market share by imports. These facts cause reduction of beekeepers’ production, implying underutilised resources, lower economies of scale, and higher production costs. In addition, products manufactured in countries with much lower quality standards and/or adulterated with substitutes are gaining market share through unfair competition. Lack of specific regulations with respect to bee products are another threat for the beekeeping market and public health safety. Currently, there are no accepted standards for certain products like pollen and royal jelly. Few countries have guidelines or standards for products other than honey. This means it is possible to find products in the market under these labels without any quality and authenticity control. Project status Apifresh is in the second year of development. Currently the project has collected more than 400 pollen and 20 royal jelly samples from ten European countries. These samples have been analyzed in the two laboratories participating in the project: Marchamalo (Spain) and Tubitak (Turkey) with a third reference laboratory in Germany. A set of guidelines have been produced for the beekeepers to ensure samples are collected according to a given protocol; ensuring the quality of harvesting, transportation and storage conditions. Also strict interlaboratory validation protocols have been defined; including: a validation protocol, a validation master plan and standard format for inter-laboratory reports. A complete set of analytics has been specified in the protocol; including the following: Proteins Lipid Total carbohydrates Dietary fiber Ash Foreign Materials Genetically modified organism Water Content Flavonoids Enzymes Chloramphenicol (CAP) Sulfanomides and Trimethoprim Tetracyclines Streptomycin Chlorfenvinphos Nitrofurans Metabolites Aflatoxins Polycyclic aromatic hydrocarbons Pesticides Heavy metals (Cadmium Mercury, Lead, Tin) Macrolides : Tylosin A, Tylosin B, Erythromycin A, Erythromycin A metabolite, Clindamycin, Josamycin, Leucomycin, Lincomycin, Spiramycin, Tilmicosin Aerobic Bacteria E. coli Coliform Mold Yeast These analyses have been performed already in the set of available samples and the results from the 2011 sample collection campaign area available. Validation for the chemical analysis has been performed following Eurochem /Citac Guide GC 4 (QUAM:2000.1, second edition) while validation studies for microbiological analysis has been done based on ISO 19036. In addition the first computer vision software module has been completed and is already available. The module is able to separate pollen samples by its color, categorize them according to an internal dictionary of pollen species and count the relative proportions of the different pollen types in the sample. All this is done automatically in a few seconds, using