"30 Minute Love Affair" is a song performed by English recording artist Paloma Faith. It was released on 10 August 2012, by RCA Records, as the second single from her second studio album Fall to Grace (2012). The song was written by Faith and Chris Braide, while Nellee Hooper produced it. Faith explained that the concept of the song is based on a real-life encounter she had with a busker when she was fourteen. The singer said that she wanted the song to have a similar feel of freedom and escape that the 2011 film Drive evokes. The artwork for the song was released on 3 July 2012. The music video, which was directed by Emil Nava and filmed at the Clapham Grand, was released on 9 July. It shows Faith performing "30 Minute Love Affair" in a Soho strip club and enjoying a brief relationship with another man, following an argument with her boyfriend. "30 Minute Love Affair" has received mostly positive attention from critics and it reached a peak position of number 50 on the UK Singles Chart. Background On 3 July 2012, Faith announced that "30 Minute Love Affair" would serve as the second single from her second studio album Fall to Grace. Co-written by Faith and Chris Braide and produced by Nellee Hooper, the track was released in the UK by RCA Records on 12 August 2012. "30 Minute Love Affair" is based on a real-life encounter Faith had with a busker in Leicester Square when she was fourteen. The singer explained "I asked him if he'd be there the next day and he said he would. When I went back he was gone, and I've never forgotten it." Faith commented during a behind the scenes video that it was sometimes better if you did not get to know certain people that you have a fleeting moment with because then they stay perfect in your memory, which they might not do if you get to know them. Faith stated that the single was "a definite nod" to the soundtrack of the 2011 film, Drive. She wanted to give the song the same type of "80's road movie" feel and "a sense of freedom and escape" that the film evokes. The artwork for the song was also revealed on 3 July. It shows Faith in a blue Bernard Chandran long sleeve lace dress about to kiss a