its own reinforcing value. This is because the individual enjoys the sensation of working hard because it is associated with reinforcement. Therefore, this individual is more likely to generalize this high level of effort to other tasks because it is less aversive and is associated with positive results. On the other hand, the theory also claims that if an individual has a history of being reinforced for completing tasks with very low levels of effort, that individual will eventually generalize this low level of effort to other tasks. This facet of the theory is termed "learned laziness." Evidence for these claims is provided below. Eisenberger's theory claims an essentially dichotomous relationship between effort and reinforcement: the exertion of low effort on a simple tasked paired with high levels of reinforcement will result in low levels of effort on future tasks; on the other hand, the exertion of high effort on a difficult task paired with low levels of reinforcement (intermittent reinforcement) will result in high levels of effort on future tasks. A study conducted by Drucker et al. showed support for this claim. In this study, participants were randomly assigned to computer tasks that ranged in level of difficulty and then given either high or low levels of reinforcement for performance on the task. Participants then were given an anagram task on which their persistence time was measured. In accordance with Eisenberger's theory, individuals who were highly reinforced for performance on the low-difficulty computer task spent less time persisting on the subsequent anagram task, demonstrating that the low level of effort generalized to another activity. Additionally, individuals who were given low levels of reinforcement for performance on the moderately high-difficulty computer task spent more time persisting on the anagram task. This demonstrated that the effort exerted on the first task, paired with low levels of reinforcement, generalized to the following task. However, participants who were given the highest-difficulty computer tasks did not generalize this effort. According to the researchers, this version of the task was so difficult that the participants could not succeed and thus demonstrated a pattern of behaviors similar to learned helplessness. Consequences Increased effort In addition to being an antecedent to industriousness, effort is the foremost consequence of learned industriousness theory. As predicted by the theory, multiple experimental studies have demonstrated increased effort when paired with reinforcement. Pierce, Cameron, Banko, and So conducted two studies in directly