neighborhood watch programs. Guardly's mobile mass notification system was integrated into an app called notifEYE, later launched by the Crime Prevention Association of Toronto. In January 2014 the company began to branch out into enterprise security solutions. The infrastructure includes a variety of smartphones coupled with its mobile safety applications, its indoor positioning system, and its incident management application. Products and services Guardly provides an enterprise mobile safety platform for communication and emergency notification. It incorporates cloud, mobile, indoor positioning, and real time tracking. The Guardly Safety app allows users to communicate with dispatch by phone and secure instant messaging, while tracking real-time location. The app has the ability to allow users to connect to a select group of their contacts as well as authorities in the event of an emergency. The contacts are connected through conference call and instant messaging and also allows for location tracking when activated by the user. Guardly added an indoor positioning system to its app in 2013. Guardly's incident management system provides web based incident management and assistance to dispatch personnel for monitoring and managing emergency situations. During an incident, dispatchers can speak with the caller by phone or text and view photos sent by end users of the system. The system is configurable to monitor for alerts within multiple geographical regions using the company’s geofencing technology and routing information to multiple security operation centers or sites. Guardly’s Indoor Positioning System is said to be able to show a rough geographical location and also transmit a specific floor and a specific room where someone in an emergency is located. The company further expanded its offerings with a mobile mass notification system. The system allows mass notification to up to 500,000 people within a geotargeted area and can be used in conjunction with the indoor positioning system. References Software companies established in 2010 Companies based in Toronto Security software Emergency management software