roles to encourage prominent TikTok users to move to Triller, such as The Sway Boys. Sway House member Josh Richards became the Chief Strategy Officer of Triller after concerns regarding user data motivated him to find a "safe place" for himself and his followers. Events In April 2020, amid the COVID-19 pandemic, Triller organized a three-day streaming music festival known as "Trillerfest" in support of No Kid Hungry and the MusiCares COVID-19 Relief Fund. The event was headlined by Don Diablo, Marshmello, Migos, Pitbull, Snoop Dogg, and Wyclef Jean. Boxing In July 2020, Triller announced that it had partnered with Mike Tyson's Legends Only League to become the media partner for its boxing events, with its inaugural event being an exhibition fight between Tyson and Roy Jones Jr. on November 28, 2020, distributed via pay-per-view. Triller would handle distribution of the fight to pay-per-view platforms and services such as Fite TV, and also carry a documentary miniseries leading into the fight. The PPV would not be carried within the Triller app itself due to its focus on short-form video, and a goal for wider distribution via traditional PPV outlets. Following the event, it was reported that the PPV had at least 1.6 million buys, surpassing UFC 251 as the most-bought combat sports PPV of 2020. Ryan Kavanaugh, CEO of parent company Proxima Media, described the fight as being the launch of Triller's "high-end live events business", and explained that they aimed to reach audiences beyond core boxing fans by leveraging the present "cultural zeitgeist"; the PPV included a co-main event between internet celebrity Jake Paul and former NBA player Nate Robinson, music performances by acts such as Wiz Khalifa, and featured Snoop Dogg as a commentator. Kavanaugh later referred to this practice as a "four-quadrant" entertainment event, supplementing boxing with internet, music, and sports personalities. In December 2020, Triller announced a partnership with Snoop Dogg to form Triller Fight Club—a "boxing league" that would be produced and hosted by Snoop Dogg, and consist of a series of annual PPV cards with "four-quadrant" elements carried over from the Tyson/Jones event. The first event under the banner was held on April 17, 2021, with a main event between Jake Paul and Ben Askren, and performances by The Black Keys, Diplo, Doja Cat, Justin Bieber, Major Lazer, Saweetie, and Mt. Westmore —a supergroup featuring Snoop, Ice Cube, Too Short and E-40. The event