designers Sébastien Peigné for womenswear and Romain Kremer for menswear. Joël Palix, director general of the company, said "We were looking for a young talent who could really bring energy to the brand ... Nicola is a multicultural, techno-savvy expert involved in fashion, communication, image and entertainment. He and the appointed talented designers will represent a new direction for French fashion. Nicola Formichetti leaves MUGLER on April 2, 2013. " For the occasion, he also asked the k-pop artist G-Dragon to compose a theme for the fashion runway, entitled "I am Mugler". Menswear The menswear, a collaboration with Romain Kremer, of Formichetti's debut (Fall/Winter) collection "Anatomy of Change" premiered during the Men's Paris fashion week on 19 January 2011. This was accompanied by a video shot by Mariano Vivanco, featuring Formichetti's new muse, the full-body tattooed Canadian model Rick Genest, and by a remix by Lady Gaga, as musical director for the menswear project, of a new track ("Scheiße") from her upcoming album Born This Way. The clothes, worn by Rico Genest and other models on the runway, recall those by Mugler himself from earlier decades, in such ways as the use of the colours navy blue and bright orange, or "hyper-modern"-style jackets lacking lapels. The collection also features some not-so-conventional latex pieces such as biker jackets, gloves, and even latex trousers. On the overall vision, Cathy Horyn of The New York Times describes Formichetti creating a "mechanical man" in the tradition of Mugler's fantastical woman, yet Adam Tschorn of the Los Angeles Times found plenty of the pieces surprisingly wearable. Formichetti himself says on the collection "I want to say something that has the past and the future, but what is really important to me is the present." Returning to Rico Genest, it was his discovery by Formichetti and then Gaga's urging which actually resulted in the menswear show, something not originally planned. Genest's discovery also influenced the collection itself. The show was streamed live from Paris on the Internet. Genest can be seen styled in Mugler by Formichetti and shot by Mariano Vivanco in the sixth volume of Vogue Hommes Japan, the editorial being titled "Hard To Be Passive". In the Spring/Summer 2011 issue of GQ Style (UK) Formichetti is interviewed on the future of the brand, with Genest (also interviewed) shot in Mugler by Karim Sadli for the editorial. Womenswear On 2 March the womenswear, a collaboration