a gentlemen's club, the shop acted as a hub for all of Hayward's clients when in London. Tea or something stronger was often served and the coffee table was littered with autographed copies of books written by writer clients including Joseph Heller who wrote Catch 22 Doug's favourite book. There was also a collection of teddy bears, a gift from his client Ralph Lauren, whose later Purple Label line was inspired and advised by Hayward. but Hayward's best pal was his Jack Russell terrier Burt who had his own made to measure suits. Client Michael Parkinson said of the shop: Hayward's client list included: actors Clint Eastwood, Sir John Gielgud, Michael Caine, Terence Stamp, Ray Austin; film director Rex Harrison, Steve McQueen and John Osborne; actor Tommy Steele; singer Tony Bennett; newsreader Tom Brokaw; footballer and 1966 World Cup England captain Bobby Moore; Formula 1 world champion Sir Jackie Stewart; and businessmen Lord Hanson and Mark Birley. Female clients included Faye Dunaway, Mia Farrow, Jean Shrimpton and Sharon Tate. His design of suits for singer Mick Jagger lead him to designing the wedding suit for Bianca Jagger, and later many of her iconic white jumpsuits. His film credits included Caine's suits in The Italian Job, and Roger Moore in James Bond. Actor James Coburn called Hayward "the Rodin of tweed". Many of his clients became close friends. An early friend was Ralph Lauren, who met Dougie in the early 80's on one of his first visits to London. Ralph realized that Hayward's approach to his clients, and their corresponding support of his style and tailoring, was very similar to his own and exactly what he envisioned for his eventual entry into the London market. Dougie recognized Ralph's ideas and talent and became a great friend and supporter. In his approach to his clientele as a complete source of style, Hayward sold hand-made shoes, and his own line of watches and leather luggage. He lectured at the Royal College of Art on tailoring, placing emphasis on cutting: "You can't do anything unless you can cut." Pragmatic and undemanding of his clients body, Hayward believed that any one could be made to look sleeker: Every week until her death in 1984, he visited his mother, Winifred. Each time he would present her with a £1 note, to pay for her Meals on Wheels. He also gave her regular sums of money, always