concluded that the name likely refers to Juru, the Artemisia californica (California sagebrush), common in the area. Incorporation On June 2, 1992, under measures E, F, and G, the first effort to form a city was voted down by the electorate. Measure E, whether or not to incorporate Jurupa and Mira Loma, lost 76% to 24%. Measure F, whether to vote city council members by district or at large, if incorporation passed, was 69% district, and 31% at large. Measure G, the selection of a city name, had the following results; Jurupa 40%, Rancho Jurupa 23%, West Riverside 21%, and Camino Real 16%. At the time Jurupa was described as including the neighborhoods of Rubidoux, Pedley and Glen Avon. On March 8, 2011, a second proposal for incorporation was put before the voters. This time the measure passed with 54% voting yes, 46% voting no, and with an effective date of July 1, 2011. At the time the new city was estimated to have a population of 88,000, and included the communities of Mira Loma, Glen Avon, Sky Country, Indian Hills, Pedley, Rubidoux, Belltown, Jurupa, Jurupa Hills, and Sunnyslope. The city immediately faced the possibility of disincorporation when the State of California passed Senate Bill 89, which shifted millions of dollars of vehicle license fees away from cities. The new city struggled for several years, and in 2014 notified the Riverside County Local Agency Formation Commission that it might be necessary to disincorporate. In September 2015, Senate Bill 25 was passed by the California Assembly and Senate to restore funding to cities, but was vetoed by then Governor Jerry Brown. Later in the month Senate Bill 107 was signed by the governor. It remediated many of the outstanding debts of Jurupa Valley, as well as three other recently incorporated cities in Riverside County. Historic events Between 1926 and 1928 the Wineville Chicken Coop Murders, a series of abductions and murders of young boys, took place within Jurupa Valley city limits. At the time the community of Wineville was unincorporated. Today it is the Jurupa Valley neighborhood of Mira Loma. The Stringfellow Acid Pits, a toxic waste dump, and a Superfund site, became the center of national news coverage in the early 1980s. Demographics According to the United States Census Bureau, as of 2020, the population was 105,053 with 71.4% of the population of Jurupa Valley being Hispanic or Latino, 20.6%