CROSS REFERENCE TO RELATED APPLICATION  
       [0001]    This application claims priority to U.S. Provisional Patent Application Serial No. 60/291,180, entitled “CD ROM CREDIT CARD AND METHOD FOR USING THE SAME”, filed May 15, 2001, the content of which is incorporated herein by reference as if set forth in full. 
     
    
     
       BACKGROUND OF THE INVENTION  
         [0002]    This invention relates to systems and methods for facilitating communications and or commercial transactions over a public network, such as the Internet. More particularly, this invention relates to systems and methods for conducting secure online transactions.  
           [0003]    Due to the development of the World Wide Web (“Web”), online commerce over the Internet has experienced dramatic growth in recent years. The Internet is used to conduct a broad range of commercial and financial transactions. Parties often use the communication capabilities of the Internet to enter into contracts or conduct business electronically and use electronic fund transfers (EFTs) to satisfy the resulting financial obligations. An EFT involves the movement of funds from one bank account to another in response to electronically-communicated payment instructions.  
           [0004]    For example, an increasing number of merchants are developing websites that consumers may access and use to purchase goods and/or services. It is now common for a consumer to browse a merchant&#39;s online catalog, select a product, place an order for the product, and pay for the product all electronically over the Internet.  
           [0005]    Although the Internet offers a fast, reliable, and efficient way to communicate and conduct business, information transmitted over the Internet of other global networks may be vulnerable to security breaches. For example, consumers typically pay for the goods and/or services ordered over the Internet with a credit card. During the online transaction, the merchant sends an order form and asks the consumer to enter personal data such as his name, address, and telephone number, and credit card information such as an account number and expiration date. The consumer returns the completed order form containing the credit card information to the merchant over the Internet. The merchant verifies that the credit card information is valid and that the card can be charged the payment amount. The card verification is usually conducted over a proprietary card verification network, such as the VisaNet network.  
           [0006]    One problem with traditional online credit card transactions is the lack of signature verification. Presently, an online merchant has no way to verify that the individual providing the credit card number is authorized to use the card. The card number may be from a stolen card or merely copied from an old credit card receipt. Another problem concerns the security of the credit card data as it travels over the Internet. The credit card information can be intercepted in route, copied into a database and used to make unauthorized purchases. In an automated environment, a thief can repeatedly use the stolen credit card information to readily conduct many online transactions before the consumer ever becomes aware that the credit card data has been stolen.  
         SUMMARY OF THE INVENTION  
         [0007]    The CD-ROM credit card system and method of the present invention substantially improves on the prior art online commerce model. With the CD-ROM credit card, data is securely transmitted over the Internet, and even if stolen, the data cannot be used by the thief to make unauthorized online transactions. In addition, the credit card includes a user verification feature. Further, the CD-ROM credit card is entirely compatible with existing systems for settling accounts.  
           [0008]    The present invention credit card comprises a wallet sized CD-ROM with account data encrypted using standard encryption technology by an issuing financial institution. The CD-ROM credit card includes all of the information typically found on an ordinary credit card such as a consumer&#39;s account number and credit limit. The CD-ROM credit card further includes an executable program, such as a Java application, which may be loaded onto the consumer&#39;s computer and allows the consumer&#39;s CD-ROM drive to be accessed by a corresponding program located on a merchant&#39;s website. In one embodiment, the executable program is self-installing.  
           [0009]    The method for using the card is as follows. Initially, a consumer applies for a CD-ROM credit card from an issuing financial institution or an authorized third party. The issuing institution mails the CD-ROM credit card containing encrypted account data to the consumer. Typically, the consumer either may be assigned a PIN number or may choose a PIN number. The PIN is typically communicated to the consumer in a separate mailing or electronic communication. Prior to first use, the consumer accesses a website owned or controlled the issuing financial institution. The website may also be operated by a third party under the direction of the issuing financial institution. The website requests that the consumer insert the CD-ROM credit card into the consumer&#39;s CD-ROM drive. The self executing program loads itself onto the consumer&#39;s computer or modifies properties of the consumer&#39;s computer operating system enabling the consumer&#39;s CD-ROM drive to be read from the financial institution&#39;s website or remote computer. The website requests the consumer&#39;s PIN number to confirm the consumer&#39;s identity and upon confirmation activates the account.  
