ready for the NBA All-Star Game. Sponsorship In July 2003, the arena was named the Toyota Center. The logo of the company was placed on the roof of the building, as well in other prominent places inside the arena, and the company was given "a dominant presence" in commercials shown during broadcasts of games played in the arena. Toyota USA has satellite offices in Houston. Seating capacity The seating capacity for basketball games has been as follows: Events The arena's first event was a Fleetwood Mac concert on October 6, 2003, and the first Rockets game at the Toyota Center was against the Denver Nuggets on October 30. Concerts Many concerts have also taken place in the Toyota Center, like Prince, Tool, Duran Duran on their Astronaut tour, Janet Jackson, Madonna, Tina Turner, Red Hot Chili Peppers, Gloria Estefan, Shakira, Selena Gomez, Demi Lovato, Rihanna, Miley Cyrus, Bruno Mars, Christina Aguilera, P!nk, Andrea Bocelli, Muse, High School Musical The Concert, Aerosmith, Guns N' Roses, Coldplay, RBD, Laura Pausini, Alanis Morissette, Matchbox Twenty, Fiona Apple, Nickelback, Depeche Mode, Bon Jovi, Enrique Iglesias, Katy Perry, Drake, Travis Scott, Cher, Britney Spears, Kanye West and Jay-Z, Justin Bieber, Taylor Swift, The Rolling Stones, One Direction, Ariana Grande, Carrie Underwood, Rammstein, Adele, Lana Del Rey, Blackpink, G-Dragon, Panic! At The Disco, Garth Brooks with Trisha Yearwood, and many more. On July 23, 2016, Hillsong UNITED performed in the arena, the performance was recorded and released as Empires. Other sports In 2007, 2011, 2013, 2015, 2017, 2020, 2021, and 2022 it played host to a UFC event. On August 21, 2010, it played host to Strikeforce: Houston. On February 19, 2016, it played host to Bellator MMA event Bellator 149: Shamrock vs. Gracie III. The event featured a double main event featuring heavyweights Kimbo Slice vs. Dada 5000, and light heavyweights Ken Shamrock vs. Royce Gracie. Bellator 149 had a live attendance record of 14,209 and a near $1.4 million gate at the Toyota Center, thus making Bellator 149 the largest attended show in Bellator MMA history. The arena has hosted a number of WWE events including No Mercy 2005, Vengeance: Night of Champions, the 2009 WWE Hall of Fame ceremony, two editions of TLC: Tables, Ladders & Chairs (2010 and 2013), Night of Champions 2015, NXT TakeOver: WarGames 2017, Survivor Series 2017, Elimination Chamber 2019, as well as various episodes of Raw and SmackDown.