Amul allowed to air edited ice-cream ads after objections by HUL
The Bombay High Court has allowed Amul to air its advertisements after deleting the content against which Hindustan Unilever (HUL) had raised objection. The court, however, rejected Amul's claim that the ads were not depicting frozen desserts in a disparaging manner. Amul's ads claimed that frozen desserts were made with Vanaspati or vegetable oil and urged customers to choose ice-creams.