same success. The 2000s marked a trend of emphasis of the otaku subculture. A notable critique of this otaku subculture is found in the 2006 anime Welcome to the N.H.K., which features a hikikomori (socially withdrawn) protagonist and explores the effects and consequences of various Japanese sub-cultures, such as otaku, lolicon, internet suicide, massively multiplayer online games and multi-level marketing. In contrast to the above-mentioned phenomenon, there have been more productions of late-night anime for a non-otaku audience as well. The first concentrated effort came from Fuji TV's Noitamina block. The 30-minute late-Thursday timeframe was created to showcase productions for young women of college age, a demographic that watches very little anime. The first production Honey and Clover was a particular success, peaking at a 5% TV rating in Kantou, very strong for late-night anime. The block has been running uninterrupted since April 2005 and has yielded many successful productions unique in the modern anime market. There have been revivals of American cartoons such as Transformers which spawned four new series, Transformers: Car Robots in 2000, Transformers: Micron Legend in 2003, Transformers: Superlink in 2004, and Transformers: Galaxy Force in 2005. In addition, an anime adaptation of the G.I Joe series was produced titled G.I. Joe: Sigma 6. The revival of earlier anime series was seen in the forms of Fist of the North Star: The Legends of the True Savior (2006) and Dragon Ball Z Kai (2009). Later series also started receiving revivals in the late 2000s and early 2010s, such as with Studio Khara's Rebuild of Evangelion tetralogy (2007–2021), and new adaptations of Masamune Shirow's manga Appleseed XIII (2011) and Ghost in the Shell: Arise (2013–2016). The decade also dawned a revival of high-budget feature-length anime films, such as Millennium Actress (2001), Metropolis (2001), Appleseed (2001), Paprika (2006), and the most expensive of all being Steamboy (2004) which cost $26 million to produce. Satoshi Kon established himself alongside Otomo and Oshii as one of the premier directors of anime film, before his premature death at the age of 46. Other younger film directors, such as Mamoru Hosoda, director of The Girl Who Leapt Through Time (2006) and Summer Wars (2009), also began to reach prominence. During this decade, anime feature films were nominated for and won major international film awards for the first time in the industry's history. In 2002, Spirited Away, a Studio Ghibli production directed by