2002, which included appearances on television commercials. She and then-label mate Common recorded a cover version of Ed Harris' "Real Compared To What". The commercial made its debut in 2003 at the American Music Awards and featured Mýa in a 90-second commercial singing a jazzy cover version of the song alongside Chi-town rapper Common. In early 2003, Mýa recorded an updated version of the Simon & Garfunkel classic hit "Feeling Groovy" for GAP television ads. The music for the spot was produced by Jimmy Jam & Terry Lewis. In late 2003, Mýa performed the original theme song, "Everything or Nothing", for the then-latest video game in the Bond franchise007: Everything or Nothing. Mýa also appears in the game as the NSA agent sultry Bond girl "Mya Starling". Mýa co-wrote and co-produced the song with Randy Bugnitz and A&M president Ron Fair, and three variations of the theme appeared in the game. In 2005, Motorola signed Mýa and eight other artists to appear in a television commercial promoting its first iPod music phone, the Motorola rokr. The commercial starred Madonna and Iggy Pop alongside Little Richard, Bootsy Collins, Amerie, Alanis Morissette and look-alikes of Beethoven, Jimi Hendrix, and The Notorious B.I.G. Additionally in 2005, Mýa signed to Ford Modeling agency and appeared in a variety of ad campaigns. On March 1, 2010, Escada announced that Mýa will host the celebration to introduce their newest scent, Marine Groove, on March 13 in Miami Beach. Personal life She is a vegan (previously a longtime vegetarian) and has promoted the vegan lifestyle on PETA's behalf. Philanthropy In 2005, Mýa created her own nonprofit organization, The Mýa Arts & Tech Foundation, which is dedicated to "providing disadvantaged youth growth and opportunity through arts and technology education". In 2007, she was featured in Heatherette's Fashion Show for Lifeball in Vienna, Austria to fight against Global AIDS. Mýa has hosted fundraisers for Skool'd to aid homeless LGBT youth, while also advocating for gay rights by opening the Out 100 Awards. In 2009, she continued her philanthropic efforts by chairing the 2009 Operation Smile Event, participating in the literary project, If I'd Known Then: Women in Their 20s and 30s Write Letters to their Younger Selves, by Ellen Spraggins, and accepting an honoree award for her work with the NSAL. In 2010 she was apart of various PSA campaigns including, Cyndi Lauper's True Colors: Give A Damn, NOH8