960 Music Group (also known as 960 Music), headquartered in Lagos, is a Nigerian record company, content owner, and artist management firm focused on providing diverse audio and visual entertainment across Nigeria. The company is headed by Mark Redguard. Independent record labels under 960 Music include Hypertek Digital (2 Face, Sir Victor Uwaifo, Rocksteady and Dammy Krane), Aristokrat Records (Pucado, Kamar Tachio, Ozone, Mojeed and Leriq) and Ultima Productions (Geoffrey Oji). On 19 November 2014, 960 Music Group announced the addition of Password to the label on a management and promotions deal. History 960 Music Group was founded in 2013. It is funded by Rio Partners, and is the first music group in Nigeria to acquire different music labels and bring them together to form a big diversified group. 960 Music is considered as part of the "new school" evolution of African Music. In 2013, 960 Music Group acquired a 40 percent stake in Hypertek Records and Aristokrat Records, leading 960 Music to be listed on Nigeria Entertainment Today'''s list of the "65 People, Places, Events And Things To Watch Out For In 2014". In mid 2013, Nigerian singer 2face Idibia officially signalled the end of his former label, Hypertek Entertainment, and launched a new imprint (Hypertek Digital) under 960 Music. On 29 November 2013, 960 Music Group, through one of its subsidiaries Hypertek Digital, signed Sir Victor Uwaifo. Uwaifo has over five hundred songs to his name, and was the first African to win a Golden Record. This move was to show that 960 Music is in the market to push through "old-school" acts whose relevance transcend the generational gap. Burna Boy also released his music video "Na So E Suppose Be" under the label. Partnership with Ultima Productions On 27 October 2014, 960 Music announced a partnership with Ultima Productions aligning the two companies’ interests in driving digital growth, breaking new music barriers, and creating new marketing opportunities for MTN's Project Fame West Africa Season 7 finalists. The partnership would initially focus on the A&R, promotion, marketing, distribution and monetization of the Season 7 winner. It would also provide winners the opportunity to gain real-world experience after the show. Mark Redguard, CEO of 960 Music Group, remarked that he was excited to work with one of the biggest talent producing shows in Nigeria and firmly believes that the partnership would be one of the most fruitful partnerships the