in different parts of the company. At a Detroit refrigerator plant of the Kelvinator appliance division, Romney battled the Mechanics Educational Society of America union to institute a new industrial–labor relations program that forestalled the whole facility being shut down. He appealed to the workers by saying, "I am no college man. I've laid floors, I've done lathing. I've thinned beets and shocked wheat." As Mason's protégé, Romney assumed executive assignment for the development of the Rambler. Mason had long sought a merger of Nash-Kelvinator with one or more other companies, and on May 1, 1954, it merged with Hudson Motor Car to become the American Motors Corporation (AMC). It was the largest merger in the history of the industry, and Romney became an executive vice president of the new firm. In October 1954, Mason suddenly died of acute pancreatitis and pneumonia. Romney was named AMC's president and chairman of the board the same month. When Romney took over, he canceled Mason's plan to merge AMC with Studebaker-Packard Corporation (or any other automaker). He reorganized upper management, brought in younger executives, and pruned and rebuilt AMC's dealer network. Romney believed that the only way to compete with the "Big Three" (General Motors, Ford, and Chrysler) was to stake the future of AMC on a new smaller-sized car line. Together with chief engineer Meade Moore, by the end of 1957 Romney had completely phased out the Nash and Hudson brands, whose sales had been lagging. The Rambler brand was selected for development and promotion, as AMC pursued an innovative strategy: manufacturing only compact cars. The company struggled badly at first, losing money in 1956, more in 1957, and experiencing defections from its dealer network. Romney instituted company-wide savings and efficiency measures, and he and other executives reduced their salaries by up to 35 percent. Though AMC was on the verge of being taken over by corporate raider Louis Wolfson in 1957, Romney was able to fend him off. Then sales of the Rambler finally took off, leading to unexpected financial success for AMC. It posted its first quarterly profit in three years in 1958, was the only car company to show increased sales during the recession of 1958, and moved from thirteenth to seventh place among worldwide auto manufacturers. In contrast with the Hudson's NASCAR racing success in the early 1950s, the Ramblers were frequent winners in the coast-to-coast Mobil Economy