to six participants to engage in a 10-minute rescue mission to retrieve a baby whale. Education, Conservation, and Science TheBlu has been recognized as a platform for ocean education and conservation and earned collaborations with organizations including Mission Blue. Dr. Sylvia Earle, National Geographic Explorer and Time Magazine’s Hero of the Planet, joined TheBlu advisory board in 2011. At the Wild Aid 2012 annual gala a single virtual 3D blue whale from TheBlu was auctioned for $10,000 with proceeds going towards raising awareness for ocean conservation. Dr. Luana Colloca of the University of Maryland conducts research on pain perception in the brain using virtual reality and TheBlu as a platform. References External links Official website Wevr official website Virtual reality companies 2010 establishments in the United States