Opponents of GEOs, however, argue that world hunger is caused by economic and political dynamics rather than scarcity so regardless of whether the yield is increased, the produce will not to flow through the supply chain to those in need. Policy According to the ordinance, it is "unlawful for any person, firm, or corporation to propagate, cultivate, raise, or grow genetically modified organisms in Mendocino County." The measure is careful to define transgenic-organisms as dependent on biotechnology as opposed to traditional methods of selective breeding. It also excludes micro-organisms from the prohibition. The complex geographic and spatial dimensions of the issue are highlighted by the fact that the ordinance only affects unincorporated areas of the county. City, state, federal and tribal lands are exempt from the prohibition and are free to grow and distribute GEOs. Measure H uses the traditional regulatory approach as its only policy tool. The policy targets are producers or distributors of genetically engineered organisms. Ostensibly, the farming industry is the stakeholder primarily targeted, though the law affects any person or entity. Due to the recognized inability to limit all GEO propagation within geographical proximity to the unincorporated areas affected by the law, the policy goals are rather to limit the expansion of the biotechnology industry in the county and to make it harder for seed companies to sell GE seed to local farmers. According to Andrew Kimbrall of the Center for Food Safety, who backed the measure stated that local municipalities have "no alternative but to try to halt" the spread of GE crops. In this context, the purpose is not to completely eradicate any GEOs in the county but rather to counteract the prevailing trend of the agricultural industry. History The "GMO Free Mendocino" campaign was started by Els Cooperrider, a retired cancer researcher and founding member of "The Mendocino Organic Network." Initially, the coalition sought to enact local legislation requiring the labeling of GEO products. However, since national efforts to push for labeling had been largely unsuccessful it was decided to advocate the prohibition of GEO production and propagation within county limits instead. Janie Sheppard, a local attorney and Dr. Ron Epstein, a research professor, were signed proponents on Measure H, alongside Cooperrider. More money was spent on Measure H than any other ballot in Mendocino County’s history. In total, "No on H" supporters spent over $700,000, with $600,000 of it coming from Croplife