that the royalties they accrued post-retirement amounted to approximately one million pounds: Although the duo had deleted their back catalogue in the UK with immediate effect, international licensees retained the contractual right to distribute KLF recordings for a number of years. The KLF, like any other artist, were also entitled to Performing Right Society royalties every time one of their songs was played on the radio or television. Rather than spend these earnings or invest them for personal gain, the duo decided the money would be used to fund a new art foundation - The K Foundation. "Having created an artistic machine that created money", said GQ Magazine, "they [then] invented a machine for destroying it." Quite what the Foundation, this money-destroying machine, would do with the million pounds plus was still undecided. Music journalist Sarah Champion pointed out (prior to the million pound fire) that, "Being 'in the money' doesn't mean they'll ever be rich. [Drummond and Cauty will] always be skint, but their pranks will get more extravagant. If they earned £10 million, they'd blow it all by buying Jura or a fleet of K Foundation airships or a Van Gogh to be ceremonially burned." "There are things we'd like to do which we haven't done.", Drummond told a journalist in 1991. "Totally ludicrous things. We want to buy ships, have submarines. They really are stupid things I know, but I feel confident that in the event of us selling ten million albums we would definitely go out and buy a submarine....Just to be able to say 'Look we've got a submarine and 808 State haven't'." K Foundation adverts The first manifestation of the K Foundation was a series of adverts in UK national newspapers in 1993. The first adverts, in July 1993, were cryptic, referring to "K Time" and advising readers to "Kick out the clocks". There was also an advert for their single "K Cera Cera" which was "Available nowhere ... no formats" and which was not planned for release until world peace was established. The single was eventually released, but only in Israel. "When the first in a strange series of full-page ads appeared in The Independent on July 4", said The Face, "people started whispering. The cultish rhetoric, the unfathomable "Divide and Kreate" slogans, the K symbols, all suggested that the kings of cultural anarchy were back." Each advert cost between £5,000 and £15,000.