Black Friday online sales at $3.54 billion by evening
Black Friday online sales in the US increased nearly 15.6% year-on-year to about $3.54 billion by evening, according to Adobe Analytics. Adobe measured 80% of online transactions of the largest hundred US web retailers and projected that internet sales would reach a record $5 billion by end of the day. On Thanksgiving, US shoppers spent more than $2.87 billion online.