Alcoholic beverages such as beer, wine and cider are the most economically important fermented beverages, with the US beer market alone being valued at US$94 billion in 2020 . However, sales of conventional ale and lager style beers are currently shrinking in most markets. In contrast, there has been recent notable growth in non-alcoholic fermented beverages. For instance, due to growing consumer interest in healthy alternative products to traditional juices and carbonated beverages the market for products like kombucha has dramatically expanded, with the kombucha market valued at US$1.67 billion in 2019 and expected to grow to US$7.05 billion by 2027 . Consumer demand for alternative products has also driven the craft beer industry over the last decade, with independent breweries contributing US$74 billion and creating more than half a million jobs in 2018 in the USA market alone .