Fuzzy Recommendations in Marketing Campaigns
  The population in Sweden is growing rapidly due to immigration. In this
light, the issue of infrastructure upgrades to provide telecommunication
services is of importance. New antennas can be installed at hot spots of user
demand, which will require an investment, and/or the clientele expansion can be
carried out in a planned manner to promote the exploitation of the
infrastructure in the less loaded geographical zones. In this paper, we explore
the second alternative. Informally speaking, the term Infrastructure-Stressing
describes a user who stays in the zones of high demand, which are prone to
produce service failures, if further loaded. We have studied the
Infrastructure-Stressing population in the light of their correlation with
geo-demographic segments. This is motivated by the fact that specific
geo-demographic segments can be targeted via marketing campaigns. Fuzzy logic
is applied to create an interface between big data, numeric methods for
processing big data and a manager.
