cultural distortions". In 1978 Gaye Tuchman wrote of the concept of symbolic annihilation, blaming the media for imposing a negative vision of active women and making an apologia for housewives. From media representations, feminists paved the way for debates and discussions about gender within the social and political spheres. In 1986, the British MP Clare Short proposed a bill to ban newspapers from printing Page 3 photographs of topless models. In the early 2000s, feminist critics began analyzing film in terms of the Bechdel test. This feminist assessment of cinema was named after Alison Bechdel, feminist cartoonist and creator of the long-running comic strip Dykes to Watch Out For. This test determines the level of gender equality present in a film by assessing whether a work of fiction features at least two named women who talk to each other about something other than a man. International Organization and Response from Nonprofit Organizations UN Women UN Women is the UN organization dedicated to gender equality and the empowerment of women. To increase women's leadership, to end violence against women and to engage women in all aspects of peace and security processes, it's important to give women the right place in media landscape, and their representations must be fair and equal. UN Women supports media monitoring studies on how women are depicted in the media. For instance, the organization engage media professionals by raising awareness of gender equality and violence against women, including through special workshops and tool-kits, to encourage gender-sensitive reporting." UNESCO In line with UNESCO's Global Priority Gender, "UNESCO is contributing to achieving full gender equality in the media by 2030". To reach this goal, the Organization developed the Gender-sensitive Indicators for Media (GSIM) to measure gender awareness and portrayal within media organizations (e.g. working conditions), but particularly in editorial content. The Organization has been promoting their application by governments, media organizations, journalists unions and associations, journalism schools and the like. They set the basis for gender equality in media operations and editorial content. In addition, each year, UNESCO organizes a campaign named "Women Make the News"; in 2018 the theme was Gender Equality and Sports Media as "Sports coverage is hugely powerful in shaping norms and stereotypes about gender. Media has the ability to challenge these norms, promoting a balanced coverage of men's and women's sports and a fair portrayal of sportspeople irrespective of gender." Nonprofit Organizations Some nonprofit