Startup by Will Smith's son sues mayo startup over font
Bottled water startup Just Goods, Co-founded by Hollywood actor Will Smith's son Jaden Smith, has sued mayonnaise startup Hampton Creek over a trademark dispute. According to the lawsuit, Hampton Creek violated an agreement signed between the two in 2014 to adhere a cursive and smaller font for 'Just Mayo' branding, while Just Goods uses an all-uppercase logo saying "JUST". 