Samsung loses out to Apple & OnePlus in Premium Phones
According to Counterpoint's Research data for Q3, 2017, Samsung's dominance in premium phone segment (priced above â¹30,000) is now challenged by OnePlus along with Apple. For the quarter ending Sept 2017, Apple had 35% market share, followed by OnePlus with 32% backed by the sales of OnePlus 5, which has become the top selling premium device within a quarter of its launch.