IPL viewership increased by over 20% in 2017: Report
As per a Broadcast Audience Research Council report, IPL 10 saw viewership increase by 22.5% from last year. The viewership touched 1.25 billion impressions for the 59 matches in 2017, as compared to the 1.02 billion impressions recorded for the 60 matches last year. Impressions refer to the number of individuals in thousands who viewed an event, averaged across minutes.