of May and the first week of June, was reported in the Vice article as part of a broader examination of the racial and social dynamics of cop-related porn. Annual reports Based on 2018 viewership trends, xHamster predicts that the number of female viewers in 2019 will increase by more than forty percent. While gay, bisexual, and "heavy" women search terms are on the rise, web traffic for terms such as "redhead" and "teen" are sharply declining; xHamster claims that these changes are largely due to an increase in female viewers and the normalization of porn-viewing among Millennials, who "are less ashamed about porn than any other generation". Not only is web traffic increasing among women, but so is the amount of porn viewed on handheld devices, comprising roughly two-thirds of all xHamster viewership. Although 2019 viewership trends on xHamster's website signal an increase in free porn consumption, this trend is coupled with an increase in the purchase of "premium" services. The number of new xHamster user accounts has also sharply increased, indicating a desire for private "cam-models" and other "niche porn services". In their 2019 "Report on Digital Sexuality", xHamster claims a "direct" statistical correlation between frequent porn consumption and bisexuality. The survey gathered viewer data from "more than 11,000 US-based users", finding that the proportion of regular porn viewers who self-identify as gay or bisexual is seven times greater than the percentage of US citizens who identify as LGBT, according to a 2018 Gallup poll. Additionally, viewers who self-identify as gay or bisexual are more likely than self-identified heterosexuals to watch porn on a daily basis. xHamster speculates that these higher rates of porn consumption amongst members of the LGBTQ community may be related to "a lower stigma associated with watching" porn coupled with broad base support for non-normative forms of "healthy" sexual expression. Associated with these trends, xHamster reports that less than half of all self-identified women viewers are heterosexual. The same study found that nearly half of all viewers consider themselves to be "very" or "somewhat religious". Religious viewers are twice as likely as non-believers to spend up to US$1,000 for a "live cam" video experience. In a 2019 year-end report published by xHamster, the company found that more than two-thirds (71.49%) of all site traffic was accessed on mobile devices. This is a 12% increase from 2018 and is coupled with an upward trend in