Farewill is a private company that provides will-writing, probate, and cremation services in the UK. Founded in 2015. It claims to be the UK's biggest will writer. Farewill is registered in England and Wales with the Law Society and was declared the National Will Writing Firm of the year in 2019. It is a B2C product but is also provided as a free service through several charities. History Farewill is a London-based company founded in 2015 by Dan Garrett (Co-Founder & CEO) and Tom Rogers (Co-Founder & CPTO). Garrett started the company after being inspired whilst designing new products for elderly residents in a care home in Tokyo. Dan Garrett returned to the UK and moved into the death industry, where he organised 15 funerals and gained a qualification in will writing, founding Farewill on July 24th, 2015 to "make [death care] easier". In 2016, following their seed funding round, Tracy Doree, angel investor and founder of venture capital firm Kindred Capital, joined Farewill as its Chairperson. In addition to Tracy, the company has 3 additional Directors: Tom Rogers, its Chief Product and Technology Officer (CPTO), Tim Levene of Augmentum Fintech and Dan Garrett, the CEO. In 2019, Farewill was listed as one of Rocketlist's Top 20 Companies to Work For, Fintech50's Hottest Fintechs to watch, and Sifted's Top UK Startups to follow in 2020. It was awarded best social innovation at the Europas in 2020. According to Augmentum Fintech, Farewill grew by 10x between January 2019 and July 2020. Like many other unprofitable tech startups, Farewill announced redundancies in 2022. Farewill's position in the death industry and work with charities has been a topic of discussion due to Farewill's unregulated status. Farewill's CEO has criticized the sector as “overtly traditional”, with prices that are “unaffordably high”. In 2020, the Financial Times questioned the need for new technology in this sector. Services Direct Farewill offers a number of services including will-writing (online and over the phone), a direct cremation service a probate service, and a subscription-based will update service. Farewill state that users can complete an online will in 15 minutes for £90. An additional service, at £10 per year allows for the same will to be updated an unlimited number of times. The will-writing process on Farewill is based on questions that the user answers to provide the necessary information. After this, the user goes through a payment process,