Caroline Winnett is the executive director of the Berkeley SkyDeck startup accelerator at the University of California, Berkeley. She is a serial entrepreneur, civic activist, angel investor, advisor and board member of several startups, and a frequent speaker on startups, accelerators, women in business and consumer neuroscience. Education Winnett attended Brown University as an undergraduate and got her violin performance degree in 1984 from the Indiana University School of Music. In 1990, Winnett earned her MBA from the Berkeley Haas School of Business. In a 2018 interview, Winnett said that she created her own major in Entrepreneurial Operations because at that time there were no programs at Berkleley for entrepreneurs. Civic activism and Berkeley landmarks Save Berkeley Iceland In 2008, Winnett was a founder and spokesperson for Save Berkeley Iceland, advocating for the preservation of the 67-year old Olympic-sized historical ice rink in Berkeley, California. She appeared on local NBC News to raise donations and also petitioned the city council. Winnett and the group were able to raise $50,000 and advocated turning the rink into a nonprofit, but in the end were not able to save the rink from closure. SkyDeck signage petition In July 2017, Winnett successfully petitioned the Berkeley city council after a 10-month review process to approve signage on the tallest building in downtown Berkeley, formerly known as the PowerBar building or the Chase Building due to previous signage. The highly-debated building signage named the building "SkyDeck" after Winnett's nonprofit organization, the Berkeley SkyDeck accelerator located on the penthouse floor. Those opposed to the petition argued that the signage was "advertising" and not architectural, while advocates including Winnett argued that the name SkyDeck reflected the Berkeley spirit of innovation. In the end the SkyDeck Building petition was unanimously approved by the council. Career NeuroFocus In 2006, Winnett co-founded startup NeuroFocus, a company that measures how consumers react to advertising using neurological measurements using EEG sensors. Nielsen Holdings acquired NeuroFocus in 2011. UC Berkeley SkyDeck Winnett joined Berkeley SkyDeck as executive director in 2015, three years after its original founding as a mentoring space. As the new director, Winnett added staff and worked to partner with the resources already in place at Berkeley. With a colleague, Winnett helped to secure a $150,000 grant to build The Berkeley Startup Network platform so that startup resources at Berkeley would be accessible in one place. In a 2018 interview with Xconomy,