U.S. for $799 (still a bargain compared to the IBM PC at $1500 or Mac at $2500). The industrial design for the exterior was created by Duncan Copeland, a Philips designer from Europe assigned to the PHIS operation in Knoxville, Tennessee. The application and thus keyboard layout was designed by Greg L. Weinstein, inspired by the Ashton-Tate MultiMate Advantage software for the IBM PC. Project Manager was Robert S. (Bob) Gepp, lead software engineer was Rexford A. (Rex) Battenberg, and lead developer of the custom operating system was Nicholas (Nick) Vigorito. It was manufactured at the Philips factory in Vienna, originally at the rate of 11 systems/hour, although some of the inventory was remanufactured at the master Magnavox North American warehouse in Jefferson City, Tennessee (an hour away from the PHIS offices). Floppy format The 3-1/2" floppy disk format was proprietary, utilizing single-sided, double-density (80 tracks, 18 sectors/track, 256 byte sectors) resulting in 360 KB storage. Smart Keyboard Although never released, an accessory, named the VideoWriter Smart Keyboard, was well under design at the time of PHIS's shut-down in 1988, principally by Greg Weinstein. The Smart Keyboard was to be roughly 8-1/2 by 11 inches, one inch thick, with a flip-open and adjustable 8-row by 80-column display, a full keyboard, and special function keys. It included the ability to hold over 20 pages of typing, and would have provided a calculator, multi-alarm clock, calculator, and several other convenience functions. When connected to the VideoWriter itself through the RJ-14 keyboard connector, documents could be uploaded to the VideoWriter's floppy disk and printed. The hardware chassis was from Kyocera, and was essentially the same as the Radio Shack TRS-80 Model 100 portable computer. References External links Pictures of the Magnavox VideoWriter Magnavox VideoWriter commercial Philips products Word processors Computer-related introductions in 1985 Products introduced in 1985