No more than â¹2cr spent on film's publicity in South: Akshay
Actor Akshay Kumar has said that in the South, no more than â¹2 crore is spent on a film's publicity. He added, "They donât do reality shows or too many press meets. But like us, they too release big films during Diwali and Pongal." Akshay further said that these are new things that are being seen in cinema.n