Emami buys German personal care brand Creme 21 for â¹100 crore
Consumer goods maker Emami on Friday said it has acquired German personal care brand Creme 21 for around â¹100 crore. Over 80% of the brand's business is contributed by the Middle East and North Africa (MENA) region and the rest by Germany and other focused countries. Creme 21's products are manufactured by a third party under an asset-light model. 