society have a problem with that?" in mind. Distribution An initial edit of the film was shown to a select audience at the Equestria LA convention in Los Angeles in early November 2012. Some final edits incorporating additional convention coverage and fan contributions were done afterwards, prior to the release. The film was released digitally to those that funded the Kickstarter on January 19, 2013, with home media versions following that February. The producers planned to show the film at various film festivals, including the 2013 Kansas City Film Festival. The United States cable network Logo TV has acquired the rights to broadcast the documentary and first aired it October 14, 2013 as the premiere episode of their WHAT!? Logo Documentary series. After the digital release of the main documentary to the backers of the Kickstarter campaign, the production team continued to work on additional features that would have been part of a separate media release. In early February 2013, the production team announced that due to high rates of copyright infringement of the digital version within the brony community, they had ceased further work on these features, stating "that investing any more time and energy would be not be worthwhile". Regarding the infringement, De Lancie stated that the creators early on had decided not to take any form of payment for the documentary and were instead using the money toward production, with the expectation of earning money from sales of the work. Unlicensed versions of the film were reportedly on YouTube and other sites within a half-hour of its release to backers, and while de Lancie estimates 4,000 copies were sold digitally, they estimated that more than 10,000 people have seen the film. The decision to discontinue production did not affect their plans to continue to publish the documentary on home media, fulfill the remaining Kickstarter backer rewards, or additional releases at film festivals and streaming services. The film was released on DVD and Blu-ray, with an option for additional new features, on February 17, 2013. Digital streaming of the film on various services began on September 13, 2013. Reception The film received a generally favorable reception from the fandom and a mixed reception from critics, with some feeling the film focused on certain aspects of fandom and ignored other facets, including the lack of criticism of the fandom by others, and the significant portion of female adult fans,