amateur and amateur style porn produced on mobile devices. The report also found that more than 100,000 videos are viewed, 1400 videos downloaded and 30 uploaded every sixty seconds on the site. A MEL Magazine article from 2020 cites Alex Hawkins statement that the "shift from studios to performer-producers" is "dramatically changing the industry", resulting in more "realistic" situations and "natural" body types in porn produced via mobile devices. xHamster's 2020 year-end report found that terms such as "natural tits" and "real homemade", and situations such as voyeurism and public sex "have experienced massive growth" in recent years. In tandem with the growth of handheld porn production and consumption, short clip porn, often only 1–5 seconds, has grown in recent years, migrating onto content hosts such as Reddit and platforms such as Snapchat. The social media platform, TikTok, offers a venue for accessing short clips of softcore, and occasionally hardcore, amateur pornography. Although nudity is officially banned on TikTok, the platform's monitoring algorithm is not perfect, sometimes leading to pornographic content being made publicly available for several hours before deletion. Porn and millennials In a Forbes article on the historical developments in the porn industry, xHamster is noted for pioneering free online streaming or "tube" sites in 2007. Following the growth of "tube" sites, fears spread that paid porn would result in the industry's death. Millennials were blamed for a reported decline in the net value of the US porn industry. While paid-access porn has shifted from professionally produced films towards amateur clips and short video streaming, paid porn viewership has not declined. A Mashable article from February 2020 finds that Millennials are in fact "outspending older generations substantially. Mashable also finds that "starting in the mid-2010s [...] consumer trend data started to show that millennials [...] were willing to spend even more than earlier generations on movies, shows, and music". In support of this claim, Mashable reported that xHamster data finds "millennial buyers spend about twice as much as older demographics" and "make up more than half of xHamster's paying premium consumers", leading Hawkins to assert that "millennials may well be the saviors of the porn industry". With nearly five million user-labeled videos on xHamster, Alex Hawkins deems broad search terms ineffective at finding specific scenes and videos, while searching through category filters can prove more successful. In an interview with MEL Magazine in 2020, Hawkins claimed that creating