Ramdev's Patanjali launches new messaging app 'Kimbho'
Yoga guru Ramdev's Patanjali has launched a new messaging application called 'Kimbho', claiming that it will give "competition" to WhatsApp. Patanjali's spokesperson SK Tijarawala tweeted, "Now Bharat will speak...Our own #SwadeshiMessagingplatform." This comes after Ramdev launched 'Swadeshi Samriddhi' SIM cards in partnership with state-owned telecom operator BSNL.