Pune startup FirstCry in talks to raise $150mn from SoftBank
Pune-based baby care startup FirstCry is reportedly in talks with Japanese conglomerate SoftBank to raise at least $150 million in funding. The potential investment is expected to value FirstCry at nearly $800-$900 million. Founded in 2010 by Supam Maheshwari and Amitava Saha, the startup is an online platform that offers a range of baby care products and toys. 