Mirinda launches #ReleaseThePressure campaign
Mirinda has launched Comparison Adds Pressure #ReleaseThePressure campaign to bring out negative effects of comparison on teens and urges parents to rethink about constantly comparing their teens with others. This year Mirinda aims to go deeper into the issue and incite actual behaviour change. Mirinda along with Fortis also offers a helpline on how parents can constructively encourage teens.