attributed to Faust and her creative team for including strong characters, cross-generational appeal, cultural references, the show's expressive Flash-based animation, and the ability for the showrunners to communicate and reciprocate with the fandom, such as including fan-derived elements within the show. Hasbro was initially caught off-guard by this surprise demographic but have since come to embrace it, leveraging licensing deals to market clothes, media, and other merchandise beyond toys to the older audience. Synopsis The documentary is split into numerous sections, primarily featuring the mid-2012 BronyCon, GalaCon, and B.U.C.K. conventions. These portions are bookmarked by several featurettes, including original animations, interviews with the show's creative staff, members of the fandom, and other such facets, and look at the fandom's various effects, including music, art, videos, writing, and gaming. The work in particular provides background and the experiences of a number of fans, explaining their introduction to the fandom, the hardships they have faced by admitting this to others, and their enjoyment of the conventions. In addition to the live footage, the documentary includes original animated interstitials in the style of Friendship Is Magic, featuring songs composed by Arthur Sullivan; arrangement by David O.; lyrics by Amy Keating Rogers, Zachary Lobertini, and Faust; and sung by de Lancie and Strong. In these sequences, de Lancie voices a professor pony giving an illustrated lecture about the fandom's history, subgroups and popular activities, only to be confronted by a group of mares who call him out on his presentation's male orientation at the end. Production John de Lancie was a guest voice of the villain character Discord in the second season 2-part premiere, "The Return of Harmony". Faust had written the Discord character as a sendup of de Lancie's Q from Star Trek: The Next Generation, though had not anticipated that he would be the actual voice. When the production team started to look into voice actors for the character, they found that de Lancie was available, and made some alterations in Discord's mannerisms to be even more Q-like. Though at the time de Lancie felt it was just another small role when he recorded the lines, he was overwhelmed in email and other social networking services with positive reactions from the show's fans praising the character after the episode's airing. He began to research the fandom and found that it had many similarities to the early Star Trek fandom, in which most