Time very different concept for us: Liquor firm RÃ©my Martin 
Eric Vallat, CEO of the House of RÃ©my Martin, has said "time is a very different concept" for the cognac maker. "I will probably never see todayâs eaux-de-vie spirits turn into cognac and it will be for the next generation...to experience this product," he said. Vallat further believes that cognac is a luxury product like high-end jewellery and designer bags. 