Patanjali takes a very nationalist view of business: Colgate
Colgate Palmolive's global CEO Ian Cook named Baba Ramdev-led Patanjali Ayurved while talking to investors about the need to respond to changing consumer preferences in India. "Patanjali in India takes a very nationalist view of its business," Cook stated. Colgate, which posted its steepest market share fall in a decade last year, launched its first India-focused ayurvedic brand Cibaca Vedshakti.