It is a readily available commodity from most supermarkets and off-licenses, with the pricing mostcommonly reflecting the quality of the product, and in most cases, the age of the product. High value bottles may be auctioned, and in some cases, entire collections are sold as seen recently with The Perfect Collection by Mr. Richard Gooding, the largest private collection to ever be publicly sold, featuring over 1900 bottles (The Perfect Colection by , with some bottles expected to be sold for more than £1M.