earn money. Edouard remembered other incidents of those who needed to borrow to live. He did not forget that experience. HumorMuller has many examples during his life in which he demonstrated his good sense of humor. There is a photo of him in Taormina in 1930 with ears held in place on his head made from cactus sections. He also has his wife hold a camel in 1937 in front of an Egyptian pyramid. And in 1935 when he and friends and Ellen went to The Brown Derby in Los Angeles upon departure made some autograph hunters happy by signing for himself “Tom Collins” and his friends en suite signed as “John Haig” and as “Johnny Walker”. He also sent home photos of him seated on boxes in front of his tent in the desert while selling products and of him waiting at a railway station with many suitcase and trunks declaring on the photo “Poor me”. Gather intelligenceIn 1918 Edouard used his intelligence to gather information about the stern and serious quartermaster who was a colonel. He learned from a bartender that the colonel collected scarabs and was quite a specialist in that field. So Edouard bought several cheap scarabs and added to them an old and expensive one. When Edouard showed the scarabs wrapped in a cloth to the bartender at the colonel glanced over and of course got involved in the conversation with Edouard. Edouard sold the entire lot of sweetened condensed milk with coffee flavor to the colonel who of course likely gained a rare scarab. Know your employeesEdouard almost daily ate his meals with staff at the Epicure, across the street from the offices where they ate in the back of the kitchen in casual surroundings. He entertained often at his home and organized trips and events for staff. He took staff on working vacation retreats where much problem solving took place. Not be too ostentatiousMuller refused the suggestion in the early 1940s to buy a Cadillac, the top-of-the-line car in the US, and instead bought a Packard. He reasoned he could buy two cars for the price of one Cadillac and they were not as showy. Personal life Edouard married a blonde secretary, Jeanne Levillain, from Paris in early 1910. He was 25. His father died after a brief illness in April 1914 at the age of 64. Edouard was 29. His mother did