of this is Isao Takahata's film Horus: Prince of the Sun (1968). Horus is often seen as the first major break from the normal anime style and the beginning of a later movement of "auteuristic" or "progressive anime" which would eventually involve directors such as Hayao Miyazaki (creator of Spirited Away) and Mamoru Oshii. A major contribution of Toei's style to modern anime was the development of the "money shot". This cost-cutting method of animation allows for emphasis to be placed on important shots by animating them with more detail than the rest of the work (which would often be limited animation). Toei animator Yasuo Ōtsuka began to experiment with this style and developed it further as he went into television. In the 1980s, Toei would later lend its talent to companies like Sunbow Productions, Marvel Productions, DiC Entertainment, Murakami-Wolf-Swenson, Ruby Spears and Hanna Barbera, producing several animated cartoons for America during this period. Other studios like TMS Entertainment, were also being used in the 1980s, which lead to Asian studios being used more often to animate foreign productions, but the companies involved still produced anime for their native Japan. Osamu Tezuka established Mushi Production in 1961, after Tezuka's contract with Toei Animation expired. The studio pioneered TV animation in Japan, and was responsible for such successful TV series as Astro Boy, Kimba the White Lion, Gokū no Daibōken and Princess Knight. Mushi Production also produced the first anime to be broadcast in the United States (on NBC in 1963), although Osamu Tezuka would complain about the restrictions on US television, and the alterations necessary for broadcast. 1960s In the 1960s, the unique style of Japanese anime began forming, with large eyed, big mouthed, and large headed characters. The first anime film to be broadcast was Moving pictures in 1960. 1961 saw the premiere of Japan's first animated television series, Instant History, although it did not consist entirely of animation. Magic Boy, known in Japan as , is a 1959 Japanese animated feature film released on December 25, 1959. Released as Toei Animation's second theatrical anime, the film was released in theaters in United States by Metro-Goldwyn-Mayer on June 22, 1961, making it the first anime film to be released in the country, followed by The Tale of the White Serpent on July 8, 1961. These films were popular enough they paved the way for other anime to follow. Astro