attracting an audience. Ratings slipped after the first episode to an undesirable 0.9, and remained stagnant through the season. It was also up against long-running shows like NCIS and The Voice in the same time slot. As a result of this, ABC announced that Selfie would be cancelled on November 7, 2014. Fans began a #SaveSelfie campaign to keep the television show on the air. A fan from Kentucky, Erika Lawson, created a change.org petition for a second season renewal with over 65,000 supporters. In order to bring more awareness to the movement, fans also made fan media, held contests, and fundraised for charity. The fundraiser was created on December 24, 2014 by Clinton Alvord with the support of Lawson and other fans. It was inspired by the show's character, Henry who regularly donates to UNICEF. They raised $1000 for UNICEF on Crowdrise (later acquired by GoFundMe) by January 31, 2015. Another fan, Heather Johnson, retweeted as many #SaveSelfie hashtags as possible, created "Save Selfie" t-shirts and caps, and along with other fans mailed lipsticks to the president of ABC Studios to demonstrate loyalty to the show. She also tweeted a picture of herself with her boyfriend using the same pose as actors on the show depicting a similar relationship as a White-American woman and Asian-American man highlighting that representation in media is important. The seventh episode of Selfie was aired on November 11, 2014, which would be later realized to be the final aired episode on network television. On that same day, Guy Aoki, founder of Media Action Network for Asian Americans (MANAA), pitched in to help with the cause by contacting ABC President Paul Lee and diversity head Tim McNeal inquiring what could be done to save the show. McNeal said while Lee was a big champion of the sitcom, the rating numbers were not there. When sponsors place ads on a television program, the network guarantees a target number. If it does not reach the audience target number, the network would have to refund the money to the sponsors and end up losing money. The next step would to ask advertisers to be patient to give the series a chance grow, but the ABC network did not give any more opportunities to broadcast the rest of the episodes. The ABC President said, "Unfortunately once we make those decisions it's impossible to go back on them...It was a