Movies on Tejas to have ads, Railways to earn â¹18 lakh a yr
The Indian Railway Catering and Tourism Corporation (IRCTC) plans to earn as much as â¹18 lakh in one year solely through ad revenue generated from the high-speed Tejas Express. IRCTC will now allow ads to be streamed during movies on the trainâs display screens, which were earlier ad-free. It will also charge passengers â¹30 for a pair of earphones.