AMEX Platinum card members. To launch the card, McQueen hosted a retrospective of his collections from 1995 till Fall 2003. In 2005, Alexander McQueen collaborated with Puma to produce a line of men's and women's footwear launched in Spring 2006. The Alexander McQueen PUMA line is founded on the union of tradition and technology, with juxtaposing influences. In 2008, the line's Fall 2009 collection was fully expanded to include men's and women's clothing and accessories, with a collaboration with film director Saam Farahmand to produce a 4-minute movie Ghost as an ad campaign for the collection. In 2007, Alexander McQueen became the first brand to participate in MAC's promotion of cosmetic releases created by fashion designers. The collection was released on 11 October and reflected the looks used on the Autumn/Winter McQueen catwalk. The inspiration for the collection was the Elizabeth Taylor movie Cleopatra, and thus the models sported intense blue, green, and teal eyes with strong black liner extended Egyptian-style. In 2008, Alexander McQueen collaborated with mass market retailer Target as McQ Alexander McQueen for Target. The company was the first collaboration between Target and an international designer. McQueen cited Leila Moss of The Duke Spirit as his muse for the collection. The collection was launched on 4 March 2009, with the band playing at the launch party. The same year, Alexander McQueen collaborated with Samsonite to produce luggage formed using a mould of a human ribcage and sternum on the front and spine on the back. Other pieces in the collection apply animal patterns like crocodile to the bags skin using laser cutting technology. With the catwalk presentations, Alexander McQueen collaborated with Philip Treacy to produce hats for the Spring 2008 collection, and again with the Fall 2009 collection. During first semester of 2009, McQueen also collaborated with dancer Sylvie Guillem, director Robert Lepage and choreographer Russell Maliphant, designing wardrobe for theater show "Eonnagata", directed by Robert Lepage. The film "Sylvie Guillem, on the edge" produced by French production company A DROITE DE LA LUNE, traces whole history of the creation of the show, from first rehearsals which took place in Quebec until world premiere which was held in 2008 at Sadler's Wells theater in London. On 6 October 2009, the company collaborated with SHOWstudio to stream its Spring/Summer 2010 collection Plato's Atlantis live on the company's website. The shoes from that collection were later featured on the