had amassed a stake of 129 million shares (2.5% of Apple). In the 2017 annual report, Berkshire Hathaway disclosed its total position by December 31, 2017, to be 166 million shares (3.3% of Apple). Berkshire owns 5.8% of Apple with 915.6 million shares, according to the company's February 14, 2023, 13G filing. In media reports, Buffett says that Apple has developed an ecosystem and level of brand loyalty that provides it with a competitive moat, and that consumers appear to have a degree of price insensitivity when it comes to the iPhone. While Buffett has famously avoided tech stocks, he has said that Apple is a consumer products company and that he understands consumer products businesses. Prior investments Berkshire previously held a considerable stake in Tesco Plc, the UK grocery retailer. Berkshire made its first investment in Tesco in 2006 and in 2012 raised this stake to over 5% of the company with a cost for the investment of $2.3 billion. Buffett sold around 30% of this stake in 2013 when he "soured somewhat on the company's then-management" realizing a profit of $43 million. As Tesco's problems mounted through 2014, Berkshire sold all the remaining shares with Buffett saying to shareholders that the delay in selling shares was costly. Berkshire made an after-tax loss of $444 million on the Tesco investment. In 2016, Berkshire surprised investors by making large equity investments in the major US airlines. Buffett had previously described airlines as a "deathtrap for investors". Buffett had made an investment in US Airways in 1989 which, although he sold for a profit, almost lost Berkshire a substantial sum of money. In 2017, Berkshire was the largest shareholder in United Airlines and Delta Air Lines and a top 3 shareholder in Southwest Airlines and American Airlines. Buffett himself has described this as a "call on the industry" rather than a choice in an individual company. American Airline's CEO Doug Parker is said to have won over Ted Weschler in arguing that the airline industry had consolidated sufficiently and rationalized supply such that longer-term profitability could be achieved in an industry that has historically been loss-making in aggregate. In April 2020 Berkshire sold all shares in US Airlines in response to the COVID-19 pandemic. In 2022, Berkshire Hathaway disclosed that it has sold its remaining stakes with Wells Fargo during the first quarter. Subsidiaries and equity holdings See also List of