Deal to form India's largest private life insurer called off
HDFC Standard Life Insurance and Max Life Insurance have called off their proposed merger after failing to win regulatory approval for a union that would've created an insurance giant with â¹1.1 lakh crore in assets. The potential merger would have created India's largest private sector life insurer, surpassing ICICI Prudential Life Insurance, and would've been second only to state-run LIC.