paid partnerships." For comparison's sake, in that year the first place was Cameo and the third Pinterest; while the fourth place of other years were Reddit (2018 and 2021), Are.na (2019) and Genies, Inc. (2022). Continuous Instagram bans It is reported that Linktree, started as a link-in-bio tool for Instagram, was banned from Instagram in 2018, since it is noted as "breaking the community standards," specifically as a spam website. Linktree stated that they were "working on it" with their "representatives on Instagram." This ban resulted in improving the relationship between Linktree and Instagram after thousands of users advocated on Linktree's behalf. Although the ban has been lifted and Instagram has issued an apology, rumors circulated in 2019 stating that Instagram would issue another ban. As of March 2021, Instagram accounts for less than 40% of Linktree's profile traffic. Funding On October 27, 2020, Linktree announced that it had received US$10.7 million in Series A financing from Airtree Ventures and Insight Partners. The funding is the company's first from an institutional investor. On March 26, 2021, Linktree announced the closing of a $45M Series B financing round. The round was co-led by Index Ventures and Coatue, with participation from returning investors AirTree Ventures and Insight Partners. After raising $110M in January 2022, and offering to pay its employees $6,000 in a yearly bonus, the company announced it would fire 17% of its workforce citing changing dynamics. It did not reveal cash on hand. See also Online advertising Ad serving References Social media Online services Business services companies established in 2016 Online advertising services and affiliate networks Companies based in Melbourne Companies based in Sydney Australian companies established in 2016