a promotional single on YouTube on 10 September 2012 with a video which contains some behind-the-scenes footage and the additional vocals are sung by Ranbir Kapoor. The song also has some Bengali lyrics written by Amitabh Bhattacharya. Marketing and release The official trailer of the film was launched on 2 July 2012 featuring all the actors. It included no dialogue, portraying comedy through gestures and actions, and was well received by critics and audiences. Chopra's character was kept under wraps in the trailers as the makers were not willing to reveal much about her character to increase curiosity among the audiences and was only revealed around the release of the film. Shikha Kapur, the executive director (marketing) of UTV explained "Priyanka plays a very special character in Barfi, so we want to keep her mystery intact. In the first trailer, Barfi – played by Ranbir – will be unveiled. We don't plan to reveal Priyanka until the film releases." UTV Motion Pictures created a YouTube application called The Flavour of Barfi, designed for the marketing the film. The application features Ranbir Kapoor as his character from the film and allows users to type actions, which Kapoor acts out. The application features two zones: one asks users to change Barfi's mood and the other gives users the chance to watch him flirt. The film was promoted in various cities across India. While promoting the film at the Phoenix Mall, Bangalore, the crowds broke through the barricades. Barfi! was released on 14 September 2012 on 1300 screens in 700 theatres in India. Reliance Home Entertainment released Barfi! on DVD and Blu-ray in mid-November 2012 across all regions in a one-disc pack complying with the NTSC format. The DVD and the Blu-ray discs contained bonus content, including making of the film, "FatafatiBehind The Scenes" and Deleted Scenes. The Video CD version was released at the same time. The exclusive right to broadcast the film was bought by Zee Network and UTV Movies. The deal includes premiere rights of the film along with the several other UTV productions. The rights are for a period of seven-year, consisting the premiere (for both channels) of the film. Zee Network will have multiple runs while UTV Movies will have selected runs rights. The price of the deal was not revealed by the production company. The film is also available on Netflix. In Japan, the film released in