Sports sponsorships hit â¹6,400 cr in India in 2016: Report
Sports sponsorships grew 19.33% in India when the overall advertising business grew 11.89% in 2016, a report by sports media firms GroupM ESP and SportzPower has revealed. Sports sponsorships touched â¹6,400 crore in the country last year, with ad expenditure on events growing 24.63% to â¹3,510.8 crore. Cricket had the highest contribution, with IPL alone attracting â¹1,020 crore in advertising.