Sync, said: "Now they are calling the radio station, and the radio station is scratching its head, saying, 'We don't even have that record yet,’. It's almost like the return of The Beatles. I call it hype, but it's positive hype because it's all real. It's not manufactured. No one paid these kids." Live performances One Direction performed "What Makes You Beautiful" on Red or Black? on 10 September 2011. The performance started with hosts Ant & Dec announcing that the band was supposedly running late for their appearance, and cut to a video of One Direction boarding a London Tube carriage full of fans, as the studio version of the song began playing. Each fan on the tube was given a numbered ticket. The band and fans disembarked the tube and made their way to the television studio, where the remainder of the song was sung live. After the song, Styles caught a numbered ticket raining onstage. The number corresponded to a ticket held by a fan from the tube; the colour of the fan's shirt was the correct answer for the Red or Black? challenge. The band performed "What Makes You Beautiful" and its B-side, "Na Na Na", at the BBC Radio 1 Teen Awards on 9 October 2011. The band also performed the song to open telethon Children in Need 2011 on 19 November 2011. One Direction performed "Gotta Be You", "One Thing", and "What Makes You Beautiful" at Capital FM's Jingle Bell Ball on 4 December 2011, at The O2 Arena. They performed a medley of "She Makes Me Wanna" and "What Makes You Beautiful" with JLS on The X Factor eighth series final on 10 December 2011. The group performed "One Thing" and "What Makes You Beautiful" on Dancing on Ice on 5 February 2012. In Italy, the group performed "What Makes You Beautiful" at the 2012 Sanremo Music Festival on 14 February 2012. In France, they performed "What Makes You Beautiful" and "One Thing" on Le Grand Journal on 22 February 2012. In the United States, One Direction performed "What Makes You Beautiful", "More than This" and "One Thing" on The Today Show at the Rockefeller Center on 12 March 2012. An estimated 15,000 fans descended on the plaza. They also performed "What Makes You Beautiful" at the 2012 Kids' Choice Awards on 31 March 2012. One Direction performed "What Makes You Beautiful" and