shelves by March 2013. The then unnamed and unannounced Need for Speed game was slated for a Q3 2012 release, which would have been any time between October and Christmas 2012. On 25 May 2012, a booth schedule sent out by Twitch revealed that EA was showing off Need for Speed: Most Wanted at E3. While EA had previously confirmed that a new Need for Speed was on the way, this was the first time its title had been confirmed. On 1 June 2012, EA officially confirmed the existence of the Criterion-developed Need for Speed: Most Wanted as part of the publisher's E3 line-up. Need for Speed: Most Wanted was officially revealed at EA's Media Briefing during E3 2012, with a trailer which showed a police chase involving a street race. The trailer was followed by a live demo of the game on stage by creative director Craig Sullivan. When asked about that Criterion Games would only be focused on Need for Speed, meaning no more Burnout, Sullivan stated "It's more a case of wanting to get Need for Speed back on its feet after last year," referring to the poorly received Need for Speed: The Run. Producer Matt Webster stated that Most Wanted is "everything we know about open-world driving, just piling it together. All the best stuff about Burnout and everything we did in Hot Pursuit, we're just smashing them together." On 30 July 2012, it was reported that Most Wanted would include some form of Kinect functionality on Xbox 360. The "Better with Kinect" banner was seen emblazoned on the game's Xbox 360 cover during the game latest gameplay trailer. On 7 September 2012, it was confirmed by producer Matt Webster that the game would support Kinect with a range of support-oriented voice commands that allow players to keep watching the road in front of them. Many of the commands would be tied to the game's "easy drive" menus. At Gamescom 2012, Sony Computer Entertainment announced Cross Buy, which offers the Vita version of a game for free to customers who purchase it on PlayStation 3. When asked by IGN about Cross Buy for Most Wanted, an EA spokesperson told "We're taking it under consideration, but we have no specific plans to announce at this time." Producer Matt Webster announced that the Vita version of the game is "exactly the same game [as the PlayStation 3 version]