Lion King "amends the record" and "underscores and connects the global, centuries-long European extraction, exploitation and appropriation of our many cultures and people throughout the African Diaspora". Zinhle Ngema of OkayAfrica added that the original song's inclusion in the film ensures that Linda's "family received the monetary gain they have fought for so long". Marketing On the night of June 27, 2020, a teaser trailer for Black Is King was posted on Beyoncé's website, the first official announcement of the film to the public. The teaser was then premiered on television a day later on June 28, to conclude the BET Awards after Beyoncé's acceptance speech for the BET Humanitarian Award. It was then subsequently released across various platforms by Beyoncé's entertainment and management company Parkwood Entertainment in association with Disney. Bob Iger, Executive Chairman of The Walt Disney Company, said he was "honored to be working with Beyoncé [on] this" upon sharing the teaser on Twitter. The surprise release of the teaser caused "Twitter [to go] bonkers", according to USA Today, and it subsequently received praise from fans and critics alike for its imagery and symbolism. An official trailer for Black Is King was released by Beyoncé on July 19, 2020. Some of the members of the cast and crew were subsequently announced. The trailer was similarly praised by critics, with Jasmine Ting for Paper declaring the film "[a] colorful cinematic masterpiece" with "out-of-this-world visuals" that mix "traditional cultural elements from the African continent" with "modern-day African-American culture". For the film's release, Twitter implemented a new feature that showed an animated symbol of two golden lions featured in The Gift's album cover and in Black Is King (instead of the usual heart symbol) whenever a user liked a tweet containing the hashtag #BlackIsKing. A Twitter spokesperson said: "Because we know that some of the best moments deserve a little spark and delight, we are testing a product that lets partners customize Twitter's Like button animation with iconic imagery that complements their campaign." The feature was well received by Twitter users and has led to several other brands implementing similar features, including Apple, NASA and the NBA. Olivia Harrison of Refinery29 commented: "Leave it to Beyoncé and Disney to be on the cutting edge of digital campaign trends". Ben Sisario of The New York Times wrote that the minimal marketing for Black Is King "reflects one of Beyoncé's great talents