example of the U.S. auto industry has been brought up to demonstrate that the newspaper industry needs more than financing to survive. Murdoch asserts that newspapers themselves need to look at new ways of surviving, competing and generating revenue as government financing merely "props up those who are producing things that customers do not want". As Murdoch suggests, new business models need to be created and the industry – along with government - needs to be more proactive. Better legislation concerning newspapers and for the protection of newspapers is, says Murdoch, the best way to ensure the future of quality journalism. Legislation was introduced in 2009 by senator Ben Cardin of Maryland to help struggling newspapers. Under section 501(c) of the U.S. tax code, newspapers could become nonprofits and thus benefit from tax breaks similar to those awarded to charities, and educational and cultural nonprofits. So far, the bill has not progressed in Congress and it is questioned whether newspapers with existing debt would be able to be saved by this. The Federal Trade Commission (FTC) is also looking into protecting newspapers through policy. New ways of generating revenue, greater protection of intellectual property (an area Murdoch expresses concern about), a redefining of "fair use", and potential areas of government intervention are discussed in the FTC's Potential Policy Recommendations to support the reinvention of Journalism''. There is also a case for no intervention at all, and that newspapers must find their own way. If this results in some of them ceasing to exist, this is merely the reflection of the market. It may also encourage newspapers to find their own way of dealing with the downturn, perhaps through greater emphasis on collaboration with each other. Murdoch's article calls for the government to reassess its regulation of news corporation ownership and copyright legislation. He believes that the governments role should be to protect the intellectual property of the newspapers and their journalists, get rid of regulations which hinder investment, and not restrict Cross ownership in the media. The relaxing of regulation could lead to less choice for consumers. American news is dominated by 5 corporations (including Murdoch's) and a change in cross-ownership rules could hinder other news companies from prospering. References External links "Federal Trade Commission: How Will Journalism Survive the Internet Age?" "News Corporation: Press Release" " CNN: Murdoch: Web sites to charge for content" "Journalism in crises: time for