his return from America he plunged into philanthropy with the same zest that he gave to business. A list of the institutions for which he worked shows that he distributed his charity impartially. The first charitable institution in which he interested himself was the Cumberland Benevolent Society. Then he threw himself into the cause of the Commercial Travellers' Schools, for which he secured the interest of Charles Dickens. An article in Household Words for August 1850 moved him to help in establishing the British Home for Incurables. He was the chief promoter of a reformatory for young men at Brixton, the only work, Moore used to say, he had 'begun and given up.' The Warehousemen and Clerks' Schools virtually had their origin on the premises of Moore's firm in Bow Churchyard. The Porters' Benevolent Association also owed its existence to his encouragement. For the Royal Free Hospital, over the general committee of which Moore presided, he collected large sums of money. He was a governor of Christ's Hospital, a warm friend of such societies as the London City Mission, the Reformatory and Refuge Union, the County Towns' Mission, Field Lane Ragged School, and the Little Boys' Homes, and a liberal donor to Cumberland charities. Much of such work was necessarily public ; much was only known after his death. When Paris was opened after the siege, in January 1871, he started at a few hours' notice to carry food and money from the Mansion House Committee. Moore was indifferent to honours. When elected sheriff of London, he escaped by paying the fine. Six times he refused to stand for parliament, although invitations came from the city of London, from Middlesex, from Nottingham, and elsewhere. The devotion to philanthropy to which Moore at first gave himself as a relief from the cares of business continued to the end of his life. On his way to speak at a meeting of the Nurses' Institution at Carlisle he was knocked down by a runaway horse, and died on the following day, 21 November 1876, in the inn where he had slept on his way to London in 1825. Family Moore's first wife, Eliza Flint Ray, died on 4 December 1858 ; on 28 Nov. 1861 he married Agnes, second daughter of Richard Breeks, who survived him. There were no children of either union. References Attribution Further reading Samuel Smiles, George Moore, Merchant and