The Orchard is an American music and entertainment company, specializing in media distribution. It is a subsidiary of Sony Music, based in New York City. In 2019, the company sold off its film and television division, which was renamed 1091 Media. History Founding The company was founded in 1997 by Scott Cohen and Richard Gottehrer in New York City. Dimensional Associates Acquisition In early 2003, The Orchard was bought by Dimensional Associates. Danny Stein, the CEO of Dimensional Associates, was appointed Executive Chairman, and Greg Scholl left management consulting firm McKinsey & Company to become The Orchard's CEO, changing its strategy and operating model and building a new management team. In 2009, The Orchard was named the 66th-fastest growing company in North America for the five-year period from 2004 to 2009. In 2009, Scholl accepted a position as president, Local Integrated Media at NBCUniversal and Brad Navin was appointed CEO. In 2012, Sony acquired a majority stake of 51% in the company in a cash and equity deal with an estimated total valuation of $100 million. In 2015, the remaining equity in the company was acquired by Sony Music Entertainment for over $200 million. IODA IODA (Independent Online Distribution Alliance) was a global sales, marketing and distribution company with majority stake owned by Sony. The subsidiary serviced independent artists, labels, filmmakers and other content providers on digital and mobile outlets, including making copyright claims on online content. Founded in 2003, IODA provided various distribution, marketing, publishing and administrative services to selected independent record labels, physical distributors, video companies, recording artists, filmmakers, print media publishers and independent authors, including license negotiations, media encoding and metadata management, royalty payment administration and reporting, and marketing and promotional support. IODA had relationships with major mobile and online download retailers including iTunes, eMusic, Rhapsody and Amazon.com. On July 1, 2009, Sony Music Entertainment and IODA announced their global strategic partnership to leverage combined worldwide online retail distribution networks and complementary technologies to support independent labels and music rightsholders. On March 5, 2012, Sony acquired the remaining stake of IODA. The company's operations were merged with the Orchard. YouTube programming The Orchard's YouTube multi-channel network has more than 1,000 channels across the globe and uses technology, built in-house, called B.A.C.O.N. (Bulk Automated Claiming on The Orchard Network) to crawl, claim and track YouTube videos to monetize for their clients. It was ranked 7th in the U.S.