Further, this also requires a paradigm shift towards keeping track of and publishing all conducted experiments, regardless of whether the expected outcome was achieved or not. While HTE campaigns typically yield a broader distribution of reaction outcomes , unsuccessful reactivity from traditional "benchtop" chemistry is only rarely reported. Nevertheless, authors are beginning to include a selection of "unsuccessful substrates" in the supporting information . In this context, it is necessary to highlight the importance of publishing data in accordance with the FAIR (Findable, Accessible, Interoperable, Reusable) principles to allow for wide usage by the community. Importantly, this does not only apply to experimental work, but also all results from data-driven modelling.