with the same 2.2L EJ22 engine used in the Legacy. The 1995 model year Legacy Outback wagon was largely limited to cosmetic changes, featuring two-tone paint, larger wheels and tires, mud flaps, a roof rack, and upgraded upholstery, similar to the modifications on the previous 1994 model year Legacy Outdoor trim. Production of the Outback was approved by Fuji Heavy Industries CEO Isamu Kawai. The 1996 model year Outback, released in September 1995, incorporated more substantial mechanical changes, including a raised suspension increasing ground clearance to , a raised roof borrowed from the Legacy Touring Wagon variant, and an optional 2.5L EJ25 engine (the EJ22 remained standard). This change was brought about in response to changing consumer tastes for a more durable and utility based wagon. It was marketed as the world's first sport-utility wagon. In Japan, the Legacy Grand Wagon was the equivalent of the Outback, released almost simultaneously in August 1995. Encapsulating the sport theme of the Outback wagon, Subaru hired Paul Hogan, star of the movie Crocodile Dundee, as a pitchman for the vehicle. The ad campaign, which debuted in fall 1995 for the 1996 model year, cost an estimated $20–22 million and included TV ads in which Hogan and an unnamed female companion outrun competing sport-utility vehicles by virtue of the Outback's superior stability, handling, braking, and fuel economy. The advertisements successfully raised sales, with nearly 20,000 Outbacks sold in the nine months following the start of the campaign. Hogan, a former car salesman, reportedly warned Subaru "You better be able to build a lot of these [Outbacks] because I'm going to sell the hell out of them." The sedan version of the Outback, which debuted for the 1997 model year, was initially marketed as an experimental limited run of 300 units exclusively available in New England. Known as the Legacy SUS (Sport Utility Sedan), it was developed at the urging of Ernie Boch Jr., the owner of the independent Subaru distributor for the Northeast. The model moved to nationwide availability for the 1998 model year. Second generation (BE/BH; 1999) Subaru released a similarly altered second generation Outback as part of the third generation Legacy lineup in 1998. The second generation Outbacks were longer and wider than their predecessors. In North America, the new Outback and Legacy were introduced in 1999 for model year 2000. The Legacy SUS became the Outback sedan. Although most markets used