Every e-comm player copying our offline strategy: Pepperfry
Talking about the company's offline strategy, online furniture retailer Pepperfry's Co-founder and CEO Ambareesh Murty has said, "Every e-commerce player is now copying us." Adding that they opened their first offline store four years ago, Murty said the stores contribute around 20% of their business. Earlier this month, Pepperfry raised â¹250 crore from US-based State Street Global Advisors.