film was named "Sarosthara" but later it was changed to "Sarocharu" which was confirmed by Richa in her Twitter. This is the second film Ravi Teja is working with Kajal Agarwal after Veera and with Richa Gangopadhyay after Mirapakay. Nara Rohit, the nephew of former Chief Minister of Andhra Pradesh Nara Chandrababu Naidu, and veteran actors Jayasudha and Chandra Mohan hired for important roles. In November, a set of stills and 2 First Look Posters were Launched which got stunning response. It was also reported later that the pair of Ravi Teja and Kajal will be seen in a very beautiful romantic track that is expected to be a highlight of the movie. Filming Sarocharu, to be produced by Vyjayanthi Movies, will go on the floors from 16 June in Ooty but postponed to 1 July<ref>{{cite web|author=Sashidhar AS, TNN |url=http://articles.timesofindia.indiatimes.com/2012-06-14/news-interviews/32234708_1_shooting-entertainer-kajal-agarwal |archive-url=https://web.archive.org/web/20130928034524/http://articles.timesofindia.indiatimes.com/2012-06-14/news-interviews/32234708_1_shooting-entertainer-kajal-agarwal |url-status=dead |archive-date=28 September 2013 |title=Ravi Tejas "Sir Osthara" shooting postponed – |work=The Times of India |date=14 June 2012 |access-date=4 August 2012}}</ref> and again postponed to 8 July. The new schedule of the film started on 29 July 2012. In this flick, Ravi Teja plays the role of a Football Coach and Richa tweeted her character name to be Vasudha. After wrapping up a schedule in Ooty, the unit members flew to Italy and the film was shot for 12 days and later they moved to Germany to complete the schedule and there scenes Ft. Ravi Teja and Kajal Agarwal were shot. During the shooting of the schedule, it was reported that the film will be shot in exotic places of Italy and Switzerland. In the end of September 2012, The song "Racha Rambola" was shot in RFC, Hyderabad and it was reported that Richa is shaking leg along with Ravi Teja in the song and Richa loved the song. In November, it was declared that the film is in the last leg of shooting and except for a song, most part of the film has already been wrapped up. In the end of November, the shooting of the film was wrapped up. Leading distributors Blue Sky, who were associated with films like 100% Love, Gabbar Singh and Sri Rama Rajyam, purchased the overseas rights for an undisclosed price which is said to be the highest ever for Ravi Teja in overseas area. Release The film was cleared by Central Board of Film Certification on 19 December 2012. The film