We are not selling, we will never sell Prada: CEO
Denying reports that he intends to sell the company, Italy's biggest luxury goods group Prada's CEO Patrizio Bertelli has said, "We are not selling, we will never sell." Bertelli's family owns majority 80% stake in Prada. He added that his 30-year-old son Lorenzo is getting ready to become the head of Prada one day if he wants to. 