significantly different plot from that of the movie. IGN gave it a mediocre score of 5.5/10. The film novelization, written by author Greg Cox and published by Titan Books, was released alongside the film on July 24, 2012. Warner Bros. partnered with Mountain Dew to do a cross-promotion that included a special paint scheme on the number 88 Chevrolet Impala owned by Hendrick Motorsports and driven by Dale Earnhardt Jr. in the NASCAR Sprint Cup Series. On June 17, 2012, the car won the 2012 Quicken Loans 400 at Michigan International Speedway. On July 4, 2012, the studio signed a deal with Formula One team Lotus F1 to have the film's logos appear on the Lotus E20s driven by Kimi Räikkönen and Romain Grosjean at the 2012 British Grand Prix. Räikkönen and Grosjean went on to finish the race in fifth and sixth place respectively. Warner Bros. had previously followed a similar promotion at the 2008 British Grand Prix, when the now-defunct Toyota F1 carried a livery to promote The Dark Knight. Two digital comic books entitled Batman Origins and The Dark Knight: Prologue were released exclusively for Nokia Lumia devices. A special movie application has also been released, featuring trailers, wallpapers, movie schedules and Batman trivias. Limited editions of the Lumia 710, Lumia 800 and Lumia 900 were also released featuring a laser-etched Batman logo. Release On July 6, 2012, Warner Bros. held a special IMAX screening of The Dark Knight Rises for more than one hundred reporters and critics. However, technical issues with the computer device synchronizing the sound and picture forced the studio to postpone the screening by a day. The film later premiered on July 16 at the AMC Lincoln Square Theater in New York City, followed by a European premiere on July 18 at Leicester Square in London, England. The film was released in Australia and New Zealand on July 19, and was later released in North America and the United Kingdom on July 20. Colorado shooting On July 20, 2012, during a midnight showing of The Dark Knight Rises at the Century 16 cinema in Aurora, Colorado, a gunman wearing a gas mask opened fire inside the theater, killing 12 people and injuring 58 others. Police responding to the shooting apprehended a suspect later identified as 24-year-old James Eagan Holmes shortly after arriving on the scene. Initial reports stated that Holmes identified himself as