Bezos wears his lucky cowboy boots during Blue Origin launch
After Blue Origin broke its own test flight record, founder Jeff Bezos took to Twitter to reveal that his "lucky boots worked again". Bezos had earlier revealed his cowboy boots bear the aerospace startup's motto 'Gradatim Ferociter', which is Latin for "Step by Step, Ferociously". The Amazon founder liquidates $1 billion worth of stock a year to fund Blue Origin.