MakeMyTrip spends $142 mn on promotions, higher than revenue
Online travel platform MakeMyTrip spent $142.3 million on the firm's marketing and sales promotions in the quarter ended June, higher than its net revenues of $141.2 million. The figure shows an increase in promotion expenses by 170.2% year over year. In May, MakeMyTrip raised $330 million in a funding round that saw participation from investors including Naspers and Ctrip. 