the company's board. Current operations Gymshark's products are sold directly to consumers in 180 countries via websites in 13 languages. The company employs 499 people globally. In 2019, Gymshark made sales of £175.2 million with profit of £18.6 million. Around half of its turnover was generated in the USA. The company reported a 68% growth in sales in 2021 to £437.6 million, up from £260.7 million a year earlier. Locations Gymshark's head office is at Blythe Valley Park in Shirley, West Midlands. Based on the park is also GSIQ, the company's innovation centre and the Gymshark Lifting Club (GSLC) Gymshark also has offices in London, Hong Kong, Mauritius and in 2019 the company opened its North American office in downtown Denver. Gymshark opened its first store on Regent Street in London on 29th October 2022. Products and marketing Gymshark sells fitness apparel for men and women including workout vests, hoodies, t-shirts and leggings. While the brand was initially aimed at men, by 2020 approximately two thirds of sales were to women. Gymshark was one of the first brands to make extensive use of influencer marketing by partnering with social media influencers, including YouTube body builders Nikki Blackketter and Lex Griffin. The company continues to market its product range through social media influencers. As of 2020, the company was paying 125 influencers to market the brand on social media. Gymshark has over 5.5 million followers on Instagram. The company does not rely substantially on brick-and-mortar stores, but did open its first pop-up shop in London's Covent Garden in February 2020. In 2022, Gymshark opened its first permanent store in Regent Street in London. References External links 2012 establishments in the United Kingdom Clothing brands Clothing brands of the United Kingdom British brands Sportswear brands Clothing companies established in 2012 Sporting goods manufacturers of the United Kingdom