These examples show that modification of the nature of the aromatic bridge in a TADF emitter can lead to significant changes in the molecular geometry, with the co-existence of different conformers that show distinctive photophysics. In this work, we introduce the emitter DMAC-py-TRZ, where the phenylene bridge in DMAC-TRZ is replaced by a 2pyridyl bridge. DMAC-py-TRZ emits at lPL of 539 nm and has a FPL of 58% in toluene solution while as a 10 wt% doped mCP film the lPL is 496 nm and the FPL is 57%. Its crystal structure (Figure ) documents a small dihedral angle between the DMAC and pyridyl bridge of 19.7(2)° and a V-shaped or bent structure of the DMAC donor, with an associated bending angle (deviation from a planar conformation) of 45°. This behaviour is in line with that observed by Shi et al. We present an in-depth computational study and an extensive optoelectronic and photophysical characterization that showcases the impact that conformational changes in the excited state and not just in the ground state have on the photophysics of the compound.