Steinkjer and added "It wasn't long before most of the children in the town had caught the 'wiggle-rock' craze. Now it is all over Norway." In the same summer, schoolgirls in Australia were using the hoops and news came to the United States with the first reference to the toy as a "Hula hoop", described as "all the rage among the female small fry of Australia. This is old fashioned hoops with a difference. You don't roll them, you put them around your middle and by swinging the hips in a circular motion to keep the hoop revolving— hence the name.". Joan Anderson brought back a bamboo "exercise hoop" from Australia, and— perhaps independently— came up with the name Hula Hoop at a dinner party. Her husband showed it to Arthur "Spud" Melin and they agreed on a gentleman's handshake that they would share in any profits (the company cut her out, and they got nothing). Richard Knerr and Arthur "Spud" Melin of Wham-O manufactured diameter hoops from Marlex plastic. The earliest known advertisement was seen for the "Hula-Hoop by Wham-O" was seen on June 16, 1958 for "The Broadway" chain of department stores in Los Angeles, for sale for $1.98 (equivalent to $20 more than 60 years later). With giveaways, national marketing and retailing, a fad began in July 1958: twenty-five million plastic hoops were sold in less than four months, and sales reached more than 100 million units in two years. Carlon Products Corporation was one of the first manufacturers of the hula hoop. During the 1950s, Carlon was producing more than 50,000 hula hoops per day. Saddled with a glut of unwanted Hula Hoops, Wham-O stopped manufacturing the toy until 1965, when Knerr and Melin came up with a new twist: They inserted ball bearings in the cylinder to make a "shoosh" sound. The hoop was inducted into the National Toy Hall of Fame at The Strong in Rochester, New York, in 1999. The hula hoop craze swept the world, dying out in the 1980s except in China and Russia, where hula hooping and hoop manipulation were adopted by traditional circuses and rhythmic gymnasts. In the mid to late 1990s there was a re-emergence of hula hooping, generally referred to as either "hoopdance" or simply "hooping" to distinguish it from the children's playform. The jam band The String Cheese Incident is widely credited with fostering a renewed