Web URL shortener Bitly raises â¹405 crore funding
Web URL shortening platform Bitly announced that it has raised $63 million (â¹405 crore) in additional funding from Spectrum Equity â a deal that gives the growth equity firm a majority stake in Bitly. Founded in 2008, the US-based startup now also provides analytics on the identity and activity of whosoever is interacting with the links it has shortened.