class, in which the condition of the lawn becomes representative of moral character and social reliability. The social values associated with lawns are promoted and upheld by social pressure, laws, and chemical producers. Social pressure comes from neighbors or homeowner associations who think that the unkempt lawns of neighbors may affect their own property values or create eyesores. Pressures to maintain a lawn are also legal; there are often local or state laws against letting weeds get too tall or letting a lawn space be especially unkempt, punishable by fees or litigation. Chemical producers unwilling to lose business propagate the ideal of a lawn, making it seem unattainable without chemical aid. Front lawns became standardized in the 1930s when, over time, specific aspects such as grass type and maintenance methods became popular. The lawn-care industry boomed, but the Great Depression of the 1930s and in the period prior to World War II made it difficult to maintain the cultural standards that had become heavily associated with the lawn due to grass seed shortages in Europe, America's main supplier. Still, seed distributors such as Scotts Miracle-Gro Company in the United States encouraged families to continue to maintain their lawns, promoting it as a stress-relieving hobby. During the war itself, homeowners were asked to maintain the appearances of the home front, likely as a show of strength, morale, and solidarity. After World War II, the lawn aesthetic once again became a standard feature of North America, bouncing back from its minor decline in the decades before with a vengeance, particularly as a result of the housing and population boom post-war. The VA loan in the United States let American ex-servicemen buy homes without providing a down payment, while the Federal Housing Administration offered lender inducements that aided the reduction of down payments for the average American from 30% to as little as 10%. These developments made owning your own home cheaper than renting, further enabling the spread of suburbia and its lawns. Levittown, New York, was the beginning of the industrial suburb in the 20th century, and by proxy the industrial lawn. Between 1947 and 1951, Abraham Levitt and his sons built more than seventeen thousand homes, each with its own lawn. Abraham Levitt wrote "No single feature of a suburban residential community contributes as much to the charm and beauty of the individual home and the locality as well-kept lawns". Landscaping