In Amazonâs worldview, merchants donât matter: Shopify CEO
While comparing Amazon's business model with that of his own, e-commerce firm Shopify's CEO Tobi LÃ¼tke at a recent interview said, "Amazonâs worldview is that merchants donât matter." Talking further about Amazon's recently launched hub for small businesses in the US, he said, "it feels a little bit like a trap to me." 