being shut down. Later in 1978, Joseph Piccioni became the managing director of BWC in Great Britain. With his business expertise and dedication to animal rights, Piccioni helped lead BWC to launch its lines in the United States in 1989. See also List of animal rights advocates List of vegetarian and vegan companies Testing cosmetics on animals References External links Beauty Without Cruelty full information 1963 establishments in England Anti-vivisection organizations Cosmetics companies of the United Kingdom Chemical companies established in 1963 Veganism in the United Kingdom Vegetarian companies and establishments of the United Kingdom