Massive social media influence helped BJP in 2014: Study
A Stanford University study has revealed that Bharatiya Janata Party's social media strategy helped it sweep the 2014 general elections. The researchers analysed over 18,000 tweets from politicians along with 15.5 million user accounts. The study claimed that the sentiment analysis of tweets found NDA received the lowest negative sentiment tweets at 10%, while AAP and UPA received 35% each.