Marcia Guttentag (November 9, 1932 – November 4, 1977) was clinical social psychologist whose work focused on psychological issues related to children, poverty, women's rights, and mental health. As one of the founders of the Evaluation Research Society, Guttentag is known for being a pioneer in promoting evaluation research as a distinct field of social science. She was an elected Fellow of the American Association for the Advancement of Science. In 1971, Guttentag became the second woman to be elected as president of the Society for the Psychological Study of Social Issues (SPSSI). During her presidency she edited two issues of the Journal of Social Issues. Guttentag was one of the founders of the Society for Personality and Social Psychology (American Psychological Association, Division 8) and served a term as its president. She contributed her efforts to other professional organizations including UNESCO, the New York State Psychological Association, the New York Academy of Sciences, the American Sociological Association, and the Society for Experimental Social Psychology. The American Evaluation Association named its Promising New Evaluator Award in honor of Guttentag. Adelphi University elected Guttentag to its University Academy of Distinction as a distinguished alumna in 1975. Biography Guttentag was born in New York on November 9, 1932. She attended the University of Michigan and received her B.A degree in psychology in 1953. At the University of Michigan, Guttentag was recognized for her academic achievements and named M. Robinson Hawkins Scholar. After graduating, she participated the Fulbright Exchange Program and traveled to the University of Freilberg. She subsequently worked as a National Institute of Mental Health fellow at Harvard University. Guttentag obtained her Ph.D in Clinical Psychology at Adelphi University in 1960. She wrote her thesis The Effect of Verbal Reinforcement and Word Frequency on Visual Duration Thresholds, under the supervision of Harry I. Kalish. From 1960–1965, Guttentag had academic positions at multiple universities before joining the faculty of Queens College in 1966. For much of her career, Guttentag was a professor of psychology at Queens College and the Graduate School and University Center of City University of New York (CUNY). In 1972, she left CUNY to work at Harvard University where she was Director of the Social Development Research Center and the Center for Evaluation Research. During the mid-1970's, Guttentag initiated several major projects that stemmed from her advocacy for women's rights, including the Families and Stress Research Project, funded by