In this section, we highlight a specific case study of a company that was efficiently prototyping in a natural regime, but experienced large slowdowns in product development later in the process. For this company, the first five prototypes had a median prototyping time similar to that found for all companies in the study. After the fifth prototype however, there was a total redesign for prototype 6 that fell victim to both overengineering and feature creep, taking a total of 1.5 years to finish. As the company was running out of money and was close to collapse, a new CEO, former investor stepped in to overcome these issues. He explained: