Jack and Holly is a preschool animated series from the UK that centres on two characters, Jack and Holly. It was launched as a freely available TV series on all IPTV platforms Limited edition DVDs were distributed to children's hospices around the UK on a NFP basis to raise funds for the excellent work and much needed resources these homes need. Main characters Jack (voiced by Cillian Martin Wright, the son of the producer) and Holly (voiced by Emilia Shuardson-Hipkin and later by Julianne Martin) are two best friends. Holly is the big sister that Jack never had. As 'Jack' actor Cillian Martin Wright puts it, "Holly is always there to take Jack and viewers by the hand and lead them through life's moral maze with advice and guidance." Series philosophy The series is educational as well as entertaining. It includes a lot of factual material aimed at pre-school and primary school children, as well as stories. "I think it counters a lot of the very brash, bright colours, fast cut aggressive programming that is aimed at children," said Director Jezz Wright in a 2010 interview with the BBC. "When we had our son five years ago we bought quite a few educational DVDs and we were quite horrified just how little educative content there was. It was a conversation you have one evening with the other half - 'come on we can do better than this' - and so the seed was planted." "With the release of their second feature film (Cosmic Stories) this ethos caught the imagination of the British press with headlines around the world." "We're a tiny team with a tiny fraction of Disney's budget" said producer Julianne Wright in a 2011 press release. "We hope we're delivering the sort of original content parents are looking for. Children's screen time has never been more contentious - that's why we believe all children's media should aspire to the highest educative standards." The series was developed with the assistance of teachers and educationalists as well as parents in order to ensure that it would fit in well with British educational standards. The series also promotes inclusiveness and multi-culturalism. Jack is from ethnic origin whilst Holly is a typical 'English Rose' Caucasian-race|Caucasian character. This approach led them to set out to create a multimedia product that would encourage children to spend time away from the screen and enjoy reading,