Marten brothers saw was that a restaurant, hotel, or cafeteria could save on food preparation labor by buying prepared frozen foods that were heat and serve. Frozen foods were priced higher than canned goods and also require the customers have freezer storage. However, the value to the customers was reduced costs in delivering quality finished meals in their restaurants, hotels, cafeterias etc. As luck would have it, the US government had mandated stricter nutritional standards for school lunches in 1962. This policy shift created a huge demand from the national school lunch program for portion control meat items. In addition, institutional customers were ordering more heat and server frozen food products. To meet the rapid growth, the Martens expanded Fred's Frozen Foods product line to 40 items including breaded frozen vegetables, frozen ethnic entrées, frozen pre-portioned meats and frozen breaded meats. In addition, the Marten added a second manufacturing facility in Carthage, Missouri, increased the distribution network to cover 29 states and increased sales to $6 million in 1970. The Martens sold Fred's Frozen Foods to Central Soya in 1970 for an undisclosed amount. Central Soya Purchases Fred's Frozen Foods Central Soya, based in Fort Wayne, Indiana, a leading soybean miller and food processor purchased Fred's Frozen Foods from the Marten Family in August 1970. Central Soya exchanged 150,000 shares of stock for all Fred's Frozen Foods assets, brands, operating equipment, personnel and $7 million outstanding debt. The transaction was accounted for as pooling of interest, which valued Fred's Frozen Foods at about $10 million. Central Soya expanded Fred's Frozen Foods product offering to include frozen appetizers and more ethnic entrees. In 1971, Central Soya added a west coast Fred's Frozen Foods distribution warehouse and manufacturing plant in Riverside, California. In 1982, Fred's Frozen Foods introduced their first mass-produced breaded mozzarella cheese stick for the foodservice industry. In March, 1985, Shamrock Holdings Inc. of Burbank, California, which was owned by the Roy E. Disney family, acquired the remaining 90% of Central Soya that Shamrock did not already own for approximately $23 per share. Total outstanding shares of Central Soya in 1985 were 13.9 million, which valued the Central Soya at $320 million excluding any outstanding debt. Central Soya revenue for 1985 was $1.73 billion. The Shamrock offer was priced at the book value of the Central Soya outstanding stock. In July, 1985 Shamrock announced that it planned to spin off