An unprecedented initiative for financing and referencing Regional Producers
A first in France: CARREFOUR partners with MiiMOSA, a crowdfunding platform to conduct a pilot project at the Carrefour Claira shopping center. This project aims to involve customers in the financing of local producers and in referencing their products in their hypermarket.
The development of local products is an important focus of the Carrefour 2022 transformation plan For this purpose, Carrefour will rely on the expertise provided by MiiMOSA, a crowdfunding operator that specializes in participatory financing of agricultural and food processing projects. Through MiiMOSA, farmers will first of all be able to collect between € 1,000 and € 70,000 from committed citizens, whom they will thank by offering appropriate gifts (products, farm experiences, etc.). Secondly, they will gain visibility through referencing in the store.
Farmers in the Perpignan region have until September 30, 2018 to submit their project.
How does it work?
1. Until September 30, producers can visit the website carrefour.miimosa.com and propose a project for installation, development or diversification in agriculture and food processing: market gardening, beekeeping, livestock farming, viticulture, brewing activity, etc.
2. They will then receive support from the MiiMOSA teams to launch crowdfunding financing
3. The projects whose total amounts collected reach their goal (on average, 75% of success on MiiMOSA) will benefit from Carrefour’s support in managing the gifts they will provide and the promotion of their products in the stores.
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