CROSS-REFERENCE TO RELATED APPLICATION 
       [0001]    This application is
       a divisional of U.S. patent application Ser. No. 12/541,496, filed on Aug. 14, 2009 (which application claims the priority, under 35 U.S.C. §119, of U.S. Provisional Patent Application No. 61/089,148, filed Aug. 15, 2008),
 
the entire disclosures of which are hereby incorporated herein by reference in their entireties.
       
 
     
    
     STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENT 
       [0003]    n/a 
       FIELD OF THE INVENTION 
       [0004]    The present invention pertains to a method of delivering audio messages through a wireless connection to a vehicle. More particularly, the present invention pertains to a method of delivering audio messages that are triggered by criteria related to, for example, time, vehicle location, an event, a condition, mood-influencing intent, a tourist attraction, a user action, service reminders, and many more. The criteria-based messages are controlled by an automated voice-recognition system located at a remote data center and delivered through a wireless voice or data channel to the vehicle. The vehicle driver hears the audio message under various driving conditions. A voice user interface can be utilized by the vehicle driver to manage the audio messages. 
       BACKGROUND OF THE INVENTION 
       [0005]    Constant changes in culture and technology provide an ever-increasing array of avenues for one to reach customers or potential customers. These include, for example, television, radio, magazines, direct mail, signage, the INTERNET, including standard and interactive social websites, and mobile devices, which are providing more and more connectivity to the previously mentioned channels of communication. 
         [0006]    Not long ago, the advertising industry was limited to a substantially lesser number of media channels from which to choose. However, over time, advertisers have taken advantage of each new media channel option that has developed. These new channels are now quite numerous and advertising strategies have become more creative than ever. The growing number of media channels can be attributed mainly to the above-mentioned advances in communication technology, including, for instance, better and more abundant access to information deliverable over the INTERNET, such as 3G mobile devices. 
         [0007]    In addition, with geographic location determining features, such as the global positioning systems (GPS), included in advanced mobile devices, the mobile device medium has the potential to provide marketers with the ability to target customers based on their geographic location and to also utilize imaging. Although, multimedia advertisements (i.e., including visual components) have become a dominant message format, such a format is usually not appropriate for a vehicle driver from a safety perspective. 
         [0008]    Because the average person spends a substantial amount of time in their vehicle, the automobile is a highly desirable media channel for delivering advertising. However, there are challenges with the user interface under driving conditions, especially because images displayed in the vehicle can distract the driver. Before trying to push advertising messages to the vehicle, one must understand the task of driving and to know that safety is a high priority. Driving is so basic to modern life that drivers no longer think of it as a complex task. However, driving requires constant focus as well a vast amount of physical coordination and analytical skills. In addition, the cognitive load of driving has increased over time. Increasing traffic levels, complex mixes of road systems (often subject to construction or constriction), and a much higher flow of information and infotainment to the vehicle make ordinary driving a very demanding challenge. Physically, every part of the body is involved in driving. Even today&#39;s most advanced vehicles still require hands on the wheel and feet ready for the accelerator and brake pedal. 
         [0009]    With technological advances, driving is still largely a silent activity when it comes to tools and controls. Speech is not always an easy interface to use, especially in an automotive environment when others in the car are talking. If a car has a speech input, it is usually an optional interface mode because there can be technical challenges when trying to automatically recognize a driver or passenger&#39;s speech in a hands-free automotive environment. 
         [0010]    There are two main modes of communicating information to a vehicle driver: auditory and visual. Over a brief period of time (e.g., a few minutes), humans can perceive much more information through vision than through hearing. However, the driver of a vehicle must apply visual concentration on driving and driver distraction must be minimized. 
         [0011]    Therefore, a need exists to overcome the problems with the prior art as discussed above. 
       SUMMARY OF THE INVENTION 
       [0012]    The present invention is directed to a system, method, and process of delivering criteria-based audio messages from a remote data center database over a wireless link. The information delivered can be in the form of a short audio clip that is crafted carefully to give the desired effect on the vehicle driver. The messages are designed to be non-intrusive with a strong personality associated with the voices contained in the recordings. Such highly personified human recordings are triggered (initiated) based on one or a combination of different criteria including, but not limited to time, vehicle location, an event, a condition, a mood-influencing intent, a tourist attraction, or service reminders. An automated voice system located at the remote data center generates the audio messages. 
