IPL's brand value jumps to $6.3 bn in 2018: Duff & Phelps
The brand value of the Indian Premier League soared 19% to touch $6.3 billion in 2018 from $5.3 billion last year, according to advisory firm Duff & Phelps. Commentary in eight different languages helped in increasing viewership, it added. Among individual franchisees, Mumbai Indians had the highest brand value ($113 million) followed by Kolkata Knight Riders ($104 million).