there to work. No pretension was going to be allowed". Lesser never appeared on Sesame Street, but he did appear in the promotional films the CTW created to persuade television stations to air the program. He worked on other CTW shows, including 3-2-1 Contact, Square One TV, and Ghostwriter, and was involved in developing versions of Sesame Street created in other countries. Death A resident of Lexington, Massachusetts, Lesser died at the age of 84 on September 23, 2010, in Burlington, Massachusetts due to a cerebral hemorrhage. Awards 1970: Guggenheim Fellow 1974: Distinguished Contribution Award, the American Psychological Association 1986: Visiting professor, the Institute for Communications Research, Keio University 1988, 1990: Senior fellow, Gannet Center for Media Studies 1992: James McKeen Cattell Fellow Award Works Wittenborn, J. R., Elaine G.Bell, and Gerald S. Lesser (1951), "Symptom patterns among organic patients of advanced age". Journal of Clinical Psychology, 7, pp. 328–331. doi: 10.1002/1097-4679(195110)7 Wittenborn, J.R. and Gerald S. Lesser (October 1951). "Biographical factors and psychiatric symptoms". Journal of Clinical Psychology, 7 (4), pp. 317–322.doi: 10.1002/1097-4679 Lesser, Gerald S. (September 1957). "The relationship between overt and fantasy aggression as a function of maternal response to aggression". The Journal of Abnormal and Social Psychology, 55 (2), pp. 218–221. doi: 10.1037/h0042743 _ (1958). "Conflict analysis of fantasy aggression". Journal of Personality, 26, pp. 29–41. doi: 10.1111/j.1467-6494.1958.tb01568.x _ (1958). "Application of Guttman's scaling method to aggressive fantasy in children". Educational and Psychological Measurement, 18, pp. 543–551. doi: 10.1177/001316445801800308 Abelson, Robert P. and Gerald S. Lesser (1959). "The Measurement of Persuasibility in Children". In Personality and Persuasibility, Irving L. Janis, ed. New Haven, Connecticut: Yale University Press, pp. 141–166 _ (1959). "A Developmental Theory of Persusibility". Lesser, Gerald S. and Robert P. Abelson (1959). "Personality Correlates of Persuasibility in Children". _ (February 1959). "The relationships between various forms of aggression and popularity among lower-class children". Journal of Educational Psychology, 50 (1), pp. 20–25. doi: 10.1037/h0040182 _ (February 1959). "Population differences in construct validity". Journal of Consulting Psychology, 23 (1), pp. 60–65. doi: 10.1037/h00434853 _ (1959). "Religion and the Defensive Responses in Children's Fantasy", Journal of Projective Techniques, 23 (1), pp. 64–68. doi: 10.1080/08853126.1959.10380897 _ (1961). "Custom-Making Projective Tests for Research". Journal of Projective Techniques, 25 (1), pp. 21–31. doi: 10.1080/08853126.1961.10381002 _ (July 1962). "The Identification of Gifted Elementary School Children with Exceptional Scientific Talent", Educational and Psychological Measurement, 22, pp. 349–364. doi: 10.1080/0020486640020305 Lesser, Gerald S.,