In (2010). Giacchino referenced Jerry Goldsmith's themes for the 1968 film and Danny Elfman's theme for the 2001 film, while also incorporating his own themes referencing the score for Lost (20042010) and Super 8 (2011). The soundtrack was released by Sony Classical Records on July 8, 2014. Release On May 31, 2012, Fox announced that Dawn of the Planet of the Apes was scheduled for release on May 23, 2014. However, it was announced on June 20, 2013 that the release date for Dawn was being pushed back two months to July 18, 2014. On December 10, 2013, the film was pushed up one week to July 11, 2014. The film premiered at the Palace of Fine Arts in San Francisco, California on June 26, 2014. The film closed the 36th Moscow International Film Festival on June 28. In Hungary, the largest cinema chain called Cinema City could not agree with the film's distributor, InterCom, and as a result it opened on July 17, 2014, on 45 screens, significantly fewer than similar big-budget productions. However, the film still managed to top the weekend box office chart of the country beating Transformers: Age of Extinction, which had been leading the chart for three weeks (on 105 screens distributed by UIP Duna). Marketing A viral marketing campaign for the film launched in July 2013 included a "simian flu" website and mock PSA videos. 20th Century Fox and Vice Media's Motherboard released three short films online in July 2014 which document the ten-year gap between the events of Rise of the Planet of the Apes and Dawn of the Planet of the Apes. A novel titled Dawn of the Planet of the Apes: Firestorm which is also set between the events of the first two films was published in May 2014 by Titan Books. A partnership with 20th Century Fox and Ndemic Creations saw mobile/PC game Plague Inc. get a Dawn of the Planet of the Apes-themed update on July 10, 2014. It allows players to create and customize a simian flu virus to infect the world and eradicate humanity whilst helping apes survive. Reception Box office Dawn of the Planet of the Apes was a success at the box office with many critics calling it "the summer's best popcorn film", and Deadline Hollywood commented saying it is "a franchise that will keep going and going, unless they screw it up". The film