Pantone announces Ultra Violet as 2018's 'Color of The Year'
Ultra Violet has been announced as the 'Color of The Year' for 2018 by Pantone Color Institute, a world renowned authority on colours. Pantone's official statement read, "(The colour) communicates originality, ingenuity, and visionary thinking that points us towards the future." The colour, which was specified as Pantone 18-3838, was further referred to as dramatically provocative and thoughtful.