them as one, in fulfillment of the verse, "with matzot and maror they shall eat it."(Numbers 9:11). This sandwich apparently refers to traditional soft matzot rather than modern crisp matzot, and so would have borne a striking resemblance to a modern shawarma. In modern times, when there is no paschal lamb, the Babylonian Talmud requires the practice of emulating Hillel's example by making a sandwich of matzo and maror (the "bitter herbs": either lettuce, endive, or horseradish). The maror, if lettuce or endive, is dipped in the meal's traditional charoset (a finely chopped sweet mixture of fruits and nuts; among Ashkenazi Jews it is typically made of apples, walnuts, red wine, cinnamon, and honey) just before the sandwich is made. In Ashkenazi families where grated horseradish is used for the maror instead of lettuce or endive, the maror cannot be dipped in the charoset, so it is the custom to spread the bottom piece of matzah with horseradish maror, cover it with a pile of charoset, and top it with another piece of matzah to make a hot-sweet sandwich. In contemporary culture Hillel's reputation is such that his influence extends beyond Judaism and has entered into popular culture. Beginning in the late 1940s, soap-maker Emanuel Bronner (February 1, 1908 – March 7, 1997), a German-Jewish immigrant to the United States, featured the maxims of Hillel on millions of product labels. He referred to these as "Rabbi Hillel's Moral ABC." The label texts were later collected into a self-published book titled The Moral ABC I & II by Dr. Emmanuel Bronner. On page 23, Bronner wrote, "Rabbi Hillel taught Jesus to unite the whole human race in our Eternal Father's great, All-One-God-Faith." On page 39, he stated that "Small minds discuss people. Average minds discuss events. Great minds teach Rabbi Hillel's Moral ABC." These references to 'Rabbi' Hillel remain in print in the book and on the million more soap labels manufactured since Dr. Bronner's death. In The Chosen Image: Television's Portrayal of Jewish Themes and Characters by Jonathan Pearl and Judith Pearl (MacFarland, 2005), the authors mention "episodes of [the 1960s series] 'Have Gun – Will Travel' [in which] Paladin, the program's erudite gunslinger [...] employs an adage from the sage Hillel"—and they continue by noting that "Rabbi Hillel's popularity as disseminator of wisdom extended to a 1973 episode of 'Medical Center,' where series star Dr. Gannon appears to be