40% increase in IPL viewership since last year: BARC
Television viewership measurement agency Broadcast Audience Research Council (BARC) India has revealed there has been a 40% increase in IPL viewership this year, as compared to 2016. IPL 10 recorded 88.3 million impressions for the first three matches, up from the 63.1 million impressions last year. Moreover, there was also a 56% jump in the average time spent on matches.