The implementation of the RAIS strategy necessitates that the characteristics of the work environment and the planning for the execution of the product are clearly established from the outset of the course. The creation of an innovation and work environment akin to that of a start-up company must be promoted. Consequently, the formation stage of these companies is crucial for the success and achievement of the product development objectives. In the context of the subjects discussed here, each company consists of five members, selected by the students themselves. Therefore, the precise definition of the roles of the members of these start-up companies is of utmost importance: the Executive Director and Consultant, embodied by the teacher; the role of Manager, performed by a student in each company; and the role of the Professionals, who work on and develop the product within each company. Table presents the elements, structure, and descriptions of the roles in the implementation of the RAIS strategy.