to score a goal, but successfully led South Korea to the round of 16, for the first time since 2010, following a match winning assist to Hwang Hee-chan in a 2–1 victory against Portugal on 2 December, before being eliminated by Brazil following a 4–1 defeat on 5 December. Style of play Son is a versatile player who can play in any forward position, (winger, second striker, striker) and can even be deployed as an attacking midfielder or wing-back if necessary. He himself has confirmed this, saying, "I don't care where I play. The main thing is I'm in the game. I can play as a second striker or behind. Whatever the coach says, I'll do. I don't have a favorite position. I'll be anywhere and always on the throttle." Son is known for his two-footed ability, explosive pace, positional sense, movement, close control and clinical finishing which make him especially effective on the counter-attack. Moreover, he has drawn praise from teammates and in the media for his selfless work-rate and defensive contribution, and is capable of providing assists for teammates, in addition to scoring goals himself. In recent years, particularly following his prolific success with Tottenham, he has been considered one of the best players in the world and has often been cited as the greatest Asian footballer of all time. Sponsorship and media Son has a sponsorship deal with sportswear and equipment supplier Adidas. Since 2022, he was selected as brand ambassador for British luxury fashion house Burberry. On 7 August 2022, Son has been named brand ambassador for Calvin Klein Underwear in South Korea. Son has two officially licensed NFT collections that have been released in collaboration with NFTStar (a sports fandom social platform with a web3 community) that are available for purchase on OpenSea. His first NFT collection is called the 'NFTStar Fan Pass – Son Heung Min', and the second NFT collection called 'Golden Shiny Boot' was a free mint project available for fan pass holders. Personal life Son has dated the K-pop singers Bang Min-ah and Yoo So-young, and is currently single. Son used the suspension of football during the COVID-19 pandemic to complete South Korean mandatory military service. He was exempted from military service with a gold medal at the Asian Games, but he had to do basic military training regardless of exemption. He completed basic training in the Republic of Korea Marine