No Confidence by one vote on 28 March 1979. The Conservatives, with advertising consultants Saatchi & Saatchi, ran a campaign on the slogan "Labour isn't working." As expected, Margaret Thatcher (who had succeeded Edward Heath as Conservative leader in February 1975) won the general election held on 3 May, becoming Britain's first female prime minister. Historian Kenneth O. Morgan states: Historians Alan Sked and Chris Cook have summarised the general consensus of historians regarding Labour in power in the 1970s: References Further reading Beckett, Andy. When the Lights Went Out: Britain in the 1970s (2009) 576pp excerpt and textsearch Bew, John. Clement Attlee: The Man Who Made Modern Britain (2017). Campbell, John and David Freeman. The Iron Lady: Margaret Thatcher, from Grocer's Daughter to Prime Minister (2011), 564pp; abridged version of Campbell's two-volume biography Carter, Neil. "The party politicisation of the environment in Britain" Party Politics, 12#6 (2006), pp. 747–67. Haq, Gary and Alistair Paul. Environmentalism since 1945 (2011) Harris, Kenneth, Attlee (1982), scholarly biography Harrison, Brian. Seeking a Role: The United Kingdom, 1951–1970 (New Oxford History of England) (2011) excerpt and text search; online Harrison, Brian. Finding a Role?: The United Kingdom 1970–1990 (New Oxford History of England) (2011) excerpt and text search; online major scholarly survey Hennessy, Peter. Never Again! Britain, 1945–1951 (1994). Hennessy, Peter. Having It So Good: Britain in the 1950s (2008). Leventhal, Fred M., ed. Twentieth-century Britain: an encyclopedia (Peter Lang Pub Inc, 2002); 910pp. Marr, Andrew. Elizabethans: How Modern Britain Was Forged (2021). Morgan, Kenneth O. Britain since 1945: The People's Peace (2001). Northedge, F.S. Desent From Power British Foreign Policy 1945-1973 (1974) online Panton, Kenneth J. and Keith A. Cowlard, eds. Historical Dictionary of the Contemporary United Kingdom (2008) 640 pp; biographies of people active 1979–2007 Richards, David, Martin Smith, and Colin Hay, eds. Institutional Crisis in 21st Century Britain (Palgrave Macmillan, 2014) Sampson, Anthony. Anatomy of Britain (1962) online free; first of five versions Sampson, Anthony. The Essential Anatomy of Britain: Democracy in Crisis (1992) online free Savage Mike. Identities and Social Change in Britain since 1940: The Politics of Method (Oxford UP, 2010) Sims, Paul David. "The Development of Environmental Politics in Inter-War and Post-War Britain" (PhD Dissertation, Queen Mary University of London, 2016) online; Bibliography of secondary sources, PP 312–26. Turner, Alwyn W. Crisis? What Crisis?: Britain in the 1970s (2009) 336pp excerpt and text search Historiography Soffer, Reba. History,