Given these advances, the ligand associated with the Pd catalyst becomes the key remaining relatively expensive variable. While water, as well as energy (provided at ambient temperatures), have become virtually cost-free (assuming the available technologies are used), most ligands in use require preparation; in other words, ligand synthesis takes a commitment of time, effort, materials, energy, organic solvents and almost always, several steps to obtain. In this report we describe an unprecedented new series of ligands that is not only trivial to make and done so inexpensively, but also enables Pd catalysis in water using the same low loadings of catalyst.