Star wins BCCI media rights for â¹6,138cr, avg â¹60cr per game
Star India has retained BCCI's media rights to broadcast India's bilateral home series from 2018-2023 with a record consolidated bid of â¹6,138 crore, a 59% increase from the last cycle. Star pipped Reliance Jio and Sony in a first-of-its-kind e-auction which lasted three days. The per match payout of the deal comes at â¹60.17 crore, â¹17 crore higher than earlier.