         [0013]    A significant aspect of the invention disclosed here is that, in the audio domain, a service example can be more effective than a service description. After hearing a service example, people think of numerous other ways they could use the service. Analogous use cases are imagined in the driver&#39;s mind. The persona alone can influence mood. For example, imagine hearing a service demonstration portrayed by a combination of a male agent speaking to a female driver in a highly staged fashion. The service examples involve professional actors with voice characteristics that qualify them to be recording artists, which combines with the ability to speak quickly, clearly, and in a way that matches the goal of the scenario being acted out. The style of prompting used to describe a service is different from the style of prompting when acting out service example scenarios. For service examples, it is easier and more appropriate to exaggerate behavior, rather than remain somewhat monotonous, as is the case with service descriptions. Finally, the inventor&#39;s testing with human subjects clearly indicates that service examples, as described here, are far more effective than service descriptions in the context of influencing mood to buy while driving. 
         [0014]    Flexibility is critical to delivering effective, up-to-date audio messages to vehicle drivers. All of the message recordings are conducted outside of the vehicle, typically at professional recording studios. The recordings are edited and concatenated in ways that enhance the affect on the driver and minimize driver distraction. For example, the messages should be short and to the point (less than 15 seconds, depending on the intent and scenario). In some cases, the driver requests to hear a service example (e.g., an acted out interaction between an agent and a driver) and, through a voice interface, the driver can elect to hear more or to stop the message at anytime. 
         [0015]    It would be a significant advancement in the art to implement an automatic voice recognition system at a remote data center that would deliver audio messages from an off-board database over a wireless link to the vehicle driver in a hands-free environment. The primary advantages of the remote data center of the invention are flexibility and cost effectiveness. Because the platform is off-board, the application and message content can easily be modified without changing any in-vehicle hardware, or software. In terms of cost, server-based voice recognition resources can be shared across a large spectrum of different vehicles. For example, each channel of server-based voice-automation system could accommodate several vehicles simultaneously. 
         [0016]    Locating the automated voice system at the remote data center provides substantial advantages over an embedded system inside the vehicle. The advantages include:
       Increased operational flexibility and control from the call center;   Increased efficiency, since content can be added or modified with centralized hardware and/or software;   Improved scalability, since computer resources are shared across a large number of vehicles;   Usability improvement, to the extent that calls from the vehicles can be monitored and improvements made at the centralized location, rather than in the vehicles;   A “thin” client can be located in the vehicle using standard telematics control units, rather than a specialized on-board computer; and   The ability to connect a vehicle driver to a human agent that is able to activate a new service specific to the vehicle.       
 
         [0023]    Wireless delivery of audio messages can also help automobile manufacturers and dealerships promote a vehicle&#39;s value-added features that often go unnoticed and unused by its owner. Because of the off-board implementation, content can be modified to highlight features the automobile manufacturer would like to promote. For that matter, recall notification could be managed efficiently through criteria related to remote diagnostics of the vehicle provided through telematics. 
         [0024]    With the foregoing and other objects in view, there is provided, in accordance with the invention, a method for delivering a criteria-based message to a vehicle occupant comprising the steps of transmitting a user initiated telematics request from a telematics unit integral with a vehicle to a data center remote from the vehicle, determining at the remote data center a response to the telematics request including both a descriptive response and an audio service demonstration, the user selecting one of the descriptive response and the audio service demonstration, dependent upon the selection by the user, communicating the response to the telematics request and the one of the descriptive response and the audio service demonstration from the remote data center to the telematics unit, and outputting the one of the descriptive response and the audio service demonstration to a user in the vehicle through a speaker within the vehicle. 
