In a closed position, the finger receiver lays flush with the bottom of the wait tray so that the tray can sit on the surface of a bar or table without wobbling and can be stacked onto other trays. When the device is open, two slots can be accessed into which a waitperson may secure their two inside fingers, similar to how a flip-flop structurally attaches itself between the toes of the foot to counter the large stresses place upon it. The Safetray product's arrangement creates a strong cantilever advantage for the waitperson to allow them additional control over torque caused by items placed in various locations around the tray. The stability achieved with the Safetray product allows a waitperson to place a bottle of wine right at the edge of the tray while still keeping the tray in a horizontal position by reacting instinctively against the bottle's off-balance downward force. Intellectual property and publicity Grieve filed for a Great Britain patent in March 2010 and began seeking investors. By April she had formed Safetray Products Limited, which sought to register the intellectual property "safetray, safetray," as a trademark in the United Kingdom, and sent 2,500 Safetray devices throughout a Scotland hospitality chain as part of a testing process. In August 2010, seeking to secure financing from a panel of venture capitalists, Grieve appeared with the Safetray device on a Dragons' Den-style "Brand of the Future" competition at the Edinburgh International Marketing Festival. Bill Jamieson, writer for The Scotsman and a judge at the competition, noted that the product was a step towards making drink service trays in hotels and bars spill-proof. The Safetray device lost the competition to a company that turns discarded plastic into chairs, lighting, and other eco-focused products. A month later, Safetray Products Ltd uploaded the first of several Safetray promotional videos to YouTube. In 2011, Safetray Products Ltd won the Marketing 4 Start-Up Britain award at a competition run by the Marketing Agencies Association and the Government-backed StartUp Britain initiative and the company received creative ideas and marketing advice free of charge for a year from Iris Worldwide. Sales By June 2011, the Safetray device was being manufactured in China to meet orders that had been placed by customers throughout Europe and across America. In December 2011, after the Safetray product had been exhibited at trade shows in Las Vegas and Chicago, Safetray Products Ltd