to donate the game's in-game currency, which will be converted into real-world money and given to the Red Cross, and players of select Facebook games by Zynga, such as FarmVille and CityVille, can purchase special in-game items, whose profits would go to helping support the Japanese relief effort. 36 hours in, Zynga has collected approximately $1.35 million. ScrewAttack announced that all profits made from their game, Texting of the Bread, would go to the American Red Cross. NEXON Corporation announced that all profits made from specific in-game items for sale in their games, such as MapleStory, will go to the relief effort. American developer and publisher PopCap Games, in partnership with the Red Cross, discounted its entire line of iOS games and pledged to donate all proceeds to relief efforts. Valve announced that they will be donating all proceeds from the purchase of certain items purchased in their game Team Fortress 2. Publisher Aksys Games initiated a charity sales drive where all gross proceeds from sales from their website would be donated to Red Cross, raising $34,162.33. NCsoft pledged to donate ¥500 million (approx €4.5 million/£3.9 million/$6.3 million), which they describe as "one month's earnings". They also pledged to provide "payment support" to quake victims who cannot log in for "extended periods". Riot Games created charity skins for their League of Legends games that people could purchase, with all proceeds being donated to the Red Cross for Earthquake relief. References External links How Japan's Earthquake Changed its Developers at 1UP.com 2011 Tōhoku earthquake and tsunami Video game industry