After the new CEO was brought on, there was a year-long reversing of the over-complicated prototype, resulting in an extra 2.5 years of development time that could have been shortened or completely avoided (Fig. ): Fig. In this example, the first five prototypes were accomplished relatively quickly beginning with a natural development regime and gaining more structure over time. Then for the sixth prototype the company pivoted to a substantially new, untested design that did not emphasize design simplicity, maintainability, or other key requirements. The team was also by this point using a more structured development style, and the product became overly complicated lacking rapid testing and user feedback. This demonstrates the need for reverting to a natural development style for each major design pivot as the new concept must be rapidly built, tested, and verified in the hands of the customer. If the company needed to pivot, then using a natural development style may have prevented such a lengthy slowdown. And, if the company had not pivoted and was using a structured style for the long-tested design, then the slowdown may also have been avoided. This example shows the perils of using structure on brand new designs before the technology, implementation of that technology, and market type have coalesced into one product goal .