Uber changes its logo for the 4th time since launch
Ride-hailing startup Uber has changed its logo for the fourth time since it was launched eight years ago. The old square-in-a-circle logo from 2016 has been replaced by the word 'Uber' on its app icon as well as the website. The move comes two days after Uber hired former Coca-Cola executive Rebecca Messina to lead its marketing efforts.