Tide detergent maker files to trademark 'LOL', 'WTF'
Procter & Gamble (P&G), the US-based maker of Tide detergent and Pantene shampoo, has applied to trademark four acronyms â WTF (what the f***), LOL (laugh out loud), NBD (no big deal), and FML (f*** my life). The world's largest consumer products company has applied to use the acronyms in liquid soap, detergents, surface cleaners and air fresheners.