operators to create new businesses or leverage on existing market base to increase revenue per user (ARPU). Unlike AppleTV, EMAGINE is designed and built to support internet standards such as JAVA and Adobe Flash to ensure users abilities to adapt the solution to their business needs faster than any other common set top boxes in the market. EMAGINE is able to support formats such as MPEG2, MPEG4, H.264, AVI, MKV, etc. in high definition 1080P. For music, it is able to support formats such as MP3, WAV and OGG. The concept for EMAGINE by Select-TV is that it is VAS enabled to allow Value added services such as eCommerce. Hence, to telcos it is not just a media player but allowing interactivity between the service provider and consumers. Units for its first version comes with HDMI input / output, 3 USB port, 1 slot for SD card reader, 1 GB DDR3 memory. Consumers can opt for built in Hard Disc Drive if they purchase online. On January 31, 2012, the UF Group announced that in partnering with Select-TV, they are deploying 90,000 of the EMAGINE boxes to homes around the world with India being the initial target market. See also IPTV Internet Television Hotel television systems Catch up TV Video on demand x86 Set-top boxes over-the-top Smart TV References Consumer electronics