with repeat exposure. Images that lead to such impressions included focusing on the "good-times" people were having while on drugs, happily socializing. These impressions heightened the appeal of marijuana, thus making people more likely to initiate use, or increase use. Youth's beliefs and behaviors were also affected by those of their older siblings. Since older brothers and sisters were more interested in using marijuana after seeing the ads, the campaign had an indirect effect on younger siblings as well. The NYADMC achieved some of its favorable effects with regard to reaching their message to the parents of youth. Parent's behavior and beliefs indicate greater likeliness to engage children in fun activities, talk about drugs, and responsiveness to the idea of monitoring their children's behavior. According to the Office of National Drug Control Policy (ONDCP), the institution that administered the campaign, the next initiative was overall successful. The ONDCP's independent studies indicate that "youth exposed to Above the Influence are less likely to initiate drug use." Another similar media initiative, called "Be Under Your Own Influence" ran from 2005 to 2009, which results indicate that it was effective, to a lesser extent than the Above the Influence campaign, which was running concurrently. The plausible explanation for this is that they already had been influenced by the ATI, such that the Be Under Your Own Influence campaign was repeating a message that had already been established. Another study found the impact of the campaign was effective on both high-sensation-seeking and low-sensation-seeking youth. The campaign launched a result-tracking initiative to comprise the Annual Analysis Report to Congress, as required by the Office of National Drug Control Policy Reauthorization Act of 2006. In 2010, the Above the Influence (ATI) message expanded from focusing primarily on marijuana, to other drugs such as methamphetamine. See also Government propaganda in the United States National Institute on Drug Abuse Partnership for a Drug Free America Sundt Memorial Foundation References External links Official website Above the Influence, youth oriented website The Anti-Drug, parent oriented website La Antidroga, Spanish-language parent oriented website DrugAnswer.Com, Chinese, Korean, Vietnamese and Filipino language oriented website The Anti-Meth Campaign, methamphetamine oriented website Propaganda in the United States Drug policy of the United States History of drug control United States government propaganda organizations