Mustard Made’s The Shorty Locker in Blush, $199.00
Becca and Jess always wanted to start a business together, even though they lived on opposite sides of the world. Determined to make it a reality, they formed the Mustard Made idea on a sea-side stroll, born from Becca’s longstanding fascination with lockers. The nostalgic Shorty Locker is perfect for the office, bed side table or even living room.
Thanks to a strong business profile on Instagram and their use of Instagram Stories, Becca and Jess have been able to promote their hot new products far and wide.
Check out Mustard Made on Instagram.
Nanna Woo Handmade’s Resin Earrings and Rings, $50.00 – $80.00
Hanna Woolley took inspiration from her surrounds of Bicheno, Tasmania and created Nanna Woo Handmade, an ever-evolving jewellery and homewares collection created using bio-based resin. She and her sister Gabby use Instagram and the Stories feature to show the world their creative, eclectic creations, and the huge variety of materials, textures and colours used in their unique products. The sister act work together on sourcing ethical and sustainable materials to create the perfect gift; a little piece of Tassie.
Check out Nanna Woo on Instagram.
Peggy and Finn’s Bow Ties, $59.95
Based out of Torquay on the glorious Great Ocean Road in Victoria, the brand began after the bow tie loving pair, Olly and Jarrod, noticed a sizeable hole in the men’s accessories market. Now with artistic help of Steph, Peggy and Finn ensure dapper blokes can choose from dozens of brightly designed bow ties, as well as socks, handkerchiefs, suspenders and more. The team use Facebook not only for promotion but also as a way to connect with supportive, creative communities.
Check out Peggy and Finn on Facebook.
Survival Emergency Solutions’ Survival Travel First Aid Kit, $129.95
Founded by twin brothers Jerry and Tim before the internet even existed, Survival Emergency Solutions has ensured the safety of millions of people. Their First Aid Emergency Handbook sold more than two million copies worldwide. Now, with the internet at their fingertips, Michael and Jordan use Facebook to grow a community of like-minded businesses and groups that align with their Survival vision. They have successfully launched their business in America and are now turning their attention to the United Kingdom and Europe. As well as selling comprehensive Survival Kits, they also help their online community with informative first aid videos.
Check out Survival Emergency Solutions on Facebook.
Zacatak Lures’ Medium 10-inch Thunderstruck Lure in Burgundy, $79.90
Born into a family of avid anglers, Karen and her expert Zacatak team know what it takes to make a good lure. With over 20 years experience and a lifetime of passion for game-fishing and manufacturing, they now sell lures to fishing folk from Tasmania to Texas. Using Facebook they have created a space for communities from around the globe to share their game-fishing tales tall and true. Zacatak’s newest lure (pictured) is brightly coloured and strategically-designed to capture the eye of marlin and tuna. It’s the ideal gift for the game fishing fanatic in your life.
Check out Zacatak Lures on Facebook.
Aloha Zen’s Byron Bay Pillow, $107.00
The fashion and homewares brand began in 2011 from the hearts and minds of Damion ‘Twin Fin’ Fuller and Fern ‘Country Country’ Levack. The creative duo have since fleshed out collections with iconic Australiana designs. They use Instagram to share their love of all things Byron Bay and surf culture. This has connected them with the global market and they now have 70 retailers around the world. Their Byron Bay pillow is hand stitched with a cotton needlepoint, creating a gorgeously soft finish. Perfect for the surfer or interior designer in your life.
Check out Aloha Zen on Instagram.
Big on Shoes’ Felicity Fresh Sandals, $130.05
Focused on offering unique shoes to fit, Melissa has grown Big On Shoes over the past 10 years from an online store to having two retail outlets based in Mackay and Moranbah. Big On Shoes uses Facebook to keep their customers informed on what they’re up to. Their use of Facebook Live also helps reach customers who cannot visit their stores in person, allowing them to feel like a part of the business. Designed with a dreamy soft leather inner and upper, these summery Felicity Fresh sandals are a gift for people with bigger feet.
Check out Big on Shoes on Facebook.
Eco Warehouse’s Apricity Australia Complete Razor / Shaver Gift Pack, $150.00
Socially conscious and driven to make a change, Michael and Natalie, created Eco Warehouse. By stocking and supporting local and environmentally friendly brands, they show us that there are alternatives to single use plastics. Using Facebook they interact, listen and ultimately create new ranges based on the conversations they have with their community. In one such range, Eco Warehouse is taking the shaving game up a level with their Complete Razor/Shaver Gift Pack. It’s a luxurious shaving experience for any bloke who appreciates the finer – or should we say, sharper – things in life.
