Yuval Dror (; born April 14, 1971 in Tel Aviv) is an Israeli specialist in the sociologist of technology. He is the former Dean of School of Media Studies at the College of Management Academic Studies and now serves as a Senior Lecturer. He is a renowned international speaker and over the years he has given lectures in a large number of international conferences on subjects such as innovation, digital transformation, the fourth industrial revolution, artificial intelligence, social media, trust and big tech. He is regarded as a prominent critic of the power of large technology companies. Life Dror grew up in Givataiim that borders Tel Aviv. He served four years in the Israeli Defenses Forces , and then from 1994 to 2001 completed his bachelor's and master's degree in Political science and sociology at Tel Aviv University. His thesis about "virtual communities" was, at that time, first of its kind. In the meantime he worked as an editor of computers books publication, wrote his first book, Who's afraid of Computers? , and later on worked at a trade magazine publication and edited the first Israeli computer newsletter. From 2000 to 2008 Dror worked as a tech journalist at Haaretz and then promoted to edit the high-tech section. He then worked at the Israeli Channel 2 TV as a technology reporter and as a columnist and commentator at Yedioth Aharonot newspaper . From 2004 to 2008 he studied at Bar-Ilan University, where he received his Ph.D. in Science, Technology and Society (STS) for his thesis about technological constrictions as a political struggle (using SCOT as a theoretical framework). He published his second book, The Politics of Technology and served as an adjunct professor at Tel Aviv University, Ben-Gurion University and Bar-Ilan University. From 2008 Dror started his role as a media critic as a writer for HaAyin HaShevi'it. He become a staff member at the London et Kirschenbaum TV show, talking about Internet and Technology issues. After completing his Ph.D. he started teaching at Netanya Academic College and then at the College of Management Academic Studies in Rishon LeZion. He published his third book, Online Journalist at 2011. He served as the school's Dean from 2014 to 2018. In 2019 he published his forth book Hidden Code which became a best-seller. The book analyzes the hidden social and psychological effects of social media platforms on business and politics as well