The 2010 Bragging Rights was the second annual and final Bragging Rights professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw and SmackDown brand divisions. The event took place on October 24, 2010, at the Target Center in Minneapolis, Minnesota. The theme of the event was that wrestlers from the Raw and SmackDown brands competed against each other for "bragging rights." The event was discontinued as the first brand split was dissolved in August 2011. This theme, however, would be reintroduced with the second brand extension in 2016 at that year's Survivor Series, and the annual Survivor Series is now about "brand supremacy." Seven matches were contested at the event. It received 137,000 buys, down from the 181,000 of the previous year. Bragging Rights was discontinued and replaced by Vengeance in 2011. Production Background In 2009, World Wrestling Entertainment (WWE) held a pay-per-view (PPV) titled Bragging Rights. The concept of the show was based around a series of interpromotional matches for "bragging rights" between wrestlers of the Raw and SmackDown brands, with a Bragging Rights Trophy awarded to the brand that won the most matches out of the series. A second Bragging Rights event was scheduled to be held on October 24, 2010, at the Target Center in Minneapolis, Minnesota. Storylines Bragging Rights featured professional wrestling matches involving different wrestlers from pre-existing scripted feuds, plots, and storylines that were played out on World Wrestling Entertainment's (WWE) television programs. Wrestlers portrayed villains or heroes as they followed a series of events that build tension and culminated in a wrestling match or series of matches. On the October 8 episode of SmackDown, Big Show was named the captain of Team SmackDown. On the October 11 episode of Raw, six of the seven members of Team Raw qualified through winning matches, all of which included John Morrison, R-Truth, Santino Marella, Sheamus, the recently traded CM Punk and the team captain The Miz. Following that, SmackDown also held qualification matches adding Rey Mysterio, Jack Swagger, Alberto Del Rio, Kofi Kingston, and the recently traded Edge. Hoping to prove himself, Kaval challenged the Big Show to earn a spot on Team SmackDown, Big Show stated that Kaval wouldn't last five minutes in the ring with him and accepted a five-minute challenge. Kaval lasted the five minutes and earned a spot on Team SmackDown only