Musk chose $420 weed-linked share price to impress girlfriend: SEC
In a lawsuit filed against Tesla CEO Elon Musk over the "funding secured" tweet, the SEC stated that Musk chose the $420-per-share price because he had recently learned about the number's significance in marijuana culture. Musk thought his girlfriend, Canadian musician Grimes, "would find it funny", which admittedly is not a great reason to pick a price, the lawsuit read.