'Yalla Kerala' launched to attract Arab travellers
The Kerala Tourism department has launched a campaign called 'Yalla Kerala' to target tourists from Saudi Arabia, Oman, the UAE, Kuwait, Bahrain and Qatar. In-flight travel magazines featuring advertisements of Kerala Tourism are being distributed in Dubai and Saudi Arabia, as part of the â¹7-crore 'Yalla (let's go) Kerala' campaign. Interestingly, Kerala-branded taxis were seen in Dubai last year.