Budget shoe brand pranks customers, sells $20 shoes for $600
US budget shoe retailer Payless opened a fake luxury store named "Palessi" and tricked social media influencers into buying shoes typically priced at $20-$40 for $200-$600. The store, which was opened as part of an advertising campaign, sold about $3,000 worth of shoes within a few hours. The money was refunded to shoppers, who were allowed to keep the shoes.