The Renault Fluence Z.E. was the first electric car with a switchable battery available for the Better Place network in operation in Israel and Denmark. Better Place launched its first battery-swapping station in Israel, in Kiryat Ekron, near Rehovot in March 2011. The battery exchange process took five minutes. , there were 17 battery switch stations fully operational in Denmark enabling customers to drive anywhere across the country in an electric car. By late 2012 the company began to suffer financial difficulties, and decided to put on hold the roll out in Australia and reduce its non-core activities in North America, as the company decided to concentrate its resources on its two existing markets. Better Place filed for bankruptcy in Israel in May 2013. The company's financial difficulties were caused by the high investment required to develop the charging and swapping infrastructure, about million in private capital, and a market penetration significantly lower than originally predicted by Shai Agassi. Less than 1,000 Fluence Z.E. cars were deployed in Israel and around 400 units in Denmark. Under Better Place's business model, the company owns the batteries, so the court liquidator will have to decide what to do with customers who do not have ownership of the battery and risk being left with a useless car. Tesla Motors Tesla Motors designed its Model S to allow fast battery swapping. In June 2013, Tesla announced their goal to deploy a battery swapping station in each of its supercharging stations. At a demonstration event Tesla showed that a battery swap operation with the Model S takes just over 90 seconds, about half the time it takes to refill a gasoline-powered car used for comparison purposes during the event. The first stations were planned to be deployed along Interstate 5 in California where, according to Tesla, a large number of Model S sedans made the San Francisco-Los Angeles trip regularly. These would be followed by the Washington, DC to Boston corridor. Elon Musk said the service would be offered for the price of about of gasoline at the current local rate, around to at June 2013 prices. Owners would pick up their battery pack fully charged on the return trip, which would be included in the swap fee. Tesla would also offer the option to keep the pack received on the swap and paying the price difference if the battery received was newer; or to