presented. This false memory effect occurs because the words associated with sleep are in the list leading subjects to believe that the words associated with the words provided in the list have to be right. In fact, with the second experiment the results were 55% false recall rate compared to 40% for the first experiment. This indicated that the more words and lists available the harder it is to actually recall words correctly. This experiment illustrates how subjects can provide false recall without noticing their errors. Even after the researchers indicate that they did not say the mistaken words, subjects still felt very convinced that the researcher had said the word. Implanting a false memory False memories can also be created through leading questioning and simple use of imagination. In 1996, Ira Hyman Jr. and Joel Petland published a study showing that subjects can falsely 'remember' anecdotes from their childhood, based on suggestions from the researcher and corroboration of these fictitious events from family members. Subjects' parents were interviewed to create a list of memorable childhood events (vacations, instances of being lost, etc.), to which one false event was added, namely spilling a bowl of punch at wedding reception. For each event, subjects were provided with several cues to aid in memory (age at the time, location, nature of the event, etc.) and asked to describe the situation in as much detail as possible. If a participant was unable to recall any event, they were asked either to quietly think about the event for about a minute and then provide any additional information remembered (control condition) or imagine the event happening and describe the people who would have been involved, what the location would have looked like and how the event might have occurred (imagery condition). After three interviews in this fashion, 25% of participants from the imagery condition reported remembering the false situation of spilling the punch bowl, as compared to fewer than 10% of subjects in the control condition. An overall improvement in the detail of responses given and the confidence of those responses was observed for both true and false memories in the imagery condition, while those in the control condition showed much less improvement. While participants who 'remembered' the false situation rated this event as being less emotionally intense than the other remembered true events, participants rated their confidence in accurately remembering the false scenario higher