PVR sells bowling unit to Tendulkar's firm for â¹86cr in cash
Multiplex operator PVR and Major Cineplex Group have agreed to sell their bowling joint venture 'bluO' to Smaaash Entertainment for â¹86 crore in an all-cash deal. Promoted by Sachin Tendulkar, Smaaash operates sports-centric gaming arcades. The sale is part of PVR's strategy to sell non-core assets, Chairman Ajay Bijli said. Notably, the newly acquired centres will operate under Smaaash branding.