video, Faith stated "This is a autobiographical piece, where I'm sort of including both types of dancers that I used to look at, that I found empowering, but also the types of dancers that I used to look at, that I found degrading, and sort of meshing it all into this hyper-real version of what was really the early days of my career." Nava added that he approached the video for "30 Minute Love Affair" with a view to making it simplistic and cinematic. The concept of the video is that Faith has had an argument with her boyfriend, played by the singer's real-life friend James, and stormed off to an underground strip club in London's Soho. She then meets another man, who distracts her. Faith performs "30 Minute Love Affair" on the stage at the club. The singer later disappears from the stage and has "an intensive" brief relationship with the man, who also played the piano for her during her performance. Faith then returns to her boyfriend. Becca Longmire of Entertainmentwise commented that the video is "very Paloma-esque!" While a BT Vision website writer called it "stylish". Digital Spy's Copsey stated "Soho's red light district is an apt setting for Paloma's latest clip, which is packed to the brim with vintage glamour." On 1 August 2012, an acoustic session video of "30 Minute Love Affair" was released. Filmed in black and white, it simply features Faith singing the track. Live performances Faith performed "30 Minute Love Affair" for the 2DAY show on BBC Radio 2 on 10 May 2012. She later performed the track at New York's Le Baron club as part of an event sponsored by Absolut Vodka. On 20 July, Faith gave a performance of "30 Minute Love Affair" on Superstar. The following month, she appeared on Channel 4's Sunday Brunch to sing and promote the track. Track listing and formatsDigital download"30 Minute Love Affair" – 3:1930 Minute Love Affair (Remixes) – EP''' "30 Minute Love Affair" – 3:19 "30 Minute Love Affair" (M-Factor Remix) – 3:07 "30 Minute Love Affair" (DC Breaks Remix) – 4:25 "30 Minute Love Affair" (Hostage Remix) – 3:28 Credits and personnel Credits adapted from Fall to Grace'' album liner notes. Paloma Faith – vocals, songwriter Chris Braide – songwriter Nellee Hooper – producer, mixer, keyboards, drums Jake Gosling – keyboards, drums Simon Gogerly – mix engineer Dave Miles – audio