Coca-Cola picks up stake in Kobe Bryant sports drink
Coca-Cola is buying a minority stake in BodyArmor, a sports drink brand backed by American basketball star Kobe Bryant. The company did not disclose the investment size or other financial details but said it could increase its stake. Bryant is the third-biggest shareholder of BodyArmor, which also has endorsement deals with baseball player Mike Trout and NBA star James Harden.