From the perspective of this work, the axial chirality of molecular rotary motors, i.e., their preference for adopting one of the two possible relative orientations of the rotating and stationary parts, plays an essential role. The motor chirality enables the unidirectional rotation and controls its direction. The origin of this effect lies, on the one hand, in the presence of a point stereogenic centre (chiral or pseudo-chiral) and, on the other, in the sterically crowded surrounding of the central double bond about which the rotation occurs. Due to fundamentally chemical nature of the both factors, artificial motors' chirality and resulting rotation direction can be controlled almost exclusively at the synthesis stage, usually through separation of enantiomers from a racemic mixture of the synthesised product, or by taking advantage of the asymmetric synthesis routes. At the same time, over the years, several attempts to reverse the rotation direction of a once prepared optically-driven motor have been made. Firstly, the circularly-polarized light was utilized to control motion of an inherently non-chiral molecular rotor, however, the overall prevalence of one direction of rotation over the other did not exceed 1%. Alternatively, post-synthetic base-catalyzed epimerization, and achiral-host -chiral guest noncovalent interactions were used to switch between clockwise / counterclockwise motor operation. A similar, catalytic strategy has been also recently employed to control rotation about a single bond in a chemically-powered molecular rotor. The latter approaches, though, all involve a full-scale chemical intervention. Eventually, a robust, real-time control of rotation in molecular motors still remains a major challenge. In the present work, we propose a new kind of molecular rotary motor whose direction of rotation can be controlled post-synthetically and on demand, by an external electric-field switching pulse.