was fashion director again for her appearance at the 2010 BRIT Awards, where she dedicated her performance to their friend Alexander McQueen, who had committed suicide only five days earlier. Following their collaboration for several more appearances and performances over the next months came Formichetti's styling for her video for "Alejandro", directed by his collaborator in the past Steven Klein, and for the associated cover shoot by Terry Richardson for the mid-July issue of Rolling Stone. Her American Idol performance of "Alejandro" in early May was also styled by Formichetti. Among other projects, next came the styling for Richardson's shoot of Gaga (in a meat bikini) and Nick Knight's shoot of model Jo Calderone (Gaga in "drag") for the fifth volume of Vogue Hommes Japan. Around the same time Richardson shot Gaga as styled by Formichetti for the company Supreme NYC, but the shoot would wait until 2011 to be released both in the Supreme ad campaign and in the French magazine Purple. Knight then photographed her again, styled by Formichetti, for the upcoming September issue of Vanity Fair. In August the three would appear yet again in collaboration for the 30th birthday issue of the magazine i-D (the shoot itself actually dating from 2009), Formichetti also giving a short interview for the Gaga piece following hers. Then in September came her celebrated appearance, for which he did the styling, at the 2010 MTV Video Music Awards, where she wore (among other outfits) the famous "meat dress" by Franc Fernandez. Also in September the Fall issue of V Magazine (V67) appeared on newsstands, with Gaga, styled by Formichetti and shot by Mario Testino, on the cover with Marc Jacobs. At the end of 2010 she was named Best-Dressed of the Year by Vogue. 2011 After several months largely out of the spotlight (except on tour) Gaga returned in January 2011 to begin the serious promotion for her upcoming album Born This Way and Formichetti has been fashion director for the project. The music video for the title track "Born This Way" was directed later in January by Nick Knight, with Formichetti responsible for the styling. In February came her performance at the 53rd Grammy Awards where they collaborated with designer Hussein Chalayan on her appearance and performance. Gaga, interested in the concept of rebirth, sent Formichetti a picture of a human embryo, and he was first inspired to create, as