The transition from fossil to renewable resources presents one of today's greatest challenges. Their steady depletion and contribution to global warming are driving factors for implementing a more sustainable circular economy which includes using biomass for chemicals and fuels production. Especially for household products that frequently contain polymers, there is a strong consumer demand for green alternatives due to environmental concerns and awareness. Many polymers possess aromatic monomers, e.g., p-xylene for polyethylene terephthalate (PET), styrene for polystyrene (PS), toluene diisocyanate for polyurethanes (PUR), derived from benzene, toluene, and xylene (BTX) of which more than 122 Mt are produced annually, also for use in solvent and fuel applications. As of today, aromatics are obtained by catalytic reforming of naphtha, a crude oil fraction. Thus, using biomass as raw material feedstock for their production, ideally conceived as a drop-in solution, opens the door to a large variety of renewably sourced products without modifying the existing infrastructure downstream.