Nike shares hit all-time high 10 days after controversial ad
Sportswear giant Nike's shares hit an all-time high on Thursday, ten days after it featured controversial American football player Colin Kaepernick in an ad campaign. Many users on social media called for a boycott and burned their Nike apparel in protest. Kaepernick began kneeling during the US national anthem in 2016 to raise awareness about police brutality and racial injustice.