the trade and the end-users. The marketing-mix also includes sponsoring activities in art, music, and sport. According to a survey, hülsta is Europe's best-known furniture manufacturer brand(source: GfK, Nuremberg). In the meantime, the level of recognition in the German market reached approximately 60% and 80% in the premium segment. (source Allensbach Institute). Corporate design The hülsta company brand logo consists of the word "hülsta" in black letters on a white background and a stylized H in white on black background. For “now! by hülsta” the words "now! by hülsta" is used in white on a black background. The brand name is spelled in small letters, whilst capital letters are used for the range names of the conventional hülsta collection. Patents hülsta owns more than 220 national and international patents for inventions in the furniture sector. They include the softened automatic pull-in device for drawers based on smoothly running guide rails featuring quadro ball bearings, which hülsta sells under the name of "hülsta-SoftFlow". In 2008, hülsta registered a patent for a high-gloss lacquer surface that hardens withinseconds under UV light. The EverGloss lacquering technology set a new benchmark for the durability of high-gloss surfaces. Awards The hülsta product portfolio has been awarded the "Blaue Engel" (Blue Angel) label and the "Premium Qualität" (Premium Quality) quality sign by the Bavarian LGA. In 1982, eleven products received the mark "good" from the Stiftung Warentest. Test winners were the "All Flex" base frame in 1999, the "Xpert" children's an youth desk ( marked "very good") in 2006,