Patanjali told to stop airing ad targeting Lux, Dove, Pears
The Bombay High Court has asked Baba Ramdev-led Patanjali Ayurved to stop airing its toilet soap advertisement. Hindustan Unilever (HUL) obtained an ad-interim injunction against Patanjaliâs advertisement, which allegedly disparaged its soap brands like Lux, Pears, Lifebuoy, and Dove. In its ad, Patanjali indirectly tells consumers to reject âchemical-based soapsâ and adopt natural ones.