United Spirits will not exit popular segment of whisky: CEO
United Spirits is not looking to exit its popular segment, which comprises mass or value brands like Bagpiper, Directorâs Special, and Haywards whiskies, CEO Anand Kripalu has said. Around 59% of volumes still come from the popular segment, he stated. Further, he added, "We are creating, what we believe, is a fit-for-purpose business model."