Ford hires 18 'golden noses' to remove 'new car smells'
Ford has deployed 18 'golden nose' experts to smell all materials that go inside cars to be sold in China to remove 'new car smells'. Car seats are stored in cloth bags to ventilate them and avoid the 'new' smell. "China's distaste for chemical smells comes from a society that has grown paranoid about air pollution," said a parts manufacturer. 