the construction of their sexual identity. Advertising Gender norms are created and emphasized even at an early age through the use of visual cues which has been proven to greatly affect a child's interpretation of gender. Studies using "the gender content in an ad-- characters, products, settings, role portrayals, peripheral cues (colors, language, voice-over)" have proven that a higher degree of gender flexibility has a positive correlation with children's attitudes when viewing advertisements with gender content which conveys the significance of the effects of media in advertising towards youth. In the 1940s, companies began differentiating their marketing based on gender to broaden their sales and create a completely separate line of products that would be purposed for solely either a boy or a girl. These products fostered intellectual development; however, with the new gendered division of toys came the reinforcement of masculine and feminine ideals as well as a clear pink and blue colored divide. "Girl" products such as dolls and makeup foster a passive attitude and put emphasis on striving for beauty while "boy" products such as action figures and cars foster a more aggressive and active characterization. A significance behind toys is the initiation of the learning of new skills and even the initiation of curiosities behind professions. As manufacturers begin to shift towards creating a more inclusive environment and creating non-gendered products, the emergence of more gender neutral toys, dolls, and colors that puts more emphasis on personal interests instead of gender ideals is on the rise. Television Gender-related content has been portrayed in stereotypical ways in advertising, commercials on multiple platforms, and in Television shows. Writer Christina Bacchilega in her book "Postmodern Fairy Tales," stated “Snow White” is a patriarchal frame that takes "two women’s beauty as the measure of their (self)worth, and thus defines their relationship as a rivalry." In response, Academic Abigail Gurvich, in her paper, "Gender Roles as taught by Fairy Tales," states that "Snow White" could teach children that "their only worth is their appearance, and that a less attractive woman is a rival who will want to hurt them; the story enforced the ideas in the girls of the time that the only things that mattered were appearance and innocence. These are two traits that led to Snow White getting her happy ending." Fairytales continue to teach children about norms that could be harmful concerning values and self-image. Film Genres At