Matomy Media Group Ltd., a publicly traded company since July 2014, is a shell corporation which was the former owner and operator of a number of performance-based and programmatic advertising solutions, which were all sold or closed by the end of 2019. History Origin The company was incorporated in 2006 and launched in 2007 as AdsMarket. The company was founded in Israel by Ofer Druker, Adi Orzel and Kfir Moyal. The company joined the IAB QAG Certified Network in 2011. Matomy was advised by Ilan Shiloah since its inception, and he took on the role of chairman until November 2015. Matomy became a publicly traded company on the High Growth Segment of the London Stock Exchange's Main Market in July 2014. Following its initial public offering, Matomy received an $82 million investment from global advertising holding company Publicis Groupe, which acquired 24.9% of Matomy's ordinary shares. Matomy dual-listed on the Tel-Aviv Stock Exchange in February 2016. Matomy grew by investing in companies within the advertising domain, most notably Team Internet (2014), Mobfox (2014) and Optimatic (2015). 2017 Brosh Capital intervention Matomy was led by Ofer Druker from its inception until April 2017, at which point he stepped down at the request of activist hedge fund Brosh Capital, who thought that the company was being mismanaged. Ofer was replaced by Sagi Niri. Brosh Capital also requested that Matomy employee Nir Tarlovsky and Brosh Capital employee Amir Efrati be added to the board of directors, which was approved. In May 2017, the company announced that it would focus on just three of its products: Team Internet (domain monetization), Mobfox (in-app advertising) and Optimatic (video advertising). 2018-2019 Funding crisis Prelude The partial purchase of Team Internet in 2014 allowed the existing shareholders to sell their remaining stakes to Matomy at set intervals, with a valuation based on the performance of Team Internet. The existing shareholders were the three founders of Team Internet: Nico Zeifang, Mario Witte and Stefan Wiegard, equal partners in a holding company called 'Rainmaker'. In the case that Matomy had insufficient funds, the founders would be able to buy back their shares at a 40% discount to the purchase price. Team Internet had grown significantly, with a valuation of $1.25M in 2012 growing to $185M in 2017. In December 2018, the then CEO Sagi Niri negotiated with the founders to fix the purchase of the remaining 20% of Team Internet