Nike customers burn shoes to protest face of new campaign
Nike customers burnt shoes and destroyed their apparels to protest the brand's decision to appoint American football player Colin Kaepernick as the face of its new campaign. People took to social media to protest against Nike, with the hashtags '#JustBurnIt' and '#BoycottNike' trending on Twitter. Kaepernick protested against racial injustice by kneeling during the US national anthem.