yet prove to be at the expense of the Turner." In a separate piece, the newspaper implied that the K Foundation had hit their perceived target with some success: Whiteread's sculpture, House, was demolished, as had been planned from its inception, on 11 January 1994. Later analysis In a piece published in 2006, The Sunday Times quoted author James F. English's description of The K Foundation's Art Award as "hostile philanthropy". Sunday Times writer Bryan Appleyard added that the "K Foundation's witty exploitations of artistic greed ... are essential aspects of the prize itself. They promote the prize, reassure the organisers that, culturally speaking, they are in the thick of it and console the artists with evidence that their work provokes strong reactions. More importantly, for English, such conflicts demonstrate the autonomous nature of the event. These prizes should not be seen as any real or lasting judgment about art, but rather as things in themselves." Some years after the award, Bill Drummond attempted to explain the K Foundation's motives, as he now saw them: Burning The K Foundation's art campaign, Money: A Major Body Of Cash'', failed to attract major gallery interest so, on 23 August 1994, Drummond and Cauty disposed of their one million pounds in an alternate fashion: they burnt it on the Scottish island of Jura. In an interview with Drummond, Cauty and Gimpo, Gimpo admitted to harbouring guilt about the million pounds burning; that if he'd burnt Whiteread's £40,000 the million pounds burning would never have happened. "I should have burnt it. I had petrol all over the £40,000... We were due to wait until eleven o'clock until she came out, but we were told to wait another two minutes... [then] Rachel Whiteread came running out. She just grabbed the money and dragged it over the fence." Carl Freedman also wished they'd burnt Whiteread's money. "It would have been brilliant.... It would have been just totally outrageous. People would have been falling out of their-chairs, saying. 'I can't believe they just burned £40,000'". See also K Foundation Burn a Million Quid List of European art awards References The KLF British art awards Ironic and humorous awards 1993 in art British television commercials