was held behind closed doors at Mercedes-Benz Stadium in Atlanta, with Triller intentionally limiting attendance to 100 spectators chosen via promotional contests on the Triller app; Kavanaugh described this as a "golden ticket" model supporting its goal to give home viewers a "front row" experience. In February 2021, it was reported that Triller Fight Club had won a purse bid to promote the fight between Teófimo López and George Kambosos to defend López's unified lightweight titles, beating out Matchroom and Top Rank with a bid reported to be $6 million. Kavanaugh stated that the match would likely be a co-main event on a future card. In March 2021, Oscar De La Hoya announced a comeback fight during a planned card on July 3. In May 2021, Triller signed long-time HBO boxing personality Jim Lampley as its lead commentator; his role was expected to begin with Teófimo López vs. George Kambosos Jr. on June 19. However, after the López vs. Kambosos fight was postponed on multiple occasions, the International Boxing Federation ruled that Triller was in breach of their contractual obligation to stage the fight, subsequently awarding the rights to Matchroom as the second highest bidders. Basketball In June 2021, Triller partnered with Big3 to serve as a digital media partner for the league. This will include 30 hours of live games streaming within the Triller app (including exclusive coverage of the Big3 All-Star Game), coverage of the Big3 draft, social media presences, and courtside advertising. Controversies In September 2020, Triller claimed to serve 100 million active monthly users, but this number was quickly disputed by six former employees interviewed by Business Insider. Within a few weeks of Triller's claim, employees shared screenshots of the company's internal analytics that showed less than 2.5 million active monthly users. The number of Triller's app installations came under scrutiny around the same time. Third-party analytics firm Apptopia estimated only 52 million lifetime installations of the app by August 2020 while Triller claimed 250 million. Triller threatened to sue Apptopia for publishing the report. In February 2021, Universal Music Group (UMG) pulled all of its music from Triller's app because Triller "shamefully withheld payments owed to our artists" and refused to negotiate future music licensing. Triller responded with the assertion that "relevant artists" were already partnered with Triller, so a deal with UMG was unnecessary. The two companies reached an expanded licensing agreement in May