           [0010]    Subsequent to having the card activated, the consumer may go shopping online. For example, the consumer proceeds to an online merchant and selects several items to purchase. The merchant&#39;s website instructs the consumer to insert his CD-ROM credit card into his CD-ROM drive. The merchant&#39;s website reads the encrypted card holder data from the CD-ROM credit card and transmits it to the issuing institution identified on the card through currently available communications infrastructure. In addition, the merchant&#39;s web site redirects the consumer to in a separate secured session to the issuing institution.  
           [0011]    Upon receipt of card holder data, the issuing bank&#39;s computer system prompts the consumer for a PIN number over the secure link. Upon receiving the correct PIN number the transaction is authorized (assuming the transaction comports with other standards set by the issuing bank, i.e., the purchase does not exceed the consumer&#39;s credit limit). The encrypted data transmitted via the merchant&#39;s gateway to the issuing financial institution is transmitted using a standard secure sockets layer (“SSL”) protocol or a directed point to point connection over a private circuit. One feature of the above system, is that in the path between the consumer&#39;s computer and the issuing financial institution&#39;s computer, the data on the CD-ROM credit card is not decrypted. Only the issuing financial institution has the key required to decrypt the data. This feature, and the identity verification feature provided by requiring the use of a PIN number, provide a degree of security which is not available in online credit card transactions involving only a credit card number. These and other features of the invention will become more apparent from the following detailed description of the invention, when taken in conjunction with the accompanying exemplary drawings.  
       
    
    
     BRIEF DESCRIPTION OF THE DRAWINGS  
       [0012]    [0012]FIG. 1 is a schematic illustration of a computer readable universal authorization card in accordance with an exemplary embodiment of the present invention;  
         [0013]    [0013]FIG. 2 is a simplified block diagram illustrating an online commerce system in accordance with an exemplary embodiment of the present invention;  
         [0014]    [0014]FIG. 3 is a flow chart graphically illustrating the processing of a consumer purchase in accordance with an exemplary embodiment of the present invention;  
         [0015]    [0015]FIG. 4 is a flow chart graphically illustrating the processing of a consumer purchase while utilizing an acquiring bank in accordance with an exemplary embodiment of the present invention;  
         [0016]    [0016]FIG. 5 is a top view of the computer readable universal authorization card illustrating the integration of a magnetic stripe, a signature line and a aperture for interfacing with a media reader in accordance with an exemplary embodiment of the present invention;  
         [0017]    [0017]FIG. 6 is a bottom view of the computer readable universal authorization card illustrating the integration of computer readable media on a second side of the computer readable universal authorization card wherein the aperture for interfacing with a media reader is laterally translated off the center of the card in accordance with an exemplary embodiment of the present invention;  
         [0018]    [0018]FIG. 7 is a cross-section view of a roller system used for inserting and ejecting cards into standard debit or ATM card readers; and  
         [0019]    [0019]FIG. 8 is a simplified block diagram illustrating an online commerce system utilizing an authentication service for verifying identity of an application in accordance with an exemplary embodiment of the present invention.  
     
    
     DETAILED DESCRIPTION OF THE INVENTION  
       [0020]    An exemplary embodiment of the present invention provides a method and apparatus for securely communicating information over a global network. The described exemplary embodiment provides a user verification feature such as a personal identification number which substantially duplicates the security provided by the personal verification that may accompany typical face to face transactions. Although in one embodiment the present invention will be described as a CD-ROM credit card, it is to be emphasized that the present invention may be implemented on any computer readable media such as DVD, MP3, or floppy disk, or any other computer readable media. In addition, given the rapid rate of technological development in the field of computing, it is expected that other storage media suitable for use with the credit card of the present invention will be developed. In addition, the present invention is not limited to credit cards, rather the present invention is equally applicable to stored value cards, ATM cards, gift cards, access cards, loyalty cards etc.  
         [0021]    An exemplary embodiment of the present invention provides a method and apparatus for securely transferring funds over an insecure global network. The described exemplary system preferably encrypts payment data such as for example credit card or debit card information prior to the communication of the payment data over the insecure network. In addition, in an exemplary embodiment the online merchant does not decrypt the payment data. Rather, the cardholder may be redirected to the web site of the financial institution that issued the card or an authorized third party and the encrypted data may then be directly communicated to the issuing financial institution. Alternatively, the merchant may simply forward the encrypted data to the issuing financial institution.  
