publication, Reddit quarantined r/MGTOW, a restriction the platform applies to subreddits determined to be "extremely offensive or upsetting to the average redditor" which prevents them from earning advertising revenue and requires visitors to agree to seeing potentially offensive content before entering. r/MGTOW was banned in August 2021 for breaking the site's policies against promotion of violence and hate. On October 6 2022, Global News reported that there were hidden tags labeled "#mgtow" in videos uploaded by the team-managed YouTube channel of Canadian Opposition leader, Pierre Poilievre, since March 2018. Poilievre said he immediately had his team remove the tags as soon as he was made aware of them, when questioned about MGTOW Poilievre stated "I condemn this organization" and "we on this side reject all misogyny and all acts of extremism, and that is how we will always conduct ourselves over here". Membership Members of MGTOW communities are primarily heterosexual, white, middle-class men from North America and Europe. Unlike some other manosphere groups, MGTOW is exclusively male. MGTOW often disavow hierarchies and claim to be leaderless; some deny that MGTOW is a group or movement at all, instead emphasizing each member's individuality and independence within a collective. Researcher Callum Jones and colleagues write in New Media & Society that "while the precise number of MGTOW followers is unclear, it appears to be a popular and growing group within the Manosphere: the subreddit r/MGTOW has grown from 54,000 members in early 2018 to 104,000 members in early 2019 and there are 32,859 members listed on one MGTOW forum." Author Donna Zuckerberg described MGTOW in her 2018 book Not All Dead White Men as smaller than the men's human rights movement and the seduction (pickup artistry) communities, with the MGTOW Forum having over 25,000 subscribers and r/MGTOW having over 35,000. Ideology At the center of MGTOW ideology is the notion of male separatism and the belief that society has been corrupted by feminism. MGTOW groups are misogynist and anti-feminist, believing that feminism has made women dangerous to men, and that male self-preservation requires dissociating completely from women. They believe there is systemic gynocentric bias against men, including double standards in gender roles and bias against men in family courts. MGTOW groups share a belief common among other manosphere groups that women follow a similar pattern in dating and marriage: young and attractive women are promiscuous and engage in "hypergamy", having sex with