Perfectionist is the debut studio album by English singer Teddy Sinclair, under the name Natalia Kills. It was released on 1 April 2011 by will.i.am Music Group, Cherrytree Records, KonLive and Interscope Records. Despite having started out as an actress, Sinclair later became a rap artist and released a single in 2005; however, her label went bankrupt. Songwriting remained her principal activity until 2008, when she was signed by will.i.am and started recording the album. Sinclair worked with musicians including Fernando Garibay, Jeff Bhasker, and Martin Kierszenbaum, and created a concept album based on perfectionism. Its lyrical content contains references to love, sex, and money, complemented by a sonority rooted in electropop and synth-pop. Perfectionist received mixed reviews from music critics, who asserted that the singer's visual projects were superior to her music. The album performed moderately on international record charts, reaching the top 50 in select European countries. In the United Kingdom and United States, the set attained chiefly low positions; in the latter, it had sold 14,000 copies as of September 2013. The album spawned four singles—"Mirrors", "Wonderland", "Free" and "Kill My Boyfriend"—which were generally successful in Europe and were accompanied by music videos. "Mirrors" managed to peak within the top five of the US Hot Dance Club Songs. In association with Guillaume Doubet, Kills produced a web series titled Love, Kills xx in order to promote the album, based on her secret thoughts and desires. Consisting of 10 episodes, it features Sinclair seeking revenge and hurting men. Background Kills was introduced to singing and dancing at the age of 3, and until she was 12, she studied in the London Academy of Music and Dramatic Art. Kills initially pursued an acting career, appearing in some TV series including All About Me and The Archers; however, in her hometown of Leeds, she developed an interest in hip hop music. She subsequently entered various rap battles, for which she started writing lyrics, and in 2003, Kills won a BBC Radio 1-sponsored "MC Battle". From there on, she began writing songs for artists and film soundtracks. Kills released her first single on 21 February 2005, titled "Don't Play Nice", under the moniker Verbalicious and with label All Around the World; it peaked at number 11 on the UK Singles Chart. She was also recording for her debut studio album, then-scheduled for an Easter 2006 release. However, the label entered bankruptcy,