not only embarrass children but also creates an initial digital footprint, a history of online activity, that the children themselves have no control over. This might bring some negative consequences such as being ridiculed at school or leaving a negative impression on future employers. Parental benefits Many parents use social media to seek parenting advice and share information about their children. With the convenience of online platforms, parent bloggers can easily connect with other people in similar situations as well as those who are willing to contribute meaningful advice. By forming a community, parents can receive encouragement from empathetic peers and assistance from experts in children rearing. For instance, parents whose children need special educational accommodations or have disabilities often found themselves detached from the mainstream parenting style. Therefore, they regard online blogs as a means to gain support from others and support back. As the research conducted by London School of Economics (LSE) reveals, online blogging enabled Jane, whose daughter was diagnosed with autism, to connect with parents under similar circumstances. Their advice opened up new possibilities in terms of social interventions for Jane's daughter: Jane could "negotiate the complexities of social services, health care, and schools", which significantly transformed Jane's daughter's life. Such advantages of social media are not limited to particular groups of parents. In general, most parents benefit from exchanging parenting experience. A research study shows that parents who engage in sharenting tend to be strongly aware of the importance of encouraging children to read from an early age because they often see many posts about bedtime reading routines and recommended books for children from other parent bloggers. Statistically speaking, 72% of parents rate social media useful for emotional connection and affirmations, and 74% of them receive support about parenting from friends on social media. Sharenting also plays a role in fostering interpersonal relationships. As the images and words about children's lives initiate conversations, parents use sharenting to stay connected with distant friends and relatives. In particular, mothers, as a research study reveals, are willing to engage in sharenting since they believe that the positive contents can help avoid digital conflicts and maintain close relations with those in their social circles. Researchers also found that female participants in this study carefully chose photos and phrases to express love and present laudable behaviors of children in their updates, which indicates their intention to convey positive messages. These