         [0025]    With the objects of the invention in view, there is also provided a method for delivering a criteria-based message to a vehicle occupant, the method comprising the steps of determining a set of audio service demonstrations, associating at least one prerequisite with each of the audio service demonstrations, transmitting a user initiated telematics request, an identifier of the vehicle, and at least one criteria from a telematics unit integral with a vehicle to a data center remote from the vehicle, comparing at the remote data center at least one of the user initiated telematics request, the identifier of the vehicle, and the at least one criteria with the at least one prerequisite, determining at the remote data center a response to the telematics request including both a descriptive response and one of the audio service demonstrations dependent upon the comparison, communicating the response to the telematics request and the one of the descriptive response and the one audio service demonstration from the remote data center to the telematics unit, and outputting the one of the descriptive response and the one audio service demonstration to a user in the vehicle through a speaker within the vehicle. 
         [0026]    In accordance with another mode of the invention, included with the user initiated telematics request at least one of an identifier of the vehicle and at least one criteria, the response determining step is carried out by determining at the remote data center a response to the telematics request that is dependent upon at least one of the vehicle identifier and the at least one criteria, and the communicating step is carried out by, dependent upon the selection by the user, communicating the one of the dependent descriptive response and the dependent audio service demonstration from the remote data center to the telematics unit. 
         [0027]    In accordance with a further mode of the invention, the at least one criteria comprises at least one of a time of day, a time of year, and a season. 
         [0028]    In accordance with an added mode of the invention, the at least one criteria comprises at least one of a task progress, a scheduled event, a geographic location of the vehicle, and a condition of the vehicle. The condition of the vehicle can be an indication that the vehicle is upside-down or an indication that the vehicle has been in an accident. 
         [0029]    In accordance with an additional mode of the invention, an interrupt command is accepted from the telematics unit, the output of the audio service demonstration is halted in response to accepting the interrupt command, and a driver assist query is initiated. 
         [0030]    In accordance with a concomitant mode of the invention, the audio service demonstration comprises an acted out service example that includes one or more of a description of a tourist attraction, a colloquy about purchasing an item, a colloquy about making a reservation, and a description of performing a service at a dealer of the vehicle. 
         [0031]    Other features that are considered as characteristic for the invention are set forth in the appended claims. 
         [0032]    Although the invention is illustrated and described herein as embodied in system, method, and process of delivering criteria-based audio messages from a remote data center database over a wireless link, it is, nevertheless, not intended to be limited to the details shown because various modifications and structural changes may be made therein without departing from the spirit of the invention and within the scope and range of equivalents of the claims. 
         [0033]    The construction and method of operation of the invention, however, together with additional objects and advantages thereof, will be best understood from the following description of specific embodiments when read in connection with the accompanying drawings. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0034]    Advantages of embodiments of the present invention will be apparent from the following detailed description of the preferred embodiments thereof, which description should be considered in conjunction with the accompanying drawings in which: 
           [0035]      FIG. 1  is a block diagram of a mobile communication system in accordance with the present invention; 
           [0036]      FIG. 2  is a block diagram of a control center in accordance with the present invention; and 
           [0037]      FIG. 3  is a flow diagram illustrating a process of utilizing the present invention. 
       
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
       [0038]    Aspects of the invention are disclosed in the following description and related drawings are directed to specific embodiments of the invention. Alternate embodiments may be devised without departing from the spirit or the scope of the invention. Additionally, well-known elements of exemplary embodiments of the invention will not be described in detail or will be omitted so as not to obscure the relevant details of the invention. 
         [0039]    Before the present invention is disclosed and described, it is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting. It must be noted that, as used in the specification and the appended claims, the singular forms “a,” “an,” and “the” include plural references unless the context clearly dictates otherwise. 
         [0040]    While the specification concludes with claims defining the features of the invention that are regarded as novel, it is believed that the invention will be better understood from a consideration of the following description in conjunction with the drawing figures, in which like reference numerals are carried forward. The figures of the drawing are not drawn to scale. 
         [0041]    The present invention provides a system and method for delivering information to a vehicle where the information is related, at least partially, to a particular criteria pertaining to the vehicle or driver. This criteria can include vehicle location, time of day, time of year, weather conditions, vehicle driver information, vehicle diagnostic information, vehicle-specific information (e.g., make, model, year, type, vehicle repair history and vehicle repair schedule), and many other pieces of information. Embodiments of the present invention provide a plurality of information types, such as sales and other commercial offers, and criteria used to determine which type will be transmitted and to whom, where, and at what time. 