         [0022]    In accordance with an exemplary embodiment, the issuing institution or an authorized third party may then decrypt the payment information and authenticate the buyer using for example a personal identification number. The issuing financial institution may then verify the balance of the buyer&#39;s account and may then authorize payment and utilize conventional proprietary credit card systems to initiate a guaranteed payment to the merchant. Therefore, the described exemplary payment method integrates with current electronic payment systems and associated protocols which are entrenched in the merchant and banking communities and experience a high level of acceptance and trust. The described exemplary system therefore does not usurp current electronic payment systems, nor does it require merchants to implement different systems and protocols.  
         [0023]    In an exemplary embodiment of the present invention the transmission of data between the parties participating in the online transaction may be made using any one of a variety of secure protocols. One of skill in the art will appreciate that there are a variety of ways to encrypt data streams ranging from those that provide highly secure packets to those that provide a basic level of encryption. Determining the best way to encrypt the streams usually involves a trade-off between level of security and computational expense. Often, the more secure the encryption, the more complex the mathematical algorithm and the more processing power (and added latency as a result) required to encrypt the packet.  
         [0024]    For example, in an exemplary embodiment transmission of data may be made using secure socket layer (SSL) protocols and standard 128 bit encryption technology. SSL protocol is an optional layer that fits between the transmission control protocol (TCP) layer and the hypertext transfer protocol (HTTP) layer. SSL verifies the identity of the parties involved in a secure transaction and ensures that data transmission is protected from tampering or interception. As is known in the art SSL protocol supports a plurality of cryptographic algorithms. It is assumed however that 128 bit data encryption may be utilized for secure sessions. One of skill in the art will appreciate however that the present invention is not limited to a particular security protocol or encryption technique. Rather, it is expected that secure-data-transmission protocols and encryption technology will continue to improve and that future developments in these technologies will be applicable to the credit card of the present invention. In addition, higher levels of encryption may also be used to provide greater security without affecting the operation of the present invention.  
         [0025]    [0025]FIG. 1 illustrates the described exemplary CD-ROM credit card  10 . In accordance with an exemplary embodiment the CD-ROM  16  used for the CD-ROM credit card may be a conventional CD-ROM which is configured to have a length and width suitable for carrying in a purse or wallet, yet is still readable by a typical CD-ROM drive. In an exemplary embodiment the CD-ROM credit card may store encrypted consumer account information  12  which typically will include the same account information found on a conventional credit card such as, for example, the consumer&#39;s account number  18  expiration date etc. One of skill in the art will appreciate that there are a variety of cipher or encryption algorithms that may be used to encrypt the consumer account information. For example, in an exemplary embodiment DKPUT, DES, Triple DES, DSA, RSA etc. may be used to encrypt the card holder data.  
         [0026]    An exemplary embodiment of the CD-ROM credit card of the present invention may also comprise an authorization computer program  14 . In one embodiment the authorization computer program may be self-executing and may function to enable data stored on the CD-ROM credit card to be remotely accessed. For example, in one embodiment the authorization program may reset permission on the card holder&#39;s computing system to allow the removable media, in this instance the CD-ROM, to be accessed remotely. The authorization computer program  14  may comprise a Java application or any other suitable code.  
         [0027]    Referring now to FIG. 2, a simplified block diagram of an exemplary online commerce system  20  for conducting online commerce transactions is depicted. In the described exemplary embodiment there may be at least three parties that participate in an exemplary online commerce transaction, a consumer  22 , a merchant  24 , and an issuing bank  26 . One of skill in the art will appreciate that the consumer and merchant may represent individuals, entities, or businesses. In addition, although labeled as a bank, the issuing bank may represent a bank or any other type of financial institution that issues credit cards or debit cards. It should also be noted that in many online transactions there may be a fourth party, namely an acquiring bank  28  or other intermediary settlement institution involved in the transaction to process the merchant&#39;s credit card transactions.  
