Sachin Tendulkar-backed celeb fashion startup raises â¹30 cr
Cricketer Sachin Tendulkar-backed celebrity fashion startup Universal Sportsbiz has raised â¹30 crore in a funding round from Alteria Capital. In November last year, the startup had raised around â¹100 crore from US-based venture capital firm Accel Partners. Founded in 2012 Universal Sportsbiz retails sports memorabilia and co-owns celebrity brands including Virat Kohli's Wrogn.