Erb has managed partnerships between EA SPORTS' most popular video game franchises and numerous brands, including McDonald's, Nike, Doritos, Susan G. Komen, Louisiana Hot Sauce, and Coors Light. These partnerships have included everything from custom promotional packaging to full product line extensions, including custom gaming headsets created in partnership with Monster and Madden NFL flavored chips by Doritos. Other partnerships have included those with professional sports leagues, including a weekly gaming tour that traveled with and mirrored NFL games. In 2012, Erb was announced as one of Brand Innovators' "40 Under 40", a recognition of his team's work to transform EA SPORTS into a lifestyle brand that interacts socially with its consumers year round. The list, compiled annually, recognizes the achievements of brand marketers in digital media and emerging advertising technologies. While in his role at EA SPORTS, Erb gave talks about brand marketing's future in the digital age. In this capacity, he was the keynote speaker at Ad:Tech Sydney in 2012. Erb also spoke at Tedx Cincy and Business Insider's 2012 Social Media ROI Conference. In 2013, Erb joined Legendary Pictures as EVP of Brand Marketing. In his role, Erb was responsible for rebuilding the overall brand architecture and developing strategic programs that elevated Legendary's consumer brand awareness. In 2014, Erb returned to the video game industry and co-founded a strategic marketing agency named tripleclix. tripleclix has been built off Erb's previous video game experience to build brand and studio relations for the benefit of gamers. The only specialized video game centric marketing agency of its kind, tripleclix is the connective tissue through which studios, brands, and gamers interact. With an initial team of additional employees tripleclix quickly won the trust, and business, of video game console maker Xbox. tripleclix has grown under Erb's leadership into a team of a half-dozen employees and over a dozen clients. In the short time that tripleclix has existed it has already won several marketing awards, including a Game Marketing Award and a Clio. tripleclix, though still fully focused on game marketing, continues to branch out into new markets, producing television broadcasting and producing music soundtracks. Personal life On August 14, 2007, the launch date of Madden NFL 08, Erb was struck by a car in Times Square while walking home from the official Madden NFL Launch Event. After several months in the hospital, he returned to work on November 1, 2007. Erb