McEwan, psycholinguist Steven Pinker, and theoretical physicist Lawrence Krauss. They each serve on the Advisory Board of Harris's Project Reason, and their praise appears as blurbs (released by the book's publisher on Harris's website and reproduced on the book's dust jacket). Dawkins said, McEwan wrote, "Harris breathes intellectual fire into an ancient debate. Reading this thrilling, audacious book, you feel the ground shifting beneath your feet. Reason has never had a more passionate advocate." Pinker said that Harris offers "a tremendously appealing vision, and one that no thinking person can afford to ignore." Krauss wrote that Harris "has the rare ability to frame arguments that are not only stimulating, they are downright nourishing, even if you don't always agree with him!" Krauss predicted that "readers are bound to come away with previously firm convictions about the world challenged, and a vital new awareness about the nature and value of science and reason in our lives." Reception The Moral Landscape reached 9th in The New York Times Best Seller list for Hardcover Non-Fiction in October 2010. Reviews and criticism ECSU Associate Professor of Philosophy James W. Diller and Andrew E. Nuzzolilli wrote a generally favorable review in a journal of the Association for Behavior Analysis International: In his review for Barnes & Noble, Cal State Associate Professor of Philosophy Troy Jollimore wrote that the book "has some good, reasonable, and at times persuasive things to say" to people who are unfamiliar with moral skepticism, but "has little to say to those people who actually do know what the arguments are, and it will not help others become much better informed." Jollimore also worried that Harris wrongly presents complex issues as having simple solutions. Kwame Anthony Appiah wrote in The New York Times "when [Harris] stays closest to neuroscience, he says much that is interesting and important", but criticized Harris for failing to articulate "his central claim" and to identify how science has "revealed" that human well-being has an objective component. Appiah argued that Harris "ends up endorsing ... something very like utilitarianism, a philosophical position that is now more than two centuries old, ... that faces a battery of familiar problems", which Harris merely "push[es] ... aside." Harris responded to Appiah in the afterword of the paperback version, claiming that all of Appiah's criticisms are addressed in the chapter "Good and Evil". Cognitive anthropologist Scott Atran criticized Harris for failing to