The CASP system of Chemical Data Intelligence (CDI) has been evolving through academic curiosity-driven research at the University of Cambridge in collaboration with the Reaxys TM team at Elsevier as part of their Research Network, and practical test projects with our end-user clients. Through the combination of the developed methods and interactions with industry expert CDI has created an iterative CASP system that supports creativity of synthetic chemists by enriching their data sources.