No-brand startup Brandless raises $240 million from SoftBank
US-based no-brand e-commerce startup Brandless on Tuesday announced that it had raised $240 million from SoftBank's $100-billion Vision Fund. The deal values Brandless at a little over $500 million. Founded in 2017, the startup sells about 300 items on its website, including a wide range of upscale-sounding products like organic pasta sauce or gluten-free veggie chips, mostly for $3 each. 