28, 2010, the single was released as a digital download in Belgium, Norway, and Sweden. A day later, it was sent to American pop and rhythmic radio, as well as released for digital download. On July 23, 2010, it was also released in other parts of Europe, including Italy and the Netherlands. Media Base's seven-day airplay report showed that in the last week of August, "Rose Colored Glasses" managed to peak at number thirty-nine on the US Top 40 Airplay chart, a component of the Mainstream Top 40 chart published by Billboard. However, by the week ending September 11, 2010, it had received no adds to official playlists, despite being played 585 times across thirty-four stations. The only other territory where the song charted was Slovakia. It debuted on the Slovakian Airplay Chart at number sixty-eight before peaking at number twenty-five three weeks later. Music video Background and concept Rowland first revealed on New York's 103.5 KTU FM that the video was due to be filmed in the last week of July 2010. The video shoot began on July 31, 2010. The clip was filmed using 3-D technology and was directed by British fashion photographer John "Rankin" Wadell, whose previous credits include "Say it Right" by Nelly Furtado and "Acapella" by Kelis. Behind-the-scenes footage on Rap-Up TV revealed that the video focuses on the pain of leaving a relationship. Scenes in the video include vivid colors, unique visuals, and mood-responsive lighting. During the shoot, Rowland said, "This video has been one of the best video experiences I’ve ever had. I’ve shot a lot of videos, but this one is probably the most intriguing because of how it’s shot, the lighting—everything is so detailed." Rankin said that "the concept for the video was 3D" to best portray how "the people look at your relationships with an optimism that can't be seen from the inside." The scenes feature the use of circular trap and turntables so that Rowland "could be seen from every angle." "Rose Colored Glasses" was set to premier on the Vevo network on September 20, 2010; however, it was uploaded to her Vevo account on September 15, 2010, five days earlier than expected. Synopsis At the beginning of the video, Rowland is seen dressed in waist-high trousers, a white blouse, and a black tie. The first scene of the video features Rowland and her love interest, played by Alvino