Snap spends â¹800 cr for startup that tracks users' shopping
Photo messaging app Snapchat's parent company Snap has acquired an ad-tracking startup called 'Placed' for a reported amount of approximately â¹800 crore. Placed's technology detects whether online ads actually lead to store visits and offline purchases. Six-year-old startup Placed has raised over â¹85 crore and measures ad spend for partner platforms like PayPal and Pandora.