Gin", was a minor hit in 1951. When executives at Okeh's parent Columbia Records realized that the Caucasian Ray had developed a fan base of Caucasian listeners, he was moved over to the Columbia label. In 1952, he dominated the American popular music charts with the double-sided hit single of "Cry" and "The Little White Cloud That Cried". Selling over two million copies of the 78 rpm single, Ray's delivery struck a chord with teenagers and he quickly became a teen idol. The live television broadcast of Toast of the Town on January 6, 1952, included the first of his several appearances on the widely seen American program that officially changed its title in 1955 to The Ed Sullivan Show. Ray's performing style included theatrics later associated with rock and roll, including tearing at his hair, falling to the floor, and crying on stage. Ray quickly earned the nicknames "Mr. Emotion", "The Nabob of Sob", "The Prince of Wails", and several others. 20th Century Fox executives included him in the ensemble cast of the film There's No Business Like Show Business (1954) alongside Ethel Merman as his mother, Dan Dailey as his father, Donald O'Connor as his brother, Mitzi Gaynor as his sister, and Marilyn Monroe as his sister-in-law. Another film is a cameo as a police officer in Rogue's Gallery. The latter was intended for release to cinemas in 1968 but was withdrawn and was not seen publicly until NBC telecast it in 1972, and it never was distributed to theaters. In the 1980s when Ray was asked why he never had made another widely seen film after There's No Business Like Show Business, he replied, "I was never asked." In the 1950's, after both sides of the single "Cry"/"The Little White Cloud That Cried" ran their course, more hit songs followed. They included "Please, Mr. Sun", "Such a Night", "Walkin' My Baby Back Home", "A Sinner Am I", and "Yes Tonight Josephine". He scored a number-one hit in the United Kingdom with "Just Walkin' in the Rain" (which he initially disliked) during the Christmas season in 1956. He hit again in 1957 with "You Don't Owe Me a Thing", which reached number 10 on the Billboard charts in the United States. Though his American popularity was declining in 1957, he remained popular in the United Kingdom, breaking the attendance record at the London Palladium formerly set by fellow