Coca-Cola once spent â¹640cr filling cans with stinking water
Coca-Cola in 1990 spent about â¹640 crore ($100 million) to fill cans with foul-smelling water for their 'Magic Summer '90' promotion. The special cans, circulated with normal cans, had cash prizes inside, which popped out once the cans were opened. To make the cans weigh normal and discourage drinking, a sealed area within the cans was filled with foul-smelling water.