in length, that is "specifically designed" to meet the educational and informative needs of children 16 years old and younger. The FCC ordered that by September 1997, all commercial television stations must broadcast at least three hours of core educational programming per-week, regularly scheduled between the hours of 7:00 a.m. and 10:00 p.m. Beginning January 2, 1997, television stations were required to use the branding "E/I" to promote these programs on-air and in programming information supplied to TV listings providers. Commercial stations are also required to compile, publish, and publicize a quarterly Children's Television Programming Report in their public file, detailing the children's educational programming aired during the past quarter, what programs it plans to air during the next, and providing a point of contact for viewer inquiries about the educational programs aired by a station. As they are not under the jurisdiction of the FCC, this regulation does not apply to cable channels. While non-commercial educational stations are also required to comply with the regulations, they are not subject to its monitoring and reporting rules. PBS member stations typically devote a large portion of their weekday, daytime lineup to children's educational programming under the PBS Kids brand. 2006 changes In September 2004, the FCC announced revisions to the regulations to account for the then-upcoming digital television transition. An additional half-hour of E/I programming must be broadcast for every increment of 28 hours of additional free video programming the station offers via digital subchannels. The regulations also stipulate that an "E/I" logo must be displayed on-screen throughout such a program, that a regularly-scheduled E/I program may only be rescheduled 10% of the time, and that if rescheduled or moved to a different multicast channel, the station must announce the new scheduling on-air. The FCC also instituted new rules for promoting websites during programs targeting children 12 and younger: they must offer "a substantial amount of bona fide program-related or other noncommercial content", and not contain any commercial or e-commerce content. Pages containing imagery of characters from the program must also be "sufficiently separated" from commercial areas of the site. The rule would be enforcable by the FCC for broadcast TV, and the Federal Trade Commission (FTC) for cable. The implementation of the advertising rules were deferred from February 2005 to January 2006, following concerns by broadcasters over the amount of time given to become compliant. Disney, NBC Universal, and Viacom