Bertha González Nieves (born May 6, 1970, Mexico City, Mexico) is a Mexican businesswoman, whose career is rooted in the consumer luxury goods market. Forbes has identified her as one of the 50 most powerful women in Mexico. She has also been named one of Mexico's top young businesswomen by Revista Expansión, Mexico's leading business magazine. Her career has had an emphasis on the tequila industry. She is the first woman to be certified as ‘Maestra Tequilera’ by the Academia Mexicana de Catadores de Tequila, the organization recognized by The Tequila Regulatory Council (CRT). Present Bertha González Nieves is currently Co-Founder & CEO of Casa Dragones Tequila Company, a handcrafted, limited edition tequila brand which she co-founded with businessman and founder of MTV Bob Pittman. Casa Dragones is a 100% Blue Agave Joven tequila, handcrafted in small batches in Jalisco Mexico, and considered a sipping tequila. González Nieves has established herself as a thought leader in the modern tequila industry. In the March 8, 2018 issue of The New York Times, she explained that the tequila industry is a "growth industry that could further enrich her country culturally and economically." She also spends much of her time in, and is a very prominent ambassador of, San Miguel de Allende, Mexico, the proclaimed spiritual home of her Casa Dragones tequila brand. In March 2018, CNN Travel featured her in "Tequila maker's tour of San Miguel de Allende," a visual guide to the town's heritage, hot spots, and culinary renaissance. She has been featured in full page-articles in top publications worldwide, including El Universal, Harper's Bazaar, and Blackbook. In May 2010, she was featured in LA Times Magazine and praised for “bolstering the top-tier-tequila movement,” and was dubbed the “First Lady of Tequila.” On December 17, 2009, González Nieves appeared on The Martha Stewart Show and demonstrated how to correctly taste Casa Dragones tequila. On November 29, 2010 CNN's premier food blog Eatocracy.com featured a spotlight on Bertha's tequila knowledge in a round up of “Five Things You Should Look For in a Great Tequila: Bertha González Nieves.” In November 2010, González Nieves received the prestigious French luxury design award, Grand Prix Strategies de Luxe, for the product design of Casa Dragones and by 2013, DuJour Magazine called González, "the personification of Mexican business acumen.” In 2018, she was named by Forbes as one of Mexico's 100 most powerful women of the