         [0028]    In an exemplary online commerce system  20  a consumer or cardholder  22 , online merchant  24 , issuing bank  26  and acquiring bank  28  are equipped with a computing system to facilitate online commerce transactions. In the described exemplary embodiment the consumer  22  may be equipped with a computing system  30  having a CD-ROM drive  32  and a program, such as for example, a Web browser  34  for accessing a communication network  60 . The consumer&#39;s computing system may take many forms but may typically be in the form of a personal computer. However, the consumers computing system may also be a notebook computer, or any other device having the ability to read stored media, and being capable of engaging in communication over communication network  60 .  
         [0029]    In accordance with an exemplary embodiment the online merchant  24  may have a computing system  36  that may often be in the form of a computer server which may be capable of hosting a website  40 . In addition, the issuing bank  26  may also have a computing system  42  that may often be in the form of a computer server which may also be capable of hosting a website  48 . While only one customer  22  is shown in FIG. 2, it will be understood that the system  20  is capable of interaction with multiple customers through a suitable interface.  
         [0030]    In the described exemplary embodiment, the acquiring bank  28 , if any, may also have a computing system  50 . The computers of the issuing and acquiring banks may often be in the form of a mainframe computer, but other implementations such as a microcomputer, a networked set of computers and the like, are also possible. Typically, the other participants to the online commerce transaction will also have a CD-ROM drive, though this is not required for the system and method of the present invention to operate.  
         [0031]    The computing systems  30 ,  36 ,  42 , and  50  (if present) may engage in two-way communication over a suitable communication network  60 . In one embodiment, communication network  60  may comprise a global computer network such as for example the Internet. However, it will be understood by those skilled in the art that the communication network may take many different forms, such as an interactive television network, a local area network (LAN), wide area network (WAN), wired telephone network, wireless network, or any other network that supports data communication between respective entities.  
         [0032]    In this context the computing systems may or may not be connected to the network at all times. For instance, the consumer&#39;s computing system may employ a modem to occasionally connect to the Internet, while the issuing bank&#39;s computing system may maintain a permanent connection to the Internet. The merchant&#39;s computing system  36  and the issuing bank&#39;s computing system  42  may also be coupled to a proprietary electronic funds transfer (“EFT”) network, such as those operated by First Data, Vital, Star or Cirrus. Where an acquiring bank  28  is involved in the transaction, the acquiring and issuing bank&#39;s computing systems  50  and  42  respectively may also be connected by a proprietary EFT network.  
         [0033]    The described exemplary electronic payment method may provide advantages for both consumers and merchants regarding EFT network interchange fees (fees charged by an issuing bank to an acquiring bank when both are involved in the online commerce transaction). However, one of skill in the art will appreciate that an EFT network is not required for the system and method of the present invention to operate.  
         [0034]    Referring to FIGS. 2 and 3, in an exemplary embodiment a consumer  22  may apply to an institution such as for example, an issuing bank  26  for the described exemplary CD-ROM credit card  80 . A consumer may apply for the described exemplary CD-ROM credit card in accordance with any of a variety of known methods. For example, the consumer may apply for the CD-ROM credit card by mail, telephone, in-person, or online. In an exemplary embodiment, the consumer may access an issuing bank&#39;s website and download an application module. The application module may contain a “Help Wizard” to assist the consumer in filling out the application.  
         [0035]    In an exemplary embodiment the application module may present web pages created with hyper text markup language (“HTML”) which request certain personal and financial information, such as the consumer&#39;s name, address, telephone number, social security number, income, presently owned credit cards, bank affiliations, and the like. The consumer may complete the online CD-ROM credit card application and submit the application to the issuing bank. In the described exemplary embodiment the registration module contains all of the routing information required to direct the application over the Internet to the issuing bank.  
         [0036]    In accordance with an exemplary embodiment the issuing bank  26  evaluates the consumer&#39;s CD-ROM credit card application and informs the consumer as to whether the card will be granted or denied  82 . In one embodiment this information may be conveyed to the consumer  22  in the same manner the credit application was received by the issuing bank. In the described exemplary embodiment, this message is transmitted by email. When the issuing bank grants a CD-ROM credit card, the card may be assigned an account number, expiration date and an associated personal identification number (PIN). In an exemplary embodiment the issuing bank may send the CD-ROM credit card to the consumer by parcel post or any known parcel delivery service. In addition, the issuing bank may send the PIN number assigned to the account to the consumer, typically in a separate mailing (or by email) for security reasons  84 .  
