Social Movie Rating site MOZVO gave it 2.9 putting Aiyyaa in 'Average' category. Taran Adarsh of Bollywood Hungama gave it 3 stars. Kanika Sikka of DNA gave it 2.5 stars. "Aiyyaa is an average entertainer" said DNA. Kerala Films gave 2 stars and added "Aiyya is let down by a confused script." Anupama Chopra of Hindustan Times rated Aiyya 2 stars and added "Whackiness can't carry a film." Reviewers on IMDb gave Aiyya an overall all mark of 4.1 out of 10. Shilpa Jamkhandikar of India Masala rated Aiyaa 3 stars praising the cast and the stories, saying 'What it doesn't have is something that binds all of this together. Kundalkar makes a bizarre mash-up of several genres and ends up with a film that doesn't do too much justice to any one of them." Raghavendra Singh of FilmFare praised the movie and says "It takes courage to present something never-done-before on the larger-than-life canvas of the big screen. And surprisingly debut director (at least in Hindi films) Sachin Kundalkar shows this trait with great effect in his film Aiyyaa. Hats off to an established star, Rani Mukerji, for showing such conviction in Kundalkar's experimental vision." The songs "Aga Bai" and "Dreamum Wakupum" became super hits and chartbusters, both getting over 1 million views on YouTube in less than 1 week of being released. Both charted in the top 5 of the India's Airplay Top 100 and have been promoted strongly on TV and Radio broadcasts. Box office Overseas Aiyyaa was released overseas in a very limited number of theatres (30 in the United Kingdom) and as a result did poorly in overseas markets with its opening collecting around $125 500 overseas; however, it averaged $4,000 in each theatre over its opening weekend. It dropped 90% the following weekend. Subsequently, it was declared a flop by Box Office India for its overseas performance. India Aiyya had many high expectations at the box office from both filmmakers and box office predictors due to high advertisement and raving reviews from the trailers and promos alike. They were expecting 80%–100% occupancy throughout the country on its opening day and that it would collect 15–200 million on the first weekend. Awards and nominations References External links 2010s Hindi-language films Indian romantic musical films 2012 films Films scored by Amit Trivedi Viacom18 Studios films Films directed by Sachin Kundalkar