discussions surrounding TikTok's potential ban in the United States caused popular TikTok stars, including Charli D’Amelio and her family, to join Triller. Trump joined Triller himself and posted his first video on August 15, 2020. The video received over a million views within hours. In August 2020, Triller partnered with B2B music company 7digital, which will provide Triller with access to its catalogue of 80 million tracks and automatically report usage data to Sony Music, Warner Music Group, Universal Music Group and Merlin Network. On October 2, 2020, Triller signed licensing deals with the rights societies PRS for Music, GEMA, STIM and IMRO, and the publishers Concord, Downtown and Peermusic. On February 5, 2021, Universal Music Group removed its catalogue from Triller, citing unpaid music royalties. On March 24, 2021, Triller signed a licensing agreement with the National Music Publishers' Association. Features The Triller app allows users to create music videos, skits, and lip-sync videos containing background music. The app's spotlight feature is its special auto-editing tool, which uses artificial intelligence to automatically stitch separate video clips together without the user having to do it themselves. The separate video clips are created to the same background music, but users are able to shoot multiple takes with different filters or edits each time. Once the auto-editing tool stitches the individual clips together, users can rearrange and replace clips as desired. Users can also customize videos by applying filters and text. When creating a video, users can choose to make a "music video" or a "social video". A "music video" allows users to add music and trim the audio to personal preference. Unlike the music video option, a "social video" does not require the user to add music in the background. The app's auto-editing tool is only used when making music videos, as it uses the background track to help arrange and synchronize the clips. Users can also link their accounts with Apple Music or Spotify to integrate their playlists. Incomplete videos that are yet to be shared appear in a user's "Projects" folder. Once finalized, a video can be shared with other users of the app or through social media platforms such as Facebook, Instagram, Twitter, WhatsApp, and YouTube. Any video on Triller can also be downloaded or shared through links, text messages, or direct messaging to other users within the app. The app is divided into three video feeds, consisting