True/Slant (T/S) was an original content news network. It was based in a loft in SoHo in New York City funded with $3 million in capital by Forbes Media and Fuse Capital. It was acquired by Forbes in May 2010. It launched its alpha in April 2009, and its beta in June 2009. It had a new approach to journalistic entrepreneurship and advertising, and blended journalism with social networking. After operating for slightly more than 12 months, True/Slant ceased operations on July 31, 2010. Management Lewis Dvorkin was its founder & Chief Executive Officer. He picked its name off a list of compound names generated by a web developer. He was previously a Senior Vice President, Programming, at AOL, responsible for News, Sports, and Network Programming, as well as an Executive Editor at Forbes magazine, Page One Editor of The Wall Street Journal, a Senior Editor at Newsweek, and an editor at The New York Times. Andrea Spiegel served as Chief Product Officer for True/Slant. Prior to T/S she was a Vice President at AOL focusing on programming, product, social media and mobile, and also a Show Producer for the Fox Television tabloid newsmagazine A Current Affair. Coates Bateman was True/Slant's Executive Director, Content & Programming. He was previously an Executive Producer at AOL News, and an editor at Random House. Contributors Among its contributors were Matt Taibbi, Susannah Breslin, Jessica Faye Carter, Katty Kay, Dawn Reiss, Lou Carlozo, Jeff Hoard, Caitlin Kelly, Allison Kilkenny, Brendan Coffey, Miles O'Brien, Erik Reece, Jeffrey L. Seglin, and Claire Shipman. Its initial group of contributors included current or former writers for The New York Times, Time, Financial Times, Rolling Stone, and The Boston Globe. Contributors were paid, but also offered a share of the advertising and sponsorship revenues their individual pages generate and, in some cases, equity in the publication. They are also permitted to keep writing other material elsewhere, and even to promote those outside efforts through True/Slant. Contributors were required to engage with readers by posting a minimum number of comments in reader discussions about their articles and curate the comments. This was an effort to capture some of the excitement of a social network. True/Slant promoted not only the most popular contributors, but also the most active ones. High rankings could lead to higher traffic on a contributor's page, and therefore to higher income. History True/Slant launched with 65 journalists,