Run, an annual event on U.S. highways. Sales remained strong during 1960 and 1961; the Rambler was America's third most popular car both years. A believer in "competitive cooperative consumerism", Romney was effective in his frequent appearances before Congress. He discussed what he saw as the twin evils of "big labor" and "big business", and called on Congress to break up the Big Three. As the Big Three automakers introduced ever-larger models, AMC undertook a "gas-guzzling dinosaur fighter" strategy, and Romney became the company spokesperson in print advertisements, public appearances, and commercials on the Disneyland television program. Known for his fast-paced, short-sleeved management style that ignored organizational charts and levels of responsibility, he often wrote the ad copy himself. Romney became what automotive writer Joe Sherman termed "a folk hero of the American auto industry" and one of the first high-profile media-savvy business executives. His focus on small cars as a challenge to AMC's domestic competitors, as well as the foreign-car invasion, was documented in the April 6, 1959, cover story of Time magazine, which concluded that "Romney has brought off singlehanded one of the most remarkable selling jobs in U.S. industry." A full biography of him was published in 1960; the company's resurgence made Romney a household name. The Associated Press named Romney its Man of the Year in Industry for four consecutive years, 1958 through 1961. The company's stock rose from $7 per share to $90 per share, making Romney a millionaire from stock options. However, whenever he felt his salary and bonus was excessively high for a year, he gave the excess back to the company. After initial wariness, he developed a good relationship with United Automobile Workers leader Walter Reuther, and AMC workers also benefited from a then-novel profit-sharing plan. Romney was one of only a few Michigan corporate chiefs to support passage and implementation of the state Fair Employment Practices Act. Local church and civic leadership Religion was a paramount force in Romney's life. In a 1959 essay for the Detroit Free Press he said, "My religion is my most precious possession. ... Except for my religion, I easily could have become excessively occupied with industry, social and recreational activities. Sharing personal responsibility for church work with my fellow members has been a vital counterbalance in my life." Following LDS Church practices, he did not drink alcohol or caffeinated beverages, smoke, or swear. Romney and