series began on TV2 in New Zealand on August 30, 2015. In Poland, the show appeared on Comedy Central Family Poland on August 25, 2016. Home media For a limited time, Selfie streamed on the ABC website and Hulu. It was on Hulu from November 25, 2014 to May 2015 and returned on May 1, 2016 until April 30, 2019. No official DVD or Blu-ray was made. Currently, Warner Brothers have not released the show on any streaming platforms. Production Development On October 8, 2013, ABC picked up a pilot from creator Emily Kapnek, which was described as a comedy inspired by My Fair Lady. On May 8, 2014, it was ordered to series. Casting It was reported on February 18, 2014 that Karen Gillan would star as Eliza Dooley. On February 24, 2014, Tim Peper and Da’Vine Joy Randolph were cast for the pilot. Allyn Rachel joined the show on February 24, 2014. David Harewood was added to the cast as Sam Saperstein on March 6, 2014. John Cho was announced as the male lead for Henry Higgs on March 13, 2014. The producers initially intended to cast Henry Higgs as a white Englishman who was several generations older modeling after the original character. The casting process was very extensive. The creator, Emily Kapnek said, "We looked at tons of different actors, and really once we kind of opened our minds and said let’s get off of what we think Henry is supposed to be and just talk about who is, we just need a brilliant actor—and John [Cho]’s name came up." She also mentioned that the ABC network was the first to suggest color-blind casting. Julie Anne Robinson, one of the directors and executive producers who later worked on Bridgerton, revealed in 2021 interviews that she advocated casting Cho and had to persuade "top to bottom of everybody in that chain" that he was the perfect choice for the role, which took a long time to consider. Robinson fought for Cho and won, saying, "That's what I'm most proud of about that whole pilot." Filming Since Karen Gillan was filming Guardians of the Galaxy at the time, she had to shave her head for the role of Nebula and then wear a wig as Eliza on Selfie. In the pilot, she wore a generic wig for most of the first episode, then later switched to a personal wig