Mary J. Blige. Celebrities in attendance included Richard Branson and his mother, Eve Branson, Paris Hilton, Geena Davis, Stan Lee, will.i.am, and others. Items up for bid during the live auction included the opportunity to name a Virgin America airplane, a trip to meet Ben and Jerry and create a Ben and Jerry's ice cream flavor, an opportunity to swim with the sharks and Richard Branson, and more. Prior to the event, on 1 November 2011, a full-page ad on the back cover of Daily Variety magazine listed over 50 logos of the apparent partners in this event, including Virgin America, Virgin Atlantic, Virgin Galactic, Livestream, Tiffany & Co., Harry Winston, Gilt, Charitybuzz, and many others. Rock the Kasbah 2011 was broadcast live (for the first time) on Livestream.com, an internet streaming channel. References Rock the Kasbah Splash Magazines Los Angeles Times Look to the Stars: The World of Celebrity Giving Harvardwood Popsugar (Sugar Inc.) GrabNetworks - CelebNews (video) I'm Not Obsessed Bush-Music.com Red Carpet Fashion Awards tonic.com Maximo TV (video) worldsbk.com Charity events in the United States Virgin Group