2017 Playfire was merged with GMG Community with its website playfire.com now redirecting to greenmangaming.com/playfire. Investment Playfire initially raised £1.3m in funding from investors including Niklas Zennström (the founder of Skype), Michael Birch (the founder of Bebo), Chris Deering (the former Chairman of SCE), William Reeve (the founder of LOVEFiLM) and others. References British social networking websites Defunct video game companies of the United Kingdom