plans for her to tour in the second half of 2010, in support of the album. However, in September 2010, Billboard revealed that Bedingfield's tour plans were moved back into 2011 though no dates were confirmed. Additionally, the singer announced that "Touch" would be used in TV commercials for Nivea skin care. The album track "Can't Fall Down" was exclusively streamed via Billboards official website on 3 December 2010. Another song from the album, "Weightless", was made available to stream on the E! Online website. Bedingfield promoted the album with performances of the title song on The Today Show on 7 December, Live with Regis and Kelly on 8 December, The Tonight Show with Jay Leno on 9 December 2010 as well as appearances on Chelsea Lately and Rachel Ray. She was also announced on the line-up for Dick Clark's New Year's Rockin' Eve concert hosted by Ryan Seacrest. According to AOL online, Bedingfield also signed a promotion deal with Hotel Indigo which would see cross promotion of the hotel chain and album. In January 2011, Bedingfield was invited to the head offices of Rolling Stone magazine, where she performed "Pocketful of Sunshine", "Soulmate" and "Strip Me". To promote the album, Bedingfield announced her Less is More Tour, which began on 5 June and included 29 US cities. The deluxe version of Strip Me subsequently included several audio and video recordings from the Less is More Tour dates. "Strip Me" and "A Little Too Much" became official theme songs for the films Morning Glory and Something Borrowed respectively, being used in both the trailers and in the films' ending credits. "Neon Lights" was used in the end credits of the 2011 film What's Your Number?. "Recover" was later used to help promote State Farm in their State of Despair TV spot. Singles "Touch" was the album's lead single. The up-tempo song was written by Bedingfield, Julien Bunetta and Steve Kipner, and produced by Bunetta and Kipner, It was released to the iTunes Store on 18 May 2010. It was sent to US mainstream radio stations on 29 June 2010. The song peaked on the Canadian Hot 100 at number sixty. However, it was later declared a buzz single by Bedingfield's official website and the album's "Strip Me" was revealed as the replacement lead single. "Strip Me" was released to mainstream radio stations on 31 August 2010 and digital download on