Mediaset España Comunicación, S.A. (doing business as Mediaset España; ), formerly known as Gestevisión Telecinco, S.A., is a Spanish media company, controlled by the Italian company MFE - MediaForEurope. Its divisions include the generalist free-to-air TV channels Telecinco and Cuatro, thematic channels and a film production subsidiary, Telecinco Cinema. Created in 1989 as Gestevisión Telecinco, it was then granted one of the first licenses for private free-to-air analogic terrestrial TV broadcasting in Spain. In 2009, already in the TDT transition era, Gestevisión agreed with PRISA's Sogecuatro to merge their businesses (most notably their flagship channels Telecinco and Cuatro), with in exchange of a minor participation of PRISA as shareholder of Gestevisión. In 2011, the media conglomerate was renamed to Mediaset España Comunicación S.A. PRISA eventually sold its remaining shares in 2015. History 1989–1993: The early years Gestevisión Telecinco was established on 10 March 1989, to participate in the government auction of broadcasting licenses announced by Felipe González's government following the Ley de Televisión Privada (Law of Commercial Television). Its first president was Germán Sánchez Ruipérez and, with a capital of 250 million pesetas, its shareholding was distributed as follows: Fininvest, presided by Silvio Berlusconi (25%); Divercisa, belonging to the Organización Nacional de Ciegos de España (ONCE), presided by Miguel Durán (25%); Sociedad Europea de Comunicación e Información (CECISA), belonging to Ediciones Anaya, presided by Germán Sánchez Ruipérez (25%); Juan Fernández Montreal, owner of Chocolates Trapa (15%); Promociones Calle Mayor, of the property developer Ángel Medrano Cuesta (10%). On 25 August 1989 Gestevisión Telecinco, along with Antena 3 Televisión and PRISA TV, were issued a 10-year broadcasting license to operate a national, free-to-air, commercial television channel. On 3 March 1990 Tele5 (as it was known then) began its initial broadcast. In 1997 Silvio Berlusconi's Mediaset acquired the majority of shares in Telecinco. The main director of Atlas, Chema Baptist, added maximum responsibility of Telecinco's internet area and new business multiplatform to his duties. This decision was part of the company's policy of harnessing content creation and management in new technologies, and it took place immediately after the repurchase of 50% of his internet branch was finalised by Orange in 2001. In 1998, after the arrival of Paolo Vasile as Chief executive officer, Telecinco became more prominent in Spain. On 10 March 2000, the Spanish government renewed the concession for a further 10 years. Gestevisión Telecinco was listed on the stock exchange