AGCO GmbH is a German manufacturer of agricultural equipment based in Feucht, Germany, located just southwest of Nuremberg in Bavaria. It was established in 1918 as a harrow manufacturing company, and its product line has expanded since. Currently, AGCO in Germany has the industry's largest product range of mowers, tedders and rakes. The machines are a vibrant red color with safety tarps in a bright yellow color. The logo is also a vibrant red square with a white circle inside which states Fella in bold black letters. The Fella slogan is ‘Harvesting Energy’. History of the name The origin of the name Fella is not entirely clear, however, the common belief is that it was derived from the Egyptian word fellah meaning farmer or peasant. The ‘fallahin’ (plural) were used by pharaohs in ancient Egypt to create their pyramids. They still exist in Egypt today and are the lowest social class. They are in a constant struggle to increase their social standing. This is believed to be a link between Fella and the journey to become one of the leading agricultural and forage harvesting companies. History In 1917, Josef Hackl and Albert Löffler came up with the idea to create a harrow manufacturing company. World War I would soon be over and there would undoubtedly be an increase in farm equipment demand and sales and metal working production. Hackl and Löffler wanted to take advantage of this business opportunity. They also benefited by being involved in Isaria-Zählerwerke (a company that produced radios and was later purchased by Siemens). Isaria-Zählerwerke is a very important part of the history of Fella. The Board members of Isaria-Zählerwerke, which included Hackl, decided to undertake the Bayerische Harzprodukte-Fabrik GmbH, a company that produced wood products. This company leased out their land to the furniture company Karl Beer. That land also became important in the future of Fella-Werke. When Josef Hackl brought his idea to the Board members of Isaria-Zählerwerke and the Bayerische Harzprodukte-Fabrik GmbH, they thought it could work and decided to undertake it. They decided to give the Bayerische Eggenfabrik AG (later to be known as Fella-Werke GmbH) a beginning share capital of 300,000 German Marks to set up the new company. The general thought was that after World War I there would be an increase in the demand of metal work. This demand could not be satisfied by the Munich-based Isaria-Zählerwerke alone. Löffler