and Twentyman's brief was to find young players so he (Shankly) could mould them into what he wanted. 1970 to 1974 The new team began promisingly in 1970–71 by retaining fifth place in the league and reaching the semi-finals of the Inter-Cities Fairs Cup where they lost 0–1 to Leeds United side. The highlight of Liverpool's European campaign that season was a 4–1 aggregate victory in the quarter-final over Bayern Munich. For the first time since winning the competition in 1965, Liverpool reached the FA Cup Final but, as in the Fairs Cup, experience was the major factor and Shankly's young team were beaten 2–1 by league champions Arsenal despite having taken the lead in extra time through a Steve Heighway goal. Watching from the sidelines was another new player whom Shankly had recently signed from Scunthorpe United for £35,000 on Twentyman's recommendation. This was Kevin Keegan and he was such an important addition to the new Liverpool team that Shankly devoted an entire chapter of his autobiography to him entitled A Boy Called Keegan. Shankly summarised Keegan as "the inspiration of the new team". In Keegan's first season, 1971–72, Liverpool missed out on winning the League Championship by a single point, the title going to Brian Clough's Derby County. Shankly maintained that Liverpool were denied a definite penalty in their crucial away match against Derby and then had a good goal disallowed towards the end of their final match against Arsenal. Both decisions cost the team a vital point which would have been enough to claim first place. Shankly took encouragement from the team's overall form, especially as they made a strong finish to the season, and he was confident of success in 1972–73. Shankly had always been noted for his use of psychology, both to encourage his own players and to raise doubt in the minds of opponents. One of his lasting innovations is the "THIS IS ANFIELD" plaque secured to the wall above the players' tunnel. Coupled with the roar of the crowd, it was designed to intimidate. Shankly stated the plaque "is to remind our lads who they’re playing for, and to remind the opposition who they’re playing against". In the first match after it was erected, Liverpool defeated Newcastle United 5–0 on 18 March 1972, despite an attempt by Malcolm Macdonald to joke about the sign. Shankly would try to boost the confidence of his