Want to be 100% private label firm in 3 yrs: Grofers Founder
Talking about becoming a consumer goods maker, online grocer Grofers' Co-founder Saurabh Kumar in a recent interview said, "We want to completely move to a 100% private label firm in two to three years." Adding that customers are shifting towards private labels, Kumar also said, "Our strategy is to invest more in private labels, and slowly shift towards them."