The third season of the American reality talent show The Voice premiered on September 10, 2012 on NBC. NBC officially announced The Voice's renewal on May 13, 2012, during its 2012–13 upfront presentation, with the show returning as a fall series. Blake Shelton, Christina Aguilera, Adam Levine and CeeLo Green continued as coaches. Season three introduce Steals during the Battle rounds in which other coaches can save a losing artist to join them to their team and reinstating them in the competition. It was initially enacted during the Battle rounds, but would later extended to Knockout rounds (also introduced this season) from season five onwards. This is the first season to introduce a revamp of the competition during the live shows adapting to a format similar to The X Factor, where eliminations now apply to any artists disregarding to the team's affiliation, and the iTunes bonus multiplier where it was awarded a tenfold of votes (fivefold as of season five) to certain artists if their recorded single peaked at a certain position at the close of the voting window. This is also the first time in the show's history a reduced three artists represented in the finale, thus making it the first season not all of the coaches would guarantee to represent an artist in the finale. This is one of only four seasons where the team size was not 12, but with a size of 16 (The inaugural season was the first with a size of eight members; seasons 18 through 20 had 10 members instead of the traditional 12). Cassadee Pope was announced as the winner of the season, making her the first female winner of The Voice. Pope's victory also marked Shelton's second win as a coach, and the first coach to win multiple (and consecutive) seasons. Auditions, coaches, and hosts Auditions for were held on July 7 to August 12, 2012 in Memphis, Minneapolis, New York, Dallas and Los Angeles. All original coaches signed on for season three. Mary J. Blige, Michael Bublé, Rob Thomas, and Billie Joe Armstrong joined the show as advisers for Adam Levine, Blake Shelton, CeeLo Green, and Christina Aguilera's teams respectively during the Battle Rounds segment of the show. Christina, Blake, and Cee Lo brought in Ron Fair, Scott Hendricks, and Jennifer Hudson respectively to help coach in the episode, Top 10 Perform Live. Cee Lo brought in Bill Withers to