Apple to cut some iPhones' prices outside US over strong dollar
Apple CEO Tim Cook said the company plans to lower some iPhones' prices in markets with currencies that weakened against the US dollar in the past year. "Weâve decided to go back to (iPhone prices) more commensurate with...local prices...a year ago," Cook added. The price cuts, in hopes of increasing sales, are reportedly occurring for second time in 12 years.