A boy chasing a chicken and pouring salt over it is an icon that has become synonymous with the brand.
The Cerebos salt company invented Bisto gravy powder product (a mixture of salt, flavourings and colourings), at its salt factory in Middlewich, Cheshire in the United Kingdom. It was acquired by RHM in 1968, which later sold its stake in Cerebos South Africa in the 1980s and Cerebos Pacific to Suntory in 1990.