Canada, United States and Mexico as a digital download through the iTunes Store. The single was later made available on the rest of Latin America and some European countries such as the United Kingdom, Spain, Germany and France on 6 September 2011. "El Amor" is the first single Arjona released under his recently founded record label, Metamorfosis. Music video Ricardo Arjona released on 8 September 2011 the music video for "El Amor". It debuted on Arjona's official website, and then was sent to music channels around United States and Latin America. The clip was shot in Mexico City and was filmed entirely in black-and-white. The music video was directed by Ricardo Calderón, who has also directed the music video for Arjona's 2008 single "Como Duele". Calderón also produced the video, as well as developing the story and design. Before releasing the video, the singer launched a contest on his website that consisted on uploading to his official YouTube account videos related to the song, and the winner received a trip to Argentina to meet him. The clip starts with a bride reaching, on a limousine, the chapel on which she's about to get married. As she is shown walking inside the chapel's doors, Arjona starts to sing while sit on the chairs in the empty chapel. Then, the bride is shown again alongside the groom in the altar, ready to make the vows, while the chapel is filled with the invitees. Then, scenes of Arjona playing the piano and singing, and scenes of the ceremony are interpolated, showing the behaviour of the invitees. Later, the invitees are shown involved in discussions and fights while Arjona keeps singing the chorus and verses of the song. As the fights between the invitees increase, the groom rejects the bride and she, stunned, escapes from the chapel. Then, it is shown that all was an illusion from the bride, and they are shown exiting the chapel, married. As of 11 July 2012, the video has reached 14 million views on YouTube. Live performances "El Amor" was in the set list for a televised program in 2011. The special included guest singers such as Gaby Moreno, Ricky Muñoz (from Mexican band Intocable) and Paquita la del Barrio. Broadcast by Televisa, the program was made to showcast the new fourteen songs included on Independiente. Ricky Muñoz commented that he was "happy to do things for Ricardo