in 2013 after regulatory changes again made referral fees illegal. Under Quindell the company vertically integrated with solicitors to manage the entire claim. Association with Claims Standards Council Accident Advice's managing director, Darren Werth, is the Chairman of the Claims Standards Council, a trade body representing the industry. Promotional campaigns The company is endorsed by journalist and tv presenter Esther Rantzen, former host of That's Life!. Rantzen faced criticism from MP Claire Ward for the ad's format, which was very similar to her daytime chat show Esther. Spam texts In 2011 almost one in three mobile customers in the UK were receiving spam texts promoting accident claims, debt management and insurance companies including AAH. This furthered calls to again ban referral payments. References External links Accident Advice Helpline website Companies established in 2000 Companies based in the London Borough of Harrow Advice organizations