         [0042]    When one or more statistics associated with either the vehicle, the driver, or both, is known, the statistic(s) is compared to the criteria associated with each message and an advertisement message is transmitted to the vehicle for playback over the vehicle&#39;s audio system. In accordance with inventive aspects of the present invention, the driver could be given a choice of how the informational message is heard. This choice includes hearing a service description versus a service example. A service description is just that—details of the service are described to the driver in an effort to interest the driver and encourage the driver to purchase the service. A service example provides a dialogue, usually between two people, illustrating an example of how the service can be used. The voice application design of the present invention encourages the driver, or any other occupant within the vehicle, to listen to a service example, which can be randomly selected, instead of a service description. Research has shown that service examples are far more effective at selling than a less enjoyable service description. Embodiments of the present invention can feature multiple personas that add to the effectiveness of the up-selling technique. 
         [0043]    Referring now to  FIG. 1 , a block diagram of a representative system for delivering criteria-based messaging according to embodiments of the present invention is shown. A vehicle  100 , which includes any vehicle capable of movement, is operated by a driver  101 . The vehicle  100 , according to one embodiment, is provided with a telematics system  103  that includes a telematics control unit  102 , a wireless communication module  104 , an antenna  106 , a GPS receiver  107 , a microphone  108 , a speaker  110 , and a user input  112 , such as a button. 
         [0044]    There are a number of exemplary uses for a telematics system  103 . One exemplary use is the most commonly found use of a telematics system—to summon roadside assistance. For the present example, the entity supplying the telematics system  103  has live operators at a remote facility, e.g., at a control center  200 , shown in  FIG. 2 , for providing roadside assistance through a voice communication. Further, the user input  112  is operable to call the control center  200  upon a single actuation. For example, the telematics system  103  can have a red “emergency” button that, when pressed, opens a communications channel to the operator. Accordingly, when the vehicle occupant presses the button, the appropriate software is called up to enable a “live-operator-communication.” 
         [0045]    If, as shown in  FIG. 1 , the telematics system  103  has an embedded GPS system  106 , the data sent to the control center  200  can include current GPS location coordinates. In this way, the operator can be provided with the information pinpointing the vehicle&#39;s location before voice communication occurs between the operator and the occupant. 
         [0046]    Roadside assistance is only one of the possible telematics functions that could be provided with the inventive telematics system  103  of the present invention. Another function that could be provided with the telematics system  103  is a door-unlock command. If the telematics system  103  is communicatively coupled with the device that unlocks a locked door of the vehicle, then the telematics system  103  can interface and actuate the door-unlocking device. If the telematics system  103  is similarly connected to the vehicle starting assembly, then the telematics system  103  can effect a remote engine start with little added difficulty. Likewise, if the telematics system  103  has access to the vehicle&#39;s diagnostics bus, then any available diagnostic status can be made accessible not only to the driver, but also to an operator at the control center  200 . In an emergency, where the driver/passenger(s) is not available, the telematics system  103  can be programmed to automatically send a diagnostics state(s) to the control center  200 . 
         [0047]    It should be noted that at least part of the telematics system  103  is integrated with the vehicle. Here, integrated or integral means that part of the system  103  is at least semi-permanently attached to the vehicle or parts of the vehicle. That is, integral or integrated does not describe devices, such as cellular phones, which can easily be carried into and out of a vehicle. In some embodiments of the present invention, the telematics system  103  is not supplied by the original equipment manufacturer, but is, instead, an aftermarket device. However, once the aftermarket device is permanently or semi-permanently connected to the vehicle&#39;s wiring (i.e., diagnostic data wiring), the aftermarket telematics device becomes “integral” with the vehicle. In each case, the integrated telematics system  103  is embodied in at least one physical component of the system  103  (i.e., a telematics “device”) present at the vehicle that is physically accessible and/or visible to an occupant within the vehicle. The telematics device houses at least one component of the above-describe telematics system  103  and is in communication with the other components of the system  103 . For instance, at least the button  112  is physically accessible by an occupant of the vehicle and generally, one or more lights will be visible within the vehicle&#39;s interior. Pushing the button  112  will cause one or more of the other system components to operate. 
