Tay Jun Kiat Kiki (, born 14 December 1981) known professionally as Kiki Tay, is a Chinese Singaporean magician, comedian, performing arts director and entrepreneur. Kiki is currently the ambassador of Science Centre Singapore and the Special Effects Designer for the Singapore National Day Parade 2017. Kiki is the magic and special effects consultant for numerous television and theater productions. He has co-directed mass display segments for the 2009 Asian Youth Games Opening Ceremony, the 2010 Singapore National Day Parade as well as the ASEAN School Games Opening Ceremony. His recent television work, MediaCorp’s "The Illusionist" 魔幻视界 was one of the highest rated drama series on MediaCorp Channel U. Kiki also regularly stars as "Li", the lead role in the $30 million production Songs of the Sea at Sentosa, Singapore. In June 2014, Kiki directed a 10 minutes special effects fireworks show for one of Sentosa Singapore's largest launch campaign, The 'State of Fun' In 2007, Kiki was nominated in the Singapore "Spirit of Enterprise Award" for his entrepreneurial spirit. Notable achievements Special Effects Designer for the Singapore National Day Parade 2017 Co-directed the mass display segment "Forging Into the Future" with choreographer Dan Kwoh for the Singapore Youth Festival Opening Ceremony 2012. Co-directed the mass display segment "Spirit of Evolution" with choreographer Dan Kwoh for the 2009 Asian Youth Games opening ceremony. Co-directed the mass display segment for the Singapore Youth Festival opening ceremony. Co-directed the mass display segment "Sports, Arts & Youth Cultural" with choreographer Dan Kwoh for the 2010 Singapore National Day Parade. Co-directed the mass display segment "ASEAN ONE" for the 2011 ASEAN School Games Opening Ceremony Directed Sentosa Development Corporation's 2014 "State of Fun" rebranding campaign Fireworks Show. Nominated for Singapore's "Spirit of Enterprise Award" for entrepreneurship in 2007. Awarded "Best Actor" in Singapore Armed Forces (SAF) Music & Drama Company National and large-scale events Special Effects Designer for the Singapore National Day Parade 2017 Mass display segment "Spirit of Evolution," Asian Youth Games Opening Ceremony, Singapore 2009 – Co-director. Mass display segment "Sports, Arts & Youth Cultural’ 2010 Singapore National Day Parade – Co-director. Finale mass display segment, Singapore Youth Festival Opening Ceremony, indoor stadium, Singapore 2008 – Co-director Finale mass display segment "ASEAN ONE", ASEAN School Games Opening Ceremony, Max Pavilion, Singapore 2011 - Co-director Mass display segment "Forging Into the Future" with choreographer Dan Kwoh for the Singapore Youth Festival Opening Ceremony