become extinct in Vietnam. The Oram Group, the Madison Avenue PR firm that had been hired to promote Diệm's image in the U.S. for $3,000 per month ended its relationship with Diệm during Madame Nhu's visit under the grounds she had so badly damaged the image of the Diệm government in America that there was nothing that could be done to improve his image and a continued association was going to cost the Oram Group other clients. American journalists had discovered Madame Nhu was "unfortunately too beautiful to ignore" as a Kennedy administration staffer complained, and that it was easy to provoke her into saying something outrageous, causing a media circus to develop around her as she traveled across America. In the wake of the tumultuous events, Madame Nhu appeared on NBC-TV's Meet the Press on 13 October 1963, defending her actions and those of the South Vietnamese government. "I don't know why you Americans dislike us ... Is it because the world is under a spell called liberalism? Your own public, here in America, is not as anti-Communistic as ours is in Vietnam. Americans talk about my husband and I leaving our native land permanently. Why should we do this? Where would we go? To say that 70 percent of my country's population is Buddhistic is absolutely true. My father, who was our ambassador to the United States until two months ago, has been against me since my childhood." Upon the assassination of the Diệm brothers, President Kennedy's feelings were expressed to close friend Paul "Red" Fay, Acting Secretary of the Navy. The circumstances which allowed the flow towards the elimination from South Vietnam of the Diệm regime, Kennedy held, were due to the active personality of Madame Nhu. The Secretary recalls the President's feelings and in an oral history interview gave volunteered paraphrase of the words addressed to him, Downfall On 2 November 1963, Diệm and Nhu were assassinated in a coup d'état led by General Dương Văn Minh (Armed Forces Council) with the understanding that the United States would not intervene. At the time of the assassinations, Madame Nhu was in Beverly Hills, California, traveling with her 18-year-old daughter, Ngô Đình Lệ Thủy. Her other children were in Vietnam at the family retreat in Đà Lạt and she feared that they would meet the same fate as their father. The children were not harmed by the generals