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Arkansas Procurement Technical Assistance CenterPhone: 501-671-2390Fax: 501-671-2394Email: email@example.com
by Kim Magee - September 1, 2020
Magna IV Color Imaging located in Little Rock is a printing and marketing business.
In business since 1975, Magna IV usually relies on business from printing material
for national brands in the restaurant, fitness, non-profit and event industries.
When COVID-19 hit our nation, Magna IV was significantly impacted as national businesses
were closed and events were canceled due to social distancing requirements. Pre-COVID,
Magna IV employed over 60 people. Now, they have shrunk to less than 40 employees.
Magna IV quickly took action to pivot their business model to stay afloat.
Magna IV has been an Arkansas PTAC client since 2012. Steven Schilling, director of
sales and marketing, reached out to PTAC Counselor Liz Russell when making pivoting
decisions. They discussed opportunities in the emergency response arena, qualifications
of printing as an essential service, as well as general contracting.
Schilling along with Magna IV President Kristi Dannelley adapted by expanding their
product offerings, and saw demand grow when Gov. Asa Hutchinson mandated COVID-19
signage for businesses. The company initially provided the mandatory signage free
of charge to other businesses. That led to creating special kits to sell that included
a mix of floor graphics, window clings, posters, sandwich board stands, sandwich board
inserts and banners.
The kits are not the only way that Magna IV is helping fellow businesses. They are
dedicated to assisting in coming up with creative ways for their business customers
to get their message out during these times when they are not able to host events
or attend trade shows. This includes creative ways of sourcing, distributing and packaging
swag or products to continue getting their message out.
Magna IV has taken “marketing for the new normal” to heart. Other COVID specific products
now in their portfolio include customized masks, school sanitization supply packages,
desk partitions, branded PPE, disposable menus, directional signage and more.
Our monthly success story typically features a client that has recently received a
government contract. However, these are not normal times. We wanted to feature Magna
IV and congratulate them on the success of pivoting their business, and thank them
for helping other businesses survive and thrive during the pandemic. We are grateful
to our resource partner Arkansas Manufacturing Solutions for referring Magna IV to
To learn more about Arkansas PTAC and discuss opportunities in different arenas, connect
with us by calling 501-671-2390.