by the Carnegie Science Center Award for Innovation in Information Technology, and has been the subject of University of Virginia Darden School of Business's MBA Teaching case “SmartOps Corporation: Forging Smart Alliances?” OrganJet and GuardianWings In 2011, Tayur founded the social enterprise OrganJet Corporation, which facilities multiple listings and provides on-demand private jet transportation for patients to receive organ transplantation in a wider geographic range. Since the founding of OrganJet, Tayur's "entrepreneurial approach to reform [the] organ waiting list" has caught the attention of Nobel Laureate Alvin E. Roth, among other preeminent economists. In addition, OrganJet has been covered by the AOL/MAKERS initiative and by the media in regions suffering from geographic disparity in waiting times for organ transplants, such as Boston, Denver, and Wisconsin. In July 2012, with the founding of GuardianWings, Tayur became the first social entrepreneur to start a “contract hybrid,” in which a for-profit entity (OrganJet) is symbiotically integrated with a not-for-profit subsidiary (GuardianWings) sharing a common social mission of providing inclusive access to organ transplantation. A 2013 Harvard Business School case titled "OrganJet and GuardianWings" (by Julie Battilana and James Weber), covering the decision process behind the organizational structure of OrganJet and GuardianWings, has been taught at Harvard Business School. The case has also been used by the University of Michigan's Ross School of Business, among other business schools, in its course "The Corporation in Society," where Tayur was interviewed by the instructor Jim Walsh. Students were asked to write responses to the question "If you were Sridhar Tayur, how do you think about your aspirations to establish OrganJet and GuardianWings, change the current transplant system in America, honor your commitments to Carnegie-Mellon University, and live a full life?" In an interview with The Guardian, Tayur said that the hybrid model was more efficient than a traditional pure for-profit or not-for-profit: "It would have been much easier for me to have said it's a not-for-profit or a for-profit and satisfy the skeptics. But the primary goal of my company is to help as many people as possible get transplants quicker." On August 7, 2013, it was announced that Irena Bucci, a resident of the Washington D.C. area, successfully received a kidney transplant in Pittsburgh through the service provided by OrganJet. In June 2014, OrganJet sponsored a “Transplants” campaign with Mediaplanet and USA Today aiming to increase the public's awareness of the importance of organ donation.