L'OrÃ©al acquires beauty company ModiFace
French cosmetics firm L'OrÃ©al on Friday said that it was buying Canadian beauty technology company ModiFace for an undisclosed amount. The Toronto-based startup ModiFace, which employs nearly 70 people, allows smartphone users to try and buy makeup using artificial intelligence and augmented reality. Louis Vuitton's parent LVMH's Sephora also uses ModiFace technology.