also provided voice work in an ad campaign for the Peace Corps in late 2006. He replaced Owen Wilson in Ben Stiller's Tropic Thunder after Wilson's suicide attempt. In 2008 McConaughey became the new spokesman for the national radio campaign, "Beef: It's What's for Dinner", replacing Sam Elliott. McConaughey recognized that his "lifestyle, living on the beach, running with my shirt off, doing romantic comedies" had caused him to be typecast for certain roles, and he sought dramatic work with other themes. This shift in his choice of roles has been known as the "McConaissance" between 2011 and 2014. He said: 2011 to 2014: Established actor In 2012, McConaughey starred alongside Channing Tatum in Magic Mike, based on Tatum's early life; it was directed by Steven Soderbergh. He returned to his East Texas roots, working again with director Richard Linklater on Bernie, playing district attorney Danny Buck Davidson. In June 2012, McConaughey was invited to join the Academy of Motion Picture Arts and Sciences. In 2013 he portrayed Ron Woodroof in Dallas Buyers Club. The role of a rodeo rider who discovers he has AIDS and struggles to get treatment required him to lose nearly 50 lb (22 kg). The film earned McConaughey many acting awards, including the Screen Actors Guild Award for Outstanding Performance by a Male Actor in a Leading Role, the Golden Globe Award for Best Actor – Drama, and the Academy Award for Best Actor. His co-star Jared Leto won the Academy Award for Best Supporting Actor, making Dallas Buyers Club the first film since Mystic River (2003) to win both awards. He was featured in Martin Scorsese's The Wolf of Wall Street as Mark Hanna, an early boss of Jordan Belfort. During this time, McConaughey recorded a public service announcement in Austin, Texas for the LBJ Presidential Library. In April 2014 Time magazine included McConaughey in its annual Time 100 as one of the "Most Influential People in the World". In August 2014, the Lincoln Motor Company signed a multi-year collaboration with McConaughey for an ad campaign. The commercials, directed by Nicolas Winding Refn (Drive), featured McConaughey as a storyteller driving a Lincoln's MKC crossover. Shortly after the commercials debuted in September 2014, they were parodied by Ellen DeGeneres, Conan O'Brien, Jim Carrey, South Park, and Saturday Night Live. Overall sales for Lincoln increased by 25 percent one month after the ads debuted. The series