Giacomo Conterno is an Italian wine producer from the Piemonte region in the district of Langhe. From a winery located in Monforte d'Alba, the Barolo and Barbera wines are made by traditionalist methods and are widely considered among the finest produced in the Barolo zone. History From unclear descriptions of its origin, the Cantine Giacomo Conterno production of Barolo may have begun in 1908 with the founding of Giovanni Conterno's tavern in San Giuseppe near Monforte d'Alba, or after his son Giacomo Conterno returned from service in World War I, with the first Barolo riserva either bottled in 1912 or 1920. Notwithstanding, Conterno coming from a family with viticultural roots in the region going back to the 18th century, is considered one of the first small Barolo producers to bottle an own wine, beginning in the 1920s during a time when Barolo was normally sold in cask or demijohn and intended for early drinking. Giovanni Conterno died in 1934 and Giacomo Conterno created a Barolo with vast aging potential, named Monfortino for the home village Monforte d’Alba. For 54 years two Barolos, a normale and riserva, were produced from purchased grapes, made by the motto that a Barolo at the time of bottling should be "undrinkable", though be a great bottle after twenty, thirty, forty years. Giacomo Conterno's sons, Giovanni and Aldo Conterno, formally took over the estate in 1961. With the older Giovanni Conterno already responsible for winemaking since the 1959 vintage, Aldo Conterno eventually parted over conflicting winemaking philosophies with his brother, and founded his own estate Poderi Aldo Conterno in 1969. While Giacomo Conterno wines represent the strictly traditional Barolo winemaking philosophy, Aldo Conterno too shares the view that the "modernist" approach of using small barriques in combination with shorter maceration times undermines the character of Barolo and add a vanillin sweetness to the wine that overrides the inherent fruit of the nebbiolo. In 1974 Giovanni Conterno purchased the Cascina Francia vineyard in Serralunga, bringing an end to the era of purchasing fruit from local farmers. The first vintage of wine made from own vineyard was 1978, though the name Cascina Francia did not appear on the label of the normale until the 1980 vintage. Giovanni Conterno's youngest son Roberto began to work by his father's side in 1988, and after Giovanni Conterno died at 75 in February 2004, Roberto Conterno continued the family industry in the