that is usually present in American animated films, while Lence remarked, "It was also nice to see them incorporate things in the film that are particular to their own culture and sensibilities. Because they do indeed have such a rich history of film making and storytelling in their country. And likewise, I learned a great deal from them as well." Lence also pointed out, despite the geographic and language barrier between Hollywood and Russia they were able to find common ground. Lence continued, "It’s those revelatory crossover moments in the course of creating the story, where we came to a shared understanding of what is funny, heartfelt, or entertaining. We realized that we can both learn from each other's cultures and differences, and celebrate what each of our cultures has to bring to the table." The work for the film lasted two years. It had children as the target audience alongside messages that foster kindness by using actions guided by the heart. At the March 2018 FILMART Asian Film Market in Hong Kong, preliminary content of the film was presented. On 12 September 2018, at the Eastern Economic Forum in Vladivostok, a trilateral liaison was signed between the Russian Export Center, Wizart Animation and the company from China - HY Media/Cayie International Media Group. Andrey Slepnev, General Director of the REC and Yuri Moskvin, executive producer of Wizart Animation attended the forum. The signing became one of the first times, China became a joint partner in producing a Russian animated film. Lisha Nin, the CEO China-HY Media/Cayie International Media Group remarked the plan will bring the Russian animation industry within great export potential to China. Themes In November 2017, at the American Film Market, Wizart Animation presented the materials for The Snow Queen: Mirrorlands. Presenters remarked the film will be a fusion of technology and magic. Robert Lence explained how the film will be a melting pot of steampunk genre through the use of technology such as airships intertwined with the polar fairy tale setting of the franchise based on the Hans Christian Andersen's plot. Co-director Alexsey Tsitsilin emphasized the film will also feature fundamental themes such as friendship, kindness, forgiveness and perseverance saying, "The movie answers the question, ‘Should we really treat people united by some common feature bad if only one of them did something wrong?" The movie will explore this theme around the realm of collective punishment