BigBasket to invest â¹500 crore in farmer supply chain
Online grocery store BigBasket will invest up to â¹500 crore to strengthen its technology and back-end farmer supply chain. "About 85% of our produce comes directly from farmers and we are going to strengthen that," CEO Hari Menon said. He also said that BigBasket plans to invest in technology to further strengthen customer service areas and back-end efficiencies.