Kit Kat loses 16-year-old case to trademark 4-fingered shape
The EU court on Wednesday dismissed a 16-year-old appeal by Kit Kat maker NestlÃ©, which argued it owns the chocolate's 4-fingered wafer bar shape. "NestlÃ© did not show its shape was a sufficient mark of distinctive character in the countries it seeks trademark," the court said. The EU granted NestlÃ© trademark in 2006, which was contested by Cadbury's parent Mondelez.