Monat Global Corp., or simply Monat, is a privately-held American multi-level marketing company headquartered in Doral, Florida, which sells haircare, skincare and wellness products. It is a subsidiary of the Alcora Corporation, a private-labeling company formed in 2001. Monat operates in the U.S., Canada, the U.K., Ireland, Poland, Spain, Australia, New Zealand and Lithuania. History Luis Urdaneta (chairman) and Rayner Urdaneta (CEO) co-founded the company in 2014. They began with haircare products and expanded into skincare in 2019 and wellness in 2020. The wellness line was developed through a partnership with Dr. Brent Agin and includes supplements, mixes, and powders to support energy, digestion, beauty, and sleep. Monat's scientific advisory board includes board-certified dermatologist Dr. Amy Ross and board-certified dermatologist Dr. Antonella Tosti, M.D. Alan J. Meyers is the Chief Scientific Officer. He previously worked with Avon, Elizabeth Arden, Revlon, and L'Oreal and received the HBA Lifetime Achievement Award. Starting in April 2020, the company gave away 240,000 bottles of hand sanitizer to government entities, nonprofits, and customers across North America to help during the coronavirus pandemic. In February 2021, a skincare line for men was released. Several months later, in September, the company introduced Monat Body Care. In September 2020, a Wellness Collection was released. It includes a vegan collagen-boosting powder, a greens powder, pre- and probiotic capsules, and a natural energy drink. Monat reported that it plans to expand the line in the future with Monat Sleep Drops, which will use herbal extracts, amino acids and minerals to help relax the body. Position on animal testing In 2018, Monat was recognized by Cruelty Free International as a Leaping Bunny Approved Brands, certifying that no animals were harmed or affected in the creation of their products at the ingredient level. All the company's products are vegan. All its skincare products meet the clean ingredients standards of the EU. Philanthropy Monat donates to nonprofit organizations around the world through its charitable platform Monat Gratitude, established in 2014 when the company was founded. All net profits from its limited edition Helping Hand Gift Sets were donated to nonprofits focused on assisting at-risk youth. This included Big Brothers Big Sisters of America, Horizons for Youth, Chance UK, SOS Wioski Dzieclece, and the Irish Society of the Prevention of Cruelty to Children (ISPCC). During the COVID-19 pandemic, Monat Gratitude donated disaster relief kits and hand sanitizer to hospitals and other organizations including the