Tradition Markets banner in Quebec and the Food Town banner in Western Canada. Thrifty Foods Sobeys operates Thrifty Foods, a chain of 26 grocery stores with an online grocery service based in Victoria, British Columbia. FreshCo and Chalo FreshCo In 2010, Sobeys launched FreshCo, a discount banner. The pilot stores are rebranded Price Chopper outlets in Southern Ontario. FreshCo uses a franchise model and the stores are independently owned. In April 2019, FreshCo launched in Western Canada, opening three stores in British Columbia and two in Winnipeg, as well as two Chalo! FreshCo stores in British Columbia. They have since announced additional locations as part of its expansion into Western Canada. The Western Canadian stores are branded with the distinctive new FreshCo 2.0 look and feel, and an updated merchandising program that is also being used with FreshCo stores in Ontario. There are 7 locations that have been rebranded as Chalo FreshCo in areas with large South Asian Canadian communities. Sobeys Urban Fresh In 2008, a uniquely designed urban-format Sobeys was opened in downtown Edmonton. It was closed in the summer of 2014; a Sobeys representative said, "It just wasn't financially viable for us to operate." Other Edmonton locations have been proposed, including College Heights and Cloverdale; as well as locations in Calgary and Vancouver. Sobeys Extra In November 2013, Sobeys unveiled its first "Sobeys Extra" store in Burlington, Ontario. The newly refurbished 58,000-sq.-ft. store is the first launched under the Sobeys Extra banner in Canada. Former grocery banners Commisso's Food Markets in Ontario were rebranded Sobeys and Price Chopper. Food City from the Oshawa Group in Ontario were mainly rebranded Price Chopper. Garden Market IGA stores in Western Canada were rebranded Sobeys. Dutch Boy, a chain in the Kitchener-Waterloo area of Ontario, was rebranded Sobeys. Knechtel, a small-market grocery store chain under Oshawa Group, was rebranded Foodland. Lofood, a small discount grocery store, was rebranded Price Chopper. Calbeck's, an independent chain acquired in 1990, was rebranded Sobeys, Price Chopper and Foodland. Other Sobeys-owned enterprises The company owns the Needs, Sobeys Express, and BoniChoix convenience store chains, and the Lawtons drug store chain in Atlantic Canada. They also own the wholesale food distribution company TRA Atlantic. The company delivers products to retail outlets, such as convenience stores and gas stations, throughout Atlantic Canada. TRA also operates the Kwik-Way and Clover Farm convenience store chains. At some Sobeys locations, tobacco products