might be like in the future. The first conclusion of this book is that modern society is in a process of becoming a network society. This means that on the internet interpersonal, organizational, and mass communication come together. People become linked to one another and have access to information and communication with one another constantly. Using the internet brings the “whole world” into homes and work places. Also, when media like the internet becomes even more advanced it will gradually appear as “normal media” in the first decade of the 21st century as it becomes used by larger sections of the population and by vested interests in the economy, politics and culture. It asserts that paper means of communication will become out of date, with newspapers and letters becoming ancient forms for spreading information. Interaction with new media New media is the concept that new methods of communicating in the digital world allow smaller groups of people to congregate online and share, sell and swap goods and information. It also allows more people to have a voice in their community and in the world in general. The most important structural characteristic of new media is the integration of telecommunications technologies. The second structural new media characteristic of the current communications revolution is the rise of interactive media. Interactivity is a sequence of action and reaction. The downloaded link or the supply side of web sites, interactive television and computer programs is much wider that the uplink or retrieval made by their users. The third, technical, characteristic of new media is digital code. The new media are defined by all three characteristics simultaneously: “they are media which are both integrated and interactive and also use digital code at the turn of the 20th and 21st centuries.” The network society is a social structure based on networks operated by information and communication technologies based on microelectronics and digital computer networks that generate, process and distribute information via the nodes of the networks. The network society can be defined as a social formation with an infrastructure of social and media networks enabling its prime mode of organization at all levels (individual, group, organizational and societal). Increasingly, these networks link all units or parts of this formation. In western societies, the individual linked by networks is becoming the basic unit of the network society. In eastern societies, this might still be the group (family,