voluntarily participates in the Gongyi Baobei program and sets a certain proportion of donations when selling their goods. After the goods is sold, the seller will donate a certain amount of money to the designated public benefit project for related philanthropy undertakings and promoting the concept of charity consumption. By the end of 2017, the Gongyi Baobei project has received the donation of 250 million RMB in total. Accumulatively granted 158 million RMB for the Love Package project. 18.36 million RMB for the pillar project. 6.57 million RMB for the Smiling Children project. 1.3172 million RMB for the Blue Sky Aid project. 10.83 million RMB for the Children Companion project. 3.2 million RMB for the Paukphaw scholarship project in Myanmar and 53.9 million RMB for 28 NGO joint fundraising projects. In 2017, China Foundation for Poverty Alleviation raised 110 million RMB in donations through Gongyi Baobei. Supported 43.63 million RMB for Love Package projects (including 2 million RMB for international Love Package projects), 18.36 million RMB for the pillar project, 4.13 million RMB for the smiling children project, and 4.7 million RMB for Children Companion, 3.2 million RMB for the Paukphaw scholarship project in Myanmar, and 36.9 million RMB for the 28 NGO joint fundraising projects. 95 Charity Week From September 1 to September 5, China Foundation for Poverty Alleviation and Alibaba jointly started the first "95 Charity Week". The Alibaba Group issued the proposal that" Everyone donates 3 hours to support the public benefit together" to the society, called on everyone to donate 3 hours each year to practice public benefit activities, let charity actions change themselves, change lives, and arouse more people's mercy, goodwill and good deeds, so as to bring about a small and beautiful change to the world, and realize the vision of “bluer sky and warmer heart”. During the 95 Charity Week, 10 projects of the China Foundation for Poverty Alleviation launched the fundraising activities in the online stores, well-known actors Zhang Yishan and Zhang Yunlong had participated in the fundraising activities. RMB 267,000 donations were received through activities, and the exposure of the activity reached 1 billion times. Moving forward Project The Moving forward Project advocates urban families with children aged 5–15 to join the monthly donation. Through the participation of parent & child information broadcasting, philanthropy courses, and philanthropy activities, the children's sense of responsibility and empathy can be cultivated, so that they