How much does government spend on social media advertising?
The Information and Broadcasting Ministry and MyGov portal, under Electronics and IT Ministry's Digital India, are responsible for advertising government schemes and programmes on social media. The I&B Ministry spent nearly â¹82 crore in six years between 2012-18, of which the NDA spent â¹67 crore in the last four years. Meanwhile, MyGov has spent â¹107 crore in 2016-17.