Gothic Western (sometimes referred to as Western gothic and gothic prairie) is a subculture, artistically similar to Gothic Americana, but blends goth and Western lifestyles that are notably visible in fashion, music, film and literature. History The post-war consciousness between 1940 and 1950 left consumers wanting less monster-related horror in favor of dark storytelling connected with reality. I.e., the monster, subject to relativism, survives in the shadows of the idealized American Dream. Westerns were at their peak of popularity, but with the increase of technology, modernization and social changes, not without artistic commentary. An amalgamation of the two genres befitting this reflection was imminent. In 1971, Johnny Cash introduced the 'Man in Black', stating: I wear the black for the poor and the beaten down, livin' in the hopeless, hungry side of town, I wear it for the prisoner who has long paid for his crime, but is there because he's a victim of the times." Larry Vincent, a horror host named Sinister Seymour, established Knott's Halloween Haunt in 1973, one of the first Halloween related events on a large scale, blending gothic and Western aesthetics at Calico ghost town, and providing a first venue for the growing subculture. Literature In literature, the stereotype of the heroic cowboy gives way to a more complex antihero who has experienced trauma or is overcoming personal tragedy, and often associated to the darker side of Weird West monsters and villainy. The novel The Hawkline Monster: A Gothic Western by Richard Brautigan was one of the first to incorporate the term in its title, while Blood Meridian by Cormac McCarthy and The Dark Tower by Stephen King are also popular examples of the genre. The young adult series, The Goodbye Family by Lorin Morgan-Richards, has been considered Gothic Western with an element of humor. Music The mixture of goth and Western music has brooding and dark motifs interwoven into cowboy culture while incorporating themes of death, occult and superstition. Crossover elements are seen in gothic country, but are unique to experiences of the American frontier, including Northern Mexico. The music encompasses storytelling and the cultural diversity of instrumentation associated with the American frontier. The spaghetti western sound of Ennio Morricone is influential to the genre. Pioneers of the genre include Johnny Cash, Jim Morrison, and groups like Fields of Nephilim and Heathen Apostles. In recent years, the music of Colter Wall has helped revive