The Sunset Strip is the stretch of Sunset Boulevard that passes through the city of West Hollywood, California. It extends from West Hollywood's eastern border with the city of Los Angeles near Marmont Lane to its western border with Beverly Hills at Phyllis Street. The Sunset Strip is known for its boutiques, restaurants, rock clubs, and nightclubs, as well as its array of huge, colorful billboards. History Prior to the 1984 incorporation of the city of West Hollywood, the Sunset Strip lay in an unincorporated area of Los Angeles County. Because of this, the Sunset Strip and all of West Hollywood gained a reputation for being a loosely regulated area, in large part because it was not under the jurisdiction of the Los Angeles Police Department. 1920s Gambling was illegal in the city of Los Angeles, but legal in unincorporated Los Angeles County, which fostered the development of rather wilder nightlife in West Hollywood than was found within the city limits. In the 1920s a number of nightclubs and casinos moved in along Sunset Strip, which attracted movie people; alcohol was served in back rooms during Prohibition. 1930s and 1940s In the 1930s and the 1940s, restaurants and nightclubs on Sunset Strip, like Sherry's, Ciro's, the Mocambo and the Trocadero, were patronized by people working in the movie industry. Some of its expensive nightclubs and restaurants were said to be owned by gangsters like Mickey Cohen and Bugsy Siegel, earning Sunset Strip a place in Raymond Chandler's 1949 Philip Marlowe novel, The Little Sister. Also on Sunset Strip are the Garden of Allah apartments—Hollywood quarters for transplanted writers like Robert Benchley, Dorothy Parker, and F. Scott Fitzgerald—and Schwab's Drug Store. 1960s By the early 1960s, Sunset Strip had lost favor with the majority of movie people, but its restaurants, bars and clubs continued to serve as an attraction for locals and tourists. In the mid-1960s it became a major gathering place for the counterculture and was the scene of the Sunset Strip curfew riots in November 1966, involving police and crowds of young club-goers. Those riots inspired the Buffalo Springfield song "For What It's Worth". Sunset Strip became popular with rock musicians and their fans. Bands such as Led Zeppelin, The Doors, The Byrds, Love, The Seeds, Frank Zappa, and others played at clubs like Gazzari's, the Whisky a Go Go, the Roxy, Pandora's Box and the London Fog. In