         [0048]      FIG. 2  shows block diagram of an exemplary remote control center  200 . The control center  200  includes a data center  202 , an automated voice system  204 , studio recording prompts  206 , and a database  208 . The control center  200  receives communication signals from the vehicle  100  over a communication link  212  that is connected to a wireless network base station  210 . 
         [0049]    In the context of the present invention, a data center  202  is substantially a highly automated call center that is aimed at providing telematics services. The data center  202  communicates with vehicles through voice and data channels and is capable of managing a variety of vehicle-centric functionality, including vehicle emergencies. Live agents and automated voice systems  204  are components of the data center. In one embodiment of the present invention, the type of data communicated to and from the vehicle includes, for instance, information related to vehicle location, diagnostic data, driver requests, and other vehicle-centric functionality. The voice-automated system  204  communicates with a vehicle driver much like a live agent would, although when emergencies are involved, calls are routed to live agents whenever possible. Voice automated systems  204  play audio prompts to the vehicle driver that are recorded at a studio, usually by professional talent (high quality voices). In many cases, text-to-speech engines generate the audio prompts and yield a lower quality of speech as heard by the driver. Text-to-speech can be used in place of studio prompts to save on cost, but human recordings are preferred for most applications. 
         [0050]    The off-board automated voice system  204  and the other components shown in  FIG. 2  are advantageous to the present invention. The intelligence behind the presently-inventive message criteria system is shared between the on-board and off-board components, but the major computing is performed at the control center  200 , where more computing power is available than on the vehicle. Updates can be performed to the off-board components much easier than identifying and accessing the many mobile units utilizing the inventive system. 
         [0051]    For an outgoing message from the control center  200  to the vehicle, the criteria-based audio messages are managed and transmitted by the automated voice system  204 , then are passed through the data center  202 , through one of many available telecommunications networks  212 , through the wireless network base station  210 , over a wireless link  201  to the vehicle  100 , through the vehicle mounted wireless antenna  106 , through the vehicle mounted wireless communication module  104 , and finally broadcast on the vehicle&#39;s speaker(s)  110  in a hands-free environment. 
         [0052]    When a vehicle driver  101  initiates a telematics connection, the vehicle driver&#39;s spoken commands pass through the vehicle microphone  108 , through the vehicle-mounted wireless communication module  104 , through the vehicle mounted wireless antenna  106 , over a wireless link  212 , through the wireless network&#39;s antenna  214  and wireless network base station  210 , through one of many available telecommunications networks  212 , and into the data center  202 , which is connected to the automated voice system  204 . 
         [0053]    Once the command arrives, the automated voice system  204  interprets the spoken command(s). Depending on the nature of the telematics request from the vehicle driver  101 , the vehicle driver  101  can, for example, select a menu item, request to subscribe to a service, abort the session, command the system to perform any number of telematics tasks, or many other selectable options. 
         [0054]    The telematics request can be accomplished automatically or by pressing the button  112  and speaking a command that is detected by the microphone  108  within the vehicle  100 . When a telematics connection is established between the vehicle  100  and control center  200 , information is exchanged between the vehicle  100  and the control center  200 . This information can include vehicle location, vehicle model information, vehicle driver information, diagnostic information, and other information, all referred to as “statistics” herein. Some information may be known prior to the driver  101  pushing the button  112  and some statistics are captured at the time or after the button  112  is pushed. It should be noted that pushing a button is only one exemplary way to cause the system to initiate a functional state and other methods, such as speaking a particular word, are contemplated by the present invention. 
         [0055]    After communication between the vehicle  100  and control center  200  is established, the vehicle driver  101  hears audio prompts through the speaker  110 . The speaker  110  can be the vehicle&#39;s factor equipped speakers or can be aftermarket add-on speakers, preferably located in proximity to the vehicle driver  101 . Depending on conditions at the time of the telematics service request (i.e., the button push), the vehicle driver  101  may or may not hear an audio message. 
