floors until the restaurant's closure in 2013. One of the studios serves as the production and broadcast facilities for the late night editions of SportsCenter. In October 2009, ESPN marked its 30th anniversary with the premiere of 30 for 30, a series of documentaries focusing on major sports stories and events that occurred over the 30 years that the network had been on the air. While premiering to low ratings, awareness and critical reception of the series increased in later installments, leading to an increase in viewership. By the seventh episode, The U, the audience had grown to a 1.8 rating and well over 2 million viewers. The most-watched program in the history of cable television was the 2011 BCS National Championship Game, which aired on January 10, 2011, earning a 17.8 ratings share and an audience of 27.3 million viewers in 17.7 million homes. International expansion In the early 1990s, ESPN established a new division, ESPN International, to take advantage of the growing satellite markets in Asia, Africa and Latin America. ESPN would also purchase a minority stake in a consortium known as NetStar Communications, which was formed to acquire the Canadian sports networks TSN and RDS from Labatt; due to rules regarding the foreign ownership of television broadcasters in Canada, Labatt could no longer own TSN after its purchase by Interbrew. After the majority stake of TSN/RDS was sold to CTV (which in turn was acquired by Bell Globemedia in 2011), TSN adopted an ESPN-styled logo, and rebranded its sports news program as SportsCentre (a Canadian English version of SportsCenter). RDS, likewise, also adopted an ESPN-styled logo. Bell continues to own majority control and directly operate both TSN and RDS instead of ESPN because of the aforementioned Canadian rules on foreign ownership. In 2004, ESPN entered the European market by launching a version of ESPN Classic, and then by acquiring the North American Sports Network (which was relaunched as ESPN America in February 2009). In August 2009, ESPN also launched a domestic channel for the United Kingdom and Ireland after acquiring domestic rights to 46 Barclays Premier League matches for the forthcoming season, and 23 matches each for the following three seasons. The deal replaced a previous contract with Setanta Sports GB, which was experiencing financial difficulties and bankruptcy. 2017 layoffs On April 26, 2017, approximately 100 ESPN employees were notified that their position with the sports network