100-ball format aimed at moms and kids: ECB cricket director
England and Wales Cricket Board's director of cricket Andrew Strauss explained the idea behind the 100-balls-a-side format, claiming that it is aimed at attracting "more casual audience" like moms and kids. Strauss also stated that time was an important factor in the decision behind the new format as T20 cricket has become a "longer and longer" format of the game.