         [0037]    In the described exemplary embodiment the consumer may load the CD-ROM credit card into a CD-ROM drive to activate the CD-ROM credit card  86 . In one embodiment the self-executing authorization program may automatically install itself on the consumer&#39;s computing system and enable the CD-ROM drive to be read remotely, for example, from a remote website via a global computer network. Alternatively, the authorization program may activate an installation wizard or the web browser on the consumer&#39;s computing system and ask the consumer whether he wants to have the authorization program installed.  
         [0038]    Upon successful installation of the authorization program, the consumer may access the issuing bank&#39;s website which may then read the encrypted information on the consumer&#39;s CD-ROM credit card by means of an access program  46 . In an exemplary embodiment the access program  46  may be in the form of a Java application or any other suitable code. Upon receiving and decrypting the encrypted card holder data, the issuing bank&#39;s website requests that the consumer transmit his PIN number to the issuing bank. One of skill in the art will appreciate that the issuing bank may establish a secure session between itself and the consumer and the consumer&#39;s PIN number may be encrypted prior to communication to the issuing bank via the secure session. In accordance with an exemplary embodiment the issuing bank may validate the consumers PIN number and activate the consumer&#39;s CD-ROM credit card.  
         [0039]    In the described exemplary embodiment the consumer may initiate an online commercial transaction by invoking his web browser and navigating to an online merchant&#39;s web site to purchase a particular product or service  88 . In operation many online merchant web sites include shopping carts and associated order forms displayed in the form of Web pages that a consumer may complete to purchase selected items. Often the online order form may include a payment section where the consumer may indicate a desire to pay for the purchase with the described exemplary CD-ROM credit card.  
         [0040]    In accordance with an exemplary embodiment the merchant&#39;s website  40  may prompt the consumer to load the described exemplary CD-ROM credit card into his CD-ROM drive. The consumer may then indicate that the CD-ROM credit card is loaded into the drive at which point the access program  38  on the merchant&#39;s website may read the encrypted CD ROM credit card data  90 . In the described exemplary embodiment the online merchant does not have the key to decipher the encrypted payment data. Rather, the merchant may redirect the card holder to the issuing institution identified on the CD-ROM credit card  92 . The described exemplary payment system may therefore reduce merchant credit card fraud by denying the merchant access to the consumer&#39;s payment information.  
         [0041]    One of skill in the art will appreciate that in operation a merchant may simply redirect the consumer to the issuing bank&#39;s web site and the issuing bank may establish a secure session with the consumer and read the encrypted credit card data directly from the cardholder&#39;s CD-ROM credit card using the access program  46  on the issuing banks computing system  42 . In this embodiment, the merchant may never have access to the CD-ROM data so that the data need not be encrypted if communicated via a secure session as previously described.  
         [0042]    In accordance with an exemplary embodiment the issuing bank may decipher the consumer&#39;s encrypted payment data and if necessary establish a secure connection with the consumer&#39;s computing system. In one embodiment the issuing bank may prompt the consumer to enter his PIN number  94  to validate the identity of the consumer. In the described exemplary embodiment the issuing bank may then verify the PIN number  96  and reject the transaction if the PIN number is not verified  100 . In an exemplary embodiment the issuing bank may give the consumer a predetermined number of attempts to transmit the correct PIN number before rejecting the transaction. If the PIN number is validated, the issuing bank may verify that the consumer&#39;s account is in good standing with sufficient available credit to pay for the purchase. The issuing bank may authorize the transaction, reduce the consumer&#39;s available credit by the purchase amount and subsequently make payment to the merchant  98 .  
         [0043]    The described exemplary CD-ROM credit card may also be utilized in online transactions involving an acquiring bank that processes the merchant&#39;s credit card transactions. In these instances the issuing bank may charge the acquiring bank a fee, known as an “interchange fee,” for processing the transaction. Such transactions may often take place over proprietary EFT networks. In practice the amount of the interchange fee often varies in accordance with the type of credit card transaction and may be separately established by each particular credit card association, such as, for example, Visa, Mastercard, or Discover. Within each particular association, the interchange fees may often be set at the same rate for all issuing banks. In general, there are two types of credit card transactions, card-swipe transactions and card-not-present transactions.  
