The 2010–11 season was Associazione Calcio Milan's 77th season in Serie A, and their 28th consecutive season in the top flight of Italian football. It was the first season under new head coach Massimiliano Allegri, who replaced Leonardo, and with new shirt sponsors Fly Emirates, after four seasons with Bwin. Milan secured their 18th Serie A title – their first since 2003–04 – following a goalless draw away against Roma on 7 May. The club also competed in the Champions League, being knocked out by Tottenham Hotspur in the round of 16, and took part in the Coppa Italia, being eliminated by Palermo in the semi-finals. Pre-season and friendlies For the second-straight year, Milan opened their pre-season by taking on Varese in an away game, on 25 July. Unlike the previous year, however, they suffered a 2–0 defeat, with first-half goals from Daniele Buzzegoli and Marco Cellini. As part of the Emirates Cup, Milan then played two friendlies against Arsenal and Lyon at the Emirates Stadium, London, on 31 July and 1 August respectively. Both games finished 1–1. Alexandre Pato headed an equalizer late in the second half against Arsenal, after the English club had gone ahead through Marouane Chamakh. Meanwhile, Marco Borriello opened the scoring against Lyon before Jimmy Briand tied the game with 12 minutes to play. The tournament was eventually won by Arsenal. The Rossoneri later traveled to the United States to face Greek side Panathinaikos in Detroit on 6 August. The first 90 minutes ended in a scoreless draw, though early in the second half the Greeks had a goal disallowed despite the ball having crossed the line. Without extra time, the game went straight to penalties where Milan won 5–3, with Daniele Bonera converting the deciding spot-kick. Following the club's return to Italy, on 13 August, they took part in the TIM Trophy, held in Bari, along with Internazionale and Juventus. In the first of two 45-minute matches, Milan faced Juventus, who had previously been defeated by Inter; Ronaldinho opened the scoring in the 20th minute, but Juventus later equalized through Diego, setting the final score at 1–1. Penalties were taken to assign one extra point for the tournament standings and Milan won 4–2, as goalkeeper Marco Amelia completed two saves. The second and deciding game against Inter finished in a goalless draw, again forcing penalties. Misfires by Mathieu Flamini, Filippo Inzaghi and Ronaldinho resulted