and shipping errors. As of January 2015, Julep still maintains an "F" rating from the Better Business Bureau. In March 2015, Julep announced that they were laying off 8% of their staff. According to CEO Jane Park, seventeen employees were laid off as part of a decision that "align[s] with Julep’s greatest long-term opportunities and to best position the company for success and category leadership." In December 2018, Julep's parent company, Glansaol, filed for bankruptcy. As a result, Julep announced plans to close their two retail locations, lay-off over 100 employees, and relocate to its parent company's New York office. Products Julep designs, produces and sells its own products, working with scientists and manufacturers that also work for larger brands. The company sells over 200 shades of nail polish, each of which is given a woman's name. It has also expanded its line into makeup and skin care products. In 2014, Julep launched its Plié Wand, an ergonomic nail polishing brush that bends, pivots, and attaches to the top of nail polish caps. Demand for the wand was first tested through a $75,000 crowdfunding campaign. The company promotes its products as free of fumes and toxins. Julep Maven Julep introduced its monthly subscription service, Julep Maven, in 2011. Subscribers or “Mavens” pay a monthly fee to receive custom boxes of nail polish and makeup. To complement Julep's crowdfunding campaigns, Mavens may also act as beta-testers in the company's Idea Lab, answering surveys and posting on social media, allowing Julep to see how their products in development are being received. On February 15, 2019, Maven customers were notified of the end of the service via email without notice, eliminating all the customer rewards (Jules). References Personal care brands