Gavin Reeder of Media Week reviewed the website and said that it "doesn't realise its potential" and that it "needs to have more personality and sense of humour". He added "There are some nice little snippets and gems about future storylines. However, it feels like it lacks the editorial investment required to become a portal for soap news and doesn't differentiate itself from the tabloids and TV mags with a range of video content or the immediacy that only online can deliver". Since its launch in 2009, between 25% and 30% of the traffic to the site is to the non-Five programmes. In December 2009, it was announced that Holy Soap, combined with FiveFwd and Five Casino, formed the "fastest growing group of websites among all major UK broadcasters". References External links Press release about launch Internet properties established in 2009 Television websites British entertainment websites