included Guns N' Roses, Star Wars, Back to the Future, Batman, RoboCop, The Simpsons, and Teenage Mutant Ninja Turtles. Data East is the only company that manufactured custom pinball games (e.g. for Aaron Spelling, the movie Richie Rich, or Michael Jordan), though these were basically mods of existing or soon to be released pinball machines (e.g. Lethal Weapon 3). The pinball division was created in 1985 by purchasing the pinball division of Stern Electronics and its factory and assets. Amidst plummeting sales across the entire pinball market, Data East chose to exit the pinball business and sold the factory to Sega in 1994. At the time of the buyout by Sega, Data East Pinball was the world's second-largest pinball manufacturer, holding 25 percent of the market. Although all of Data East's pinball games were developed in the United States, several were released in Japan by the parent company. Although video games represented the majority of the company's revenue, Data East had always been involved in engineering. Outside of video games, Data East produced image transmission equipment, data communication adapters for satellite phones from NTT DoCoMo, and developed electrocardiogram equipment for ambulances. According to the company's website, its Datafax product, released in 1983, was the world's first portable fax machine. By the end of the 1990s, the company's American division, Data East USA, was liquidated. No official announcement of this was made; instead, calls to Data East USA's offices were greeted with a prerecorded message from marketing manager Jay Malpas stating that the company had closed its doors before Christmas 1996. Their final releases were Defcon 5 and Creature Shock: Special Edition. The Japanese parent company itself withdrew entirely from the arcade industry in 1998 and had accumulated a debt estimated at 3.3 billion yen. Data East filed for reorganization in 1999 and stopped making video games altogether. All customer support pertaining to video games was halted in March 2000. For the following three years, Data East sold negative ion generators, continued to develop compatible devices for NTT DoCoMo phones and licensed some of its old video games to other companies. Nonetheless, the company's restructuring efforts were not enough to put back the financial problems brought by the 1990s. Consequently, in April 2003, Data East filed for bankruptcy and was finally declared bankrupt by a Tokyo district court on June 25, 2003. The news was released to the public two weeks