iPhone X generated 35% of handset industry profits in Q4 17
Apple's iPhone X alone generated 35% of the total handset industry profits in Q4 2017, according to Counterpoint. The report called it a "significant landmark" as the model was available in the market for only two months during Q4 2017. The report pointed Apple remained the most profitable brand, capturing 86% of the total handset market profits in the period.