things, Harris promised to reduce personal income tax rates by 30% and balance the provincial budget at the same time (which had reached a record $10 billion deficit under the NDP). The CSR was specifically tailored as a reform document. It was presented as a radical change to the status quo of provincial government business. The opening words of the document were: "The people of Ontario have a message for their politicians — government isn't working anymore. The system is broken." 1995 Ontario general election and its impact When Bob Rae called the 1995 general election in Ontario, most political commentators were sure that Liberal leader Lyn McLeod would end up taking the premier's job. However, this prediction proved rather premature. Sticking to the contents of the CSR, Harris fought a campaign focused on simple, easily communicated messages. Specifically, he consistently delivered the party's promises to lower taxes and reduce the number of people on Ontario's social assistance program. The turning point in the election is often considered to be Harris' performance in the televised leader's debate. Rather than get caught up in the debate between McLeod and Rae, Harris used his camera time to speak directly to the camera to convey CSR points, virtually ignoring all questions asked of him by his opponents. Another major contributing factor was a focussed advertising campaign which stuck to 3 key policy elements - "Work for Welfare, Scrap the Quota Law (Affirmative Action) and Tax Cuts for Jobs — Common Sense for a Change". Harris and the PCs won a majority government in the election, winning 82 of the province's 130 seats. Harris was committed to implementing the CSR platform almost in its entirety. Over several years, income taxes were cut as much as 30%. Spending cuts in "low priority areas" allowed government spending to be constrained with the exception of health care, where government spending rose each year the PCs were in office (from $17.6B in 1994/95 to $27.6B in 2003/04). Welfare reforms (including reductions in welfare payments to 'able-bodied citizens' through the division of the former Welfare program into the Ontario Disability Support Program and the Workfare program, which required able-bodied citizens to work for support) contributed to a reduction of welfare consumption in Ontario. With economic growth in North America generally strong, Ontario over the next five years outperformed every Canadian province except oil-rich Alberta, every US State and in