Court suggests changes in Amul ice-cream ads after HUL row
Amid the hearing on Hindustan Unileverâs plea against Gujarat Cooperative Milk Marketing Federation, the Bombay High Court suggested changes that could be made to Amul ice-cream ads in order to reach a compromise. It suggested that Amul ice-cream makers change the wording in their ad's voiceover. Notably, HUL sued GCMMF over its advertisements, saying these harmed its Kwality Wall's brand.