MTV Roadies featured regional New South Wales, which became the highest rating ever on Indian TV in the youth music genre in 2009. It was produced in Australia by Film and Casting TEMPLE. In 2004, a delegation composed of key players from the Australian entertainment industry including Producer John Winter (Rabbit Proof Fence, Doing Time for Patsy Cline) who was also heading the delegation, Steve Cooper, M.D of the multi-award-winning Australian post-production company, BEEPS, and Shireen Ardeshir from IDP Education supported by The Australia India Business Council (AIBC) and its film chapter the Australia India Film Arts Media and Entertainment (FAME) Council, along with ausFILM, Australian Film Commission, and various State film bodies initiated by Anupam Sharma owner of Sydney-based production company Films and Casting TEMPLE pty ltd was a major player at FRAMES 2004 - the biggest Asian convention on the entertainment business which was held in Mumbai from the 15 to 17 March. In 2011, he teamed with film veteran Peter Castaldi and launched An Australian Film Initiative AAFI, to market and promote Australian screen culture in non-traditional markets. Anupam Sharma & Peter Castaldi were Festival Directors for the only Australian annual Film Festival in India, with the support of Hugh Jackman in 2011, Baz Luhrmann retrospective in 2012–2013, and Phillip Noyce retrospective in 2014–2015. In 2011 Anupam was on the list of the 50 most powerful and influential professionals in the Australian film industry. In 2012, Sharma was selected as the head judge for the Special Broadcasting Service (SBS) TV series Bollywood Star. The four-part series follows the search for an Australian Bollywood star, who would go on to win a part in a Bollywood movie. Sharma was termed the Bollywood Czar of Australia, by broadcaster Geire Kami. He was also called the most high-profile Indian film professional in Australia, by Screen International. Also in 2012, he was appointed Australia Day Ambassador for his work in films between Australia and India, an appointment he has been receiving every year since 2013. In 2013, Sharma was commissioned to direct a film by the Australian National Maritime Museum. Titled Indian Aussies - terms & conditions apply, the short tongue-in-cheek documentary humorously explores various aspects of being an Indian Australian. Sharma directed a series of television commercials for Destination NSW, which were rolled out throughout 2014. The commercials represent one of the largest investments the state has made in India.