LGBT population, there has been minimal research due to cisgender studies being the primary targets; however, studies have shown that LGBT youth are more likely to exhibit high body image issues than cisgender and heterosexual individuals, given that the timeline for eating disorders and body image dissatisfaction is initiated during adolescence which has a large correlation with the development of sexual orientation. Although the media causes a higher negative impact towards the LGBT population, media has also been proven to be less likely to feature gay individuals due to the "Marketer's Dilemma" in which companies don't want to diminish from the straight consumer base. Social media Throughout the world, feminine and masculine ideals are construed through both the social and cultural environment. The emergence of social media creates a consumer motivation towards rapid growth in entertainment, socializing, information sharing, self-expression, and status representation resulting in both negative and positive effects. In the chapter of "Gender" from How the World Changed Social Media, the negative effects found through all nine field sites of their study foster the enforcement of gender stereotypes. For example, Southeast Turkey consists of a predominantly Muslim community in which modesty and purity are the values for women, so this population omits featuring life that does not adhere to those ideals; because social media is particularly prone to analysis, both male and females present gender segregated and conforming posts on their pages. Similarly, in rural China, it is custom for women to delete their social medias after marriage or create a portrait of traditional family and romantic values for both men and women. In Italy, the content of men's pages consist of masculine content: "politics, news, powerful motorcycles and sports" while women place emphasis on feminine content: "roles as wives and mothers". In almost every region, this chapter conveys a feminine ideal of family values and physical aesthetic while the masculine ideal is more individualized and material; however, it has also created new opportunity for the expansion of communication, female access to novel career paths, and access to the external world in the same examined regions. There was a 115% increase in the number of cosmetic surgeries between 2000 and 2018, possibly because social media distorts how teenagers see themselves, and many surgeons report that looking better in selfies on social media posts is an incentive for patients. Social media has been used to promote political stances, such