Government policy programmes among top 10 advertisers on TV
Government policy programmes like 'Make in India', 'Beti Bachao Beti Padhao', and 'Swachh Bharat Abhiyan' are among the top advertised brands, according to BARC data. In 35 weeks since January 1, government was among the top 10 advertisers by volume for 13 weeks. However, none of these feature on the BrandZ Top 50 Most Valuable Indian Brands list for 2017.