ITC tweaks juice ad, drops reference to Tropicana
ITC has agreed to remove all references to rival PepsiCo's Tropicana from an advertisement campaign with the hashtag "SayNoToConcentrate" for its juice brand B Natural. The Delhi High Court had directed ITC to discontinue the campaign after a complaint by PepsiCo. However, ITC was allowed to hold a promotional event in Mumbai, without being disparaging about PepsiCo or its brands.