Sega promised to donate all proceeds earned from Football Manager 2011 and its Sonic the Hedgehog titles available for iOS platforms for a week, beginning on 15 March 2011. Capcom lowered the price of the iOS version of Street Fighter IV from $4.99 to $0.99, donating the proceeds of its sales from that point on to tsunami relief. iOS developer 5pb. slashed the prices of its games from ¥2200 to ¥350 and donating all proceeds to the Red Cross until 31 March. Arc System Works employee Toshimichi Mori commented that he was in talks with his company on making download content to donate some of the proceeds. Nippon Ichi announced that the earnings from the download content release of a character in Disgaea 4 for ¥100 under the name "Fans of Disgaea 4". Square Enix pledged to donate ¥100 million, as well as giving gamers with Square Enix accounts to use points called "Square Enix Crysta" to donate. They also set up a "worldwide employee charity fund". Level-5 donated 10 million yen, as well as pledging to release charity items through its video game Inazuma Eleven Mobile. International response Online gaming publications have launched relief drives of their own. IGN started up a fundraiser, wherein its staff plays 24 Japanese-made games in 24 hours in an attempt to garner donations of $24,000, while Brian Crecente of Kotaku will host the Japan Earthquake Relief Fundraiser on 24 March 2011 in Denver, Colorado, in which proceeds will go to the Japanese Red Cross Society. Game Informers Meagan Marie put up for auction her Mario-themed Nintendo DS autographed by several people with links to Nintendo, including Shigeru Miyamoto, Koji Kondo, Eiji Aonuma, Charles Martinet, and Martin Leung, with the proceeds to go to Japanese relief. Siliconera put up for auction an action figure of the fictional character Cecil from Dissidia: Final Fantasy, signed by Final Fantasy IV designer Takashi Tokita. The industry's online auction efforts organized into Play For Japan, which acts as an online hub for auctions of collectible video game paraphernalia. Non-Japanese video game companies also provided assistance. Mastiff, in addition to a sum of money already donated, pledged to donate $100 for every 100 Facebook likes their page receives, up to $25,000 worth. Shawnimals discounted two video games, Wee Ninja and Wee Devil, to $10, pledging to donate all profits made to the relief fund. EVE Online players are able