can use the voluntary motivations that exist in a community to assign the right person to the right task more effectively than traditional forms". According to Benkler, we can "see a thickening of the preexisting relations with friends and family, in particular with those who were hard to reach earlier". "Also, we are beginning to see the emergence of a greater scope for limited-purpose, loose relationships. Although these may not fit the ideal model of virtual communities, they are effective and meaningful to their participants". The heightened individual capacity that actually is a driving social force have raised concerns by many that the Internet is further fragmenting the community, making people spend their time in front of their computer instead of socializing with each other. Empirical studies show, however, that we are using the Internet and communities at the expense of television, and that is an exchange that promotes social ties. Social capital Social capital is a concept built from the premise that some value emanates from social networking sites due to the social interaction which may have positive influence in the society of the individuals who belong to the group by facilitating coordinated actions (Putnam et al., 1993). Simply put, social capital is “the ability of people to work together for some common purpose” (Rosenfeld, 1997). Trust, rules, norms and networks create social capital (Barr, 2000), Narayan (1997). Evaluation A number of innovative ways have been employed to measure social capital, however, there is not a one true way of measuring it. First, the most comprehensive definitions of social capital are multidimensional, incorporating different levels and units of analysis. Second, any attempt to measure the properties of inherently ambiguous concepts such as "community", "network" and "organization" is correspondingly problematic. Third, few long-standing surveys were designed to measure "social capital", leaving contemporary researchers to compile indexes from a range of approximate items, such as measures of trust in government, voting trends, memberships in civic organizations, hours spent volunteering. New surveys currently being tested will hopefully produce more direct and accurate indicators. Measuring social capital may be difficult, but it is not impossible, and several excellent studies have identified useful proxies for social capital, using different types and combinations of qualitative, comparative and quantitative research methodologies . Knack and Keefer (1997) used indicators of trust and civic norms from the World Values Survey for a sample of 29 market economies. They