serviced to US urban contemporary stations on August 23, 2013, as the third single of Woman to Woman. The song peaked at number 18 on the US Adult R&B Songs chart and remained on the chart for 18 weeks. Its black-and-white music video, directed by Ethan Lader, displays a story of Cole being in love with two men and struggling to choose the one whom she ultimately wants to be with. The music video premiered through BET's 106 & Park on October 2, 2013. Critical reception Woman to Woman was met with generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 78, based on five reviews. Tanner Stransky of Entertainment Weekly felt that the album served as a "time machine to the sweet, soulful R&B of the late '90s" and praised her vocal delivery on the highlighted songs. In a positive review for AllMusic, Andy Kellman applauded the album's concept and deemed it among her best work. Rick Florino from Artistdirect deemed Woman to Woman as an "essential record", and highlighted Cole's "magnificent voice" and "impressive delivery" on the album. Mark Edward Nero of Dotdash Meredith labeled the album as "angrily defiant" and "consistently good". Steve Jones of USA Today designated Woman to Woman "Album of the Week", summarizing: "All that lying and cheating that men do really gets Keyshia Cole's dander up, and the feisty soul singer lets them have it on Woman to Woman. [...] Then she lets them walk." The Boston Globes writer Ken Capoblanco elucidated the album as "a record from the heart that speaks on a universal level" and viewed the songs as "uniformly good". However, he criticized the album for its inclusion of rappers, as he felt that it "threaten[ed] to sink strong songs". Ben Ratliff of The New York Times found the recording to be "an R&B almanac of shaky romance [with] nearly every song [being] a first-person narrative with gnarled details, endlessly recombining data about suspicion, jealousy, pride, punishment, self-respect, the lead-up, the aftermath". Writing for The Guardian, Alex Macpherson noted that the singer "ranges through suspicion, frustration and anger, [with] her voice as heavy with emotion as ever". Kristin Macfarlane of The New Zealand Herald eulogized Woman to Woman, viewing the theme as "strong", as well as indicating that it consisted of