ITC restrained from using juice ads targeting rivals
The Delhi High Court has asked ITC not to continue its advertising campaign for juice brand 'B Natural' with hashtag "SayNoToConcentrate" which allegedly targeted rival juice brands. This comes after a suit was filed by PepsiCo India that sells juice under Tropicana brand. ITC published advertisements saying: "Dear Tropicana and Real, come join us in making Indian juices concentrate-free".