among Bollywood movies, affirming to the societal expectation that divorce is unacceptable as “family is above the individual” and that women must be accepting of their husbands, even in their worst flaws and continue to stay in oppressive marriages. In the 1997, Raja Ki Aayegi Baarat, a woman is forced to marry her rapist, and the abuse continues on after the marriage. She serves as the devoted wife, turning a blind eye to her husband's abuse, while raising a voice against abuse by her husband's family. This movie portrays this trope the best, reinforcing the negative narrative on divorce. Representations of men Men are proportionally represented by media more often compared to women, and these portrayals often draw on sexist stereotypes. Male characters in film and television are typically more tough, aggressive, domineering, etc. than the average man they are meant to represent. Media often plays a role in the acceptance of negative values as the perceived norm for men and masculinity. ‘Masculinity’ is the ideas of how men and boys should behave. In fact, most societies socialize men and boys to assume that they are superior, leader, aggressive and entitled. According to the hegemonic masculinity model, men who demonstrate power, strength, bravery, fearlessness, virility, competitiveness etc.. can assert their (supposed) superiority over women and consolidate their general position of dominance over them (physically, intellectually, and sexually). Media representations of sports and athletes contribute to the construction of a dominant model of masculinity centered on strength and an ambivalent relationship to violence, encouraging boys and men to take risks and to be aggressive. The UNESCO's section for Media Development and Society advocates for gender equality in sports media. "Sports coverage is hugely powerful in shaping norms and stereotypes about gender. Media has the ability to challenge these norms, promoting a balanced coverage of men's and women's sports and a fair portrayal of sportspeople – irrespective of gender". The campaign "Her Moments Matter" highlighted the fact that biased media representations of sports athletes have repercussions on women's self-confidence and the perception they have of themselves. Advertisements often use male actors when promoting alcoholic beverages, banking services, or credit cards. When men are acting on a television commercial, they are usually performing activities such as playing sports, driving around girls, repairing cars, drinking, relaxing, and having fun. Advertisements for cars are often highly dependent on the sexuality of women actors, but not