Hayao Miyazaki, won the Golden Bear at the Berlin International Film Festival and in 2003 at the 75th Academy Awards it won the Academy Award for Best Animated Feature. It was the first non-American film to win the award and is one of only two to do so. It has also become the highest grossing anime film, with a worldwide box office of US$274 million. Following the launch of the Toonami programming block on Cartoon Network in the United States in March 1997, anime saw a giant rise in the North American market. Kid-friendly anime such as Pokémon, Yu-Gi-Oh!, Digimon, Doraemon, Bakugan, Beyblade, Sonic X, and the 4Kids Entertainment adaptation of One Piece have all received varying levels of success. This era also saw the rise of Anime-influenced animation, most notably Avatar: the Last Airbender and its sequel The Legend of Korra, Megas XLR, Code Lyoko, Ben 10, Chaotic, Samurai Jack, The Boondocks, RWBY and Teen Titans. As such, anime further became entrenched in U.S. households with the launch of Adult Swim by Cartoon Network in 2001, aimed at those in the "older OVA & tape trading crowd," with a new fandom forming. This fandom was, however, exclusive and elitist with newcomers expected to know how to use IRC, some basic Japanese, and so on. At the 2004 Cannes Film Festival, Ghost in the Shell 2: Innocence, directed by Mamoru Oshii, was in competition for the Palme d'Or and in 2006, at the 78th Academy Awards, Howl's Moving Castle, another Studio Ghibli-produced film directed by Hayao Miyazaki, was nominated for Best Animated Feature. 5 Centimeters Per Second, directed by Makoto Shinkai, won the inaugural Asia Pacific Screen Award for Best Animated Feature Film in 2007, and so far, anime films have been nominated for the award every year. By 2004, over two hundred shows were aired on television. In 2006, graduates of the University of California, Berkeley launched Crunchyroll in 2006, becoming the first "anime streaming service," a model later used by Netflix, Funimation, and Amazon.com in the later 2010s. 2010s In May 2012, the Toonami programming block in the United States was relaunched as a late night adult-oriented action block on Adult Swim, bringing more uncut popular anime back to a wider audience on cable television. In addition to broadcasting or re-broadcasting previously released dubbed anime, the block (as well as Adult Swim itself) has overseen the worldwide premiere