the movie, a number of concerts were booked around Los Angeles featuring songs from the “Dreamkiller” soundtrack as played by The Ramp and featuring Dreamkiller’s lead actor Dario Deak singing. A concert after party took place at the Whisky a Go Go on 3 April 2010. Marketing Delaware Pictures launched a marketing campaign for the film, titled "What Do U Fear?," posing this central question to many an ordinary citizen, with many a forthcoming response. "Every one of us has a whole list of fears, and it was interesting how many people were actually happy and willing to talk about them," Deak said. This responsiveness was encouraging to Deak and Pirotta, who see bravery not as an absence of fear but as an acknowledgment and confrontation of it. One of the main goals of the Dreamkiller campaign is to spread a feeling of normalcy, to reassure viewers that their fears do not place them in a minority. A potential partnership with UCLA’s Counseling Center fell through, but Pirotta and Deak pursued connections with other psychological services offices nationwide, as well as celebrities and well-known figures. "When you hear celebrities talking about their fears, you feel a little more normal," Pirotta said. "There are no shortcuts in life – that’s one of the messages in the movie – sometimes you just have to be strong and get up every time you fall, and at the end the only way to defeat fear is to be brave," Pirotta said. Among the fears used in a part of the same marketing campaign, a video titled Don't fear black cats featuring the lead actor of the movie Dario Deak with his self-rescued black cat "Penelope", was launched with a mission to bring awareness to human fears based on superstitious beliefs and stereotypes. Release The film premiered on February 17, 2010 at the Arclight Cinemas in Hollywood. The film went into a limited release on February 19, 2010, playing for 14 weeks in Los Angeles before beginning to expand in July 2010. Reception The review in LA Weekly called the film "utter boredom", while Variety called it "amateurish". LaDale Anderson of Canyon News wrote, "A new independent film that is being compared to “The Blair Witch Project,” is taking the Los Angeles region by storm". Anderson reported that Pirotta talked about a possible TV series adaptation of the film, but nothing has developed. References External