1998–2001 she got the leading role in the TV series Marziye. In 2001, she acted in Show TV's series Dadı alongside Haldun Dormen and Kenan Işık. Her role on this series expanded her fan base. In 2001, she published the magazine Gülbence. In 2002, her third album Sade ve Sadece was released and in the same year she portrayed Hürrem Sultan in the TV series Hürrem Sultan. 2002–06: Sade ve Sadece and Uçacaksın Ergen's third studio album Sade ve Sadece was released in June 2002 by Neşe Müzik. The album's lead single was "Abayı Yaktım". The second song to get a music video was "Sade ve Sadece (Elveda)", which became a number-one hit on MTV Turkey Top 5 Chart for two weeks. Other songs to have their own music videos were "Sandık Lekesi", "Arka Sokaklar" and "Teşekkür Ederim". During the same period Ergen continued with the new issues of the magazine Gülbence. In February 2004, her fourth studio album, Uçacaksın, was released. To help with the album's marketing, she gave a concert in Istanbul and used its footage to make her live album Gülben Ergen Live in İstanbul. The album sold 600,000 copies by the end of the year and Ergen released music videos for the songs "Uçacaksın", "Kandıramazsın Beni", "Küt Küt", "Ayrılmam" and "Gencecik Delikanlı". In 2005, she released the single "Fıkır Fıkır", which was subsequently added to the track list of Uçacaksın and released under the title Fıkır Fıkır 9+1. In September 2004, Ergen married Mustafa Erdoğan. 2006–09: Gülben Ergen, Aşk Hiç Bitmez and Uzun Yol Şarkıları The singer's new self-titled studio album, Gülben Ergen, was released in June 2006 by Seyhan Müzik. The album sold 180,000 copies in the year that it came out and its songs "Yalnızlık", "Lay La Lay Lalay", "Yani" and "Aşksın Sen" got their own music videos. For this album, Ergen collaborated with Sezen Aksu, Şehrazat, Yıldız Tilbe, Yalın and Nazan Öncel. In the same year she was cast in Kanal D's series Gönül. She gave birth to her first child Atlas in January 2007. In March 2008, her sixth studio album, Aşk Hiç Bitmez, was released by Seyhan Müzik. The songs "Sürpriz", "Avrupa", "Bay Doğru" and "Ya Ölümsün Ya Düğün" were chosen to be made into music videos; out of these songs, "Avrupa" was picked as a promotional single for the Turkey national football team who were participating in the UEFA Euro