working with Paul Simon on his 1986 album, Graceland. Homeless went platinum, selling 80,000 copies after Pierson struck a deal with a national advertising company for one of the tracks, "Nomathemba", to be used in an advertisement for Nestlé's Nescafé Gold Blend. In August 1996, following discussions with musician David Hudson, and his manager and wife, Cindy Hudson, Pierson formed the Indigenous Australia record label. The label specialises in Aboriginal, spoken word, world, ambient music and children's albums and has released over twenty albums for artists including Hudson, Tjapukai, Ash Dargan and guitarist Wayne Mcintosh, with over one million units sold globally. and fights to uphold the rights of indigenous musicians. Comedy recordings Early in the 1980s Pierson, was inspired to delve into the relatively untapped comedy market after meeting Englishman Roy Nicolson in 1982, who was the songwriter for Toto Coelo's "I Eat Cannibals", which reached No. 4 on the Australian singles charts and No. 2 on the New Zealand singles charts. Nicolson had begun experimenting with animal sounds on an E-mu Emulator I, an early sampler. Pierson jokingly asked him if he could play "Paperback Writer" using dogs barking. He did and soon Pierson had commissioned him to create a parody album of popular Beatles songs with dogs plus a backing chorus of cows, sheep and chooks backed by anonymous backing musicians from Germany. The result was the 1983 novelty album, Beatle Barkers, credited to The Woofers and Tweeters Ensemble, released on the Passport Records label and marketed by Demtel. Pierson subsequently arranged for live recordings of Australian comedy acts at the Margaret St Comedy Store in Sydney in conjunction with Barry Wayne. The first series, Australia Laughs, featuring George Smilovitch, Rodney Rude, Vince Sorrenti, Keith Scott, Gary Who, Calvin De Grey and Graham Pugh, was released on video by Video Classics. A Swag of Aussie Poetry He recorded 53 of the best loved works of Australian prose and verses, entitled Out of the Bluegums – 150 Years of Australian Verse, which was released in 1985. It features 31 narrators delivering an eclectic mix of folk ballads and bush poetry from the 1800s through to 20th century prose. The narrators include Australian icons such as Peter Allen, Spike Milligan, Dame Joan Sutherland, and Dame Edna Everage. The double CD was digitally remastered and released on Pierson's Lifestyle Music label in January 2011 as A Swag of Aussie Poetry.