         [0056]    As just one example of the present invention, a vehicle driver is exposed to an audio message when it is determined that the vehicle&#39;s location is within a specified radius surrounding the location of an upcoming event that is scheduled to occur. The intent of the message could be to promote the event to the driver with a short audio message that is played inside the vehicle using audio equipment located therein, such as speaker  110 . More specifically, if the event were, for instance, a sale at a car dealership, the car dealer would register the event with the control center  200  in advance and provide information relevant to the sale. The dealer could also select criteria prerequisites which the control center  200  would then use to filter potential message recipients based on their statistics within particular criteria categories. For instance, if the dealership was a particular dealership, one criteria could be whether or not a person is a current owner of a particular vehicle. A statistic would be the year or model of the particular. Therefore, as an example, a dealership could specify: 1) that the sale would be announced only to drivers of particular vehicles; 2) only to drivers of particular vehicles manufactured more than five years prior; and 3) only to drivers of particular vehicles manufactured more than five years prior that are currently within five miles of the dealership. 
         [0057]    In some cases, the audio message will reference the event and provide directions and other information that will allow the user to attend the event either immediately or at a later date. In addition, the message may indicate that an email with details will be sent to the driver. This communication lets the driver know to expect the message, hopefully making the driver more willing to read it once he or she sees it in his or her inbox. In the email scenario, the driver is assumed to be a current service subscriber and the remote message center would have access to customer data, such as an email address. 
         [0058]    Examples of telematics services are virtually unlimited, but include, from a remote center  200  to a driver  101 , provision of directions, location of nearby stores, restaurants, parks, highways, etc., placing reservations for the driver, directing emergency services to the vehicle&#39;s location, and the provision of many more services. In addition, the telematics system  103  is connected to multiple sensors throughout the car. Advantageously, the telematics system  103  is able detect a large number of attributes of the vehicle at any time. The attributes include the condition of the vehicle, such as the vehicle&#39;s diagnostic information (e.g., engine statistics), orientation of the vehicle (e.g. the car is upside down), whether airbags have deployed, whether the oil needs to be changed, if the car is mobile without a seatbelt connected, and many more. Each of these attributes can be transmitted to the remote data center and can be the subject of a criteria-based message. 
         [0059]    In embodiments of the present invention where a telematics request is initiated by the button  112 , a criteria-based message could be delivered after the driver pushes the button  112 , but before the telematics request is delivered to the driver. In other words, the actual telematics request could be fulfilled after a short audio message is delivered to the driver. For example, if the vehicle driver  101  pushed the telematics button  112  for the purpose of getting driving directions from a call center agent, the criteria-based audio message would occur first. Embodiments of the present invention also provide for an interrupt feature where the driver  101  can halt the output of the message and jump to whatever driver assist query he or she was seeking. 
         [0060]    Another example of criteria-based messaging involves service promotion, or up-selling. For example, a vehicle driver  101  may initiate a telematics request by pushing the button  112  inside the vehicle  100 . Although the button  112  is referred to herein in the singular, the button  112  can be multiple buttons. Examples of such buttons  112  include an SOS button, an information button, a concierge button, or a roadside button. Depending on conditions at the time of the telematics service request, the vehicle driver may or may not hear a criteria-based audio message. For illustration purposes, assume that the vehicle driver  101  pushes a concierge button, but the driver is not a subscriber to the concierge service. A dialogue would be initiated by the voice automation system  204  and prompting would occur with the intent of up-selling the vehicle&#39;s driver  101  by transforming the mood of the driver  101  into a buying mode. 
         [0061]    As another example, a criteria-based message may be initiated by an upcoming or past expiration of a user&#39;s subscription to a service. In addition, a newly available subscription could be the subject the initiates a message being broadcast to a driver. 
         [0062]    Criteria-based messaging can also be used to inform a driver that a new location-based service is available. A traffic report is just one example of a service that is only available and relevant in certain locations, such as metropolitan areas. Traffic reports are not available or considered as important in many regions where traffic is sparse. A vehicle driver may be in an area that has grown in population to the extent that traffic can be an issue. As new traffic services become available, criteria-based audio messaging can be used to inform drivers that traffic information is available in their immediate area, identified by the GPS component  107 , or an area that the GPS component  107  has identified that vehicle as traveling through at least once. Depending on a vehicle&#39;s location at the time of a telematics service request, the vehicle driver may hear a criteria-based audio message indicating that traffic service is now available. 
