Firms say Alibaba stopped their ads for refusing exclusivity
Executives from five major consumer brands have claimed that Alibaba stopped their online and offline traffic on its Tmall platform after they refused to enter into exclusive partnerships with the company. Further, a US-based company claimed its Tmall sales plummeted 10-20% for the year. In response, Alibaba said pursuing exclusive deals was common and the coercion charges were "completely false".