Select-TV is a Malaysian based company specializing in the IPTV (Internet Protocol television) technology for the hospitality and telecommunication sectors. Since its inception, it has delivered several IPTV projects to the Middle East and South East Asian region. Although the current company was incorporated in 2007 after a group restructuring, its development of IPTV for hospitality began since 2000. The company originally used Microsoft Windows platform for its set top boxes during its initial stage of product development. However, due to costs, it later developed the second version on Linux. Among notable clients of Select-TV's IPTV for hotels are the Armani Hotel in Burj Khalifa in Dubai, Emirates Palace and Yas Marina Circuit in Abu Dhabi, Kempinski Residences and Suites in Doha, Lebua at State Tower Hotel in Bangkok, as well as Star Cruises' cruise ship SuperStar Virgo. In 2009, Select-TV began the development of EMAGINE, the home-use version of its IPTV system. The system is currently deployed to their clients in several countries including Singapore and Thailand. EMAGINE is a box which incorporates over-the-top concept than a pure IPTV. Technology Select-TV's development was based on Intel's x86 platform initially using Via Technologies's chipset and when Intel Atom became available, the company switched to the latter. Future hardware for Select-TV's set-top boxes are being planned with Intel CE4100 for its video decoding capabilities. Awards In 2006, the company won the Prime Minister's "Best of the Best" award from MSC Malaysia APICTA (Asia Pacific Information Technology Award), awarded by the then Prime Minister of Malaysia, Abdullah Ahmad Badawi. Investors Select-TV has raised venture capital funds from Intel Capital Corporation and Malaysian Venture Capital Berhad in 2010. In January 2011, the company announced that it was going to invest MYR30 million under the Economic Transformation Programme to set up its IPTV system, initiated by the Malaysian government's Performance Management and Delivery Unit (PEMANDU). The project stipulates that the company set up its CXS in hotels in the South East Asia, and beam Malaysian content into these hotels in order to promote Malaysia-made content to neighboring countries. Developments Below are the phases of development that Select-TV has gone through up to today: Home Market Select-TV launched EMAGINE for the home market in July 2011. Select-TV's EMAGINE over-the-top media centre's idea is to bring a better experience to consumers. Transforming the TV screen into a platform for content delivery and interactive services, EMAGINE allows