Jacqueline Keeler is a Native American writer and activist, enrolled in the Navajo Nation and of Yankton Dakota descent, who co-founded Eradicating Offensive Native Mascotry (EONM), which seeks to end the use of Native American racial groups as mascots. Early life Keeler was born in Cleveland, Ohio, to parents who had been moved there as part of the Bureau of Indian Affairs Indian relocation programs of the 1950s and 1960s. She is also a graduate of Dartmouth College and has written about recent events there regarding the Native American Program. She is Kinyaa'áanii (Towering House clan) and a citizen of the Navajo Nation. Her mother's family is from Cameron, Arizona, and she is a descendant of Gus Big Horse through her grandmother Jean Big Horse Canyon, a rug weaver. Her grandparents were traditional Diné who did not speak English and ran a ranch near the south rim of the Grand Canyon. Her father was a citizen of the Yankton Sioux Tribe from Lake Andes, South Dakota. Her grandmother Marjorie Keeler was from a prominent Episcopalian Dakota family. She was the first cousin of Standing Rock Lakota historian Vine Deloria, Jr., niece of Yankton Dakota ethnologist and linguist Ella Deloria, and niece of the Rev. Vine Deloria, Sr. She was also the niece of the Rev. Charles Cook. Cook, the Yankton Dakota minister at Pine Ridge who, with fellow Dakota Dr. Charles Eastman, oversaw the welfare of Lakota survivors of the Wounded Knee Massacre in 1890. Marjorie Keeler was also the great-niece of Rosebud Lakota author Susan Bordeaux Bettelyoun. Career and activism Keeler's articles have been widely quoted and published. Much of her writing has coincided with her activism. Keeler co-founded Eradicating Offensive Native Mascotry, which launched and trended the hashtag #NotYourMascot during the 2014 Super Bowl. EONM seeks to end the use of racial groups as mascots, as well as other stereotypical representations in popular culture, and cultural appropriation. Keeler wrote "'Native Mascotry' is a term I coined to describe the practices that surround a Native mascot. It’s not just about the static image of the mascot, be it somewhat noble and prosaic or an ugly caricature with a feather on top. It’s the creative license such mascots gives fans to reenact outdated stereotypes, to 'play Indian.' These practices include: the wearing of Redface, the misuse of Native regalia and the chanting of fake, hokey war chants and tomahawk chops."