known as The KLF. In September, the organisers of the Turner Prize responded publicly that "It proves the validity of our prize that somebody would take so much trouble to set up this award". The Foundation's next advert invited the general public to vote for the worst artist, either by going to the exhibition and using their critical faculties or by letting their inherent prejudices come to the fore. The final advert summarised the whole campaign, asked some questions back to the people that had written to them, and explained that the winner of the K Foundation award would be announced in a TV advert during the live Turner Prize coverage on Channel 4 television. On 20 November 1993, The Economist reported on the K Foundation prize and placed it in context. "Every autumn for the past ten years, an increasingly bad-tempered squabble has raged between, on the one hand, many of Britain's art critics and its popular media, and on the other, its avant-garde "establishment," the small coterie of art historians, curators, and dealers who control the Turner prize." Predicting that Rachel Whiteread, creator of the controversial sculpture House, would win both awards, the magazine said that, if it were so, "the vast numbers of people who equate contemporary art with rubbish will, yet again, feel vindicated." The K Foundation's television adverts on the evening of 23 November 1993 explained that the Foundation were currently "amending the history of art" at a secret location. No mention of the alternative award was made in the post-Turner Prize studio discussion. The K Foundation reportedly pre-announced Rachel Whiteread as their winner at some time before the Turner Prize winner was announced; at 9.30pm, live on television, the Turner Prize was awarded to the same artist. Whiteread reluctantly collected her K Foundation winnings at just past 11pm, saying, "sarcastically, 'What an honour.'" Drummond claimed the advertising campaign cost £250,000. The television advertisements cost £20,000, an amount which Scotland on Sunday said was "carefully chosen to match the value of the Turner prize", the newspaper adding that "Copies of the invoices were supplied as evidence." Each press advert cost between £5,000 and £15,000. The Amending of Art History 25 witnesses - including art critics, journalists, music industry figures and artists - were invited to participate in the Foundation's "Amending of art history". They were driven in a convoy of white limousines, led by a