Sinead O'Connor (also Shelby and Roscoe) is a fictional character from the British Channel 4 soap opera, Hollyoaks, played by Stephanie Davis. The character first appeared on-screen during the episode broadcast 1 September 2010. Sinead is a member of the O'Connor family, who were introduced as part of a cast turnover. Producers devised a "Romeo and Juliet" pairing for Sinead and Bart McQueen (Jonny Clarke). Davis was fired from the show in July 2015 after poor behaviour on-set and Sinead departed during the episode broadcast on 18 September 2015. Davis' reintroduction was announced in May 2018, and the character returned on 23 October that year. In November 2019, Davis announced that she had decided to take a break from the show, having made her last appearance on 18 September of the same year. Nine months later, Davis announced on 15 June 2020 that she had opted to not return to the show following the break. Creation and casting In 2010, Davis appeared as a contestant on BBC talent contest Over the Rainbow. When she departed the competition Hollyoaks contacted her agent requesting that she audition for the show. Davis gave up her pursuit of stage work to star as Sinead. She later told Dawn Collinson from the Liverpool Echo that "I definitely, 100% made the right decision, it’s Hollyoaks all the way". Sinead was created during producer Paul Marquess's "radical makeover" of Hollyoaks. Marquess first mentioned the family during a May 2010 interview with Kris Green from Digital Spy. He revealed that "something shocking happens to them really early on". Davis' casting was publicised in June 2010, alongside the announcement of the O'Connor family. Green reported that Davis was joined by Gary Cargill and Alex Fletcher playing Sinead's father Rob and stepmother Diane O'Connor respectively, while the role of sibling Finn O'Connor had been given to Connor Wilkinson. Green added that the family would be under threat from Diane's desire to conceive a child via IVF. Marquess was excited about the family because they would bring a "dramatic storyline" to the show. Development In July 2012, Hollyoaks teamed up with L'Oréal Paris to promote their "Feria hair colour" brand and in exchange give Sinead a make-over. The cosmetic company announced the news via their website stating that they had transformed Sinéad's hair "from glossy brunette into fiery red". The character was shown wanting a new look prior to a trip