Emami to buy 30% stake in grooming startup The Man Company
FMCG company Emami has agreed to buy a 30% stake in Gurugram-based men's grooming startup The Man Company, according to filings. The stake will be acquired by December 31, 2018, through an infusion of funds in Helios Lifestyle, which owns the grooming startup. Founded in 2015, The Man Company retails men's grooming products such as beard oil and wax.