Startup told to stop claiming its â¹18k blanket treats stress
The startup behind the â¹18,000 blanket called 'Gravity' has been asked to withdraw its claim from crowdfunding platform Kickstarter that the blanket can treat "insomnia...circumstantial stress and prolonged anxiety." The startup's campaign now reads that the blanket can be "used" for these conditions. Kickstarter's rules ban campaigns from claiming to cure, treat, or prevent illness or conditions.