site to be discovered on the mainland of Britain. South-West Scotland By the mid-10th century Amlaíb Cuarán controlled the Rhinns and the region gets the modern name of Galloway from the mixture of Viking and Gaelic Irish settlement that produced the Gall-Gaidel. Magnus Barelegs is said to have "subdued the people of Galloway" in the 11th century and Whithorn seems to have been a centre of Hiberno-Norse artisans who traded around the Irish Sea by the end of the first millennium. However, the place name, written and archaeological evidence of extensive Norse (as opposed to Norse–Gael) settlement in the area is not convincing. The ounceland system seems to have become widespread down the west coast including much of Argyll and this is just as true of most of the south-west apart from land adjacent to the inner Solway Firth. In Dumfries and Galloway the place name evidence is complex and of mixed Gaelic, Norse and Danish influence, the last most likely stemming from contact with the extensive Danish holdings in northern England. One feature of the area is the number of names with a "kirk" prefix followed by a saint's name such as Kirkoswald. Interpretation of this is not certain but it is also indicative of a mixed Gaelic/Norse population. Eastern Scotland There is no evidence of permanent Viking settlement on the east coast south of the Moray Firth, or of Norse burials, although raids and even invasions certainly occurred. Dunnottar was taken during the reign of Domnall mac Causantín and the Orkneyinga saga records an attack on the Isle of May, by Sweyn Asleifsson and Margad Grimsson: Place name evidence of Scandinavian settlement is very limited on the east coast and in the south-east Anglian was the predominant influence during this period of history. Politics and governance Internal politics The first phase of Norse expansion was that of war bands seeking plunder and the creation of new settlements. The second phase involved the integration of these settlers into organised political structures of which the most prominent in the early part were the earls of Orkney in the north and the Uí Ímair in the south. Even if the commencement of a formal earldom of Orkney is a matter of discussion (see above) there is little doubt that the institution experienced continuity thereafter. Until the mid- to late 11th century the earls of Orkney and kings of the Western Isles