'Distracted boyfriend' meme sexist, rules Swedish ad watchdog
After a Swedish internet service provider used the 'distracted boyfriend' meme for a recruitment advertisement, the country's advertisement watchdog ruled that the meme is sexist. The watchdog added that the advertisement objectifies women, stating, "It presents women as interchangeable items." "It also...gives the impression men can change female partners as they change jobs," the watchdog further said.