Audiences and reception Shockwave initially targeted a demographic of 18- to 35-year-olds. In April 2000, Shockwave had 15 million registered users, with an average of 80,000 new members signing up each day. As of 2002, AtomShockwave's primary demographic consisted of women over the age of 30. By the end of 2005, Shockwave had 22 million users. Peter Sucio, writing for PCMag, reviewed Shockwave.com in 2005. He criticized the limited number of free games, but wrote "the games that are free are simply fantastic, because they're produced using the newest version of the Shockwave player. In-game interfaces and graphics really make these titles stand out, and the animation is exceptional". Later that year, the website won an OnDemandie award at the Digital Hollywood conference for best on-demand games service. In August 2007, Shockwave had 4.8 million unique visitors, according to ComScore Media Metrix. The website's target market was parents and moms, with its customers mostly women from age 18 to 49 years old. As of September 2010, it ranked # 2,245 on Alexa and # 1,023 in U.S web traffic. References External links Websites about animation Former Viacom subsidiaries Internet properties established in 1999 American websites 1999 establishments in California