dies, it is born again." However, the birds on the McQueen original were actually peacocks, and although Temime did manage to change the crest on the bird's heads to make them more 'phoenixy', she neglected to alter any other detail of the birds, including their rather obvious peacock feathers. The story was widely reported by the fashion media. Post-Lee Alexander McQueen through today On 18 February 2010, Robert Polet, the president and chief executive of the Gucci Group, announced that the Alexander McQueen business would carry on without its founder and creative director. He also added that a McQueen collection would be presented during Paris Fashion Week. On 27 May 2010, Sarah Burton, McQueen's right hand design aide since 1996, was announced as the new creative director of the Alexander McQueen brand, with further plans to launch a men's underwear collection in June 2010. The underwear line featured iconic prints from the McQueen archive and the logo on the waistband, with a percentage of the launch collection of Alexander McQueen underwear to be given to various AIDS charities around the world. Burton launched her first menswear show Pomp and Circumstance under the McQueen brand in June 2010 to generally positive reviews, which noted how low-key the event was. She launched the brand's womenswear resort collection shortly after, which was praised for lightness and having 'a woman's touch'. Burton showed her first womenswear show on 5 October 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers in the NetBase Brand Passion Index. The Metropolitan Museum of Art in New York City hosted a posthumous exhibition of McQueen's work in 2011 titled Savage Beauty. Despite being open for only three months, it was one of the most popular exhibitions in the museum's history. The exhibition was so successful that Alexander McQueen fans and industry professionals worldwide began rallying at Change.org to