J&K releases video to counter negative portrayal in media
Jammu and Kashmir launched a five-minute video, 'Warmest Place on Earth', reportedly aimed at countering the ânegative portrayal of Kashmirisâ in the national media and highlighting the hospitality offered by Kashmiri locals to visitors. The video, launched by CM Mehbooba Mufti, captures the natural beauty of Kashmir with a song written by IAS officer Shah Faesal playing in the background.