Apple is the second studio album by English music producer, singer and head of record label PC Music, A. G. Cook. It was released through PC Music on 18 September 2020, coming only just over a month after the release of his debut studio album 7G. The album was supported by the singles "Lifeline", "Oh Yeah", "Xxoplex", and "Beautiful Superstar". The album cover was designed by graphic designer and frequent PC Music visual collaborator, Timothy Luke. Apple vs. 7G, a remix album consisting of songs from both Apple and 7G, was released on 28 May 2021. Background and recording Cook first began teasing Apple release in September 2018 via Instagram. In March 2020, Cook took to Instagram again to give an update on his record. In May 2020, Cook performed as part of American DJ Porter Robinson's virtual musical festival Secret Sky, where he debuted new material. Of the background and recording of Apple, and of its predecessor 7G, Cook spoke with The Recording Academy in September 2020, stating: Release and promotion On 28 August 2019, Cook released the single "Lifeline", with an accompanying music video by graphic designer and frequent PC Music visual collaborator, Timothy Luke. On 12 August 2020, Cook released his debut studio album 7G and began teasing new material only a week after releasing the aforementioned album. On 20 August, Cook announced Apple, along with the release of the single "Oh Yeah", and its accompanying music video, directed by Cook. The tracklist was also announced by Cook, and it revealed that "Lifeline" was on the album. On 27 August, Cook launched the Apple Guild, an interactive alternate reality game where fans could unveil stems from Cook's songs, as well as participate in various communal activities via Discord, such as a battle of the bands event where fans were split into groups and created covers in 3 days which were then presented on a livestream via Twitch on 2 September. On 4 September, Cook released the third single from the album, "Xxoplex", alongside a music video, directed by Timothy Luke. Cook also announced Appleville, a free live music event on 12 September, featuring sets from many of Cook's friends and contemporaries, such as Charli XCX, Clairo, 100 gecs, Dorian Electra, Kero Kero Bonito, Hannah Diamond, as well as Cook himself. A VIP pass was offered via a Bandcamp compilation featuring a select few of the aforementioned battle