'Yamraj' scares people using phones while driving in Pune
A volunteer dressed as Yamraj, the Hindu god of death, scares people seen using phones while driving, as part of the Pune Police's special drive. The 'Yamraj' stops such motorists and asks 'Yayche ahe ka? (you want to come with me?)'. "[P]eople are conditioned to fear Yamraj...Our plan is to play on this fear", said an official.