Mel Henke (August 4, 1915 – March 31, 1979) was an American jazz pianist, Chicago bandleader, composer, arranger and jingle writer. Henke studied at the Chicago College of Music, then played with Chicago groups with Mitch Todd, Frank Snyder, Stephen Leonard and others. Henke recorded many jazz standards with his own arrangements, including a 1946 piano solo on Bix Beiderbecke's 1928 "In a Mist". His best-known jingles included the Ajax cleanser "stronger than dirt" jingle, for Colgate-Palmolive, and "See the USA in Your Chevrolet" jingle for Chevrolet. References 1915 births 1979 deaths 20th-century American musicians American jazz bandleaders American jazz pianists Contemporary Records artists Jazz musicians from Illinois Jingle writers Musicians from Chicago RCA Victor artists Tempo Records (US) artists Warner Records artists