SelvaRey Rum is a premium U.S.-based rum brand, co-owned by Bruno Mars, whose aged, single estate White, Chocolate, Coconut, and Owner's Reserve Rums are distilled in Pesé, Panama, by Master Blender Francisco 'Don Pancho' Fernandez in antique copper column stills. Pronounced Sel-Vuh-Ray, the brand name translates loosely from Spanish to 'King of the Jungle,' a nod to 'Don Pancho' Fernandez carving his distillery and sugarcane fields out of the Panamanian wilderness. Mars created the brand's package and concept, Tropical Luxury Wherever You Are. SelvaRey is currently distributed in the United States, Japan, and Greater China. Products SelvaRey White Rum - An 80-proof blend of rums aged for three and five years in American oak barrels before being carbon-filtered to remove color. SelvaRey White received a 94-point rating by The Tasting Panel and a Double Gold Medal from The Fifty Best. It was described as "unexpectedly smooth with a light vanilla sweetness". SelvaRey Chocolate Rum - A 70-proof, five-year-old rum flavored with locally sourced chocolate from Central America. SelvaRey Chocolate Rum received a 95-point rating by The Tasting Panel, won the Chairman's Trophy at the Ultimate Spirits Challenge, and received a Gold Medal from the Miami Rum Festival. It has "the rich flavor and scent" of chocolate. SelvaRey Coconut Rum - A 60-proof, two-year-old rum infused with a coconut essence. SelvaRey Coconut Rum received a 94-point rating from Cigar & Spirits and Double Gold and 94 points from Best Tasting Spirits. SelvaRey Owner's Reserve Rum - The legendary maestro ronero hand-selects the best rums, from fifteen to twenty-five-year old vintages, to create the ultimate blend from only the most prestigious casks. Bruno Mars personally designed the label, bottle, and gift box for this prestigious spirit, which sold out in less than two hours. Awards 94 Points - The Tasting Panel - SelvaRey White Rum Double Gold Medal - The Fifty Best - SelvaRey White Rum 95 Points - The Tasting Panel - SelvaRey Chocolate Rum Chairman's Trophy, Ultimate Spirits Challenge - SelvaRey Chocolate Rum RumXP Gold Award, Miami Rum Festival - SelvaRey Chocolate Rum 2021 L.A. Spirits Awards - Gold medal - SelvaRey Coconut Rum, SelvaRey Owner's Reserve Rum 94 Points - Cigar & Spirits - SelvaRey Coconut Rum Double Gold, 94 Points - Best Tasting Spirits - SelvaRey Coconut Rum A+++ - Good Spirits News - SelvaRey Owner’s Reserve Popularity SelvaRey Owner's Reserve sold out in less than two hours