         [0063]    Likewise, there may be a new facility or tourist attraction that could be advertised to a vehicle driver based on vehicle location. Again, a telematics request could be fulfilled after a short audio message is delivered to the driver. 
         [0064]    As an additional example, criteria-based audio messages may be triggered based on seasonal changes. As just one example, many vehicles need special attention before winter begins, depending on their location of use. Upon pressing the button  112 , a message may be played that announces a particular business&#39;s products, e.g. snow tires, that are specific to a season (a first criteria) and the type of vehicle (a second criteria). Many other criteria can be utilized as well, such as the vehicle&#39;s normal driving area (determined via GPS  107 ), previous purchases or services performed on or to the vehicle, and many others. 
         [0065]    As a further example of the advantageous features of the present invention, suppose a car salesperson is showing a vehicle to a potential buyer and wishes to demonstrate the advantageous feature of telematics system equipped on the vehicle. The salesperson can instruct the potential buyer to press the button  112 , which initiates a call to the control center  200 , which, in turn, determines whether the particular car is currently subscribed to the service (a criteria). If the unit is not identified as a currently subscribing vehicle, the control center  200  can initiate a demonstration service example in an effort to both educate the potential buyer, as well as entice the buyer to purchase the vehicle and to subscribe the inventive service. The following is an exemplary service example that can take place and educate as well as entertain the potential purchaser, or anyone else listening to the advertising message. Note that the following example dialogue between two people is an example of a prerecorded dialogue and that the potential purchaser or any other person at the vehicle side are listening to and are not participating in the dialogue. 
       Example 
       [0000]    
       
         
           
             Female voice: Telematics service center. How may we be of assistance? 
             Male voice: Today is my anniversary and I would like to have flowers delivered to my wife. 
             Female voice: Happy anniversary! I can certainly help you with that. What type of flowers were you looking for and where would you like them delivered. 
             Male voice: I was thinking of a dozen long stem roses. My wife&#39;s address at work is 3232 Main Street, Suite 123, so if they could be delivered before she leaves at 6:00, that would be great. Her name is Susie Smith. 
             Female voice: No problem Mr. Smith. I have located a flower shop near this address. When we finish this call, I will connect you directly with the shop. Is there anything else I can help you with? 
             Male voice: There is. I would like to take her to a nice dinner tonight. What are some good restaurants downtown? 
             Female voice: I have located quite a few highly rated restaurants in that area, what type of food are you looking for? 
             Male voice: A good steak restaurant sounds nice. 
             Female voice: I have located Restaurant X, which received five stars in our latest restaurant review. Would you like me to make reservations for you? 
             Male voice: Yes, please. I would like them for 7:00. 
             Female voice: Please hold for a second. Okay, your reservations have been made and are under your name. Would you like to have a bottle of Champagne on ice at the table when you arrive? 
             Male voice: Wow, that would be great! 
             Female voice: I will take care of that for you. Is there anything else I can help you with today? 
             Male voice: No, thank you so much. 
             Female voice: It was our pleasure. I will now connect you with the flower shop. Have a great evening! 
           
         
       
     
         [0081]    The service example, such as the one above, is believed to be much more interesting to the listener than a simple prerecorded description of available features, which tend to be monotone and lack emotions. The above exemplary dialogue is not limited to potential purchases and can be played to owners of cars equipped with the present invention whether they are subscribers or not. In one embodiment, the invention can provide a system for tracking service examples or descriptions that have been demonstrated and ensures that these same advertising messages are not repeated to the same vehicle driver. The prerecorded service examples are an advantageous way to educate subscribers or non-subscribers of the types of services available. It allows dialogues to be played out without requiring live operators to speak to each person. However, the invention is in no way limited to pre-recorded messages and, in some cases, live operators can perform the service examples. It is envisioned that, prior to subscribing to the service, only pre-recorded messages will be available to the driver. 
