FSSAI to curb misleading ads claiming food items as 'fresh'
The Food Safety and Standards Authority of India is formulating a draft notification to curb advertisements that falsely label food items as 'fresh' or 'natural'. According to the draft, the term 'natural' will be permitted only for food derived from plants, animals, micro-organisms, or mineral with nothing added to it, while 'fresh' for products that aren't processed in any manner.