Rh-catalyzed arylations of racemic cyclic allylic halides with (hetero)arylboronic acid derivatives have been reported , but to allow enantioconvergent transformations to take place, a pseudosymmetrical η Rh-π-allyl intermediate is required (Figure left) , severely limiting the scope of these Suzuki-Miyaura-type couplings. Generally, no regioselectivity is observed when electrophiles that lack symmetry about the allylic leaving group are employed (Figure right) , but chelation has recently been reported to enable regio-and enantioselective arylations . We envisioned that chiral rhodium-based catalyst systems which could mitigate the "memory effect" and selectively form aryl substituted branched products regardless of the substrate isomer used, would be tremendously useful. We imagined such a system could operate by controlling σπ-σ isomerization, and enantioinduction would occur via dynamic kinetic asymmetric processes . Here, we report asymmetric allylic arylation reaction using acyclic substrates and a commercially available ligand (L6, Table ), where either branched (Table , entry 8) or linear (entry 13) starting materials can be used. We prefer, and therefore further developed, using linear starting materials because, i) we observed better regioselectivies with linear substrates in initial screening (Table , ~7:1 vs >20:1), ii) we were concerned that branched allylic alcohol derived starting materials might not be synthetically (or thermodynamically) accessible in the case of sterically demanding substrates, ultimately limiting the scope of the reaction, and iii) it overcomes the canonical "memory effect". We initially selected branched acetate E1 as a model electrophile in combination with a variety of C2-symmetrical bisphosphine ligands used in other Rh-catalyzed reactions (E)-phosphate E6 was found to give 1 in 89% yield with >20:1 rr and 96% ee (Table , entry 11).