Guilherme Peirão Leal (born in Santos on 22 February 1950) is a Brazilian businessman, social and environmental entrepreneur, and philanthropist. He is the co-founder of Natura Cosméticos (currently Natura &Co), one of the biggest beauty groups in the world, and currently co-chairs the Board of Directors of the company in which he holds an 11% stake and is a member of the board of Instituto Natura, which aims to improve Brazil’s public education system. Over the last decades, Leal has become an investor in high-impact businesses, dedicating his time to the creation of a series of social organizations, such as the Abrinq Foundation for the Rights of Children and Adolescents, Ethos Institute for Business and Social Responsibility, and Akatu Institute for Conscious Consumption. In 2017, he co-founded the chocolate brand Dengo, which uses high quality cocoa produced by small family farmers in southern Bahia. He is also a member of the B Team, a group of global leaders who are driving better ways of doing business. With a brief career in politics, Leal was the vice president candidate running with Marina Silva in the 2010 presidential election, for the Green Party (PV). They received over 20 million votes. Biography Guilherme Leal was born in Santos (SP) in 1950. He is the youngest of four siblings and father of five. He holds a degree in Business Management from the University of São Paulo. Leal worked in financial institutions and at Ferrovia Paulista S.A. (Fepasa). In 1979, after leaving Fepasa, he became a partner at Natura, when it was a small cosmetics shop located at Rua Oscar Freire, in São Paulo. Alongside his partners, Luiz Seabra and Pedro Passos, Leal turned Natura into one of the biggest cosmetics companies in the world and a reference in sustainability. From the trio of founders, Leal was the one at the head of the initiative to invest in nature preservation and sustainable development, making the company adopt Brazilian biodiversity as a tool for cosmetics innovation and awareness about the Amazon. The company established itself in the country’s northern region in the early 2000s, when it introduced Ekos, a cosmetics line based on the use of ingredients from Brazilian biodiversity. Carbon neutral since 2007, the company created a program to channel investments into the Amazon in 2011. Natura has become a case study not just for using raw material extracted from the native forest, but also