is a Japanese manga series written and illustrated by Hikaru Yuzuki. It was serialized in Shueisha's seinen manga magazine Business Jump from 1990 to 2011, with its chapters collected in forty tankōbon volumes. A sequel, Amai Seikatsu: 2nd Season, started in Grand Jump in November 2011. Story The story is about a young part-timer, Shinosuke, and his rise in the lingerie company "PIXY". He was found by the eccentric CEO (Shōzō Hino), when Shinosuke was returning a pair of old ladies underwear that was sent to the wrong department. Later, it's discovered that Shinosuke has an odd “talent”. He is able to merely touch a lady and know if she is wearing the right or wrong lingerie and can even tell her measurements. His touch also causes a pleasurable sensation to the ladies and they come back for more. Shinosuke does not understand this due to his innocence and “purity”. As the story progresses a romance develops between Shinosuke and Yumika Wakamiya, the private secretary to Hino. Characters Shinosuke is a 21-year-old man who works as lingerie designer. Publication Written and illustrated by Hikaru Yuzuki, Amai Seikatsu was serialized in Shueisha's seinen manga magazine Business Jump from 1990 to 2011. Its chapters were collected in forty tankōbon volumes, released from December 13, 1990, to August 19, 2011. A sequel, titled Amai Seikatsu: 2nd Season, started in Shueisha's Grand Jump magazine on November 16, 2011. Shueisha released its first volume on April 19, 2012. As of December 17, 2021, fourteen volumes have been released. References External links 1990 manga Romantic comedy anime and manga Seinen manga Shueisha franchises Shueisha manga