In this article we set out to explore if the early stage self-assembly behavior seen in coarse grained simulations of surfactant solutions could be used to guide laboratory efforts when developing new candidate formulations, which require specific levels of zero shear viscosity. In essence, we believe we have successfully done that, and the discussed approach can be used to aid formulators to screen ratios of surfactants and pH levels that are likely to result in positive outcomes. It is important to note that the guidance is correlative: we do not set out to provide a complete prediction for viscosity, rather we aim to identify potential regions of interest in formulation and chemistry space.