Plus-size women first to move to online shopping: Dia&Co CEO
Online e-commerce startup Dia&Co's CEO Nadia Boujarwah on Wednesday said that plus-size women were quick to move online to shop for clothes due to lack of distribution channels. She also said, "The plus-size market exists in a way where demand so meaningfully outstrips supply". Founded in 2014, Dia&Co sells clothing to women who wear plus-sized apparel via a try-on-at-home model. 