to power, including findings that powerful individuals are less likely to be influenced by others [#45], and more likely to engage in stereotyping. This work also has important implications given that greater social distance reduces generosity. Media influence Social distance has also been examined in the context of third-person effects. The third-person effect describes individuals’ tendency to assume that media messages have a greater influence on those other than themselves. Some work has shown that this effect increases the greater the distance from the self; in other words, the greater the social distance between an individual and a hypothetical target, the greater the perceived influence of the media message on the target. This phenomenon has been dubbed the social distance corollary. Housing Social periphery is a term often used in conjunction with social distance. It refers to people being 'distant' with regard to social relations. It is often implied that it is measured from the dominant city élite. The social periphery of a city is often located in the centre. Locational periphery in contrast is used to describe places physically distant from the heart of the city. These places often include suburbs which are socially close to the core of the city. In some cases the locational periphery overlaps with the social periphery, such as in Paris' banlieues. In 1991, Geoff Mulgan stated that "The centres of two cities are often for practical purposes closer to each other than to their own peripheries." This reference to social distance is especially true for global cities. See also Bogardus Social Distance Scale Social Distance Corollary References Sociological terminology Social status Prejudice and discrimination