Hollywood Heights is a family drama, which aired on Nick at Nite and TeenNick from June 18 to October 5, 2012. Loosely based on the Mexican telenovela Alcanzar una estrella (To Reach a Star), the series follows aspiring singer-songwriter Loren Tate (Brittany Underwood), whose life changes forever when she crosses paths with her rock star idol Eddie Duran (Cody Longo). Hollywood Heights was executive produced by six-time Emmy Award-winner Jill Farren-Phelps, and co-executive produced by Hisham Abed and Josh Griffith, who also served as head writer. The series was announced in May 2012 as an international co-production between Sony Pictures Television and Televisa, the Mexican production company which owns the rights to the original telenovela. As with the Latin American telenovela format, Hollywood Heights would run every weeknight at 9 p.m. EST through October. Nick at Nite previewed the first episode several times starting on June 11, 2012, before the 80-episode limited series' official premiere on June 18, 2012. The show initially ran on weeknights at 9 p.m. (EST). In May, the network had announced that actor James Franco would appear in a multi-episode story arc as Osborne "Oz" Silver, an eccentric and ruthless movie mogul. Franco's first appearance was on June 29, 2012. Halfway through the series on August 13, 2012, it was moved to Nick at Nite's sister channel TeenNick at 8 p.m. EST. The series was not renewed for a second season. Plot Loren Tate (Brittany Underwood) is a high school senior dreaming of a career as a singer-songwriter—and of hunky rock star Eddie Duran (Cody Longo). Eddie, meanwhile, is not happy with the direction his career has taken—toward shallow pop music rather than the soulful material he prefers. Following Eddie's manager and label pushing him to give them new songs for a new album, Eddie uses it as an opportunity to launch a new contest in which he can collaborate with a fan on a new song (that is hopefully more to his musical liking). Meanwhile, shy Loren, is very hesitant to enter Eddie's contest and fears that any song she writes isn't good enough for her idol. But with Loren's cool single mom, Nora (Jama Williamson), and sassy best friend, Melissa (Ashley Holliday), egging her on, she enters and wins Eddie's songwriting contest, and worlds collide. As Loren is increasingly dazzled by (and welcomed into) Eddie's celebrity world, he is realizing how unhappy he is,