Records were "Better than 75-cent records...much better" (ad in The Philadelphia Inquirer, 10 September 1922, p. 6). He introduced a method of selling records that became standard in the music industry. Grey Gull placed display racks offering their latest product in newsstands, cigar stores, drug stores, and other businesses, returning on a regular basis to restock the racks and settle accounts with the merchant, a system known today as rack jobbing. The racks are mentioned in some of the ads Shaw placed, and Grey Gull Records became associated with them (see for example "This Famous Rack is Everywhere," Springfield Republican, 12 November 1923, p. 7). A good example of Shaw's strategy of placing the racks in a wide variety of locations can be seen in an ad for Ruth's Drug Store in Elyria, Ohio. The druggist, Dr. Robert J. Ruth, offered to demonstrate the records to those who came into his store (Elyria Chronicle Telegram, 3 June 1922, p. 9). With the drop in price came a drop in quality. Grey Gull had also introduced its Radiex Records label, and it too offered low-priced records. Raymond's department store in Boston advertised Radiex records for 40 cents each, or two for 75 cents, in a Boston Globe ad (30 July 1922, p. 10). In 1924, a Los Angeles department store advertised Radiex records at 47 cents each, or three for $1.35 (Los Angeles Times, 21 September 1924, p. B26). Grey Gull also pressed client labels, such as Oriole for the McCrory chain, and later pressed by the Plaza Music Company, and Amco, Nadsco, and Globe, the latter possibly a continuation of an earlier label of that name. During this period, Grey Gull typically put one "hit" song on the top side and original composition by one of the company's "staff composers" on the flip side. Mike Mosiello contributed instrumentals (many often released on several issues with varying titles) which, apart from solo work by himself and Andy Sannella, often featured the accordionist Charles Magnante and xylophone virtuoso George Hamilton Green. This unusual line-up, combined with Grey Gull's over-modulated sound, give these records a particular sound of their own. Vocalists included Irving Kaufman and Arthur Fields. Elmer Feldkamp was often heard as vocalist on The California Ramblers sides of 1929–1930. Grey Gull went out of business at the end of September 1930. Grey Gull used primarily their own recordings during 1922 and