Roman Maximov was appointed as CEO. Operating as part of LIST, 2019–2020 Since late 2019, RUTUBE worked as part of the LIST platform, which provided free access to content on the condition that a user watched ads and answered two questions: one concerning promo content and the other—the audience's interests, to investigate users' needs. The system relied on free access to the content at the cost of having to watch ads carefully and to the end. All videos hosted by the service would be available after a free sign-up via phone number. The service would host Movies and Series rather than UGC. All projects by Premier, TNT, Pyatnitsa!, and other major Russian TV channels were available for free. The "closed" approach resulted in the deletion of the RUTUBE player from major platforms like VKontakte and Odnoklassniki. Merger with Gazprom Media, 2020–present In late 2020, news emerged that Gazprom Media planned to purchase RUTUBE's controlling stock and to monopolize ownership of the video-hosting platform. On December 28, 2020, the information proved correct: Gazprom Media became the sole owner of OOO Ruform (a company which includes RUTUBE and Pladform) and was planning to carry on with the team. The size of the deal became public. In late December 2020, RUTUBE canceled mandatory sign-up for those planning to confine their activities to watching videos. Users wanting to comment or to post their own videos would need to sign up via email, not via phone number. Also, RUTUBE switched back to the classic monetization model - relying on free video-streaming with mandatory ad-viewing. The polling system was canceled. In April, RUTUBE was relaunched. The changes influenced the web version: which featured a completely new interface, intuitive navigation, a new color-palette, and new content-management tools. The site added new sections: "Podcasts", "Tuition", and "Goods". Also, new monetization tools appeared: donations, subscriptions, and live online-sales. In August 2021, Alexey Nazarov, former ER-Telecom top-manager, replaced Roman Maximov as the new CEO of Rutube. Nazarov's main tasks include further upgrade, and increasing users and traffic, as well as strategic and operational management. A large-scale cyberattack forced the video platform offline, hours before the scheduled streaming of the Moscow 9 May Victory Day parade. It turned out that the platform security audit was outsourced to Ukrainian company, which used a purposely left backdoor to wipe most of its content and install Ukrainian propaganda. In July 2022, two Russian pranksters,