adidas presents âFan The Fireâ to support lesser known athletes
There are many talented Indian athletes who come to limelight only after achieving international acclaim. adidas wants to change the status quo with #FanTheFire initiative, which aims to uplift the lesser known athletes & sports. It urges the nation to support 18-year old figure skater Nishchay Luthra, a 9-time national gold medalist, who will represent India at the 2018 winter games.