the Naxalite uprising in West Bengal, on the Indian Airlines employees' strike, and one depicting the Amul girl wearing a Gandhi cap. In 2013, Amul tweeted a picture featuring the Amul butter girl, implying that "freedom of choice" died in 2013, in opposition to the Supreme Court of India overruling the judgment of the Delhi High Court and criminalizing homosexuality again. On 17 October 2016, Amul butter girl celebrated 50 years since she first appeared in the topical ad, titled "Thoroughbread". The ad showed a jockey holding a slice of bread during the horse race season in 1966. The impish Amul girl had appeared for the first time even before that, with Eustace Fernandez showing her offering bedtime prayers with a wink and a lick of lips, saying "Give us this day our daily bread: with Amul butter". Their Ad on Aagey Badhta Hai India had an excellent response from the audience. It spoke about how their Milk is seen as a household product with a catchy tune associated with it. It has over 39 lakh (~4 million) views on YouTube. In February 2020, Amul posted a picture of the Amul girl treating Joaquin Phoenix with butter after his academy award win for his role in the 2019 film, Joker. Since Phoenix is a vegan, Amul faced criticism from vegans in India and PETA for the poor knowledge of his vegan activism and life. Amul posted a picture of its mascot Butter Girl celebrating with PV Sindhu for winning the bronze medal in the Tokyo Olympics in August 2021. In popular culture The establishment of Amul is known as the White Revolution. The White Revolution inspired the notable Indian filmmaker Shyam Benegal to base his film Manthan (1976) on it. The film was financed by over five lakh (half a million) rural farmers in Gujarat who contributed ₹2 each to its budget. Upon its release, these farmers went in truckloads to watch 'their' film, making it a commercial success. Manthan won the National Film Award for Best Feature Film in Hindi during the 24th National Film Awards in 1977. Recognition In August 2019, Amul became the first Indian dairy company to enter Rabobank's Global Top 20 Dairy Companies list. See also Aavin is a statutory corporation and the trademark of Tamil Nadu Co-operative Milk Producers' Federation Limited. Aavin procures milk, processes it, and sells milk and milk products to consumers.