Railways to let brands advertise in lieu of goods, services
The Railways has devised a first-of-its-kind policy to allow companies to advertise on trains in exchange for their goods and services for passengers. Items like soaps, dispensers and bedrolls can be offered by companies. "Lakhs of passengers travel by train [every day]. Imagine the... publicity these brands [will] get. It is a lucrative deal for them," a senior official said. 