"Welcome to the Bikini Bottom Triangle" premiered on Nickelodeon in an hour-long special on January 28, 2011. The hour-long premiere of Legends of Bikini Bottom was simulcast on Nick Mobile, and post premiere, it was available via Nickelodeon's download-to-own partners. On Nick.com, a dedicated page will featured clips from the special, SpongeBob trivia, games and a Patchy the Pirate-themed message board. Additionally, Nick.com launched a new "Game of the Week" called "Legends of Bikini Bottom" which is composed of six minigames that require players to maneuver SpongeBob or other characters through a different legend-themed adventure. The first game was launched on Thursday, January 20, and the remaining five was launched one each day from Monday, January 24, through Friday, January 28. To gain access to the final game, players must enter the code available only on-air during the hour-long special aired on January 28. In addition to the regular cast, American actress Amy Sedaris and Ginnifer Goodwin guest starred. Sedaris guest starred in the episode "Trenchbillies" as the voice of Ma Angler. Goodwin also guest starred as the voice of a purple-haired mermaid in the episode "Welcome to the Bikini Bottom Triangle". She lends her voice to a teenage mermaid who steals from others through Bikini Bottom's version of the Bermuda Triangle. Brown Johnson said "[...]Ginnifer Goodwin and Amy Sedaris have done a fantastic job voicing their characters, which enriches the entire collection of stories." Legends of Bikini Bottom was released on DVD of the same name before on November 16, 2010, by the Paramount Home Entertainment. The DVD features the six episodes adding the episode called "The Curse of the Hex". The episode was a part of the series but instead released on DVD. It guest starred Saturday Night Lives Kristen Wiig as the voice of Madame Hagfish. On December 6, 2011, the series was released on the SpongeBob SquarePants: Complete Seventh Season DVD, alongside all episodes of the seventh season. On June 4, 2019, the series was released on the SpongeBob SquarePants: The Next 100 Episodes DVD, alongside all the episodes of seasons six through nine. Marketing Nickelodeon tied-in with Burger King to release a line of toys based on the series. The marketing campaign began on January 23, 2011. The toy line consisted of six different figures modeled after SpongeBob, Patrick and Mr. Krabs. While one of six toys was included free with every Burger King kids