Knight, but he chose not to because he noted that the chemistry established between Zimmer and Nolan during the making of Inception would make him seem like a "third wheel". Zimmer included several cues from the earlier scores but explained that he wanted to go in a "completely different direction" for Bane's theme. The film features a prevalent chant of the phrase "Deshi Basara". In November 2011, Zimmer crowdsourced online audio recordings of the chant to be used in the film's score. When asked about the chant for clarification, Zimmer said, "The chant became a very complicated thing because I wanted hundreds of thousands of voices, and it's not so easy to get hundreds of thousands of voices. So, we tweeted and we posted on the internet, for people who wanted to be part of it. It seemed like an interesting thing. We've created this world, over these last two movies, and somehow I think the audience and the fans have been part of this world. We do keep them in mind." Just like Batman Begins and The Dark Knight, the film's main theme consists in just two notes repeated, representing Batman's pain and guilt. Many times is also reprised in small parts "Molossus", Batman's main action theme in the trilogy. Marketing The official website launched in May 2011, introducing a viral marketing campaign similar to the one used to promote The Dark Knight. The website streamed an encrypted audio file described by users as chanting. Users decrypted the audio to the Twitter hashtag, "#TheFireRises". Warner Bros. removed a pixel from the webpage for every tweet using the hashtag. The website revealed the first official image of Bane. In July 2011, a teaser trailer leaked online before its official release with Harry Potter and the Deathly Hallows – Part 2. The studio released the teaser three days after the leak. The trailer received mixed responses; Stephen Spencer Davis of Slate wrote it successfully built hype, while Kofi Outlaw of Screen Rant showed disappointment, claiming it was more of an "announcement trailer" than an actual teaser trailer. Outlaw criticized the quality, writing that a scene depicting Commissioner Gordon in a hospital bed was overly dramatic, had "hammy" dialogue, and was difficult to understand due to Gordon's labored breathing. Outlaw wrote that the sweeping shot of Gotham City had poor CGI and was too reminiscent of the Inception trailer. The theatrical trailer