Europe the next logical international markets to take the brand. Environment Under Weston, Loblaw refocused its efforts in the area of corporate social responsibility, and in particularly on the environment, in issuing annual CSR reports. A line of more environmentally friendly GREEN products was launched (considered by many environmentalists and concerned consumers to be examples of greenwashing). Weston appeared in TV commercials to promote "Canada's greenest shopping bag," a reusable grocery bag made of 85 percent post-consumer recycled plastic, designed to reduce the number of disposable bags that ended up in landfill sites by one billion a year. Loblaw also unveiled one energy-efficient, low emissions environmental flagship store in Scarborough, Ontario, and became the first Canadian supermarket chain to install a wind turbine to supply renewable electricity to one of its stores. In November 2008, Greenpeace alleged that Loblaw was selling 14 out of 15 fish species on that organization's "redlist" of those considered to be the most destructively farmed, and staged protests at some Toronto-area locations. The company denied the allegations, while the accuracy of the redlist itself has been challenged by U.S. government regulators and by the fish industry. Loblaw has since committed to sourcing all of its seafood from sustainable sources by 2013, and now features several Marine Stewardship Council-certified products under its President's Choice product line. Greenpeace's ratings of Loblaw's seafood initiatives have improved over the years and are now above all other national retailers (and second-highest of all retailers ranked), but were still classified as a failing grade in its 2010 report, based on an absence of labelling indicating where or how seafood is fished or farmed, and continued sale of some redlist species. T & T and Black Label In July 2009, Loblaw extended its presence in the ethnic retail market with its announced purchase of T & T Supermarket Inc., Canada's largest chain of Asian food stores, for some - 191 million in cash and the rest in preferred shares. Founded in 1993, the 17-store chain, with outlets in British Columbia, Alberta and Ontario, recorded more than $500 million in annual sales. T&T CEO Cindy Lee noted that some of the supermarket's customers already referred to it as the "Asian Loblaws." Loblaw rented a Toronto avant garde art gallery as backdrop to the launch of its new "Black Label" line of gourmet food products. The luxury grocery items, marketed under the President's Choice