already won the hearts of M People die-hards at club level, and it sports a hook that takes up instant residence in the brain upon impact." He added, "Maestros Mike Pickering and Paul Heard blur, with notable finesse, the timeline dividing current house music trends and vintage Philly soul, while singer Heather Small continues to evolve into a smoky-voiced diva who may remind some of a club-minded Anita Baker. Smashing." Geir Rakvaag from Norwegian newspaper Dagsavisen called it "heavenly". Kendall Morgan from Dallas Morning News felt that "she's the most fun when she's belting out guidance to a lover". In his weekly UK chart commentary, James Masterton wrote that it "appears to be doing little more than recycling a formula, making for a hit that is doubtless well produced and immaculately performed yet is somehow rather tedious." Howard Cohen from The Miami Herald commented, "Just try shaking the hook of the infectious first single, "Open Up Your Heart", once its simple, call-to-the-dancefloor keyboard riff opens the drum- and bass-heavy tune." Pan-European magazine Music & Media said that Bizarre Fruit "is the album title, not forbidden fruit. So take a bite of it Continentals, there's no risk of being banned from paradise. Their best since "Moving On Up"." Tim Jeffery from Music Weeks RM Dance Update deemed it "a rather bland album track", "but this is M People and the familiar vocal style and crisp production are certainly enough to carry this track up the club and pop charts." Another editor, James Hamilton, called it a "typically facile foghorn gurgled canterer". A reviewer from People Magazine noted the "classic good hooks" of the track and Small's "booming alto [which] is hard to shake and, like her pineapple-shaped coif, impossible to ignore." Sarasota Herald-Tribune described it as "bass-bombing". Wayne Bledsoe from Scripps Howard felt that it "has Small storming out of the mix with Patti LaBelle-like authority". Andrew Harrison from Select deemed it a "severe disco pounder". Charles Aaron from Spin said about "Open Your Heart"/"Search for the Hero", that "this British disco collective is just a more conventional version of Ten City, but their thumping anthems give you a lift over a scenic bridge to a homey chorus that opens up like a window shade on a sunny day." Airplay Generally, radio support for the single grew relatively slowly, despite being serviced to radio in the first week of 1995, which