pertinent information into their listing. In January 2011, Shiply signed an exclusive agreement with eBay Motors UK, becoming the site’s transport partner. At that time, 50% of its business came from eBay users. Operations Area covered Initially, only haulage companies from UK participated in the marketplace. In October 2009, the company expanded in Germany, opening a German website and allowing German haulage companies. In August 2010, when the company expanded to France, Italy, the Netherlands and Spain, 15% of shipments on Shiply already crossed national borders and 10% of its business came from the German website. Controversies Legal dispute On 24 February 2011 uShip and Shiply jointly announced a settlement regarding uShip's claims of trademark and copyright infringement. As part of the settlement, Shiply has agreed to redesign some parts of its web site, and pay an amount in compensation to uShip. Misleading Advertising On 19 December 2012, UK's ASA published an adjudication against Shiply Ltd about misleading advertising on www.shiply.com. The ASA investigated whether www.shiply.com made it sufficiently clear that a credit policy applied to cancellations. The ASA concluded: "The home page breached CAP Code (Edition 12) rules 3.1 and 3.3 (Misleading advertising), 3.9 and 3.10 (Qualification)." "Because of Shiply Ltd’s continued non compliance we took the decision to place the details for www.shiply.com on the ASA section of the website on 14 October 2013. Shiply Ltd’s details shall remain in place until such time as www.shiply.com clearly and prominently states the significant condition of its cancellation policy on its home page." Shiply Ltd's details are no longer on the ASA section of the website. Reception Shiply has been covered in the UK media as successful start-up business during recession times, as a provider of cheap shipping alternatives, and as an innovative idea for tackling climate change. Awards In 2010 Shiply was awarded the Shell Springboard Climate Change Innovation Prize, and was runner-up in the Dutch Postcode Lottery’s 2010 Green Challenge competition. See also uShip AnyVan Reverse auction References External links Online marketplaces of the United Kingdom Low-carbon economy