Swachh Bharat campaign uses Baahubali in promotional posters
With majority of toilets built under Swachh Bharat Abhiyan lying unused, posters depicting characters like Baahubali making their contribution towards cleanliness have been put up to push the campaign at Indian Railways. Railways, with the help of a startup, has also put up hoardings appealing passengers to become like Bhagat Singh, among other national icons by keeping the country clean.