         [0044]    A card-swipe transaction is a conventional in-store, retail transaction where a consumer purchases a product in the merchant&#39;s store and the consumer&#39;s credit card is physically swiped through a card reader. Typically, the merchant will attempt to verify that the consumer is the valid card holder by matching the consumer&#39;s signature with the signature on the credit card, or by asking for a valid identification, etc. Card-swipe transactions may therefore have a greater degree of security than card-not-present transactions where a consumer may make a purchase over the phone, or online, by giving the merchant a credit card number only. Therefore, the identity of the card holder may not be verified in card not present transactions using conventional means such as for example signature verification, etc.  
         [0045]    As such, the risk of fraudulent purchases may be greater in card-not-present transactions than in card-swipe transactions. Therefore, issuing banks may charge acquiring banks a higher interchange fee for card-not-present transactions than for card-swipe transactions. Presently, the interchange fee for card-swipe transactions is on the order of about 1.38% of the transaction value, while the interchange fee for card-not-present transactions is on the order of about 1.82% of the transaction value. The above stated fees are exemplary only. Each credit card association imposes its own interchange fee structure.  
         [0046]    The security provided by the described exemplary CD-ROM credit card may encourage issuing banks to reduce or eliminate the disparity in interchange fees between card-swipe transactions and card-not-present transactions. In practice the use of a secure PIN number in online credit card transactions provides a similar degree of security as the in person signature verification of card-swipe transactions. Therefore issuing banks may process CD-ROM credit card transactions at the same rate card-swipe transactions are processed.  
         [0047]    [0047]FIG. 4 graphically illustrates an exemplary online commerce transaction involving an acquiring bank. The process is similar to the transaction described in FIG. 3. For example, a consumer may again initiate an online commercial transaction by invoking his web browser and navigating to an online merchant&#39;s web site to purchase a particular product or service. The merchant&#39;s website may again prompt the consumer to load the described exemplary CD-ROM credit card into his CD-ROM drive  88 . The consumer may then indicate that the CD-ROM credit card is loaded into the drive at which point the access program on the merchant&#39;s website may read the encrypted CD ROM credit card data  90 . In the described exemplary embodiment the online merchant does not have the key to decipher the encrypted payment data. Rather, the merchant redirects the card holder or consumer to the acquiring bank  120  which then forwards the encrypted credit card data to the issuing bank  122 .  
         [0048]    One of skill in the art will again appreciate that in operation a merchant may simply redirect the consumer directly to the issuing bank&#39;s web site or to the acquiring bank that may then redirect the consumer to the issuing bank. The issuing bank may establish a secure session with the consumer and read the encrypted credit card data directly from the cardholder&#39;s CD-ROM credit card using the access program  46  on the issuing banks computing system  42 .  
         [0049]    In accordance with an exemplary embodiment the issuing bank may decipher the consumer&#39;s encrypted credit card data and if necessary establish a secure connection with the consumer&#39;s computing system. In one embodiment the issuing bank may prompt the consumer to enter his PIN number  124 . The issuing bank may decrypt the consumers PIN number and compare it to the PIN number of record for the received credit card account number to validate the identity of the consumer  126 . In the described exemplary embodiment the issuing bank may reject the transaction if the PIN number is not verified  128 .  
         [0050]    In an exemplary embodiment the issuing bank may give the consumer a predetermined number of attempts to transmit the correct PIN number before rejecting the transaction. If the PIN number is validated, the issuing bank may verify that the consumer&#39;s account is in good standing with sufficient available credit to pay for the purchase. The issuing bank may authorize the transaction, reduce the consumer&#39;s available credit by the purchase amount and credit the acquiring bank the dollar value of the transaction less the interchange fee  130 . The acquiring bank then pays the purchase amount to the merchant, less the interchange fee and any markup assessed to the merchant  132 .  
         [0051]    Advantageously, in the described exemplary electronic payment system the encrypted CD ROM credit card data is only decoded by the issuing bank. Neither the merchant, nor the acquiring bank, if any, decode the data during transaction processing. The restricted access to the CD ROM credit card data reduces the likelihood that any of the parties to the transaction will misuse the credit card data. In addition, the communication and verification of the card holders PIN number during a separate transmission from the credit card data reduces the likelihood of third party credit card fraud. In practice the prospect of an outside party successfully intercepting and decoding both the credit card data and the PIN number are remote.  