Check out Eco Warehouse on Facebook.
Evolve Skateboards’ Evolve Bamboo GTX Street Electric Skateboard, $1,779.00
Evolve Skateboards are leaders in electric skateboard innovation, and were the first company to bring premium boards to the Australian market. The passionate team meticulously refine their technology to create skateboards that are more than just transport. You can see this by the countless videos on Facebook, shared by lovers of the brand and the company itself in Facebook Groups. All parts of an Evolve Skateboard are custom-made which makes them unique.
Check out Evolve Skateboards on Facebook.
Flow Hive’s Flow Hive 2 – Western Red Cedar, from $989
Founded by father and son team Stu and Cedar, Flow Hive’s patented Flow Frame technology is perhaps the most significant advancement in beekeeping since 1852. A video about their story went viral during their early crowd funding days, with over 2.4 million views on Facebook alone. Three years on, there are more than 51,000 Flow Hives in use in more than 130 countries. Buy a Flow Hive for your home and you’re helping to protect bees. There’s also the added bonus of honey on tap (literally) – pure, unheated, unprocessed, delicious honey at your disposal.
Check out Flow Hive on Facebook.
Henry and Grace’s Boys Hoodie Jacket, $75.00
Made from ultra-fine merino wool, henry and grace developed this range to look after the health and comfort of babies. Gostwyck Ultrafine Merino is soft on the skin and advantageous for moisture and thermal management which means a happy, comfortable bub, so everyone can stay relaxed. They use Facebook Messenger to chat with customers to better understand their needs. Their exquisite merino garments have been refined through the generations, dating back to 1834 when Henry and Grace Dangar bought Gostwyck Farm in the high country of northern New South Wales.
Check out Henry and Grace on Facebook.
Noel & Gladys’ Ceramic Mug, $65.00
Nestled comfortably in the small town of Thirroul in New South Wales is Noel & Gladys, an independent store which stocks products by local artists to support microbusinesses in their area. The team have taken their brand global with their Instagram page and online store, which stocks a curated collection of creative goods including home goods, apothecary, apparel, jewellery, kids and more. These unique ceramic mugs created by Therese Petre make a beautiful addition to any kitchen cupboard.
Check out Noel & Gladys on Instagram.
Peacocks and Paisleys’ Polka Dot Palm Tree Quilt Cover, $200.40
Peacocks and Paisleys create home decor for the bohemian free spirit. Owner Priya collaborates with Indian artisans to create designs that are bespoke and authentic whilst always ensuring that fair working conditions are upheld. The resulting range is full of expression, colour and creativity, complimenting a home with a pop of eclecticism. This funky Polka Dot Palm Tree bedding is enough to transport you to a desert island as you sleep. Priya uses Instagram to engage with her customers and recently had them choose which rug designs would be included in the new collection. She also uses Instagram to connect with other small businesses.
Check out Peacocks and Paisleys on Instagram.
Russell Ord Photography’s Berlin Acrylic Block, $115.00
From rugby league player and fireman to award-winning ocean and lifestyle photographer, Russell Ord has certainly had an interesting life. The brave husband and wife team re-mortgaged their house to invest in Russell’s idea to become a self-taught surf photographer. Now the business uses Facebook not only for promotion but for engagement and encouragement, supporting others on their own photographic journey. They also publish posts that raise awareness of environmental issues. You can take home a three-dimensional artwork with an acrylic block, available in thick 30-millimetre acrylic. The shape of the block means it’s ideal as a standalone decoration.
Check out Russell Ord on Facebook.
Winestains’ Circular Cheese Board with Handles, $179.00
Winestains craft their gorgeous pieces from aged wine barrels sourced from local Barossa wineries. The team utilise every part of the barrel so there is no wastage, creating bespoke and unique boards for the host with the most in your life. They use Instagram Stories to show their process and the real people behind the business. The cheese boards are generously sized, measuring at around 55-60 centimetres, while the handles are crafted from the metal hoops of the wine barrel for easy lifting. These boards are just perfect for a gourmet spread next time you’re entertaining.
Check out Winestains on Instagram.