The four circularity activities assumed in the LC scenario were elimination (e.g., using less or no plastics through avoiding overpackaging), reuse (e.g., using new business models for packaging and delivery, as well as sharing), substitution (e.g., replacing plastics with paper and wood), and recycling (e.g., mechanical, depolymerization, and solvent-based recycling). The demand model estimated demand reductions through these circularity activities in the following industry sectors: packaging and household goods, transportation, building and construction, apparel, and other sectors.