its competitors. Instead, Dell Comics focused on a personalized campaign relying on Meyer's 'good comics' slogan. Later life Dell Publishing was sold to Doubleday & Co in 1976. After the sale, Meyer worked as a consultant for Doubleday until 1982, and then worked as a literary agent at Foreign Rights Inc. James Clavell was one of her most prominent clients, and in 1986 Meyer obtained a $5 million advance for Clavell. Meyer was inducted into the Publishers Hall of Fame in 1986. Meyer died in 2003, aged 95, in Livinston, New Jersey. Family Helen Meyer was married to Abraham J. Meyer for 64 years, until his death in 1993. They had two children: Dr. Adele Brodkin and Robert Meyer. At the time of Meyer's death in 2003, she had six grandchildren and four great-grandchildren. References External links Helen Meyer's testimony to the US Senate on Dell Comics 1907 births 2003 deaths American publishers (people)