Kishore Biyani's Future Group trolls IKEA with HomeTown ads
Kishore Biyani-led Future Group's home furnishing chain HomeTown has trolled Swedish furniture giant IKEA, which recently opened its first Indian store in Hyderabad, with its ads placed on walls across IKEA's store. The ads, which read, "What is not there is here", has 'there' written in blue colour with a yellow background. The colour scheme imitates IKEA's logo's colour scheme.