into the main arena. In January 1932, Sartwelle invited six other businessmen to a lunch at the Texas State Hotel. They decided to host a livestock exposition in Houston. Sartwelle was named the first president of the new Houston Fat Stock Show. Their inaugural event was held in late April 1932 at Sam Houston Hall in downtown Houston. It was primarily a regional event, designed to showcase the agriculture and livestock, including Brahmans, in the area around Houston. The show lasted one week and ran a deficit of $2,800. Approximately 2,000 people attended the exposition, where they were also entertained by the Future Farmers Band, comprising 68 high school students from around the state. The Grand Champion Steer was purchased by a local restaurant owner for $504. The Fat Stock Show was held annually for the next four years. Realizing they had outgrown the space, organizers began looking for a larger venue. Shortly after the 1936 show ended, Sam Houston Hall was torn down. Sam Houston Coliseum, a 10,000-seat arena, would take its place. To allow for construction time, the 1937 exposition was cancelled. The year off allowed Fat Stock show organizers to solidify plans for a larger event. When the show resumed in 1938, it included a parade through downtown Houston, a carnival and midway, and a rodeo with a total purse of $640.50. In the 1940s, despite World War II, organizers added musical entertainment. Local talent was invited to perform after the rodeo on some evenings. In 1942, singing cowboy Gene Autry became the first nationally recognized entertainer to perform at the show. Attendance flagged in the early 1950s. To attract more attention to the event, organizers decided to hold a cattle drive. In 1952, the media were invited to join cowboys on a trek from Brenham, Texas to the Fat Stock Show. The publicity stunt was well received. The following year, the Salt Grass Trail Association again held the cattle drive. Other areas of the state organized their own trail rides to the show. This began the transition from a smaller regional event to larger, statewide notice. Archer Romero, one of the key proponents of the trail ride, took over as president of the Fat Stock Show in 1954. That year, he founded the Go Texan Committee to further publicize the show. The committee would designate a day shortly before the show commenced as Go Texan Day.