Levi's celebrates 501Â® day - the birthday of blue jeans
On May 20, 1873, Levi's invented the original blue jean. The Levi's 501Â® has been the original blank canvas and an emblem of self-expression.145 years later, Levi's is celebrating 501Â® Day with the jean that started it all. Celebrations will feature performances by the biggest hip-hop DJs, an epic scale Levi's Tailor Shop & exclusive offers in stores and online. 