Donut Media is an American automotive content brand, known primarily for its eponymous YouTube channel and online merchandise store. History Donut Media was founded in 2015 by Matt Levin, a former product head at AwesomenessTV, Ben Conrad and Nick Moceri. The channel's first video was about the 24 Hours of LeMons. It achieved early viral success with its 2016 video Two Grannies, One Lamborghini, which for many years was the channel's most-viewed video. In February 2016, Up to Speed "debuted" with a video describing nine must-know facts about the Nissan 240SX. The official Up to Speed show debuted in July 2017 with a video talking about the Nissan Skyline. In February 2018, Donut Media tried to re-create the Elon Musk's Tesla Roadster stunt by sending a Hot Wheels Tesla Roadster car into space. In May 2018, Donut Media received $800,000 in seed funding in a round led by Techstars Ventures. In November of that year, it partnered with NASCAR to offer lighthearted racing-related content. Between 2018 and 2020, the channel saw breakout success due to its "Up To Speed" series. In the series, host James Pumphrey explains the origins of automotive models, brands, and other car related items with cult followings such as the Nissan GT-R, Plymouth Barracuda, and Suzuki Samurai. According to Levin, "Up To Speed" marked the moment Donut Media moved from dependence on viral one-offs to having a sustainable content model. In November 2020, Donut Media contributed with Codemasters for its new Dirt 5 game, with hosts James Pumphrey and Nolan Sykes discussing all things in the Dirt Off-Road Series world with the Dirt Podcast. In January 2021, Donut Media released a song called "Pop-Up Up and Down Headlights." A shirt based on this song was also released on Donut's online merchandise store. A mint version of this shirt was released and a white version of it was also released. This song was the full version of a song of the same name that was featured in various Up to Speed episodes talking about cars with pop-up headlights. In June 2021, Donut Media released a Kickstarter project called Stocky which is a series of collectable toy cars based on real cars, but the Stocky toys have cartoonish proportions, similar to Hot Wheels' Tooned line of toy cars. Stocky first debuted on Donut's channel on their Up to Speed video about Type R. The first Stocky ever made