Controversial Nike ad creates media exposure worth â¹1,170 cr
Nike's controversial ad campaign featuring American football player Colin Kaepernick has received media exposure worth over $163 million (â¹1,170 crore) in less than 3 days, according to Apex Marketing Group. Apex characterized around 40% of the publicity as positive, 30% negative and 30% neutral. Kaepernick protested police violence and racial inequality by kneeling during the US national anthem.