         [0052]    Although an exemplary embodiment of the present invention has been described, it should not be construed to limit the scope of the appended claims. Those skilled in the art will understand that various modifications and improvements may be made to the system and method disclosed herein without departing from the scope of the invention. For example, the functions of the issuing and acquiring banks may be performed by third parties such as First Data Corporation and Vital, Incorporated. Third party processors often work with acquiring banks to process credit card transactions via the card associations or card issuers.  
         [0053]    For example, in one embodiment a third-party processor communicates to the card associations or card issuers to obtain authorizations and execute funds transfers. When purchasing a product online, the CD ROM credit card holder may again use a web browser to exchange purchase information with the merchant. In this embodiment the merchant captures and communicates the purchase information and the encrypted credit card data to a third-party processor. The third-party processor then works with the appropriate card association or card issuer to execute the transaction.  
         [0054]    It should be also be noted that the system and method of the present invention may also be applied to debit card transactions. A debit card allows the bearer to utilize the same purchasing process as with a credit or charge card, with the exception that the holder of a debit card normally may need to maintain a nonzero balance in an associated account. In practice, the use of a debit card does not involve the extension of credit to the bearer, thus the name debit or payment card.  
         [0055]    Debit cards or payment cards are often used by customers to make purchases on-line, to withdraw funds from automated teller machines (ATMs) and more recently at point of sale (POS) terminals to gain access to their accounts for the withdrawal of funds in the form of cash or to purchase goods or services. However, debit card fraud has significantly increased as the volume of dollars moved by these services over the Internet has grown. An exemplary embodiment of the present invention provides a method and apparatus for conducting secure debit card transactions over an insecure communication network such as, for example, the Internet.  
         [0056]    For example, ref erring to the top view of FIG. 5, an exemplary debit card may be sized in accordance with the requirements for conventional debit/ATM card readers. The described exemplary debit card  200  may comprise a magnetic strip  210  on a first side of the debit card that stores magnetic information concerning the debit card account, such as, for example, the issuing institution, the owner&#39;s account number, etc. as required for operation in a conventional ATM or POS terminal. The described exemplary debit card may further comprise a signature line  220  that may be used to verify the cardholders signature in card-swipe transactions.  
         [0057]    In addition, referring to the bottom view illustrated in FIG. 6, the described exemplary debit card may further include computer readable media such as for example CD ROM compatible information  230  deposited on a second side of the described exemplary debit card. The CD ROM may again contain encrypted payment information issued by an issuing financial institution as described with respect to the CD ROM credit card illustrated in FIGS.  1 - 4 . The described exemplary debit card may further comprise an aperture  240  for mounting in conventional CD ROM drives. However, many card readers utilize a multiple roller system  250 ( a - c ) as illustrated in FIG. 7 to insert and eject a debit card into and out of the reader. In practice, cards having an aperture located at the center of the debit card may get stuck in conventional multi-roller card reader systems.  
         [0058]    Therefore, in an exemplary embodiment the aperture may be translated laterally away from the center of the debit card. For example, in one embodiment an exemplary debit card may be eighty six millimeters long and fifty four millimeters wide. The center of the aperture may be located thirty four millimeters from one end of the card and approximately twenty seven millimeters from one side of the card. The encoded information  230  may then be centered about the aperture for use in a CD ROM drive. One of skill in the art will appreciate that the location of the aperture may vary from application to application so that the disclosed location is by way of example only and not by way of limitation.  
         [0059]    Referring to FIG. 8, in an exemplary embodiment the consumer  22  may apply to an institution, such as, for example, an issuing bank or other financial institution or a third party service provider for the described exemplary debit card. The consumer may apply for the described exemplary CD-ROM credit card in accordance with any of a variety of known methods. For example, the consumer may apply for the debit card by mail, telephone, in-person, or online. In an exemplary embodiment, the consumer may access a financial institutions website  26  via the communication  60  and download an application module. In the described exemplary embodiment the consumer may directly access the financial institutions website or be redirected there by a merchant&#39;s website. In an exemplary embodiment of the present invention the transmission of data between the parties to the online transaction over the communication network  60  may be made using any one of a variety of secure protocols.  