         [0082]    As previously stated, when delivering criteria-based messages, it is believed that service examples are more attractive to listeners and more effective at conveying a service&#39;s features. In addition, when considering potential audio prompts that a listener hears when using an automated voice applications, one goal has been to make the user&#39;s experience better by completing the caller&#39;s task in a time-efficient manner, making it less likely that a caller will request conversation with a human. Over time, automated applications have become more human-like with signs of reaching natural language. Callers can even relate to an automated “persona,” as speech vendors have been calling the implied personality of the automated system. There is an opportunity to involve the caller emotionally, even to entertain by humor, for example, and to make the call a pleasant experience. Even if a dialogue designer does not attempt to create human-like qualities, the caller will intuitively assign them to the automated persona. If used properly, this characteristic can make audio messages to the vehicle very effective. 
         [0083]      FIG. 3  shows an exemplary process for performing the inventive method in accordance with embodiments of the present invention. The process starts at step  300  and moves directly to step  302  where at least one advertisement is established, the advertisement having at least one criteria requirement associated therewith. “Establishment” can mean the actual recording of the advertisement and the “criteria requirement” can indicate factors that determine who is to hear the recorded message and when they should hear it. The criteria requirement includes prerequisite statistics that are to be met before the advertisement should be transmitted to a particular vehicle. In step  304 , a driver  101  initiates a telematics feature within a vehicle  100 . For instance, the driver  101  can press the button  112  within the car. In step  306 , the in-car equipment initiates a communication session over a wireless link  212  to a remote control center  200 . Included in this communication of step  306  is at least one statistic pertaining to at least one criteria. This includes, for example, information pertaining to the vehicle to which the equipment is attached, the vehicle&#39;s location, whether the driver is a subscriber or not, and many others. In step  308 , the control center  200  compares the at least one criteria requirement to the at least one criteria. Based on this comparison, the control center returns a response to the vehicle  100  in step  310 . The response, in one embodiment, is an automatically determined advertising message based on one or more of the identified criteria and associated statistics. The message, for instance, is an advertising message attempting to persuade the listener to take an action. In step  312 , the advertisement message is broadcast to the driver. In step  314 , after the criteria-based message has finished playing in step  312 , the system allows the driver  101  to carry out his or her desired use of the telematics service. At any time during step  312 , the user can push a button (step  316 ) to interrupt the playing of the message and the process will immediately jump to step  314 . 
         [0084]    A method and process of delivering criteria-based audio messages through a wireless connection to a vehicle has been described. The present invention pertains to a method and system for delivering audio messages that are stored off-board, and triggered by conditions related to criteria, such as time, vehicle location, an event, a condition, a mood-influencing intent, a tourist attraction, or service reminders. The criteria-based messages are controlled by an automated voice recognition system located at a remote data center and delivered via a wireless voice, or data channel to the vehicle. The vehicle driver and/or passengers hear the audio message under various driving conditions. A voice user interface is utilized by the vehicle driver to manage the audio messages. The invention further includes methodology for pushing audio messages to a vehicle in a highly controlled fashion and in a way that does not interfere with the task of driving. The present invention further includes techniques for designing audio messages that match the intent associated with the criteria required to trigger the deliverer of the audio message. 
         [0085]    Although the foregoing specific details describe a preferred embodiment of this invention, persons reasonably skilled in the art of wireless data communication and/or voice recognition technology will recognize that various changes may be made in the details of the method and apparatus of this invention without departing from the spirit and scope of the invention as defined in the appended claims. Therefore, it should be understood that this invention is not to be limited to the specific details shown and described herein. The above-described embodiments should be regarded as illustrative rather than restrictive. Accordingly, it should be appreciated that variations to those embodiments can be made by those skilled in the art without departing from the scope of the invention as defined by the following claims.
A method for delivering a criteria-based message to a vehicle occupant includes the steps of transmitting a user initiated telematics request from a telematics unit integral with a vehicle to a data center remote from the vehicle, determining at the remote data center a response to the telematics request including both a descriptive response and an audio service demonstration, the user selecting one of the descriptive response and the audio service demonstration, dependent upon the selection by the user, communicating the response to the telematics request and the one of the descriptive response and the audio service demonstration from the remote data center to the telematics unit, and outputting the one of the descriptive response and the audio service demonstration to a user in the vehicle through a speaker within the vehicle.