contemporary pop music. At this time, both Goldstein and Williams gained considerable renown in the cultural mainstream and were the subject of profile articles in Newsweek. The emergence of rock journalism coincided with an attempt to position rock music, particularly the Beatles' work, in the American cultural landscape. The critical discourse was further heightened by the respectful coverage afforded the genre in mainstream publications such as Newsweek, Time and Life in the months leading up to and following the release of the Beatles' Sgt. Pepper's Lonely Hearts Club Band album in June 1967. Within this discourse, Richard Meltzer, in an essay for Crawdaddy! in March, challenged the highbrow aesthetic of rock proposed by Goldstein. The latter's mixed review of Sgt. Pepper in The New York Times was similarly the subject of journalistic debate, and invited reprisals from musicologists, composers and cultural commentators. Among other young American writers who became pop columnists following Goldstein's appointment were Robert Christgau (at Esquire, from June 1967), Ellen Willis (The New Yorker, March 1968) and Ellen Sander (Saturday Review, October 1968). Christgau was the "originator of the 'consumer guide' approach to pop music reviews", an approach that was designed to help readers decide whether to buy a new album. According to popular music academic Roy Shuker in 1994, music reference books such as The Rolling Stone Record Guide and Christgau's Record Guide played a role in the rise of rock critics as tastemakers in the music industry, "constructing their own version of the traditional high/low culture split, usually around notions of artistic integrity, authenticity, and the nature of commercialism". These review collections, Shuker continues, "became bibles in the field, establishing orthodoxies as to the relative value of various styles or genres and pantheons of artists. Record collectors and enthusiasts, and specialisation and secondhand record shops, inevitably have well-thumbed copies of these and similar volumes close at hand." In the realm of rock music, as in that of classical music, critics have not always been respected by their subjects. Frank Zappa declared that "Most rock journalism is people who can't write, interviewing people who can't talk, for people who can't read." In the Guns N' Roses song "Get in the Ring", Axl Rose verbally attacked critics who gave the band negative reviews because of their actions on stage; such critics as Andy Secher, Mick Wall and Bob Guccione Jr. were mentioned by name. Conservative Christian criticisms