This gained major attention on Twitter after a journalist tweeted about the association. Alt-right users considered this a "victory" because it caused the public to discuss their ideology. Algorithmic bias In her article "Rise of the Alt-Right", Daniels explains how algorithms "speed up the spread of White supremacist ideology" by producing search results that reinforce cyber racism. Daniels posits that algorithms direct alt-right users to sites that echo their views. This allows users to connect and build communities on platforms that place little to no restrictions on speech, such as Reddit and 4chan. Daniels points to the internet searches of Dylann Roof, a white supremacist, as an example of how algorithms perpetuate cyber racism. She claims that his internet search for "black on white crime" directed him to racist sites that reinforced and strengthened his racist views. Moreover, Latanya Sweeney, a Harvard professor, has found that online advertisements generated by algorithms tend to display more advertisements for arrest records with African American-sounding names than Caucasian-sounding names. Discriminatory design Daniels writes in her 2009 book Cyber Racism that "white supremacy has entered the digital era" further confronting the idea of technology's "inherently democratizing" nature. Yet, according to Ruha Benjamin, researchers have concentrated on cyber racism's focus on "how the Internet perpetuates or mediates racial prejudice at the individual level rather than analyze how racism shapes infrastructure and design." Benjamin continues by stating the importance of investigating "how algorithms perpetuate or disrupt racism…in any study of discriminatory design." Laws Australia In Australia, cyber-racism is unlawful under S 18C of the Racial Discrimination Act 1975 (Cth). As it involves a misuse of telecommunications equipment, it may also be criminal under S 474.17 of the Criminal Code Act 1995 (Cth). State laws in each Australian State make racial vilification unlawful, and in most states serious racial vilification is a criminal offense. These laws also generally apply to cyber-racism, for example S 7 "Racial vilification unlawful" and S 24 "Offense of serious racial vilification" of the Racial and Religious Tolerance Act 2001 (Vic) both explicitly state that the conduct being referred to may include the use of the Internet. Legal cases Yahoo! case In May 2000, the League Against Racism and Anti-Semitism (la Ligue Internationale Contre le Racisme et I'Antisemitisme-LICRA) and the Union of French Jewish Students (UEJF) brought an action against Yahoo! Inc., which hosted an auction website to sell items of Nazi paraphernalia