Mr Chow Tribeca zero stars, and New York magazine critic Adam Platt gave it a similarly dismal review. The goal of his restaurant design is to be fancy and expensive, being quoted as saying "Expensive is important. Very important." Despite the longevity of his restaurants, Chow believes Mr Chow has never gotten the culinary recognition it deserves. In an interview with The Sunday Telegraph in 2011, Chow stated:"It's like the cliché about all blondes being dumb. Because we're so glamorous and so many famous people come to us, the critics would rather point to some little greasy spoon and say, 'Oh isn't the food marvellous.' But we wouldn't have survived for 43 years if the food were no good. And what you find is that most critics don't study Chinese food in the way that they study French wine, so their only reference is casual food like takeaway." See also List of Chinese restaurants References External links 1968 establishments in England Chinese restaurants in the United Kingdom Restaurants established in 1968 Beverly Hills, California 1974 establishments in California Chinese restaurants in the United States