in cash. Convinced that her son was running either a brothel or a game of chemmy, she kept it all. After her death, the family found it beneath her bed in 15 empty ice cream boxes, with a note: "This money is to get Doug out of prison when they finally get him." Media influence Hayward provided the real-life inspiration for his friend Michael Caine's most iconic screen role, serial philanderer Alfie Elkins. He was also the model for client John le Carré's Harry Pendel, aka The Tailor of Panama. Personal life Married twice, his first wife was Diana, sister-in-law of film director Basil Dearden. His second was journalist Glenys Roberts, with whom he had a daughter Polly, who later became his business partner. Roberts divorced Hayward in 1978. Hayward was so charming many women claimed to be his lovers. In 1973 he made a full-length double cashmere coat for Janet Street Porter. Hayward had a lifelong love for football. A boyhood fan of both of Fulham and Arsenal, although on Saturdays after lunch on the King's Road he would head to Stamford Bridge to watch Chelsea. Hayward had his own team, the Mount Street Marchers and Social Club. The amateur team played in arranged matches on Hyde Park on Sunday mornings, whom he talked clients and actors Richard Harris and Tom Courtenay, and occasionally Bobby Moore, into appearing for. In 1970 he persuaded the Rank Organisation to pay for his team to fly to Mexico for the 1970 World Cup. Believing that they were going to get an exclusive documentary about the England team, Rank were presented with footage of Hayward enjoying himself against local park sides. Every Thursday, he would lunch at Harrys Bar with friends: photographer Terry O'Neill, hair expert Philip Kingsley, the owner of Tramp nightclub Johnny Gold and Michael Caine. The four of them made up the Mayfair Orphans' Club. His friendship with the Queen's cousin Patrick Anson, 5th Earl of Lichfield, led to them founding dining club Burkes. Invited to Lichfield's home on the Caribbean island of Mustique, he struck up a friendship with Princess Margaret, where the pair performed Cole Porter songs. Hayward suffered a fall in 1996, and there followed a long period of ill health before his death brought on by vascular dementia. Hayward died in a London hospice. A lifelong agnostic, Hayward received the last rites from a Roman Catholic