“an industry-validated benchmark on the state of technology business management.” The information gathered is designed to help the council understand how technology business management varies by industry, geography, and IT operating model, in order to make recommendations to companies around the world. The TBM Council's work has been credited with helping some enterprises identify CIOs as those “most responsible for driving digital innovation and change.” For example, Clorox Co. has been using the TBM Council's best practices and benchmarks to help establish the value of IT services and make the case for further investments in IT. Mission/Business Outcomes Strategic Alignment through service and project portfolio management Value Delivery through portfolio, financial, and asset tracking Performance Measurement through metrics and reporting Resource Management through labor, software, and hardware tracking Risk and Compliance Management through policies, procedures, and contracts tracking Stakeholder Support TBM Stakeholder Support CIO Application Owner Infrastructure & Operations CFO Process Integration IT Financial Management IT Service Portfolio Management Asset Management IT Project & Portfolio Management IT Infrastructure Management Vendor & Contract Management Board of Directors and CE The TBM Council's founding board of directors include Mike Benson, executive vice president and CIO of DirecTV; Tim Campos, CIO of Facebook; Don Duet, co-head technology division, Goldman Sachs; Sunny Gupta, CEO of Apptio; Rebecca Jacoby, CIO of Cisco; Ralph Loura, senior vice president, Clorox Co.; Tom Murphy, CIO, University of Pennsylvania (and former CIO of AmerisourceBergen); Jim Scholefield, CTO, The Coca-Cola Company; Robert Webb, CITO, Etihad Airways (and former CIO of Hilton); and Carol Zierhoffer, CIO of Xerox. Research In 2013, the TBM Council commissioned Forrester Consulting to research the impact of business imperatives on the metrics CIOs use to convey the performance and contribution of technologies toward meeting business goals. The research found that most business leaders don't understand what IT departments do and don't know what the IT budget is or how the IT department's success is measured. Most business leaders surveyed said that IT departments had a 60% bigger budget than they actually did. CIOs said they spend 5% of the organization's revenue, but business leaders thought it was 8% of revenue. TBM Conference In 2010, the TBM Council held its first virtual TBM Summit, with approximately 100 CIOs and IT leaders participating. The TBM Council held its first conference in November 2013 in Seattle, attended by approximately 400 IT leaders. At the conference, eBay received the council's