UFC fighter Conor McGregor launches new Irish whiskey brand
Ex-UFC champion Conor McGregor launched his new Irish whiskey brand, named 'Proper Twelve'. McGregor, who launched the brand on social media, called it a 'Proper Irish Whiskey, from a Proper Irish man'. "I have spent a lifetime studying this craft... I have put just over three years into the making of this liquid alone," the Irishman wrote in his post.