         [0060]    In an exemplary embodiment the application module may present web pages created with hyper text markup language (“HTML”) which request certain personal and financial information, such as the consumer&#39;s name, address, telephone number, social security number, income, presently owned credit cards, bank affiliations, and the like. The consumer may complete the online debit card application and submit the application to the issuing financial institution. In the described exemplary embodiment the issuing institution may forward the online debit card application to one of a variety of real time authentication services  300  that may be used to authenticate the identity of the applicant. In the described exemplary embodiment the issuing financial institution may forward the debit card application to the authentication service via the global communications network  60 . However, one of skill in the art will appreciate that a direct circuit switched, wireless of other link may be established between the issuing financial institution and the authentication service for communicating the debit card application.  
         [0061]    In an exemplary embodiment, the authentication service may compare applicant&#39;s data with multiple consumer databases to verify the consistency of the information supplied on the application. In addition, in the described exemplary embodiment the issuing financial institution may redirect the applicant to a website  320  of the authentication service. The authentication service may then ask the applicant one or more multiple choice questions based upon shared, relatively secret information known by the consumer and stored in the databases of a limited number of credit reporting agencies that are available to the authentication service. The authentication service may then compare the answers supplied by the applicant to the stored information to further verify that the person entering the information is the actual applicant whose identity has been submitted on the application.  
         [0062]    Once the applicant&#39;s identity has been authenticated the issuing institution may further evaluate the applicant&#39;s debit card application and may inform the applicant whether the card will be granted or denied. When the issuing institution grants a debit card, the card is assigned an account number, expiration date and an associated personal identification number (PIN). In an exemplary embodiment the issuing institution may send the debit card to the consumer by parcel post or any known parcel delivery service. In addition, the issuing institution may send the PIN Number assigned to the account to the consumer, typically in a separate mailing (or by email) for security reasons.  
         [0063]    In the described exemplary embodiment the initial debit card funding may be instantaneous, yet limited using a credit card. However, one of skill in the art will appreciate that the debit card may be funded using cash, check, wire transfers, ACH etc. In addition, in an exemplary embodiment, a buyer may further fund an exemplary debit card account by visiting the website of the issuing institution and accessing their account via a secure link to transfer funds from a credit card to the debit card account.  
         [0064]    In an exemplary embodiment of the present invention, the magnetic stripe and the CD compatible portion (hereinafter referred to as the CD card) of the described exemplary debit card may include the information typically found on an ordinary debit card such as the identity of the card holder, the account number, etc. However, the data stored on the CD card may be encrypted as previously described with respect to the CD ROM credit card. Alternatively, the CD card may include an encryption program that may encrypt stored payment data prior to communicating that data to a remote website.  
         [0065]    In addition, as previously described with respect to the CD-ROM credit card, the CD card may further include an executable program, such as a Java application, which may be loaded onto the consumer&#39;s computer to allow for remote access to the data stored on the CD card by a corresponding program on a remote computing system. In one embodiment the executable program may be self-installing. Alternatively, the CD card may include an application that when prompted may simply upload information stored on the CD card to a remote website.  
         [0066]    Prior to first use, the consumer may access a website owned or controlled by the issuing financial institution to activate the account as previously described with respect to the CD ROM credit card. In an exemplary embodiment, the consumer may now go shopping online or at any of a variety of POS locations worldwide. For example, in an exemplary embodiment the consumer may proceed to an online merchant&#39;s website and select several items to purchase using the described exemplary debit card as previously illustrated with respect to the CD ROM credit card in FIGS. 3 and 4.  
         [0067]    The described exemplary debit card therefore provides convenience of use in conventional ATM or POS card readers located around the world as well as the ability to conduct secure commercial transaction over an insecure global network. The restricted access to the debit card data again reduces the likelihood that any of the parties to the transaction will misuse the debit card data. In addition, the communication and verification of the card holders PIN number during a separate transmission from the debit card data again reduces the likelihood of third party fraud.  
         [0068]    To those skilled in the various arts, the invention itself herein will suggest solutions to other tasks and adaptations for other applications. It is the applicants intention to cover by claims all such uses of the invention and those changes and modifications which could be made to the embodiments of the invention herein chosen for the purpose of disclosure without departing from the spirit and scope of the invention.
A universal card including encrypted cardholder data and a preferably self executing program, wherein the program loads onto a cardholder's computer and enables the cardholder data to be remotely accessed.