Yatra launches new ad campaign with brand ambassador Ranbir Kapoor
Online travel portal Yatra has launched a new campaign featuring its brand ambassador, Bollywood superstar, Ranbir Kapoor. Aimed at highlighting its eCash loyalty program, and the unique feature of protecting customers from a drop in airfare post making a booking, these ads present two unique customer friendly features in an entertaining manner using evergreen Bollywood movie songs with tailored lyrics. 