HUL's objection to Emami fairness ad campaign rejected
Advertising Standards Council Of India rejected Hindustan Unilever's objection to Emami campaign for its Fair & Handsome men's fairness brand variants. The campaigns for two Emami face wash variants was contested by HUL on grounds of use of language and misleading consumers. Emami claimed that both the brand variants had been subjected to rigorous clinical studies to deliver required results.