a powerful textile group established in Italy since 1836. Matteo Marzotto also announced that some additional strategic development is to be provided by Gianni Castiglioni, CEO of the fashion brand Marni. Rodolfo Paglialunga, formerly from Prada, became the new creative director of the house, introducing his first new collection in October 2009. In September, 2011, Vionnet announced that twin sisters Barbara and Lucia Croce as creative directors, replacing Rodolfo Paglialunga. In December 2011, Vionnet unveiled its first directly owned stored in Milan. Under the leadership of Marzotto, the list of celebrities dressed by Vionnet included Zoe Saldana Diane Kruger, Madonna, Natalie Portman, Carey Mulligan, Emma Watson, Hilary Swank, Marion Cotillard, Catherine Zeta-Jones, Carey Mulligan, and Cameron Diaz. Since 2012 - The Ashkenazi Era In May 2012, Kazakh-Russian businesswoman Goga Ashkenazi purchased a majority stake in the business before to take full control of the label in November of the same year. From August 2012, Ashkenazi replaced the Croce sisters and assumed the creative direction of the label. In October 2012, she celebrated the 100 Years of the brand with a demi-couture collection paying homage to the house's signature design. In early January 2014, Vionnet announced to have tapped Hussein Chalayan to design the brand's demi-couture line. A first show took place on January 21, 2014. At the same time, Vionnet launched an advertising campaign shot by Jean-Paul Goude. The company announced in October 2018 a voluntary liquidation. The purpose of that brave decision was to focus on restructuring the brand in order to fully commit to the cause of sustainability. References External links VIONNET.com Company web site Clothing companies of France Clothing companies of Italy Italian brands