man. Reception Critical response "30 Minute Love Affair" received mostly positive reviews. Robert Copsey from Digital Spy included "30 Minute Love Affair" in the website's "10 tracks you need to hear" playlist. Copsey commented "The blend of Faith's soul-drenched vocals with buzzing '80s synths results in a Cyndi Lauper-meets-Drive number". During his official review of the single, Copsey gave it four out of five stars and stated "You'd be forgiven for thinking that she [Faith] was alluding to something much seedier than she really is, particularly given the setting of Soho's red-light district for the accompanying music video. Fortunately, further investigation quickly tells otherwise." Colin Gentry of 4Music said "After the string-heavy heartbreak of 'Picking Up the Pieces', Paloma Faith has changed tack with her new single. '30 Minute Love Affair' is a love song about a fleeting romance, with more than a ring of Adele about it." John Dingwall, writing for the Daily Record, said "A superb soul effort backed by the sort of synth work that wouldn't be out of place on an early Depeche Mode pop effort rekindled by Stock, Aitken & Waterman." A reporter for the Sunday Mail quipped that the track is "a powerful little number". While Nick Levine from the BBC called the song "Annie Lennox-style synth-pop." During her review of Fall to Grace, Contactmusic.com's Hayley Avron proclaimed "'30 Minute Love Affair' is possibly the worst offender. The concept of the song goes nowhere beyond the obvious connotations of the title and musically, it sounds as though the love affair lasted longer than it took to write the song." The Scotsmans Fiona Shepherd branded the song "dreary". Chart performance "30 Minute Love Affair" made its debut on the UK Singles Chart before its official release. The song later rose from number 87 to a peak position of number 50, selling 7,414 copies. Music video The accompanying music video, directed by Emil Nava, was released on 9 July 2012. It was filmed on location at the Clapham Grand on 12 June 2012. In the video, Faith wears a bronze 50's inspired dress, which was co-designed by herself and her stylist, Karl Willett and made by Wendy Benstead. The dress is accessorised with a customised hair flower of the same colour and a faux fur stole. Faith commented that her look was inspired by a dress worn by Marilyn Monroe. Of the dancers featured in the