on 24 June 2004. 2009–present: Telecinco-Cuatro merger On December 18, 2009, Mediaset, the controlling shareholder of Gestevisión Telecinco, and PRISA, parent company of Sogecable, presented an agreement to merge their television operations (Telecinco and Cuatro). Following this merger, Cuatro would be purchased in full by Telecinco. As part of the deal, PRISA would buy newly issued shares of Gestevisión Telecinco, giving it an 18% stake in the company. This agreement made Gestevisión Telecinco the largest television network in Spain by audience share. In total the group would operate eight free-to-air channels: Telecinco, Cuatro, LaSiete, FactoríaDeFicción, LaNueve, CNN+ and CincoShop. The board of directors of the enlarged Gestevisión Telecinco (which will keep the brands and editorial structure of both Telecinco and Cuatro) has Alejandro Echevarria as a chairman and Juan Luis Cebrián as a vicechairman, both non-executives; with two CEOs, Paolo Vasile (programming) and Giuseppe Tringali (advertising). PRISA also has two CEOs and nominates the vice-chairman of the operator. As part of the agreement, Gestevisión Telecinco will take a 22% shareholding in the Digital+ platform. On 11 March 2011 following the purchase of Cuatro and the creation of its newest channel, Divinity, the company informed the Comisión Nacional del Mercado de Valores to amend the corporate name of the company from Gestevision Telecinco to Mediaset España Comunicación. Mediaset is a supporter of the Hybrid Broadcast Broadband TV (HbbTV) initiative that is promoting and establishing an open European standard for hybrid set-top boxes for the reception of broadcast TV and broadband multimedia applications with a single user interface, and has run pilot HbbTV services. In 2022, after a bid for the 44% pool of shares it did not already hold, Italian Mediaset (rebranded as MFE - MediaForEurope) completed the takeover of Mediaset España, ending up with roughly a 83% of shares of the company, with the following stated goal being the full merger of Spanish operations with the Milan-based company. In November 2022, Mediaset España disclosed a restructuring of its senior management, with the appointment of Alessandro Salem and Massimo Musolino as the company's new CEOs, respectively tasked with the areas of Advertising, and Management & Operations, as well as the delegation of certain executive powers in the area of External & Institutional Relations to chairman Borja Prado. Ownership As of June 2021, Mediaset España's shares are primarily owned by MFE - MediaForEurope (55.69%). The rest of shares is free float (44.31%).