the venture and brought it to the attention of Getty's finance manager, George Conner. Though a bit wary, the company decided to invest in the project by February 1979. College sports rights With the newly found financial assistance, Bill, aware that ESP would struggle to secure rights to professional sports at the time, felt the company could strike a deal with the National Collegiate Athletic Association (NCAA) for the rights to rebroadcast their college sporting events. College basketball at the time was popular, and Rasmussen felt rebroadcasting games such as the fast-paced basketball would attract new viewers. Furthermore, by having a contract with the NCAA, it would legitimize ESP without Rasmussen having to utilize the Getty name to help further his pursuits. Rasmussen organized a meeting with NCAA officials and, following a hastily put together presentation, negotiations began; the parties eventually came to terms. In the agreement, ESP agreed to broadcast eighteen different NCAA sports, including championship games, in their entirety, for two years. The contract was made official on March 14, 1979. Though ESP would not launch for some six months, the 1979 NCAA Men's Division I Basketball Tournament had garnered considerable attention, as it was watched by 24.1 million viewers, due to the matchup between Larry Bird and Magic Johnson – the tournament is regarded as having an instrumental part in ESP's eventual success due to the fact many viewers called their cable providers asking that they wanted "that channel that has all the basketball." In May 1979, Getty provided $15 million to the company and Anheuser-Busch came to an agreement with ESP for the largest advertising contract in cable television history at the time, valued at $1.38 million. Leadership and personnel Rasmussen, realizing that ESP needed additional sponsors and advertising, decided to distinguish the network from the "Big Three three-letter networks," ABC, NBC and CBS, and renamed ESP as ESPN-TV. The name was shortened to just ESPN prior to the channel's launch. Evey, who had essentially gained control of the company, sought out ESPN's first president; Rasmussen wanted to hire Dick Ebersol, who had been fired from NBC in January 1979, but Evey had little interest in doing so. Ebersol suggested Chet Simmons, who at the time was running NBC Sports but had become increasingly frustrated with NBC chairman Jane Cahill Pfeiffer, whose visions conflicted with those of Simmons. Evey promised Simmons that he would face little