"pay attention to bloggers". The new website began operations on 1 October 2007, marking the end of MSN-Mainichi Interactive, being replaced by mainichi.jp. The English-language Mainichi Daily News also moved to the new website. MSN-Japan switched to Sankei Shinbun. WaiWai controversy and cancellation The Mainichi Daily News column WaiWai, by Australian journalist Ryann Connell, featured often-sensationalist stories, principally translated from and based on articles appearing in Japanese tabloids. The column carried a disclaimer since September 19, 2002: "WaiWai stories are transcriptions of articles that originally appeared in Japanese language publications. The Mainichi Daily News cannot be held responsible for the content of the original articles, nor does it guarantee their accuracy. Views expressed in the WaiWai column are not necessarily those held by the Mainichi Daily News or the Mainichi Newspapers Co." Nevertheless, WaiWai content was reported as fact in blogs and reputable foreign media sources. In April and May 2008, an aggressive anti-WaiWai campaign appeared on internet forums including 2channel. Criticism included "contents are too vulgar" and "the stories could cause Japanese people to be misunderstood abroad." Critics had accused the WaiWai column of propagating a racist stereotype of Japanese women as sexual deviants with its sensationalist stories about incest, bestiality and debauchery. On June 20, a news site J-CAST reported on this issue. The Mainichi editorial board responded by deleting controversial WaiWai articles and limiting archive access, but the column remained in the Sunday Mainichi. Citing continuing criticism, Mainichi's Digital Media Division shut down WaiWai on June 21. Mainichi also announced it would "severely punish the head of the Digital Media Division, which is responsible for overseeing the site, the manager responsible for the column and the editor involved with the stories." On June 25, Mainichi apologized to MDN readers. Some advertisers responded to the campaign by pulling ads from Mainichi's Japanese site. On June 28, 2008, Mainichi announced punitive measures. Connell, who remained anonymous in the announcement, was suspended for three months ("issuing three months' disciplinary leave"). Other involved personnel were either docked 10%–20% salary or "stripped of their titles" for a period of one or two months. On July 20, 2008, Mainichi released the results of an in-house investigation. Mainichi announced that it would re-organize the MDN Editorial Department on August 1 with a new chief editor, and would re-launch the MDN on September 1 as a more news-oriented site. Mainichi said, "We continued to post