themselves would be listened to with care as a television series for them was designed and broadcast", Lesser states. Lesser begins the section on "Broadcasting" relating the origin of the show's name. As he puts it, "...We were forced to select the name we all liked the least". Lesser reports that the show's premiere on November 10, 1969 was met with a large amount of acclaim and good reviews, but there were some negative reviews and criticism, which he recounts and addresses in great detail in the chapter entitled "Criticism". He includes the criticism of approximately thirty groups and individuals, and demonstrates the essence and range of their arguments. Lesser describes the research about the long-term effect of Sesame Street. He reports that the show was watched by three to four million viewers by the middle of its first season, and breaks down the viewership into categories. According to Lesser, ratings remained consistently high. Lesser also describes the testing used by ETS, which found positive differences after the first three weeks of the show's first season. They found that the children who watched the most learned the most. The final section of Lesser's book, "Lessons from Sesame Street", summarizes what the creators and researchers were attempting to do. As Lesser states, "Here is Sesame Street's main lesson: It deliberately uses television to teach without hiding its educational intentions and yet it attracts a large and devoted audience of young children from all parts of the country". Reviews Terry Barrett of Ohio State University calls Children and Television a "serious book", something that could be read by the general public without compromising the field of education. Barrett also calls the book an informative treatment of an "interesting contemporary educational phenomenon". Joan Tierney of the Canadian Broadcasting Corporation calls the book "a well-thought, well-organized historical version" of the early history and development of Sesame Street. She not only considers the book a "how-to" in how to create and produce a children's television show, but also an important exposure to the public the hard work and dedication it required to put it on the air. For Tierney, the most interesting part of the story Lesser tells in the book is how people with strong and different opinions and temperaments learned to work together and to give television "a little bit of class". She applauds Lesser for including the CTW's detractors, but believes that