for the largest number, present in the town centre. Merchants benefit from the attractiveness of the geographical situation of the commune with the proximity of the lake and the Massif des Bauges, but also thanks to the casino. However, its aging image as well as competition from neighbouring communes tend to undermine the Aix shops. Indeed, the peripheral communes such as Tresserve, Grésy-sur-Aix, Albens or even Le Bourget-du-Lac attract ever slightly more local clientele. On the other hand, the Chambéry area is facing competition from the area of activity of Les Landiers, where most of the big names are, such as Darty, la Halle aux vêtements, Feu vert, but also the large Carrefour hypermarket. This presence has forced the town of Chambéry to revitalize its own town centre. Aix-les-Bains shops have, in this general situation, struggled to survive and attract potential customers. However, the Aix-les-Bains municipality became aware of this state of affairs. A Fisac record has been opened. The city has set many objectives and measures. For example, to include the creation of an office of trade and crafts, which organises special events à la carte, the creation of an internet site, support for food shops, the study of facilities in the south of the town as well as on the improvement of the bond between the Lac du Bourget and the town centre, the valuation of public space, and more generally the improvement of communication and the development of multiple channels of information for advice. Hydrotherapy Springs, gushing on the hillsides, through two holes in the cliff, were already known to the Celts (the Allobroges tribe), who worshipped them under the auspices of the god Borvo. Attached to the city of Vienne, after the conquest of Caesar, the Roman vicus of Aquae (Aix) grew around a first-class bathing establishment, continually improved and expanded. Therefore, this tradition of baths was permanently preserved over the centuries. There are also testimonies of the presence of King Henry IV in 1600, who washed in the unique Roman swimming pool still accessible at the time, called the Royal Bath. In 1783, through the subsidies of King Victor Amadeus III, a first modern thermal hotel was built. These thermal baths, several times enlarged (1818 to 1856–1860), naturally became the national baths during the incorporation of Savoy into France in 1860. New buildings completed the complex in 1897, and especially in 1934. In 1996, a