Snapchat partners with Gurugram firm for sales in India
In its first attempt to draw revenues from over nine million users in India, Snapchat has partnered with Gurugram based ad-tech firm Tyroo. Tyroo is part of Smile Group which has worked with Airbnb, LinkedIn, and Facebook, among others. Online advertising business in India is estimated between $1.2 billion and $1.5 billion, with over 95% going to Google and Facebook.