In summary, we present a modular Suzuki-type cross-coupling approach for constructing sp 3 stereogenic centres through regio-and stereoselective allylic arylation. A broad range of (hetero)aromatic boronic acids can be used in combination with electrophilic allylic alcohol derivatives. The method enables preparation of a wide range of branched allylic building blocks for organic synthesis with high levels of ee, as well as stereoselective elaboration of natural product and drug derivatives, and new strategies for the synthesis of stereogenic arrays of linear molecules.