Ad Age, stimulating controversy because Willens revealed Bernbach as less than the creative genius of his reputation. Ad Age editor Fred Danzig said that Willens' text was "more than accurate" in its portrayal. Willens published the book herself in 2009. Adweek reviewed the book positively, saying that Willens skewers Bernbach as a man who took credit for the work of others, but she also admits Bernbach's flair for finding the "big idea" in advertising, and his instinct for emerging marketing trends. Ad Age noted that Willens gave credit to Bernbach for being a dedicated family man rather than a womanizer, and for his professional skill at combining art and ad copy. Personal life Willens was married for about a year to her UCLA boyfriend, William J. "Bill" Stout, ending in mid-1948. She married Milton L. Kaplan in May 1949, and the couple had three children: Jeffrey (1954), Andrew (later known as Pete, 1956), and Dan (1960). They lived mostly in New York City, with five years in London and three years in Washington, D.C., following Kaplan's career moves. In December 1972 Kaplan died. Willens did not remarry after this, but she had a longterm relationship with Leroy B. Block, an advertising executive. The two lived in Northport, New York, on the north side of Long Island. Block died in 2006. Willens' older brother Harold was a captain in the marines, translating Japanese during the Occupation of Japan. He became a millionaire from real estate holdings on Wilshire Boulevard in Los Angeles, and he supported many progressive and liberal issues, especially focused on stopping the nuclear arms race. Harold was a leader of the Nuclear Freeze movement. He died in 2003. Willens' son Andrew changed his name to Pete Kaplan; he is a financial advisor with Merrill Lynch in Charlotte, North Carolina. Her son Dan Kaplan trained as a classical guitarist in Seville, Spain, and specializes in folk music, especially Bob Dylan's early work. Willens' son Jeffrey Kaplan graduated Harvard Law School in 1980 to become an attorney in New York. He married Mary Shaw in 1983, divorcing in 1992. Jeffrey married Deb Sugarman, a drama teacher, in 2001. He was a partner in Chadbourne & Parke, then he co-founded Kaplan & Walker. She died in East Windsor Township, New Jersey, in July 2021 at the age of 96. References 1924 births 2021 deaths 20th-century American biographers 20th-century American women American