of the dot-com era, Levy became an independent consultant. In 1996, she designed a graphical multi-user environment called Malice Palace using The Palace software. Set in a post-apocalyptic San Francisco, users could engage in real-time chat and interact with robots depicted as homeless people. Prints from Malice Palace were exhibited in a 1998 group show titled "Channel 3" at Team Gallery in New York alongside Tracey Emin, Erik Brunetti and Pedro Ortuno. In 1997, her Silicon Alley-based start-up called Electronic Hollywood received an angel investment. For the next 5-years her company focused on web design, interactive advertising, and original content development. The most prestigious production was the CyberSlacker, Flash cartoon series, which won the Flash Animation Award. She appeared in Doug Block’s 1999 documentary film Home Page and her story was chronicled in the book Gig. Following the dot-com bubble burst, she shuttered Electronic Hollywood and returned to Los Angeles. From 2002 to the present she has resurfaced as a university professor, author, and user experience design strategist. In 2010, she founded her second company Jaime Levy Consulting (formerly JLR Interactive). In 2015, her book UX Strategy was published and then the second edition in 2021. The book explores the intersection of business strategy and product/UX design with both a theoretical and practical lens. Bibliography Books 2021. UX Strategy (second edition): Product Strategy Techniques for Divising Innovative Digital Products 2015. UX Strategy: How to Devise Innovative Digital Products that People Want Levy has also published the following white papers and articles: The Four Tenets of UX Strategy (2015, December). UXMatters <ref>The Four Tenets of UX Strategy' (2015, December). UXMatters"</ref> Imagining the YouTube Model for Interactive Television. (2007). In Lugmayr, A., & Golebiowski (Eds.) Interactive TV: A Shared Experience TICSP Adjunct Proceedings of EuroITV 2007. (p. 270-274). Amsterdam, Netherlands: Tampere International Center for Signal Processing. Six Weeks at the Smut Factory: Inside an Adult DVD Authorizing House. (2003, October). Medialine Magazine, p. 40-41. The Small World of Games on DVD: Video. (2004, February). Medialine Magazine, p. 34-35. Studio Pro vs. Scenarist: Is DVD Authorizing Destined for the Desktop? (2004, May). Medialine Magazine, p. 34-36. References External links Jaime Levy (Consultancy) User Experience Strategy (book website) Electronic Hollywood(former Dotcom website) 1966 births Electronic publishing Interface designers Internet pioneers Women Internet pioneers Living people New York University alumni San Francisco State University alumni New York University faculty American women computer scientists American computer