Dr. Squatch is an American personal care brand that focuses on products using natural ingredients marketed specifically to men. Now based in Los Angeles, the company was founded in 2013 in San Diego. Dr. Squatch's products are marketed as made without skin irritants, ingredients that are chemically derived or environmentally damaging, and are not tested on animals. As of 2021, the company's annual revenue is $100 million per year. In February 2021, Dr. Squatch was criticised for lack of diversity in its Super Bowl 2021 advert which featured "all white men" engaging in "manly things that men do". The commercial featured a man opening a pickle jar and another having their hair braided by their daughter. Yardbarker criticised the juvenile humour, describing it as it "trying way too hard." References External links 2015 establishments in California Personal hygiene products Manufacturing companies based in Los Angeles American brands American companies established in 2015