Participants were contacted through online forms, LinkedIn connections, and publicly available email addresses. Of the over 500 cold contacts made, around 40 agreed to the interview, an acceptance rate of less than 10%. The companies chosen for an interview were therefore based on willingness to participate, making it a non-probability sampling technique. This brings some amount of bias to the sample companies as they self-selected to be interviewed. However, there were some factors combating this including a countervailing snowball sampling effect. For example, one company CEO would introduce us in person or by email to other company leaders for the study. The likelihood of these subjects participating was much higher than if contacted cold. In the end, 55 companies from around the world agreed to participate. Out of the 55 interviews, 50 agreed to be recorded, and were subsequently analyzed via audio file and through transcription. This resulted in 1175 pages of transcription to process. In addition, each answer was documented by the interviewer in Qualtrics survey software which was then exported into spreadsheets for analysis.