Gian Mark Fulgoni (Crickhowell, 24 January 1948) is a British businessman, entrepreneur and market research consultant. His particular focus on the measurement of consumer behaviour and the effectiveness of advertising and promotion programs in TV, print and online. He has held several executive leadership positions, and has been a member of the executive team that managed the public offering of the research companies Information Resources, Inc. and Comscore, Inc. He has also served on the boards of public companies in the software, consumer electronics, pet products, marketing services and market research industries. Career Fulgoni began his career in 1970 with Management Science Associates, Inc. a market research company and by 1977 had been named Executive Vice-President with responsibility for the company's Chicago office and national consumer behaviour analysis business. During the period from 1981 to 1998, Fulgoni held the positions of President, CEO and Chairman of Information Resources, Inc. (IRI), the global supplier of retail UPC scanner data to the CPG industry, where, under his leadership, the company's revenues grew at an annual rate of 40% to more than $500 million annually and its market value reached $1.5 Billion. In 1996, IRI was recognised by Advertising Age magazine as the largest US market research firm. IRI used UPC scanner data for the analysis of consumer behaviour in the CPG industry through its BehaviorScan and Infoscan services. From 1991 until 1999, he served as a member of the board of Platinum Technology, Inc., during which time the software services company grew from $80 million to more than $1 Billion in annual revenues. In 1999, Platinum Technology was acquired by Computer Associates in an all-cash transaction valued at $4 Billion—at the time the largest-ever acquisition in the software industry. Fulgoni also served on the board of US Robotics prior to its acquisition in 1997 by 3Com in a transaction valued at $8 Billion. In 1999 and 2000, Fulgoni served on the board of yesMail.com, a supplier of permission-based e-mail services. In March 2000, yesMail.com was acquired by CMGI for approximately $700 million. Fulgoni co-founded Comscore in 1999, an Internet market intelligence company where he remained Executive chairman until 2014. In August 2016, Fulgoni was appointed CEO. The company provides marketing intelligence for companies in the CPG, Internet, media, retail, telecom, and other industries, and operates in 43 countries. He is the co-holder of a US patent governing Comscore's data collection technology. Comscore